Training Example: Zeo – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Zeo is a digital marketing agency with a team of 50+ consultants. Using modern technology to make data-driven decisions is our competitive advantage. The world's most valuable brands, unicorn startups, and internet companies prefer to work with us to fulfill their digital potential.Create your AI roadmap
[H5] Rand Fishkin
[H6] Founder - Moz & SparkToro
The Digitalzone conference organized by Zeo was one of the most interesting experiences of my life, both as a speaker and as a listener. The participants, the content, the venue and the interest of the organizers showed that this was an event not to be missed.
[H5] Yiğit Ertem
[H6] Ecommerce Web Channel & PIM Department Manager - MediaMarkt
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic.
[H5] Didem Namver
[H6] Head of Digital Marketing & eCommerce - Pepsico
At Zeo, we are in contact with a team of experts who follow their work closely and respond quickly and clearly to the needs. They always take us one step further with their proactive suggestions and actions.
[H5] Ceyhun Burak Akgül
[H6] Co-Founder & Co-CEO
With Zeo, we increased the number of new users in organic traffic by 39%. Due to the fact that we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.
[H5] Emre Baykal
[H6] Director of Digital Marketing - Acıbadem Healthcare Group
The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. We would like to thank all the Zeo team, who constantly improve and do not compromise on keeping their energies high under all conditions!
[H5] Kaan Deniz
[H6] Founder at Jack Martins
Besides increasing our website's visibility in the UK with Zeo, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO.
[H5] Murat Özkan
[H6] Head of E-commerce at GrandVision Turkey
While developing an e-commerce site instead of our old corporate website, we agreed with Zeo for site migration and all subsequent SEO activities. As of 2018, we are in the 1st place in 250 of the 500 highest-volume words we follow and on the first page in 483.
[H5] Mehmet Günden
[H6] E-Commerce Manager - Little Caesers
Among the prominent features of Zeo is that they are always solution-oriented and provide fast solutions. The analyzes, solutions and reports they share are always very satisfying and guiding. Since they always closely follow the technology and the trends in their fields, you can get answers to your questions as quickly as possible.Contact usWe bring the 'technical' and 'creative' together while serving our core fundamental services.See our latest worksOur References
[H3] Generative AIConsultancy
Meet our customized solutions to stay ahead in the AI race.
[H3] Generative EngineOptimization (GEO)
Leading brands trust us to secure their presence in generative AI results and AI Overviews.
[H3] Search EngineOptimization (SEO)
Websites with millions of monthly traffic choose us to develop their SEO strategies.
[H3] ContentMarketing
We combine large keyword anaylsis with creativity to define content creating strategy.
[H3] PerformanceMarketing (PPC)
Finding the sweet spot of cost and performance to increase ROAS and make campaings scalable.
[H3] DataAnalysis
Understanding thoughts and decisions behind the numbers to have a better strategy.
[H4] Best Local Campaign
SEOZeo and their work with Aydem Perakende stood out, particularly for their smart use of ChatGPT to create summaries. This aspect of our work was highly commended in MENA Search Awards 2023.
[H4] Best Low Budget
SEOWith a limited budget and a smaller team, the campaign achieved impressive outcomes. The technical implementations were a strong point, and the ability to secure natural backlinks from high domain authority sources significantly enhanced brand awareness. This project is awarded in MENA Search Awards 2023.
[H4] Most Innovative Campaign
SEOFaced with the challenges of recent changes by Google, this project demonstrated a significant achievement. The clear understanding of future strategies and the ability to deliver outstanding results in a highly competitive niche were noteworthy. The project was marked by strong future-proof tactics and innovative solutions in MENA Search Awards 2023.
[H4] Best Use Of Search
FinanceWe won the Best Use of Search - Finance award for our work for RSS Interactive Paratic at the MENA Search Awards 2022 where the best companies specializing in PPC, SEO, and Content Marketing in various sectors are awarded. In work we won this award, we caught the trend in news site SEO studies, created content on topics that could be trending, and took action on issues with traffic potential.
[H4] Best Low Budget Campaign
SEOWe won the Best Low Budget Campaign award for our work for Armağan Oyuncak at the MENA Search Awards 2022 where the best companies specializing in PPC, SEO, and Content Marketing in various sectors are awarded. Specifically, we took very fast actions, especially in the first stage, and as a result, we achieve good success.
[H4] Best SEO Campaign (Low Budget)
News & Discover Boosting the Traffic!We won the Best Low Budget Campaign (SEO) award for our work for Ajansspor at the European Search Awards 2022 where the best companies specializing in PPC, SEO, and Content Marketing in various sectors are awarded. In the work we won this award, we managed the crawl budget of Ajansspor, which has hundreds of thousands of pages, and complied with all the content guidelines that Google offers specifically for news sites.
[H4] Best Use of Search - Health
Recovering from Google Penalty & Being Market Leader`Acibadem Group decided to work with Zeo to represent their clear market leader position in organic traffic too. We have worked closely to generate more leads in UK market and run a large content marketing campaign for health guides and awarded for the results of the campaign.
[H4] Best Large SEO Agency
Most Awarded Agency of CeremonyThe judges of the competition are CMOs and digital marketing officers of the largest brands of the region and agency executives. Zeo is awarded from a large shortlist that includes many well-known global marketing agencies.
[H4] Best Content Marketing Campaign
Best Content Marketing Campaign of The YearDelivery Hero SE is one of the largest food delivery companies in the world. Their content marketing project, yemek.com decide to work with Zeo from the first day. They become a market leader in SEO within 18 months. We have worked closely from content planning to technical SEO.
[H4] Best Local Campaign
Managing Hundreds of Google Maps Assets for Local SEOEnerjiSA is the largest energy company of MENA region decide to work with Zeo to run a local SEO campaign to increase their visibility. We have worked closely for the migration to new branding and managing local assets of Google My Business to increase their organic visibility.
[H4] Young Search Professional of Year
Recognized As The Best Young Talent of IndustryOne of our partners, Mehmet Aktug was recognized as the best young talent in the region. He helped Zeo to have a clear marketing communication strategy that focuses on giving back to the community by sharing our know-how which gets the attention of the judges to recognize him as the best young talent.
[H4] Most Innovative Campaign
SEOThis campaign was notable for its smart and innovative ideas, including E-E-A-T pages and tracking competitors' sitemaps. The detailed budgeting and goal metrics, citing sources for each metric, were impressive. The site showed significant improvement from different angles, utilizing a fantastic array of tools.
[H4] Best Use of AI for Data
AIIn our "Data to Decisions: Next-Gen Review Intelligence" project with Eczacibasi, online reviews for Sanipak products were analyzed using AI-powered advanced analytics. Through our developed natural language processing algorithms, consumer expectations and sentiment analysis within these massive data sets were revealed. The resulting insights enabled Sanipak to make data-driven decisions in its product development, marketing, and customer experience strategies.
[H5] References &
[H2] Case Studies
We are providing our proficiency to have the best results in our clients' industries.
[H4] Decathlon SEO Case Study
Stay Active, Stay Optimized!
[H4] Hyundai SEO Case Study
82% Increase in Organic Sessions Thanks to SEO Optimization
[H4] MediaMarkt SEO Case Study
Chasing Every Little Click
[H4] Generali SEO Case Study
93% Increase in Organic Traffic and 100% Increase in SEO Visibility!
[H4] Mustela SEO Case Study
227+% Increase in the Number of Organic Sessions (YoY), 28,049+% Increase in SEO Visibility Score (YoY)
[H4] Zeo Blog
Read the latest articles created by our experienced digital marketing consultants.Read now
[H4] Digital Marketing Tools
We have found and listed the most used 300+ digital marketing tools all around the world.See more
[H4] SEO Glossary
We have listed and detailed all the SEO and digital marketing terms in our glossary.Learn more
[H4] Digital Marketing Conferences
We have compiled all the digital marketing events and conferences in the world on this page for you.Are you ready for Digitalzone ?
[H4] Agile approach to iterate effectively
[H4] Passionate consultants
Invariable participant of marketing conferencesMozCon in Seattle, SearchLove in London, Inbound in Boston. Where new information is in the industry, we are there.Giving back to the communityWe have participated as speakers in 8 different international conferences in 5 different countries, especially at BrightonSEO, the world's largest SEO conference.

As Zeo, we have provided digital consultancy to over 300 brands in 11 years. Now we are combining our consultancy skills with our Generative AI consultancy service! Our consultancy team, which has undergone an intensive training program in the last 6 months and has very high analytical and problem-solving skills, is ready for you!
If you want to learn how Generative AI technology is changing the world, affecting you and your company, and if you want to create a roadmap to capture this change, we are here as Generative AI consultants! What we do to make you stand out in the AI game
[H4] Strategic Consultancyon AI Transformation
We decide together how you can implement Generative AI technologies in your processes that will increase productivity in your company and put your company ahead in competitive advantage.
[H4] TrainingConsultancy
We train your team to increase the use of Generative AI in your team's daily or project-based works by offering a customized solution for your company.
[H4] AI DataConsulting
By analyzing, pre-processing and cleaning data for data-based Generative AI systems, we improve the quality and relevance of data sets according to your purpose.
[H4] Model OptimizationConsultancy
We implement applications that will increase the performance of Generative AI models such as evaluation of your company's existing model architectures, adjustment of hyper parameters, model training or optimization of the existing model.
[H4] Nocode AIProjects
We provide no-code Generative AI consultancy that you can benefit from without allocating software developer resources specific to your organization.The word "generative" means "creating" or "generating".
Generative AI is a type of artificial intelligence system that mimics human-like thinking and creativity. Such systems can generate new data or content by analyzing data or examining examples. In other words, it can create analogs of things it has not seen before.While the AI world is running fast, we are forced to learn new things with our consultant team every day. Newcomers often start the day with the question of how I can use artificial intelligence in my job. For this reason, in the very near future, the difference between those who use Generative AI and those who do not will become visible. Instead of drowning in many AI tools and optimization processes and falling behind the competition, learn how we can benefit your industry and your company! In this process, we welcome you to our Zeo Blog AI column to reinforce your learning process.
[H4]
Generative AI, the point where creative intelligence meets machines, is one of the most striking inventions in human history. Businesses can now achieve the contributions offered by the unique thinking capacity of human beings with more intensive automation and processor support. We are very excited about the results of our Generative AI Consultancy service, which is a great opportunity for companies with this awareness, as well as a very exciting innovation for professionals who want to reveal their creative side more.
At Zeo, we have been helping you to keep up with the innovations that will help your business to move forward in the digital world with our accumulated experience since 2011. In the last five years, we have started producing our own software products, focusing on solving real-world problems and developing ourselves from an AI perspective, and we are proud to be able to offer our customers value beyond marketing. We look forward to working with you in your AI (Artificial Intelligence) transformation to bring unique and competitive value to your company.
[IMG: how]
[H5] Defining Needs
Questioning the feasibility of the project, Resource and cost analysis, Price Offer01
[H5] Introducing AI Applications
Initiate the project and establish the resources and tools to build the project02
[H5] Generative AI Consulting
Change consulting, data consulting, model selection and optimization03
[H5] Counseling Care
Model audit process, safety and ethics control, ongoing support and maintenance04
[H6] Consultants Who Successfully Completed Our AI Bootcamp
[H6] Opinions about Generative AI
Check out what our Generative AI consultants think about our work and artificial intelligence.Generative AI has enormous potential to transform our daily lives and every industry it touches. As AI technologies continue to advance, generative AI applications continue to open new doors for creativity, problem solving and innovation. From realistic image, video and music production to pharmaceutical research and design, generative AI is enabling businesses to expand their boundaries.
In this exciting future, I see generative AI applications expanding in scope and having a profound impact on many industries. E-commerce, healthcare, finance and many more will be able to leverage generative AI applications to create engaging and personalized experiences and optimize business processes.
[H3] The ability to generate unique content and solutions will open up new possibilities and increase efficiency.
Ozan KetenciGenerative AI has the potential to transform not only SEO and digital marketing but also other sectors and will play an important role in our lives in the near future. Over time, we will start to see strategies to bring personalized experiences to the forefront, to create more effective marketing strategies, to tire data faster and to take action. In addition to improving existing products or services, we are stepping into a future where we can optimize business processes, for example in customer communication. In the near future, organizations that cannot keep up with this development and innovations will be left behind compared to businesses that use artificial intelligence in their business.
[H3] You should start making plans on AI applications that you can use in your own sector without wasting any time.
Samet ÖzsüleymanWith the arrival of Generative AI technology on the scene, we are witnessing a transformation perhaps as impactful as the computer revolution. This technology marks a historic event with the potential to transform business and industries. For now, however, for most of us, Generative AI seems to be about using large-scale generative AI interfaces like ChatGPT in our work and daily lives.
While this is a promising step towards the future, we are only scratching the surface of the technology's potential. Businesses that work on how they can integrate Generative AI models into their workflows and customer processes, rather than just using technology to produce content, will gain huge competitive advantages in the coming years.
[H3] I believe that generative AI should be on the agenda of all boards of directors as soon as possible.
Hande ParmaksızArtificial Intelligence is the most exciting technology with unlimited potential today and in the future. We are only at the tip of the iceberg, but AI is rapidly evolving and constantly improving. The potential of AI in many sectors has yet to be explored. Although it is currently making a huge impact in the digital sector, in the future we will see revolutionary breakthroughs of AI in different industries.
[H3] The potential of AI will expand even further in the future and no industry can afford to ignore this opportunity for efficiency and progress. With each new step, we will discover new dimensions, and we will see that AI has no saturation point.
Can MutioğluThe development of generative AI by major technology companies is likely to have a far wider impact in the future. New dynamics are likely to emerge in creative industries such as art and design, as well as in more sensitive sectors such as health and finance. The newness of Generative AI in our daily lives also raises issues of ethics and risk. While this situation offers the opportunity to closely follow and experience fresh developments, it also harbors the most exciting potential of recent years.
[H3] I look forward to more uses for the benefit of society in the future of Generative AI.
Ezgi Gülsen YaylıWatch our videos on Artificial Intelligence, which have been discussed and debated in the Digitalzone series so far.
[H3] The Future Will Come Faster Than You Imagined
Yiğit Konur, Wope
[H3] Effective Use of AI for E-Commerce Companies
Burak Pehlivan, Wope
[H3] Producing Content Compatible with Google Algorithms with AI
Mert Erkal, StradijiAllAI ConsultancyAI ModelsGenerative AICheck out our AI Blog dedicated to Generative AI. Stay up to date with the latest developments!Experience Digitalzone Exclusive with an event audience made up exclusively of experts and an engaged community. Contact us to be included in this audience and benefit from our events for free!Global conferences We attended as speakers

At Zeo, we’ve built countless success stories alongside over 500 brands on their digital growth journeys. Our journey, which began in 2006 with the launch of the MENA region’s first SEO blog, has evolved into a strategic expertise leading the transformation of Generative Engine Optimization (GEO) and the AI-driven search ecosystem.
By leveraging our deep expertise in search architecture, content authority, and data science, we go far beyond traditional SEO consultancy. In this new Zero-Click era where AI synthesizes information to generate direct answers, we design end-to-end AI SEO strategies to maximize your brand’s visibility in AI responses, citation strength, Share of Voice, and sentiment scores.We don't just optimize for clicks; we optimize for the answer. By restructuring your digital assets for Retrieval-Augmented Generation (RAG), we ensure your brand dominates the "Share of Model" across ChatGPT, Gemini, and Perplexity.
[H4] AI Visibility & Tracking Dashboard
We monitor your brand’s visibility across ChatGPT, Gemini, Perplexity, and other AI ecosystems in real-time. By providing critical metrics, such as citation rates, Share of Voice, AI rankings, and competitor benchmarking, on a single dashboard, we clearly reveal your true market share in the AI landscape.
[H4] AI-ReadyTechnical SEO
We optimize your website for LLM crawlability, structured data depth, and semantic content integrity. By leveraging Schema, content hierarchy, and technical signals, we transform your brand into a reliable primary source for AI responses, ensuring sustainable visibility.
[H4] AI Visibility &"Share of Model" Audit
We benchmark your brand's presence in generative responses against competitors using advanced metrics like Citation Rate and Sentiment Score. We identify the "Zero-Click" gaps where your competitors are cited, and you are not.
[H4] "Cite-Magnet"Content Engineering
We rebuild your content using "Fact-Maxing" and "Inverse Pyramid" protocols tailored for Machine Readability. By embedding high-entropy statistics and direct definitions, we turn your pages into primary data sources for AI synthesis.
[H4] Knowledge Graph &Entity Architecture
We secure your place in the AI's understanding of the world. Through advanced Schema implementation and real-time data feeds, we define your brand entities explicitly, preventing hallucinations and ensuring accurate "Zero-Click" answers.
[H4] Consensus &Sentiment Optimization
LLMs trust "consensus" platforms over brands. We manage your narrative on high-trust ecosystems sentiment in your favor and establish semantic authority.
GEO (Generative Engine Optimization) is a next-generation optimization approach aimed at ensuring content is featured in responses generated by ChatGPT, Gemini, and similar generative AI systems. It goes beyond traditional SEO, shifting visibility directly into AI answers.
While SEO optimizes multi-layered performance signals such as discoverability, ranking, clicks, and conversions, GEO expands this framework by redefining visibility through inclusion, citations, and brand sentiment. As a result, your brand isn’t simply listed as a search result; it becomes a directly referenced component of the AI-generated narrative.
This transformation represents the structural shift from a link-based retrieval model to a synthesis model that generates direct answers, a transition that researchers explain through the “Principle of Least Effort".
An effective GEO strategy (AI SEO) moves beyond keywords that weaken AI visibility and focuses on the GEO Trilogy: Content, Authority, and Technical SEO infrastructure.
Proven to increase visibility by up to 40%, this approach requires producing "Cite-Magnet" content backed by statistics and expert insights. The objective is no longer just driving traffic, it is about positioning the brand as a primary data source within the Knowledge Graph and maximizing citation rates through Share of Model by increasing visibility in AI search results.
[H4] In the era of Generative AI, we believe the goal is no longer just to "rank" but to be "synthesized."
Our process doesn’t start with keywords, it begins by measuring your Share of Model and Citation Rate through advanced analytics.
We analyze the specific touchpoints where Large Language Models reference your competitors instead of you, shifting the focus from merely driving traffic to owning the narrative in the Zero-Click era.
We restructure your digital assets using Fact-Maxing and Inverted Pyramid principles to make them LLM-readable and add schema markups. This ensures that AI crawlers like GPTBot and ClaudeBot don't just index your content but interpret it as a trusted entity within the Knowledge Graph.
After implementation, we keep your semantic authority strong with Competitor Citation Gap Analysis and sentiment tracking. As the web evolves from an answer engine into an Agentic Web driven by AI agents, we prepare your infrastructure for this shift and secure your brand’s permanent position within the emerging Citation Economy.
[IMG: how]
In transitioning from SEO to GEO, we recognize that Generative Engines process information fundamentally differently from traditional search engines. Rather than relying on a static keyword list, we build a dynamic "Share of Model" roadmap. We prioritize actions that position your brand as a primary "entity" within the Knowledge Graph, ensuring you are cited as a "source of truth" in this zero-click economy.
Before implementation, we use advanced analytical tools to benchmark your current visibility. We pinpoint exactly where Large Language Models (LLMs) trust your competitors over you. Through a "Citation Gap" analysis that forms the foundation of our strategy, we prioritize high-impact optimizations that deliver immediate AI visibility.
[H5] Audit & Benchmark
Share of Model benchmarking, Entity & Schema audit, AI Crawler accessibility check (robots.txt), Visibility Gap Analysis.01
[H5] The GEO Build
"Cite-Magnet" content production, Fact-Maxing & Statistical density optimization, Real-time Data Feed integration (Inventory/Price), Digital Ecosystem setup.02
[H5] Run & Optimization
Continuous sentiment monitoring, Competitor Citation Gap analysis, Zero-Click Reach reporting, Dynamic Schema updates, Agentic Web preparation.03
[H6] Our Clients'
[H6] Thoughts about Zeo
See our clients' thoughts about Zeo team and Zeo's work.See allWe were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man/hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
[H3]
Didem Namver, Sr. Head of DigitalAs MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
[H3]
Yiğit Ertem, Ecommerce Web Channel & PIM Department ManagerWe strictly follow the regulations and algorithms that can change at any time; We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
[H3]
Emre Baykal, Director of Digital MarketingSee allIn our opinion, a real success makes itself mentioned a lot. Moreover, in areas such as SEO and Performance where organized work is needed, this success is the result of a true team work. We sat before the camera with our clients which we created great jobs together and talked about the processes that brought us this success. In our last video, you can view our work as a Case Study by Google, in which we have proven ourselves on the Performance side in addition to SEO.
[H3] onedio.com
+10M more traffic, +%65 growth
[H3] MediaMarkt
+60% Organic traffic
[H3] Yemek.com
Monthly +60M organic traffic, +%870 growthAllAuthority & EcosystemContentGEOMeasurement & ROIService & ProcessTechnical & SchemaIn our opinion, having a strong vision in GEO is one of the most important values ​​that an agency can add to your brand. To set out to follow the analysis and data on this path. Every year we attend conferences like Mozcon, Searchlove and BrightonSEO as a team. A relatively large number of digitizations take place as embedding.We are the organizer of Digitalzone, the largest digital marketing conference in Eastern Europe and the MENA region, held every October. In 2026, we'll be hosting the conference for the 13th time, bringing together over 700 attendees with more than 15 international speakers to help them stay on top of 360-degree digital marketing and all its innovations.At our Digitalzone Meetups, we cover the most current topics with a leading digital marketing expert from the industry and a Zeo professional. Our events, where we share knowledge and experience in areas such as AI, SEO, and PPC, offer attendees free opportunities for networking and knowledge transfer.Global conferencesWe attended as speakers

Events
[H4] Digitalzone'26
October 7, 2026, 12:00PM - 18:00PM (GMT +3), OnlineView the Website
[H4] April 2026
[H5] Social Media Marketing World
Anaheim, CAApr28-30
[H5] BrightonSEO UK
The Brighton Centre, UKApr-May30-1
[H4] May 2026
[H5] DMWF (Digital Marketing World Forum)
Excel LondonMay6-7Load More

Resources / Digital Marketing and SEO Blog /
[H1] AI Blog
AI BlogAllNews From Sector and ZEOSearch Engine OptimizationKeyword ResearchLink BuildingPage Speed & PerformanceTechnical SEOLocal SEOE-Commerce SEOContent MarketingSEO EventsPerformance MarketingMeasurementData AnalysisMarketing Strategies for Social MediaVideo SEODigital MarketingBacklink AnalysisYoutube SEOSocial Media MarketingContent OptimizationE-mail MarketingAI BlogGEO

[H4] You can
[H1] Contact us
You can drop us a line! Anytime!
[H5] Let's talk business
If you need any consultancy or support for your digital marketing campaignsTell us more
[H5] Join our team
Do you want to be a part of Zeo team? Tell us about yourself and career goals.Start here