Training Example: Plausible Analytics – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Easy to use and privacy-friendly Google Analytics alternative
Plausible is powerful, lightweight analytics. No cookies, just insights. Made and hosted in the EU, powered by European-owned infrastructure. ?? Start free trial View live demo
[IMG: Privacy-focused web analytics dashboard]
[H2] Why use Plausible Analytics?
Google Analytics is overkill for most site owners. Plausible gives you clear, useful insights without complexity, training or prior analytics experience. Automatic scroll depth tracking Scroll depth from 1 to 100 percent is tracked automatically on every page. No setup, no tag managers. Create scroll depth goals without code. Monitor traffic from AI tools See which AI tools like ChatGPT, Perplexity, or Claude send you traffic. Identify pages that attract AI visitors and the conversions they complete. Analyze SEO performance Connect Search Console to see search queries and organic performance directly in your Plausible dashboard. Track SEO content and conversions in one place. Measure paid ads and campaigns Track UTM campaigns with automatic channel grouping for Paid Search or Affiliates. Analyze landing pages, conversions and locations. Real-time dashboard Monitor live traffic with the same metrics as your main dashboard. Updates every 30 seconds without refreshing the page. Codeless goals and revenue tracking Turn any page into a goal. Automatically track file downloads, form completions and external link clicks. Set up custom events and revenue tracking. Conversion funnels Measure how visitors progress through key steps on your site. Understand conversion rates and where people drop off. Built-in bot filtering Exclude bots, referrer spam and data center traffic so your stats reflect real human visits, out of the box.
[H2] People ❤️ Plausible
Plausible runs reliably at any scale, from small sites to hundreds of millions of monthly visitors, and is trusted by thousands of companies that have switched from Google Analytics. Paying subscribers 18k Tracked pageviews 260B Uptime (Last 90 days) 99.99%
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Clem Delangue Co-founder and CEO at Hugging Face We’re massive users of Plausible here at Hugging Face.
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DHH Co-founder and CTO at 37signals Been a very happy customer of Plausible at Basecamp. Wonderful to see domains like web stats that were once a wasteland due to monopoly weight spring new, better options ❤️
[IMG: Profile image of Founder and CEO at Ghost]
John O'Nolan Founder and CEO at Ghost Check out Plausible if you haven't yet - fantastic product. We switched over everything from GA.
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Cyrus Shepard SEO consultant and former Moz lead My 100% favorite GA4 alternative so far is Plausible. Not free and not a ton of bells and whistles, but SOOOO easy to use (for clients too) and the data is near real-time. A good solution for ~70% of websites struggling with GA4.
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Rob Hope Product designer and founder Just replaced my full network's Google Analytics with Plausible - I can't remember when last I was this impressed by a SaaS UX + design ?Became a paying customer within 1hr of the 30-day trial.
[IMG: Profile image of Founder at Paperbell]
Laura Roeder Founder at Paperbell I've been super happy with Plausible. All the conversion tracking we need, it has every report we use.
[H2] It's time to ditch Google Analytics
Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple, privacy-first alternative that doesn't cut corners. Here's what makes Plausible a great Google Analytics alternative and why over 18,000 paying customers trust us with their website and business insights:
[H3] Simple analytics at a glance
Plausible is simple analytics. It is easy to understand and cuts through the noise. Check your site traffic and get the essential insights on one page in one minute. Get an aggregated view of all your sites in a consolidated dashboard. There are no layers of menus and no need to build custom reports, custom dashboards or PowerPoint documents. You can even import your Google Analytics stats.
[H3] Lightweight script that keeps your site speed fast
Plausible is lightweight analytics. Our script is 54 times smaller than Google Analytics. Every visitor that loads your site downloads 135KB less JavaScript. Less data transferred means less energy used and less carbon emitted, for every visitor, every day. A site with 100,000 monthly visitors saves around 4 kg of CO2 per year by switching.
[H3] No need for cookie banners or GDPR consent
Plausible is privacy-friendly analytics that doesn't process personal data or track individual users. No cookies, no persistent identifiers, no cross-site or cross-device tracking. Your site data is not used for any other purposes. All visitor data is exclusively processed on servers owned and operated by European companies and never leaves the EU. We invite you to take a look around, explore our live demo and try Plausible for free. We'd be honored to have you as a customer. Thank you. Uku and Marko Co-founders P.S. We're a completely independent, self-funded, bootstrapped and profitable team of 10, running since 2018. No outside investors, no acquisition targets. We choose the subscription business model rather than surveillance capitalism. Our code is open source too, so you're never locked in. Read more about us.
[H2] Traffic based plans that match your growth
Sign up for 30-day free trial. No credit card required. 2 months free Monthly Yearly Up to 10k monthly pageviews 10k 10k 10M+
[H3] Starter
/year /month $9 /month Custom Start free trial One site 3 years of data retention Intuitive, fast and privacy-friendly dashboard Email/Slack reports Google Analytics import Goals and custom events Saved Segments
[H3] Growth
/year /month $14 /month Custom Start free trial Everything in Starter Up to 3 sites Up to 3 team members Team Management Shared Links Embedded Dashboards Shared Segments
[H3] Business
/year /month $19 /month Custom Start free trial Everything in Growth Up to 10 sites Up to 10 team members 5 years of data retention Custom Properties Stats API (600 requests per hour) Looker Studio Connector Ecommerce revenue attribution Funnels Consolidated View
[H3] Enterprise
Custom Contact us Everything in Business 10+ sites 10+ team members 600+ Stats API requests per hour Sites API access Single Sign-On (SSO) Managed Proxy Scheduled raw event data exports 5+ years of data retention Priority support
[H3] Ready to ditch Google Analytics? Start your free trial today
Start free trial View live demo

[H1]
Register your 30-day free trial

Set up privacy-friendly analytics with just a few clicks

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Register

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Activate account

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Add site info

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Install Plausible

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Verify installation

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Enter your details

Most analytics tools give you more data than you need and make it hard to find what matters. Plausible takes a different approach: one page, the metrics that count, no setup required. Thousands of organizations have switched from Google Analytics to Plausible, including Oatly, LoveFrom and the Steve Jobs Archive. "Check out Plausible if you haven't yet - fantastic product. We switched over everything from GA." John O'Nolan, Founder and CEO at Ghost "My 100% favorite GA4 alternative so far is Plausible. Not free and not a ton of bells and whistles, but SOOOO easy to use (for clients too) and the data is near real-time. A good solution for ~70% of websites struggling with GA4." Cyrus Shepard, SEO consultant and former Moz lead Start free trial View live demo
[IMG: simpler google analytics alternative]
Google Analytics is complex by design Plausible shows you what matters, nothing more More ways Plausible keeps things simple Try Plausible free for 30 days
[H2] Google Analytics is complex by design
Google Analytics is by far the most widely used analytics tool on the web. But widely used doesn’t mean simple. Open it and you’re met with a busy dashboard, multiple report sections and dozens of sub-reports. Basic insights often require building custom Explorations from scratch rather than reading a standard report. Most people use a fraction of what’s available. Many end up building custom dashboards just to surface the numbers they actually care about, then ignore the rest. Some give up entirely. Google Analytics is built for analysts, not website owners. It takes training, time, and ongoing effort to use well. That’s what led us to build Plausible, and why we think it’s a great Google Analytics alternative.
[H2] Plausible shows you what matters, nothing more
Whether you’re running a blog, a SaaS product or an online store, Plausible gives you the core metrics you need in a single view: Unique visitors and pageviews Traffic sources (referrers, search, social, campaigns) Top pages (including entry and exit pages) Countries, devices, browsers, and operating systems Goals and conversions Revenue tracking (for ecommerce) No menus to dig through. No custom reports to build. No prior experience needed. Everything is on one page, filterable by any dimension, with the ability to compare time periods.
[H2] More ways Plausible keeps things simple
1. Lightweight script that doesn’t slow down your site Analytics scripts add weight to every page load. Plausible’s script is a fraction of the size of the Google Analytics script, so your pages stay fast. 2. No cookies, no consent prompts Plausible doesn’t use cookies and doesn’t collect personal data. That means no cookie banners, no GDPR consent flows, no complex privacy policy additions. Your visitors get a cleaner experience, and you stay compliant out of the box. Your data is also hosted in the EU on EU-owned infrastructure. 3. Simple to set up One line of JavaScript in the <head> of your pages and you’re done. It works with any CMS or custom-built site, and you’ll see data immediately. You can also enable automated event tracking during onboarding. External link clicks, file downloads and form completions are tracked without any additional code changes. For WordPress sites, our WordPress plugin handles everything in a few clicks. 4. Easier to get insights than GA4 Getting even basic insights from GA4 often means navigating multiple reports, building custom Explorations from scratch, or combining both. In Plausible, the same information is usually a filter or two away. We cover more of these comparisons in this post.
[H2] Try Plausible free for 30 days
Plausible is open-source, privacy-friendly and built to stay out of your way. Sign up for a free trial and see what your site data looks like when it’s actually easy to read.
[H3] Ready for analytics that just makes sense? Start your free trial today
Start free trial View live demo

Most websites are slowed down by the very tools used to measure them. Google Analytics is one of the heaviest third-party scripts you can add to a site, and it brings hidden costs beyond just file size. Plausible is built differently: a minimal script that collects what matters without adding meaningful weight to your pages. "We recommend Plausible because it's privacy-focused, provides more reliable data compared to Google Analytics, and it's extremely lightweight, so it doesn't harm your site performance." David Ramos, Ghost "I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn't slow down the page." Joost de Valk, founder of Yoast SEO Start free trial View live demo
[IMG: Plausible: A lightweight web analytics tool]
Why should I care about my website speed? Why is Google Analytics so heavy? Script size comparison Why is Plausible lightweight? How can I test my website speed? What else can I do to have a fast loading website? Give Plausible a try as your lightweight analytics tool
[H2] Why should I care about my website speed?
Here are some of the key reasons site speed matters: People are impatient and the slower your site loads the higher chance a significant part of your first-time visitors will close the browser tab or click on the back button. Page load time directly impacts the bounce rate. Studies consistently show that bounce rates rise sharply as load time increases. Aim for your site to load within 2 seconds. Search engines such as Google have page speed as one of their ranking factors which determine how sites rank in the search results. A slower page speed may result in your site ranking lower and getting fewer visitors from search than a faster loading site. Learn more about Core Web Vitals. Most traffic is now on mobile devices with slower connections and limited data plans. A heavier page takes longer to load and costs your visitors real data. Speed matters more on mobile than anywhere else. Page speed directly affects conversions. Slow pages lose sales, sign-ups and leads. Even a small improvement in load time can have a measurable impact on revenue. A lighter and faster site means less data is transmitted and less electricity is used. A lighter site emits less carbon for every visitor.
[H2] Why is Google Analytics so heavy?
Google Analytics is by far the most widely used analytics platform on the web. Its tracking code is large because it has to be: it is a centralized platform built to support advertising, remarketing, conversion tracking, cross-site audience building and hundreds of individual reports. Most website owners don’t use the vast majority of those features, but they pay the performance cost for all of them on every visit. GA4 also makes multiple network requests on each page load, not just one. That means more connections to external Google servers, adding latency on top of the raw script weight. For most site owners it is overkill. The problem most people are actually trying to solve is figuring out how many people visit their site, where they came from and what they did. Google Analytics is also a privacy-unfriendly way to answer that question.
[H2] Script size comparison
The Google Analytics script is 135KB gzipped. The Plausible tracking script is 2.5KB, which is 54 times smaller. That’s the GA4 script alone. Most users also load Google Tag Manager and a cookie consent banner, pushing the total past 285KB.
[H2] Why is Plausible lightweight?
The size difference between Plausible and other analytics tools is not an accident. It comes from what we chose not to build. Plausible tracks only what most site owners actually care about: how many visitors came, where they came from and what they did. We don’t track individuals, build user profiles or support advertising features. Less to collect means less code to do it. There are also some less obvious savings when you switch. No cookie consent banner needed. Because Plausible doesn’t use cookies or collect personal data, you don’t need a GDPR cookie consent banner. Those banners are themselves JavaScript-heavy. Tools like OneTrust and Cookiebot add their own weight and latency to every page load on top of the analytics script. Switching to Plausible can eliminate that entire layer of overhead. Better Core Web Vitals scores. Google uses Core Web Vitals as ranking signals, including Largest Contentful Paint and Interaction to Next Paint. Third-party scripts are one of the most common causes of poor Core Web Vitals scores because they compete for network resources and main thread time even when loaded asynchronously. The Plausible script is designed not to get in the way: it loads after your page has finished rendering.
[H2] How can I test my website speed?
GTmetrix is a free tool for measuring the speed of your site. It gives you a PageSpeed score, total load time and total page size at a glance. The Waterfall chart inside GTmetrix is particularly useful. It shows every resource your site loads with its size and loading timeline. You can identify your analytics script in this list and see exactly what it adds to your total page weight.
[H2] What else can I do to have a fast loading website?
Here are some of the actions you can take to speed up your website: When you plan to add a new element to your website, ask yourself if it is necessary. You’ll find that many elements are unnecessary and you may consider leaving them out. Audit your third-party scripts. Chat widgets, social embeds, marketing tools and analytics all add weight. Each script you remove or replace with a lighter alternative improves load time for every visitor on every page. Use system fonts where possible. System fonts are already on the devices of your visitors so no extra page weight or loading time is added. Use fewer images and videos. Images and videos are much heavier than text so reducing multimedia can make a significant difference. Optimize the images you do use by resizing and compressing them. Your visitors won’t notice much difference. ImageOptim is a great free tool for this. Use modern image formats such as WebP or AVIF. They produce significantly smaller files than PNG or JPEG with no visible loss in quality, and are now supported by all major browsers. Implement lazy loading on images and video so they don’t load until the visitor scrolls to them.
[H2] Give Plausible a try as your lightweight analytics tool
Plausible is open source, privacy-friendly and built to be as small as possible. No cookies, no personal data collection and no bloated script competing with your content for bandwidth. Start your 30-day free trial and see what your site looks like without the overhead of Google Analytics.
[H3] Ready for analytics that won't slow you down? Start your free trial today
Start free trial View live demo