Training Example: Merrick Pet Care – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[IMG: Merrick Dog and Cat Food]

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[IMG: Merrick Pet Care logo]

[H1] Merrick Pet Care

[H2] Real Whole Nutrition

Merrick crafts wholesome pet food, treats and toppers that are as nourishing as they are delicious. Discover our natural recipes with added vitamins, minerals and nutrients to help pets thrive.

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Shop for Cat

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[H2] Shop Merrick Pet Food by Species

Find the right food for your pet with our wholesome Merrick dog food recipes and delectable Purrfect Bistro cat food recipes.

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[IMG: Merrick Dog food package line up]

[H3] Merrick Dog Food

For over 30 years, we’ve been crafting our Merrick dog food recipes with high-quality protein sources and homestyle flavors that keep dogs happy and healthy.

Shop for Dogs

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[IMG: Merrick Purrfect Bistro Cat Food line up]

[H3] Merrick Purrfect Bistro Cat Food

We know all the nutrition in the world doesn’t matter if your cat doesn’t want to eat it. So, we ensure our nourishing Merrick cat food recipes are also packed with delectable flavors cats love.

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[H2] Where to Buy

Find Merrick Dog Food and Merrick Purrfect Bistro Cat Food online and at local retailers near you.

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[H1] Merrick Petcare Privacy Policy

Effective: April 5, 2012Last Updated: May 18, 2026

This Privacy Policy is designed to assist you in understanding how Merrick Pet Care (“we,” “our,” or “us”) collect, use, share, and safeguard your information. This Privacy Policy applies to individuals who access this website or our mobile application (collectively, “Site”) and any of our online and, where required, offline services (collectively, “Services”).
From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage with a new “last updated” date. If we make material changes , we will provide you with additional notice, such as adding a statement on the homepages of our Site or sending you a notification. Please review this Privacy Policy periodically.
This Privacy Policy covers the following topics:
Personal Data We Collect
How We Use Your Personal Data
How We Share Your Personal Data
Data Retention
Universal Opt-Out Mechanisms
Security
Third Party Links
Children’s Privacy
Notice of Financial Incentive/Loyalty Program
Your State Privacy Rights and Additional Disclosures
Notice to California Residents
Accessibility
How to Contact Us

[H2] 1. Personal Data We Collect
We collect personal data from you through your use of the Site and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:
[H3] Personal Data You Provide
Depending on how you interact with our Site and Services, we will collect the following personal data that you voluntarily provide to us for the following purposes:
Create an Account and Sign In. If you create an account, you will provide us with your name, email address, zip code, and you will create a password for future logins. You may also provide us with your preferences and household information. If you are signing in with your organization, you may provide us with your phone number, name, email address, non-profit status, business name and address, and employment information. If you use Apple, Google, or Meta’s sign in features to login to your account, please see the “Personal Data We Collect About You from Other Sources” section below.
Sign Up for Communications or Participate in Promotions. When you sign up for communications, marketing, or offers, or participate in contests, loyalty programs, sweepstakes, or promotions, you may choose to provide us with your name, email address, phone number, company name, preferences, address and/or zip code, content you create and share with us (photos, videos, stories), and your purchase information. We may use your personal data to provide you with information about our products and Services via email, advertisements, text messages, phone calls, or mail, to the extent permitted by applicable laws.
Orders or Where to Buy. To order a product or service, you will provide us with your name, address, email address, delivery instructions, and payment information. If you search for nearby retailers, you will provide us with your current location. Our location feature is provided by Mapbox. Mapbox may collect, record, and store your location information. Please review Mapbox’s privacy policy here.
Make a Donation or Apply for Animal Welfare Grants, Sponsorships & Partnerships. If you make a donation or sign up for any of our food donation programs, welfare or promotional grants, sponsorships, or partnerships, you may provide us with your name, company’s name, nonprofit status, address, website, and any other information you choose to include. We will also collect your payment information. We use third parties to process payments.
Customer Service, Provide Feedback, or Chat. If you contact us, provide feedback, complete surveys, or use our chat feature, you may provide us with your name, email address, and any information you choose to provide in your message. Our chat feature is provided by Emplifi. Emplifi may collect, record, and store the information you provide in the chat. Please review Emplifi’s privacy policy here.
Inferences. We may use all of the personal data we collect, to note your brand, product, or topic preferences, or pet ownership likelihood.
[H3] Personal Data as You Navigate Our Site
We automatically collect certain personal data through your use of our Site and our use of cookies and other tracking technologies, such as the following:
Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site. We may also record your interactions with our Site, including your mouse clicks, movements, scrolls, and navigation.
Device Information. For example, IP address, hardware model, operating system, application version number, browser, mobile or device ID, device type, and carrier.
Location Information. Location information from Site visitors on a city-regional basis.
To learn more about how we use cookies and to manage your cookie settings, please see our Cookie Policy.
[H3] Personal Data We Collect About You from Other Sources
In some cases, we may receive personal data about you from other sources. This includes affiliates, business partners, social media platforms, data aggregators, publicly available sources, and marketing platforms.
Social Media Login
If you login to the Site using your Apple, Google, or Meta account, we will collect personal data that the social media platform (i.e., Apple, Google, or Meta) discloses to us, such as your name, email address, profile picture, username, and any other information you permit the social media platform to share with third parties. The personal data we receive from Apple, Google, or Meta is dependent upon your privacy settings with the social media platform. For more information, please review the privacy policies and settings of the social media platform that you use.
In addition to the purposes stated below in the “How We Use Your Personal Data” section, we use this personal data to enable you to sign into your account and enable you to share our content with your friends and networks.

[H2] 2. How We Use Your Personal Data

In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law such as for:
Analytics and Research: Maintaining and improving our Site and Services, maintaining your account, conducting internal or market research, and measuring the effectiveness of advertising campaigns.
Security and Compliance: Protecting the security and integrity of our Site and Services, investigating, preventing, or taking action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use, and to otherwise fulfill our legal obligations, monitoring compliance with and enforcing this Privacy Policy and any applicable agreements and policies, and defending our legal rights and the rights of others.
Marketing and Promotions: Providing you with information about our goods and Services through email, advertisements, SMS, phone calls, and mailings to the extent permitted by law and delivering personalized content and experiences to you.
Other Purposes: Fulfilling any other purposes for which you provide it, for any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you, and complying with applicable law.

[H2] 3. How We Share Your Personal Data
We may share the personal data that we collect about you in the following ways:
With vendors who perform data or Site-related services on our behalf (e.g., address validation, order fulfilment, payment processing, fraud detection and identity verification, website operation, market research companies, support services, promotions, website development, and data analysis, advertising, and insight companies).  Use of Google Maps API’s address validation is subject to Google’s privacy policy here;
With social media platforms (e.g., Apple, Google, and Meta), in connection with your use of Apple, Google, or Meta’s sign in feature on the Site or social media sharing features on the Site. Apple, Google, and Meta’s use of your personal data is not governed by this Privacy Policy. For more information, please review Apple’s privacy policy here, Google’s privacy policy here, and Meta’s privacy policy here;
With any shelter or Petfinder member organization hosting a pet you submit an adoption inquiry for, that you direct us to share with, or with any other person or entity where you consent to the disclosure;
To the extent that we are required to do so by law, including in connection with any legal proceedings or prospective legal proceedings, to establish, exercise, or defend our or a third party’s legal rights, including providing information to others for the purposes of fraud prevention, or with any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal data;
With any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events and that person or entity may use your personal data for their own purposes;
For any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.
Depending on how the applicable privacy law defines a “sale,” certain of our sharing practices may be classified as a sale to third parties. For more information on how we sell personal data with third parties, see our “Your State Privacy Rights and Additional Disclosures” section below.

[H2] 4. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

[H2] 5. Universal Opt-Out Mechanisms
The Site recognizes the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.

[H2] 6. Security
We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

[H2] 7. Third Party Links
The Site may contain links that will let you leave the Site and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.

[H2] 8. Children’s Privacy
The Site and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13. If you are a parent or legal guardian and think that your child under 13 has given us personal data, you can contact us in writing or by email as provided below under the section titled “How to Contact Us.” Please mark your inquiries “Children’s Data Privacy Request.”

[H2] 9. Notice of Financial Incentive/Loyalty Program
From time to time, you may have the opportunity to provide personal data in exchange for discounts and price differences. For example, when you sign up for our loyalty program or join our mailing list, you are exchanging personal information with us for discounts, price differences, and rewards. Categories of personal data that we collect when you sign up for our loyalty program include your name, email address, zip code, and you will create a password for future login purposes. Through your participation in our loyalty program, we may also collect commercial information including products you purchase. When you sign up to join our mailing list, you will provide us with your email address. We may use all of these categories of personal data for targeted advertising purposes.
Third Parties and Loyalty Program Partners
We disclose your personal information to third parties including analytics companies, third-party advertisers, and social networks.
How to Opt In and Right to Withdraw
Signing up for our loyalty programs and/or mailing list is optional. By providing your personal data during the sign-up process, you affirmatively opt in to receiving the financial incentive and to joining our loyalty program and/or mailing list. You have the right to withdraw from the financial incentive at any time. If you opt out of receiving a financial incentive, we will not reduce the value of any financial incentives you previously received from us. If you wish to withdraw from receiving the financial incentive through our loyalty program, then you must delete your account. If you wish to withdraw from receiving the financial incentive through our mailing list, then you may “unsubscribe” through the email. You may also submit a request at any time to delete your account or opt out of our mailing list by emailing us at workforceprivacy@merrickpetcare.com.
Please note that if you delete your account or request that we delete your account and/or personal information that we collect through our loyalty program, then we will no longer be able to provide you with the same benefits. We must maintain the personal information that you provide for us to provide the loyalty program benefits to you.
How the Financial Incentive is Reasonably Related to the Value of Your Personal Information
The financial incentive is reasonably related to the value provided by your personal information. We take into consideration, without limitation, the anticipated revenue generated from such information, the anticipated expenses which we might incur in the collection, storage, and use of such information, and the anticipated expenses wh

[H1] Where to Buy Merrick

Find your favorite Merrick recipes at a store near you. Merrick brands and product inventory vary by store, so call ahead to make sure your favorites are in stock!

[H1] Merrick Dog Food

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Fresh Kisses Peanut Butter & Banana Large Dog Treats

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Fresh Kisses Peanut Butter & Banana Medium Dog Treats

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Fresh Kisses Peanut Butter & Banana Small Dog Treats

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Fresh Kisses Peanut Butter & Banana Extra Small Dog Treats

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Backcountry Raw Infused Pacific Catch Recipe Grain Free Dry Dog Food

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Grain Free Real Beef & Sweet Potato Recipe Dry Dog Food

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Healthy Bites Grain Free Dog Treats, Soft Treats With Bone Broth for Dogs, Chicken And Bone Broth Recipe

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Healthy Bites Grain Free Dog Treats, Soft Treats With Bone Broth for Dogs, Beef And Bone Broth Recipe

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Merrick Grain Free Dry Dog Food Backcountry Bone Broth Coated Kibble Heartlands Recipe With Beef and Bison

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Lil' Plates Grain Free Real Salmon & Sweet Potatoes Recipe Dry Dog Food

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Backcountry Raw Infused Great Plains Red Recipe Grain Free Dry Dog Food

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Limited Ingredient Diet Real Salmon & Brown Rice Recipe Dry Dog Food

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[H2] What dog foods does Merrick offer?

Merrick has crafted a wide variety of food options that cater to the different needs of dogs. All recipes are crafted with high quality protein to support your dog’s nutrition. Try our Backcountry line to give your dog a taste of the wild side with wet and dry recipes crafted with tasty protein sources. Merrick also offers wet and dry recipes that come grain free or with healthy grains. For smaller breed dogs, Lil’ Plates offers tasty dry recipes with smaller kibble as well as wet recipes provided in smaller portions. For dogs who prefer food with a single source animal protein, Merrick Limited Ingredient Diet provides excellent wet and dry options. Discover a wide variety of textures and flavors with all of the wet recipe options. Merrick offers different dog treats for training, rewarding, and dental support that are available in a variety of flavors for your dog to enjoy. Browse our dog food options to find the right choices for you dog.

[H2] Explore Merrick Dog Food

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[IMG: Backcountry Logo]

Backcountry

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[IMG: Grain Free]

Grain Free

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Healthy Grains

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[IMG: Lil’ Plates]

Lil’ Plates

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[IMG: Limited Ingredient Diet]

Limited Ingredient Diet