Training Example: Haine & Smith Opticians – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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The Vision Plan

Wearing contact lenses is now more affordable and easier than ever. Unlike other contact lens plans, the Haine & Smith Vision Plan charges you separately for professional care and lenses so there are no hidden costs. Home delivery of contact lenses and solutions is available for nearly all of our products at no extra charge.

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It’s as easy as 1,2,3...

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Vision Plan fee (£15.00) + Lens cost (£7.50*) = Monthly Direct Debit (£22.50†)

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1.

The £15.00 Vision Plan Aftercare
fee includes:

All contact lens check-ups (normally £59.90)
A full eye examination every 2 years (normally £59.90)
25% discount on frames, lenses and sunglasses
25% discount on accessories, solutions and eyecare products

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2.

The cost of your lenses:

The cost of your lenses will depend on the type you wear
Our daily disposable lenses start from £7.50 per month*

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3.

Your monthly
Direct Debit payment:

One easy manageable amount
No hidden charges

Please note that patients are required to pay for their initial supply of products when signing up to the Haine & Smith Vision Plan.
* Our daily disposables start at £7.50 per month for 10 pairs.
† Monthly direct debit amounts will vary for other lenses, if more pairs are purchased and for lenses that require cleaning solutions. You can also add additional eyecare products to the monthly total if required. An up to date sight test may be required before commencing a contact lens trial. Please contact your nearest practice for details.
The full Terms & Conditions of the Haine & Smith Contact Lens Vision Plan can be found here.

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Why choose Haine & Smith Opticians for your eye care?
Written on 06 May 2026.

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Picking the right glasses - a guide to style, fit and colour analysis
Written on 19 February 2026.

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Finding the perfect eyewear gift this Christmas
Written on 16 December 2025.

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Keeping your eyes healthy this Winter!
Written on 02 December 2025.

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Coping with Autumn: How to tackle dry eyes this season
Written on 24 September 2025.

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Festival Season: Look Good, Hear Better, Stay Safe!
Written on 15 July 2025.

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Protecting More Than Just Skin: National Sun Awareness Week & Your Eyes
Written on 15 May 2025.
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Keeping Your Eyes Safe this Christmas!
Written on 17 December 2024.
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Welcome to our Melksham practice!
Written on 21 November 2024.

Did you know that your local Melksham opticians are ranked among the top in the UK? At Haine & Smith, we’re passionate about providing expert care and building lasting relationships with our patients.
[H3] Exceptional Eye Care in the Heart of Melksham

Located in the centre of Melksham, Haine & Smith Opticians has long been a vital part of the community's eye care. Situated on High Street, we are committed to providing tailored and extensive eye care services for both locals and visitors.

[IMG: Front of Haine & Smith Melksham Practice]

Our welcoming practice on the High Street in Melksham.

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A Brief History of Spectacles
Written on 18 September 2024.
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The Impact of Screen Time on your Eyes: What you Need to Know!
Written on 20 June 2024.
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Keeping an Eye on Safety
Written on 16 April 2024.
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Shining a light on road safety and vision
Written on 13 February 2024.
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Raise a glass with Haine & Smith this Christmas
Written on 13 December 2023.
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Caring for your little one’s eyes and vision
Written on 26 October 2023.
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Supporting The Trussell Trust - let’s end food poverty in the UK
Written on 28 September 2023.
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Back to school - frames to have you pass with flying colours
Written on 04 September 2023.
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Even if you don’t need glasses, you still need an eye examination
Written on 07 August 2023.
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Just our cup of tea! Charity coffee morning raises £££ for Dorothy House
Written on 13 July 2023.
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Do I need a coating on my lenses? Let us explain…
Written on 13 June 2023.
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Ready, steady… jet! Are you prepared for summer?
Written on 22 May 2023.
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Seasonal eye allergies - what to look out for and how to treat them
Written on 03 May 2023.
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Finding the frames for you
Written on 10 March 2023.
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2022 Awards
Written on 13 February 2023.
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Taking care of your eyes over winter
Written on 05 January 2023.
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OCT Installations
Written on 11 July 2022.
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Free Sight Tests For The City’s Homeless
Written on 28 June 2022.
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Spec-tacular effort by Wiltshire residents
Written on 16 May 2022.
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Opticians raise more than £150,000 for local community groups
Written on 15 February 2022.
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Opticians set their sights high for homeless charity
Written on 31 August 2021.
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Pandemic doesn’t stop vital fundraising for medical services
Written on 16 July 2021.
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My child is spending more time on digital devices, should I be worried about their eyes?
Written on 02 June 2021.
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My child is short-sighted, what do I need to know?
Written on 18 May 2021.
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Welcoming You Back
Written on 27 August 2020.
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Sight Tests: Expectations vs Reality
Written on 05 February 2020.
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Looking to the future
Written on 20 December 2019.
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A quarter of glasses being sold online through budget retailers are faulty, according to a consumer watchdog.
Written on 13 September 2019.
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Julia’s House Cycle Ride Update
Written on 01 August 2019.
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Carolina Herrera, Mulberry and Police now available
Written on 23 May 2019.
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Tom Davies
Written on 16 April 2019.
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Featured Nikon Lenses
Written on 16 April 2019.
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Vision Aid Overseas
Written on 23 August 2018.
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Spring cleaning your glasses: Care tips from the experts
Written on 07 April 2026.

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How to Care for Your Eyewear
Written on 23 January 2026.

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Reflecting on 50 Years: Highlights from our 2025 journey
Written on 02 December 2025.

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50 years of eyewear and fashion: a lookback with Haine & Smith
Written on 10 November 2025.

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Back-to-school eye care: Why children need eye tests
Written on 07 August 2025.

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Supporting Guide Dogs UK
Written on 09 July 2025.

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Can Your Diet Improve Your Eyesight? Intermittent Fasting and Eye Health
Written on 22 January 2025.

January is traditionally the month where we start to think about undoing the effects of Christmas overindulgence. We all know that being overweight is bad for our health, but is one weight loss method better than another when it comes to our ocular health?

[IMG: A Selection of Healthy Foods]

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Understanding NHS Eye Care - Who Qualifies and What’s Covered
Written on 03 December 2024.
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Which? Rate Us One of the Top Opticians in the UK!
Written on 11 October 2024.

Haine & Smith Rated as One of the Top Opticians in the UK!
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Eye Safety Tips for Watching and Playing Sports
Written on 18 July 2024.
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Sun Safety and Sunglasses in Summer
Written on 21 May 2024.
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Feast your eyes on World Book Day
Written on 14 March 2024.
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All eyes on New Year resolutions
Written on 12 January 2024.
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Looking ahead and saying no to fast fashion frames
Written on 28 November 2023.
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How menopause affects the eyes and your vision
Written on 12 October 2023.
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Introducing ACUVUE® OASYS MAX 1-DAY contact lenses from Johnson and Johnson
Written on 14 September 2023.
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10 amazing facts about the eyes
Written on 18 August 2023.
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The new Nikon SeeMax sports lenses
Written on 14 July 2023.
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Working lenses for a better working life
Written on 28 June 2023.
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It’s all about the eye, when it comes to DIY…
Written on 30 May 2023.
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Driving and vision - is your eyesight good enough?
Written on 17 May 2023.
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Managing myopia - what are the options?
Written on 29 March 2023.
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Common minor eye conditions
Written on 28 February 2023.
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Protecting your eyes from the potential harms of blue light
Written on 17 January 2023.
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Offering free sight tests for homeless in Wiltshire
Written on 09 December 2022.
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Firewalk To Help End Homelessness
Written on 30 June 2022.
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Local Optician Backs National Campaign To Help Children’s Sight
Written on 22 June 2022.
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Product Recall - CooperVision® Hy-Care® multipurpose contact lens solution
Written on 07 March 2022.
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Daring descent raises thousands for the homeless
Written on 08 February 2022.
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Alabaré - Our new charity of the year
Written on 22 July 2021.
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Haine & Smith help dementia patients at Great Western Hospital
Written on 15 July 2021.
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Bausch + Lomb Product Recall
Written on 01 June 2021.
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Tips for Wearing a Mask and Glasses
Written on 24 September 2020.
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The Eye is Like a Fingerprint
Written on 03 March 2020.
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Sports Eyewear
Written on 16 January 2020.
[IMG: Motorway at night]
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Driving at Night
Written on 19 December 2019.
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New Charity of the Year - Wiltshire Air Ambulance
Written on 07 August 2019.
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Practice to Practice Cycle Ride Takes Off!
Written on 17 July 2019.
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Cycle Ride in aid of Julia's House
Written on 31 May 2019.
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Featured Zeiss Lenses
Written on 16 April 2019.
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Love Your Lenses Week
Written on 19 February 2019.
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Julia's House H&S Charity of the Year 2018/2019
Written on 27 July 2018.

[H1] Explore Our New Frame Collection

We’ve recently completed a full review of our glasses and sunglasses ranges and are proud to offer an exciting new collection of hand-picked frames. Whether you're after timeless elegance, bold individuality, sustainable materials, or lightweight innovation, our refreshed selection includes something for everyone.
Please note: Not all brands are available in every practice. If there’s a particular brand or model you're interested in, we recommend contacting your local practice ahead of your visit to check availability.
[H2] Our Brands

Each brand in our collection has been chosen for its unique character and quality. Here’s a taste of what you can expect in-store:

[IMG: Ashton Riley]

Lightweight rimless titanium collection — understated British design with exceptional comfort.

[IMG: Barton Perreira]

Luxury eyewear handmade in Japan, known for timeless design and meticulous craftsmanship.

[IMG: Bird Eyewear]

Eco-friendly frames made from sustainable materials — stylish and socially responsible.

[IMG: Blackfin]

Bold Italian titanium eyewear with vibrant colours and high-tech design.

[IMG: Calvin Klein]

Clean, modern silhouettes from one of fashion’s most iconic American labels.

[IMG: Charles Stone]

Retro-inspired eyewear with a contemporary New York twist.

[IMG: Emporio Armani]

Italian sophistication meets contemporary design in these high-fashion frames.

[IMG: Flexon]

Made to last. Discover why Flexon fits, feels, and forgives like no other conventional metal frame on the market.

[IMG: Forever & a Day]

A youthful brand with a mission to provide on-trend eyewear that complements every individual's unique personality and lifestyle.

[IMG: Gotti]

Swiss-made eyewear known for precision, lightweight materials, and minimalist style.

[IMG: Gucci]

Bold, distinctive frames from the world-famous luxury fashion house.

[IMG: Kirk & Kirk]

Vibrant acrylic eyewear that celebrates individuality and colour.

[IMG: Lindberg]

Minimalist Danish frames with ultra-light titanium and screwless engineering.

[IMG: Maui Jim]

Polarised sunglasses designed for brilliant colour and clarity in outdoor conditions.

[IMG: Modo]

With the progressive spirit of New York, Milanese design heritage and Scandinavian detail, MODO delivers quality, durable and lightweight eyewear.

[IMG: Nifties]

Stylish, well-fitting frames specifically designed for narrow faces.

[IMG: Oakley]

Performance-driven eyewear for sports and active lifestyles.

[IMG: ProDesign]

Contemporary Danish design combining clean lines with creative flair.

[IMG: Ray-Ban]

Classic styles like the Wayfarer and Aviator — icons of timeless cool.

[IMG: Stepper]

Hans Stepper created the 'design from the bridge’ concept in 1970 for remarkable fit and comfort.

[IMG: Tom Ford]

Luxury, vision, personality — Tom Ford eyewear is unmistakable and irresistible.

[IMG: William Morris]

British brand offering quirky, bold and fashionable eyewear with personality.

[IMG: Wolf Eyewear]

Affordable, colourful and stylish frames from a family-run British company.

[IMG: Woodys]

Barcelona-based label creating bold, colourful frames with unexpected design twists.

[IMG: Woow]

Fun, vibrant designs with French flair and a touch of humour.

[H2] Coming Soon

We’re building a brand-new Frames section on our website, where you’ll soon be able to explore collections in detail, learn about fit and features, and find styles you love before you visit.
Until then, we’d love to welcome you in person. Drop into your local Haine & Smith practice to explore the new collection or book an appointment with one of our friendly experts.
Find your next favourite pair — and enjoy the journey along the way.

[H1] Children’s Frames

We stock a wide variety of children’s eyewear across our practices. Below is a selection of our most popular and exciting collections — including sunwear from Planet Pop and Ray-Ban Junior. This isn’t a comprehensive list, but it gives a flavour of the great styles available in-store.
Please note: Not all brands are available in every practice. If there’s a particular brand or model you're interested in, we recommend contacting your local practice ahead of your visit to check availability.

[IMG: Active Frames]

In partnership with paediatric ophthalmologists, Active Frames have been created to ensure visual comfort for children from birth up to adolescence.

[IMG: Matrix Junior]

Durable, fashionable frames for children from Matrix’s junior collection.

[IMG: Nike Junior]

Sporty, performance-focused glasses designed for active kids by Nike.

[IMG: Planet Pop]

Fun and colourful eyewear — including sunglasses — from Planet Pop that children love to wear.

[IMG: Ray-Ban Junior]

Iconic Ray-Ban style scaled down for juniors — with sunglasses and ophthalmic frames alike.

[IMG: Wolf Cubs]

Bold and adventurous designs from the Wolf Cubs collection — fun, fashionable and full of character.

[H2] Specialist Children's Eyewear

We’re proud to offer specialist eyewear designed to meet specific fit and support needs for children.

[IMG: Erin’s World]

Frames specially designed for children with Down’s syndrome and other unique facial features, offering better fit and all-day comfort.

[IMG: Tomato Glasses]

Ultra-light, flexible and adjustable eyewear — ideal for babies and young children needing a secure and reliable fit.

[H2] Coming Soon

We’re working on a dedicated online Children’s Frames section, where you’ll be able to browse collections, get advice on fit and style, and explore what’s available before you visit.
Until then, drop into your local Haine & Smith practice to see our full range, or book an appointment with one of our friendly experts.
We’ll help you find the perfect pair — with fun, care, and comfort built in.