Training Example: Devenup Agency – Review the Data, Give Your Score & Compare to the Real AI Evaluation

!Home Page – DevenupdevenupNovember 11, 2021October 20, 2025
[H1] Full-Cycle SEO & AI SEO (GEO)
Services for your business
With data-driven SEO strategies and advertising campaigns, we help businesses impact the metrics that matter most, from traffic to revenue. Use the power of search and AI on any platform to boost your sales.
Get a FREE SEO Audit

[H1] We force search algorithms to work for your growth
Devenup Agency, for more than 10 years, has offered on-page and off-page search engine optimization services on multiple platforms, including Google, Bing, ChatGPT, Claude and other LLMs.
Our data shows that SEO demonstrates the best ROI in comparison to other marketing channels.
Let’s drive high-quality leads from the search for your business!
Devenup has been named the top SEO agency
[H4] Our Awards
Our Top Services
[H4] Our Core Expertise
Digital Strategy ConsultingCreate a promotion strategy for your business growth
Website SEORaise your website to the top of search engines results
AI SEO (GEO)Increase organic traffic with ChatGPT, Claude and other LLMs
Link BuildingBuild high-quality links with high DR and traffic for your project
[H6] Bohr unlocked the atom. You can unlock AI for SEO
Niels Bohr
[H4] Use Our Multi-Platform SEO and AI-Driven GEO Strategy for the Best Results
Want to attract organic leads from Google and other key platforms? Our AI-driven GEO and SEO approach will help you dominate every channel!
We bring deep expertise across healthcare, fintech, e-commerce, SaaS, and other industries.
As a full-service SEO agency, we empower brands to grow digitally, enhance visibility, and generate high-quality leads through smart SEO strategies.
With a free audit, we analyze your site and competitors using AI-powered GEO insights – and craft a personalized strategy to help you grow faster than the market.
Get a FREE SEO AuditOur Approach
[H4] Top principles we follow
[H3] 01.
TransparencyWe are happy to be transparent for our partners and ready to show all internal documents and guide regarding our process.
[H3] 02.
Pareto Principle20% of work gives 80% results. Our approach builds our strategy around the most effective 20% of SEO actions.
[H3] 03.
Cost-EfficiencyAs an Eastern-Europe-based agency, we are proud to provide the best cost/quality ratio for our clients.
Best of Our
[H5] Recent Projects
AerojetmedevenupJanuary 1, 2022April 28, 2022AerojetmeOn-page SEO & link building services for the private jet rental service providerHLC ClinicdevenupJanuary 2, 2022April 28, 2022HLC ClinicOn & Off-page SEO for hair transplant and plastic surgery clinicParley ProdevenupJanuary 3, 2022February 8, 2022Parley ProMulti-channel SEO services for the contract lifecycle management software - Parley Pro.Canada SatellitedevenupJanuary 4, 2022April 28, 2022Canada SatelliteAll-in-one SEO strategy for an international store of satellite equipmentClearnetworkdevenupJanuary 5, 2022April 28, 2022ClearnetworkOff & on-page SEO services for managed cybersecurity solutionSeenspiredevenupJanuary 6, 2022April 28, 2022SeenspireGoogle Ads management & SEO strategy for SeenspireDermagical Aesthetic ClinicdevenupJanuary 8, 2022February 8, 2022Dermagical Aesthetic ClinicDigital strategy consulting, internal and external SEO, and contextual advertising for a Dermagical private aesthetic clinic in London.Dr. Benji SchreiberdevenupJanuary 9, 2022April 28, 2022Dr. Benji SchreiberLocal SEO optimization & Google Ads advertising which brought results togetherAMBROSUSdevenupJanuary 10, 2022February 8, 2022AMBROSUSVideo marketing strategy development and motion graphics delivery for further promotion of a blockchain based project that builds and optimizes the supply chain ecosystem.MCFR EducationdevenupJanuary 11, 2022February 8, 2022MCFR EducationDeep on-page SEO, analytics research and consulting for a popular educational portal for medical personnel.Guiding your business toward success
[H4] Specialization. Focus on the gist.
BOOST YOUR BUSINESS
[H5] THREE STEPS TO START
#1 Brief informationAnswer 7 simple questions about your business.
#2 Free Audit and ProposalWe conduct a free audit and make a comprehensive proposal.
#3 Start’n’RollStart of SEO work and skyrocketing your organic growth.
Get a FREE SEO AuditOur customers feedback's
[H5] Reviews
It was just a pleasure to work with you, guys! Extremely glad with your smooth workflow and management skills. You met all of our expectations for quality and took care to fully understand our project before beginning.
The team was patient when we had delays on our end, yet they own turnaround times were extremely fast. We will not hesitate to work with you again!
Jacob, Guelph University, CanadaWas a pleasure to work with the Devenup team. They not only do their job but they also provide us with the valuable input and advice. I highly recommend this team. I am going to continue working with them.
Alexey, DropsetFitness, USAI am satisfied with the work performed by Devenup team. They did a great job in improving my website SEO, refining Google Adwords campaign, increasing traffic to my website, as well as developing some leads and finding prospective clients. What I liked most about their work is their willingness to try different things and move forward with only those approaches that worked the best
Goekhan, HLC Clinic, TurkeyOne of the best experiences I've ever had working with a developer online or in person. Glad I found that guys. They have saved me so much time and delivered a product I could only dream of.
Robert, Pawn Plus, USAIf you want to save your time and money, ask this team to work on you.
The staff did a fantastic job for my website's SEO. They developed a complete and comprehensive promotion strategy, and showed me some very useful tools. I will definitely hire them again in the nearest future, and will recommend to my peers.
Victoria, Diet courses project, PortugalGuys did a perfect job for our company.
The work itself was as promised and the team has been nice. They have explained everything. The team was doing 5/5 and they met all the deadlines.
Jon, DenmarkAs a result of Devenup Health, LLC's efforts, the platform has gained a notable number of leads. The team is metrics-driven, which motivates them to meet goals and helps them organize their project reporting. They also boast deep industry knowledge.
Lilian Caldeira, Parley Pro
Thoughts, marketing news and practical cases
[H5] Insights
[IMG: answer engine optimization]
On-Page SEOWhat Is Answer Engine Optimization (AEO) and How It Differs from Traditional SEOAccording to Search Engine Land, December 2025, Google AI Overviews drove a 61% drop in...
[IMG: how to use zero click]
On-Page SEOHow to Use Zero-Click Search for Better Website VisibilityAccording to the Zero-Click Search Study, SparkToro, 2024, 58.5% of all U.S. Google searches end...
[IMG: seo and geo]
On-Page SEODo You Need Both SEO and GEO for Your Website? Here’s WhyYes, you need both, and the gap between businesses that understand this and those that...More Publications

Make your business visible everywhere
[H5] Let’s boost your traffic and sales!
We’re always ready to take on new challenges, dive into complex projects, and make our extensive experience in marketing and IT work for the online success of your business.
LocationsNew York, USA
Chernihiv, Ukraine
General Enquirieshello@devenup.com
Business Phone+1-(332)-208-1440

[H1] devenup
Homedevenup
[IMG: answer engine optimization]
What Is Answer Engine Optimization (AEO) and How It Differs from Traditional SEO18 May 202618 May 2026|On-Page SEOAccording to Search Engine Land, December 2025, Google AI Overviews drove a 61% drop in organic click-through rates for informational queries, while brands cited in those Overviews saw their paid and organic CTR rise simultaneously. That split tells you everything...continue reading
[IMG: how to use zero click]
How to Use Zero-Click Search for Better Website Visibility15 May 202618 May 2026|On-Page SEOAccording to the Zero-Click Search Study, SparkToro, 2024, 58.5% of all U.S. Google searches end without a single click to any website, meaning more than half of your potential audience is getting answers directly on the search results page without...continue reading
[IMG: seo and geo]
Do You Need Both SEO and GEO for Your Website? Here’s Why11 May 202618 May 2026|On-Page SEOYes, you need both, and the gap between businesses that understand this and those that don't is widening fast.   According to the State of Organic Marketing Report, Search Engine Journal, Q1 2026, B2B technology queries triggering AI search results...continue reading
[IMG: saas link building]
How to Build an Effective SaaS Link Building Strategy: Expert Tips07 May 202618 May 2026|On-Page SEOAccording to the State of SEO Report, Search Engine Journal, Q1 2024, 53% of all trackable website traffic comes from organic search, making link building one of the highest-leverage investments a SaaS company can make for long-term growth.   But...continue reading
[IMG: saas seo mistakes]
7 Major SaaS SEO Mistakes That Are Hurting Your Rankings05 May 202618 May 2026|On-Page SEOAccording to research by Digital World Institute, only 19% of SaaS companies actively optimize their underperforming pages, even though doing so can lift site-wide traffic by 10-15%. The majority of SaaS businesses aren't losing rankings because their product is wrong...continue reading
[IMG: ai search optimization for saas]
AI Search Optimization for SaaS: 10 Best Practices for Success28 April 202618 May 2026|On-Page SEOAccording to a March 2026 multi-source analysis by Averi covering 680 million AI citations, 73% of B2B buyers now use AI tools like ChatGPT and Perplexity in their purchase research process. For SaaS companies, that stat represents a structural shift...continue reading
[IMG: saas seo]
SaaS SEO in 2026: Proven Strategies That Drive Organic Growth22 April 202618 May 2026|On-Page SEOAccording to the State of Marketing Report, HubSpot, 2026, website, blog, and SEO ranked as the top ROI channel for B2B companies, outperforming paid social, email, and outbound combined. Yet for most SaaS founders and growth teams, organic search still...continue reading
[IMG: optimizing content for ai search engines]
How to Optimize Content for AI Search Engines? 6 Key Techniques That Actually Work13 April 202615 April 2026|On-Page SEOMost content teams are still writing for the 2019 version of search: rank on page one, earn the click, win the traffic. That model worked. Now it competes with a different reality: AI search engines that synthesize answers directly inside...continue reading
[IMG: long form vs short form content]
Long Form vs Short Form Content: Which Wins in 2026?07 April 202615 April 2026|On-Page SEOEvery content strategist has faced the same fork in the road: should we go deep or go broad? Write a 3,000-word guide or produce 10 punchy social posts? The answer shapes your editorial calendar, your SEO results, and ultimately your...continue reading
[IMG: ranking in ai overviews]
How to Rank in AI Overviews: 10 Proven Strategies for Better Search Placement03 April 202615 April 2026|External SEO, Local SEO, On-Page SEOGoogle AI Overviews now reach 1.5 billion users every month across more than 200 countries. They appear at the top of the SERP before any organic result, and they're changing which brands get seen first and which ones disappear from...continue reading1
2
3
…
7
8
Next Search

The future belongs to those who believe in the beauty of their dreams.
Explore Projects
CATEGORIES
Company news 6
Digital Health Marketing 20
E-mail marketing 1
External SEO 21
Local SEO 10
On-Page SEO 37
Social media marketing 2

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[IMG: Search engine promotion or pay-per-click advertising]
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FOLLOW US

This website uses cookies to provide an optimal user experience.AcceptRead More

[H1] Blog
[IMG: answer engine optimization]
What Is Answer Engine Optimization (AEO) and How It Differs from Traditional SEOMay 18, 2026May 18, 2026|On-Page SEOAccording to Search Engine Land, December 2025, Google AI Overviews drove a 61% drop in organic click-through rates for informational queries, while brands cited in those Overviews saw their paid and organic CTR rise simultaneously. That split tells you everything...continue reading
[IMG: how to use zero click]
How to Use Zero-Click Search for Better Website VisibilityMay 15, 2026May 18, 2026|On-Page SEOAccording to the Zero-Click Search Study, SparkToro, 2024, 58.5% of all U.S. Google searches end without a single click to any website, meaning more than half of your potential audience is getting answers directly on the search results page without...continue reading
[IMG: seo and geo]
Do You Need Both SEO and GEO for Your Website? Here’s WhyMay 11, 2026May 18, 2026|On-Page SEOYes, you need both, and the gap between businesses that understand this and those that don't is widening fast.   According to the State of Organic Marketing Report, Search Engine Journal, Q1 2026, B2B technology queries triggering AI search results...continue reading
[IMG: saas link building]
How to Build an Effective SaaS Link Building Strategy: Expert TipsMay 7, 2026May 18, 2026|On-Page SEOAccording to the State of SEO Report, Search Engine Journal, Q1 2024, 53% of all trackable website traffic comes from organic search, making link building one of the highest-leverage investments a SaaS company can make for long-term growth.   But...continue reading
[IMG: saas seo mistakes]
7 Major SaaS SEO Mistakes That Are Hurting Your RankingsMay 5, 2026May 18, 2026|On-Page SEOAccording to research by Digital World Institute, only 19% of SaaS companies actively optimize their underperforming pages, even though doing so can lift site-wide traffic by 10-15%. The majority of SaaS businesses aren't losing rankings because their product is wrong...continue reading
[IMG: ai search optimization for saas]
AI Search Optimization for SaaS: 10 Best Practices for SuccessApril 28, 2026May 18, 2026|On-Page SEOAccording to a March 2026 multi-source analysis by Averi covering 680 million AI citations, 73% of B2B buyers now use AI tools like ChatGPT and Perplexity in their purchase research process. For SaaS companies, that stat represents a structural shift...continue reading
[IMG: saas seo]
SaaS SEO in 2026: Proven Strategies That Drive Organic GrowthApril 22, 2026May 18, 2026|On-Page SEOAccording to the State of Marketing Report, HubSpot, 2026, website, blog, and SEO ranked as the top ROI channel for B2B companies, outperforming paid social, email, and outbound combined. Yet for most SaaS founders and growth teams, organic search still...continue reading
[IMG: optimizing content for ai search engines]
How to Optimize Content for AI Search Engines? 6 Key Techniques That Actually WorkApril 13, 2026April 15, 2026|On-Page SEOMost content teams are still writing for the 2019 version of search: rank on page one, earn the click, win the traffic. That model worked. Now it competes with a different reality: AI search engines that synthesize answers directly inside...continue reading
[IMG: long form vs short form content]
Long Form vs Short Form Content: Which Wins in 2026?April 7, 2026April 15, 2026|On-Page SEOEvery content strategist has faced the same fork in the road: should we go deep or go broad? Write a 3,000-word guide or produce 10 punchy social posts? The answer shapes your editorial calendar, your SEO results, and ultimately your...continue reading
[IMG: ranking in ai overviews]
How to Rank in AI Overviews: 10 Proven Strategies for Better Search PlacementApril 3, 2026April 15, 2026|External SEO, Local SEO, On-Page SEOGoogle AI Overviews now reach 1.5 billion users every month across more than 200 countries. They appear at the top of the SERP before any organic result, and they're changing which brands get seen first and which ones disappear from...continue reading1
2
3
…
7
8
Next Search

The future belongs to those who believe in the beauty of their dreams.
Explore Projects
CATEGORIES
Company news 6
Digital Health Marketing 20
E-mail marketing 1
External SEO 21
Local SEO 10
On-Page SEO 37
Social media marketing 2

Popular Posts
[IMG: Search engine promotion or pay-per-click advertising]
SEO vs. PPC – Statistical…February 4, 2019
[IMG: SEO and PPC comparison for health sector]
SEO vs. PPC Comparison for…May 18, 2019
[IMG: Digital technologies and trends for healthcare brand]
Digital Health Trends for 2019June 7, 2019
[IMG: MRank Modular System]
MRank and healthcare brand promotion…September 30, 2019TAGS CLOUDactive outreach
ai overview affects on seo
ai search optimization
backlink quality over quantity
backlinks
Bad for SEO
best seo company
Clutch
common seo mistakes​
content marketing
designrush
Digital marketing
Drop in Website Traffic
Elements of On-Page SEO
email marketing
external seo strategy
external seo techniques
generative engine optimization
google ai overview
how long does seo take to work
how to choose the best seo company
how to measure seo success
how to migrate a site without losing traffic
link building strategy
local seo for small businesses
measure seo success
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optimize site for ai search algorithms
outreach link building
passive outreach
pay per click
Repeat Info
Save Money with SEO
search engine optimization
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seo and smm
seo and social media marketing
seo for lawyers
seo mistakes to avoid
seo success
seo vs social media marketing
site migration
video marketing
what is geo
why local seo is important for small business
FOLLOW US

This website uses cookies to provide an optimal user experience.AcceptRead More

About UsdevenupApril 3, 2017March 7, 2025
[H2] Our lead team
Eugene SharpCo-Founder & SEO StrategistEugene has strong experience as a brand strategist and marketing expert. Combining digital marketing, software engineering education and technical knowledge, he adds growth business value to each project.
Dima ShatyrCo-Founder & Strategy ConsultantBeing an experienced digital strategy consultant and having a PhD in philosophy, Dima looks at business processes from the inside and helps businesses to expand, improve their revenue and succeed.
Alex ShulyakGeneral PM / Head of SEOAlex is set up and manages internal processes between digital marketing teams to deliver quality flow on each project. He has strong experience in digital marketing, SEO, and great organizational skills.
Olha T.Сontent Marketing LeadOlha builds advanced SEO content strategies and helps businesses attract new leads via blogs. Combining deep keyword research and strong topic understanding, she creates strategies that bring great results.
Ivan P.Off-Page SEO LeadIvan implements comprehensive Off-page SEO methods to attract high-quality links and make sure that the authority of the domain will grow rapidly and affect the ranking in a positive way for great results.
David K.On-page SEO LeadDavid has extensive experience as an On-Page and Off-Page SEO specialist. He knows how to prepare website pages for indexation and how to generate organic ranking growth with White Hat SEO techniques.
Max P.Business Analyst LeadCombining extended entrepreneurship experience with deep marketing knowledge, Max helps startups find strong and weak sides in their products from a business success point of view.
Vlad K.Off-page SEO LeadVlad has great experience as a healthcare SEO and link building expert. He knows how to spread info about the product and generate growth for the brand.
[H5] Our expertise has been proven over the years
Since our foundation in 2015, our goal has been to use digital technology to connect business with targeted clientsDevenup Agency provides full-cycle SEO services for your business. For each particular SEO case, we use a custom strategy and combine multiple platforms and sources of organic traffic. We help to attract targeted leads from Google, Bing, Amazon, Youtube, and other search engines.
Being a data-driven and result-oriented agency we focus on increasing your online visibility with high-end SEO consulting and management services with solutions designed to fit your budget. We’ve worked with dozens of the world’s projects to optimize campaigns across low and highly competitive keywords in search results.
We have strong SEO expertise in healthcare, fintech, e-commerce, legal, SaaS, and a bunch of other industries and directions.
EXPLORE SERVICES
[H5] We provide high-quality and cost-effective digital marketing services for healthcare business
[H4] Search engine optimization - 8+ years Experience
[H4] Paid Search Campaigns - 5+ years Experience
[H4] On-page SEO Services - 8+ years Experience
[H4] Off-page SEO Service - 8+ years Experience
[H4] Multiplatform SEO Services - 3 years Experience

Don’t worry, you’re in safe hands.
[H6] We are committed to our customers’ success from start to finish. Our input helps make their solutions.
If you’re looking for a team of experts to build a comprehensive marketing strategy for your website, increase your brand visibility and grow your customer base, then you’ve found who you were looking for. We will be happy to consider any proposals for cooperation and are ready to offer you an audit of your website with the construction of an initial strategy!
Meet us

Make your business visible
[H5] Let’s boost your traffic and sales!
We’re always ready to take on new challenges, dive into complex projects, and use our extensive experience in marketing and IT to help your business succeed online.
Postal AddressShevchenko street 162A, Chernihiv, 14020, Ukraine
General Enquirieshello@devenup.com
Business Phone+1-(424)-325-0486

[H1] On-Page SEO
HomeOn-Page SEO
[IMG: answer engine optimization]
What Is Answer Engine Optimization (AEO) and How It Differs from Traditional SEO18 May 202618 May 2026|On-Page SEOAccording to Search Engine Land, December 2025, Google AI Overviews drove a 61% drop in organic click-through rates for informational queries, while brands cited in those Overviews saw their paid and organic CTR rise simultaneously. That split tells you everything...continue reading
[IMG: how to use zero click]
How to Use Zero-Click Search for Better Website Visibility15 May 202618 May 2026|On-Page SEOAccording to the Zero-Click Search Study, SparkToro, 2024, 58.5% of all U.S. Google searches end without a single click to any website, meaning more than half of your potential audience is getting answers directly on the search results page without...continue reading
[IMG: seo and geo]
Do You Need Both SEO and GEO for Your Website? Here’s Why11 May 202618 May 2026|On-Page SEOYes, you need both, and the gap between businesses that understand this and those that don't is widening fast.   According to the State of Organic Marketing Report, Search Engine Journal, Q1 2026, B2B technology queries triggering AI search results...continue reading
[IMG: saas link building]
How to Build an Effective SaaS Link Building Strategy: Expert Tips07 May 202618 May 2026|On-Page SEOAccording to the State of SEO Report, Search Engine Journal, Q1 2024, 53% of all trackable website traffic comes from organic search, making link building one of the highest-leverage investments a SaaS company can make for long-term growth.   But...continue reading
[IMG: saas seo mistakes]
7 Major SaaS SEO Mistakes That Are Hurting Your Rankings05 May 202618 May 2026|On-Page SEOAccording to research by Digital World Institute, only 19% of SaaS companies actively optimize their underperforming pages, even though doing so can lift site-wide traffic by 10-15%. The majority of SaaS businesses aren't losing rankings because their product is wrong...continue reading
[IMG: ai search optimization for saas]
AI Search Optimization for SaaS: 10 Best Practices for Success28 April 202618 May 2026|On-Page SEOAccording to a March 2026 multi-source analysis by Averi covering 680 million AI citations, 73% of B2B buyers now use AI tools like ChatGPT and Perplexity in their purchase research process. For SaaS companies, that stat represents a structural shift...continue reading
[IMG: saas seo]
SaaS SEO in 2026: Proven Strategies That Drive Organic Growth22 April 202618 May 2026|On-Page SEOAccording to the State of Marketing Report, HubSpot, 2026, website, blog, and SEO ranked as the top ROI channel for B2B companies, outperforming paid social, email, and outbound combined. Yet for most SaaS founders and growth teams, organic search still...continue reading
[IMG: optimizing content for ai search engines]
How to Optimize Content for AI Search Engines? 6 Key Techniques That Actually Work13 April 202615 April 2026|On-Page SEOMost content teams are still writing for the 2019 version of search: rank on page one, earn the click, win the traffic. That model worked. Now it competes with a different reality: AI search engines that synthesize answers directly inside...continue reading
[IMG: long form vs short form content]
Long Form vs Short Form Content: Which Wins in 2026?07 April 202615 April 2026|On-Page SEOEvery content strategist has faced the same fork in the road: should we go deep or go broad? Write a 3,000-word guide or produce 10 punchy social posts? The answer shapes your editorial calendar, your SEO results, and ultimately your...continue reading
[IMG: ranking in ai overviews]
How to Rank in AI Overviews: 10 Proven Strategies for Better Search Placement03 April 202615 April 2026|External SEO, Local SEO, On-Page SEOGoogle AI Overviews now reach 1.5 billion users every month across more than 200 countries. They appear at the top of the SERP before any organic result, and they're changing which brands get seen first and which ones disappear from...continue reading1
2
3
4
Next Search

The future belongs to those who believe in the beauty of their dreams.
Explore Projects
CATEGORIES
Company news 6
Digital Health Marketing 20
E-mail marketing 1
External SEO 21
Local SEO 10
On-Page SEO 37
Social media marketing 2

Popular Posts
[IMG: Search engine promotion or pay-per-click advertising]
SEO vs. PPC – Statistical…February 4, 2019
[IMG: SEO and PPC comparison for health sector]
SEO vs. PPC Comparison for…May 18, 2019
[IMG: Digital technologies and trends for healthcare brand]
Digital Health Trends for 2019June 7, 2019
[IMG: MRank Modular System]
MRank and healthcare brand promotion…September 30, 2019TAGS CLOUDactive outreach
ai overview affects on seo
ai search optimization
backlink quality over quantity
backlinks
Bad for SEO
best seo company
Clutch
common seo mistakes​
content marketing
designrush
Digital marketing
Drop in Website Traffic
Elements of On-Page SEO
email marketing
external seo strategy
external seo techniques
generative engine optimization
google ai overview
how long does seo take to work
how to choose the best seo company
how to measure seo success
how to migrate a site without losing traffic
link building strategy
local seo for small businesses
measure seo success
On-Page SEO Checklist
optimize site for ai search algorithms
outreach link building
passive outreach
pay per click
Repeat Info
Save Money with SEO
search engine optimization
SEO
seo and smm
seo and social media marketing
seo for lawyers
seo mistakes to avoid
seo success
seo vs social media marketing
site migration
video marketing
what is geo
why local seo is important for small business
FOLLOW US

This website uses cookies to provide an optimal user experience.AcceptRead More

What Is Answer Engine Optimization (AEO) and How It Differs from Traditional SEOdevenupMay 18, 2026May 18, 2026According to Search Engine Land, December 2025, Google AI Overviews drove a 61% drop in organic click-through rates for informational queries, while brands cited in those Overviews saw their paid and organic CTR rise simultaneously. That split tells you everything about where search visibility is heading and what it now costs to miss it.

If your business relies on organic traffic, you’ve probably noticed that rankings alone don’t generate the same results they once did. More searches end before a click happens. More answers appear directly on the results page. More buyers form opinions through AI tools before they ever reach a website. These aren’t temporary fluctuations; they’re structural changes in how people search.

Answer engine optimization (AEO) is the practice of structuring content so that search engines, AI assistants, and chatbots can extract and present it as a direct answer to a user’s question, without necessarily requiring a click. It targets featured snippets, People Also Ask boxes, Google AI Overviews, voice assistant responses, and AI platform citations such as ChatGPT and Perplexity.

AEO doesn’t replace traditional SEO. It builds on it. But the two disciplines optimize for different outcomes, and understanding the difference is what allows you to capture visibility at every stage of how buyers now search.

[IMG: answer engine optimization]

[H2] What Exactly Is Answer Engine Optimization?
AEO is purpose-built for the way search has evolved. Rather than optimizing for a list of ranked blue links, AEO optimizes for being the answer itself.

When a user types “what is the best project management tool for remote teams?” into Google, they may never scroll past the AI Overview that appears at the top of the page. When someone asks Alexa or Siri a question, they hear one answer, not ten results. When a buyer researches vendors in ChatGPT, they receive a synthesized response that either includes your brand or doesn’t. AEO is the discipline that determines whether your content is the one being surfaced in each of these scenarios.

AEO seeks to answer. Traditional SEO seeks to rank. Instead of competing for a top-10 link position, AEO prioritizes concise, verifiable, well-structured responses that engines can surface with minimal friction. The user gets an immediate answer. The business gets visibility, even on zero-click searches.

[H3] The Channels AEO Targets
AEO covers a wider set of surfaces than traditional search rankings:

Featured snippets and answer boxes in Google search results
People Also Ask expandable question panels
Google AI Overviews, which synthesize answers from multiple sources
Voice assistant responses from Siri, Alexa, and Google Assistant
AI chatbot answers from ChatGPT, Perplexity, Gemini, and Copilot
Knowledge panels that display business or entity information directly in search
Each of these surfaces has one thing in common: the answer is presented to the user without requiring a click. For businesses, that means brand visibility can now happen entirely outside your website.

[H3] Why AEO Has Become a Priority in 2026
The scale of the shift is significant. According to SparkToro’s 2024 analysis by Rand Fishkin, 58.5% of Google searches in the United States ended without a click, meaning the majority of searches never produce a website visit at all.

AEO is the strategy that allows businesses to capture value from those zero-click searches, through recognition, authority, and brand recall, even when no visit occurs.

[IMG: answer engine optimization]

[H2] How Does AEO Differ from Traditional SEO?
AEO and traditional SEO share the same foundation (quality content, technical health, and genuine authority), but they diverge in their goals, signals, content formats, and measurement.

Traditional SEO is built around ranking pages. The algorithm evaluates keyword relevance, backlinks, and on-page signals to determine which pages appear in which positions. Users see a list of results and choose which to click. Success is measured in rankings and traffic.

AEO is built around extractability. The system evaluates whether content can be cleanly lifted from the page and presented as a self-contained answer. Users may never reach your page at all. Success is measured in citation frequency, featured snippet wins, and brand presence in AI-generated responses.
[H3]
[H3] AEO vs Traditional SEO: Side-by-Side

Dimension
Traditional SEO
Answer Engine Optimization (AEO)
Primary goal
Rank in the top 10 organic results
Be selected as the direct answer
Content format
Long-form, keyword-rich, detailed
Concise, self-contained, question-led
Key optimization signals
Backlinks, keyword density, metadata
Schema markup, FAQ structure, entity clarity
Success metric
Rankings, organic traffic, CTR
Featured snippet wins, AI citation rate
User behavior
Clicks through to your site
Receives an answer without leaving the platform
Primary channels
Google, Bing SERP
Snippets, AI Overviews, voice search, chatbots
Content structure
Comprehensive and scannable
Precise and extractable
[H3]
[H3] Where the Signals Diverge
Traditional SEO rewards backlinks as its primary authority signal. A page with more high-quality links from reputable domains tends to rank higher. AEO is more interested in content clarity and entity recognition: whether the content clearly answers a specific question, whether the author and publisher are verifiable, and whether structured data helps the engine interpret the page accurately.

Schema markup, particularly FAQ schema, HowTo schema, and Article schema, plays a much larger role in AEO than in traditional SEO. These structured data formats tell AI systems what a piece of content is, who wrote it, and how its parts relate to each other. Without them, AI platforms have to infer meaning from unstructured text, which reduces the probability of citation.

For a deeper look at how traditional and AI-powered optimization strategies differ, read GEO vs SEO: key differences that affect your visibility.

[H3] How Content Format Differs Between AEO and SEO
Traditional SEO content is typically long-form and comprehensive. A well-optimized blog post covers a topic in depth, integrates related keywords naturally, and provides value through breadth.

AEO content is structured around the question, not around the topic. Each section should be able to stand alone as a complete, citable answer. This means opening sentences that directly answer the implied question, FAQ sections formatted for extraction, and paragraphs short enough that an AI engine can quote them without needing to truncate or rewrite.

The two formats are not mutually exclusive. A long-form blog post can include both comprehensive topic coverage (for SEO) and clearly extracted answer blocks (for AEO). In practice, the best-performing content in 2026 is written to serve both purposes simultaneously.
[H2] What AEO Looks Like in Practice
Understanding the theory is straightforward. Knowing how to apply it is where most businesses stall.

Here are the concrete tactics that distinguish AEO-optimized content from standard SEO content:

Lead every section with a direct answer. After each heading, the first sentence should answer the question that the heading implies. Don’t build to the answer. State it, then provide evidence and context.
Add FAQ sections to your key pages. FAQ content mirrors how people phrase questions in voice search and AI chat. Each question-answer pair becomes a discrete, citable unit. Mark them up with the FAQPage schema so engines can extract them cleanly.
Implement structured data consistently. Use FAQPage, HowTo, Article, and SoftwareApplication schema where relevant. This doesn’t get you cited automatically, but it makes your content easier for AI systems to interpret and classify accurately.
Write answer-length paragraphs. For sections targeting featured snippets or AI citations, keep individual paragraphs to 40-60 words. This aligns with the answer capsule length that AI Overviews and voice assistants prefer for extraction.
Verify your entity signals. Make sure your business name, founder name, product names, and category are clearly and consistently stated across your website, your Google Business Profile, your Wikipedia or Wikidata presence (if applicable), and third-party review platforms. AI systems cross-reference these to confirm credibility.
For a step-by-step guide to optimizing content so AI engines can retrieve and cite it, read how to optimize content for AI search engines.

[IMG: answer engine optimization]

[H2] What Are the Risks of Ignoring AEO as a Business Owner?
AEO isn’t just a technical upgrade to SEO. Ignoring it carries specific business risks that are worth naming plainly.

Invisible in AI-generated shortlists. When a buyer asks ChatGPT or Perplexity to recommend vendors in your category, unoptimized businesses are simply absent from the response. This happens before any click, any ad impression, or any search ranking comes into play.
Zero-click losses with no recovery. If a competitor’s content wins the featured snippet for a query your buyers commonly search, your page may rank in position two but receive a fraction of the traffic. The user got their answer and moved on.
Misrepresentation in AI answers. AI engines sometimes describe businesses using outdated or inaccurate information pulled from unstructured sources. Businesses that don’t actively structure their content and entity signals have no defense against this. The risk is that buyers form incorrect impressions before ever reaching your site.
Voice search invisibility. Voice assistants read one answer aloud. If your content isn’t structured to win that position, you simply don’t exist for voice-based queries. For local businesses and service providers, this is a meaningful and growing gap.
[H2] How Do AEO and Traditional SEO Work Together?
AEO and traditional SEO are not competing strategies. They are complementary layers built on the same content foundation.

Traditional SEO creates the authority base that AEO draws on. Pages that rank well in Google are more likely to be selected for AI Overviews. Domain authority and topical depth, both core SEO signals, are also signals that increase AI citation probability. A business with strong SEO fundamentals is not starting AEO from zero; it’s adding an optimization layer on top of infrastructure that already exists.

SEO gets your content into the index. AEO gets it into the answer. Running both in parallel means you capture value at every point in the search journey: the user who clicks through to your site, the user who sees your brand in an AI Overview without clicking, and the user who hears your product recommended by a voice assistant.
[H2] AEO Is Not Optional in 2026
Answer engine optimization is the difference between being visible in the search landscape that exists today and being optimized for the one that existed five years ago.

The buyers researching your product category are asking questions to AI tools, hearing answers from voice assistants, and reading AI-generated summaries before they ever open a browser tab. If your content isn’t structured to be extracted, cited, and presented as a direct answer, your competitors’ content will be.

The practical starting point isn’t a full content rebuild. It’s an audit: identify your ten most important buyer queries, run them through Google AI Overviews, ChatGPT, and Perplexity, and check whether your brand appears. What you find will tell you exactly where to focus first.

[H3] Want to Know How Your Website Performs in AI-Generated Answers Right Now?
Get a free SEO and AEO audit from Devenup and find out exactly where your content is being seen, cited, or missed.
[H2] FAQ
[H4] What is answer engine optimization (AEO)?
Answer engine optimization is the practice of structuring website content so that search engines, AI assistants, and chatbots can extract and present it as a direct answer to a user’s question. It targets featured snippets, AI Overviews, voice assistant responses, and AI chatbot citations. Unlike traditional SEO, which focuses on ranking pages, AEO focuses on being selected as the answer itself.

[H4] How does AEO differ from traditional SEO?
Traditional SEO optimizes for ranking in a list of search results and driving clicks to your website. AEO optimizes for being extracted and presented as a direct answer, often without a click occurring at all. The key differences are in content format (concise and extractable vs. comprehensive and keyword-rich), success metrics (citation rate vs. rankings and traffic), and optimization signals (schema markup and entity clarity vs. backlinks and keyword density).

[H4] How does AEO differ from GEO?
AEO focuses on answer extraction: making content clear enough to be lifted directly from a page and presented as a precise answer. GEO (generative engine optimization) focuses on being cited in synthesized, multi-source AI responses. In practice, GEO targets the same AI platforms as AEO but emphasizes brand authority, topical depth, and cross-platform mentions rather than direct answer extraction. Both build on traditional SEO fundamentals.

[H4] Can AEO replace traditional SEO?
No. AEO and SEO optimize for different outcomes and draw on some of the same authority signals. Pages that rank well through traditional SEO are more likely to be selected for AI Overviews, which means SEO performance directly supports AEO visibility. Running only AEO without an SEO foundation typically produces weak results because AI engines use organic ranking as one trust signal.

[H4] How do I start implementing answer engine optimization?
Begin with your most important buyer queries. Structure the content on those pages so each section opens with a direct answer to the question implied by the heading. Add FAQ sections and mark them up with the FAQPage schema. Ensure your business entity information is consistent across your website and third-party platforms. Then audit your content’s performance in Google AI Overviews, ChatGPT, and Perplexity to see where you’re appearing and where you’re not.
answer engine optimization​answer engine optimization vs traditional seowhat is aeo186 Likes

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