Training Example: Hotjar – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Hotjar has evolved into something more powerful
Hotjar is now part of Contentsquare. Together, we’ve built a powerful, easy-to-use platform designed to help you to go from insight to impact, fast. What does this mean for you? Everything you know and love about Hotjar, plus so much more.Book a demoGet started free No credit card required
[H1] Hotjar has evolved into something more powerful
Hotjar is now part of Contentsquare. Together, we’ve built a powerful, easy-to-use platform designed to help you to go from insight to impact, fast. What does this mean for you? Everything you know and love about Hotjar, plus so much more.Book a demoGet started free No credit card required
[H2] Trusted and used by 1.3+ million websites and apps
[H2] All together. All connected.
Why settle for one tool, when you can have it all? Give your team the tools they need to deliver experiences that convert, every time.HeatmapsFind new ways to improve any pageSee where users move, click, and scroll. Identify what’s working—and what’s not—on every page. Combine heatmaps with feedback to answer tough questions about visitor behavior.Session ReplaySee what your users seeWatch real user journeys to quickly spot bugs, confusion, and drop-offs. Get a one-click summary that highlights key moments so you can quickly spot issues. Connect replays with heatmaps and survey responses to get the full picture of what people experience.
FunnelsVisualize user drop-offs across key journeysSee where users drop off, why, and what to do next. Compare funnels across devices or segments, or just ask Sense to pinpoint blockers for youSurveysCollect and analyze user feedbackCreate surveys in seconds and get responses in minutes with 40+ templates and the AI survey generator. Quickly understand results with AI summary reports and sentiment analysis, and invite respondents to follow-up interviews with a click.User testsGet unfiltered feedback on sites and prototypesSee how people interact with your website, product, or early designs—in their own time, no moderator required.
[H2] Everything you love about Hotjar. Now with more power.
Hotjar has joined forces with Contentsquare, alongside Heap, to build a more powerful experience intelligence platform. Soon, you’ll have more ways to understand your users, and improve every step of their journey.Hotjar’s core capabilities aren’t going anywhere. Heatmaps, Recordings (known as Session Replay in Contentsquare), surveys, and feedback tools are still here—easy to use and fast to set up. Product Analytics from Heap is on the way and will roll out over time. Stay tuned!
[H2] The Hotjar you know and love, now even more powerful.
Hotjar is now officially part of Contentsquare—alongside Heap. Together, we’re bringing you deeper insights, smarter decision-making, and faster ways to improve your user experience.Get started free No credit card required
[H2] Integrations
Connect to Google Analytics, HubSpot, Optimizely, and more.
[IMG: Hubspot]
[IMG: Create issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.]
[IMG: Hubspot]
[IMG: Create issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.]
[H2] Build experiences people love, seek and deserve.
It only takes a few minutes to get started. Understand your users, start free, today.Book a demoGet started free No credit card requiredGDPR- & CCPA-readyTrusted by 1,306,323 websites in 180+ countriesYour all-in-one platform for digital experience

Legal / PoliciesBack to legal overview
[H1] Privacy Policy
Date: 17 January 2024Version number: 7.1LanguageEnglish We will NEVER sell Your Personal Data to Third Parties. Hotjar will only share or disclose Personal Data as described in this Privacy Policy. This Privacy Policy applies to Personal Data processed by Hotjar Ltd. (“Hotjar”, “We”, “Us” and “Our”) when You visit www.hotjar.com in addition to any sub-pages that are integrated within it (the “Site”); and/or make use of Hotjar’s Platform. This Privacy Policy explains what Personal Data We collect through Our Site and Platform, how and why We collect it, how We use and disclose the Personal Data We collect and information on how to exercise privacy rights over this Personal Data.We have also included a section on the processing of Personal Data sent to Hotjar from visitors to a Hotjar Enabled Site. We may revise this Privacy Policy from time to time but We will never do so in a manner that compromises Our commitment to respect the privacy of individuals. The most current version of this Privacy Policy governs Our practices for collecting, processing and disclosing Personal Data. We will provide notice via email to Our Customers and on this page of any material modifications to this Privacy Policy. Continued use of Our Site and/or Platform following the effective date of any modifications will constitute acceptance of the modified Agreement (this includes Our Terms of Service, Data Processing Agreement, Acceptable Use Policy and this Privacy Policy).All capitalized terms in this Privacy Policy shall have the same meaning as defined in the Terms of Service and in the Applicable Law.
[H2] Information about Hotjar
Hotjar is a company headquartered in the European Union (EU) that provides Software as a Service (SaaS). Hotjar is a digital experience insights platform that provides visual behaviour insights, in-the-moment feedback, and 1:1 interviews, all in one place.
[H2] Personal Data Collected by Hotjar
The Personal Data We collect depends on whether the individual is:A visitor to the Hotjar SiteA Customer or user (the “User”) of the Hotjar Platform  A Tester who signed up on the Hotjar Platform
[H2] Personal Data collected from a visitor of the Hotjar Site
This section applies to Personal Data Hotjar collects from visitors to the Hotjar Site (hotjar.com) or any of Our sub-sites or sub-domains (e.g. help.hotjar.com, etc.). Any Personal Data provided by a visitor to Our Site will be used only as described in this Privacy Policy and Hotjar’s Acceptable Use Policy.
[H3] Usage Data
When someone visits the Hotjar Site, We may temporarily store the name of their internet service provider, IP address, the website they visited Us from, the parts of Our Site they visit, the date and duration of the visit, and information from the device (e.g. device type, operating system, screen resolution, language, country you are located in, and web browser type) used during their visit or other similar information that helps Us understand your behaviour on our Site. We process this usage data to facilitate access to Our Site (e.g. to adjust Our Site to the devices that are used). We may use this data to analyze, develop, improve, secure or optimize the use, function and performance of Our Sites, or to make sure We are reaching out to the right audience. Wherever possible, we will use usage data in an aggregated and/or anonymized form. Depending on the context, the legal basis for this data processing is Article 6(1)(a) and Article 6(1)(f) GDPR.
[H3] Cookies
Cookies are small data files transferred onto computers or devices. Hotjar uses cookies to process information including standard internet log information and details of the visitor’s behavioral patterns upon visiting Our Site. This is done to:operate Our Site;provide visitors to Our Site with a better experience by providing Us with insights on how visitors use Our Site; and for marketing purposes, as detailed below.For more info about the cookies We make use of, please visit Our Cookie Information page.
[H3] Contacting Us
Visitors to Our Site have the opportunity to contact Us to ask Us questions, for example via a contact form, where We ask for contact information (e.g. name, email address etc.). We use this data solely in connection with answering the queries We receive. If a visitor to Our Site receives emails from Us, We may use certain analytics tools, to capture data such as when the email is opened or when any links or banners in the email have been clicked. This data helps Us understand the effectiveness of Our communications and marketing campaigns. The legal basis for this processing is Article 6(1)(f) GDPR.
[H2] Personal Data collected from Hotjar’s Customers, Users and Testers
This section applies to Personal Data Hotjar collects from its Customers, Users and Testers when making use of Hotjar’s Platform. When someone signs up for an account with Hotjar, contacts Our customer support for assistance, or subscribes to Our content or special offers, We may ask for additional Personal Data such as their name, email address and additional details about them or the organization they represent. We will solely process this Personal Data to provide Our Platform in accordance with Article 6(1)(b) GDPR. If you are a User of Our Platform on behalf of a Hotjar Customer that has concluded this Agreement with Hotjar, the legal basis for Hotjar to process your Personal Data is Article 6(1)(f) GDPR. Please refer to Our Terms of Service for further details on signing up and using Our Platfor.We temporarily store IP addresses of Customers, Users and Testers of Our Platform for associated performance metrics (i.e. data related to how well Our Platform performs) and to monitor and track application errors. We will never access these IP addresses without any operational or security need. We automatically delete these IP addresses within thirty (30) calendar days.The legal basis for this data processing is Article 6(1)(f) GDPR. We may use technical data (such as keypresses, timestamps, etc.) collected through the Platform to analyze, develop, improve or optimize the use, function and performance of Our Site, or to make sure we are reaching out to the right audience. Wherever possible, we will use usage data in an aggregated or anonymized form.A Customer may delete their Hotjar account at any time. Users and Testers may delete their respective accounts through their account settings. After account deletion, We may retain Personal Data (in part or in whole) associated with the Customer, User or Tester to meet any regulatory and reporting requirements for the timeframes stipulated by law and to be able to address customer service issues. Any other Personal Data We were processing relating to Our Customer, Tester and/or Users of that Hotjar account will be deleted permanently within thirty (30) calendar days. This does not apply to any Personal Data collected as part of Customer research within the Engage Product. To maintian the quality of the research data, any research-related Personal Data may need to be kept for a reasonably required time. We may use Personal Data and other Data about Our Customers, Users and/or Testers (including but not limited to demographic information, location information, information about the computer or device from which they access Our Platform) to create, wherever possible, anonymized and aggregated information and analytics. The legal basis for this data processing is Article 6(1)(f) GDPR.The information We collect from Our Customers, Users and/or Testers is disclosed only in accordance with the Agreement and the Applicable Law.
[H3] Personal Data collected from Engage Product Testers
THIS SECTION APPLIES ONLY TO THE REGISTERED TESTERS OF OUR ENGAGE PRODUCTWhen a Tester signs up to the Engage Product, we will ask them to share some Personal Data with Us to create a Tester profile. The Tester profile information will be revealed to Hotjar and Our Customers, who may invite you to usability study interviews ("Interviews"). The Engage Product has been built to connect Testers with the best-matched Customers for their Interviews. Better matches means happier Customers and more payouts for Testers. We analyse the data Testers provide Us with, along with the information about the Tester’s use of Our Platform, to suggest a good Interview match. We collect and process Tester Personal Data to allow Testers to participate in Customer research, as well as for database management, managing contacts and sending messages, analytics, managing Our hosting and backend infrastructure, paying Testers for their service, Tester registration and authentication and displaying content from external platforms. The data categories we will ask Testers to provide in order to build the Tester profile may include but are not limited to, name, age, country of residence, educational background, profession, marital status, phone number and other registration information. This information allows us to effectively match Testers with the right Customers. Testers may also optionally upload an avatar or enter their gender, but can remove this at any time. If a Tester deletes their account, their profile data will be removed too. Depending on the context, the legal basis for this data processing is Article 6(1)(b) GDPR and Article 6(1)(f) GDPR. We will also collect information that relates to how Testers use Our Platform. The categories of Personal Data relating to this include but are not limited to timezone, broad location (town or district), web browser, operating system and the device used, referral sources, email engagement data, data on how you use the Engage Product (including last login date and frequency) and account signup date. This information allows Us to personalize the Engage Product to Testers’ needs and to improve Our Engage Product. We do not collect precise, real-time information about the location of a Tester’s device. We delete (or anonymize) such Tester Personal Data as soon as you cancel your account. The legal basis for this data processing is Article 6(1)(f) GDPR. On an entirely voluntary basis, Testers may choose to connect their social media account with their Tester profile. This will grant Us read-only access to their social media account and we will store their social media account ID, along with a secure 'access key' that these social media companies provide to Us. If Tester grants Us access, we may also process their email address that is associated with the social media account, name, profile picture, gender and age range, which we may use to enhance Tester profile data on the Engage Product. We use social media account data as a 'quality signal' to confirm that the Engage Product account belongs to a real person and therefore, sharing of social account data may affect the number of Interview invitations a Tester receives. We will never post content to a Tester’s social profile without their permission and we will never request or access their private messages on these accounts. Testers can choose to disconnect their social media accounts at any time, which will prevent Us from being able to access them. Social media account data will also be deleted if you choose to delete your Hotjar account. The legal basis for this data processing is Article 6(1)(a) GDPR. In order to be able to remunerate Our Testers we will process payment related information that Testers share with Us such as PayPal email address, residential address, etc.. We may also need to keep a history of payments made to Testers. This is needed to comply with accounting and legal rules. This data may be kept up to seven (7) years. The legal basis for this data processing is Article 6(1)(b) GDPR.
[H2] Hotjar’s use of Personal Data
[H2] Access and Disclosure to Third Parties
We use a select number of trusted external service providers for certain technical data analysis, processing and/or storage offerings (e.g., IT and related services). These Third Party service providers are carefully selected and meet high data protection and security standards. We only share data with them that is required for the services offered and We contractually bind them to keep any information We share with them as confidential and to process Personal Data only according to Our instructions. The legal basis for such processing would be Article 6(1)(f) GDPR.In addition to services providers, other categories of Third Parties may include:Vendors/public institutions. To the extent that this is necessary in order to make use of certain services requiring special expertise (such as legal, accounting or auditing services) We may share Personal Data with vendors of such services or public institutions that offer them (e.g. courts). The legal basis of this data processing is Article 6(1)(f) GDPR.Disclosure in the Event of Merger, Sale, or Other Asset Transfers. If We are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then Data may be sold or transferred as part of such a transaction, as permitted by law and/or contract. The legal basis for such processing would be Article 6(1)(f) GDPR.Other than the cases mentioned above, We will only transfer Personal Data to Third Parties without express consent in accordance with Article 6(1)(a) GDPR or if We are obliged to do so by statutory law or by instruction from a public authority or court as outlined in Our Terms of Service.
[H2] Communication Purposes
We may occasionally send notification emails about updates to Our product, legal documents, customer support or for marketing purposes. To the extent required by Applicable Law, We will only send such messages if We have obtained consent in accordance with Article 6(1)(a) GDPR. In all other cases, the legal basis of this data processing is Article 6(1)(f) GDPR. Except for cases where We are required to do so by law (e.g. notification of a data breach, providing you with important information about your account, updating our legal documents, etc.), recipients of Our communication shall have the opportunity to unsubscribe from receiving these messages free of charge. We process requests to be placed on do-not-contact lists as required by Applicable Law.
[H2] Marketing Purposes
We use Personal Data given to Us by Hotjar’s Customers, Users, Testers and/or visitors to Our Site to target advertisements to:Hotjar’s Customers, Users, Testers and/or visitors to Our Site to keep them informed about Hotjar and any product changes we make; andPotential new Customers or Testers that appear to have shared interests or similar demographics. The legal basis of this data processing is Article 6(1)(f) GDPR.We do this by sharing Personal Data with Third Party marketing platforms that have high privacy and confidentiality standards and which have gone through a legal and se

PRODUCT / HEATMAPS
[H1] Hotjar Heatmaps are now part of Contentsquare.
Same easy-to-use heatmaps — now with Attention Maps, and the ability to compare behaviors side by side across journeys.Identify what is working - fastSee what grabs users’ attention. Or the buttons and content they completely miss.Know what frustrates users, and whyRage clicks maps show you where users get frustrated. Dive into replays to understand why.Compare side-by-sideView heatmaps of different test variations, devices, metrics, or timeframes to see what’s working, what's not — and why.
[H2] The world’s largest sites have built 7.5M+ heatmaps with Hotjar and Contentsquare.
[H2] Start using Heatmaps in Contentsquare
Everything you loved about Hotjar’s heatmaps - now with more power. Trusted by 1.3+ million websites and apps. Book a demoGet started free No credit card required
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GDPR- & CCPA-readyUnlimited heatmaps on all plansYour all-in-one platform for digital experience

PRODUCT / SESSION REPLAY
[H1] Hotjar Recordings are now Session Replay in Contentsquare
Same replays you relied on — now enhanced with AI summaries, error detection, and up to 20× more sessions.Uncover the unexpectedWatch real user sessions to discover hidden blockers, confusing flows, and moments of hesitation.Find key insights in secondsGet a one-click replay summaries that highlight key moments so you can quickly spot issues and focus on what matters.Find and fix bugs, fastIdentify errors and performance issues right from your session replays—so you can act fast and fix what’s broken before it impacts users.Get buy-in for your ideasUse real user sessions to convince stakeholders with evidence, not opinions.
[H2] Hotjar and Contentsquare track over 1.7 billion sessions each year
[H2] Start using Session Replay in Contentsquare
Everything you loved about Hotjar Recordings — now with AI-powered summaries, frustration detection, and up to 20× more sessions. Trusted by 1.3+ million websites and appsBook a demoGet started free No credit card required
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GDPR- & CCPA-readyPrivacy-first script built for site speedYour all-in-one platform for digital experience

PRODUCT / FUNNELS
[H1] Hotjar Funnels are now part of Contentsquare
Now with Sense Chat doing the heavy lifting for you.Ask questions like “Where are my users dropping off?”, compare journeys across devices, and get clear, practical recommendations, instantly.Understand drop-offs in secondsVisualize each step of the journey and quickly see where users fall off.
Let AI surface what mattersSense identifies key funnel issues, compares segments, and points you toward the fix — no setup needed.See the behavior behind the numbersClick into session replays right from your funnel to watch what happened and why.Compare funnels by segmentsBreak down your funnels by segments to compare conversion performances.
[H2] Trusted by 1,306,323 websites in 180+ countries
[H2] Start analyzing Funnels in Contentsquare
Spot drop-offs, understand why they happen, and fix them faster — with help from AI. Funnels are now also available on the Contentsquare free plan. Trusted by 1.3+ million websites and appsBook a demoGet started free No credit card required
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GDPR- & CCPA-readyWork smarter not harderYour all-in-one platform for digital experience

Product / Surveys
[H1] Hotjar Surveys are now part of Contentsquare
Same easy-to-use surveys and feedback tools — now with 5× more responses on the free plan 2× more on growth.Create surveys in secondsDon’t know what to ask? Type your goal and let AI create the best survey for you, or use one of 40+ free templates to create one in seconds.Analyze with AIGenerate summary reports automatically with AI. Pinpoint issues fast with actionable insights and learn what your users love or hate at a glance.Connect with users at relevant momentsOn-site surveys appear whenever you need them during the user journey. Launch surveys in your preferred style: a popup or a button, by embedding them on your site, or by sending a link.Find out why users leave your siteSpotted a high drop-off rate on a page? Send a survey to customers at the moment they exit to see what drives them away.
[H2] Over 402 million survey responses collected via Hotjar and Contentsquare
[H2] Start using Surveys in Contentsquare
Everything you loved about Hotjar Surveys — now with 5× more responses on Free and 2× more on Growth. Trusted by 1.3+ million websites and appsBook a demoGet started free No credit card requiredUnlimited surveys on paid plansStore survey responses forever
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GDPR- & CCPA-ready