Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Synlighet
(https://synlighet.com) 📸 Data Snapshot: May 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Nordic digital marketing agency – We help you drive digital growth! | Synlighet (https://synlighet.com)
Nordic digital marketing agency – We help you drive digital growth! | Synlighet
Leading Nordic Agency located in Malmö, Oslo, Bergen andTrondheim. Lets talk about marketing!
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Digital Marketing Agency since 2003 – based in Norway and Sweden | Synlighet (https://synlighet.com/about-us/)
Digital Marketing Agency since 2003 – based in Norway and Sweden | Synlighet
NAV_HEADING_REPEATED_BODY_FOOTER Contact us | Synlighet (https://synlighet.com/contact/)
Contact us | Synlighet
Synlighet er et Performance Marketingbyrå med kontorer i Oslo, Bergen, Trondheim og Malmö. Ta kontakt i dag på 04195 eller send oss en melding her!
NAV_REPEATED_FOOTER Marketing Agency Services – Let us boost your digital marketing | Synlighet (https://synlighet.com/services/)
Marketing Agency Services – Let us boost your digital marketing | Synlighet
NAV_REPEATED_FOOTER Our team | 70 marketing experts in Norway and Sweden | Synlighet (https://synlighet.com/people/)
Our team | 70 marketing experts in Norway and Sweden | Synlighet
NAV_REPEATED_FOOTER Our work | Synlighet (https://synlighet.com/our-work/)
Our work | Synlighet
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://synlighet.com) Nordic digital marketing agency – We help you drive digital growth! | Synlighet
[H1] Your Nordic digital marketing agency Why Synlighet? Contact us Synlighet, a marketing agency with 70 specialists across Norway and Sweden, is here to enhance your marketing team. Let us provide the momentum you need to thrive in the Nordic market! [H2] How we help you drive digital growth [H3] Marketing strategy Build your strategy like a local! Let us do it together [H3] Paid media Elevate your paid media with local knowledge. Tell me more [H3] SEO Understand intent, rank higher where it matters. Better local SEO here [H3] Content and creatives "Watch your language" and understand the "dress code". Get your message through [H3] Social media Engage your audience like a native speaker. Reach out [H3] GDPR in the Nordics Don't worry. We help you deal with GDPR. Read more [H1] These are some of our clients. Are you the next one? [IMG: Kinnarps_Logo_BW_2023-12-20-134055_ztdr.svg] [IMG: Stendi_Logo_BW.svg] [IMG: Leger-Uten-Grenser_Logo_BW_2023-12-20-134433_istz.svg] [IMG: Wilfa_Logo_BW_2023-12-20-134057_nohk.svg] [IMG: Norwegian-Red-Cross_Logo_BW.svg] “It was important to us to find an agency that could deliver on some of the things we’re in particular need of, such as strategic and holistic thinking, but also being able to see new opportunities within the areas that we wish to grow.” “Synlighet has an extensive knowledge of the market and challenges us to try out actions or campaigns that we might otherwise have spent a longer time initiating if we hadn’t had this collaboration.” [H2] Do you want to know more?
SUB-PAGE (https://synlighet.com/about-us/) Digital Marketing Agency since 2003 – based in Norway and Sweden | Synlighet
Home / About us [H1] About us We at Synlighet would love to work with your marketing. Let us introduce ourselves. We are Synlighet. A suitable name because it means visibility. In both Swedish and Norwegian. And that is what we do – we help businesses become more visible. [H3] Superheroes do not exist At Synlighet, we believe in sharing knowledge and collaboration. That's why we say that superheroes do not exist. We work together to create results. We are a team of 70 experts working with (ambitious) clients in Oslo, Bergen, Trondheim and Malmö. We work data-driven and translate numbers into insights so we can see the big picture (as well as the tiny nuances). We know that marketing managers like to gather their activities, creating a so-called “synergy effect”. That's why we tailor our 360-degree deliveries to each client's needs, from insight to output. At our core sits digital strategy, market insight and analysis. This core enables us to generate ideas and concepts, develop content, produce creative, and execute – paid and organic – search engine marketing, social media, video, and display advertising. We help you adapt and execute your marketing strategy for the Nordic market. We know how to engage your target auciences in Norways, Sweden, Denmark and where to reach them. In short, we can help you reach your goals with data-driven digital marketing. [H3] We only answer to you Since our inception in 2003, we have been independent and employee-owned. We are not wedded/chained/adherent/faithful to any platform or channel. Our strategy has always been to expand organically; politics do not determine where we place our clients' advertising dollars. We have a broad portfolio of clients who operate in B2B and B2C spaces. Their common denominator is sharing our ambition to be a leader/lead in their market, motivating us to create the best solutions. We work with clients such as Statkraft, The Royal Norwegian Court, DNV, Médecins Sans Frontières, Optimar, SINTEF, NTNU and Visit Norway. Our intense fascination for marketing as a science and profession, in combination with our love for working with people, gives us the drive we need to be one of the leading data-driven marketing agencies in Norway and Sweden. [H3] Knowledge is most valuable when shared We are committed to building a community and sharing knowledge. Knowledge is most valuable when shared with our colleagues, clients and partners. We know nothing better than being on the same team as our customers - for real. This is how we achieve our goals for development and progress together. "To be the best together" is our recurring mantra when working with clients and partners. We, therefore, recruit and invest in the best talent to build our community. Synlighet Academy is our common platform for working together and staying at the forefront of innovation in our industry. Through the Academy, we offer tailored internships for students and graduates and continual, never-ending professional development for employees and clients. Every Synlighet employee has an individual development trajectory. And we off courses, workshops and learning materials for our clients. [H3] The speed you need "We give you the speed you need." That's our promise to our clients. We go to work every day, focusing on being better than yesterday. Through curiosity, deep collaboration and a critical eye, we execute digital marketing that creates results and gives our clients a competitive edge. We are responsible for further developing our client's business through day-to-day consulting, expertise and regular "boost" meetings. These meetings look at the market and assess new opportunities we have yet to exploit. [H3] An authority in Norway and Sweden for 20 years Our promise (mentioned above) has made Synlighet an top agency for Nordic marketers. Not just because we share knowledge but because we are committed to linking business goals to marketing initiatives and creating tangible impact. Here is some evidence of our authority in the industry: 40,000 contacts have signed up for weekly updates from SynlighetWe have trained thousands of marketers We have published the most extensive market report in the Nordic region, "The Nordic CMO Survey"More than 16,000 people have participated in a webinar hosted by Synlighet over past three years70,000 people read Synlighet’s blog every year Every year we speak at many events in both Norway & Sweden A gold medal and top-three placement in the Performance Talent at the INMA conference every year for the past four yearsGrowth for our clients in many different industries (can be elaborated on if needed)NPS Score in our latest customer survey "Excellent" (NPS = 50) We look forward to getting to know you and your companys goals. It is the beginning of something extraordinary! [H3] Don't take our word for it - this is what our clients have to say about us: "It was important to us to find an agency that could deliver on some of the things we're in particular need of, such as strategic and holistic thinking, but also being able to see new opportunities within the areas that we wish to grow." Cecilie Thuv, marketing director, Norwegian Red Cross."Synlighet has an extensive knowledge of the market and challenges us to try out actions or campaigns that we might otherwise have spent a longer time initiating if we hadn't had this collaboration." Hege Ramslie, Doctors Without Borders Norway. [H2] We're curious, who are you? Tell us a little about yourself here:
SUB-PAGE (https://synlighet.com/contact/) Contact us | Synlighet
Home / Kontakt [H1] Fill out the form and we will get in touch! Finn synlighet i nærheten av deg Contact us [H2] Call us on 0047 04195 or send an email to post@synlighet.com. [IMG: Øystein Svendsen Opperud Landskap min] Oslo [H3] Øystein Svendsen Opperud Head of Agency | Oslo +47 930 17 071 oystein.opperud@synlighet.no [IMG: Jarle Alver liggende min] Bergen [H3] Jarle Alver Head of Agency | Bergen +47 920 40 040 jarle.alver@synlighet.no [IMG: Øystein] Trondheim [H3] Øystein Landrø Nilsen Head of Agency | Trondheim +47 977 64 888 oystein@synlighet.no [IMG: Maria] Malmö [H3] Maria Eckerwall Head of Agency | Malmö +46 793 37 51 14 maria.eckerwall@synlighet.se Get in touch [H2] We look forward to hearing from you! [IMG: Arnulf Røkke komprimert liggende] [H3] Arnulf Røkke Chief Executive Officer +47 906 88 142 arnulf.rokke@synlighet.no [IMG: Oda Kveen Landskap min] Oslo [H3] Oda Vedlog Kveen Chief Marketing Officer oda.kveen@synlighet.no [IMG: Lars Johanson Landskap min] Oslo [H3] Lars Johanson Customer Success Officer +47 952 04 849 lars@synlighet.no [H1]
SUB-PAGE (https://synlighet.com/services/) Marketing Agency Services – Let us boost your digital marketing | Synlighet
Home / Services [H1] Our services Let's close the gap between you and the Nordic market. When do Norwegians change from winter to summer tyres? What does "fika" mean in Swedish? Timing your campaigns and messaging is crucial to interest your target group. We can help you plan your campaigns to match the Nordic markets and advise you on how to get your message through in different digital marketing channels. Get in touch! [H2] Marketing experts with local knowledge We love Google! But Google Translate for creating content and ads? Not so much. Our content creators and art directors can help you adapt your content to a Nordic audience. We will ensure the tone of voice aligns with your strategy and target group. [H2] Marketing strategy in the Nordic market We are marketing experts who live and breathe for taking our client's business to the next level with data-driven digital marketing. As Swedes and Norwegians, we know a lot about local traditions, holidays, and trends and have a lot of experience running campaigns in the Swedish and Norwegian markets. A good marketing strategy sets the direction for marketing plans and campaign plans. We assist both with the long-term strategy work and the marketing implementation and execution. [H2] Marketing services that can help you reach your goals [IMG: Markedsstrategi] [H3] Marketing strategy Build your strategy like a local. Our client directors can help you with marketing plans. Let's build a Nordic strategy together [IMG: Annonsering] [H3] Paid media Take your paid media campaigns to the next level with local knowledge on your team. Read more about our paid media services [IMG: SEO] [H3] Search engine optimization Understand the intent behind searches and rank higher at keywords that matters. Better local SEO here [IMG: Sosiale medier] [H3] Social media management Charge your company's brand on social media in the Nordics. Read more about social media management [IMG: Content Marketing] [H3] Content and creatives "Watch your language" and understand the "dress code". Get your message through [IMG: Maria Stenersen Silje Stenersen] [H3] GDPR in the Nordics We can help you deal with data, insights and GDPR. Learn more about GDPR in the Nordics [H4] Reach out to us! Here are some of the people you'll talk to: [IMG: Anders 1] Oslo [H3] Anders Vestin Advisor| Digital Strategy +47 403 09 829 anders.vestin@synlighet.no [IMG: Arnulf Røkke komprimert Portrett min] [H3] Arnulf Røkke Chief Executive Officer +47 906 88 142 arnulf.rokke@synlighet.no [IMG: Astrid Olsson Portrett] Bergen [H3] Astrid Olsson Advisor | Digital Strategy +47 404 50 561 astrid@synlighet.no [IMG: Benjamin Blatch komprimert portrett] Oslo [H3] Benjamin Blatch Key Account Manager + 47 414 81 889 benjamin.blatch@synlighet.no [IMG: Erna] Trondheim [H3] Erna Therese Widerøe Advisor I Digital strategy +47 926 67 780 erna@synlighet.no [IMG: Jarle Alver Portrett min] Bergen [H3] Jarle Alver Head of Agency | Bergen +47 920 40 040 jarle.alver@synlighet.no [IMG: Kathrine] Trondheim [H3] Kathrine Krane Advisor | Digital Strategy + 47 930 57 263 kathrine.krane@synlighet.no [IMG: Lars Johanson Portrett min] Oslo [H3] Lars Johanson Customer Success Officer +47 952 04 849 lars@synlighet.no [IMG: Michiel] Trondheim [H3] Michiel Ouwerkerk Head of Digital Strategy +47 454 18 886 michiel.ouwerkerk@synlighet.no [IMG: Oda Kveen Portrett min] Oslo [H3] Oda Vedlog Kveen Chief Marketing Officer oda.kveen@synlighet.no [IMG: Svein] Oslo [H3] Svein Løvlien Egenæs Advisor | Creative Performance + 47 950 93 753 svein.egenaes@synlighet.no [IMG: Øystein 1] Trondheim [H3] Øystein Landrø Nilsen Head of Agency | Trondheim +47 977 64 888 oystein@synlighet.no [IMG: Øystein Svendsen Opperud Portrett min] Oslo [H3] Øystein Svendsen Opperud Head of Agency | Oslo +47 930 17 071 oystein.opperud@synlighet.no
SUB-PAGE (https://synlighet.com/people/) Our team | 70 marketing experts in Norway and Sweden | Synlighet
[IMG: Alexander oqvist] Bergen [H3] Alexander Öqvist Advisor | Digital Strategy +47 412 14 082 alexander.oqvist@synlighet.no [IMG: Anders 1] Oslo [H3] Anders Vestin Advisor| Digital Strategy +47 403 09 829 anders.vestin@synlighet.no [IMG: Andreas] Oslo [H3] Andreas Thoeneie Specialist I SEO + 47 994 16 584 andreas.thoeneie@synlighet.no [IMG: Anna Saren portrett min] Oslo [H3] Anna Särén Specialist | Ads +47 413 61 051 anna.saren@synlighet.no [IMG: 438 A0057 A474 4 F92 8480 E83 C349 AC2 CD] Bergen [H3] AnneKathinka Tellefsen Opsahl Specialist | Data and Insight +47 934 27 343 annekathinka@synlighet.no [IMG: Arnulf Røkke komprimert Portrett min] [H3] Arnulf Røkke Chief Executive Officer +47 906 88 142 arnulf.rokke@synlighet.no [IMG: Astrid Olsson Portrett] Bergen [H3] Astrid Olsson Advisor | Digital Strategy +47 404 50 561 astrid@synlighet.no [IMG: Benjamin Blatch komprimert portrett] Oslo [H3] Benjamin Blatch Key Account Manager + 47 414 81 889 benjamin.blatch@synlighet.no [IMG: Elias] Trondheim [H3] Elias Bruholt Key Account Manager / Advisor + 47 986 89 554 elias.bruholt@synlighet.no [IMG: Emilie 1] Trondheim [H3] Emilie Gran Spesialist | Annonsering og Sosiale Medier +47 960 10 384 emilie.gran@synlighet.no [IMG: Emily] Oslo [H3] Emily Korslund Brewer Specialist I Content and Social Media +47 901 64 336 emily.brewer@synlighet.no [IMG: Erna] Trondheim [H3] Erna Therese Widerøe Advisor I Digital strategy +47 926 67 780 erna@synlighet.no [IMG: Espen Hornburg] Oslo [H3] Espen Hornburg AD / Creative Director +47 922 57 844 espen.hornburg@synlighet.no [IMG: Frode 1] Oslo [H3] Frode Nguyen-Menes Specialist I Content and Social Media +47 404 68 624 frode.nguyen-menes@synlighet.no [IMG: Giedre Maciniene portrett] Oslo [H3] Giedre Maciniene Senior Advisor | Insights and Data + 47 45 800 282 giedre.maciniene@synlighet.no [IMG: Gunnar Frigaard Portrett min] Oslo [H3] Gunnar Frigaard Head of Strategy and Execution + 47 959 64 831 gunnar.frigaard@synlighet.no [IMG: Hanna 5] Trondheim [H3] Hanna Lysfjord Teigen Specialist | Ads +47 480 40 673 hanna.teigen@synlighet.no [IMG: Harry Bjarnason Portrett min] Oslo [H3] Harry Thor Bjarnason (leave) Specialist | Ads +47 942 23 164 harry.bjarnason@synlighet.no [IMG: Hedda] Trondheim [H3] Hedda Ingeborgvik Spesialist I SEO and innhold (permisjon) + 47 979 01 419 [IMG: 64 D809 D2 01 C8 42 B3 B09 C BE6 D84 FC1 EF6 1 201 a] Bergen [H3] Hilde Hartvedt Specialist | Ads (permisjon) +47 481 34 314 hilde@synlighet.no [IMG: Isabella] Malmö [H3] Isabella Edlund Specialist | Ads +46 76 022 50 99 isabella.edlund@synlighet.se [IMG: Jarle Alver Portrett min] Bergen [H3] Jarle Alver Head of Agency | Bergen +47 920 40 040 jarle.alver@synlighet.no [IMG: Jesper] Malmö [H3] Jesper Heijkenskjöld Specialist | Digital marketing +46 0737101573 jesper.heijkenskjold@synlighet.se [IMG: Johanna] Malmö [H3] Johanna Rosman Specialist | SEO, content & Paid Media johanna.rosman@synlighet.se [IMG: Jørgen Portrett min] Oslo [H3] Jørgen Brunborg-Næss Head of Data and Insight +47 928 20 196 jorgen@synlighet.no [IMG: Kåre Garnes portrett] Oslo [H3] Kåre Garnes Senior Advisor I SEO and content 98221749 kare.garnes@synlighet.no [IMG: Karoline Gåre Portrett min] Oslo [H3] Karoline Gåre Advisor | Digital Strategy +47 970 05 138 karoline.gaare@synlighet.no [IMG: Katharina 1] Trondheim [H3] Katarina Hammerås Specialist | Ads +47 957 85 171 katarina.hammeras@synlighet.no [IMG: Kathrine] Trondheim [H3] Kathrine Krane Advisor | Digital Strategy + 47 930 57 263 kathrine.krane@synlighet.no [IMG: Katinka 1] Oslo [H3] Katinka Sletten Head of organic socials (permisjon) +47 416 90 941 katinka.sletten@synlighet.no [IMG: D6628 E28 A03 F 4052 A2 CC A8 D15 DED602 D] Bergen [H3] Kinga Monika Blasko Specialist | Ads and Social Media +47 942 44 632 kinga.blasko@synlighet.no [IMG: Kjartan Bjørkvold portrett] Oslo [H3] Kjartan Bjørkvold Rådgiver | Digital Strategy +47 930 25 522 kjartan@synlighet.no [IMG: Kristin] Oslo [H3] Kristin Sperstad Advisor | Digital Strategy + 47 971 97 837 kristin@synlighet.no [IMG: Kristine Strømme min] Oslo [H3] Kristine Strømme Advisor | Digital Strategy +47 977 36 440 kristine.stromme@synlighet.no [IMG: Laila] Trondheim [H3] Laila Herstad Specialist | Ads +47 922 91 691 laila.herstad@synlighet.no [IMG: Lars Johanson Portrett min] Oslo [H3] Lars Johanson Customer Success Officer +47 952 04 849 lars@synlighet.no [IMG: Manne 1] Malmö [H3] Manne Högström Specialist I SEO manne@synlighet.se [IMG: Maren Weiner Portrett min] Oslo [H3] Maren Weiner Specialist | Content and Social Media +47 482 17 778 maren.weiner@synlighet.no [IMG: Maria staende] Malmö [H3] Maria Eckerwall Head of Agency | Malmö +46 793 37 51 14 maria.eckerwall@synlighet.se [IMG: Merethe Kristiansen Landskap min] Trondheim [H3] Merethe B. Kristiansen Specialist | Ads +47 901 06 664 merethe.kristiansen@synlighet.no [IMG: Michiel] Trondheim [H3] Michiel Ouwerkerk Head of Digital Strategy +47 454 18 886 michiel.ouwerkerk@synlighet.no [IMG: Morten Nordsveen Portrett min] Oslo [H3] Morten Nordsveen Head of Creative and Content +47 411 70 930 morten.nordsveen@synlighet.no [IMG: Oda Kveen Portrett min] Oslo [H3] Oda Vedlog Kveen Chief Marketing Officer oda.kveen@synlighet.no [IMG: Oliver Demant Portrett min] Oslo [H3] Oliver Demant Specialist | Ads +47 463 44 843 oliver.demant@synlighet.no [IMG: Oliver 1] Malmö [H3] Oliver Oliveros Specialist | Ads oliver@synlighet.se [IMG: Pia] Oslo [H3] Pia Ringstad Advisor | Design and Content +47 480 51 699 pia.ringstad@synlighet.no [IMG: Ragnhild Hoel Robertsen Portrett min] Oslo [H3] Ragnhild Hoel Robertsen Advisor | Digital Strategy +47 414 13 725 ragnhild.robertsen@synlighet.no [IMG: Regine Hemre Portrett min] Bergen [H3] Regine Hemre Head of Paid Media +47 416 21 688 regine.hemre@synlighet.no [IMG: Sara] Oslo [H3] Sara Vu Specialist I Ads sara.vu@synlighet.no [IMG: Sofie Lien 2024 5221836 nettsiden] Bergen [H3] Sofie Schreiner Lien Specialist | Ads sofie.lien@synlighet.no [IMG: Sofie 1] Bergen [H3] Sofie Sunde Bjørkly Specialist I Ads + 47 926 79 744 sofie.bjorkly@synlighet.no [IMG: 93925 A8 A 5 DD7 457 C 9 CF8 4 F4 FD43 BE0 B1 1 201 a] Bergen [H3] Stine Marie Tangenes Specialist | Ads +47 404 92 766 stine-marie.tangenes@synlighet.no [IMG: Svein] Oslo [H3] Svein Løvlien Egenæs Advisor | Creative Performance + 47 950 93 753 svein.egenaes@synlighet.no [IMG: Thea 2] Oslo [H3] Thea Madeleine Skoug Spesialist | Annonsering +47 916 08 939 thea@synlighet.no [IMG: Trine Fureli Portrett min] Trondheim [H3] Trine Malen Hagen Fureli Specialist | SEO and Content +47 482 24 438 trine.fureli@synlighet.no [IMG: 95 F2 EFC9 CC6 A 4093 98 DE 3 D333645 AA3 D 1 201 a] Bergen [H3] Trine Tollefsen Malde Advisor | Digital Strategy (permisjon) +47 970 99 430 trine.malde@synlighet.no [IMG: Trond Nørbeck Portrett min] Oslo [H3] Trond Nørbech Advisor | Digital strategy +47 997 49 829 trond.norbech@synlighet.no [IMG: Veronica] Oslo [H3] Veronica Sagbakken Specialist | Paid Media & CRM 95815843 veronica.sagbakken@synlighet.no [IMG: Øystein 1] Trondheim [H3] Øystein Landrø Nilsen Head of Agency | Trondheim +47 977 64 888 oystein@synlighet.no [IMG: Øystein Svendsen Opperud Portrett min] Oslo [H3] Øystein Svendsen Opperud Head of Agency | Oslo +47 930 17 071 oystein.opperud@synlighet.no
SUB-PAGE (https://synlighet.com/our-work/) Our work | Synlighet
Home / Our work [H1] Our work [IMG: Caser toppbilde engelsk] [H2] Explore the success stories we build for our clients: [IMG: Bosch Case Study: Nordic social media strategy] [H4] Bosch Case Study: Nordic social media strategy Digital Marketing [IMG: Tripletex Case Study: Driving B2B Success with Experts and AI] [H4] Tripletex Case Study: Driving B2B Success with Experts and AI [IMG: Red Cross Case Study: Acting as a strategic partner for vital services] [H4] Red Cross Case Study: Acting as a strategic partner for vital services [IMG: BilXtra Case Study: Serious expertise, serious humour] [H4] BilXtra Case Study: Serious expertise, serious humour [IMG: How to maximise trade fairs and industry events with an external marketing team] [H4] How to maximise trade fairs and industry events with an external marketing team Digital Marketing Social media
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /about-us/ | 0 | 1 |
| /contact/ | 0 | 1 |
| /services/ | 0 | 1 |
| /people/ | 0 | 1 |
| /our-work/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"dateCreated": "2019-04-24T14:35:41+02:00",
"dateModified": "2026-04-27T13:57:09+02:00",
"datePublished": "2019-04-24T14:35:00+02:00",
"description": "Synlighet er et Performance Marketingbyrå med kontorer i Oslo, Bergen, Trondheim og Malmö. Ta kontakt i dag på 04195 eller send oss en melding her!",
"headline": "Contact us",
"image": {
"@type": "ImageObject",
"url": "https://synlighet.com/dynamic/upload/csv/_1200x630_crop_center-center_82_none/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde_2024-03-22-072402_mqje.jpg?mtime=1711092299"
},
"inLanguage": "en",
"mainEntityOfPage": "https://synlighet.com/contact/",
"name": "Contact us",
"publisher": {
"@id": "#creator"
},
"url": "https://synlighet.com/contact/"
},
{
"@id": "#identity",
"@type": "Organization"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://synlighet.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://synlighet.com/contact/",
"name": "Kontakt",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "#identity"
},
"copyrightHolder": {
"@id": "#identity"
},
"copyrightYear": "2019",
"creator": {
"@id": "#creator"
},
"dateCreated": "2019-09-02T12:22:30+02:00",
"dateModified": "2026-02-27T13:22:31+01:00",
"datePublished": "2019-09-02T12:22:00+02:00",
"headline": "Marketing Agency Services - Let us boost your digital marketing",
"image": {
"@type": "ImageObject",
"url": "https://synlighet.com/dynamic/upload/csv/_1200x630_crop_center-center_82_none/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde_2024-03-22-072402_mqje.jpg?mtime=1711092299"
},
"inLanguage": "en",
"mainEntityOfPage": "https://synlighet.com/services/",
"name": "Marketing Agency Services - Let us boost your digital marketing",
"publisher": {
"@id": "#creator"
},
"url": "https://synlighet.com/services/"
},
{
"@id": "#identity",
"@type": "Organization"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://synlighet.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://synlighet.com/services/",
"name": "Services",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/people/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "#identity"
},
"copyrightHolder": {
"@id": "#identity"
},
"copyrightYear": "2019",
"creator": {
"@id": "#creator"
},
"dateCreated": "2019-04-24T14:48:25+02:00",
"dateModified": "2025-10-28T14:01:34+01:00",
"datePublished": "2019-04-24T14:48:00+02:00",
"headline": "Our team | 70 marketing experts in Norway and Sweden",
"image": {
"@type": "ImageObject",
"url": "https://synlighet.com/dynamic/upload/csv/_1200x630_crop_center-center_82_none/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde.jpg?mtime=1711092042"
},
"inLanguage": "en",
"mainEntityOfPage": "https://synlighet.com/people/",
"name": "Our team | 70 marketing experts in Norway and Sweden",
"publisher": {
"@id": "#creator"
},
"url": "https://synlighet.com/people/"
},
{
"@id": "#identity",
"@type": "Organization"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://synlighet.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://synlighet.com/people/",
"name": "People",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/our-work/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "#identity"
},
"copyrightHolder": {
"@id": "#identity"
},
"copyrightYear": "2025",
"creator": {
"@id": "#creator"
},
"dateCreated": "2025-01-08T12:09:08+01:00",
"dateModified": "2026-05-07T14:21:33+02:00",
"datePublished": "2025-01-08T12:23:00+01:00",
"headline": "Our work",
"image": {
"@type": "ImageObject",
"url": "https://synlighet.com/dynamic/upload/csv/_1200x630_crop_center-center_82_none/nordic-digital-marketing-agency-Synlighet.com-SEO-bilde_2024-03-22-072402_mqje.jpg?mtime=1711092299"
},
"inLanguage": "en",
"mainEntityOfPage": "https://synlighet.com/our-work/",
"name": "Our work",
"publisher": {
"@id": "#creator"
},
"url": "https://synlighet.com/our-work/"
},
{
"@id": "#identity",
"@type": "Organization"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://synlighet.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://synlighet.com/our-work/",
"name": "Our work",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1677 businesses audited.
Marketing, SEO & Advertising Agencies BS: Synlighet (synlighet.com)
Synlighet is an anomaly in the marketing agency space, offering a transparent, evidence-backed digital presence that almost entirely avoids industry bullshit. Their authority is derived from a massive human footprint and a clear, unwavering focus on the Nordic region.
To reach a near-zero BS score, the agency should integrate sameAs schema properties to link their 70+ specialists to external professional profiles. They should also provide direct, clickable links to third-party review platforms (like Clutch or Google Reviews) to verify the excellent NPS claims. Finally, adding specific date-anchored metrics to the case study summaries on the main ‘Our Work’ page would further cement their credibility.
The site perfectly matches the Marketing, SEO & Advertising category. Its content consistently focuses on performance metrics, Nordic market strategy, and technical SEO deliverables.
“The score of 12 reflects a highly substantive site. The points lost were exclusively in the Commodity Fingerprint (slight use of unavoidable industry jargon) and Trust and Proof (lack of direct third-party verification links in the crawl data).”
This training module utilizes a snapshot of public data from Synlighet, captured on May 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Synlighet: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://synlighet.com to view the most current version of its content and learn from the source what this company is about and what it offers.