Industry Context — Common BS Fingerprints in Logistics, Transport & Shipping
Generic Claims:
your logistics partner, on time, every time, global reach, local expertise, seamless delivery solutions…
Red Flags:
global claims with no network evidence, no operator or regulatory licenses shown, tracking promised but no system accessible, insurance coverage not disclosed…
Semantic Drift Patterns:
homepage claims global but network page shows limited coverage, claims end-to-end but subcontracts most segments, homepage targets enterprise but services are parcel courier, real-time tracking promised but no live tracking interface…
Proof Expectations:
specific route networks and coverage maps, warehouse locations with capacity details, regulatory licenses (operator license, AEO, IATA), live tracking system demonstration…
Australia Post
(https://auspost.com.au) 📸 Data Snapshot: May 17, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Personal, Business, Enterprise & Government solutions – Australia Post (https://auspost.com.au)
Title
Personal, Business, Enterprise & Government solutions – Australia Post
Meta
Australia Post provides reliable and affordable postal, retail, financial and travel services.
H1 Connection matters
H2 Delivery information
H2 Buy online now
H2 I want to
H3 Tracking service
H3 Parcel deliveries
H3 Parcel Lockers
H3 More Parcel Lockers. More convenience.
H3 Parcel Collect
H3 Parcels in transit
H3 Missed parcel deliveries
H3 Lost or late items
H3 Compensation
H3 Mail redirection and mail hold
H3 Mail redirection
H3 Special circumstances
H3 Mail hold
H3 Junk mail
H3 PO Boxes and Private Bags
H3 24/7 PO Box terms and conditions
H3 MyPost
H3 MyPost Concession account
H3 AusPost app
H3 Send parcels in Australia
H3 Parcel Post
H3 Express Post
H3 Express Post guarantee
H3 Optional extras
H3 Parcel Lockers send
H3 Send letters in Australia
H3 Regular letters
H3 Priority letters
H3 Domestic letter with tracking
H3 Registered Post
H3 Express Post letters
H3 Send parcels overseas
H3 International Courier
H3 International Express
H3 International Standard
H3 International Economy
H3 International optional extras
H3 International zones
H3 International customs
H3 US and EU pre-arrival
H3 Electronic Advance Data (EAD)
H3 International post guide
H3 Send letters overseas
H3 International Post Registered
H3 International Express letters
H3 Packaging
H3 Envelopes and satchels
H3 Boxes and bags
H3 Packaging tips
H3 Stamps
H3 Stamp prices
H3 Concession stamps
H3 Conditions of use
H3 Stamp issues and collectables
H3 MyStamps
H3 Personalised Stamps
H3 Online postage labels
H3 Parcel return
H3 Postage costs and delivery times
H3 Disruptions and updates
H3 Delivery speeds and coverage
H3 International delivery times and destination guide
H3 Sending guidelines
H3 Size and weight guidelines
H3 International post guide
H3 Prohibited and restricted items
H3 Sending valuable items
H3 International customs requirements
H3 Mail for the vision impaired
H3 Defence personnel mail
H3 Addressing guidelines
H3 Envelope zones
H3 Underpaid mail and counterfeit products
H3 Insurance
H3 Travel Insurance
H3 Banking and bills
H3 Bank@Post
H3 Pay a bill with Post Billpay
H3 Change your cash
H3 Money transfers
H3 Domestic money transfer (Money Orders)
H3 International money transfer with Western Union®
H3 Travel services
H3 Australia Post Travel Platinum Mastercard® – Prepaid travel money card
H3 Foreign currency
H3 Foreign currency converter
H3 Tips & guides
H3 Travel insurance for the United States
H3 5 travel hacks to save you money
H3 Family-friendly camping spots across Victoria
H3 Cruise travel insurance
H3 Do you really need travel insurance?
H3 Demystifying prepaid travel cards
H3 Europe travel insurance
H3 Travel insurance for families: Your essential guide
H3 Explore the benefits of the Australia Post Travel Platinum Mastercard®
H3 Travel like a local: find the best views in London (for free)
H3 How to keep travel memories alive
H3 What you need to know about travel insurance for Japan
H3 Tipping in America made simple
H3 Thailand travel insurance
H3 How to stay healthy on holidays
H3 Single or multi-trip travel insurance?
H3 The best places to shop fashion in Tokyo
H3 Single trip travel insurance
H3 Rio de Janeiro guide – what not to miss
H3 Pregnancy travel: where to go for a babymoon
H3 Preparing for your trip: your checklist
H3 The ultimate big trip checklist
H3 Jet into the New Year: 7 travel ideas for NYE
H3 Best places to visit in winter – winter holiday in Australia
H3 10 of the best spots for a Bali health retreat
H3 18 travel tips to help you see more, spend less, and travel safe
H3 5 mistakes first time travellers make
H3 5 tips to keep you connected while you’re overseas
H3 Family-friendly camping Australia
H3 Buying British pounds (GBP)
H3 Buying Canadian dollars (CAD)
H3 Buying euros (EUR)
H3 Buying Indonesian rupiah (IDR)
H3 Buying Japanese yen (JPY)
H3 Buying New Zealand dollars (NZD)
H3 Everything you need to know about Canada travel insurance
H3 How to calculate your travel budget
H3 What travel insurance to get for pre-existing conditions
H3 Travelling overseas safely with the Australia Post Travel Platinum Mastercard®
H3 Tips for buying travel insurance for the United Kingdom
H3 A guide to great California getaways
H3 Skiing and snowboarding travel insurance
H3 Travel hacking on a budget
H3 Travel insurance for seniors
H3 Travel insurance for Bali
H3 Travel insurance for India
H3 Travel insurance for backpackers
H3 How to buy travel insurance online
H3 Travel insurance glossary
H3 How comprehensive is comprehensive travel insurance?
H3 Travel insurance for students
H3 Top 10 Thailand market destinations
H3 Top 7 things to do in Scenic Rim – Queensland
H3 Spark your wanderlust: Top 10 bucket list destinations
H3 Prepaid cards
H3 Australia Post Everyday Mastercard®
H3 Australia Post Travel Platinum Mastercard®
H3 Australia Post Gift Card by Mastercard®
H3 Gift cards
H3 Australia Post Gift Card by Mastercard®
H3 Self-Managed Super Funds
H3 Business intermediary authorisation
H3 Passports and identity photos
H3 ID and passport photos
H3 Passport application tips
H3 Digital iD™
H3 Licence and vehicle services
H3 SA driver's licence renewals
H3 WA driver & vehicle licences
H3 NT driver & vehicle services
H3 SA firearms licences
H3 Property VOI
H3 Identity checks for buyers & sellers
H3 Identity checks for non-represented parties in Victoria
H3 Signature witnessing
H3 Tax file numbers
H3 Police checks
H3 Keypass ID
H3 Sending
H3 Collectables
H3 Home & office
H3 Gifts
H3 Receiving
H3 Tracking service
H3 Parcel deliveries
H3 Parcel Lockers
H3 More Parcel Lockers. More convenience.
H3 Parcel Collect
H3 Parcels in transit
H3 Missed parcel deliveries
H3 Lost or late items
H3 Compensation
H3 Mail redirection and mail hold
H3 Mail redirection
H3 Special circumstances
H3 Mail hold
H3 Junk mail
H3 PO Boxes and Private Bags
H3 24/7 PO Box terms and conditions
H3 MyPost
H3 MyPost Concession account
H3 AusPost app
H3 Sending
H3 Send parcels in Australia
H3 Parcel Post
H3 Express Post
H3 Express Post guarantee
H3 Optional extras
H3 Parcel Lockers send
H3 Send letters in Australia
H3 Regular letters
H3 Priority letters
H3 Domestic letter with tracking
H3 Registered Post
H3 Express Post letters
H3 Send parcels overseas
H3 International Courier
H3 International Express
H3 International Standard
H3 International Economy
H3 International optional extras
H3 International zones
H3 International customs
H3 US and EU pre-arrival
H3 Electronic Advance Data (EAD)
H3 International post guide
H3 Send letters overseas
H3 International Post Registered
H3 International Express letters
H3 Packaging
H3 Envelopes and satchels
H3 Boxes and bags
H3 Packaging tips
H3 Stamps
H3 Stamp prices
H3 Concession stamps
H3 Conditions of use
H3 Stamp issues and collectables
H3 MyStamps
H3 Personalised Stamps
H3 Online postage labels
H3 Parcel return
H3 Postage costs and delivery times
H3 Disruptions and updates
H3 Delivery speeds and coverage
H3 International delivery times and destination guide
H3 Sending guidelines
H3 Size and weight guidelines
H3 International post guide
H3 Prohibited and restricted items
H3 Sending valuable items
H3 International customs requirements
H3 Mail for the vision impaired
H3 Defence personnel mail
H3 Addressing guidelines
H3 Envelope zones
H3 Underpaid mail and counterfeit products
H3 Money and travel
H3 Insurance
H3 Travel Insurance
H3 Banking and bills
H3 Bank@Post
H3 Pay a bill with Post Billpay
H3 Change your cash
H3 Money transfers
H3 Domestic money transfer (Money Orders)
H3 International money transfer with Western Union®
H3 Travel services
H3 Australia Post Travel Platinum Mastercard® – Prepaid travel money card
H3 Foreign currency
H3 Foreign currency converter
H3 Tips & guides
H3 Travel insurance for the United States
H3 5 travel hacks to save you money
H3 Family-friendly camping spots across Victoria
H3 Cruise travel insurance
H3 Do you really need travel insurance?
H3 Demystifying prepaid travel cards
H3 Europe travel insurance
H3 Travel insurance for families: Your essential guide
H3 Explore the benefits of the Australia Post Travel Platinum Mastercard®
H3 Travel like a local: find the best views in London (for free)
H3 How to keep travel memories alive
H3 What you need to know about travel insurance for Japan
H3 Tipping in America made simple
H3 Thailand travel insurance
H3 How to stay healthy on holidays
H3 Single or multi-trip travel insurance?
H3 The best places to shop fashion in Tokyo
H3 Single trip travel insurance
H3 Rio de Janeiro guide – what not to miss
H3 Pregnancy travel: where to go for a babymoon
H3 Preparing for your trip: your checklist
H3 The ultimate big trip checklist
H3 Jet into the New Year: 7 travel ideas for NYE
H3 Best places to visit in winter – winter holiday in Australia
H3 10 of the best spots for a Bali health retreat
H3 18 travel tips to help you see more, spend less, and travel safe
H3 5 mistakes first time travellers make
H3 5 tips to keep you connected while you’re overseas
H3 Family-friendly camping Australia
H3 Buying British pounds (GBP)
H3 Buying Canadian dollars (CAD)
H3 Buying euros (EUR)
H3 Buying Indonesian rupiah (IDR)
H3 Buying Japanese yen (JPY)
H3 Buying New Zealand dollars (NZD)
H3 Everything you need to know about Canada travel insurance
H3 How to calculate your travel budget
H3 What travel insurance to get for pre-existing conditions
H3 Travelling overseas safely with the Australia Post Travel Platinum Mastercard®
H3 Tips for buying travel insurance for the United Kingdom
H3 A guide to great California getaways
H3 Skiing and snowboarding travel insurance
H3 Travel hacking on a budget
H3 Travel insurance for seniors
H3 Travel insurance for Bali
H3 Travel insurance for India
H3 Travel insurance for backpackers
H3 How to buy travel insurance online
H3 Travel insurance glossary
H3 How comprehensive is comprehensive travel insurance?
H3 Travel insurance for students
H3 Top 10 Thailand market destinations
H3 Top 7 things to do in Scenic Rim – Queensland
H3 Spark your wanderlust: Top 10 bucket list destinations
H3 Prepaid cards
H3 Australia Post Everyday Mastercard®
H3 Australia Post Travel Platinum Mastercard®
H3 Australia Post Gift Card by Mastercard®
H3 Gift cards
H3 Australia Post Gift Card by Mastercard®
H3 Self-Managed Super Funds
H3 Business intermediary authorisation
H3 ID and document services
H3 Passports and identity photos
H3 ID and passport photos
H3 Passport application tips
H3 Digital iD™
H3 Licence and vehicle services
H3 SA driver's licence renewals
H3 WA driver & vehicle licences
H3 NT driver & vehicle services
H3 SA firearms licences
H3 Property VOI
H3 Identity checks for buyers & sellers
H3 Identity checks for non-represented parties in Victoria
H3 Signature witnessing
H3 Tax file numbers
H3 Police checks
H3 Keypass ID
H3 Shop
H3 Sending
H3 Collectables
H3 Home & office
H3 Gifts
H3 Shipping
H3 Domestic business parcels
H3 Parcel Post
H3 Express Post
H3 Express Post guarantee
H3 StarTrack Courier
H3 Optional extras
H3 Special delivery services
H3 Wine and alcohol deliveries
H3 Medical and educational deliveries
H3 Domestic business letters
H3 Small volume business letters
H3 Regular letters
H3 Priority letters
H3 Domestic letter with tracking
H3 Registered Post
H3 Express Post letters
H3 Large volume business letters
H3 Bulk mail options
H3 Charity Mail
H3 Domestic letter with tracking Imprint
H3 Full Rate Mail
H3 Metered/Imprint Mail
H3 PreSort Letters
H3 Print Post
H3 Promo Post
H3 Registered Post Imprint
H3 Reply Paid
H3 Unaddressed Mail
H3 Targeting
H3 Make a booking for Unaddressed Mail
H3 Online booking
H3 Barcoding process
H3 Barcoding tools & guides
H3 Barcode Quality Program
H3 Article layout approval
H3 Address Matching Approval System (AMAS)
H3 Sorting your mail
H3 Bulk mail partner program
H3 Mailing statements (eLMS)
H3 e-LMS Terms & Conditions
H3 International business parcels
H3 International Courier
H3 International Express
H3 International Standard
H3 International Economy
H3 International Contract
H3 International optional extras
H3 International zones
H3 International customs
H3 Electronic Advance Data (EAD)
H3 US and EU pre-arrival
H3 Logistics in China
H3 Ship to New Zealand
H3 Tailored shipping
H3 International post guide
H3 International business letters
H3 International Express letters
H3 International Post Registered
H3 Additional services
H3 MyPost Business
H3 Automate your shipping labels
H3 eParcel Contract
H3 eParcel Contract parcel returns
H3 Parcel returns enquiry
H3 Business postage costs
H3 Business pricing updates
H3 Peak Fee in Australia Post (domestic) and StarTrack service agreements
H3 Force Majeure Fee in Australia Post and StarTrack service agreements
H3 Delivery speeds and coverage
H3 Disruptions and updates
H3 Business shipping guidelines
H3 International post guide
H3 International customs requirements
H3 Size and weight guidelines
H3 Dangerous, prohibited and restricted items
H3 Sending valuable items
H3 Addressing guidelines
H3 Business packaging
H3 Envelopes and satchels for business
H3 eBay flat rate packaging
H3 Boxes and bags for business
H3 Custom packaging for business
H3 Local pickup and delivery services
H3 eCommerce
H3 2026 eCommerce Report
H3 Integrate your shipping
H3 Shopify
H3 Enhance your delivery experience
H3 Parcel returns for business
H3 Return paid parcels
H3 Offer Collection Points
H3 Lift customer satisfaction with our tracking app
H3 Tracking and notifications
H3 Insights and reports
H3 Accept payments
H3 Become a Post Billpay biller – Accept customer payments online, by phone and at Post Offices
H3 Manage supply chains
H3 Managing peak demand
H3 Marketing and communications
H3 Direct mail marketing
H3 Access data & insights
H3 Address data
H3 Address validation
H3 Raw address data
H3 Postcode data
H3 Movers statistics
H3 Improve your address data quality
H3 Supporting our data partners
H3 Resources and key dates
H3 Latest eCommerce and online shopping trends in Australia
H3 Delivery Experience Report May 2021
H3 Reach new customers with Campaign Targeter
H3 Using Campaign Targeter
H3 Product recall solutions
H3 Business admin
H3 Business identity services
H3 Verify customers with Digital iD
H3 VOI property solutions
H3 Host a Parcel Locker
H3 Visit a Business Hub
H3 Work from the Small Business Hive
H3 PO Boxes and Locked Bags
H3 Business Credit Accounts & postage meters
H3 Business Credit Account
H3 Billing and account help
H3 Invoice
H3 Invoices and billing
H3 Fees and charges explained
H3 Credit claim
H3 Download invoice
H3 Download AP Billing Extract (invoice transaction data)
H3 Download pricing statement
H3 Request StarTrack Electronic Invoice Report
H3 Business Credit Account
H3 What is a Business Credit Account?
H3 Check account balance and usage
H3 Contact credit representative
H3 Account suspended
H3 Set up email billing
H3 Update account contact details
H3 Add, update, or close an account
H3 Update drop-off lodgement point (Australia Post outlet)
H3 Update pickup address (your premises)
H3 Apply for account credit limit increase
H3 Change account ownership, legal entity, or ABN
H3 Payment
H3 Payment methods
H3 Direct debit
H3 Payment remittance
H3 Payment difficulties
H3 Payment enquiries
H3 Contract, products and services
H3 Contract and rate enquiries
H3 Product and service enquiries
H3 Issues and feedback
H3 Send items with a postage meter
H3 Access the Business Support Portal
H3 Business mail redirection and mail hold
H3 Business mail redirection
H3 Business mail hold
H3 Shop
H3 Sending
H3 Home & office
H3 Gifts
H3 Collectables
H3 Capabilities
H3 Inclusive service delivery
H3 Supply chain capability
H3 Disaster support and recovery
H3 Election and referendum communications
H3 Scalable solutions
H3 Identity services
H3 In-person identity checks
H3 Photo & signature capture
H3 Financial transactions and payments
H3 Mail products and services
H3 Information management
H3 Decipha
H3 Document imaging & management
H3 Secure document collection & delivery
H3 Data insights
H3 Insights & reports
H3 Digitising services
H3 A better read on the future of libraries
H3 Australia Post’s agile approach to digital transformation
H3 Alipay unlocking eCommerce growth in Australia
H3 Biometrics is changing identity and financial services in Australia
H3 Opening up the barcode
H3 Australia’s cardless future
H3 How organisations big and small can step up cyber security
H3 The top business strategy driving supply chain leaders
H3 Understanding customers
H3 Digital identity and eKYC
H3 The rise of fraud in times of disruption
H3 In difficult times, human connection matters
H3 Serving with empathy, reliability and responsiveness
H3 Remaining ahead of changing customer expectations
H3 Preparing for peaks and surges in online shopping Large Online Retailer
H3 Supporting the Australian community this holiday season
H3 Why relationships matter more than ever
H3 The value of trust in a fake news era
H3 Why supply chain improvements start with the customer
H3 Election Mail 101
H3 Get your engagement strategy started
H3 Cutting through the digital noise with mail
H3 3 insights for better fashion delivery experiences
H3 How to choose the right mail service to engage citizens
H3 Using Traditional Place names on your business mail
H3 Customer loyalty programs for service businesses
H3 Working differently
H3 Building partnerships to help keep Australia strong
H3 Adapting to changing needs during a pandemic
H3 The role of unity in disaster recovery
H3 Leading in a new reality
H3 Agile Methodology: How Australia Post Gets Rapid Results
H3 Empowering your business to harness big data
H3 Deloitte’s advice for forecasting sales in uncertain times
H3 ‘Home’ is where we belong: Using physical mail to drive engagement
H3 Adopting a risk-tolerant approach to supply chain management
H3 Building community resilience through partnerships
H3 Rethinking the government service delivery model
H3 Using data to help meet community needs
H3 Removing barriers to online participation
H3 Webinar: Connecting with Australians in a 20-min city
H3 Track mail using Domestic letter with tracking Imprint
H3 Insight papers
H3 Digital identity white paper
H3 Customer stories
H3 Australia Post Veritas Case Study
H3 Oz Hair & Beauty sees uplift in NPS after offering shoppers alternative delivery options
H4 What Australia Post’s 2026 eCommerce Report reveals
H4 Save and win with our travel insurance
H4 Big results deserve a big stage
H4 Quick links
H4 Read our blogs
NAV_HEADER_HEADING_REPEATED_BODY Australia Post Shop for Postal Supplies, Stamps, Gifts & more (https://auspost.com.au/shop/)
Title
Australia Post Shop for Postal Supplies, Stamps, Gifts & more
Meta
Buy postage stamps, parcels, mail supplies, gifts, collectable coins and more on Australia Post Online Shop. Multiple delivery and payment options. Shop online now.
H2 It appears that your browser has cookies disabled.
H2 Every send, sorted
H2 Send smaller items for less
H2 Sending essentials
H2 What's new in Collectables
H2 Level up the home office
H2 Support our partner Beyond Blue
H2 Thanks for signing up,
H4 Recent searches
H4 Trending Searches
H4 Popular Products
H4 Recent searches
H4 Trending Searches
H4 Popular Products
H4 Recent searches
H4 Trending Searches
H4 Popular Products
H4 Shop
H4 Shop
H4 Shop customer service
H4 Shop customer service
H4 Be among the first to hear about our latest products, hottest deals and more.
H4 Help & support
H5 Remove item
NAV_HEADER_HEADING_REPEATED auspost.com.au (https://auspost.com.au/shop/home-office/)
Title
auspost.com.au
NAV_HEADER_HEADING_REPEATED_BODY auspost.com.au (https://auspost.com.au/shop/sending/)
Title
auspost.com.au
NAV_HEADER_HEADING_REPEATED auspost.com.au (https://auspost.com.au/shop/sending/postage-type/express-post/)
Title
auspost.com.au
NAV_HEADER_HEADING_REPEATED International customs – Australia Post (https://auspost.com.au/sending/parcels-overseas/customs/)
Title
International customs – Australia Post
Meta
Learn about regulations and customs forms for sending parcels to 220+ overseas destinations with Australia Post.
H1 International customs
H2 Customs declaration forms
H2 Complete the correct customs form
H2 Size and weight guidelines
H2 Guide to completing your customs declaration
H2 Important information for sending items overseas
H2 Are you a business customer?
H2 Frequently asked questions
H3 Tracking service
H3 Parcel deliveries
H3 Parcel Lockers
H3 More Parcel Lockers. More convenience.
H3 Parcel Collect
H3 Parcels in transit
H3 Missed parcel deliveries
H3 Lost or late items
H3 Compensation
H3 Mail redirection and mail hold
H3 Mail redirection
H3 Special circumstances
H3 Mail hold
H3 Junk mail
H3 PO Boxes and Private Bags
H3 24/7 PO Box terms and conditions
H3 MyPost
H3 MyPost Concession account
H3 AusPost app
H3 Send parcels in Australia
H3 Parcel Post
H3 Express Post
H3 Express Post guarantee
H3 Optional extras
H3 Parcel Lockers send
H3 Send letters in Australia
H3 Regular letters
H3 Priority letters
H3 Domestic letter with tracking
H3 Registered Post
H3 Express Post letters
H3 Send parcels overseas
H3 International Courier
H3 International Express
H3 International Standard
H3 International Economy
H3 International optional extras
H3 International zones
H3 International customs
H3 US and EU pre-arrival
H3 Electronic Advance Data (EAD)
H3 International post guide
H3 Send letters overseas
H3 International Post Registered
H3 International Express letters
H3 Packaging
H3 Envelopes and satchels
H3 Boxes and bags
H3 Packaging tips
H3 Stamps
H3 Stamp prices
H3 Concession stamps
H3 Conditions of use
H3 Stamp issues and collectables
H3 MyStamps
H3 Personalised Stamps
H3 Online postage labels
H3 Parcel return
H3 Postage costs and delivery times
H3 Disruptions and updates
H3 Delivery speeds and coverage
H3 International delivery times and destination guide
H3 Sending guidelines
H3 Size and weight guidelines
H3 International post guide
H3 Prohibited and restricted items
H3 Sending valuable items
H3 International customs requirements
H3 Mail for the vision impaired
H3 Defence personnel mail
H3 Addressing guidelines
H3 Envelope zones
H3 Underpaid mail and counterfeit products
H3 Insurance
H3 Travel Insurance
H3 Banking and bills
H3 Bank@Post
H3 Pay a bill with Post Billpay
H3 Change your cash
H3 Money transfers
H3 Domestic money transfer (Money Orders)
H3 International money transfer with Western Union®
H3 Travel services
H3 Australia Post Travel Platinum Mastercard® – Prepaid travel money card
H3 Foreign currency
H3 Foreign currency converter
H3 Tips & guides
H3 Travel insurance for the United States
H3 5 travel hacks to save you money
H3 Family-friendly camping spots across Victoria
H3 Cruise travel insurance
H3 Do you really need travel insurance?
H3 Demystifying prepaid travel cards
H3 Europe travel insurance
H3 Travel insurance for families: Your essential guide
H3 Explore the benefits of the Australia Post Travel Platinum Mastercard®
H3 Travel like a local: find the best views in London (for free)
H3 How to keep travel memories alive
H3 What you need to know about travel insurance for Japan
H3 Tipping in America made simple
H3 Thailand travel insurance
H3 How to stay healthy on holidays
H3 Single or multi-trip travel insurance?
H3 The best places to shop fashion in Tokyo
H3 Single trip travel insurance
H3 Rio de Janeiro guide – what not to miss
H3 Pregnancy travel: where to go for a babymoon
H3 Preparing for your trip: your checklist
H3 The ultimate big trip checklist
H3 Jet into the New Year: 7 travel ideas for NYE
H3 Best places to visit in winter – winter holiday in Australia
H3 10 of the best spots for a Bali health retreat
H3 18 travel tips to help you see more, spend less, and travel safe
H3 5 mistakes first time travellers make
H3 5 tips to keep you connected while you’re overseas
H3 Family-friendly camping Australia
H3 Buying British pounds (GBP)
H3 Buying Canadian dollars (CAD)
H3 Buying euros (EUR)
H3 Buying Indonesian rupiah (IDR)
H3 Buying Japanese yen (JPY)
H3 Buying New Zealand dollars (NZD)
H3 Everything you need to know about Canada travel insurance
H3 How to calculate your travel budget
H3 What travel insurance to get for pre-existing conditions
H3 Travelling overseas safely with the Australia Post Travel Platinum Mastercard®
H3 Tips for buying travel insurance for the United Kingdom
H3 A guide to great California getaways
H3 Skiing and snowboarding travel insurance
H3 Travel hacking on a budget
H3 Travel insurance for seniors
H3 Travel insurance for Bali
H3 Travel insurance for India
H3 Travel insurance for backpackers
H3 How to buy travel insurance online
H3 Travel insurance glossary
H3 How comprehensive is comprehensive travel insurance?
H3 Travel insurance for students
H3 Top 10 Thailand market destinations
H3 Top 7 things to do in Scenic Rim – Queensland
H3 Spark your wanderlust: Top 10 bucket list destinations
H3 Prepaid cards
H3 Australia Post Everyday Mastercard®
H3 Australia Post Travel Platinum Mastercard®
H3 Australia Post Gift Card by Mastercard®
H3 Gift cards
H3 Australia Post Gift Card by Mastercard®
H3 Self-Managed Super Funds
H3 Business intermediary authorisation
H3 Passports and identity photos
H3 ID and passport photos
H3 Passport application tips
H3 Digital iD™
H3 Licence and vehicle services
H3 SA driver's licence renewals
H3 WA driver & vehicle licences
H3 NT driver & vehicle services
H3 SA firearms licences
H3 Property VOI
H3 Identity checks for buyers & sellers
H3 Identity checks for non-represented parties in Victoria
H3 Signature witnessing
H3 Tax file numbers
H3 Police checks
H3 Keypass ID
H3 Sending
H3 Collectables
H3 Home & office
H3 Gifts
H3 Receiving
H3 Tracking service
H3 Parcel deliveries
H3 Parcel Lockers
H3 More Parcel Lockers. More convenience.
H3 Parcel Collect
H3 Parcels in transit
H3 Missed parcel deliveries
H3 Lost or late items
H3 Compensation
H3 Mail redirection and mail hold
H3 Mail redirection
H3 Special circumstances
H3 Mail hold
H3 Junk mail
H3 PO Boxes and Private Bags
H3 24/7 PO Box terms and conditions
H3 MyPost
H3 MyPost Concession account
H3 AusPost app
H3 Sending
H3 Send parcels in Australia
H3 Parcel Post
H3 Express Post
H3 Express Post guarantee
H3 Optional extras
H3 Parcel Lockers send
H3 Send letters in Australia
H3 Regular letters
H3 Priority letters
H3 Domestic letter with tracking
H3 Registered Post
H3 Express Post letters
H3 Send parcels overseas
H3 International Courier
H3 International Express
H3 International Standard
H3 International Economy
H3 International optional extras
H3 International zones
H3 International customs
H3 US and EU pre-arrival
H3 Electronic Advance Data (EAD)
H3 International post guide
H3 Send letters overseas
H3 International Post Registered
H3 International Express letters
H3 Packaging
H3 Envelopes and satchels
H3 Boxes and bags
H3 Packaging tips
H3 Stamps
H3 Stamp prices
H3 Concession stamps
H3 Conditions of use
H3 Stamp issues and collectables
H3 MyStamps
H3 Personalised Stamps
H3 Online postage labels
H3 Parcel return
H3 Postage costs and delivery times
H3 Disruptions and updates
H3 Delivery speeds and coverage
H3 International delivery times and destination guide
H3 Sending guidelines
H3 Size and weight guidelines
H3 International post guide
H3 Prohibited and restricted items
H3 Sending valuable items
H3 International customs requirements
H3 Mail for the vision impaired
H3 Defence personnel mail
H3 Addressing guidelines
H3 Envelope zones
H3 Underpaid mail and counterfeit products
H3 Money and travel
H3 Insurance
H3 Travel Insurance
H3 Banking and bills
H3 Bank@Post
H3 Pay a bill with Post Billpay
H3 Change your cash
H3 Money transfers
H3 Domestic money transfer (Money Orders)
H3 International money transfer with Western Union®
H3 Travel services
H3 Australia Post Travel Platinum Mastercard® – Prepaid travel money card
H3 Foreign currency
H3 Foreign currency converter
H3 Tips & guides
H3 Travel insurance for the United States
H3 5 travel hacks to save you money
H3 Family-friendly camping spots across Victoria
H3 Cruise travel insurance
H3 Do you really need travel insurance?
H3 Demystifying prepaid travel cards
H3 Europe travel insurance
H3 Travel insurance for families: Your essential guide
H3 Explore the benefits of the Australia Post Travel Platinum Mastercard®
H3 Travel like a local: find the best views in London (for free)
H3 How to keep travel memories alive
H3 What you need to know about travel insurance for Japan
H3 Tipping in America made simple
H3 Thailand travel insurance
H3 How to stay healthy on holidays
H3 Single or multi-trip travel insurance?
H3 The best places to shop fashion in Tokyo
H3 Single trip travel insurance
H3 Rio de Janeiro guide – what not to miss
H3 Pregnancy travel: where to go for a babymoon
H3 Preparing for your trip: your checklist
H3 The ultimate big trip checklist
H3 Jet into the New Year: 7 travel ideas for NYE
H3 Best places to visit in winter – winter holiday in Australia
H3 10 of the best spots for a Bali health retreat
H3 18 travel tips to help you see more, spend less, and travel safe
H3 5 mistakes first time travellers make
H3 5 tips to keep you connected while you’re overseas
H3 Family-friendly camping Australia
H3 Buying British pounds (GBP)
H3 Buying Canadian dollars (CAD)
H3 Buying euros (EUR)
H3 Buying Indonesian rupiah (IDR)
H3 Buying Japanese yen (JPY)
H3 Buying New Zealand dollars (NZD)
H3 Everything you need to know about Canada travel insurance
H3 How to calculate your travel budget
H3 What travel insurance to get for pre-existing conditions
H3 Travelling overseas safely with the Australia Post Travel Platinum Mastercard®
H3 Tips for buying travel insurance for the United Kingdom
H3 A guide to great California getaways
H3 Skiing and snowboarding travel insurance
H3 Travel hacking on a budget
H3 Travel insurance for seniors
H3 Travel insurance for Bali
H3 Travel insurance for India
H3 Travel insurance for backpackers
H3 How to buy travel insurance online
H3 Travel insurance glossary
H3 How comprehensive is comprehensive travel insurance?
H3 Travel insurance for students
H3 Top 10 Thailand market destinations
H3 Top 7 things to do in Scenic Rim – Queensland
H3 Spark your wanderlust: Top 10 bucket list destinations
H3 Prepaid cards
H3 Australia Post Everyday Mastercard®
H3 Australia Post Travel Platinum Mastercard®
H3 Australia Post Gift Card by Mastercard®
H3 Gift cards
H3 Australia Post Gift Card by Mastercard®
H3 Self-Managed Super Funds
H3 Business intermediary authorisation
H3 ID and document services
H3 Passports and identity photos
H3 ID and passport photos
H3 Passport application tips
H3 Digital iD™
H3 Licence and vehicle services
H3 SA driver's licence renewals
H3 WA driver & vehicle licences
H3 NT driver & vehicle services
H3 SA firearms licences
H3 Property VOI
H3 Identity checks for buyers & sellers
H3 Identity checks for non-represented parties in Victoria
H3 Signature witnessing
H3 Tax file numbers
H3 Police checks
H3 Keypass ID
H3 Shop
H3 Sending
H3 Collectables
H3 Home & office
H3 Gifts
H3 Shipping
H3 Domestic business parcels
H3 Parcel Post
H3 Express Post
H3 Express Post guarantee
H3 StarTrack Courier
H3 Optional extras
H3 Special delivery services
H3 Wine and alcohol deliveries
H3 Medical and educational deliveries
H3 Domestic business letters
H3 Small volume business letters
H3 Regular letters
H3 Priority letters
H3 Domestic letter with tracking
H3 Registered Post
H3 Express Post letters
H3 Large volume business letters
H3 Bulk mail options
H3 Charity Mail
H3 Domestic letter with tracking Imprint
H3 Full Rate Mail
H3 Metered/Imprint Mail
H3 PreSort Letters
H3 Print Post
H3 Promo Post
H3 Registered Post Imprint
H3 Reply Paid
H3 Unaddressed Mail
H3 Targeting
H3 Make a booking for Unaddressed Mail
H3 Online booking
H3 Barcoding process
H3 Barcoding tools & guides
H3 Barcode Quality Program
H3 Article layout approval
H3 Address Matching Approval System (AMAS)
H3 Sorting your mail
H3 Bulk mail partner program
H3 Mailing statements (eLMS)
H3 e-LMS Terms & Conditions
H3 International business parcels
H3 International Courier
H3 International Express
H3 International Standard
H3 International Economy
H3 International Contract
H3 International optional extras
H3 International zones
H3 International customs
H3 Electronic Advance Data (EAD)
H3 US and EU pre-arrival
H3 Logistics in China
H3 Ship to New Zealand
H3 Tailored shipping
H3 International post guide
H3 International business letters
H3 International Express letters
H3 International Post Registered
H3 Additional services
H3 MyPost Business
H3 Automate your shipping labels
H3 eParcel Contract
H3 eParcel Contract parcel returns
H3 Parcel returns enquiry
H3 Business postage costs
H3 Business pricing updates
H3 Peak Fee in Australia Post (domestic) and StarTrack service agreements
H3 Force Majeure Fee in Australia Post and StarTrack service agreements
H3 Delivery speeds and coverage
H3 Disruptions and updates
H3 Business shipping guidelines
H3 International post guide
H3 International customs requirements
H3 Size and weight guidelines
H3 Dangerous, prohibited and restricted items
H3 Sending valuable items
H3 Addressing guidelines
H3 Business packaging
H3 Envelopes and satchels for business
H3 eBay flat rate packaging
H3 Boxes and bags for business
H3 Custom packaging for business
H3 Local pickup and delivery services
H3 eCommerce
H3 2026 eCommerce Report
H3 Integrate your shipping
H3 Shopify
H3 Enhance your delivery experience
H3 Parcel returns for business
H3 Return paid parcels
H3 Offer Collection Points
H3 Lift customer satisfaction with our tracking app
H3 Tracking and notifications
H3 Insights and reports
H3 Accept payments
H3 Become a Post Billpay biller – Accept customer payments online, by phone and at Post Offices
H3 Manage supply chains
H3 Managing peak demand
H3 Marketing and communications
H3 Direct mail marketing
H3 Access data & insights
H3 Address data
H3 Address validation
H3 Raw address data
H3 Postcode data
H3 Movers statistics
H3 Improve your address data quality
H3 Supporting our data partners
H3 Resources and key dates
H3 Latest eCommerce and online shopping trends in Australia
H3 Delivery Experience Report May 2021
H3 Reach new customers with Campaign Targeter
H3 Using Campaign Targeter
H3 Product recall solutions
H3 Business admin
H3 Business identity services
H3 Verify customers with Digital iD
H3 VOI property solutions
H3 Host a Parcel Locker
H3 Visit a Business Hub
H3 Work from the Small Business Hive
H3 PO Boxes and Locked Bags
H3 Business Credit Accounts & postage meters
H3 Business Credit Account
H3 Billing and account help
H3 Invoice
H3 Invoices and billing
H3 Fees and charges explained
H3 Credit claim
H3 Download invoice
H3 Download AP Billing Extract (invoice transaction data)
H3 Download pricing statement
H3 Request StarTrack Electronic Invoice Report
H3 Business Credit Account
H3 What is a Business Credit Account?
H3 Check account balance and usage
H3 Contact credit representative
H3 Account suspended
H3 Set up email billing
H3 Update account contact details
H3 Add, update, or close an account
H3 Update drop-off lodgement point (Australia Post outlet)
H3 Update pickup address (your premises)
H3 Apply for account credit limit increase
H3 Change account ownership, legal entity, or ABN
H3 Payment
H3 Payment methods
H3 Direct debit
H3 Payment remittance
H3 Payment difficulties
H3 Payment enquiries
H3 Contract, products and services
H3 Contract and rate enquiries
H3 Product and service enquiries
H3 Issues and feedback
H3 Send items with a postage meter
H3 Access the Business Support Portal
H3 Business mail redirection and mail hold
H3 Business mail redirection
H3 Business mail hold
H3 Shop
H3 Sending
H3 Home & office
H3 Gifts
H3 Collectables
H3 Capabilities
H3 Inclusive service delivery
H3 Supply chain capability
H3 Disaster support and recovery
H3 Election and referendum communications
H3 Scalable solutions
H3 Identity services
H3 In-person identity checks
H3 Photo & signature capture
H3 Financial transactions and payments
H3 Mail products and services
H3 Information management
H3 Decipha
H3 Document imaging & management
H3 Secure document collection & delivery
H3 Data insights
H3 Insights & reports
H3 Digitising services
H3 A better read on the future of libraries
H3 Australia Post’s agile approach to digital transformation
H3 Alipay unlocking eCommerce growth in Australia
H3 Biometrics is changing identity and financial services in Australia
H3 Opening up the barcode
H3 Australia’s cardless future
H3 How organisations big and small can step up cyber security
H3 The top business strategy driving supply chain leaders
H3 Understanding customers
H3 Digital identity and eKYC
H3 The rise of fraud in times of disruption
H3 In difficult times, human connection matters
H3 Serving with empathy, reliability and responsiveness
H3 Remaining ahead of changing customer expectations
H3 Preparing for peaks and surges in online shopping Large Online Retailer
H3 Supporting the Australian community this holiday season
H3 Why relationships matter more than ever
H3 The value of trust in a fake news era
H3 Why supply chain improvements start with the customer
H3 Election Mail 101
H3 Get your engagement strategy started
H3 Cutting through the digital noise with mail
H3 3 insights for better fashion delivery experiences
H3 How to choose the right mail service to engage citizens
H3 Using Traditional Place names on your business mail
H3 Customer loyalty programs for service businesses
H3 Working differently
H3 Building partnerships to help keep Australia strong
H3 Adapting to changing needs during a pandemic
H3 The role of unity in disaster recovery
H3 Leading in a new reality
H3 Agile Methodology: How Australia Post Gets Rapid Results
H3 Empowering your business to harness big data
H3 Deloitte’s advice for forecasting sales in uncertain times
H3 ‘Home’ is where we belong: Using physical mail to drive engagement
H3 Adopting a risk-tolerant approach to supply chain management
H3 Building community resilience through partnerships
H3 Rethinking the government service delivery model
H3 Using data to help meet community needs
H3 Removing barriers to online participation
H3 Webinar: Connecting with Australians in a 20-min city
H3 Track mail using Domestic letter with tracking Imprint
H3 Insight papers
H3 Digital identity white paper
H3 Customer stories
H3 Australia Post Veritas Case Study
H3 Oz Hair & Beauty sees uplift in NPS after offering shoppers alternative delivery options
H4 Complete online
H4 Complete with MyPost
H4 Complete in store
H4 Examples of 'insufficient' and 'good' descriptions
H4 Dangerous and prohibited goods
H4 Security and ID regulations
H4 Letter of indemnity
H4 Sending wine overseas
H4 Quick links
H4 Read our blogs
H5 What is a 'description of goods'?
H5 What is a 'good' or 'insufficient' description?
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://auspost.com.au) Personal, Business, Enterprise & Government solutions – Australia Post
[H1] Connection matters From free postcards to support services, Australia Post and Beyond Blue are helping to foster connection across the country. Learn how [H4] What Australia Post’s 2026 eCommerce Report reveals Discover the key trends shaping how Australians shop online. Download the report [IMG: Jordan Berke, Founder and CEO Tomorrow] [H4] Save and win with our travel insurance For a limited time, get 10% off on our award-winning travel insurance and go in the draw to win $20k. T&Cs apply. Get a quote now [H4] Big results deserve a big stage The ORIAS recognise Australia’s best in eCommerce across 19 categories. Entries now open. Enter the ORIAS today [H2] Delivery information Read about delivery disruptions and service updates, and get information to help you choose the best service for your postal needs. Delivery disruptions and service updates Domestic delivery speeds and coverage International delivery times and destination guide Calculate postage and delivery time Postage: Express Post, envelopes, stamps... Collectables: Coins, stamp issues, limited editions... Gifts: Personalised stamps, gift cards, wrapping paper… Shop now Online Shop [H2] Buy online now With multiple delivery and payment options, our Online Shop makes buying a breeze.
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SUB-PAGE · THIN (https://auspost.com.au/shop/) Australia Post Shop for Postal Supplies, Stamps, Gifts & more
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SUB-PAGE · THIN (https://auspost.com.au/shop/home-office/) auspost.com.au
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SUB-PAGE · THIN (https://auspost.com.au/shop/sending/) auspost.com.au
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SUB-PAGE · THIN (https://auspost.com.au/shop/sending/postage-type/express-post/) auspost.com.au
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SUB-PAGE (https://auspost.com.au/sending/parcels-overseas/customs/) International customs – Australia Post
[H2] Customs declaration forms You need to fill out a customs declaration form for all parcels, International Courier letters and International Express letters you send overseas. Some destinations also require an Electronic Advance Data (EAD) to be sent in advance of your item. If you're sending an item to the European Union (EU) you can read about customs declaration requirements to avoid delays. Choose from 3 options to fill out your form. [H4] Complete online Complete your customs form online for all available services, then show your confirmation QR code when you lodge your parcel at the Post Office. Online customs form [H4] Complete with MyPost For International Express and International Standard, you can complete your customs form online with a free MyPost account, then lodge in a street posting box or Post Office. Learn about MyPost [H4] Complete in store Complete your online or paper customs form at the Post Office. For paper customs forms, our team will key in your declaration details into the system when you lodge your parcel over the counter. Online customs form [H2] Complete the correct customs form Check which customs form you need to complete when sending a parcel or letter overseas. Forms Delivery service Forms to complete International Courier Parcels up to 20kg Letters up to 500g Forms to complete CN23 customs form Available at participating outlets (PDF 843kB) International Express Parcels up to 20kg Letters up to 500g Forms to complete CN23 customs form International Standard Parcels up to 20kg Forms to complete CN23 customs form International Economy Air Parcels up to 2kg Letters - not required Forms to complete CN22 or CN23 customs form International Economy Sea Mail Parcels from 2kg to 20kg Forms to complete CN23 customs form International Post Registered Forms to complete Not required [H2] Size and weight guidelines Check our guide to confirm if your item is a parcel, small letter, large letter or greeting card/postcard. If your letter is larger than our maximum size and weight, it will be considered a parcel and require a customs form. Size and weight guidelines [H2] Guide to completing your customs declaration Providing clear and accurate information on your International shipment helps your items clear destination customs. Without this information, your shipment may be held up or returned to you, resulting in unnecessary delays and a poor delivery experience for the recipient of your items. It’s important to declare and provide a good description on the customs declaration form, of the item you’re shipping. [H5] What is a 'description of goods'? This is a detailed description of the goods you’re sending overseas. Each item must be clearly identified and should address the following questions: What are the goods? What are the goods made from? [H5] What is a 'good' or 'insufficient' description? A ‘good’ description is specific and concise and indicates exactly what the item is and what it’s made from. An ‘insufficient’ description is vague and unclear, and may result in your shipment being held by customs until more details are provided, or rejected and returned to you, the sender. For example: Insufficient description: Shoes Good description: Men’s leather shoes, women's plastic sandals, kids' fabric shoes. [H4] Examples of 'insufficient' and 'good' descriptions Examples of ‘insufficient’ and ‘good’ descriptions Insufficient description Good description Apparel Good description Men’s shirt, lingerie, girl's vest, boy's jacket Appliances Good description Stove, microwave oven, coffee machine Documents Good description Passports (or any other kind of documents) Electronics Good description Computer, CD player, Walkman, tape recorder, mobile phone, monitor, printer Food Good description Prepared cakes, rice, tomato sauce, powdered eggs Gifts Good description Dolls, remote control cars (describe type of gifts) Merchandise Good description Cotton facemasks, name stickers for children, women’s dress shirt Plastic goods Good description Plastic kitchenware, plastic houseware Sporting goods Good description Football shoes, boxing gloves Toys Good description Plastic Barbie doll set View the European Commission’s guidelines on acceptable and unacceptable terms for the description of goods. All goods intended to be exported from Australia with a value of $2000 or more must be declared to Australian Customs Service (Customs) on an export declaration (EDN). Any goods that require a permit for export must be reported on an export declaration, regardless of value. Find out more about documentary export declarations An HS tariff number is an internationally recognised code that classifies international shipments. You enter the HS tariff number on your customs declaration form to help customs authorities assess which taxes, duties and restrictions may apply to the delivery of your goods. As different countries may subdivide items into more granular categories, a HS tariff number may be 6, 8 or 10 digits, and may not be the same in every country, even if your product is the same. Do I need an HS tariff number? All eCommerce shipments need an HS tariff number to help the destination country’s customs authority assess which taxes, duties and restrictions may apply. If you’re sending a gift with no commercial value, you will still need to provide the HS tariff number to help your items clear destination customs for faster deliveries, to avoid delays and/or returns. Is a TARIC Commodity Code the same thing as an HS tariff number? Yes, a TARIC Commodity Code is used by the European Union (EU) to describe the HS tariff number. They both reference the same harmonised set of codes to classify goods. How do I get an HS tariff number? It is your responsibility to ensure that the correct HS tariff number is used. If an incorrect tariff code is used, the item may incur additional taxes or be returned to sender. Confirm HS tariff numbers on either of the following external websites: Department of Foreign Affairs and Trade Irish (An) Post For business sending, you can find your HS tariff number when creating your shipment through MyPost Business or Parcel Send. If you’re an API integrated customer, you can leverage our International Export Tools to look up and classify your products. For personal sending, you can find your HS tariff number when you enter your description of goods when declaring online. What does an HS tariff number look like? HS tariff numbers are usually six digits, however some countries – including Japan, Germany, Ireland and the US – add extra digits for further classification. You’ll need to ensure that you’re providing the correct HS tariff number for your destination country. This information is available through the Department of Foreign Affairs and Trade. Sometimes the HS tariff number is presented with a full stop in the middle (example 8517.12). Our system accepts digits only, so leave out the full stop and submit just the digits (851712). Examples of HS tariff numbers: mobile phone 851712 knitted cotton T-shirt 610910 laptop 847130. What happens if I put in the wrong HS tariff number? If you enter or select the incorrect HS tariff number, your shipment may be delayed at customs. In the event of an incorrect declaration of an HS tariff number, where you have registered as an offshore supplier (example EU IOSS), you – or the receiver – may be required to pay additional taxes to clear your shipment from customs, or your shipment may be returned to sender. Check out the video below to learn how to prepare an online declaration. Video: The red Australia Post logo appears on a white screen. Text: Sending Parcels Overseas, Online Declaration Form. Audio: Upbeat music. Video: A young woman places parcels on a table, then uses a laptop to navigate an Australia Post website. She clicks on ‘Send overseas’, then scrolls to “Customs forms & regulations”. Under ‘Prepare forms online, she clicks ‘Get started now’. Voiceover: If you’re sending a parcel overseas with Australia Post, rather than filling out a paper customs form, you can complete your customs declaration form online at auspost.com.au/DeclareOnline. This will help you save time during your next visit to the Post Office. The online option is also tailor-made for countries like the US and China, where electronic customs data is now required by Customs authorities. Here’s how the new online process works. Video: The voiceover's instructions are demonstrated on the website. Voiceover: Start by selecting the country you’re sending to. You’ll see an overview of the steps involved in preparing your declaration. These steps will vary slightly based on the country you’ve selected, because different countries have different data requirements. When you’re ready, just select ‘Get started’. Video: She fills in the “Sender details” form, which includes name, address, email and phone number. Voiceover: Now, enter the sender’s details… that might be yourself, or you could be completing the form on someone else’s behalf. Either way, giving us your contact details — like an email address and phone number — means we can keep you updated on your delivery. Video: She fills in the “Receiver details” form, which includes name, address, email and phone number. Voiceover: Next, you’ll enter the receiver’s information. This time, those contact details help our delivery partner in the destination country. They can provide updates and options to the receiver, or get in touch if there’s nobody around for delivery. Video: She fills in the “Parcel contents” form, which includes description, weight, value and quantity. Voiceover: To help make sure your parcel gets through Customs without delay, it’s important that you declare everything that’s in your parcel. For example, if you’re sending two t-shirts and a pair of shoes, you’ll need to add the t-shirts and the shoes as separate items. Video: She fills in the “Customs declaration” form. Voiceover: Next, tell us why you’re sending the parcel, and what you’d like us to do with it if it can’t be delivered. It is also your responsibility as the sender to ensure that your parcel doesn’t contain dangerous or prohibited items. No explosives, flammables, corrosives, aerosols. Those types of things. This may include items like perfume or nail polish. Video: The information on the forms appears on a webpage titled “Review your information”. The woman clicks a box confirming she understands Australia Post’s dangerous good policy. Voiceover: Finally, it’s a good idea to check that your information has been entered correctly. Once you’re satisfied, go ahead and submit your declaration. Video: The woman takes labels from a printer. Voiceover: OK, now your customs declaration label is ready to be downloaded — so you can print it at home or at work. Video: The woman carries her parcels and the labels to a Post Office. Voiceover: You can bring your printed declaration label to your nearest Post Office, along with your parcel. Video: At the counter, an Australia Post staff member scans the woman’s custom’s label. She places a barcode sticker on a label, then puts the label inside a plastic sleeve and sticks it to a parcel. The woman smiles and leaves. Voiceover: Or, if you’re sending to the US or China, you don’t even have to print your declaration label. Just bring your confirmation email or SMS to the Post Office counter, and our staff will print a label for you. The red Australia Post logo appears on a white screen. Text: auspost.com.au Audio: Upbeat music. [H2] Important information for sending items overseas [H4] Dangerous and prohibited goods Check our Prohibited and Restricted item list and packaging guide (PDF 1.1MB) for the country you’re sending to. You can also check our International post guide for destination specific prohibitions. [H4] Security and ID regulations We use screening technology to check every outbound international item, so you don’t need to show ID when sending overseas. [H4] Letter of indemnity A letter of indemnity (available only at Post Offices) needs to be completed when sending items International Express to Belarus, Crimea, Cuba, Iran, North Korea (DPR), Russia and Syrian Arab Republic. [H4] Sending wine overseas If you’re sending wine by International Express to any of the destinations listed below, you'll need to complete a Wine Export Declaration Form (PDF 140kB) and include it with the item. Call 1800 007 678 for more information. If you are sending wine by International Express to one of the destinations listed below, you'll need to complete a Wine Export Declaration & FDA Notification Form (PDF 140kb) and include it in the item. If you have any questions, please call us on 1800 007 678. Destinations Albania Algeria Andorra Angola Antigua & Barbuda Armenia Azerbaijan Bahamas Belize Benin Bolivia Bosnia & Herzegovina Botswana Burkina Faso Burundi Cameroon Canary Islands Cabo Verde (formerly Cape Verde) Chad Colombia Comoros Congo (Rep.) Congo (Democratic Rep. Of The) Costa Rica Cuba Djibouti Dominica Dominican Republic Ecuador El Salvador Equatorial Guinea Eritrea Ethiopia Faroe Island French Guiana Gabon Georgia Gibraltar Greenland Grenada Guadeloupe Guatemala Guinea Guinea Bissau Haiti Honduras Iceland Italy Jamaica Kazakhstan Kenya Kuwait Kyrgyzstan Lebanon Lesotho Liberia Libya Liechtenstein Luxembourg Macedonia (Fyrom) Madagascar Malta Martinique Mauritania Mauritius Moldova Monaco Montserrat Mozambique Namibia Netherlands Antilles & Aruba Nicaragua Niger Nigeria Panama Paraguay Reunion Romania Rwanda S
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
4Review mentions (all pages)
2External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /shop/ | 3 | 0 |
| /shop/home-office/ | 0 | 0 |
| /shop/sending/ | 0 | 0 |
| /shop/sending/postage-type/express-post/ | 0 | 0 |
| /sending/parcels-overseas/customs/ | 1 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "http://auspost.com.au/",
"name": "Australia Post",
"logo": "https://auspost.com.au/content/dam/global/svg-icons/custom/logos/ap-basic-logos.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+61-13-76-78",
"contactType": "customer service"
}
],
"sameAs": [
"https://twitter.com/auspost",
"https://www.facebook.com/australiapost",
"https://www.linkedin.com/company/australia-post",
"https://www.youtube.com/user/auspost"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://auspost.com.au/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://auspost.com.au/mypost/track/#/details/{search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/shop/
{
"@context": "http://schema.org/",
"@type": "Organization",
"url": "https://auspost.com.au",
"logo": "https://auspost.com.au/shop/static/WFS/AusPost-Shop-Site/-/AusPost-Shop/en_AU/logo.png"
}
/shop/home-office/ — no schema detected (entity gap)
/shop/sending/ — no schema detected (entity gap)
/shop/sending/postage-type/express-post/ — no schema detected (entity gap)
/sending/parcels-overseas/customs/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "http://auspost.com.au/",
"name": "Australia Post",
"logo": "https://auspost.com.au/content/dam/global/svg-icons/custom/logos/ap-basic-logos.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+61-13-76-78",
"contactType": "customer service"
}
],
"sameAs": [
"https://twitter.com/auspost",
"https://www.facebook.com/australiapost",
"https://www.linkedin.com/company/australia-post",
"https://www.youtube.com/user/auspost"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://auspost.com.au/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://auspost.com.au/mypost/track/#/details/{search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Logistics, Transport & Shipping
45.2 Avg BS
Based on 449 businesses audited.
✓ Less BS than average
Australia Post has 30.2 points less BS than the average for Logistics, Transport & Shipping.
BS Detector
Logistics, Transport & Shipping BS: Australia Post (auspost.com.au)
https://auspost.com.au
📍 Industry: Logistics, Transport & Shipping
15
BS / 100
This is a utility-heavy, low-BS platform that prioritizes service delivery over marketing theatre. It serves as a rare benchmark for how a large-scale logistics entity can provide complex regulatory information without drowning the user in ‘innovative’ or ‘cutting-edge’ jargon. The only friction is technical accessibility on certain sub-pages.
Info Density
Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
3
15% BS
Commodity Fingerprint
Detection of industry clichés/templates.
3
20% BS
Identity & Authority
Expert verifiability & Schema depth.
1
7% BS
Hyperlink the ‘award-winning’ claim on the travel insurance card directly to the specific award citation to eliminate the minor trust theatre flag. Implement a verified third-party review system for the Online Shop to move the review_count from trust theatre to substance. Address the JS/Cookie rendering issues on shop sub-pages to ensure technical credibility matches the ‘enterprise solutions’ positioning.
The site is an exact match for the Logistics, Transport & Shipping category, offering a comprehensive suite of services from last-mile delivery to complex international customs brokerage. The presence of technical documentation regarding HS tariff numbers and TARIC commodity codes confirms the business operates at a high level of operational maturity within the industry.
“The score of 15 is driven primarily by the high Information Density and total lack of Semantic Drift. Minor penalties were applied in Trust and Proof for unlinked awards and in Information Density for the failed crawl of three shop sub-pages, which reduced the available substance in the provided data set. Overall, the site is a model of transparency and technical utility.”
Verified Analysis Date: May 17, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Australia Post, captured on May 17, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Australia Post: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://auspost.com.au to view the most current version of its content and learn from the source what this company is about and what it offers.