Training Example: Search Republic – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Take your business further with a leading digital marketing agency in Auckland

[H2] Expert SEO, paid search, and paid social media marketing agency in NZ.

Get in touch

What makes us one of the best digital agencies in Auckland? Hear what our partners have to say about our services.

[H2] We form proven partnerships that drive digital success!

Since 2013, Search Republic has helped international and New Zealand businesses achieve online success through search engine optimisation (SEO) and paid ads.We help you increase quality website traffic, drive sales and conversions, and boost revenue. Our team provides innovative online marketing strategies and strong support, nurturing partnerships for long-term, measurable growth.We don’t practice on your budget. We’ve invested our own money into digital marketing to refine our core SEM and SEO strategies.Talk to us today to see how we can help you increase online visibility and reach your business goals.

Get in touch today

[H2] Digital marketing services in New Zealand and abroad.

Our digital marketing services span search engine optimisation, paid search engine advertising, and social media ads. Drive growth with our marketing team’s data-driven strategies.

[H3] SEO services

Get on the first page of search results and gain more traffic. We conduct keyword research, create optimised content, and advise on technical changes to elevate your digital presence.

All SEO services

SEO copywriting

Local SEO

International SEO

Mobile SEO

Website migration

AI SEO

[H3] PPC services

Generate more leads and increase sales. We manage successful Google Ads campaigns that target your ideal customers, creating personalised strategies to optimise ad spend.

All PPC services

Google Shopping ads

YouTube ads

Microsoft ads

Mobile SEO

Display advertising

Programmatic advertising

[H3] Social media services

Grow your social media presence and engage with new customers on their favourite sites. We optimise paid social campaigns across Meta (Facebook and Instagram), YouTube, LinkedIn, and more.

All social media services

Youtube ads

Meta Ads

LinkedIn Ads

[H3] More digital marketing services

Learn how we form tailored digital marketing strategies, collect data for better targeting and ad management, run digital out-of-home (DOOH) ads, and optimise websites for AI search engines.

Analytics & tracking

Digital marketing strategy

AI SEO

Google display advertising

Programmatic advertising

[H2] Our partners.

Read case studies

We partner with businesses across New Zealand, Australia, and the rest of the world—including some of NZ’s best-loved brands. We form lasting relationships with our clients, with many partnerships continuing over five years.

[IMG: airport-rentals-logo]

[IMG: city-fitness-logo]

[IMG: motorhome-republic-logo]

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.

Lloyd Evaroa, Head of MarketingTax Management NZ

Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.

Peter Smith, OwnerFoodbox

Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!

Sarah Cotterall, OwnerSilk & Steel

Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.

Marty Dinniss, MarketingFuso & Keith Andrews

Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.

Martin Brock, Head of MarketingWintec

The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.

Will Appleman, Head of Digital MarketingSkyline Enterprises

Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.

Nils Bischoff, Co FounderLife Reader

Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.

Phil Wright, GM of CampersMotorhome Republic

Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.

Iain Urquhart, Trakta Agency LeadJohn Deere

Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.

Melt du Plooy, Head of SEOAir New Zealand

After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.

Dave Watson, OwnerSaveBarn

We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.

Simon Fisher, Co-FounderOcula

The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.

Angela Hallberg, Head of MarketingOmega Rental Cars

We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!

Richard Bowman, OwnerEvery Educaid

We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.

Abbie Ross, Head of MarketingHarrows Furniture

We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services

Odin Madsen, Head of MarketingSea Containers

Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.

Anthony Katavich, OwnerMr Blinds

The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising

Chris Sutton - OwnerFine Touring New Zealand

[H2] Our digital marketing achievements.

Google has recognised us as one of the best digital marketing companies in Auckland.

[H3] Google Premier Partner

We’re a 2025 Google Premier Partner—awarded to only the top 3% Google Partners in each country.

Google Premier Partner

[H3] Google International Growth Partner

We’re the first Google International Growth Partner based in New Zealand.

International Growth Program

[H2] Latest news & updates​.

Explore all news

Learn more about digital marketing trends, news, and Google updates from the Search Republic team.

[H3]
ChatGPT Ads Now Live in US: What this Means for Advertisers (and Google)
ChatGPT has just introduced ads in the US. Discover what this means for digital marketing. Learn how ads will appear and why they impact your business.

[H3]
What is a canonical tag, and why does it matter for SEO?
A canonical tag specifies the ‘main’ version of a webpage for search engines. Learn why canonical tags matter for SEO and how to set them up.

[H3]
Generative AI in digital marketing is reshaping search. Is your brand ready?
Generative AI is impacting the way users search. Learn what this means for your brand and how to stay visible in the evolving digital marketing landscape.

[H2] Frequently asked questions.

Find the answers to your questions about our digital marketing services.

[H3] What digital marketing services does Search Republic provide?

Unlike most digital marketing companies in New Zealand, Search Republic is fully focused on a few key areas: SEO, paid search ads, and paid social ads. This means we have deeper insight into each field, helping us deliver results that matter for your business.

[H3] Why should I hire a digital marketing agency in New Zealand?

Working with a digital marketing agency in NZ means working with experts who already understand the complexities of online advertising. That means your team has more time to focus on what they’re best at, while being assured that the website’s SEO and online ad campaigns are in good hands.When you partner with us, you’ll have dedicated SEO retainers and paid ad managers—the same team members who handle your website pages and ad campaigns. Our dedication to close collaboration lets us better understand your brand and drive real results that boost business growth.

[H3] When will I start seeing results from digital marketing?

Performance timelines will vary for every business. Generally, paid Google Ads and social ads provide quick results while campaigns are active, while SEO is a long-term digital strategy that increases traffic over months.

[H3] Which digital marketing channels should I focus on?

If you’re not sure whether to focus on SEO, Google Ads, or social media ads (or all three!), we can help you decide based on your business goals and target audience. Reach out to start building your digital marketing strategy.

[H2] Talk to an Auckland digital marketing agency that cares.

Get in touch to learn how we can help your business grow its online visibility—we’d love to hear from you!

Get in touch with our team

[H1] AI SEO Agency NZ

[H2] Ready your website for the AI era of search engine marketing.

Get in touch today

[H2] Why AI SEO matters.

AI tools are quickly becoming the norm for research and decision-making. More and more people are starting their buying journey through ChatGPT or Google’s AI Mode before turning to the traditional search results for brand validation. User queries are longer and more detailed, and your website needs to account for this drastic change in search behaviour.That means optimizing content for both AI and traditional search engines through:Creating credible, structured content with the side benefit of being highly user-friendlyMeasuring online visibility within search results and AI search resultsFollowing SEO best practices, adapted for generative AI platformsAt Search Republic, we’re leveraging 10+ years of search experience to inform our expansion into AI SEO — also known as generative engine optimization (GEO), answer engine optimization (AEO), AI optimization (AIO), or large language model optimization (LLMO).Let’s talk about how your brand can achieve success in AI search.

Get in touch today

[H2] Our AI SEO process.

[H3] AI visibility audit

We review your company’s AI visibility, offering valuable insights to develop a future content strategy with these steps:Persona targeting: Understanding your brand’s target audiences and goalsAI audit: Estimating brand positioning within AI resultsStrategy: Working with you to create a search marketing strategy with AI models in mind

[H3] Content creation and optimisation

We combine traditional SEO strategies with AI search best practices to get your site on search engine results pages and in AI summaries:Keyword research: Combining relevant keywords with natural language for your web pagesUseful content: Engaging human readers with helpful content that matches user intentStructured data: Creating content designed for schema markup (technical SEO)

[H3] Measuring online success

Beyond traditional SEO traffic metrics like impressions and visitors, AI success includes:Presence: Appearances in Google AI Overviews, other AI-generated answers and search toolsPerformance: Interactions and organic traffic that lead to actionEquity: Positive citations and consistent recommendations

[H2] Work with Search Republic for your digital marketing strategy

Since Search Republic’s beginnings in 2013, our team has provided proven, strategic recommendations to hundreds of companies, helping to boost search rankings and generate leads. Having experienced the thick and thin of the search landscape, we believe generative AI can be the next big step in connecting businesses with potential customers.Find out how we can help your company develop an AI strategy backed by proven SEO success. Contact us to learn more today.

Get in touch today

[H2] Case studies

See all case studies

[IMG: hyper-drive-store]

[H4] Hyper Drive – PPC

[IMG: mitre-10-promo]

[H4] Mitre 10 – SEO

[IMG: Omega-Rentals-Paid-]

[H4] Omega Rental Cars – PPC

[IMG: nz-safety-blackwoods-masterton-store]

[H4] NZ Safety Blackwoods – SEO

[H2] Frequently asked questions about AI SEO

[H3] What is SEO for AI?

AI SEO is a digital marketing strategy that focuses on AI-driven search platforms. The goal of AI SEO is to increase a business’s appearance within AI-generated responses and AI-generated summaries.

[H3] How do I do AI SEO?

AI SEO starts with strong SEO fundamentals, including content that directly and concisely answers real search queries, implementing relevant internal linking and logical headings, and adapting to AI-driven search environments. The goal is to make your content easy for AI crawlers to understand, trust, and surface in AI-powered responses.

[H3] Is AI SEO optimisation replacing search engine optimisation?

No, AI search optimisation works alongside SEO rather than replacing it. AI SEO best practices align with existing SEO strategies, with emphasis on making content readable to AI systems and tracking brand visibility within generative search engines.

[H2] Ready to discuss AI SEO?

Get in touch with our SEO team

[H1] Google Display Ads Agency

[H2] Build brand awareness and retarget past website visitors through effective Google Display ad campaigns.

Get in touch

[H2] Reach a wider audience with the Google Display Network.

Show your product or service across the web with Google Display Ads. The Google Display Network reaches over 2 million websites, letting you advertise your brand in front of customers wherever they go.Google display ad campaigns are all about audience targeting. You can grow brand awareness by reaching users based on Keyword, Placement, Topic Interest, and Demographic targeting.Or you can target past website visitors in effective remarketing campaigns, reminding users to buy or visit your site again.Search Republic has the knowledge and tools to ensure your ad appears in front of your target audience so your online display advertising budget works to its full potential.We ensure your display advertising campaigns work hand-in-hand with your search campaigns, filling the upper funnel so paid search ads and SEO can get significant conversion rates further down the line.

Get in touch today

[H2] How we handle display campaigns

[H3] Tracking setup & data integration

To get the data to make the right decisions for an effective display campaign, we set up goals and pull first-party data from your CRM. We also tap into Google’s Cross Network Attribution modelling and measurement, integrating data from your Google Ads Account — including Google Analytics, conversions from Search, Youtube, and Google Display Network campaigns.

[H3] Targeting

We use specialised tools to build user profiles based on their Search, YouTube, Chrome, and Android activity. This allows us to better target users who are in-market for different products and services through desktop and mobile ads. We also hone in on specific segments using different display ad targeting options, including Keyword, Placement, Topic Interest, and Demographic targeting.

[H3] Ad creation

Much like Google Ads, you need language and imagery that resonate with your target audiences. Responsive display ads automatically change size depending on placement, so you need only to supply some high-quality images — we can create the copy that makes people click. Alternatively, you can use banner image ads, video ads, or other HTML5 rich media ads.

[H3] Display remarketing

We use retargeting ads to target potential customers who have already visited your website. If visitors leave items in their shopping cart, display ads can pull them back to complete the purchase. If they viewed specific products, highly targeted remarketing ads can remind them of your store. We can also exclude certain visitors and existing customers from seeing your display ads to stop budget wastage.

[H2] Partner with New Zealand's Google display campaigns specialists.

As New Zealand’s leading Google Ads network agency, we’ve helped some of the country’s most well-known brands grow through effective display campaigns. We perform in-depth research, tracking, and targeting to improve every aspect of their digital marketing strategy.We treat every client as a partner, and their success is our success — we’ve worked with many clients for well over half a decade. Our focus on strong partnerships has even earned us the title of the first Google International Growth Partner in New Zealand.We have a proven record of helping NZ and international businesses get better results through paid Google ads. See how your business can be next.

Get in touch today

[H2] Case studies

See all case studies

[IMG: hyper-drive-store]

[H4] Hyper Drive – PPC

[IMG: mitre-10-promo]

[H4] Mitre 10 – SEO

[IMG: Omega-Rentals-Paid-]

[H4] Omega Rental Cars – PPC

[IMG: nz-safety-blackwoods-masterton-store]

[H4] NZ Safety Blackwoods – SEO

[H2] Frequently asked questions about Google Ads display campaigns

[H3] How does Google display marketing work?

Display advertising lets you reach people before they search up your product, making it possible to promote your brand earlier in the buying cycle.Display advertising is effective for growing brand awareness among people who are likely to convert. You can target new and relevant audiences based on interests, behaviors, and demographics.It’s also effective for remarketing, reminding people of your business if they have visited your site before.

[H3] How much budget do I need to start Google display advertising?

Display ads are typically cost-per-click (CPC/PPC) or cost-per-1000-impressions (CPM). You can set a maximum budget for CPC or CPM, so costs can be as low as a few dollars per day, depending on your goals and competition. We continuously manage bidding strategy, audience targeting, ad placements, and ad formats to ensure your budget is well spent.

[H3] What are remarketing display ads?

Remarketing is a technique that targets people who have already interacted with your website or app. These ads can be as simple as displaying a site banner or showing specific products they looked at earlier, reminding them of your business even as they browse through different websites.Remarketing helps users remember you and reminds them to visit your site again. This can encourage them to browse your products or complete a purchase previously left in cart.

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.

Lloyd Evaroa, Head of MarketingTax Management NZ

Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.

Peter Smith, OwnerFoodbox

Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!

Sarah Cotterall, OwnerSilk & Steel

Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.

Marty Dinniss, MarketingFuso & Keith Andrews

Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.

Martin Brock, Head of MarketingWintec

The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.

Will Appleman, Head of Digital MarketingSkyline Enterprises

Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.

Nils Bischoff, Co FounderLife Reader

Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.

Phil Wright, GM of CampersMotorhome Republic

Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.

Iain Urquhart, Trakta Agency LeadJohn Deere

Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.

Melt du Plooy, Head of SEOAir New Zealand

After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.

Dave Watson, OwnerSaveBarn

We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.

Simon Fisher, Co-FounderOcula

The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.

Angela Hallberg, Head of MarketingOmega Rental Cars

We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!

Richard Bowman, OwnerEvery Educaid

We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.

Abbie Ross, Head of MarketingHarrows Furniture

We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services

Odin Madsen, Head of MarketingSea Containers

Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.

Anthony Katavich, OwnerMr Blinds

The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising

Chris Sutton - OwnerFine Touring New Zealand

[H2] Ready to discuss display advertising?

Get in touch with our PPC team

[H1] Programmatic Advertising Agency Auckland

[H2] Online advertising on New Zealand's most-viewed and trusted platforms.

Get in touch

[H2] The benefits of programmatic advertising.

Place ads on the best-known, high-traffic sites that Kiwis use every day.With the StackAdapt programmatic advertising platform, we can run digital ads on premium channels — think streaming TV, top news sites, digital billboards, and Spotify.This means you can reach massive audiences in trusted environments, delivering a stronger brand impact overall.You’ll work with a dedicated campaign manager leveraging real-time data to optimise for campaign success. We adjust audience targeting and ad spend so you get the most out of your budget.With over a decade of experience as one of New Zealand’s top digital advertising agencies, you know you’re in good hands.

Get in touch today

[H2] StackAdapt programmatic ad campaign types.

[H3] Connected TV (CTV)

Audiences are shifting from traditional broadcast to streaming services. With programmatic CTV, your ads appear alongside on-demand content from NZ’s most-watched platforms, like TVNZ+, ThreeNow, Sky Sport, and Neon.

[H3] Display advertising

Be seen on the most-visited websites in New Zealand. We place your brand across leading destinations such as Trade Me, Stuff, NZ Herald, MetService, 1News, and Neighbourly, as well as on global publishers like The Guardian, BBC, and The New York Times.

[H3] Digital Out-of-Home (DOOH)

Combine the scale of traditional outdoor advertising with the flexibility of digital optimisation. Programmatic DOOH gives you access to premium digital screens in high-footfall locations, including airports, shopping malls, gyms, and bus shelters.

[H3] Audio Advertising

Audio builds high recall and brand association. Streaming audio platforms offer a unique way to connect with listeners during workouts, commutes, or downtime. With programmatic audio, your brand can appear across Spotify and TuneIn.

[H2] Our programmatic advertising process.

[H3] Onboarding

We partner with you to understand your business, target audience, and competitors. Not sure about your digital marketing strategy? We can recommend the most suitable platforms based on your product and objectives. You’ll be assigned a dedicated account manager who provides personalised support across all campaigns.

[H3] Tracking setup and data integration

Programmatic campaigns enable a data-driven approach to marketing. We establish goals, implement conversion tracking, and integrate first-party data from your CRM. Understanding where each purchase originates gives us actionable insights, helping guide campaign structure and budget allocation.

[H3] Ad campaign optimisation

We continuously refine campaigns using performance data such as audience behaviour and conversion outcomes. By optimising ad spend and targeting with real-time insights, we ensure your budget is directed toward the highest-performing opportunities.

[H3] Reporting

We deliver regular, transparent updates on your programmatic marketing performance, including measurable results. Communication is flexible, with options including calls, emails, in-person meetings, or video conferencing.

[H2] Partner with New Zealand's programmatic ad specialists.

Since 2013, Search Republic has helped hundreds of businesses increase engagement and grow sales through data-driven paid social and search strategies.We’re taking what we’ve learnt from years of successful Google Ads campaigns and applying them to StackAdapt programmatic advertising campaigns so you can reach a larger audience than ever.Show your business on premium channels that elevate your brand. Talk to us to see how we can help with your marketing efforts today.

Get in touch today

[H2] Case studies

See all case studies

[IMG: hyper-drive-store]

[H4] Hyper Drive – PPC

[IMG: mitre-10-promo]

[H4] Mitre 10 – SEO

[IMG: Omega-Rentals-Paid-]

[H4] Omega Rental Cars – PPC

[IMG: nz-safety-blackwoods-masterton-store]

[H4] NZ Safety Blackwoods – SEO

[H2] Frequently asked questions about programmatic advertising.

[H3] What is programmatic advertising, and how is it different from traditional display advertising?

Programmatic advertising is a marketing method that uses algorithmic software to buy digital advertising. With demand-side platforms (DSPs), you can buy ad space automatically across multiple websites, apps, and streaming platforms.Programmatic media buying involves real-time bidding, audience data, and algorithmic optimisation. We use StackAdapt as our programmatic platform, through which we can create display ad, connected TV ad, audio ad, and DOOH ad campaigns.Display advertising is an ad format that refers to visual ads that appear on websites and apps, such as banner ads or video ads. We usually run display ads through the Google Display Network (GDN), which can access YouTube, Gmail, and over 2 million websites within Google’s partner ad inventory.StackAdapt lets us go beyond the ad space available in GDN. We can purchase ad inventory on some of the most highest-traffic, well-known websites in New Zealand, like TradeMe, Spotify, and NZ Herald. This makes StackAdapt programmatic technology a great option for mid-market brands wanting to expand their reach.

[H3] How does real-time bidding work in programmatic marketing?

The programmatic ad buying process is largely the same as other auction-based digital advertising methods, such as paid search or social media ads.Within a DSP, advertisers can set a maximum bid per impression and define targeting criteria such as specific audiences and location. When a user visits a website, an ad exchange triggers an auction where multiple DSPs evaluate the available impression in real time. Each DSP assesses whether the user matches the advertiser’s targeting criteria and determines the value of the impression. The highest eligible bid wins, and the corresponding ad is served instantly.

[H3] What types of businesses benefit most from programmatic advertising?

Programmatic marketing is best for businesses aiming to build brand awareness. We recommend programmatic buying for mid-market brands with a strong visual creative.

[H3] How much budget do I need to start programmatic advertising?

Programmatic advertising typically runs on a cost-per-1000-impressions (CPM) model, so you can set a maximum bid per impression. We continuously manage bidding strategy, audience targeting, ad placements, and ad formats to ensure there is no wasted spend.

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.

Lloyd Evaroa, Head of MarketingTax Management NZ

Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.

Peter Smith, OwnerFoodbox

Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!

Sarah Cotterall, OwnerSilk & Steel

Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.

Marty Dinniss, MarketingFuso & Keith Andrews

Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.

Martin Brock, Head of MarketingWintec

The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.

Will Appleman, Head of Digital MarketingSkyline Enterprises

Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.

Nils Bischoff, Co FounderLife Reader

Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.

Phil Wright, GM of CampersMotorhome Republic

Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.

Iain Urquhart, Trakta Agency LeadJohn Deere

Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.

Melt du Plooy, Head of SEOAir New Zealand

After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.

Dave Watson, OwnerSaveBarn

We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.

Simon Fisher, Co-FounderOcula

The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.

Angela Hallberg, Head of MarketingOmega Rental Cars

We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!

Richard Bowman, OwnerEvery Educaid

We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.

Abbie Ross, Head of MarketingHarrows Furniture

We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services

Odin Madsen, Head of MarketingSea Containers

Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.

Anthony Katavich, OwnerMr Blinds

The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising

Chris Sutton - OwnerFine Touring New Zealand

[H2] Ready to discuss programmatic advertising?

Get in touch with our PPC team

[H1] Say Hello

[H2] If you’d like to apply Search Republic’s tried and tested search marketing expertise to your own business, give us a call, send us an email or fill out the form below.

[IMG: Get in touch with Search Republic today.]

Phone: +64 9 950 2633Email: enquire@searchrepublic.co.nzLocation: Ground Floor, 1 Nelson Street,Auckland 1010, New Zealand

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[H1] YouTube Video Ads Management

[H2] Reach ideal customers where they're already watching.

Get in touch today

[H2] How YouTube advertising delivers real results for businesses.

Show your product in action through YouTube Ads videos. YouTube is one of the biggest marketing platforms on the planet, with a multitude of fine-tuning attributes to put your videos in front of customers who care.As with Google Search Ads, you can show YouTube promotion videos to a precise target audience based on interests, browsing history, and demographics such as age and gender. That means your ad budget goes towards potential customers more likely to make a purchase.YouTube offers bumper, skippable, and non-skippable ad formats that can cater to different attention spans. With detailed campaign performance stats in the free internal YouTube Analytics interface, you can review what works and optimise ad budget in real time.Our team at Search Republic has over a decade of experience in creating successful custom YouTube ad campaigns as part of our Google Ads management services. We help take care of in-depth audience research, full campaign setup, and ongoing performance optimisation to make sure your budget goes towards the most beneficial opportunities.Talk with us to learn how YouTube Ads can help your business grow.

Get in touch today

[H2] Our YouTube ad services.

[H3] Technical setup

We help implement the conversion events that power your campaign from behind the scenes, setting up goals and tracking within your website so that we can accurately record every click.

[H3] Campaign type selection

YouTube ads can be served through Video, Demand Gen and Performance Max campaigns. As Google Ads experts, we help you decide which ad campaign types are best suited for your needs.

[H3] Target audience identification

YouTube has viewers of all ages and backgrounds, providing a rich, diverse, active customer base for your ads to target. You can send all your budget to the people most likely to buy!

[H3] Continual optimisation

Your Search Republic account manager regularly reviews your Google Ads campaigns, refining them to perform even better based on live metrics that matter to your business (such as revenue and email leads or form fills).

[H3] In-depth reporting

We provide measurable results, with monthly reports detailing conversion insights and consistent communication through calls, emails, or in-person meetings.

[H3] Google Ads management

YouTube advertising campaigns are just one part of the greater Google Ads platform. We offer full Google advertising management services, including Search, Display, and Shopping ads management.

[H2] Drive real results with our Google Ads experts.

Whether you’re a local startup or a global company, Search Republic can help you build high-performing Google Ads campaigns. With over 12 years of experience, we know the best practices for creating digital marketing campaigns that deliver great results.We’ve helped some of New Zealand’s most well-loved brands boost engagement with the right audiences. Plenty of our partners have worked with us for an average of five years. Will your business be next?

Get in touch today

[H2] Case studies

See all case studies

[IMG: hyper-drive-store]

[H4] Hyper Drive – PPC

[IMG: mitre-10-promo]

[H4] Mitre 10 – SEO

[IMG: Omega-Rentals-Paid-]

[H4] Omega Rental Cars – PPC

[IMG: nz-safety-blackwoods-masterton-store]

[H4] NZ Safety Blackwoods – SEO

[H2] Frequently asked questions about YouTube advertising

[H3] What is YouTube advertising, and how does it work?

YouTube advertising shows video ads across YouTube and other websites and apps running on Google video partners on the Display Network. Videos can be served through Video or Performance Max campaigns on Google Ads. YouTube ads can be Pay-Per-View (PPV) or Pay-Per-Click (PPC), depending on the ad format.

[H3] How much does YouTube advertising cost?

Costs vary depending on the ad format. You can set your budget from as little as a few dollars per day. Our team will regularly optimise your campaign to ensure you get the most out of your investment.

[H3] What types of YouTube ads are available?

YouTube ad formats include in-feed, skippable in-stream, non-skippable in-stream, bumper, and YouTube Shorts videos. Google display ads can also appear on YouTube.

[H3] Can YouTube advertising help my business reach local customers?

Yes. Like all Google Ads, you can target YouTube ads towards audiences in specific geographic regions.

[H3] Can YouTube advertising work for B2B businesses?

Yes, Google can consider user search history and behaviour when determining which ads to show to audiences. This makes it possible to target people who are more likely to be interested in particular B2B products and services.

[H3] How do I target the right audience for my YouTube ads?

You can target audiences based on demographic groups, interests, past interactions with your YouTube channel and ads, or first-party data.

[H3] What's the best way to optimise YouTube ads for mobile viewers?

Vertical Shorts ads are perfect for catching the eyes of mobile app viewers. You can also set ads to exclude non-mobile placements.

[H3] How can I get started with YouTube advertising for my business?

Contact us to learn how YouTube video ads can help customers discover your business. With over 12 years of marketing know-how under our belt, we’re one of New Zealand’s leading YouTube advertising agencies.

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.

Lloyd Evaroa, Head of MarketingTax Management NZ

Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.

Peter Smith, OwnerFoodbox

Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!

Sarah Cotterall, OwnerSilk & Steel

Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.

Marty Dinniss, MarketingFuso & Keith Andrews

Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.

Martin Brock, Head of MarketingWintec

The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.

Will Appleman, Head of Digital MarketingSkyline Enterprises

Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.

Nils Bischoff, Co FounderLife Reader

Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.

Phil Wright, GM of CampersMotorhome Republic

Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.

Iain Urquhart, Trakta Agency LeadJohn Deere

Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.

Melt du Plooy, Head of SEOAir New Zealand

After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.

Dave Watson, OwnerSaveBarn

We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.

Simon Fisher, Co-FounderOcula

The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.

Angela Hallberg, Head of MarketingOmega Rental Cars

We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!

Richard Bowman, OwnerEvery Educaid

We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.

Abbie Ross, Head of MarketingHarrows Furniture

We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services

Odin Madsen, Head of MarketingSea Containers

Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.

Anthony Katavich, OwnerMr Blinds

The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising

Chris Sutton - OwnerFine Touring New Zealand

[H2] Ready to discuss YouTube advertising?

Get in touch with our PPC team