Training Example: Paulaner Brauerei München – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H2]

Select Country

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Select Country

Poland

Italy

Germany

[H2]
Gut, besser, Paulaner. – Good, better, Paulaner.
The popularity of Paulaner beer has always stretched far beyond regional borders. The special flavour of the beer, the high level of brewing expertise of our master brewers and the famous Bavarian way of life are just some of the factors behind the success of the Paulaner brewery - worldwide. Paulaner beer is now exported and enjoyed in over 80 countries around the world.

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Paulaner remains connected to its origins. The Oktoberfest in Munich and the annual Salvator tasting with the “Politiker Derblecken” (roasting) of the local politicians are just two examples of how Paulaner keeps its ties to Munich traditions.

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[H2]
The History of the Brewery

1634

[IMG: x]

[H3] First recorded mention
The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they don’t drink themselves is given to the poor or sold in the cloister pub.

1751

[IMG: paulaner jahr x]

[H3] Official pub concession
In 1751, the Paulaner monks are officially allowed to serve their beer on the day celebrating the father of their order, Salvator. As a show of gratitude, they invite the Bavarian Electors to enjoy their first sip of the eponymous brew, Salvator.

1773

[IMG: paulaner jahr]

[H3] Barnabas
Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives at Neudeck ob der Au monastery. His innovative brewing techniques set new standards for taste, quality, and wholesomeness. Indeed, his recipe from that time still forms the basis for today’s Paulaner Salvator.

1806

[IMG: paulaner jahr x]

[H3] Franz Xaver Zacherl takes over
Franz Xaver Zacherl assumes control of the brewery from the monks after secularization, then modernizes and expands it. In the common vernacular, Paulaner is now often called “Zacherlbrew.”

1818

[IMG: paulaner jahr x]

[H3] The first beer tents at the Oktoberfest
The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its licence to serve beer. Eight years before, a major horse race had been organised here, when the heir to the throne, Ludwig I, married Princess Therese of Saxony-Hildburghausen. This was the start of the largest popular festival in the world.

1881

[IMG: paulaner jahr]

[H3] Innovation for the future
The Paulaner Brewery moves with the times and is always developing new techniques. One of the first Carl von Linde ice machines is used. From that point on, beer can be brewed all year round.

1950

[IMG: paulaner jahr]

[H3] Destruction and reconstruction of the Paulaner Brewery
The Paulaner Brewery is for the most part destroyed during a bombing raid in 1944. Reconstruction is completed by 1950.

1979

[IMG: paulaner jahr x]

[H3] Schörghuber takes over the majority of Paulaner Brewery
The Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.

1986

[IMG: paulaner jahr x]

[H3] First non-alcoholic weissbier in the world
The Waitzinger Weissbier is the first non-alcoholic weissbier in the world – today it’s called Hefe-Weißbier Non-Alcoholic.

1987

[IMG: paulaner jahr]

[H3] Thomas Bräu Non-Alcoholic
Another innovation: The Thomas Bräu Non-Alcoholic is one of the first bottom-fermented non-alcoholic beers in the world – today it’s called the Original Münchner Non-Alcoholic.

1989

[IMG: paulaner jahr x]

[H3] First brewhouse opened
Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in Munich as the headquarters of Paulaner taverns with its own in-house brewing operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St. Petersburg.

2010

[IMG: paulaner jahr]

[H3] First closed-loop beer pipeline in the world
On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a completely new festival tent: the Winzerer Fähndl. It is the first tent to have a centralized beer supply fed through an underground loop pipeline. It is copied by others after its debut.

2014

[IMG: paulaner jahr]

[H3] Cornerstone laid for a new brewery
The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along with the facility’s first master brewer, Christian Dahncke, are accompanied by “Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future brewhouse.

2015

[IMG: paulaner jahr x]

[H3] The new Paulaner Brewery opens
On September 15, 2015, the first beer in Munich Langwied is poured and the new brewery is officially opened. In December 2016, management moves back into the old Zacherlbrau building – the original headquarters in Munich Au.

2016

[IMG: paulaner jahr x]

[H3] One million hectoliters
For the first time in its history, Paulaner exports 1 million hectoliters to the rest of the world. Paulaner is consumed in over 80 countries around the globe.

Previous

1634

[IMG: x]

[H3] First recorded mention
The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they don’t drink themselves is given to the poor or sold in the cloister pub.
As ever-larger numbers of people in Munich begin drinking the beer, civilian brewers voice their complaints to the city council on February 24, 1634, about competition from the monastery. This letter is considered the first documented evidence of the Paulaner Brewery and is to this day used as the founding date of the brewery.

1751

[IMG: paulaner jahr x]

[H3] Official pub concession
In 1751, the Paulaner monks are officially allowed to serve their beer on the day celebrating the father of their order, Salvator. As a show of gratitude, they invite the Bavarian Electors to enjoy their first sip of the eponymous brew, Salvator.
It is a ritual that still takes place, when the head of the Paulaner Brewery hands the first 1-liter measure of Salvator to the Bavarian minister president at the kick-off of the Munich Starkbierfest (strong beer festival). In 1780 the brewery is granted an unrestricted license to serve its beer.

1773

[IMG: paulaner jahr]

[H3] Barnabas
Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives at Neudeck ob der Au monastery. His innovative brewing techniques set new standards for taste, quality, and wholesomeness. Indeed, his recipe from that time still forms the basis for today’s Paulaner Salvator.

1806

[IMG: paulaner jahr x]

[H3] Franz Xaver Zacherl takes over
Franz Xaver Zacherl assumes control of the brewery from the monks after secularization, then modernizes and expands it. In the common vernacular, Paulaner is now often called “Zacherlbrew.”

1818

[IMG: paulaner jahr x]

[H3] The first beer tents at the Oktoberfest
The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its licence to serve beer. Eight years before, a major horse race had been organised here, when the heir to the throne, Ludwig I, married Princess Therese of Saxony-Hildburghausen. This was the start of the largest popular festival in the world.

1881

[IMG: paulaner jahr]

[H3] Innovation for the future
The Paulaner Brewery moves with the times and is always developing new techniques. One of the first Carl von Linde ice machines is used. From that point on, beer can be brewed all year round.

1950

[IMG: paulaner jahr]

[H3] Destruction and reconstruction of the Paulaner Brewery
The Paulaner Brewery is for the most part destroyed during a bombing raid in 1944. Reconstruction is completed by 1950.

1979

[IMG: paulaner jahr x]

[H3] Schörghuber takes over the majority of Paulaner Brewery
The Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.

1986

[IMG: paulaner jahr x]

[H3] First non-alcoholic weissbier in the world
The Waitzinger Weissbier is the first non-alcoholic weissbier in the world – today it’s called Hefe-Weißbier Non-Alcoholic.

1987

[IMG: paulaner jahr]

[H3] Thomas Bräu Non-Alcoholic
Another innovation: The Thomas Bräu Non-Alcoholic is one of the first bottom-fermented non-alcoholic beers in the world – today it’s called the Original Münchner Non-Alcoholic.

1989

[IMG: paulaner jahr x]

[H3] First brewhouse opened
Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in Munich as the headquarters of Paulaner taverns with its own in-house brewing operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St. Petersburg.

2010

[IMG: paulaner jahr]

[H3] First closed-loop beer pipeline in the world
On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a completely new festival tent: the Winzerer Fähndl. It is the first tent to have a centralized beer supply fed through an underground loop pipeline. It is copied by others after its debut.

2014

[IMG: paulaner jahr]

[H3] Cornerstone laid for a new brewery
The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along with the facility’s first master brewer, Christian Dahncke, are accompanied by “Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future brewhouse.

2015

[IMG: paulaner jahr x]

[H3] The new Paulaner Brewery opens
On September 15, 2015, the first beer in Munich Langwied is poured and the new brewery is officially opened. In December 2016, management moves back into the old Zacherlbrau building – the original headquarters in Munich Au.

2016

[IMG: paulaner jahr x]

[H3] One million hectoliters
For the first time in its history, Paulaner exports 1 million hectoliters to the rest of the world. Paulaner is consumed in over 80 countries around the globe.

Next

[IMG: x]

1634
[H3] First recorded mention
The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they don’t drink themselves is given to the poor or sold in the cloister pub.
As ever-larger numbers of people in Munich begin drinking the beer, civilian brewers voice their complaints to the city council on February 24, 1634, about competition from the monastery. This letter is considered the first documented evidence of the Paulaner Brewery and is to this day used as the founding date of the brewery.

[IMG: paulaner jahr x]

1751
[H3] Official pub concession
In 1751, the Paulaner monks are officially allowed to serve their beer on the day celebrating the father of their order, Salvator. As a show of gratitude, they invite the Bavarian Electors to enjoy their first sip of the eponymous brew, Salvator.
It is a ritual that still takes place, when the head of the Paulaner Brewery hands the first 1-liter measure of Salvator to the Bavarian minister president at the kick-off of the Munich Starkbierfest (strong beer festival). In 1780 the brewery is granted an unrestricted license to serve its beer.

[IMG: paulaner jahr]

1773
[H3] Barnabas
Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives at Neudeck ob der Au monastery. His innovative brewing techniques set new standards for taste, quality, and wholesomeness. Indeed, his recipe from that time still forms the basis for today’s Paulaner Salvator.

[IMG: paulaner jahr x]

1806
[H3] Franz Xaver Zacherl takes over
Franz Xaver Zacherl assumes control of the brewery from the monks after secularization, then modernizes and expands it. In the common vernacular, Paulaner is now often called “Zacherlbrew.”

[IMG: paulaner jahr x]

1818
[H3] The first beer tents at the Oktoberfest
The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its licence to serve beer. Eight years before, a major horse race had been organised here, when the heir to the throne, Ludwig I, married Princess Therese of Saxony-Hildburghausen. This was the start of the largest popular festival in the world.

[IMG: paulaner jahr]

1881
[H3] Innovation for the future
The Paulaner Brewery moves with the times and is always developing new techniques. One of the first Carl von Linde ice machines is used. From that point on, beer can be brewed all year round.

[IMG: paulaner jahr]

1950
[H3] Destruction and reconstruction of the Paulaner Brewery
The Paulaner Brewery is for the most part destroyed during a bombing raid in 1944. Reconstruction is completed by 1950.

[IMG: paulaner jahr x]

1979
[H3] Schörghuber takes over the majority of Paulaner Brewery
The Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.

[IMG: paulaner jahr x]

1986
[H3] First non-alcoholic weissbier in the world
The Waitzinger Weissbier is the first non-alcoholic weissbier in the world – today it’s called Hefe-Weißbier Non-Alcoholic.

[IMG: paulaner jahr]

1987
[H3] Thomas Bräu Non-Alcoholic
Another innovation: The Thomas Bräu Non-Alcoholic is one of the first bottom-fermented non-alcoholic beers in the world – today it’s called the Original Münchner Non-Alcoholic.

[IMG: paulaner jahr x]

1989
[H3] First brewhouse opened
Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in Munich as the headquarters of Paulaner taverns with its own in-house brewing operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St. Petersburg.

[IMG: paulaner jahr]

2010
[H3] First closed-loop beer pipeline in the world
On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a completely new festival tent: the Winzerer Fähndl. It is the first tent to have a centralized beer supply fed through an underground loop pipeline. It is copied by others after its debut.

[IMG: paulaner jahr]

2014
[H3] Cornerstone laid for a new brewery
The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along with the facility’s first master brewer, Christian Dahncke, are accompanied by “Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future brewhouse.

[IMG: paulaner jahr x]

2015
[H3] The new Paulaner Brewery opens
On September 15, 2015, the first beer in Munich Langwied is poured and the new brewery is officially opened. In December 2016, m

[H2]
Paulaner Social Media Netiquette

Dear Paulaner fans,
We look forward to all your submissions, photographs and videos on the fan site. However, this fan site will only work properly and be a real asset for all of us if everybody obeys certain basic rules. It goes without saying that we are considerate for each other and that we have mutual respect for each other.
The Paulaner rules for Social Media:
1. Respect
Tone is everything. Insults and discrimination in any form to other users are not welcome at any time and will not be accepted by us - any such submissions will be deleted.
2. Content
2.1. No pornographic and/or extreme right-wing content
We will not tolerate any pornographic, racist, discriminatory or extreme right-wing content on this fan site.
2.2. No criminal content and/or content which glorifies violence
The distribution, linking and display of content which glorifies violence is prohibited.
2.3. No publicity or advertising
Submissions, comments, photographs, videos and links must not contain any publicity or advertising.
2.4. No legal breaches
Please be careful when submitting online content such as image and video material which may breach the rights of third parties (for example copyright, personality rights, trademark rights, etc.). This is for your own safety. If you are unsure, please ask the author or the person shown for their consent.
2.5. No spam
Spam and senseless multiple posts will not be tolerated.
2.6 No personal details
Special care is required for personal details. To protect you from abuse, you should in particular not post any contact details or personal telephone numbers in the public forum.
2.7 Utility rights
If you post your own content (for example photos, graphics or texts, etc.) you give your consent for such content to be used by Paulaner for the purposes of this fan site (for example for the cover picture). Paulaner will not claim possession of any content submitted by users.
3. Breaking the rules
If you break the rules we reserve the right to delete the offending submissions, comments, photographs and links and to warn the users, block them temporarily or ban them permanently.
Please remember that we produce alcoholic beverages and as such we will not show any images or videos of children or young people on our site and will delete any such images and videos.
Paulaner Brewery does not accept any obligation or guarantee for content created by users.
Thank you for your understanding.
GUT, BESSER, PAULANER.
German Version
Liebe Paulaner Fans,
Wir freuen uns auf eure zahlreichen Beiträge, Fotos und Videos auf den Paulaner Social Media Accounts. Die Nutzung und Kommunikation kann aber nur unter Beachtung gewisser Grundregeln funktionieren und so für uns alle eine Bereicherung sein. Es ist selbstverständlich, dass wir aufeinander Rücksicht nehmen und uns gegenseitig respektieren.
Die Paulaner-Spielregeln für Social Media:
1. Respekt
Der Ton macht die Musik. Beleidigungen und Diskriminierungen in jeglicher Form gegenüber anderen Usern sind jederzeit unangebracht und werden von uns nicht akzeptiert und entsprechende Beiträge gelöscht.
2. Inhalte
2.1. Keine pornografischen und/oder rechtsextremen Inhalte
Wir dulden keinerlei pornografische, rassistische, diskriminierende und rechtsextreme Inhalte auf dieser Fanpage.
2.2. Keine kriminellen und/oder gewaltverherrlichenden Inhalte
Die Verbreitung, Verlinkung und Abbildung von gewaltverherrlichenden Inhalten ist untersagt.
2.3. Keine Werbung und Reklame
Beiträge, Kommentare, Fotos, Videos und Links dürfen keine Werbung und Reklame enthalten.
2.4. Kein Rechteverstoß
Bitte seid vorsichtig beim Onlinestellen von Inhalten, wie Bild- und Videomaterial bei denen ihr gegen Rechte Dritter (z.B. Urheberrechte, Persönlichkeitsrechte, Markenrechte, etc.) verstoßt. Dies dient zu eurer eigenen Sicherheit. Wenn ihr euch unsicher seid, fragt bitte beim Autor bzw. dem Abgebildeten um Einverständnis.
2.5. Kein Spam
Spam-Beiträge sowie sinnlose Mehrfachposts werden nicht geduldet.
2.6 Keine persönlichen Daten
Besondere Vorsicht ist bei persönlichen Daten geboten. Um euch vor Missbrauch zu schützen, postet insbesondere keine Kontaktdaten oder persönlichen Rufnummern öffentlich.
2.7 Nutzungsrechte
Sofern ihr Inhalte einstellt (z.B. Fotos, Grafiken oder Texte etc.), gebt ihr euer Einverständnis, dass diese von Paulaner für die Zwecke dieser Fanpage genutzt werden dürfen (z.B. Coverbild). Paulaner macht sich die von Nutzern eingestellten Inhalte nicht zu Eigen.
3. Regelbruch
Bei Verstößen behalten wir uns vor, entsprechende Beiträge, Kommentare, Fotos und Links zu löschen und die entsprechenden User zu verwarnen, vorübergehend zu blocken oder endgültig zu verbannen.
Bitte berücksichtigt, dass wir als Hersteller alkoholischer Getränke keine Bilder/Videos von/mit Kindern und Jugendlichen auf der Seite abbilden beziehungsweise solche Bilder/Videos löschen werden. Das gilt des weiteren für alle Bilder / Videos, die gegen die Richtlinien des Deutschen Werberates (werberat.de/alkoholhaltige-getranke) verstoßen.
Die Paulaner Brauerei übernimmt keine Verpflichtung oder Gewähr für Inhalte, die von Nutzern erstellt werden.
Vielen Dank für Euer Verständnis.
GUT, BESSER, PAULANER.
Aus Gründen der besseren Lesbarkeit wird bei Personenbezeichnungen und personenbezogenen Hauptwörtern in der Netiquette die männliche Form verwendet. Entsprechende Begriffe gelten im Sinne der Gleichbehandlung grundsätzlich für alle Geschlechter. Die verkürzte Sprachform hat nur redaktionelle Gründe und beinhaltet keine Wertung.

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[H2]
Data Protection Information

Data Protection Statement of Paulaner Brauerei Gruppe GmbH & Co. KGaA
Thank you for your interest in our website. The protection of your privacy in relation to the processing of personal data is important to us. Paulaner Brauerei Gruppe GmbH & Co. KGaA will handle your data responsibly. Of course we therefore comply with the statutory provisions in collection, processing and use of your data, in particular as specified by the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (Bundesdatenschutzgesetz; BDSG-new). Nevertheless, we know that many users of the internet experience considerable uncertainty about how this protection is ensured from case to case. The following data protection statement will therefore provide you with an overview of which data we collect, use, store and potentially pass on to any third parties, what safety measures we take for your protection and what information rights you have in this respect.
1. Information concerning collection of personal data
a) Below, we will inform you about collection of personal data when you use our website. Personal data are any data that permit a conclusion as to you personally, e.g. your name, address, email addresses, user behaviour.
b) The controller in accordance with sect. 4 para. 7 EU General Data Protection Regulation (GDPR) is Paulaner Brauerei Gruppe GmbH & Co. KGaA, represented by its personally liable shareholder Paulaner Verwaltungs GmbH, in turn represented by managing directors Jörg Biebernick, Thomas Drossé, Reinhard Kastl and Sebastian Strobl, Ohlmüllerstraße 42, D-81541 Munich, phone: 089 / 48 00 5-0, fax: 089 / 48 00 5-409, email: info@paulaner.de.
2. Information on the data protection officer
The contact details of the data protection officer are: datenschutz@paulaner.de.
3. Collection of personal data when you visit our website (type and purpose)
a) General
If you use our website for information, i.e. if you do not register or otherwise submit any information to us, we will only collect the personal data your browser submits to our server. The provider of the website will collect and store information in server log files that your browser submits to us automatically. These are:
IP address
Date and time of the query
Time zone difference from Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status /HTTP-status code
The respective data volume transferred
Website sending the request
Browser
Operating system and its interface
Language and version of the browser software.
The data named will be processed by us for the purpose of a smooth connection to the website in order to ensure comfortable use of our website, and to evaluate system safety and stability by us.
The legal basis for processing activities shall be sect. 6 para. 1 s. 1 lit. f) GDPR.
Our legitimate interests follow from the purposes listed above for data collection. We do not use the collected data in order to draw conclusions as to persons.
b) Contact form
When you contact us by email or through a contact form, the complete data disclosed by you (e.g. your complete name, postal code, place of residence and email address) will be saved by us in order to answer your questions.
Data processing for the purpose of contacting us shall take place according to sect. 6 para. 1 s. 1 lit. a) and b) GDPR based on your free consent and to perform pre-contractual measures upon your request.
4. Passing on personal data
a) The data will be system-technically forwarded to the provider who provides the web server. It operates its servers within Europe.
b) The data you send to us via the contact form will be forwarded to B.I.T.S, Ohlmüllerstraße 42, D-81541 Munich, which provides the email server.
c) When conducting lotteries, we reserve the right to submit the required personal data to service providers that support us in the performance of the lottery, such as an agency or freight company charged with shipping the prizes. If such data transmission takes place, the corresponding data protection provisions or participation conditions will refer to this.
d) In addition to this, data will be passed on by using Google Analytics. For details, see item 6 a) of this data protection statement.
e) Your personal data will generally not be passed on to any third parties beyond this. We shall also only pass on your personal data to third parties if:
you have explicitly consented to this pursuant to sect. 6 para. 1 s. 1 lit. a) GDPR,
forwarding is required under sect. 6 para. 1 s. 1 lit. f) GDPR for assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding protection-worthy interest in your data not being passed on,
forwarding is required due to statutory obligations pursuant to sect. 6 para. 1 s. 1 lit. c) GDPR, and
this is legitimate by law and required according to sect. 6 para. 1 s. 1 lit. b) GDPR for processing contractual relationships with you.
5. Use of cookies
a) What exactly are cookies?
Cookies are small pieces of information that are stored on your computer, tablet or mobile phone when you visit a website and are generally used to make websites more effective.
The use of cookies aims to make our offer more pleasant for you.
Many browsers accept cookies automatically. You may choose a configuration of your browser determining that cookies shall not be stored on your computer but a message appearing in case a cookie is to be created. However, if you completely disable cookies, this might lead to the effect that not all functions of our website are available.
(b) Details of the cookies
aa) Technically necessary cookies
Technically necessary cookies help us to enable the operation of the website. They ensure basic functions. These cookies aim to the safe and proper use of our website and therefore cannot be deactivated.
This includes session cookies and cookies for the cookie settings.
This data is required for the above-mentioned purposes in order to safeguard our legitimate interests in accordance with sect. 6 para. 1 sentence 1 lit. f) DSGVO.
bb) Statistics
Statistical cookies collect and communicate anonymous information to help us understand how our website is being interacted with.
We use the tool Matomo (formerly PIWIK) on our website to analyse our users’ behaviour.
Matomo uses “cookies” (text files) for this purpose. These text files are stored on your computer and enable us to analyse the use of our website. This usage information is transferred to our server, where it is stored and not shared with third parties.
Data is processed on the basis of your consent in accordance with section 25(1) of the German Federal Act on Privacy in Telecommunications and Telemedia (TTDSG) and Art. 6(1)(a) GDPR, provided you have given your consent via our layer. You can revoke your consent at any time.
The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/.
Further information on the setting the Matomo privacy options can be found via the following link: https://matomo.org/docs/privacy/.
You are hereby made aware of your right to rectification, right to erasure and right to object pursuant to Art. 16, 17 and 21 GDPR.
This website uses also Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, i.e. text files that are stored on your computer and that permit analysis of your use of the website. As a rule, the information generated by the cookie through your use of this website is sent to a Google server in the USA and stored there. Due to activation of IP anonymisation on these websites, your IP address will be abbreviated first by Google within member states of the European Union or in other contracting states of the convention on the European Economic area. On the order of the operator of this website, Google will use this information to evaluate your use of the website, in order to compile reports on the website activities and to render further services connected to website use and internet use towards the website operator. Other services related to Google Analytics are not used besides the website analysis itself.
The IP address submitted by your browser will not be combined with any other Data of Google.
You may prevent saving of the cookies by making the corresponding settings in your browser software; however, note that you may be unable to fully use all functions of the website in such a case. You may furthermore prevent recording of the data generated by the cookie and referring to your use of the website (incl. your Internet Protocol address) and processing of these personal data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
We use Google Analytics, in order to analyse use of our website and regularly improve it. The statistics acquired enable us to improve our offer and to make it more interesting for you as the user.
The legal basis for using Google Analytics is sect. 6 para. 1 sentence 1 lit. a) GDPR.
Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User conditions: http://www.google.com/analytics/terms/de.html, Overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, and the data protection statement: http://www.google.de/intl/de/policies/privacy.
(cc) Marketing
cc) Marketing cookies are used to follow visitors to websites. The intent is to show ads that are relevant and appealing to the individual user and therefore more valuable to publishers and third party advertisers. 
(a) Google Ads
b) Google AdWords
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The marketing tools used will cause your browser to automatically connect directly to the server of Google. We cannot influence the scope and further use of the data that are collected by use of this tool through Google and therefore inform you according to our state of knowledge: Integration of AdWords Conversion informs Google that you have called the corresponding part of our website or that you have clicked one of our ads. If you are registered with a service of Google, Google can assign the visit to your account. Even if you are not registered with Google or if you have not logged in, it is possible that the provider will learn your IP address and store it.
You may prevent participation in this tracking procedure in various ways: a) by setting your browser software accordingly; in particular, suppression of third-party cookies will prevent you from receiving any ads of third-party providers; b) by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, with these settings being deleted if you delete your cookies; c) by deactivating interest-related ads of the providers that are part of the self-regulation campaign “About Ads”, using the link http://www.aboutads.info/choices, with this setting being deleted if you delete your cookies; d) by permanent deactivation in your browsers Firefox, Internet explorer or Google Chrome using the link http://www.google.com/settings/ads/plugin. Please note that you may be unable to fully use all functions of our offer in this case.1
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We use Doubleclick by Google. This is a service provided by Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 (“Google”). Cookies are used to show you advertisements relevant to you. This is done by assigning a pseudonymous identification number (ID) to your browser, which is used to check which ads have been shown in your browser and which ads have been viewed. The cookies do not contain any personal information. This method allows Google and its partner sites to serve ads based solely on previous visits to our site or other sites on the Internet. The information created by the cookies is transferred to and stored by Google in the USA for analysis. A transfer of the data by Google to third parties only shall be carried out on the basis of legal regulations or within the scope of order data processing. The data collected shall not be assembled with other data collected by Google.
The legal basis of the processing of your data is sect. 6 para. 1 sentence 1 lit. a) DSGVO.
(c) Facebook Conversion Pixel
The website further uses the remarketing function “Custom Audiences” of Facebook Inc. (“Faceb

[H1]
Paulaner & FC Bayern München Two Munich originals on the road to success

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Success and emotion, tradition and future, home and internationality – this is what the Paulaner Brewery and FC Bayern München stand for. The two traditional Munich brands have been celebrating goals, titles, and triumphs together for many years. Always in focus: The FCB fans around the world.
With Paulaner, fans toast their FCB in the Allianz Arena, fulfill their fan dreams and celebrate their FC Bayern München with the famous 3-liter glasses.

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[H2]

Select Country

Poland

Italy

Germany

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Select Country

Poland

Italy

Germany

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The beer of champions

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The Oktoberfest Weekend of your Life!

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Meet the FCB Legends at the Oktoberfest

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5-Liter-Fass

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The Beer Delivery

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It's going to be legendary

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Allianz Arena - Start of the Season

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Bayern in Miami

[H3]
Paulaner Fan dreams - priceless experiences with the stars of FC Bayern München
Since many years the fans of FC Bayern Munich celebrate the titles of the German record champion with fresh Paulaner.
At the Paulaner Fan Dreams FCB fans win priceless and unique experiences with the stars of FC Bayern. Learn more at www.paulaner-fandreams.de/en

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The beer of champions

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The Oktoberfest Weekend of your Life!

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Meet the FCB Legends at the Oktoberfest

[H3]
Only the Bavarians celebrate in this way
What belongs to FC Bayern titles as much as the foam crown belongs on a fresh, non-alcoholic Paulaner Weißbier? The weissbier showers after winning the German championship. Stars and coaches, fans and media representatives from the world’s press feverishly await this emotional highlight every season.
In 2019 and 2022, Paulaner invited fans to the fan festival following the championship celebration. Together with their stars, thousands of fans celebrated the historic record championships at the Munich Nockherberg.

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[H3]
Stars in lederhosen
At the photo shoot for Paulaner, players and coaches of FC Bayern Munich swap jerseys for folk costumes and are enthusiastic about “Krachlederner” and “Haferl” shoes. For most newcomers, the photo shoot is also their first contact with traditional Bavarian dress – and the beginning of a great love.
During the team’s official “Oktoberfest visit,” Paulaner offers a fresh Paulaner to players and officials from the record champion team at the Oktoberfest.

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[H3]
„Münchner Legenden“ – Paulaner is the official partner of FC Bayern Legend
For years, Paulaner has maintained a close partnership filled with priceless moments created by FC Bayern München’s Legends for the football team’s fans. In 2020, Paulaner became the official partner of FC Bayern Legends, a team that consists of former FC Bayern players who were really popular and charismatic – FC Bayern Legends jersey sponsor since 2023.
As “Munich Legends”, Paulaner and FC Bayern enable many more unique encounters with Giovane Élber, Lothar Matthäus, Claudio Pizarro and Co.
They jointly develop exciting products for the fans of Germany’s record championship-winning team like the strictly limited, uniquely designed Paulaner and FC Bayern 5-litre party keg that is filled with fresh Paulaner Münchner Hell. And celebrate unique moments with the fans during games against legends from other clubs and the Paulaner Fan Dreams.

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5-Liter-Fass

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The Beer Delivery

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It's going to be legendary

[H3]
Fans enjoy soccer and Paulaner in the Allianz Arena
Celebrate FC Bayern München at home games and enjoy a freshly pulled Paulaner: Paulaner brewery welcomes visitors to the Allianz Arena with the best of Munich brewing art.
Whether in the Paulanergarden on the esplanade, in the Paulaner fan meeting zone, or at any of the many stands: Fans always get fresh and mature Paulaner beer specialties during the FC Bayern München home games.

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Allianz Arena - Start of the Season

[H3]
Every goal a Hell beer (blonde lager) - Free beer for the fans and fan clubs
As an FC Bayern partner, Paulaner is, above all, a partner of the club’s fans. The brewery donates 100 liters of free beer to FC Bayern fans for every goal the team makes in the national league. That give fans a double reason to celebrate at an FC Bayern game.
Traditionally the free beer is generously rounded up by Paulaner. In one of the first home games of the new season, Paulaner then gives this free beer to the visitors in the Allianz Arena. Paulaner also regularly thanks the visiting fan clubs with free beer. With Paulaner Münchner Hell for the buses, the fan clubs celebrate their FC Bayern on the journey home and take a piece of the Bavarian lifestyle home with them.

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[H3]
Paulaner and FC Bayern worldwide
Paulaner Brauerei and FC Bayern München have fans and friends around the world. And they, too, profit from the partnership forged with the ambassadors of the Bavarian way of life: with special campaigns, unique offers and exclusive events.
As a result, fans in South Tyrol, China, the United States, South Korea, Canada and countries around the world always have a great reason to toast their favourite team with Paulaner: during live broadcasts and public showings, as participants and winners of Paulaner Fan Dreams, during local FC Bayern get-togethers and, of course, during the summer tours that FC Bayern München makes in Asia and overseas.

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Bayern in Miami

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[H2]
Paulaner Fan dreams - priceless experiences with the stars of FC Bayern München

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Since many years the fans of FC Bayern Munich celebrate the titles of the German record champion with fresh Paulaner.
At the Paulaner Fan Dreams FCB fans win priceless and unique experiences with the stars of FC Bayern. Learn more at www.paulaner-fandreams.de/en

[IMG: paualner fcb video thumbnails brauerei x crop]

The beer of champions

[IMG: paualner fcb video thumbnails selfie x crop]

The Oktoberfest Weekend of your Life!

[IMG: fantraeume preview x crop]

Meet the FCB Legends at the Oktoberfest

[IMG: paualner fcb video thumbnails brauerei x crop]

The beer of champions

[IMG: paualner fcb video thumbnails selfie x crop]

The Oktoberfest Weekend of your Life!

[IMG: fantraeume preview x crop]

Meet the FCB Legends at the Oktoberfest

[IMG: paul fcb meisterfeier alaba rafinha]

×

[H2]
Only the Bavarians celebrate in this way
What belongs to FC Bayern titles as much as the foam crown belongs on a fresh, non-alcoholic Paulaner Weißbier? The weissbier showers after winning the German championship. Stars and coaches, fans and media representatives from the world’s press feverishly await this emotional highlight every season.
In 2019 and 2022, Paulaner invited fans to the fan festival following the championship celebration. Together with their stars, thousands of fans celebrated the historic record championships at the Munich Nockherberg.

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Close

[H2]

Gallery
Close

[H2]

Gallery
Close

[H2]
Stars in lederhosen
At the photo shoot for Paulaner, players and coaches of FC Bayern Munich swap jerseys for folk costumes and are enthusiastic about “Krachlederner” and “Haferl” shoes. For most newcomers, the photo shoot is also their first contact with traditional Bavarian dress – and the beginning of a great love.
During the team’s official “Oktoberfest visit,” Paulaner offers a fresh Paulaner to players and officials from the record champion team at the Oktoberfest.

Gallery
Close

[H2]
„Münchner Legenden“ – Paulaner is the official partner of FC Bayern Legend
For years, Paulaner has maintained a close partnership filled with priceless moments created by FC Bayern München’s Legends for the football team’s fans. In 2020, Paulaner became the official partner of FC Bayern Legends, a team that consists of former FC Bayern players who were really popular and charismatic – FC Bayern Legends jersey sponsor since 2023.
As “Munich Legends”, Paulaner and FC Bayern enable many more unique encounters with Giovane Élber, Lothar Matthäus, Claudio Pizarro and Co.
They jointly develop exciting products for the fans of Germany’s record championship-winning team like the strictly limited, uniquely designed Paulaner and FC Bayern 5-litre party keg that is filled with fresh Paulaner Münchner Hell. And celebrate unique moments with the fans during games against legends from other clubs and the Paulaner Fan Dreams.

[H2]

[H2]

[H2]

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5-Liter-Fass

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The Beer Delivery

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It's going to be legendary

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5-Liter-Fass

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The Beer Delivery

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It's going to be legendary

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[H2]
Fans enjoy soccer and Paulaner in the Allianz Arena
Celebrate FC Bayern München at