Training Example: Webology – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Digital Marketing Agency in Birmingham
Veteran Owned Company – Digital Marketing Services
Lead Gen & Websites – The Top AL Agency on SEMrush – SEO + AI = Webology
ScheduleA Meeting With Blake
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[IMG: Blake Akers - Founder and CEO of Webology]
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[H2] Or Hear What Our Clients Say:
‘I could not be more pleased with the work done by this company!! They were professional and patient with me in determining the best plan for my needs. I would highly recommend their services to anyone.’
[IMG: A 5 Star Rating]
Isaac S.‘I have been delighted with the results I have received in such a short amount of time! I highly recommend this company. They will receive nothing but five stars from me!’
[IMG: A 5 Star Rating]
Chris A.‘They’re great at explaining the SEO process and where we fit into that process.’
[IMG: A 5 Star Rating]
Robert C.‘Last week, we set up 15 new client meetings in two days that all came from Google.’
[IMG: A 5 Star Rating]
Melissa A.‘They’ve essentially created a new avenue for potential patients to find us.’
[IMG: A 5 Star Rating]
David W.‘Our partnership with Blake and the team at Webology has been exceptional. They’re SEO experts who work efficiently, deliver high-quality results, and have quickly helped us improve our ranking and increase lead generation. We’re excited to continue our collaboration with their team!’
[IMG: A 5 Star Rating]
Laurie H.‘The team at Webology is highly skilled and capable of improving all your SEO needs. We currently use their services and they have tremendously helped us in maximizing our brands awareness in the marketplace. I highly recommend business owners to use their services because of the value they provide.’
[IMG: A 5 Star Rating]
Michael H.‘Blake and his team are phenomenal when it comes to SEO! They were very good at communicating everything to me about what they wanted to do to improve my search ranking for my services and I would highly encourage reaching out to them if you’re looking to rank higher on google!’
[IMG: A 5 Star Rating]
Matt K.‘We added Webology to our team and I have been so proud of what they are doing! Looking forward to our continued partnership!’
[IMG: A 5 Star Rating]
April M.‘The team at Webology is great and were able to quickly help me launch my business’s website and web presence. They made the process simple and added tremendous value to our business immediately!’
[IMG: A 5 Star Rating]
Mart M.
[H2] Find Us On
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[H2] Our Digital Marketing Services
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[H4] SEARCH ENGINE OPTIMIZATION
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[H4] Pay Per Click Advertising
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[H4] Web Design Services
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[H4] AI Content Marketing
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[H4] SEARCH ENGINE OPTIMIZTION
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[H4] AI Content Marketing
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[H4] Pay Per Click
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[H4] Web Design
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[H4] Email Marketing
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[H4] Social Media
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[H4] LinkedIn Automation
[H2] Meet The Webology Team
[IMG: Blake Akers]
[H4] Blake Akers
CEO
[IMG: Amy Gable]
[H4] Amy Gable
Vice President
[IMG: Jake Dimmena]
[H4] Jake Dimmena
Marketing Consultant
[IMG: Joy Derez]
[H4] Joy Derez
Executive Admin
[IMG: Caroline Moffitt]
[H4] Caroline Moffitt
Digital Content Director
[IMG: Tanna McGuire]
[H4] Tanna McGuire
Creative Director
[IMG: Samiksha Jadhav]
[H4] Samiksha Jadhav
Sr. WordPress Designer
[IMG: Vaishali Gaikwad]
[H4] Vaishali Gaikwad
Lead SEO
[IMG: Neneth Gerona]
[H4] Neneth Gerona
SEO Admin Specialist
[IMG: Henry Flores]
[H4] Henry Flores
SEO Director
[IMG: Angelo Valencia]
[H4] Angelo Valencia
SEO Specialist
[IMG: Cherry Pacya]
[H4] Cherry Pacya
Administrative Coordinator
[IMG: Shilpa Pagare]
[H4] Shilpa Pagare
SEO Specialist
[H2] 2025 Goals – Growing Beyond Birmingham
We love being local, but we’re also a fast-growing team that recently opened a new office in Dallas, Texas. Most of our employees live near Birmingham, but we’ve embraced a remote-work culture that allows us the freedom to do our best work. Our world-class internet marketing solutions scale to work with any brand. Here are a few Blake’s done outstanding SEO or web development for:
[H2] Hire Digital Marketing Disruptors
The world of digital marketing is evolving rapidly, so you need a team that’s fearless in advancing with technology changes. Our employee-owned model keeps your strategy three steps ahead of the competition.
[IMG: Hire Us]
[H2] FAQs When Searching for a Marketing Agency
Finding the right digital marketing agency is crucial when growing your business in Birmingham, Alabama. With so many digital marketing agencies, it can be overwhelming to decide which is the best fit for your business.
[H3] Choosing the Right Birmingham Digital Marketing Agency for Your Business
Determining your business goals is the first step in selecting the right digital marketing agency. Are you looking to increase brand awareness, drive more traffic to your website, or boost your online sales? A clear understanding of your objectives will make it easier to find the digital marketing agency to help you achieve those goals.Once you’ve identified your business goals, it’s time to start researching digital marketing agencies in Birmingham. Use the following considerations to help you narrow down your options and find the best digital marketing agency for your business:1. Experience: When selecting a digital marketing agency, finding one with experience working with businesses in your industry or with similar marketing objectives is essential. This will help ensure that the agency understands your business’s unique challenges and opportunities and can develop effective marketing strategies to help you succeed.2. Reputation: A digital marketing agency’s reputation is also crucial. Look for an agency with a proven track record of success and positive reviews from satisfied clients. This can give you confidence that the agency will be able to deliver results for your business.3. Services Offered: Different digital marketing agencies offer various services, so choose an agency that provides the specific services your business needs. For example, if you’re looking for help with search engine optimization (SEO), ensure the digital marketing agency you choose has expertise in that area.4. Communication: It’s essential to have open and regular communication with your digital marketing agency to ensure that your campaigns are on track and your goals are being met. Choose an agency committed to keeping you informed and engaged throughout the process.5. Pricing: As with any business decision, budget is often a significant factor when selecting a digital marketing agency. However, focusing on something other than finding the cheapest agency is essential. Instead, look for an agency that offers a fair and transparent pricing structure and can provide a high return on investment for your marketing budget.Once you’ve considered all of these factors and compared digital marketing agencies in Birmingham, it’s time to decide. Remember that choosing the right digital marketing agency is an investment in your business’s future success, so take your time and select the one that best aligns with your goals and objectives.By finding the right digital marketing agency for your business, you’ll set yourself up for success and be on your way to achieving your online marketing goals in Birmingham, Alabama, and beyond.
[H3] Marketing Services Offered by Top Birmingham Digital Marketing Companies Like Webology
When it comes to marketing services offered by top Birmingham digital marketing companies like Webology, there are several essential strategies you should consider. When tailored to your business needs, these marketing services can help boost your company’s online presence, attract new customers, and retain existing ones. The following are some primary marketing services these reputable digital marketing agencies provide.1. Search Engine Optimization (SEO)SEO is a critical part of any digital marketing strategy, and top Birmingham agencies like Webology provide effective SEO services to improve your website’s visibility on search engines like Google. By optimizing your site’s content, structure, and meta tags, these agencies can help increase your organic search traffic and drive more qualified leads to your business.2. Pay-Per-Click Advertising (PPC)PPC advertising is an excellent way to drive targeted traffic to your website. Top Birmingham digital marketing agencies like Webology can expertly manage your PPC campaigns, employing optimization methods to maximize your return on investment. They can set up, manage, and monitor your PPC ads, ensuring you get the best results possible from your marketing spend.3. Web Design ServicesYour website is often the first impression potential customers have of your business, so it’s crucial to have a professional and engaging site. Top Birmingham digital marketing companies can provide you with expert web design services, ensuring your site looks great and provides a user-friendly experience. From responsive design to easy-to-navigate menus, your website will be set up for success with a top-notch design from one of these agencies.4. Reputation Management ServicesMaintaining a positive image in the digital space is vital as a business owner. Top Birmingham digital marketing agencies offer reputation management services to help you manage and improve your company’s online presence. From monitoring online reviews to implementing strategies to boost your brand’s reputation, these agencies will ensure your business is seen in the best light possible.5. Local Search OptimizationLocal search optimization is crucial for businesses that rely heavily on local clientele. Top Birmingham digital marketing agencies offer local SEO services to ensure your business appears prominently in local search results. From optimizing your Google My Business listing to creating localized content, these agencies can help you reach more potential customers in your target market.A well-rounded digital marketing strategy often requires expertise across multiple channels, so working with an agency offering a wide range of marketing services is essential. By partnering with a top Birmingham digital marketing agency like Webology, you’ll have access to experts who can take your business to new heights online.So, how do you find the right Birmingham digital marketing agency for your business? Start by researching the different marketing services these top Birmingham digital marketing companies offer. Look for an agency that provides a comprehensive suite of marketing services, from SEO to PPC and web design. Additionally, consider an agency’s reputation in terms of customer reviews and awards to ensure you’re partnering with a trusted, well-regarded provider.Ultimately, finding the perfect agency to meet your marketing needs comes down to understanding the marketing services offered by top Birmingham digital marketing companies like Webology. By knowing what to look for and partnering with an agency specializing in a wide range of digital marketing solutions, you can effectively grow your business and achieve online success.
[H3] What to Look for in a Digital Marketing Agency: Experience and Services
When selecting a digital marketing agency in Birmingham, experience is the top factor to consider. The more experience a company has, the better equipped it’ll be to provide you with the best results for your business. However, remember that it’s not just about the years of experience; the quality and relevance of that experience also matter. You’ll need to find an agency with expertise in your industry and a proven track record of success for businesses like yours. Reviewing past client reviews can give you a good sense of the agency’s level of expertise and experience.In addition to experience, it’s essential to consider the services offered by the agency. Different digital marketing agencies offer different services, and it’s essential to ensure that the company you choose offers the services your business needs to achieve its goals. Here are some of the critical marketing services offered by top Birmingham digital marketing companies, like Webology:SEO (Search Engine Optimization): This is the process of improving your website’s visibility in search results, which will drive more traffic to your site and increase the chances of generating leads and sales. A digital marketing agency with experience in SEO will be able to analyze your website’s current performance, identify opportunities for improvement, and develop an SEO strategy tailored to your business’s needs.PPC (Pay-Per-Click) Advertising: With PPC advertising, businesses pay for each click on their ads, which usually appear at the top of search results or on social media platforms. A digital marketing agency with experience in PPC can create efficient campaigns that target the right audience, manage your ad spend, and analyze the results, ensuring you get the best return on investment (ROI).Social Media Marketing: Social media platforms like Facebook, Twitter, and Instagram are becoming increasingly important for businesses as they allow you to connect with your audience and build brand awareness. An experienced digital marketing team can create and manage social media campaigns tailored to your business’s needs, ensuring you get the most out of these platforms.Content Marketing: High-quality content is crucial for attracting and retaining customers. A digital marketing agency with experience in content marketing will be able to develop a content strategy that resonates with your target audience and encourages them to engage with your brand. This can include blog posts, articles, videos, info graphics, and more.Email Marketing: Email continues to be one of the most effective channels for reaching your audience. A digital marketing team with experience in email marketing can help you design and execute email campaigns that drive results, whether promoting a new product or nurturing leads through your sales funnel.In conclusion, when looking for the best digital marketing agency in Birmingham, focus on more than just the years of experience a company boasts. Make sure to consider their experience within your specific industry and the quality of that experience, as shown through reviews and case studies. Additionally, ensure that the agency offers the digital marketing services that your business needs to achieve its goals. By considering all of these factors, you can find the right agency that will deliver the best results for your business.
[H3] How Birmingham Digital Marketing Agencies Like Webology Help Businesses Succeed Online
Choosing the right Birmingham digital marketing agenc

CONTACT US
[H1] Get It Touch With Blake  Today To Boost Revenue
Our CEO has over 10 years of experience in digital marketing you that can leverage for a complimentary audit of your entire online presence. Your meeting with Blake will include actionable steps to help you grow your business and generate leads through multiple channels.
MEET BLAKE
[H2] Let’s get started.
Your meeting with Blake will cover a high-level overview of strategies that you can leverage to generate qualified leads through search engines, social media, paid advertising email marketing, and more.

[H2] How can we help you right now?
Our services extend beyond lead generation. We have experience building brand guidelines, driving recruiting initiatives, promoting local events, and designing amazing websites.
[H5] What is Digital Marketing ?
Digital marketing refers to the strategic use of digital channels to promote or market products and services to consumers and businesses. It involves leveraging technologies such as websites, social media, email, search engines, and mobile apps to reach and engage with potential customers.
[H5] What is SEO ?
Search Engine Optimization (SEO) refers to the practice of enhancing a website to boost its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The primary goal is to generate organic (non-paid) search engine traffic that can convert into customers or followers, improving the website’s ranking on search engine results pages.
[H5] What is LinkedIn Automation ?
LinkedIn automation refers to the use of software tools or platforms designed to efficiently manage and streamline various tasks on LinkedIn. Such tasks may include sending connection requests, endorsing skills, messaging, viewing profiles, or following certain accounts, all with minimal human intervention. It can significantly save time and increase the efficiency of LinkedIn marketing, but should be used thoughtfully to maintain the personal touch that is crucial in professional relationships.
[H5] How does SEO affect your sales ?
SEO has a profound impact on sales by enhancing your online visibility, driving more organic traffic, and targeting potential customers actively searching for your products or services. SEO ensures your website ranks higher in search engine results, increasing the likelihood of attracting and converting prospects.
[H5] How does SEO work ?
SEO works by aligning website content with the factors that search engine algorithms deem important. It involves the optimization of website elements like titles, meta descriptions, content quality, and keyword density. By enhancing these aspects, a website can achieve higher rankings in the SERPs, increasing its visibility to potential visitors. Furthermore, SEO also includes building high-quality backlinks and ensuring a responsive design for improved user experience, both of which contribute to better search rankings.
[H5] Can SEO and Automation Work Together ?
Absolutely! Automation is the ‘short game’ that drives instant leads, while SEO pays dividends over time. SEO and LinkedIn automation can collaborate to amplify your online visibility and lead generation efforts. The strategic usage of keywords in your LinkedIn profile and posts can enhance your search engine visibility, helping to attract a larger audience. Meanwhile, LinkedIn automation tools can be utilized to engage with these audiences in an efficient and personalized manner. By automatically sending connection requests, follow-up messages, or sharing content, you can keep your audience engaged, driving more traffic to your site. This combined approach can increase your network, boost your content reach, and ultimately enhance your brand’s online presence.
[IMG: Webology]
1601 5th Avenue North Suite 124 Birmingham, AL 35203blake@webology.ioMON–FRI 8AM–5PMFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollow205-671-2790Call Us today to take your business to new heights with SEO, PPC, Programmatic Ads, Design, and Social Media Automation.

[H1] Website Design Birmingham AL
Webology’s obsessed with optimizing for speed and conversions. If revenue’s your business goal, we’re your new web designers.
HIRE US
[H2] Recent Web Design Projects
We have a full team of in-house designers and web developers ready to exceed your expectations. We handle everything to meet your needs and ensure marketing success.
[dsm_scroll_image src=”https://webology.io/wp-content/uploads/2025/06/Citearmored-1-scaled.png” alt=”1Kreative website example” title_text=”Cite Armored” url=”https://1kreative.co/” url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}” sticky_enabled=”0″][/dsm_scroll_image]Cite Armored
[dsm_scroll_image src=”https://webology.io/wp-content/uploads/2024/03/1kreative-scaled.jpg” alt=”1Kreative website example” title_text=”1kreative” url=”https://1kreative.co/” url_new_window=”on” _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][/dsm_scroll_image]1Kreative
[dsm_scroll_image src=”https://webology.io/wp-content/uploads/2024/03/Holmes-Flooring-1-scaled.jpg” alt=”Flooring Website Example” title_text=”Holmes-Flooring” url=”http://holmesflooring.com/” url_new_window=”on” _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][/dsm_scroll_image]Holmes Flooring
[dsm_scroll_image src=”https://webology.io/wp-content/uploads/2024/03/Bham-Plumbing-scaled.jpg” alt=”Blumbing Website Example” title_text=”Bham-Plumbing” url=”https://bhamplumbing.com/” url_new_window=”on” _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][/dsm_scroll_image]Birmingham Plumbing
[dsm_scroll_image src=”https://webology.io/wp-content/uploads/2024/03/Oak-Mountain-Glass-1-scaled.jpg” alt=”Glass Company Website Example” title_text=”Oak-Mountain-Glass” url=”https://oakmountainglass.com/” url_new_window=”on” _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][/dsm_scroll_image]Oak Mountain Glass
[dsm_scroll_image src=”https://webology.io/wp-content/uploads/2024/03/Simply-Gold.jpg” alt=”Digital Agency Website Example” title_text=”Simply-Gold” url=”https://simplygold.ai/” url_new_window=”on” _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][/dsm_scroll_image]Simply Gold
[dsm_scroll_image src=”https://webology.io/wp-content/uploads/2024/03/Get-Superior-Cleaning-scaled.jpg” alt=”Cleaning Company Website Example” title_text=”Get-Superior-Cleaning” url=”https://getsuperiorcleaning.com/” url_new_window=”on” _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][/dsm_scroll_image]Superior Cleaning
[dsm_scroll_image src=”https://webology.io/wp-content/uploads/2024/03/Julie-Wissing-scaled.jpg” alt=”Personal Portfolio Website Example” title_text=”Julie-Wissing” url=”https://juliewissing.com/” url_new_window=”on” _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][/dsm_scroll_image]Julie Wissing
[dsm_scroll_image src=”https://webology.io/wp-content/uploads/2024/04/AlFixPriorAuth-scaled.jpg” alt=”Personal Portfolio Website Example” title_text=”AlFixPriorAuth” url=”https://alfixpriorauth.com/” url_new_window=”on” _builder_version=”4.24.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][/dsm_scroll_image]Fix Prior Auth
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[H2] Websites Designed to Rank in Google
We build our sites in WordPress with a comprehensive SEO checklist in place during each stage of development. We’re focused on all the small steps it takes to earn organic traffic from major search engines for our customers.
[H4] SEO Inspired Development
Businesses experience more conversions when digital strategy guides website management.
[H4] Content Optimization
It’s not just about keywords…Our #1 goal is reader engagement that drives real results.
[H4] On-Page Optimization
With proper on-page, we’ve built hundreds of pages that rank quickly without a single link.
[H4] Competitor Analysis
Using data science and AI to rapidly reverse-engineer the perfect, niche-specific SEO formula.
[H4] Custom Analytics
Keeping you in the loop about your site with total transparency on all your KPIs. Weekly reporting? ☑️
[H4] SEO Strategy
Custom strategy that’s constantly improving with SEO trends. Data analysis guides every link we build and every word we write.
[H2] Already Have a Website?
LET US TAKE A LOOK! GET YOUR FREE AUDIT NOW.Businesses in Birmingham AL and beyond trust Webology for unmatched experience in web development.
[H2] Website Designs Built with a Strategy
Our website planning process begins with a thorough analysis of your competition. We’ll see what they’re doing good and identify areas of weakness to make sure we build you the perfect website.You’ll meet with your project manager weekly throughout the process to make sure we’re all on the right track. We’ll suggest keyword targeting, implement SEO meta tags, and make sure your site loads fast. You’ll get access to custom analytics so you can monitor your traffic and track conversions. Our design services ensure an experience that converts clicks to calls or form fills.
REACH OUT NOW
[H2] Why Webology?Sites Are Better
In the past, you only had a couple of choices when it came time to build a new website. Go with a branding agency and get ‘pretty’, or find the nerdiest developer in your city and get something technical when you need fast load times or extra functionality.Now you have more choices because search engine optimization firms like Webology are getting into the web design game.When you work with a full-stack SEO agency to build your new website, you’re getting more than just ‘pretty’ or ‘technical’. You get both. Real SEO is a mix of creative talent and technical know-how. Being multi-disciplinary by nature makes us your best choice when a functional site that makes money is the goal.
[H3] Growing Your Audience
Most of our web design clients choose to work with us ongoing after launch for frequent marketing strategy consultations. A website’s never really ‘finished’ and the more you build yours out the better the return. Partner with Webology to continually grow your ROI.118
[H3] Satisfied Clients
97%
[H3] Avg. Retention
ASK A QUESTION
[H3] ​Your SEO and Design Questions Answered in One Place
[H2] How Long Until SEO Works?
The stupid cliche answer in our industry for every question is, ‘it depends’. ? In this case though, that’s very accurate because your budget, competition and niche determine the answer. There’s no good way to answer this question before a consult. We’ll help you navigate all this and build a plan to maximize your ROI from Google search.
[H2] What’s ‘Correlational SEO’?
Put simply, it’s math and competitor analysis. You already have a complete blueprint to generating more website traffic in front of you…Just google your most important keywords and see who’s ranking right now. We look at those competitors for you, establish averages based on known ranking factors, then we formulate the perfect SEO strategy. With data science, we win every time.
[H2] Webology’s Terms? – [The Fine Print]
We work month-to-month. Your website’s yours and any work we do belongs to you. As a company, we’re dedicated to transparency with our clients.
[H2] What About the SEO ‘Hats’?
In 5+ years of SEO, We’ve never triggered a single Google penalty…and never will. We have recovered several sites though and if you need help fixing your SEO, reach out! But the old concept of SEO hats simply does not apply anymore. What we do is brand building in the digital realm, and it’s all based on data science.
[H2] What Makes your SEO Service Different?
We’re committed to investing in digital PR and link building for your brand. We can start small, but larger budgets allow us to guarantee certain benchmarks on traffic and conversions. We’ll define those goals together and exceed them each month.
[H2] Let’s Work Together!
We’d love to get started building your website. Let’s schedule a brief 15 minute discovery call so we can discuss your project.
GET STARTED
[IMG: Webology]
1601 5th Avenue North Suite 124 Birmingham, AL 35203blake@webology.ioMON–FRI 8AM–5PMFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollow205-671-2790Call Us today to take your business to new heights with SEO, PPC, Programmatic Ads, Design, and Social Media Automation.

[H1] Full Service SEO by Webology
Backed by years of experience monitoring hundreds of websites, we’re who you call when only a laser-focus on SEO can fix your stuck website.
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[H2] We offer full service SEO solutions
That include a wide range of on-page and off-page techniques, all proven with scientific testing. We pull from years of data to develop 100% custom SEO strategies for every client.At Webology, we understand how frustrating it is to watch your organic traffic drop after making the switch from one CMS to another. Or when you suddenly lose sales after deleting an old page you thought nobody was reading. We’ve recovered the domain authority of hacked sites…We’ve seen it all. We fix broken SEO.
After close to a decade in the industry, we’re offering premium, full service web presence management solutions to businesses just like yours. Our comprehensive SEO reporting provides a complete picture of your online presence, accessible 24/7 in your campaign dashboard.
[H2] We keep a  constant  eye on your:
[H4] ON PAGE OPTIMIZATION
[H4] OFF PAGE OPTIMIZATION
[H4] TECHNICAL SEO
[H4] COMPETITOR ANALYSIS
[H4] CONVERSION RATE OPTIMIZATION
If you’d like us to get to work immediately, start by scheduling your free SEO consultation on the form below. A member of our team will reach out to schedule a call and go over our findings.What exactly is ‘Full Service SEO’ though, and do you really need the added expense? Let’s take a look at all the work that goes into good SEO.

[H2] What is Full Service SEO?
Also commonly referred to as ‘Full Stack SEO’, it’s a holistic approach to earning organic traffic from Google and other major search engines. Instead of focusing on a set of cookie-cutter services that work most of the time, we develop custom strategies based on a detailed analysis of your business goals. We do full-service SEO because it allows us to provide the highest level of ROI for our clients. It scales well too!
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Full service SEO is extremely scalable.Often we’re able to provide a 200-300% return on investment for our clients. For larger businesses, the returns can be even greater because smart SEO solutions leverage your existing brand equity to maximize online exposure. Once we max out your return from SEO, we’re also able to suggest complimentary services like Google Ads and Inbound Marketing to continually grow market share. This leaves you free to focus on what you do best…running your business! If you’re focused on that right now, you might be wondering if you even need SEO. It’s a valid question. The truth is, you may not. Other marketing channels make more sense at different stages of business growth. We can help by having a transparent conversation to find out what’s right for your company.
[H2] Why Do We Need SEO?
At the beginning, when you have little to no online presence, paid ads can bring your site from zero to hero overnight. When it comes time to scale and every dollar counts, paid advertising may be the quick win your company needs. Once you optimize those channels though, it’s time to consider the higher returns on investment often seen with good SEO work
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[H2] The Top 3 ReasonsYour Company Needs Good SEO Are:
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[H4] Branding
Having a full, rich site with high quality content and signals tells the internet that your company is someone to be trusted. This will allow you to develop customer loyalty, which in turn can convert into sales.
[H4] Traffic Growth
It’s important to have a constant stream of traffic coming from Google so that you’re not relying too much on costly lead channels like paid ads or sales outreach.
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[H4] Higher Rankings
If you are #1 For your targeted keywords, you have the highest chance of being found by users on Google, which means that they will become customers.You need SEO because it’s more than just a cost effective form of digital advertising. Good SEO shows the world your company is an active and growing leader in your industry. It also helps protect your website from the costly risk of hacking and data breach when you have a team of experienced SEO professionals constantly scanning for anything that could harm your organic rankings.At Webology, we’ve got the processes in place to protect and preserve your website and its positioning in Google. Reach out for a free website audit today and we’ll uncover any existing issues for you.
[H2] What Work Gets Included in Full Service SEO by Webology?
At a high level, we start with a strategy session to determine the right approach for your particular project. That helps guide which of the following SEO tasks we need to prioritize for your campaign:
[H5] Full and Detailed Keyword Research
Keyword research is the foundation of your full service SEO campaign. Our experts will develop a list of relevant keywords to focus on, and optimize content around those terms.The first step in this process is asking you some high level questions about your business or website’s goals, who your target audience is.
[H5] Expert Technical SEO
We need to take a look at your site to fix what’s broken. We will look at things like page speed, mobile responsiveness, broken links and missing metadata.
[H5] Full Image Optimization and Compression
Related to speed and performance we already mentioned above, we often find massive image files slowing down a client’s website.Our full service SEO team makes sure all images are saved in the right format, at the right size.
[H5] Content Optimization and Marketing
We make your site searchable with better content structure. Our full service SEO experts work with you to determine what your audience truly wants, and how to deliver that information better than anyone else.We can also help with direct outreach to put the right audience in touch with your website content.
[H5] Earning Links
In the world of search, links from other websites are treated like votes in a popularity contest. The business with the most links from other websites will generally have the best reputation with Google.We need to find out what links your competitors have and create a plan to close the gap between your link profile and theirs. We have strategies in place to manage a full SEO link building campaign that will make you more popular with Google and other search engines.
[H5] Local SEO Services
Many businesses have a need to improve their local optimization. A full service SEO campaign can help build your local presence.
[H5] On-Page Optimization Services
Our full service SEO team will make sure all website content is optimized for search engines, including title tags, heading tags, image alt tags, and more. We’re certified in scientific on-page, and that puts us on a very short list of agencies in the US.
[H5] Custom Analytics Just 1 Click Away
It’s important that you understand the impact this SEO service has on revenue. With 24/7 access to our dashboard, you’ll have a complete view of what’s going on in terms of leads and conversions. When you sell a product or service online, small changes on a page can have a big return on investment, we’re committed to helping you connect a dollar value to the results of that work.
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[H2] How do I Choose the Best Full Service SEO Company?
Who do you trust in a crowded industry that’s literally less than 3 decades old? SEO is such a rare skill that it’s difficult to evaluate the work and know who you can trust.What’s worse is that sometimes good SEO metrics like keyword ranking and organic traffic don’t necessarily lead to business wins.Simply being able to rank a page high in search isn’t enough if the people visiting the page never convert into customers.Look for a SEO agency that’s also focused on conversion rate optimization if you want to really see a good ROI from your efforts.
[H2] Who Should Consider Full Service SEO by Webology?
The short answer is, that anybody who wants full-service SEO work done should strongly consider hiring an agency like us to manage your campaign. It seems expensive on the surface, but you have to also factor in the costs of SEO tools and the labor expense of hiring an in-house team of content writers and web developers. You also have to manage those people and processes, and it’s never easy to keep employees accountable if you don’t understand the work they do yourself.Do I have staff management experience in digital marketing?Can we measure results and prove ROI?What’s the monthly cost of those tracking tools?When you consider the cost and complexity of building an SEO process from scratch internally, you’ll often find it’s more effective to hire an expert that does nothing but SEO work. But also look for someone experienced in your niche as well.
[H2] How to Find an SEO Team That Understands Your Niche
Before you hire a full service agency, make sure its employees have extensive experience in the type of industry your company operates in.For example, if you sell products to consumers, make sure your agency has experience with eCommerce SEO.If you’re a local service business or medical clinic that sees patients, expertise in Google My Business optimization is a must.If the agency has an Industries Served section on their site, check there and make sure they have experience in your niche before reaching out.
[H5] How Many Years of SEO Experience Should I Expect?
Another important thing to check is how long each employee has been employed by an agency. A quick scan of their About page and some follow-up LinkedIn searches should tell you everything you need to know.You’ll want experts who have been in the industry as long as possible. Keep in mind though, that SEO is a young industry that’s only as old as the Internet.An expert with over 5 years of experience will likely know both what’s changed in the industry and how to adapt quickly. SEO moves fast. Anyone that sticks with it for a while has likely seen enough data to know what search engine marketing tactics produce the highest ROI.
[H5] Getting More Eyes on Your SEO Strategy
The benefit of hiring an agency full of experts is that you’ll have several brains working on the same project. All the good SEOs out there have their own unique way of looking at things and putting several in the same room ensures all your bases are covered.That’s why it’s important to work with a team of SEO professionals and with our 100% focus on SEO, we’re a great choice for anyone looking to have the most comprehensive plan in place for their organization.
[H5] Convinced You Need a Full Service SEO Team?
If you’re ready to hire our SEO experts to take your business to the next level, contact us today for your free initial audit. We can help you develop a full service campaign that’s 100% customized to fit your business goals. Based on the audit findings, we’ll help figure you out the right pricing and deliverables so you get results as fast as possible.
[IMG: Webology]
1601 5th Avenue North Suite 124 Birmingham, AL 35203blake@webology.ioMON–FRI 8AM–5PMFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollow205-671-2790Call Us today to take your business to new heights with SEO, PPC, Programmatic Ads, Design, and Social Media Automation.

[H1] AI Marketing Agency Birmingham AL – Top AI Advertising & Marketing by Webology
Welcome to the cutting-edge world of AI marketing with Webology, Birmingham’s premier AI Advertising & Marketing agency.
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[H2] Hire Webology
Harnessing the power of artificial intelligence for content creation and SEO, Webology pioneered the use of LLMs in digital strategies to elevate brands to unparalleled heights of market dominance.Discover how our innovative and data-driven approach can unlock exponential growth for your business in today’s fast-paced digital landscape.
[H2] Meet Blake:
Our CEO and Driving Force Behind AI Adoption at Webology
[H2] Innovative AI Marketing Agency Services in Birmingham, AL
As a leader among Birmingham digital marketing agencies, Webology is at the forefront of integrating artificial intelligence into marketing services. Our commitment to leveraging AI ensures that our clients in Birmingham, and across the United States, benefit from cutting-edge competitive intelligence methodologies. Harnessing the power of branding, SEO, and AI, our tailored strategies propel brands to the top of Google’s rankings.We understand that every brand’s needs are unique, and that’s why our comprehensive digital marketing services are customized to each client. The landscape of digital marketing is ever-evolving, and staying ahead in this dynamic environment requires an innovative approach.
REACH OUT NOWWebology employs a synergistic blend of artificial intelligence and human creativityThis ensures that your brand’s marketing strategy is not just data-driven, but also resonates with your target audience. By offering a suite of services that include the latest in AI and SEO best practices, our clients are equipped to effectively navigate the complexities of the digital marketplace. Whether it’s establishing a brand, revamping digital strategy, or implementing programmatic services that guarantee a robust online presence, Webology is your partner in navigating the landscape of digital marketing in Birmingham and beyond. We pride ourselves on not just meeting but exceeding the aspirations of the most discerning clients in the United States. Experience top-tier digital marketing crafted for the age of competitive intelligence and AI – experience the Webology difference.
AI-Powered Content Creation: We use generative AI for producing high-quality, relevant written content.Automated Ad Copywriting: Enhance PPC campaigns with AI-generated ad copy that allows us to split test faster.Personalized Email Marketing: We use AI algorithms to craft personalized email marketing messages.SEO Content Optimization: Apply AI to analyze search patterns and optimize web content for improved rankings.Social Media Content Generation: Employ AI tools to create social media posts that resonate with the target audience.Marketing Automation: Integrate generative AI with marketing automation platforms for improved targeting and messaging.AI-Assisted Video Marketing: Generate and optimize video content scripts and structures with AI.Programmatic Advertising: Implement AI algorithms in programmatic ad buying to maximize ROI on advertising spend.Local Marketing Optimization: Use AI tools to optimize local SEO and advertising efforts for nearby businesses.A/B Testing and Optimization: Apply AI to scale and refine A/B testing for marketing elements like webpages.Conversion Rate Optimization (CRO): Utilize AI to analyze and implement changes that improve conversion rates.Content Strategy Planning: Use AI for data analysis to inform and develop more effective content strategies.
[H3] Expert Ads Management and SEO Strategies
Leveraging AI LLMs for your BusinessAt Webology, we understand that a robust digital marketing strategy is crucial for any business aiming to thrive in today’s competitive landscape, particularly in bustling Birmingham, AL. We employ sophisticated AI technologies to enhance our ads management, ensuring that your marketing services are not just efficient but also intelligently targeted. Our team is adept at crafting a marketing plan that aligns seamlessly with your business goals, integrating AI to analyze data and trends for optimal keyword rankings.SEO is a cornerstone of our digital marketing services, driven by AI’s unparalleled analytical capabilities to identify and target relevant search terms on Google. With AI, we fine-tune on-page and off-page SEO strategies to elevate your online presence. Webology’s dedication to implementing AI in our project execution means that we don’t just deliver services; we engineer success. Whether it’s enhancing visibility or driving conversions, our AI-infused approach to SEO and digital marketing pioneers the future
[H3] Hire Webology
Let Webology’s expert team in Birmingham AL take the reins of your digital campaigns. Business growth is our end game, and with Webology’s state-of-the-art AI marketing solutions, you’ll experience the pinnacle of ads management and marketing services tailored for success.118
[H3] Satisfied Clients
97%
[H3] Avg. Retention
[H2] Comprehensive Mixed Media Marketing by Webology:
Blending Creative Advertising & Alabama Charm
In the heart of Birmingham, AL, Webology shines as a beacon among marketing agencies with its innovative approach to mixed media marketing. We are a creative firm that integrates the warmth of Alabama’s charm with cutting-edge AI technology to make strategic decisions. As a marketing agency renowned for our expertise in both traditional and digital realms, we’ve mastered the art of storytelling across various platforms.From dynamic social media campaigns that resonate with your audience to targeted email marketing strategies that drive engagement, we ensure that your brand’s voice is heard loud and clear.  Our strategy isn’t just to market; it’s to connect on a deeper level with communities, using every tool at our disposal—from social to strategy, from creativity to conversions.Webology has the expertise and the Alabama spirit to make your marketing objectives a reality. It’s not just marketing for us—it’s a passion fueled by the pursuit of excellence and the desire to propel your company towards resounding success in the competitive landscape of Birmingham, AL.
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[H2] Top Local Markets:
RankCityPopulation1Birmingham200,7332Montgomery198,5253Huntsville197,3184Mobile189,5725Tuscaloosa101,1136Hoover85,1087Dothan68,9418Auburn65,7389Decatur54,40510Madison50,440
Maximize Your Reach with Birmingham’s Top Social Media and Email Marketing GroupOur approach to social media and email marketing ensures that your message resonates with your audience, fostering lasting engagement.MEET OUR TEAM
[H2] Marketing Disruptors Shaping the Future of AI Advertising in Alabama
At Webology, we’re not just a marketing agency; we’re a collective of creative innovators and disruptors, fully immersed in the dynamic world of digital marketing. The future of advertising is shaped by our unparalleled acumen in AI and data analytics. Our agency’s commitment to these technological advancements makes us a premier marketing firm in Alabama, capable of managing refined ads that resonate with your target audience. By leveraging AI’s potential, we offer tailored digital marketing solutions that enhance our project outcomes and efficacy.
BOOK CALL
[IMG: Blake Akers]
[H4] Blake Akers
CEO
[IMG: Amy Gable]
[H4] Amy Gable
VP of Sales
[IMG: Alex Mondlock]
[H4] Alex Mondlock
Strategic Partner
[IMG: Joy Derez]
[H4] Joy Derez
Executive Admin
[IMG: Vaishali Gaikwad]
[H4] Vaishali Gaikwad
Lead SEO
[IMG: Tanna McGuire]
[H4] Tanna McGuire
Creative Director
[IMG: Samiksha Jadhav]
[H4] Samiksha Jadhav
Sr. WordPress Designer
[IMG: Angelo Valencia]
[H4] Angelo Valencia
SEO Specialist
[IMG: Kara Thomas]
[H4] Kara Thomas
Client Success
[IMG: Jewels Wissing]
[H4] Jewels Wissing
[IMG: Neneth Gerona]
[H4] Neneth Gerona
SEO Admin Specialist
[H2] Scale Your Brand with Webology’s Pioneering AI Advertising Solutions
Webology transforms businesses into powerful brands that resonate across the United States.We couple AI’s analytical prowess with our creative services to generate personalized campaigns that speak to your audience. Through intelligent branding, SEO, and an array of other services, our marketing firm is at the forefront of delivering cutting-edge solutions that drive business growth.Let Webology, a distinguished marketing firm with an Alabama foundation, be your partner in the AI advertising revolution. It’s time to propel your project into the future with Webology’s robust AI solutions and unwavering commitment to excellence in every aspect of digital marketing.
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[H2] What Sets Us Apart?
Webology ProcessDescriptionTipsClear ObjectivesEstablishing the purpose and goals for content marketing efforts.Define your goals based on KPIsTarget AudienceUnderstanding who the content is intended for.Create audience personas and tailor content to their needs.Content CreationProducing high-quality, valuable, and relevant content.Focus on solving problems and providing unique insights.ConsistencyMaintaining a regular schedule for publishing content.Create an editorial calendar and stick to it.SEOOptimizing content for search engines.Research keywords, use meta tags, and build backlinks.Multi-Channel DistributionSpreading content across various platforms for broader reach.Use social media, email newsletters, and other platforms.EngagementInteracting with the audience to create a community.Encourage comments, ask questions, and respond.AnalyticsMeasuring and analyzing content performance.Use tools like Google Analytics to track engagement.AdaptabilityBeing open to change and updating content strategy.Stay updated with trends and be willing to experiment.StorytellingUsing narratives to connect with the audience.Incorporate real-life stories, testimonials, and case studies.VisualsIncluding images, videos, and graphics.Use high-quality visuals and infographics.Content PromotionActively sharing content to expand its reach.Leverage influencer partnerships, paid ads, and social.User ExperienceEnsuring that consuming content is easy and enjoyable.Make sure your website is responsive and fast-loading.Call to Action (CTA)Directing the audience to take a desired action.Make CTAs clear and compelling.Tools We Use:Page Optimizer Pro: Our primary tool for SEO content creation. This article was drafted in POP!ChatGPT: Provides conversational AI for customer service chatbots and virtual assistants.Copy.ai: Utilizes AI to generate marketing copy, such as email subject lines, product descriptions, and ad copy.Jasper: An AI content platform that assists in creating high-quality written content for blogs, social media, and websites.Lumen5: A video creation platform that leverages AI to transform text content into engaging video content.Canva’s Magic Write: An AI tool provided by Canva that helps with generating design descriptions, creative copy, and other content elements.
[H3] Your Questions Answered: Working with a Full-Service AI Marketing Agency in Birmingham
Embarking on the digital marketing journey can be daunting, especially when you’re trying to reach local audiences in Birmingham with digital marketing. Questions typically arise about boosting keyword rankings or crafting the finest marketing strategy; it’s here that the seamless integration of AI, by a marketing agency versed in the latest technological advancements, becomes invaluable.Marketing services shouldn’t just cover the basics; they must unravel the depths of social media wonders, scoop the intricacies of Google’s ever-changing algorithms, and craft content that reads like a native storyteller. That’s the hallmark of Webology’s digital marketing creed. If you’re ready to excel in Birmingham and beyond, to see your name climb to the top of Google’s illustrious ranks, and you’ve got questions—we’ve got answers. Let Webology be your guide through this landscape, where every ‘Read More’ leads to another customer enchanted by what you have to offer. Reach out to us today and discover how our AI-driven strategies can transform your business.Who is Webology and what makes us unique among Birmingham digital marketing agencies?Webology is a premier AI Advertising & Marketing agency based in Birmingham, AL, specializing in the integration of artificial intelligence into digital marketing strategies. Our unique approach combines cutting-edge AI technology with human creativity to ensure tailored, data-driven campaigns that resonate with target audiences and elevate brands to new heights in their respective markets.What specific services does Webology offer to enhance my brand’s online presence?Webology offers a comprehensive suite of digital marketing services that include branding, SEO optimization, social media campaigns, email marketing, and programmatic ads management. These services are enhanced with AI insights for precise targeting and engagement, aiming to deliver tangible business results and a robust online presence.How does Webology’s use of AI improve traditional digital marketing services?Webology’s use of AI enhances digital marketing services by providing advanced data analysis and trend identification for optimal keyword rankings, on-page and off-page SEO strategies, and audience targeting. This ensures campaigns are not only efficient but also adapt to the ever-evolving digital landscape.
[IMG: Webology]
1601 5th Avenue North Suite 124 Birmingham, AL 35203blake@webology.ioMON–FRI 8AM–5PMFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollow205-671-2790Call Us today to take your business to new heights with SEO, PPC, Programmatic Ads, Design, and Social Media Automation.

[H1] Google Ads Management Agency
Leveraging Paid Search Ads to Increase Sales Conversions.
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Webology is a top paid search agency located in Birmingham, Alabama. We help connect brands with customers through Google Ads. Our team is committed to delivering the best ROI to our clients by eliminating ad waste and split testing landing pages to deliver the most qualified leads.Experienced Digital Marketers understand these industry shifts, and can help their clients leverage a multi-channel effort that combines organic and paid search in a way that maximizes brand exposure on Google.The other reason you should be using Google Ads is expediency. Search Engine Optimization (SEO) is the process of earning a high ranking in organic search results. It’s obvious downside is the time it takes to deliver results.
Even the best SEO agencies aren’t miracle-workers. SEO takes time and continual improvement. Google Ads also require constant monitoring and work. The difference is, with ads you immediately jump past the need to earn top-level impression shares and immediately start working to improve your ads.To Recap: You need to run Google Search Ads for your business or non-profit because:
-Most potential customers will search on Google-Ads will continue to take a large share of clicks because well…Google has shareholders to keep happy!-Google Ads provide a more immediate ROI than SEO in almost every case-The two work really well together!If you’d like us to get to work immediately, start by scheduling your free initial consultation on this form. A member of our paid ads team will reach out to schedule a call and learn more about your project.We believe in 100% transparency when it comes to Google Ads performance. If you choose to work with our team, you’ll get 24/7 access to login and view your campaign performance.
[H2] Why Use Google Search Ads?​
The answer to that is simple. Potential customers use Google to find businesses like yours every single day. Google Ads get somewhere around 41% of total search traffic from the 81% of potential customers who use search to make a purchasing decision.It gets way more complex than that when we look at how search is evolving over time. The trend towards ad clicks taking over a bigger share of total clicks will only continue…It’s in Google’s best interest after all to sell more ads.Not only that, but the trend towards mobile search leaves less and less room for organic page #1 results.
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[H2] Do Google Ads Really Work?
Google Ads can work as a primary lead generation tool for brands in almost any industry. They work well in both B2B and B2C sales pipelines, but really do excel in B2B sales where keyword targeting will often outperform the audience targeting methods available in Social and other marketing channels. An exception to this would be LinkedIn where social media really shines at B2B sales. Many decision-makers have had bad experiences with paid search though. It’s definitely a possibility that Google Ads isn’t right for your business. However, it’s much more likely that a prior bad experience was a direct result of one of these common scenarios:
[H5] Attempting to manage paid search internally without the right skillset
This is more common among small business than it is larger brands with internal marketing teams. The business owner will see the value of Google Ads, but they often don’t have the time to learn about the ad management process. It gets passed off to an employee as a secondary duty, and gets neglected.Without the attention it needs for optimization and split testing, the campaign performance often fails to meet management expectations leaving the owner convinced that ‘Google Ads didn’t work for us’.
[H5] Low Budget / Short Duration Campaigns
Hesitant to risk money on unproven strategies, many decision-makers will test digital marketing with a very limited budget. When it doesn’t deliver results in a few weeks, they assume the issue is with the platform and not the budget or strategy.Given the right strategies which we will discuss in another section and enough time to dial-in results, Google Ads will almost always deliver an excellent ROI. However, low budgets can make it difficult to earn enough top-level impressions to deliver the desired level of leads. Additionally, marketers require time to reduce click costs and thereby increase leads by:-Discovering new keyword opportunities-Using those opportunities to increase ad relevance-Discovering negative keywords to prevent irrelevant clicks-Split testing landing page experiences (Conversion Rate Optimization)-Optimizing ad text based on past data (Pro Tip – Always select ‘Prefer Best Performing Ads’)If you’re not ready to invest the time and money it takes to tune in a high ROI from Google Ads, it may be best to work on growing your brand through other channels first.
[H5] Inexperienced Agencies or Freelancers
This last reason is a tragic reality of the digital marketing industry. The allure of high-dollar retainers attracts many newcomers every year. Inexperienced, yet well-meaning, PPC managers might not be ready to handle a complex account that requires more than just a knowledge of basic Google Ad settings.The best marketers look at fundamentals. They do buyer persona exercises and ROI modeling work to craft the best Google Ads campaigns. Plus, you probably also want to hire someone with experience marketing in your industry, but more on that later…
[IMG: Powerful DR 92 profile link from Tumblr]
[H2] Why Should I Hire an Agency to Manage Google Ads?
You just decided Google Ads is the right place to promote your brand. You reached out to several vendors for price quotes…Now comes the sticker shock: “What’s this management fee and why is it so high?” At this point, many business owners will decide to cut out the ‘middleman’ and do Google Ads in house. It can’t be that hard to setup a few ads after all, right? Sounds logical, but the reality is that Google Ads management is a highly specialized field of study. Management fees buy you expert time to help you save money on ad costs. Here’s a perfect example: This was our month # 1 results for a new ad group we setup:
[H2] We made two strategic changes to this ad group going into the next month:
[H2] Expert management over time reduces Google Ad costs. In 30 days we were able to:
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[H4] Reduce Cost Per Click by $.73
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[H4] Increase Click Through Rate by .29%
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[H4] Increase Total Clicks
Over time, your management fee more than pays for itself by reducing ad waste and increasing efficiency. Plus, you’re not wasting your time trying to master an entire career field when that time’s better spent focusing on the core business.
[H2] What Makes Some Agencies Better Than Others at Google Ads?
To make a long story short, experience…As I mentioned above, there’s a definite advantage to working with a PPC agency that has experience in your particular industry. The first and most obvious reason is that they understand your buyers and the psychology behind their decision-making process.Beyond that, Google Ads offers a marketer plenty of opportunities to collect and exploit data over time. Agencies that focus on one or a few particular verticals are able to build out massive negative keyword lists that they can copy and paste from campaign to campaign.Example: If an agency manages a lot of roofing contractor accounts all over the US, they probably already identified that automotive-related searches often waste budget on irrelevant clicks. People looking for a roof rack or a replacement sunroof will accidentally click on your ads and waste your budget. Agencies that know this will upload a negative list of words like these to save you money on day #1.-jeep-car-truck-moon-sunThat’s just one small example of the sort of efficiencies an agency can get when they scale-up data tracking within an industry.​
[H2] How do I Determine the Right Budget for Google Ads?
It’s best to start with a realistic assessment of the average Cost Per Click (CPC) in your industry when planning your PPC budget. Make a realistic budget and setup realistic Key Performance Indicators (KPI’s) with your ad agency.In most cases we recommend setting up call tracking and recording with your Google Ads to provide an objective measure of:-Total Leads-Lead Quality-Conversion Ratios
You can also track leads through form submissions, and forms offer a unique opportunity to improve lead quality over time. You can add qualifying questions to your contact forms that weed out bad fits and save you time. If you only want to work with customers in a certain price range, add a drop-down that says ‘select your budget’ and only include price points you’re comfortable with.Those metrics should give you a great starting point and as you collect data from your campaign, budgets can be adjusted to better meet the needs of your business.
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[H2] What Else do I Need to Know About Optimizing Google Ads?
The reality is, this section could go on and on. It deserves an entire book of knowledge, but we will leave you with some of the more important tips in case you do manage your own ad spend.
[H5] Farm Negative Keywords Each Month
Go to your keywords section for each and every campaign. Look under search terms. These are the words actual people entered into search in order to trigger your ad.You want to find the word that makes each term not relevant to your business and add it to your negative keywords list. This will prevent that word from ever triggering your ad again.
[H5] Ad Copy Optimization
Earlier on this page, I advised you to allow Google to auto-rotate through your ads and select the best performing ones. You need at least three different ads in order for their software to do this successfully.However, you shouldn’t just stop there. Let Google find the best performing out of the first three ads you create. Use it as a guide to see what text or characters cause more people to click on your ad. Write new ones and let Google add them into the mix. Over time, your ad click through rate will improve as your message becomes more in tune with your audience.
[H5] Geographic Reach and Impressions / Costs
You need to realize that Google paid clicks generally get less expensive when you set your geographic reach wider.While geotargeting is one of the big advantages for local business, it’s important to remember that you need a wide enough audience to get the daily impressions required to be effective. Local businesses should find the service that brings in the best ROI, and increase the geographic reach of their ad targeting around those particular services.
[H5] Excluded Locations
Shhhhh! Don’t tell Google we told you this, but their software isn’t perfect. We’ve seen real-world examples of ads showing outside your targeted area on more than one occasion. It’s especially bad if your target location has a sister city somewhere else in the world. If you manage ads for an attorney in Birmingham, Alabama? You better make sure Birmingham, England is added to your excluded locations! We actually try to exclude any and all locations around the globe that we don’t want to target. It’s just an extra measure that helps make sure you’re not wasting budget in the places you can’t do business.
[H5] Split Testing Landing Pages
This falls under conversion rate optimization which is a marketing discipline highly dependent on an understanding of psychology and behavior. Observe a few people when they first land on your webpage. Watch their eyes closely. You want site visitors to naturally gravitate towards a compelling call to action as soon as possible. With heat-mapping software, we’re able to aggregate data on where your users click or tap on a page and we can adjust that landing page experience to produce a higher ROI over time.You have less than 3 seconds to capture attention. Use it wisely. And once you think you have it right, build out a 2nd landing page experience. Test it against the data you collected on the previous page. Try to remove all possible variables from your experiment so you get the most accurate and empirical data possible.This is both science and art. Doing it right requires weeks of data on both landing page experiences to come to a logical conclusion on which page performs best.
[H2] WOW! That’s a lot to take in!
Still with us? If so, you’re probably thinking about the complexities of managing all this. If you want to give it a shot, we salute you! Check out our blog for occasional tips and updates on PPC management.However, if you’ve come to the realization that you need to outsource your ads and focus on what you do best, we’re here to help. We can schedule a free initial consult as soon as you’re ready.Reach out to Webology today and start leveraging Google to grow your business.
ASK A QUESTION
[IMG: Webology]
1601 5th Avenue North Suite 124 Birmingham, AL 35203blake@webology.ioMON–FRI 8AM–5PMFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollowFollow205-671-2790Call Us today to take your business to new heights with SEO, PPC, Programmatic Ads, Design, and Social Media Automation.