Training Example: GO Healthy New Zealand – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Medical Devices, Pharma & Biotech
Generic Claims: advancing human health, breakthrough innovation, life-changing therapies, transforming patient outcomes…
Red Flags: FDA cleared used interchangeably with FDA approved, clinical claims without published study citations, breakthrough claims for incremental improvements, regulatory status implied but not specified…
Semantic Drift Patterns: homepage claims breakthrough but pipeline page shows preclinical only, FDA approved claims but only for one indication, marketed broadly, claims clinical evidence but links to poster presentations not published studies, claims global reach but regulatory approvals are single-market…
Proof Expectations: specific regulatory clearance numbers (FDA 510(k), CE, TGA), published clinical trial results with ClinicalTrials.gov registration, ISO 13485 and GMP certification details, peer-reviewed publication citations…

GO Healthy New Zealand

(https://gohealthy.co.nz) 📸 Data Snapshot: May 30, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE GO Healthy New Zealand | High-Strength Dietary Supplements (https://gohealthy.co.nz)
Title

GO Healthy New Zealand | High-Strength Dietary Supplements

Meta

Support your immune health, energy, and vitality with New Zealand's GO Healthy complex, high-strength dietary supplements. Explore our products.

H2 Main navigation
H2 Get more out of every day
H2  
H2 Most Popular Products
H2 Your Health, Our Passion
H2  
H2 Guided by Principles, Driven by Wellness
H2 Information
H2 Help
H2 Terms and Privacy
H2 Footer
H2 Social
H3 GO BILBERRY 30,000mg High Strength
H3 GO MUSSEL 19,000mg NEW ZEALAND GREEN LIPPED
H3 GO PROPOLIS 2,000mg 1-A-DAY HIGH STRENGTH
H3 GO ROYAL JELLY WITH 10-HDA 12mg
H4 QUALITY YOU CAN TRUST
H4 NEW ZEALAND MANUFACTURING/PACKING
H4 BACKED BY RESEARCH
H4 QUALITY INGREDIENTS
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Product list | GO Healthy New Zealand (https://gohealthy.co.nz/product-list/)
Title

Product list | GO Healthy New Zealand

Meta

GO Healthy celebrates individuality with products designed to support the unique health needs of everyone. Explore our range.

H1 GO Healthy Products
H2 Main navigation
H2 Information
H2 Help
H2 Terms and Privacy
H2 Footer
H2 Social
H3 GO GINKGO 9,000 +
H3 GO CHOLESTEROL SUPPORT
H3 GO CHAGA MUSHROOM ANTIOXIDANT
H3 GO ANTIBIOTIC SUPPORT PROBIOTIC
H3 GO D-MANNOSE
H3 GO LYSINE LIP COMPLEX
H3 GO ASHWAGANDHA 8,000 +
H3 GO GARCINIA GOLD
H3 GO STRESS SUPPORT
H3 GO CAPSIMAX 1-A-DAY
H3 GO PROSTATE SUPPORT
H3 GO MEN'S MULTI COMPLEX
H3 GO MAGNESIUM POWDER BLACKCURRANT
H3 GO BILBERRY 30,000mg High Strength
H3 GO MUSSEL 2,600mg NEW ZEALAND GREEN LIPPED
H3 GO MUSSEL 19,000mg NEW ZEALAND GREEN LIPPED
H3 GO SHARK CARTILAGE 750mg
H3 GO MUSSEL ULTRA 29,000mg GREEN LIPPED
H3 GO B COMPLEX
H3 GO CELERY 16,000
H3 GO Chromium 3,340mcg
H3 GO CO-Q10 160mg
H3 GO CO-Q10 300mg +
H3 GO CO-Q10 400mg + 1-A-DAY
H3 GO CO-ENZYME Q10 UBIQUINOL 100mg
H3 GO GRAPE SEED 60,000mg 1-A-DAY
H3 GO LECITHIN 1,500mg
H3 GO LIVER DETOX 1-A-DAY
H3 GO MILK THISTLE 50,000
H3 GO MULTI EVERYDAY
H3 GO WOMEN’S MULTI COMPLEX
H3 GO PROBIOTIC 75 BILLION 1-A-DAY
H3 GO PROBIOTIC 40 BILLION 1-A-DAY
H3 GO APPLE CIDER VINEGAR 1,000mg
H3 GO SLIPPERY ELM 500mg
H3 GO TURMERIC 30,000+ 1-A-DAY
H3 GO VISION SUPPORT 1-A-DAY
H3 GO SELENIUM 150mcg
H3 GO ROYAL JELLY WITH 10-HDA 12mg
H3 GO VITAMIN D3 1,000IU
H3 GO VITAMIN E 500IU + CO-Q10
H3 GO ZINC COMPLEX 1-A-DAY
H3 GO CO-Q10 450mg BIOACTIVE 1-A-DAY
H3 GO BEAUTIFUL SKIN COLLAGEN SUPPORT
H3 GO CRANBERRY 60,000 +
H3 GO FENUGREEK 3,000mg
H3 GO HAIR SKIN NAILS BEAUTY SUPPORT
H3 GO HORMONE SUPPORT
H3 GO IRON FOR WOMEN
H3 GO WOMAN PLUS
H3 GO CALCIUM 1-A-DAY
H3 GO PLACENTA 20,000mg
H3 GO GLUCOSAMINE + 1-A-DAY
H3 GO PROPOLIS 2,000mg 1-A-DAY HIGH STRENGTH
H3 GO SQUALENE 1,000mg
H3 GO COLLAGEN FOR BONE SUPPORT
H3 GO TURMERIC & GLUCOSAMINE 1-A-DAY
H3 GO EVENING PRIMROSE OIL 1,000mg
H3 GO FISH OIL 1-A-DAY + VITAMIN D3 1,000IU
H3 GO FISH OIL 1,500mg ODOURLESS
H3 GO FISH OIL 2,000mg ODOURLESS
H3 GO FLAXSEED OIL 1,500mg
H3 GO KRILL OIL 1,500mg 1-A-DAY
H3 GO HEMP SEED OIL 1,100mg NEW ZEALAND GROWN
H3 GO HEMP SEED OIL PLUS TURMERIC
H3 GO HEMP SEED OIL PLUS TART CHERRY AND 5-HTP
H3 GO MAN PLUS
H3 GO OYSTER + ZINC 1-A-DAY
H3 GO ALLERGY SUPPORT
H3 GO LYSINE 1,000mg
H3 GO OLIVE LEAF 20,000mg
H3 GO VIR-DEFENCE
H3 GO VITA-C 500mg CHEWABLE VITAMIN C ORANGE
H3 GO FLAXSEED OIL 1,000mg
H3 GO VITA-C 500mg CHEWABLE VITAMIN C BLACKCURRANT
H3 GO VITAMIN C + MĀNUKA HONEY CHEWABLES
H3 GO VITAMIN D3 1000IU 1-A-DAY PLUS
H3 GO 5-HTP 160mg 1-A-DAY
H3 GO ADRENAL SUPPORT
H3 GO CHERRY SLEEP
H3 GO KAVA 4,200mg 1-A-DAY
H3 GO MAGNESIUM 1-A-DAY
H3 GO MAGNESIUM 800
H3 GO MAGNESIUM SLEEP
H3 GO SLEEP SUPPORT
H3 GO APPLE CIDER VINEGAR 1000mg WITH CAPSIMAX
H3 GO KIDS VIR-DEFENCE IMMUNE
H3 GO KIDS VITAMIN C 260mg ORANGE
H3 GO KIDS VITAMIN C 260MG BLACKCURRANT
H3 GO VIR-DEFENCE EXTRA + ESTER-C®
H3 GO ESTER-C® + BIOFLAVONOIDS
H3 GO ESTER-C® HIGH STRENGTH + BIOFLAVONOIDS
H3 GO LION’S MANE MUSHROOM FOCUS
H3 GO REISHI MUSHROOM RELAX
H3 GO MUSHROOM IMMUNE COMPLEX
H3 GO MEN'S HAIR SKIN NAILS
H3 GO MEN'S LIBIDO SUPPORT
H3 GO MENO SUPPORT
H3 GO K2 75mcg Bone Care
H3 GO MĀNUKA HONEY UMF 5+
H3 GO MĀNUKA HONEY UMF 8+
H3 GO MĀNUKA HONEY UMF 12+
H3 GO MĀNUKA HONEY UMF 16+
H3 GO MĀNUKA HONEY UMF 20+
H3 GO MĀNUKA HONEY UMF 23+
H3 GO PRO ACTIVATED B COMPLEX
H3 GO PRO ASHWAGANDHA STRESS
H3 GO PRO EPA/DHA ADVANCED
H3 GO PRO FLORA SB
H3 GO PRO IRON FORTE
H3 GO PRO MAGNESIUM MUSCLE POWDER
H3 GO PRO MAGNESIUM SLEEP POWDER BLACKCURRANT
H3 GO PRO SAFFRON MOOD
H3 GO PRO LIPOSOMAL VITAMIN C
H3 GO PRO ASHWAGANDHA SLEEP
H3 GO ESTER-C® PLUS, VITAMIN C 500mg
H3 GO ESTER-C® PLUS, VITAMIN C 1,000mg
H3 GO BREATHE
H3 GO MAGNESIUM GLYCINATE
H3 GO GUT SOOTHE
H3 GO FOLATE & B12
H3 PRO DREAM SLEEP SUPPORT
H3 GO FLORA CARE
H3 GO CREATINE PLUS
H3 GO BEAUTY SKIN GLOW
H3 GO METABOLIC HEALTH SUPPORT
H3 GO CREATINE + MAGNESIUM
H3 GO BLOAT SUPPORT
H3 GO COQ10 300mg + PQQ 1-A-DAY
H3 PRO GINKGO 9,000 + 1-A-DAY
H4 We celebrate individuality with products designed to support the unique health needs of everyone.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Our Story | GO Healthy New Zealand Supplements (https://gohealthy.co.nz/story/)
Title

Our Story | GO Healthy New Zealand Supplements

Meta

At GO Healthy, we’re more than a dietary supplement company. We’re a community on a journey to well-being, committed to helping you thrive.

H1 Our Story
H2 Main navigation
H2 Proudly Founded in New Zealandand proud to lead*
H2 How we live and work every day
H2 Considered Formulations, Committed to Quality
H2  
H2 Meet our Naturopaths
H2 Information
H2 Help
H2 Terms and Privacy
H2 Footer
H2 Social
H3 Kerry Locatelli
H3 Michelle Irving
H4 At GO Healthy, we’re more than a dietary supplement company. We’re a communityon a journey to well-being, committed to helping you thrive.
H4 Put in the work
H4 Partner with Experts
H4 Be at your best
H4 Love what you do
H4 Laughter and wellness
H4 Naturopath – Bachelor Naturopathy, HPN level 1  
H4 Naturopath – Bachelor of Natural Medicine, Bachelor of Commerce  
NAV_HEADER_HEADING_REPEATED_FOOTER Article list | GO Healthy New Zealand (https://gohealthy.co.nz/learn/)
Title

Article list | GO Healthy New Zealand

Meta

At GO Healthy, we followed our passion to create a brand dedicated to help every body be their best selves by supporting their health and wellbeing.

H1 Learn
H2 Main navigation
H2 Information
H2 Help
H2 Terms and Privacy
H2 Footer
H2 Social
H3 Health Starts in the Gut
H3 Seasonal Allergens
H3 A Clear Change for GO Healthy
H3 A Fresh New Look for GO Healthy
H3 Tips to Support Mood Balance during Seasonal Changes
H3 Top Tips on Seasonal Fruits and Vegetables
H3 The health benefits of Ester-C® 
H3 A guide to support Menopause symptoms
H3 Tips to Support Weight Management
H3 Introducing our Functional Mushroom range
H3 Five ways to support your Joint Health
H3 GO Glucosamine 1-A-DAY – Joint Care
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://gohealthy.co.nz) GO Healthy New Zealand | High-Strength Dietary Supplements
[IMG: Get more out of every day]

[H2] Get more out of every day
Support your immune health, energy, and vitality with New Zealand's GO Healthy complex, high-strength dietary supplements.

Find A Product For You

New Zealand’s No.1 selling Dietary Supplement brand**Source: Circana (NZ) Ltd, NZ Grocery & NZ Pharmacy, Dietary Supplements by Brand,Value Sales, MAT Ending 18 September 2025.

[H2]
[H2] Most Popular Products

[H3]
GO BILBERRY 30,000mg High Strength

High strength support for eye health and vision, eye fatigue and eye strain, with Lutein.

[H3]
GO MUSSEL 19,000mg NEW ZEALAND GREEN LIPPED

Supports joint and cartilage health, and joint mobility with New Zealand Green Lipped Mussel, marine lipids plus Chondroitin.

[H3]
GO PROPOLIS 2,000mg 1-A-DAY HIGH STRENGTH

High Strength Propolis to support immune liver and spleen health related to its antioxidant and biological activity.

[H3]
GO ROYAL JELLY WITH 10-HDA 12mg

Contains B Vitamins, minerals, complete proteins, lipids and carbohydrates to support energy, vitality and immune system function.

See All Products

[IMG: Your Health,
 Our Passion]

[H2] Your Health, Our Passion
At GO Healthy, we followed our passion to create a brand dedicated to help every body be their best selves by supporting their health and wellbeing.
From humble beginnings, we’ve grown into New Zealand’s leading dietary supplement provider in pharmacies, committed to help every body live better, every day.
We celebrate the unique health needs of everyday New Zealanders, just as diverse as our landscape. We’re proud to support your wellness journey with products designed to let you thrive.

Our Story

[H2]
[H2] Guided by Principles, Driven by Wellness

[IMG: QUALITY YOU CAN TRUST]

[H4] QUALITY YOU CAN TRUST
We ensure every product is formulated and made to quality standards, with quality raw ingredients giving you peace of mind with every purchase.

[IMG: MADE IN NEW ZEALAND]

[H4] NEW ZEALAND MANUFACTURING/PACKING
Every product in our GO Healthy supplement range is proudly manufactured and/or packed in New Zealand from imported and local ingredients and always have been. We are proud to be Kiwi founded company.

[IMG: BACKEND BY SCIENCE]

[H4] BACKED BY RESEARCH
Our formulations are thoughtfully created by our in-house product development team using scientifically researched ingredients to ensure our dietary supplements support your general health and wellbeing.

[IMG: ALL NATURAL INGREDIENTS]

[H4] QUALITY INGREDIENTS
In every GO Healthy Capsule, Vege Capsule or Tablet, you’ll find only quality ingredients, blended to the required high-strength that are easy to swallow. Where possible we select bioavailable ingredients and convenient 1-A-DAY formulations.
3171 chars
SUB-PAGE (https://gohealthy.co.nz/product-list/) Product list | GO Healthy New Zealand
[H1] GO Healthy Products
[H4] We celebrate individuality with products designed to support the unique health needs of everyone.

[H3]
GO GINKGO 9,000 +

Supports mental clarity and focus. High strength formulation.

[H3]
GO CHOLESTEROL SUPPORT

Supports heart health and normal cholesterol levels in the blood stream. Plant sterols with Co-Q10 and Lecithin support while taking statins.

[H3]
GO CHAGA MUSHROOM ANTIOXIDANT

High strength functional mushroom extract that supports cellular health.

[H3]
GO ANTIBIOTIC SUPPORT PROBIOTIC

Helps restore good gut bacteria during and after medication.

[H3]
GO D-MANNOSE

Supports healthy urinary tract and bladder function. 1,200mg per 2 capsule dose.

[H3]
GO LYSINE LIP COMPLEX

Specifically formulated to help nourish and protect the lips. With Lysine and Olive leaf to support lip health and healing.

[H3]
GO ASHWAGANDHA 8,000 +

Ashwagandha supports to calm and soothe in times of physical and mental stress. Contains Shoden® the specialised form of Ashwagandha.

[H3]
GO GARCINIA GOLD

A stimulant free weight management formula that supports appetite management and helps to manage cravings.

[H3]
GO STRESS SUPPORT

Supports mood balance, calm, relaxation, mental clarity and focus without drowsiness.

[H3]
GO CAPSIMAX 1-A-DAY

Weight management support formula containing scientifically researched ingredient Capsimax®, Garcinia and Green Tea.

[H3]
GO PROSTATE SUPPORT

GO PROSTATE SUPPORT
Support for men 30+
High strength, 1-A-Day support

[H3]
GO MEN'S MULTI COMPLEX

Formulated for men, with 29 vitamins, minerals, herbs and antioxidants. Daily nutritional support for everyday health and wellbeing, mental clarity, mood balance, energy, stamina and vitality.

[H3]
GO MAGNESIUM POWDER BLACKCURRANT

Formulated to support nervous system health, helping to ease stress, tension and relax muscles.

[H3]
GO BILBERRY 30,000mg High Strength

High strength support for eye health and vision, eye fatigue and eye strain, with Lutein.

[H3]
GO MUSSEL 2,600mg NEW ZEALAND GREEN LIPPED

Supports cartilage health, healthy bones and joint health mobility.

[H3]
GO MUSSEL 19,000mg NEW ZEALAND GREEN LIPPED

Supports joint and cartilage health, and joint mobility with New Zealand Green Lipped Mussel, marine lipids plus Chondroitin.

[H3]
GO SHARK CARTILAGE 750mg

Contains Chondroitin, a complex molecule integral to the structure of cartilage and connective tissue to support joint health and mobility.

[H3]
GO MUSSEL ULTRA 29,000mg GREEN LIPPED

High strength, New Zealand sourced Mussel, supports joint health and cartilage mobility.

[H3]
GO B COMPLEX

Contains a blend of high strength B Vitamins to support energy production and nervous system function.

[H3]
GO CELERY 16,000

High strength Celery to support kidney function and fluid management health.

[H3]
GO Chromium 3,340mcg

Supports normal insulin function and healthy blood sugar.

[H3]
GO CO-Q10 160mg

Supports a healthy heart and energy production with antioxidant support.

[H3]
GO CO-Q10 300mg +

With Vitamin D3 1,000IU to support heart health, energy levels and energy production

[H3]
GO CO-Q10 400mg + 1-A-DAY

Supports heart health and energy production with organic Flaxseed Oil plus Vitamin D3 1,000IU

[H3]
GO CO-ENZYME Q10 UBIQUINOL 100mg

Contains Ubiquinol, supplied in the superior Kaneka Ubiquinol™ form. Ubiquinol is the active form of Co-Enzyme Q10 and supports heart health and energy levels.

[H3]
GO GRAPE SEED 60,000mg 1-A-DAY

High strength antioxidant that supports everyday health and wellbeing and the body's normal response to free radical damage.

[H3]
GO LECITHIN 1,500mg

High strength Lecithin supports the normal breakdown of fat in the digestive system, normal fat metabolism and liver function.

[H3]
GO LIVER DETOX 1-A-DAY

Supports liver health, normal detoxification and digestive health with Milk Thistle, Turmeric, Dandelion, Globe
Artichoke, Burdock and Grape Seed.

[H3]
GO MILK THISTLE 50,000

Supports healthy liver function and the body's ability to to deal with toxins and fight free radical damage.

[H3]
GO MULTI EVERYDAY

Quality, high strength daily support for energy levels, mood balance, mental clarity & normal metabolism

[H3]
GO WOMEN’S MULTI COMPLEX

Contains 29 vitamins, minerals, herbs and antioxidants. Formulated to support mental clarity, mood balance and energy

[H3]
GO PROBIOTIC 75 BILLION 1-A-DAY

High strength, shelf stable, broad spectrum probiotic with 12 superior and premium probiotic strains including scientifically researched HOWARU® restore probiotic blend

[H3]
GO PROBIOTIC 40 BILLION 1-A-DAY

Daily dose to support good gut bacteria when using antibiotics with Scientifically researched, shelf stable HOWARU® restore probiotic blend.

[H3]
GO APPLE CIDER VINEGAR 1,000mg

High strength with 350mg Acetic Acid per capsule. Contains beneficial bacteria “The Mother" and supports digestive health and detoxification.

[H3]
GO SLIPPERY ELM 500mg

Supports healthy digestion and helps to soothe the digestive tract in times of stress and discomfort.

[H3]
GO TURMERIC 30,000+ 1-A-DAY

A high strength dose of Turmeric with Bioperine for increased absorption. Supports general health and wellbeing.

[H3]
GO VISION SUPPORT 1-A-DAY

Complex eye formula with Bilberry 15,000mg. Supports eye health and vision

[H3]
GO SELENIUM 150mcg

Contains Selenium, an essential trace mineral in the maximum daily dose for New Zealand. Supports Immune health.

[H3]
GO ROYAL JELLY WITH 10-HDA 12mg

Contains B Vitamins, minerals, complete proteins, lipids and carbohydrates to support energy, vitality and immune system function.

[H3]
GO VITAMIN D3 1,000IU

Supports bone and immune system health. Maximum daily NZ dietary supplement dose*

[H3]
GO VITAMIN E 500IU + CO-Q10

Supports healthy hair, skin, nails, and cellular health.

[H3]
GO ZINC COMPLEX 1-A-DAY

High strength formula for men and women containing three different Zinc compounds to support Zinc absorption in the body, hair, skin, nails, joints, immune, nervous and reproduction system health.

[H3]
GO CO-Q10 450mg BIOACTIVE 1-A-DAY

Supports heart health and energy levels with high strength Co-Enzyme Q10, scientifically researched BioPerine®, Vitamin D3 and
concentrated Fish Oil with Omega-3

[H3]
GO BEAUTIFUL SKIN COLLAGEN SUPPORT

Contains scientifically studied Collactive® Marine Collagen to help support healthier looking skin and beauty from the inside out.

[H3]
GO CRANBERRY 60,000 +

Contains Cranberry plus other supporting nutrients to support Urinary Tract health.

[H3]
GO FENUGREEK 3,000mg

Helps support breastfeeding and lactation.

[H3]
GO HAIR SKIN NAILS BEAUTY SUPPORT

Beauty support formula with Marine Collagen plus Silica, Horsetail, Biotin and other supporting nutrients to support hair, skin and nail health.

[H3]
GO HORMONE SUPPORT

Supports balanced hormones and mood during menstrual cycles with Chaste Tree and Black Cohosh

[H3]
GO IRON FOR WOMEN

High strength Iron support With Folic Acid 300mcg plus other nutrients to support Iron absorption and health and wellbeing

[H3]
GO WOMAN PLUS

Supports healthy libido for women with high strength Horny Goat weed.

[H3]
GO CALCIUM 1-A-DAY

Contains 500mg of Elemental Calcium with Vitamin K2 plus Vitamin D3 to support calcium absorption and bone health.

[H3]
GO PLACENTA 20,000mg

Contains high strength Sheep Placenta to help support skin health and hydration.

[H3]
GO GLUCOSAMINE + 1-A-DAY

High strength joint support formula with scientifically studied Glucosamine Sulphate Potassium Chloride complex 1,500mg plus Chondroitin and other supporting nutrients.

[H3]
GO PROPOLIS 2,000mg 1-A-DAY HIGH STRENGTH

High Strength Propolis to support immune liver and spleen health related to its antioxidant and biological activity.

[H3]
GO SQUALENE 1,000mg

Skin health and moisture support from Shark liver oil. Shark-derived squalene is known for its moisturising properties.

[H3]
GO COLLAGEN FOR BONE SUPPORT

New Zealand sourced Marine Collagen. May help support healthy bones, connective tissue, and healthy skin.

[H3]
GO TURMERIC & GLUCOSAMINE 1-A-DAY

High strength Turmeric with Glucosamine. Supports joint comfort and mobility with BioPerine™ for increased absorption.

[H3]
GO EVENING PRIMROSE OIL 1,000mg

Contains Omega 6 Essential Fatty Acid to support healthy hair, skin and nails with pre-menstrual support.

[H3]
GO FISH OIL 1-A-DAY + VITAMIN D3 1,000IU

Concentrated Omega-3 with Vitamin D3 to support brain function, skin, heart and joint health.

[H3]
GO FISH OIL 1,500mg ODOURLESS

A good source of Omega 3 Essential Fatty Acids to support brain function, skin, heart and joint health.

[H3]
GO FISH OIL 2,000mg ODOURLESS

High strength Fish Oil. A good source of Omega 3 Essential Fatty Acids to support brain function, heart, skin and joint health.

[H3]
GO FLAXSEED OIL 1,500mg

Supports healthy hair, skin and nails as well as supporting joint health and mobility.
High strength source of Omega 3, 6, 9.Organic cold pressed Flaxseed Oil.

[H3]
GO KRILL OIL 1,500mg 1-A-DAY

High strength bio-available Omega 3 supports normal brain function, focus, mental clarity and cellular health. Also heart health and normal cholesterol levels.

[H3]
GO HEMP SEED OIL 1,100mg NEW ZEALAND GROWN

New Zealand Grown Hemp Seed Oil, a good source of Omega 3, 6 and 9 to support health, vitality, hair, skin, nails, and joints.

[H3]
GO HEMP SEED OIL PLUS TURMERIC

Supports flexibility and movement. All the goodness of Hemp Seed Oil combined with Turmeric, Ginger and Hyaluronic Acid.

[H3]
GO HEMP SEED OIL PLUS TART CHERRY AND 5-HTP

Supports sleep and calms the body. Extra virgin cold pressed Hemp Seed Oil, a source of Omega 3, 6 and 9, combined with Tart Cherry and 5-HTP.

[H3]
GO MAN PLUS

Libido and sexual function support with Horny Goat Weed and supporting nutrients.

[H3]
GO OYSTER + ZINC 1-A-DAY

Designed for men to support health and vitality as well as skin, bones, immune, nervous system, and reproductive system health.

[H3]
GO ALLERGY SUPPORT

Helps support with allergy and sinuses. A Horseradish and odourless garlic complex.

[H3]
GO LYSINE 1,000mg

Contains the essential amino acid Lysine in a high strength 1-A-DAY dose to support lip health in times of stress

[H3]
GO OLIVE LEAF 20,000mg

Helps support immune function and the body’s natural immune response to winter ills and chills, with Oleuropein.

[H3]
GO VIR-DEFENCE

High strength Olive Leaf Oleuropein 105mg, Echinacea, Garlic, Zinc and Vitamin C to support immune system health.

[H3]
GO VITA-C 500mg CHEWABLE VITAMIN C ORANGE

Support Immune health with these great tasting orange flavoured chewable tablets.

[H3]
GO FLAXSEED OIL 1,000mg

Supports healthy hair, skin and nails as well as supporting joint health.

[H3]
GO VITA-C 500mg CHEWABLE VITAMIN C BLACKCURRANT

Powerful antioxidant and immune support with two different forms of Vitamin C - blackcurrant flavoured chewable tablets.

[H3]
GO VITAMIN C + MĀNUKA HONEY CHEWABLES

GO VITAMIN C + MĀNUKA HONEY CHEWABLES Lemon flavoured, daily immune support. Supports healthy immune system.

[H3]
GO VITAMIN D3 1000IU 1-A-DAY PLUS

A high strength, triple ingredient immune formula with Vitamin D3, Vitamin C and Zinc to support all year around immune health

[H3]
GO 5-HTP 160mg 1-A-DAY

Supports normal serotonin levels and sleep quality. Supports calm and soothes the central nervous system.

[H3]
GO ADRENAL SUPPORT

Support for energy and everyday stress.

[H3]
GO CHERRY SLEEP

With CherryPURE® Montmorency Tart Cherry to support a restful sleep.

[H3]
GO KAVA 4,200mg 1-A-DAY

High strength formulation to help soothe and calm the nerves and helps relax the muscles.

[H3]
GO MAGNESIUM 1-A-DAY

Contains 500mg of elemental Magnesium from a marine source to support relaxation, soothing muscle tension and tightness,
and supports a good night's sleep.

[H3]
GO MAGNESIUM 800

Blend of magnesium salts (equivalent to 345mg elemental Magnesium) for muscle, relaxation, nerve health and sleep support.

[H3]
GO MAGNESIUM SLEEP

Supports a deep and relaxing sleep with 5-HTP, Passionflower, Tart Cherry and Ziziphus.

[H3]
GO SLEEP SUPPORT

Helps to calm the mind and body with 5-HTP included to help support serotonin levels.

[H3]
GO APPLE CIDER VINEGAR 1000mg WITH CAPSIMAX

High strength with 350mg Acetic Acid per capsule and scientifically studied Capsimax. May support blood sugar balance, weight management, detoxification and pH balance in the body.

[H3]
GO KIDS VIR-DEFENCE IMMUNE

A comprehensive Kids range to cater for a variety of health needs.

[H3]
GO KIDS VITAMIN C 260mg ORANGE

Supports kids’ immune health.

[H3]
GO KIDS VITAMIN C 260MG BLACKCURRANT

Supports kids’ immune health.

[H3]
GO VIR-DEFENCE EXTRA + ESTER-C®

Supports healthy immune system function and the body’s natural immune defences for sinuses, throat and airways.

[H3]
GO ESTER-C® + BIOFLAVONOIDS

1,000mcg Ester-C® per 2 capsule dose. Scientifically studied Vitamin C. Provides up to 24-hour immune support.

[H3]
GO ESTER-C® HIGH STRENGTH + BIOFLAVONOIDS

1,500mg Ester-C® per 2 capsule dose. High strength, scientifically studied Vitamin C. Provides up to 24-hour immune support.

[H3]
GO LION’S MANE MUSHROOM FOCUS

High strength functional mushroom extract with Ginkgo and Brahmi to support mental clarity, focus, brain health and stress.

[H3]
GO REISHI MUSHROOM RELAX

High strengt
15000 chars
SUB-PAGE (https://gohealthy.co.nz/story/) Our Story | GO Healthy New Zealand Supplements
[H1] Our Story
[H4] At GO Healthy, we’re more than a dietary supplement company. We’re a communityon a journey to well-being, committed to helping you thrive.

[IMG: Proudly Kiwi]

[H2] Proudly Founded in New Zealandand proud to lead*
Our business was founded in New Zealand. What started as a bold dream in New Zealand has grown into something extraordinary. We’re a passionate team who believed in following our instincts, driven by a desire to help people become the best version of themselves. With every step, we’ve stayed true to this mission, and today, we’re proud to be New Zealand’s leading dietary supplement brand in Pharmacies.Our journey has been one of growth, innovation, and heart. We celebrate the uniqueness of every individual, just as we do our incredible homeland. Here, in this land of breathtaking diversity, we’ve built a brand that champions not only health but the vibrant spirit of each person who chooses to live well.We believe that in every seed of wellness lies the potential for greatness – and with GO Healthy, that potential is limitless.
Our customer-first approach is at the heart of everything we do.
For any questions visit our FAQs section.
*From imported and local ingredients

FAQs

[H2] How we live and work every day

[IMG: Put in the work]

[H4] Put in the work
At GO Healthy, we believe in giving our best, just like you. Every capsule, VegeCapsule or tablet is packed with quality local and imported ingredients.

[IMG: Partner with Experts]

[H4] Partner with Experts
We believe in the power of expert advice. That’s why GO Healthy products are found in trusted pharmacies and health food stores, where you're always supported by specialists.

[IMG: Be at your best]

[H4] Be at your best
When you're feeling great, you're unstoppable. Our dietary supplements are crafted to fuel your better self, every day.

[IMG: Love what you do]

[H4] Love what you do
Staying ahead of the latest scientific research, listening to our customers, and partnering with health experts—it's our passion. We love what we do, and it shows.

[IMG: Laughter and wellness]

[H4] Laughter and wellness
Laughter and wellness go hand-in-hand. With GO Healthy, you're not just supplementing your health; you're living your most joyful life.

[IMG: Crafted by Nature, Perfected by Science]

[H2] Considered Formulations, Committed to Quality
The GO Healthy dietary supplement range uses quality ingredients. Sourced from across the world and around New Zealand, our products are expertly formulated by our in-house team of engineers, scientists, and naturopaths, to produce quality dietary supplements of the required high strength. We’re passionate about making quality dietary supplements, so only quality ingredients go in, so you can get your best out.

Our ingredients

[H2]
[H2] Meet our Naturopaths

[H3] Kerry Locatelli
[H4] Naturopath – Bachelor Naturopathy, HPN level 1
Kerry is a qualified naturopath with over 20 years’ experience in the natural health field in the retail space, in clinical practice and consulting within natural health businesses. She is a passionate foodie and believes good nutrition is the foundation to good health. Kerry is dedicated to the continual growth and development within the world of natural health. Her aim is to inspire, motivate and support people in achieving their health goals.

[IMG: Kerry Locatelli]

[H3] Michelle Irving
[H4] Naturopath – Bachelor of Natural Medicine, Bachelor of Commerce
Michelle is passionate about Natural Health and dedicated to helping people achieve their best selves through nutraceuticals, diet, and lifestyle. With over 15 years of experience including private clinics and retail health shops, she brings a wealth of knowledge and expertise.
Michelle loves researching new ingredients, health protocols, and anything related to natural health. She firmly believes that "your health is your wealth" and is always happy to discuss your health options and work alongside your Health professional on your health journey.
4235 chars
SUB-PAGE (https://gohealthy.co.nz/learn/) Article list | GO Healthy New Zealand
[H1] Learn

[H3] Health Starts in the Gut

[H3] Seasonal Allergens

[H3] A Clear Change for GO Healthy

[H3] A Fresh New Look for GO Healthy

[H3] Tips to Support Mood Balance during Seasonal Changes

[H3] Top Tips on Seasonal Fruits and Vegetables

[H3] The health benefits of Ester-C®

[H3] A guide to support Menopause symptoms

[H3] Tips to Support Weight Management

[H3] Introducing our Functional Mushroom range

[H3] Five ways to support your Joint Health

[H3] GO Glucosamine 1-A-DAY - Joint Care

.
919 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
1Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/product-list/ 1 1
/story/ 0 1
/learn/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "url": "https://www.gohealthy.co.nz",
            "sameAs": [
                "https://www.facebook.com/GoHealthyNZ/",
                "https://www.instagram.com/gohealthynewzealand/",
                "https://www.youtube.com/@GoHealthyNewZealand0"
            ],
            "name": "GO Healthy New Zealand",
            "image": {
                "@type": "ImageObject",
                "url": "https://www.gohealthy.co.nz/themes/custom/sitebuilder/logo.png"
            }
        },
        {
            "@type": "WebSite",
            "name": "GO Healthy New Zealand",
            "url": "https://www.gohealthy.co.nz",
            "potentialAction": {
                "@type": "SearchAction",
                "query": "https://www.gohealthy.co.nz/search?keywords={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        }
    ]
}
/product-list/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "url": "https://www.gohealthy.co.nz",
            "sameAs": [
                "https://www.facebook.com/GoHealthyNZ/",
                "https://www.instagram.com/gohealthynewzealand/",
                "https://www.youtube.com/@GoHealthyNewZealand0"
            ],
            "name": "GO Healthy New Zealand",
            "image": {
                "@type": "ImageObject",
                "url": "https://www.gohealthy.co.nz/themes/custom/sitebuilder/logo.png"
            }
        },
        {
            "@type": "WebSite",
            "name": "GO Healthy New Zealand",
            "url": "https://www.gohealthy.co.nz",
            "potentialAction": {
                "@type": "SearchAction",
                "query": "https://www.gohealthy.co.nz/search?keywords={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        }
    ]
}
/story/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "url": "https://www.gohealthy.co.nz",
            "sameAs": [
                "https://www.facebook.com/GoHealthyNZ/",
                "https://www.instagram.com/gohealthynewzealand/",
                "https://www.youtube.com/@GoHealthyNewZealand0"
            ],
            "name": "GO Healthy New Zealand",
            "image": {
                "@type": "ImageObject",
                "url": "https://www.gohealthy.co.nz/themes/custom/sitebuilder/logo.png"
            }
        },
        {
            "@type": "WebSite",
            "name": "GO Healthy New Zealand",
            "url": "https://www.gohealthy.co.nz",
            "potentialAction": {
                "@type": "SearchAction",
                "query": "https://www.gohealthy.co.nz/search?keywords={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        }
    ]
}
/learn/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "url": "https://www.gohealthy.co.nz",
            "sameAs": [
                "https://www.facebook.com/GoHealthyNZ/",
                "https://www.instagram.com/gohealthynewzealand/",
                "https://www.youtube.com/@GoHealthyNewZealand0"
            ],
            "name": "GO Healthy New Zealand",
            "image": {
                "@type": "ImageObject",
                "url": "https://www.gohealthy.co.nz/themes/custom/sitebuilder/logo.png"
            }
        },
        {
            "@type": "WebSite",
            "name": "GO Healthy New Zealand",
            "url": "https://www.gohealthy.co.nz",
            "potentialAction": {
                "@type": "SearchAction",
                "query": "https://www.gohealthy.co.nz/search?keywords={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Medical Devices, Pharma & Biotech
40.7 Avg BS

Based on 784 businesses audited.

BS Detector

Medical Devices, Pharma & Biotech BS: GO Healthy New Zealand (gohealthy.co.nz)

https://gohealthy.co.nz 📍 Industry: Medical Devices, Pharma & Biotech
40 BS / 100

GO Healthy presents a high-strength commodity model that uses ingredient potency as a proxy for technical authority. While it avoids the worst patterns of trust theatre by citing actual market data, it hides behind branding fluff when explaining its scientific methodology. It is a professionally executed retail brand that prioritizes market dominance over clinical transparency.

Info Density Power-words vs. Substance ratio.
14
47% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
9
45% BS
Commodity Fingerprint Detection of industry clichés/templates.
7
47% BS
Identity & Authority Expert verifiability & Schema depth.
7
47% BS

Immediately fix the technical hierarchy on the homepage by adding a primary H1 and removing empty H2 spacers. Replace generic Backed by Research headings with links to actual peer-reviewed studies or clinical data summaries for hero ingredients like Shoden Ashwagandha or Ester-C. Implement Person schema for the named naturopaths including sameAs links to professional profiles or publications to verify expert claims. Add third-party review integration to move beyond the current zero-verification state of social proof.

The content strictly aligns with the Dietary Supplement sub-sector of Pharma and Biotech, focusing on high-strength formulations and nutritional support. The site uses industry-standard language regarding ingredient potency and health indications, though it leans more toward consumer wellness than clinical therapeutics.

“The score of 40 reflects a site that is substantively better than average marketing fluff due to its specific product data and cited market leadership. Points were primarily lost in Information Density due to the high ratio of power-word headings and in Trust and Proof due to the lack of outbound links to clinical evidence. The technical implementation gaps in the heading hierarchy also contributed to the Authority Gaps pillar.”

Verified Analysis Date: May 30, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation