Training Example: Vail Resorts, Inc. – Review the Data, Give Your Score & Compare to the Real AI Evaluation

42 MOUNTAIN RESORTS, CONNECTED ​
We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network.​

[IMG: Image of the town of breckenridge in the foreground with the 5 peaks of breck in the background at dusk]
BRECK
[IMG: Family of four skiing down a groomed run at Keystone on a sunny day]
KEYSTONE
[IMG: Skier in powder going down scenic run in Whistler Blackcomb]
WHISTLER BLACKCOMB
[IMG: Female skier skiing in powder in the Vail Back Bowls on sunny day]
VAIL MOUNTAIN
[IMG: Orange Bubble lift at sunset in Park City]
PARK CITY MOUNTAIN
[H2] Our growing portfolio of owned and operated resorts.
Explore Resorts
[IMG: A map of all of Vail Resort]
[H1] Most Trustworthy Company
For the third consecutive year, we’re honored to be included by Newsweek as one of 2025 Most Trustworthy Companies in America. This list measures companies based on a holistic approach to evaluating trust with three primary pillars: employee trust, customer trust, and investor trust
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[H3] Award-Winning Leadership
[H4] Most Admired Workplace
Based on an independent survey and analysis, Newsweek’ America’s Most Admired Workplaces of 2025 list recognizes top U.S. companies based on both “inspirational” and “aspirational” factors and performance.
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[H4] Most Innovative Company
Vail Resorts was named one of Fast Company’s Most Innovative Companies of 2024 “for launching a first-of-its-kind ski gear membership program” – My Epic Gear. This honor is a testament to our culture of leadership and service.
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[H4] Best Midsize Company
Our company’s continued investment in the employee experience, as well as our Commitment to Zero achievements, placed on America’s Best Midsize Companies for two years running.
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[H2]
ENDLESS EXPERIENCES ON ONE PASS​
[IMG: epic logo with skiing images cut into it]
Whether our guests want to ski and ride one day or every day, close to home or at world-class destinations, our Epic Passes provide unmatched value, flexibility, and access.
Explore Passes
[IMG: Scenic image of Vail mountain covered in snow]
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests.​
[H2] Guest EXPERIENCE
What We Do
[IMG: 5 ski patrol members in uniform kneeling with rescue dogs on a ski slope with mountains in the background on a sunny day]
[H4] Team
Our team members do not work for Vail Resorts, they are Vail Resorts. We know an investment in them is a direct investment in the guest experience. ​
Learn More
[IMG: Skier in blue jacket skiing down a powder run at heavenly with lake tahoe in the background]
[H4] On-Mountain Investments
To improve the guest experience, we have invested over $2.2 billion in the past 15 years. New lifts, new terrain and state-of-the-art facilities help our guests make the most of their day on mountain. ​
Learn More
[IMG: Person holding phone with My Epic Mobile App on screen]
[H4] Technology
We believe that digital innovation, more than ever, will be key for delivering a great guest experience on-mountain. Read about the latest innovations we’re pioneering for the industry. ​
Learn More
[IMG: Breckenridge Mountain aerial view]
Delivering an experience is what we do; our EpicPromise is to do it responsibly. ​
SUSTAINABILITYCOMMUNITIESACCESS TO SNOWSPORTSEMPLOYEE FOUNDATION
[IMG: Landscape shot of Vail Mountain on a sunny day]
We take climate change seriously and are on track to reach a zero net operating footprint by 2030 across all 42 of our mountain resorts. Commitment to Zero means: zero net emissions, zero waste to landfill, and zero net operating impact on forests and habitat. ​
FOLLOW OUR PROGRESS
[IMG: Row of buildings on Main Street in Breckenridge Colorado at sunset]
​We are dedicated to helping our mountain resort communities thrive through direct engagement and grants, and by providing support on shared priorities: affordable housing, mental health, and more.
LEARN MORE
[IMG: Skier skiing downhill in adaptive chair in blue jacket]
We are committed to removing barriers to entry and creating a more inclusive sport through our programs for youth, people living with disability, and populations that have historically been underrepresented in the snow sports industry.
LEARN MORE
[IMG: Group of northstar employees with arms in the sky showing happiness]
We support our employees with natural disaster and hardship relief grants and scholarships, and provide programs that support our employees through mind, body, and wallet.
LEARN MORE
[H2] What’s new
Visit our newsroom
[H3] Vail Resorts Unveils Epic Shop for Official Resort Apparel and Accessories
Guests can now shop official branded merchandise from 15 world-class resorts year-round, anywhere in the United States.
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[H3] Vail Resorts to Bring My Epic Gear Experience to All Rentals
Company unveils plans to transform the rental experience for every skier and rider, including multi-year roadmap to bring more choice, convenience and personalization to all gear rentals.
Learn More
[H3] Epic Pass Lowers Prices for Gen Z to Make Hitting the Slopes Easier for Young Skiers and Snowboarders
New pricing for 13- to 30-year-olds offers a 20% discount off full-price Epic & Epic Local Passes. Plus, season-long Pass Holders who buy early get 10 Epic Friend Tickets for half-off lift tickets.
Learn More
[H3] Vail Resorts Unveils New Era of Colorado Mountain Dining
From hot dog towers to martini lunches and more: New food and beverage options blend bold flavors with local character across Breckenridge, Vail Mountain, Beaver Creek and Keystone.
Learn More
[H3] Vail Resorts Lowers Lift Ticket Prices for Skiers and Riders Who Plan a Month Ahead
Guests can save $100 or more per lift ticket at Vail Mountain, Park City Mountain, Breckenridge, Whistler Blackcomb and more.
Learn More
[H3] Vail Resorts Reports First Quarter Fiscal 2026 and Season Pass Sales Results
Company Reaffirms Guidance and Announces 2026 Capital Plan.
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[H3] Heavenly Mountain Resort Celebrates 70th Anniversary with Jam-Packed Lineup of High-Energy Events and Music All Season Long
Celebrations kick off Dec. 20 with a headlining DJ set with Foster the People.
Learn More
[H3] Epic Passes Go Off Sale December 4; Lock in Your Magical Mountain Holiday Now
Now is the last chance to buy an Epic Pass for the 2025/26 winter season for access to world-class resorts including Whistler Blackcomb, Park City Mountain, Vail Mountain and Breckenridge.
Learn More
[H3] Friendsgiving All Season: Buy an Epic Pass Now and Your Friends Will Be Thankful with New Epic Friend Tickets
Friends save this season and next with new Epic Friend Tickets, redeemable all season long, because you can’t put a timeline on friendship.
Learn More
[H3] Keystone Resort First to Open for the 2025-26 North American Winter Ski Season
The resort will celebrate the start of the season with 2+ miles of terrain, a hike-to terrain park, and live DJ music under Keystone’s night skiing lights.
Learn More
[H3] Vail Mountain Unveils 2025/26 Winter Season Music Lineup Featuring 50+ Live Performances
The world’s premier mountain destination becomes the ultimate alpine stage.
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[H3] Vail Resorts Cuts Lift Ticket Prices in Half for Friends of Epic Pass Holders to Celebrate the Social Side of Skiing
We want to make it easier for its most loyal guests to bring their friends to the slopes, in celebration of the social side of skiing and snowboarding.
Learn More
[H3] Vail Resorts Announces Leadership Transition
Vail Resorts, Inc. today announced that Rob Katz, current Executive Chairperson and former Chief Executive Officer, has been appointed CEO of the Company.
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[H3] Vail Resorts announces ‘My Epic Pro’ for Ski and Ride School
Introducing My Epic Pro for Ski and Ride School, a new technology that creates a seamless, connected and next-level experience. In the 2025/26 season, My Epic Pro will be automatically available in the My Epic app at Vail Mountain, Beaver Creek, Breckenridge and Keystone.
Learn More
[H3] 2025/26 Epic Pass Launches at Lowest Price of the Year; Switzerland’s Verbier 4 Vallées is Now Even More Epic with Expanded Access for Pass Holders
“Epic Pass was created to unlock access to incredible mountain resorts at an unmatched value for skiers and riders,” said Courtney Goldstein, Chief Marketing Officer for Vail Resorts.
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[H3] Vail Resorts Named One of America’s Most Admired Workplaces 2025 by Newsweek
Based on an independent survey of more than 250,000 U.S. employees and analysis of over 1.5 million collected company reviews, the recognition belongs to our 55,000 passionate and talented team members,
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[H3] New Vail Mountain Base Village Planned in Partnership Between Town of Vail, Vail Resorts, and East West Partners
The Town of Vail, Vail Resorts, and East West Partners has announced a partnership to develop the West Lionshead area into a fourth base village at Vail Mountain!
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[H3] Vail Resorts Honors Colorado River Day with $1 Million Gift to The Nature Conservancy
Today, Vail Resorts, Inc. pledges $1 million to The Nature Conservancy (TNC), a global environmental nonprofit working to create a world where people and nature can thrive.
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[H3] Vail Resorts Wins Five National Ski Area Association Awards
Vail Resorts is honored to receive five awards from the National Ski Areas Association (NSAA), the trade association for ski area owners and operators.
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[H3] Vail Resorts Closes on Acquisition of Crans-Montana Mountain Resort in Switzerland
Vail Resorts, Inc. closed on its purchase of Crans-Montana Mountain Resort, a renowned destination ski resort with a steep history as an outdoor sports haven in Switzerland and around the world.
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[H3] Vail Resorts Launches My Epic Gear Membership for 2024/25 Season
The new ultimate gear membership that gives skiers and riders all the benefits of gear ownership, but with more choice, lower cost and no hassle.
LEARN MORE
[H3] Introducing My Epic Assistant
My Epic Assistant provides resort information to guests in real-time, at their fingertips.
Learn More

[H1] Resorts

Filter Map

OWNED & OPERATED NETWORK​
Each of our mountain resorts is a unique destination with its own distinctive terrain, rich local culture, and dedicated teams. From Vail Mountain’s Legendary Back Bowls to the Five Peaks of Breckenridge. Where Tahoe is Heavenly and you can ski Kirkwood Deep. Experience New England charm at Stowe, the birthplace of alpine skiing in Vermont, and big mountain adventure at Whistler Blackcomb, North America’s largest ski resort. Our goal is to preserve and celebrate the uniqueness of each special mountain destination.
[IMG: Image of skier in green coat skiing at vail on sunny day]
vail
[IMG: Image of a family skiing in mccoy park in beaver creek on sunny day]
Beaver Creek
[IMG: image of 2 skiers and a snowboarder hiking up to a run at breck on a sunny day. One skier high fives the snowboarder]
Breckenridge
[IMG: Two skiers going down a run at Keystone]
Keystone
[IMG: Skier skiing in powder at Crested Butte on a sunny day]
Crested Butte
[IMG: Skier jumping through powder at Park City Mountain]
Park City
[IMG: Friends Ski and Snowboard in Unison Down a Run at Heavenly with]
Heavenly
[IMG: Aerial Photo of Three People Skiing down East Ridge at Northstar]
Northstar
[IMG: Aerial image of a group of skiers skiing down a run at kirkwood]
Kirkwood
[IMG: Skier carving a turn on a run with snow spraying behind them in Stevens Pass]
Stevens Pass
[IMG: Skier in red jacket carving a turn in powder with scenic mountain views of Whistler Blackcomb in the background]
Whistler Blackcomb
[IMG: Skier in pink outfit smiles as she carves a turn on a groomed run]
Stowe
[IMG: Skier in red jacket and blue pants skis down a run]
Okemo
[IMG: Ski instructor and 2 your children smiling and posing for a photo with their arms out to the side like they]
Mount Sunapee
[IMG: Skier and Rider Make Turns Under Chairlift on Snowy Day at Mount]
Mount snow
[IMG: Snowboarder in red jacket carving down a groomed run]
Attitash
[IMG: Image of a ski run at Wildcat]
Wildcat
[IMG: Image of a groomed run at crotched mountain]
Crotched mountain
[IMG: Three friends getting ready to load the Kaatskill flyer lift at hunter]
Hunter
[IMG: Image of the base area with ski runs in the background at liberty]
Liberty Mountain
[IMG: Skiers and Riders Make Turns Downhill at Roundtop]
Roundtop
[IMG: Aerial views of ski runs at sunset at whitetail resort]
Whitetail Resort
[IMG: Aerial view of the ski and snowboard runs at Jack Frost / Big Boulder]
Jack Frost / Big Boulder
[IMG: Image from the top of a ski run at seven springs with lodging at the base]
Seven Springs
[IMG: Aerial view of ski runs at lauren mountain with a lodge in view]
Laurel Mountain
[IMG: Image of a ski lift with a lodge in the background]
Hidden Valley
[IMG: Ski instructor in a blue jacket helping a young student in a ski lesson]
Afton Alps
[IMG: Image of lifts and the terrain park at Mt. Brighton]
Mt. Brighton
[IMG: Image of lifts and the terrain park on a sunny day at Wilmot]
Wilmot Mountain
[IMG: Skier in a bright yellow jacket with friends in the background skiing down a run at alpine valley]
alpine valley
[IMG: Aerial view of the lodge, lifts and runs and boston mills / brandywine]
Boston Mills / Brandywine
[IMG: Base area view of the lodge and 2 lifts at mad river]
Mad River
[IMG: Aerial view of runs and lifts at hidden valley]
Hidden Valley
[IMG: Close of image of a snowboarder in a terrain park at Snow Creek]
Snow Creek
[IMG: Image of a run at Paoli Peaks]
Paoli Peaks
[IMG: Snowboarder in a yellow jacket going down a steep run at Perisher on a sunny day]
Perisher
[IMG: Group of skiers and a snowboard going down a groomed run at Falls Creek]
Falls Creek
[IMG: Skier in a blue outfit taking a wide turn on a powder run at Hotham]
Hotham
[IMG: Aerial view of the terrain at Andermatt in Switzerland with a lodge and a group of skiers in view]
Andermatt-SEDRUN
Crans-Montana
[H2] EXPANDING INTO EUROPE​
Vail Resorts first entered the European ski market in 2022 with the acquisition of SkiArena Andermatt-Sedrun, and acquired its second European ski area, Crans-Montana Mountain Resort, in 2024. Andermatt-Sedrun is located less than 90 minutes from three of Switzerland’s major metropolitan areas (Zurich, Lucerne and Lugano) and approximately two hours from Milan, Italy. Andermatt-Sedrun attracts guests from all over the world with its charming, traditional village centre, perfect deep powder, and challenging steep slopes. Crans-Montana offers more than 140km of trails, and is two hours away from Andermatt-Sedrun. The Swiss resort has also been home to multiple Ski World Cups, Mountain Bike World Cup, and other signature global events.
[IMG: Scenic wither image of ski lift in Switzerland with big peaks and blue skies]
[IMG: Skier in a red jacked skiing down a groomed run with a lift in a background]
[H2] INVESTING WHERE EPIC BEGINS​
From Wilmot, outside of Chicago, to Seven Springs, outside of Pittsburgh, our 26 regional and local ski areas are where passion for the mountains spark, and Epic begins. We intentionally invest in mountain resorts that are close to home for so many current and future skiers and riders, so that they can learn as beginners and grow.​
[H2] A timeline of our growth
[H3] 1962
[IMG: black and white image of the original vail gondola]
[H3] vail Mountain Founded
Vail Mountain is founded by WWII Veterans, Pete Seibert of the 10th Mountain Division and Army Engineer, Earl Eaton. Vail Mountain opens for skiing with two chairlifts and one gondola.
[H3] 1972
[IMG: black and white image of skiers going down an original run at beaver creek]
[H3] Welcome Beaver Creek
Vail Associates purchases 2,200 acres and begins planning of Beaver Creek. Construction starts in 1977 and the resort officially opens in 1980.
[H3] 1997
[IMG: image of ski resort runs in the background]
[H3] A Ski Company is Born
Vail Associates merges with owners of Keystone and Breckenridge, becoming Vail Resorts, the largest ski company in the world with four resorts: Vail, Beaver Creek, Keystone, and Breckenridge.
[H3] 2002
[IMG: scenic view of lake tahoe]
[H3] Leaving Home
Vail Resorts acquires Heavenly Mountain Resort, making it the fifth ski and ride resort in the company’s portfolio and the first outside of Colorado.
[H3] 2010
[IMG: Family taking a break on a run at Northstar with the lake in the background]
[H3] Expanding in Lake Tahoe
Located in North Lake Tahoe, Northstar California becomes the second resort in California to join the Vail Resorts family.
[H3] 2012
[IMG: Snowboarder in a terrain park going off of a jump with hand in their air]
[H3] Investing Where Epic Begins
Local ski areas Afton Alps, outside of Minneapolis/St. Paul, and Mt. Brighton, outside Detroit, join Vail Resorts the same year Kirkwood Mountain Resort joins in California.
[H3] 2015
[IMG: Scenic view of Park city mountain on a blue day]
[H3] Park City and Canyons Combine in Utah
Park City Mountain, purchased in 2014, and neighboring Canyons Resort, acquired in 2013, combine to become the largest ski area in the U.S.
[H3] 2015
[IMG: Image of skier in a blue jacket going down a powder run in Australia]
[H3] Vail Resorts Goes Global
In the acquisition of Perisher, the largest mountain resort in Australia, the Epic Pass (and the company) are now international.
[H3] 2016
[IMG: Image of the black tusk at Whistler Blackcomb with misty clouds all around]
[H3] Whistler Blackcomb Joins Vail Resorts
Whistler Blackcomb, the largest ski resort in North America, becomes part of the Vail Resorts family, expanding the company’s footprint to British Columbia, Canada. Wilmot Mountain, outside of Chicago, joins the company that same year.
[H3] 2017
[IMG: Red gondola going up a mountain on a winter day]
[H3] Ski the East
Vail Resorts acquires its first resort in the eastern United States, Stowe Mountain Resort in Vermont, giving East Coasters the opportunity to ski and ride close-to-home and at world-class destinations, all on one pass.
[H3] 2018
[IMG: Mount Crested Butte in the background with lodging and condo location in the foreground]
[H3] One of Kind Experiences
Four resorts celebrated for their uniqueness join the company: Crested Butte Mountain Resort in Colorado, Stevens Pass in Washington, Okemo Mountain in Vermont and Mount Sunapee in New Hampshire.
[H3] 2019
[IMG: Skier going down a powder run in Australia on a sunny day]
[H3] Peak Resorts Acquisition
In the same year Vail Resorts acquires Hotham and Falls Creek in Australia, it purchases Peak Resorts, the owner of 17 Eastern U.S. ski areas, bringing the total number of owned and operated resorts to 37.
[H3] 2021
[IMG: Skier going down a groomed run at Seven Springs]
[H3] Seven Springs and her Sisters
Seven Springs Mountain Resort, Hidden Valley Resort and Laurel Mountain Ski Area, all in Pennsylvania, join the Vail Resorts family, creating a stronger connection to Pittsburgh.
[H3] 2022
[IMG: Scenic winter view of a ski lift in australia on a sunny day]
[H3] Studying Abroad
Andermatt-Sedrun, the largest ski area in the heart of Switzerland, becomes Vail Resorts’ first strategic investment in a ski resort in Europe.
[H3] 2024
[H3] EuroPean Expansion
Crans-Montana is Vail Resorts second strategic investment in the European market.

[IMG: 5 ski patrol members in uniform kneeling with rescue dogs on a ski slope with mountains in the background on a sunny day]
[H4] Team
Our team members do not work for Vail Resorts, they are Vail Resorts. We know an investment in them is a direct investment in the guest experience. ​
Learn More
[IMG: Skier in a blue jacket skiing down a powder run at Heavenly with the lake in the background]
[H4] On-Mountain Investments
To improve the guest experience, we have invested over $2.2 billion in the past 15 years. New lifts, new terrain, and state-of-the-art facilities help our guests make the most of their day on mountain.
Learn More
[IMG: Image of skier holding phone and reviewing their mobile pass in the my epic app]
[H4] Technology
We believe that digital innovation, more than ever, will be key for delivering a great guest experience on-mountain. Read about the latest innovations we’re pioneering for the industry. ​
Learn More
[H2] Learn More About How Our Guest Experience Comes To Life
RETAIL & RENTAL Ski & Ride SchoolLODGINGDININGEPIC MOUNTAIN EXPRESS
[IMG: Man and child looking at snowboard with a ski shop employee with skis in the background]
Vail Resorts Retail is the premier outdoor specialty retail company in the industry and the largest snow sports retailer with over 250 owned and operated locations throughout the U.S. and Canada, including branded stores such as Burton, Columbia and Patagonia, specialty rental shops, luxury retail stores as well as online ski rentals and direct-to-lodging delivery services at all Vail Resorts properties. Coming soon: My Epic Gear, a membership program that reimagines gear ownership, with more choice and lower cost.
Learn more
[IMG: Ski instructor skiing downhill with students skiing behind her]
Our mountain resorts are home to the world’s finest ski and snowboard schools, led by thousands of the industry’s top professional instructors from around the globe. We are proud to cultivate positive learning experiences and a genuine passion for snowsports. In recent years, lesson offerings have expanded to include adaptive programs, advance terrain park education, and highly certified experts to guide even the most advanced skiers and riders.
[IMG: Vail Village buildings lit up at dusk with snowy mountains in the background]
Vail Resorts Hospitality owns and operates luxury hotels under the RockResorts brand, a wholly owned subsidiary of Vail Resorts that sets the standard for belonging in some of the world’s most admired destinations. The company also manages hotels and condominiums in mountain resort communities, several award-winning golf courses and three destination resorts in the Grand Teton National Park.
learn more
[IMG: Family sitting at dinner table inside of a mountain resort]
With over 300 food and beverage outlets across our family of mountain resorts, guests can find a broad range of dining options including coffee shops, grab-and-go and quick service outlets, as well as full service and fine dining restaurants. Our food and beverage offerings are located in resort base areas, mid-mountain, and high-alpine lodges as well as within our hospitality footprint. Our team also offers incredible dining experiences, such as sleigh rides and snow cats that carry guests to award-winning restaurants in historic cabins and homesteads.
[IMG: Three black Epic Mountain Express vehicles with a mountain backdrop behind]
Epic Mountain Express provides the easiest way from Denver International Airport to popular Colorado mountain resort areas, including Vail, Breckenridge, Keystone, Frisco, Beaver Creek, Bachelor Gulch, and surrounding ski resort areas. Part of our Lodging division, Epic Mountain Express offers airport transfers for all budgets and all travelers.
LEARN MORE
[IMG: Skier in a blue coat wearing a helmet skiing through powder]
[H3] My Epic Gear​
Introducing My Epic Gear: a first of its kind gear membership program. Get access to the latest skis, snowboards and boots with personalized insoles, all delivered to you or ready slopeside. It’s better than renting, easier than owning, and just for you in the palm of your hand in the My Epic App. Get the most out of your membership when you reserve in advance. Available at 12 North American resorts.
Learn more
[H3] From One Day To Every Day​
Our Pass Holders get the best deal in skiing and riding with incredible value, flexibility, and access. By committing to their pass before the season begins, it creates stability for our company—allowing us to continuously invest back into our resorts, communities, employees, and the environment.
View Our Business Strategy
[H2] Summer Operations
World-class mountain landscapes and trails, including those found at the legendary Whistler Blackcomb Bike Park, allow us to deliver an Experience of a Lifetime year-round. Our list of summer activities and experiences at our mountain resorts spans lift-served mountain biking and hiking, mountain coasters, zip lines, kids’ activities and Epic Discovery zones, plus much more. Vail Resorts also operates a number of high-altitude golf courses with exceptional views, including Red Sky Golf Club, Beaver Creek Golf Club, and Canyons Golf , as well as fly fishing operations, including Taylor Creek Fly Shops and Gore Creek Fly Fisherman. ​

[IMG: 2 golfers on a golf coarse in the moutains]
[IMG: Woman riding mountain bike trail in the woods]

[H3] Grand Teton Lodge Company​
Vail Resorts owns the Grand Teton Lodge Company, which is based in the Jackson Hole area in Wyoming and operates within Grand Teton National Park under a concession agreement with the National Park Service. Grand Teton Lodge Company operates hotels, dining, campgrounds and activities, with three lodging options: Jackson Lake Lodge, a full service, 385-room resort; Jenny Lake Lodge, a small, rustically elegant retreat with 37 cabins; and Colter Bay Village, a facility with 166 log cabins, 66 tent cabins, 337 campsites and a 112-space recreational vehicle park.
We also own the Jackson Hole Golf & Tennis Club and Flagg Ranch, centrally located between Yellowstone National Park and Grand Teton National Park. Grand Teton Lodge Company’s operating season generally runs from mid-May through the end of September.
Explore the Tetons​
[IMG: Two people riding hoses in Grand Teton National Park]
[H2] Strategic Alliance Partners​
[IMG: Good Company Hard Seltzer]
[IMG: American Express]
[IMG: Helly Hansen]
[IMG: Toyta]
[IMG: Oakley]
[IMG: Nature Valley]
[IMG: Michelob Ultra Organic Seltzer]
[IMG: Fox]
[IMG: Eco Products]
[IMG: Go Pro]
[IMG: Mtn Dew]
[IMG: T Mobile]
[IMG: Bud Light]
[IMG: Pepsi Zero Sugar]
[IMG: Michelob Ultra]
[IMG: Bud Light Seltzer]
[IMG: Rockstar Energy Drink]
Learn More​

[IMG: 3 skiers entering Vail]
We are passionate about creating a culture that is committed to developing service-based leaders at every level.
We call our unique approach to leadership Epic Service™, which defines the way we serve others, develop our employees, and embody great service-based leadership as a culture. Through Epic Service™ we attract employees aligned to our values and invest in their development through training in leadership, guest service and our business.
[H2] OUR LEADERSHIP COMPETENCIES​
ConnectDevelopDriveOut-FrontPassionReimagineElevate
[IMG: Ski instructor giving a skier a high five]
Create authentic connections with others​
Inspire trust; listen to others to develop a shared understanding; build strong relationships; welcome different ideas and points of view; respect the value of others.
[IMG: Ski instructor leading adults down groomed trail]
Seek and offer feedback to improve leadership effectiveness​
Practice self-awareness; understand your own strengths and opportunities; lead with vulnerability and unlock the potential of your team.​
[IMG: 3 people in red shirts. 2 are loading mountain bikes on a rack]
Demonstrate a desire to be your best and deliver results​
Take the initiative to step up and be decisive; enroll employees in our shared vision; empower others to achieve success.​
[IMG: 2 ski patrollers throwing a cable over a corneous]
Be forward thinking and agile ​
Shift, move, adapt, learn and grow; act fast to changing dynamics; continuously prioritize to ensure the focus is on the most important work.
[IMG: Five ski patrollers kneeling with dogs]
Embrace our mission​
Allow your personal passion to inspire others; ensure alignment of who you are with what you do; create the opportunity for our guests and employees to have an Experience of a Lifetime.​
[IMG: Mountain operations team member working on snowmaking equipment]
Innovate and lead change​
Be curious; courageously challenge conventional wisdom; be willing to take on risk; influence others to challenge the status quo.
[IMG: Ski instructor smiling with family during lesson and tapping young boy on top of head in playful manner]
Lead inclusively​
Intentionally build teams with diverse backgrounds and perspectives, remove obstacles for employees, and foster a culture of belonging where everyone can do their best work.​
Our Leaders in action
Each year, a select group of courageous, inspiring, and incredibly vulnerable leaders share a powerful leadership lesson. These Epic Talks are a leadership development opportunity for our leaders, and a gift to our team members.

[IMG: Julie Dececco on stage giving epic talk]
CloseJULIE DECECCO
[IMG: Ricky Newberry on stage giving epic talk]
https://vimeo.com/866486405
CloseRICKY NEWBERRY
[IMG: Julie Griffith on stage giving epic talk]
CloseJULIE GRIFFITH
[IMG: Mike Goar on stage giving epic talk]
CloseMIKE GOAR
There are so many heroes in the story of Vail Resorts and in the ski industry as a whole. These are the journeys that CEO Rob Katz explores on this podcast, while also tackling some tough questions, like crowding, labor, and accessibility. Joined by his Chief of Staff and the occasional guest, Rob dives into the values that guide our company, the decisions that shape our future, and the stories that inspire us to keep pushing forward.
Listen on spotify
[IMG: Skier in pink jacked carving a turn on a groomed run]
[H2] Awards and Accolades
visit the newsroom
[H3] Vail Resorts named one of America’s Best Mid-Size Companies by TIME Magazine for second year in a row.
Our continued investment in the employee experience, as well as our Commitment to Zero achievements, has earned us recognition by TIME for two years in a row.
Learn More
[H3] Vail Resorts Named a Most Trustworthy Companies in America of 2025
For the third year in a row, we’re honored to be included by Newsweek as one of 2025 Most Trustworthy Companies in America. This list measures companies based on a holistic approach to evaluating trust with three primary pillars: employee trust, customer trust, and investor trust.
Learn More
[H3] Vail Resorts Named a Most Admired Company of 2025
We’re honored to be included by Newsweek as one of America’s Most Admired Workplaces of 2025. Based on an independent survey and analysis, this award recognizes top U.S. companies based on both “inspirational” and “aspirational” factors and performance.
Learn More
[H3] Vail Resorts wins Skift IDEA Award
Our Epic for Everyone Inclusive Access program has been recognized as a DEI Champion by Skift.
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[H3] Vail Resorts named one of America’s Best Mid-Size Companies by TIME Magazine
Our company’s continued investment in the employee experience, as well as our Commitment to Zero achievements, placed us at 208 out of 500 companies.
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[H3] Vail Resorts Wins Five National Ski Area Association Awards
We’re honored to have campaigns and individuals from across our network recognized for their work and commitment to our Core Values.
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[H3] Vail Resorts named one of the World’s Most Innovative Companies by Fast Company
We’ve been recognized for our dedication to ongoing innovation including My Epic Gear, and Mobile Pass and Lift Ticket.
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[H3] Vail Resorts One of the Most Trustworthy Companies in America
We’re honored to be recognized by Newsweek as one of the 2024 Most Trustworthy Companies in America.
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[H3] Climate Change Impact Award
Vail Resorts received the 2023 Golden Eagle Award for Climate Change Impact by the National Ski Areas Association for achieving 100% renewable electricity in North America.
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[H3] One of America’s Most Trustworthy Companies
Recognized by Newsweek for customer trust, investor trust, and employee trust, this award reflects the integrity of our team and our values-driven leaders – the heart of our company.
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[H3] One of America’s Best Large Employers
Forbes named Vail Resorts to its ‘America’s Best Large Employers’ list.
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[H3] One America’s Most Responsible Companies 2022
Vail Resorts named both a CIVIC 50 honoree and one of Newsweek’s ‘America’s Most Responsible Companies’ in 2022.
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