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The Best Recipes & Insights from Home Cooking Experts | America's Test Kitchen

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Find the best recipes, reviews, and insights from the home cooking experts at America's Test Kitchen, Cook's Illustrated, and Cook's Country.

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HEADING_REPEATED_BODY Kare Raisu (Japanese Curry Rice with Chicken) | America's Test Kitchen (https://americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken/)
Title

Kare Raisu (Japanese Curry Rice with Chicken) | America's Test Kitchen

Meta

Vegetables and protein simmered in a fragrant box-mix stew, kare raisu has long been Japan's comfort food on the fly. Nowadays, from-scratch versions are too.

H1 Kare Raisu (Japanese Curry Rice with Chicken)
H2 Kare Raisu (Japanese Curry Rice with Chicken)
H2 Ingredients
H2 Ingredients
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H2 Why This Recipe Works
H2 Before You Begin
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H3 Japanese Curry-Roux Bricks
H3 Japanese-Style Steamed Rice
H3 Fukujinzuke (Japanese Pickles for Curry)
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HEADING_REPEATED_BODY Murgh Makhani (Indian Butter Chicken) | America's Test Kitchen (https://americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani/)
Title

Murgh Makhani (Indian Butter Chicken) | America's Test Kitchen

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Of course it should be rich and creamy. But for a version of this restaurant classic that’s vibrant and complex, there’s more to consider than the namesake ingredient.

H1 Murgh Makhani (Indian Butter Chicken)
H2 Murgh Makhani (Indian Butter Chicken)
H2 Ingredients
H2 Ingredients
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SUB-PAGE (https://americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken/) Kare Raisu (Japanese Curry Rice with Chicken) | America's Test Kitchen
[H2] Kare Raisu (Japanese Curry Rice with Chicken)
By Lan LamPublished on October 2, 2023
[H3] Time
1 hour
[H3] Yield
Serves 4
[IMG: Kare Raisu (Japanese Curry Rice with Chicken)]
[H4] Ingredients
1 pound boneless, skinless chicken thighs, trimmed and cut into 1-inch pieces1¼ teaspoons kosher salt, divided1 tablespoon vegetable oil 1 onion, chopped (about 1¼ cups)2½ teaspoons grated fresh ginger 1 garlic clove, minced1 pound Yukon gold potato, peeled and cut into ¾-inch pieces2 carrots, peeled and cut into ½-inch pieces (about 1 cup)2⅔ cups chicken broth ½ Japanese Curry-Roux Bricks recipe 2 teaspoons soy sauce 1 teaspoon Worcestershire sauce 4 cups cooked Japanese short-grain rice 1 scallion, sliced thin on bias Fukujinzuke (Japanese Pickles for Curry) or pickled ginger or lemon wedges
[H4] Before You Begin
Fukujinzuke is a traditional mixture of sweet-tart (sometimes vibrantly pink or red) pickled vegetables. Look for it in vacuum-sealed packages in the refrigerated section of your local Japanese or Korean grocery store, or make your own.
[H4] Instructions
Toss chicken and 1 teaspoon salt in bowl. Heat oil in medium saucepan over medium heat until shimmering. Add onion and remaining ¼ teaspoon salt and cook, stirring frequently, until onion is browned, about 8 minutes. Add ginger and garlic and cook, stirring constantly, until fragrant, about 30 seconds.Add chicken and cook, stirring frequently, until chicken is no longer pink, about 3 minutes. Stir in potatoes and carrots. Add broth and bring to simmer over high heat. Adjust heat to maintain gentle simmer and cook until potatoes are just tender, about 20 minutes.Add curry-roux brick, soy sauce, and Worcestershire, and let block dissolve, about 1 minute. Stir gently, scraping curry from bottom of pot, and simmer until liquid thickens, about 3 minutes. Season with salt and pepper to taste.Divide rice evenly among 4 shallow bowls, spreading it over half of each bowl. Divide curry evenly among bowls, making sure to ladle curry next to rice. Sprinkle scallion over curry and serve with fukujinzuke, pickled ginger, or lemon wedges.
[IMG: Kare Raisu (Japanese Curry Rice with Chicken)]
Watch VideoPhotography by Beth Fuller. Styling by Catrine Kelty.
[H1] Kare Raisu (Japanese Curry Rice with Chicken)
[IMG: Headshot of Lan Lam]
By Lan Lam4.5(185)98CommentsGiftPrintSaveSaved
[H3] Time
1 hour
[H3] Yield
Serves 4
[H2] Ingredients
1 pound boneless, skinless chicken thighs, trimmed and cut into 1-inch pieces1¼ teaspoons kosher salt, divided1 tablespoon vegetable oil 1 onion, chopped (about 1¼ cups)2½ teaspoons grated fresh ginger 1 garlic clove, minced1 pound Yukon gold potato, peeled and cut into ¾-inch pieces2 carrots, peeled and cut into ½-inch pieces (about 1 cup)2⅔ cups chicken broth ½ Japanese Curry-Roux Bricks recipe 2 teaspoons soy sauce 1 teaspoon Worcestershire sauce 4 cups cooked Japanese short-grain rice 1 scallion, sliced thin on bias Fukujinzuke (Japanese Pickles for Curry) or pickled ginger or lemon wedgesView Nutritional Information
[H2] Ingredients
1 pound boneless, skinless chicken thighs, trimmed and cut into 1-inch pieces1¼ teaspoons kosher salt, divided1 tablespoon vegetable oil 1 onion, chopped (about 1¼ cups)2½ teaspoons grated fresh ginger 1 garlic clove, minced1 pound Yukon gold potato, peeled and cut into ¾-inch pieces2 carrots, peeled and cut into ½-inch pieces (about 1 cup)2⅔ cups chicken broth ½ Japanese Curry-Roux Bricks recipe 2 teaspoons soy sauce 1 teaspoon Worcestershire sauce 4 cups cooked Japanese short-grain rice 1 scallion, sliced thin on bias Fukujinzuke (Japanese Pickles for Curry) or pickled ginger or lemon wedgesView Nutritional Information
[H2] Ingredients
1 pound boneless, skinless chicken thighs, trimmed and cut into 1-inch pieces1¼ teaspoons kosher salt, divided1 tablespoon vegetable oil 1 onion, chopped (about 1¼ cups)2½ teaspoons grated fresh ginger 1 garlic clove, minced1 pound Yukon gold potato, peeled and cut into ¾-inch pieces2 carrots, peeled and cut into ½-inch pieces (about 1 cup)2⅔ cups chicken broth ½ Japanese Curry-Roux Bricks recipe 2 teaspoons soy sauce 1 teaspoon Worcestershire sauce 4 cups cooked Japanese short-grain rice 1 scallion, sliced thin on bias Fukujinzuke (Japanese Pickles for Curry) or pickled ginger or lemon wedgesView Nutritional Information
[H2] Why This Recipe Works
Kare raisu, or curry rice, is Japan's go-to comfort food: a bowl filled with fragrant spiced stew (the curry) on one side and a mound of steamed rice on the other. Cooks typically make the curry by adding a commercial curry-roux “brick” (roux that's seasoned with Japanese curry powder and sometimes umami boosters, and solidified) to the cooking liquid, doctoring the velvety gravy with additional seasonings, and bulking it up with vegetables and/or proteins. But it's easy to fully customize the dish by making your own curry roux, and the bricks freeze well and are great for pulling out anytime you need a fast, hearty meal. In this version, the roux was cooked only until golden brown (not darker, like many commercial versions) to allow the spices to stand out and to maximize the roux's thickening power since browning the fat-flour paste weakens its ability to thicken liquid. Carefully blending the spices resulted in a warm, delicately sweet-savory curry powder, and starting with commercial ground spices made for a smoother curry than one made from spices ground at home. Adding a little sugar and miso rounded out the flavors of the curry roux, and refrigerating it in a loaf pan molded it into a flat “brick” that could easily be halved and used to make two batches of curry rice. To make the stew, we sautéed aromatics (onions, garlic, ginger) and chunks of seasoned boneless, skinless chicken thighs (succulent and easy to prep); added chicken broth as well as carrots and potatoes (both classic in Japanese curry); and simmered until everything was cooked through. The curry-roux brick plus dashes of soy and Worcestershire sauces added during the last few minutes of cooking seasoned and thickened the stew.Want more? Read the whole story
[H2] Before You Begin
Fukujinzuke is a traditional mixture of sweet-tart (sometimes vibrantly pink or red) pickled vegetables. Look for it in vacuum-sealed packages in the refrigerated section of your local Japanese or Korean grocery store, or make your own.
[H2] Instructions
Toss chicken and 1 teaspoon salt in bowl. Heat oil in medium saucepan over medium heat until shimmering. Add onion and remaining ¼ teaspoon salt and cook, stirring frequently, until onion is browned, about 8 minutes. Add ginger and garlic and cook, stirring constantly, until fragrant, about 30 seconds.Add chicken and cook, stirring frequently, until chicken is no longer pink, about 3 minutes. Stir in potatoes and carrots. Add broth and bring to simmer over high heat. Adjust heat to maintain gentle simmer and cook until potatoes are just tender, about 20 minutes.Add curry-roux brick, soy sauce, and Worcestershire, and let block dissolve, about 1 minute. Stir gently, scraping curry from bottom of pot, and simmer until liquid thickens, about 3 minutes. Season with salt and pepper to taste.Divide rice evenly among 4 shallow bowls, spreading it over half of each bowl. Divide curry evenly among bowls, making sure to ladle curry next to rice. Sprinkle scallion over curry and serve with fukujinzuke, pickled ginger, or lemon wedges.View Ingredients
[H3] Gift This Recipe
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[H2] Appears In
Episode • Season 26
[H3] Comforting Japanese Dinners
Magazine
[H3] November / December 2023
Book
[H3] Mostly Meatless
[H2] Key Equipment
Equipment
[H3] The Best Mixing Bowls
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Keep ExploringJapaneseRiceAsiaPasta, Grains, Rice & BeansMain CoursesStews
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SUB-PAGE (https://americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani/) Murgh Makhani (Indian Butter Chicken) | America's Test Kitchen
[H2] Murgh Makhani (Indian Butter Chicken)
By Andrew JanjigianPublished on February 28, 2019
[H3] Time
1 hour
[H3] Yield
Serves 4 to 6
[IMG: Murgh Makhani (Indian Butter Chicken)]
[H4] Ingredients
4 tablespoons unsalted butter, cut into 4 pieces and chilled, divided1 onion, chopped fine5 garlic cloves, minced4 teaspoons grated fresh ginger 1 serrano chile, stemmed, seeded, and minced1 tablespoon garam masala 1 teaspoon ground coriander ½ teaspoon ground cumin ½ teaspoon pepper 1 ½ cups water ½ cup tomato paste 1 tablespoon sugar 2 teaspoons table salt, divided1 cup heavy cream 2 pounds boneless, skinless chicken thighs, trimmed½ cup plain Greek yogurt 3 tablespoons chopped fresh cilantro, divided
[H4] Before You Begin
If you prefer a spicier dish, reserve, mince, and add the ribs and seeds from the chile. Serve with basmati rice and/or warm naan.
[H4] Instructions
Melt 2 tablespoons butter in large saucepan over medium heat. Add 1 chopped onion, 5 minced garlic cloves, 4 teaspoons grated fresh ginger, and 1 minced serrano and cook, stirring frequently, until mixture is softened and onion begins to brown, 8 to 10 minutes.Add 1 tablespoon garam masala, 1 teaspoon coriander, ½ teaspoon ground cumin, and ½ teaspoon ground pepper and cook, stirring frequently, until fragrant, about 3 minutes.Add 1½ cups water and ½ cup tomato paste and whisk until no lumps of tomato paste remain. Add 1 tablespoon sugar and 1 teaspoon salt and bring to boil.Off heat, stir in 1 cup heavy cream.Using immersion blender or blender, process until smooth, 30 to 60 seconds.Return sauce to simmer over medium heat and whisk in remaining 2 tablespoons butter.Remove saucepan from heat and cover to keep warm. (Sauce can be refrigerated for up to 4 days; gently reheat sauce before adding hot chicken.)Combine 2 pounds boneless, skinless chicken thighs, ½ cup of plain yogurt, and remaining 1 teaspoon salt in bowl and toss well to coat.Adjust oven rack 6 inches from broiler element and heat broiler. Place wire rack in aluminum foil-lined baking sheet.Using tongs, transfer chicken to wire rack. Broil until chicken is evenly charred on both sides and registers 175 degrees, 16 to 20 minutes, flipping chicken halfway through broiling.Let chicken rest for 5 minutes. While chicken rests, warm sauce over medium-low heat.Cut chicken into ¾-inch chunks and stir into sauce. Stir in 2 tablespoons chopped fresh cilantro and season with salt to taste.Transfer to serving dish, sprinkle with 1 tablespoon cilantro, and serve.
[IMG: Murgh Makhani (Indian Butter Chicken)]
Watch VideoPhotography by Daniel J. van Ackere. Styling by Chantal Lambeth.
[H1] Murgh Makhani (Indian Butter Chicken)
[IMG: Headshot of Andrew Janjigian]
By Andrew Janjigian4.5(2194)Staff Pick836CommentsGiftPrintSaveSaved
[H3] Time
1 hour
[H3] Yield
Serves 4 to 6
[H2] Ingredients
4 tablespoons unsalted butter, cut into 4 pieces and chilled, divided1 onion, chopped fine5 garlic cloves, minced4 teaspoons grated fresh ginger 1 serrano chile, stemmed, seeded, and minced1 tablespoon garam masala 1 teaspoon ground coriander ½ teaspoon ground cumin ½ teaspoon pepper 1 ½ cups water ½ cup tomato paste 1 tablespoon sugar 2 teaspoons table salt, divided1 cup heavy cream 2 pounds boneless, skinless chicken thighs, trimmed½ cup plain Greek yogurt 3 tablespoons chopped fresh cilantro, dividedView Nutritional Information
[H2] Ingredients
4 tablespoons unsalted butter, cut into 4 pieces and chilled, divided1 onion, chopped fine5 garlic cloves, minced4 teaspoons grated fresh ginger 1 serrano chile, stemmed, seeded, and minced1 tablespoon garam masala 1 teaspoon ground coriander ½ teaspoon ground cumin ½ teaspoon pepper 1 ½ cups water ½ cup tomato paste 1 tablespoon sugar 2 teaspoons table salt, divided1 cup heavy cream 2 pounds boneless, skinless chicken thighs, trimmed½ cup plain Greek yogurt 3 tablespoons chopped fresh cilantro, dividedView Nutritional Information
[H2] Ingredients
4 tablespoons unsalted butter, cut into 4 pieces and chilled, divided1 onion, chopped fine5 garlic cloves, minced4 teaspoons grated fresh ginger 1 serrano chile, stemmed, seeded, and minced1 tablespoon garam masala 1 teaspoon ground coriander ½ teaspoon ground cumin ½ teaspoon pepper 1 ½ cups water ½ cup tomato paste 1 tablespoon sugar 2 teaspoons table salt, divided1 cup heavy cream 2 pounds boneless, skinless chicken thighs, trimmed½ cup plain Greek yogurt 3 tablespoons chopped fresh cilantro, dividedView Nutritional Information
[H2] Why This Recipe Works
Butter chicken (murgh makhani) should taste rich and creamy but also vibrant and complex, so we started by softening lots of onion, garlic, ginger, and chile in butter followed by aromatic spices such as garam masala, coriander, cumin, and black pepper. Instead of chopped or crushed tomatoes, we opted for a hefty portion of tomato paste and water, which lent the sauce bright acidity, punch, and deep color without making it too liquid-y. A full cup of cream gave the sauce lush, velvety body, and we finished it by whisking in a couple more tablespoons of solid butter for extra richness. To imitate the deep charring produced by a tandoor oven, we broiled chicken thighs coated in yogurt (its milk proteins and lactose brown quickly and deeply) before cutting them into chunks and stirring them into the sauce.Want more? Read the whole story
[H2] Before You Begin
If you prefer a spicier dish, reserve, mince, and add the ribs and seeds from the chile. Serve with basmati rice and/or warm naan.
[H2] Instructions
Melt 2 tablespoons butter in large saucepan over medium heat. Add 1 chopped onion, 5 minced garlic cloves, 4 teaspoons grated fresh ginger, and 1 minced serrano and cook, stirring frequently, until mixture is softened and onion begins to brown, 8 to 10 minutes.Add 1 tablespoon garam masala, 1 teaspoon coriander, ½ teaspoon ground cumin, and ½ teaspoon ground pepper and cook, stirring frequently, until fragrant, about 3 minutes.Add 1½ cups water and ½ cup tomato paste and whisk until no lumps of tomato paste remain. Add 1 tablespoon sugar and 1 teaspoon salt and bring to boil.Off heat, stir in 1 cup heavy cream.Using immersion blender or blender, process until smooth, 30 to 60 seconds.Return sauce to simmer over medium heat and whisk in remaining 2 tablespoons butter.Remove saucepan from heat and cover to keep warm. (Sauce can be refrigerated for up to 4 days; gently reheat sauce before adding hot chicken.)Combine 2 pounds boneless, skinless chicken thighs, ½ cup of plain yogurt, and remaining 1 teaspoon salt in bowl and toss well to coat.Adjust oven rack 6 inches from broiler element and heat broiler. Place wire rack in aluminum foil-lined baking sheet.Using tongs, transfer chicken to wire rack. Broil until chicken is evenly charred on both sides and registers 175 degrees, 16 to 20 minutes, flipping chicken halfway through broiling.Let chicken rest for 5 minutes. While chicken rests, warm sauce over medium-low heat.Cut chicken into ¾-inch chunks and stir into sauce. Stir in 2 tablespoons chopped fresh cilantro and season with salt to taste.Transfer to serving dish, sprinkle with 1 tablespoon cilantro, and serve.View Ingredients
[H3] Gift This Recipe
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[H2] Appears In
Episode • Season 21
[H3] Indian Feast
Magazine
[H3] May / June 2019
Book
[H3] One-Hour Comfort
[H2] Key Equipment
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SUB-PAGE · THIN (https://americastestkitchen.com/newsletter_preferences/) Cooking Newsletter Sign-Up | America's Test Kitchen

                            
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                "2 teaspoons table salt , divided",
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                    "text": "Add 1½ cups water and ½ cup tomato paste and whisk until no lumps of tomato paste remain. Add 1 tablespoon sugar and 1 teaspoon salt and bring to boil."
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                    "text": "Transfer to serving dish, sprinkle with 1 tablespoon cilantro, and serve."
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                "@type": "NutritionInformation",
                "calories": "451",
                "carbohydrateContent": "12 g",
                "cholesterolContent": "12 g",
                "fiberContent": "2 g",
                "proteinContent": "34 g",
                "sodiumContent": "34 g"
            },
            "recipeYield": [
                4,
                "Serves 4 to 6"
            ],
            "commentCount": 836,
            "tool": [
                {
                    "@type": "HowToTool",
                    "name": "The Best Rimmed Baking Sheets",
                    "url": "https://www.americastestkitchen.com/equipment_reviews/1718-rimmed-baking-sheets"
                },
                {
                    "@type": "HowToTool",
                    "name": "All-Purpose Whisks",
                    "url": "https://www.americastestkitchen.com/equipment_reviews/1370-all-purpose-whisks"
                },
                {
                    "@type": "HowToTool",
                    "name": "Best Immersion Blenders",
                    "url": "https://www.americastestkitchen.com/equipment_reviews/1740-immersion-blenders"
                },
                {
                    "@type": "HowToTool",
                    "name": "The Best Saucepans",
                    "url": "https://www.americastestkitchen.com/equipment_reviews/1819-large-saucepans"
                },
                {
                    "@type": "HowToTool",
                    "name": "The Best Kitchen Tongs",
                    "url": "https://www.americastestkitchen.com/equipment_reviews/1859-kitchen-tongs"
                },
                {
                    "@type": "HowToTool",
                    "name": "The Best Wire Racks",
                    "url": "https://www.americastestkitchen.com/equipment_reviews/1724-wire-racks"
                }
            ],
            "isAccessibleForFree": false,
            "hasPart": {
                "@type": "WebPageElement",
                "isAccessibleForFree": false,
                "cssSelector": ".paywall-hidden"
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "4.44",
                "reviewCount": 836
            },
            "associatedMedia": {
                "@type": "ImageObject",
                "contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Murgh-Makhani-_Indian-Butter-Chicken__502_j3hebu",
                "description": "Murgh Makhani (Indian Butter Chicken)"
            },
            "recipeCategory": "Main Courses",
            "recipeCuisine": "IndianAsia",
            "keywords": "ATK Staff Pick,Poultry,Chicken",
            "video": {
                "@type": "VideoObject",
                "name": "Murgh Makhani (Indian Butter Chicken)",
                "thumbnailUrl": [
                    "https://res.cloudinary.com/hksqkdlah/image/upload/ar_1/ATKTV and CCTV Season Refresh/ATKTV S21/Episode 13/ATK2113_REC_07_JULIA_06",
                    "https://res.cloudinary.com/hksqkdlah/image/upload/ar_1.33/ATKTV and CCTV Season Refresh/ATKTV S21/Episode 13/ATK2113_REC_07_JULIA_06",
                    "https://res.cloudinary.com/hksqkdlah/image/upload/ar_0.5/ATKTV and CCTV Season Refresh/ATKTV S21/Episode 13/ATK2113_REC_07_JULIA_06"
                ],
                "embedUrl": "https://player.zype.com/embed/602eab49be20c00001eae6c0.html",
                "uploadDate": "2020-12-16T16:22:13.661Z"
            }
        }
    ]
]
/newsletter_preferences/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "America's Test Kitchen",
    "url": "https://www.americastestkitchen.com",
    "description": "America's Test Kitchen is a multimedia cooking education company that tests recipes, reviews kitchen equipment, and teaches cooking techniques through television, magazines, websites, and cookbooks.",
    "foundingDate": "1992",
    "logo": {
        "@type": "ImageObject",
        "contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
        "creditText": "America's Test Kitchen",
        "height": 256,
        "url": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
        "width": 256
    },
    "sameAs": [
        "https://www.facebook.com/americastestkitchen",
        "https://www.youtube.com/@AmericasTestKitchen",
        "https://www.instagram.com/testkitchen",
        "https://www.tiktok.com/@testkitchen"
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Media, News & Publishing
34.7 Avg BS

Based on 831 businesses audited.

BS Detector

Media, News & Publishing BS: America's Test Kitchen (americastestkitchen.com)

https://americastestkitchen.com 📍 Industry: Media, News & Publishing
8 BS / 100

America’s Test Kitchen exhibits a rare profile where the substance exceeds the signal, replacing typical marketing fluff with forensic culinary science. It is a masterclass in authority-led publishing where every claim is backed by a repeatable protocol. It effectively eliminates bullshit by treating recipes as data-driven reports.

Info Density Power-words vs. Substance ratio.
1
3% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint Detection of industry clichés/templates.
2
13% BS
Identity & Authority Expert verifiability & Schema depth.
0
0% BS

Fix the structural redundancy in the heading hierarchy where the H2 ‘Ingredients’ tag is repeated multiple times on recipe pages. Integrate external review verification paths for the thousands of internal ratings to move beyond ‘Trust Theatre’ patterns. Add an H1 to the homepage to clearly define the brand’s primary authority signal and improve technical SEO structure. Update older high-performing content from 2019 with current ‘Last Tested’ or ‘Verified’ dates to counteract the stale temporal delta of 87 months.

The site strongly aligns with the Media, News & Publishing industry, specifically in the culinary education niche. The content demonstrates a high level of editorial control and multimedia integration, confirming the classification through its structured data and expert-led reporting.

“The score of 8 is driven by minor flags in the Trust and Proof pillar due to internal-only review verification and a template fingerprint for 'The Best' superlatives. The Information Density and Semantic Coherence pillars earned near-zero scores due to the forensic level of detail and consistency. This is a top-tier score indicating minimal bullshit and high substance.”

Verified Analysis Date: May 29, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation