Training Example: Braze – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Rewrite the rules of customer engagement with AI
From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™Contact SalesStart a Free Trial
[IMG: [Homepage EN] BrazeAI SIZZLE]
[H2] MADE TO SCALE WITH COMPANIES OF ALL SIZES
[IMG: Wyndham Hotels]
[IMG: MetLife]
[IMG: Delivery Hero]
[IMG: Canva]
[IMG: Max]
[IMG: Elf]
[IMG: TurboTax]
[IMG: Going]
[IMG: Rakuten Viber]
[IMG: Bloom & Wild]
[IMG: Styli]
[IMG: Chime]
[IMG: The Guardian]
[IMG: Simplii Financial]
[H2] When technology moves fast, marketers move faster
AI is everywhere—turn it into advantage. With Braze and BrazeAI™, you create faster, test smarter, and keep customer engagement personal at every step.Braze Data PlatformBrazeAI™Cross-Channel Engagement
[H4]
Braze Data Platform
[H3]
Bring your data together, then put it to workUnify and activate your data in real time as fuel for BrazeAI™ to help anticipate customer behavior and to deliver relevant, impactful experiences—all without relying on technical teams.Braze Data Platform
[IMG: A phone display an IAM simple survey.]
[H4]
BrazeAI™
[H3]
Move from idea to impact at the speed of AIBrazeAI helps you launch smarter campaigns, connect with more customers, and drive the metrics that matter—without the wait. BrazeAI™
[IMG: A smiling couple looks at a smartphone, surrounded by AI-powered marketing UI displaying trip recommendations, personalized notifications, and revenue growth.]
[H4]
Cross-channel
[H3]
Make every interaction feel humanBring your messaging together and deliver consistent, responsive experiences across every channel, from one platform.Cross-Channel Messaging
[IMG: A smiling man works on a laptop, overlaid by a]
[H2] The only customer engagement platform you’ll ever need
Bring data together, power it with AI, and deliver personalized customer experiences, at scale.See How Braze Works
[IMG: The Segment Builder dashboard page]
[IMG: The Segment Builder dashboard page]
[H2] Understand your audience with Segment Builder
[IMG: The Segment Builder dashboard page]
[IMG: The Segment Builder dashboard page]
[H2] Understand your audience with Segment Builder
[H2]
Your brand has a message, how you deliver it matters.Hear from brands who are using Braze to find a voice that is now finding its way to customers.Read all Case StudiesIncrease Lifetime ValueSimplify ArchitectureBreak Down SilosGrow Brand Love
[IMG: PizzaHut]
"We’ve been really impressed with how Braze has enabled us to advance our customer communication strategies across email, SMS and mobile channels. The cross-channel integrations and targeting capabilities continue to be crucial."Victoria MitchellManager of CRM Channel Strategy at Pizza Hut21%Increase in revenue30%Increase in transactions
[IMG: BEES]
With Braze, we’ve been able to ensure that our customers have meaningful access to individually tailored updates on the products they order. That, in turn, makes it possible for us to provide a better, more personalized brand experience to the people who depend on us, while also significantly reducing the burden on our support team.Jason FeldmanGlobal Director, Digital Communications, BEES/Anheuser Busch-InBev15%Decrease in order support and product info request tickets opened
[IMG: Virgin Red]
We brought in Braze to level up our customer engagement game, and we’re extremely happy with the results so far. Braze has helped us leverage the data that we already have and drive both engagement and acquisition at the speed we couldn’t dream about before.Oksana KovalenkoHead of Data Product at Virgin Red+7KClick-through During IP Warmup45%open rate during IP warmup
[IMG: hugosave]
Braze is a very important partner in the execution of our engagement and gamification strategies.Braham DjidjelliCo-Founder, CPO at Hugosave300%Increase in rate of clients progressing to opening a full accountIncrease Lifetime ValueSimplify ArchitectureBreak Down SilosGrow Brand Love
[H2] See our industry and customer recognitions.
[IMG: award image]
[IMG: company logo]
Braze is a Leader in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for the third year in a row!Download Report
[IMG: award image]
[H1] Forrester
The Total Economic Impact™ of Braze found that organizations using the Braze platform achieved a 457% ROI and payback in less than six monthsDownload Study
[IMG: award image]
[IMG: company logo]
Ranked #1 in G2's Push Notification Grid, ahead of 56 competitors, we maintain our top spot as the category grows.View Report
[IMG: award image]
[IMG: company logo]
TrustRadius awarded Braze with the Top Rated, Buyer's Choice, and Tech Cares awards in 2025Learn More
[IMG: award image]
[IMG: company logo]
Braze named a Leader in the 2023 IDC MarketScape Worldwide Omni-Channel Marketing Platforms for B2C EnterprisesLearn More
[IMG: company logo]
[IMG: company logo]
[IMG: company logo]
[IMG: company logo]
[IMG: company logo]
[H2] Check out the resources.
View the Blog
[IMG: from efficiency to effectiveness : how ai is transforming customer engagement]
Guide
[H3] From efficiency to effectiveness: How AI is transforming customer engagement
[IMG: AI-Powered Customer Engagement: A Braze Playbook cover image]
Guide
[H3] AI-Powered Customer Engagement: A Braze Playbook
[IMG: braze inspiration guide 55+ essential campaigns . a world of customer engagement possibilities , all in one place .]
Guide
[H3] Braze Inspiration Guide
[IMG: Smiling man holding a smartphone next to]
Report
[H3] 2026 Global Customer Engagement Review
Webinar
[H3] Know your customer: Enhancing relevance with AI-powered experimentation
July 23, 2025
[IMG: a man is holding a piece of pasta in front of an ai copywriting assistant]
Article21 min read
[H3] How to Build an AI Marketing Strategy
March 24, 2025
[H2] It’s time to be a better marketer
Get StartedSee How Braze Works

[H1] See how our tech stacks up.
No matter where you are in your engagement journey, Braze can take you where you want to be. See how our vertically integrated tech stack can help you gain real time insights, and build more relevant customer experiences.Contact SalesWatch a Demo
[IMG: product image]
[IMG: product image for mobile]
[IMG: Braze Vertical Stacks]
Data ActivationSegmentationOrchestrationRelevanceCross-ChannelBrazeAI™Insights
[H2] From data activation and cross-channel journey orchestration, to 1:1 personalization and relevance with AI decisioning, this is how Braze works:
[IMG: Braze Vertical Stacks]
[H3]
Data ActivationCollect, unify, and activate any amount of data from any source.170+ turnkey partner integrationsGet up and running fast with pre-built connectors to the tools in your tech stack.Customizable integrationsConnect Braze to your digital properties, data warehouse, backend systems, and other software with lightweight SDKs, modern APIs, cloud data ingestion, and data transformation.Comprehensive user profilesBuild a solid first-party data foundation grounded in historical and real-time customer preferences and behaviors.Activate with BrazeAI™Connect your AI tools of choice directly to Braze and use them to easily access and analyze data.Braze Data Platform
[IMG: a profile of marcus williams is shown on a purple background]
[H3]
Insights & SegmentationBuild dynamic audiences with powerful tools that are guided by customer insights.Flexible segmentationTap into 100+ out-of-the-box filters or use a flexible SQL composer to reach the right audience.Predictive intelligenceAnticipate where customer journeys will go, easily moving consumers in and out of relevant segments.Dynamic audience buildingAn intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.Anticipate with BrazeAI™Identify and target customers based on their propensity to purchase, churn, or perform any other high-value action.Insights
[IMG: a graphic showing segment filters with a dynamic segment in the middle]
[H3]
Journey OrchestrationPut your customers on a faster path to your products and services.Intuitive journey buildingSend users down the next best path or experience with drag-and-drop components for branching, delays, audience syncs, and messaging.Real-time triggersBuild highly responsive experiences that immediately react to customer actions.Creative experimentationA/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.Optimize with BrazeAI™Improve the metrics that matter most to your business with autonomous AI decisioning agents.Journey Orchestration
[IMG: A personalized messaging journey built with Canvas Flow]
[H3]
Personalization & RelevanceScale personalization to deliver experiences your customers crave.Dynamic content personalizationEasily embed personalized attributes, products, content, promotions, recommendations and more into messages on any channel.In-the-moment engagementAutomatically trigger journeys and messaging based on sub-second customer behaviors and cross-channel interactions.Personalize with BrazeAI™Personalize across touchpoints at the individual customer level with AI decisioning.AI Decisioning
[IMG: a purple background with three cell phones and a personalized path]
[H3]
Cross-Channel ActionCreate consistent customer experiences across every touchpoint—all from a single platform.Outbound channelsDesign, launch, and connect across your favorite and most important channels: email, SMS, push notifications, WhatsApp, and more.In-product touchpointsEasily embed dynamic products, content, promotions, and more into cross-channel messages.Paid mediaUse rich first-party data to dynamically target, trigger, and deliver ads across Meta, Google, Pinterest, Snapchat, TikTok, and Criteo.Interact with BrazeAI™Engage customers on the most relevant channel, at the right moment.Cross-Channel Messaging
[IMG: Example of a messaging flow that combines push notifications and email.]
[H3]
BrazeAI™A brilliant customer engagement advisor, right at your fingertips.Activate richer contextAnticipate customer behaviors with a stream of rich, first-party insights.Amplify with intelligenceBoost your creativity, strategy, and productivity with a team of AI assistants and agents.Personalize every interactionDeliver relevant, 1:1 experiences at rapid speed and massive scale.BrazeAI™
[IMG: Elements of the Braze Sage AI interface next to an example message created in part by Sage AI.]
[H3]
Continuous Insight & FeedbackProve your impact with ongoing analytics at every stage of engagement.Custom reports and dashboardsVisualize engagement across channels, track key business metrics, and report with confidence.Impact reportingShow how your customer engagement efforts drove incremental conversions using global holdout groups.Insights with BrazeAI™Collaborate with a team of AI agents, all ready to drive mutual value for your customers and your brand.Reporting & Analytics
[IMG: a purple background with three cell phones and a personalized path]
"Braze has designed its platform’s user interface to help marketing leaders achieve complex tasks with ease — an aspect frequently praised by Peer Insights reviewers. For example, Braze integrates its analytics suite into its native journey builder, Canvas, helping marketing leaders personalize journeys based on likely performance with just a few clicks."
[IMG: the word gartneer is written in blue on a black backgroundr]
2025 Gartner® Magic Quadrant™ for Multichannel Marketing HubsDownload Report
[IMG: gartner magic quadrant multichannel marketing hubs 2025]
"The flexibility of Braze’s features allowed us to design every second of the user experience, building our brand philosophy into the campaign without sacrificing flexibility or scalability. Not only that but using Braze's SDK to trigger the campaign for each user was a definite win for us."
[IMG: Miguel Semprun]
[H6] Miguel Semprun
Global Martech Manager
[H2] It’s time to be a better marketer
Get StartedSee How Braze Works

[H1] Ready to grow? Talk to our sales team.
Join brands of all sizes who are taking the craft of customer engagement to the next level. See how Braze can help increase lifetime value, simplify your tech stack, and increase brand loyalty.Have a more general question?
[H3] Made to scale with companies of all sizes
[IMG: Going]
[IMG: Simplii Financial]
[IMG: Bloom & Wild]
[IMG: Delivery Hero]
[IMG: Canva]
[IMG: Max]
[IMG: Chime]
[IMG: The Guardian]
[IMG: TurboTax]
[IMG: Rakuten Viber]
[IMG: Elf]
[IMG: Rappi]
[IMG: Styli]

[H4]
Be Absolutely Engaging.™
[H1] Cross-channel Messaging
Consolidate your messaging mix and meet customers where they are with consistent, responsive experiences.Contact Us
[IMG: Cross-channel marketing solutions with a woman is smiling in front of a screen that says entry rules]
[H2] Every channel. One platform.
[H2] Email
[H2] Mobile App Messaging
[H2] Web Messaging
[H2] SMS/RCS
[H2] WhatsApp
[H2] Digital Ads
[H2] LINE
[H2] KakaoTalk
[IMG: a screenshot of a website that says outdoors onward]
[IMG: a phone with a notification that says finish booking your paris trip]
[IMG: a screenshot of a website for flash & thread]
[IMG: a phone screen shows a message from pamperher]
[IMG: a phone screen shows a message from upon voyage]
[IMG: two cell phones are open to a pinterest page and an instagram page]
[IMG: a phone screen shows a profile of a man named takashi ito]
[IMG: A user profile card for Park Ji-han (High Earner, Travel, no Gold Card) is linked to a smartphone displaying a personalized message inviting him to upgrade to a Gold Card for travel points.]
[H2] If you're not on every channel, you're leaving money on the table.
[H3] Expand your reach
Grow your audience, capture attention, and create more opportunities for engagement across channels, platforms, and devices.
[H3] Break down silos
Say goodbye to limited point solutions and hello to increased agility, conversions, and cost savings.
[H3] Scale without compromise
Easily add new channels over time, maintain compliance, and ramp message volumes on the busiest days of your year.
[H3] Deliver compelling conversations
No matter the channel, make every customer experience feel cohesive, highly responsive, and interactive.
[H4]
Expand your reach
[H3]
Meet customers where they are.Every channel at your fingertipsEngage your customers across email, SMS/RCS, mobile, web, global messaging apps, paid media, and more.Intelligent channel deliveryReach customers on the channel they’re most likely to engage with based on past interactions.Flexible channel experimentationUse A/B testing to find out which channel or channel mix works best for a particular campaign or customer experience.Braze gives us the capability to reach the user at the right time with the right channel, with personalized content to be relevant for the user. Also, all the technology partners available are a huge help for orchestration.
[H3] Juan Fiore
CRM Automation Manager, Rappi
[IMG: Unified messaging across multiple channels with a phone screen shows a message that says]
[H4]
Break down silos
[H3]
Bring all your channels together.Channel consolidationEliminate redundancy, sprawl, and channel silos by consolidating customer engagement into a single, purpose-built solution.Unified marketing workflowMove quickly from ideation to execution to launch without having to switch between multiple different channel-specific platforms.Cross-channel visibilityMaintain a comprehensive, cross-channel view of the customer and customer engagement performance.31% cost savings in platform consolidation.Read Case Study
[IMG: A smiling woman using a smartphone surrounded by floating labels representing various communication channels like email, push notifications, and messaging apps.]
[H4]
Scale without compromise
[H3]
Optimize your channel mix for greater ROI.Channel segmentation by costAllocate higher send volumes towards lower-cost, conversion-driving channels before sending on more premium channels.Channel frequency cappingAvoid over-sending by setting custom rules that limit the number of messages deployed on or across channels.Dynamic ad integrationsReduce paid ad waste by connecting your owned and paid channels. Dynamically suppress acquisition and retargeting ads the instant a customer converts.107% increase in average user lifetime using 2 channels vs. 1 channel.Read Guide
[IMG: Cross-channel marketing solutions]
[H4]
Break down silos
[H3]
Create compelling messages fast on any channel.Easy, drag-and-drop editingQuickly compose on-brand messages in minutes using visual editors across channels.Ready-to-use templatesUse pre-built templates, custom content blocks, and other reusable content or design elements to save time.Custom content with generative AIKickstart the copywriting, image generation, and content QA process with BrazeAI™.Dynamic content personalizationEasily embed products, content, promotions, recommendations, and more into cross-channel messages.33% reduction in time to stand up a campaign.Read Case Study
[IMG: Unified messaging across multiple channels with an advertisement for burger boys that says get 20 % off your favorites today only]
[H4]
Scale without compromise
[H3]
Reduce risk as you grow.Reliability at scalePerformance you can trust—no matter how fast and intricate your audience, channel mix, campaigns, and journeys grow.Channel expansionEasily add new channels over time without slowing down your workflow, adding resources, or having to learn a whole new platform.Deliverability managementStay compliant and keep your subscriber lists clean with everything you need to understand preferences, manage subscription statuses, process opt-ins and opt-outs; and maintain strong deliverability.59.9B message sent with 100% uptime over BFCM 2025.Read Article
[IMG: a person holding a cell phone with a speech bubble that says 6 billion monthly active users 2.2 trillion messages sent in one year]
[H4]
Deliver compelling conversations
[H3]
Stay connected across channels.In-the-moment orchestrationLet context from real-time customer behaviors and cross-channel interactions dictate your next best action, offer, or message.Consistency across channelsBlend out-of-product and in-product messaging to deliver promotional, lifecycle, and transactional experiences that feel cohesive and frictionless.Interactive experiencesSpark up a conversation. Create engaging experiences using two-way messaging, surveys, quick replies, and other interactive elements.117% increase YoY in free-to-paid conversion rate with cross-channel engagement.Read Case Study
[IMG: an advertisement for burger boys that says get 20 % off your favorites today only]
[H2]
Case Studies
[IMG: Max]
Case Study
[H2] Max Drives 6X More Engagement With Interactive Cross-Channel Campaign
The campaign saw a 3.36% lift in viewership of the recommended titles over control, a 3.12% lift in session starts over control, and a 6X higher click rate to the in-app message over benchmark.
[IMG: Stash]
Case Study
[H2] Stash drives long-term investing habits with sophisticated, personalized user onboarding
The personalized onboarding campaign delivered strong results across conversion events and email engagement, which included a 64% increase in email click-through rate and 72% increase in email open rates. Importantly, this led to a 20.34% “FirstDeposit_Started” conversion rate—truly helping users get started on their financial journey.
[IMG: BandLab]
Case Study
[H2] BandLab Uses Cross-Channel Strategy to Drive Memberships
BandLab found Braze Content Cards helped to increase clicks from the app. The brand averages a 12.1% Impressions-to-Clicks rate, with Content Cards (both inbox and in-feed) earning a 6.40% click rate to membership for power users. Following initial successes, BandLab began to apply Braze across other parts of the customer lifecycle—from onboarding to engagement to monetization.
[IMG: Max]
Case Study
[H2] Max Drives 6X More Engagement With Interactive Cross-Channel Campaign
The campaign saw a 3.36% lift in viewership of the recommended titles over control, a 3.12% lift in session starts over control, and a 6X higher click rate to the in-app message over benchmark.Braze is a Leader in Multichannel Marketing Hubs 94%Increase in LTV when customers blend in-product and out-of-product messaging
[IMG: Stash]
Case Study
[H2] Stash drives long-term investing habits with sophisticated, personalized user onboarding
The personalized onboarding campaign delivered strong results across conversion events and email engagement, which included a 64% increase in email click-through rate and 72% increase in email open rates. Importantly, this led to a 20.34% “FirstDeposit_Started” conversion rate—truly helping users get started on their financial journey.
[IMG: BandLab]
Case Study
[H2] BandLab Uses Cross-Channel Strategy to Drive Memberships
[H2] Check out the resources.
View the Blog
[IMG: an advertisement for braze mix and match supercharge engagement monetization and retention with cross-channel experiences]
Guide
[H3] Mix and Match: Supercharge Engagement, Monetization, and Retention with Cross-Channel Experiences
[IMG: A Braze guide titled]
Guide
[H3] The secret lives of channels
[IMG: a braze logo on a purple and orange background]
Report
[H3] 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
[H2] FAQ
What is cross-channel messaging in Braze?How does Braze help consolidate messaging channels?What channels can be managed with Braze Cross-Channel Messaging?How does Braze optimize channel delivery?How does Braze help with channel frequency management?Can Braze integrate paid media into cross-channel campaigns?What role does BrazeAI™ play in cross-channel messaging?
[H2] It’s time to be a better marketer
Get StartedSee How Braze Works