Training Example: Future PLC – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Media, News & Publishing
Generic Claims: trusted news source, unbiased reporting, the truth, delivered, journalism that matters…
Red Flags: no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed…
Semantic Drift Patterns: claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations: named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency…

Future PLC

(https://futureplc.com) 📸 Data Snapshot: May 26, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Global Leader in Specialist Media – Future (https://futureplc.com)
Title

Global Leader in Specialist Media – Future

Meta

We are Future, the global platform for specialist media, home to some of the world's most popular media brands and expert content.

H1 Our latest news
H2 WE'RE HOME TO BRANDS THAT IGNITE PASSIONS
H2 Our Brands
H2 40 years of connecting people to their passions
H3 Future Announces Half Year Results
H3 Wallpaper* brings back its iconic, pocket-sized Travel Guides, reimagined for today’s design-conscious traveller
H3 Tom’s Guide Relaunches With Smarter Shopping Tools, Expert Q&As and Expanded Video Strategy
H3 Future Introduces ‘Helix’: An Audience Intelligence Engine Built on Precision, Prescription & Performance
H3 Future Acquires SheerLuxe
H3 Michael Peralta Joins Future as Chief Revenue Officer
H3 Collab is Here: Future Forges New Partnerships Between Digital Creators and Trusted Media Brands
H3 Future Careers
H3 Our responsibility, Our Future
H3 INNOVATIVE ADVERTISING SOLUTIONS
H4 1985
H4 1992
H4 1993
H4 1999
H4 2000
H4 2001
H4 2007
H4 2013
H4 2018
H4 2020
H4 2021
H4 2021
H4 2022
H4 2023
H4 2025
H6 Explore
H6 Legal
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER News Archives – Future (https://futureplc.com/news/)
Title

News Archives – Future

H1 Our latest news
H2 News
H3 Future Announces Half Year Results
H3 Wallpaper* brings back its iconic, pocket-sized Travel Guides, reimagined for today’s design-conscious traveller
H3 Tom’s Guide Relaunches With Smarter Shopping Tools, Expert Q&As and Expanded Video Strategy
H3 Future Introduces ‘Helix’: An Audience Intelligence Engine Built on Precision, Prescription & Performance
H3 Michael Peralta Joins Future as Chief Revenue Officer
H3 Collab is Here: Future Forges New Partnerships Between Digital Creators and Trusted Media Brands
H3 Future Acquires SheerLuxe
H3 Introducing ‘Who What Wear Parents’
H3 Capturing the Wild: The Week Junior (UK) Science+Nature Photo Contest Winners
H3 The AI Tipping Point: New Research from Future Shows AI is Already Part of Daily Life, Whether Consumers Realize It or Not
H3 Introducing the woman&home Amazing Women Awards 2025, in association with NHS Charities Together
H3 Future Moves into Retail Media with Ocado Ads
H3 Future Unveils Advisor AI
H3 Future Leans Into Commerce Expertise With Shoppable Ad Solutions
H3 Future Launches Knowledge for the Videogame Industry
H3 Kevin Li Ying Appointed Future CEO
H3 Future Announces FY 2024 Results
H3 Future Launches Future Content Hub
H3 Who What Wear Introduces AI-Powered Shopping With “ISA”
H3 Future Creative Studio Launch
H3 Future introduces Elevate
H3 Future 2024 Half Year results
H3 CFO appointment: Sharjeel Suleman to join Future
H3 Future Re-Organises Operating Structure Into Three Core Divisions With Creation Of New B2C Unit
H3 SmartBrief marks 25 years of B2B innovation
H3 Future unveils cutting-edge ad effectiveness measurement
H3 FUTURE ANNOUNCES FY23 RESULTS
H3 Future PLC continues Operation: Future Gives Back with Bassaleg School, Newport
H3 woman&home Launches Wine Club with Naked Wines
H3 Future launches Future Context for advertisers
H6 Explore
H6 Legal
NAV_HEADER_HEADING_REPEATED_FOOTER The Global Platform For Specialist Media – Future (https://futureplc.com/about/)
Title

The Global Platform For Specialist Media – Future

Meta

We stand at the forefront of content creation and audience engagement, our success is underpinned by innovative technology and powerful data.

H1 WE ARE THE GLOBAL PLATFORM FOR SPECIALIST MEDIA
H2 OUR IMPRESSIVE REACH
H2 40 years of connecting people to their passions
H2 WHAT SETS US APART
H2 Breadth of our content expertise
H2 Our valuable communities
H2 Underpinned by cutting-edge technology
H2 Our values shape who we are
H3 479M
H3 226M
H3 221M
H3 16M
H3 3.1B
H3 2M
H3 1.5M
H3 1,000+
H3 1 in 3
H3 41B
H3 Vanilla
H3 Hawk
H3 Aperture
H3 SmartBrief
H3 Hybrid
H3 Kiosq
H3 Passionate
H3 Resourceful
H3 Collaborative
H3 Results-driven
H3 Innovative
H3 FUTURE CAREERS
H3 Our responsibility, Our Future
H3 OUR INNOVATIVE ADVERTISING SOLUTIONS
H4 1985
H4 1992
H4 1993
H4 1999
H4 2000
H4 2001
H4 2007
H4 2013
H4 2018
H4 2020
H4 2021
H4 2022
H4 2023
H4 2025
H4 01
H4 02
H4 03
H4 04
H4 05
H4 06
H4 01
H4 02
H4 03
H4 04
H4 05
H6 Explore
H6 Legal
NAV_HEADER_HEADING_REPEATED_FOOTER Our leading media brands – Future (https://futureplc.com/our-brands/)
Title

Our leading media brands – Future

Meta

Future leading media brands connect millions of people worldwide and provide them with trusted, expert content.

H1 Our Brands
H2 Discover Our Leading Brands
H2 Our Verticals
H3 Marie Claire US Audience Reach:
H3 GoCompare Audience Reach:
H3 Tom's Guide Audience Reach:
H3 PC Gamer Audience Reach:
H3 The Week Audience Reach:
H3 TechRadar Audience Reach:
H3 Who What Wear Audience Reach:
H3 Homes & Gardens Audience Reach:
H3 GamesRadar+ Audience Reach:
H3 Kiplinger Audience Reach:
H3 Country Life Audience Reach:
H3 T3 Audience Reach:
H3 woman&home Audience Reach:
H3 Decanter Audience Reach:
H3 What Hi-Fi? Audience Reach:
H3 Cyclingnews Audience Reach:
H3 MoneyWeek Audience Reach:
H3 Wallpaper* Audience Reach:
H3 Guitar World Audience Reach:
H3 Creative Bloq Audience Reach:
H3 The Field Audience Reach:
H3 PC Gaming Show Audience Reach:
H3 Tom's Hardware Audience Reach:
H3 Ideal Home Audience Reach:
H3 SmartBrief Audience Reach:
H3 CinemaBlend Audience Reach:
H3 Louder Audience Reach:
H3 What's on TV Audience Reach:
H3 Future Games Show Audience Reach:
H3 Space.com Audience Reach:
H3 FourFourTwo Audience Reach:
H3 Woman's Weekly Audience Reach:
H3 Windows Central Audience Reach:
H3 The Week Junior Audience Reach:
H3 Golf Monthly Audience Reach:
H3 Horse & Hound Audience Reach:
H3 Live Science Audience Reach:
H3 Livingetc Audience Reach:
H3 Digital Camera World Audience Reach:
H3 Woman's Own Audience Reach:
H3 WhatCulture Audience Reach:
H3 PetsRadar Audience Reach:
H3 Rugby World Audience Reach:
H3 SFX Audience Reach:
H3 Practical Caravan Audience Reach:
H3 Yachting World Audience Reach:
H3 Country Homes & Interiors Audience Reach:
H3 Cycling Weekly Audience Reach:
H3 Classic Rock Audience Reach:
H3 Marie Claire UK Audience Reach:
H3 A-Z
H3 B2B
H3 Events & Awards
H3 Fashion & Beauty
H3 Gaming & Entertainment
H3 Homes
H3 Lifestyle
H3 Luxury
H3 Music
H3 News & Knowledge
H3 Photo & Design
H3 Social
H3 Sports
H3 Tech
H3 Wealth & Finance
H6 Explore
H6 Legal
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://futureplc.com) Global Leader in Specialist Media – Future
[H2] WE'RE HOME TO BRANDS THAT IGNITE PASSIONS

As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

Through our specialist websites, magazines, events, newsletters, and social spaces, we connect with 1 in 3 adults each month, making us a leading destination for passionate and high-intent audiences worldwide.

[H2] Our Brands
We connect millions worldwide with their passions through our unique portfolio of specialist media brands. Spanning technology, gaming, fashion, lifestyle, sports, finance, B2B and more, our industry-leading brands offer captivating content and unparalleled expertise.
The definitive choice for everything entertainment.The definitive choice for everything entertainment.
Intelligent stories for the curious mind. Intelligent stories for the curious mind.
The world centre of cyclingThe world centre of cycling
The Games, Movies, TV & Comics You Love.The Games, Movies, TV & Comics You Love.
The comparison service dedicated to helping people choose better.The comparison service dedicated to helping people choose better.
The online destination for guitarists.The online destination for guitarists.
The art of living beautifully.The art of living beautifully.
Personal finance advice, analysis & business forecasts.Personal finance advice, analysis & business forecasts.
Power, Purpose and Style.Power, Purpose and Style.
The global authority on PC games.The global authority on PC games.
The need-to-know industry news and analysis that leaders rely on to get ahead — and stay there.The need-to-know industry news and analysis that leaders rely on to get ahead — and stay there.
Something amazing every day.Something amazing every day.
The latest technology news and reviews, covering computing, entertainment, gadgets and more.The latest technology news and reviews, covering computing, entertainment, gadgets and more.
Open. Every Issue.Open. Every Issue.
Upgrade your life.Upgrade your life.
Wallpaper* is at the forefront of the global creative community.Wallpaper* is at the forefront of the global creative community.
Making style accessible to women everywhere.Making style accessible to women everywhere.
Championing women and helping them live their best lives.Championing women and helping them live their best lives.

Discover all Future brands

[H1] Our latest news
Explore our news and thought leadership, from groundbreaking product launches and major milestones to cutting-edge audience insights. Stay ahead with the latest updates from Future's global expert teams.

Investor NewsMay 14 2026
[H3] Future Announces Half Year Results
BlogApril 22 2026
[H3] Wallpaper* brings back its iconic, pocket-sized Travel Guides, reimagined for today’s design-conscious traveller
BlogApril 15 2026
[H3] Tom’s Guide Relaunches With Smarter Shopping Tools, Expert Q&As and Expanded Video Strategy
NewsMarch 17 2026
[H3] Future Introduces ‘Helix’: An Audience Intelligence Engine Built on Precision, Prescription & Performance
Investor NewsJanuary 22 2026
[H3] Future Acquires SheerLuxe
BlogNovember 13 2025
[H3] Michael Peralta Joins Future as Chief Revenue Officer
NewsSeptember 23 2025
[H3] Collab is Here: Future Forges New Partnerships Between Digital Creators and Trusted Media Brands

Read all our news
3390 chars
SUB-PAGE (https://futureplc.com/news/) News Archives – Future
[H2] News
BlogInvestor NewsResearchInvestor NewsJanuary 22 2026
[H3] Future Acquires SheerLuxe
BlogOctober 22 2025
[H3] Introducing ‘Who What Wear Parents’
NewsSeptember 17 2025
[H3] Capturing the Wild: The Week Junior (UK) Science+Nature Photo Contest Winners
NewsSeptember 3 2025
[H3] The AI Tipping Point: New Research from Future Shows AI is Already Part of Daily Life, Whether Consumers Realize It or Not
NewsAugust 28 2025
[H3] Introducing the woman&home Amazing Women Awards 2025, in association with NHS Charities Together
NewsJuly 14 2025
[H3] Future Moves into Retail Media with Ocado Ads
NewsJuly 2 2025
[H3] Future Unveils Advisor AI
NewsMarch 27 2025
[H3] Future Leans Into Commerce Expertise With Shoppable Ad Solutions
NewsMarch 14 2025
[H3] Future Launches Knowledge for the Videogame Industry
NewsJanuary 30 2025
[H3] Kevin Li Ying Appointed Future CEO
NewsDecember 5 2024
[H3] Future Announces FY 2024 Results
NewsOctober 15 2024
[H3] Future Launches Future Content Hub
NewsOctober 1 2024
[H3] Who What Wear Introduces AI-Powered Shopping With “ISA”
NewsJuly 11 2024
[H3] Future Creative Studio Launch
NewsJune 3 2024
[H3] Future introduces Elevate
NewsMay 16 2024
[H3] Future 2024 Half Year results
NewsMay 3 2024
[H3] CFO appointment: Sharjeel Suleman to join Future
NewsFebruary 23 2024
[H3] Future Re-Organises Operating Structure Into Three Core Divisions With Creation Of New B2C Unit
NewsJanuary 18 2024
[H3] SmartBrief marks 25 years of B2B innovation
NewsJanuary 8 2024
[H3] Future unveils cutting-edge ad effectiveness measurement
NewsDecember 7 2023
[H3] FUTURE ANNOUNCES FY23 RESULTS
NewsNovember 24 2023
[H3] Future PLC continues Operation: Future Gives Back with Bassaleg School, Newport
NewsOctober 26 2023
[H3] woman&home Launches Wine Club with Naked Wines
NewsOctober 16 2023
[H3] Future launches Future Context for advertisers
1871 chars
SUB-PAGE (https://futureplc.com/about/) The Global Platform For Specialist Media – Future
[H1] WE ARE THE GLOBAL PLATFORM FOR SPECIALIST MEDIA
As a global leader in specialist media, we deliver trusted, expert content across our market-leading brands. From influential websites and magazines to captivating events and social spaces, we stand at the forefront of content creation and audience engagement, all underpinned by innovative technology and powerful data.

[H2] OUR IMPRESSIVE REACH
From one print magazine, we've grown into a global media powerhouse. We have an impressive track record of expanding our audience across channels, now connecting with millions worldwide at every touchpoint.

[H3] 479M
People reached through our expert content
[H3] 226M
Website users
[H3] 221M
Social followers
[H3] 16M
Newsletter subscribers

[H2] 40 years of connecting people to their passions

We’ve grown from one magazine in 1985 to over 200 multiplatform brands today. Our growth has been fuelled by our passion and expertise. Scroll through the highlights of our journey so far.

[H4] 1985
Future founded by Chris Anderson. Launched with print magazine Amstrad Action to share knowledge and passion for cutting-edge technology.

[H4] 1992
Future’s first event takes place, the Future Entertainment Show, attracting 55,000 attendees.

[H4] 1993
PC Gamer and Edge gaming magazines launch. Edge wins industry magazine of the year after just four issues.

[H4] 1999
Future listed on the London Stock Exchange, highlighting our continued growth.

[H4] 2000
GamesRadar+ launched and quickly grows to become one of the world’s largest gaming interest websites.

[H4] 2001
Future’s first websites launched to accompany its print magazines, the beginnings of our digital publishing leadership.

[H4] 2007
TechRadar launched, rapidly becoming one of the largest websites guiding consumer technology purchase decisions.

[H4] 2013
Hawk, Future’s proprietary eCommerce platform, launched to create a seamless purchase decision process for online audiences.

[H4] 2018
Future acquired several specialist media companies to expand its reach in the US and becomes the world’s largest technology publisher.

[H4] 2020
Future acquires TI Media, becoming the UK’s biggest magazine publisher and extending its expertise in lifestyle and sports publishing.

[H4] 2021
Future acquires Go.Compare and Mozo, becoming a leader in price comparison technology and data
Flagship brands, including Marie Claire US, The Week and Kiplinger, join the portfolio and enhance Future’s reach with US audiences.

[H4] 2022
Launch of Aperture, Future’s market-leading Audience Data Platform allowing precise audience targeting across its vast portfolio.

[H4] 2023
Future establishes its fashion and beauty leadership with the acquisition of digital fashion brand Who What Wear.

[H4] 2025
Now with 200 brands in the portfolio, Future has cemented its leadership as a top publisher in key categories. Check out Future’s latest innovation on our News page

[H2] WHAT SETS US APART

[H2] Breadth of our content expertise
Our brands create expert, authoritative, and trustworthy content across diverse industries and channels. As AI-generated content and misinformation proliferate online, our specialist content becomes increasingly vital. Our industry-leading editors and producers craft engaging content for every consumer touchpoint.

[H4]
[H3] 3.1B
Video views every year
[H4]
[H3] 2M
Articles created every month
[H4]
[H3] 1.5M
Print circulation
[H4]
[H3] 1,000+
In-house editorial experts

[H2] Our valuable communities
We build valuable communities around every passion and profession we serve. Consumers and professionals trust our guidance for their purchase decisions, while advertisers partner with us to effectively reach these valuable audiences through the power of our content and innovative technology.

[H4]
[H3] 1 in 3
Adults engage with our content
[H4]
[H3] 41B
Ad impressions served every year

[H2] Underpinned by cutting-edge technology
Our unique portfolio of leading brands is powered by best-in-class technology and data solutions, meticulously crafted to elevate every aspect of our work. Our in-house engineers, data scientists, and product teams are the innovators behind these leading tools, which enhance user experiences, streamline content creation, and precisely provide our valuable audiences with relevant content, while significantly improving advertising outcomes.

[H4] 01
[H3] Vanilla
Our expert-built content management system managing the premium content across Future's vast portfolio of websites
[H4] 02
[H3] Hawk
Our industry-leading price comparison, eCommerce and affiliate technology that creates a seamless online purchase decision process
[H4] 03
[H3] Aperture
Our intelligent audience data platform unifying the diverse datasets across Future for unparalleled audience targeting
[H4] 04
[H3] SmartBrief
Our email curation and delivery platform, offering granular email audience targeting and innovative email advertising
[H4] 05
[H3] Hybrid
Our innovative advertising stack delivering enhanced yield management
[H4] 06
[H3] Kiosq
Our proprietary reusable paywall service for precise monetisation of our gated expert editorial content

[H2] Our values shape who we are
Shared values define our success. They shape our vision and culture, and foster long-term success by creating a strong and positive identity for Future.

[H4] 01
[H3] Passionate
We are passionate about our brands and serving our audiences, partners, and communities.
[H4] 02
[H3] Resourceful
We find ways to figure things out and solve problems with skill and creativity.
[H4] 03
[H3] Collaborative
We are one team and foster a supportive culture where open communication, debate, and teamwork are paramount.
[H4] 04
[H3] Results-driven
We are focused on hitting our goals, delivering on promises, and are relentless in the pursuit of success.
[H4] 05
[H3] Innovative
We aspire to be thought-leaders, constantly challenging the status quo of our industry, and embrace experimentation to find better ways of doing things.

[H2]

[H3] FUTURE CAREERS
We’ve got ambitious plans to unlock new growth opportunities – and we’re looking for driven people who want to join us.
[H3] Our responsibility, Our Future
We’re committed to inspiring change within our communities and making a positive societal impact. We are taking action to ensure we build a sustainable future for the planet
[H3] OUR INNOVATIVE ADVERTISING SOLUTIONS
We’re one step ahead when connecting advertisers to passionate, highly engaged audiences. We deliver innovative through-the-funnel advertising solutions that drive real results.
6763 chars
SUB-PAGE (https://futureplc.com/our-brands/) Our leading media brands – Future
[H1] Our Brands
Every day, our brands connect millions of people worldwide
with their passions and provide them with trusted, expert
content. With one in three people engaging with a Future
brand, we reach valuable audiences across key industries.

[H2] Discover Our Leading Brands
We've built a powerful portfolio of 170+ specialist media brands, spanning key industries - technology, gaming, entertainment, fashion, lifestyle, sports, finance, B2B and beyond.

Explore our key brands and industries we serve below. Or, use our convenient filter to pinpoint each sector where we have deep expertise.

Power, Purpose and Style.Power, Purpose and Style.

Fuelling discovery of fashion, beauty and career, and delivering social conscious journalism. Marie Claire is a flagship brand for women’s and is authentically committed to celebrating the richness and scope of women’s lives. Aiming to entertain and educate, it combines thought-provoking features, inspirational fashion and innovative beauty content.

[H3] Marie Claire US Audience Reach:
6.1MMonthly Users8.9MSocial Followers
Visit the brand

The comparison service dedicated to helping people choose better.The comparison service dedicated to helping people choose better.

Go.Compare is the particularly picky comparison site. Helping you compare the cost and features of insurance policies, financial products, energy tariffs and more.

[H3] GoCompare Audience Reach:
2.6MMonthly Users112.9KSocial Followers
Visit the brand

Upgrade your life.Upgrade your life.

Putting consumer goals and ambitions first, providing the information and tools to help everyone find great products easily and solving problems when they arise, Tom’s Guide is the destination for all things consumer tech and beyond.

[H3] Tom's Guide Audience Reach:
20.5MMonthly Users826KSocial Followers267.1KNewsletter Subscribers
Visit the brand
Download Media Kit

The global authority on PC games.The global authority on PC games.

PC Gamer is the biggest dedicated PC gaming website in the world. Covering PC gaming for over 30 years, PC Gamer delivers around-the-clock news, features, eSports coverage, hardware testing and game reviews. PC Gamer also produces the PC Gaming Show, as well as monthly global print editions.

[H3] PC Gamer Audience Reach:
10.5MMonthly Users7.6MSocial Followers
Visit the brand
Subscribe

All you need to know about everything that matters.All you need to know about everything that matters.

The Week is for readers who want to know what’s going on in the world, without having to read several daily newspapers or get wrapped up in the endless news cycle. For every important story, our editors carefully select commentary from all sides of the debate and artfully stitch them together into one concise read. By showing you every perspective, we enable you to form your own opinion.

[H3] The Week Audience Reach:
1.8MMonthly Users788KSocial Followers1.1MNewsletter Subscribers121.5KPrint Circulation
Visit the brand
Subscribe

The latest technology news and reviews, covering computing, entertainment, gadgets and more.The latest technology news and reviews, covering computing, entertainment, gadgets and more.

The world of technology has never been more exciting – and TechRadar helps up to 30 million people around the globe find and use the tech they love every month.

[H3] TechRadar Audience Reach:
17.2MMonthly Users2.3MSocial Followers201.9KNewsletter Subscribers
Visit the brand

Making style accessible to women everywhere.Making style accessible to women everywhere.

Who What Wear — the go-to destination for shopping, fashion, and beauty on demand — is changing the way women feel about fashion and beauty by championing the idea that style is inclusive and attainable by all.

[H3] Who What Wear Audience Reach:
6.8MMonthly Users13MSocial Followers455KNewsletter Subscribers
Visit the brand

The art of living beautifully.The art of living beautifully.

At Homes & Gardens, we believe that home is everything, and it is our mission is to help people confidently create a place where life’s most magical moments can unfold. And with more than 100 years of expertise, we know what truly stands the test of time. As the only media brand that blends design aspiration with actionable advice, we not only inspire you to create stunning spaces but also guide you in enjoying and maintaining them. Because that really is the art of living beautifully.

[H3] Homes & Gardens Audience Reach:
5.5MMonthly Users3.5MSocial Followers
Visit the brand
Subscribe

The Games, Movies, TV & Comics You Love.The Games, Movies, TV & Comics You Love.

GamesRadar+ delivers daily news, previews and reviews of all the best games, movies and TV, and helps its audience decide how to spend their money and their time.

[H3] GamesRadar+ Audience Reach:
11.2MMonthly Users3.1MSocial Followers
Visit the brand

Personal finance advice, analysis & business forecasts.Personal finance advice, analysis & business forecasts.

For more than a century, Kiplinger has provided personal finance insights, investing advice, and business forecasts to readers looking to improve their financial security and understanding. From the fundamentals of finances to the need-to-knows of retirement, Kiplinger offers advice for readers spanning all stages of life.

[H3] Kiplinger Audience Reach:
3.6MMonthly Users250KSocial Followers
Visit the brand
Subscribe

Intelligent stories for the curious mind. Intelligent stories for the curious mind.

For the last 128 years Country Life has provided expert coverage of country house architecture, fine art, gardens, gardening, food and drink and dogs, as well as celebrating the people who are integral to its landscape. The magazine is world-famous for advertising the most beautiful country houses for sale in Britain and abroad, and has been guest-edited by HRH King Charles not once but twice.

[H3] Country Life Audience Reach:
844KMonthly Users509KSocial Followers
Visit the brand
Subscribe

Smarter Living Since 1996.Smarter Living Since 1996.

T3’s mission is to seek out and showcase beautiful things that help you live a smarter, better life. To do this, we curate the latest tech, home, outdoors and lifestyle products to ensure you only ever buy the best of the best—things you’ll cherish and enjoy using.

[H3] T3 Audience Reach:
3.1MMonthly Users446KSocial Followers40.9KNewsletter Subscribers28.4KPrint Circulation
Visit the brand

Championing women and helping them live their best lives.Championing women and helping them live their best lives.

A leading women’s lifestyle brand, supporting and inspiring women in the same way the magazine has done for nearly 100 years. Keeping women informed on the subjects that matter to them, so they can live smarter, healthier and happier lives.

[H3] woman&home Audience Reach:
3.1MMonthly Users2.2MSocial Followers155KPrint Circulation
Visit the brand
Subscribe

Passionate about wine since 1975.Passionate about wine since 1975.

Decanter is the world’s leading wine media brand. Engaging with wine lovers in more than 100 countries around the globe, we provide authoritative content, independent advice and inspirational events and competitions.

[H3] Decanter Audience Reach:
450.9KMonthly Users656.4KSocial Followers
Visit the brand
Subscribe

The World's #1 Tech Buyer's Guide.The World's #1 Tech Buyer's Guide.

Specialising in the best of the best in all things audio, TV and home entertainment, and the source for the most trusted audio-visual reviews. If it’s not on What Hi-Fi?, it’s not worth your time.

[H3] What Hi-Fi? Audience Reach:
3.3MMonthly Users337KSocial Followers70.6KNewsletter Subscribers
Visit the brand
Subscribe

The world centre of cyclingThe world centre of cycling

Providing news, race results, tech, live race coverage, interviews and more, Cyclingnews is the first port of call for any passionate cycling fan.

[H3] Cyclingnews Audience Reach:
2.5MMonthly Users1.1MSocial Followers
Visit the brand

News, insight and expert analysis you can profit from.News, insight and expert analysis you can profit from.

MoneyWeek is designed specifically to help investors make the most of their money. With the benefit of our insight and vision, readers can become better informed, smarter investors. Connecting market intelligence with economic analysis to give our audience clear, concise and practical advice.

[H3] MoneyWeek Audience Reach:
845.7KMonthly Users375.8KSocial Followers176.9KNewsletter Subscribers40.8KPrint Circulation
Visit the brand

Wallpaper* is at the forefront of the global creative community.Wallpaper* is at the forefront of the global creative community.

International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine, leading the way in architecture, design, art, entertaining, beauty & grooming, transport, technology, fashion, and watches & jewellery.

[H3] Wallpaper* Audience Reach:
920.2KMonthly Users5.1MSocial Followers
Visit the brand
Subscribe

The online destination for guitarists.The online destination for guitarists.

As the purveyor of the guitar lifestyle, Guitar World engages a passionate audience of guitar fans with an entertaining and insightful take on the mojo of guitar. For over 35 years, GW has served avid guitarists from around the world. Big, loud, and never backing down, Guitar World dominates the guitar dialog as the world’s largest multimedia guitar platform.

[H3] Guitar World Audience Reach:
4MMonthly Users3.4MSocial Followers
Visit the brand
Subscribe

Where creativity meets technology.Where creativity meets technology.

Where creativity meets technology. We’re the world’s leading art and design site, and deliver a daily mix of news, advice and inspiration for creative people: including digital and traditional artists, graphic designers, 3D and VFX artists, illustrators, web designers, crafters and more.
[H3] Creative Bloq Audience Reach:
1.5MMonthly Users805KSocial Followers
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The Field is Britain's best-selling field sports magazine. The Field is Britain's best-selling field sports magazine.

It is the best place to read about country and field sports and country lifestyle: hunting, fishing, shooting, game recipes, gun dog training and more.

[H3] The Field Audience Reach:
47.4KMonthly Users115KSocial Followers18.7KPrint Circulation
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The world's biggest annual PC gaming showcase.The world's biggest annual PC gaming showcase.

Twice yearly, the PC Gaming Show celebrates and showcases exclusive announcements, trailers and discussion from many of the PC’s most exciting developers and projects. Our independent virtual press conference gives brands the opportunity to celebrate the platform with a community of millions of active and engaged gamers, press, and industry VIPs.
[H3] PC Gaming Show Audience Reach:
123M+Page Views
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For the hardcore PC enthusiast - helping you buy the best hardware and build the best PCFor the hardcore PC enthusiast - helping you buy the best hardware and build the best PC

Whether building a PC, buying a laptop, or learning how to create robots for their kids, readers will find all they need to know about computing, new technologies and web services on Tom’s Hardware.

[H3] Tom's Hardware Audience Reach:
9.9MMonthly Users538KSocial Followers98.4KNewsletter Subscribers
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The home of great ideas for more than 100 years.The home of great ideas for more than 100 years.

Ideal Home is your one-stop-shop for all things interiors. We’re here to make the best home design accessible to everyone, and our unique formula of decorating ideas and inspiration plus practical expert advice and solutions is on hand to help you enjoy a happier, healthier, better designed home.

[H3] Ideal Home Audience Reach:
2.1MMonthly Users5.4MSocial Followers65.7KNewsletter Subscribers73.7KPrint Circulation
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The need-to-know industry news and analysis that leaders rely on to get ahead — and stay there.The need-to-know industry news and analysis that leaders rely on to get ahead — and stay there.

SmartBrief’s industry newsletters are designed to help professionals cut through the noise and access all the info they need — and none they don’t — to move their business and industry forward. Curated newsletters capture the most meaningful content of the day in niche industry segments, giving readers a one-stop shop for the information that matters most. The result is a highly engaged, loyal readership of people who depend on SmartBrief to thrive at work.

[H3] SmartBrief Audience Reach:
7MNewsletter Subscribers
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The definitive choice for everything entertainment.The definitive choice for everything entertainment.

Providing the latest news, in-depth reviews and expert opinion on all the latest movies and TV shows, it’s a constantly updated hub for fans to explore and discuss the best that cinema and streaming has to offer.

[H3] CinemaBlend Audience Reach:
6.5MMonthly Users3.9MSocial Followers33KNewsletter Subscribers
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The definitive guide to rock, metal and alternative music & culture.The definitive guide to rock, metal and alternative music & culture.

Breaking news, in-depth reviews, exclusive interviews, videos and more from the worlds of indie, hard rock, alt.rock, metal, punk and everything in between. If you’re a music fan, Louder is your one-stop destination for everything you need to know about the stuff you really care about.

[H3] Louder Audience Reach:
3.9MMonthly Users232KSocial Followers15KNewsletter Subscribers
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What’s on TV’s mission ensures readers have the best possible TV viewing experience. What’s on TV’s mission ensures readers have the best possible TV viewing experience.

Whether it’s Freeview, Sky or Virgin, Netflix or Amazon Prime, their in-the-know articles and behind-the-scenes access to the stars ensures content is relevant, informative and unmissable.

[H3] What's on TV Audience Reach:
211KSocial Followers515.8KPrint Circulation
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A video broadcast series delivering previews of all the biggest console, mobile and PC games. A video broadcast series delivering previews of all the biggest console, mobile and PC games.

FGS reaches millions of gamers and is broadcast three times a year as a 90-minute live stream on Twitch, YouTube, Facebook, Twitter and across GamesRadar+, PC Gamer and Future’s Technology sites.

[H3] Future Games Show Audience Reach:
564KSocial Followers
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Watch this summer's show

Something amazing every day.Something amazing eve
15000 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
32Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
/ (home) 4 0
/news/ 4 0
/about/ 2 0
/our-brands/ 22 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://futureplc.com/",
            "url": "https://futureplc.com/",
            "name": "Global Leader in Specialist Media - Future",
            "isPartOf": {
                "@id": "https://futureplc.com/#website"
            },
            "about": {
                "@id": "https://futureplc.com/#organization"
            },
            "datePublished": "2021-08-03T10:33:49+00:00",
            "dateModified": "2026-05-14T11:41:08+00:00",
            "description": "We are Future, the global platform for specialist media, home to some of the world's most popular media brands and expert content.",
            "breadcrumb": {
                "@id": "https://futureplc.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://futureplc.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://futureplc.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://futureplc.com/#website",
            "url": "https://futureplc.com/",
            "name": "Future",
            "description": "Global Leader in Specialist Media",
            "publisher": {
                "@id": "https://futureplc.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://futureplc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://futureplc.com/#organization",
            "name": "Future PLC",
            "url": "https://futureplc.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://futureplc.com/#/schema/logo/image/",
                "url": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
                "contentUrl": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
                "width": 840,
                "height": 393,
                "caption": "Future PLC"
            },
            "image": {
                "@id": "https://futureplc.com/#/schema/logo/image/"
            }
        }
    ]
}
/news/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://futureplc.com/news/",
            "url": "https://futureplc.com/news/",
            "name": "News Archives - Future",
            "isPartOf": {
                "@id": "https://futureplc.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://futureplc.com/news/#primaryimage"
            },
            "image": {
                "@id": "https://futureplc.com/news/#primaryimage"
            },
            "thumbnailUrl": "https://futureplc.com/wp-content/uploads/2026/05/Future-Logo-e1750173086282.jpg",
            "breadcrumb": {
                "@id": "https://futureplc.com/news/#breadcrumb"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://futureplc.com/news/#primaryimage",
            "url": "https://futureplc.com/wp-content/uploads/2026/05/Future-Logo-e1750173086282.jpg",
            "contentUrl": "https://futureplc.com/wp-content/uploads/2026/05/Future-Logo-e1750173086282.jpg",
            "width": 914,
            "height": 539
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://futureplc.com/news/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://futureplc.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "News"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://futureplc.com/#website",
            "url": "https://futureplc.com/",
            "name": "Future",
            "description": "Global Leader in Specialist Media",
            "publisher": {
                "@id": "https://futureplc.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://futureplc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://futureplc.com/#organization",
            "name": "Future PLC",
            "url": "https://futureplc.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://futureplc.com/#/schema/logo/image/",
                "url": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
                "contentUrl": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
                "width": 840,
                "height": 393,
                "caption": "Future PLC"
            },
            "image": {
                "@id": "https://futureplc.com/#/schema/logo/image/"
            }
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://futureplc.com/about/",
            "url": "https://futureplc.com/about/",
            "name": "The Global Platform For Specialist Media - Future",
            "isPartOf": {
                "@id": "https://futureplc.com/#website"
            },
            "datePublished": "2021-08-03T16:36:31+00:00",
            "dateModified": "2025-07-03T14:27:22+00:00",
            "description": "We stand at the forefront of content creation and audience engagement, our success is underpinned by innovative technology and powerful data.",
            "breadcrumb": {
                "@id": "https://futureplc.com/about/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://futureplc.com/about/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://futureplc.com/about/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://futureplc.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://futureplc.com/#website",
            "url": "https://futureplc.com/",
            "name": "Future",
            "description": "Global Leader in Specialist Media",
            "publisher": {
                "@id": "https://futureplc.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://futureplc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://futureplc.com/#organization",
            "name": "Future PLC",
            "url": "https://futureplc.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://futureplc.com/#/schema/logo/image/",
                "url": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
                "contentUrl": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
                "width": 840,
                "height": 393,
                "caption": "Future PLC"
            },
            "image": {
                "@id": "https://futureplc.com/#/schema/logo/image/"
            }
        }
    ]
}
/our-brands/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://futureplc.com/our-brands/",
            "url": "https://futureplc.com/our-brands/",
            "name": "Our leading media brands - Future",
            "isPartOf": {
                "@id": "https://futureplc.com/#website"
            },
            "datePublished": "2021-08-03T10:37:31+00:00",
            "dateModified": "2026-02-12T09:25:36+00:00",
            "description": "Future leading media brands connect millions of people worldwide and provide them with trusted, expert content.",
            "breadcrumb": {
                "@id": "https://futureplc.com/our-brands/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://futureplc.com/our-brands/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://futureplc.com/our-brands/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://futureplc.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Brands"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://futureplc.com/#website",
            "url": "https://futureplc.com/",
            "name": "Future",
            "description": "Global Leader in Specialist Media",
            "publisher": {
                "@id": "https://futureplc.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://futureplc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://futureplc.com/#organization",
            "name": "Future PLC",
            "url": "https://futureplc.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://futureplc.com/#/schema/logo/image/",
                "url": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
                "contentUrl": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
                "width": 840,
                "height": 393,
                "caption": "Future PLC"
            },
            "image": {
                "@id": "https://futureplc.com/#/schema/logo/image/"
            }
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Media, News & Publishing
34.7 Avg BS

Based on 830 businesses audited.

BS Detector

Media, News & Publishing BS: Future PLC (futureplc.com)

https://futureplc.com 📍 Industry: Media, News & Publishing
28 BS / 100

This is a high-substance corporate entity that successfully anchors its marketing ‘power words’ in decades of acquisition history and massive audience metrics. It is one of the rare sites where the ‘Information Density’ score is low because the content is actually useful rather than fluffy.

Info Density Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
13
65% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
4
27% BS

Integrate third-party audit links (e.g., Comscore or ABC) next to audience reach metrics to move from ‘Trust Theatre’ to ‘Verified Proof.’ Expand the JSON-LD to include Person schema for the executive team mentioned in the news and about sections. Replace generic ‘Our Values’ descriptors with specific examples of how those values were applied in recent acquisitions or product launches. Add outbound links to LSE investor relations to anchor the financial claims in regulatory truth.

The site is an exact match for the Media, News & Publishing category. The content revolves entirely around brand portfolios, audience reach metrics, and content creation technology like the Vanilla CMS and Hawk eCommerce platform.

“The score of 28 is driven primarily by Trust Theatre flags and technical schema gaps. The site loses 13 points in Trust and Proof due to a lack of external verification links for its massive internal metrics. Small penalties in Commodity Fingerprint (5) and Information Density (6) reflect the presence of some standard corporate 'value' fluff and marketing power-word headings.”

Verified Analysis Date: May 26, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation