Training Example: Siteimprove – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1]
Where accessibility meets performance

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[IMG: BT logo]

[IMG: Costco wholesale logo]

[IMG: Cuisinart logo]

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[IMG: Bar chart showing share of voice by AI model, comparing brand visibility across different AI platforms.]

Unlock deeper AEO insights and take control of your AI visibility
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[H2]
Siteimprove

ai is the unified platform for agentic content intelligence
Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO/AEO, and content strategy into a single, continuous flow.

What if your team could work side by side with AI designed to guide, support, and amplify your efforts?
Our AI agents work alongside you–not instead of you–helping ensure accessibility compliance, boosting search visibility with SEO and AEO, optimizing content strategy, and predicting content performance with analytics.
Our platform connects your expertise with intelligent AI agents that surface insights, remove guesswork, and make it easier for your team to create content that’s better for everyone because it's discoverable, compliant, and optimized for performance.
You + AI = better digital experiences for everyone.

[IMG: Circular infographic illustrating the Siteimprove.ai platform]

Siteimprove.ai

Accessibility

Analytics

SEO

Content strategy

[H3] Accessibility agents reduce multi-channel content compliance risk

Bake continuous compliance into your
workflows and ensure accessibility
across web, mobile, social, documents,
and applications by design, not by
accident.​ Siteimprove.ai agents assist
every designer, developer, and editor on
your team to make sure content is
accessible by default.

ACCESSIBILITY AGENTS HELP YOU REVIEW BEFORE YOU PUBLISH

[IMG: Siteimprove interface showing accessibility, content quality, and brand compliance checks for website content.]

[H3] Analytics agents predict content performance with conversational insights

Stop sifting through raw dashboards and
focus on what matters most. These
agents translate traffic, behavior, and
page insights into clear next steps,
prioritized and tied to your business
goals.

ACCESSIBILITY AGENTS HELP YOU REVIEW BEFORE YOU PUBLISH

[IMG: Siteimprove analytics dashboard showing website ROI, visitor drop-off trends, and customer journey performance insights.]

[H3] SEO & AEO agents increase content visibility for humans and AI

Outshine the competition in search
engines, LLMs, and AI search.​ Each
agent supports SEO leads and content
owners by offering real time guidance
and optimizations throughout the
content creation process to boost
visibility and discoverability.

ACCESSIBILITY AGENTS HELP YOU REVIEW BEFORE YOU PUBLISH

[IMG: Siteimprove SEO dashboard showing AI search visibility, keyword performance, website speed impact, and organic versus paid search insights.]

[H3] Content agents automate content research, planning, and optimization

Build brand authority in a sea of AI
created content.​ These agents support
planners, writers, and strategists
through every phase of ideation,
planning, briefing, and optimization to
reduce wasted effort and unlock content
that is relevant and differentiates you.

ACCESSIBILITY AGENTS HELP YOU REVIEW BEFORE YOU PUBLISH

[IMG: Siteimprove content strategy dashboard showing insights on topic clusters, audience targeting, and content planning for SEO performance.]

[IMG: Siteimprove.ai logo]

Siteimprove.ai

Accessibility

Analytics

SEO

Content strategy

[H2] Leader in Digital Accessibility, Digital Analytics, Digital Governance, and SEO Tools

[IMG: Award badge shaped like a shield with]

“The ability to get immediate insights has helped us improve our workflows and decrease time spent on fixing issues by more than 50%. The best part is that we can already see a positive impact on our revenue.”
Mary Rodgers
Director of Marketing Communications
[IMG: Cuisinart logo]

[IMG: Logos of W3C, IAAP, Accessible EU Centre, and European Commission representing global web accessibility standards and organizations.]

[H2] Our team sets the standards

No other vendor has the expertise on staff that drives the innovation of our software as well as advancements in the industry.
Our founding European roots run deep. One team member is a National Expert for Denmark in the AccessibleEU initiative from the European Commission and we have multiple active community chairs in the W3C.
Our services team are recognized as Certified Professionals in Web Accessibility (CPWAs) and Certified Professionals in Accessibility Core Competencies (CPACC) through the International Association of Accessibility Professionals (IAAP).

[H1]
Unify compliance, discoverability & performance
Request a personalized walkthrough to discover how your team can ensure accessibility compliance, boost search visibility with SEO and AEO, optimize content strategy, and predict content performance. With Siteimprove, you get one platform that helps you:

Reduce compliance risk by proactively identifying accessibility, link quality, and content governance issues.

Boost visibility and authority so your content is found by both people and AI.

Drive performance by turning analytics into prioritized recommendations.

Streamline workflows so your team spends less time toggling tools and more time delivering value.
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[IMG: Cuisinart logo]
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[H2] Schedule my demo

[H2]
Trusted by 2,000+ global companies

[IMG: Plum icon of a link with a checkmark inside it.]

[H3] 82% fewer broken links

Isabelle Haas
Head of Accessibility Department

[IMG: Plum icon of a person with a checkmark next to them.]

[H3] 80% more accessible

Mary Rodgers
Director of Marketing Communications

[IMG: Plum icon of a webpage with a checkmark inside of it.]

[H3] 92/100 content quality score

Ralf Klanke
Center of Excellence Lead, Tonality and Search

[H2] Leader in Digital Accessibility, Digital Analytics, Digital Governance, and SEO Tools
[IMG: Award badge shaped like a shield with]

[H2]
How can Siteimprove help you?

[IMG: Gradient icon of a person walking with a sparkle, representing accessibility standards.]

[H3] Meet website accessibility standards
Scan your site automatically to identify issues that compromise your commitment to accessibility.
95% higher customer satisfaction
24/7 website scanning
No more manual error checking

[IMG: Gradient icon of a megaphone with sparkle, symbolizing SEO and content.]

[H3] Supercharge SEO and content
When web pages and content are fully optimized and error-free, clicks become customers.
28% more conversions
90% less time content monitoring
Drive high intent traffic to your site

[IMG: Gradient bar chart icon with sparkle representing funnels, behavior, and marketing efforts.]

[H3] Analyze funnels, behavior, and marketing efforts
Keep tabs on key metrics so you're poised to improve user experience, funnels, and campaign performance.
275% average ROI
Performance analytics and metrics
All campaigns in one dashboard

ACCESSIBILITY
[H1] From risk to reach with accessibility made simple​
Accessibility doesn’t need to slow you down or sit in the hands of just a few specialists. Siteimprove.ai makes it easy for your entire digital team to find and fix issues early, stay compliant, and create inclusive experiences—at scale.​​
Request a demo

[H2] Protecting the brand integrity of global leaders

[IMG: Boston Scientific logo]
[IMG: Build-A-Bear Workshop logo]
[IMG: Citizens Bank logo]
[IMG: City of London logo]
[IMG: Johns Hopkins Children’s Center logo]
[IMG: Northwestern University logo]

[H2] Reactive accessibility puts your business at risk—legally, financially, and reputationally.
When accessibility is treated as a checkbox at the end of the process, it creates friction across the user journey. Legal exposure increases, content velocity slows, and poor experiences lead to missed conversions and lost customers. Without proof of impact, accessibility programs stall and struggle to secure resources.

[H2] Stay compliant

Siteimprove.ai scans your entire digital presence—web pages, PDFs, media—for accessibility issues in line with WCAG, ADA, Section 508, and EAA standards. Issues are flagged, prioritized, and paired with clear guidance, so your team can resolve them quickly and reduce legal risk before it escalates.

[H2] Empower every contributor​

Accessibility is no longer the job of one expert. Siteimprove.ai gives developers, content creators, and marketers the tools and education they need to act. With contextual learning and remediation guidance built into existing workflows, your team can publish faster and with confidence.

[H2] Prove the business impact

Showcase progress with executive-level dashboards and tie accessibility improvements to real results—like increased engagement, reduced bounce rates, and higher conversion. Build the case for continued investment and scale your program with data on your side

[H2] A new path that champions accessibility

"Siteimprove has provided us clarity and transparency into so many areas we had never dreamed of. The ability to get immediate insights has helped us improve our workflows and decrease time spent on fixing issues by more than 50%. The best part is that we can already see a positive impact on our revenue."
Mary Rodgers
Senior Director of Marketing Communications at
Cuisinart
Read the case study

[H2]
See how Siteimprove helps organizations put digital accessibility into practice

[IMG: Northern Arizona Healthcare logo]

See how Northern Arizona Healthcare achieved a 100% accessibility score during a high-stakes CMS migration.
Read Northern Arizona Healthcare's story

[IMG: Valley Bank logo]

Discover how Valley Bank improved accessibility scores while driving more traffic to priority products.
Read Valley Bank's story

[IMG: City and County of Denver logo]

Discover how a two-person team raised Denver's accessibility score and DCI while scaling governance.
Read Denver's story

[H2] Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow.

[IMG: Circular infographic illustrating the Siteimprove.ai platform]

[H2]

Accessibility

Selected Tab: Accessibility

Analytics

Selected Tab: Analytics

[IMG: Gradient icon of a globe with a sparkle, representing content marketing.]

SEO

Selected Tab: SEO

Content strategy

Selected Tab: Content strategy

[H3] Web accessibility
Accessibility drives marketing performance. Siteimprove helps you build inclusive foundations that set you up for success.
Explore web accessibility
[H3] Mobile accessibility
Your mobile apps deserve the same level of accessibility and polish as your websites. With Siteimprove’s mobile testing tools, your team can identify and resolve issues early, with no source code or complex setup required.
Explore mobile accessibility

[H3] Marketing analytics
Go beyond simple traffic metrics and connect your marketing activities to real business outcomes. Get a comprehensive view of user behavior, track campaign performance, and understand content effectiveness. Prove the ROI of your marketing efforts quickly and easily.
Explore marketing analytics
[H3] Paid search analytics
Stop wasting your budget on underperforming campaigns. Siteimprove provides the deep analysis you need to optimize your Quality Score, improve landing page effectiveness, and make smarter decisions that increase conversions and lower your cost-per-acquisition.
Explore paid search analytics
[H3] App analytics
Get the full picture across your digital properties. Track and improve user engagement across both native apps and websites in one unified workspace, without juggling separate tools or data sources.​
Explore app analytics

[H3] Technical SEO & auditing tools
Your content and brand investments are only as strong as your website's technical foundation. Our platform helps find, prioritize, and fix the critical technical errors that undermine rankings and erode user trust. It’s the best way to ensure that  your marketing efforts deliver their full impact.
Explore technical SEO
[H3] SEO analytics & intelligence
Go beyond basic rank tracking. Our platform provides the deep competitive intelligence and performance data you need to uncover hidden opportunities, report on the impact of your SEO efforts, and protect your organic traffic.
Explore SEO analytics
[H3] Website auditing tool
Broken links, slow-loading pages, and simple typos erode customer trust and damage your brand. Our platform continuously audits your entire website for technical quality issues, so your team can find and fix the frustrating errors that stand between you and your customers.
Explore website auditing

[H3] Content strategy & planning platform
Stop creating content based on guesswork. Our platform transforms your content creation process, helping you build a predictable, high-performing content engine on a foundation of data-driven strategy.
Explore content strategy
[H3] Content optimization
Turn your content creators into SEO powerhouses with our SEO Intelligence Suite. Our platform provides real-time, data-driven feedback directly within the writing process, so your team can optimize every article for search performance before you ever hit "publish."
Explore content optimization
[H3] Content governance & brand compliance
Imagine it: Every piece of content perfectly reflects your brand standards. Our platform automates the enforcement of your brand, style, and legal policies, giving you a scalable way to maintain consistency and protect your brand's integrity across your entire digital presence while reducing manual review cycles and protecting brand integrity.
Explore content governance

[H2] A unified platform for your entire team

[IMG: Gradient icon of a person walking with a sparkle, representing accessibility standards.]

[H3] Marketing leader

Scale brand governance across teams and channels. Protect brand integrity, reduce inefficiencies, and connect content quality to performance outcomes.

[IMG: Gradient icon of a globe with a sparkle, representing content marketing.]

[H3] Content marketer

Deliver high-quality, on-brand content faster. Automate brand checks for tone, design, and style, right inside your existing workflows.

[IMG: Gradient bar chart icon with sparkle representing funnels, behavior, and marketing efforts.]

[H3] Legal & compliance

Automate the enforcement of critical legal disclaimers and regulatory language, creating a consistent and defensible compliance process across your digital properties.

[H2]
See how Siteimprove Accessibility supports your industry
Digital accessibility isn’t one-size-fits-all. Siteimprove Accessibility helps teams in complex, regulated sectors reduce compliance risk, improve usability for everyone, and keep accessibility work sustainable over time.

[H3] Healthcare
See how healthcare systems and hospitals use Siteimprove Accessibility to reduce ADA and Section 504 risk, improve critical patient journeys, and keep sprawling sites compliant without slowing down content updates.
Explore Accessibility for Healthcare

[H3] Financial services
Learn how banks, credit unions, and insurers use accessibility insights to reduce compliance exposure, protect brand trust, and make secure digital experiences easier to navigate for every customer.
Explore Accessibility for Financial Services

[H2]
A platform that scales with you

[H3] Effortless integration into your existing workflows
Connect Siteimprove.ai to your CMS, design systems, and dev environments with no major overhaul required.
Our tools are designed to slot right into the platforms your teams already use, whether you're running accessibility checks in your codebase, optimizing content in your CMS, or managing PDFs at scale. Integrate once, and improve continuously.

[H3] Built to scale with your team and your ambitions
Whether you're managing one site or hundreds, Siteimprove.ai grows with you.
Siteimprove.ai helps you scale your accessibility and SEO efforts across websites, documents, and teams. As your program matures, our intelligent automation and insights grow with you.

[H3] Enterprise-grade data security
Your trust is our priority and your data is always protected.
Siteimprove.ai is built with enterprise-level data governance, encryption, and compliance standards. You can confidently adopt our tools knowing your data, content, and customer information remain secure every step of the way.

ANALYTICS
[H1] Better conversion insights, made easy​
Too much data, too little direction. Siteimprove.ai unifies analytics from all channels, paid, organic, website, social, into one marketer‑friendly platform. Get clear visibility into campaign ROI, visitor behavior, and high-impact opportunities, so decisions get smarter, faster.​
Request a demo

[H2] Protecting the brand integrity of global leaders

[IMG: Boston Scientific logo]
[IMG: Build-A-Bear Workshop logo]
[IMG: Citizens Bank logo]
[IMG: City of London logo]
[IMG: Johns Hopkins Children’s Center logo]
[IMG: Northwestern University logo]

[H2] You can’t improve what you can’t see.
Fragmented dashboards and siloed analytics leave you guessing. Without a full view of how users interact across content, channels, and campaigns, you can’t pinpoint where conversions are lost, which investments are misaligned, or how to link marketing to real business performance. That leads to wasted spend and no clear path to improve.

[H2] See behavior, content, and conversion in one view.​

With Siteimprove.ai you can map visitor behavior, content engagement, and funnel performance in a single dashboard. No need for other tools. You’ll know exactly which pages engage and which paths convert.

[H2] Say goodbye to conversion blockers and hello to happier customers

Use journey and funnel analytics to pinpoint drop-offs and friction points. Heatmaps and engagement scores help you refine UX and content strategy so you can reduce bounce rates and improve visitor paths to conversion.

[H2] Unify your digital experience

Siteimprove.ai brings together web and app analytics in one place, so teams across marketing, product, and development can act on a shared view of user behavior. From screen taps to content clicks, you can understand how your customers move across your entire digital experience, and drive results everywhere your brand lives.

[H2] Tailored customer journeys unlock results

"Since the relaunch, we were able to quadruple traffic to our website and gain deep data-driven insights into the mechanics of content design, which will guide our digital marketing efforts moving forward."
Jörg Lothal
Senior Manager Corporate Communications
Intelligence & SEM at Merck
Read the case study

[H2]
Learn how marketing teams use Siteimprove.ai to turn fragmented digital data into actionable analytics

[IMG: Advancial logo]

Discover how a six-person team manages thousands of pages with efficient QA and accessibility workflows.
Read Advancial's story

[IMG: Community First Credit Union logo]

Learn how Community First Credit Union boosted website health by 55% and SEO scores by 22 points.
Read Community First Credit Union's story

[IMG: Posten Bring logo]

See how Posten Bring replaced siloed tools and scaled SEO and analytics across four countries.
Read Posten Bring's story

[H2] Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow.

[IMG: Circular infographic illustrating the Siteimprove.ai]

[H2]

Accessibility

Selected Tab: Accessibility

Analytics

Selected Tab: Analytics

[IMG: Gradient icon of a globe with a sparkle, representing content marketing.]

SEO

Selected Tab: SEO

Content strategy

Selected Tab: Content strategy

[H3] Web accessibility
Accessibility drives marketing performance. Siteimprove helps you build inclusive foundations that set you up for success.
Explore web accessibility
[H3] Mobile accessibility
Your mobile apps deserve the same level of accessibility and polish as your websites. With Siteimprove’s mobile testing tools, your team can identify and resolve issues early, with no source code or complex setup required.
Explore mobile accessibility

[H3] Marketing analytics
Go beyond simple traffic metrics and connect your marketing activities to real business outcomes. Get a comprehensive view of user behavior, track campaign performance, and understand content effectiveness. Prove the ROI of your marketing efforts quickly and easily.
Explore marketing analytics
[H3] Paid search analytics
Stop wasting your budget on underperforming campaigns. Siteimprove provides the deep analysis you need to optimize your Quality Score, improve landing page effectiveness, and make smarter decisions that increase conversions and lower your cost-per-acquisition.
Explore paid search analytics
[H3] App analytics
Get the full picture across your digital properties. Track and improve user engagement across both native apps and websites in one unified workspace, without juggling separate tools or data sources.​
Explore app analytics

[H3] Technical SEO & auditing tools
Your content and brand investments are only as strong as your website's technical foundation. Our platform helps find, prioritize, and fix the critical technical errors that undermine rankings and erode user trust. It’s the best way to ensure that  your marketing efforts deliver their full impact.
Explore technical SEO
[H3] SEO analytics & intelligence
Go beyond basic rank tracking. Our platform provides the deep competitive intelligence and performance data you need to uncover hidden opportunities, report on the impact of your SEO efforts, and protect your organic traffic.
Explore SEO analytics
[H3] Website auditing tool
Broken links, slow-loading pages, and simple typos erode customer trust and damage your brand. Our platform continuously audits your entire website for technical quality issues, so your team can find and fix the frustrating errors that stand between you and your customers.
Explore website auditing

[H3] Content strategy & planning platform
Stop creating content based on guesswork. Our platform transforms your content creation process, helping you build a predictable, high-performing content engine on a foundation of data-driven strategy.
Explore content strategy
[H3] Content optimization
Turn your content creators into SEO powerhouses with our SEO Intelligence Suite. Our platform provides real-time, data-driven feedback directly within the writing process, so your team can optimize every article for search performance before you ever hit "publish."
Explore content optimization
[H3] Content governance & brand compliance
Imagine it: Every piece of content perfectly reflects your brand standards. Our platform automates the enforcement of your brand, style, and legal policies, giving you a scalable way to maintain consistency and protect your brand's integrity across your entire digital presence while reducing manual review cycles and protecting brand integrity.
Explore content governance

[H2] A unified platform for your entire team

[IMG: Gradient icon of a person walking with a sparkle, representing accessibility standards.]

[H3] Marketing leader

Confidently answer "What's the ROI?" with clear, credible reports that connect marketing spend to business outcomes and justify future investment.

[IMG: Gradient icon of a globe with a sparkle, representing content marketing.]

[H3] Content marketer

Get a comprehensive view of campaign performance across all channels, allowing you to optimize your strategy and allocate budget effectively.

[IMG: Gradient bar chart icon with sparkle representing funnels, behavior, and marketing efforts.]

[H3] Performance marketer

Move from data wrangler to strategic advisor by using a powerful, intuitive platform to uncover deep insights into user behavior and content effectiveness.

[H2]
See how Siteimprove Analytics performs in your industry
Siteimprove Analytics doesn’t live in a vacuum—it helps real teams in highly regulated, complex environments make better digital decisions every day. Explore how organizations like yours use analytics insights to improve experiences and prove impact.

[H3] Healthcare
See how healthcare marketing and digital teams use Siteimprove Analytics to improve patient journeys while staying aligned with strict accessibility and compliance requirements.
Explore Siteimprove for Healthcare

[H3] Financial services
Learn how banks, credit unions, and financial institutions use analytics to tighten governance, reduce digital risk, and connect web behavior to high-value customer journeys.
Explore Siteimprove for Financial Services

[H2]
A platform that scales with you

[H3] Effortless integration into your existing workflows
Connect Siteimprove.ai to your CMS, design systems, and dev environments with no major overhaul required.
Our tools are designed to slot right into the platforms your teams already use, whether you're running accessibility checks in your codebase, optimizing content in your CMS, or managing PDFs at scale. Integrate once, and improve continuously.

[H3] Built to scale with your team and your ambitions
Whether you're managing one site or hundreds, Siteimprove.ai grows with you.
Siteimprove.ai helps you scale your accessibility and SEO efforts across websites, documents, and teams. As your program matures, our intelligent automation and insights grow with you.

[H3] Enterprise-grade data security
Your trust is our priority and your data is always protected.
Siteimprove.ai is built with enterprise-level data governance, encryption, and compliance standards. You can confidently adopt our tools knowing your data, content, and customer information remain secure every step of the way.

[H2] Marketing analytics platform FAQs

How is this different from a free tool like Google Analytics 4?

GA4 is a powerful tool for measuring web traffic. Our platform is a comprehensive marketing analytics solution designed to help you make strategic decisions. We provide a more complete and unsampled dataset, deeper user behavior tools like heatmaps, and critically, we integrate analytics with our other platform capabilities. This allows you to not only see that a page has low traffic but also diagnose the SEO or accessibility issues causing the problem, all in one place.

Does this platform help with marketing attribution?

Yes. Our platform currently uses a last-click attribution model, which attributes conversions to the final interaction in the customer journey. This gives you a clear understanding of which touchpoint ultimately drove the conversion.

Is the platform difficult to implement or use for non-analysts?

No, it's designed for the entire marketing team. While powerful enough for a dedicated analyst, the intuitive interface and customizable dashboards make it easy for marketers and leaders to get the data they need without specialized technical knowledge. We also provide dedicated onboarding and support to ensure your team is set up for success.

Can we track goals and events that are specific to our business?

Absolutely. The platform is built for flexibility. You can easily set up and track custom goals, events, and conversions that align directly with your specific business objectives, whether that's lead form submissions, e-commerce transactions, or downloads of a key piece of content.