Training Example: ainslie + ainslie – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Wellness, Therapy & Mental Health
Generic Claims: transform your life, find your inner peace, healing starts here, you deserve to feel better…
Red Flags: no professional registration number, guaranteed mental health outcomes, coaching certificates presented as therapy qualifications, testimonials making clinical outcome claims…
Semantic Drift Patterns: homepage claims evidence-based but offers unregulated modalities, claims clinical expertise but qualifications are coaching certificates, homepage targets clinical conditions but practitioner is not clinically trained, claims therapy but services page includes unregulated wellness offerings…
Proof Expectations: professional registration number (BACP, UKCP, HCPC, BPS), specific qualifications and training listed, clinical supervision arrangements disclosed, clear fee structure per session…

ainslie + ainslie

(https://ainslieainslie.com) 📸 Data Snapshot: June 21, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE ainslie + ainslie (https://ainslieainslie.com)
Title

ainslie + ainslie

Meta

Modern life demands more. Elite sport has the answer. NIGHT + DAY POWDERS bring round-the-clock supplementation from pro sport to the demands we all face every day. Energy and immunity in the morning, recovery and repair at night. DEVELOPED IN SPORT. BUILT FOR LIFE.

H2 Your bag is empty
H2 Estimated total
H2 Country/region
H2 Country/region
H2 FINISHthe summer stronger
H2 A Human Performance Team in Every Scoop.
H2 THE DIFFERENCE IS NIGHT + DAY.
H2 Precision Nutrition. Only what works.
H2 NIGHT POWDER Ingredients
H2 Supplement facts*
H2 DAY POWDER Ingredients
H2 Supplement facts*
H2 TRIALLED AND TESTED.
H2 TESTED BY ELITE ATHLETES.
H2 Performance 
People Podcast.
H2 Our Newsletter
H2 COMMUNITY
H2 ABOUT US
H2 HELP & SERVICES
H2 INFORMATION
H3 WAKE UP READY.
H3 FIND YOUR 100%.
H3 ALL DAY RESILIENCE.
H3 RELAX + RECOVER.
H3 NIGHT + DAY POWDER
H3 NIGHT POWDER
H3 DAY POWDER
H3 “Elite sport pushes you to the limit. Anything that aids recovery is a game-changer.”
H3 “I’ve been using it for a year now and it honestly helps…even at Everest Basecamp!”
H4 Prof. Tim Spector
H5 Your Bag
NAV_HEADER_HEADING_REPEATED_BODY NIGHT + DAY POWDER – ainslie + ainslie (https://ainslieainslie.com/products/night-day-powders/)
Title

NIGHT + DAY POWDER – ainslie + ainslie

Meta

Two powders, round the clock performance. Optimise your nights and elevate your days with a 24/7 supplement solution designed around your circadian rhythm. Precision-formulated to give your mind and body what it needs, when it needs it – enhanced relaxation and recovery to make your nights count, energy and protection

H1 NIGHT + DAY POWDER
H2 Your bag is empty
H2 Estimated total
H2 Country/region
H2 Country/region
H2 NIGHT + DAY POWDER
H2 How to take NIGHT + DAY POWDERS:
H2 NIGHT POWDER Ingredients
H2 Supplement facts*
H2 DAY POWDER Ingredients
H2 Supplement facts*
H2 LIVE LIKE AN ATHLETE.
H2 TRIALLED AND TESTED.
H2 DESIGNED FOR ATHLETES.
H2 MADE FOR EVERYONE.
H2 The difference is NIGHT + DAY.
H2 NIGHT POWDER.
H2 DAY POWDER.
H2 CUSTOMER REVIEWS
H2 Our Newsletter
H2 COMMUNITY
H2 ABOUT US
H2 HELP & SERVICES
H2 INFORMATION
H3 Relax
H3 Recover
H3 Energise
H3 Protect
H5 Your Bag
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER NIGHT POWDER – ainslie + ainslie (https://ainslieainslie.com/products/night-powder/)
Title

NIGHT POWDER – ainslie + ainslie

Meta

Sleep better. Recover faster. Formulated to help you wake up ready. Developed by the best in sports science and made from six of the highest-grade ingredients all at research-matched doses.

H1 NIGHT POWDER
H2 Your bag is empty
H2 Estimated total
H2 Country/region
H2 Country/region
H2 NIGHT POWDER
H2 How to take NIGHT POWDER:
H2 Ingredients
H2 Supplement facts*
H2 SLEEP LIKE AN ATHLETE.
H2 12 WEEKS,

H2 60 TRIALISTS.
H2 MADE FROM SIX HIGH-GRADE INGREDIENTS
H2 POWERING WORLD-CLASS ATHLETES
H2 CUSTOMER REVIEWS
H2 ROUND THE CLOCK PERFORMANCE.
H2 Our Newsletter
H2 COMMUNITY
H2 ABOUT US
H2 HELP & SERVICES
H2 INFORMATION
H3 Four things you'll begin to notice…
H3 Affron™ Saffron, 28mg
H3 CherryPURE® · 500mg
H3 L-Glycine · 3,000mg
H3 Magnesium · 200mg
H3 Manganese · 2mg
H3 Copper · 1mg
H5 Your Bag
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER DAY POWDER – ainslie + ainslie (https://ainslieainslie.com/products/day-powder/)
Title

DAY POWDER – ainslie + ainslie

Meta

Make every day count. Peak performance, in a powder. Modern life isn’t going to change, but your ability to handle its demands can. DAY POWDER is formulated to prime and protect your mind and body each morning, using evidence-backed ingredients selected to bring energy and focus to whatever life throws your way.

H1 DAY POWDER
H2 Your bag is empty
H2 Estimated total
H2 Country/region
H2 Country/region
H2 DAY POWDER
H2 How to take DAY POWDER:
H2 Ingredients
H2 Supplement facts*
H2 PERFORM LIKE AN ATHLETE.
H2 TRIALLED AND TESTED.
H2 DESIGNED FOR ATHLETES.
H2 MADE FOR EVERYONE.
H2 PRIMED FOR PERFORMANCE.
H2 PRECISION NUTRITION.
H2 CUSTOMER REVIEWS
H2 TWO POWDERS, ONE SOLUTION.
H2 Our Newsletter
H2 COMMUNITY
H2 ABOUT US
H2 HELP & SERVICES
H2 INFORMATION
H3 PRIME
H3 ENERGISE
H3 PROTECT
H3 AWAKEN
H5 Your Bag
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://ainslieainslie.com) ainslie + ainslie
[H2]

[H2] FINISHthe summer stronger

NIGHT + DAY — SAVE 45%
Two products, one recovery system, built 
around your body's clock.
save 45% + welcome gifts

Best supplementWinner 2025

Excellent • Trustpilot Score: 4.6

“I've now been taking this for a month now and it's a game changer for me.“
“The highest quality!“
“My sleep has become much better despite how stressful work is.“
“The benefits to my overall well-being have been nothing short of game changing.“
“Had a huge impact on my quality of sleep.“

DEVELOPED IN SPORT. BUILT FOR LIFE.
Modern life demands more. Elite sport has the answer.NIGHT + DAY POWDERS bring round-the-clock supplementation from pro sport to the demands we all face every day. Energy and immunity in the morning, recovery and repair at night.

[H2] A Human Performance Team in Every Scoop.

Formulated by the performance specialists behind four-time Olympic champion sailor, Ben Ainslie, to help high performers show up at full capacity, every time. At work, at home, in life.

[H2]
THE DIFFERENCE IS NIGHT + DAY.

Designed to work with your circadian rhythm as part of your morning and evening routines. What your body needs, when it needs it most.

[IMG: WAKE UP READY]

Start each day refreshed and clear-headed.

[IMG: FIND YOUR 100%]

Naturally harness energy and combat fatigue.

[IMG: ALL DAY RESILIENCE]

Feel the benefits of enhanced recovery at night.

[IMG: REPAIR + RECOVER]

Support your mind and body through demanding days.

Ready in 30 secs

[H2]
Precision Nutrition. Only what works.

The highest-quality ingredients, delivered in meaningful doses and in powder form for superior bioavailability.

Ready in 30 secs

NIGHT POWDER /
Affron™ Saffron
Cherrypure™
Magnesium
L-Glycine
DAY POWDER /
Mirtoselect™
Astareal™ (Astaxanthin)
L-Glutathione
L-Tyrosine

Full ingredient list

[H2]

[H2] NIGHT POWDER Ingredients
L-Glycine, Magnesium Citrate, Acidity Regulators (Citric Acid, Malic Acid), Natural Flavourings, CherryPURE™ Montmorency Tart Cherry Powder, Cherry Root Fibre, Colour (Beetroot Red), Affron™ Saffron (Crocus Sativus L.), Sweetener (Steviol Glycosides from Stevia), Manganese Bisglycinate, Copper Bisglycinate.

[H2] Supplement facts*

Per Serving
Per 100g
Energy
80kJ/19kcal
1144kJ/274kcal
Carbohydrate
1.3g
19g
of which sugars
0.2g
3.5g

Magnesium
200mg
53%
Copper
1mg
100%
Manganese
2mg
100%
L-Glycine
3000mg
**
CherryPURE™Montmorency Tart Cherry powder
500mg
**
Affron™ Saffron Extract
28mg
**

*Nutrient Reference Value **No NRV established

*1 x 7g Scoop/Sachet

[H2] DAY POWDER Ingredients
L-Glutamine, L-Tyrosine, Beetroot Extract, Natural Flavouring, Vitamin C (Ascorbic Acid), Acidity Regulators (Malic Acid, Citric Acid), Liposomal L-Glutathione (Emulsifier [Sunflower Lecithin], L-Glutathione), Mirtoselect™ Bilberry Extract, AstaReal™ Astaxanthin (Haematococcus pluvialis), Zinc Citrate, Sweetener (Steviol Glycosides from Stevia), Selenium Methionine, Vitamin D3 (Cholecalciferol), Vitamin A (Retinyl Acetate), Niacin (Nicotinamide), Biotin, Calcium D-Pantothenate, Riboflavin, Thiamine Mononitrate, Folic Acid, Cyanocobalamin.

[H2] Supplement facts*

Per Serving
Per 100g
Energy
82kJ/20kcal
1375kJ/328kcal
Carbohydrate
1.6g
26g
of which sugars
0.1g
1.2g

Vitamin A
800µg RE
100%
Vitamin D3
30µg
600%
Vitamin C
200mg
250%
Thiamine (B1)
1.2mg
109%
Riboflavin (B2)
1.5mg
107%
Niacin (B3)
18mg NE
113%
Vitamin B6
2mg
143%
Folic Acid
200µg
100%
Vitamin B12
3µg
120%
Biotin
100µg
200%
Pantothenic Acid (B5)
6mg
100%
Zinc
10mg
100%
Selenium
100µg
182%
L-Glutamine
1,500mg
**
L-Tyrosine
1,500mg
**
Beetroot Extract
1,027mg
**
Mirtoselect™Bilberry Extract
160mg
**
L-Glutathione(Liposomal)
75mg
**
Astaxanthin(AstaReal™)
3.6mg
**

*Nutrient Reference Value **No NRV established

*1 x 6g Scoop/Sachet

[H2] TRIALLED AND TESTED.
Designed to deliver real-world results.

[IMG: Logo 1]

[IMG: Logo 2]

[IMG: Logo 3]

89%
of trial participants: Reported improved energy levels.
Trial results from an independent 12-week study into the perceived effects of NIGHT + DAY POWDERS on 80 adults.

98%
of trial participants: Found it easy to fit in their routine.

SEE TRIAL RESULTS

89%
of trial participants: Reported improved energy levels.
Trial results from an independent 12-week study into the perceived effects of NIGHT + DAY POWDERS on 80 adults.

98%
of trial participants: Found it easy to fit in their routine.

SEE TRIAL RESULTS

Trial results from an independent 12-week study into the perceived effects of NIGHT + DAY POWDERS on 80 adults.

SHOP NIGHT + DAY POWDER.

[H3] NIGHT + DAY POWDER
28 Servings of NIGHT + DAYAvailable in Pouch or Sachetsfrom £95.00
NIGHT+DAY POWDER

[H3] NIGHT POWDER
28 ServingsAvailable in Pouch or Sachetsfrom £55.00
[IMG: GQ Sleep Awards 2025]
NIGHT POWDER

[H3] DAY POWDER
28 ServingsAvailable in Pouch or Sachetsfrom £65.00
DAY POWDER

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[H2] TESTED BY ELITE ATHLETES.

[H3] “Elite sport pushes you to the limit. Anything that aids recovery is a game-changer.”

Hannah Mills
Double Olympic Champion & Emirates GBR SailGP Strategist

[H3] “I’ve been using it for a year now and it honestly helps…even at Everest Basecamp!”

Kenton Cool
Record-Breaking Mountaineer

TRUSTED BY EVERYDAY PERFORMERS.

“I am overwhelmed! I am sleeping! Utterly amazed!"

M SuttonTrustpilot Review

"I'm always cautious with the claims of supplements, but I noticed an impact immediately backed up by Garmin data."

SteveBTrustpilot Review

"Overall, I feel way more energised. I really like the combination of the two."

S. CleggTrustpilot Review

“I don't normally bother leaving reviews, but the DAY and NIGHT POWDERS are so good that I had to!"

D. Breen
Trustpilot Review

"As a frequent long haul business traveller, I’ve found impacts of jet lag reduced.Plus it tastes fab!"

C. ClarkTrustpilot Review

"This supplement has had a huge impact on my quality of sleep & recovery from intense training sessions, I would definitely recommend this to anyone with a busy lifestyle!"

D. LynchTrustpilot Review

Section Navigation Anchor

[H2]
Performance 
People Podcast.

Our co-founder Georgie Ainslie talks with athletes and experts to bring insights from elite sport to everyday life. In partnership with J.P. Morgan Private Bank.

New episodes every Tuesday:

[H4] Prof. Tim Spector

The GLP-Truth
16 June • 52 mins
6920 chars
SUB-PAGE (https://ainslieainslie.com/products/night-day-powders/) NIGHT + DAY POWDER – ainslie + ainslie
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[H1] NIGHT + DAY POWDER

[H2]
NIGHT + DAY POWDER

55 reviews

Two powders, round the clock performance.
Optimise your nights and elevate your days with a 24/7 supplement solution designed around your circadian rhythm. Precision-formulated to give your mind and body what it needs, when it needs it – enhanced relaxation and recovery to make your nights count, energy and protection to power through your days.SUMMER EVENT£20 off your first month of NIGHT+DAY.*Discount applied at checkout.

89% reported 'Better sleep' across 80-day trials

Trusted by GB athletes, Olympians and Paralympians

Every batch certified and tested by Informed Sport

[IMG: Winner – Best Sleep Supplement]
Winner – Best Sleep SupplementGQ Awards, 2025
Option
Select your format:

Most popular
Pouches
4-week supply
Variant sold out or unavailable£2.23 per serving
Sachets
4-week supply
Variant sold out or unavailable£2.41 per serving

Subscribe and Save:
Select a packet
28 NIGHT/DAY Pouch subscriptionSave 29%

£89/ month£1.59 per servingbilled £89 every 4 weeks

First order only £69. Offer applied at checkout.*

Free Welcome Gifts (worth £60)

90-day money-back guarantee

Cancel or pause anytime
First Order Welcome Gifts:
[IMG: 6x Travel 
Sachets]
£25
6x Travel 
Sachets
[IMG: Premium
Steel Shaker]
£15
Premium
Steel Shaker
[IMG: Premium
Steel Scoop]
£10
Premium
Steel Scoop
[IMG: DAY POWDER Scoop]
£10
DAY POWDER Scoop

One-time purchase
£125

First month only £69.* Discount applied at checkout.

28 Servings of NIGHT + DAY POWDER

Free Starter Set (worth £35)

Free Travel Sachets (worth £25)

First month only £79.* Discount applied at checkout.

28 Servings of NIGHT + DAY POWDER

Free Stainless Steel Shaker (worth £15)

Free Travel Sachets (worth £25)

Free UK Delivery and Returns •International rates

Rated Excellent • Overall Trustpilot Score: 4.6

How to take

[H2] How to take NIGHT + DAY POWDERS:

[IMG: Add one scoop or sachet to 100ml of water to the fill line.]
Add one scoop or sachet to 100ml of water to the line.

[IMG: Shake for a few seconds. Drink.]
Shake for a few seconds. Drink.

[IMG: Take one serving of DAY in the morning.]
Take one serving of DAY in the morning.

[IMG: Take one serving of NIGHT 1 to 2 hours before bed.]
Take one serving of NIGHT 1 to 2 hours before bed.

Full ingredient list

[H2] NIGHT POWDER Ingredients
L-Glycine, Magnesium Citrate, Acidity Regulators (Citric Acid, Malic Acid), Natural Flavourings, CherryPURE™ Montmorency Tart Cherry Powder, Cherry Root Fibre, Colour (Beetroot Red), Affron™ Saffron (Crocus Sativus L.), Sweetener (Steviol Glycosides from Stevia), Manganese Bisglycinate, Copper Bisglycinate.

[H2] Supplement facts*

Per Serving
Per 100g
Energy
80kJ/19kcal
1144kJ/274kcal
Carbohydrate
1.3g
19g
of which sugars
0.2g
3.5g

Per Serving
%NRV*
Magnesium
200mg
53%
Copper
1mg
100%
Manganese
2mg
100%
L-Glycine
3000mg
**
CherryPURE™Montmorency Tart Cherry powder
500mg
**
Affron™ Saffron Extract
28mg
**

*Nutrient Reference Value **No NRV established

*1 x 7g Scoop/Sachet

[H2] DAY POWDER Ingredients
L-Glutamine, L-Tyrosine, Beetroot Extract, Natural Flavouring, Vitamin C (Ascorbic Acid), Acidity Regulators (Malic Acid, Citric Acid), Liposomal L-Glutathione (Emulsifier [Sunflower Lecithin], L-Glutathione), Mirtoselect™ Bilberry Extract, AstaReal™ Astaxanthin (Haematococcus pluvialis), Zinc Citrate, Sweetener (Steviol Glycosides from Stevia), Selenium Methionine, Vitamin D3 (Cholecalciferol), Vitamin A (Retinyl Acetate), Niacin (Nicotinamide), Biotin, Calcium D-Pantothenate, Riboflavin, Thiamine Mononitrate, Folic Acid, Cyanocobalamin.

[H2] Supplement facts*

Per Serving
Per 100g
Energy
82kJ/20kcal
1375kJ/328kcal
Carbohydrate
1.6g
26g
of which sugars
0.1g
1.2g

Per Serving
%NRV*
Vitamin A
800µg RE
100%
Vitamin D3
30µg
600%
Vitamin C
200mg
250%
Thiamine (B1)
1.2mg
109%
Riboflavin (B2)
1.5mg
107%
Niacin (B3)
18mg NE
113%
Folic Acid
200µg
100%
Vitamin B12
3µg
120%
Biotin
100µg
200%
Pantothenic Acid (B5)
6mg
100%
Zinc
10mg
100%
Selenium
100µg
182%
L-Glutamine
1,500mg
**
L-Tyrosine
1,500mg
**
Beetroot Extract
1,027mg
**
Mirtoselect™Bilberry Extract
160mg
**
L-Glutathione(Liposomal)
75mg
**
Astaxanthin(AstaReal™)
3.6mg
**

*Nutrient Reference Value **No NRV established

*1 x 6g Scoop/Sachet

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact ainslie+ainslie before use if you have any questions regarding your specific allergies or intolerances.

View full details

[IMG: NIGHT + DAY POWDER]
[IMG: NIGHT + DAY POWDER]
[IMG: NIGHT + DAY POWDER]
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[IMG: NIGHT + DAY POWDER]
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Natural, evidence-backed ingredients.

Developed by elite sports scientists.

Trusted by pro athletes and teams.

Informed sport tested & approved.

Natural, evidence-backed ingredients.

Developed by elite sports scientists.

Trusted by pro athletes and teams.

Informed sport tested & approved.

LIVE LIKE ANATHLETE

[H2]
LIVE LIKE AN ATHLETE.

Elite sport understands how to prime an athlete’s mind and body for peak performance and recovery, every day. So what if you applied these principles to your life?It’s the question that started everything. NIGHT + DAY POWDER is the first performance supplement system developed inside professional sport, yet tailored for the demands of modern life. Its twin formulas deliver the highest-quality nutrients, in doses that make a difference, night and day.

[H2] TRIALLED AND TESTED.
Developed by human performance experts to bring real-world results.

[IMG: Logo 1]

[IMG: Logo 2]

[IMG: Logo 3]

85%
Felt their energy levels increase.
Results from a third-party study conducted on 80 healthy adults assessing the perceived effects of NIGHT + DAY POWDER in combination over 8 weeks.

97%
Found it easy to fit in their routine.

View Independent study

85%
Felt their energy levels increase.
Results from a third-party study conducted on 80 healthy adults assessing the perceived effects of NIGHT + DAY POWDER in combination over 8 weeks.

97%
Found it easy to fit in their routine.

View Independent study

Results from a third-party study conducted on 80 healthy adults assessing the perceived effects of NIGHT + DAY POWDER in combination over 8 weeks.

[H2] DESIGNED FOR ATHLETES.
Powering the recovery of Olympic medallists and leading sports teams.
Official supplier to the Emirates GBR SailGP team.

Sir Ben Ainslie
4x Olympic Champion
SailGP Emirates GBR CEO

“I've been using both powders and have been sleeping so much better. Feel more like a morning person than ever in my life!”
I. Post, Trustpilot

“DAY and NIGHT POWDERS are my go to. Great sleep, energy and a clear mind - no more brain fog! Highly recommend.”
K.B., Trustpilot

“Noticed a big difference in sleep quality and energy. When I stopped taking them, the difference was clear.”
A. Smith, Trustpilot

"Probably the best supplements I've ever taken. DAY gives me energy to train, NIGHT gives me the best deep sleeps.”
B. Williams, Trustpilot

[H2]
The difference is NIGHT + DAY.

Relaxes the mind and body before bed.

Supports muscle repair and immunity.

Supports energy and combats fatigue.

Protects against oxidative stress.

[H2]
NIGHT POWDER.

Science-backed ingredients selected to support relaxation, recovery and sustained energy, including:

/ Affron™
/ Cherrypure™
/ Magnesium
/ L-Glycine

NIGHT FORMULATION

[H2]
DAY POWDER.

Formulated to support daytime energy, focus and improved immunity, with ingredients including:

/ Mitroselect™
/ Astareal™ (Astaxanthin)
/ Liposomal Glutathione
/ L-Tyrosine

DAY formulation

[H2]
CUSTOMER REVIEWS

SHOP DAY & NIGHT POWDER
Includes 30 day money back guarantee
8965 chars
SUB-PAGE (https://ainslieainslie.com/products/night-powder/) NIGHT POWDER – ainslie + ainslie
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RELAX + RECOVER
[H1] NIGHT POWDER

[H2]
NIGHT POWDER

157 reviews

Sleep better. Recover faster. Formulated to help you wake up ready. Developed by the best in sports science and made from six of the highest-grade ingredients all at research-matched doses.

93% reported improved sleep quality.

Wake up ready, not groggy. Recovery starts while you sleep.

Highest quality ingredients at clinical-grade dosages.

90 days to prove it. Or your money back.

[IMG: Winner – Best Sleep Supplement]
Winner – Best Sleep SupplementGQ Awards, 2025
Option
Select your format:

Most popular

[IMG: Pouch]

Pouch
4-week supply
Variant sold out or unavailable£2.68 per serving

[IMG: Sachets]

Sachets
4-week supply
Variant sold out or unavailable£3.04 per serving

Subscribe and Save:
Select a packet
28 Day Pouch SubscriptionSave 35%

£49/ month£1.75 per servingbilled £49 every 4 weeks

Free Welcome Gifts (worth £50)

Free UK Shipping

90-day money-back guarantee

Cancel or pause anytime
First Order Welcome Gifts:
[IMG: 7x Travel 
Sachets]
£25
7x Travel 
Sachets
[IMG: Premium
Steel Shaker]
£15
Premium
Steel Shaker
[IMG: Premium
Steel Scoop]
£10
Premium
Steel Scoop

One-time purchase
£75

Free Starter Set (worth £22)

Free 7 Travel Sachets (worth £25)

Free Shipping (UK mainland)

Free Stainless Steel Shaker (worth £12)

Free Shipping (UK mainland)

Free UK Delivery •90-Day Money Back Guarantee

"I genuinely have never experienced a 100 Garmin body battery score until I started using NIGHT POWDER"
– Aaron

[IMG: – Aaron]

[H3] Four things you'll begin to notice...

You'll fall asleep easierNaturally winding down before bed.

Improved REM sleep scores.The formulation restores you while you sleep.

Less grogginess, more focus.Wake up clear-headed and ready for the day.

More energy by the week:As the benefits compound from week 1 onwards.

How to take

[H2] How to take NIGHT POWDER:

[IMG: Take one scoop or sachet 1 to 2 hours before bed.]
Take one scoop or sachet 1 to 2 hours before bed.

[IMG: Add 100ml of water to the fill line.]
Add 100ml of water to the line.

[IMG: Shake for a few seconds. Drink.]
Shake for a few seconds. Drink.

Full ingredient list

[H2] Ingredients
L-Glycine, Magnesium Citrate, Acidity Regulators (Citric Acid, Malic Acid), Natural Flavourings, CherryPURE™ Montmorency Tart Cherry Powder, Cherry Root Fibre, Colour (Beetroot Red), Affron™ Saffron Extract (Crocus Sativus L.), Sweetener (Steviol Glycosides from Stevia), Manganese Bisglycinate, Copper Bisglycinate.

[H2] Supplement facts*

Per Serving
Per 100g
Energy
80kJ/19kcal
1144kJ/274kcal
Carbohydrate
1.3g
19g
of which sugars
0.2g
3.5g

Per Serving
%NRV*
Magnesium
200mg
53%
Copper
1mg
100%
Manganese
2mg
100%
L-Glycine
3000mg
**
CherryPURE™Montmorency Tart Cherry powder
500mg
**
Affron™ Saffron Extract
28mg
**

*Nutrient Reference Value **No NRV established

*1 x 7g Scoop/Sachet

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact ainslie+ainslie before use if you have any questions regarding your specific allergies or intolerances.

View full details

[IMG: NIGHT POWDER]
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SLEEP LIKE ANATHLETE

[H2]
SLEEP LIKE AN ATHLETE.

Elite sport understands how optimising your recovery can transform performance. What if these principles were applied to you?NIGHT POWDER is the first recovery supplement developed inside professional sport, but made for everyone looking to raise their game at work, at home, in life.

[H2] 12 WEEKS,

[H2] 60 TRIALISTS.
HIGH SCORES ACROSS THE BOARD.

89%
of participants felt more sustained daytime energy.
Results from a third-party study conducted on 66 healthy adults (AGE?) assessing the perceived effects of NIGHT POWDER over 12 weeks. Study conducted using a previous variation of our NIGHT POWDER formula.

97%
of participants found it easy to fit in their routine.

VIEW ALL TRIAL RESULTS

89%
of participants felt more sustained daytime energy.
Results from a third-party study conducted on 66 healthy adults (AGE?) assessing the perceived effects of NIGHT POWDER over 12 weeks. Study conducted using a previous variation of our NIGHT POWDER formula.

97%
of participants found it easy to fit in their routine.

VIEW ALL TRIAL RESULTS

Results from a third-party study conducted on 66 healthy adults (AGE?) assessing the perceived effects of NIGHT POWDER over 12 weeks. Study conducted using a previous variation of our NIGHT POWDER formula.

[H3] Affron™ Saffron, 28mg
Standardised to 3.5% Lepticrosalides™FOR WINDING DOWN
The world's most clinically studied saffron extract, backed by 9+ peer-reviewed trials. Delivered at the exact research-matched dose, for a calmer transition into sleep.
250xthe active compounds of generic saffron extract

[H3] CherryPURE® · 500mg
Montmorency cherry skin extractFOR OVERNIGHT RECOVERY
Trusted across elite sport for overnight recovery. The skin of the fruit, where the active compounds are most concentrated, freeze-dried to preserve potency.
100lbs → 1kgfresh cherries concentrated per kilo of extract

[H3] L-Glycine · 3,000mg
Pharmaceutical-grade amino acidTO WAKE UP REFRESHED
Trusted across elite sport for overnight recovery. The skin of the fruit, where the active compounds are most concentrated, freeze-dried to preserve potency.
3xthe dose from other cherrymost supplements use

[H3] Magnesium · 200mg
As highly bioavailable citrateOVERALL FUNCTIONING
Improves muscle and normal psychological function and aids the wind-down process, this citrate form absorbs fast enough to work in the 30 minutes before bed.
30minsfor the body to absorb before bed.

[H3] Manganese · 2mg
As chelated bisglycinateENERGY & CELLULAR HEALTH
A trace mineral your body relies on for energy production and cellular protection. Delivered as bisglycinate, that absorbs better than other supplement’s forms of it.
2xrate of absorbtion than oxide versions.

[H3] Copper · 1mg
As chelated bisglycinateBETTER IMMUNITY
Often overlooked but essential for immune function and cellular protection during overnight repair. Delivered as bisglycinate for better absorption .
1.5xfaster absorbtion than oxide versions.

[H2] POWERING WORLD-CLASS ATHLETES
NIGHT POWDER is behind the recovery of Olympic medallists, leading sports teams and the official supplier to the Emirates GBR SailGP team.

[IMG: Matt Weston]

It's made a big difference to my sleep and recovery.Matt WestonDouble Olympic Gold Medallist

[IMG: Dani Rowe]

Night Powder has been a game-changer for my sleep.Dani RoweOlympic Gold Medalist

[IMG: Kenton Cool]

It definitely helps me sleep. Even at basecamp.Kenton CoolRecord Breaking Mountaineer

[IMG: Huw Nightingale]

Night powder is something I’ve come to rely on.Huw NightingaleOlympic Gold Medalist

★★★★★
Rated Excellent
·
Overall Trustpilot Score:
4.6

[H2]
CUSTOMER REVIEWS

“I genuinely have never experienced a 100 Garmin body battery score.”That's Aaron.He's one of thousands of people using NIGHT POWDER every night.

[H2]
ROUND THE CLOCK PERFORMANCE.

After NIGHT, comes DAY. Powerful on their own. Better together.

SHOP NIGHT + DAY POWDER

Save up to £55 when bought together.

SHOP DAY & NIGHT POWDER
Includes 30 day money back guarantee
8483 chars
SUB-PAGE (https://ainslieainslie.com/products/day-powder/) DAY POWDER – ainslie + ainslie
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[H1] DAY POWDER

[H2]
DAY POWDER

8 reviews

Make every day count. Peak performance, in a powder.
Modern life isn’t going to change, but your ability to handle its demands can. DAY POWDER is formulated to prime and protect your mind and body each morning, using evidence-backed ingredients selected to bring energy and focus to whatever life throws your way.
Option
Select your format:

Most popular

[IMG: Pouch]

Pouch
4-week supply
Variant sold out or unavailable£3.04 per serving

[IMG: Sachets]

Sachets
4-week supply
Variant sold out or unavailable£3.39 per serving

[IMG: Trial Pack]

Trial Pack
1-week supply
Variant sold out or unavailable£3.57 per serving

Select your plan

Save 31%

SUBSCRIPTION
28 SERVINGS

£85.00
£59.00

£2.11 per serving

Free Starter Set (worth £22)

Free 7 Travel Sachets (worth £25)

Free Shipping (UK mainland)

Delivered Monthly

Pause or Cancel anytime

ONE-TIME PURCHASE
28 SERVINGS SHIPPED ONCE

£85.00
£3.04 per serving

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Free Starter Set (worth £22)

Free 7 Travel Sachets (worth £25)

Free Shipping (UK mainland)

Free Stainless Steel Shaker (worth £12)

Free Shipping (UK mainland)

Free UK Delivery and Returns •International rates

Rated Excellent • Overall Trustpilot Score: 4.6

How to take

[H2] How to take DAY POWDER:

[IMG: Take one scoop or sachet.]
Take one scoop or sachet in the morning.

[IMG: Add 100ml of water to the line.]
Add 100ml of water to the line.

[IMG: Shake for a few seconds. Drink.]
Shake for a few seconds. Drink.

Full ingredient list

[H2] Ingredients
L-Glutamine, L-Tyrosine, Beetroot Extract, Natural Flavouring, Vitamin C (Ascorbic Acid), Acidity Regulators (Malic Acid, Citric Acid), Liposomal L-Glutathione (Emulsifier [Sunflower Lecithin], L-Glutathione), Mirtoselect™ Bilberry Extract, AstaReal™ Astaxanthin (Haematococcus pluvialis), Zinc Citrate, Sweetener (Steviol Glycosides from Stevia), Selenium Methionine, Vitamin D3 (Cholecalciferol), Vitamin A (Retinyl Acetate), Niacin (Nicotinamide), Biotin, Calcium D-Pantothenate, Riboflavin, Thiamine Mononitrate, Folic Acid, Cyanocobalamin.

[H2] Supplement facts*

Per Serving
Per 100g
Energy
82kJ/20kcal
1375kJ/328kcal
Carbohydrate
1.6g
26g
of which sugars
0.1g
1.2g
Per Serving
%NRV*
Vitamin A
800µg RE
100%
Vitamin D3
30µg
600%
Vitamin C
200mg
250%
Thiamine (B1)
1.2mg
109%
Riboflavin (B2)
1.5mg
107%
Niacin (B3)
18mg NE
113%
Folic Acid
200µg
100%
Vitamin B12
3µg
120%
Biotin
100µg
200%
Pantothenic Acid (B5)
6mg
100%
Zinc
10mg
100%
Selenium
100µg
182%
L-Glutamine
1,500mg
**
L-Tyrosine
1,500mg
**
Beetroot Extract
1,027mg
**
Mirtoselect™Bilberry Extract
160mg
**
L-Glutathione(Liposomal)
75mg
**
Astaxanthin(AstaReal™)
3.6mg
**

*Nutrient Reference Value **No NRV established

*1 x 6g Scoop/Sachet

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact ainslie+ainslie before use if you have any questions regarding your specific allergies or intolerances.

View full details

[IMG: DAY POWDER]
[IMG: DAY POWDER]
[IMG: DAY POWDER]
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Natural, evidence-backed ingredients.

Developed by elite sports scientists.

Trusted by pro athletes and teams.

Informed sport tested & approved.

Natural, evidence-backed ingredients.

Developed by elite sports scientists.

Trusted by pro athletes and teams.

Informed sport tested & approved.

PERFORM LIKE ANATHLETE

[H2]
PERFORM LIKE AN ATHLETE.

Elite sport understands how to prepare an athlete’s mind and body to perform when it matters. What if you applied these principles to your own life?It’s the question that became our mission. DAY POWDER is the first performance supplement developed inside a professional sports team, applying tested and trusted elite sport science to your life – at home, at work, tomorrow and down the line.

[H2] TRIALLED AND TESTED.
Developed by human performance experts to bring real-world results.

[IMG: Logo 1]

[IMG: Logo 2]

[IMG: Logo 3]

87%
Felt their ability to focus had improved.
Results from a third-party study conducted on 80 healthy adults assessing the perceived effects of DAY POWDER over 12 weeks.

85%
Felt more sustained energy throughout the day.

VIew Independent Study

87%
Felt their ability to focus had improved.
Results from a third-party study conducted on 80 healthy adults assessing the perceived effects of DAY POWDER over 12 weeks.

85%
Felt more sustained energy throughout the day.

VIew Independent Study

Results from a third-party study conducted on 80 healthy adults assessing the perceived effects of DAY POWDER over 12 weeks.

[H2] DESIGNED FOR ATHLETES.
Powering the recovery of Olympic medallists and leading sports teams.
Official supplier to the Emirates GBR SailGP team.

HANNAH MILLS
Double Olympic Champion
Emirates GBR Strategist

“ I don’t get mentally tired as quickly and my energy has improved.”
Independent Triallist

“I have far more energy especially when I do my evening runs.”
Independent Triallist

“I feel more energetic overall, my mood has improved and I haven't been unwell at all.”
Independent Triallist

“DAY POWDER has really helped me with my energy levels.”
Independent Triallist

“I have much more stamina and much more productive throughout the day.”
Independent Triallist

“I have never in my life woken up and not felt tired, until probably 2-3 weeks of using this!”
Independent Triallist

[H2]
PRIMED FOR PERFORMANCE.

Protects against oxidative stress.

Supports energy and combats fatigue.

Supports a healthy immune system.

Supports cognitive performance and focus.

[H2]
PRECISION NUTRITION.

Formulated to support daytime energy, focus and improved immunity, with ingredients including:

/ Mitroselect™
/ Astareal™ (Astaxanthin)
/ Liposomal Glutathione
/ L-Tyrosine

DAY FORMULATION

[H2]
CUSTOMER REVIEWS

[H2]
TWO POWDERS, ONE SOLUTION.

After NIGHT, comes DAY. Powerful on their own. Better together.

SHOP NIGHT + DAY POWDER

Save up to £55 when bought together.

SHOP DAY & NIGHT POWDER
Includes 30 day money back guarantee
7546 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
2828Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
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🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
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Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Wellness, Therapy & Mental Health
46.5 Avg BS

Based on 258 businesses audited.

BS Detector

Wellness, Therapy & Mental Health BS: ainslie + ainslie (ainslieainslie.com)

https://ainslieainslie.com 📍 Industry: Wellness, Therapy & Mental Health
20 BS / 100

Ainslie + Ainslie is a rare example of a substance-led wellness brand. By providing granular dosages and named ingredient sources, they bypass the typical fluff found in the supplement sector, though their review verification path remains closed.

Info Density Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
9
45% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
0
0% BS

Add direct outbound links to the peer-reviewed clinical studies for Affron™ and Mirtoselect™ to substantiate clinical-grade claims. Create a dedicated Evidence page that hosts the full 12-week independent trial report. Integrate Person schema for the founders and mentioned experts to further strengthen the authority footprint.

Significant sector mismatch. The site is classified under Wellness, Therapy & Mental Health, but contains zero references to industry jargon like CBT, trauma-informed care, or BACP accreditation. It functions exclusively as a high-performance nutritional supplement brand.

“The BS score of 20 is primarily driven by the trust theatre flag regarding the high review-to-link ratio and the inherent marketing fluff required for 'elite performance' positioning. The site is otherwise highly substantive, avoiding most industry-standard generic clichés.”

Verified Analysis Date: June 21, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation