Training Example: Synlighet – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…

Synlighet

(https://synlighet.com) 📸 Data Snapshot: May 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Nordic digital marketing agency – We help you drive digital growth! | Synlighet (https://synlighet.com)
Title

Nordic digital marketing agency – We help you drive digital growth! | Synlighet

Meta

Leading Nordic Agency located in Malmö, Oslo, Bergen andTrondheim. Lets talk about marketing!

H1 Your Nordic digital marketing agency
H2 How we help you drive digital growth
H2 About us
H2 Do you want to know more?
H3 Marketing strategy
H3 Paid media
H3 SEO
H3 Content and creatives
H3 Social media
H3 GDPR in the Nordics
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Digital Marketing Agency since 2003 – based in Norway and Sweden | Synlighet (https://synlighet.com/about-us/)
Title

Digital Marketing Agency since 2003 – based in Norway and Sweden | Synlighet

H1 About us
H2 We're curious, who are you? Tell us a little about yourself here:
H3 Superheroes do not exist
H3 We only answer to you
H3 Knowledge is most valuable when shared
H3 The speed you need
H3 An authority in Norway and Sweden for 20 years
H3 Don't take our word for it – this is what our clients have to say about us:
NAV_HEADING_REPEATED_BODY_FOOTER Contact us | Synlighet (https://synlighet.com/contact/)
Title

Contact us | Synlighet

Meta

Synlighet er et Performance Marketingbyrå med kontorer i Oslo, Bergen, Trondheim og Malmö. Ta kontakt i dag på 04195 eller send oss en melding her!

H2 We look forward to hearing from you!
H3 Øystein Svendsen Opperud
H3 Jarle Alver
H3 Øystein Landrø Nilsen
H3 Maria Eckerwall
H3 Arnulf Røkke
H3 Oda Vedlog Kveen
H3 Lars Johanson
NAV_REPEATED_FOOTER Marketing Agency Services – Let us boost your digital marketing | Synlighet (https://synlighet.com/services/)
Title

Marketing Agency Services – Let us boost your digital marketing | Synlighet

H1 Our services
H2 Marketing experts with local knowledge
H2 Marketing strategy in the Nordic market
H2 Marketing services that can help you reach your goals
H3 Marketing strategy
H3 Paid media
H3 Search engine optimization
H3 Social media management
H3 Content and creatives
H3 GDPR in the Nordics
H3 Anders Vestin
H3 Arnulf Røkke
H3 Astrid Olsson
H3 Benjamin Blatch
H3 Erna Therese Widerøe
H3 Jarle Alver
H3 Kathrine Krane
H3 Lars Johanson
H3 Michiel Ouwerkerk
H3 Oda Vedlog Kveen
H3 Svein Løvlien Egenæs
H3 Øystein Landrø Nilsen
H3 Øystein Svendsen Opperud
H4 Reach out to us! Here are some of the people you'll talk to:
NAV_REPEATED_FOOTER Our team | 70 marketing experts in Norway and Sweden | Synlighet (https://synlighet.com/people/)
Title

Our team | 70 marketing experts in Norway and Sweden | Synlighet

H3 Alexander Öqvist
H3 Anders Vestin
H3 Andreas Thoeneie
H3 Anna Särén
H3 AnneKathinka Tellefsen Opsahl
H3 Arnulf Røkke
H3 Astrid Olsson
H3 Benjamin Blatch
H3 Elias Bruholt
H3 Emilie Gran
H3 Emily Korslund Brewer
H3 Erna Therese Widerøe
H3 Espen Hornburg
H3 Frode Nguyen-Menes
H3 Giedre Maciniene
H3 Gunnar Frigaard
H3 Hanna Lysfjord Teigen
H3 Harry Thor Bjarnason (leave)
H3 Hedda Ingeborgvik
H3 Hilde Hartvedt
H3 Isabella Edlund
H3 Jarle Alver
H3 Jesper Heijkenskjöld
H3 Johanna Rosman
H3 Jørgen Brunborg-Næss
H3 Kåre Garnes
H3 Karoline Gåre
H3 Katarina Hammerås
H3 Kathrine Krane
H3 Katinka Sletten
H3 Kinga Monika Blasko
H3 Kjartan Bjørkvold
H3 Kristin Sperstad
H3 Kristine Strømme
H3 Laila Herstad
H3 Lars Johanson
H3 Manne Högström
H3 Maren Weiner
H3 Maria Eckerwall
H3 Merethe B. Kristiansen
H3 Michiel Ouwerkerk
H3 Morten Nordsveen
H3 Oda Vedlog Kveen
H3 Oliver Demant
H3 Oliver Oliveros
H3 Pia Ringstad
H3 Ragnhild Hoel Robertsen
H3 Regine Hemre
H3 Sara Vu
H3 Sofie Schreiner Lien
H3 Sofie Sunde Bjørkly
H3 Stine Marie Tangenes
H3 Svein Løvlien Egenæs
H3 Thea Madeleine Skoug
H3 Trine Malen Hagen Fureli
H3 Trine Tollefsen Malde
H3 Trond Nørbech
H3 Veronica Sagbakken
H3 Øystein Landrø Nilsen
H3 Øystein Svendsen Opperud
NAV_REPEATED_FOOTER Our work | Synlighet (https://synlighet.com/our-work/)
Title

Our work | Synlighet

H1 Our work
H2 Explore the success stories we build for our clients:
H4 Bosch Case Study: Nordic social media strategy
H4 Tripletex Case Study: Driving B2B Success with Experts and AI
H4 Red Cross Case Study: Acting as a strategic partner for vital services
H4 BilXtra Case Study: Serious expertise, serious humour
H4 How to maximise trade fairs and industry events with an external marketing team
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://synlighet.com) Nordic digital marketing agency – We help you drive digital growth! | Synlighet
[H1] Your Nordic digital marketing agency

Why Synlighet?
Contact us

Synlighet, a marketing agency with 70 specialists across Norway and Sweden, is here to enhance your marketing team. Let us provide the momentum you need to thrive in the Nordic market!

[H2] How we help you drive digital growth

[H3] Marketing strategy

Build your strategy like a local!

Let us do it together

[H3] Paid media

Elevate your paid media with local knowledge.

Tell me more

[H3] SEO

Understand intent, rank higher where it matters.

Better local SEO here

[H3] Content and creatives

"Watch your language" and understand the "dress code".

Get your message through

[H3] Social media

Engage your audience like a native speaker.

Reach out

[H3] GDPR in the Nordics

Don't worry. We help you deal with GDPR.

Read more

[H1] These are some of our clients. Are you the next one?

[IMG: Kinnarps_Logo_BW_2023-12-20-134055_ztdr.svg]

[IMG: Stendi_Logo_BW.svg]

[IMG: Leger-Uten-Grenser_Logo_BW_2023-12-20-134433_istz.svg]

[IMG: Wilfa_Logo_BW_2023-12-20-134057_nohk.svg]

[IMG: Norwegian-Red-Cross_Logo_BW.svg]

“It was important to us to find an agency that could deliver on some of the things we’re in particular need of, such as strategic and holistic thinking, but also being able to see new opportunities within the areas that we wish to grow.”

“Synlighet has an extensive knowledge of the market and challenges us to try out actions or campaigns that we might otherwise have spent a longer time initiating if we hadn’t had this collaboration.”

[H2] Do you want to know more?
1669 chars
SUB-PAGE (https://synlighet.com/about-us/) Digital Marketing Agency since 2003 – based in Norway and Sweden | Synlighet
Home

/
About us

[H1] About us

We at Synlighet would love to work with your marketing. Let us introduce ourselves.

We are Synlighet. A suitable name because it means visibility. In both Swedish and Norwegian. And that is what we do – we help businesses become more visible.

[H3] Superheroes do not exist

At Synlighet, we believe in sharing knowledge and collaboration. That's why we say that superheroes do not exist. We work together to create results. We are a team of 70 experts working with (ambitious) clients in Oslo, Bergen, Trondheim and Malmö.
We work data-driven and translate numbers into insights so we can see the big picture (as well as the tiny nuances). We know that marketing managers like to gather their activities, creating a so-called “synergy effect”. That's why we tailor our 360-degree deliveries to each client's needs, from insight to output.
At our core sits digital strategy, market insight and analysis. This core enables us to generate ideas and concepts, develop content, produce creative, and execute – paid and organic – search engine marketing, social media, video, and display advertising.
We help you adapt and execute your marketing strategy for the Nordic market. We know how to engage your target auciences in Norways, Sweden, Denmark and where to reach them. In short, we can help you reach your goals with data-driven digital marketing.

[H3] We only answer to you

Since our inception in 2003, we have been independent and employee-owned. We are not wedded/chained/adherent/faithful to any platform or channel. Our strategy has always been to expand organically; politics do not determine where we place our clients' advertising dollars.
We have a broad portfolio of clients who operate in B2B and B2C spaces. Their common denominator is sharing our ambition to be a leader/lead in their market, motivating us to create the best solutions. We work with clients such as Statkraft, The Royal Norwegian Court, DNV, Médecins Sans Frontières, Optimar, SINTEF, NTNU and Visit Norway.
Our intense fascination for marketing as a science and profession, in combination with our love for working with people, gives us the drive we need to be one of the leading data-driven marketing agencies in Norway and Sweden.

[H3] Knowledge is most valuable when shared

We are committed to building a community and sharing knowledge. Knowledge is most valuable when shared with our colleagues, clients and partners. We know nothing better than being on the same team as our customers - for real. This is how we achieve our goals for development and progress together.
"To be the best together" is our recurring mantra when working with clients and partners. We, therefore, recruit and invest in the best talent to build our community.
Synlighet Academy is our common platform for working together and staying at the forefront of innovation in our industry. Through the Academy, we offer tailored internships for students and graduates and continual, never-ending professional development for employees and clients. Every Synlighet employee has an individual development trajectory. And we off courses, workshops and learning materials for our clients.

[H3] The speed you need

"We give you the speed you need." That's our promise to our clients. We go to work every day, focusing on being better than yesterday. Through curiosity, deep collaboration and a critical eye, we execute digital marketing that creates results and gives our clients a competitive edge.
We are responsible for further developing our client's business through day-to-day consulting, expertise and regular "boost" meetings. These meetings look at the market and assess new opportunities we have yet to exploit.

[H3] An authority in Norway and Sweden for 20 years

Our promise (mentioned above) has made Synlighet an top agency for Nordic marketers. Not just because we share knowledge but because we are committed to linking business goals to marketing initiatives and creating tangible impact. Here is some evidence of our authority in the industry:
40,000 contacts have signed up for weekly updates from SynlighetWe have trained thousands of marketers We have published the most extensive market report in the Nordic region, "The Nordic CMO Survey"More than 16,000 people have participated in a webinar hosted by Synlighet over past three years70,000 people read Synlighet’s blog every year Every year we speak at many events in both Norway & Sweden A gold medal and top-three placement in the Performance Talent at the INMA conference every year for the past four yearsGrowth for our clients in many different industries (can be elaborated on if needed)NPS Score in our latest customer survey "Excellent" (NPS = 50)
We look forward to getting to know you and your companys goals. It is the beginning of something extraordinary!

[H3] Don't take our word for it - this is what our clients have to say about us:

"It was important to us to find an agency that could deliver on some of the things we're in particular need of, such as strategic and holistic thinking, but also being able to see new opportunities within the areas that we wish to grow." Cecilie Thuv, marketing director, Norwegian Red Cross."Synlighet has an extensive knowledge of the market and challenges us to try out actions or campaigns that we might otherwise have spent a longer time initiating if we hadn't had this collaboration." Hege Ramslie, Doctors Without Borders Norway.

[H2] We're curious, who are you? Tell us a little about yourself here:
5632 chars
SUB-PAGE (https://synlighet.com/contact/) Contact us | Synlighet
Home

/
Kontakt

[H1]
Fill out the form and we will get in touch!

Finn synlighet i nærheten av deg

Contact us
[H2]
Call us on 0047 04195 or send an email to post@synlighet.com.

[IMG: Øystein Svendsen Opperud Landskap min]

Oslo

[H3]
Øystein
Svendsen
Opperud
Head of Agency | Oslo
+47 930 17 071
oystein.opperud@synlighet.no

[IMG: Jarle Alver liggende min]

Bergen

[H3]
Jarle
Alver
Head of Agency | Bergen
+47 920 40 040
jarle.alver@synlighet.no

[IMG: Øystein]

Trondheim

[H3]
Øystein
Landrø
Nilsen
Head of Agency | Trondheim
+47 977 64 888
oystein@synlighet.no

[IMG: Maria]

Malmö

[H3]
Maria
Eckerwall
Head of Agency | Malmö
+46 793 37 51 14
maria.eckerwall@synlighet.se

Get in touch
[H2] We look forward to hearing from you!

[IMG: Arnulf Røkke komprimert liggende]

[H3]
Arnulf
Røkke
Chief Executive Officer
+47 906 88 142
arnulf.rokke@synlighet.no

[IMG: Oda Kveen Landskap min]

Oslo

[H3]
Oda
Vedlog
Kveen
Chief Marketing Officer
oda.kveen@synlighet.no

[IMG: Lars Johanson Landskap min]

Oslo

[H3]
Lars
Johanson
Customer Success Officer
+47 952 04 849
lars@synlighet.no

[H1]
1246 chars
SUB-PAGE (https://synlighet.com/services/) Marketing Agency Services – Let us boost your digital marketing | Synlighet
Home

/
Services

[H1] Our services

Let's close the gap between you and the Nordic market.

When do Norwegians change from winter to summer tyres? What does "fika" mean in Swedish?
Timing your campaigns and messaging is crucial to interest your target group. We can help you plan your campaigns to match the Nordic markets and advise you on how to get your message through in different digital marketing channels.

Get in touch!

[H2] Marketing experts with local knowledge

We love Google! But Google Translate for creating content and ads? Not so much. Our content creators and art directors can help you adapt your content to a Nordic audience. We will ensure the tone of voice aligns with your strategy and target group.

[H2] Marketing strategy in the Nordic market

We are marketing experts who live and breathe for taking our client's business to the next level with data-driven digital marketing. As Swedes and Norwegians, we know a lot about local traditions, holidays, and trends and have a lot of experience running campaigns in the Swedish and Norwegian markets.
A good marketing strategy sets the direction for marketing plans and campaign plans. We assist both with the long-term strategy work and the marketing implementation and execution.

[H2] Marketing services that can help you reach your goals

[IMG: Markedsstrategi]

[H3] Marketing strategy

Build your strategy like a local. Our client directors can help you with marketing plans.

Let's build a Nordic strategy together

[IMG: Annonsering]

[H3] Paid media

Take your paid media campaigns to the next level with local knowledge on your team.

Read more about our paid media services

[IMG: SEO]

[H3] Search engine optimization

Understand the intent behind searches and rank higher at keywords that matters.

Better local SEO here

[IMG: Sosiale medier]

[H3] Social media management

Charge your company's brand on social media in the Nordics.

Read more about social media management

[IMG: Content Marketing]

[H3] Content and creatives

"Watch your language" and understand the "dress code".

Get your message through

[IMG: Maria Stenersen Silje Stenersen]

[H3] GDPR in the Nordics

We can help you deal with data, insights and GDPR.

Learn more about GDPR in the Nordics

[H4] Reach out to us! Here are some of the people you'll talk to:

[IMG: Anders 1]

Oslo

[H3]
Anders
Vestin
Advisor| Digital Strategy
+47 403 09 829
anders.vestin@synlighet.no

[IMG: Arnulf Røkke komprimert Portrett min]

[H3]
Arnulf
Røkke
Chief Executive Officer
+47 906 88 142
arnulf.rokke@synlighet.no

[IMG: Astrid Olsson Portrett]

Bergen

[H3]
Astrid
Olsson
Advisor | Digital Strategy
+47 404 50 561
astrid@synlighet.no

[IMG: Benjamin Blatch komprimert portrett]

Oslo

[H3]
Benjamin
Blatch
Key Account Manager
+ 47 414 81 889
benjamin.blatch@synlighet.no

[IMG: Erna]

Trondheim

[H3]
Erna
Therese
Widerøe
Advisor I Digital strategy
+47 926 67 780
erna@synlighet.no

[IMG: Jarle Alver Portrett min]

Bergen

[H3]
Jarle
Alver
Head of Agency | Bergen
+47 920 40 040
jarle.alver@synlighet.no

[IMG: Kathrine]

Trondheim

[H3]
Kathrine
Krane
Advisor | Digital Strategy
+ 47 930 57 263
kathrine.krane@synlighet.no

[IMG: Lars Johanson Portrett min]

Oslo

[H3]
Lars
Johanson
Customer Success Officer
+47 952 04 849
lars@synlighet.no

[IMG: Michiel]

Trondheim

[H3]
Michiel
Ouwerkerk
Head of Digital Strategy
+47 454 18 886
michiel.ouwerkerk@synlighet.no

[IMG: Oda Kveen Portrett min]

Oslo

[H3]
Oda
Vedlog
Kveen
Chief Marketing Officer
oda.kveen@synlighet.no

[IMG: Svein]

Oslo

[H3]
Svein
Løvlien
Egenæs
Advisor | Creative Performance
+ 47 950 93 753
svein.egenaes@synlighet.no

[IMG: Øystein 1]

Trondheim

[H3]
Øystein
Landrø
Nilsen
Head of Agency | Trondheim
+47 977 64 888
oystein@synlighet.no

[IMG: Øystein Svendsen Opperud Portrett min]

Oslo

[H3]
Øystein
Svendsen
Opperud
Head of Agency | Oslo
+47 930 17 071
oystein.opperud@synlighet.no
4345 chars
SUB-PAGE (https://synlighet.com/people/) Our team | 70 marketing experts in Norway and Sweden | Synlighet
[IMG: Alexander oqvist]

Bergen

[H3]
Alexander
Öqvist
Advisor | Digital Strategy
+47 412 14 082
alexander.oqvist@synlighet.no

[IMG: Anders 1]

Oslo

[H3]
Anders
Vestin
Advisor| Digital Strategy
+47 403 09 829
anders.vestin@synlighet.no

[IMG: Andreas]

Oslo

[H3]
Andreas
Thoeneie
Specialist I SEO
+ 47 994 16 584
andreas.thoeneie@synlighet.no

[IMG: Anna Saren portrett min]

Oslo

[H3]
Anna
Särén
Specialist | Ads
+47 413 61 051
anna.saren@synlighet.no

[IMG: 438 A0057 A474 4 F92 8480 E83 C349 AC2 CD]

Bergen

[H3]
AnneKathinka
Tellefsen
Opsahl
Specialist | Data and Insight
+47 934 27 343
annekathinka@synlighet.no

[IMG: Arnulf Røkke komprimert Portrett min]

[H3]
Arnulf
Røkke
Chief Executive Officer
+47 906 88 142
arnulf.rokke@synlighet.no

[IMG: Astrid Olsson Portrett]

Bergen

[H3]
Astrid
Olsson
Advisor | Digital Strategy
+47 404 50 561
astrid@synlighet.no

[IMG: Benjamin Blatch komprimert portrett]

Oslo

[H3]
Benjamin
Blatch
Key Account Manager
+ 47 414 81 889
benjamin.blatch@synlighet.no

[IMG: Elias]

Trondheim

[H3]
Elias
Bruholt
Key Account Manager / Advisor
+ 47 986 89 554
elias.bruholt@synlighet.no

[IMG: Emilie 1]

Trondheim

[H3]
Emilie
Gran
Spesialist | Annonsering og Sosiale Medier
+47 960 10 384
emilie.gran@synlighet.no

[IMG: Emily]

Oslo

[H3]
Emily
Korslund
Brewer
Specialist I Content and Social Media
+47 901 64 336
emily.brewer@synlighet.no

[IMG: Erna]

Trondheim

[H3]
Erna
Therese
Widerøe
Advisor I Digital strategy
+47 926 67 780
erna@synlighet.no

[IMG: Espen Hornburg]

Oslo

[H3]
Espen
Hornburg
AD / Creative Director
+47 922 57 844
espen.hornburg@synlighet.no

[IMG: Frode 1]

Oslo

[H3]
Frode
Nguyen-Menes
Specialist I Content and Social Media
+47 404 68 624
frode.nguyen-menes@synlighet.no

[IMG: Giedre Maciniene portrett]

Oslo

[H3]
Giedre
Maciniene
Senior Advisor | Insights and Data
+ 47 45 800 282
giedre.maciniene@synlighet.no

[IMG: Gunnar Frigaard Portrett min]

Oslo

[H3]
Gunnar
Frigaard
Head of Strategy and Execution
+ 47 959 64 831
gunnar.frigaard@synlighet.no

[IMG: Hanna 5]

Trondheim

[H3]
Hanna
Lysfjord
Teigen
Specialist | Ads
+47 480 40 673
hanna.teigen@synlighet.no

[IMG: Harry Bjarnason Portrett min]

Oslo

[H3]
Harry
Thor
Bjarnason
(leave)
Specialist | Ads
+47 942 23 164
harry.bjarnason@synlighet.no

[IMG: Hedda]

Trondheim

[H3]
Hedda
Ingeborgvik
Spesialist I SEO and innhold (permisjon)
+ 47 979 01 419

[IMG: 64 D809 D2 01 C8 42 B3 B09 C BE6 D84 FC1 EF6 1 201 a]

Bergen

[H3]
Hilde
Hartvedt
Specialist | Ads (permisjon)
+47 481 34 314
hilde@synlighet.no

[IMG: Isabella]

Malmö

[H3]
Isabella
Edlund
Specialist | Ads
+46 76 022 50 99
isabella.edlund@synlighet.se

[IMG: Jarle Alver Portrett min]

Bergen

[H3]
Jarle
Alver
Head of Agency | Bergen
+47 920 40 040
jarle.alver@synlighet.no

[IMG: Jesper]

Malmö

[H3]
Jesper
Heijkenskjöld
Specialist | Digital marketing
+46 0737101573
jesper.heijkenskjold@synlighet.se

[IMG: Johanna]

Malmö

[H3]
Johanna
Rosman
Specialist | SEO, content & Paid Media
johanna.rosman@synlighet.se

[IMG: Jørgen Portrett min]

Oslo

[H3]
Jørgen
Brunborg-Næss
Head of Data and Insight
+47 928 20 196
jorgen@synlighet.no

[IMG: Kåre Garnes portrett]

Oslo

[H3]
Kåre
Garnes
Senior Advisor I SEO and content
98221749
kare.garnes@synlighet.no

[IMG: Karoline Gåre Portrett min]

Oslo

[H3]
Karoline
Gåre
Advisor | Digital Strategy
+47 970 05 138
karoline.gaare@synlighet.no

[IMG: Katharina 1]

Trondheim

[H3]
Katarina
Hammerås
Specialist | Ads
+47 957 85 171
katarina.hammeras@synlighet.no

[IMG: Kathrine]

Trondheim

[H3]
Kathrine
Krane
Advisor | Digital Strategy
+ 47 930 57 263
kathrine.krane@synlighet.no

[IMG: Katinka 1]

Oslo

[H3]
Katinka
Sletten
Head of organic socials (permisjon)
+47 416 90 941
katinka.sletten@synlighet.no

[IMG: D6628 E28 A03 F 4052 A2 CC A8 D15 DED602 D]

Bergen

[H3]
Kinga
Monika
Blasko
Specialist | Ads and Social Media
+47 942 44 632
kinga.blasko@synlighet.no

[IMG: Kjartan Bjørkvold portrett]

Oslo

[H3]
Kjartan
Bjørkvold
Rådgiver | Digital Strategy
+47 930 25 522
kjartan@synlighet.no

[IMG: Kristin]

Oslo

[H3]
Kristin
Sperstad
Advisor | Digital Strategy
+ 47 971 97 837
kristin@synlighet.no

[IMG: Kristine Strømme min]

Oslo

[H3]
Kristine
Strømme
Advisor | Digital Strategy
+47 977 36 440
kristine.stromme@synlighet.no

[IMG: Laila]

Trondheim

[H3]
Laila
Herstad
Specialist | Ads
+47 922 91 691
laila.herstad@synlighet.no

[IMG: Lars Johanson Portrett min]

Oslo

[H3]
Lars
Johanson
Customer Success Officer
+47 952 04 849
lars@synlighet.no

[IMG: Manne 1]

Malmö

[H3]
Manne
Högström
Specialist I SEO
manne@synlighet.se

[IMG: Maren Weiner Portrett min]

Oslo

[H3]
Maren
Weiner
Specialist | Content and Social Media
+47 482 17 778
maren.weiner@synlighet.no

[IMG: Maria staende]

Malmö

[H3]
Maria
Eckerwall
Head of Agency | Malmö
+46 793 37 51 14
maria.eckerwall@synlighet.se

[IMG: Merethe Kristiansen Landskap min]

Trondheim

[H3]
Merethe
B.
Kristiansen
Specialist | Ads
+47 901 06 664
merethe.kristiansen@synlighet.no

[IMG: Michiel]

Trondheim

[H3]
Michiel
Ouwerkerk
Head of Digital Strategy
+47 454 18 886
michiel.ouwerkerk@synlighet.no

[IMG: Morten Nordsveen Portrett min]

Oslo

[H3]
Morten
Nordsveen
Head of Creative and Content
+47 411 70 930
morten.nordsveen@synlighet.no

[IMG: Oda Kveen Portrett min]

Oslo

[H3]
Oda
Vedlog
Kveen
Chief Marketing Officer
oda.kveen@synlighet.no

[IMG: Oliver Demant Portrett min]

Oslo

[H3]
Oliver
Demant
Specialist | Ads
+47 463 44 843
oliver.demant@synlighet.no

[IMG: Oliver 1]

Malmö

[H3]
Oliver
Oliveros
Specialist | Ads
oliver@synlighet.se

[IMG: Pia]

Oslo

[H3]
Pia
Ringstad
Advisor | Design and Content
+47 480 51 699
pia.ringstad@synlighet.no

[IMG: Ragnhild Hoel Robertsen Portrett min]

Oslo

[H3]
Ragnhild
Hoel
Robertsen
Advisor | Digital Strategy
+47 414 13 725
ragnhild.robertsen@synlighet.no

[IMG: Regine Hemre Portrett min]

Bergen

[H3]
Regine
Hemre
Head of Paid Media
+47 416 21 688
regine.hemre@synlighet.no

[IMG: Sara]

Oslo

[H3]
Sara
Vu
Specialist I Ads
sara.vu@synlighet.no

[IMG: Sofie Lien 2024 5221836 nettsiden]

Bergen

[H3]
Sofie
Schreiner
Lien
Specialist | Ads
sofie.lien@synlighet.no

[IMG: Sofie 1]

Bergen

[H3]
Sofie
Sunde
Bjørkly
Specialist I Ads
+ 47 926 79 744
sofie.bjorkly@synlighet.no

[IMG: 93925 A8 A 5 DD7 457 C 9 CF8 4 F4 FD43 BE0 B1 1 201 a]

Bergen

[H3]
Stine
Marie
Tangenes
Specialist | Ads
+47 404 92 766
stine-marie.tangenes@synlighet.no

[IMG: Svein]

Oslo

[H3]
Svein
Løvlien
Egenæs
Advisor | Creative Performance
+ 47 950 93 753
svein.egenaes@synlighet.no

[IMG: Thea 2]

Oslo

[H3]
Thea
Madeleine
Skoug
Spesialist | Annonsering
+47 916 08 939
thea@synlighet.no

[IMG: Trine Fureli Portrett min]

Trondheim

[H3]
Trine
Malen
Hagen
Fureli
Specialist | SEO and Content
+47 482 24 438
trine.fureli@synlighet.no

[IMG: 95 F2 EFC9 CC6 A 4093 98 DE 3 D333645 AA3 D 1 201 a]

Bergen

[H3]
Trine
Tollefsen
Malde
Advisor | Digital Strategy (permisjon)
+47 970 99 430
trine.malde@synlighet.no

[IMG: Trond Nørbeck Portrett min]

Oslo

[H3]
Trond
Nørbech
Advisor | Digital strategy
+47 997 49 829
trond.norbech@synlighet.no

[IMG: Veronica]

Oslo

[H3]
Veronica
Sagbakken
Specialist | Paid Media & CRM
95815843
veronica.sagbakken@synlighet.no

[IMG: Øystein 1]

Trondheim

[H3]
Øystein
Landrø
Nilsen
Head of Agency | Trondheim
+47 977 64 888
oystein@synlighet.no

[IMG: Øystein Svendsen Opperud Portrett min]

Oslo

[H3]
Øystein
Svendsen
Opperud
Head of Agency | Oslo
+47 930 17 071
oystein.opperud@synlighet.no
8555 chars
SUB-PAGE (https://synlighet.com/our-work/) Our work | Synlighet
Home

/
Our work

[H1] Our work

[IMG: Caser toppbilde engelsk]

[H2] Explore the success stories we build for our clients:

[IMG: Bosch Case Study: Nordic social media strategy]

[H4] Bosch Case Study: Nordic social media strategy

Digital Marketing

[IMG: Tripletex Case Study: Driving B2B Success with Experts and AI]

[H4] Tripletex Case Study: Driving B2B Success with Experts and AI

[IMG: Red Cross Case Study: Acting as a strategic partner for vital services]

[H4] Red Cross Case Study: Acting as a strategic partner for vital services

[IMG: BilXtra Case Study: Serious expertise, serious humour]

[H4] BilXtra Case Study: Serious expertise, serious humour

[IMG: How to maximise trade fairs and industry events with an external marketing team]

[H4] How to maximise trade fairs and industry events with an external marketing team

Digital Marketing
Social media
937 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
0Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/about-us/ 0 1
/contact/ 0 1
/services/ 0 1
/people/ 0 1
/our-work/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "copyrightYear": "2019",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2019-03-28T13:41:21+01:00",
            "dateModified": "2026-02-27T13:36:40+01:00",
            "datePublished": "2019-03-28T13:41:00+01:00",
            "description": "Leading Nordic Agency located in Malmö, Oslo, Bergen andTrondheim. Lets talk about marketing!",
            "headline": "Nordic digital marketing agency - We help you drive digital growth!",
            "image": {
                "@type": "ImageObject",
                "url": "https://synlighet.com/dynamic/upload/csv/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde.jpg"
            },
            "inLanguage": "en",
            "mainEntityOfPage": "https://synlighet.com/",
            "name": "Synlighet",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://synlighet.com/"
        },
        {
            "@id": "#identity",
            "@type": "Organization"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/",
                    "name": "Home",
                    "position": 1
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}
/about-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "copyrightYear": "2019",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2019-09-02T12:22:55+02:00",
            "dateModified": "2026-03-17T12:35:29+01:00",
            "datePublished": "2019-09-02T12:22:00+02:00",
            "headline": "Digital Marketing Agency since 2003 - based in Norway and Sweden",
            "image": {
                "@type": "ImageObject",
                "url": "https://synlighet.com/dynamic/upload/csv/_1200x630_crop_center-center_82_none/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde_2024-03-22-072402_mqje.jpg?mtime=1711092299"
            },
            "inLanguage": "en",
            "mainEntityOfPage": "https://synlighet.com/about-us/",
            "name": "Digital Marketing Agency since 2003 - based in Norway and Sweden",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://synlighet.com/about-us/"
        },
        {
            "@id": "#identity",
            "@type": "Organization"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/",
                    "name": "Home",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/about-us/",
                    "name": "About us",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "copyrightYear": "2019",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2019-04-24T14:35:41+02:00",
            "dateModified": "2026-04-27T13:57:09+02:00",
            "datePublished": "2019-04-24T14:35:00+02:00",
            "description": "Synlighet er et Performance Marketingbyrå med kontorer i Oslo, Bergen, Trondheim og Malmö. Ta kontakt i dag på 04195 eller send oss en melding her!",
            "headline": "Contact us",
            "image": {
                "@type": "ImageObject",
                "url": "https://synlighet.com/dynamic/upload/csv/_1200x630_crop_center-center_82_none/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde_2024-03-22-072402_mqje.jpg?mtime=1711092299"
            },
            "inLanguage": "en",
            "mainEntityOfPage": "https://synlighet.com/contact/",
            "name": "Contact us",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://synlighet.com/contact/"
        },
        {
            "@id": "#identity",
            "@type": "Organization"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/",
                    "name": "Home",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/contact/",
                    "name": "Kontakt",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}
/services/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "copyrightYear": "2019",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2019-09-02T12:22:30+02:00",
            "dateModified": "2026-02-27T13:22:31+01:00",
            "datePublished": "2019-09-02T12:22:00+02:00",
            "headline": "Marketing Agency Services - Let us boost your digital marketing",
            "image": {
                "@type": "ImageObject",
                "url": "https://synlighet.com/dynamic/upload/csv/_1200x630_crop_center-center_82_none/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde_2024-03-22-072402_mqje.jpg?mtime=1711092299"
            },
            "inLanguage": "en",
            "mainEntityOfPage": "https://synlighet.com/services/",
            "name": "Marketing Agency Services - Let us boost your digital marketing",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://synlighet.com/services/"
        },
        {
            "@id": "#identity",
            "@type": "Organization"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/",
                    "name": "Home",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/services/",
                    "name": "Services",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}
/people/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "copyrightYear": "2019",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2019-04-24T14:48:25+02:00",
            "dateModified": "2025-10-28T14:01:34+01:00",
            "datePublished": "2019-04-24T14:48:00+02:00",
            "headline": "Our team | 70 marketing experts in Norway and Sweden",
            "image": {
                "@type": "ImageObject",
                "url": "https://synlighet.com/dynamic/upload/csv/_1200x630_crop_center-center_82_none/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde.jpg?mtime=1711092042"
            },
            "inLanguage": "en",
            "mainEntityOfPage": "https://synlighet.com/people/",
            "name": "Our team | 70 marketing experts in Norway and Sweden",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://synlighet.com/people/"
        },
        {
            "@id": "#identity",
            "@type": "Organization"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/",
                    "name": "Home",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/people/",
                    "name": "People",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}
/our-work/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "copyrightYear": "2025",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2025-01-08T12:09:08+01:00",
            "dateModified": "2026-05-07T14:21:33+02:00",
            "datePublished": "2025-01-08T12:23:00+01:00",
            "headline": "Our work",
            "image": {
                "@type": "ImageObject",
                "url": "https://synlighet.com/dynamic/upload/csv/_1200x630_crop_center-center_82_none/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde_2024-03-22-072402_mqje.jpg?mtime=1711092299"
            },
            "inLanguage": "en",
            "mainEntityOfPage": "https://synlighet.com/our-work/",
            "name": "Our work",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://synlighet.com/our-work/"
        },
        {
            "@id": "#identity",
            "@type": "Organization"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/",
                    "name": "Home",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://synlighet.com/our-work/",
                    "name": "Our work",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Marketing, SEO & Advertising Agencies
44.6 Avg BS

Based on 1677 businesses audited.

BS Detector

Marketing, SEO & Advertising Agencies BS: Synlighet (synlighet.com)

https://synlighet.com 📍 Industry: Marketing, SEO & Advertising Agencies
12 BS / 100

Synlighet is an anomaly in the marketing agency space, offering a transparent, evidence-backed digital presence that almost entirely avoids industry bullshit. Their authority is derived from a massive human footprint and a clear, unwavering focus on the Nordic region.

Info Density Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
3
15% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
1
7% BS

To reach a near-zero BS score, the agency should integrate sameAs schema properties to link their 70+ specialists to external professional profiles. They should also provide direct, clickable links to third-party review platforms (like Clutch or Google Reviews) to verify the excellent NPS claims. Finally, adding specific date-anchored metrics to the case study summaries on the main ‘Our Work’ page would further cement their credibility.

The site perfectly matches the Marketing, SEO & Advertising category. Its content consistently focuses on performance metrics, Nordic market strategy, and technical SEO deliverables.

“The score of 12 reflects a highly substantive site. The points lost were exclusively in the Commodity Fingerprint (slight use of unavoidable industry jargon) and Trust and Proof (lack of direct third-party verification links in the crawl data).”

Verified Analysis Date: May 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result