Training Example: Conductrics, Inc. – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] The experimentation platform for product & data teams

Bridge the gap between marketing agility and engineering control. Conductrics lets you validate web UI experiments and server-side logic, optimize with transparent machine learning, and capture user intent – all from a single, full-stack platform.

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Explore the platform

[H5] Trusted by data-driven teams at leading organizations:

[IMG: Eurostar Logo]

[IMG: Spotify Logo]

[IMG: Pfizer Logo]

[IMG: Experian Logo]

[IMG: University Hospitals Logo]

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[H2] Speed, control, and feedback in one platform

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Experimentation

[H3] Experiment across the full experience
Pure client-side approaches are limited to cosmetic changes, while server-side releases often create bottlenecks. Conductrics handles both fluently. You can run visual A/B and multivariate tests, alongside complex backend experiments, managed from a single interface.

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Adaptive Optimization

[H3] Optimize with transparent machine learning
Automating decisions often means sacrificing transparency. We believe you should never have to guess why a model acted. Our contextual bandits maximize real-time value, discovering segments for adaptive personalization. With human-readable decision trees, you ensure performance without losing strategic control.

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Active Research

[H3] Diagnose user intent within your platform
Behavioral data tells you what happened, but leaves you guessing about the why. Conductrics solves this by triggering targeted surveys directly inside your experiments. When a user abandons a task, you can ask them why immediately, linking direct customer response data to your analysis.

Explore the platform

[H2] A partner, not just a vendor

Enterprise experimentation is complex. You need a partner who has been there before.

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[H3] All-inclusive capabilities
We don’t gate features behind complex tiers. You get full access to every capability – from adaptive optimization to client-side surveys – along with the training to use them effectively. We provide the tools and support you need to run a successful experimentation program.

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[H3] Dedicated technical experts
You are never left alone with the documentation. Every license includes a dedicated Solutions Architect and a shared Slack channel. When you have a technical question, you get an immediate answer from someone who knows your specific stack.

[IMG: Matt Gershoff presenting at Superweek]

[H3] 15+ years of stability
We aren’t a new startup. Conductrics has been powering critical decision infrastructure for major enterprises since 2010. We build for long-term reliability, not just short-term hype.

About Conductrics

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How we help our clients
“Leveraging the Conductrics API has unlocked the ability to experiment with Ruutu, our streaming service. It was resource-prohibitive to build individual tests for the more than 10 types of supported client devices, and now we can easily build a single test that runs across all of them.”
Read the case study

How we help our clients
Eurostar partnered with Conductrics to optimize their booking flow using advanced A/B testing and adaptive learning. Backed by our tech + team approach, they ran complex experiments that drove a 5% increase in total bookings.
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How we help our clients
“The tool just worked. Once we started using it, it performed extremely well, especially around issues like Sample Ratio Mismatch, which we’d struggled with in other tools. That reliability, combined with the support, really set Conductrics apart.”

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[IMG: Eurostar Logo]

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[H3] Works well with your current stack
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SOC 2 Type 2 certified
GDPR-compliant
HIPAA-compliant
Read the documentation

Focus on your customers, not your tools
Don’t let rigid software limit your questions. Get the freedom to explore complex ideas and discover the value your users are actually looking for.

Book a demo

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[H1] A unified engine for experimentation, adaptive optimization, and customer research

Unlock the power of intentional learning. Conductrics brings behavioral testing and qualitative feedback together in a single, flexible platform, so you can turn insights into immediate value for your customers.

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Trusted By

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[IMG: Experian Logo]

[IMG: Pfizer Logo]

[IMG: Sanoma Media Logo]

[IMG: Canadian Broadcast Company Logo]

[IMG: Eurostar Logo]

Experimentation
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[H2] A/B & multivariate testing built for complex requirements
Conductrics meets your team where they work. Use our visual editor for quick UI changes, or leverage our API-first architecture for advanced server-side experiments. We provide a unified environment for mature teams to test across the entire technology stack, ensuring you never outgrow your platform’s capabilities.

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[H3] True cross-device flexibility
Run experiments anywhere. Whether you need client-side agility for marketing pages or server-side control for mobile apps, video players, and Smart TVs, Conductrics handles it all. You can run a single test across multiple device types simultaneously.

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[H3] Statistical precision
Trust your results. We provide the robust statistical analysis your team needs, including precise error rate control, checks for test interference, and corrections for multiple comparisons. You can be certain your “winner” is statistically valid.

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[H3] Multivariate testing (MVT)
Go beyond simple A/B. Compose complex MVTs from existing tests and use our Main Effects Report to isolate exactly which variable – Headline, Hero, or Offer – is driving the lift, including the interaction effects between them.

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[H3] Guardrail metrics (safety first)
Reduce the risk of negative side effects. Assign secondary goals to monitor key metrics. If a variation increases clicks but hurts revenue or page speed, you can catch the trend early and prevent damage.

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“Leveraging the Conductrics API has unlocked the ability to experiment with Ruutu, our streaming service. It was resource prohibitive to build individual tests for the more than 10 types of supported client devices and now we can easily build a single test that runs across all of them."

Risto Kivioja
Conversion Optimization Specialist at Sanoma

Read the case study

Adaptive Optimization
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[H2] Automate performance with transparent AI (machine learning)
Move from static testing to dynamic optimization. Conductrics uses contextual Multi-Armed Bandits (MABs) to automatically allocate traffic to the best-performing variations in real-time – optimizing for every user segment.

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[H3] Dynamic traffic allocation
Static A/B splits are designed for research, not rapid optimization. When you have a limited window to drive conversions, our engine uses Thompson Sampling to continuously adapt. It identifies the winning variation in real-time,  automatically shifting traffic toward your best experience.

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[H3] Full interpretability
AI models often function as opaque “black boxes,” creating compliance risks. We solve this by generating human-readable decision trees that reveal exactly which user traits triggered a specific offer.
This visibility allows you to audit your algorithms for internal governance and regulatory compliance, including GDPR and HIPAA.

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[H3] Dual-mode control
You are always in the driver’s seat.
Listen mode: Run the engine in the background to collect data and build a predictive model without changing the user experience.
Adaptive mode: Once you validate the model, switch to automation. The engine takes over, serving the optimal experience to each user instantly.

Ready to graduate beyond standard A/B testing?
Unlock the next level of maturity. Conductrics unifies testing, research, and transparent AI so you can automate value, not just validate ideas.

Book a technical demo

ACTIVE RESEARCH
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[H2] Diagnose the “Why” with context-aware surveys
Behavioral data shows the action; surveys reveal the intent. Conductrics is the first experimentation platform to natively unify behavioral testing and qualitative research in a single workflow. You can ask the right questions at the exact moment a user interacts with your experiment.

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[H3] Context-aware triggers
Instead of generic pop-ups, tie your questions directly to the live experiment. Ensure the survey matches the specific variation the user is viewing.
Validate visibility: Ask “Did you notice the new banner?” only users in the treatment group, to rule out “unseen” interventions.
Diagnose friction: Ask non-converters why they abandoned specifically after viewing “Variation B”.

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[H3] Zero-party data as a targeting variable
Treat survey answers as active data, not just passive reports. Responses are fed immediately into the optimization engine as targeting variables.
Example: A user identifies as “Price Sensitive” in a survey -> The Bandit engine immediately displays “Discount Offers” to that user for the rest of the session.

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[H3] Optimize for sentiment
Move beyond optimizing solely for clicks. Conductrics allows you to use any survey responses—from standard NPS to fully custom questions—as the hard success metrics for your experiments. This ensures you prioritize long-term customer loyalty alongside immediate conversions.

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[H3] The intelligence loop
Close the feedback loop. Use experimentation to identify where friction occurs, research to understand why, and adaptive optimization to fix it automatically. No data silos, no lost context.

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“I think experimentation is really good in figuring out ‘the what,’ like one variant is better than the other one. But then, in figuring out ‘the why’ it's not always greater. So the surveys can tell you quite a bit better about the why. We might have been able to learn this another way, but not as directly and definitely not as reliably. Asking in the moment was the best way to get a real answer.”

Joost de Schepper
Director User Growth Optimisation at Spotify

Personalization
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[H2] Precision targeting meets predictive scale
Control what you must, automate what you can. Get the best of both worlds by combining explicit targeting rules with algorithmic personalization.

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[H3] Rule-based targeting
For compliance and governance, you often need absolute control. Conductrics allows you to define explicit business logic using any data source, from data layers and survey responses to third-party firmographics. You can even orchestrate multi-page experiences, ensuring consistent variations across the entire user path.

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[H3] Activate your data science
Bridge the gap between Data Science and Product. Take the predictive models you’ve already built, such as identifying users at risk of churning, and make them actionable. Simply pass those predictions into Conductrics via API. We act as the execution layer, turning offline insights into real-time decisions.

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[H3] Reactive personalization
Modern Single Page Apps (SPAs) don’t always reload. Conductrics triggers personalization based on specific user interactions – such as opening a cart or scrolling a specific element into view – rather than on page loads alone. This ensures the experience reacts to the user’s immediate context.

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[H3] Automated segment discovery
Uncover high-value audiences that manual analysis often misses. Our engine analyzes user traits to reveal segments based on actual performance. Use these insights to refine your A/B tests, build precise targeting rules, or feed our Contextual Bandits for automated adaptation.

[H3] Deploy anywhere in your stack
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[H3] Client-side for marketing agility
Inject experimentation via a single script tag. Perfect for non-technical teams who need to test UI changes, messaging, and visuals without waiting for a deployment cycle.

[H3] Server-side for deep-stack control
Call our API directly from your middleware, microservices, or mobile app. Ideal for controlled rollouts, offer optimization, and secure logic where performance and privacy are paramount.

[H3] Hybrid for flexibility
Combine the best of both. Specific logic (like eligibility) is handled securely on the server, while the visual rendering is handled instantly by the client – giving you speed without sacrificing security.

SOC 2 Type 2 certified
GDPR-compliant
HIPAA-compliant
Learn about architecture and integrations

"Conductrics supports 22 of our product lines, and we were able to run over 200 tests in one year. The platform is super flexible and easy to use. Our team feels highly supported and empowered to deliver a wide range of use cases with confidence.”

[IMG: Adrian Ortiz]

Adrian Ortiz
Manager, Digital Analytics Platforms at Royal Bank of Canada

Turn customer signals into immediate value
Stop waiting for monthly analysis cycles. Join teams like Experian, Eurostar and Pfizer, and build a continuous learning engine that adapts to your users in real-time.

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[H1] Unlocking the power of intentional learning

Optimization isn’t just about automation. It’s about understanding. We help organizations listen to their customers through data to discover the why behind every interaction.

[H2] Our story
Conductrics was born at a 2008 Machine Learning Summer School in Île de Ré, France. What started as a web-based prototype built alongside pioneers of AI was driven by a simple but powerful idea: that true optimization requires intentional learning and deep customer empathy, not just mass-scale automation.
Since launching in 2010, we have partnered with a wide range of data-centric enterprises that share a common need: they require more than a surface-level A/B test. They are teams committed to experimentation that seek a more robust, flexible platform to handle their complex data, stringent compliance needs, and evolving tech stack.
They don’t just want to test; they want to learn.
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[H2] Our guiding principles

Experimentation is a disciplined process that empowers organizations to be intentional about every decision. This philosophy guides how we build our product and defines how we partner with you.

[H3] Intentionality
We empower your team to truly learn from every interaction. Drawing on our roots in AI and Economics, we provide a principled framework in which experimentation acts as an advocacy tool for the customer. Our platform natively unifies quantitative results with qualitative feedback, ensuring you always understand the “why,” not just the “what.”

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[H3] Transparency
Trust is the foundation of digital experiences. We address the market’s concerns about the “black box” nature of AI by making transparency integral to our architecture. With strict data minimization and privacy-by-design principles, you can fully audit our predictive models and verify the logic behind every automated decision.

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[H3] Partnership
We believe the quality of service should reflect the quality of the product—a philosophy rooted in genuine hospitality. For over 15 years, we have acted as a dedicated partner, actively incorporating your real-world use cases into our roadmap. This focus on your reality is why our platform is API-first and fully flexible: it is built to reduce technical debt and integrate seamlessly with your stack. Our promise is simple: all functionality and expert support are included to ensure your long-term success.

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[H2] Lead by practitioners

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Co-Founder & CEO

[H3] Matt Gershoff
Matt leads the product strategy and methodology at Conductrics, bridging the gap between data science and marketing. With a background in Artificial Intelligence and Resource Economics, he ensures the platform solves complex problems without over-engineering. An active contributor to the field, Matt regularly publishes on the intersection of decision science and ethics, including recent work on “Privacy by Design” in Applied Marketing Analytics.

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Co-Founder & CTO

[H3] Nate Weiss
Nate is an enterprise software architect with a career spanning three decades of high-scale development. A pioneer in web application servers and a published technical author, Nate leads the engineering vision for Conductrics. He ensures the platform delivers the low-latency performance, security, and uptime required by the world’s largest organizations.

[H2] Engineered for partnership
We are expert practitioners who speak your language. We believe that for enterprise experimentation, support shouldn’t be a ticket—it should be a peer-to-peer collaboration.
You won’t get stuck explaining basic concepts to a call center. You engage directly with the people who know the platform best. Whether we are discussing your implementation strategy or API nuances, we act as a steady, knowledgeable partner, helping you navigate technical complexity with speed and precision.

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[H2] Sharing our research

We don’t just build tools; we contribute to the methodology of decision science. Catch us at upcoming events or browse our past talks:

12 years on the mountain

Superweek

Read the article

A/B testing & uncertainty

Superweek, 2022

Watch the recording

[H3] Articles

When less is more: Privacy by design in A/B testing Applied Marketing Analytics, Volume 11, Number 3

Read the article

View more resources

See how we work
Reach out to discuss your experimentation program with our team.

Contact us

Request A Demo

[H1] See how Conductrics fits your stack

Whether you need a technical deep-dive or a high-level overview, we’ll pair you with the right expert to answer your questions.

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[H2] What to expect:
Architecture-first discovery. We prioritize understanding your environment and data flow over generic feature pitches.
Peer-to-peer dialogue. You’ll speak with a specialist who understands enterprise experimentation, not a lead qualifier.
Honest evaluation. We focus on fit, not quotas. If we aren’t the right tool for your stack, we’ll tell you upfront.
Trusted By Data-centric teams at
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[H2] Frequently asked questions

What does onboarding look like?

You won’t just be handed API keys and a manual. We pair you with a solution architect to guide your initial integration, ensuring your data flows correctly and your first experiments launch without issues.

How does pricing work?

Our enterprise licenses are all-inclusive: no “SSO tax,” no hidden support fees, and no charge for seat counts. You get full access to the platform and our team.

Can we run a Proof of Concept (POC)?

Yes. We encourage testing in your actual environment. We support scoped pilots so you can validate our low latency and API flexibility within your existing stack before you commit.

How fast will you reply?

We typically respond within one business day.