Training Example: Straight North – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] HIRE YOUR LAST AGENCY
[H2] Expert digital marketers leveraging data, tech, and exceptional service to deliver revenue growth.
Talk to an Expert
[H2] When You Win, We Win
[H2] Triple-Digit
[H3] Surge in Leads
160% ORGANIC LEADS 31% PAID SEARCH LEADS VIEW SUCCESS STORY
[H2] Achieving
[H3] Massive Growth
32% Paid Generated Customers 23% Paid Generated CAC (Cost-per-sale) VIEW SUCCESS STORY
[H2] Dominating
[H3] SaaS Market
271% LEADS YEAR-OVER-YEAR 267% Leads Quarter-over-Quarter VIEW SUCCESS STORY All Success Stories
[H2] Your Challenges—Solved.
Your Growth—Accelerated. Boost Your Visibility to Increase Revenue Let our SEO professionals’ expertise in strategy, link acquisition, and high-performing content take your business to the next level. Build your authority and earn your audience’s attention — then convert them into customers. Extend Your Reach to Acquire Customers Our paid advertising experts will help your business grow through Search, Shopping, Display, Performance Max, and social advertising. Make Your Website a Lead-Generating Machine Our experienced in-house web design team has an unmatched depth of expertise across all facets of web design, development, copywriting, SEO, UI/UX, and conversion optimization. Stand Out from the Crowd Get customers excited about your products and services and persuade prospects to inquire and buy. Our dynamic creative services team is your single source for effective visual communications.
[H5] A proven partner trusted by the biggest names in the industry
[H2] We’re Evolving Alongside AI
[H3] Amplify Your AI Visibility
Stand out as a trusted expert on AI platforms where potential customers go for answers.Structure your content for better AI discoverability.Generate original content to make your company stand out.
[H3] Unique Problems Require Specific Solutions
Reach potential customers who are using AI to answer all their niche questions.Answer their questions. Build their trust.Gain new customers through strategic, targeted solutions to meet their needs.
[H3] Human Intelligence + AI Is Our Superpower
Harness the power of data and AI technology as the backbone of our campaigns.Using GoNorth! Reporting and Skai’s AI, we improve performance in real time.Optimize campaigns to deliver better data, faster decisions, and maximized results. “They go beyond being a great agency partner. A team of talented, professional revenue drivers. They have driven real results time and time again.” Elizabeth C. |Head of Digital Marketing
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“They’ve taken our leads to another level – huge ROl since bringing them on! If you’re serious about your marketing efforts, I cannot recommend SN enough!” Zach M. |Owner
[IMG: https://www.straightnorth.com/wp-content/uploads/2025/03/Musicians-Made-02-2.png]
“They’ve exceeded expectations. If your goal is to scale sustainably, this is the team you want to engage.” Suzanne C. |CMO
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“Straight North consistently delivers more leads, better leads and less expensive leads” Kristen G. |CMO
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“We’ve had poor agency experiences: big prices, no tangible results. I’m happy to report we’ve received extremely viable leads directly traced to SN’s efforts.” Jeff V. |Owner
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“We’re generating four times what we spend on search and about two times on margin.” Srinrath R. |Digital Marketing Director
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“They understand our unique business instead of a “one-size-fits-all” strategy (like other companies do). They are proactive, happy to “do” (not just “suggest”), and I trust them.” Danielle M. |Internet Marketing Consultant
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“They’re experts, they provide a ton of insight, make helpful recommendations, and learned our business. We’ve seen positive changes since switching to their agency.” Katie K. |Senior Marketing Specialist
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“To grow your business, these are the people to have on your side. Their SEO has taken us to new sales levels and expanded our markets!” David S. |Owner
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“We’ve worked with SN for years now. I’m constantly impressed with the results they achieve, their branding and marketing assistance, and the way they conduct business.” Sammy K. |Sales & Marketing Manager
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Straight North Reviews
[H3] THE STRAIGHT NORTH
[H2] 25+ Years in Digital Marketing
Passionate, Hard-Working Experts, Ready to Exceed Your Expectations Meet Our Team
[H4] Our Mantra Is ASAP
Amazing Service, Amazing Performance
[H4] 100% USA-Based Digital Marketing Firm
All our experts are based in the USA, delivering the highest quality work with reliable communication and fast response times. About Us Call Schedule Ready to Hire Your Last Agency? Let’s Talk

[H1] Let’s Talk
[H2] Our digital marketing is data driven and custom-tailored to achieve your goals, maximizing your business’ potential.
Here are next steps:Tell us a little about your company Connect to discuss your business and objectivesResearch and share a data-supported roadmapFinalize our action plan for growth"They go beyond being a great agency partner. A team of talented, professional revenue drivers." Elizabeth Cahail,Head of Digital Marketing
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“They’re experts, they provide a ton of insight, make helpful recommendations, and learned our business. We’ve seen positive changes since switching to their agency.” Katie K. |Senior Marketing Specialist
[IMG: https://www.straightnorth.com/wp-content/uploads/2025/05/frank-mayer-01.png]
“We’ve worked with SN for years – phenomenal results! They’ve driven unprecedented growth. We’ve seen the most significant growth in our history thanks to them.” Jessica M. |Digital Marketing Director
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“They ensure we’re performing. They truly understand that your success equals their success. We’ve used them for years and added our sister companies.” Jacob C. |Marketing Specialist
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“We’ve worked with SN for years now. I’m constantly impressed with the results they achieve, their branding and marketing assistance, and the way they conduct business.” Sammy K. |Sales & Marketing Manager
[IMG: https://www.straightnorth.com/wp-content/uploads/2025/05/KelairDampers-02.png]
“They’ve taken our leads to another level – huge ROI since bringing them on! If you’re serious about your marketing efforts, I cannot recommend SN enough!” Zach M. |Owner
[IMG: https://www.straightnorth.com/wp-content/uploads/2025/03/Musicians-Made-02-2.png]
“We’re generating four times what we spend on search and about two times on margin.” Srinath R. |Digital Marketing Director
[IMG: https://www.straightnorth.com/wp-content/uploads/2025/05/rxo-coyote-logistics-01a.svg]
“We’ve had poor agency experiences: big prices, no tangible results. I’m happy to report we’ve received extremely viable leads directly traced to SN’s efforts.” Jeff V. |Owner
[IMG: https://www.straightnorth.com/wp-content/uploads/2025/05/mckayvassaur-02.svg]
“We’ve experienced positive growth in paid and organic efforts. The staff is very knowledgeable, provides great insights, and very easy to work with. Highly recommend!” Leeza M. |Senior Marketing Manager
[IMG: https://www.straightnorth.com/wp-content/uploads/2025/03/DFIN-02-2.png]
“They’ve been instrumental in helping us achieve our lead generation goals. I’d recommend Straight North to anyone who’s looking for PPC and SEO services.” Kevin T. |Digital Marketing Manager
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“The team at Straight North is full of solid individuals who are always looking out for their clients.” Dan D. |VP Marketing
[IMG: https://www.straightnorth.com/wp-content/uploads/2025/05/Litetronics_Logo-02.png]
“They’ve exceeded expectations. If your goal is to scale sustainably, this is the team you want to engage.” Suzanne C. |CMO
[IMG: https://www.straightnorth.com/wp-content/uploads/2025/03/NAVA_logo-horz-COLOR_RG-02-2.png]
“Straight North consistently delivers more leads, better leads and less expensive leads” Kristen G. |CMO
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[H2] Our North Star
We optimize campaigns for your ultimate goals — revenue and ROI — so you can achieve growth profitably.
[H2] Results Speak Louder Than Words…
View Sourgum Success Story
[H2] Any agency can tell you how good they are. We’ll show you.
Our success stories dive deep into our strategies that generated results with meaningful business impacts. All Success Stories
[H2] What Do You Want to Explore Next?
Why Is Straight North Different? What Drives Our Paid Media Success? AI Technology Our Creative Chops Meet the Experts Our Pricing
[H3] Get Your Free Paid Advertising Audit Now!
[H2] PPC Audit (/paid-advertising/audit/)
* indicates required fields
[H2] Hire Your Last Agency
[H3] Our staying power: expertise, innovation, and revenue-driven methodology.
[H2] Methodology
Our revenue- and customer-focused mentality, backed by advanced data and AI technology, drives our success. Our expert team blends deep analytics, relentless curiosity, and bold creativity to build high-impact campaigns that convert and scale.
[H2] Expertise
We hire the best marketing talent. We invest in them. And they invest in our clients.Our people have an average 10+ years of digital marketing experience. Growing businesses—ours and yours—since 1997.
[H2] GoNorth! Reporting
The GoNorth! Reporting platform provides full transparency with real-time insights into paid advertising performance. Track key metrics like spend, impressions, clicks, conversions, CPA, and  ROAS. Integrated with platforms like Google Ads, Microsoft Advertising, Meta Ads, and CallRail, it captures and presents valuable data for ROI measurement and campaign improvement.
[H2] Data and AI Technology
Data and AI technology are the backbone of our campaigns. Using GoNorth! Reporting and Skai’s AI, we analyze traffic, conversions, and ad performance in real time. By continuously feeding in new data, we optimize spend, refine strategy, and drive stronger, long-lasting results.
[H2] Our Paid Advertising Solutions
[H3] PPC advertising services are a fast route to increasing website traffic conversions.
SearchGenerate sales leads and increase ecommerce revenue by reaching users when they are actively searching for your products and services. ShoppingBy reaching customers who are ready to buy, shopping ads showcase your products, increase your ecommerce revenue and grow your customer base. DisplayAppearing on millions of relevant websites, display ads are highly targeted, increase brand visibility and drive conversions. SocialPrecisely targeted social media ads reach large numbers of your relevant audience and build brand awareness and loyalty through interaction.
[H2] The Drivers of Our Paid Media Success
[H2] Dedicated Expert Team
Each engagement is backed by a dedicated team of experts in strategy, paid search, paid social, shopping, display, data analysis, ad creation, copywriting, graphic design, web design, and development. This collaborative approach ensures every aspect of your campaign is built to win and continually optimized for success.
[H2] Strategy and Planning
Successful campaigns start with a data-driven strategy. Our experts conduct in-depth research, define audience targeting, and structure campaigns to align with your goals. By analyzing market trends and competitor insights, we create a strong foundation for measurable growth and performance.
[H2] Ad Creation
Our experts develop compelling, high-performing ads designed to capture attention and drive conversions. Using strategic messaging, engaging visuals, and data-backed insights, we create and refine ad content to maximize impact across search, social, display, and video platforms.
[H2] User Experience and Landing Page Performance
We improve conversion rates by optimizing landing pages or building new ones. Using tools such as Crazy Egg, we analyze user behavior to uncover friction points and enhance page design, content, and navigation, ensuring a seamless experience that increases conversions.
[H2] AI and Automation
Our experts use Skai’s advanced AI technology to optimize bids, budgets and performance by analyzing trends and insights to guide strategy. With expert oversight and automation, we make real-time adjustments that improve efficiency, maximize ad spend and drive strong campaign results.
[H2] Performance Monitoring and Communication
Our team continuously analyzes KPIs to identify opportunities and refine strategies for optimal performance. Regular meetings ensure transparency, address challenges, and keep campaigns aligned with your goals for ongoing optimization and success. We’ve partnered with Skai, an innovative AI-powered ad platform, to bring enterprise-level technology to our clients’ campaigns — regardless of budget.
[H2] More intelligence, faster. Driving better decisions. Unthinkable results.
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Omnichannel OptimizationAI-driven automation and real-time data optimize bids, budgets, and targeting across search and social.
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Intelligent ForecastingPredict future campaign results and identify scaling opportunities based on historical performance data and current market conditions.
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Social Creative AI InsightsAutomatically tag all elements of social ads creative for easy analysis, helping to drive and refine creative strategy effectively.
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Smart BiddingInstantly adjust bids in real-time based on campaign performance data and rulesets created, with monitoring and modification by our team of experts.
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Dynamic Budget PacingModify daily budgets across all your campaigns to maintain optimal utilization of your marketing dollars and even spend pacing throughout the month.
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Data-Driven Search TermsQuickly identify potential negative keyword opportunities, which our experts review, select, and implement to ensure the most efficient use of your media spend.
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AI-Powered Campaign AlertsOptimally timed notifications trigger our experts to execute tactical adjustments to maintain and improve your campaign performance.
[H4] A proven partner trusted by the biggest names in the industry
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[H2] Follow Expert Marketing Insights
[H3] PMax vs Standard Shopping: Why AI Is the Way to Go
Read More
[H3] The Overlooked Benefits of Microsoft Advertising for Marketers
Read More
[H3] Improving Lead Quality for Performance Max Campaigns
Read More
[H3] Building Brand Authority for the Industrial Sector
Read More
[H3] How Privacy Changes are Shaping Meta Advertising Strategies
Read More
[H3] How to Attribute Conversions Across Meta and Other Channels
Read More
[H2] Frequently Asked Questions
[H5] Do you have experience in my industry?
Our experts have years of experience across diverse industries — such as manufacturing, SaaS, healthcare, finance, ecommerce, and home services — while also delivering results for businesses in many other verticals.
[H5] How will you measure the success of our paid advertising campaigns?
ROI and revenue growth will determine the success of the campaign. However, we will track key performance metrics such as impressions, conversion rate, CTR, CPC, ROAS, and customer acquisition costs to uncover opportunities and refine our strategy for optimal results.
[H5] How do you develop a paid media strategy customized for our business?
The strategy development process depends on the campaign and platform, but we begin by understanding your business, market, and target audience. Considering your media budget, along with deep research and your input, we structure campaigns to target high-intent audiences and allocate budgets effectively to drive conversions and align with your business goals.
[H5] Which advertising platforms do you have experience managing?
We have extensive experience managing a variety of advertising platforms to help businesses maximize their reach and ROI. Our expertise includes Google Ads, where we run Search, Display, Shopping, and Performance Max campaigns, as well as Microsoft Advertising (Bing Ads) for Search and Display campaigns. We also manage Meta Ads across Facebook and Instagram, focusing on lead generation, remarketing, and conversion-driven strategies. Our team is experienced in running YouTube Ads to drive engagement, brand awareness, and conversions. Additionally, we have experience with LinkedIn Ads. Each platform is leveraged strategically to align with your business goals and deliver measurable results.
[H5] When should I expect to see improved results?
You can typically expect to see improved results within the first 30 days, with significant improvements occurring within the first 90 days. Teaching the AI is essential for achieving scalable success. When combined with human intelligence and enhanced creative, AI’s performance strengthens as it receives more data. That’s when things really start to get exciting.
[H5] What kind of reporting and transparency will we receive and how often?
All clients receive access to GoNorth! Reporting. Our proprietary reporting platform provides real-time analytics on rankings, traffic, leads, and more through our APIs with Google Ads, Meta Ads, Microsoft Advertising, GoNorth! Leads, and CallRail. As the client, you also maintain ownership of all ad platforms we manage on your behalf.
[H5] What is Performance Max, and do you recommend using it?
Performance Max is a goal-based campaign type in Google Ads that uses automation to optimize performance across all Google channels. Straight North employs a proprietary checklist of custom guardrails to ensure traffic quality remains optimal. By incorporating first-party data to improve audience signals and excluding low quality placement types, many of our clients have seen dramatic improvements in lead volume and a significant decrease in CPA.
[H5] Can you integrate our CRM with ad platforms?
Yes, we can help integrate your CRM with ad platforms, and we highly recommend it. Connecting your CRM allows us to feed real-time conversion data back into the ad platforms, helping the AI learn which ads, clicks, and audiences are driving the best results. This continuous feedback loop improves campaign optimization, enhances targeting, and dramatically boosts performance by ensuring budgets are allocated to the most effective strategies.
[H5] Is there an additional cost for Skai?
No, there is no additional cost for Skai. Access to the technology platform is included at no charge for our customers, ensuring every client can fully leverage its capabilities.
[H2] Expertise Without Limits
[H3] Just a few of the areas we serve
Call Schedule Ready to Hire Your Last Agency? Let’s Talk

[H1] Success Stories
[H2] Results speak louder than words
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SEONational
[H3] SEO Revamp Fuels 63% More Leads, 200%+ AI Citations for SeaCa
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Paid AdvertisingSEONational
[H3] Sourgum Cuts Costs, Gains More Customers, and Achieves Massive Growth
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Paid AdvertisingSEO
[H3] Duravant’s FMH Conveyors Reaps Triple-Digit Surge in Traffic & Leads
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SEONational
[H3] BillingPlatform Dominates Competitive SaaS Market With Strategic SEO
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Paid AdvertisingSEOLocal
[H3] From Visibility to Vitality: NWI Sees 256% New Patient Acquisition Through Integrated Marketing
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SEOLocal
[H3] Lamar Dental Sees 1,221% Increase in Organic Traffic
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Paid AdvertisingSEOEcommerce
[H3] Modern Bathroom Defies Competition with 155% Revenue Growth
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Paid AdvertisingSEOLocal
[H3] Steadfast Sprints Ahead with 620% Increase in Leads
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Paid AdvertisingSEOLocal
[H3] Ariat Roofing Says “Hail No” to Stagnant Lead Gen
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SEOLocal
[H3] Gene May Heats Up Lead Flow
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SEOLocal
[H3] New City Moving Hauls in 81% Lead Increase
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Paid AdvertisingSEOLocal
[H3] School Network Passes the Visibility Test with 203% Boost
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SEOLocal
[H3] Constructing Visibility in the Age of AI
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Paid AdvertisingSEOLocal
[H3] Opening New Windows to Surging Lead Growth
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SEOWeb DesignNational
[H3] Kelair Pressurized Its Pipeline With +141% Leads
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SEOLocal
[H3] Orchestrating a 52% Increase in Leads
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Paid AdvertisingSEOLocal
[H3] From Local Visibility to Pack Leader Performance
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Paid AdvertisingSEONationalEcommerce
[H3] Power Play Ignited for 1,800%+ Growth
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SEONational
[H3] Lead Volume Through the Roof: Up 1,200%
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SEONational
[H3] Increase Domain Authority, Increase Conversions 2,400%
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SEOLocal
[H3] SEO Gets the Word Out, Leads Get Sales Up 53%
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Paid AdvertisingNational
[H3] Cost-Per-Lead Plummets 58%
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SEONational
[H3] Every Month is Best Month Yet for Traffic & Inquiries
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SEONational
[H3] Credit Card Processor Excited to Process 100,000+ Validated Leads
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SEONational
[H3] SEO Solidifies Top-of-Market Position
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Paid AdvertisingNational
[H3] Cross-Campaign Data Over-Delivers Organic & Paid Leads
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SEONational
[H3] Driving Chrysler 45% More Leads
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SEONational
[H3] Dynamic Improvement in Leads, Traffic, & Rankings
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Paid AdvertisingSEONational
[H3] 50 Million Impressions & 300% Increase in Conversions
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Paid AdvertisingLocal
[H3] Leads Skyrocket 1,533%
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Paid AdvertisingLocal
[H3] Trimming CPCs Below Industry Average
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SEONational
[H3] 400% Increase in Leads in Only 10 Months
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SEONational
[H3] Sitting High: Top-Five Google Ranking
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Paid Advertising
[H3] 124% Increase in Paid Advertising Revenue
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SEONational
[H3] Starting Small and Ramping Up Fast to Gain 2,097% Traffic Increase
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SEONational
[H3] First Page of Google & Leads Doubled
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SEOLocal
[H3] Building a Strong Lead Gen Foundation
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SEONational
[H3] Driving Cost Per Leads Down 71%
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SEONational
[H3] New Brand, New Enrollment
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Paid AdvertisingSEOWeb DesignNational
[H3] Next Level Partnership with 500% Increase in Leads
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SEONational
[H3] It Sticks! Two Years & Traffic Doubles to Key Product Pages
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SEONational
[H3] Fan-tastic 189% Increase in Leads
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Paid AdvertisingNational
[H3] Moving Forward with 70% Increase in ROAS
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Paid AdvertisingSEONational
[H3] Collaborative Partnerships & Service Lines for the Win
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Paid AdvertisingLocal
[H3] Unified Marketing for Multiple Locations
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SEONational
[H3] 9,077% Increase in Conversions via Determination & Dedicated Partnership
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Paid AdvertisingNational
[H3] Targeted Strategy for Continued Conversion Increases YoY
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Paid AdvertisingSEONational
[H3] Out of this World Increase in Traffic & Conversions
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SEOLocal
[H3] Building a Dream Strategy to Structure Traffic & Lead Increases
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SEONational
[H3] Lift in Traffic to Boost Sales
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Paid AdvertisingNationalEcommerce
[H3] Indulgent Six-Figure Revenue Increase!
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SEONational
[H3] Overflowing: All Time High Inbound Leads Exceed Capacity Limits
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SEONational
[H3] Methodical Strategy Yields 416% Increase in Leads
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SEOWeb DesignNational
[H3] Crushing Conversions: 211% Phone Leads Increase & 150% Form Leads Increase
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SEONationalEcommerce
[H3] Not a Typo! 20,533% Increase in Transactions!
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SEOLocal
[H3] Traffic & Inquiries are Strong!
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SEONational
[H3] Content + Conversion Optimization = Winning Formula
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SEONational
[H3] The Science of Increasing Traffic & Leads
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Paid AdvertisingSEOWeb DesignNational
[H3] Methodology, Transparency, & Reporting Proved to be Key Differentiation
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SEONational
[H3] Record High Leads
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SEONational
[H3] Wired for Success
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SEONational
[H3] Leads & Traffic Are Rolling
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Paid AdvertisingSEOLocal
[H3] Delivering Quality Leads & Building Trust
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SEOLocal
[H3] Strong Marketing Helps More Patients & Grows Business
[H2] Ready to HIRE YOUR LAST AGENCY?
* indicates required fields Call Schedule Ready to Hire Your Last Agency? Let’s Talk

[H2] Meet our talented, passionate and hard-working experts who exceed success for our business — and yours.
[H5] Filter by Expertise
[H3] Liam Adams
[H5] Senior Account Manager
[H3] Leila Ataeva
[H5] Website Project Manager
[H3] Danny Barlas
[H5] SEO Strategist
[H3] Shaunte Barlow
[H5] Copywriter
[H3] Tammy Barry
[H5] Director of Human Resources
[H3] Zane Barry
[H5] Art Director
[H3] Cara Benoit
[H5] Copywriter
[H3] Natalie Berberet
[H5] Director of Production
[H3] Calli Bordsen
[H5] Account Manager
[H3] Mike Callan
[H5] Director of Application Development
[H3] Matt Cannon
[H5] Vice President, Web Services
[H3] Iryna Chubak
[H5] Website Project Manager
[H3] Anthony Ciango
[H5] Vice President, Sales
[H3] Mike Deacon
[H5] Content Manager
[H3] David Duerr
[H5] Chairman, Chief Executive Officer
[H3] Marjorie Duerr
[H5] Project Manager - Accounting
[H3] Kevin Duffy
[H5] Founding Partner, Chief Creative Officer
[H3] Tom Durkin
[H5] Account Manager
[H3] Michael Fatigato
[H5] SEO Coordinator
[H3] Nick Fatigato
[H5] Enterprise SEO Strategist
Our people have an average 10+ years of digital marketing experience.
[H3] Dan Feigl
[H5] Copywriter
[H3] Frank Fornaris
[H5] President
[H3] John Goodwin
[H5] Business Development Manager
[H3] Mark Greathouse
[H5] Senior SEO Strategist
[H3] Dan Halt
[H5] Senior Web Designer
[H3] Bob Hand
[H5] Senior SEO Strategist
[H3] Katie Hentschel
[H5] Publisher Account Manager
[H3] Eric Heredia
[H5] Front-End Developer
[H3] Brandon Holliday
[H5] Web Services Strategist
[H3] Marc Holt
[H5] Enterprise SEO Strategist
[H3] Madison Ives
[H5] Account Manager
[H3] Meera Jain
[H5] Web Designer
[H3] Tiffany Jersey
[H5] Copywriter
[H3] Grant Kamperschroer
[H5] Lead Content Marketing Specialist
[H3] Greg Kelly
[H5] Senior Account Manager, Enterprise
[H3] Huma Khimani
[H5] Director of Web Services
[H3] Patryk Kobylka
[H5] Sales Support Strategist
[H3] Jordan Kolbaba
[H5] Front-End Developer
[H3] Matt Lane
[H5] Vice President, Sales
[H3] Evan Linden
[H5] Copywriter
Exceptional service. Measurable results. No trade-offs.
[H3] Ryan Long
[H5] Operations Specialist
[H3] Michael Lovelle
[H5] Senior Paid Advertising Strategist
[H3] Tom Lustina
[H5] Director of SEO
[H3] Juls MacIntosh
[H5] Account Manager
[H3] Dave Magruder
[H5] Content Architect
[H3] Michelle Martinez
[H5] Website Copywriter
[H3] Courtney McCaffrey
[H5] Copywriter
[H3] Dawn McHugh
[H5] Copywriter
[H3] Abby Meyer
[H5] Senior Paid Advertising Strategist
[H3] Philip Milano
[H5] Copywriter
[H3] Alyssa O’Brenski
[H5] Copywriter
[H3] Megan O’Connell
[H5] Account Manager
[H3] David Ohm
[H5] Director of Paid Advertising
[H3] Rachel Padgett
[H5] Associate Account Executive
[H3] Bryan Paravola
[H5] Senior SEO Strategist
[H3] Garrett Perez
[H5] Senior SEO Strategist
[H3] Chris Petersen
[H5] Senior Copywriter
[H3] Samantha Pichardo
[H5] Publisher Partnership Manager
[H3] Jeff Powers
[H5] Senior Website Project Manager
[H3] Reuben Ramirez
[H5] Partnerships Manager
25+ Years Growing Businesses – Ours and Our Clients’ – Since 1997.
[H3] Andrea Reyes
[H5] Copywriter
[H3] Adam Rosenbaum
[H5] SEO Manager
[H3] Scott Rumple
[H5] Senior Full Stack Developer
[H3] Brett Sawicki
[H5] Vice President, Operations
[H3] Joshua Schmidt
[H5] Vice President, Client Services
[H3] Josephine Schramm
[H5] Senior SEO Strategist
[H3] Dwight Schrute
[H5] Assistant to theRegional Manager
[H3] Alex Schwimmer
[H5] Enterprise Paid Advertising Strategist
[H3] Jordan Shorner
[H5] Senior Paid Advertising Strategist
[H3] Ray Skinner
[H5] Lead Developer
[H3] Chase Smith
[H5] Senior Paid Advertising Strategist
[H3] Jess Stewart
[H5] Vice President, Client Operations
[H3] Evan Stoner
[H5] Website Copywriter
[H3] Mac Sullivan
[H5] Front-End Developer
[H3] Sara Sunderman
[H5] Copywriter
[H3] Nicole Sweiss
[H5] Content Asset Manager
[H3] Christian Thomas
[H5] Senior SEO Strategist
[H3] Ryan Wake
[H5] Front-End Developer
[H3] Katie Ward
[H5] Website Project Manager
[H3] Angie Williams
[H5] Senior Web Designer
[H3] Aaron Wittersheim
[H5] Chief Operating Officer
[H3] Ryan Wittersheim
[H5] Operations & IT Manager
[H3] Greg Wixted
[H5] Lead Front-End Developer
[H3] Jeff Wojciechowski
[H5] Vice President, Creative Services
[H3] Theresa Wojtalewicz
[H5] Copywriter
[H3] Aggy Zawadzka
[H5] Publisher Account Strategist
[H3] Jeremy Zielie
[H5] Publisher Database Specialist
[H3] Kelly Zimmerman
[H5] Copywriter
[H3] Darek Zygula
[H5] Account Manager
Call Schedule Now that you’ve met us, we want to meet you. Let’s Talk

OUR MANTRASince 1997, we’ve been driving business growth for our clients by building a team of experienced digital marketers. On average, our team members have over 10 years of digital marketing experience. By investing in our people and fostering a results-driven culture, we’ve created an environment where talent thrives, and clients succeed – a combination that sets us apart.be on timebe betterbe accountableAt Straight North, the ASAP mantra embodies our core values and drives our team to deliver for both our clients and each other.Every quarter, Straight North recognizes an individual who exemplifies these values by going above and beyond for the internal team and our clients. During the voting process, the team shares stories and experiences that explain their nominations.Here are a few earnest words from these nominations, spoken by our people about our people.
[H2] We’re older than Google.
[H5] So yeah, you could say we’ve seen it all.
Unlock 25+ Years of Core Memories…1997
[H2] Founder Kevin Duffy launched Duffy Design Works
1997It all began as a one-man operation in the basement of a house. Kevin founded his graphic design agency, Duffy Design Works, and after landing several key accounts, he took a leap of faith, expanding his team to three. In January 1998, he hired Tammy Barry (now Director of HR) and Jeff Wojciechowski (now VP of Creative Services). To this day, both insist they were the first official employee – which remains a frequent in-office ‘discussion’. Duffy Design Works collaborated with notable brands, including Budget Rent a Car and Amdocs. 2008
[H2] Chairman & CEO, David Duerr joined, and Duffy Design Works transformed to a full-service digital marketing agency, Straight North
2008As the world shifted towards digital, Duffy Design Works recognized the need to expand its services. Kevin’s close friend and business partner, David Duerr, joined the agency bringing experience in digital marketing and growing businesses. After joining, Duffy Design Works added revenue-focused digital marketing services and officially became Straight North.2009
[H2] Straight North acquired Whoast, adding COO, Aaron Wittersheim
2009Led by Aaron Wittersheim, Whoast was a rapidly growing digital marketing agency. Whoast’s team brought technical depth in web development, SEO, and PPC. Several members of the Whoast team are still at Straight North, including Aaron Wittersheim, Matt Cannon, and Brett Sawicki – all in leadership positions as Vice Presidents with our agency.2010
[H2] Straight North acquired Word Sell Inc., adding social media and content marketing expertise
2010Word Sell Inc., founded by Brad Shorr, was a Chicago-area social media and content marketing consultancy. Brad and his team brought years of content and social strategy experience helping Straight North and its clients improve content quality and production. Brad Shorr retired in 2021.2011
[H2] Tammy Barry, Director of HR, starts baking cookies for our team and clients
2011Tammy’s three children must have had an amazing childhood because she bakes the best cookies! Perfectly chewy with just the right amount of chocolate chips, her cookies are everyone’s guilty pleasure at Straight North. In 2011, we decided we couldn’t keep this treat to ourselves – Tammy had to share them with our clients. Now, whenever the occasion calls for it, Tammy whips up a fresh batch. Client satisfaction and retention skyrocketed. Just kidding. Well, sort of…. 2013
[H2] Straight North acquired Ephricon, the largest SEO and PPC agency in Charlotte
2013With strong technical and content expertise, the missing piece was strategic depth. As the largest SEO and PPC agency in Charlotte, North Carolina, Ephricon brought extensive experience in comprehensive digital marketing strategy. Through this acquisition, we gained a team of strategy experts who have become instrumental in our service offerings and business growth. Today, our Charlotte office remains a key hub for client strategy and services.2014
[H2] Launched ProStockHockey.com
2014Growing businesses is in our DNA. Over the years, we’ve helped thousands of companies generate leads and increase revenue. So, we asked ourselves, how can we leverage our expertise to start and grow a business of our own?A lifelong hockey fanatic, our CEO, David Duerr, saw an opportunity to combine his passion for hockey with Straight North’s digital expertise. And with that, ProStockHockey.com was born.Fast forward 10+ years, 100K customers, and 200K hockey sticks later – ProStockHockey.com is now one of the largest online hockey retailers in the United States. Straight North’s team continues to drive its growth.To read the full story – from idea to launch to today – visit here 2014
[H2] Launched GoNorth! Leads (“GNL”)
2014From day one, our biggest challenge was proving the real impact of our campaigns on our clients’ businesses. While leads and revenue were increasing, identifying what was truly driving success was difficult.To solve this, our strategy and development teams created GoNorth! Leads, a platform that tracks the source channel of leads and assigns a unique identifier. This allows our clients to follow each lead through the sales cycle, providing a clearer understanding of the true return on investment for their campaigns. 2015
[H2] Launched GoNorth! Reporting ("GNR")
2015First came GoNorth! Leads, then GoNorth! Reporting. GoNorth! Leads provided the essential lead tracking our campaigns required, but we recognized the need for an all-in-one platform that provided transparency into our deliverables and the KPIs necessary to analyze campaign progress. This realization led to the development of GoNorth! Reporting, which integrated tools such as GoNorth! Leads, SEMrush, Google AdWords, and more. Over the years, GoNorth! Reporting has evolved to incorporate additional tools and to report data that’s required for present-day campaigns. 2016
[H2] GoNorth! Leads tracks the 1,000,000th conversion on our clients’ websites
2016In just two years since launching GoNorth! Leads, our clients have achieved a significant milestone: 1 million website conversions. Each conversion is tracked by GoNorth! Leads and presented in GoNorth! Reporting, providing our clients with insight into channel performance and business impact.2017
[H2] BluePay Credit Card Processing acquired by First Data (Fiserv)
2017We’ve had a lot of special clients, but every business has that one client that stands out – BluePay Credit Card Processing was ours.In 2008, CEO John Rante and David Duerr met on a golf course and quickly realized that BluePay needed exactly what we specialize in – lead generation. Soon after, we partnered, and over the next nine years, we helped generate 100K+ leads for BluePay, contributing to its successful acquisition by First Data (now Fiserv) in 2017.To this day, we take great pride in our role in BluePay’s growth and remain close with many members of the BluePay team.Post-sale we continued our relationship serving Fiserv and their subsidiaries – First Data, Card Connect, and Clover. 2018
[H2] Launched GearGeek.com
2018In 2018, David Duerr had another idea. As the leader in the pro stock hockey equipment space, ProStockHockey.com always kept track of which products players were using – sticks, skates, gloves, and more. So, David wondered: What if we officially tracked this data and built a site to showcase it?With that, GearGeek.com was born. Backed by the strategy and development teams at Straight North, GearGeek.com quickly became the go-to resource for hockey fanatics to research and influence buying decisions and to track the gear of NHL hockey players.Years later, Straight North’s developers went a step further – building the technology and API to transform GearGeek.com into an affiliate marketing platform. By leveraging the popularity and influence of NHL players, GearGeek.com now drives traffic and orders to its partners, once again demonstrating Straight North’s ability to generate revenue through innovative digital solutions.2020
[H2] Covid strikes, and the Straight North team works ‘remote’ – changing our business forever
2020Despite the immense challenges our business and society faced, one positive change emerged—we embraced remote work.With that shift, our team could work from anywhere, which meant we could hire talent nationwide, instantly expanding our talent pool. Going forward, we were no longer limited by geography, allowing us to bring in the best and brightest from across the country. Since then, we’ve welcomed exceptionally talented and experienced individuals from new locations who have helped take our agency to the next level. 2021
[H2] Promoted integral leaders to Vice President – Jess Stewart, Matt Cannon, Brett Sawicki, Josh Schmidt, Jeff Wojciechowski, Matt Lane
2021‘Hire from within’ is a core value of ours.  In 2021, we recognized six individuals for the value they deliver to our clients and the leadership they bring to Straight North.2022
[H2] Launched our Partner Program
2022As a full-service digital marketing agency, we’ve helped our clients grow through many channels. However, we recognize that sometimes they need support in areas beyond our expertise.To bridge that gap, we created a vetted partner network – trusted professionals we can refer our clients and prospects to when they need assistance outside our core services. Since launching this program, we’ve built a strong network of partners who step in when we know we can’t, ensuring our clients always get the right solutions. 2022
[H2] We celebrated our 25-year anniversary
2022From Kevin Duffy’s basement to generating over 10 million leads for our clients – time flies! 2024
[H2] 1 oven, 5 KitchenAid mixers, and 5 million calories ? later, Tammy bakes her 50,000th cookie for our team and clients
2024Okay, we will be honest. We haven’t counted every single cookie Tammy baked, but we did some good old fashion back-of-the-napkin math, and we believe she reached 50k cookies in ‘24. At this point, Mrs. Field, Famous Amos, and Keebler have some competition. Tammy is becoming a household name….2025
[H2] Launched GoNorth! Reporting ‘3.0’
2025As digital marketing evolves, so do we. With AI playing an increasingly significant role in the search landscape, our service delivery has adapted, along with the KPIs that matter most to us and our clients.Our GNR 3.0 reporting platform integrates tools such as Google Analytics, BrightEdge, Google Search Console, GoNorth! Leads, and CallRail, providing a transparent, all-in-one solution for tracking deliverables and gaining in-depth insights into key metrics that truly reflect campaign progress. GNR 3.0 enables us to make data-driven decisions that create a significant impact for our clients. TEAM
[H2] Driven by client success. Fueled by expertise.
Meet our team of experts.Meet the Team COMMUNTY IMPACT
[H2] Serving our clients and our community.
Straight North and our team support many causes that serve the community. Here are a few of the ways we are trying to help.Giving Back