Training Example: Open Strategy Partners – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[IMG: A door in a colorful wall, opeing to a bright future]

[H1] We help tech companies plan and create better content that works.
Communicate clearly, connect with customers, and grow your business.
Marketing strategy and content built on your technical truth and strategic insights.

Book a free strategy call →
Learn how our messaging audit works →

Book a Thought Leadership Engine call →
Read how the OSP TLE can amplify you →

[H2] Technical marketing requires technical marketers
Marketing complex B2B technology demands both deep product knowledge and marketing excellence; expertise that's difficult to hire and expensive to build.
We multiply your team's capabilities with technologist-marketers who understand complex solutions and proven product marketing frameworks that accelerate growth.
From strategy to execution, we deliver value from day one.
Explore our marketing strategy services →
Learn more about our SEO/GEO-driven content services that help you grow →

[H2] Is your content saying what you think it says?
Our risk-free messaging audit reveals what your content really communicates in a focused 1:1 session with a senior strategist.
Get a compact analysis with actionable recommendations grounded in your product's actual capabilities.
Clarity you can build on.
Read more →
Book a strategy call audit →

[H2] Your expertise deserves visibility
You have valuable insights that could shape your industry. Finding time to share them consistently? That's the challenge.
The OSP Thought Leadership Engine transforms your expertise into strategic content—spending just 1-2 hours monthly. 90% time savings, consistent presence, compounding authority.
Read more →
Choose your engine speed →

[H2] How OSP bridges the gap
[H3] Growth-focused strategic foundation
We get your teams aligned around product value, customer challenges, and compelling narratives. Our structured frameworks turn technical features into business stories that enable growth.
[H3] Content execution
From day one, we deliver consistent, high-quality content based on your strategic needs. Faster than hiring, training, or building internal capabilities.
[H3] Business results
Our clients see measurable outcomes: increased leads, improved RFP wins, stronger brand recognition, and accelerated growth.

[H2] Why choose OSP?
✓ We come from tech. We are technologist communicators and marketers who understand complex solutions.
✓ Proven methodologies. Unique frameworks like Value Maps, Trust Signals, and strategic processes.
✓ Team approach. Multiple experts for less than one headcount.
✓ Fast onboarding. Start delivering content from day one
✓ Strategic and operational. Both big picture strategy and daily execution.

[H2] Client testimonials

OSP improved nearly every aspect of our communication. OSP is our outsourced MarComms department.
– Thomas Schedler, CEO Sulu GmbH

I could reduce my time investment to produce quality content by 90% ... from ~10-15 hours to a 1-hour interview and 30 minutes of edits.
– Rick Manelius, PhD, web3 Startup CXO

The whole process of recognizing us as a product company started. Until then, we were a bunch of developers doing something that might be cool.
– Bernd Hepberger, Co-Founder Sulu GmbH

OSP helped us surface what we overlook and put words to it … Their process is clear and structured, and they equipped our team to apply the same method in our own work.
– Gena Dellett, CEO Skvare, LLC

[H2] How we help
[H3] Strategic challenges we solve:
Marketing maturity. Identify content milestones for complex technology that enable growthUnified vision. Get teams aligned on product value and messaging that drives resultsCommunication confidence. Create fact-based resources that enable sales and marketing teams to accelerate growth

[H3] Operational challenges we solve:
Time constraints. Deliver content without internal resource drain.Hiring costs. Get full marketing team expertise for a single retainer.Technical knowledge gap. Bridge business and technical communication.

[H2] Client success stories

[H3] Palantir.net

Increased RFP wins and streamlined content creation through strategic partnership.
Read full case study →

[H3] b13 Agency

Transformed from "web shop" to digital solutions provider with international reach.
Read full case study →

[H3] Rick Manelius, PhD,

Serial entrepreneur amplifies technical expertise across two startups with OSP.
Read full case study →

[H3] Cellar Door + Source + Lockr

Bridged technical-business gap with extensive marketing content library.
Read full case study →

[H3] Sulu CMS

"CMO-on-demand" partnership drove steady organic growth and international engagement.
Read full case study →

[H2] Ready to bridge your communication gap?
Whether you're launching a new product, scaling your marketing, or need strategic clarity, we help B2B tech companies communicate their value effectively and enable sustainable growth.
Start with a free strategy call. See is a messaging audit is the right next step.
Book a free strategy call →
Need details first? Learn more about our risk-free messaging audit →

[H2] How does OSP help me get leads, customers, and advocates?

[H3] Best-in-class tooling, workshops, and methodologies

Marketing and Content Strategy: Structured, consultative, outcome-focused … and the fastest time to “aha!”
Get actionable strategic insights and fresh perspective on your audience's needs and motivations.

[H3] Planning, marketing operations, campaign management

Operations: Build on your strategic foundation. Plan and create great content and campaigns. Run, measure, improve, repeat.
Gain traction and build trust in your brand.

[H3] Consistent, impactful conversion-oriented content in your voice

High-quality, GEO (AI-Search) and SEO-ready content. We bring out the best in your subject-matter experts.
Human, opinionated, compelling. All in a fraction of the time you would need to do it on your own.

[H3] Risk-free messaging audit

Is your content saying what you think it does? See what your website is really communicating.
Get immediate insights.
✓ 120-minute workshop session ✓ Full report ✓ Actionable recommendations

Book a strategy call →

[H2] Recent OSP blog posts

Authentic Communication

Open Strategy

Tools & Templates

04.12.2025

[H3] From complexity to clarity: Building fact-based product marketing with DIKW

Learn how to build fact-based B2B tech marketing using the DIKW framework. Transform complex features into clear messaging that technical audiences trust.
More

[IMG: Sketch of a group of people working at a whiteboard]

Authentic Communication

Open Strategy

Tools & Templates

23.11.2025

[H3] The Customer Value Map: A technical approach to the art of value proposition design

Customer value maps help frame product benefits. OSP’s Value Map brings structure, truth, and clarity for B2B teams who need aligned, reusable messaging.
More

Open Strategy

Tools & Templates

08.09.2025

[H3] The Value Proposition Canvas: Strategic alternatives, templates, and real-world B2B examples

Explore strategic alternatives to the Value Proposition Canvas with examples, templates, and OSP’s proven framework for B2B value proposition clarity.
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No-Risk B2B Messaging Analysis

[H1] B2B Messaging Framework Audit:
[H2] Is your content saying what you think it says?
Our structured messaging analysis reveals what your content really communicates, aligns your technical truth with audience needs, and delivers marketing outputs you can use immediately.
Book a strategy call →

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[H2] The challenge:You know what you've built.Your market doesn't.
You know your product is powerful, but does your messaging reflect its value? Internal misalignment between engineering, marketing, and leadership makes it even harder to communicate clearly and consistently.
Meanwhile, your competitors sound sharper. Your own website content feels generic or unconvincing.
Sound familiar?
Book a strategy call →

[H2] The solution: Our proven methodology transforms your messaging
Our comprehensive messaging transformation applies proven Open Strategy Partners methodologies to restructure your entire messaging ecosystem into clear, actionable narratives aligned with your features and your customers' real-world challenges.
You get:Clear challenge-solution-benefit narrativesCampaign-ready taglines and talking pointsStrategic messaging that supports positioning, SEO, and IA decisions

Our analysis is grounded in your product's technical truth.
Trust the results and build on them with confidence.
Book a strategy call →

[H2] What's in it for you? Strategic clarity that drives results
The fastest path to strategic clarity and results. You get messaging built on your product's technical truth, aligned with customer needs, and ready to fuel your marketing.Cross-team alignment: get marketing, product, and leadership on the same pageCredible foundation: messaging that holds up under scrutinyCompetitive advantage: clearer communication builds connection and drives results

Whether you're launching a new version of your product, rethinking your positioning, or preparing for growth, our analysis gives you the insight and confidence to communicate clearly, consistently, and credibly about what matters most.
Book a strategy call →

[IMG: Bernd Hepberger]

The Open Strategy Partners analysis forced us to be super clear and focused. OSP pushed us to be more precise — they forced us to make bolder statements, be more confident, and position ourselves more clearly. Everything around it was super, super helpful for us, a real eye-opener.
– Bernd Hepberger, CEO, MASSIVE ART WebServices GmbH

[IMG: Tim Doyle, CEO, Drupal Association]

OSP was able to put together a fantastic analysis that made obvious and clear the great benefits of our program and structure them in a way that we could clearly communicate them. The rigor they brought to the table in guiding us made all the difference.
– Tim Doyle, CEO, Drupal Association

Join 50+ B2B SaaS, PaaS, product, and enterprise companies who've clarified their messaging.

[H2] Ready to see how our complete methodology could transform your messaging?

Start with a free strategy call.
30 minutes with a senior strategist to understand your challenges and see if a risk-free audit is the right fit.

If it makes sense, we'll move on to a 120-minute workshop session, a full report, and actionable recommendations.

Book my messaging audit →

[H2] How our messaging audit helps you
Take the first steps towards clarity, conversion, and results.

[H3] For Marketing Teams
Transform product features into customer-focused messaging that converts

Stop struggling to explain your product's value. Our analysis restructures your existing content into clear narratives that resonate with your audience and drive results. You'll receive campaign-ready taglines, strategic talking points, and messaging frameworks that eliminate the guesswork from your next launch or campaign.
Marketing teams love: Ready-to-use outputs that support campaigns, content strategy, and lead generation without lengthy internal alignment processes.
Ready for campaign-ready messaging?
Book a free strategy call →

[H3] For Leadership
A winning shortcut to strategic clarity and results

Align your organization around messaging that reflects your product's actual value and technical truth. Strengthen your strategic foundation for growth, positioning, and competitive advantage. Our methodology helps leadership teams see exactly how current messaging positions the company and where opportunities exist for differentiation.
Executives appreciate: A clear ROI path from messaging clarity to business outcomes: better conversion, qualified leads, and market positioning.
Ready to outposition your competitors?
Book a free strategy call →

[H3] For Product Teams
Messaging built on technical truth, aligned with customer needs

Bridge the gap between what you've built and how you talk about it. Our methodology connects your real product capabilities to the value customers care about. Finally, see how your features translate into meaningful benefits that drive adoption and reduce churn.
Product teams value: Analysis grounded in actual functionality. No marketing fluff, just clear connections between what you built and why it matters.
Connect features to real value.
Book a free strategy call →

[H3] For Growing Companies
From generic content to your unique value proposition

Are you ready to sound as sharp as your competitors? Transform your website messaging into a strategic asset that builds trust and drives growth. This approach is perfect for companies preparing for funding rounds, market expansion, or competitive battles where clear communication makes the difference.
Growing companies need: Positioning that scales with growth and supports multiple business objectives from investor pitches to customer acquisition.
Stand out in the marketplace.
Book a free strategy call →

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Privacy statement

[H1] Privacy statement
[H2] 1. An overview of data protection
General information The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.
Data recording on this website Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is available under section “Information about theresponsible party (referred to as the “controller” in the GDPR)” in this Privacy statement. How do we record your data? We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form. Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.
What are the purposes we use your data for? A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns.
What rights do you have as far as your information is concerned? You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency. Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.
Analysis tools and tools provided by third parties There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs. For detailed information about these analysis programs please consult our Data Protection Declaration below.
[H2] 2. Hosting
External Hosting This website is hosted by an external service provider (host). Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.
The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
Our host will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data. We are using the following host: DFAU GMBH Gustav-Weißkopf-Str. 5 90768 Fürth Fon: 0911 23980-870 https://www.dfau.de/ Data processing We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.
[H2] 3. General information and mandatory information
Data protection The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory dataprotection regulations and this Data Protection Declaration. Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected. We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.
Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is: Open Strategy Partners GmbH Peter-Huperz-Str. 2 57462 Olpe Phone: +49 174 990 2665 E-mail: hello@openstrategypartners.com The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).
Storage duration Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply. General information on the legal basis for the data processing on this website If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 (1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end device (e.g., via device fingerprinting), the data processing is additionally based on § 25 (1) TTDSG. The consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy. Information on data transfer to the USA and other non-EU countries Among other things, we use tools of companies domiciled in the United States or other from a data protection perspective non-secure non-EU countries. If these tools are active, your personal data may potentially be transferred to these non-EU countries and may be processed there. We must point out that in these countries, a data protection level that is comparable to that in the EU cannot be guaranteed. For instance, U.S. enterprises are under a mandate to release personal data to the security agencies and you as the data subject do not have any litigation options to defend yourself in court. Hence, it cannot be ruled out that U.S. agencies (e.g., the Secret Service) may process, analyze, and permanently archive your personal data for surveillance purposes. We have no control over these processing activities. Revocation of your consent to the processing of data A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR) IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR). IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR). Right to log a complaint with the competent supervisory agency In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses. Right to data portability You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible. Information about, rectification and eradication of data Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time. Right to demand processing restrictions You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases: In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data. If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data. If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication. If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data. If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by  the European Union or a member state of the EU.
SSL and/or TLS encryption For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
Rejection of unsolicited e-mails We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.
[H2] 4. Recording of data on this website
Cookies Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.
In some cases, it is possible that third-party cookies are stored on your device once you enter our site (thirdparty cookies). These cookies enable you or us to take advantage of certain services offered by the third party (e.g., cookies for the processing of payment services).
Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of the cookies (e.g., the shopping cart func

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Legal notice

[H2] Legal notice
Information pursuant to Sect. 5 German Telemedia Act (DDG)
Open Strategy Partners GmbHBaudristr. 950733 Köln
Commercial Register: HRB 11373Registration court: Amtsgericht Siegen
Represented by:Tracy EvansJeffrey A. McGuire
Contact
Phone: +49 174 990 2665E-mail: hello@openstrategypartners.com
VAT ID
Sales tax identification number according to Sect. 27 a of the Sales Tax Law:DE313560068
Editorial responsibility
Jeffrey A. McGuireBaudristr. 950733 Köln
EU dispute resolution
The European Commission provides a platform for online dispute resolution (ODR): https://ec.europa.eu/consumers/odr/.Our e-mail address can be found above in the site notice.
Dispute resolution proceedings in front of a consumer arbitration board
We are not willing or obliged to participate in dispute resolution proceedings in front of a consumer arbitration board.

[H2] Impressum
Angaben gemäß § 5 DDG
Open Strategy Partners GmbHBaudristr. 950733 Köln
Handelsregister: HRB 11373Registergericht: Amtsgericht Siegen
Vertreten durch:Tracy EvansJeffrey A. McGuire
Kontakt
Telefon: +49 177 306 8591E-Mail: hello@openstrategypartners.com
Umsatzsteuer-ID
Umsatzsteuer-Identifikationsnummer gemäß § 27 a Umsatzsteuergesetz:DE313560068
Redaktionell verantwortlich
Jeffrey A. McGuireBaudristr. 950733 Köln
EU-Streitschlichtung
Die Europäische Kommission stellt eine Plattform zur Online-Streitbeilegung (OS) bereit: https://ec.europa.eu/consumers/odr/.Unsere E-Mail-Adresse finden Sie oben im Impressum.
Verbraucherstreitbeilegung/Universalschlichtungs­stelle
Wir sind nicht bereit oder verpflichtet, an Streitbeilegungsverfahren vor einer Verbraucherschlichtungsstelle teilzunehmen.

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About OSP

[IMG: Cartoon Elephant holding an Open Strategy Partners balloon in its trunk]

[H1] About Open Strategy Partners
[H2] We align your communications with your vision, strategy, and technical truth.
OSP helps you* communicate the value of what you do to connect you to the people who need to know about it, and grow.

[H2] Content Strategy + Strategic Content
We help our clients create strategic content that is both compelling and technically accurate. To do this, we combine technical analysis, research-by-interview, and systematic, repeatable writing and editing practices. Our goal is to apply empathy, communicate with clarity, and build trust — giving perspective, context, and depth to technical stories, while keeping them free of marketing hyperbole.

[H2] Product Communications & Sales Enablement
Work with us to create strategies and technically accurate, compelling communications that help you achieve your business goals. We apply empathy to create clarity and build trust with your audience. Grow adoption, increase sales, memberships, engagement, partner networks, and more with OSP! We create sales enablement and product communication materials with you.We translate complexity to business value, bridging the biz-tech gap.We help your high-value organization communicate effectively.We know Open Source.

[H2] Our clients
Our clients are (people* in) technology organizations — ranging from agencies and product companies to open source projects and associations to decentralized blockchains — each with unique communication needs and challenges. Many of them work with open source directly or benefit from the strategies and lessons learned from these value-generating, professional communities. We partner with you at a strategic level to create the effective communications you need to grow. For example, we help you increase the adoption of your technical solutions, strengthen your user communities, build partner networks, and much more.

[H4]
[H4] *You! Tech lead, product marketer, salesperson, founder, at a technology organization, open source project, agency, technical product company ...

[H2] Working with Open Strategy Partners
Our mission is to create strategies and accurate, compelling communications that support business goals while applying empathy to create clarity and build trust. We help clients, for example, grow adoption of their solutions, increase sales, memberships, engagement, or partner networks, and more.
We are a human-first company. Our priority is planning and creating a fair flow of work for our team and our clients. We make our own workdays easier by focusing on repeatable, documented processes. Among many positive side effects, this means OSP delivers consistent quality that we are proud of. And we plan capacity and meet deadlines while still taking care of ourselves and our lives outside work.
We hope we can make the world a tiny bit better by helping more people than we could ever take on as clients. Therefore, we also enthusiastically teach and share our methodologies, materials, experience, and templates.
Open Strategy Partners is based in Cologne, Germany, with team members and clients around the globe in places like Hamburg, Belfast, Melbourne, Munich, San Francisco, Vancouver, and Ontario!

[H2] The OSP Manifesto: Learn, Share, Repeat
We are human-centric and inclusive.  We apply empathy to achieve clarity and build trust.  We communicate to connect with others and help all of us grow.  We ask questions to listen and learn from the answers. We enthusiastically share our knowledge and experiences with others. We say "yes, and ..."  We build bridges between our values and the value we deliver.

[IMG: OSP Manifesto icons: Learn, Share, Repeat]

[IMG: Bernd Hepberger]

We could afford a dedicated internal marketer, but we opted for a tighter relationship with OSP because the money is better invested due to the whole organizational power.
We love to work with nice people — there’s always a positive vibe! Even in challenging moments. That’s majorly important to us!
– Bernd Hepberger, Co-Founder, Sulu GmbH

[H2] Meet the OSPeas
  
Meet the team! When you work with us, you get the power of all these brains (and our networks) for the price of one. Open Strategy Partners represents decades of collective experience in the business, technology, and open source sectors — with big doses of media, culture, communication, and community thrown in. From startups to agencies to the enterprise, we’ve been there. From helping you with great communications behind the scenes, to being on stage with you, there’s an OSPea for that!

[IMG: Tracy Evans, Partner]

[H3] Tracy Evans, Partner
Tracy Evans is a Partner at Open Strategy Partners, where she uses her deep background in marketing and business to map and define the problems, challenges, and needs of a given organization, person, target audience, or persona. Tracy has a talent for asking interesting questions and understanding other people’s perspectives and needs. Through this lens of genuine empathy and curiosity, she shapes organizations’ strategies, value propositions, and narratives into compelling digital marketing, which in turn creates the kind of authentic connections among stakeholders that drive further value creation. Tracy has an MBA from the Mannheim Business School and more than two decades years of strategic marketing, technology, and management experience, spanning classic enterprise environments and the digital startup scene, helping organizations connect their value propositions to their target audiences. She’s based in Cologne, Germany.
  

[IMG: Jeffrey A.]

[H3] Jeffrey A. McGuire, Partner
Jeffrey A. “jam” McGuire is a Partner at Open Strategy Partners, where he helps organizations communicate and grow, finding and telling the stories that connect their technologies with the value they deliver. He builds on nearly twenty years of experience in open source technology, at the intersection of software, business, and culture. His approach to technology marketing is centered on sharing the human context of complex technology solutions. As co-Founder of the German Drupal Association, community-building is close to Jeffrey’s heart. He enjoys celebrating creators’ expertise and combining storytelling and performance to convey information and motivate his audiences. An experienced public speaker, he has hosted numerous awards ceremonies and delivered dozens of keynotes, 150+ conference presentations, and 220+ podcast interviews in the last 15 years. He’s based in Cologne, Germany.
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[IMG: Christopher Fenwick, Communications Consultant]

[H3] Christopher Fenwick, Communications Consultant
Chris Fenwick is a Communications Consultant at Open Strategy Partners, where he works to devise, write, and edit content to help tech companies communicate across all channels. A versatile copywriter with 10+ years’ experience and 4+ years in the tech industry, he’s equally at home writing social media content and blogs as user guides and business presentations. Chris combines a strong academic humanities background in writing, editing, foreign languages, and research with a great interest in contemporary science and technology, and specializes in breaking down complex ideas for a general audience in clear, engaging copy. He is based in Berlin, Germany.
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[IMG: Felicity Brand, Communications Consultant]

[H3] Felicity Brand, Communications Consultant
Felicity Brand is a Communications Consultant at Open Strategy Partners, where she writes and edits a variety of technical content, and loves to talk about the craft. She is the primary author of the TYPO3 Guidebook: Understand and Use TYPO3 CMS, and has a special knack for designing visuals to communicate technical concepts. Felicity has more than ten years of experience as a technical communicator and is passionate about developer relations and open source. She is based in Melbourne, Australia.
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[IMG: Jesi Driessen, Project Manager]

[H3] Jesi Driessen, Project Manager
Jesi Driessen is a Project Manager at Open Strategy Partners, where she manages client operations, ensuring our customer’s projects are staffed by the people best suited for the job. She is considered the Big Sister of Open Strategy Partners and oversees all client deadlines and deliverables so clients can be confident their project will be completed on time. Jesi has experience managing deadlines and projects, having previously worked at EY and Harlequin in resource management. Originally from Canada, she is now based in Cologne, Germany.
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[H3] Sharon Pitkin, Communications Consultant
Sharon Pitkin is a Communications Consultant at Open Strategy Partners, where she writes marketing materials and occasionally pretends to know what she’s doing with social media. In her freelance career, she works with science and technical clients to make sense of their expertise for non-experts.
After more than two decades of studying and teaching rhetoric, she fled academia to write toward a more practical impact on the world—and loves nothing more than getting into the details of clear communications to build connections and understanding. Based on the Front Range of the Rocky Mountains in Colorado, USA, she’s as likely to write outside as at her desk.
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Home

Thought Leadership Engine

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[H1] The OSP Thought Leadership Engine
[H2] The Challenge:The Invisibility Gap
Your expertise is your highest-value asset.
The challenge isn't sharing more.
It's ensuring what you share cuts through, builds authority, and consistently converts attention into opportunities.
But your time is precious, and keeping up a stream of content takes a lot of work.

[H2] The Answer:Close the Gap
Consistent, strategic thought leadership content that amplifies your expertise, respects your time.Your ideas, your voice, multiplied by the OSP Thought Leadership Engine.
~~~2026 kickoff enrollment closes 31 January 2026.
10 spots available. 15% lifetime discount.
We will never offer this discount again.
Reserve your 2026 kickoff discount → Book a Call

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[H2] What's in it for me?
✓ 90% Time Recapture:Spend only 1–2 hours on content monthly.✓ Compounding Authority:Our archive grows smarter over time.✓ Strategic Clarity:Content tied directly to your business goals.✓ Multi-Platform Amplification:8–16 social derivatives per article.

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[H2] Compounding Value:How the Engine Works
1. Strategic Kickoff: Clarify goals + voice.
2. Insight Capture: Short, recorded interviews.
3. Expert Craft: OSP consultants create content.
4. Amplify: Distribute article and derivatives.
5. Knowledge base grows + improves over time
Every conversation adds to your OSP Thought Leadership Knowledge Base. Over time, we understand your expertise more deeply, work more efficiently, and create content that sounds (even more) authentically you.

[H2] Choose Your Engine Speed

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[H3] Executive Thought Leadership: €2500/mo.

1 core article/month8-12 social media postsQuarterly strategy + planningMonthly content callsVoice + profile developmentOSP Thought Leadership Knowledge Base

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[H3] Premium Thought Leadership: €3500/mo.

(Best value)Everything in Tier 1, plus:2 core articles/mo. plus social derivativesPriority supportFaster turnaroundCompany LinkedIn page contentEnhanced knowledge base refinement

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[H3] The business case: Your ROI

With just one of these outcomes, the Thought Leadership Engine pays for itself:1 additional inbound client2-3 speaking engagements~120 h/year in time saved.

[H3] For executives and founders

[H3] Build your platform and influence
You need visibility to support your business goals, like attracting clients, securing speaking opportunities, and forming strategic partnerships. But creating consistent, high-quality content pulls you away from running your business.
Our methodology captures your thinking systematically, builds your platform strategically, and compounds in value over time. You invest 1-2 hours monthly. We handle everything else.
Executives value: Time savings, strategic positioning, and a knowledge base that makes every piece smarter than the last.

[H3] For marketing leaders

[H3] Transform executive insights into campaign-ready content
Your CEO or founding team has valuable expertise, but getting it out of their heads and into the market consistently is nearly impossible. You're stuck between generic agency work and overwhelming internal processes.
We systematically extract, refine, and amplify executive thinking into publication-ready content and multi-platform derivatives. You get consistent thought leadership without project-managing interviews, writers, and approvals every month.
Marketing leaders love: Predictable content flow, executive satisfaction, and the compounding knowledge base that informs future campaigns.

[H3] For consultants and professional services

[H3] Establish the authority that attracts ideal clients
Your expertise is your product. Thought leadership is your best way to demonstrate your capability, build trust, and generate inbound opportunities. But between client work and business development, your time is precious, and keeping up a stream of content takes a lot of work.
We turn your client insights, methodologies, and experience into authoritative content that positions you as the expert. One conversation becomes multiple assets that work for you in the market.
Consultants appreciate: Inbound lead generation, speaking opportunities, and content that showcases proprietary methodologies without revealing the implementation details.

3-month minimum commitment. Paid monthly in advance.
Book a 30-minute get-to-know-you call to learn more →

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[H2] 2026 Kickoff Offer: Secure Your 15% Lifetime Discount
Get a start on your success in 2026. The first 10 enrollments before 31 January 2026 qualify for a lifetime discount.
What you get:15% lifetime discount on your monthly rate (locked in as long as you're a client)Lock in 2025 pricing before any future increasesStart immediately. No waiting for cohorts.

We will never offer this discount again.
Book a get-to-know-you call →

[H2] What our clients say

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I reduced my time investment to produce quality content by 90% ... from ~10-15 hours to a 1-hour interview and 30 minutes of edits.
– Rick Manelius, PhD, web3 Startup CXO

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“OSP improved nearly every aspect of our communication. OSP is our outsourced MarComms department.”
– Thomas Schedler, CEO, Sulu GmbH

[H2] Why OSP?
Why the Thought Leadership Engine?✓ Your ideas, not “AI-recycled internet”: We multiply your best thinking.✓ Human insight + AI acceleration: We lead with craft and experience.✓ Proven track record: A decade of helping leaders communicate complex value.✓ Forward-looking: Visibility in the age of AI search.

[H2] Ready to amplify your thought leadership?
Let's talk about your goals and how the Thought Leadership Engine might work for you.
Book a 30-minute get-to-know-you call →

[H2] Frequently asked questions

[H3] Who creates the actual content?

OSP's experienced consultants create all content.
We've spent nearly a decade helping B2B tech leaders communicate complex value.
We use AI tools to enhance our efficiency, but human expertise, judgment, and craft lead every piece.
We work with you to create opinionated, interesting, human content.
Building on your strategy and goals, we start with your words, captured as we ask questions and listen to your answers.
We put your best you out into the world: stories built on your words and ideas.

[H3] What makes this different than hiring a content writer or agency?

Three key differences:We're not producing one-off content pieces: We create and grow a compounding knowledge base of your thinking, value, and strategies. The longer the partnership, the better it gets.Massive collective professional experience: We use proven strategic methodologies from our ten-year company history and beyond, not generic content templates.Institutional memory: You get a team of consultants with B2B tech expertise supported by processes and our Thought Leadership Library. This is a huge advantage over a single contractor or series of contractors, each of whom you need to onboard and get up to speed on who you are, what you do, and how you work.

[H3] How quickly can we get started?

We start working together immediately after enrollment.
There's no waiting for a cohort launch.
Your strategic kickoff happens within days of signing up, and we'll schedule your first insight capture call right away.

[H3] What if I don't have time?

That's exactly why this service exists.
You get radical time savings while building a powerful public profile.
You'll invest just 1-2 hours per month following the onboarding period: 30-60 minutes per interview and 30-60 minutes for review and approval.
We handle everything else.
We can even post on your platforms for you if you need that help.

[H3] Can I cancel if it's not working out for me?

Yes.
After the 3-month minimum commitment, you can cancel with 30 days' notice.
However, most clients have stayed with us for years because the value of our work and learning compounds over time.

[H3] What happens to my 2026 kickoff discount if I pause the service?

Your 15% lifetime discount is locked in as long as you remain an active client.
If you pause service and return later, you'll come back at standard rates.

[H3] How do you ensure the content sounds like me?

As we learn about your business, goals, and needs during onboarding, we are also learning how you speak and express ideas.
Most clients need only one round of revisions per content piece once we're onboarded and have been working together for a month or two.
We apply systematic tools to analyze recorded interviews, document your voice and profile, and capture them in the OSP Thought Leadership Knowledge Base.
The knowledge base grows smarter with every interaction, making your voice more authentic over time.
It also helps us track your thinking and find relevant things you have said in the past that we can quote in new articles.

[H3] What if I need more content than the monthly schedule?

The Premium tier offers faster turnaround and priority support.
We can also discuss custom arrangements and additional services for special circumstances like conference season or product launches.
For urgent needs outside your tier, we can discuss rush arrangements on a case-by-case basis.

[H3] Can you help with content I've already published?

Yes.
We generally integrate your existing published work into our knowledge base as part of our onboarding process, including articles, presentations, speeches, and podcast interviews.
This helps us maintain consistency and build on your established thought leadership.
If you would like older content polished or updated, we are happy to offer that as an additional service.

[H3] Do you write in languages other than English?

Absolutely! Currently, we can offer the Thought Leadership Engine in English, German, and Italian in-house.
OSP also has experience working with multilingual teams, and we would be happy to discuss custom arrangements and support for additional languages.