Industry Context — Common BS Fingerprints in Media, News & Publishing
America's Test Kitchen
(https://americastestkitchen.com) 📸 Data Snapshot: May 29, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE The Best Recipes & Insights from Home Cooking Experts | America's Test Kitchen (https://americastestkitchen.com)
The Best Recipes & Insights from Home Cooking Experts | America's Test Kitchen
Find the best recipes, reviews, and insights from the home cooking experts at America's Test Kitchen, Cook's Illustrated, and Cook's Country.
HEADING_REPEATED_BODY Kare Raisu (Japanese Curry Rice with Chicken) | America's Test Kitchen (https://americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken/)
Kare Raisu (Japanese Curry Rice with Chicken) | America's Test Kitchen
Vegetables and protein simmered in a fragrant box-mix stew, kare raisu has long been Japan's comfort food on the fly. Nowadays, from-scratch versions are too.
HEADING_REPEATED_BODY Murgh Makhani (Indian Butter Chicken) | America's Test Kitchen (https://americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani/)
Murgh Makhani (Indian Butter Chicken) | America's Test Kitchen
Of course it should be rich and creamy. But for a version of this restaurant classic that’s vibrant and complex, there’s more to consider than the namesake ingredient.
HEADING_REPEATED_BODY_FOOTER Cooking Newsletter Sign-Up | America's Test Kitchen (https://americastestkitchen.com/newsletter_preferences/)
Cooking Newsletter Sign-Up | America's Test Kitchen
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://americastestkitchen.com) The Best Recipes & Insights from Home Cooking Experts | America's Test Kitchen
Recipe of the Day [H2] This Bold and Bright One-Pot Moroccan Fish Is Ideal for Sharing By Annie Petito [H2] Weeknight Inspiration [IMG: Under 30 Minutes] [H3] Under 30 Minutes [IMG: Chicken] [H3] Chicken [IMG: Grilling] [H3] Grilling [IMG: Beef] [H3] Beef [IMG: Sheet-Pan] [H3] Sheet-Pan [IMG: Seafood] [H3] Seafood [IMG: Pork] [H3] Pork [IMG: Vegetarian] [H3] Vegetarian [H2] Chicken Recipes You’ll Be Glad You Saved recipe [H3] Chicken Scampi (284)Average rating 4, 284 ratings.recipe [H3] Green Chile Chicken Enchiladas (353)Average rating 4, 353 ratings.recipe [H3] Miso-Glazed Boneless Chicken Thighs (224)Average rating 4.5, 224 ratings.recipe [H3] Grilled Chicken Souvlaki (454)Average rating 4, 454 ratings.recipe [H3] Seattle Chicken Teriyaki (862)Average rating 4, 862 ratings.recipe [H3] Creamy Chicken Piccata Pasta (90)Average rating 5, 90 ratings.recipe [H3] Chicken Breasts with Creamy Sun-Dried Tomato and Dill Pan Sauce (90)Average rating 5, 90 ratings.recipe [H3] Kare Raisu (Japanese Curry Rice with Chicken) (185)Average rating 4.5, 185 ratings.recipe [H3] Grilled Dijon Chicken Salad with Raspberries and Avocado (195)Average rating 4, 195 ratings.recipe [H3] Bourbon Chicken (1099)Average rating 4, 1099 ratings.recipe [H3] Greek Chicken (1185)Average rating 4, 1185 ratings.recipe [H3] Spicy Chicken Fried Rice (129)Average rating 4.5, 129 ratings.recipe [H3] Couscous Risotto with Chicken and Spinach (622)Average rating 4, 622 ratings.recipe [H3] Murgh Makhani (Indian Butter Chicken) (2194)Average rating 4.5, 2194 ratings.recipe [H3] Chicken Yassa (Senegalese Braised Chicken with Caramelized Onion and Lemon) (302)Average rating 4, 302 ratings.recipe [H3] Slow-Cooker Citrus-Braised Chicken Tacos (242)Average rating 4.5, 242 ratings.recipe [H3] Hot-Honey Chicken (204)Average rating 4.5, 204 ratings.recipe [H3] Cheesy Green Chile, Chicken, and Bean Skillet (128)Average rating 4.5, 128 ratings.recipe [H3] Baharat Chicken with Potatoes and Herb-Date Salad (43)Average rating 5, 43 ratings.recipe [H3] Grilled Chicken Fajitas with Cilantro-Lime Sour Cream (156)Average rating 4.5, 156 ratings. [H2] Street-Food Favorites recipe [H3] Pork Bánh Mì (83)Average rating 4, 83 ratings.recipe [H3] Crispy Tacos (Tacos Dorados) (199)Average rating 4, 199 ratings.recipe [H3] Elote (52)Average rating 4.5, 52 ratings.recipe [H3] Pan Bagnat (Provençal Tuna Sandwich) (131)Average rating 4.5, 131 ratings.recipe [H3] Liège Waffles (148)Average rating 4.5, 148 ratings.recipe [H3] Cast Iron Italian-Style Sausage and Pepper Subs (154)Average rating 4.5, 154 ratings.recipe [H3] Grilled Adana-Style Kebabs (26)Average rating 5, 26 ratings.recipe [H3] Fresh Corn Arepas (58)Average rating 4, 58 ratings.recipe [H3] Lamb Pita Sandwiches (22)Average rating 5, 22 ratings.recipe [H3] Tamales (84)Average rating 4, 84 ratings.recipe [H3] Masoor Dal (146)Average rating 4.5, 146 ratings.recipe [H3] Kol Böreği (Spiraled Spinach and Cheese Pastry) (31)Average rating 4.5, 31 ratings.recipe [H3] Chicken Satay with Spicy Peanut Dipping Sauce (143)Average rating 4.5, 143 ratings.recipe [H3] Spiced Chickpeas Gyros with Tahini Yogurt (97)Average rating 4, 97 ratings.recipe [H3] Indian-Style Turnovers (Samosas) (20)Average rating 4, 20 ratings.recipe [H3] Congee (Chinese Rice Porridge) (115)Average rating 4, 115 ratings.recipe [H3] Churros with Mexican Chocolate Sauce (105)Average rating 4.5, 105 ratings.recipe [H3] Lemongrass Chicken Bánh Mì (36)Average rating 4, 36 ratings.recipe [H3] Chorizo, Corn, and Tomato Tostadas with Lime Crema (100)Average rating 4, 100 ratings.recipe [H3] Potato-Cheddar Pierogi (200)Average rating 4.5, 200 ratings.recipe [H3] Fried Risotto Balls (53)Average rating 4.5, 53 ratings.recipe [H3] Nasi Goreng (Indonesian-Style Fried Rice) (37)Average rating 4.5, 37 ratings.recipe [H3] California Fish Tacos (175)Average rating 4.5, 175 ratings.recipe [H3] Pastéis de Nata (Portuguese Custard Tarts) (46)Average rating 4.5, 46 ratings.recipe [H3] Cachapas con Queso de Mano (Venezuelan Cheese-Filled Corn Cakes) (77)Average rating 4, 77 ratings.recipe [H3] Esquites (Mexican Corn Salad) (527)Average rating 4, 527 ratings. [H2] Editors’ Picks [H3] The Best Kitchen Gifts for Father’s Day Delight your loved ones with a thoughtful gift.By The ATK Reviews Team [H3] Mango Sticky Rice Make the most of mango season with this classic Thai dessert.By Annie Petito [H2] From the New Vegetarian Newsletter recipe [H3] Aloo Gobi (122)Average rating 4, 122 ratings.recipe [H3] Spaghetti All'Assassina (381)Average rating 4, 381 ratings.recipe [H3] King Trumpet Mushrooms with Smoked Paprika Vinaigrette (31)Average rating 4.5, 31 ratings.recipe [H3] Marinated Bean and Asparagus Salad with Preserved Lemon Dressing (47)Average rating 5, 47 ratings.recipe [H3] Roasted Cauliflower and Chickpeas with Romesco and Sumac Onions (14)Average rating 5, 14 ratings.recipe [H3] Fregula with Chickpeas, Tomatoes, and Fennel (25)Average rating 4.5, 25 ratings.recipe [H3] Samosa Gnocchi Chaat (124)Average rating 4.5, 124 ratings.recipe [H3] Vegan Tofu Rancheros (23)Average rating 4, 23 ratings.recipe [H3] Broccoli and Feta Frittata (216)Average rating 4, 216 ratings.recipe [H3] Vegan Baja-Style Cauliflower Tacos (163)Average rating 4.5, 163 ratings.recipe [H3] Cauliflower and Bean Paella (112)Average rating 4.5, 112 ratings.recipe [H3] Crispy Pan-Fried Gnocchi with Buttery Onions and Sauerkraut (107)Average rating 4.5, 107 ratings.recipe [H3] Vospov Kofte (Red Lentil Kofte) (52)Average rating 4.5, 52 ratings.recipe [H3] Garlicky Fried Rice with Bok Choy (14)Average rating 4.5, 14 ratings.recipe [H3] Tempeh Reubens (11)Average rating 4.5, 11 ratings.recipe [H3] Red Lentil Tacos (149)Average rating 4.5, 149 ratings. [H2] From Our Latest TV Episodes recipe [H3] One-Pot Shrimp Piccata Pasta (315)Average rating 4, 315 ratings.recipe [H3] Grilled Flank Steak (135)Average rating 4.5, 135 ratings.recipe [H3] Montreal Steak Butter (84)Average rating 4, 84 ratings.recipe [H3] Chili Crisp Noodles (291)Average rating 4, 291 ratings.recipe [H3] Grilled Mussels (8)Average rating 4, 8 ratings.Equipment [H3] The Best Aluminum Foil recipe [H3] Gougères (93)Average rating 4, 93 ratings.recipe [H3] Alcapurrias (11)Average rating 4.5, 11 ratings.recipe [H3] Macarons with Raspberry Buttercream (73)Average rating 4.5, 73 ratings.recipe [H3] Coquito (49)Average rating 4, 49 ratings.recipe [H3] Tandoori Salmon (79)Average rating 4, 79 ratings.recipe [H3] Grilled Hilltribe Chicken with Kua Txob (7)Average rating 4, 7 ratings.recipe [H3] Broiled Smashed Zucchini with Garlicky Yogurt (97)Average rating 4.5, 97 ratings.recipe [H3] Tomatoes with Fontina Sauce and Cornichon Dressing (17)Average rating 5, 17 ratings.Ingredient [H3] A Guide to Yogurt Around the World recipe [H3] Lime Pickle (10)Average rating 4, 10 ratings.recipe [H3] Rhubarb Shortcakes with Buttermilk Whipped Cream (13)Average rating 4, 13 ratings.recipe [H3] New England Clambake (23)Average rating 4.5, 23 ratings.recipe [H3] Grilled Fresh Cornbread with Charred Jalapeños and Cheddar (8)Average rating 5, 8 ratings.recipe [H3] Fresh Salmon Burgers with Sriracha Mayonnaise (147)Average rating 4.5, 147 ratings.Equipment [H3] The Best Gyuto recipe [H3] Kare Raisu (Japanese Curry Rice with Chicken) (185)Average rating 4.5, 185 ratings.recipe [H3] Tonkatsu (Japanese Fried Pork Chops) (171)Average rating 4.5, 171 ratings.Equipment [H3] The Best Outdoor Cookware recipe [H3] Biscuit Breakfast Sandwiches (276)Average rating 4, 276 ratings. [H2] From Our Netflix Shows recipe [H3] Paella on the Grill (148)Average rating 4.5, 148 ratings.recipe [H3] Italian Sub Sandwiches (57)Average rating 4, 57 ratings.recipe [H3] Millionaire's Shortbread (1137)Average rating 4.5, 1137 ratings.recipe [H3] Pasta Primavera for Two (70)Average rating 4, 70 ratings.recipe [H3] Horiatiki Salata (Hearty Greek Salad) (148)Average rating 4.5, 148 ratings.recipe [H3] Deviled Egg Salad (127)Average rating 4.5, 127 ratings.recipe [H3] Neapolitan-Style Pizza (157)Average rating 4.5, 157 ratings.recipe [H3] Big-Batch Margaritas (28)Average rating 4.5, 28 ratings.recipe [H3] Oysters Rockefeller (49)Average rating 4.5, 49 ratings.recipe [H3] Thin and Crispy Chocolate Chip Cookies (80)Average rating 4.5, 80 ratings.recipe [H3] Smashed Burgers (498)Average rating 4, 498 ratings.recipe [H3] Little Moon (3)Average rating 4, 3 ratings.recipe [H3] Levain-Style Chocolate Chip Walnut Cookies (125)Average rating 4.5, 125 ratings.recipe [H3] Big-Batch Oven-Fried Chicken Wings (116)Average rating 4.5, 116 ratings.recipe [H3] Best Blueberry Muffins (596)Average rating 4, 596 ratings.recipe [H3] Green Chile Deviled Eggs (1)Average rating 5, 1 rating.recipe [H3] Goya Champuru (Okinawan Bitter Melon Stir-Fry) (1)Average rating 5, 1 rating.recipe [H3] Foolproof New York Cheesecake (383)Average rating 4, 383 ratings.recipe [H3] Murgh Makhani (Indian Butter Chicken) (2194)Average rating 4.5, 2194 ratings.recipe [H3] Supercrunchy Buttermilk Fried Chicken (170)Average rating 4.5, 170 ratings.recipe [H3] Browned Butter Chocolate Chunk Muffins (322)Average rating 4, 322 ratings. [H4] ATK’s mission is made possible by
SUB-PAGE (https://americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken/) Kare Raisu (Japanese Curry Rice with Chicken) | America's Test Kitchen
[H2] Kare Raisu (Japanese Curry Rice with Chicken) By Lan LamPublished on October 2, 2023 [H3] Time 1 hour [H3] Yield Serves 4 [IMG: Kare Raisu (Japanese Curry Rice with Chicken)] [H4] Ingredients 1 pound boneless, skinless chicken thighs, trimmed and cut into 1-inch pieces1¼ teaspoons kosher salt, divided1 tablespoon vegetable oil 1 onion, chopped (about 1¼ cups)2½ teaspoons grated fresh ginger 1 garlic clove, minced1 pound Yukon gold potato, peeled and cut into ¾-inch pieces2 carrots, peeled and cut into ½-inch pieces (about 1 cup)2⅔ cups chicken broth ½ Japanese Curry-Roux Bricks recipe 2 teaspoons soy sauce 1 teaspoon Worcestershire sauce 4 cups cooked Japanese short-grain rice 1 scallion, sliced thin on bias Fukujinzuke (Japanese Pickles for Curry) or pickled ginger or lemon wedges [H4] Before You Begin Fukujinzuke is a traditional mixture of sweet-tart (sometimes vibrantly pink or red) pickled vegetables. Look for it in vacuum-sealed packages in the refrigerated section of your local Japanese or Korean grocery store, or make your own. [H4] Instructions Toss chicken and 1 teaspoon salt in bowl. Heat oil in medium saucepan over medium heat until shimmering. Add onion and remaining ¼ teaspoon salt and cook, stirring frequently, until onion is browned, about 8 minutes. Add ginger and garlic and cook, stirring constantly, until fragrant, about 30 seconds.Add chicken and cook, stirring frequently, until chicken is no longer pink, about 3 minutes. Stir in potatoes and carrots. Add broth and bring to simmer over high heat. Adjust heat to maintain gentle simmer and cook until potatoes are just tender, about 20 minutes.Add curry-roux brick, soy sauce, and Worcestershire, and let block dissolve, about 1 minute. Stir gently, scraping curry from bottom of pot, and simmer until liquid thickens, about 3 minutes. Season with salt and pepper to taste.Divide rice evenly among 4 shallow bowls, spreading it over half of each bowl. Divide curry evenly among bowls, making sure to ladle curry next to rice. Sprinkle scallion over curry and serve with fukujinzuke, pickled ginger, or lemon wedges. [IMG: Kare Raisu (Japanese Curry Rice with Chicken)] Watch VideoPhotography by Beth Fuller. Styling by Catrine Kelty. [H1] Kare Raisu (Japanese Curry Rice with Chicken) [IMG: Headshot of Lan Lam] By Lan Lam4.5(185)98CommentsGiftPrintSaveSaved [H3] Time 1 hour [H3] Yield Serves 4 [H2] Ingredients 1 pound boneless, skinless chicken thighs, trimmed and cut into 1-inch pieces1¼ teaspoons kosher salt, divided1 tablespoon vegetable oil 1 onion, chopped (about 1¼ cups)2½ teaspoons grated fresh ginger 1 garlic clove, minced1 pound Yukon gold potato, peeled and cut into ¾-inch pieces2 carrots, peeled and cut into ½-inch pieces (about 1 cup)2⅔ cups chicken broth ½ Japanese Curry-Roux Bricks recipe 2 teaspoons soy sauce 1 teaspoon Worcestershire sauce 4 cups cooked Japanese short-grain rice 1 scallion, sliced thin on bias Fukujinzuke (Japanese Pickles for Curry) or pickled ginger or lemon wedgesView Nutritional Information [H2] Ingredients 1 pound boneless, skinless chicken thighs, trimmed and cut into 1-inch pieces1¼ teaspoons kosher salt, divided1 tablespoon vegetable oil 1 onion, chopped (about 1¼ cups)2½ teaspoons grated fresh ginger 1 garlic clove, minced1 pound Yukon gold potato, peeled and cut into ¾-inch pieces2 carrots, peeled and cut into ½-inch pieces (about 1 cup)2⅔ cups chicken broth ½ Japanese Curry-Roux Bricks recipe 2 teaspoons soy sauce 1 teaspoon Worcestershire sauce 4 cups cooked Japanese short-grain rice 1 scallion, sliced thin on bias Fukujinzuke (Japanese Pickles for Curry) or pickled ginger or lemon wedgesView Nutritional Information [H2] Ingredients 1 pound boneless, skinless chicken thighs, trimmed and cut into 1-inch pieces1¼ teaspoons kosher salt, divided1 tablespoon vegetable oil 1 onion, chopped (about 1¼ cups)2½ teaspoons grated fresh ginger 1 garlic clove, minced1 pound Yukon gold potato, peeled and cut into ¾-inch pieces2 carrots, peeled and cut into ½-inch pieces (about 1 cup)2⅔ cups chicken broth ½ Japanese Curry-Roux Bricks recipe 2 teaspoons soy sauce 1 teaspoon Worcestershire sauce 4 cups cooked Japanese short-grain rice 1 scallion, sliced thin on bias Fukujinzuke (Japanese Pickles for Curry) or pickled ginger or lemon wedgesView Nutritional Information [H2] Why This Recipe Works Kare raisu, or curry rice, is Japan's go-to comfort food: a bowl filled with fragrant spiced stew (the curry) on one side and a mound of steamed rice on the other. Cooks typically make the curry by adding a commercial curry-roux “brick” (roux that's seasoned with Japanese curry powder and sometimes umami boosters, and solidified) to the cooking liquid, doctoring the velvety gravy with additional seasonings, and bulking it up with vegetables and/or proteins. But it's easy to fully customize the dish by making your own curry roux, and the bricks freeze well and are great for pulling out anytime you need a fast, hearty meal. In this version, the roux was cooked only until golden brown (not darker, like many commercial versions) to allow the spices to stand out and to maximize the roux's thickening power since browning the fat-flour paste weakens its ability to thicken liquid. Carefully blending the spices resulted in a warm, delicately sweet-savory curry powder, and starting with commercial ground spices made for a smoother curry than one made from spices ground at home. Adding a little sugar and miso rounded out the flavors of the curry roux, and refrigerating it in a loaf pan molded it into a flat “brick” that could easily be halved and used to make two batches of curry rice. To make the stew, we sautéed aromatics (onions, garlic, ginger) and chunks of seasoned boneless, skinless chicken thighs (succulent and easy to prep); added chicken broth as well as carrots and potatoes (both classic in Japanese curry); and simmered until everything was cooked through. The curry-roux brick plus dashes of soy and Worcestershire sauces added during the last few minutes of cooking seasoned and thickened the stew.Want more? Read the whole story [H2] Before You Begin Fukujinzuke is a traditional mixture of sweet-tart (sometimes vibrantly pink or red) pickled vegetables. Look for it in vacuum-sealed packages in the refrigerated section of your local Japanese or Korean grocery store, or make your own. [H2] Instructions Toss chicken and 1 teaspoon salt in bowl. Heat oil in medium saucepan over medium heat until shimmering. Add onion and remaining ¼ teaspoon salt and cook, stirring frequently, until onion is browned, about 8 minutes. Add ginger and garlic and cook, stirring constantly, until fragrant, about 30 seconds.Add chicken and cook, stirring frequently, until chicken is no longer pink, about 3 minutes. Stir in potatoes and carrots. Add broth and bring to simmer over high heat. Adjust heat to maintain gentle simmer and cook until potatoes are just tender, about 20 minutes.Add curry-roux brick, soy sauce, and Worcestershire, and let block dissolve, about 1 minute. Stir gently, scraping curry from bottom of pot, and simmer until liquid thickens, about 3 minutes. Season with salt and pepper to taste.Divide rice evenly among 4 shallow bowls, spreading it over half of each bowl. Divide curry evenly among bowls, making sure to ladle curry next to rice. Sprinkle scallion over curry and serve with fukujinzuke, pickled ginger, or lemon wedges.View Ingredients [H3] Gift This Recipe Enjoyed this dish? Let others know by sharing it as a gift recipe.Try it Out [H2] Appears In Episode • Season 26 [H3] Comforting Japanese Dinners Magazine [H3] November / December 2023 Book [H3] Mostly Meatless [H2] Key Equipment Equipment [H3] The Best Mixing Bowls Equipment [H3] The Best Saucepans Equipment [H3] The Best Rasp Graters [H2] More Like This Recipe [H3] Japanese Curry-Roux Bricks (111)Average rating 4.5, 111 ratings.Recipe [H3] Japanese-Style Steamed Rice (43)Average rating 4.5, 43 ratings.Recipe [H3] Fukujinzuke (Japanese Pickles for Curry) (16)Average rating 4, 16 ratings.Magazine [H3] November / December 2023 Keep ExploringJapaneseRiceAsiaPasta, Grains, Rice & BeansMain CoursesStews [H2] My Rating [H2] 0 Comments Posting GuidelinesThis is a members' feature.
SUB-PAGE (https://americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani/) Murgh Makhani (Indian Butter Chicken) | America's Test Kitchen
[H2] Murgh Makhani (Indian Butter Chicken) By Andrew JanjigianPublished on February 28, 2019 [H3] Time 1 hour [H3] Yield Serves 4 to 6 [IMG: Murgh Makhani (Indian Butter Chicken)] [H4] Ingredients 4 tablespoons unsalted butter, cut into 4 pieces and chilled, divided1 onion, chopped fine5 garlic cloves, minced4 teaspoons grated fresh ginger 1 serrano chile, stemmed, seeded, and minced1 tablespoon garam masala 1 teaspoon ground coriander ½ teaspoon ground cumin ½ teaspoon pepper 1 ½ cups water ½ cup tomato paste 1 tablespoon sugar 2 teaspoons table salt, divided1 cup heavy cream 2 pounds boneless, skinless chicken thighs, trimmed½ cup plain Greek yogurt 3 tablespoons chopped fresh cilantro, divided [H4] Before You Begin If you prefer a spicier dish, reserve, mince, and add the ribs and seeds from the chile. Serve with basmati rice and/or warm naan. [H4] Instructions Melt 2 tablespoons butter in large saucepan over medium heat. Add 1 chopped onion, 5 minced garlic cloves, 4 teaspoons grated fresh ginger, and 1 minced serrano and cook, stirring frequently, until mixture is softened and onion begins to brown, 8 to 10 minutes.Add 1 tablespoon garam masala, 1 teaspoon coriander, ½ teaspoon ground cumin, and ½ teaspoon ground pepper and cook, stirring frequently, until fragrant, about 3 minutes.Add 1½ cups water and ½ cup tomato paste and whisk until no lumps of tomato paste remain. Add 1 tablespoon sugar and 1 teaspoon salt and bring to boil.Off heat, stir in 1 cup heavy cream.Using immersion blender or blender, process until smooth, 30 to 60 seconds.Return sauce to simmer over medium heat and whisk in remaining 2 tablespoons butter.Remove saucepan from heat and cover to keep warm. (Sauce can be refrigerated for up to 4 days; gently reheat sauce before adding hot chicken.)Combine 2 pounds boneless, skinless chicken thighs, ½ cup of plain yogurt, and remaining 1 teaspoon salt in bowl and toss well to coat.Adjust oven rack 6 inches from broiler element and heat broiler. Place wire rack in aluminum foil-lined baking sheet.Using tongs, transfer chicken to wire rack. Broil until chicken is evenly charred on both sides and registers 175 degrees, 16 to 20 minutes, flipping chicken halfway through broiling.Let chicken rest for 5 minutes. While chicken rests, warm sauce over medium-low heat.Cut chicken into ¾-inch chunks and stir into sauce. Stir in 2 tablespoons chopped fresh cilantro and season with salt to taste.Transfer to serving dish, sprinkle with 1 tablespoon cilantro, and serve. [IMG: Murgh Makhani (Indian Butter Chicken)] Watch VideoPhotography by Daniel J. van Ackere. Styling by Chantal Lambeth. [H1] Murgh Makhani (Indian Butter Chicken) [IMG: Headshot of Andrew Janjigian] By Andrew Janjigian4.5(2194)Staff Pick836CommentsGiftPrintSaveSaved [H3] Time 1 hour [H3] Yield Serves 4 to 6 [H2] Ingredients 4 tablespoons unsalted butter, cut into 4 pieces and chilled, divided1 onion, chopped fine5 garlic cloves, minced4 teaspoons grated fresh ginger 1 serrano chile, stemmed, seeded, and minced1 tablespoon garam masala 1 teaspoon ground coriander ½ teaspoon ground cumin ½ teaspoon pepper 1 ½ cups water ½ cup tomato paste 1 tablespoon sugar 2 teaspoons table salt, divided1 cup heavy cream 2 pounds boneless, skinless chicken thighs, trimmed½ cup plain Greek yogurt 3 tablespoons chopped fresh cilantro, dividedView Nutritional Information [H2] Ingredients 4 tablespoons unsalted butter, cut into 4 pieces and chilled, divided1 onion, chopped fine5 garlic cloves, minced4 teaspoons grated fresh ginger 1 serrano chile, stemmed, seeded, and minced1 tablespoon garam masala 1 teaspoon ground coriander ½ teaspoon ground cumin ½ teaspoon pepper 1 ½ cups water ½ cup tomato paste 1 tablespoon sugar 2 teaspoons table salt, divided1 cup heavy cream 2 pounds boneless, skinless chicken thighs, trimmed½ cup plain Greek yogurt 3 tablespoons chopped fresh cilantro, dividedView Nutritional Information [H2] Ingredients 4 tablespoons unsalted butter, cut into 4 pieces and chilled, divided1 onion, chopped fine5 garlic cloves, minced4 teaspoons grated fresh ginger 1 serrano chile, stemmed, seeded, and minced1 tablespoon garam masala 1 teaspoon ground coriander ½ teaspoon ground cumin ½ teaspoon pepper 1 ½ cups water ½ cup tomato paste 1 tablespoon sugar 2 teaspoons table salt, divided1 cup heavy cream 2 pounds boneless, skinless chicken thighs, trimmed½ cup plain Greek yogurt 3 tablespoons chopped fresh cilantro, dividedView Nutritional Information [H2] Why This Recipe Works Butter chicken (murgh makhani) should taste rich and creamy but also vibrant and complex, so we started by softening lots of onion, garlic, ginger, and chile in butter followed by aromatic spices such as garam masala, coriander, cumin, and black pepper. Instead of chopped or crushed tomatoes, we opted for a hefty portion of tomato paste and water, which lent the sauce bright acidity, punch, and deep color without making it too liquid-y. A full cup of cream gave the sauce lush, velvety body, and we finished it by whisking in a couple more tablespoons of solid butter for extra richness. To imitate the deep charring produced by a tandoor oven, we broiled chicken thighs coated in yogurt (its milk proteins and lactose brown quickly and deeply) before cutting them into chunks and stirring them into the sauce.Want more? Read the whole story [H2] Before You Begin If you prefer a spicier dish, reserve, mince, and add the ribs and seeds from the chile. Serve with basmati rice and/or warm naan. [H2] Instructions Melt 2 tablespoons butter in large saucepan over medium heat. Add 1 chopped onion, 5 minced garlic cloves, 4 teaspoons grated fresh ginger, and 1 minced serrano and cook, stirring frequently, until mixture is softened and onion begins to brown, 8 to 10 minutes.Add 1 tablespoon garam masala, 1 teaspoon coriander, ½ teaspoon ground cumin, and ½ teaspoon ground pepper and cook, stirring frequently, until fragrant, about 3 minutes.Add 1½ cups water and ½ cup tomato paste and whisk until no lumps of tomato paste remain. Add 1 tablespoon sugar and 1 teaspoon salt and bring to boil.Off heat, stir in 1 cup heavy cream.Using immersion blender or blender, process until smooth, 30 to 60 seconds.Return sauce to simmer over medium heat and whisk in remaining 2 tablespoons butter.Remove saucepan from heat and cover to keep warm. (Sauce can be refrigerated for up to 4 days; gently reheat sauce before adding hot chicken.)Combine 2 pounds boneless, skinless chicken thighs, ½ cup of plain yogurt, and remaining 1 teaspoon salt in bowl and toss well to coat.Adjust oven rack 6 inches from broiler element and heat broiler. Place wire rack in aluminum foil-lined baking sheet.Using tongs, transfer chicken to wire rack. Broil until chicken is evenly charred on both sides and registers 175 degrees, 16 to 20 minutes, flipping chicken halfway through broiling.Let chicken rest for 5 minutes. While chicken rests, warm sauce over medium-low heat.Cut chicken into ¾-inch chunks and stir into sauce. Stir in 2 tablespoons chopped fresh cilantro and season with salt to taste.Transfer to serving dish, sprinkle with 1 tablespoon cilantro, and serve.View Ingredients [H3] Gift This Recipe Enjoyed this dish? Let others know by sharing it as a gift recipe.Try it Out [H2] Appears In Episode • Season 21 [H3] Indian Feast Magazine [H3] May / June 2019 Book [H3] One-Hour Comfort [H2] Key Equipment Equipment [H3] The Best Rimmed Baking Sheets Equipment [H3] All-Purpose Whisks Equipment [H3] Best Immersion Blenders Equipment [H3] The Best Saucepans Equipment [H3] The Best Kitchen Tongs Equipment [H3] The Best Wire Racks [H2] More Like This Recipe [H3] Murgh Makhani (Indian Butter Chicken) for Two (298)Average rating 4, 298 ratings.Recipe [H3] Indian-Style Basmati Rice (213)Average rating 4.5, 213 ratings.Equipment [H3] The Best Saucepans Recipe [H3] Homemade Naan (157)Average rating 4, 157 ratings.Keep ExploringStaff PicksIndianAsiaPoultryMain CoursesChicken [H2] My Rating [H2] 0 Comments Posting GuidelinesThis is a members' feature.
SUB-PAGE · THIN (https://americastestkitchen.com/newsletter_preferences/) Cooking Newsletter Sign-Up | America's Test Kitchen
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1935 | 1 |
| /recipes/15953-kare-raisu-japanese-curry-rice-with-chicken/ | 307 | 1 |
| /recipes/11519-indian-butter-chicken-murgh-makhani/ | 334 | 1 |
| /newsletter_preferences/ | 27 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "America's Test Kitchen",
"url": "https://www.americastestkitchen.com",
"description": "America's Test Kitchen is a multimedia cooking education company that tests recipes, reviews kitchen equipment, and teaches cooking techniques through television, magazines, websites, and cookbooks.",
"foundingDate": "1992",
"logo": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"creditText": "America's Test Kitchen",
"height": 256,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"width": 256
},
"sameAs": [
"https://www.facebook.com/americastestkitchen",
"https://www.youtube.com/@AmericasTestKitchen",
"https://www.instagram.com/testkitchen",
"https://www.tiktok.com/@testkitchen"
]
}
/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "America's Test Kitchen",
"url": "https://www.americastestkitchen.com",
"description": "America's Test Kitchen is a multimedia cooking education company that tests recipes, reviews kitchen equipment, and teaches cooking techniques through television, magazines, websites, and cookbooks.",
"foundingDate": "1992",
"logo": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"creditText": "America's Test Kitchen",
"height": 256,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"width": 256
},
"sameAs": [
"https://www.facebook.com/americastestkitchen",
"https://www.youtube.com/@AmericasTestKitchen",
"https://www.instagram.com/testkitchen",
"https://www.tiktok.com/@testkitchen"
]
},
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken",
"name": "Kare Raisu (Japanese Curry Rice with Chicken)",
"description": "Vegetables and protein simmered in a fragrant box-mix stew, kare raisu has long been Japan's comfort food on the fly. Nowadays, from-scratch versions are too.",
"url": "https://www.americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken",
"datePublished": "2023-10-02T04:00:00.000Z",
"dateModified": "2026-05-19T02:00:38.650Z",
"isAccessibleForFree": false,
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".paywall-hidden"
}
},
{
"@context": "https://schema.org",
"@type": "Recipe",
"name": "Kare Raisu (Japanese Curry Rice with Chicken)",
"url": "https://www.americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken",
"author": [
{
"@type": "Person",
"name": "Lan Lam",
"url": "https://www.americastestkitchen.com/authors/41"
}
],
"totalTime": "PT1H",
"datePublished": "2023-10-02T04:00:00.000Z",
"dateModified": "2026-05-19T02:00:38.650Z",
"description": "Vegetables and protein simmered in a fragrant box-mix stew, kare raisu has long been Japan's comfort food on the fly. Nowadays, from-scratch versions are too.",
"image": [
{
"@type": "ImageObject",
"height": 1200,
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Kare_Raisu__Japanese-Style_Curry_Rice_with_Chicken_9_k4rypj",
"creditText": "America's Test Kitchen",
"representativeOfPage": true,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Kare_Raisu__Japanese-Style_Curry_Rice_with_Chicken_9_k4rypj",
"width": 1200
}
],
"recipeIngredient": [
"1 pound boneless, skinless chicken thighs , trimmed and cut into 1-inch pieces",
"1¼ teaspoons kosher salt , divided",
"1 tablespoon vegetable oil ",
"1 onion , chopped (about 1¼ cups)",
"2½ teaspoons grated fresh ginger ",
"1 garlic clove , minced",
"1 pound Yukon gold potato , peeled and cut into ¾-inch pieces",
"2 carrots , peeled and cut into ½-inch pieces (about 1 cup)",
"2⅔ cups chicken broth ",
"½ recipe recipe ",
"2 teaspoons soy sauce ",
"1 teaspoon Worcestershire sauce ",
"4 cups cooked Japanese short-grain rice ",
"1 scallion , sliced thin on bias ",
"recipe or pickled ginger or lemon wedges"
],
"recipeInstructions": [
{
"@type": "HowToStep",
"text": "Toss chicken and 1 teaspoon salt in bowl. Heat oil in medium saucepan over medium heat until shimmering. Add onion and remaining ¼ teaspoon salt and cook, stirring frequently, until onion is browned, about 8 minutes. Add ginger and garlic and cook, stirring constantly, until fragrant, about 30 seconds."
},
{
"@type": "HowToStep",
"text": "Add chicken and cook, stirring frequently, until chicken is no longer pink, about 3 minutes. Stir in potatoes and carrots. Add broth and bring to simmer over high heat. Adjust heat to maintain gentle simmer and cook until potatoes are just tender, about 20 minutes."
},
{
"@type": "HowToStep",
"text": "Add curry-roux brick, soy sauce, and Worcestershire, and let block dissolve, about 1 minute. Stir gently, scraping curry from bottom of pot, and simmer until liquid thickens, about 3 minutes. Season with salt and pepper to taste."
},
{
"@type": "HowToStep",
"text": "Divide rice evenly among 4 shallow bowls, spreading it over half of each bowl. Divide curry evenly among bowls, making sure to ladle curry next to rice. Sprinkle scallion over curry and serve with fukujinzuke, pickled ginger, or lemon wedges."
}
],
"nutrition": {
"@type": "NutritionInformation",
"calories": "1371",
"carbohydrateContent": "212 g",
"cholesterolContent": "212 g",
"fiberContent": "6 g",
"proteinContent": "46 g",
"sodiumContent": "46 g"
},
"recipeYield": [
4,
"Serves 4"
],
"commentCount": 98,
"tool": [
{
"@type": "HowToTool",
"name": "The Best Mixing Bowls",
"url": "https://www.americastestkitchen.com/equipment_reviews/1538-mixing-bowls"
},
{
"@type": "HowToTool",
"name": "The Best Saucepans",
"url": "https://www.americastestkitchen.com/equipment_reviews/1819-large-saucepans"
},
{
"@type": "HowToTool",
"name": "The Best Rasp Graters",
"url": "https://www.americastestkitchen.com/equipment_reviews/1798-rasp-style-graters"
}
],
"isAccessibleForFree": false,
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".paywall-hidden"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.37",
"reviewCount": 98
},
"associatedMedia": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Kare_Raisu__Japanese-Style_Curry_Rice_with_Chicken_9_k4rypj",
"description": "Kare Raisu (Japanese Curry Rice with Chicken)"
},
"recipeCategory": "Main Courses",
"recipeCuisine": "JapaneseAsia",
"keywords": "Rice,Pasta, Grains, Rice & Beans,Stews",
"video": {
"@type": "VideoObject",
"name": "Kare Raisu (Japanese Curry Rice with Chicken)",
"thumbnailUrl": [
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_1/ATK_S26_2610-Kare-Raisu-Japanese-Curry-Rice-with-Chicken_6758_rzitcm",
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_1.33/ATK_S26_2610-Kare-Raisu-Japanese-Curry-Rice-with-Chicken_6758_rzitcm",
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_0.5/ATK_S26_2610-Kare-Raisu-Japanese-Curry-Rice-with-Chicken_6758_rzitcm"
],
"embedUrl": "https://player.zype.com/embed/69a5dd0e0d205ca1b5f29923.html",
"uploadDate": "2026-04-10T19:05:18.694Z"
}
}
]
]
/recipes/11519-indian-butter-chicken-murgh-makhani/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "America's Test Kitchen",
"url": "https://www.americastestkitchen.com",
"description": "America's Test Kitchen is a multimedia cooking education company that tests recipes, reviews kitchen equipment, and teaches cooking techniques through television, magazines, websites, and cookbooks.",
"foundingDate": "1992",
"logo": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"creditText": "America's Test Kitchen",
"height": 256,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"width": 256
},
"sameAs": [
"https://www.facebook.com/americastestkitchen",
"https://www.youtube.com/@AmericasTestKitchen",
"https://www.instagram.com/testkitchen",
"https://www.tiktok.com/@testkitchen"
]
},
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani",
"name": "Murgh Makhani (Indian Butter Chicken)",
"description": "Of course it should be rich and creamy. But for a version of this restaurant classic that’s vibrant and complex, there’s more to consider than the namesake ingredient.",
"url": "https://www.americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani",
"datePublished": "2019-02-28T05:00:00.000Z",
"dateModified": "2026-05-16T23:45:41.781Z",
"isAccessibleForFree": false,
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".paywall-hidden"
}
},
{
"@context": "https://schema.org",
"@type": "Recipe",
"name": "Murgh Makhani (Indian Butter Chicken)",
"url": "https://www.americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani",
"author": [
{
"@type": "Person",
"name": "Andrew Janjigian",
"url": "https://www.americastestkitchen.com/authors/109"
}
],
"totalTime": "PT1H",
"datePublished": "2019-02-28T05:00:00.000Z",
"dateModified": "2026-05-16T23:45:41.781Z",
"description": "Of course it should be rich and creamy. But for a version of this restaurant classic that’s vibrant and complex, there’s more to consider than the namesake ingredient.",
"image": [
{
"@type": "ImageObject",
"height": 1200,
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Murgh-Makhani-_Indian-Butter-Chicken__502_j3hebu",
"creditText": "America's Test Kitchen",
"representativeOfPage": true,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Murgh-Makhani-_Indian-Butter-Chicken__502_j3hebu",
"width": 1200
}
],
"recipeIngredient": [
"4 tablespoons unsalted butter , cut into 4 pieces and chilled, divided",
"1 onion , chopped fine",
"5 garlic cloves , minced",
"4 teaspoons grated fresh ginger ",
"1 serrano chile , stemmed, seeded, and minced",
"1 tablespoon garam masala ",
"1 teaspoon ground coriander ",
"1/2 teaspoon ground cumin ",
"1/2 teaspoon pepper ",
"1 1/2 cups water ",
"1/2 cup tomato paste ",
"1 tablespoon sugar ",
"2 teaspoons table salt , divided",
"1 cup heavy cream ",
"2 pounds boneless, skinless chicken thighs , trimmed",
"1/2 cup plain Greek yogurt ",
"3 tablespoons chopped fresh cilantro , divided"
],
"recipeInstructions": [
{
"@type": "HowToStep",
"text": "Melt 2 tablespoons butter in large saucepan over medium heat. Add 1 chopped onion, 5 minced garlic cloves, 4 teaspoons grated fresh ginger, and 1 minced serrano and cook, stirring frequently, until mixture is softened and onion begins to brown, 8 to 10 minutes."
},
{
"@type": "HowToStep",
"text": "Add 1 tablespoon garam masala, 1 teaspoon coriander, ½ teaspoon ground cumin, and ½ teaspoon ground pepper and cook, stirring frequently, until fragrant, about 3 minutes."
},
{
"@type": "HowToStep",
"text": "Add 1½ cups water and ½ cup tomato paste and whisk until no lumps of tomato paste remain. Add 1 tablespoon sugar and 1 teaspoon salt and bring to boil."
},
{
"@type": "HowToStep",
"text": "Off heat, stir in 1 cup heavy cream."
},
{
"@type": "HowToStep",
"text": "Using immersion blender or blender, process until smooth, 30 to 60 seconds."
},
{
"@type": "HowToStep",
"text": "Return sauce to simmer over medium heat and whisk in remaining 2 tablespoons butter."
},
{
"@type": "HowToStep",
"text": "Remove saucepan from heat and cover to keep warm. (Sauce can be refrigerated for up to 4 days; gently reheat sauce before adding hot chicken.)"
},
{
"@type": "HowToStep",
"text": "Combine 2 pounds boneless, skinless chicken thighs, ½ cup of plain yogurt, and remaining 1 teaspoon salt in bowl and toss well to coat."
},
{
"@type": "HowToStep",
"text": "Adjust oven rack 6 inches from broiler element and heat broiler. Place wire rack in aluminum foil-lined baking sheet."
},
{
"@type": "HowToStep",
"text": "Using tongs, transfer chicken to wire rack. Broil until chicken is evenly charred on both sides and registers 175 degrees, 16 to 20 minutes, flipping chicken halfway through broiling."
},
{
"@type": "HowToStep",
"text": "Let chicken rest for 5 minutes. While chicken rests, warm sauce over medium-low heat."
},
{
"@type": "HowToStep",
"text": "Cut chicken into ¾-inch chunks and stir into sauce. Stir in 2 tablespoons chopped fresh cilantro and season with salt to taste."
},
{
"@type": "HowToStep",
"text": "Transfer to serving dish, sprinkle with 1 tablespoon cilantro, and serve."
}
],
"nutrition": {
"@type": "NutritionInformation",
"calories": "451",
"carbohydrateContent": "12 g",
"cholesterolContent": "12 g",
"fiberContent": "2 g",
"proteinContent": "34 g",
"sodiumContent": "34 g"
},
"recipeYield": [
4,
"Serves 4 to 6"
],
"commentCount": 836,
"tool": [
{
"@type": "HowToTool",
"name": "The Best Rimmed Baking Sheets",
"url": "https://www.americastestkitchen.com/equipment_reviews/1718-rimmed-baking-sheets"
},
{
"@type": "HowToTool",
"name": "All-Purpose Whisks",
"url": "https://www.americastestkitchen.com/equipment_reviews/1370-all-purpose-whisks"
},
{
"@type": "HowToTool",
"name": "Best Immersion Blenders",
"url": "https://www.americastestkitchen.com/equipment_reviews/1740-immersion-blenders"
},
{
"@type": "HowToTool",
"name": "The Best Saucepans",
"url": "https://www.americastestkitchen.com/equipment_reviews/1819-large-saucepans"
},
{
"@type": "HowToTool",
"name": "The Best Kitchen Tongs",
"url": "https://www.americastestkitchen.com/equipment_reviews/1859-kitchen-tongs"
},
{
"@type": "HowToTool",
"name": "The Best Wire Racks",
"url": "https://www.americastestkitchen.com/equipment_reviews/1724-wire-racks"
}
],
"isAccessibleForFree": false,
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".paywall-hidden"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.44",
"reviewCount": 836
},
"associatedMedia": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Murgh-Makhani-_Indian-Butter-Chicken__502_j3hebu",
"description": "Murgh Makhani (Indian Butter Chicken)"
},
"recipeCategory": "Main Courses",
"recipeCuisine": "IndianAsia",
"keywords": "ATK Staff Pick,Poultry,Chicken",
"video": {
"@type": "VideoObject",
"name": "Murgh Makhani (Indian Butter Chicken)",
"thumbnailUrl": [
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_1/ATKTV and CCTV Season Refresh/ATKTV S21/Episode 13/ATK2113_REC_07_JULIA_06",
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_1.33/ATKTV and CCTV Season Refresh/ATKTV S21/Episode 13/ATK2113_REC_07_JULIA_06",
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_0.5/ATKTV and CCTV Season Refresh/ATKTV S21/Episode 13/ATK2113_REC_07_JULIA_06"
],
"embedUrl": "https://player.zype.com/embed/602eab49be20c00001eae6c0.html",
"uploadDate": "2020-12-16T16:22:13.661Z"
}
}
]
]
/newsletter_preferences/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "America's Test Kitchen",
"url": "https://www.americastestkitchen.com",
"description": "America's Test Kitchen is a multimedia cooking education company that tests recipes, reviews kitchen equipment, and teaches cooking techniques through television, magazines, websites, and cookbooks.",
"foundingDate": "1992",
"logo": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"creditText": "America's Test Kitchen",
"height": 256,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"width": 256
},
"sameAs": [
"https://www.facebook.com/americastestkitchen",
"https://www.youtube.com/@AmericasTestKitchen",
"https://www.instagram.com/testkitchen",
"https://www.tiktok.com/@testkitchen"
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 831 businesses audited.
Media, News & Publishing BS: America's Test Kitchen (americastestkitchen.com)
America’s Test Kitchen exhibits a rare profile where the substance exceeds the signal, replacing typical marketing fluff with forensic culinary science. It is a masterclass in authority-led publishing where every claim is backed by a repeatable protocol. It effectively eliminates bullshit by treating recipes as data-driven reports.
Fix the structural redundancy in the heading hierarchy where the H2 ‘Ingredients’ tag is repeated multiple times on recipe pages. Integrate external review verification paths for the thousands of internal ratings to move beyond ‘Trust Theatre’ patterns. Add an H1 to the homepage to clearly define the brand’s primary authority signal and improve technical SEO structure. Update older high-performing content from 2019 with current ‘Last Tested’ or ‘Verified’ dates to counteract the stale temporal delta of 87 months.
The site strongly aligns with the Media, News & Publishing industry, specifically in the culinary education niche. The content demonstrates a high level of editorial control and multimedia integration, confirming the classification through its structured data and expert-led reporting.
“The score of 8 is driven by minor flags in the Trust and Proof pillar due to internal-only review verification and a template fingerprint for 'The Best' superlatives. The Information Density and Semantic Coherence pillars earned near-zero scores due to the forensic level of detail and consistency. This is a top-tier score indicating minimal bullshit and high substance.”
This training module utilizes a snapshot of public data from America's Test Kitchen, captured on May 29, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to America's Test Kitchen: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://americastestkitchen.com to view the most current version of its content and learn from the source what this company is about and what it offers.