Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims:
we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags:
guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns:
homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations:
named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…
Scott Shorter
(https://www.scottshorter.com.au) 📸 Data Snapshot: May 16, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Scott Shorter – Discover Your Website's Full Potential (https://www.scottshorter.com.au)
Title
Scott Shorter – Discover Your Website's Full Potential
Meta
Scott Shorter is an Australian specialist in SEO, SEM and Conversion Rate Optimisation, who is trusted by National Brands and Universities.
NAV_HEADER_REPEATED_BODY_FOOTER SEO Perth – Results Driven SEO in Perth | Get The Top SEO Strategy (https://scottshorter.com.au/services/search-engine-optimisation/seo/)
Title
SEO Perth – Results Driven SEO in Perth | Get The Top SEO Strategy
Meta
Scott Shorter is an SEO Perth agency with all five-star reviews and SEO results that speak for themselves. Our SEO services can help you scale.
H1 SEO Perth
H2 SEO (Search Engine Optimisation)
H2 SEO in Perth without shackles
H2 SEO Services Perth
H2 SEO for companies of all size
H2 Let’s talk SEO
H2 SEO Reviews
H2 What makes us Perth’s top choice for SEO?
H2 SEO Services Perth
H2 Website SEO services
H2 Our SEO specialists
H2 Local SEO Agency
H2 SEO services for other locations
H3 SEO pioneers & still the best
H3 Perth’s hardest keywords
H3 Trusted by industry
H3 Better value SEO
H3 Local SEO services
H3 Results-driven SEO
H3 SEO specialists
H3 National SEO
H3 Our SEO services for Perth include:
H3 Are we SEO consultants / SEO freelancers or an SEO agency?
H3 Is SEO marketing effective in 2026
NAV_HEADER_REPEATED_BODY_FOOTER CRO Agency – CRO Consultant, Expert, Specialist (https://scottshorter.com.au/services/conversion-rate-optimisation-services/)
Title
CRO Agency – CRO Consultant, Expert, Specialist
Meta
Hire an Australian Conversion Rate Optimisation (CRO) specialist / expert / consultant who can optimise your website into a sales generating machine with CRO.
H1 Conversion Rate Optimisation Services
H2 Discover your website’s full potential
H2 Your conversion rate is critical
H2 How is CRO done?
H2 CRO Example
H2 CRO Reviews
H2 Who can our CRO agency help?
H3 When is CRO done?
H3 Is CRO a worthwhile investment
NAV_HEADER_REPEATED_BODY Our work – See who we work with – Case studies (https://scottshorter.com.au/our-work/)
Title
Our work – See who we work with – Case studies
Meta
Some of Australia's most successful companies have worked with Scott Shorter to achieve results.Will you be next?
H1 Our Results
NAV_HEADER_REPEATED_FOOTER PPC Management – PPC Agency – PPC Experts / Consultants (https://scottshorter.com.au/services/ppc-management/)
Title
PPC Management – PPC Agency – PPC Experts / Consultants
Meta
Scott Shorter are PPC (Pay Per Click) advertising specialists trusted by local and national brands to deliver growth and conversion solutions.
H1 PPC Management
H2 PPC management services
H2 Hire a PPC agency without shackles
H2 Search, display, shopping & YouTube PPC specialists
H2 Award winning PPC management company
H2 PPC management throughout Australia
H3 Google PPC management
H3 Bing PPC management
H3 Meta PPC management
H3 LinkedIn PPC management
H3 Programmatic management (Various)
H3 Conversion rate optimisation
H3 Customised reporting
H3 Can we begin with a consultation or PPC audit?
H3 How do you measure success?
H3 What makes our PPC agency different?
H3 Do I get to keep ownership of the campaigns?
H3 Can we guarantee PPC results?
H3 What is the minimum engagement length?
NAV_HEADER_REPEATED_FOOTER Bing Ads Management – Bing Ads Expert (https://scottshorter.com.au/services/bing-ads-management/)
Title
Bing Ads Management – Bing Ads Expert
Meta
Australian Bing Ads specialist Scott Shorter and his team provide Bing Ads managemnt throughout Australia. Hire a Bing Ads expert and go to the next level.
H1 Award winning Bing Ads agency
H2 Bing ads specialists with 20+ years of experience
H2 Award-winning campaigns
H2 Recognised by Microsoft
H2 Microsoft Advertising Managers
H2 Bing Ads Consultant
H2 Perth’s Bing Ads / Microsoft Advertising Experts
H3 Free $600 in Bing ads credit for new advertisers
H3 Block 20% of fraudulent ad clicks
H3 Are we a PPC Agency?
H3 How does a Bing Ads company reduce ad costs
H3 Are You Paying Too Much for AdWords PPC Ads?
H3 Measuring Bing Ads / Microsoft Advertising
H3 Where are we located?
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.scottshorter.com.au) Scott Shorter – Discover Your Website's Full Potential
Advanced SEO & Ads Discover your website’s full potential through advanced search engine optimisation and digital ad campaigns. Scott Shorter and his team can help your business reach the next level. See our results Grow with us Scott Shorter specialises in Advanced SEO, GEO AI Optimisation, Search & Social Marketing and Conversion Rate Optimisation. We partner with companies from the scale of HealthEngine, The West Australian, and Tyresales to SME’s and select startups. Our clients are managers of companies throughout Australia, from small to medium-sized businesses to ASX-listed companies, community organisations, and government. The one thing all these companies have in common is that we’ve helped them to reach the next level of success. See our results Blog What Are Orphan Pages in SEO? An orphan page is a webpage that has no incoming internal links pointing to it from the same website. This means the page lives outside of the internal structure of… What is SEO? Search Engine Optimisation (SEO) is a subset of Search Engine Marketing (SEM) that focuses on ‘organic’, also known as ‘unpaid’, search results and differs from Pay-Per-Click (PPC), which focuses on… Search Console Anomaly After Google Core Update We’re tracking a search console anomaly that has occurred since June 30th (the same day as a Google core algorithm update rolled out). Is this a glitch in Google Search… Scott Shorter wins best Pay Per Click agency in Australia TechBehemoths 2024 Awards celebrate and recognise excellence in the global B2B information and technology sector. From a pool of 52,000 IT companies and agencies worldwide, the awards highlight top performers…
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SUB-PAGE (https://scottshorter.com.au/services/search-engine-optimisation/seo/) SEO Perth – Results Driven SEO in Perth | Get The Top SEO Strategy
[H1] SEO Perth [H2] SEO (Search Engine Optimisation) Scott Shorter is an SEO agency in Perth with five-star reviews and SEO results that speak for themselves. Our SEO services are focused on quality and our testimonials come from some of the most successful sites within respected industries. [IMG: seo perth] Services > Search Engine Optimisation > SEO Perth [IMG: seo services perth] [H2] SEO in Perth without shackles Scott Shorter provides SEO in Perth without lock-in contracts. If you’re looking for the top SEO company in 2026, our results do the talking. Our SEO agency has some of Perth’s best SEO examples, and our website ranks consistently at the top of Google for difficult keywords such as “seo perth”. Scott is one of Perth’s most passionate and experienced SEO specialists who can help you reach the next level by climbing Google’s mountain to success. See our results Google Rating5.0Based on 119 reviews Selected by top Australian brands to deliver the best Australian national brands and Universities trust Scott Shorter for his ability to demystify SEO and deliver results. We’ve provided SEO services for many companies that you may recognise. See who else our SEO agency has helped with search engine optimisation. See who else we’ve helped [IMG: YouTube player] More capacity than a freelancer, not just another agency We’re a team that’s just the right size. We’ve got the capacity to handle large projects without losing sight of smaller ones. About us Hire an industry leader Organisations trust the Scott Shorter brand for its reputation in the SEO industry. Scott’s abilities to demystify SEO have been recognised in multiple speaking engagements for Ad School, Engineering Institute of Technology, Edith Cowan University and WA Leaders Industry Experts. [IMG: Perth SEO Expert Trusted By Universities] [IMG: No Contracts SEO In Perth] Avoid lengthy lock-in SEO contracts There are no 12 or 24-month commitments at Scott Shorter. 12 – 24-month contracts are common practice in an industry where trust is uncertain. At Scott Shorter, we believe that SEO results should retain customers, and as such, we offer a no lock-in option or short contracts without setup fees. All we ask is for your understanding that the best results are achieved over a medium to long-term period. [IMG: Advanced SEO in Perth] We’ll get you the results See empirical evidence highlighting our client’s success. [IMG: SEO without lock-in contracts in Perth] No Lock-in Contracts Our results keep customers, not our contracts. . [IMG: SEO Trusted By Industry] Trusted by industry Trusted by Universities and national brands. [IMG: SEO without lock-in contracts] No Lock-in contracts Our results keep customers, not contracts. Local Perth local. Draw from Scott Shorter’s 20+ years of SEO experience. Safe White hat methods only. No Spamming. Safety and longevity are at the core of what we do. [IMG: Top SEO] Not Just Talk Our SEO agency ranks in Google for the most challenging keywords; imagine what we could do for you. [IMG: Capable SEO] Capable We have pages and pages of empirical evidence that prove that we get tangible SEO results. [H2] SEO Services Perth Key ingredients to your success start with an SEO service based in Perth. As one of Perth’s only SEO agencies to specialise exclusively in search, we’re hyper-focused and ready to help you win. [IMG: Perth SEO agency for companies of all size] [H2] SEO for companies of all size Whether you’re a Perth-based business of considerable size and reputation, or a new business trying to make a name for yourselves, Scott Shorter is the ideal SEO agency for you. [IMG: SEO for Small To Medium Enterprise] SME’s [IMG: Enterprise SEO] National Brands [IMG: SEO for organisations] Organisations SEO ServicesExperienceSEO services for small business✔SEO services for medium size✔SEO services for national brands✔SEO services for eCommerce✔International SEO campaigns✔ What’s Included? Longevity: Companies that invest in SEO marketing continue to receive benefits over the long term. Try saying that about other forms of marketing, and you’ll quickly realise that SEO is a great investment. The SEO process makes improvements to your website that are yours to keep. All our SEO packages contain work on your website and off-page SEO to help improve your website’s visibility. The best part? You’ll be able to see it working as your rankings climb higher. [IMG: Advanced SEO] Advanced SEO We call it advanced SEO, which is what you get after honing your skills in SEO for over 20 years. [IMG: On-page and Off-page SEO] Onpage + Offpage We’ll optimise your website’s on-page and off-page SEO to increase your rankings safely. [IMG: SEO Reporting] Regular Reports No contracts + regular updates. It’s a great combination. [IMG: SEO Expirence] 20 Years Of Experience Scott Shorter has been involved with SEO since before Google. [IMG: SEO Updates] Track ROI Measure your rankings, organic visitors and organic conversions. Watch as your business climbs. [IMG: SEO-National] No Hidden Charges Don’t pay extra for fluff. Flat monthly fee with all the best stuff included. Why SEO may be your best marketing investment Investing in SEO provides unique advantages over other marketing methods. The improvements made to your website through SEO have lasting effects, with results that typically strengthen over time. Best of all, you can easily monitor your progress as your outcomes grow. Extremely long-lasting results Becomes more cost-effective the longer you invest Improves your business valuation at the time of sale Out preforms other marketing channels, which worsen each year. [H2] Let’s talk SEO Fill in our online enquiry form or call 1300 177 912 Testimonials [IMG: New Home Guide SEO Testimonial] [IMG: New Home Guide] Scott Shorter demystified SEO and made the whole process simple and easy to understand. His monthly reports, delivered in person, clearly showed the activity, expenditure, and most importantly, the clear and tangible results. He is an excellent SEO provider who has achieved exceptional results for the New Homes Guide and played a major role in the launch and swift growth of the business. [IMG: Wilson Security SEO Testimonial] [IMG: Wilson Security] Within three months Scott Shorter improved our position into the number one spot for the key phrases “security companies” and “security company” David Lyons – PM – Wilson Security David LyosProject Manager [IMG: Tyresales SEO Testimonial] [IMG: Tyresales] Scott Shorter turned around a decreasing trend in our SEO traffic to deliver a 159% increase in organic traffic within 6 months. He also provided CRO suggestions that have assisted to deliver additional revenue across channels Damian CookDirector [IMG: Health Engine SEO Testimonial] [IMG: Health Engine] Scott’s SEO recommendations assisted our website to increase non-branded monthly organic visitors by in excess of six figures. We saw an increase of 150% within 12 months and since this time we have continued to experience growth beyond a 298% improvement Adam YapChief Operations Officer and Executive Director [IMG: plunkett Homes SEO testimonial] [IMG: plunkett Homes] Scott’s SEO program has delivered two years of consecutive growth for Plunkett Homes. Our SEO traffic has improved 123% measured over two years or 52.8% year on year. His quarterly reports presented in person have been easy to understand and the results have been delivered largely autonomously without requiring an investment of time from Plunkett Emma DownsboroughSales and Marketing [IMG: Property Registry SEO] [IMG: Property Registry] With Scott’s help, we have improved our SEO traffic by 139% vs this time last year. Our website continues to climb positions every month, even on the most competitive keywords Matthew Del BiancoDirector [IMG: satterly seo] [IMG: satterly] Scott’s dedication to our account led to increasing our SEO traffic to its highest level ever, and we were able to achieve the number one listing on six of our critical keywords/phrases. We thoroughly recommend him to organisations looking to optimise their SEO results Loretta SivwrightGeneral Manager of Marketing [IMG: sell to us seo] [IMG: sell to us] Scott delivered exactly what he promised. Every month for over a year our SEO has been better thatn the month before it. We are now at the top of Google for many of the hardest keywords. We have dozens of #1 results, #2 results and #3 results. We recommend him to businesses who need assistance with SEO, Google Ads or conversion rate optimisation Robbie ClarkeOwner [IMG: carpet and floors seo] [IMG: carpet and floors] Scott Shorter helped us to significantly improve our SEO traffic. We now regularly appear in the number one position for many of the most important keywords to our company Peter KluversDirector [IMG: golf box seo] [IMG: golf box] We have achieved some impressive results without SEO, but our organic traffic had been essentially static for two years. Since Scott came on board, organic traffic has improved by 68%, with overall revenue improving significantly. Inner pages have done particularly well, with a 159% increase in traffic. Our website now features in the first 2 positions for many of our industry’s most valuable keywords Andrew SmithDirector [IMG: cci seo] [IMG: cci] Scott Shorter unlocked our website’s SEO to make a dramatic improvement in our organic rankings. We have now improved our organic position on many of our most important key phrases to the very top of Google and the SEO driven traffic to our website has also risen considerably Brigitte BlackTeam Leader [IMG: PGD SEO] [IMG: PGD] We now sit snuggly in the top 3 places in Google Maps for many relevant local keywords. This has made our SEO traffic skyrocket by 206.32% from where we started! Our online presence has never been more evident. Scott’s local SEO services ensure a white hat, a moral approach to local SEO that are highly effective and generates lots of business Damian Regnault & Mark ArvinoOwners [IMG: raw hire SEO] [IMG: raw hire] Within days of implementing Scott’s recommendations, our booking process abandonment rate was reduced by 27%, while primary goal conversion of our website increased from less than 2% to more than 4%, doubling our conversions. Samantha GartnerMarketing Director [IMG: Ramvek SEO] [IMG: Ramvek] Scott turned around a decreasing trend in our SEO to secure the #1 position for six of our most important keywords Kelly BidesiHead Office [IMG: apexdriving seo] [IMG: apexdriving] Scott Shorter helped us to achieve the number one position for “Driving Schools” and “Driving lessons with SEO. He also raised the rank of our website into the top 3 positions for many of our most important keywords Malcolm RobsonOwner [IMG: cell media seo] [IMG: cell media] Scott Shorter helped our company to rank #1 with SEO for our most important keywords in Perth & in Singapore. ‘elearning Perth’ and ‘elearning Singapore’ Steven ClarkeDirector See more results [H2] SEO Reviews Our SEO services have been reviewed by our clients, large and small. We always aspire to be the best, and our efforts are reflected by the results. Will you be next? I have used Scott Shorter over the past 18 months; my business has doubled, whilst my team has gained a high level of SEO and Google Ad Strategy education. I couldn't recommend Scott more.Harry RowsthornI found Scott Shorter while searching for SEO courses in Melbourne and he was absolutely fantastic. He detailed best practice in SEO and what techniques are best suited to Google’s algorithm. It was all explained in very basic terms with easy implantation. I would highly, highly recommend Scott.Paul BonadioScott certainly knows his SEO inside out. His recommendations were spot on, and he was very generous with his time. Thanks for your advice Scott, it was much appreciated.Luke AllenScott's guidance on my Google Ads was excellent. He provided clear, actionable advice that's already making a difference. I felt like he really helped me understand how to improve. I recommend him for SEO and Google AdsDan C (mrdan)Working with Scott Shoter has been one of the best decisions for our business, Shamrock Space Studio. Scott’s expertise in SEO has truly transformed our online presence, and we can’t thank him enough for the incredible results he’s achieved.Thanks to his tailored strategies and deep understanding of SEO, we’ve climbed to number 1 on Google for some of our most important keywords.Scott’s approach is not only highly effective but also incredibly collaborative. He took the time to understand our business goals and provided clear, actionable recommendations to improve our rankings. His ability to communicate complex SEO concepts in a way that makes sense is something we’ve really appreciated.Beyond the results, what stands out most is Scott’s genuine dedication to his clients. He’s proactive, responsive, and always willing to go the extra mile to ensure we’re seeing progress.If you’re looking for an SEO specialist who knows how to deliver measurable results and cares about your success, we wholeheartedly recommend Scott Shorter. He’s been an integral part of our journey, and we’re excited to continue working together!Shamrock Space StudioI recently had a meeting with Scott to get some guidance on optimising my Google Ads campaigns, and I couldn’t be more pleased with the experience. His insights were not only clear and actionable but also highly effective in improving my approach. Scott provided valuable recommendations that have already made a noticeable difference. If you're looking for expert guidance in SEO or Google Ads, I highly recommend reaching out to him. Thanks again for steering me in the right direction!Isaac-John SantosScott is kind, helpful and generous with his time. He provided invaluable insights and recommendations to support us – I'd highly recommend to anyone seeking SEO support.Ashleigh BrudersI approached Scott because I found him at the top of the ranks for SEO experts in Australia - he must know what he's doing! Despite me not being a fit for his services, Scott offered to chat with me about how I can improve my SEO without paying for his services. To be honest, I initially thought this was a scam as who would give out their PI for free? With an open-mind, I organised an online meeting with Scott and was pleasantly surprised with the specific and actionable strategies that he provided me with. Scott was generous with his time and patient with my questions. He even offered to review my website's SEO for free after I make the changes he suggested. I look forward to be in touch again and perhaps get his help if I don't manage with the tips he gave me!Diona ChuSco
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SUB-PAGE (https://scottshorter.com.au/services/conversion-rate-optimisation-services/) CRO Agency – CRO Consultant, Expert, Specialist
[H1] Conversion Rate Optimisation Services See how conversion rate optimisation services improved conversion rates for Tyresales.com.au and Rawhire.com.au [IMG: Conversion Rate Optimisation Services Australia] Services > Conversion Optimisation Services [IMG: CRO services] [H2] Discover your website’s full potential Conversion Rate Optimisation (CRO) is the science of implementing changes to your website designed to improve your conversion rate, reduce your cost per sale, and maximise your return on investment (ROI) across all marketing channels.With over 20 years of experience in SEO and Google Ads, we’ve helped Australian companies boost their conversion rates through a blend of expertise and technology. Selected by top Australian brands to deliver the best We’ve provided CRO services for companies that you may recognise. We are an Australian CRO agency that helps companies throughout Australia to optimise their conversion rates. See who else we’ve assisted [H2] Your conversion rate is critical A sale can be expensive if your conversion rate is not optimised. A range of conversion rates has been tabled for your consideration. A $3 cost per visitor has been used to represent a paid traffic source. Type in your cost per visitor to update the table Conversion Rate Cost Per Visitor Cost Per Sale 0.3%$3.00$1000.00 0.5%$3.00$600.00 1%$3.00$300.00 2%$3.00$150.00 3%$3.00$100.00 4%$3.00$75.00 5%$3.00$60.00 6%$3.00$50.00 7%$3.00$42.86 8%$3.00$37.50 9%$3.00$33.33 10%$3.00$30.00 11%$3.00$27.27 12%$3.00$25.00 13%$3.00$23.08 14%$3.00$21.43 15%$3.00$20.00 [H2] How is CRO done? We’ve seen what works and what doesn’t work. That’s the easy part. Once the low-hanging fruit is ticked off the list, more advanced methods can be used to improve website conversion rates. [IMG: CRO-Years-of-experiance] Years of experience [IMG: Fix Low Hanging Conversion Rate Optimisation] Fix low-hanging fruit [IMG: Conversion Rate Optimised Landing Pages] Landing page design [IMG: Heat Mapping Techniques For Conversion Rate Optimisation] Heat mapping [IMG: Speed Optimisation For Conversion Rate Optimisation] Speed optimisation [IMG: CRO-User-Testing] User testing [IMG: CRO-A-B-Testing] A/B Testing [IMG: Google and Bing CRO] Ads review [IMG: CRO Agency] CRO improves ROI from all forms of website traffic After enhancing your website’s conversion rate, you will receive more sales for a cheaper CPA from all forms of traffic. Paid Organic Social media Website referrals Mailing list Above-the-line media [H2] CRO Example The following is an example of conversion rate optimisation, which led to increased goal conversions from all traffic sources for Raw Hire. Changes were implemented on the 29th of October and resulted in a dramatic improvement in their conversion rate with a corresponding decrease in the goal abandonment rate: [IMG: CRO Improvement] [IMG: improvement21] [H2] CRO Reviews [IMG: raw hire SEO] [IMG: Rawhire SEO Icon] Within days of implementing Scott’s recommendations, our booking process abandonment rate was reduced by 27%, while primary goal conversion of our website increased from less than 2% to more than 4%, doubling our conversions. Samantha GartnerMarketing Director [IMG: Tyresales SEO] [IMG: tyresales SEO Icon] Scott Shorter turned around a decreasing trend in our SEO traffic to deliver a 159% increase in organic traffic within 6 months. He also provided CRO suggestions that have assisted to deliver additional revenue across channels Damian CookDirector See more results Long-Lasting Improvement Conversion rate optimisation services are one of the best investments you can make for your website. Unlike other mediums, which are here today and gone tomorrow, your investment in conversion rate optimisation will be around for the long term. [H2] Who can our CRO agency help? Our CRO agency can help customers throughout Australia to optimise their conversion rates. We use Zoom and Microsoft Teams to meet with our national client base. We work with clients in Adelaide, Brisbane, Canberra, Melbourne, Perth, Sydney, and everywhere in between. Frequently Asked Questions [H3] When is CRO done? Conversion rate optimisation can be done on any website at any time if there is a recorded baseline of results against which to measure. Any website can be improved. However, some of the most significant gains can be made with sites with a high transition frequency. It can also be beneficial if traffic costs are high and search volume are low. [H3] Is CRO a worthwhile investment CRO should pay for itself many times over, as changes are long-lasting. About – Find out more about the Scott Shorter Advanced SEO Similar services for Perth PPC Ads Management SEO Services Hear our best ideas for free. No strings and no obligation to buy so what have you got to lose? Show Contact Details
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SUB-PAGE (https://scottshorter.com.au/our-work/) Our work – See who we work with – Case studies
[H1] Our Results Our services have been reviewed by our clients large and small. We always aspire to be the best and our efforts are reflected by the results. Will you be next? [IMG: Our Work] Our Work SEO Results [IMG: Wilson Security SEO] [IMG: Wilson Security Testimonial] Within three months Scott Shorter improved our position into the number one spot for the key phrases “security companies” and “security company” David Lyons – PM – Wilson Security David Lyons Project Manager [IMG: Tyre Sales SEO] Scott Shorter turned around a decreasing trend in our SEO traffic to deliver a 159% increase in organic traffic within 6 months. He also provided CRO suggestions that have assisted to deliver additional revenue across channels Damian Cook Director [IMG: 77 Increase] [IMG: HBF GMF Transperant] Scott Shorter provided SEO/SEM services with a focus on transparent, in-person reporting. It was evident that Scott Shorter cared deeply about the results and we recommend Scott to any company who is looking for a safe choice. You won’t find a team who put such value on results first and SEO mystery last Riaz Budree Digital Sales Manager [IMG: New Homes Guide SEO] [IMG: New Homes Guide] Scott Shorter demystified SEO and made the whole process simple and easy to understand. His monthly reports, delivered in person, clearly showed the activity, expenditure, and most importantly, the clear and tangible results. He is an excellent SEO provider who has achieved exceptional results for the New Homes Guide and played a major role in the launch and swift growth of the business. [IMG: Health Engine SEO] [IMG: Healthengine] Scott’s SEO recommendations assisted our website to increase non-branded monthly organic visitors by in excess of six figures. We saw an increase of 150% within 12 months and since this time we have continued to experience growth beyond a 298% improvement Adam Yap Chief Operations Officer and Executive Director [IMG: Plunkett Homes] [IMG: Plunkett Homes Logo] Scott’s SEO program has delivered two years of consecutive growth for Plunkett Homes. Our SEO traffic has improved 123% measured over two years or 52.8% year on year. His quarterly reports presented in person have been easy to understand and the results have been delivered largely autonomously without requiring an investment of time from Plunkett Emma Downsborough Sales and Marketing [IMG: Property Registry SEO] [IMG: Property Register SEO Testimonal] With Scott’s help, we have improved our SEO traffic by 139% vs this time last year. Our website continues to climb positions every month, even on the most competitive keywords Matthew Del Bianco Director [IMG: Satterley SEO] [IMG: Satterley] Scott’s dedication to our account led to increasing our SEO traffic to its highest level ever, and we were able to achieve the number one listing on six of our critical keywords/phrases. We thoroughly recommend him to organisations looking to optimise their SEO results Loretta Sivwright General Manager of Marketing [IMG: Sell To Us SEO] [IMG: Sell To Us Logo R] Scott delivered exactly what he promised. Every month for over a year our SEO has been better thatn the month before it. We are now at the top of Google for many of the hardest keywords. We have dozens of #1 results, #2 results and #3 results. We recommend him to businesses who need assistance with SEO, Google Ads or conversion rate optimisation Robbie Clarke Owner [IMG: New Rental Badge] [IMG: New Rental Logo] Scott Shorter’s impact has changed our business. Scott’s Google & Bing Ads management has maximised the correct type of enquiry whilst minimising the cost per lead. We have seen more than a 50% decrease in the ad cost per lead under Scott’s management. Scott and his team have also positioned us in the #1 position of Google for around 150 of our essential industry terms with SEO Harry Rowsthorn General Manager [IMG: Carpets and Floors SEO] [IMG: Carpets and Floors] Scott Shorter helped us to significantly improve our SEO traffic. We now regularly appear in the number one position for many of the most important keywords to our company Peter Kluvers Director [IMG: Golfbox SEO] [IMG: GolfBox] We have achieved some impressive results without SEO, but our organic traffic had been essentially static for two years. Since Scott came on board, organic traffic has improved by 68%, with overall revenue improving significantly. Inner pages have done particularly well, with a 159% increase in traffic. Our website now features in the first 2 positions for many of our industry’s most valuable keywords Andrew Smith Director [IMG: CCI SEO] [IMG: CCI Seo Testimonial] Scott Shorter unlocked our website’s SEO to make a dramatic improvement in our organic rankings. We have now improved our organic position on many of our most important key phrases to the very top of Google and the SEO driven traffic to our website has also risen considerably Brigitte Black Team Leader [IMG: Perth Garage Door SEO] [IMG: Perthgaragedoorcompany] We now sit snuggly in the top 3 places in Google Maps for many relevant local keywords. This has made our SEO traffic skyrocket by 206.32% from where we started! Our online presence has never been more evident. Scott’s local SEO services ensure a white hat, a moral approach to local SEO that are highly effective and generates lots of business Damian Regnault & Mark Arvino Owners [IMG: Simpatica SEO] [IMG: Simpatica SEO] I have had incredible successes using Scott Shorter and his team to assist with the growth of my website Simpatica and all that follows with a new business. My website now sits comfortably within +6 rankings in a short period of three months, the response has been incredible. Thank you so much to all the team Rita Gatenby Owner [IMG: Raw Hire SEO] [IMG: Raw Hire] Within days of implementing Scott’s recommendations, our booking process abandonment rate was reduced by 27%, while primary goal conversion of our website increased from less than 2% to more than 4%, doubling our conversions. Samantha Gartner Marketing Director [IMG: Ramvek SEO] [IMG: Ramvek SEO Testimonial] Scott turned around a decreasing trend in our SEO to secure the #1 position for six of our most important keywords Kelly Bidesi Head Office [IMG: Apex Driving School SEO] [IMG: Apex Driving School] Scott Shorter helped us to achieve the number one position for “Driving Schools” and “Driving lessons with SEO. He also raised the rank of our website into the top 3 positions for many of our most important keywords Malcolm Robson Owner [IMG: Cell Media SEO] [IMG: Cell-Media SEO] Scott Shorter helped our company to rank #1 with SEO for our most important keywords in Perth & in Singapore. ‘elearning Perth’ and ‘elearning Singapore’ Steven Clarke Director [IMG: Growplay SEO] [IMG: 159% Increase in organic traffic] Scott has managed to get us from the 8th position on Google to the number one spot for over 20 keywords. In just under 12 months. Unbelievable results in a competitive market. Wish I had discovered him earlier. Dylan Smith Director [IMG: SP Badge] [IMG: Successful Projects New] Scott Shorter has assisted our business to rank in number one position Google for more than 80 our most important keywords. The impact to our business has been measurable Brett Anderson Director [IMG: Group Maintenance SEO] [IMG: Group Maintenance] Legendary work on the #1 commercial ovens! Just awesome. Phil Thomas-Hall Director [IMG: Morgan SEO] [IMG: Morgan] Within 6 months, Scott helped us to improve new users by 149% to the most critical sections of our website. Andrew Aston CEO [IMG: Joylong SEO] [IMG: Joylong] Scott Shorter helped our company to rank in the number one position of Google for keywords such as “electric buses for sale” and “ebuses”. This helped our company receive lead from customers throughout Australia Frank Johnson Managing Director More SEO Case Studies 20 x #1 Growplay Monkey Bars Case Study 26 x #1 Ramvek Case Study 2x Sales increase with CRO for Rawhire Case Study 206.32% Increase in organic traffic for Perth Garage Doors Case Study 45% Year On Year Increase – Ecommerce Case Study 1 215.78% Year On Year Increase – Ecommerce Case Study 2 463% Year On Year Increase – Ecommerce Case Study 3 501% Year On Year Increase – Ecommerce Case Study 4 149% Year On Year Increase Morgan Consulting – Case Study Google Ads / Facebook Ads Results We are the authority on getting authority Organizations trust the Scott Shorter brand for its reputation in the SEO industry. Scott’s abilities to demystify SEO have been recognised in multiple speaking engagements for Ad School, Engineering Institute of Technology, Edith Cowan University and WA Leaders Industry Industry Experts. [IMG: edithcowanuniversity seo] [IMG: edith cowanuniversity Icon] Scott presented an excellent online session about SEO to my Applied Digital Marketing students at Edith Cowan University. Scott was very well prepared and delivered an outstanding presentation which included lots of great industry examples. His session was very well received by students and helped them in completing one of their assessments. Thank you, Scott! Dr Violetta WilkEdith Cowan University [IMG: eit Seo] [IMG: eit Seo Icon] Scott presented a fantastic SEO training course for our organisation. Just two weeks after implementing his recommendations we started to see see positive changes in rankings, with keywords in positions 1-3 increasing by 20% and still growing. We recommend Scott to others looking for guidance on the SEO process Anna AbrossimovaMarketing Manager Google and Facebook Reviews About – Find out more about the Scott Shorter Advanced SEO Related services PPC Ads Management SEO Services Will you be next? Tell us about your business and we’ll create a bespoke proposal full of research and ideas. No obligation to buy. I want results Hear our best ideas for free. No strings and no obligation to buy so what have you got to lose? Show Contact Details
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SUB-PAGE (https://scottshorter.com.au/services/ppc-management/) PPC Management – PPC Agency – PPC Experts / Consultants
[H1] PPC Management Growth and conversion experts for Pay Per Click (PPC) advertising and Search Engine Marketing (SEM). Not just another jack of all trades agency, Scott Shorter and his team are PPC experts / consultants trusted by national brands. Our PPC campaigns are recognised with awards for excellence! Google Rating5.0Based on 119 reviews [IMG: ppc management australia] Services > PPC Management [H2] PPC management services Growth and conversion experts Scott Shorter and his team of search engine marketing (SEM) & Pay Pay Click (PPC) specialists help companies reach the next level with advanced PPC management services. What makes us different? Not just another jack-of-all-trades agency, our core strengths lie in PPC optimisation, conversion optimisation, and SEO/GEO. Work directly with the experts We work for you not the platform Advanced PPC and conversion skillsets [H2] Hire a PPC agency without shackles Hire our PPC agency and get access to advanced PPC campaign management, setup and optimisation without lengthy lock-in contracts. Full account access means we’re one of the few PPC agencies that work directly from your account, ensuring our work remains yours to keep. [IMG: Full PPC account access and transperancy.] Full account access [IMG: PPC management without lock-in contracts.] No lock-in contracts [IMG: 10 Million In PPC managed.] $10,000,000 managed [IMG: Improve your PPC ROI.] Growth, Scale and ROI [H2] Search, display, shopping & YouTube PPC specialists Our PPC specialists are at home optimising ads across Google, Bing, Meta (Facebook & Instagram), LinkedIn and other programmatic platforms. [IMG: Search Ads Management] Search Ads [IMG: Display Ads Management] Display & Programatic [IMG: Shopping Ads Management] Shopping & AI [IMG: Youtube Ads Management] YouTube and Video Ads [H3] Google PPC management We’re at home optimising Google Ads campaigns, as a Google Ads Partner with over $10,000,000 managed, we have years of experience in Search, Display, Pmax, AI Max, DSA and all aspects of campaign optimisation and management. The best place to start? Reach out for a free discovery session. [H3] Bing PPC management Bing Ads (now Microsoft Advertising) is often overlooked in favour of Google Ads – but it can be a cost-effective and high-converting platform, especially across B2B, Government departments and older demographic segments. Our expert PPC strategists manage Bing campaigns with the same precision and performance focus as Google Ads, with every campaign tailored to meet your online objectives and platform-specific behaviours. Want to know if Microsoft Advertising is a good fit for your business goals? The best place to start? Reach out for a free discovery session. [H3] Meta PPC management From Facebook to Instagram, Meta Ads offer unique audience targeting, creative flexibility and online visibility opportunities. We manage Meta Ads campaigns across eCommerce, lead generation, and branding to drive awareness and increase conversions for businesses of all sizes. Whether it’s leveraging lookalike audiences, retargeting, or harnessing the power of AI to test creative variations, our Meta PPC specialists deliver social media strategies built to scale. Curious how our Meta PPC Management solutions could work for your business? The best place to start? Reach out for a free discovery session. [H3] LinkedIn PPC management LinkedIn is hands-down the go-to platform for B2B targeting and offers powerful segmentation by job title, industry, and company size. Our LinkedIn PPC experts build campaigns that cut through the noise and speak directly to the decision-makers you’re looking to target. Whether your business goals include increasing leads, driving awareness, or establishing thought leadership in a specific industry segment, LinkedIn Ads deliver unmatched B2B opportunities. Unsure if LinkedIn Ads are the right choice for your business? The best place to start? Reach out for a free discovery session. [H3] Programmatic management (Various) Programmatic advertising leverages a real-time, data-driven bidding system to deliver automated, data-driven ad placements across potentially millions of websites, apps, and connected devices. Our experienced PPC specialists manage programmatic advertising campaigns across multiple Demand-Side Platforms (DSPs), applying audience intelligence, contextual targeting, and real-time optimisation to drive digital performance at scale. Want to explore programmatic advertising solutions that can deliver increased visibility and leads for your business? The best place to start? Reach out for a free discovery session. [H3] Conversion rate optimisation Getting clicks to your website and landing pages is only half the battle – converting those clicks into leads is where the real ROI is at. Our Conversion Rate Optimisation (CRO) services focus on what delivers leads for businesses – analysing user behaviour across your target audience, testing landing pages, and refining the customer journey to lift conversion rates across all your digital campaigns and touchpoints, from SEO and PPC to programmatic advertising. Think your landing pages could be working harder to deliver more ready-to-convert leads for your business? The best place to start? Reach out for a free discovery session. [H3] Customised reporting You shouldn’t have to dig through raw data to understand performance – that’s where customised reporting tailored to your campaigns and business goals comes in. We build customised, easy-to-read dashboards that highlight what’s most relevant to your business goals and provide a clear picture that aids decision-making. From insights across Return On Ad Spend (ROAS) to cost-per-lead and multi-channel attribution, we deliver customised reporting solutions that are transparent, automated, and tailored to your KPIs. Want to see how clear reporting can drive better decisions? Let’s chat in a free discovery session. Selected by top Australian brands to deliver the best Australia’s leading brands trust Scott Shorter to accelerate their digital performance with advanced PPC ad management. We help small and medium businesses scale with confidence, while empowering larger organisations to achieve even greater growth. [H2] Award winning PPC management company Recognised by the industry, our PPC management company delivers powerful ROI, driving results that matter most to clients. [IMG: YouTube player] Reliable and backed by results We’re grateful for the kind words our clients share, but their praise is backed by hard evidence. With extensive data to support our success, our results speak for themselves. Hop on over to our results page to see for yourself. From local to international, we help brands reach new heights You don’t have to be a household name to benefit from our PPC campaign management services. Businesses of all sizes trust us, and our ads strategies are designed to work for you – wherever you’re starting from. We’ve got great testimonials from customers of all sizes. So no matter who you are, reach out because we’ve got the right strategy for you. B2B PPC Management Reach the right prospects with our B2B PPC management agency. We deliver multi-platform B2B ads management campaigns focused on lead generation. B2C PPC Management From high-volume products and services to considered purchases, our B2C PPC agency experience can help your business grow. E-commerce PPC Management From PMAX optimisation with scripts uncovering hidden keyword data to merchant feed optimisation, our e-commerce PPC experience can help. SME’s PPC Management When budgets are tight, it’s even more critical that the marketing budget is effective. Our SME PPC management services have no lengthy lock-in contracts. National Brands PPC Management PPC management for national brands encompasses multi-platform expertise, award-winning campaigns, and boardroom-ready reporting. Enterprise PPC Management We’ve delivered measurable growth for large, complex organisations through enterprise ads management. You’ll receive advanced campaign management and boardroom-ready reports tailored to your KPIs. Hire an industry leader The Scott Shorter brand is trusted by organisations for its strong reputation in digital. Scott’s talent for simplifying search marketing has been acknowledged through speaking engagements at Edith Cowan University, the Advertising Council of Australia, the Engineering Institute of Technology, and in his role as an industry expert for the WA Leaders Association. [IMG: PPC Speaker] Why Leading Brands Choose Scott Shorter With a proven track record of growing businesses, each successful campaign combines strategy, optimisation, and reporting. Account Audit An account audit is perfect for uncovering low-hanging fruit and is a great place to start kicking your B2B, B2C or enterprise ads management goals. Please give us a call, and we can review it together. [IMG: Low Hanging PPC Optimisation] Low-Hanging Fruit The second step of any successful ads campaign is to address the low-hanging fruit identified in our initial audit. The majority of accounts we audit have low-hanging fruit. [IMG: Deep PPC Optimisation] Deeper Optimisation From account restructuring to quality score optimisation, split testing, bid model selection, or conversion rate optimisation. Deep optimisation will improve performance over the long term. Strategic Guidance Led by senior strategists, we help you interpret the results and provide strategic recommendations to achieve further growth. We’ve delivered measurable growth for SME’s and large, complex organisations. [IMG: PPC Split Testing] Split Testing From split testing ad creatives to platform and landing page experiments, a split test has a 50% chance of improving your results. Continuous testing is a key part of success with B2B, B2C and enterprise ads management. [IMG: PPC Conversion Optimisation] Conversion Improvements Conversion rate optimisation changes and experiments are the science of improving the number of sales or leads generated for a given budget. Bespoke reporting Our reports are customised to your business. From easy-to-understand analysis to board-ready reports for enterprise, we go beyond what the platforms typically provide. [IMG: Block Fradulent PPC Clicks] Block Fraudulent Clicks For our Google Ads customers, our agency fraud detection and blocking partner reduces click fraud on average by 20%. [IMG: PPC management with a personal touch] Personal Touch With more capacity than a freelancer, but not just another agency, we know our customers intimately and provide exclusivity. This means no working with your competitors. Get started with a PPC discovery session Book your complimentary PPC discovery session today. In this session, we’ll answer your questions and uncover opportunities in your account. Fill in our online enquiry formor call 1300 177 912 Frequently Asked Questions [H3] Can we begin with a consultation or PPC audit? Yes. We provide initial consultations and audits to uncover key opportunities and determine whether a longer-term partnership makes sense. This process helps both sides assess alignment while tackling your most pressing PPC challenges. All audits are carried out by senior strategists with strong technical expertise and commercial insight. [H3] How do you measure success? We focus on conversion leads, calls, or sales, not just clicks. We’ll track performance using tools like Google Analytics and Looker Studio to provide clear monthly reports. [H3] What makes our PPC agency different? We specialise in advanced PPC management. Our team isn’t spread across “all things digital”; we focus solely on SEO, PPC and conversion optimisation, which means you get experts with deep experience and proven results. [H3] Do I get to keep ownership of the campaigns? Yes. You’ll always have full ownership of your PPC accounts, campaigns, and data. We believe in complete transparency. [H3] Can we guarantee PPC results? Our no-lengthy lock-in contract approach means we only keep customers if we achieve worthwhile results. No ethical PPC agency can guarantee exact results. What we can guarantee is transparency, proactive optimisation, and a strategy built on proven data. [H3] What is the minimum engagement length? While we have no lengthy lock-in contracts, the minimum engagement is typically three months. This is for several reasons, including the time needed to gather conversion data to optimise the account. Your PPC advertising agency We’re a PPC Advertising Agency with a personal touch. More capacity than a freelancer, not just another agency. Your team combines strategists, conversion rate experts, and goal configuration experts. Google Rating5.0Based on 119 reviews About Scott Shorter Recognised nationally as a leader in digital marketing, Scott Shorter has a career spanning more than two decades. As an advanced SEO and PPC expert / specialist / consultant and the founder of Scott Shorter Pty Ltd, Scott has helped local and national organisations achieve measurable growth through data-driven strategies. Scott graduated from Edith Cowan University in 2005 with a Bachelor of Communications and a Bachelor of Science (Multimedia and Internet Computing). His education experience has not only equipped him with a strong understanding of the internet’s underlying architecture, but also deep and actionable insights into how it shapes digital strategy. Before founding Scott Shorter Pty Ltd in 2011, Scott developed his digital marketing expertise through senior positions at some of Australia’s leading SEO and Google Ads agencies. Over his career, Scott has successfully delivered over 1,500 search campaigns, helping businesses of all sizes drive sustainable growth and achieve stronger business outcomes. View LinkedIn Profile [IMG: Melbourne SEO Consultant Scott Shorter] PPC services throughout Australia The Scott Shorter agency provides PPC services to customers located in Adelaide & SA, Brisbane & QLD, Canberra & ACT, Melbourne & VIC, Perth & WA, Sydney & NSW throughout Australia. We use Teams, Google Meet & Zoom to conduct meetings with customers. [IMG: Teams Logo] [IMG: Google Meet Logo] [IMG: Zoom Logo] Similar services SEO Google Ads Bing Ads Conversion Optimisation [H2] PPC management throughout Australia Scott Shorter provides PPC management throughout Australia, including but not limited to: Adelaide & SA Brisbane & QLD Canberra & ACT Melbourne & VIC Perth & WA Sydney & NSW Hear our best ideas for free. No strings and no obligation to buy so what have you got to lose? Show Contact Details
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SUB-PAGE (https://scottshorter.com.au/services/bing-ads-management/) Bing Ads Management – Bing Ads Expert
[H1] Award winning Bing Ads agency Grow your business with a specialist Bing Ads agency. We are Microsoft Advertising partners who can help you take your business to the next level. [IMG: Bing Ads Australia] Services > Bing Ads Management [IMG: bing ads agency] Bing Advertising Services Reach the next level of business success with professional Bing Ads optimisation and management services. We take care of all the Bing stuff so you can spend time doing what you do best. Bing Ads agencywithout shackles Bing advertising agency / Microsoft ads agency without lock-in contracts. We offer Bing / Microsoft Advertising management and campaign setup without contracts or commissions. [IMG: Full Google Ads account access and transperancy.] Full account access [IMG: Google Ads management without lock-in contracts.] No lock-in contracts [IMG: Block fradulent ad clicks.] Block fraudulent clicks [IMG: $600 Ad credit for new Google Advertisers.] $600 ad credit for new advertisers [IMG: 10 Million In Google Ads Managed.] $10,000,000 managed [IMG: Improve your Google Ads ROI.] Improve your ROI Hire an industry leader Organisations trust the Scott Shorter brand for its reputation in digital. Scott’s abilities to demystify digital marketing have been recognised in speaking engagements for Edith Cowan University, the Advertising Council of Australia, the Engineering Institute of Technology, and as an industry expert for WA Leaders Association. [IMG: Scott Shorter industry leaders] [H2] Bing ads specialists with 20+ years of experience Experience is the best teacher. With 20 years of experience with search advertising, search engine optimisation and conversion rate optimisation for companies large and small, Scott Shorter is one of Australia’s most experienced Bing Ads specialists. [H2] Award-winning campaigns Our Bing Ads campaigns have been recognised with awards for excellence. [H2] Recognised by Microsoft We are certified Microsoft Advertising specialists and official Microsoft Advertising Partners, which means we have the training, ethics and experience with Bing Ads to help your business grow. You can rest assured that your Bing Ads / Microsoft advertising manager will be a certified specialist. [H2] Microsoft Advertising Managers Professional Bing Ads management can save you time and stress and improve your results. Scott Shorter and his team of experienced Microsoft advertising experts can assist with: [IMG: Search Ads] Bing Search Ads [IMG: Display Ads] Bing Display & Native Ads [IMG: Shopping Ads] Bing Shopping Ads [IMG: Youtube Ads] Multimedia Ads Capability ExperienceBing Ads & PPC✓Conversion rate optimisation✓Landing page optimisation✓Goal setup✓Customised reporting✓20 years of experience✓Advanced tricks of the trade✓Local campaigns✓National campaigns✓ Let’s talk Fill in our online enquiry formor call 1300 177 912 Large or small, we’re Microsoft Advertising experts who can help you to take your business to the next level We’ve been lucky to have worked with many well-known Australian brands, but it should be known that we enjoy helping companies of all sizes succeed with Microsoft advertising. We’ve got great testimonials from SMEs like Psychology and Statistics Tutor. So, no matter the size of your business, reach out because we’ve got the right Bing Ads strategy for you. [IMG: Google Ads Management for Small To Medium Enterprise] SME’s [IMG: Google Ads Management for Enterprise SEO] National Brands [IMG: Google Ads Management for organisations] Organisations “2 months in and stoked I made this decision. I went through a fairly comprehensive process to choose a new AdWords consultant – comparing 8 of them across some key domains. While Scott wasn’t the cheapest, he also wasn’t even close to the most expensive and his ROI is worth every penny. Thanks mate” Jamie Moore, Owner, Unistatstutor At Scott Shorter’s Bing Ad Agency, Scott Shorter Pty Ltd is an Australian team specialising in advanced SEO, Search Engine Marketing, and conversion rate optimisation. With a dedicated team of experts, we drive measurable results and maximise our clients’ return on investment. We’re based in Australia Highly experienced Great testimonials 5 star reviews Brands endorse us [H2] Bing Ads Consultant Scott can help your business climb Bing’s mountain to success. With 20 years of digital marketing experience, he’s managed over 1500 campaigns. His qualifications include a B.Comms degree majoring in Interactive Multimedia Technologies, and a supporting major in Internet Computing. These qualifications ensure his customers receive advanced strategies based on his strong understanding of internet technologies. His career includes leadership roles in prominent SEO and Bing Ads companies before he founded Scott Shorter Pty Ltd in 2011. Organisations trust Scott for his reputation in the digital marketing industry, and he’s delivered multiple speaking engagements at Edith Cowan University, the Engineering Institute of Technology, WA Industry Leaders, and the Advertising Council of Australia. Scott is one of Australia’s most experienced and passionate Bing Ads consultants who can help your business navigate Bing. View LinkedIn Profile [IMG: Bing Ads Consultant] Frequently Asked Questions [H3] Free $600 in Bing ads credit for new advertisers Bing will now provide Australian customers introduced to Bing Ads / Microsoft Advertising through our agency with *$600 worth of ad credits. With this $600, we can set up your initial campaign to get your first leads or sales. [H3] Block 20% of fraudulent ad clicks Bing Ads has only a basic level of fraud protection, which doesn’t let you adjust settings. We have a better solution. Bing Ads accounts managed by Scott Shorter Pty Ltd benefit from our fraud protection partner, who detects fraudulent clicks and blocks them from occurring in the future. These clicks come from your competitors, clicks from people in the wrong geographic location, clicks from VPN connections and many other dubious clicks. Customers save, on average, 20% of their campaign spend, which otherwise would be wasted on fraudulent clicks. Our fraud protection solution provides a significant saving that all Scott Shorter customers receive complimentary. [H3] Are we a PPC Agency? Yes, we’re a PPC agency that can assist you with PPC management and PPC setup. We offer a Perth PPC service that includes Facebook, Instagram and LinkedIn advertising in addition to Bing Ads. [H3] How does a Bing Ads company reduce ad costs Our Bing Ads agency specialises in reducing your Bing Ads costs. Improving your Bing/ Microsoft Ads costs is about accurately measuring and improving your cost per lead. Once your cost per lead is lower, your business becomes more profitable, and many companies choose to invest more. Reducing the cost per lead is more than simply trying to reduce the cost per click. Cost per click is only one factor in your cost per lead. Many other factors, such as the quality of your landing page, will greatly affect visitor bounce rates and visitor conversion rates. There are also further considerations around targeting and the possibility of remarketing to audiences that have already been on your website. We’ll optimise everything holistically and find you the cheapest cost per lead. [H3] Are You Paying Too Much for AdWords PPC Ads? Unless you’re an expert, the answer is probably. Bing Advertising is very complicated with many aspects requiring years of experience to master. Seeking expert help when setting up or optimizing a Bing AdWords is essential to ensure that you’re not throwing money away. It’s entirely possible that without expert assistance, your Microsoft ad campaign could run at a negative return on investment. If that sounds like a risk you’re not willing to take, then we recommend you speak with one of our consultants today about professional Microsoft / Bing ads setup and/or management. [H3] Measuring Bing Ads / Microsoft Advertising Do you want to measure the number of campaign leads accurately? Our motto is, “If you can’t measure it, you can’t manage it”, so here at Scott Shorter’s ad agency, you can bet that we will track every possible lead and report on it accurately to you. [H3] Where are we located? Scott Shorter is a Bing Ads specialist/expert/consultant/agency in Perth, Western Australia. His customer base consists of clients from Australia. Our address is 3 Ceylon Turn, North Coogee, Perth, Western Australia. [H2] Perth’s Bing Ads / Microsoft Advertising Experts About – Find out more about our location, capacity and ethics. Similar services Digital Marketing YouTube Advertising Remarketing Bing Ads by location Perth Hear our best ideas for free. No strings and no obligation to buy so what have you got to lose? Show Contact Details
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
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🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
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Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Marketing, SEO & Advertising Agencies
45.1 Avg BS
Based on 1851 businesses audited.
BS Detector
Marketing, SEO & Advertising Agencies BS: Scott Shorter (www.scottshorter.com.au)
https://www.scottshorter.com.au
📍 Industry: Marketing, SEO & Advertising Agencies
22
BS / 100
A high-substance agency site that uses technical specificity and named results to neutralize typical marketing fluff. It is a forensic outlier in a category usually dominated by hot air. The forensic weight of the case studies makes the ‘Advanced’ claims actually believable.
Info Density
Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint
Detection of industry clichés/templates.
6
40% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
Consolidate the ‘No lock-in contracts’ messaging into a single primary service block to reduce redundant concept repetition. Add outbound links to the third-party awards (e.g., TechBehemoths 2024) to increase external proof_links_count. Update aging 2021-2023 case study snippets with 2025/2026 data to maintain temporal relevance against the current anchor date. Ensure the ‘SEO Strategy for 2023’ mention in VideoObject descriptions is updated to 2026 to match current heading content.
The website is a perfect fit for the Marketing, SEO & Advertising Agencies category. The content is hyper-focused on technical SEO, Google Ads management, and Conversion Rate Optimisation, utilizing specific industry terminology and offering standard agency service models.
“The score is primarily driven by Commodity Fingerprint and Information Density. While the content is highly substantive, the use of industry cliches and the repetitive nature of the 'no lock-in' value prop prevent a perfect score. Trust and Proof scores are excellent due to the named testimonials and detailed metrics provided in the case studies.”
Verified Analysis Date: May 16, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Scott Shorter, captured on May 16, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Scott Shorter: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.scottshorter.com.au to view the most current version of its content and learn from the source what this company is about and what it offers.