Training Example: Klaviyo, Inc. – Review the Data, Give Your Score & Compare to the Real AI Evaluation

The autonomous B2C CRM
[H1] AI marketing & service to grow relationships
Powering 196,000+ relationship-driven brands across 100 countries
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[H2] Autonomous agents that do the work
[H3] Marketing Agent
Start fast, launch faster with just your URL. In minutes, Marketing Agent learns from your website and builds on-brand campaigns, key flows, and your first form to get you growing. Explore Marketing Agent ↗
[H3] Customer Agent
Support with selling power. Customer Agent resolves 65% of questions autonomously. And because it has the full customer picture, it also recommends and converts, driving revenue. Explore Customer Agent ↗
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Email marketing SMS marketing WhatsApp marketing Mobile push Reviews Social marketing RCS for Business Email templates
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Marketing Agent Customer Agent Remix MCP Server
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Customer Agent Customer Hub Helpdesk
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Marketing Analytics Benchmarks
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Apps + APIs Profiles Segments Advanced KDP 2.5B Average events processed daily 7.3B Customer profiles 1.6B Average API calls processed daily 2.5B Average events processed daily 7.3B Customer profiles 1.6B Average API calls processed daily 2.5B Average events processed daily 7.3B Customer profiles 1.6B Average API calls processed daily 2.5B Average events processed daily 7.3B Customer profiles 1.6B Average API calls processed daily
[H2] Fueling growth for brands that don’t settle
65% YoY growth in Klaviyo-attributed revenue Read their story 85% increase in SMS revenue per recipient Read their story 62% of revenue attributed to Klaviyo Read their story
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19.4% SMS click rate Read their story 7x WhatsApp ROI in 4 months Read their story 65% YoY growth in Klaviyo-attributed revenue Read their story 85% increase in SMS revenue per recipient Read their story 62% of revenue attributed to Klaviyo Read their story
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19.4% SMS click rate Read their story 7x WhatsApp ROI in 4 months Read their story
[H2] 350+ pre-built integrations
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From ecommerce to agentic commerce. Connect your data across your entire tech stack. Explore the app marketplace
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[H2] Join the 196,000+ customers growing with Klaviyo
See pricing
[H2] Frequently asked questions
What is Klaviyo? Klaviyo is the autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, RCS, WhatsApp, and mobile push to drive personalised, revenue-generating campaigns. Built as both a system of record and system of action, Klaviyo combines a customer data platform, real-time signals, and AI to power automated insights and one-click execution. How much does Klaviyo cost? Is there a free plan? Yes. Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage (such as email and SMS). Enterprise pricing is also available for large organisations with advanced needs. What integrations does Klaviyo offer? Klaviyo offers native integrations with ecommerce platforms like Shopify, plus connectors for payment providers, CRMs, analytics tools, and messaging platforms. We also integrate with your favourite AI tools with our Klaviyo ChatGPT app, Klaviyo Claude Connector, and Klaviyo MCP for building agentic workflows. These integrations sync customer, product, and order data in real time to power personalised marketing and automation. Which channels does Klaviyo support? Klaviyo unifies email, SMS, RCS, mobile push, WhatsApp and web events into a single customer profile so you can run consistent, data-driven omnichannel marketing. By combining a unified CDP with real-time signals, Klaviyo powers cross-channel flows, predictive insights, and smarter decisions so you can deliver more relevant messages on the channels your customers prefer. Does Klaviyo support WhatsApp messaging natively? Yes. Klaviyo provides native WhatsApp messaging built directly into the platform, with no third-party integration required.WhatsApp is available in Klaviyo for both marketing campaigns and two-way conversational messaging, so brands can send targeted promotions, automate messages, and manage customer conversations in one place. All WhatsApp activity is powered by the same real-time data, segmentation, and automation used across email and SMS.Because WhatsApp is fully integrated into Klaviyo, businesses can deliver consistent, personalised experiences across channels while maintaining a complete, unified view of each customer. How does Klaviyo support enterprise brands? For enterprise brands, Klaviyo is the unified B2C CRM built to replace fragmented legacy stacks — consolidating data, execution, and analytics into one secure, scalable platform. Unlike rigid suites that require constant developer intervention and data syncing, Klaviyo gives marketing teams the autonomy to launch sophisticated omnichannel campaigns across email, SMS, push, WhatsApp, and web in days, not months.Built on a flexible data foundation with unified customer profiles, 350+ native integrations, and full developer tooling (APIs, webhooks, SDKs, warehouse syncs), Klaviyo deploys rapidly — with enterprise-grade security, audit-ready compliance, dedicated CSMs, and peak-season uptime backed by SLAs.

K:AI Customer Agent
[H1] The AI customer service agent built for B2C
Great customer experiences come from more than fast replies. They come from actually knowing the customer. Customer Agent does both.Sign upGet a demo
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Built for retail. Customisable for you.
[H3] Deliver seamless customer experiences from day one
With Customer Agent, every interaction is smarter, more personalised, and more valuable—because your agent has the complete customer picture, not just a single conversation.
[H3] Built for B2C, out of the box
Pre-built skills for the most-asked retail questions, including returns, loyalty, subscriptions, where is my order (WISMO), and more.
[H3] Starts with the full customer view
Provide relevant, personalised service from the first message with purchase history, loyalty status, browsing behaviour, and more.
[H3] Works across every channel
Email, text, chat, WhatsApp: Configure once and deliver the same personalised experience on every channel your customers use.
[H3] Trust and reliability, built in
No black boxes. Full audit trails, built-in simulations, and guardrails keep your agent on-brand and on-policy, every time.Support with selling power
[H2] Resolve high-volume tickets, drive sales
Customer Agent comes with pre-built retail skills, covering the questions your team fields a hundred times a day, while finding revenue opportunities that generic AI misses entirely.Pre-built for retail, live on day oneWISMO, returns, loyalty, subscriptions, product questions, order editing, and more. All ready to deploy. No long setup. No engineers.Revenue-generating, not just resolvingProactively recommend products, apply promotions, and capture upsell moments during support, turning every service conversation into a revenue-generating moment.Customisable for anything unique to your brandBETA If it doesn't come out of the box, you can build it—in plain language, no dev needed. You decide what tools it calls, what it says, and when it escalates.
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Built-in skills
[H3] Everything your customers ask. Handled automatically.
Out of the box, on day one—no training, no configuration, no engineers.
[H3] Resolve every WISMO inquiry
Real-time order status and shipping updates, handled before they become a ticket.
[H3] Answer any FAQ instantly
Policies, delivery windows, size guides, answered from your support content at any volume.
[H3] Handle all subscription changes
Pause, skip, modify, or cancel via Recharge or Skio. No human required.
[H3] Edit orders before they ship
Update addresses, cancel, or modify items before fulfillment. No ticket, no wait.
[H3] Surface loyalty rewards
Points balances, tier status, and redemption options surfaced in every conversation.
[H3] Recommend the right product
Personalised suggestions based on catalog data, purchase history, and real-time context.
[H3] Apply promotions in real time
Fetch and apply promo codes based on customer history. Personalised, not generic.
[H3] Manage returns end-to-end
Initiates the return, generates the label, tracks progress through Loop, Narvar, AfterShip, and more.
[H3] Hand off when it matters
Detects complex situations and routes to a human with full conversation context. No customer starts over.
[H3] Back-in-stock alerts
Opt customers into restock notifications and turn missed purchases into future revenue.COMING SOON
[H3] Profile enrichment
Conversationally collect customer info to personalise future offers and campaigns.COMING SOON
[H3] Proactive engagement
Reach out before customers do with post-purchase check-ins, reorder reminders, and more.COMING SOONMeet customers where they are
[H2] One agent. Every channel. Consistent every time.
Customer Agent delivers consistent, on-brand support across every channel and every language.
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[H3] Speak your customers’ language
Deliver personalised, on-brand support in your customers’ preferred languages across every interaction.
[H3] Plugs into your whole commerce stack
Pre-built integrations with Shopify, Recharge, Yotpo, Ordergroove, Skio, Smile.io, and more, to easily connect with the data your team already relies on.
[H3] Seamless handoff to any helpdesk
When a human is needed, escalation goes straight to Klaviyo Helpdesk or existing third-party helpdesk— with the full conversation context preserved.Built for accountability
[H2] Configure it. Simulate it. Audit it. Deploy it.
Customer Agent gives you the visibility and control to verify every behavior, catch failures before they reach customers, and demonstrate reliability to your team.You set the rules. Not us.Configure how each skill behaves, what triggers an escalation, and how your agent represents your brand. Full control, in plain language. No engineers required.Complete visibility, zero guessworkFull audit trails across every action, change, and conversation. Prove agent reliability, demonstrate compliance, and build confidence at every level.Your brand voice, not a generic AI voiceDefine your agent's tone, persona, and communication style—how formal, how warm, how concise. Set guardrails that keep every response on-brand and on-policy.Know how it will perform before it goes liveComing Soon Run always-on simulations across conversations and edge cases. Catch failures before customers encounter them and fix them before you go live.
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[H2] “Klaviyo has always prioritised customer activity. It makes perfect sense that they'd be able to take that data and help marketers and service teams make smarter choices on how to help their customers.”
Emeric Harney, Director of marketing at Harney & SonsWhy Klaviyo is different
[H2] With marketing and service on one platform, every interaction makes the next one better
Every other service tool is built for service alone. Klaviyo is where your marketing data already lives — and when service runs on that same data, every interaction gets smarter.It's not just a better agent. It's better data, powering a better agent, compounding with every conversation.
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[H2] Trusted by brands worldwide
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Read Harney & Sons story
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Read Folk Clothing’s story
[H2] Customer Agent FAQ
[H3] What is K:AI Customer Agent?
Customer Agent is an AI-powered autonomous service agent built on the Klaviyo CRM. It resolves support conversations, drives revenue through personalised recommendations, and enriches your customer profile — with 65% of questions resolved without a human agent involved.
[H3] Does Customer Agent support multiple languages?
Yes. Customer Agent supports 113 languages, enabling brands to deliver seamless, personalised support in their customers’ preferred languages.
[H3] How quickly can my team go live?
Most brands are live within days. Because Customer Agent is pre-trained on retail workflows and already connected to your Klaviyo data, your CX team isn't starting from scratch — you're starting from context. Pre-built skills for WISMO, returns, loyalty, subscriptions, and promotions are ready out of the box.
[H3] Why is Klaviyo's agent different from other AI agents?
Most AI agents are horizontal — built for any industry and configured for retail. Customer Agent is purpose-built for B2C from the ground up, with pre-built retail skills trained on real retail workflows. And because Klaviyo spans marketing and service, your agent knows each customer's purchases, loyalty status, email behavior, and campaign history — context no standalone service agent can access.
[H3] Does Customer Agent work on email, not just chat?
Yes. Customer Agent handles conversations across email, SMS, chat, and WhatsApp — with social coming soon. Configure once and your team delivers a consistent experience across every channel your customers use.
[H3] How does it handle complex or sensitive issues?
Customer Agent includes configurable escalation paths, guardrails, and human handoff triggers — all controlled by your service team. You decide what it handles autonomously, what gets flagged, and when a human steps in, with full conversation context preserved every time.
[H3] Does my CX team control what the agent says and does?
Completely — no engineering team required. Your CX leaders configure agent behavior, knowledge, tone, and actions in plain language. Built-in simulations let you test every skill before launch, and audit logs give full visibility into every decision the agent makes.
[H3] Does it integrate with loyalty and subscription platforms?
Yes. Customer Agent integrates with Yotpo, Smile.io, Recharge, Ordergroove, Skio, Shopify, and more — checking balances, applying rewards, and managing changes in real time, without escalating to your team.
[H3] How does it help increase revenue, not just reduce support volume?
Customer Agent turns every service conversation into a revenue opportunity — recommending products, saving subscriptions, applying relevant promotions, and feeding preference signals back into your CRM to power smarter marketing campaigns downstream.

K:AI marketing agent
[H1] Start fast. Scale content. Optimise growth.
Marketing Agent quickly builds on-brand, ready-to-launch campaigns based on your company’s website. Sign up to get started in minutes.Join waitlist
[H2] Automate growth with Marketing Agent
Create campaigns and scale faster than ever. It’s as easy as clicking launch.
[H3] Easy
Marketing Agent does the work for you, taking inspiration from your website, product catalog, and branding.
[H3] Trusted
Built-in guardrails protect your branding, accuracy, compliance, and more. Campaigns only launch with your approval.
[H3] Autonomous
Get new recommendations every week, complete with ready-to-launch copy, subject lines, and audience targeting.
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[H2] From zero to marketing hero
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[H3] Built for your business, whatever business you’re in
Marketing Agent learns from your website and builds a plan that’s custom to your brand, grounded in expertise, and ready to launch instantly.
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[H3] Your marketing essentials, built by AI
Get your marketing must-haves built in minutes. AI designs your campaigns, activates key flows, and launches your first form so you can start growing right away.
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[H3] Stay true to your brand
Marketing Agent pulls directly from your website and catalog to get to know your voice and create compelling content that drives customer relationships.
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[H3] Scale without thinking twice
Going live is just the start. Always-on flows keep nurturing your customers, while fresh campaigns roll out each week so you can grow faster.
[H2] Connection doesn’t scale without content
Marketing Agent creates on-brand content that shows up early, keeps people engaged, and demonstrates value beyond the sale.Tips and best practicesQuick guides Product recommendationsListiclesIndustry insights
[H2] Tips and best practices
Actionable tips your audience can actually use—quick, useful, and built to help them make smarter decisions right away.
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[H2] Quick guides
Step-by-step help that makes learning something new feel simple, not overwhelming.
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[H2] Product recommendations
Helpful suggestions or pairings that feel like a friend’s recommendation—not a sales push.
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[H2] Listicles
Snackable idea lists full of ideas, inspiration, or quick takeaways.
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[H2] Industry insights
Thoughtful takes that help your audience stay informed and see your brand as a trusted voice.
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*Images are demonstrative of Marketing Agent generations
[H3] Stay tuned for AI that goes even further
Get early access
[H3] Optimise growth
Never miss a chance to convert. Marketing Agent grows with you, serving up smart ready-to-launch recommendations for new touchpoints, stronger flows, sharper messaging, and seamless experiences across every channel.
[H3] On-demand campaigns
[H3] Flow optimisations
[H3] Smarter segments
[H3] Advanced brand preferences
[H3] Marketing Agent FAQ
[H3] What is K:AI Marketing Agent?
The K:AI Marketing Agent is a powerful AI marketing agent designed to create, launch, and optimise your essential marketing campaigns automatically. By simply analysing your website, it generates a complete, on-brand marketing strategy with ready-to-launch campaigns, email flows, and signup forms in minutes, helping you grow revenue without the complexity of manual setup or writing prompts.
[H3] How do I get access to Marketing Agent?
Marketing Agent is available in all Klaviyo accounts. Create a new Klaviyo account for free or log in to get started.
[H3] Who is this AI marketing assistant designed for?
K:AI is perfect for brands, small business owners, startups, and marketers across all industries who want to implement expert-level marketing without the steep learning curve or time investment. If you want to start fast and see results quickly, our AI agent for marketing is built for you.
[H3] How is Marketing Agent different from other AI tools like ChatGPT?
The biggest difference is that Marketing Agent is a proactive, specialised agent, not a general-purpose tool. You don’t need to write prompts or tell it what to do. Marketing Agent analyses your business and proactively builds what you need—complete campaigns, flows, and forms—all trained on your unique brand voice and ready to go live with a single click.
[H3] Can I make changes to the assets generated by Marketing Agent?
Yes, emails and flows generated by Marketing Agent can be edited and updated before launching.
[H3] How does the AI ensure everything is on brand for my business?
Marketing Agent is trained to be your brand’s expert. It analyses your website’s content, tone, and style to learn your unique voice. It also checks content for accuracy, cohesion, and toxicity. Every message it creates goes through a quality check to ensure it aligns with your brand identity, messaging, and industry best practices.Learn more
[H3] Is this a one-time setup, or does Marketing Agent provide ongoing support?
Marketing Agent is designed to grow with you. After the initial setup, it continues to work as your always-on AI marketing assistant. It keeps your customer nurture flows running and delivers new campaign strategies and ideas every week to ensure your marketing never goes stale.
[H3] What languages does Marketing Agent work in?
Marketing Agent currently generates content in American English and British English, with additional languages coming soon.
[H3] How much does Marketing Agent cost?
Marketing Agent is currently available for all Klaviyo accounts without an additional cost.

Welcome to the Klaviyo Omniverse
[H1] A smarter omnichannel marketing reality where AI, data, and channels truly work as one
Sign upGet a demo
[H2] One platform. Every channel. Real results.
[H3] All your channels, one launchpad
Easily build multi-step campaigns across email, SMS, push, and WhatsApp.
[H3] AI that learns how customers engage
Automatically reach customers on all the various channels they prefer.
[H3] Rich messages that drive action
Go from plain-old texts to interactive conversations built to convert.*
[H3] Attribution that tells the full story
See how all messages across a customer’s journey work together to drive revenue.
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Mission control for your campaigns
[H2] Coordinate omnichannel campaigns in one place
Coming soon Omnichannel campaign builder: Design multi-segment, multi-message campaigns across email, text, push, and WhatsApp from a single visual interface.Plan, collaborate, and schedule campaigns with full visibility into which audiences get which message, when, and where.Maximise conversion by automatically sending messages through optimal channels based on customer profile data, preferences, and real-time engagement patterns.Track campaign effectiveness with both high-level aggregate results and granular, message-specific metrics.Spray-and-pray? Heavens, no
[H2] Automatically reach customers where they’re most engaged
NEWChannel affinity: Klaviyo AI learns how each customer interacts with various channels, so you can route each message through the channel that will maximise its impact.Track real-time engagement preferences for every customer profile.Segment by channel preference to power targeted campaigns and flows.Build dynamic customer journeys that optimise for a customer’s preferred channels at each touchpoint.
[H1] Omnichannel marketing that’s fuelling real growth
[H3] Simba Sleep switches to Klaviyo and drives 57% increase in repeat purchases
Read Simba Sleep’s story
[H3] Dermalogica earns 67% Klaviyo-attributed revenue with email and SMS
Read Dermalogica’s story
[H3] Tatti Lashes generates 35% of owned marketing revenue from Klaviyo SMS
Read Tatti Lashes’ storyModern messaging, unlocked
[H2] Drive action with richer, more interactive messages
With all the most crucial channels built in, Klaviyo takes you beyond siloed sends so you can spark conversations that convert.NewWhatsApp: Create real-time, interactive conversations on the world’s #1 messaging app.NewPRIVATE BETARCS: Bring texting into the future with verified sender branding, high-res images, and quick-reply buttons.SMS and MMS: Send personalised texts at scale, perfectly coordinated with all your other channels.Push and in-app messaging: Re-engage mobile app users and personalise in-app content.Email: Deliver personalised content with the rich imagery, engaging layouts, and depth that only email can do.
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Every moment counts
[H2] See the full picture of how each message is driving revenue
Klaviyo’s attribution reflects how customers actually buy, so you can fully understand the impact of your marketing efforts across moments and channels.New Multi-touch attribution: Give credit where it’s due by tracking how channels, campaigns, and flows work together to influence sales.Custom attribution setup: Define which interactions matter to your business, customise attribution windows, and ignore what isn’t relevant (like bots).New Retroactive attribution updates: Adjust your attribution model anytime, preview the changes, and apply it retroactively for accurate, apples-to-apples attribution.Omnichannel attribution: Track performance across all channels built into Klaviyo. Coming soon, you’ll also be able to include performance from experiences built outside Klaviyo (ads, social media, etc.) for a truly holistic view of your marketing effectiveness.Explore Marketing Analytics
[H2] Omnichannel marketing resources
[H3] 10 omnichannel tactics proven to drive BFCM sales
Learn what omnichannel marketing is and how it unifies channels like email, SMS, and in-store touchpoints to deliver seamless, personalised customer experiences.Learn more
[H3] What is an omnichannel customer experience?
Learn how to deliver an omnichannel customer experience by unifying data and personalising every interaction across email, SMS, WhatsApp, and in-store.Learn more
[H3] Omnichannel analytics: how to measure performance across touchpoints
Learn how omnichannel analytics helps you track, attribute, and optimise performance across email, SMS, WhatsApp, and more—all from one unified platform.Learn more
[H3] Explore Klaviyo B2C CRM
[H3] Klaviyo Marketing
[H3] Klaviyo Service
[H3] Klaviyo Analytics
[H3] Klaviyo Data Platform
[H3] Omnichannel marketing FAQ
[H3] What is omnichannel marketing?
Omnichannel marketing is a strategy that connects all customer touchpoints—like email, SMS, and others—into a seamless, real-time journey. It uses a unified customer profile and AI-driven insights to deliver personalised messages across every active channel.
[H3] How is omnichannel different from multichannel marketing?
“Multi” means “multiple,” so a multichannel marketing strategy uses more than one channel to reach customers—often independently. “Omni” means “all,” and in omnichannel marketing, the focus is on integrating all active channels to create a seamless and coordinated customer experience across them.
[H3] Which marketing channels does Klaviyo Omnichannel support?
Klaviyo supports omnichannel marketing across:Email messagingText messaging (SMS, MMS, RCS)Mobile push notifications and in-app messagingWhatsAppProduct reviewsIn-store activity (via POS integrations)All channels are connected through a single B2C CRM for consistent messaging and improved results.
[H3] What is the process for building omnichannel marketing campaigns?
To create a successful Klaviyo omnichannel campaign, start by:Building a unified customer profile from data across touchpointsDefining customer journeys that span multiple channelsUsing Klaviyo’s automation tools to trigger timely, personalised messages based on real-time behavioursTesting and refining based on omnichannel performance metrics
[H3] Can I automate omnichannel campaigns?
Yes. With Klaviyo’s marketing automation, you can automatically trigger emails, texts, and other messages based on real-time customer activity—like purchases, site visits, and engagement across channels. This ensures timely, relevant communication that adapts as your customers interact.
[H3] How do I measure omnichannel marketing performance?
Klaviyo offers cross-channel analytics and attribution, giving you a full view of how each marketing channel contributes to customer engagement and conversions. Monitor performance across campaigns and flows to see what’s working—and where to optimise for higher ROI.*This product is currently offered as a paid private beta. All features and functionalities including those labeled as “Coming Soon,” “Beta,” “Private Beta,” or “Limited Beta” are subject to change or removal at Klaviyo’s sole discretion and should not be relied upon to make any purchasing, financial, or implementation decisions. Access and availability are not guaranteed and may be limited.