Training Example: Logit.hr – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Konzultanska smo tvrtka koja Vam pomaže generirati upite online putem Vaših poslovnih web stranica. Pomažemo tako što Vas savjetujemo prije, tijekom i nakon razvoja novog weba, i to u dva aspekta:
Unaprjeđujemo SADRŽAJ Vašeg webaSadržaj su riječi koje napišete i medijske datoteke koje prikazujete na webu da biste marketinški komunicirali s kupcima.
Unaprjeđujemo ARHITEKTURU stranica Vašeg webaArhitektura je način prezentiranja i oblikovanja sadržaja na stranici weba. To je način isticanja i dizajna važnih elemenata te njihov poredak na stranici.
Područje djelovanja gdje se susreću sadržaj i arhitektura stranica weba zove se dizajn sadržaja. Kvalitetnijim dizajnom sadržaja pomažemo Vam doprijeti do umova i srca Vaših budućih kupaca.

Sve usluge na jednom mjestu

(Sažetak onog što radimo u 12 sekundi)

[H2] Kako vam možemo pomoći?

[H3] EDUKACIJE
Edukacije  za transfer znanja i vještina
Besplatan edukativni video podcast LOGIT LIVE o strategijama i taktikama B2B digitalnog marketinga
Besplatni članci u našem Centru učenja

[IMG: Logit teachers content writing and website layout.]

[H3] SAVJETOVANJE
Savjetovanje o razvoju sadržaja
Savjetovanje o razvoju web stranica
Izrada studije unaprjeđenja web stranica

[IMG: Professional digital marketing services]

[H3] RJEŠENJA
Projektiranje i planiranje web stranica
Usluge pisanja sadržaja web stranica

[IMG: Done-for-you services: copywriting, wireframing]

[H2] Primjer našeg rada
[H3] Matdat.com studija slučaja: kako smo uslugom savjetovanja pomogli klijentu razviti kompleksan novi poslovni web
Matdat.com jedinstvena je online platforma na području tehničkih znanosti koja inženjerima i znanstvenicima pruža tri integrirane usluge: pristup bazi podataka o svojstvima materijala, direktorij pružatelja usluga vezanih uz materijale, te repozitorij za podatke o znanstvenim istraživanjima. Logit je projektu redizajna novog weba pomogao s uslugama savjetovanja za razvoj weba, izrade skica (wireframeova) i pisanja sadržaja.
Pročitajte studiju slučaja

[IMG: matdat.com case study: how we helped reimagine a complex IT services website]

Jeste li spremni predstaviti nam Vaš projekt?

Popričajte s nama

Izdvojena, POTPUNO NOVA usluga:
[H2] Mini video recenzija web stranica Vaše tvrtke
Stručnjakinja za projektiranje poslovnih web stranica snimit će 15-minutnu video recenziju u kojoj će vam KONKRETNO pokazati što valja, a što ne valja na Vašem webu.
Više o usluzi

[IMG: LOGIT LIVE: besplatni video show o digitalnom marketingu i prodaji]

Naš novi edukativni video podcast:
[H2] LOGIT LIVE (PON u 12h)
LOGIT LIVE je novi video podcast koji streamamo uživo, a koji B2B tvrtke educira i inspirira o tome kako uspjeti na tržištu pomoću digitalnog marketinga i digitalne prodaje. Show možete gledati uživo i 100% besplatno online putem Youtubea, LinkedIna i Facebooka.
O LOGIT LIVE showu

[IMG: Four Levels of Content Marketing Mastery]

Izdvojeni članak iz našeg Centra učenja:
[H2] Uvod u četiri razine umijeća sadržajnog marketinga
U ovom članku (na engleskom jeziku) objašnjavamo glavne razlike između četiri razine umijeća sadržajnog marketinga te diskutiramo zašto je za uspjeh sa sadržajnim marketingom najvažnije početi s malim, ali konzistentnim koracima.
Pročitajte članak

[IMG: How to Write Content for a Careers Website Page]

Izdvojeni proizvod:
[H2] Kako napisati sadržaj stranice weba 'Karijere' [PRIRUČNIK]
Ako planirate dodati stranicu 'Karijere' na Vaš web ili redizajnirati staru, u ovoj radnoj bilježnici na jednom ćete mjestu dobiti rezultate našeg istraživanja drugih kvalitetnih webova, inspiraciju, savjete, i praktične primjere. NAPOMENA: proizvod je na engleskom jeziku.
Preuzmite proizvod

[IMG: Istraživanje (2015): marketinška učinkovitost web stranica hrvatskih B2B izvoznika]

Besplatno istraživanje:
[H2] Istraživanje marketinške učinkovitosti web stranica hrvatskih B2B izvoznika
2015. godine proveli smo istraživanje web stranica 189 hrvatskih izvoznika i izradili edukativni izvještaj iz kojeg ćete saznati: zašto baš izvozne B2B tvrtke trebaju nadprosječno kvalitetne web stranice, koji su web sadržaji ključni da biste dobivali više upita i kako točno nedostatak tih sadržaja smanjuje prodaju rezultate.
Preuzmite besplatno istraživanje

Ne znate odakle početi? Zatražite besplatnu procjenu Vaših potreba i mogućnosti.

Popričajte s nama

[H2] O Logitu
Mala smo konzultantska tvrtka specijalizirana za poboljšanje sadržaja i arhitekture poslovnih (B2B) web stranica. Saznajte više o nama.
Od 2002. godine radimo s iskusnim tehnološkim tvrtkama, pružateljima IT rješenja i davateljima poslovnih usluga koji žele unaprijediti svoje web stranice da bi im one donosile više upita zainteresiranih kupaca. Upoznajte naše klijente.
Na našem blogu možete pratiti naše aktivnosti.

Oops! There is nothing here! It's probably because we've moved things around a bit.
[H2] We're Logit, a Digital Marketing Consultancy
In July 2015 we published a new version of this website. Many things have changed: read an announcement about the changes.
[H2] Go Here Next

this is our new homepage
these are our new digital marketing services
these are our new products
this is our contact page
this is the page about us
this is our jobs and careers page
this is our blog
subscribe to our newsletter
read our original research in the domain of B2B digital marketing

Could your in-house marketing team use a little strategic guidance? Gain uninterrupted access to an outsourced digital marketing specialist with 20+ years of experience. We promise to deliver honest and expert advice.​
We can help you with the following digital marketing disciplines:
website consulting
content consulting
digital marketing strategy consulting

View Options and Prices

[IMG: Monthly Consulting]

[H2] B2B Companies We're Working With

[IMG: Business technology companies]

[H3] Business Technology

[IMG: IT solution providers]

[H3] IT Solution Providers

[IMG: Business service / product companies]

[H3] Business Services

[H2] Website Consulting

Thinking of building or redesigning your website?
YOU = expert in *your* business.
WEB DEVELOPERS = experts in the *technology* aspect of building a website.
WEBSITE CONSULTANTS = experts in the *business* aspect of building a website.
A good website consultant is an expert you bring on a project to ensure your company is succesful online. She will figure out how to achieve your business goals online because:
Her main business is to figure out how to communicate your competitive advantages online.
Because she knows how website technologies work, she can help you communicate your requirements to the development team.
Here's what we can do for you:
create website project documentation (you need it before hiring a web development agency)
website planning (information architecture, achieving marketing and sales goals)
website improvement (architecture, usability, content, design)
managing the website development project (working with other experts on creating and launching your website)

We help you answer the questions such as these:
How do we motivate the visitors to contact us online? The answer is much more complex than "put a web form on the contact page".
What do we do to look professional online? A professional look is the result of dozens of factors coming together.
How should we structure the website and the pages? Good information architecture helps your customers find what they're looking for on your website.
How should products and services be categorized? Present your products and services the way your customers think about them, not the way your company sees them.
What should we put on our homepage? Your homepage is often the beginning of the customer's journey. Help your customers choose, evaluate, decide, and order.
What should product / service descriptions look like? The layout and the content of these pages is essential because this is where customers decide (not) to buy.

[H2] Content Consulting

Writing your website content in-house? A content consultant reviews your website content in order to make it persuade and sell:
content audit: an actionable birds-eye view assessment of the content you have planned for your website
content re-write: making it clearer and customer-centric
content design: making the most important content stand out
We can help you improve anything written on your website:
sales and marketing copy that goes on your landing pages and website pages
articles: blog posts, news pieces, FAQ items
major content pieces such as ebooks, white papers, downloadable resources
micro-copy: text on call-to-action buttons, labels on forms, (sub)headings, menu items...

We guide your decisions on content topics such as these:
Which content do we use to persuade the reader? Depending on your business, certain content types - such as white papers or references or news articles - may be required to reach your goals.
How much content is enough? The amount of content on your product / service description pages is important.
What exactly do we write to influence the visitor? If you know the questions your visitors want to find answered on your website, it gets easier generate a business lead online.
How should website content be interconnected? Connect your content so that visitors flow naturally from page to page in the direction of making a contact with you.
Which content belongs to which web page? Did you forget to publish an important piece of information on your website? We'll notice immediately.
How should content be laid out for maximum visibility? Content should be designed well so that important information is easily found on the page.

[H2] Digital Marketing Strategy Consulting

You should hire a digital marketing strategy consultant if you already have a general marketing strategy, but don't know how to use the digital world to achieve your marketing goals.
A good consultant has a broad experience with everything digital and helps you complete the digital marketing puzzle made of the following individual elements:
website strategy
content marketing strategy
email marketing strategy
social media strategy
Every digital marketing strategy is unique because no two companies are ever alike. That's why we spend ample time with you to get to know the defining elements of your business:
your unique selling proposition / competitive advantage
your products, services, solutions
your ideal customers and how they behave
your direct and indirect competition
the market in which you operate

Examples of issues we help you solve:
What should the primary goal of our website be? Should you go for lead generation or for something else? It depends on what kind of a business you are, how you sell, and how your customers buy.
Content for SEO purposes: how to do it strategically? Google is constantly changing, yet the main principles of SEO haven't changed since the nineties. We help you stay on track with your content.
Should we use Facebook as a B2B company? Maybe you should. We can show you what types of posts work on Facebook, and what you should know about where social media is going in the future.
What should our marketing funnels look like? The more complex your product, the more time it takes to generate a lead online. We help you set up the paths your customers should take online.
Which content should we publish to generate leads? You show us who your customers are and what they want from you and we'll show you how to meet their demands online.
How do we prove our competitive advantage online? Probably the hardest thing to do in business, given the wealth of choice and how informed and smart customers are today.

[H2] Meet Your Consultant

[IMG: Visnja Zeljeznjak, digital marketing consultant at logit.net]

Visnja Zeljeznjak is experienced in a broad range of digital marketing disciplines. She's at her best in website content writing, web page architecture, landing page optimization, and digital marketing strategy.

I have 20+ years of experience in digital marketing. I participated in hundreds of web projects as a marketer, project manager, writer, website architect, or consultant. Oh my, the things I've seen...
I think like an entrepreneur because I am one. Your bottom line is my bottom line. I'm driven by your goals. I quickly become the right hand woman you always wished for.
I will get stuff done and save you both money and time. I fix problems and find creative workarounds. I also don't shy away from rolling up my sleeves and getting my hands dirty.
My advice is actionable and hype-free. To your straightforward question I can give a straightforward answer.
I'm always available to you. 5 days a week, I'm just one phone call / email away.
I'm not afraid to tell you the truth, and I tell it politely. I often bring to light what your own employees may not be telling you due to fear or lack of objectivity.
I won't let you make mistakes amateurs make. My job is to make you look professional online and attract new customers.

[H2] Meet Our Happy Clients

[IMG: matdat.com - materials database and services company]

matdat.com - materials database and services companyWe were brought onto this project to help during redesigning and rewriting the website.

[IMG: ciklopea.com - language service provider]

ciklopea.com - language service providerAs a consultant to Ciklopea's marketing team, we help with creating landing pages, content, and marketing strategy.

I wanted to thank you for today and tell you that you really helped a lot. I'm very happy that I found a business mentor who's perfectly aligned to my needs, and whom I can ask anything. What's more, you give me valuable answers, you're a woman, and you understand the industry I'm in  - there aren't many like you out there :D

A consulting client

[H2] Choose a Consulting Model That Best Describes Your Needs

PER HOUR
Ideal if you need a fast solution to a very specific issue / problem. Recommended plan if you want to test-drive our consulting services for a bigger project.
Fee: 100 EUR (one-time, non-recurring)
Includes 2 hours of consulting work (preparation + live session)
No monthly commitment

PROJECT-BASED
Ideal if you need guaranteed, uninterrupted access to a specialist for a limited time, i.e. for the purposes of completing a months-long project (website redesign, content writing, digital marketing campaign, etc.)
Fee: starting from 800 EUR / month (16 consulting hours)
Minimum commitment: 1 month

RETAINER
Ideal for guaranteed, uninterrupted access to a specialist every month.
Fee: starting from EUR 400 / month (for a block of 8 consulting hours)
Minimum commitment: 1 month
10% discount available for a 12-month commitment

Request a Quote

Custom / on demand models are available. Our base hourly fee is 50 EUR.

[H2] Answers You're Looking For

[H4] What digital marketing consulting is, and what it is not?+
[H5] What Consulting Is
Consulting helps executives make smarter decisions. It's a business service aimed at busy managers and company owners in which highly experienced consultants provide advice, guidance, and fast problem resolution.
[H5] What Consulting Is Not
To consult someone means to advise someone. Therefore, consulting usually excludes operational work. This means that a consultant is hired to provide advice on how to fix something, but is not expected to fix the problem herself. When a problem is identified and a solution devised, it's usually the other experts who implement the solution (designers, writers, programmers, digital marketing specialists, et.)
However, that does not mean that consultants never provide operational work themselves. Consultants often work as specialists and do provide operational work. Depending on the consultant's core competencies and the style of delivering her services, she might provide you with real wireframes, design, code, copy, content, documents etc. Sometimes it's easier for the consultant to get dirty with the work than to explain how to do it.

[H4] Why would I want to pay for consulting?+
Hiring a consultant does *not* mean that you're incompetent - goodness no! It means that you're dedicated to solving specific problems in the most cost-effective manner possible.
A consultant helps you make smarter decisions in a fraction of time it usually takes your team to agree on an activity.
When you can't make a decision, it's often because:
you lack expert knowledge, and it would be too expensive for you to learn what is needed to make a decision
you lack the time required to research possible solutions
there are too many small decisions to make, and your attention is needed elsewhere in the company
you're deadlocked because of the way your team usually makes decisions
You can solve the above problems by hiring new employees, but the cost of an employee who could match the experience of a senior consultant is often too high. Not to mention that this kind of experience is hard to find in a single person who also happens to be available on the job market.
You could try delegating new responsibilities to existing employees, but sometimes it would take them more time to come up with a quality solution (and their productivity would suffer in the meantime). Having an experienced consultant on the team working side by side with your best employees is a good way to make decisions fast and teach your employees new skills, new knowledge, and a new way of solving problems.

[H4] How can I be sure I’ll get value from consulting?+
It depends on what you mean by 'value'. Most clients define value as some of the following:
money saved
money earned
time saved
productivity of employees increased
reputation preserved
deadlock broken
peace of mind
ability to make an important decision with confidence
being able to count on someone else for management decisions
On our first call, we will make it crystal clear what value means to you, how you define success, and how you intend to measure success. We will recommend the minimum scope of our consulting services in which you'll be able to determine whether or not we were of value to you. In certain cases, one consulting session could prove enough to decide on that. In any other case we'll strive to minimize your risk.

[H4] On demand consulting: how does that work?+
If you're a new client, request to book a consulting session by clicking the "Request a Quote" button on this page or by contacting us. A senior digital marketing specialist will reply within 24 business hours to discuss your needs in more detail.
[H5] Acceptance
First we want to make sure that we can provide value to you. We do that by visiting your website in order to get to know your business or, if you don't have a website, by scheduling a call with you. We won't proceed further if we don't have experience with your issue: we're not afraid to admit that something is over our heads.
[H5] Preparation
Once we accept your project, we’ll ask you to prepare a list of questions you want us to answer and we'll ask a couple of simple questions about your desired outcomes. Your answers will give us an idea about how to deliver our solutions: whether on a call with you, in a written document, in an email, or something else. Call options are: Skype, Google Hangouts, calling your landline via VoIP, Viber. We can do a video or an audio call - whatever you prefer.
Next, we'll send you instructions about how to pay for the service.
[H5] Delivery
After we receive your payment, we’ll agree on the delivery deadline and then we proceed to delivering our solution.

[H4] Consulting on a retainer: how does that work?+
Consulting on a retainer is an ongoing service which you consume every month, usually of a predetermined scope of several consulting hours. Retainer is ideal in two scenarios:
You have a small marketing team which already perfoms marketing activities regularly, and now you're looking to strengthen your team with expertise you currently lack.
You're a one-man band who could use a marketing manager, but your business is not yet able to hire one full-time.
If you're a new client, click the "Request a Quote" button on this page or contact us. A senior digital marketing speci

Oops! There is nothing here! It's probably because we've moved things around a bit.
[H2] We're Logit, a Digital Marketing Consultancy
In July 2015 we published a new version of this website. Many things have changed: read an announcement about the changes.
[H2] Go Here Next

this is our new homepage
these are our new digital marketing services
these are our new products
this is our contact page
this is the page about us
this is our jobs and careers page
this is our blog
subscribe to our newsletter
read our original research in the domain of B2B digital marketing

[H2] About the Client
MATDAT is a uniquely integrated online platform providing design-relevant materials databases and materials-related services. Engineers, researchers and universities use MATDAT in their product development, research, and teaching as well as to find labs, services and materials suppliers.
[H2] About the Project
In 2019, MATDAT has been rebranded, rewritten, redesigned and reimagined in order to provide a higher level of professional service to their existing and new customers.
Logit has worked side-by-side with MATDAT founder Dr. Basan and his chosen development team on business development aspects of the new matdat.com website. Our proposed solutions included creating a brand new website architecture, creating web page mockups, writing web page copy, and consulting the client on all website development matters from the business, sales and marketing perspective.
Continue Reading

[IMG: Matdat.com logo]

Company Name: Matdat d.o.o.
Website: www.matdat.com
Industry: IT services (provider of materials databases and materials-related services)
Project Year: 2019

[H2] Services Provided

[IMG: Website planning, prototyping and architecture]

[H3] Website Planning and Prototyping
Complex services were presented in a usable way
To maximize online sales, special attention was paid to e-commerce features

[IMG: Website copywriting / web page content writing]

[H3] Website Copywriting and Content Writing
Important content stands out and is beautifully designed
Website copy was rewritten to better communicate the benefits

[IMG: Website consulting and online business development consulting services]

[H3] Website & Online Business Development Consulting
MATDAT services were reimagined to make them more desirable to customers
Client's business ideas were shaped to fit the digital environment

Hiring Visnja from Logit to help develop the new MATDAT platform turned out to be the right decision. At every step of the project her advice and actions were concrete, clear and efficient. Not only did she do the work, but she also taught us a lot. It was almost as if we were her helping hand, and not the other way around.

Dr. Robert Basan, MATDAT founder

[H2] Before and After the Website Prototype

[IMG: HOMEPAGE: improved layout, with emphasis on MATDAT]

HOMEPAGE: improved layout, with emphasis on MATDAT's core services, of which one was completely new.The goal: make it easy for the visitor to choose the service and dive deeper.

[IMG: DATABASE FEATURES PAGE: complex technical information has been made visually appealing.]

DATABASE FEATURES PAGE: complex technical information has been made visually appealing.New layout breaks the walls of text and makes important content stand out.

[IMG: DIRECTORY SEARCH: made more prominent]

DIRECTORY SEARCH: made more prominentOld design was functional, but visually unappealing. New design makes the search function the most prominent element on the page.

[IMG: PRICING PLANS: new configuration features, new layout]

PRICING PLANS: new configuration features, new layoutIt's easy to compare plans now that key features have been highlighted.

[IMG: COMPARISON TABLES: more information with explanations of technical terms.]

COMPARISON TABLES: more information with explanations of technical terms.Old design featured only 10 items in the comparison table. New design has almost 40 easy to compare items.

[IMG: SIGNUP PAGE: now with conversion optimization features]

SIGNUP PAGE: now with conversion optimization featuresThe new signup page has been carefully redesigned to make the buyer confident about their payment.

[IMG: DIRECTORY PROFILE PAGE: designed to make customers want to get their own profile at matdat.com]

DIRECTORY PROFILE PAGE: designed to make customers want to get their own profile at matdat.comOld design was text-heavy and lacked conversion features. New design looks great and invites visitors to get in touch.

[H2] What We Delivered

[H3] Step #1: Content Plan and Website Map

[IMG: Content Plan + Visual Website Map]
A documented list of content types + visual website map
Before starting the development phase, we needed the answers to the following questions:
Which types of content pages should the website include?
How much content should be written?
How many different page designs should the designer make?
In collaboration with the client, we started a document called the project documentation. It consisted of the following deliverables:
Content plan - determines which content the new website pages should contain, and how much of it
Website map - determines the order and the hierarchy of the pages in a visual way
These documents helped our client approve the project scope for the next phase, which was website prototyping.

[H3] Step #2: Website Prototype (20 Web Page Wireframes / Mockups)

[IMG: Examples of visual mockups of website pages]
A selection of 3 out of 20 visual mockups we created for this project
Website prototyping is an activity in which a website architect designs visual mockups (wireframes) for each unique website page. These mockups are made to visually answer the following questions:
How should the content be laid out on every website page?
Which features should each page have?
Show some samples of real content, so that it's easier to design the pages!
Starting from the content plan, we created 20 mockups with real content samples for the pages previously defined in the Content Plan document.
Mockups are a great website planning tool because:
Clients can 'see' their entire future website before the development team starts building it.
Designers can see how much design work there will be on the project.
Programmers can see which software features are expected on each website page.
Everyone on the team can agree on the scope of work, without too many changes and additions during the project.

[H3] Step #3: New Landing Page Copy (Website Content)

[IMG: Website copywriting example]
Benefit-oriented, good-looking web page content was our goal.
Content comes first. That's the reason why clients hire us for website consulting.
We create web page prototypes and write content at the same time. None of our web page mockups contain 'lorem ipsums' or similar text placeholders. Text is never a placeholder for us. Text is what sells. On matdat.com, we treated every page as a sales page (or a landing page).
Our writing style is always the same: address customers' needs, and make the text look great! So, instead of writing boring 'walls of text', we formatted content using big headlines, short paragraphs, big call-to-action buttons, and modern page design elements.
Here are examples of content to which we paid special attention:
Comparison tables have been carefully formatted for brevity.
Features have been presented using text and screenshots.
Pricing plans, complex in their nature, have been made as short and as easy to compare as possible.
We used proof, examples, and data to substantiate any claims of features and benefits.

[H3] Expert Advice (Website Consulting Services)

[IMG: Website consulting]
As website consultants, we helped the client make sales, marketing and business decisions with confidence.
On a complex project such as matdat.com, whose business largely depends on the quality of their website, there were hundreds of small and big business decisions to make. Decisions such as:
How should the three MATDAT services be presented and clearly distinguished on the website?
How do we implement credit card payments?
Which content should go into pricing plans, and which into comparison tables?
How should we design our services to make them more desirable to customers?
We stood by our client, Dr. Basan, during the entire course of the project and helped him tackle the many technical and business challenges. As website consultants, we helped the client shape his ideas before communicating those ideas to the website development team.

Put your name on our list of success stories.

Our Services

Oops! There is nothing here! It's probably because we've moved things around a bit.
[H2] We're Logit, a Digital Marketing Consultancy
In July 2015 we published a new version of this website. Many things have changed: read an announcement about the changes.
[H2] Go Here Next

this is our new homepage
these are our new digital marketing services
these are our new products
this is our contact page
this is the page about us
this is our jobs and careers page
this is our blog
subscribe to our newsletter
read our original research in the domain of B2B digital marketing