Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims:
we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags:
guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns:
homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations:
named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…
Cian Murphy Digital
(https://cianmurphy.ie) 📸 Data Snapshot: May 16, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Digital Marketing Agency Dublin – Cian Murphy Digital (https://cianmurphy.ie)
Title
Digital Marketing Agency Dublin – Cian Murphy Digital
Meta
Cian Murphy Digital is a boutique digital marketing agency practice that advices in all areas of the digital marketing mix. We love to talk digital, get in touch.
H1 Our Digital Marketing Agency will help you grow your Traffic, Sales, and Revenue.
H2 Some Cian Murphy Digital Features & Guest Lectures
H2 Hear from People I’ve Helped with Digital Marketing
H2 Learn about Digital Marketing
H2 Why Choose us as Your Digital Marketing Agency Partner?
H2 How Can My Agency Help?
H2 Some Recent Blog Posts from Cian
H2 Do You Need Help with Digital Marketing?
H3 What is Digital Marketing?
H3 What services do digital marketing agencies provide?
H3 What is the difference between SEO and PPC?
H3 When should I work with a digital marketing agency?
H3 Do I need to be on every social media platform?
H3 How does Local SEO work for small businesses?
H3 What does a digital marketing agency do?
H3 How long does it take to see results?
H3 How much should I spend on digital marketing?
H3 What kind of reporting should a digital marketing agency give?
H3 My website traffic is high, but no one is buying. Can you help?
H3 Why choose Cian Murphy Digital over a large marketing firm?
H4 We help you find more customers and help customers find you.
H4 Get in contact today.
HEADER_HEADING_REPEATED_BODY Book Now – Cian Murphy (https://cianmurphy.ie/contact-us/)
Title
Book Now – Cian Murphy
H2 Digital Expertise & Advice Tailored to You!
H2 Start Here
H2 Contact us to get started.
H2 Do You Need Help with Digital Marketing?
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER SEO Consultant – Gain More Organic Traffic in 2026 (https://cianmurphy.ie/services/seo/)
Title
SEO Consultant – Gain More Organic Traffic in 2026
Meta
My SEO consultant services can help you gain relevant, converting organic web traffic. Let's grow your organic strategy together in 2026.
H2 SEO Consultant – Gain More Organic Traffic in 2026
H2 Some Cian Murphy Digital Features & Guest Lectures
H2 Do You Need Help with Digital Marketing?
H3 Why a Business Needs an SEO Consultant?
H3 How can my SEO Consultancy Help Your Business?
H3 What Does SEO Stand for?
H3 What Tools do you SEO’s use to Analyse Performance?
H3 What are the Key Components to SEO a consultant should discuss?
H3 How Much Do SEO Consultant Make?
H3 How can I make a Start in SEO?
H3 Quick SEO Consultant FAQ’s
HEADING_REPEATED_BODY What is a Fan-Out Query in SEO? (https://cianmurphy.ie/what-is-a-fan-out-query-in-seo/)
Title
What is a Fan-Out Query in SEO?
Meta
The fan-out query method is something I’ve been using for years even though I would have just called it related searches. “Fanning out" is a search term is a proven strategy
H2 What is a Fan-Out Query in SEO?
H2 Step 1 – Choose your main keyword
H2 Step 2 – Find different search goals
H2 Step 3 – Link your pages together
H2 Step 4 – Use more than just text
H2 Why this strategy works
H2 Do You Need Help with Digital Marketing?
H4 Table of Contents
HEADING_REPEATED_BODY Local SEO Services: Learn How to Get Local Organic Traffic 2026 (https://cianmurphy.ie/local-seo/)
Title
Local SEO Services: Learn How to Get Local Organic Traffic 2026
Meta
I've developed this guide to help Irish companies with their local SEO initiatives. You need to appear in local search results to get new customers.
H2 Local SEO Ireland: Gain Local Organic Traffic
H2 What is Local SEO?
H2 Is Local SEO Important for an Irish Business?
H2 How Can I improve my Local SEO results?
H2 Getting Local Inbound Links in Ireland
H2 Citations in Local SEO: What You Need to Know
H2 They’re Tough to Get But Necessary
H2 Do You Need Help with Digital Marketing?
H3 Local Business Directories
H3 Local Citations
H3 Number of Reviews
H3 Keywords and Content In Reviews
H3 Positive & Negative Reviews
H3 Local Focused Web Pages & Landing Pages
H3 Schema Mark Up for Local SEO
H3 Why Citations Are a Big Deal
H3 Structured vs. Unstructured Citations
H3 How I Build Citations for My Client
H4 Table of Contents
HEADING_REPEATED_BODY Fractional SEO in Ireland – Cian Murphy (https://cianmurphy.ie/fractional-seo-in-ireland/)
Title
Fractional SEO in Ireland – Cian Murphy
Meta
Fractional SEO is a flexible, part-time service where businesses get the expertise of an SEO specialist without the need for a full-time hire. It’s designed for companies that need SEO guidance
H2 Fractional SEO in Ireland
H2 What are the benefits of fractional SEO services?
H2 Do You Need Help with Digital Marketing?
H3 What Is Fractional SEO?
H3 What Are the Benefits of Fractional SEO Services?
H3 How Much Does a Fractional SEO Cost?
H3 An Example of Fractional SEO in Action
H3 Why Hire a Fractional SEO Over a Full-Time Specialist?
H3 Ready to Take Your SEO to the Next Level?
H4 Table of Contents
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://cianmurphy.ie) Digital Marketing Agency Dublin – Cian Murphy Digital
[H1] Our Digital Marketing Agency will help you grow your Traffic, Sales, and Revenue. [H4] We help you find more customers and help customers find you. Book a Consultation Today [IMG: cian murphy digital marketing agency] [IMG: cian murphy top features] [H2] Some Cian Murphy Digital Features & Guest Lectures [H2] Hear from People I’ve Helped with Digital Marketing [IMG: Seán M.] Seán M.17:35 27 Jun 25I have worked on many projects over the past 12 years with Cian. Both small and big from large website cleanups/optimisation to building new websites from scratch and working to make them grow.As someone with a lot of experience in the SEO industry myself I can wholeheartedly recommend Cian, his extensive knowledge, patience and attention to detail make working through a project with him very easy. From developing the strategy to ongoing optimisation right through to seeing large scale growth.I have recommended multiple people to Cian over the years for SEO, Paid Media and Social Media help and I have only ever heard positive feedback from them also. [IMG: Ryan F.] Ryan F.09:02 25 Jun 25Cian provided outstanding SEO training. We were thoroughly impressed by his expertise, transparency, and attention to detail throughout the entire process. Couldn’t recommend more! [IMG: Denis R.] Denis R.11:16 22 May 25Organised for the wider team to join a SEO Training sow e could look to improve the SEO of our websites / use of Google Ad Word campaigns across our portfolio of courses.Cian provided a masterclass in SEO which felt so linked to our company needs. The interactive course highlighted many facets of digital marketing that we have not yet embarked upon in an understandable and digestible manner.The team had many takeways from the day and we’re now beginning to action many of Cian’s fantastic recommendations and methodologies! [IMG: Emma R.] Emma R.12:55 06 Jan 25I had the pleasure of working with Cian on improving the SEO of my website and managing my Google Ads campaign, and I couldn’t be more delighted with the results! Cian is highly professional, knowledgeable, and truly dedicated to delivering outstanding work. His expertise has significantly improved my website’s visibility and helped drive more traffic through Google Ads. I’m incredibly impressed with his work and highly recommend him to anyone looking for top-tier SEO and digital marketing services. Five stars all the way! [IMG: Adriano C.] Adriano C.11:31 03 Jan 25Always gives too class, reliable service. Nothing is too much trouble. Highly recommend [IMG: Kate D.] Kate D.11:28 10 Aug 23Cian worked on helping me improve my SEO in two new locations as I expanded my business. I went from barely featuring on google search to ranking at number 3 and have been extremely busy ever since. Cian is easy to work with and explains and presents things in a way that can be understood easily. I would definitely recommend him. [IMG: Kate M.] Kate M.12:18 03 Apr 23I was very pleased with the service. Cian keeps things simple, shows you how to input and maintain details on your website so you can keep things up to date yourself. He has great patience, taking time to explain SEO and its importance on the website. I highly recommend him if you are thinking of launching or updating your website. He is very approachable and is always there if you have any questions, that is very much appreciated for someone like me who is not very technically savvy. [IMG: Lynn F.] Lynn F.11:31 16 Sep 22Cian was extremely helpful and knew his stuff! I know that if I ever have a query about SEO, reputation or general websites, I’ll be onto Cian straight away. After our phonecall I was left feeling confident and I was given plenty of solutions! [IMG: Roger C.] Roger C.18:59 28 Jul 20Cian is a pleasure to work with. Honest, knowledgeable, no BS, and he’ll deliver. Five stars all the way. Roger [IMG: Ava] Ava10:33 23 Jul 20Cian is such a wonderful person to work with. Cianhelped me build my website for my new business all through meetings via Zoom and he was able to show me how to set everything up by sharing his screen and teaching me step by step what I needed to do. His marketing approach is absolutely top notch 👌 Also any follow up questions I had for him he would happily make time for even a 5 minute chat and fix the problem. I will definitely be using his services again. Thanks so much 😊 HIGHLY RECOMMEND 👍 [IMG: Paige Belle I.] Paige Belle I.13:30 13 Jan 20Cian is master of his craft and his no nonsense approach means that you get excellent and consistent service in addition to value for your money. Cian has been advising us for several years now and in terms of SEO and website design he has all the up to date knowledge needed to get us (as a small business owner) right up there when it comes to increasing our revenue through digital marketing. Cian is an expert in his field and always delivers on his promises – 5 star service well deserving of a 5 star rating. [IMG: Emlyn Ó T.] Emlyn Ó T.11:15 08 Jan 20Cian has been developing and managing our digital marketing programme over the past 10 years and has proven to be extremely effective in delivering results. I recommend Cian to any organisation looking to boost its digital marketing performance. [IMG: Grant P.] Grant P.10:50 07 Jan 20Fantastic digital marketing services for any business. If you’re looking for great digital marketing in plain English and no B.S you will find it here. Cian really knows his stuff and will help you get great results and always with a smile on his face. [IMG: Gareth C.] Gareth C.22:04 05 Nov 19Cian was superb and extremely knowledgeable. His attention to detail in relation to what we wanted to achieve was first class and that really helped our focus.We initially signed up for his starter guide and found the newsletter very useful. I would highly recommend his service no matter where in the world you are! [IMG: Aidan F.] Aidan F.21:44 05 Nov 19I couldn’t recommend Cian highly enough. I have used Cian’s services on a number of occasions for various digital marketing, SEO and Google AdWords projects with great success.Cian was always very well prepared, knowledgeable and conscientious to our needs. We’ve achieved our various objectives working with Cian to better execute our digital marketing strategy. Cian has helped to keep us on track with changing trends of search engine optimization, pay per click advertising social media marketing and affiliate marketing. This has enabled us to proactively evolve our digital marketing strategy in parallel.Keep up the great work Cian! [IMG: Mathew S.] Mathew S.21:32 05 Nov 19Sound SEO advice, increased traffic & sales as a result.Next Reviews [H2] Learn about Digital Marketing [H3] What is Digital Marketing? At its core, digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. It is not just about having a website or posting on Instagram; it includes email, content marketing, search engines, and paid advertising. Unlike traditional marketing (like print or billboards), digital marketing allows for two-way communication and precise tracking. It helps you reach the right people with the right message at the right time. For Cian Murphy Digital, it’s about using these digital tools to solve real business problems and drive measurable revenue growth. [H3] What services do digital marketing agencies provide? Agencies provide a spectrum of services designed to capture attention and convert it into revenue. SEO – We optimise your site to appear in search results naturally. We integrate these channels so they work together, rather than in isolation. Web Design – This is your digital storefront. We build responsive, fast sites designed to convert visitors into buyers. Paid Media – We manage ad spend on platforms like Google and Meta to drive immediate traffic. Social Media – We build community and brand voice through organic content strategies. Email Marketing – We nurture leads and retain customers through automated, personalised email flows. [H3] What is the difference between SEO and PPC? Think of PPC (Pay-Per-Click) as renting space and SEO (Search Engine Optimisation) as owning it. With PPC (via Google Ads or Facebook Ads), you pay a fee every time someone clicks your ad. It guarantees visibility instantly, but the moment you stop paying, the traffic stops. SEO is the process of earning your spot in organic search results by optimising your website’s content and technical structure. It takes longer to build, but once you rank high, that traffic is “free” and sustainable. A balanced strategy often uses PPC for immediate wins while building SEO for long-term stability. [H3] When should I work with a digital marketing agency? You should hire an agency when you realise that marketing is distracting you from running your business, or when you’ve hit a ceiling with your current efforts. Hiring an in-house employee is expensive (salaries, benefits, training) and rarely gives you an expert in everything. An agency gives you immediate access to a team of experts – strategists, copywriters, designers, and ad specialists – for the cost of one hire. If you need to scale quickly, lack the technical expertise to keep up with changing algorithms, or simply need a fresh, data-driven perspective, it is time to bring in Cian Murphy Digital. [H3] Do I need to be on every social media platform? No, and you probably shouldn’t be. Spreading yourself too thin usually leads to mediocre results everywhere. It is far more effective to master one or two platforms where your specific audience actually hangs out. If you are B2B, LinkedIn might be your goldmine. If you are a visual lifestyle brand, Instagram and TikTok are key. At Cian Murphy Digital, we analyse your customer demographic to determine exactly where your resources should be spent to get the best return, rather than wasting time on platforms that don’t drive revenue for your specific industry. [H3] How does Local SEO work for small businesses? If you serve a specific geographic area, Local SEO is your best friend. This involves optimising your online presence to attract more business from relevant local searches on Google. This includes managing your Google Business Profile, getting local citations, and managing reviews. When someone searches for “services near me,” you want to be in the “Map Pack” (the top 3 map results). We specialise in ensuring that when locals search for your services, Ciaan Murphy Digital ensures you are the first name they see. [H3] What does a digital marketing agency do? A digital marketing agency acts as a strategic partner that manages and optimises your online presence to achieve specific business goals. We don’t just “post things online”; we research your target audience, analyse your competitors, and build comprehensive strategies to increase your visibility and sales. This involves executing campaigns, monitoring data to see what works, and constantly refining the approach. We take the technical and creative burden off your shoulders, acting as your external marketing department. Whether it’s driving traffic, generating leads, or building brand loyalty, our job is to turn your marketing budget into a profitable investment. [H3] How long does it take to see results? This depends entirely on the strategy we deploy. Paid Media (PPC/Social Ads) acts like a tap – once we turn it on, you can start seeing traffic and leads within days, though optimisation takes a few weeks. SEO (Search Engine Optimisation) is a long-term investment; it typically takes 3 to 6 months to see significant movement, but the results compound over time. We also now factor in AI Search optimisation; as search behaviours shift toward AI-generated answers, ranking requires high-authority content. While slower than paid ads, ranking in AI snapshots positions you as a definitive industry leader for the long haul. [H3] How much should I spend on digital marketing? Budgeting is unique to every business, but there are general benchmarks based on your growth stage. If your business is in a static phase – meaning you are happy with your current size and just want to maintain your market position – allocating 5% of your annual revenue is usually sufficient. However, if you are in a growth phase and actively looking to acquire new customers, you should aim for 5% to 10%. For companies in a highly competitive market or those attempting to scale aggressively, budgets can go as high as 20% of revenue to capture significant market share rapidly. [H3] What kind of reporting should a digital marketing agency give? Transparency is non-negotiable. You should never be left guessing where your money is going. A good agency provides monthly (or even weekly) reports that move beyond “vanity metrics” like likes or impressions. While those numbers matter, your report should focus on ROI (Return on Investment) and ROAS (Return on Ad Spend). We track Key Performance Indicators (KPIs) such as conversion rates, cost-per-acquisition (CPA), and total leads generated. The report should explain not just what happened, but why it happened, and outline the strategic steps we are taking for the month ahead to improve those numbers. [H3] My website traffic is high, but no one is buying. Can you help? Absolutely. This is a classic “Conversion Rate Optimisation” (CRO) issue. High traffic with low sales usually means there is a disconnect between user expectations and your website experience. It could be that your site loads too slowly, the checkout process is complicated, or your “Call to Action” isn’t clear. It could also mean your ads are targeting the wrong people. We conduct a full audit of your user journey to identify these friction points and redesign the flow to turn those casual browsers into paying customers. [H3] Why choose Cian Murphy Digital over a large marketing firm? Why choose Cian Murphy Digital over a large marketing firm? Larger firms often pitch with their senior team, but hand your account over to junior staff once the contract is signed. With Cian Murphy Digital (me), you get direct access to the experts actually doing the work. We combine the strategic depth of a large agency with the agility and personal care of a boutique partner. This means faster communication, strategies that pivot quickly when the market changes, and a team that genuinely cares about your bottom line, not just your retainer. [IMG: cian murphy] [H2] Why Choose us as Your Digital Marketing Agency Partner? We love Digital Marketing. It’s more than a job or service to us. It’s a passion. Our goal is to help you with growing your business online. It doesn’t matter what stage of the digital journey you’re in. My Digital Marketing Consultancy services are here to work for you. We consult on some of the following: We help companies get started in digital. Give non-biased advice on your current campaigns. Tr
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SUB-PAGE · THIN (https://cianmurphy.ie/contact-us/) Book Now – Cian Murphy
[H2] Digital Expertise & Advice Tailored to You! The most important thing for you to do is pick up the phone. Your traffic won’t grow unless you put in the effort or hire someone to do it for you. Using Google Meet we arrange an online consultation. Before I speak with a client I have to research their current business and online efforts. His training was very informative, helpful and easy to follow. Before you invest in a website talk to Cian first! JOHN O’SHEA, GLANA.IE, WEXFORD [H2] Contact us to get started. We’d love to hear from you and build out your next dream project. Drop us a line and we’ll get back to you as soon as we can! Cian Murphy Digital, 11-15 Tara St, Dublin 2, D02 RY83, Ireland Email: cian@cianmurphy.iePhone: 0877 457 441
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SUB-PAGE (https://cianmurphy.ie/services/seo/) SEO Consultant – Gain More Organic Traffic in 2026
[H2] SEO Consultant – Gain More Organic Traffic in 2026 My goal as an SEO Consultant is to help you build your organic traffic to increase leads, sales and revenue. I focus on transparency when it comes to SEO. It’s not a mystical art anymore; it’s a game of who’s doing it better and building a brand through search. With AI features taking more and more traffic away from websites, it’s now more important than ever to focus on and improve your website’s SEO. Book an SEO Consultation [IMG: cian murphy SEO consultant] [H2] Some Cian Murphy Digital Features & Guest Lectures [H3] Why a Business Needs an SEO Consultant? When you’re a small business owner one of your most important tasks is probably your marketing. As a small business owner, you need to start thinking of how you’re going to utilise modern marketing techniques. My SEO consultancy service can help you gain relevant, converting organic web traffic. Sometimes SEO isn’t that costly but it does require focus and commitment on behalf of the business. Depending on your market a simple clean, easy to use website with some great content can win online. It’s always a difficult task to choose who you work with. I felt the same when choosing my accountant or what invoicing software I’m going to use (freshbooks is amazing by the way). Anything that takes investment requires a bit of research, find out more about me and my qualifications – Cian Murphy Bio. [IMG: cian murphy digital marketing feature in irish independent] Cian Murphy’s Feature in the Irish Independent [IMG: google search console] How Google Communicates with Webmasters [IMG: Bing SEO is just as important] How Bing Communicates with Webmasters [IMG: Google Analytics can help track SEO] How we Track Success for Clients In short, as an SEO consultant, I love to help small business owners win online. So, if you don’t have time or knowledge to get your SEO working for your business you should get in touch. Book a Consultation Today [H3] How can my SEO Consultancy Help Your Business? I’ve created this page not only to try and build up my SEO client base, but also to help people understand a bit more about the practices and techniques involved in the process. Every businesses SEO campaign can be unique. My first goal is identify your needs as a business. When we spend some time going over your business goals, I’ll be developing an SEO strategy that meets that goal. Most strategies start in one of the following ways – we build your strategy from the ground up, we improve on a strategy that’s already in place or we repair a strategy that didn’t work for you in the past. 50% of businesses that I have worked with have said SEO or some form of digital marketing they tried didn’t work for them in the past. Unfortunately digital marketing done wrong can completely destroy your faith in the industry. I’m here to restore it. [H3] What Does SEO Stand for? SEO stands for Search Engine Optimisation. It’s a form of search engine marketing that has developed vigorously over the last two decades. Search engines change how they evaluate websites and web entities on a daily basis. SEO’s (Search Engine Optimisers) devote their time to understanding how search engines deliver content to the end user. The most common thing you’ll hear is don’t optimise for search engines. Optimise for users. This is true from a holistic point of view but there’s more too it… [H3] What Tools do you SEO’s use to Analyse Performance? [IMG: best SEO tools to use for SEO learning] Best SEO Tools There are lots of tools available to help you understand the SEO performance of your website and to figure out what your competitors are doing as well. They can analyse and develop keyword research and content marketing strategies for you. Here’s some of my favourite tools: SEMrushScreaming FrogGoogle Search ConsoleGoogle AnalyticsAhrefsMoz Link ExplorerGoogle TrendsPage Speed InsightsSimilarWeb These tools can be costly but if you’re a small website they have free options that give you some great insight. [H3] What are the Key Components to SEO a consultant should discuss? [IMG: The SEO process] Have a clean search engine friendly website code. Ensure your content is informative and seen as quality by your users. Make sure your site architecture helps the user find what they’re looking for. Make sure your website is fast – does your web page load quickly? Is your website secure? Get an SSL Certificate. Enhance your local SEO. Get business listings and use a consistent address. Gain Your Brands Search Results Pages – Social Media is a great opportunity. Develop a content marketing strategy -> Write for your audience needs. Develop a strategy for gaining links and develop your brands web mentions. If you’re really going to do well at SEO you need to become the expert in what ever topic you’re speaking about. Your expertise, authority and trust need to be conveyed on your website. [H3] How Much Do SEO Consultant Make? Most SEO consultants will charge between €50 to €250 per hour depending on their level of experience, perceived value, time availability and business situation. They may also charge based on project fees. I charge €100+VAT per hour. Generally, I’ll work with companies for a minimum of 8 hours a month for a minimum of 6 – 12 months. SEO takes time. I’ve worked with some clients for over 5 years. A freelancer will generally charge less than an agency. Agencies may have large staffing and office costs. If you’re a large company and need over 20 hours a week on a project a large agency may be more suited to your needs. You may also opt to employ a full-time in-house SEO when you’ve realised the value and ROI of SEO. [H3] How can I make a Start in SEO? If you’re a business and need to implement an SEO strategy quickly, you should speak with a consultant or agency. I’m available to speak whenever you need to. If you’d like to learn, there’s a huge amount of resources available online at the moment. The emergence of multiple SEO software companies has also brought about the evolution of free information. These SEO software companies have expensive pricing and to entice you to come into their fold they’re giving away some of the best information available that some consultants will use as their own. Here’s a few places to learn SEO in order of beginner to advanced: Brian DeanVery good at explaining SEO in easy to follow Youtube clips. His channel is excellent.Google Search ConsoleNo better people to learn about SEO than the Google themselves. John Mueller is excellent at explaining SEO and what Google would like webmasters to achieve when conducting SEO.AhrefsExcellent software company helping you find link profiles. Great place to start SEO learning. They give away some very good advice.MozThe Industry standard was created by Moz. I started following their previous CEO in 2010. Their resources are excellent.Cian MurphyI have no problem giving my training day a plug here. If you’d like to learn more about SEO in an interactive customised training day I can help. Book a Consultation Today! Cian is master of his craft and his no nonsense approach means that you get excellent and consistent service in addition to value for your money. Cian has been advising us for several years now and in terms of SEO and website design he has all the up to date knowledge needed to get us (as a small business owner) right up there when it comes to increasing our revenue through digital marketing. Cian is an expert in his field and always delivers on his promises – 5 star service well deserving of a 5 star rating. – Janet Tumulty [H3] Quick SEO Consultant FAQ’s What is SEO? SEO stands for Search Engine Optimisation. This is a technique to enhance how much traffic your website or digital assets receive from search engine results pages, SERP’s for short. How Long Does SEO Take? It depends on your keyword and industry competition. You could have traffic within 1 month depending on the popularity of your website. In a competitive industry SEO can take from 4 – 24 months to work. What is Black Hat & White Hat SEO? Black hat SEO is when you use unethical tactics to trick search engines into ranking your website higher in search results. White hat SEO is when you focus on providing value to your visitors e.g. excellent content, a fast website, good user experience and great navigation. What are some of the best places to learn SEO? Resources I use are Moz, Search Engine Land, Backlinko, SEO Roundtable, Twitter and Reddit. Will SEO change in 2026? Yes, SEO is constantly changing because search engines keep making algorithm changes, testing new features and rewarding sites that demonstrate E-E-A-T (Experience, Expertise, Authority & Trust). Does AI Impact SEO in 2026? Yes, Google is releasing multiple algorithm updates to deal with quality and helpful content to ensure content is written or created by genuine businesses. Statements from Google mentions AI content is ok as long as it’s high-quality. We’re doing multiple test through the year and AI content is performing well but the information you feed the AI prompts is vitally important. AI is going to have search engines providing less traffic to websites and getting into the top 3 positions is essential. We’re not essentially optimising content for AI search as well as traditional blue-link SEO. Book a Consultation Today!
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SUB-PAGE (https://cianmurphy.ie/what-is-a-fan-out-query-in-seo/) What is a Fan-Out Query in SEO?
[H2] What is a Fan-Out Query in SEO? May 4, 2026 — Author Cian Murphy Digital Marketing Expert with over 20 years experience in SEO Connect on Linkedin [IMG: fan-out queries in SEO] [H4] Table of Contents Step 1 – Choose your main keyword Step 2 – Find different search goals Step 3 – Link your pages together Step 4 – Use more than just text Why this strategy works The fan-out query method is something I’ve been using for years even though I would have just called it related searches. “Fanning out” is a search term is a proven strategy a good few of us SEO’s decide to use in content optimisation. Think of it as a top-level search with all variations of that search afterwards. It means taking one very hard keyword and turning it into dozens of easier topics to help your website grow. Here is a simple guide on how to do this. [H2] Step 1 – Choose your main keyword Start with the big topic you want to rank for on Google. Example keyword – Dog Training The problem – If you only write one big article about dog training, you will not beat the large, famous websites. [H2] Step 2 – Find different search goals Take your big keyword and break it down into the actual questions people type into Google. You can use keyword research tools to find these ideas. You want to cover all the different reasons someone might search for your topic. Learning searches – How to stop a puppy from biting or why does my dog bark. Comparing searches – Best dog training tools for large breeds or clicker training versus treat training. Buying searches – Buy dog clicker online or dog obedience classes near my house. [H2] Step 3 – Link your pages together Now you need to turn those questions into a smart structure for your website. The main page – Create one big guide on your main keyword. The smaller pages – Write a specific, helpful article for each of the smaller questions you found in the second step. The linking plan – Every small page must link to your main page. Your main page should also link to all of the smaller pages. [H2] Step 4 – Use more than just text Google shows more than just normal web links today. You need to show up in different areas of the search results to get the most traffic. Question boxes – Add a frequently asked questions section at the bottom of your articles. Answer the questions in a short paragraph. Images – Take good pictures or make custom graphics. Save them with clear file names that describe the picture. Videos – Put a related video at the top of your blog posts. This keeps people on your page for a longer time. [H2] Why this strategy works Faster results – It is much easier to get visitors from small, specific questions than from your main big keyword. Building trust – Search engines reward websites that look like true experts. Writing about every small detail proves you know the subject very well. More sales – People asking very specific questions are usually closer to buying something or signing up for your service. [H2] Do You Need Help with Digital Marketing? Get in Touch Today and Start Getting More Traffic, Leads, Sales & Revenue. Let us Concentrate on the Marketing so you can Focus on the Business. Get Help Now
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SUB-PAGE (https://cianmurphy.ie/local-seo/) Local SEO Services: Learn How to Get Local Organic Traffic 2026
[H2] Local SEO Ireland: Gain Local Organic Traffic Feb 24, 2026 — Author Cian Murphy Digital Marketing Expert with over 20 years experience in SEO Connect on Linkedin [IMG: local seo ireland] [H4] Table of Contents What is Local SEO? Is Local SEO Important for an Irish Business? How Can I improve my Local SEO results? Getting Local Inbound Links in Ireland Citations in Local SEO: What You Need to Know If you want to succeed in Local SEO I suggest you put yourself in your customer’s shoes for a moment. If you’re looking for product or service nearby, where would you go? That’s right. You’d visit a search engine. What business would you choose? There’s a few considerations you’d make: Who’s close. What Business has given the best information Which business got the best reviews. If you don’t have a local SEO strategy you might not be appearing when customers look for your company, product or service. If you’re not appearing prominently in search results you’re losing revenue and customers to your competitors. What’s the solution? You need a strategic approach to constantly improve your local SEO. I’ve compiled multiple questions people ask about local SEO and put them into a useful bookmarkable piece of content. This guide is a great starting point for businesses that need to improve their local SEO. If you feel you need more professional advice don’t hesitate to book a consultation. Book a Free Consultation [H2] What is Local SEO? Local Search engine optimisation is a specific SEO technique dedicated to improving search engine ranking in a set of local search results. The process focuses on improving map listings and location focused product and service pages. Examples: [IMG: people searching in a location - local seo wins] [IMG: customer review graphic] ‘Solicitors Near Me’ or ‘Solicitors in Dublin’ ‘Dentist Nearby’ or ‘Dentists in Sandyford’. ‘Best Restaurants Near Me’ or ‘Best restaurants in Cork City’ This form of search engine marketing is designed to get people to your address or highlight your service to a customer in your location. Local SEO tries to ensure you take the most prominent position for a local search or map result and get the best customers to your doors. [H2] Is Local SEO Important for an Irish Business? Yes, it’s very important for physical businesses who serve customers at their location or if you’re serving customers in a certain location. According to Google 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those search result in a purchase. There are tones of stats from Google saying how US businesses necessary such as: 90% of consumers went online to look for a local business in the last year, 33% of them were looking every day. 4 out of 5 customers use search engines to find local information. People interested in your company look specifically for store address, opening hours and your availability. 82% of customers decided to read online reviews and consumer feedback for a local business. I couldn’t find too many statistics available for the Irish Market but I’d guess we’re pretty similar. [H2] How Can I improve my Local SEO results? Map Listings: Ensuring you get your Google My Business Listing. It’s a free service with some new premium features being released. You can also set up a Bing Places for Business, again, get a free account. [IMG: cian murphy digital marketing map listing example] [IMG: example of local seo results for maps] You’ll notice that I’m the top result if you type in Digital Marketing in the Waterford area but I probably don’t show up anywhere on the map for results in Dublin or Cork. A good local SEO strategy can see you dominate your own county. [H3] Local Business Directories Search engines look for correlations and citations when determining the value of a local business in their results. Submitting your website to local business directories in Ireland can really help – Golden Pages, Yelp, Hot Frog, Ireland YP etc. Note: Don’t submit your website to random directories. Make sure they are valuable and your potential customers might be on there. [H3] Local Citations Getting your business address or map listing mentioned on other local blogs show a consistency in your address and this helps search engines determine that your map address is correct and mentioned on the web in multiple places. [H3] Number of Reviews If you can get reviews from multiple places you could see improvements in your local results. Ask your best customers to review you on your Google My Business Listing, your Yelp, Glassdoor or Trustpilot account. If you have more positive reviews you’re going to get more reward. [H3] Keywords and Content In Reviews Getting reviews and stars on the review is great but quality feedback in the form of a writing review is even better. If they mention the service or product they used with you it’s a good signal to local SEO ranking signals. [H3] Positive & Negative Reviews [IMG: positive map listings] [IMG: local seo reviews] Just like good reviews having a positive effect on your ranking, negative reviews could see you negatively impacted in search results. Make sure you respond to positive and negative reviews. Eventually someone will leave a negative review. Be prepared in advance. Don’t react. Cian Murphy If you’re disappointed or find a review harsh, be professional. If you have a valid reason to disagree with the customer review make sure you come across professional. Your future customers could be watching and see how you interact. [H3] Local Focused Web Pages & Landing Pages Create content for your local audience. If you focus on local information on your website or landing pages search engines will work out your relevancy to your audience. Ensure you put local in the meta title and descriptions. [H3] Schema Mark Up for Local SEO There’s numerous pieces of schema that can help improve your local promotion. You could geo tag images to tell Google these images are for a certain location. I use Geoimgr.com. If I took a picture of Cork and I was using it on my landing page, it’s a great idea to use the image schema. It’s just one more element to search engines to understand your local relevance. [H2] Getting Local Inbound Links in Ireland Links are just as important for the SEO strategy. The more inbound links you can get for your business, the more you’ll be rewarded in search engines. Your local links should be organic and you should never use link building tactics that go against search engine guidelines. Some great places to get links from if you’re lucky enough are: Local News Websites – almost every county has a local newspaper you could feature in. Radio Stations – Getting featured on a radio station website like WLF, Cork’s Red FM or Spin in Dublin would be good examples of attaining local links. Local directories: Some directories allow a business profile to have a link. The Golden Pages is a great example. Some directories are paid for but could be worth it if they have your audience. Area Business support: LEO (Local Enterprise Boards), Chamber of Commerce or Local Business support websites are a great place to be featured. Not all links are created equal and you should speak with an SEO consultant before you start a campaign. Conducting link building in a black hat manner could have detrimental effects on your local SEO campaign. Book a Free Consultation [H2] Citations in Local SEO: What You Need to Know Let’s speak about one thing that has often been left on the wayside but really makes much of a difference: citations. I can literally hear it in your head now: “Cian, do citations really make that big of a difference?” Yes, 100%. If you want your business popping up any time somebody Googles, “best coffee shop near me,” citations need to be one of the tools you’re working with to get this done. For the uninitiated, citations merely refer to mentions of your business name, address, and phone number-online, often shortened as NAP. You see them in directories, review sites, or even local blogs. They are not just there for making your business look valid; they are there to make Google find you and your customers in an easy way. [H3] Why Citations Are a Big Deal Let’s break this down. Citations do two important jobs: They help Google trust you. The more places your business is listed—and listed accurately—the more confidence search engines have in showing you in search results. It’s like building a digital reputation. They make life easy for your customers. If your phone number or address is wrong somewhere, people won’t think twice about moving on to a competitor. And that’s a lost sale. Here’s the thing: citations aren’t just about rankings; they’re about being where your customers are looking and making their experience smooth. [H3] Structured vs. Unstructured Citations Now, citations come in two types: structured and unstructured. Structured citations are the neat ones that you see on directories such as Yelp, TripAdvisor, or Google Business Profile. These are formatted correctly, so it is easy for search engines to read and understand them. Unstructured citations are the less formal mentions that one might stumble upon in blog posts, news articles, and even social media. They’re less polished but still have their place in helping to build your online presence. If you’re focusing on local SEO, structured citations should be number one on your list; they’re far easier to control and verify. That said, don’t neglect the unstructured variety. Unstructured citations add a human element and can help reinforce your credibility. Accuracy is key. Hard truth: if your business information is not consistent on the web, it’s going to hurt you. Google doesn’t want to play guessing games, nor do your customers. Visualise someone trying to get to your shop but eventually getting to the wrong address because one of the listings was outdated. Frustrating, right? Tools like BrightLocal or Moz Local can help in that respect. These tools make it super easy to go through your listings, finding and correcting mistakes way faster. Trust me, a little headache now will save a whole heap of headache later on. [H3] How I Build Citations for My Client Here is my go-to approach to ace the citations: Initiate with Google Business Profile. In other words, this one’s the king of the citations. Make sure that the name, address, and phone number of your firm are correct here first. Find relevant directories. Think local and niche-specific. For example, if your business is a café and you’re operating in Dublin, get listed in Just Eat or the likes. Keep your info consistent. Have a master document with precisely what NAP you’ll need. It’s boring administration work, but it saves headaches later. If needed, help yourself with automation tools. If you are short on time, you can utilize a service like WhiteSpark or BrightLocal to handle a lot of the heavy lifting. Keep your listings updated. Any time anything changes, whether an address or a phone number, make the change in your citations, too. It’s About More Than Just RankingsHere’s the thing about citations—they’re not just about Google. They’re about your customers. When all of your online presence matches, with accurate information, it becomes quite simple for any person to find, call you, or visit your place. And when it is that simple, people are much more likely to follow through with it. I’ve witnessed businesses receive better foot traffic and more calls simply because their citations were tightened up. It’s not rocket science, but it works. [H2] They’re Tough to Get But Necessary Citations are arguably not the most appealing side of local SEO; nevertheless, they are truly needed. It’s when the details related to your business are accurate and consistent across the web that helps search engines to trust you, makes it easier for customers to find you, and brings in more business. So, if you’ve been putting this off, take the time to sort it out. It’s one of those small wins that can lead to big results. Trust me—you’ll thank yourself later. Book a Free Consultation [H2] Do You Need Help with Digital Marketing? Get in Touch Today and Start Getting More Traffic, Leads, Sales & Revenue. Let us Concentrate on the Marketing so you can Focus on the Business. Get Help Now
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SUB-PAGE (https://cianmurphy.ie/fractional-seo-in-ireland/) Fractional SEO in Ireland – Cian Murphy
[H2] Fractional SEO in Ireland Feb 23, 2026 — Author Cian Murphy Digital Marketing Expert with over 20 years experience in SEO Connect on Linkedin [IMG: what is fractional seo] [H4] Table of Contents What are the benefits of fractional SEO services? As the founder of Cian Murphy Digital, I’ve had the privilege of helping businesses across Ireland unlock the potential of their online presence through fractional SEO services. If you’re looking for a cost-effective and results-driven approach to search engine optimization, you’re in the right place. Let me explain what fractional SEO is and why it could be exactly what your business needs. [H3] What Is Fractional SEO? Fractional SEO is a flexible, part-time service where businesses get the expertise of an SEO specialist without the need for a full-time hire. It’s designed for companies that need professional SEO guidance but don’t have the budget or workload to justify a full-time position. Instead of hiring a full team or relying on generic solutions, you gain access to my tailored expertise on a part-time basis. This model allows me to focus on what matters most for your business — whether it’s improving your site’s visibility, refining your content strategy, or driving organic traffic that converts. [H2] What are the benefits of fractional SEO services? One of the biggest advantages of fractional SEO is the balance between quality and cost. For a fraction of the expense of a full-time hire, you get: Expertise on demand: I bring over a decade of SEO experience to the table, focusing on strategies that deliver measurable results. Cost efficiency: At €100+VAT per session, you’re investing in high-value services without the long-term financial commitment. Flexibility: I adapt to your business needs, whether you require ongoing support or a project-based approach. Focused insights: My work is laser-focused on what will make the most impact for your business, avoiding unnecessary fluff. [H3] What Are the Benefits of Fractional SEO Services? One of the biggest advantages of fractional SEO is the balance between quality and cost. For a fraction of the expense of a full-time hire, you get: Expertise on demand: I bring over a decade of SEO experience to the table, focusing on strategies that deliver measurable results. Cost efficiency: At €100+VAT per session, you’re investing in high-value services without the long-term financial commitment. Flexibility: I adapt to your business needs, whether you require ongoing support or a project-based approach. Focused insights: My work is laser-focused on what will make the most impact for your business, avoiding unnecessary fluff. [H3] How Much Does a Fractional SEO Cost? As mentioned, my fractional SEO services start at €100+VAT. This approach ensures you only pay for what you need without compromising on quality or expertise. For small and medium-sized businesses, this is a game-changer. [H3] An Example of Fractional SEO in Action Let me share a quick example. I recently worked with a mid-sized Irish insurance company that was struggling to rank for competitive, highly commercial non-branded keywords. Over the course of six months, I implemented a comprehensive fractional SEO strategy to address their challenges and deliver measurable results. The first step was conducting an in-depth audit of their website. This uncovered several critical issues, including slow page load speeds, thin content on key service pages, and outdated metadata. I prioritized fixing these technical issues to create a strong foundation for our SEO efforts. Next, I carried out extensive keyword research, focusing on identifying non-branded terms with high commercial intent. For instance, phrases like “cheap car insurance Ireland” and “best home insurance deals” were targeted, as they had substantial search volume and strong conversion potential. I then restructured their website’s content hierarchy, creating optimized landing pages tailored to these keywords. Each page was crafted to balance user-friendly design with SEO best practices, ensuring a seamless experience for visitors while improving rankings. To build authority, I implemented a robust backlink acquisition strategy. This involved reaching out to industry-specific websites, contributing guest posts, and securing mentions in local Irish directories and forums. Over time, these efforts significantly boosted the site’s domain authority and credibility. Finally, I closely monitored the performance of our strategy using analytics tools. This allowed me to refine the approach as needed, doubling down on what worked and addressing any gaps. The results spoke for themselves: within six months, organic traffic increased by 122%, with a substantial portion of that growth coming from highly commercial non-branded keywords. The client also reported a 30% increase in leads generated through their website, showcasing the tangible business impact of fractional SEO. [H3] Why Hire a Fractional SEO Over a Full-Time Specialist? While full-time SEO specialists are ideal for large corporations or businesses with extensive digital marketing needs, most small to medium-sized businesses don’t require that level of commitment. A fractional SEO provides the perfect balance — expert guidance without the overheads of a full-time employee. You get the expertise, flexibility, and targeted results without the burden of long-term contracts or inflated costs. [H3] Ready to Take Your SEO to the Next Level? If you’re looking for a partner to help your business thrive online, I’d love to work with you. My fractional SEO services are designed to deliver real results without breaking the bank. Let’s discuss how I can help your business grow. Contact me today to get started. Let’s unlock your business’s potential together! [H2] Do You Need Help with Digital Marketing? Get in Touch Today and Start Getting More Traffic, Leads, Sales & Revenue. Let us Concentrate on the Marketing so you can Focus on the Business. Get Help Now
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
261Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 148 | 1 |
| /contact-us/ | 11 | 1 |
| /services/seo/ | 26 | 1 |
| /what-is-a-fan-out-query-in-seo/ | 14 | 1 |
| /local-seo/ | 48 | 1 |
| /fractional-seo-in-ireland/ | 14 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
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/fractional-seo-in-ireland/
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Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Marketing, SEO & Advertising Agencies
45.1 Avg BS
Based on 1852 businesses audited.
BS Detector
Marketing, SEO & Advertising Agencies BS: Cian Murphy Digital (cianmurphy.ie)
https://cianmurphy.ie
📍 Industry: Marketing, SEO & Advertising Agencies
17
BS / 100
Cian Murphy Digital is an outlier in the agency space, prioritizing technical transparency and pricing clarity over generic marketing signals. The distance between claim and substance is minimal, making it a high-trust digital marketing practice.
Info Density
Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
25% BS
Commodity Fingerprint
Detection of industry clichés/templates.
3
20% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
Hyperlink existing testimonials directly to their original third-party sources (Google Business Profile or LinkedIn) to increase proof_links_count. Update the ‘mid-sized Irish insurance company’ case study to include the actual brand name and a link to a detailed project breakdown. Incorporate a ‘Results’ or ‘Portfolio’ link in the main navigation that aggregates named clients and verified data visualizations. Standardize the H1 tags across sub-pages; several pages (SEO, Local SEO, Fractional SEO) currently have empty H1 fields in the metadata.
The site is a high-fidelity match for the Marketing, SEO & Advertising category. Content across all six pages focuses on technical SEO, local search strategy, and fractional consultancy, moving beyond surface-level agency fluff into specific execution protocols.
“The low score of 17 is driven by the extreme specificity of service descriptions and the rare inclusion of a clear pricing model. The only minor penalties stem from the lack of external verification links for the high volume of displayed reviews and some pseudonymized case study data.”
Verified Analysis Date: May 16, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Cian Murphy Digital, captured on May 16, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Cian Murphy Digital: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cianmurphy.ie to view the most current version of its content and learn from the source what this company is about and what it offers.