Training Example: Diageo – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Food, Restaurants & Delivery
Generic Claims: the best food in town, authentic flavors, made with love, quality ingredients…
Red Flags: no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source…
Semantic Drift Patterns: homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations: food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images…

Diageo

(https://diageo.com) 📸 Data Snapshot: May 29, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Discover Diageo | Diageo (https://diageo.com)
Title

Discover Diageo | Diageo

Meta

With over 200 brands sold in nearly 180 countries, Diageo is driven to be the world’s best brand builder, leading the way in premium drinks.

H1 Fiscal 26 Q3 Trading Statement
H2 Shaping the future
H2 of spirits
H2 Our latest results and updates
H2 DIAGEO
H2 We break barriers
H2 and craft legacies
H2 Spirit of Progress
H2 Promote positive drinking
H2 Champion diversity & inclusion
H2 Pioneer grain-to-glass sustainability
H2 Championing our people
H3 Fiscal 26 Q3 Trading Statement
H3 Fiscal 26 Interim Results
H3 Diageo Korea launches latest K-culture-focused responsible drinking campaign
H3 Helping our smallholder farmers tackle the impacts of climate change and gender inequality
H3 Driving water security in Mexico and Türkiye
H5 Moderation
H5 Premiumisation
H5 Convenience
H5 Hear from our Pensions Team leader, Amanda Pennycook, about why having Carers Leave is important to her
H5 Inclusivity is our magic ingredient, helping us blend ideas and redefine the future
H6 Captain Morgan's Spiced Gold 0.0 – the science behind the liquid.
NAV_HEADER_HEADING_REPEATED_BODY Diageo Careers: Create a Future Worth Celebrating | Diageo (https://diageo.com/en/careers/)
Title

Diageo Careers: Create a Future Worth Celebrating | Diageo

Meta

Explore Diageo careers and create a future worth celebrating. Search and apply for graduate jobs, internships, and experienced roles with our global team.

H1 Create a future worth celebrating
H2 Why join us?
H2 What interests you?
H2 Locations
H2 Kick-start yourcareer
H2 Career flexibility
H2 Be cautious of recruitment scams
H2 Meet the people
H2 who make the magic
H2 Explore a worldof opportunities
H2 Make the difference
H3 Iconic Brands
H3 Make your mark
H3 Be you
H3 We’re a global business. Wherever in the world you’re looking for a new role, chances are, we’re there.
H3 +180
H3 +29,000
H3 +200
H3 +132
H5 {{ job.Job_Posting_Title }}
NAV_HEADER_REPEATED Where We Operate Around the World | Diageo (https://diageo.com/en/our-business/where-we-operate/)
Title

Where We Operate Around the World | Diageo

Meta

We operate in 180 countries, producing our brands from more than 140 sites worldwide. From Scotland to Mexico, Kenya to Australia, our reach is truly global.

H1 Where we operate
H2 Our global presence
H2 Locations:
H2 Latest stories
H2 Latest press releases
H3 North America
H3 Diageo Europe
H3 Africa
H3 Latin America and Caribbean
H3 Asia Pacific
H3 Global Travel
H4 Serving the international traveller by land, air and sea
NAV_HEADER_REPEATED_BODY Explore Our 200+ Premium Brands | Diageo (https://diageo.com/en/our-brands/)
Title

Explore Our 200+ Premium Brands | Diageo

Meta

We have built a portfolio of over 200 brands across spirits, beer and wine. Whatever the occasion, we have something to celebrate it with.

H1 Brand explorer
H4 Johnnie Walker
H4 Guinness
H4 Tanqueray
H4 Baileys
H4 Smirnoff
H4 Captain Morgan
H4 Crown Royal
H4 Don Julio
H4 Ciroc
H4 Casamigos
H4 Ketel One Vodka
H4 Gordon's
H4 Seedlip
H4 Astral Tequilla
H4 Bulleit Bourbon
H4 Lagavulin
H4 Gordon's 0.0%
H4 Tanqueray 0.0
H4 Spiced Gold 0.0%
H4 Guinness 0.0
H4 Aviation gin
H4 Talisker
H4 Pimms
H4 Bundaberg
H4 Singleton
H4 Seagram's Seven Crown
H4 Zacapa
H4 Mortlach
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://diageo.com) Discover Diageo | Diageo
[H2]
Shaping the future

[H2]
of spirits

We're bringing together exceptional brands and decades of craft to shape what luxury spirits can be. Find out more about our Luxury business.

More on Diageo

2026 is the Year of the Horse, and our brands are marking it with limited-edition releases and cultural collaborations across our premium spirits portfolio, from tequila to Scotch whisky.

2026 is the Year of the Horse, and our brands are marking it with limited-edition releases and cultural collaborations across our premium spirits portfolio, from tequila to Scotch whisky.

We have proudly supported American Football for years to create exciting and engaging game experiences for fans, both in the availability of our products, and through our activations.

[IMG: Diageo Luxury Group]

The Diageo Drop offers an inside look at the stories behind our brands, people and business. From innovation and craft to culture-shaping experiences, The Diageo Drop opens the doors to the leaders and teams shaping the future of our business, helping you better understand who we are and what we do.

[H2] Our latest results and updates

[H3] Fiscal 26 Q3 Trading Statement

We have published our Fiscal 26 Q3 Trading Statement. Watch our on-demand webcast and Q&A conference call below.

Read the Fiscal 26 Q3 Trading Statement

Watch our on-demand webcast & Q&A conference call

[H3] Fiscal 26 Interim Results

We have published our Fiscal 26 Interim Results for the six months ended 31 December 2025. Watch our on-demand webcast below, hosted by Sir Dave Lewis, Chief Executive Officer, and Nik Jhangiani, Chief Financial Officer.

View results materials

Watch our on-demand webcast

[H2] DIAGEO
Interims fiscal 26
Mixed performance across the regions
Accelerate savings progressing well
Financials and updated guidance for fiscal 26
Strategic review underway
A strong business with an enviable position
Significant opportunities with ample room to grow
First reflections informing immediate three priorities
Will update late summer

Building brands people love

We pair creativity with insight to build brands people love. We're focused on understanding what people want and responding to it, whether that's premium choices, convenience or moderation.

[H2] We break barriers

[H2] and craft legacies

We use our deep understanding of what people want to meet growing demand for premium drinks, convenient formats and low- and no-alcohol options.

Our world-class brands

[H5]
Moderation
Across Europe more consumers are seeking out ‘adult non-alc drinks’, with sales of non-alcohol spirits growing x13 times since 2017.

[IMG: Moderation]

[H6]
Captain Morgan's Spiced Gold 0.0 – the science behind the liquid.

[IMG: Blue label]

[H5]
Premiumisation
People are choosing to drink better, not more. Over the last decade, premium spirits have grown from 25% of category value to almost 35%. People are choosing to drink better, not more. That shift towards quality is what we call premiumisation.

[H5]
Convenience
Those looking for bartender quality cocktails and drinks to enjoy at home. Ready-to-drink has been the fastest-growing segment of TBA for several years.

ESG

[H2] Spirit of Progress

Spirit of Progress is our ongoing ESG action plan. It focuses on the biggest environmental and social opportunities and risks we face, across four priority areas: promoting positive drinking, championing inclusion and diversity, pioneering grain-to-glass sustainability, and doing business the right way.

Our ESG action plan

Positive drinking

[H2] Promote positive drinking

One of the ways we educate people on the dangers of underage drinking is through our supported education programme, SMASHED. We aim to reach 10 million young people, parents and teachers by 2030.

Find out more

6.1m
2024
8.1m
2025
10m
2030
Number of people reached over time

[H3] Diageo Korea launches latest K-culture-focused responsible drinking campaign
Diageo follows up on its 2024 K-pop responsible drinking moment, with a new K-dance inspired campaign, “Dance Freely, Drink Responsibly”

Read Article

Inclusion and Diversity

[H2] Champion diversity & inclusion

Championing inclusion and diversity is at the heart of what we do, and is crucial to our purpose of 'celebrating life, every day, everywhere'

Diversity and Inclusion

[IMG: Eleanor Morgan included in Management Today’s 35 Under 35 List for 2024]

[H3] Helping our smallholder farmers tackle the impacts of climate change and gender inequality
This year, the UN’s theme for International Women’s Day is: ‘For ALL women and girls: Rights. Equality. Empowerment.’ Ahead of the day, we spoke to the CEO of CARE International – a humanitarian agency – Helen McEachern, and Diageo’s Head of Community Impact, Amanda Smith, about their latest case study in Tanzania. The research explores the impacts of climate change on gender inequality, and here they share how tackling the issues in tandem can deliver better outcomes for both business growth and community resilience.

Read Article

Grain-to-grass sustainability

[H2] Pioneer grain-to-glass sustainability

We're building a supply chain that helps our communities adapt to climate change and strengthens our business for the long term. We're focusing on water and carbon, where we can make the biggest difference.

Grain-To-Glass Sustainability

[IMG: World Water Day 2025]

[H3] Driving water security in Mexico and Türkiye
Water is fundamental to Diageo; without it, we simply can't make our products or operate as a business. Our strategy, Preserve Water for Life, is aimed at mitigating this risk and improving the resilience of our water basins and communities.

Read Article

CAREERS

[H2] Championing our people

We grow when our people grow. That's why we invest in the careers, communities and wellbeing of everyone who works with us.

EXPLORE CAREERS

Watch our video

[IMG: Hear from our Pensions Team leader, Amanda Pennycook, about why having Carers Leave is important to her]

[H5] Hear from our Pensions Team leader, Amanda Pennycook, about why having Carers Leave is important to her

Read article

[IMG: Inclusivity is our magic ingredient, helping us blend ideas and redefine the future]

[H5] Inclusivity is our magic ingredient, helping us blend ideas and redefine the future

Read article
6840 chars
SUB-PAGE (https://diageo.com/en/careers/) Diageo Careers: Create a Future Worth Celebrating | Diageo
[H1] Create a future worth celebrating

Join over 29,000 talented people and help build some of the world’s most iconic brands.#LifeAtDiageo

Search

Jobs ({{ totalItems }})
View all

{{ job.Job_Posting_Title }}
{{ job.Country }}

Play pause button

[H2] Why join us?

[H3] Iconic Brands

Help build some of the world's most iconic brands, like Guinness, Baileys, and Johnnie Walker, delighting consumers around the globe. Collaborate, explore, and learn alongside over 29,000 passionate people from all over the world.

Why Diageo

[H3] Make your mark

Our diverse culture and global reach mean you'll have huge opportunities to develop your career across functions, brands, and markets. You'll learn and push boundaries, shaping a sustainable and more inclusive future that we can all be proud of.

Inclusion and Diversity

[H3] Be you

We want you to be yourself. Because when varied voices, mindsets, and personalities come together, great ideas are born. Just bring your passion, curiosity and aim high. Explore and learn, and we celebrate your work, empowering you to reach your fullest potential.

Purpose and Values

[H2] What interests you?

Bring your passion, curiosity, and ambition, and let's help you reach your fullest potential.

Corporate relations jobs

Digital and Technology Jobs

eCommerce Jobs

Finance Jobs

Global Travel Jobs

Global Business Operations Jobs

Human Resources Jobs

Innovation Jobs

Legal Jobs

Marketing Jobs

Procurement Jobs

Research and Development Jobs

Sales Jobs

Supply Chain and Manufacturing Jobs

All business areas

[H2] Locations

[H3] We’re a global business. Wherever in the world you’re looking for a new role, chances are, we’re there.

Explore our locations worldwide

[H3]
+180
countries our brands are sold in
[H3]
+29,000
people
[H3]
+200
brands
[H3]
+132
production sites

Early careers
[H2] Kick-start yourcareer

Find the internship, apprenticeship or graduate scheme that suits your ambitions, and let’s help you reach your fullest potential together.

Diageo early career opportunities

CONTRACTOR OPPORTUNITIES
[H2] Career flexibility

Temporary roles to suit you. Use your expertise and help shape the future of our iconic brands.

DIAGEO CONTRACTOR OPPORTUNITIES

[H2] Be cautious of recruitment scams

Read More

[H2]
Meet the people

[H2] who make the magic

[IMG: How we brought Johnnie Walker Red Soul to life]

29 Apr 2026
WhiskeyInnovationJohnnie Walker
How we brought Johnnie Walker Red Soul to life

[IMG: Diageo Graduate Programme experience: Day in Trade stories from current Graduates]

16 Apr 2026
Europe and TurkeyCareer AdviceEarly careersLearning and DevelopmentGraduatesSalesGreat Britain
Diageo Graduate Programme experience: Day in Trade stories from current Graduates

[IMG: Meet the minds behind the Guinness Open Gate Brewery]

31 Mar 2026
Europe and TurkeyBeerVisitor ExperienceInnovationSupply chain and manufacturingGreat BritainGuinness
Meet the minds behind the Guinness Open Gate Brewery

[IMG: Meet our people - Kie Nishio, Our Transformation & Innovation Manager in Tokyo]

05 Feb 2026
Asia PacificCultureInclusion and diversityInnovationMarketingJapan
Meet our people - Kie Nishio, Our Transformation & Innovation Manager in Tokyo

[IMG: Meet our people - Hoshi Masaki & Abe Yasuhiro, Commercial Leaders in Tokyo]

02 Feb 2026
Asia PacificLuxurySalesJapan
Meet our people - Hoshi Masaki & Abe Yasuhiro, Commercial Leaders in Tokyo

[IMG: Meet our People: Ellie Trail, Performance Improvement Lead]

27 Jan 2026
Europe and TurkeyEarly careersLearning and DevelopmentApprenticeshipsSupply chain and manufacturingGreat Britain
Meet our People: Ellie Trail, Performance Improvement Lead

[IMG: Meet our People: Robyn McPherson, Product Integration Manager]

22 Jan 2026
Europe and TurkeyCareer AdviceEarly careersLearning and DevelopmentApprenticeshipsSupply chain and manufacturingGreat Britain
Meet our People: Robyn McPherson, Product Integration Manager

[IMG: Crafting a Luxury Breakthrough: Behind the Johnie Walker Vault Couture Blend Launch]

13 Jan 2026
Asia PacificCultureLuxuryLearning and DevelopmentPartnershipsScotchWhiskeyInnovationMarketing
Crafting a Luxury Breakthrough: Behind the Johnie Walker Vault Couture Blend Launch

[IMG: From legal expertise to commercial leadership: insights from a non-linear career path]

23 Dec 2025
Asia PacificLearning and DevelopmentCareer AdviceInclusion and diversityCultureLegalSales
From legal expertise to commercial leadership: insights from a non-linear career path

[IMG: British Sign Language and Belonging: My First Month as a Digital & Technology Graduate.]

05 Dec 2025
Europe and TurkeyCultureEarly careersInclusion and diversityLearning and DevelopmentDisabilityDigital and TechnologyGraduatesGreat Britain
British Sign Language and Belonging: My First Month as a Digital & Technology Graduate.

[IMG: Meet our people - Dongwook Lee, Business Development Manager]

23 Jun 2025
Asia PacificLearning and DevelopmentEarly careersSalesGraduates
Meet our people - Dongwook Lee, Business Development Manager

[IMG: Meet our people - Chelsea Choi, Head of North Asia, SEA & ANZ, Global Travel]

20 Jun 2025
Asia PacificLearning and DevelopmentInclusion and diversitySales
Meet our people - Chelsea Choi, Head of North Asia, SEA & ANZ, Global Travel

View all stories

Watch video

[H2]
Explore a worldof opportunities

[H5] {{ job.Job_Posting_Title }}

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DRINKiQ
[H2] Make the difference

[IMG: DRINKiQ logo]
Our programme aims to raise the 'collective drink IQ' by increasing public awareness of the effects of alcohol and supporting responsible drinking.

Visit DRINKiQ
6702 chars
SUB-PAGE (https://diageo.com/en/our-business/where-we-operate/) Where We Operate Around the World | Diageo
Search

[H1]
Where we operate

With a presence across nearly 180 countries, we have the breadth to reach consumers everywhere with the cultural knowledge to create brands that resonate. It's how we build global giants with a local heartbeat.

[H2] Our global presence

ca. 180 ca.180
countries our brands are sold in

+ 200 +200
brands

110 +
110+
manufacturing sites

We're present in nearly 180 countries, and each of our markets is responsible for growing our brands locally. It's how we build brands with global reach and a local heartbeat.

[H2] Locations:

[IMG: Smirnoff]

[H3] North America

Our consumers are at the heart of our business, and our strategy in North America is focused on accelerating sustainable growth through data-led insights, targeted investment, and excellence in innovation and our route to market.

Diageo in North America

[IMG: Europe]

[H3] Diageo Europe

Europe is a diverse region with a trend-leading on-trade channel and tourism hotspots, all of which offer a strong platform for the development of our premium brands. We hold leadership positions across major categories and markets in the region.

Diageo Europe

[IMG: Malta Guinness]

[H3] Africa

In Africa, our strategy is to grow our beers fast and our spirits faster. Our operating model seeks to build resilience, agility and strength into our African businesses as they develop.

Diageo in Africa

[IMG: Latin America and Caribbean]

[H3] Latin America and Caribbean

In Latin America and Caribbean (LAC), we are aiming to increase our market share through focussed consumer-centric delivery across core products including scotch, gin, tequila and vodka.

Diageo in LAC

[IMG: Smirnoff Ice]

[H3] Asia Pacific

In Asia Pacific, our focus is to grow in both developed and emerging markets. We manage our portfolio to meet the demands of the growing middle class, and aim to inspire our consumers to drink better, not more.

Diageo in Asia Pacific

[IMG: Johnnie Walker blue label display]

[H3] Global Travel

[H4] Serving the international traveller by land, air and sea
Diageo Global Travel brings Diageo’s international portfolio of alcoholic and non-alcoholic brands to consumers in travel retail. Travel retail represents the unique shopping spaces and duty free options active in airports and dedicated duty free sites all over the world. Global Travel also serves the airline and cruise ship community for on board purchases and in bar experiences.

Diageo Global Travel

[H2]
Latest stories

[IMG: Diageo and Washington Spirit Enter Year Two and Renew Purpose-Driven Partnership]

28 May 2026
North AmericaInclusion and DiversityPositive DrinkingSustainability
Diageo and Washington Spirit Enter Year Two and Renew Purpose-Driven Partnership

[IMG: How we are supporting people to make positive choices about alcohol that are right for them]

15 May 2026
GlobalPositive Drinking
How we are supporting people to make positive choices about alcohol that are right for them

[IMG: The Buchanan’s Legacy – from 1884 to the FIFA World Cup 2026™]

24 Apr 2026
Latin America and CaribbeanNorth AmericaOur BrandsCultureScotch Whisky
The Buchanan’s Legacy – from 1884 to the FIFA World Cup 2026™

[IMG: Diageo publishes Gender Pay Gap Report for Great Britain and Scotland]

30 Mar 2026
EuropeESG
Diageo publishes Gender Pay Gap Report for Great Britain and Scotland

[IMG: Raising a glass this red-carpet season]

26 Mar 2026
GlobalAwards and Events
Raising a glass this red-carpet season

[IMG: Our Climate Transition Plan]

23 Mar 2026
GlobalSustainability
Our Climate Transition Plan

[IMG: Celebrating International Women’s Day 2026: championing our female commercial leaders]

05 Mar 2026
GlobalOur PeopleInclusion and Diversity
Celebrating International Women’s Day 2026: championing our female commercial leaders

[IMG: Scaling sports partnerships: Inside Diageo’s plan for the biggest FIFA World Cup™]

03 Mar 2026
North AmericaLatin America and CaribbeanOur BrandsCulture
Scaling sports partnerships: Inside Diageo’s plan for the biggest FIFA World Cup™

[IMG: Making spirits a destination in global travel]

26 Feb 2026
InnovationOur BrandsCulture
Making spirits a destination in global travel

[IMG: Celebrating the Year of the Horse: how we]

17 Feb 2026
GlobalLuxuryCulture
Celebrating the Year of the Horse: how we're marking Lunar New Year 2026

[IMG: Immersing Brands in Culture: Celebrating American Football All Year Round]

13 Feb 2026
North AmericaOur BrandsCulture
Immersing Brands in Culture: Celebrating American Football All Year Round

[IMG: Guinness Opens the Gate in London]

20 Jan 2026
InnovationOur BrandsCulture
Guinness Opens the Gate in London

View all stories

[H2]
Latest press releases

11 May 2026
EuropeSustainabilityOur BrandsBeer
Diageo Opens Littleconnell Brewery, Reinforcing near €1 Billion Commitment to Ireland

06 May 2026
GlobalInvestors
Diageo issues Fiscal 26 Q3 Trading Statement

21 Apr 2026
North AmericaSustainability
Diageo opens new state‑of‑the‑art manufacturing facility in Alabama, strengthening supply network in Southern U.S.

14 Apr 2026
GlobalInvestors
Q3 Fiscal 2026 Aide Memoire

25 Mar 2026
GlobalAcquisitions and Disposals
Diageo subsidiary United Spirits Limited announces full divesture of its stake in Royal Challengers Sports Pvt Ltd

11 Mar 2026
GlobalInnovationOur BrandsScotch Whisky
Johnnie Walker Red Soul - a sweeter, smoother Scotch crafted for a new generation of whisky drinkers

25 Feb 2026
InvestorsFinancial Results
Diageo 2026 Interim Results: Six Months Ended 31 December 2025

30 Jan 2026
GlobalInvestors
Diageo completes sale of Sheridan’s to Casa Redondo

21 Jan 2026
GlobalInvestors
Diageo Aide Memoire H1 Fiscal 2026

18 Dec 2025
EuropeGuinness
The King officially opens the Guinness Open Gate Brewery London in Covent Garden

17 Dec 2025
AfricaAcquisitions and Disposals
Diageo enters into agreement to sell its shareholding in East African Breweries plc (“EABL”) to Asahi Group Holdings, Ltd (“Asahi”)

08 Dec 2025
GlobalGuinness
Diageo opens historic Guinness experience in heart of London

View all press releases
6588 chars
SUB-PAGE (https://diageo.com/en/our-brands/) Explore Our 200+ Premium Brands | Diageo
Play pause button

Search

[H1]
Brand explorer

With over 200 brands and sales in nearly 180 countries, we offer something for every taste and celebration. Discover more about some of our global brands and local stars using the explorer below.

All

Beer

Scotch whisky

Gin

Liqueurs

Non-Alcoholic

Rum

Tequila

Vodka

Other Whisk(e)y

[IMG: logo image of Johnnie Walker]

[IMG: Johnnie Walker]

[H4] Johnnie Walker
Established in 1820 and now inspiring progress with their 'Keep Walking' campaign, Johnnie Walker remains the world’s best-selling Scotch whisky.

Find out more

[IMG: Johnnie Walker]

[IMG: logo image of Guinness]

[IMG: Guinness]

[H4] Guinness
An iconic Irish stout since 1759, Guinness is brewed in 50 countries and enjoyed in 150. It’s worth the 119.5-second pour.

Find out more

[IMG: Guinness]

[IMG: logo image of Tanqueray]

[IMG: Tanqueray]

[H4] Tanqueray
The world's leading premium gin, created in the 1830s by Charles Tanqueray, blends ingenuity, heritage and hard work.

Find out more

[IMG: Tanqueray]

[IMG: logo image of Baileys]

[IMG: Baileys]

[H4] Baileys
Created in 1974, it's the world’s first and most-loved cream liqueur, blending aged Irish whiskey with cream, cocoa and vanilla.

Find out more

[IMG: Baileys]

[IMG: logo image of Smirnoff]

[IMG: Smirnoff]

[H4] Smirnoff
Established in 1864, the world’s number one vodka is triple-distilled and filtered ten times, resulting in a robust flavour and smooth finish.

Find out more

[IMG: Smirnoff]

[IMG: logo image of Captain Morgan]

[IMG: Captain Morgan]

[H4] Captain Morgan
Launched in 1982, this premium Caribbean rum brand is enjoyed globally in over 100 countries, selling over 11 million cases annually.

Find out more

[IMG: Captain Morgan]

[IMG: logo image of Crown Royal]

[IMG: Crown Royal]

[H4] Crown Royal
Created in 1939 as a gift for royalty, Crown Royal's award-winning whiskies are expertly blended, patiently aged and enjoyed by millions.

Find out more

[IMG: Crown Royal]

[IMG: logo image of Don Julio]

[IMG: Don Julio]

[H4] Don Julio
Established in 1942 by Don Julio González, the world’s first luxury tequila prioritises quality, planting carefully-spaced agaves for optimal maturity.

Find out more

[IMG: Don Julio]

[IMG: logo image of Ciroc]

[IMG: Ciroc]

[H4] Ciroc
Crafted in 2003 by Master Distiller Jean-Sébastien Robicquet, this modern luxury vodka is distilled five times from fine French grapes.

[IMG: Ciroc]

[IMG: logo image of Casamigos]

[IMG: Casamigos]

[H4] Casamigos
Founded by George Clooney and Rande Gerber, Casamigos translates to 'House of Friends' and was crowned the fastest-growing spirits brand of 2022.

Find out more

[IMG: Casamigos]

[IMG: logo image of Ketel One Vodka]

[IMG: Ketel One Vodka]

[H4] Ketel One Vodka
Crafted at the Nolet Distillery in the Netherlands, this vodka is made from 100% wheat, distilled in copper pot stills and handcrafted in small batches.

Find out more

[IMG: Ketel One Vodka]

[IMG: logo image of Gordon]

[IMG: Gordons]

[H4] Gordon's
Founded in London in 1769 and enjoyed by millions, this spirit is celebrated as the world's number one best-selling international gin.

Find out more

[IMG: Gordons]

[IMG: logo image of Seedlip]

[IMG: Seedlip]

[H4] Seedlip
Ben Branson founded Seedlip as the world's first distilled non-alcoholic spirit, offering plant-based options for non-alcoholic mixed drinks.

Find out more

[IMG: Seedlip]

[IMG: logo image of Astral Tequilla]

[IMG: Astral Tequilla]

[H4] Astral Tequilla
Astral Blanco, crafted from 100% Blue Weber Agave, offers a complex yet smooth profile with citrus, clover honey, white pepper and tropical fruit notes.

Find out more

[IMG: Astral Tequilla]

[IMG: logo image of Bulleit Bourbon]

[IMG: Bulleit Bourbon]

[H4] Bulleit Bourbon
Crafted at the Bulleit Distillery in Lebanon and Shelbyville, Kentucky, this bourbon features a high rye content and is aged at least six years.

Find out more

[IMG: Bulleit Bourbon]

[IMG: logo image of Lagavulin]

[IMG: Lagavulin]

[H4] Lagavulin
Made in Lagavulin, one of the oldest distilleries on Islay, this whisky is renowned for its Lagavulin 16, a robust single malt aged in oak.

Find out more

[IMG: Lagavulin]

[IMG: logo image of Gordon]

[IMG: Gordons 0.0%]

[H4] Gordon's 0.0%
Gordon's 0.0% mirrors the bold, juniper-led character of its London Dry Gin alcoholic counterpart, crafted with the finest distilled botanicals.

Find out more

[IMG: Gordons 0.0%]

[IMG: logo image of Tanqueray 0.0]

[IMG: Tanqueray 0.0]

[H4] Tanqueray 0.0
Tanqueray 0.0% Alcohol-Free offers a citrus-forward profile with juniper at its core, showcasing Tanqueray's distinctive botanical complexity without alcohol.

Find out more

[IMG: Tanqueray 0.0]

[IMG: logo image of Spiced Gold 0.0%]

[IMG: Spiced Gold 0.0%]

[H4] Spiced Gold 0.0%
Captain Morgan's non-alcoholic version is made using the traditional spiced rum recipe, retaining rich flavours through careful alcohol removal after distillation.

Find out more

[IMG: Spiced Gold 0.0%]

[IMG: logo image of Guinness 0.0]

[IMG: Guinness 0.0]

[H4] Guinness 0.0
This non-alcoholic stout from the iconic Irish brand is brewed with a variety of malts and extra hops for a creamy, smooth flavour.

Find out more

[IMG: Guinness 0.0]

[IMG: logo image of Aviation gin]

[IMG: Aviation gin]

[H4] Aviation gin
Crafted in 2006 in Portland, Oregon, Aviation gin is distilled using a unique maceration recipe and its botanicals are infused in grain spirit for 18 hours.

[IMG: Aviation gin]

[IMG: logo image of Talisker]

[IMG: Talisker]

[H4] Talisker
Award-winning Talisker Single Malt Scotch Whisky, the only whisky of its kind on the Isle of Skye, is robust, spicy and subtly smoky.

[IMG: Talisker]

[IMG: logo image of Pimms]

[IMG: Pimms]

[H4] Pimms
Originating in 1823 by James Pimm, Pimm's is a gin-based fruit cup. It's normally served in cocktails like the Pimm's cup.

[IMG: Pimms]

[IMG: logo image of Bundaberg]

[IMG: Bundaberg]

[H4] Bundaberg
Established in 1960, Bundaberg is Australia's premier ginger brew brand. It's crafted by a family-run business with natural ingredients and traditional brewing techniques.

[IMG: Bundaberg]

[IMG: logo image of Singleton]

[IMG: Singleton]

[H4] Singleton
The Singleton Glendullan is a distinctive single malt with a rich history. Master Blender Keith Law draws on 36 years of experience to skilfully blend this whisky.

[IMG: Singleton]

[IMG: logo image of Seagram]

[IMG: Seagrams Seven Crown]

[H4] Seagram's Seven Crown
This American blended whiskey features a smooth, subtly sweet taste that leaves a creamy vanilla finish. The aroma includes smoky, herbal, honey and maple notes.

[IMG: Seagrams Seven Crown]

[IMG: logo image of Zacapa]

[IMG: Zacapa]

[H4] Zacapa
Featuring aromas of caramel, vanilla, cacao and butterscotch, this rum was created in 1976 to commemorate the 100th anniversary celebration of the foundation of the city of Zacapa.

[IMG: Zacapa]

[IMG: logo image of Mortlach]

[IMG: Mortlach]

[H4] Mortlach
A Speyside Scotch whisky, infused with depth and vigour. Known as the ‘Beast of Dufftown’ for its meaty, robust character.

[IMG: Mortlach]
8302 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
34Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 11 1
/en/careers/ 7 1
/en/our-business/where-we-operate/ 16 1
/en/our-brands/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.diageo.com/#website",
            "url": "https://www.diageo.com/en",
            "name": "Diageo",
            "description": "Diageo is the world's leading premium drinks company, home to over 200 brands including Johnnie Walker, Guinness, Baileys and Don Julio.",
            "publisher": {
                "@id": "https://www.diageo.com/#organization"
            },
            "inLanguage": "en-GB",
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://www.diageo.com/en/search?q={search_term_string}"
                },
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": [
                "Organization",
                "Corporation"
            ],
            "@id": "https://www.diageo.com/#organization",
            "name": "Diageo",
            "legalName": "Diageo plc",
            "url": "https://www.diageo.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.diageo.com/#logo",
                "url": "https://www.diageo.com/~/media/Images/D/Diageo-V2/Universal/logo/diageo-og-logo.jpg",
                "contentUrl": "https://www.diageo.com/~/media/Images/D/Diageo-V2/Universal/logo/diageo-og-logo.jpg",
                "width": 200,
                "height": 60,
                "caption": "Diageo"
            },
            "image": {
                "@id": "https://www.diageo.com/#logo"
            },
            "foundingDate": "1997",
            "foundingLocation": {
                "@type": "Place",
                "name": "London, United Kingdom"
            },
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "16 Great Marlborough Street",
                "addressLocality": "London",
                "postalCode": "W1F 7HS",
                "addressCountry": "GB"
            },
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "value": 28000
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "contactType": "customer service",
                    "telephone": "+44-845-751-5101",
                    "areaServed": "GB",
                    "availableLanguage": "English"
                },
                {
                    "@type": "ContactPoint",
                    "contactType": "press/media",
                    "url": "https://www.diageo.com/en/news-and-media/media-contacts"
                },
                {
                    "@type": "ContactPoint",
                    "contactType": "investor relations",
                    "url": "https://www.diageo.com/en/investors/investor-contacts"
                }
            ],
            "sameAs": [
                "https://www.facebook.com/Diageo",
                "https://www.linkedin.com/company/diageo",
                "https://twitter.com/Diageo_News",
                "https://en.wikipedia.org/wiki/Diageo",
                "https://www.wikidata.org/wiki/Q662945",
                "https://finance.yahoo.com/quote/DEO",
                "https://www.bloomberg.com/quote/DGE:LN"
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.diageo.com/en#webpage",
            "url": "https://www.diageo.com/en",
            "name": "Diageo – World's Leading Premium Drinks Company",
            "description": "Diageo is the world's leading premium drinks company, home to over 200 iconic brands including Johnnie Walker, Guinness, Baileys and Don Julio.",
            "isPartOf": {
                "@id": "https://www.diageo.com/#website"
            },
            "about": {
                "@id": "https://www.diageo.com/#organization"
            },
            "inLanguage": "en-GB"
        }
    ]
}
/en/careers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.diageo.com/en/careers#webpage",
            "url": "https://www.diageo.com/en/careers",
            "name": "Diageo Careers: Create a Future Worth Celebrating",
            "description": "Explore Diageo careers and create a future worth celebrating. Search and apply for graduate jobs, internships, and experienced roles with our global team.",
            "datePublished": "2026-04-28T09:27:05Z",
            "dateModified": "2026-02-27T09:00:38Z",
            "inLanguage": "en-GB",
            "breadcrumb": {
                "@id": "https://www.diageo.com/en/careers#breadcrumb"
            },
            "isPartOf": {
                "@id": "https://www.diageo.com/#website"
            },
            "publisher": {
                "@id": "https://www.diageo.com/#organization"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.diageo.com/en/careers#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.diageo.com/en"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Careers",
                    "item": "https://www.diageo.com/en/careers"
                }
            ]
        }
    ]
}
/en/our-business/where-we-operate/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.diageo.com/en/our-business/where-we-operate#webpage",
            "url": "https://www.diageo.com/en/our-business/where-we-operate",
            "name": "Where We Operate Around the World",
            "description": "We operate in 180 countries, producing our brands from more than 140 sites worldwide. From Scotland to Mexico, Kenya to Australia, our reach is truly global.",
            "datePublished": "2026-03-24T14:44:06Z",
            "dateModified": "2026-03-24T14:44:01Z",
            "inLanguage": "en-GB",
            "breadcrumb": {
                "@id": "https://www.diageo.com/en/our-business/where-we-operate#breadcrumb"
            },
            "isPartOf": {
                "@id": "https://www.diageo.com/#website"
            },
            "publisher": {
                "@id": "https://www.diageo.com/#organization"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.diageo.com/en/our-business/where-we-operate#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.diageo.com/en"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our business",
                    "item": "https://www.diageo.com/en/our-business"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Where we operate",
                    "item": "https://www.diageo.com/en/our-business/where-we-operate"
                }
            ]
        }
    ]
}
/en/our-brands/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.diageo.com/en/our-brands#webpage",
            "url": "https://www.diageo.com/en/our-brands",
            "name": "Explore Our 200+ Premium Brands",
            "description": "We have built a portfolio of over 200 brands across spirits, beer and wine. Whatever the occasion, we have something to celebrate it with.",
            "datePublished": "2026-04-13T10:38:21Z",
            "dateModified": "2026-04-13T10:38:12Z",
            "inLanguage": "en-GB",
            "breadcrumb": {
                "@id": "https://www.diageo.com/en/our-brands#breadcrumb"
            },
            "isPartOf": {
                "@id": "https://www.diageo.com/#website"
            },
            "publisher": {
                "@id": "https://www.diageo.com/#organization"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.diageo.com/en/our-brands#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.diageo.com/en"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our brands",
                    "item": "https://www.diageo.com/en/our-brands"
                }
            ]
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Food, Restaurants & Delivery
42.4 Avg BS

Based on 2707 businesses audited.

BS Detector

Food, Restaurants & Delivery BS: Diageo (diageo.com)

https://diageo.com 📍 Industry: Food, Restaurants & Delivery
19 BS / 100

Diageo provides a high-substance corporate experience obscured only by a thin layer of mandatory ESG-themed gloss. It is a rare example where the massive scale of the business (200+ brands) makes its boldest claims actually verifiable. The BS is almost entirely confined to the ‘corporate-speak’ used in its HR and culture sections.

Info Density Power-words vs. Substance ratio.
11
37% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
0
0% BS

Replace thematic H2s like ‘We break barriers’ with more descriptive headers such as ‘Global Operations and Brand Portfolio’ to reduce the fluff score. Clarify whether the review_count of 11 on the homepage refers to internal employee satisfaction or external ratings. Consolidate the repetitive ‘180 countries / 200 brands’ footer boilerplate into a single global impact section to lower the commodity fingerprint. Link the ‘Inclusivity’ claims on the Careers page directly to the verified ‘Gender Pay Gap Report’ already hosted on the site.

The site represents a global beverage manufacturer rather than a local restaurant or delivery service. While it fits the broad Food and Beverage category, the specific restaurant-centric patterns like farm-to-table or menu pricing do not apply, creating an industry classification mismatch in the audit context.

“The score of 19 is exceptionally low, reflecting high credibility. The points that were earned came from Information Density (11 points) due to the use of corporate power words in the ESG section and the Commodity Fingerprint (4 points) for using boilerplate HR templates. Trust and Proof (4 points) was penalized slightly for displaying unverified, low-count review placeholders.”

Verified Analysis Date: May 29, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation