Training Example: ActiveCampaign – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Cut 13 hours of marketing busywork each week¹ with autonomous marketing.
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[H2] Automate strategy, not just tasks. Become unstoppable.
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[H2] Automate every marketing channel
[H3] Personalized email marketing
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[H3] 1,000+ app integrations
Connect your entire marketing stack. From CRM to ecommerce, social media to analytics—autonomous marketing works with the tools you already use.
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[H2] Helping thousands of teams punch above their weight
I felt overwhelmed, but with the AI tools, that hesitant feeling completely went away.
ActiveCampaign has done such a good job of putting the right AI tools in front of us—things that we actually want and need.
ActiveCampaign’s AI tools have taken the guesswork out of email marketing. Now we don’t need external help, and we get better results.
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Between two emails we did over $76,000 in revenue, largely thanks to ActiveCampaign forms, tagging, and automation.
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[H1] Privacy Policy
Last Updated: October 6, 2025ActiveCampaign, LLC (“ActiveCampaign”) provides a marketing platform that allows clients to reach their customers, to understand how their customers interact with those communications and other content, and to customize marketing based on their customers’ interests. This Privacy Policy explains how ActiveCampaign, and its related bodies corporate (including AC PM LLC, ActiveCampaign Australia Pty Limited, ActiveCampaign Ireland Limited, ActiveCampaign Brasil LTDA, and ActiveCampaign Costa Rica S.R.L.), collect, use and disclose information from job applicants, website visitors, and our current and prospective clients(“clients” or “you”) when you use our services. These services include, as applicable, ActiveCampaign’s websites, platform, mobile application and other online products and services, as well as the Postmark and DMARC Digests websites, web applications and services owned and operated by AC PM LLC (collectively, the “Services”).This Privacy Policy does not apply where we process personal information as a data processor or service provider on behalf of our clients. Therefore, this Privacy Policy does not apply to the information, such as email addresses, that our clients import into our Services regarding their customers or business contacts (“Contact Data”) or to the end users, customers, or business contacts to whom that Contact Data may belong. When we act as a data processor or service provider, the privacy policy of our clients who use our Services applies instead of this Privacy Policy, and our processing of Contact Data is governed by our agreements with our clients.We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.
[H2] Collection of Information
The types of personal information that we collect will depend on the nature of your dealings with us.
[H6] Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you create an account, participate in any interactive features of the Services, engage with a chatbot on our website, fill out a form, make a purchase, participate in a contest or promotion, communicate with us via third party social media sites, interact with a message board, apply for a job, request customer support, use our platform or otherwise communicate with us. The types of information we may collect include: (1) identifiers, such as your full name, phone number, email address, postal mail address, unique personal identifier, online identifier, internet protocol address, (2) commercial information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, (3) professional or employment-related information such as company name, company payment information, and business contact information (e.g., business phone number, address, or email); and (4) any other information you choose to provide (e.g. engaging with a chatbot is completely voluntary and you alone decide what personal information you disclose about yourself in the chat).
[H6] Information About Your Use of the Services
Usage InformationWe collect information about your use of the Services, such as the ways in which you use our platform, the way you respond to us when we send you emails or communications or your preferences when you interact with our Services.Information We Collect Automatically When You Use the ServicesWhen you access or use our Services, we automatically collect information about you, including:Log Information: We log information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address, your general location and the page you visited before navigating to our Services.Transactional Information: When you make a purchase, we collect information about the transaction, such as purchase details, purchase price, and date and location of the transaction. We or a designated third party may collect payment and credit card information when you subscribe to our paid Services or purchase additional services.Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers and mobile network information.Information Collected by Cookies and Other Tracking Technologies: We and our service providers use various technologies to collect information, including cookies, web beacons and session replay. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. Session replay provides the ability to replay a visitor’s interaction with our Services, such as mouse movements, clicks and page visits, in helping us to better understand your experience and may employ cookies and similar technologies. For more information about cookies, and how to disable them, please see “Your Choices” below or visit the applicable Cookie Policy located at https://www.activecampaign.com/legal/cookie-policy for ActiveCampaign services and https://postmarkapp.com/cookie-policy for Postmark and DMARC Digests services.
[H6] Information We Derive
We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your location based on your IP address. We may also infer information about your email and contact preferences based on how you respond to our communications with you, what information you find helpful, and what type of communication language most resonates with you.
[H6] Information We Collect From Other Sources
We may also obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including but not limited to social media sites, credit bureaus, data enrichment providers, fraud prevention vendors and partners, and publicly available sources. Additionally, if you create or log into your account through a third-party site, we may have access to certain information from that site, which could include information such as your name, account information, and other information you make available, in accordance with the authorization procedures determined by such third-party site.
[H6] Integrations with Other Services
You may have the option of integrating our Services with other services, technologies or platforms on your desktop, permitted websites and/or your mobile phone. For example, we may offer you widgets that have countdowns to various launches as well as the opportunity to connect the Services with other third-party services that you use in your business. These integrations may require you to input information about you or result in the disclosure of information about you from the Services to a third party, or cause the Services to receive information about you from a third party with whom you instruct us to integrate. These integrations may (i) check for updates automatically and transmit your information to their server and/or engine; (ii) send information entered into or accessed by the technology to its server and/or engine; (iii) be visible to the public if embedded on publicly available webpages (such as social networking webpages); or (iv) transmit information about you to or from the Services, depending on the policies of that website. Please note that when you enable an integration between the Services and a third party, any information about you that is transmitted to a third party will be subject to the policies and procedures of that third party and not of ActiveCampaign.
[H6] Connecting Your Email Account
Should you choose to connect your email account to our platform, you will be using a set of features built using technology from Nylas, Inc. By signing up or using the Nylas application, you understand and agree that Nylas, Inc. and its affiliates who provide Nylas (“Nylas”), will have access to your information and will be permitted to use that information for specific, limited purposes to provide the Services to you, in accordance with our agreement with Nylas.  This integration is a completely optional service and is not required to use our platform.Google OAuth:You have the option of integrating aspects of your Google email metadata with your account through our integration with Nylas. We will ask for your consent to connect your Google account to your ActiveCampaign account. This step is optional but can very valuable in helping you to make the best use of our platform by tracking your interactions with your leads and customers.When you connect your Google account with the ActiveCampaign platform through Nylas, we will have access to certain information such as the email meta headers (sender, recipient, and date), the email message body and subject line (“Google Data”).We only process Google Data you make available to us through this integration in order to provide the Service to you and to improve the Services, consistent with Google’s Limited Use Requirements. We do not independently access the Google Data ourselves unless we first obtain your consent to view the Google Data (e.g., to provide you with tech support), we need to do so for internal security purposes, to comply with applicable law, or where the data is fully aggregated and anonymized for internal use purposes and cannot be used to identify you or your email recipients.In addition, we will only transfer the Google Data to others if necessary to provide or improve user-facing features that are prominent in the Services, to comply with applicable laws, or as part of a merger, acquisition, or sale of assets. We also do not use Google Data for advertising purposes.At any time, you can disconnect your Google account and delete this data in your account or by reaching out to privacy@activecampaign.com and requesting that it be deleted.
[H2] Use of Information
We use the information we collect to provide, maintain and improve our Services, such as to administer your account and to provide you with insights to help you optimize your use of our platform.We may also use the information we collect to:Provide and deliver the products and services you request, process transactions and send you transaction-related information, including confirmations and invoices;Send you technical notices, updates, security alerts and support and administrative messages;Respond to your comments, questions and requests and provide customer service (this may include the use of chatbots and please note that your queries and responses to these chatbots may be transcribed and retained);Communicate with you about products, services, offers, promotions, rewards and events offered by ActiveCampaign and others, and provide news and information we think will be of interest to you;Monitor and analyze trends, usage and activities in connection with our Services;Audit related to a current interaction with the consumer and concurrent transactions, including but not limited to, counting ad impressions of unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity;Debug to identify and repair errors impairing existing intended functionality;Undertake internal research for technical development and demonstration;Undertake activities to verify or maintain the quality or safety of a service owned, manufactured for, or controlled by ActiveCampaign, and to improve, upgrade, or enhance the service owned, manufactured for, or controlled by ActiveCampaign;Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of ActiveCampaign and others;Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards; andComply with our legal and financial obligations.
[H2] Disclosure of Information
We often need to engage other companies and individuals to help us operate and provide the Services. This includes our related bodies corporate, vendors and service providers (such as learning management platforms, customer service support, analytics and security providers) who have only limited access to information about you, may use such information only to perform these tasks on our behalf, and are obligated to us not to disclose or use information about you for other purposes.We will not disclose information about you except in the following circumstances or as otherwise described in this Privacy Policy:With related bodies corporate, vendors, consultants and service providers who need access to such information to carry out work on our behalf, such as companies that assist us with web hosting, payment processing, fraud detection and prevention, customer service support providers and chatbot providers;If you post content in a public area of our Services, we disclose this information publicly on our Services;If you choose to use integrations we offer on our Services or to otherwise integrate third party products with our Services, such as connecting your email account to our platform or integrating an ecommerce account with our Services, we may disclose certain information to the integration partners or as directed by you through the integration you enable (See our “Integrations with Other Services” section for more information);With approved ActiveCampaign partners to provide the Services, customer support, and additional onboarding, implementation and consulting services to you in your local language;In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation (including lawful requests by public authorities to meet national security or law enforcement requirements);If we believe your actions are inconsistent with the spirit or language of our user agreements or policies,

[H1] Autonomous marketing lets you break through the busywork
Active Intelligence is the AI layer built across every part of ActiveCampaign, turning your goals into campaigns, your data into decisions, and your time into strategy.
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[H2]
8x
faster to build your first campaign from scratch
10
hours saved each week
150M
+monthly automated campaigns
83
%see ROI within a year
[H2] Watch Active Intelligence create your entire campaign from one prompt
A prompt box shows email creation being powered within the ActiveCampaign platform by a user typing into the prompt box.
[H2] Active Intelligence makes your marketing better, faster, and more autonomous
Better
[H2] 30% more clicks
AI suggests the right segments and predicts the best send time for every contact.Faster
[H2] 10 hours saved per week
One prompt builds the whole campaign.More Autonomous
[H2] Proactive insights & suggestions
Active Intelligence tells you what to do next. You decide whether to act on it.
[H2] Use ActiveCampaign from inside Claude and ChatGPT
[H3] Connect Claude to ActiveCampaign
Effortlessly connect Claude to ActiveCampaign–no coding or developer skills required.
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[H3] Connect ChatGPT to ActiveCampaign
See how easy it is to connect ChatGPT to ActiveCampaign. No developer skills required.
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[H2] AI that works across all of your marketing
[H3] Active Intelligence Insights
Parrish Law saved 2.5+ hours per week with prompt-based reporting.
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[H3] AI Campaign Builder
Frank and Sherri cut email creation time to minutes.
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[H3] AI Brand Kit
YMCA of Alexandria saves 10+ hours a week with AI Brand Kit.
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[H3] AI Content Generation
Spark Joy New York sends 3x the email campaigns with AI content generation.
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[H3] AI-Suggested Segments
UBITS went from 2.92% to 10.8% click-through rates with AI segmentation.
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[H3] Predictive Sending
17% higher click-through rates with timed messages.
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[H3] Custom Instructions
Give Active Intelligence the context and it improves all your marketing.
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[H3] Business Goals
Make one-prompt campaigns to meet your targets.
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[H2] Frequently asked questions
[H3] What is autonomous marketing?
Autonomous marketing goes beyond automation to provide intelligent guidance and execution. While marketing automation follows pre-set rules, autonomous marketing uses AI to make strategic decisions, optimize campaigns in real-time, and show you the next best action to take. It’s like having a marketing team that thinks, learns, and adapts to help you achieve your goals.
[H3] What is Active Intelligence?
Active Intelligence is the AI engine that powers ActiveCampaign’s autonomous marketing platform. It analyzes billions of data points from customer interactions to provide strategic recommendations, predict what will work best for your audience, and guide your marketing decisions. Think of it as your AI-powered marketing strategist that never stops learning and optimizing.
[H3] Do you share my data with other customers?
No, we never share your customer data with other users. Your data remains completely private and secure. While Active Intelligence learns from aggregated patterns across our platform to improve recommendations, your specific customer information and campaigns are never shared with anyone else.
[H3] How is Active Intelligence different from other AI tools?
Active Intelligence is built specifically for marketing and trained on billions of real customer interactions across email, SMS, WhatsApp, and more. Unlike generic AI tools, it understands marketing context, knows what drives results, and provides actionable recommendations tailored to your business goals. It’s integrated into every part of your marketing workflow, not just a separate tool.
[H3] What are AI agents?
AI agents are specialized AI assistants that handle specific marketing tasks for you. Each agent is designed for a particular function—like creating email content, optimizing send times, or analyzing campaign performance. They work together under Active Intelligence’s guidance to execute your marketing strategy while you focus on big-picture goals.
[H3] Is there a steep learning curve to getting started with Active Intelligence, or can beginners use it easily?
Active Intelligence is designed to be approachable for beginners and experts alike, with a user-friendly interface and conversational prompts that make setup simple. Most users can launch sophisticated campaigns in just a few clicks, and the platform grows with you as your needs become more advanced.
[H3] How does Active Intelligence simplify campaign setup for users who aren’t tech experts?
Active Intelligence lets you describe your goals in plain language, then automatically builds campaigns, automations, and segments for you—no technical skills required. Prebuilt templates, AI agents, and guided workflows make it easy to get started, even if you’re new to marketing automation.
[H3] What is the Model Context Protocol (MCP) and how does it connect my favorite AI tools with ActiveCampaign?
The Model Context Protocol (MCP) is a secure integration layer that connects leading AI tools—like Claude, ChatGPT, and others—directly to your ActiveCampaign account. With MCP, you can use prompts in your favorite AI platforms to update contacts, pull campaign stats, trigger automations, and manage marketing tasks in real time, all without switching between systems. This seamless connection empowers you to act on insights instantly and bring autonomous marketing into your existing AI workflows.
[H3] How can I create and deploy custom AI agents tailored to my business needs within ActiveCampaign?
ActiveCampaign allows you to leverage and customize a suite of AI agents for tasks like content creation, segmentation, and automation, all tailored to your unique business context. You can assign tasks to these agents using everyday language, refine their output based on your feedback, and integrate them with your existing workflows—enabling you to scale your expertise and deliver personalized marketing at scale with minimal manual setup.
[H3] What AI-powered automation features are available in ActiveCampaign for building cross-channel marketing journeys?
ActiveCampaign offers AI-powered features such as the AI Campaign Builder, Predictive Sending, AI-Suggested Automations, and Dynamic Content, all designed to automate and optimize cross-channel journeys across email, SMS, WhatsApp, and more. These tools coordinate messaging, personalize content, and optimize timing for each contact, allowing you to launch sophisticated, multi-channel campaigns with just a few clicks.Start today
[H2] Your first campaign could be done in the next 18 minutes.
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[H1] Built to drive real results.
The proof is in the performance.See what’s possible with ActiveCampaign.
13+Hours saved each week with autonomous marketing
77%Better lead generation with Active Intelligence
88%Say ActiveCampaign delivers value faster than competitors
3xFaster campaign creation with ActiveCampaign’s AI agents