Training Example: Promo Video – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Promotional Video Production · London, UK · Since 2006
[H1] Promotional VideoProduction, London
Promo Video is a London-based promotional video production business run by filmmaker Ian Burke — 20 years of promo video, documentary and event filming in London, with clients including the NHS, HM Treasury, Three mobile, Lego, NTS Radio and Citroën.
Get a free quote
View portfolio

[IMG: Promo Video showreel — corporate, promotional, documentary, music and 360° work]

Showreel — selected work. Dig deeper into the portfolio

What we do
[H2] Short-form video that does a specific job

▶
[H3] Promotional Video
Short and long-form promo, brand and product films for businesses, agencies and performers — plus documentary production.
Promotional video

▣
[H3] Event Videography
Multi-camera coverage of conferences, awards, seminars and panels. Live streaming, highlight reels and speaker interviews.
Event video

◎
[H3] 360° & VR production
All 360°, VR and Insta360 Titan / Pro 2 camera hire now runs through our sister studio Catch Reality.
Visit Catch Reality

About
[H2] One filmmaker. 20 years. London.
I'm Ian Burke — the person behind Promo Video. I founded the company in 2006 and have been making promotional videos, documentaries and event films ever since, with a small team of editors, camera operators and animators I bring in as projects need.
Most of my 360° and VR production now goes through a separate studio I run, Catch Reality — that's also where Insta360 Titan and Pro 2 camera hire sits. Promo Video is the conventional-video side of the work.
More about Ian

2006Founded
20Years filming
100sProjects delivered
LondonUK-wide & abroad

Selected clients
[H2] 20 years of good company

NHS · HM Treasury · Three mobile · Lego · APCOA · Ravensbourne University · Northampton University · NTS Radio · Aphex Twin · Gary Barlow · Eli & Fur · Aga Khan Centre · Pi Live (London & Europe, 12 years) · Event Academy · Global Sourcing Association · Speakers Corner · Engie · Cheltenham Festival · Access Pay

[IMG: Gary Barlow — performance video]
Music · 360° performanceGary Barlow — Music Played by Humans

[IMG: Sebastian Coe interview for Speakers Corner]
Speakers Corner · InterviewSebastian Coe — speaker profile

[IMG: Multi-camera live streaming setup]
Live streaming · Multi-cameraConference live mix

[IMG: Conference audience during a panel discussion]
Corporate event · LondonPanel conference coverage

[IMG: Jade Jones Olympic champion interview for GB Taekwondo]
GB Taekwondo · Sports PRJade Jones — Olympic champion profile

[IMG: Esther Rantzen interview]
Documentary · InterviewEsther Rantzen — interview film

[H2] Got a project in mind?
Promotional video, documentary or event coverage — send a brief and I'll come back within 24 hours.
Start a conversation
[email protected]

FAQ
[H2] Frequently asked questions
What does Promo Video do?Promo Video is a London-based promotional video production business run by filmmaker Ian Burke since 2006. Main work is short and long-form promotional video, documentaries and event videography — conferences, seminars, panels and awards.Where are you based?London, UK. I work throughout the UK and occasionally abroad.Do you still do 360° video and camera rental?Yes — but it now runs through a separate studio I set up for that work, Catch Reality. All Insta360 Titan and Pro 2 hire, VR production and dome / headset work happens there.Who will actually do the filming?On most projects, me — Ian Burke. For larger multi-camera shoots I bring in a small regular team of camera operators, a sound recordist, and editors and animators in post.How do I get a quote?Send a brief via the contact form — include date, location and what you want delivered. I come back within 24 hours.

Contact
[H1] Get in touch
Send me a brief — date, location, deliverables, budget if known. I'll come back within 24 hours with a quote or further questions.

Direct contact
Ian Burke

Email
[email protected]

Based in
London, UK

360° & VR work
catchreality.co.uk

Reviews on Google
See our Google Business Profile →

Portfolio
[H1] The Archive
Twenty years of promotional films, events, documentaries and performances — browse the back catalogue.

[IMG: Promo Video showreel]

?
Tap to unmute

Play now

«
10s

?
Mute

10s
»

Showreel
[H2] Showreel

A cross-section of the last 20 years — browse any section below to swap the film playing here.

Copy link to this film

‹

Previous

Next

›

0
films across
0
sections

×

Auto-play next
Browse by section
All films

Archive Section
[H3] Performance Marketing Conferences
I have been producing promotional videos for marketing-based events for 20 years, including long-running performance marketing conferences in London and Europe.
15 films

[IMG: Performance marketing conference portfolio]

Vimeo ready

[H4] Performance marketing conference archive
Conference promos, highlights and event films produced across multiple years.
Long-running event relationships are one of the clearest signs of trust in this portfolio.

[IMG: Performance marketing conference 2023]
2023Conference film 01Recent performance marketing event promo.

[IMG: Performance marketing conference 2023 second film]
2023Conference film 02Another recent event edit.

[IMG: Performance marketing conference 2022]
2022Conference film 032022 highlight film.

[IMG: Performance marketing conference 2022 second film]
2022Conference film 04Second 2022 conference cut.

[IMG: Performance marketing conference 2021 first film]
2021Conference film 052021 conference archive.

[IMG: Performance marketing conference 2021 second film]
2021Conference film 06Second 2021 archive film.

[IMG: Performance marketing conference 2014 first film]
2014Conference film 07Early conference archive.

[IMG: Performance marketing conference 2014 second film]
2014Conference film 08Second early archive film.

[IMG: Performance marketing conference archive film 09]
ArchiveConference film 09Mid-archive event promo.

[IMG: Performance marketing conference archive film 10]
ArchiveConference film 10Deeper archive selection.

[IMG: Performance marketing conference archive film 11]
ArchiveConference film 11Long-running event client work.

[IMG: Performance marketing conference archive film 12]
ArchiveConference film 12Selected event archive.

[IMG: Performance marketing conference archive film 13]
ArchiveConference film 13Early archive example.

[IMG: Performance marketing conference archive film 14]
ArchiveConference film 14Conference archive selection.

[IMG: Performance marketing conference archive film 15]
ArchiveConference film 15Final conference archive pick.

Archive Section
[H3] Promotional Videos
A selection of promotional videos and commercials for businesses, organisations and products over the years.
15 films

[IMG: Promotional videos portfolio]

Vimeo ready

[H4] Promotional video archive
Commercial, branded and promotional work for products, institutions and organisations.
This section mixes recognised names with solid business-facing promotional work.

[IMG: Taekwondo promotional video]
SportsTaekwondoPromotional video.

[IMG: KJB Print promotional video]
BusinessKJB PrintCommercial promotional film.

[IMG: St Paul]
InstitutionSt Paul'sPromotional film.

[IMG: Brit College promotional video]
EducationBrit CollegePromotional film.

[IMG: Derma promotional video]
ProductDermaPromotional video.

[IMG: Fitness First promotional video]
ConsumerFitness FirstBrand promotional film.

[IMG: IIS promotional video]
BusinessIISPromotional video.

[IMG: Bigens promotional video]
CommercialBigensPromotional film.

[IMG: Snorkel promotional video]
BusinessSnorkelPromotional video.

[IMG: Miss UX promotional video]
BrandMiss UXPromotional film.

[IMG: Lego Playday promotional video]
BrandLego PlaydayBrand promotional film.

[IMG: Brit College second promotional video]
EducationBrit College film 02Second educational promo.

[IMG: Brass bands promotional video 01]
ArtsBrass Bands 01Performance-related promo.

[IMG: Brass bands promotional video 02]
ArtsBrass Bands 02Second performance promo.

[IMG: Pro Backs promotional video]
BusinessPro BacksArchive promotional film.

Archive Section
[H3] Knowledge Guild
A unique speaker showcase series for event professionals, The Knowledge Guild is a partnership brand between Speakers Corner, a leading international speaker bureau, and The Brewery, a premier event space in the heart of London.
12 films

[IMG: Knowledge Guild portfolio]

Vimeo ready

[H4] Knowledge Guild archive
Speaker showcase films for a long-running event-professionals series.
This is exactly the kind of repeated, well-defined series that benefits from a dedicated grouped player.

[IMG: Knowledge Guild showcase 01]
SeriesKnowledge Guild 01Speaker showcase film.

[IMG: Knowledge Guild showcase 02]
SeriesKnowledge Guild 02Speaker showcase film.

[IMG: Knowledge Guild showcase 03]
SeriesKnowledge Guild 03Series archive film.

[IMG: Knowledge Guild showcase 04]
SeriesKnowledge Guild 04Archive series film.

[IMG: Knowledge Guild showcase 05]
SeriesKnowledge Guild 05Selected series film.

[IMG: Knowledge Guild showcase 06]
SeriesKnowledge Guild 06Series selection.

[IMG: Knowledge Guild showcase 07]
SeriesKnowledge Guild 07Speaker showcase archive.

[IMG: Knowledge Guild showcase 08]
SeriesKnowledge Guild 08Archive series selection.

[IMG: Knowledge Guild showcase 09]
SeriesKnowledge Guild 09Deeper archive selection.

[IMG: Knowledge Guild showcase 10]
SeriesKnowledge Guild 10Speaker showcase.

[IMG: Knowledge Guild showcase 11]
SeriesKnowledge Guild 11Archive film.

[IMG: Knowledge Guild showcase 12]
SeriesKnowledge Guild 12Final series selection.

Archive Section
[H3] Theatre / Performance
Promotional videos based on performing arts, from music videos and theatre to cabaret and performance-led promo work.
8 films

[IMG: Theatre and performance portfolio]

Vimeo ready

[H4] Theatre, performance and music archive
Promo work rooted in live performance, theatre, music and cabaret.
This section shows a different creative register from the conference and corporate work.

[IMG: Music videos portfolio]
MusicMusic videosPerformance-led promo.

[IMG: Theatre and cabaret promotional video]
TheatreTheatre and cabaretLive performance promo.

[IMG: Performance archive film 03]
PerformanceArchive film 03Creative performance archive.

[IMG: Red Hot Opera film 01]
OperaRed Hot Opera 01Performance archive.

[IMG: Red Hot Opera film 02]
OperaRed Hot Opera 02Second archive film.

[IMG: Red Hot Opera film 03]
OperaRed Hot Opera 03Further archive film.

[IMG: Red Hot Opera film 04]
OperaRed Hot Opera 04Performance archive film.

[IMG: Ramshackle House promotional video]
TheatreRamshackle HousePerformance-led promo.

Archive Section
[H3] Comedy Collective
Comedy showcases and performance promos built around live acts and collective programming.
3 films

[IMG: Comedy collective portfolio]

Vimeo ready

[H4] Comedy collective archive
Short promotional work around comedy showcases and performance events.
Smaller niche sections like this are still worth keeping because they add texture to the overall portfolio.

[IMG: Comedy collective film 01]
ComedyCollective film 01Showcase promo.

[IMG: Comedy collective film 02]
ComedyCollective film 02Showcase archive.

[IMG: Comedy collective film 03]
ComedyCollective film 03Archive selection.

Archive Section
[H3] Corporate Events
Highlights and promotional videos for corporate events, conferences and speaker-led programmes over the years.
15 films

[IMG: Corporate events portfolio]

Vimeo ready

[H4] Corporate event archive
Conference highlights, promotional edits and event-led films for corporate and association clients.
This section overlaps naturally with the event-video service page, but the portfolio view lets the archive go deeper.

[IMG: Corporate event film 01]
EventsCorporate film 01Conference highlight.

[IMG: Corporate event film 02]
EventsCorporate film 02Event archive film.

[IMG: Corporate event film 03]
EventsCorporate film 03Promo or highlight cut.

[IMG: NOA event film]
AssociationNOAEvent film.

[IMG: GSA event film]
AssociationGSAEvent promotional film.

[IMG: GSA Cape Town event film]
InternationalGSA Cape TownInternational event film.

[IMG: PCA event film]
EventsPCACorporate event film.

[IMG: One Question event film 01]
SeriesOne Question 01Event archive film.

[IMG: Esther event film]
SpeakerEstherSpeaker-led event film.

[IMG: Corporate event film 10]
EventsCorporate film 10Archive selection.

[IMG: Corporate event film 11]
EventsCorporate film 11Further archive film.

[IMG: Corporate event film 12]
EventsCorporate film 12Archive event selection.

[IMG: VR World 2017 event film]
2017VR WorldSector event film.

[IMG: One Question event film 02]
SeriesOne Question 02Further event film.

[IMG: Corporate event film 15]
EventsCorporate film 15Final archive selection.

Archive Section
[H3] Documentary
A selection of documentary highlights, films for organisations and stories that sit slightly outside the commercial brief but matter to the wider body of work.
7 films

[IMG: Documentary portfolio]

Vimeo ready

[H4] Documentary archive
Interview-led and documentary-minded work for organisations and personal interests.
This section gives the portfolio more depth than a purely commercial reel would allow.

[IMG: Documentary film 01]
DocumentaryFilm 01Documentary highlight.

[IMG: Documentary film 02]
DocumentaryFilm 02Archive documentary.

[IMG: Documentary film 03]
DocumentaryFilm 03Further archive film.

[IMG: EBI documentary film]
DocumentaryEBIDocumentary selection.

[IMG: Documentary film 05]
DocumentaryFilm 05Archive selection.

[IMG: Documentary film 06]
DocumentaryFilm 06Recent archive documentary.

[IMG: Rave Back to Building documentary]
DocumentaryRave Back to BuildingNamed documentary project.

Archive Section
[H3] Weddings
I filmed many weddings commercially in the past, though my favourites are those of friends where I am both a guest and the videographer.
3 films

[IMG: Wedding portfolio]

Vimeo ready

[H4] Wedding archive
A small archive of wedding films from an earlier commercial chapter of the work.
Kept as a smaller final section rather than part of the main commercial positioning.

[IMG: Wedding film 01]
WeddingWedding film 01Archive wedding film.

[IMG: Wedding film 02]
WeddingWedding film 02Second archive film.

[IMG: Wedding film 03]
WeddingWedding film 03Final archive film.

Archive Section
[H3] Dance
Dance films, rehearsal documentation and performance videos.
1 film

[IMG: Dance portfolio]

Vimeo ready

[H4] Dance
Dance films, rehearsal documentation and performance videos.
Open Studio to replace this placeholder with real footage, or Add to Playlist to add more films.

[IMG: Placeholder dance film]
PlaceholderReplace via StudioSwap this for a real dance video.

Archive Section
[H3] Music
Music videos, live performance films and music-driven promo work.
1 film

[IMG: Music portfolio]

Vimeo ready

[H4] Music
Music videos, live performance films and music-driven promo work.
Open Studio to replace this placeholder with real footage, or Add to Playlist to add more films.

[IMG: Placeholder music film]
PlaceholderReplace via StudioSwap this for a real music video.

[H2] Need a film, event video or a deeper cut of the archive?
If you've seen enough to know the tone is right, send a brief and I'll come back within 24 hours.
Start a conversation
[email protected]

About
[H1] Ian Burke — filmmaker, London
Promo Video is the video production work of Ian Burke — a London-based filmmaker with 20 years of promotional, corporate and event video behind him.

[IMG: Ian Burke, filmmaker — on the London Underground with an Insta360 Titan 360° camera]

I'm Ian Burke, and Promo Video is what I've called my video production business since I founded it in 2006. Before filmmaking it was music — composing for film and playing professionally — which still shapes the way I edit. I care a lot about how music works with the moving image, and most of our finished films reflect that.

[H2] 20 years in short-form video
Over the last two decades I've made hundreds of short-form videos for businesses, trade associations, agencies, charities, theatres and musicians. The work sits in three rough areas:
Promotional video — brand films, product launches, explainers, recruitment films.
Corporate event coverage — multi-camera filming of conferences, seminars, panels and awards, with highlight reels, speaker interviews and live streaming.
Long-term client relationships — a handful of agencies and associations I've been producing for year-on-year, some for over a decade.
[H2] A selection of people I've worked with
The NHS, HM Treasury, Three mobile, Lego, APCOA, Ravensbourne University, Northampton University, NTS Radio, Aphex Twin, Gary Barlow, Eli & Fur, the Aga Khan Centre, Pi Live (London and Europe, 12 years running), Event Academy, Global Sourcing Association, Speakers Corner, Engie, Cheltenham Festival and Access Pay — plus many more London events, agencies, trade associations, theatres, charities and musicians.
Several of these are long-standing relationships, with some clients I've been producing for year-on-year for over a decade.

[H2] 360° and VR — Catch Reality
In 2015 I began incorporating 360° video into the work, initially as an add-on for music and event clients. By 2018 it had become a specialism in its own right. In 2023 I split that side of the business into a dedicated studio — Catch Reality — which is now where all 360° production, VR work, dome content and Insta360 Titan / Pro 2 camera hire lives.
Promo Video is the conventional-video side. Catch Reality is the immersive side. Both are run by the same person with the same production team, so projects that need both can be handled as one brief.

[H2] How I work
Small, reliable team. Quick turnaround. No account-management layer between you and the person holding the camera. First cut within a week of the shoot. Up to two rounds of revisions. Fixed-price quotes after a 20-minute scoping call.

[H2] Get in touch
For information, quotes or advice — send a brief or email [email protected]. For 360° and VR work, go direct to catchreality.co.uk.

Promotional Video Production
[H1] Promotional Video Production — London, UK
Promotional video production in London since 2006 — short-form promo video, longer-form promotional films and documentaries for businesses, agencies, performers and events.

[IMG: Promotional video production — selected work from LEGO, HM Treasury, APCOA, Speakers Corner and Pi Live]

Promo Video is a London-based promotional video production company run by filmmaker Ian Burke. I produce short, high-impact promos — typically 60 seconds to 3 minutes — and longer-form promotional films, brand documentaries and explainer content when a project calls for more depth.

[H2] What we produce

Short promotional video — 60-second to 3-minute promos for brands, products, services and events.
Longer-form promotional films — 5–10 minute films for launches, internal comms and thought-leadership.
Documentary production — branded documentaries, profile films and cause-led storytelling.
Product launch videos — including short-form cuts for Instagram, LinkedIn and YouTube.
Customer testimonial films — interview-led, packaged for web and social.
Explainer videos — live action, motion graphics or a hybrid of both.

[IMG: Promotional video still — Digital Human brand film]

[IMG: Goldsmiths University promotional film still]

[H2] Our process

Brief & quote — a 20-minute call to scope length, deliverables and budget.
Script & shotlist — a treatment you sign off before we shoot.
Production — single or multi-camera depending on the brief.
Edit — first cut within a week; up to two rounds of revisions.
Delivery — HD or 4K master plus social cuts ready for web.
[H2] Why work with Ian
Twenty years of producing promotional video in London, with a track record across agencies, trade associations, theatres, charities and large brands. Small, reliable team. Quick turnaround. No account-management layer between you and the person holding the camera.
If a project also needs 360° or VR content, we run a dedicated studio for that at Catch Reality — same director, same team, one point of contact.

[H2] Selected clients
NHS · HM Treasury · Three mobile · Lego · APCOA · Ravensbourne University · Northampton University · NTS Radio · Aphex Twin · Gary Barlow · Eli & Fur · Aga Khan Centre · Pi Live (12 years) · Event Academy · Global Sourcing Association · Speakers Corner · Engie · Cheltenham Festival · Access Pay

[H2] Need a promotional video?
Send a brief and we'll come back with a quote within 24 hours.
Get a quote
View portfolio

FAQ
[H2] Frequently asked questions
How much does a promotional video cost in London?Most promo projects fall between £1,000 and £8,000 depending on the number of shoot days, crew size, motion graphics and the volume of edits. Send a brief and I'll give you a fixed quote within 24 hours.How long should a promotional video be?For most brand and product promos, 60 seconds to 3 minutes. The shortest I've produced is a 15-second Instagram product clip; the longest are around 5 minutes for niche industry films. 2–3 minutes is the best balance between content depth and viewer attention.How long does it take from brief to delivery?A typical project runs 2–4 weeks from brief sign-off to final delivery. I provide a first cut within a week of the shoot, then up to two rounds of revisions.Do you film in 4K?Yes. All shoots are 4K by default. I deliver in 4K, HD or platform-optimised social cuts as required.Can a promotional video include 360° or VR sequences?Yes. If the project benefits from immersive or 360° elements I handle that through my sister studio Catch Reality — same director and production team, so it stays one project with one point of contact.

Event Video
[H1] Corporate Event Videography & Live Streaming — London
Multi-camera coverage, highlight reels, speaker interviews and live streaming for conferences, awards, panels and seminars.

[IMG: Event video — conference, seminar and awards coverage in London]

I've been filming corporate events in London for nearly two decades — conferences, awards ceremonies, seminars, training days, panel discussions and product launches. A typical engagement covers all four of the deliverables event organisers actually need: a short promo edit, full session captures, speaker interviews, and (if needed) a live stream.

[H2] What kind of event?
For a deeper look at the two areas we film most:
Conference videography in London — multi-camera filming, live streaming, highlight reels and speaker interviews. 12 years on Pi Live, plus Speakers Corner, Engie, Cheltenham Festival and more.
Trade show video in London — stand walkthroughs, product launches, exhibitor interviews and same-day social cuts at ExCeL, Olympia and across the UK.
[H2] What we cover at an event

Promo highlight reel — 90 seconds to 5 minutes, used to promote next year's event. Rough cut within a week.
Multi-camera session capture — typically 3 cameras (speaker close-up, wide stage with screen, audience reaction). Optional 4th camera for slide close-ups.
Speaker and delegate interviews — packaged as standalone content for your website, yearbook or social media.
Live streaming — multi-camera live mix to YouTube, Facebook, LinkedIn or your own platform, with on-screen titles and graphics.
360° video production — for VR headsets as well as conventional flat-screen playback, produced through our sister studio Catch Reality.
Photography — combined photo/video crew on the same day, when needed.

[IMG: Corporate event videography — One Question conference still]

[H2] Live streaming
From a single-camera stream to a fully mixed multi-camera production with titles, lower-thirds and live graphics. The stream is recorded, so you have a finished version of the session immediately — no extra editing costs. Remote viewers can comment and ask questions live.

[IMG: Multi-camera live streaming switcher at a London conference]

[H2] Sound
Wherever possible we take a feed from the venue's mixing desk for clean speaker audio. If that's not available we set up our own microphones — radio mics for speakers, a board mic on the lectern, ambient mics for audience reaction.

[H2] 360° event coverage
If your event would benefit from 360° or VR content — a virtual walkthrough of the venue, an immersive replay of a keynote, or behind-the-scenes footage for next year's marketing — that work is handled by my sister studio Catch Reality. Same crew, same director; I can run both on the same shoot.

[IMG: VR World event coverage still — immersive event videography]

[H2] Selected event clients
Pi Live (London & Europe, 12 years) · Event Academy · Global Sourcing Association · Speakers Corner · Engie (International Conference of Renewable Energy) · Cheltenham Festival · Access Pay · Aga Khan Centre · Ravensbourne University · Northampton University

"The Promo Video team filmed one of our larger events. They were very accommodating and provided live streaming and on-the-fly editing as well as a full video and photography. Despite a few setbacks with venue equipment they solved the technical issues so the event ran smoothly."
— Anthony Konarski, Access Pay

[H2] Have an event coming up?
Tell us the date, venue and what you want delivered — we'll send a quote.
Get a quote
View portfolio

FAQ
[H2] Frequently asked questions
How many cameras do you bring to a conference?For a typical multi-camera setup we bring 3 cameras — a close-up on the speaker, a wide stage shot including the screen, and an audience camera for questions and reactions. We add a 4th camera for slide close-ups when slide legibility matters.Can you live stream to YouTube, Facebook or our own platform?Yes — to any RTMP-capable platform. The stream can be a single camera or a fully mixed multi-camera production with on-screen titles, lower-thirds and graphics. The mix is also recorded so you have a finished version of the session immediately.How quickly can we get the highlight reel after the event?A rough cut within a week of the shoot, with up to two rounds of revisions before delivery. Faster turnaround is possible — tell us the deadline up-front.Do you take audio from the venue mixing desk?Yes, that's our preference for clean speaker audio. If a desk feed isn't available we set up our own radio mics and ambient mics.Can you film an event in 360°?Yes — 360° event coverage runs through my sister studio Catch Reality. Same crew and director, so we can capture conventional and 360° footage on the same shoot for one combined fee.