Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
Salt New York
(https://saltnewyork.com) 📸 Data Snapshot: May 25, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Salt New York (https://saltnewyork.com)
Title
Salt New York
H2 Hannah Louise Poston x Salt New York
H2 Testimonials
H2 The Single Compact
H2 Our Products
H2 QUICK LINKS
H3 Subscribe to our newsletter
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER FAQ – Salt New York (https://saltnewyork.com/pages/faq/)
Title
FAQ – Salt New York
H1 FAQ
H2 FAQ
H2 QUICK LINKS
NAV_HEADER_REPEATED Palette Builder – Salt New York (https://saltnewyork.com/pages/palette-builder/)
Title
Palette Builder – Salt New York
H1 Palette Builder
H2 Palette Builder
H2 QUICK LINKS
HEADER_HEADING_REPEATED_FOOTER Hannah Louise Poston Collection – Salt New York (https://saltnewyork.com/products/hannah-louise-poston-collection/)
Title
Hannah Louise Poston Collection – Salt New York
Meta
The desaturated shades of your dreams With two original formulas and twelve shades created for Hannah, this collection is the ultimate curation of 90s cool-toned chic. Packaging Zero waste. We designed this system to be as good for the planet as it is for your face. We spent months talking to recycling experts, and res
H1 Hannah Louise Poston Collection
H2 Customer Reviews
H2 QUICK LINKS
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://saltnewyork.com) Salt New York
Close [H2] Testimonials Unbiased reviews from our customers MandyCustomer "This is such a revolutionary product. Feels like skincare, looks like my skin but better. Literally can’t tell where the sneaky balm ends and my skin begins. It’s just insane!" AlizabethCustomer "I have tried all sorts of foundations from drug store to high end. This [Sneaky Balm] is the BEST I’ve ever tried. It looks so natural and beautiful on my dry skin. It doesn’t emphasize any texture or irritate my skin in any way. I will forever buy this foundation." CydneyCustomer "I will lay down and die for this product [Lip + Cheek Crème Tint Pro]. I'll jump into stormy waters like Bella did in Eclipse. I never want to live another minute without it. Color, texture, wear, everything about this is amazing. I have combination skin but lean more oily this gives me a wonderful glow without feeling too heavy and the color sunburnt is perfect." [H2] Our Products Check out the product pages for each formula to familiarize yourself :) [IMG: Lip + Cheek Refills] From$16.00 Lip + Cheek Refills From$16.00 Select color Natural Deep Natural Medium Natural Light Sunburnt Deep Sunburnt Medium Sunburnt Light Cocoa Deep Cocoa Medium Cocoa Light Mauve Deep Mauve Medium Mauve Light Horny Mood Lighting Deep [Discontinued] Mood Lighting Medium [Discontinued] Mood Lighting Light [Discontinued] Rose [Discontinued] Maple [Discontinued] Persimmon [Discontinued] Ganache [Discontinued] White Black Blue Yellow 24 colors available [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] FromFrom $16.00 Sneaky Balm Hydrating Skin Tint Refills From$16.00 Select color SB N01 SB N02 SB N03 SB N04 SB N05 SB N06 SB N07 SB N08 SB N09 SB N10 SB N11 SB N12 SB N13 White Yellow Black Red Olive Green 18 colors available Select size [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sculpt + Bronze Refills] From$16.00 Sculpt + Bronze Refills From$16.00 Select color Light Light Medium Taupe Medium Medium Deep Deep White Black Yellow Oxide Red Oxide 10 colors available [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] [IMG: Hannah Louise Poston Collection] FromFrom $16.00 Hannah Louise Poston Collection From$64.00 Select size and shades [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Best Case Concealer Refills] From$16.00 Best Case Concealer Refills From$16.00 Select color BCC N01 BCC N02 BCC N03 BCC N04 BCC N05 BCC N06 BCC N07 BCC N08 BCC N09 BCC N10 BCC N11 BCC N12 BCC N13 Cinnabar Deep Coral Medium Peach Light 16 colors available [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Radiant Refills] From$16.00 Radiant Refills From$16.00 Select color Pearl Beige Warm Tan Gold Rust Bronze 6 colors available [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: OOPSIE Lip + Cheek Refills] From$9.60 $16.00 OOPSIE Lip + Cheek Refills From$9.60 $16.00 Select color Cacao Verdadero 1 color available [IMG: OOPSIE Lip + Cheek Refills] On Sale [H3] Subscribe to our newsletter
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SUB-PAGE (https://saltnewyork.com/pages/faq/) FAQ – Salt New York
[H1] FAQ [H2] FAQ Answers to all your questions. Still need assistance? Email us at hello@saltnewyork.com When will I receive my order? Our current processing times are up to 4 business days. Once processed, your shipping speed depends on the shipping carrier and service selected at checkout. All of our orders include tracking, and you can check the status of your order by following the tracking link that is emailed to you when we ship your order. Can you help me choose my colors? Absolutely! Reach out to our customer service team at hello@saltnewyork.com and we will happily assist you :). Do you accept returns? We are proud to have an incredibly low return request rate. That said, if things don't work out with your domestic order, send us an email at hello@saltnewyork.com within 30 days of delivery and we will try our best to assist you. Please note that we do not accept returns for international orders. How is Salt New York sustainable? One of the biggest problems with all this trash everywhere is....all this trash everywhere. Salt addresses this issue head on by making very, very little trash. Both literally and figuratively. Our makeup products are shipped in refills made from recycled paper, and are held in metal pans. The metal pans and the recycled paper envelopes are fully recyclable. We spoke with various recycling experts to find the best ways to make packaging that can actually enter the recycling system. A huge issue many companies have is making products that sound sustainable, but contain materials that don't easily integrate with the recycling systems available. We kept things simple. Our palettes are built to last using the highest quality materials so they don't end up in the garbage in the first place. Do you ship internationally? We offer shipping to many countries via DHL Express. Please note that we do not accept returns on international orders and are not liable for lost packages. Here is the full list of countries we ship to in alphabetical order:AlbaniaAndorraAngolaAnguillaAntigua & BarbudaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBrazilBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCaribbean NetherlandsCayman IslandsChadColombiaComorosCook IslandsCosta RicaCroatiaCuraçaoCyprusCzechiaDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGibraltarGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHondurasHong Kong SARHungaryIcelandIndiaIrelandIsraelJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLaosLatviaLesothoLiechtensteinLithuaniaLuxembourgMacao SARNorth MacedoniaMadagascarMalawiMaldivesMaltaMartiniqueMauritaniaMauritiusMayotteMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigeriaNiueNorwayOmanPakistanPanamaPapua New GuineaParaguayPhilippinesPolandPortugalQatarRéunionRomaniaRwandaSamoaSan MarinoSào Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSouth AfricaSouth KoreaSri LankaSt. BarthélemySt. Helena St. Kitts & NevisSt. LuciaSt. MartinSt. Vincent & GrenadinesSurinameSwedenSwitzerlandTaiwanTanzaniaThailandTimor-Leste TogoTongaTrinidad & TobagoTunisiaTurks & Caicos IslandsTuvaluUgandaUnited Arab EmiratesUnited KingdomUnited StatesUzbekistanVanuatuZambia Are your products Vegan and Cruelty-Free? Yes and we wouldn't have it any other way. Do you test on animals, at any point during the production of your products? Nope. Does any third party test on animals on your or your suppliers behalf? Nope. Are your raw ingredients tested on animals by your suppliers? Nope. Do you test on animals when required by law? We don't ship to places where it would be required by law and are excited to contribute to the conversation and activism regarding changing those antiquated laws so in short, nooooope. What is the shelf life of your products? 24M unopened and 12M after opening.
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SUB-PAGE (https://saltnewyork.com/pages/palette-builder/) Palette Builder – Salt New York
[H1] Palette Builder [H2] Palette Builder [IMG: Sneaky Balm Hydrating Skin Tint Refills] FromFrom $16.00 Sneaky Balm Hydrating Skin Tint Refills From$16.00 Sneaky Balm Hydrating Skin Tint Refills //saltnewyork.com/cdn/shop/products/swatch-4copy.jpg?v=1709344927 Select color SB N01 SB N02 SB N03 SB N04 SB N05 SB N06 SB N07 SB N08 SB N09 SB N10 SB N11 SB N12 SB N13 White Yellow Black Red Olive Green 18 colors available Select size [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Sneaky Balm Hydrating Skin Tint Refills] [IMG: Best Case Concealer Refills] From$16.00 Best Case Concealer Refills From$16.00 Best Case Concealer Refills //saltnewyork.com/cdn/shop/files/bccswatches-label-cc.jpg?v=1710733145 Select color BCC N01 BCC N02 BCC N03 BCC N04 BCC N05 BCC N06 BCC N07 BCC N08 BCC N09 BCC N10 BCC N11 BCC N12 BCC N13 Cinnabar Deep Coral Medium Peach Light 16 colors available [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Best Case Concealer Refills] [IMG: Lip + Cheek Refills] From$16.00 Lip + Cheek Refills From$16.00 Lip + Cheek Refills //saltnewyork.com/cdn/shop/files/lclmdtextweb.jpg?v=1754929809 Select color Natural Deep Natural Medium Natural Light Sunburnt Deep Sunburnt Medium Sunburnt Light Cocoa Deep Cocoa Medium Cocoa Light Mauve Deep Mauve Medium Mauve Light Horny Mood Lighting Deep [Discontinued] Mood Lighting Medium [Discontinued] Mood Lighting Light [Discontinued] Rose [Discontinued] Maple [Discontinued] Persimmon [Discontinued] Ganache [Discontinued] White Black Blue Yellow 24 colors available [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Lip + Cheek Refills] [IMG: Radiant Refills] From$16.00 Radiant Refills From$16.00 Radiant Refills //saltnewyork.com/cdn/shop/files/radiant.jpg?v=1687461471 Select color Pearl Beige Warm Tan Gold Rust Bronze 6 colors available [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: Radiant Refills] [IMG: Sculpt + Bronze Refills] From$16.00 Sculpt + Bronze Refills From$16.00 Sculpt + Bronze Refills //saltnewyork.com/cdn/shop/files/sculptbronze.jpg?v=1687461532 Select color Light Light Medium Taupe Medium Medium Deep Deep White Black Yellow Oxide Red Oxide 10 colors available [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] [IMG: Sculpt + Bronze Refills] Build Your PaletteThe Quad is added automatically ;) Add to cart
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SUB-PAGE (https://saltnewyork.com/products/hannah-louise-poston-collection/) Hannah Louise Poston Collection – Salt New York
[IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] [IMG: Hannah Louise Poston Collection] Salt New York [H1] Hannah Louise Poston Collection FromFrom $64.00 209 reviews Select size and shades Light Set Pans Only [NO Quad Palette] Teasel + Old Gum + Waxwing + Nimue Light Set w/ Quad Palette + Teasel + Old Gum + Waxwing + Nimue Medium Set Pans Only [NO Quad Palette] Orchid + Oyster Fig + Aniseed + Sebile Medium Set w/ Quad Palette + Orchid + Oyster Fig + Aniseed + Sebile Deep Set Pans Only [NO Quad Palette] Tenmoku + Corduroy + Cantor + Viviane Deep Set w/ Quad Palette + Tenmoku + Corduroy + Cantor + Viviane Teasel [Single Pan] Orchid [Single Pan] Tenmoku [Single Pan] Old Gum [Single Pan] Oyster Fig [Single Pan] Corduroy [Single Pan] Waxwing [Single Pan] Aniseed [Single Pan] Cantor [Single Pan] Nimue [Single Pan] Sebile [Single Pan] Viviane [Single Pan] Show more [H1] The desaturated shades of your dreams With two original formulas and twelve shades created for Hannah, this collection is the ultimate curation of 90s cool-toned chic. [H1] Packaging Zero waste. We designed this system to be as good for the planet as it is for your face. We spent months talking to recycling experts, and researching all the ways we could deliver these precious square babies to y'all without compromising our standards. We landed on simple envelopes that are both recyclable and made from post consumer recycled paper. They have a small insert in the front to protect the tints, but don't worry if your pan becomes intimate with the insert and things...get a little messy. It's perfectly normal for the tint to get on the back of the insert and won't affect the quality of your product at all. [H1] Specifications Dimensions 1.5"x1.5" Weight .12oz [H1] Ingredients LIP + CHEEK INGREDIENTS: Caprylic/CapricTriglyceride, Kaolin, Candelilla Wax, Ricinus Communis (Castor Seed Oil), Silica, Vitis Vinifera (Grape Seed Oil), Simmondsia Chinensis (Jojoba Seed Oil), Carthamus Tinctorius (Safflower Seed Oil), Phenoxyethanol. May Contain: Mica, Iron Oxides (CI 77491, 77492, 77499), Titanium Dioxide(CI77891), Red 40 (CI16035), Red 33 (CI17200),Yellow 5 (CI19140) ,Blue 1 (CI42090), Red 27 (CI45410). HIGHLIGHT INGREDIENTS: Caprylic/CapricTriglyceride, Kaolin, Mica, Candelilla Wax, Polyamide-3 Vitis Vinifera (Grape Seed Oil), Simmondsia Chinensis (Jojoba Seed Oil), Carthamus Tinctorius (Safflower Seed Oil), Phenoxyethanol. May Contain: Iron Oxides (CI 77491, 77492, 77499), Titanium Dioxide(CI77891), Red 40 (CI16035), Red 33 (CI17200),Yellow 5 (CI19140) ,Blue 1 (CI42090), Red 27 (CI45410). Share Facebook Twitter Pinterest [H2] Customer Reviews Based on 209 reviews Write a review 84% (175) 6% (13) 4% (8) 3% (7) 3% (6) 96.6 100.0 J Jordan H. My favorite highlighter ever It has replaced all other highlighters in my collection. The color and formula are everything, and I love using it as a mixer with my blushes. The only thing I dislike is that it's limited edition; I had to buy a second one just to stock up. S Sam Bough the deep palette, colors are rich and lay comfortably on the skin. J Julie Color doesn't last Colors are nice if they actually last on the skin. I have tried priming the cheeks to make it work but the color just fades. It doesn't even leave a subtle color after an hour. B Bailey So Impressive! I am beyond happy with the feeling and texture of the Sneaky Balm. They feel so weightless and smooth, and they blend so easily. I’m so glad I made this purchase! L Laura Brash nice colors, very lightweight texture I really liked the two colors I bought (Waxwing and Aniseed) but was disappointed that the texture was so lightweight. I had expected something more "tacky". It doesn't last long on the lips, although it's fine for a lightweight blush. 123
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
2168Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 613 | 3 |
| /pages/faq/ | 407 | 3 |
| /pages/palette-builder/ | 577 | 3 |
| /products/hannah-louise-poston-collection/ | 571 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619037483092"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 84,
"priceCurrency": "USD",
"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619037515860"
},
{
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"priceCurrency": "USD",
"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619037548628"
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"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619037581396"
},
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"price": 16,
"priceCurrency": "USD",
"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619040038996"
},
{
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"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619040071764"
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"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619040170068"
},
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"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619040202836"
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"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619040268372"
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},
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"price": 16,
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"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619040333908"
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{
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"price": 16,
"priceCurrency": "USD",
"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619040366676"
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{
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"availability": "http://schema.org/InStock",
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"url": "https://saltnewyork.com/products/hannah-louise-poston-collection?variant=42619040399444"
}
],
"brand": {
"@type": "Brand",
"name": "Salt New York"
},
"description": "\nThe desaturated shades of your dreams\nWith two original formulas and twelve shades created for Hannah, this collection is the ultimate curation of 90s cool-toned chic.\nPackaging\nZero waste. We designed this system to be as good for the planet as it is for your face. We spent months talking to recycling experts, and researching all the ways we could deliver these precious square babies to y'all without compromising our standards. We landed on simple envelopes that are both recyclable and made from post consumer recycled paper. They have a small insert in the front to protect the tints, but don't worry if your pan becomes intimate with the insert and things...get a little messy. It's perfectly normal for the tint to get on the back of the insert and won't affect the quality of your product at all. \nSpecifications\nDimensions 1.5\"x1.5\"\nWeight .12oz\nIngredients \nLIP + CHEEK INGREDIENTS: Caprylic/CapricTriglyceride, Kaolin, Candelilla Wax, Ricinus Communis (Castor Seed Oil), Silica, Vitis Vinifera (Grape Seed Oil), Simmondsia Chinensis (Jojoba Seed Oil), Carthamus Tinctorius (Safflower Seed Oil), Phenoxyethanol. May Contain: Mica, Iron Oxides (CI 77491, 77492, 77499), Titanium Dioxide(CI77891), Red 40 (CI16035), Red 33 (CI17200),Yellow 5 (CI19140) ,Blue 1 (CI42090), Red 27 (CI45410).\nHIGHLIGHT INGREDIENTS: Caprylic/CapricTriglyceride, Kaolin, Mica, Candelilla Wax, Polyamide-3 Vitis Vinifera (Grape Seed Oil), Simmondsia Chinensis (Jojoba Seed Oil), Carthamus Tinctorius (Safflower Seed Oil), Phenoxyethanol. May Contain: Iron Oxides (CI 77491, 77492, 77499), Titanium Dioxide(CI77891), Red 40 (CI16035), Red 33 (CI17200),Yellow 5 (CI19140) ,Blue 1 (CI42090), Red 27 (CI45410).\n ",
"category": "",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.65",
"reviewCount": "209",
"worstRating": "1.0",
"bestRating": "5.0"
},
"image": {
"@type": "ImageObject",
"url": "https://saltnewyork.com/cdn/shop/files/swatches_24265a5b-0d2b-4b20-b9c9-da7bf702bd77.jpg?v=1761576533",
"image": "https://saltnewyork.com/cdn/shop/files/swatches_24265a5b-0d2b-4b20-b9c9-da7bf702bd77.jpg?v=1761576533",
"name": "Hannah Louise Poston Collection",
"width": "1136",
"height": "1420"
}
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1453 businesses audited.
BS Detector
Beauty, Cosmetics & Personal Care BS: Salt New York (saltnewyork.com)
https://saltnewyork.com
📍 Industry: Beauty, Cosmetics & Personal Care
15
BS / 100
Salt New York is a rare example of high-substance, low-BS ecommerce. By treating packaging logistics and ingredient lists with the same priority as marketing imagery, they close the gap between brand signal and product reality.
Info Density
Power-words vs. Substance ratio.
3
10% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
25% BS
Commodity Fingerprint
Detection of industry clichés/templates.
4
27% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
Name the specific recycling experts or organizations consulted to fully substantiate sustainability claims. Implement Person schema for the founder and collaborator Hannah Louise Poston to link their digital footprints. Link to third-party certifications (e.g., Leaping Bunny or PETA) to provide external validation for the cruelty-free claims made in the FAQ. Replace generic testimonial headers with more specific outcome-based headings.
The website perfectly aligns with the Beauty, Cosmetics & Personal Care industry. The content is heavily focused on ingredient transparency, product application, and the mechanics of a refillable cosmetic system.
“The score of 15 is driven by exceptional Information Density and Semantic Coherence. The few points deducted are due to a lack of external links for recycling expertise and the absence of Person schema, which are minor technical omissions in an otherwise highly transparent and proof-heavy digital presence.”
Verified Analysis Date: May 25, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Salt New York, captured on May 25, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Salt New York: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://saltnewyork.com to view the most current version of its content and learn from the source what this company is about and what it offers.