Training Example: Snap AR – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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Build with Snap
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The Latest from Snap
[H5] Camera Kit
Deploy custom AR experiences to your iOS and Android apps seamlessly with Camera Kit. Request access to the beta today.
[H5] Reflections on MIT Reality Hack 2026
There is a specific kind of magic that happens in Cambridge in the winter.
[H5] A Guide to WebAR
Snap provides a professional-grade WebAR platform powered by Lens Studio and Camera Kit
[H5] The Winners of the Games Lensathon
Creativity and competition took center stage at our virtual Games Lensathon.
[H5] Snapchat AR Games
A Guide to Snapchat AR Games Built With Lens Studio
[H5] Monetizing with Snap
If last year was about proving what’s possible with AR, this year is about turning that possibility into a career.
[H5] Lens Fest 2025 Recap
A Decade of Lenses and the Future of Computing
[H5] Snap Cloud powered by Supabase
We are excited to officially announce Spectacles and Supabase’s partnership with the alpha release of Snap Cloud.
[H5] Lens Creator Rewards Program
Join the Snap AR Lens Creator Rewards Program for a chance to receive monthly rewards for creating top-performing Lenses
[H5] Camera Kit
Deploy custom AR experiences to your iOS and Android apps seamlessly with Camera Kit. Request access to the beta today.
[H5] Reflections on MIT Reality Hack 2026
There is a specific kind of magic that happens in Cambridge in the winter.
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Snap Augmented RealitySnap enables developers around the world to revolutionize the way we create, explore, and play.
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375,000 Lens CreatorsJoin our growing community of over 375,000 Lens Creators & Developers who are building millions of AR Lenses. 2
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4 Million LensesMore than 4 million Lenses have been created with Lens Studio, available across Snapchat, Snap Camera, and Spectacles. 4
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Trillions of Lens ViewsIn just the last year, Snapchatters have engaged with Lenses made by our AR creator community more than 4.5 trillion times. 7
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Design and DevelopBring your idea to life with our suite of Lens development, management, and analytic tools.
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Lens StudioLens Studio is a powerful, best-in-class desktop application designed for artists and developers to build augmented reality experiences.Get Started
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Lens Web BuilderLens Web Builder enables brands and agencies to create branded AR experiences through our templates with no coding experience required. Get Started
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My LensesMy Lenses is a web management tool that organizes, searches, and analyzes Lenses published in Lens Studio — all from your browser.Learn More
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Lens AnalyticsLens Analytics uses anonymous and aggregated data to bring rich detailed insights into Lens engagement, beyond view counts and shares — all while protecting the privacy of our community.Learn More
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Engage and GrowSnap offers programs and partnerships that help you learn, innovate, and grow as you build your augmented reality business.
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Snap Lens NetworkWith a verified Snapchat profile, find paid opportunities to work with brands and companies, receive funding to pursue experimental projects, and gain access to our most advanced AR tools before they become publicly available.Apply
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Creator MarketplaceThe Creator Marketplace provides opportunities for top Lens Creators, Developers, and Partners by allowing brands and agencies to search for top talent within Snap’s AR ecosystem.Learn
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Build The Next Generation of ARLenses are Snap’s augmented reality experiences, with which over 250M Snapchatters engage every day. 1 They sense, enhance, and transform the world around us — but we’re just scratching the surface of what’s possible!
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Utility LensesBuild AR experiences that solve problems.Learn more about our world with the power of Utility Lenses. These AR experiences inform and enrich — helping you do things like translate languages, take spatial measurements, and scan real-world objects.
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Entertainment LensesBuild AR for art, music, film, and culture.Storytellers of all kinds can bring their visions to life through the magic of augmented reality. AR is an increasingly essential component to live events, museums, and cultural experiences.
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Shopping LensesBuild AR for shopping, fashion, and beauty.AR is revolutionizing the way we shop, browse, and try on products. These Lenses evolve e-commerce by recreating the in-store shopping experience. Brands are just now beginning to realize the immense potential for shopping AR.
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Self-Expression LensesBuild AR for more creative communication.AR empowers people to express themselves — giving them the tools they need to share their unique personality, preferences, and point-of-view.
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Game LensesBuild AR for a new generation of gamers.Augmented reality is fueling a new era of gaming, one that bridges virtual experiences with real-world environments. Connected Lenses allow multiple players to compete in shared AR gaming experiences.
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Education LensesBuild AR for a new paradigm of teaching.Enrich minds everywhere with educational AR — a powerful engine for global, cultural, and social change. Educational Lenses have the potential to inspire a whole new generation of learners.
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SpectaclesSpectacles are wearable AR glasses that allow Snapchatters to experience AR in a new, totally immersive dimension. Publish directly from Lens Studio to Spectacles in minutes to quickly test and iterate on Lenses.Learn
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Camera KitCamera Kit allows developers to bring the power of Snap AR into their own products, creating unique augmented reality experiences in their apps.Learn
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Join The CommunityGet updates on tools, tutorials, meetups, events, and what's next for developers at Snap — all for free!Connect with Lens Studio to receive important updates and join a growing community of developers.
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Snapchat
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Twitter
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Discord
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YouTube
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LinkedIn

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What is Camera Kit?Camera Kit brings Lenses, Snap’s world-class Augmented Reality technology, to your iOS, Android and web apps. Create with Lens Studio and deliver scalable, cross-platform AR experiences that meet your customers, wherever they are.Learn More
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Develop Integrate the Camera Kit AR SDK into your native mobile applications and websites to unlock custom AR experience distribution.
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CreateBuild a wide variety of bespoke AR experiences for your business in Lens Studio, or work with expert AR developers from Snap’s network through the Creator Marketplace.
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DistributeSchedule and manage AR experiences in your apps or websites using the Camera Kit Portal. The AR experiences you develop for your own products can also be shared with the global Snapchat community — where over 250M people use AR every day.
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Explore AR CapabilitiesFrom face recognition and background segmentation to World AR, discover a wide array of augmented reality capabilities designed to elevate your application. Snap's Camera Kit enables you to deliver immersive and interactive AR experiences to your community.
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Body TrackingAccurately map and follow human body movements in real time to create animations or games that respond to physical actions.Learn More
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Face EffectsOverlay dynamic elements on facial features in real time for masks and stylistic effects that follow facial movements.Learn More
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World TrackingMap out and interact with your physical environment, anchoring digital objects to real-world locations for a seamless user experience. Learn More
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Background SegmentationIsolate subjects from their background with precision, enabling the creation of custom backdrops and virtual green screens that focus viewer attention on what matters most.Learn More
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Location ARRender AR content at a location of your choosing — whether by adding elements to a specific location or even augmenting and enhancing physical landmarks.Learn More
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Case Studies
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InspiritAugmented reality enhances conversations with friends, fuels self-expression and creativity, and brings experiences and education into new dimensions. We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts. Since the beginning of our pilot this summer with Stride, Inc., we’ve uncovered tremendous results – 85% of students agreed that incorporating AR into their lessons aids with memory and retention, and nearly half displayed a notable increase in engagement. With custom-built Lenses brought into an easy to use mobile application with Camera Kit, Inspirit designed a transformative curriculum that pairs Snap’s AR technology with a comprehensive learning guide, empowering teachers to facilitate dynamic learning and students to achieve their best, whether they’re learning from the classroom or at home. The curriculum is designed to stimulate classroom engagement, boost confidence levels, and improve students’ self-efficacy. Looking ahead, we’re expanding our work together, with 25 STEM experiences for over 50 schools across the country, using the power of AR to revolutionize the way students learn.To learn more and for details on how educators can get involved, head to www.inspiritvr.com/snap-ar.Try It Out
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Microsoft FlipAs a video discussion app, the camera is at the heart of the Microsoft Flip experience — it's how community members tell stories and share perspectives. Flip wanted to incorporate augmented reality as a new way to engage and inspire their community of educators, learners, friends, and families. Camera Kit immediately upleveled Flip’s AR capabilities by providing their community with new tools for creativity, expression, and education. With Camera Kit, Flip delivers custom Lenses developed specifically to enrich the educational experience directly through the camera. These AR Lenses are inspired by the Flip community and teach new skills — like an ASL Lens that utilizes Snap’s advanced hand tracking technology to teach the basics of fingerspelling.The streamlined AR development and distribution process between Lens Studio and Camera Kit enables Flip to ship monthly expressive Camera drops for their community across key cultural moments like Earth Day and Black History Month. They’ve built a series of more than 80 Lenses in Lens Studio to date, with Lenses optimized towards a variety of high and low end devices.Microsoft Flip took advantage of the cross platform nature of Camera Kit and integrated AR across their native iOS and Android application and website. After integrating AR on the web through Camera Kit, they saw a 60% increase in their community completing videos.
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VoiseyVoisey’s mission is to empower millions of musicians to write and release music every day, and let the most talented creators be discovered wherever they’re from. By including augmented reality in the creation experience for users, Voisey hoped to improve the visual quality of voiseys being recorded. Since integrating Camera Kit, 43% of total content created on Voisey uses an AR Lens. 4*Voisey is owned by Snap, Inc.
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eXplorinseXplorins utilized Camera Kit on top of their GPS-led map to build an interactive platform for cultural experiences that combines the physical and digital worlds. They aim to stimulate the local culture and economy by creating new ways for consumers to interact with the environment through AR using geo-anchored quizzes, location-based games, and treasure hunts.eXplorins integrated Snap AR through Camera Kit because it gave them the freedom to create, connect, and reimagine new worlds through best-in-class AR experiences. With Snap’s Custom Landmarker technology, eXplorins provides their consumers with perfectly anchored AR objects within cities and creates multiple AR experiences with very short development cycles.By enabling users to explore the cities and places they love through immersive cultural experiences, eXplorins makes the world a phygital place with interactive narratives that connect communities, cities, and culture with purpose.
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ZoogZoog is an Israel-based video app for creating shared family experiences through reading, learning, and playing when families can’t be together physically. Family members can make storytime videos using Lenses, effects, and sounds as they read. Zoog integrated with Snap’s Camera Kit, and using Lens Studio, built a series of Lenses where readers can become a whole cast of characters, creating magical moments for families through augmented reality. Their users were 42% more likely to share their creation with loved ones after Zoog’s Camera Kit integration. Users who received a Zoog with Lenses were more than 3x more likely to request another one, and were 100% more engaged, showing their support for the videos with likes and hearts. Zoog saw a 280% increase in converting viewers to download the application for the first time after offering Snap’s Lenses, driving new user acquisition. 1Try It Out
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SmuleSmule is a popular music app for singing your favorite songs solo, with friends, or with top artists around the world. Their mission is to connect the world through music and inspire people to reach new levels of self-expression. Thanks to the power of Snap’s Camera available through Camera Kit, their community is empowered to create more captivating musical performances with dynamic visual styles. Smule’s Camera Kit integration encouraged their users to create compelling content by bringing fun Lenses to original performances, and in doing so, resulted in increased engagement on the platform. Performances with AR Lenses drove nearly 50% more views and 30% more “loves'' on average, than performances without. 2Try It Out
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inCituinCitu is an AR-powered civic engagement app that takes planning proposals out of City Hall and onto their urban context to make the process of urban development more democratic. inCitu uses Camera Kit to expand their tool to unlimited geographies and enrich the AR experience of their app using Snap AR, letting people seamlessly and creatively interact with the proposed future of the places they love.Try It Out
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MojShareChat’s Moj is used by over 160 million people every month in India to make short form videos and compete in daily challenges. Moj set out to enhance the creation experience and increase engagement among its creator community by integrating more than 300 unique augmented reality experiences into its application through Camera Kit. Since launch, Camera Kit has driven a 77% increase in camera usage on Moj, and 48% of all content created with the camera includes AR Lenses. To date, short-video creators have generated more than 64 million posts using augmented reality. 3Try It Out
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Integrating Camera Kit
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Create for Camera Kit
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Lens StudioLens Studio is a powerful, best-in-class desktop application designed for artists and developers to build augmented reality experiences.Get Started
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Lens Web BuilderLens Web Builder enables developers, brands, and agencies to create AR experiences through our templates with no coding experience required.Get Started
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Creator MarketplaceDiscover and partner with top AR developers and agencies in the Snap Creator Community who are experts in building with Lens Studio software.Learn

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Your Creativity Powered by Lens StudioDownload Now
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AR-First Developer PlatformWith a robust set of features to empower creativity, if you can dream it, you can build it. Create viral selfie Lenses and shoppable try-on experiences, or develop never-before-seen ways of connecting with the world around you for an audience of millions. With zero setup time and seamless integration with Snapchat, Spectacles, and your mobile and web applications, you can build AR for anywhere.Learn More
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Supercharging Creativity With Generative AILens Studio’s GenAI Suite unlocks custom creation of ML models, 2D and 3D assets, and more for anyone to use. With a simple text or image prompt, you can build Lenses faster than ever — no coding necessary.
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Designed for Modularity and SpeedDiscover new plugins that extend your editor experience — or develop your own! With extensive support for JavaScript, TypeScript, and package management, you can confidently build complex projects faster than ever before.
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Powers Spatial DevelopmentBuild shared experiences on Spectacles with Connected Lenses, Sync Framework, multiple preview windows and more. Lens Studio streamlines development of next generation experiences on Spectacles.
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Help in a SnapThe AI Assistant has knowledge of all our learning materials, so you can get unblocked quickly at any part of the development process. Simply type in a question and you’ll get a helpful response.Download Lens Studio
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Why Lens Studio
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Create AR for AnywhereLenses built with Lens Studio can be shared to Snapchat, Spectacles, web and mobile apps with Camera Kit. With millions of Snapchatters who engage with AR every day and Lenses that have been viewed trillions of times, Snapchat has more surface areas for AR discovery than any other social platform.
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Dream It. Build It.Lens Studio’s robust feature set means AR can be more creative, realistic, and engaging than ever before. Our industry-leading capabilities have empowered creators to develop millions of Lenses that have changed the way people learn, play, shop and express themselves in the world today.
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Designed for Your SuccessLens Studio is engineered to empower beginner and advanced developers with the right tools to get the job done. We build Lens Studio for the way you work. When you can spend more time creating and less time on logistics, your potential is as boundless as your creativity.
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Connect With CommunityJoin over 330,000 Lens Creators, participate in the Lens Creator Rewards Program, attend meetups, and get discovered on the Creator Marketplace.Join us on Discord
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Develop Your Skills and Your BusinessGrow your personal brand and your business by tapping into the ecosystem of advertisers on Snapchat and developers integrating Camera Kit.Snapchat AdsCamera Kit

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Lens Web Builder
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Lens Creation, Simplified.Lens Web Builder makes it easy to create augmented reality Lens campaigns directly in Ads Manager.
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SimpleBuild a Lens by picking from hundreds of free 3D objects, animations, and templates.
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FastSelect SKUs, build Lenses from new AR shopping templates, and publish right to your Profile in just a few clicks.
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FreeSet up an ad campaign using goal-based bidding for Lenses within the auction, or feature your Lens on your Public Profile for Business for free!
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Explore Lens Web Builder
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AR AssetsCheck out Lens Web Builder’s Asset Library for hundreds of AR assets related to different verticals and events. Adding assets and objects like Makeup, Accessories, and more to your Lenses can increase engagement and relevance.
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AR CustomizationLens Web Builder also includes advanced, responsive AR templates known as Customizable Effects – allowing brands to easily create unique, immersive Lenses. To customize, simply select a Customizable Effect and upload an image or connect your Product Catalog.
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Shopping TemplatesLens Web Builder makes creating AR shopping experiences easy with the Custom AR Beauty Template. Select your Product Catalog when creating your Lens and Lens Web Builder will pull in images of your products so Snapchatters can try them on in real time!
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AR DistributionNow that you’ve created your AR Shopping Lens, you can publish with either paid or organic distribution. With paid, you can be sure that your shoppable AR experience will be seen by your particular audience on Snapchat. If you choose to publish organically on a Public Profile for Business, you can let the power of your AR experience take flight on its own.
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Success StoryClover, the mobile on-demand dating service, has been working with Snapchat on direct response campaigns to acquire new users. Augmented Reality Lenses were a product Clover wanted to explore, understanding that Lenses have a unique ability to drive deep engagement through playtime, and brand endorsement through shares. Snapchat’s release of Lens Web Builder allowed Clover to start testing AR. The web-based tool was easy to use and could be created in-house with minimal time invested from Clover’s creative team. Clover has leaned in and seen a 7% share rate on their Lenses created with Lens Web Builder. They’ve since quickly and efficiently created multiple Lenses for use in their media campaigns.
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Accessing Lens Web BuilderEvery member of an ad account should have access to Lens Web Builder. What you can do depends on your roles and permissions.
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Create and View LensesAccount Admin | Campaign Manager | Creative Manager
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View Lens TemplatesData Manager | Data Analyst
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Try Lens Web Builder TodayAds ManagerProfile Manager