Training Example: Black Propeller – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] For Brands Ready to Accelerate, Not Just Optimize.
We design paid media from the audience up. Built on strategy, driven by speed, and engineered to scale. We don’t just run ads. We propel growth.Book a Call
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[H3]
250+ Brands Trust Black Propeller to Drive Growth.Health 8 Wellness + Technology + Construction +  Home Services
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[H2]
A Media System,
Not Just Channel Chops.Our expertise spans Paid Search, Paid Social, Amazon, AIO, SEO and Performance Creative that’s aligned by audience and funnel stage. Because performance doesn’t come from channels in isolation, it comes from systems that work together.
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[H3] Paid Search
Capture high-intent audiences and feed insights into your entire system.
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[H3] Paid Social
Build awareness and consideration with audience-driven creative and targeting.
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[H3] Performance Creative
Test, learn and iterate to deliver messages that resonate at every funnel stage.
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[H3] SEO + AEO + GEO
Grow traffic and trust with strategies focused on what customers are searching for.
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[H2] Black Propeller Is Part of Stellar, the Only AI-Native Performance Partner.
We’re now connected to Stellar’s global performance network, giving you the same hands-on partnership backed by industry-leading AI and deeper strategic expertise. So decisions get made faster, clearer and with more precision.
Specialists Across Platforms, Industries & Markets
Access to a global team of strategists and AI engineers with deep experience across channels.
The Advantage of the AI-Native Model
Industry-leading AI from Pixis informs strategy, creative and media with unmatched speed and clarity.
A Network Built for Modern Growth
Your Black Propeller team stays the same, now strengthened by a system designed to scale smarter.
[H2] Also in Our Toolkit.
Amazon Ads, HubSpot & CRM, Conversion Tracking, Analytics Setup
All Services
[H2] We Go Deep, Not Wide.
Most agencies try to be everywhere. We focus on fewer channels and industries, executing with depth and precision. That’s how we move the needle where it matters most.
Home ServicesMore booked jobs. Smarter local campaigns.
Retail & eCommerceProfit-focused campaigns that sell more.
Legal & FinanceCompliant, effective strategies that build trust and drive leads.
B2B & SaaSNurture, educate, and convert real decision-makers.
EducationFill programs with campaigns designed to educate and enroll.
Beauty &
Personal CareSmarter targeting, creative, and ads that sell products profitably.
Franchise &
Multi-LocationLocal targeting at scale. More calls, visits, and bookings.
Travel &
HospitalityFill rooms and itineraries with campaigns that convert travelers.
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[H2] Why Our Team Wins, Every Time.
Working with us doesn’t mean hiring a vendor, it means adding seasoned strategists, channel specialists, and creative pros to your in-house team.
We map triggers and decisions through Audience Planning That Matters
Align media channels with Full-funnel Execution across every stage
We show what’s next with Forward Strategy to test, scale, and grow
Earn trust through Full Transparency in reporting and communication
Smarter allocation and sharper insights come from Al That Works
[H2]
Built to Perform.
Built for Partnership.We test and adapt fast. Optimizing daily, not monthly. No junior teams. No stale playbooks. No duct-tape strategies. Just senior experts working as part of your team.
Test & Adapt FastWe don’t wait for monthly reports to act. We’re in your accounts daily. Testing, learning, and optimizing in real time so your growth compounds faster.
Depth Over BreadthWe go deep on fewer channels, bringing focus and expertise where it matters most. That’s how we deliver strategies that scale instead of spreading thin across every platform.
True PartnershipWe work like part of your team, not just another vendor. Expect collaboration, clear communication, and a shared commitment to hitting your business goals.
Senior Expertise OnlyNo junior teams. No stale playbooks. You’ll work directly with seasoned strategists who know how to turn data and insights into measurable performance.
[H2] Partner with #TeamBP.
Snag My Free Audit
[H2] From Plateau to Performance.
We help growth-stage brands break out of the optimization loop and scale. Here’s what happens when strategy, speed and execution come together.
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[H3] 150% More Conversions for a Home Retail Brand
Audience-first targeting and creative drove 150% more conversions at 62% lower CPA.
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[H3] 2X ROAS for a Luxury Spa Brand
Cross-channel campaigns doubled ROAS and improved CTR by 25% through tailored audience strategy.
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[H3] 800% ROAS for a Home Services Brand
Attribution fixes and lead routing strategy helped achieve 8X return on ad spend.

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[H2] They Were Very Transparent.
“I found BP was very transparent and easy to communicate with throughout the partnership. We always felt like a priority and that they truly care about the work they were producing for Embrace. That definitely showed in the results that were delivered as well.”

Sydney Collins | Paid Media Manager
Embrace Pet Insurance

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[H2] Great Synergy + Collaboration.
“Great synergy and collaboration with our account team. The company worked well with our stringent company policies and processes and helped us pioneer a B2B advertising program for the first time. In-person QBRs and a friendly account team helped establish and grow our working relationships.”

Eric Duke | Program Manager
Aston Carter

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[H2] Always Goes Above + Beyond.
“Their biggest strength is their outstanding service. Black Propeller always goes above and beyond; they’re willing to do anything we need. Moreover, they understand our business, clients, and process. I don’t think anybody’s had such a strong vision about who we are as they’ve had.”

Lori Stergiou | Sales Director
Metropolitan Bath & Tile

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[H3] See More Faces at #TeamBP
Meet The Team
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[H3]
Looking To Join
Our Team?Apply Today
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[H3]
Snag Some Free
Tips + TricksRead Our Blog
[H2] What Growth-Stage Brands Ask Us.
[H4] How do I know if Black Propeller is the right agency for us?
When you book a consultation with us we’ll prepare for the meeting by doing our homework. We’ll research your business, your market, and your competition prior to speaking, so that we can dive in to the good stuff during our conversation. At the end of that consultation we’ll both have a pretty good idea of whether or not we’re the right agency for you.
[H4] Will I have to sign a long-term contract?
We prioritize building lasting partnerships, believing in the value of commitment to achieve the best results. While we encourage longer-term contracts with incentives for those who are ready to dive deep with us, we understand flexibility is key. If you need a month-to-month arrangement, we’re open to discussing how we can make it work.
[H4] Who owns the assets your Performance Creative team develops for us?
Our creative team is our secret weapon. And when you hire us they become your weapon too. While you can take the team with you if you go, you can take everything they create for you. The landing pages, ads, videos – they’re all yours.
[H4] Will I have access to my accounts?
Not only will you have access to them, you will own them. And that includes both the accounts you invite us to, as well as the ones we create for you. It’s your ship, we’re just the captains.
[H4] What is your pricing structure?
We charge a fixed monthly retainer based on your ad spend. We prefer not to charge a percentage of spend like many agencies. Our retainers follow a tiered pricing model where fees are consistent month to month and only change when your ad spend changes significantly.
[H4] What type of reporting do you provide?
All of our clients get a fully customized dashboard with the metrics that matter most to their business. You will have access to this dashboard 24/7 and metrics update every 15 minutes. But reporting is about more than just dashboards, it’s about communication. We meet with our clients on a schedule that meets their needs, usually bi-weekly. During these meetings we’ll put context to the numbers on your dashboard and how they relate to the initiatives we’re working on.
[H4] What size budgets do you work with?
We partner with growth-stage brands investing $10k–$250k/month in paid media who are ready to scale.

[H1]
So, You Want
Paid Search Experts.Well aren’t you in luck. We’ve got a few hanging around.
[H2]
Certified Google +
Microsoft PartnersDecked out with Google Ads and Microsoft Ads Partner badges, we’re not new to this game. We fine-tune your paid search campaigns for peak performance, hitting your ROI targets spot on.
[IMG: Paid Search Partners]
[H2] Planning
We take the time to learn everything about your business, competitors, audience and market before developing your strategy.
Triggers
Audience
Media planning + Forecasting
Trend Analysis + Relative Market Share Research
[H2] Platforms
Unlock the power of search and multi-platform advertising. We’re the experts, so you can focus on what matters most.
Google Ads
Microsoft Ads
Youtube
GDN (Prospecting + Remarketing)
Performance Max
[H2] Reporting
Data. Data. Data. We believe in transparency when it comes to working with clients. Clean and understandable reports help with us delivering that transparency and partnership you are looking for.
Bi-Weekly Meetings w/ Agendas
Live Metrics Dashboard
QBRs
Ad Hoc Reporting
Business Data
[H2] Technology
A Google Ads account is a foundation, but to truly thrive, you need advanced advertising technology.  We can help you reach the next level.
Callrail
Semrush
PixisAI
Feed Management (TBD)
ClickCease
GA4 Setup + Analysis
[H2] Management
Seamless management, expert strategies, and personalized care to ensure your ads hit the mark every time.
Dedicated Account Manager
Support Team
Daily/Weekly account monitoring
24 Business Hour Email Response
Ad Copy Creation + A/B Testing
Conversion + ROI Tracking Setup
Budget + Bid Strategy Management
[H2] Snag Your Free Search Audit.
Yes Please
[H2]
Want More?
Fine, Twist Our Arm.
[H3] No Setup Fees
Kickstart without fees, dive into success from the get-go.
[H3] You Own Everything
Ownership guaranteed, from start to finish.
[H3] Dedicated Team
Personalized team attention, dedicated to your success.
[H2] We Want Results
As Fast As You Do.
[IMG: Paid Search]
0-3
Months
[H3] Revving Up
Let’s start with a deep dive into research, spotting quick wins and enhancing ads. It’s all systems go after signing.
[IMG: Paid Search]
4-8
Months
[H3] Hitting Our Stride
Finding our rhythm, fine-tuning campaigns for your best performance. Stability and growth in focus.
9-12
Months
[H3] No Brakes, Just Breakthroughs
No speed limits here. Let’s pushing continuous testing, expansion, and scaling to new heights.
[H1] Explore Our Work.
Browse our portfolio of wins. It’s where data meets daring across various industries and goals. After all, it’s about adaptability and innovation.

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[H2] NRG Clean Power.
[H2] About The Company
NRG Clean Power excels in LA solar, leveraging California credits and Google campaigns.
[H2] The Challenge
With tough competition, they needed cost-effective leads with a $2,500 target cost per closed deal.
[H2] The Solution
Optimized Performance Max with first-party CRM data and targeted Google's solar-interested segments.
[H2] Business Impact
Performance Max strategy: 309% lead surge, $147,822 revenue, 9.87x ROAS in 60 days.
[IMG: Paid Search]
“Across the board, all of our campaigns have higher click-through rates and conversions than we have ever had. Their attention to detail has allowed us to hit our highest revenue goal to date.”
Oren Tamir | Founder & CEO
NRG Clean Power

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[H2] Microscope Central.
[H2] About The Company
Microscope Central, launched in 2014, is a top online retailer for high-end microscopes and accessories.
[H2] The Challenge
Despite solid results, the company's in-house PPC advertising had plateaued, prompting a need for expert agency intervention.
[H2] The Solution
The agency overhauled search campaigns with a SKAG structure and developed a segmented Google Shopping strategy using the Waterfall Technique.
[H2] Business Impact
Achieved a near 100% ROAS increase in 60 days and a 140% increase in 90 days, with overall sales volume up by 45% in four months.
[IMG: Paid Search]
“Since implementing the changes to our campaign, we have seen a substantial decrease in our Cost Per Click coupled with a significant increase in sales volume. Their knowledge of digital marketing is profound which engenders trust and a willingness to explore new approaches to the project.”
Patrick Rissmiller | Marketing Manager
Microscope Central

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[H2] Sam Karam & Sons.
[H2] About The Company
Sam Karam & Sons, a home improvement company in Massachusetts and Rhode Island, sought to explore digital advertising for leads.
[H2] The Challenge
Faced with high costs and low ROI from traditional ads, they needed a cost-effective digital lead source.
[H2] The Solution
Black Propeller recommended Google Local Service Ads for its per-lead cost, optimizing the client's Google My Business for better ad performance.

[H2] Business Impact
The strategy significantly increased lead volume by 34%, reduced CPA by nearly 200%, and saved over $6,000 by disputing unqualified calls.
[IMG: Paid Search]
“We like the fact we got assigned to 2-3 representatives that handle our campaign and we follow up every two weeks through zoom! They launched our campaign in which was built from scratch and its been 7 months and our campaign continues to grow with each month. Great company and great staff!”
Christina Karam |Office Manager
Sam Karam & Sons General Contractors Inc.

[H2] Come On, Take It
To The Next Level.
Bundle one, two, three… five of our additional services to really show your competition who’s boss (that’s you btw).
[IMG: Paid Search]
[H3] SEO
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Elevate your online presence with cutting-edge techniques.
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[H3] Performance Creative
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In-house team that captivates and converts audiences.
[IMG: Paid Search]
[H3] Paid Social
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Build deeper connections and drive engagement with social.
[H2] Let’s Talk About Your Goals.
Book a Call
[H2] Bet You We’re
A Perfect Match.
Whether you’re growing your SMB or leading an enterprise, our client stories highlight a spectrum of success. Your brand could be the next success story.
[H3] Small + Midsize Business
[IMG: Paid Search]
[H3] Enterprise Business
[IMG: Paid Search]
[H2] What Growth-Stage Brands Ask Us.
[H4] How do I know if Black Propeller is the right agency for us?
When you book a consultation with us we’ll prepare for the meeting by doing our homework. We’ll research your business, your market, and your competition prior to speaking, so that we can dive in to the good stuff during our conversation. At the end of that consultation we’ll both have a pretty good idea of whether or not we’re the right agency for you.
[H4] Will I have to sign a long-term contract?
We prioritize building lasting partnerships, believing in the value of commitment to achieve the best results. While we encourage longer-term contracts with incentives for those who are ready to dive deep with us, we understand flexibility is key. If you need a month-to-month arrangement, we’re open to discussing how we can make it work.
[H4] Who owns the assets your Performance Creative team develops for us?
Our creative team is our secret weapon. And when you hire us they become your weapon too. While you can take the team with you if you go, you can take everything they create for you. The landing pages, ads, videos – they’re all yours.
[H4] Will I have access to my accounts?
Not only will you have access to them, you will own them. And that includes both the accounts you invite us to, as well as the ones we create for you. It’s your ship, we’re just the captains.
[H4] What is your pricing structure?
We charge a fixed monthly retainer based on your ad spend. We prefer not to charge a percentage of spend like many agencies. Our retainers follow a tiered pricing model where fees are consistent month to month and only change when your ad spend changes significantly.
[H4] What type of reporting do you provide?
All of our clients get a fully customized dashboard with the metrics that matter most to their business. You will have access to this dashboard 24/7 and metrics update every 15 minutes. But reporting is about more than just dashboards, it’s about communication. We meet with our clients on a schedule that meets their needs, usually bi-weekly. During these meetings we’ll put context to the numbers on your dashboard and how they relate to the initiatives we’re working on.
[H4] What size budgets do you work with?
We partner with growth-stage brands investing $10k–$250k/month in paid media who are ready to scale.

[H1] Don’t Just Like Your Paid Social, Love It.
Personalizing your approach, because one-size-fits-none.
[H2]
Certified
Social ExpertsYep, we’ve got those Meta certifications. We’re also pretty sharp at tailoring paid social campaigns across all major platforms that speak to your audience. Ready to see your engagement soar?
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[H2] Platforms
Each paid social platform offers unique opportunities to connect with your audience. Using your advertising and growth goals, we’ll find the platforms that are right for you, and use our years of experience to craft winning campaigns tailored to each platform and its users.
Meta (Facebook + Instagram)
TikTok
LinkedIn
Pinterest
Reddit
[H2] Planning
Effective paid social campaigns start with a solid plan. Our team of strategists meticulously analyze your brand, objectives, and industry landscape to develop a comprehensive roadmap tailored to your goals. From promotional calendars to audience triggers, we ensure every detail is strategically aligned to maximize your ad spend.
Decision Making Triggers
Audience Research + Discovery
Industry Research
Seasonal Promotions
Historical Data Analysis
Platform, Channel Review + Recs
[H2] Management
Managing multiple paid social platforms as part of an omnichannel strategy can be overwhelming. With a proactive approach and real-time monitoring, we ensure your brand stays relevant in the ever-evolving social landscape. Sit back, relax, and watch your social campaigns soar.
Dedicated Account Manager
Support Team
Daily/Weekly account monitoring
24 Business Hour Email Response
Ad Copy Creation + A/B Testing
Conversion + ROI Tracking
Budget Allocation + Pacing Management
[H2] Audiences
Understanding your audience is key to impactful advertising, and with paid social campaigns, the opportunities to connect are endless. Whether your goal is reaching new prospects or engaging existing customers, our strategies are crafted to resonate and drive meaningful interactions at each touch-point.
Behaviors + Conversion/Purchase Triggers
Demographic Segmentation + Testing
A/B Testing
Tailored Messaging
Awareness, Prospecting, Retargeting, + Retention Audiences
[H2] Performance Creative
Maximize your campaign performance with compelling, conversion-rate-optimized content. Our in-house performance creative team takes your goals and branding and translates them into effective ad creative through detailed research, consistent communication, and precise feedback. From direct response ad copy to captivating animations, we ensure every piece of creative reflects your brand identity and resonates with your audience.
In-House Creative Team
Seamless Communication + Feedback
CRO Landing Pages
A/B Testing
Static, Animated, Video, + Carousel Creative
Direct Response Ad Copy
[H2] Technology
Leveraging the industry’s latest tools and technologies, we optimize every aspect of your campaigns for maximum impact. From AI-powered analytics to advanced automation solutions, we stay ahead of the curve to deliver measurable results and drive your paid social strategy forward.
Ecommerce Feed Management
Creative Collaboration + Feedback Tools
Landing Page Heatmaps + Recordings
Real-Time Performance Dashboards
[H2] Snag Your Free Social Audit.
Yes Please
[H2]
Want More?
Fine, Twist Our Arm.
[H3] No Setup Fees
Kickstart without fees, dive into success from the get-go.
[H3] You Own Everything
Ownership guaranteed, from start to finish.
[H3] Dedicated Team
Personalized team attention, dedicated to your success.
[H2] We Want Results
As Fast As You Do.
[IMG: Paid Social]
0-3
Months
[H3] Revving Up
Let’s start with a deep dive into research, spotting quick wins and enhancing ads. It’s all systems go after signing.
[IMG: Paid Social]
4-8
Months
[H3] Hitting Our Stride
Finding our rhythm, fine-tuning campaigns for your best performance. Stability and growth in focus.
9-12
Months
[H3] No Brakes, Just Breakthroughs
No speed limits here. Let’s pushing continuous testing, expansion, and scaling to new heights.
[H1] Explore Our Work.
Browse our portfolio of wins. It’s where data meets daring across various industries and goals. After all, it’s about adaptability and innovation.
[H2] MISSHA.
[H3] About the Brand
Missha, a leading global beauty brand from South Korea, sought to expand its success into the US beauty market.
[H3] The Solution
Revitalized advertising with dynamic catalog campaigns and strategic holiday promotions.
[H3] The Challenge
Despite early US market success, Missha faced inconsistent Meta Ads performance and intense competition.
[H3] Business Impact
The campaigns generated $103,310 in revenue with a 5.38 ROAS, significantly boosting Missha’s US market presence.
[H2] Come On, Take It
To The Next Level.
Bundle one, two, three… five of our additional services to really show your competition who’s boss (that’s you btw).
[IMG: Paid Social]
[H3] Performance Creative
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In-house team that captivates and converts audiences.
[IMG: Paid Social]
[H3] Paid Search
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Drive unmatched growth with precision-targeted campaigns.
[IMG: Paid Social]
[H3] Amazon Ads
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Dominate with tailored strategies that skyrocket sales.
[H2] Let’s Talk About Your Goals.
Book a Call
[H2] Bet You We’re
A Perfect Match.
Whether you’re growing your SMB or leading an enterprise, our client stories highlight a spectrum of success. Your brand could be the next success story.
[H3] Small + Midsize Business
[IMG: Paid Social]
[H3] Enterprise Business
[IMG: Paid Social]
[H2] What Growth-Stage Brands Ask Us.
[H4] How do I know if Black Propeller is the right agency for us?
When you book a consultation with us we’ll prepare for the meeting by doing our homework. We’ll research your business, your market, and your competition prior to speaking, so that we can dive in to the good stuff during our conversation. At the end of that consultation we’ll both have a pretty good idea of whether or not we’re the right agency for you.
[H4] Will I have to sign a long-term contract?
We prioritize building lasting partnerships, believing in the value of commitment to achieve the best results. While we encourage longer-term contracts with incentives for those who are ready to dive deep with us, we understand flexibility is key. If you need a month-to-month arrangement, we’re open to discussing how we can make it work.
[H4] Who owns the assets your Performance Creative team develops for us?
Our creative team is our secret weapon. And when you hire us they become your weapon too. While you can take the team with you if you go, you can take everything they create for you. The landing pages, ads, videos – they’re all yours.
[H4] Will I have access to my accounts?
Not only will you have access to them, you will own them. And that includes both the accounts you invite us to, as well as the ones we create for you. It’s your ship, we’re just the captains.
[H4] What is your pricing structure?
We charge a fixed monthly retainer based on your ad spend. We prefer not to charge a percentage of spend like many agencies. Our retainers follow a tiered pricing model where fees are consistent month to month and only change when your ad spend changes significantly.
[H4] What type of reporting do you provide?
All of our clients get a fully customized dashboard with the metrics that matter most to their business. You will have access to this dashboard 24/7 and metrics update every 15 minutes. But reporting is about more than just dashboards, it’s about communication. We meet with our clients on a schedule that meets their needs, usually bi-weekly. During these meetings we’ll put context to the numbers on your dashboard and how they relate to the initiatives we’re working on.
[H4] What size budgets do you work with?
We partner with growth-stage brands investing $10k–$250k/month in paid media who are ready to scale.

[H1] Maximize Impact with
Performance Creative.
Where creativity and KPIs hold hands and skip together. Ready to jump in?
[H2]
Award Winning,
In-House Performance CreativeOur in-house creative team isn’t just good, they’re award-winning good. Their innovative designs and storytelling have consistently been recognized over the years. Let’s craft something award-winning for your brand, too.
[IMG: Performance Creative]
[H2] Advertising Assets
At the heart of digital marketing, compelling creatives drive engagement and conversions. We specialize in crafting high-impact visuals and animations tailored for paid search and social platforms, ensuring your message not only reaches but resonates with your audience.
PMAX (Performance Max) Image Assets
Custom Display Ads
Responsive Display Ads (RDA) Images
Paid Social Image Creatives + Social Carousel Ads
Feed and Story Ad Creative
Short Form + User-Generated Content (UGC) Video Editing
[H2] Landing Pages
Your landing page is where interest turns into action. We design, host, and optimize landing pages that capture attention and convert. With a focus on mobile responsiveness and performance, we ensure your landing pages are effective across all devices.
Design Custom + Mobile Responsive Landing Pages
Landing Page Hosting through Unbounce
A/B Testing + Optimization
Sharing A/B Test Reports with Clients
[H2] Strategy + Consultation
Every brand has a story, and our creative strategy services ensure yours is told in the most compelling way. From website and landing page audits to creative consultations, we work within your brand guidelines to refine your visual narrative and enhance your digital presence.
Website + Landing Page Audits
Creative Consultation + Strategy
Working Within Your Brand Guidelines
Dedicated Designer for Your Account
[H2] Partnership
Our approach to creative services goes beyond just delivering stunning designs. We believe in building partnerships through effective communication and collaboration. With a dedicated designer assigned to your account, we ensure your vision is brought to life, and your goals are met.
Dedicated Designer on Your Account
Continuous Client Communication
Creative Work Aligned with Brand Guidelines
Comprehensive Creative Support Across All Digital Platforms
Access to a Real-Time Creative Feedback Tool
[H2] Performance + Analytics
Understanding the impact of your creative efforts is crucial to refining and optimizing your marketing strategies. Our Creative Performance & Analytics capability offers in-depth analysis and reporting on how your creative content is performing across different platforms. Using that data, we make informed decisions that enhance creative effectiveness and ROI.
Creative Performance Analysis + Reporting
A/B Testing Results + Insights
Landing Page Conversion Metrics
Ad Creative Engagement Rates
Social Media Content Performance Analysis
Tailored Recommendations for Creative Optimization
[H2] Snag Your Free Landing Page Audit.
Yes Please
[H2]
Want More?
Fine, Twist Our Arm.
[H3] No Setup Fees
Kickstart without fees, dive into success from the get-go.
[H3] You Own Everything
Ownership guaranteed, from start to finish.
[H3] Dedicated Team
Personalized team attention, dedicated to your success.
[H2] We Want Results
As Fast As You Do.
[IMG: Performance Creative]
0-3
Months
[H3] Revving Up
Let’s start with a deep dive into research, spotting quick wins and enhancing ads. It’s all systems go after signing.
[IMG: Performance Creative]
4-8
Months
[H3] Hitting Our Stride
Finding our rhythm, fine-tuning campaigns for your best performance. Stability and growth in focus.
9-12
Months
[H3] No Brakes, Just Breakthroughs
No speed limits here. Let’s pushing continuous testing, expansion, and scaling to new heights.
[H1] Explore Our Work.
Browse our portfolio of wins. It’s where data meets daring across various industries and goals. After all, it’s about adaptability and innovation.
[H2] Page Publishing.
[H3] About the Brand
Page Publishing, a U.S.-based book publisher, sought to improve its Google and Microsoft Ads lead generation across multiple regions.
[H3] The Solution
A/B tested landing page form types base on the data, switching from a multistep to an embedded form to increase conversion rates.
[H3] The Challenge
Struggled with low conversion rates and high costs per conversion, particularly on mobile devices.
[H3] Business Impact
Saw a 27% increase in landing page conversions and significant improvements in cost per conversion across campaigns.
[H2] Come On, Take It
To The Next Level.
Bundle one, two, three… five of our additional services to really show your competition who’s boss (that’s you btw).
[IMG: Performance Creative]
[H3] Paid Search
[IMG: right arrow]
Drive unmatched growth with precision-targeted campaigns.
[IMG: Performance Creative]
[H3] Paid Social
[IMG: right arrow]
Build deeper connections and drive engagement with social.
[IMG: Performance Creative]
[H3] Amazon
[IMG: right arrow]
Maximize potential with our expert, customized care.
[H2] Let’s Talk About Your Goals.
Book a Call
[H2] Bet You We’re
A Perfect Match.
Whether you’re growing your SMB or leading an enterprise, our client stories highlight a spectrum of success. Your brand could be the next success story.
[H3] Small + Midsize Business
[IMG: Performance Creative]
[H3] Enterprise Business
[IMG: Performance Creative]
[H2] What Growth-Stage Brands Ask Us.
[H4] How do I know if Black Propeller is the right agency for us?
When you book a consultation with us we’ll prepare for the meeting by doing our homework. We’ll research your business, your market, and your competition prior to speaking, so that we can dive in to the good stuff during our conversation. At the end of that consultation we’ll both have a pretty good idea of whether or not we’re the right agency for you.
[H4] Will I have to sign a long-term contract?
We prioritize building lasting partnerships, believing in the value of commitment to achieve the best results. While we encourage longer-term contracts with incentives for those who are ready to dive deep with us, we understand flexibility is key. If you need a month-to-month arrangement, we’re open to discussing how we can make it work.
[H4] Who owns the assets your Performance Creative team develops for us?
Our creative team is our secret weapon. And when you hire us they become your weapon too. While you can take the team with you if you go, you can take everything they create for you. The landing pages, ads, videos – they’re all yours.
[H4] Will I have access to my accounts?
Not only will you have access to them, you will own them. And that includes both the accounts you invite us to, as well as the ones we create for you. It’s your ship, we’re just the captains.
[H4] What is your pricing structure?
We charge a fixed monthly retainer based on your ad spend. We prefer not to charge a percentage of spend like many agencies. Our retainers follow a tiered pricing model where fees are consistent month to month and only change when your ad spend changes significantly.
[H4] What type of reporting do you provide?
All of our clients get a fully customized dashboard with the metrics that matter most to their business. You will have access to this dashboard 24/7 and metrics update every 15 minutes. But reporting is about more than just dashboards, it’s about communication. We meet with our clients on a schedule that meets their needs, usually bi-weekly. During these meetings we’ll put context to the numbers on your dashboard and how they relate to the initiatives we’re working on.
[H4] What size budgets do you work with?
We partner with growth-stage brands investing $10k–$250k/month in paid media who are ready to scale.

[H1]
With SEO, Hide
And Seek Is Over.It’s your turn to be found, over and over and over.
[H2] SEO Experts
SEO today is about more than rankings. It is about making your business discoverable in both search engines and AI platforms that deliver direct answers to customers. Our strategies are designed to connect your brand with people searching for what you offer, whether they are scrolling through Google or asking AI systems like ChatGPT and Google’s AI Overviews.
[H2] Technical SEO
You want search engines to be able to explore your website without any hiccups, so making sure it’s error-free is key. Think of it like tidying up your room before guests come over – you want everything neat and in its place.
Technical SEO
Website Performance
Mobile Friendliness
Structured Data
XML Sitemap
URL Structure
Canonical Tags
Redirects
Website Architecture
Navigation
[H2] Keyword Research
Your dedicated SEO specialist will dive into the keywords your website is currently ranking for. They’ll then go the extra mile by conducting additional keyword research to come up with a list that fits your website like a glove and aligns perfectly with the competitive landscape.
Identifying Seed Keywords
Competitor Analysis
SERP Analysis
Analyzing Search Intent
Long-Tail Keyword Analysis
Keyword Difficulty Analysis
Search Volume Analysis
Trend Analysis
[H2] On-Page SEO
Our on-page SEO experts are the real deal! They don’t mess around when it comes to publishing unique, value-rich content that’s gonna make your website pop. From tweaking those titles and headlines to using high-res images that’ll catch everyone’s eye, they’ve got you covered.
On-Page SEO
Title Tags
Meta Descriptions
Header Tags
Quality Content
Keyword Optimization
Image Optimization
Internal Linking
[H2] Content Marketing
Great content now has to do more than grab attention. It has to be written so both people and AI platforms recognize its value. From headlines that spark clicks to clear, structured paragraphs that AI can pull into answers, every detail matters. Our process ensures your content connects with readers, ranks in search, and surfaces inside AI-driven results where customers are looking for answers.
Content Marketing
Research
Planning
Proofreading
Optimizing for AI and Search
Publishing
Promoting
Monitoring AI and User Engagement
[H2] Off-Page SEO
Off-page optimization is like the secret sauce for your website – it’s crucial for boosting your brand’s credibility and getting more eyeballs on your online content. When you’re out there in the digital world, off-page optimization is all about building relationships with other websites through backlinks, social media shares, and mentions.
Off-Page SEO
Backlinks
Social Signals
Brand Mentions
Guest Blogging
Local Citations
Customer Reviews
Content Marketing
[H2] Reporting
We believe reporting should be clear, simple, and useful. Our dashboards give you a full view of performance, from traffic and conversions to technical health and competitor insights. And because search is shifting toward AI platforms like Google’s AI Overviews and ChatGPT, we also track how your business is showing up inside AI-generated results. No smoke and mirrors, just straightforward reporting that keeps you confident in where you stand today and where you are headed next.
Traffic Analysis
User Engagement Metrics
Conversion Tracking
Backlink Analysis
Page Speed Insights
Technical SEO Health
Content Performance
Goals and Objectives
Actionable Insights + Recs
Competitor Performance Analysis
AI Search Visibility Tracking
[H2] Get A Free Website Audit.
Book A Call
[H2]
Want More?
Fine, Twist Our Arm.
[H3] No Setup Fees
Kick off your growth today with no upfront fees.
[H3] You Own Everything
Every step, every asset, completely under your control.
[H3] Dedicated Team
A dedicated team focused entirely on your success.
[H2] We Want Results
As Fast As You Do.
[IMG: SEO]
0-3
Months
[H3] Gearing Up
We kick things off with in-depth research, spotting quick wins, and optimizing your site.
[IMG: SEO]
4-8
Months
[H3] Gaining Momentum
Optimizing every step, keeping your site’s performance and long-term growth front and center.
9-12
Months
[H3] Endless Possibilities
Pushing boundaries with ongoing optimization and scaling for maximum results.
[H1] Explore Our Work.
Browse our portfolio of wins. It’s where data meets daring across various industries and goals. After all, it’s about adaptability and innovation.
[H2] NRG Clean Power.
[H3] About the Brand
NRG Clean Power excels in LA solar, leveraging California credits and Google campaigns.
[H3] The Solution
Optimized Performance Max with first-party CRM data and targeted Google’s solar-interested segments.
[H3] The Challenge
With tough competition, they needed cost-effective leads with a $2,500 target cost per closed deal.
[H3] Business Impact
Performance Max strategy: 309% lead surge, $147,822 revenue, 9.87x ROAS in 60 days.
[IMG: SEO]
“Across the board, all of our campaigns have higher click-through rates and conversions than we have ever had. Their attention to detail has allowed us to hit our highest revenue goal to date.”
Oren Schott
NRG Clean Power CEO
[H2] Come On, Take It
To The Next Level.
Stack our services your way and let your business be the benchmark others wish they could reach.
[IMG: SEO]
[H3] Paid Search
[IMG: right arrow]
Elevate your online presence with cutting-edge techniques.
[IMG: SEO]
[H3] Paid Social
[IMG: right arrow]
Build deeper connections and drive engagement with social.
[IMG: SEO]
[H3] Performance Creative
[IMG: right arrow]
Our in-house creative team isn’t just good, they’re award-winning good.
[H2] Let’s Talk About Your Goals.
Book a Call
[H2] Bet You We’re
A Perfect Match.
Whether you’re growing your SMB or leading an enterprise, our client stories highlight a spectrum of success. Your brand could be the next success story.
[H3] Small + Midsize Business
[IMG: SEO]
[H3] Enterprise Business
[IMG: SEO]

[H1]
Meet The Folks
Who Make It Happen.With our expertise, you are next in line for an extraordinary success story. Meet the folks who work relentlessly to make sure you succeed.
[IMG: Team]
[H3] Brendan McKernan
Head of Paid Media
[IMG: Team]
[H4] Brendan McKernan
Head of Paid Media
Brendan loves data – whether its analyzing a client’s digital performance or running numbers on who to start in fantasy football. When he isn’t knee deep in numbers he can be found searching for the next craft beer to enjoy or cheering on the Baltimore Os or Washington Football Team.
[IMG: Team]
[H3] Elijah Perry
Head of Client Services
[IMG: Team]
[H4] Elijah Perry
Head of Client Services
Elijah brings 14 years of relationship-building and strategic problem-solving to his role leading Client Services. He’s fueled by tough challenges, tight-knit teams, and work that makes an impact. Naturally curious and endlessly personable, he’s always looking for the next way to help people and brands grow.
[IMG: Team]
[H3] Annie Yeager
Director, Client Growth
[IMG: Team]
[H4] Annie Yeager
Director, Client Growth
Annie is the glue at Black Propeller, but we don’t tell her that. Glue is a sensitive topic for her. See, Annie loves horses, a lot. And they love her too. Especially Serene Harbor, who made her a famous Steeplechase Jockey. Unfortunately, Annie’s horse racing skills don’t really translate to most other sports, like ping pong. She’s awful at that.
[IMG: Team]
[H3] Delaney Newhart
Director, Strategy
[IMG: Team]
[H4] Delaney Newhart
Director, Strategy
Being immersed in the internet from a young age could have ended very badly for Delaney, but fortunately she just really enjoyed watching brands come to life online through their websites, social presence, and advertising. And while she could have never predicted the multi-billion dollar future of digital advertising, she’s thrilled she never lost sight of her passion for discovering new audiences online and finding creative ways to connect with them. Or at least that’s what we hear. She’s not writing this in the third person or anything…that would be weird.
When she’s not writing bios, she can be found exploring Chicago, camera in hand.
[IMG: Team]
[H3] Mary Morris
Account Executive
[IMG: Team]
[H4] Mary Morris
Account Executive
Mary’s pride and joy is her dog, Fred. He might be cross-eyed and scared of balloons, but she loves him just the same. She recently moved to Maryland and is already obsessed with crab dip. When she’s not crossing items off of her to-do list, she is staying up to date on the latest Tik Tok trends, and researching new marketing tactics.
[IMG: Team]
[H3] Bev Bankert
Associate Director, Paid Search
[IMG: Team]
[H4] Bev Bankert
Associate Director, Paid Search
Bev brings a decade of digital marketing experience driving high-performance strategies that not only meet but exceed client expectations. From crafting captivating campaigns to mastering the ever-changing paid search landscape she’s honed her skills to deliver results that truly matter. When she’s not strategizing for clients, you can find her exploring the streets of Europe, training her high energy border collie or channeling her love of fashion into a hobby resale business blending her analytical skills and love for style, in a mix of entrepreneurship and fashion.
[IMG: Team]
[H3] Jessica Bratton
Senior Account Manager
[IMG: Team]
[H4] Jessica Bratton
Senior Account Manager
Jess is a Harford County native, that clearly doesn’t get out much. When she does, she enjoys glamping with her husband but only if cornhole is involved. On the weekends you can find Jess bartending at the local brewery or hanging out with her cats. Crazy cat lady, or just crazy?
[IMG: Team]
[H3] Paige Aldave
Account Manager
[IMG: Team]
[H4] Paige Aldave
Account Manager
Ravens fan and ex-D1 lacrosse player, Paige’s Baltimore roots run deep. Paige loves running and Mexican food. On summer weekends, you’ll likely find her at the beach hanging out with her two sisters, Maddy and Andie.
[IMG: Team]
[H3] Tina Lopez
Account Manager
[IMG: Team]
[H4] Tina Lopez
Account Manager
Kristina comes from a Communications and Paid Search background with a passion to learn all there is to offer about Paid Media and the ins-and-outs of the industry. When she’s not at work you can find her anywhere but home– whether it’s kayaking around HarCo, going to an Orioles game, or finding the nearest concert, you’re bound to see her around.
[IMG: Team]
[H3] Emily Hlavac
Director, Paid Social
[IMG: Team]
[H4] Emily Hlavac
Director, Paid Social
Emily loves social media advertising, but loves the Chesapeake Bay more. Although she spends most weekends in the crab capital of the world, she claims to have never tried seafood. Instead, she’ll ask any restaurant if they have buffalo chicken wraps. Maybe that’s weird, or maybe buffalo chicken wraps are just that good.
[IMG: Team]
[H3] Connor Owen
Senior Paid Social Manager
[IMG: Team]
[H4] Connor Owen
Senior Paid Social Manager
Connor blends six years of paid social expertise with a passion for efficiency, automation, and data visualization. He’s a big believer that the best results come from a mix of elbow grease, automation, and deep analysis. A lover of the outdoors and some good competition, Connor spends his weekends biking, skiing, or playing in a variety of rec sports leagues with his friends.
[IMG: Team]
[H3] De’Laija Napier
Paid Social Manager
[IMG: Team]
[H4] De’Laija Napier
Account Manager
De’Laija is a digital marketing strategist with a strong foundation in social media, paid advertising, and performance-driven storytelling. With several years of experience across industries including consumer goods, hospitality, nonprofit arts, professional services, and local businesses, she brings a well-rounded perspective on how brands grow, connect, and convert in today’s digital landscape. She is known for bringing clarity to complex marketing challenges and helping brands refine their voice, strengthen their positioning, and create more intentional customer experiences. She is excited to bring her strategic mindset and hands-on experience into a collaborative team environment where she can continue to grow while contributing meaningful impact. Outside of work, De’Laija enjoys live music, supporting creative projects, and spending time with her sister and her dog.
[IMG: Team]
[H3] Bill Barbre
Director, SEO
[IMG: Team]
[H4] Bill Barbre
Director, SEO
Bill is an SEO leader with 25 years of experience driving organic growth and search visibility in competitive markets. He builds and scales SEO strategies, from technical optimization and content to analytics and automation, turning business goals into measurable results.
[IMG: Team]
[H3] Ryan Gurian
SEO Manager
[IMG: Team]
[H4] Ryan Gurian
SEO Manager
Ryan has been diving into the world of digital marketing since 2016, mastering SEO along the way. He’s helped everyone from e-commerce brands to home service providers grow their online presence, always with a data-driven strategy and a dash of curiosity. When he’s not optimizing search rankings, Ryan’s fine-tuning lead gen, A/B testing, and CRO to make sure every marketing move packs a punch. Results? Always. Boring strategies? Never.
[IMG: Team]
[H3] Hannah Johnston
Director, Creative
[IMG: Team]
[H4] Hannah Johnston
Director, Creative
Hannah creates seamless user journeys at Black Propeller, driven by performance creative. When she’s not optimizing click-through rates, she’s out on the trails, working on her thru-hike rate. Whether online or outdoors, she’s always on the hunt for the perfect route.
[IMG: Team]
[H3] Kyle Wedemeyer
Creative Strategist
[IMG: Team]
[H4] Kyle Wedemeyer
Creative Strategist
Kyle brings a balance of creativity, problem-solving, and unnecessary memes to the performance creative team. When he’s not crafting up landing pages or ads, he’s likely found curating the perfect Spotify playlist or battling it out in a complex board game you’ve never heard of. Outside of work he loves trying new breakfast spots, playing pickup volleyball, and praying on the Yankee’s downfall (Go O’s).
[IMG: Team]
[H3] Katie McHale
Creative Strategist
[IMG: Team]
[H4] Katie McHale
Creative Strategist
Katie loves all things creative!! If she’s not designing, you can find her taking photos, journaling, or geeking out over random art history facts. The only thing she loves more than design is her family and friends (that includes all of her pets). She enjoys traveling all around the US and Scotland to visit those she loves!
[IMG: Team]
[H3] Sonal Rivonkar
Associate Director, Global Resources
[IMG: Team]
[H4] Sonal Rivonkar
Associate Director, Global Resources
Sonal helps our global team run smarter, faster, and more efficiently, powered by her background in performance marketing and behavioral analytics. She’s led teams, shaped strategy and sparked innovation that unlocks new opportunities. Off the clock, she’s still refining anything she can get her hands on: systems, processes, even her weekend plans.
[IMG: Team]
[H3] Leah Forest
Operations Manager
[IMG: Team]
[H4] Leah Forest
Operations Manager
Managing life with two little boys at home has prepared Leah for her role as “Office Mom.” When she’s not organizing and keeping up with demands, she’s either watching Netflix or eating pasta. But probably both. While she’s 99% Greek, the 1% of her that is Italian is her appetite. Seriously, pasta is all she eats.
[IMG: Team]
[H3] Erica Parker
Project Manager
[IMG: Team]
[H4] Erica Parker
Project Manager
Erica keeps everything (and everyone) moving in the right direction. As our Project Manager, she ensures timelines stay on track, budgets stay in check, and no detail slips through the cracks. Known for her thoughtful icebreaker questions and calm, steady presence, she brings a sense of clarity and ease to every project she touches.