Industry Context — Common BS Fingerprints in Software, SaaS & Tech Products
Generic Claims:
the all-in-one platform, trusted by thousands of companies, increase productivity by X percent, save hours every week…
Red Flags:
AI claims without explaining what the AI does, customer logos without case study or testimonial evidence, no live product access or demo, SOC 2 claims without audit period or report availability…
Semantic Drift Patterns:
homepage claims AI-powered but product is rules-based, claims enterprise-grade but pricing page shows startup tiers only, homepage shows Fortune 500 logos but case studies are small businesses, claims all-in-one but integration page shows critical missing pieces…
Proof Expectations:
live product demo or free trial access, specific feature documentation with screenshots, verified customer logos with published case studies, third-party review scores on G2, Capterra, or TrustRadius…
Typeform
(https://typeform.com) 📸 Data Snapshot: June 20, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Forms & Automated Workflows, Powered by AI | Typeform (https://typeform.com)
Title
Forms & Automated Workflows, Powered by AI | Typeform
H2 Your favorite forms.Now with AI automation.
H2 Build forms at the drop of a prompt
H2 High Response Rate
H2 Deeper Insights
H2 Advanced Analytics
H2 When the form ends,
the flow begins…
H2 Be proactive with customer data
H2 Instant Lead Capture
H2 Data Enrichment
H2 Customer Engagement
H2 Run fast research, moderated by AI
H2 Fast Insights
H2 Qualitative & Quantitative
H2 Verified Panel Recruitment
H2 Join 150,000+ businesses driving revenue with Typeform
H2 Integrate with your tech stack
H2 AI forms and automation.All in Typeform.
H3 Platform
H3 Tools
H3 TEMPLATES
H3 Research Flow
H3 TEAMS
H3 USE CASES
H3 Plans
H3 SUPPORT
H3 COMPANY
H3 BLOG
H3 PRODUCT
H3 Templates
H3 Integrations
H3 Resources
H3 Get to know us
NAV_HEADING_REPEATED_BODY AI Market Research Tool | Research Flow by Typeform (https://typeform.com/research-flow/)
Title
AI Market Research Tool | Research Flow by Typeform
H1 Back business decisions with AI-moderated research
H2 How Research Flow works
H2 Design a study in seconds with AI
H2 Recruit the right participants
H2 Run research that doesn’t stop
H2 Turn interviews into insights
H2 See what you can learn from your first study
H2 Built for teams who need to act fast
H2 FAQ
H2 Ready to get deeper insights with Research Flow?
H3 Platform
H3 Tools
H3 TEMPLATES
H3 Research Flow
H3 TEAMS
H3 USE CASES
H3 Plans
H3 SUPPORT
H3 COMPANY
H3 BLOG
H3 Marketing Teams
H3 Product Marketing Teams
H3 Product Teams
H3 Research and Insights Teams
H3 What is Research Flow by Typeform?
H3 How is AI-moderated research different from a survey?
H3 Who is Research Flow for?
H3 How long does a study take to run?
H3 Where do participants come from?
H3 What kinds of research can I run?
H3 Does Research Flow replace researchers?
H3 PRODUCT
H3 Templates
H3 Integrations
H3 Resources
H3 Get to know us
NAV_HEADING_REPEATED_FOOTER Enterprise – The highest level of conversational forms | Typeform (https://typeform.com/enterprise/)
Title
Enterprise – The highest level of conversational forms | Typeform
H1 Hello, Typeform Enterprise
H2 Trusted by 95% of the Fortune 500
H2 Maximize impact
H2 Goodbye, response limits
H2 Seats for everyone
H2 VIP account management
H2 Tailored onboarding
H2 Customization
H2 Secure and compliant
H2 Your personalized path to success
H2 Plus you’ll get:
H2 How Typeform Enterprise is used for bigger and better results
H2 Lead Generation
H2 Product Marketing
H2 Content Marketing
H2 How Enterprise compares to other plans
H2 Connect with hundreds of your mission-critical tools
H2 "I was blown away by Typeform's conversational UX. Form builders are as old as the web, but this approach elevates the medium substantially."
H2 Say hello to bigger and better results
H3 Platform
H3 Tools
H3 TEMPLATES
H3 Research Flow
H3 TEAMS
H3 USE CASES
H3 Plans
H3 SUPPORT
H3 COMPANY
H3 BLOG
H3 PRODUCT
H3 Templates
H3 Integrations
H3 Resources
H3 Get to know us
NAV_HEADING_REPEATED_FOOTER Plans & Pricing | Typeform (https://typeform.com/pricing/)
Title
Plans & Pricing | Typeform
H2 Get started with AI forms
H2 Enterprise
H2 Contacts & Automations
H2 Research Flow
H2 Compare all plans
H2 Trusted by 95% of the Fortune 500
H2 “We just hosted a virtual event for 60,000 people using Typeform for the bookings.”
H2 Frequently asked questions
H2 The form is just the beginning
H3 Platform
H3 Tools
H3 TEMPLATES
H3 Research Flow
H3 TEAMS
H3 USE CASES
H3 Plans
H3 SUPPORT
H3 COMPANY
H3 BLOG
H3 Unlimited responses & seats
H3 VIP account management
H3 Enterprise-grade security
H3 Custom domains & branding
H3 Tailored onboarding
H3 Priority expert support
H3 Centralize and manage your contacts
H3 Automate actions like segmentation and follow-up emails
H3 Design & run research
H3 Analyze & share insights
H3 What are the benefits of a paid vs free plan?
H3 What’s included in the free plan?
H3 Can I upgrade, downgrade or switch between plans?
H3 Can I pause a paid subscription?
H3 Do you offer discounts if I pay yearly instead of monthly?
H3 Is there a limit to the number of responses I can collect?
H3 What happens if I cancel my subscription?
H3 How secure is Typeform?
H3 What can I do with my data once it's collected?
H3 I have additional questions, who do I contact?
H3 PRODUCT
H3 Templates
H3 Integrations
H3 Resources
H3 Get to know us
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://typeform.com) Forms & Automated Workflows, Powered by AI | Typeform
AI forms & automation [H2] Your favorite forms.Now with AI automation. Combine AI forms and automated workflows to drive revenue growth. Run in-depth research and manage the entire customer lifecycle. All in Typeform.Get started—it’s free Build forms that adapt to every respondent and then analyze your data for rich insights. Convert and keep customers with automated AI segmentation and follow-ups. Make confident business decisions fast with AI-moderated studies and automated reports. INTELLIGENT forms [H2] Build forms at the drop of a prompt With over 48 million responses collected monthly, Typeform AI builds best-in-class forms proven to get 3.5x more data. Brand easily, customize everything.Explore forms [H2] High Response Rate Build forms people actually fill out with beautiful design and conversational logic that adapts to every response, doubling the completion rate vs. traditional forms. [H2] Deeper Insights Get rich answers with video and audio responses, plus extra context from AI-generated follow-up questions that adapt as people complete your form. [H2] Advanced Analytics Dig into both qualitative and quantitative data with topic and sentiment analysis, respondent comparison, and form drop-off analysis. [H2] When the form ends, the flow begins... Growth FLOWNEW [H2] Be proactive with customer data Set up automations that convert and keep customers for you. As opportunities arise, Growth Flow steps in to enrich leads, create segments, and send personalized messages.Explore Growth Flow [H2] Instant Lead Capture Close deals directly in your forms. Capture e-signatures, schedule meetings with Google Calendar and Calendly, and accept payments with Stripe and Paypal. [H2] Data Enrichment Enrich data to complete customer profiles, with industry-leading match rates of up to 92% for B2B companies and 71% for B2C companies. [H2] Customer Engagement Follow up instantly across email, SMS, and your favorite tools. Trigger personalized workflows from any form submission or contact update.RESEARCH FLOWNEW [H2] Run fast research, moderated by AI Make data-backed business decisions with Research Flow. It builds your research study, conducts 1000s of AI-moderated interviews at once, and analyzes the findings. Fast.Explore Research Flow [H2] Fast Insights Get insights in hours, not weeks. AI handles recruiting, moderating, and synthesizing research studies from start to finish, so you uncover deep insights at light speed. [H2] Qualitative & Quantitative Run AI-moderated text, video, and voice interviews at survey scale and in one platform. Capture tone, hesitation, and the reasoning behind every answer. [H2] Verified Panel Recruitment Get the best possible insights. Use 400+ targeting criteria to reach the right audience, with built-in incentive management so you need fewer tools. [H2] Join 150,000+ businesses driving revenue with Typeform [IMG: SmartBug. wordmark logo in bold black text] SmartBug Media increased sales leads by 40% with one form [IMG: Double Denim Marketing circular logo with brand name in black and white] Double Denim Marketing drove $3.67 million in sales [IMG: Abstract dark logo mark featuring two overlapping slash shapes] Viva scaled talent acquisition and cut time to hire by 75% [IMG: SmartBug. wordmark logo in bold black text] SmartBug Media increased sales leads by 40% with one form [IMG: Double Denim Marketing circular logo with brand name in black and white] Double Denim Marketing drove $3.67 million in sales [IMG: Abstract dark logo mark featuring two overlapping slash shapes] Viva scaled talent acquisition and cut time to hire by 75% [IMG: SmartBug. wordmark logo in bold black text] SmartBug Media increased sales leads by 40% with one form [IMG: Double Denim Marketing circular logo with brand name in black and white] Double Denim Marketing drove $3.67 million in sales [IMG: Abstract dark logo mark featuring two overlapping slash shapes] Viva scaled talent acquisition and cut time to hire by 75% Read all customer stories [H2] Integrate with your tech stack View integrations [H2] AI forms and automation.All in Typeform. Get started—it’s free
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SUB-PAGE (https://typeform.com/research-flow/) AI Market Research Tool | Research Flow by Typeform
Skip to main content customer research platform [H1] Back business decisions with AI-moderated research Research Flow is a combined qualitative and quantitative research platform. It helps you run in-depth studies in hours, so you can make confident business decisions fast.Request a demoSee how it works [H2] How Research Flow works 1. Design2. Recruit3. Run4. Analyze design [H2] Design a study in seconds with AI Tell Typeform AI what you want to learn and it builds your study for you. Define objectives, guides, and questions so every study starts with a clear plan.Request a demo recruit [H2] Recruit the right participants The quality of your insights starts with who you talk to. Pick your own customers or recruit verified participants using automated screening and built-in incentive management.Request a demo Run [H2] Run research that doesn’t stop Run in-depth studies in parallel across text, audio, and video. Adaptive follow-ups uncover deeper context and the “why” behind responses—what used to take weeks now happens automatically.Request a demo Analyze [H2] Turn interviews into insights Instantly generate summaries, themes, sentiment, and highlight reels. Turn transcripts into insights you can share and act on in minutes.Request a demoUse Cases [H2] See what you can learn from your first study Explore real research studies and see how easy it is to understand your audienceCustomer ResearchMarket ResearchPublic Opinion Research [H2] Built for teams who need to act fast Whatever your goal, run deeper, more effective studies with Research Flow.Request a demo [H3] Marketing Teams Make high-performing campaigns by gathering feedback, tracking social trends, and surfacing sentiment shifts.Request a demo [H3] Product Marketing Teams Make more confident go-to-market decisions by testing messaging and positioning, and validating campaigns.Request a demo [H3] Product Teams Understand what your customers actually want, so you can build better products, optimize experiences, and map journeys they love.Request a demo [H3] Research and Insights Teams Run in-depth studies, understand customers faster, and scale your research without extra overhead.Request a demo 4.5xmore feedback per question3xmore emotional/contextual insights2xparticipant engagement time [H2] FAQ [H3] What is Research Flow by Typeform? Research Flow is an end-to-end, AI-powered market research workflow that combines quantitative scale with qualitative depth in a single study.From designing your study and recruiting participants to running AI-moderated conversations and generating insights, everything happens in one continuous flow—so teams can go from question to decision-ready insight in hours, not weeks. [H3] How is AI-moderated research different from a survey? Traditional surveys are great for structured responses, but they’re limited in depth.Research Flow blends structured questions with AI-moderated conversations that probe deeper in real time—capturing not just what people say, but why they think and feel that way.The result is a richer dataset with themes, sentiment, quotes, and video clips automatically surfaced—without the need for manual interviews or synthesis. [H3] Who is Research Flow for? Research Flow is built for teams who need high-quality insights without the time and overhead of traditional research:Product marketers testing concepts, messaging, and positioningProduct teams understanding user behavior and validating ideasUX and research teams scaling qualitative researchGrowth and strategy teams exploring market trends and customer sentiment [H3] How long does a study take to run? Studies can be designed and launched in minutes, with insights generated in hours as responses come in.Because moderation and synthesis are automated, there’s no need to wait weeks for interviews, transcription, and analysis—teams can iterate quickly and make decisions faster. [H3] Where do participants come from? Research Flow supports multiple ways to source participants, including access to a verified panel as well as your own audience.Participants are screened and filtered based on your criteria, with built-in protections to ensure response quality—so you’re getting insights from the right people. [H3] What kinds of research can I run? Research Flow supports a wide range of use cases across customer, market, and public opinion research, including:Concept and messaging testingCustomer feedback and experience researchUsage and attitudes studiesBrand perception and positioningExploratory and qualitative deep dives [H3] Does Research Flow replace researchers? No—Research Flow augments research teams.It automates the most time-intensive parts of the process—moderation, transcription, and synthesis—so researchers and teams can focus on interpreting insights, making decisions, and driving impact. [H2] Ready to get deeper insights with Research Flow? See how Typeform’s AI research assistant can help you move from questions to customer clarity.Request a demo
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SUB-PAGE (https://typeform.com/enterprise/) Enterprise – The highest level of conversational forms | Typeform
[H1] Hello, Typeform Enterprise Unleash your full potential with a tailor-made Enterprise plan: limitless responses and user seats, VIP support, SSO, and more.Get in touch [IMG: Three mobile screens showing ZoDigital survey forms with budget, recommendation, and feedback questions] [H2] Trusted by 95% of the Fortune 500 [H2] Maximize impact Everything your business needs with our Enterprise-exclusive features: [IMG: Email notification badge showing 10,652 total responses with envelope icon on green background] [H2] Goodbye, response limits Hello, more insights, leads, and opportunities. [IMG: Team ownership card showing avatar photos for J. Lewis, A. Aros, J. Creston and 25 more on purple background] [H2] Seats for everyone Add as many users as you need. More users + more use cases = more business. [IMG: Woman in burgundy jacket looking at laptop screen with clasped hands at desk with tea mug] [H2] VIP account management A dedicated Customer Success Manager will guide you to success. [IMG: Man with pen collaborating with colleague at laptop in bright creative workspace] [H2] Tailored onboarding Our Technical Implementation Specialist set you up for success. [IMG: Browser mockup showing ZoDigital logo and website URL on green background] [H2] Customization Create custom domains and stay on brand right down to the details. [IMG: Security shield icon with checkmark over dark blue cards and abstract imagery on lavender background] [H2] Secure and compliant SSO, GDPR, HIPAA, US or EU Data Center [IMG: Two colleagues viewing a laptop displaying a ZoDigital date picker and booking interface] [H2] Your personalized path to success [IMG: People like, love, heart icon] Your dedicated Customer Success Manager will take care of you from the start with Zoom calls to get to know your needs and build your tailor-made plan. [IMG: Desktop device icon] Training calls with access to a Technical Implementation Specialist will set you and your team up to win. [IMG: Calendar icon] A follow-up at 30 days, and regular check-ins beyond that, will ensure you’re on track with your goals. [IMG: Smiling woman in burgundy jacket with hand on chin, seated in front of black and white artwork] [H2] Plus you’ll get: [IMG: Star icon] VIP priority support if you ever run into issues. [IMG: Chart, statistics, flipchart, presentation, graph icon] Data-based recommendations to maximize the value you get from Typeform across your organization. [IMG: Smiley face emoji icon] Access to our Community of power users, where you’ll find even more guidance and top tips. [H2] How Typeform Enterprise is used for bigger and better results Check out these success stories from Typeform Enterprise users [IMG: Smiling man in checkered shirt framed by rounded rectangular shapes with purple accent] [H2] Lead Generation SmartBug Media drives a 40% increase in sales leads with a single, customized Typeform.See how SmartBug did it [IMG: Man with beard in blue shirt and navy jacket next to colorful S logo on purple background] [H2] Product Marketing SparkToro used Typeform to beta test their newaudience intelligence search tool and to identify coreusers.See how SparkToro did it [IMG: Smiling woman with short dark hair and white collared shirt next to Amplitude app icon on green background] [H2] Content Marketing Amplitude turned a simple quiz into a customer-generating machine, literally.See how Amplitude did it [H2] How Enterprise compares to other plans MonthlyYearly(Save 30%) BasicCreate interactive AI forms that connect to your workflow39 USD/mo468 USD total /yr28 USD/moSave 132 USD /yrGet BasicIncludes:100 responses/mo included1 userFeatures you'll love:Unlimited typeformsAI-powered form creationConditional logicWebhooks & integrationsThis is some text inside of a div block.See all featuresPlusMake your AI forms more beautiful and on-brand79 USD/mo948 USD total /yr56 USD/moSave 276 USD /yrGet PlusIncludes:1,000 responses/mo included3 usersFeatures you'll love:Everything in BasicRemove Typeform brandingCustom subdomainThis is some text inside of a div block.See all featuresBusinessAnalyze performance with AI and do more with your data129 USD/mo1,548 USD total /yr91 USD/moSave 456 USD /yrGet BusinessIncludes:10,000 responses/mo included5 usersFeatures you'll love:Everything in PlusDrop-off ratesConversion trackingPriority support and live chatThis is some text inside of a div block.See all featuresGrowth FlowFor growing teams that need to automate and streamline their marketing workflows379 0 USD/mo379 USD /mo after 14 days266 0 USD/mo 266 USD /mo after 14 daysTry free for 14 daysCredit card requiredIncludes:10,000 responses/mo included5 usersFeatures you'll love:Enrich 1,500 responses /moAsk AI and Smart InsightsContacts & Automations add-on included for freeMulti-language formsSalesforce integrationEmail and text (SMS) follow-upsPriority support and live chatThis is some text inside of a div block.See all featuresRead more about pricingIntegrations [H2] Connect with hundreds of your mission-critical tools View all 300+ integrations [H2] "I was blown away by Typeform's conversational UX. Form builders are as old as the web, but this approach elevates the medium substantially." [IMG: Slack logo] Johnny RodgersProduct Architect @ Slack [H2] Say hello to bigger and better results Get in touch
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SUB-PAGE (https://typeform.com/pricing/) Plans & Pricing | Typeform
TalentImprove employee experience with best-in-class Al, video, and automation169 USD/mo2,028 USD total /yr119 USD/moSave 600 USD /yrIncludes3,000 responses/mo3 usersUnlimited typeformsUnlimited questionsThis is some text inside of a div block.FeaturesVideo Questions & AnswersReCAPTCHAMulti-Language SupportClarify with AlThis is some text inside of a div block.Get TalentNew: Research Flow [H2] Get started with AI forms MonthlyYearly(Save 30%) BasicCreate interactive AI forms that connect to your workflow39 USD/mo468 USD total /yr28 USD/moSave 132 USD /yrGet BasicIncludes:100 responses/mo included1 userFeatures you'll love:Unlimited typeformsAI-powered form creationConditional logicWebhooks & integrationsThis is some text inside of a div block.See all featuresPlusMake your AI forms more beautiful and on-brand79 USD/mo948 USD total /yr56 USD/moSave 276 USD /yrGet PlusIncludes:1,000 responses/mo included3 usersFeatures you'll love:Everything in BasicRemove Typeform brandingCustom subdomainThis is some text inside of a div block.See all featuresBusinessAnalyze performance with AI and do more with your data129 USD/mo1,548 USD total /yr91 USD/moSave 456 USD /yrGet BusinessIncludes:10,000 responses/mo included5 usersFeatures you'll love:Everything in PlusDrop-off ratesConversion trackingPriority support and live chatThis is some text inside of a div block.See all featuresGrowth FlowFor growing teams that need to automate and streamline their marketing workflows379 0 USD/mo379USD/mo after 14 days266 0 USD/mo266USD/mo after 14 daysTry free for 14 daysCredit card requiredIncludes:10,000 responses/mo included5 usersFeatures you'll love:Enrich 1,500 responses /moAsk AI and Smart InsightsContacts & Automations add-on included for freeMulti-language formsSalesforce integrationEmail and text (SMS) follow-upsPriority support and live chatThis is some text inside of a div block.See all featuresNeed a plan for HR teams? See Talent plan details — starting at 119 USD/mo [H2] Enterprise Custom plans to support your growth with limitless responses, dedicated account management, and enterprise-grade security.Contact sales [H3] Unlimited responses & seats No limits on responses or users. Scale across your entire organization. [H3] VIP account management A dedicated Customer Success Manager to guide your strategy and maximize ROI. [H3] Enterprise-grade security SSO, HIPAA, GDPR compliance, and your choice of US or EU data center. [H3] Custom domains & branding Stay on brand with custom domains and white-label experiences. [H3] Tailored onboarding A Technical Implementation Specialist to get your team set up for success. [H3] Priority expert support Access the highest tier of support for strategic guidance and technical help. [H2] Contacts & Automations Manage your customer journeys in one platform by combining this add-on with your existing plan.Learn moreTake a tour [IMG: Addon icon] Add-on2,400actions/monthAvailable on all plans except Free and Basic+25USD/moBilled monthly+25USD/moBilled monthlyGet add-on [IMG: Addon icon] Add-on12,000actions/monthAvailable on all plans except Free, Basic, and Plus+75USD/moBilled monthly+75USD/moBilled monthlyGet add-on [IMG: Addon icon] Add-onCustomactions/monthAvailable on Enterprise and Growth Custom plans.+CustomUSD/moBilled monthly+CustomBilled annuallyContact sales [H3] Centralize and manage your contacts 25,000 total contacts across all your formsContact database and profileCustom contact propertiesBulk contact managementImport .CSVAdvanced filtering and sorting [H3] Automate actions like segmentation and follow-up emails Automate actions from contact listAutomate actions from contact changesAutomate actions on a scheduled dateNEW [H2] Research Flow Run end-to-end research projects directly within Typeform. From participant recruitment to insight synthesis, streamline every step of your research workflow.Contact salesLearn more [H3] Design & run research Recruit and screen participants with built-in panel accessModerated and unmoderated video researchAutomatic transcription and tagging [H3] Analyze & share insights AI-powered analysis and insight generationHighlight reels and shareable reportsIntegrates with your existing Typeform workspace Still undecided? Try our Free plan then upgrade when you’re ready. [H2] Compare all plans MonthlyYearly(Save 30%)Basic29 0 USD25 0 USDper month349 USD /mo after 14 days266 USD /mo after 14 daysGet BasicPlus59 0 USD50 0 USDper month349 USD /mo after 14 days266 USD /mo after 14 daysGet PlusBusiness99 0 USD83 0 USDper month349 USD /mo after 14 days266 USD /mo after 14 daysGet BusinessGrowth Flow349 0 USD266 0 USDper month379USD/mo after 14 days266USD/mo after 14 daysTry free for 14 daysUsage limitsNumber of formsThe number of forms you can create.UnlimitedUnlimitedUnlimitedUnlimitedQuestions per formThe number of questions you can ask in one form.UnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedSeatsGrant multiple users access to your Organization and Workspaces so they can collaborate on your forms and access results.13555Bespoke3BespokeMonthly response baseThe number of responses you can collect every month. These limits are reset every month and apply to both monthly and yearly Typeform plans.1001,00010,00010,00010,000Bespoke3,000BespokeMaximum monthly response limitThe maximum number of responses you can collect every month, which includes the response base and possible add-ons.7502,50050,00050,00050,000Bespoke7,500BespokeMonthly enrichment baseA contact is enriched once their email address is submitted on forms that have “lead enrichment and scoring” activated.Not availableNot availableNot available1,5001,500BespokeNot availableNot availableMaximum monthly enrichment limitThe maximum number of contacts you can enrich every month, which includes the enrichment base and possible add-ons.Not availableNot availableNot available5,0005,000BespokeNot availableNot available*Monthly video question viewsVideo question views are the total number of times respondents have watched your video questions. Each view is counted across all video questions to provide a cumulative total of views.Not availableNot availableNot available50,00050,000Bespoke4,500Not available*Monthly video answersVideo answers collected refer to the total amount of videos collected from respondents through the video answer feature.Not availableNot availableNot available20,00020,000Bespoke1,500Not availableBe on-brandStart with a templateSave time and effort with templates you can customize to fit what your brand needs. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Add your brand logoDisplay your logo on every screen of your form. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Customize your form’s metadataCustomize your form link previews on social media and messaging apps. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Apply premium themesChoose a theme from our designer-curated gallery and customize your form to match your brand’s personality. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Remove Typeform branding from your formsRemove the Typeform footer from your forms. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Create a brand kitCreate a library of logos, images, and media to use consistently across your organization. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Create custom links for different formsGive a custom form ID to your form’s URL. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Create a custom subdomain for your accountChoose a unique subdomain to use across all your forms. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Custom Email Domain - Gmail [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Add custom fontsUpload your own fonts so every form you create aligns with your brand identity. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Enterprise onlyConnect a custom domain to your accountSet up a custom domain to use across all your forms. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Enterprise onlyCustomize your formsCreate a knowledge quizUse logic to calculate quiz scores and create outcome quizzes. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Multiple endings per formShow different endings to different respondents based on your form logic. Trigger order summaries, thank you notes, or even feedback requests. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Add logic to your formsAdd logic to your forms to connect, skip, and rearrange questions as needed. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Recall informationPull data from previous questions and bring back information to show respondents. Use recall information with variables, hidden fields, scores, and prices. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Add scores and calculations to your formsSolve scores, prices, quiz results with questions designed to qualify leads, order forms, and more. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Create an outcome quizUse logic to calculate quiz scores and create outcome quizzes. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Add custom variablesCreate custom numeric or text values that your form can keep track of. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Personalize with hidden fieldsUse data you already have, track information about your respondents, and make your forms more personal. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Add files to Typeform AIAdd PDFs, CSVs, or text files to Typeform AI to get responses that are tailored to your specific context. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Create forms in multiple languagesEnable form translation to allow respondents to view and respond to any form in their own language. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Add video questionsRecord, edit, and embed personalized videos into your forms. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Prevent spam submissions with reCAPTCHABoost your form’s security and prevent bot attacks to make sure the data you collect is authentic and reliable. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Prevent duplicate responsesEnsure the accuracy of your data by preventing multiple responses from the same respondent. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Signature QuestionSign and send agreements inline [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Share and embedEmbed formsEmbed your form on your website, in an email, and more. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Set up custom launch options for embedded formsLaunch your embedded form after a delay, scroll, page exit and engage your audience at the right time. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Set forms to close on submitProgram your form to close after a response is submitted. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] Connect your appsSee all integrations [IMG: Zapier app icon] +500 integrations with ZapierEasily push data you collect on Typeform to over 500 services through Zapier. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Airtable app icon] AirtableSend form responses to Airtable, where you can organize your data and collaborate easily. [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Image placeholder] [IMG: Google Sheets app icon] Google SheetsSe
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
12Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /research-flow/ | 1 | 1 |
| /enterprise/ | 7 | 1 |
| /pricing/ | 1 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Typeform",
"url": "https://www.typeform.com",
"logo": "https://cdn.prod.website-files.com/66ffe2174aa8e8d5661c2708/6889ccfec828e151ddd96537_ogimage.png",
"sameAs": [
"https://www.linkedin.com/company/typeform-/",
"https://www.facebook.com/typeform/",
"https://www.twitter.com/typeform/",
"https://www.instagram.com/typeform/",
"https://www.youtube.com/channel/UC2nRv6J0FsJVePJTLhUDKgg/"
],
"description": "Build beautiful, interactive forms — get more responses. No coding needed. Templates for quizzes, research, feedback, lead generation, and more. Sign up FREE.",
"foundingDate": "2012",
"founder": [
{
"@type": "Person",
"name": "Robert Muñoz",
"url": "https://www.linkedin.com/in/robertmunoztypeform"
},
{
"@type": "Person",
"name": "David Okuniev",
"url": "https://www.linkedin.com/in/david-okuniev-a845b66/"
}
],
"address": {
"@type": "PostalAddress",
"addressCountry": "ES",
"addressLocality": "Barcelona",
"postalCode": "08017",
"streetAddress": "Carrer de Can Rabia 3 - 5, 4th floor"
}
}
/research-flow/ — no schema detected (entity gap)
/enterprise/ — no schema detected (entity gap)
/pricing/
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Typeform Subscription Plans",
"image": "https://cdn.prod.website-files.com/66ffe2174aa8e8d5661c2708/6734a84a9da0d796c61f411f_guidelines-logo.webp",
"description": "Interactive AI forms, surveys, and quizzes. Specialized plans for everyone, marketers, and HR departments.",
"brand": {
"@type": "Brand",
"name": "Typeform"
},
"offers": {
"@type": "AggregateOffer",
"offerCount": "5",
"lowPrice": "28.00",
"highPrice": "266.00",
"priceCurrency": "USD",
"offers": [
{
"@type": "Offer",
"name": "Basic Plan",
"description": "Create interactive AI forms that connect to your workflow.",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.typeform.com/pricing/",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"name": "Plus Plan",
"description": "Make your AI forms more beautiful and on-brand.",
"price": "56.00",
"priceCurrency": "USD",
"url": "https://www.typeform.com/pricing/",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"name": "Business Plan",
"description": "Analyze performance with AI and do more with your data.",
"price": "91.00",
"priceCurrency": "USD",
"url": "https://www.typeform.com/pricing/",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"name": "Talent Plan",
"description": "Improve employee experience with best-in-class AI, video, and automation.",
"price": "119.00",
"priceCurrency": "USD",
"url": "https://www.typeform.com/pricing/",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"name": "Growth Pro",
"description": "For growing teams that need to automate and streamline marketing workflows.",
"price": "266.00",
"priceCurrency": "USD",
"url": "https://www.typeform.com/pricing/",
"availability": "https://schema.org/InStock"
}
]
}
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Software, SaaS & Tech Products
33.2 Avg BS
Based on 1130 businesses audited.
✓ Less BS than average
Typeform has 6.2 points less BS than the average for Software, SaaS & Tech Products.
BS Detector
Software, SaaS & Tech Products BS: Typeform (typeform.com)
https://typeform.com
📍 Industry: Software, SaaS & Tech Products
27
BS / 100
Typeform provides a masterclass in modern SaaS positioning, successfully pivoting to ‘AI-first’ while retaining the statistical proof of its legacy scale. It earns its low BS score by providing granular pricing and technical documentation that matches its high-level marketing promises. Only the unverifiable ‘95% of Fortune 500’ claim prevents a near-perfect substance score.
Info Density
Power-words vs. Substance ratio.
10
33% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
50% BS
Commodity Fingerprint
Detection of industry clichés/templates.
5
33% BS
Identity & Authority
Expert verifiability & Schema depth.
0
0% BS
1. Replace the ‘95% of Fortune 500’ claim with a link to a ‘Customer Directory’ or third-party verification to reduce trust theatre. 2. Convert generic H2 headings like ‘Maximize impact’ to outcome-focused headers such as ‘Scale Responses Without Limits.’ 3. Hyperlink the SOC 2 and HIPAA compliance claims to a dedicated security page with audit dates. 4. Integrate live G2 or Capterra widgets with outbound proof paths to verify the displayed review scores.
The content perfectly aligns with the Software, SaaS & Tech Products category, specifically focusing on data collection, AI-driven market research, and automated workflow orchestration. The use of technical terms like SSO, HIPAA, Webhooks, and API-first integrations confirms a high-fidelity industry match.
“The BS score of 27 is primarily driven by the 'Trust and Proof' and 'Information Density' pillars. While the site is authoritative, the heavy use of the 'Fortune 500' trope and several generic, power-word-heavy headings contribute to the score. The 'Identity and Authority' pillar remains at 0 due to excellent schema and transparency.”
Verified Analysis Date: June 20, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Typeform, captured on June 20, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Typeform: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://typeform.com to view the most current version of its content and learn from the source what this company is about and what it offers.