Training Example: Convert Insights Inc. – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…

Convert Insights Inc.

(https://convert.com) 📸 Data Snapshot: May 29, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Convert.com A/B Testing Tool. Reliable & Affordable. (https://convert.com)
Title

Convert.com A/B Testing Tool. Reliable & Affordable.

Meta

Convert.com’s A/B testing tool has split testing, personalization, advanced goals, fast support, and monthly payments.

H1 Proven A/B Testing Tool
H2 Optimize for
H2 Improved Decision Making, Innovation & Growth. At Your Fingertips!
H2 Browse our Interactive Demo
H2 We Work With 90+ Of Your Favorite Tools
H2 Features to Support Fast Growing Teams
H2 Transparent Prices That Make Sense
H2 We Have Your Back, Privacy-Wise
H2 Our Team Will Become Your Team
H2 The Best CRO Agencies Test With Convert Experiences.
H2 Your #1 Choice for Pricing, Features & Service.
H3 Full Stack Experimentation
H3 Advanced A/B Testing
H3 In-Depth Onboarding
H3 At Browser to Buyer we deliver 30%+ increases in conversion rates and revenue for clients around the world specializing in affiliate, lead generation, ecommerce and SaaS/subscription.
H3 Still Waiting to See Returns from A/B Testing? Flip the Story.
H3 Important. Please Read.
H4 Zero Hassles
H4 Earth Class Mail Increased Revenue by USD 1.5M
H4 Hivelocity Improved Entire CRO Program
H4 Mintminds Ran an Award Winning E-com Experiment
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Convert Experience Features: CRO Tool Must-Haves (https://convert.com/features/)
Title

Convert Experience Features: CRO Tool Must-Haves

Meta

Ab testing software meets split testing and multivariate testing tool. That’s Convert Experiences. Learn about our features that support landing page testing and website conversion optimization.

H1 Enterprise grade A/B testing features at self-service prices.
H2 Set Up Every Kind of Experiment Possible
H2 Powerful New Visual Editor
H2 Audience Targeting Engine with 40+ Filters
H2 We work where you work.
H2 A/B Testing Improves Real Business KPIs. Let the C-Suite Peek
H2 There’s more…
H2 We Care About Your Experience With Us
H2 Frequently Asked Questions About Our Features
H3 Go as deep & technical as you like
H3 The best testing environment we've used
H3 QA Tests Efficiently, Without Modal Hopping!
H3 Heatmaps
H3 Convert Signals®
H3 Multi-Arm Bandit (Auto-Allocate)
H3 Full Stack Experimentation
H3 Data Sources
H3 Transparent Frequentist & Bayesian Stats Engines
H3 Advanced Goals
H3 Dynamic & Web Triggers
H3 JS Tester for Dynamic Testing
H3 Advanced Targeting
H3 Personalization
H3 Unified QA Overlay
H3 Rich Reporting
H3 Post Segmentation
H3 Outlier Detection
H3 Sequential Testing
H3 SRM Check
H3 Live Duration Insights®
H3 Remove Data From Report within Range
H3 Observations & Knowledge Base
H3 Collision Prevention
H3 Change History
H3 API Integration
H3 Bring Your Own ID (BYOID)
H3 Environments
H3 Import/Export Templates
H3 Version Control System for Convert’s Tracking Script
H3 Single Sign-On
H3 Privacy Notifications
H3 Two-Factor Authentication
H3 Data Segregation
H3 A/B Testing for E-Commerce brands
H3 A Developer's Delight
H3 What are tested users?
H3 Does Convert Experiences apply sampling?
H3 Does Convert Experiences allow server side testing?
H3 How well does Convert Experiences work with Single Page Applications (SPA)?
H3 How can you track revenue/transactions for eCommerce stores using Convert Experiences?
H3 Will my page load speed be impacted by the installation of Convert Experiences tracking code?
H3 Do I need to ask consent from site visitors before testing with Convert Experiences?
H3 What are must-have features for an A/B testing tool?
H3 Important. Please Read.
NAV_HEADING_REPEATED_BODY_FOOTER Privacy – A/B Testing Software (https://convert.com/privacy/)
Title

Privacy – A/B Testing Software

Meta

Why is Convert Experiences the most privacy focused A/B testing tool in the market? We list the privacy measures we take on this page.

H1 Convert Experiences is the Most Privacy Focused A/B Testing Solution On the Market.
H2 Our GDPR Commitment
H2 Our CCPA Commitment
H2 Our LGPD Commitment
H2 International Data Transfers: Data Privacy Framework and SCC
H2 Request your Personal Data with the DSAR Form
H2 We Honor DNT/Opt-out
H2 Our Transparent Data Policies
H2 Our Cookie Policy vs Privacy Notice
H2 We Take Legal Compliance Seriously
H2 Want to Test But Worried about the Privacy Implications?
H3 Sign your DPA
H3 Sign your NDA
H3 Conduct a DPIA
H3 Carry out a LIA
H3 General Data Protection Policy
H3 Data Management Policy
H3 Personal Data Breach Escalation Policy
H3 Data Retention Schedule
H3 Showing is Better than Telling
H3 Important. Please Read.
H4 Convert + Privacy
H4 On-Demand Demonstration
H5 Product
H5 For CRO agencies
H5 Resources
H5 Company
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Convert Experiences Pricing: Most Affordable A/B Testing Tool (https://convert.com/pricing/)
Title

Convert Experiences Pricing: Most Affordable A/B Testing Tool

Meta

Check out the pricing for Convert Experiences, the low stress, high return, future ready A/B testing solution for privacy aware companies.

H1 Effective A/B Testing Needs the Right Plan.
H2 Understand Our Features Better, In a Head-to-Head Comparison.
H2 Straight from the Source: Real Reviews on G2.com
H2 Convert’s Pledge: We Do Things Differently.
H2 90+ Integrations That Work Without Zaps.
H2 The Best Agencies Use Convert and Support Our Ecosystem!
H2 Education That Grows Your Program.
H2 A Reliable Suite of QA Tools for Busy Optimizers
H2 We’re Good For the Planet Too.
H2 Pricing frequently asked questions
H2 We didn't cover your question?
H3 Are Convert plans inclusive of taxes?
H3 What are tested users?
H3 What does technical support cover?
H3 Can I cancel my subscription easily?
H3 Will you cancel my account if we get too many tested users in a day/month?
H3 What are Deploys in the Convert Experiences ecosystem?
H3 What are active projects, domains and goals?
H3 Do you track multiple domains?
H3 Can I download your software onto our server?
H3 My site receives 80 million pageviews. Can your platform handle it?
H3 Are there any special plans for CRO agencies?
H3 Does Convert have an enterprise plan?
H3 I want to start my plan immediately. What should I do?
H3 Important. Please Read.
H5 No Credit Card Required
H5 No Credit Card Required
H5 No Credit Card Required
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://convert.com) Convert.com A/B Testing Tool. Reliable & Affordable.
Convert Experiences: 40,000 sites optimized over 15 years
[H2]
Improved Decision Making, Innovation & Growth. At Your Fingertips!

Confidently run tests across all your growth channels with our thoughtfully designed features, in-depth onboarding, and 4x faster support.

[IMG: Easiest Setup Mid-Market Fall 2025]

[IMG: Easiest Setup Small Business Fall 2025]

[IMG: High Performer Mid-Market Fall 2025]

[IMG: High Performer Small Business Fall 2025]

[IMG: Easiest Setup Mid-Market Winter 2026]

[IMG: High Performer Mid-Market Winter 2026]

[IMG: Best Estimated ROI Small Business Winter 2026]

[IMG: Easiest Setup Mid-Market Fall 2025]

[IMG: Easiest Setup Small Business Fall 2025]

[IMG: High Performer Mid-Market Fall 2025]

[IMG: High Performer Small Business Fall 2025]

[IMG: Easiest Setup Mid-Market Winter 2026]

[IMG: High Performer Mid-Market Winter 2026]

[IMG: Best Estimated ROI Small Business Winter 2026]

The Gold-Standard of Flicker-Free

Convert’s SmartInsert™ technology has been delivering flicker-free A/B tests since 2016. A billion experiments rendered right!

Learn More About the Tech

Carbon-Neutral Servers in Frankfurt, Germany

Not only is your data stored in Germany, avoiding risky transfers -- our carbon-neutral servers also reduce the burden on the climate. No extra charges.

Start 15-Day Free Trial

GDPR, TTDSG, and BDSG Compliant

Convert leverages first-party cookies. Our privacy-centered design means we do not need to store personal data to operate.

Learn More About Our Commitment

Blazing Fast & Completely Secure

Our lightweight snippet doesn’t impact your page performance or its Core Web Vital scores. Our first-response time is a mere 7 minutes. Get access to single-sign-on (SSO), change history, and data segregation, at affordable, self-service prices.

Explore Full Feature Set

[H3]
Full Stack Experimentation

Enjoy working with the most affordable full-stack tool in the world. Get around cookie issues with server-side implementation, build better products with feature flags and rollouts.

Start Free Trial

[IMG: Full Stack Experimentation]

[H3]
Advanced A/B Testing

Targeting and goals with 40+ filters, powerful API that allows you to run a headless version of Convert in your ecosystem, customizable Frequentist and Bayesian stats engines, SRM checks, collision prevention, and more.
Explore Features

[H3]
In-Depth Onboarding

All plans come with rigorous onboarding that includes proper snippet installation, setting up the first project, drafting an A/A test (and monitoring it), goals configuration, and enabling integrations.
Learn More

[IMG: In-Depth Onboarding]

[H4]
Zero Hassles

Spend your time experimenting, not sorting out tool troubles. Convert is natively flicker-free. Our support is 4x faster and gets you in touch with folks who know the app like the back of their hands. Privacy concerns? We use only 1st party cookies and are GDPR & ePrivacy compliant.
Learn More

[IMG: Zero Hassles]

[IMG: Full Stack Experimentation]

[IMG: In-Depth Onboarding]

[IMG: Zero Hassles]
3305 chars
SUB-PAGE (https://convert.com/features/) Convert Experience Features: CRO Tool Must-Haves
[H2]
There’s more...

Testers do these jobs every day. Our features make them easier.

[IMG: Heatmaps]

[H3]
Heatmaps

Available in all plans, and free to use without a separate billing system, our heatmaps do not eat into your quota of monthly tested users. It offers effective visualization of clicks, taps, and scrolls — overlaid across both control and variants. Filter for resolution across desktop, mobile, and tablets.
Explore Feature In Free Trial

[H3]
Convert Signals®

Convert Signals® is a system powered by Convert Intelligence that tracks micro-frustrations on websites and combines them into patterns pointing to the presence of potential bugs, UX/UI glitches, and other technical issues.
Convert Signals® offers a privacy-friendly selection of the most impactful issues in the form of session recordings at Locations and in Reports (by variation), helping you find key (but anonymous) user interface and usability problems per device, page zone and by other dimensions.
Explore Feature In Free Trial

[IMG: Convert Signals<sup>®</sup>]

[H3]
Multi-Arm Bandit (Auto-Allocate)

Quick refresher: Multi-arm bandit isn’t a conventional A/B test. It is a reinforcement learning framework where more traffic is dynamically or automatically allocated to better performing variants, in real time, to maximize immediate gains.
Ideal for promotions and offers, where learning what worked may not be worth the trade-offs of hitting statistical significance, and quick, fast wins are preferred.
We’re giving you the option to choose from three MAB algorithms:

Epsilon Greedy ⓘ

EThompson Sampling ⓘ

Upper Confidence Bound (UCB) ⓘ

Explore Feature In Free Trial

[IMG: Multi-Arm Bandit (Auto-Allocate)]

[IMG: Full Stack Experimentation]

[H3]
Full Stack Experimentation

Convert Experiences is the only A/B testing tool in the market that doesn't charge extra for full-stack capabilities. We believe experimentation is incomplete, if you can't apply its principles across all your growth channels and motions. We've made our offering Full Stack - with server side experimentation (serve code and variations from your server, instead of relying on your traffic's browser), A/B testing across both web & apps, feature flagging & rollouts to build and release better products, faster. More to come!
Explore Feature In Free Trial

[H3]
Data Sources

Use data locked in your customer data platform (CDP) of choice to segment audiences and trigger tests.
Explore Feature In Free Trial

[IMG: Data Sources]

[IMG: Frequentist & Bayesian Stats Engines]

[H3]
Transparent Frequentist & Bayesian Stats Engines

Choose the statistical model that fits your workflow. See clear lift metrics, confidence levels, and test validity—no black boxes, only honest data.
Explore Feature In Free Trial

[H3]
Advanced Goals

Use 9 goal templates to help gauge the success of your variants. Set up advanced goals with 40+ filter conditions. Or import goals from Google Analytics. Set scroll goals and click goals.
Explore Feature In Free Trial

[IMG: Advanced Goals]

[IMG: Dynamic & Web Triggers]

[H3]
Dynamic & Web Triggers

Precision in terms of when you should launch your experiments. Use our web & dynamic triggers to push changes live only when certain conditions (like element enters view port, element is clicked - among others) are met. Triggers - also referred to as manual activation in many tools - help eliminate noise and reach statistical significance faster.
Explore Feature In Free Trial

[H3]
JS Tester for Dynamic Testing

Build tests directly in our JS editor—which gives you full acess to your site’s JS, jQuery and CSS. Plus, create tests based on JS event pushing, so you can track and account for user behavior.
Explore Feature In Free Trial

[IMG: JS Tester for Dynamic Testing]

[H3]
Advanced Targeting

Sources, channels, and geo-locations that underperform, don't need to stay that way. Segment off users by historical behavior, third party input using Data Sources, cookies, or JS events. And, give underperformers the boost they need.
Explore Feature In Free Trial

[IMG: Advanced Targeting]

[IMG: Personalization]

[H3]
Personalization

In the end, it’s individuals who convert. So focus on the individual. Convert’s personalization features allow you to be more persuasive—matching specific pages to specific people with rich geo-targeting.
Explore Feature In Free Trial

[IMG: Unified QA Overlay]

[H3]
Unified QA Overlay

We are proud of our QA widget. And testers love the convenience. It is a reliable way to switch previews, to check the health of the Convert tracking script installation, and to dive into real-time event streams of your controls and variants (via the Live Logs) - for efficient troubleshooting.
Explore Feature In Free Trial

[H3]
Rich Reporting

From CTR, AOV, RPV, to ROI—compare any of your KPIs with high confidence, and low costs. We stop tests at the right time: once they reach the capped visitors, statistical significance, or your fixed time window. So you save money, and can test something new.

What Test Methodology does Convert use?

Explore Feature In Free Trial

[IMG: Post Segmentation]

[H3]
Post Segmentation

Slice and dice your test data with ease after concluding your experiments. Identify segments like new/returning users, browsers used, devices used, campaigns clicked, and resident countriesfrom the audiences exposed to your variants. Take advantage of custom segments as well, so that no learning is lost.
Explore Feature In Free Trial

[H3]
Outlier Detection

Tackle anomalies head-on with both Winsorizing (adjusting outliers based on percentiles) and Capping (setting fixed limits). Whether you’re analyzing unpredictable traffic or refining high-stakes tests, this ensures reliable data.
And now? It works seamlessly across Shopify, APIs, and Webhooks—making outlier detection available everywhere.
Explore Feature In Free Trial

[IMG: Outlier Detection]

[IMG: Sequential Testing]

[H3]
Sequential Testing

Convert's Sequential Testing is designed to speed up A/B tests without sacrificing rigor. Powered by Asymptotic Confidence Sequences, it keeps the process of validation dynamic & responsive. You can evaluate A/B tests at any point during the run, making prompt and informed decisions. We help you manage error rates, despite check-ins.
Explore Feature In Free Trial

[H3]
SRM Check

Even big tech firms see Sample Ratio Mismatch creep into 6%-10% of their experiments. SRM (or the instance where the control & the variant in your experiment do not receive equal split of traffic) is such an important validity threat that most experts consider peeking for the purpose of detecting SRM an acceptable risk.
In Convert reports, you can now choose to be notified of SRM when it occurs.
Explore Feature In Free Trial

[IMG: SRM Check]

[IMG: Live Duration Insights<sup>®</sup>]

[H3]
Live Duration Insights®

Guessing when your test will reach completion is a thing of the past. With our new Live Duration Insights®, you have real-time visibility into the progress of your primary metric of interest’s journey toward statistical significance.
Explore Feature In Free Trial

[H3]
Remove Data From Report within Range

When you've run an experiment but due to external factors, one or multiple days of data have been rendered unusable, this feature lets you manually remove a specific dataset from the experiment, keeping the rest intact.
Explore Feature In Free Trial

[IMG: Remove Data From Report within Range]

[H3]
Observations & Knowledge Base

Observations and the Knowledge Base work in tandem for test lifecycle management.
Use Observations to capture what inspires you to run tests. You can append meta data to your Observations, covering site area where potential tests will be run, metrics impacted, and even screenshots.
Once an Observation has informed a hypothesis and has been run as a test, it can be sent to the Knowledge Base in one click where it is stored to be filtered by the experiment result, learning, who proposed the idea and more.
Explore Feature In Free Trial

[IMG: Observations & Knowledge Base]

[IMG: Collision Prevention]

[H3]
Collision Prevention

Wisdom says don’t run simultaneous tests on the same page, or set of pages. Actual business decisions are taken based on risk/reward analysis. Often targeting the same page with two experiments might make sense in terms of expediting learning and avoiding opportunity costs. For the discerning tester, we have the collision prevention feature that prevents users bucketed in one experience from being exposed to a second (potentially) conflicting experience.
Explore Feature In Free Trial

[H3]
Change History

Transparency, security and compliance come to the forefront with the Convert Experiences Change History. This centralized stream of activity spans all projects in your account, controls and monitors access of information in the company and serves as an audit trail during incident reviews.
Explore Feature In Free Trial

[IMG: Change History]

[IMG: API Integration]

[H3]
API Integration

The secure, token-based Convert API lets you create new tests and experiences, retrieve and modify settings, and generate reports and overviews, without ever logging into the app.
Convenient for CRO agencies, organizations with a high testing velocity, and developers interested in bringing the abilities of Convert Experiences to their own ecosystem.
Explore Feature In Free Trial

[H3]
Bring Your Own ID (BYOID)

With BYOID you have the ability to randomize visitors/site traffic based on IDs from your own tech stack (and data platforms). You no longer use Convert’s IDs for bucketing users into experiences. This means you have more control over cookie persistence (it is tied to the persistence mandates that govern where/how the IDs are generated at your end). And you can also tie your own insights to test results more easily.
**Only available in Enterprise plans.
Explore Feature In Free Trial

[IMG: BYOID]

[IMG: Environments]

[H3]
Environments

Dedicated spaces optimizers can use to deploy tests in different settings.
Each environment comes with its own tracking script. Launch tests on Staging for function-heavy QA. Or reserve an Environment each for rollouts and validation-first experiences like A/B tests & multivariate tests.
Explore Feature In Free Trial

[H3]
Import/Export Templates

Download complete projects, with all their settings. Or choose to export only certain elements like complex goals & advanced audience targeting segments. These items are exported as JSON files which can then be integrated into new Convert accounts. This is a tool to standardize experimentation workflows and for agencies, to bring their unique process to blank accounts in mere seconds.
Explore Feature In Free Trial

[IMG: Import/Export Templates]

[IMG: Version Control System for Convert’s Tracking Script]

[H3]
Version Control System for Convert’s Tracking Script

Convert Experiences is ever-improving!
But that doesn’t mean you have no control over how the tracking script in your account is updated. With our Version Control System interface, you can choose to allow automatic update rollouts, schedule them, or manually activate fixes and other improvements. The degree of flexibility depends on your Convert plan.
Choose low activity periods or off times for your business to apply the patches.
Explore Feature In Free Trial

[H3]
Single Sign-On

Complete control over who accesses your Convert Experiences account. Only allow members of your organization to log in with Single Sign-On that integrates with your existing authentication layers. Ditch messy passwords. Using your A/B testing tool got easier, yet more secure.
Explore Feature In Free Trial

[IMG: Single Sign-On]

[IMG: Privacy Notifications]

[H3]
Privacy Notifications

As a Convert Experiences user, making your site and your business better should be your only concern. That’s why we have a privacy roadmap and provisions, like no other.
Want to step outside the box with your testing? Want to open up our tool and see what it can do? We’ve built timely, easy to read and useful notifications right into the app. Get signaled about the privacy impact of turning on key features. Make good decisions. Keep your testing effective and compliant.
Explore Feature In Free Trial

[H3]
Two-Factor Authentication

Something you know + something you have = unparalleled data security. That’s the premise for the Convert Experiences two-factor authentication as default on every plan. With this feature you add much needed layers of protection to your testing system. For further ease of use we also offer Single Sign-On (SSO) for specific plan levels to integrate with your existing authentication layers.
Explore Feature In Free Trial

[IMG: Two-Factor Authentication]

[IMG: Data Segregation]

[H3]
Data Segregation

An enterprise plan feature, segregation completely isolates the data generated by your Convert Experiences account.
While all data is safe and separate in the Convert ecosystem, Segregation takes this buffer up a notch with the ability to allow multi-account management.
For example, large orgs with several offices in different locations can unlink data sets from each other, even if their projects sit in the same Convert account.
Explore Feature In Free Trial
14026 chars
SUB-PAGE (https://convert.com/privacy/) Privacy – A/B Testing Software
We are committed to helping our users understand the rights and obligations under the General Data Protection Regulation (GDPR), which took effect on May 25, 2018.
We have introduced tools and processes to ensure our compliance with requirements imposed by the GDPR and to help our customers comply as well.
To learn more, see the Convert GDPR Company Page about the steps we have taken to reach compliance as a company, as well as our roadmap for making Convert Experiences GDPR compliant.
Review Global Privacy Laws & What They Mean For You.

The California Consumer Privacy Act, also referred to as CCPA, is a privacy-centric bill aimed at protecting the privacy of California consumers that is effective from January 1, 2020.

Because of the many product and process enhancements we made in preparation for the 2018 General Data Protection Regulation (GDPR), when the CCPA was signed we were already well-positioned to support customers needing to comply.

We are committed to protecting your privacy and see CCPA as an opportunity to strengthen our commitment even further. We don’t collect & process users’ personal information beyond what is required for the functioning of our services, and this will never change.

We have put in place processes and procedures to comply with the various provisions of CCPA—consumer rights, data protection addendum, data deletion, data retention, and pseudonymization, which align with our core values of customer trust and data privacy.

Brazil passed its own GDPR-like law in 2018 (Lei Geral de Proteção de Dados (or LGPD)), and is effective from August 2020. We are committed to provide secure services to all our Brazilian customers by implementing and adhering to prescribed compliance policies.

To prepare for LGPD, we worked with vendors to ensure they are compliant. We are continuing to review our security measures, as we always do, to stay at the forefront of evolving industry standards and best practices.

[H2] International Data Transfers: Data Privacy Framework and SCC

For any transfer of personal data outside the European Economic Area to a country which is deemed by the EU to not have an “adequate” level of data protection, we have put in place with our affiliates, with our third party service providers, and with our customers, the necessary safeguards and mechanisms to ensure that such transfers comply with applicable data protection laws.

These safeguards include the EU Standard Contractual Clauses (SCC) and EU-US Data Privacy Framework (EU-US DPF) and the SWISS-U.S. Data Privacy Framework: certification. In addition, we may institute in the future, in our discretion, other lawfully approved mechanisms such as Binding Corporate Rules and Codes of Conduct. For transfers to third party service providers, we ensure that such entity maintains appropriate safeguards and shall have in place required data protection terms to ensure protection of personal data to the same degree as required of Convert.

[H3] Sign your DPA
We make it easy for our customers to formalize and share with their stakeholders, including employees, customers and potential auditors, that they use Convert Experiences in a way that meets GDPR data processing obligations.
The Data Processing Agreement (DPA) is an easy-to-execute document that only requires an electronic signature from the customer.
For reference, please visit this page.

[H3] Sign your NDA
We have a very balanced mutual Non-Disclosure Agreement (NDA).
We sign NDAs with potential and current users/customers and suppliers as needed free of charge. In doing so we commit to safeguarding their confidential information as laid down in the provisions of the NDA. In return we seek the same commitment via this mutual agreement.
Contact [email protected] to sign your NDA

[H3] Conduct a DPIA
As part of Convert’s GDPR Project, we developed guidance for staff and a template to be used to carry out Data Privacy Impact Assessments (DPIAs). You can find the template with the pre-filled screening questions here.
For further information, please visit this page.

[H3] Carry out a LIA
If you want to rely on legitimate interests as your lawful basis for a particular processing activity, you will need to carry out a Legitimate Interests Assessment (LIA) to help you to decide if this lawful basis is the most appropriate for the type of processing you want to carry out, or if you should look at the other options (consent, contract, legal obligation, vital interest).
We have carried out our LIA where we show that the processing of personal data does not override the fundamental rights and freedoms of the individual to whom the data relates.
If you wish to conduct a Legitimate Impact Assessment exercise, please download our LIA template.

You have the right to ask us to confirm what information we hold about you at any time, and you may ask us to modify, update or delete such information. At this point we may comply with your request or, additionally do one of the following:

We may ask you to verify your identity, or ask for more information about your request; and

Where we are legally permitted to do so, we may decline your request, but we will explain why if we do so.

Information on how to submit a GDPR Data Subject Request can be found here. The DSAR form is accessible here.

We honor the Do Not Track header, this means that if a viewer has the DNT header installed, Convert Experiences will not track that user.
The Opt-Out option we provide is a further measure to set a third-party cookie that specifically tells the Convert Experiences script not to track a user. With or without this, we still honor the Do Not Track header.

1
[H3] General Data Protection Policy
This policy is a statement of our commitment to protect the rights and privacy of individuals in accordance with the GDPR.

2
[H3] Data Management Policy
The purpose of this policy is to enable access to data and information held by us, to the greatest extent possible, consistent with legislation and relevant policies, whilst ensuring that electronic data is protected from unauthorised use, access and breaches of privacy.

3
[H3] Personal Data Breach Escalation Policy
The purpose of these procedures is to provide a framework for reporting and managing data security breaches affecting personal data held by us. These procedures are a supplement to the Data Protection Policy which affirms its commitment to protect the privacy rights of individuals in accordance with Data Protection legislation.

4
[H3] Data Retention Schedule
The purpose of this schedule is to define the minimum data retention periods and disposal mechanism.

Want to access any of these policies? Please contact us at [email protected].

[H4] On-Demand Demonstration

[H3] Showing is Better than Telling
Book your slot for a complete demonstration of the newest privacy & security features incorporated in Convert Experiences.
Book your slot

Contact Us
7070 chars
SUB-PAGE (https://convert.com/pricing/) Convert Experiences Pricing: Most Affordable A/B Testing Tool
[H2]
Understand Our Features Better, In a Head-to-Head Comparison.

Convert counts visitors to ensure the best use of your allotted traffic. If a single visitor is bucketed into multiple experiences, This visitor will still show up as one unique visitor consumed.
Convert never forces upgrades. We respect legacy pricing.

Enterprise
⭐️
Recommended

Pro
⭐️
Recommended

Growth
⭐️
Recommended

No features match your search. Try using different keywords.

Key Differences

Enterprise
⭐️
Recommended

Pro
⭐️
Recommended

Growth
⭐️
Recommended

Tested Users per month

+
1M

100K

100K

Tested Users per year

+
12M

1.2M

1.2M

Active Projects per Account

Unlimited

30

5

Active Experiences per Project

Unlimited

Unlimited

5

Active Domains Per Account
(All Plans Allow Unlimited Sub-Domains)

Unlimited

Unlimited

10

Active Goals per Project

200

100

30

(Custom) Segments per Project

20

10

5

Deploys per Account
With VWO Web Rollouts product.

300

100

10

Monthly Price

Price on Request

$599/mo

$399/mo

Annual Price

Price on Request

$5,040/yr

$3,588/yr

Monthly Price (When Paid Annually)

Price on Request

$420/mo

$299/mo

Overuse Pricing (Can Be Turned Off)

$699 per 250K

$699 per 250K

$399 per 100K

World Impact

Enterprise
⭐️
Recommended

Pro
⭐️
Recommended

Growth
⭐️
Recommended

1% Stripe Climate

1% for Conservation Projects

Trees Planted Per Month (With Monthly Plans)

8% of the monthly plan fee is used to plant trees with TIST on your behalf. At no extra cost to you.

trees-planted

trees-planted

Trees Planted All At Once (With Annual Plans)

8% of the annual plan fee is used to plant trees with TIST on your behalf. At no extra cost to you.

trees-planted-annual

trees-planted-annual

Services

Enterprise
⭐️
Recommended

Pro
⭐️
Recommended

Growth
⭐️
Recommended

Guided Onboarding

–

VWO Migration Service

Monthly Calls (AM) & Suggestions

–

Weekly account checkin (AM)

–

Support

Enterprise
⭐️
Recommended

Pro
⭐️
Recommended

Growth
⭐️
Recommended

Email

Chat

Phone
Costs extra as Add-on in VWO Growth.

–

Free Stuff For You

Enterprise
⭐️
Recommended

Pro
⭐️
Recommended

Growth
⭐️
Recommended

Paid Evidoo account or Premium GOODUI account

CXL All-Access Pass

–

Free Udemy Course

–

Free "Running High-Impact Experiments with Convert Experiences" Course by Andy McKenna

–

–

Features

Enterprise
⭐️
Recommended

Pro
⭐️
Recommended

Growth
⭐️
Recommended

[NEW] Convert Heatmaps

[NEW] Convert Signals®

[NEW] Multi-Arm Bandit (Auto-Allocate)

–

[NEW] Remove Data from Report

–

[NEW] Versioning Roll-Out

Automatic

[NEW] Custom Pop-ups

–

A/B Testing

Split URL Testing

Multipage Testing

–

Multivariate Testing
Costs extra as Add-on in VWO Growth.

–

Mobile Website Testing

Cross Domain Testing

Popular
Full Stack
With VWO Server Side testing product.

–

Visual Editor

Code Editor

40+ Filter Targeting Engine

Custom Javascript Targeting
Costs extra as Add-on in VWO Growth.

Custom Tag Targeting
Costs extra as Add-on in VWO Growth.

Popular
Behavior Based Targeting
Costs extra as Add-on in VWO Growth & Pro.

Cookie Based Targeting
Costs extra as Add-on in VWO Growth.

Geotargeting
Costs extra as Add-on in VWO Growth.

–

Device Targeting

Weather Targeting

–

Traffic Source Targeting

Time of Day Targeting
Costs extra as Add-on in VWO Growth.

Language Targeting

Advanced Targeting

Data Sources

Advanced Post Segmentation
Costs extra as Add-on in VWO Growth & Pro.

Advanced Goals

Advanced Rule Builder

Manual Activation
Update to "Advanced triggering costs extra (VWO Trigger Plus Add-on) in Growth & Pro."

Add New Elements

Popular
SRM Checks

Collision Prevention
Costs extra as Add-on in VWO Growth & Pro.

Default Anti-flicker

Popular
Frequentist & Bayesian Stats Engine

Popular
Sequential Testing

–

Experimental Heatmaps

Bring Your Own ID (BYOID)

–

–

Add Observations

Knowledge Base

Popular
QA Wizard

Dynamic Web Triggers

Upon Location Run Only

Import / Export Templates

Import Only

Live Duration Insights® for Primary Goal

Live Duration Insights® for Entire Report

–

Environments

Bulk Editing

Custom Domains (CNAME)

2

1

–

Additional Custom Domains (CNAME): $1000/year per domain

–

API Access
Costs extra as Add-on in VWO Growth & Pro.

Popular
Traffic Allocation

Collaborators

One-Tag Integrations

Number of 3rd Party
Integrations

90+

90+

90+

Live Logs

Change History

–

Data Segregation

–

–

Scroll Goal

Real Time Data

Export Raw Data
Costs extra as Add-on in VWO Growth & Pro.

–

CSV Export
Update to Detailed report downloads cost extra as Add-on in VWO Growth & Pro.

Google Sign-In

Role Based Permissions

Account Manager

–

Modified Payment Terms

–

–

Redlining Contracts

–

–

RFIs & RFPs

–

–

Security & Privacy

Enterprise
⭐️
Recommended

Pro
⭐️
Recommended

Growth
⭐️
Recommended

Multi-Factor Security Login

Single Sign-On

–

EU-Based Servers

Frankfurt

Frankfurt

Frankfurt

Non-PII Cookie Lifetime

6 months

6 months

6 months

Only First-Party Cookies

No features match your search. Try using different keywords.

We don't force plan upgrades. Convert honors legacy pricing.

Lucrative discounts on multi-year deals. Ask!

Growth
⭐️
Recommended

Pro
⭐️
Recommended

Enterprise
⭐️
Recommended

No features match your search. Try using different keywords.

Key Differences

Growth
⭐️
Recommended

Pro
⭐️
Recommended

Enterprise
⭐️
Recommended

Tested Users per month

100K

100K

+
1M

Tested Users per year

1.2M

1.2M

+
12M

Active Projects per Account

5

30

Unlimited

Active Experiences per Project

5

Unlimited

Unlimited

Active Domains Per Account
(All Plans Allow Unlimited Sub-Domains)

10

Unlimited

Unlimited

Active Goals per Project

30

100

200

(Custom) Segments per Project

5

10

20

Deploys per Account
With VWO Web Rollouts product.

10

100

300

Monthly Price

$399/mo

$599/mo

Price on Request

Annual Price

$3,588/yr

$5,040/yr

Price on Request

Monthly Price (When Paid Annually)

$299/mo

$420/mo

Price on Request

Overuse Pricing (Can Be Turned Off)

$399 per 100K

$699 per 250K

$699 per 250K

World Impact

Growth
⭐️
Recommended

Pro
⭐️
Recommended

Enterprise
⭐️
Recommended

1% Stripe Climate

1% for Conservation Projects

Trees Planted Per Month (With Monthly Plans)

trees-planted

trees-planted

8% of the monthly plan fee is used to plant trees with TIST on your behalf. At no extra cost to you.

Trees Planted All At Once (With Annual Plans)

trees-planted-annual

trees-planted-annual

8% of the annual plan fee is used to plant trees with TIST on your behalf. At no extra cost to you.

Services

Growth
⭐️
Recommended

Pro
⭐️
Recommended

Enterprise
⭐️
Recommended

Guided Onboarding

–

VWO Migration Service

Monthly Calls (AM) & Suggestions

–

Weekly account checkin (AM)

–

Support

Growth
⭐️
Recommended

Pro
⭐️
Recommended

Enterprise
⭐️
Recommended

Email

Chat

Phone
Costs extra as Add-on in VWO Growth.

–

Free Stuff For You

Growth
⭐️
Recommended

Pro
⭐️
Recommended

Enterprise
⭐️
Recommended

Paid Evidoo account or Premium GOODUI account

CXL All-Access Pass

–

Free Udemy Course

–

Free "Running High-Impact Experiments with Convert Experiences" Course by Andy McKenna

–

–

Features

Growth
⭐️
Recommended

Pro
⭐️
Recommended

Enterprise
⭐️
Recommended

[NEW] Convert Heatmaps

[NEW] Convert Signals®

[NEW] Multi-Arm Bandit (Auto-Allocate)

–

[NEW] Remove Data from Report

–

[NEW] Versioning Roll-Out

Automatic

[NEW] Custom Pop-ups

–

A/B Testing

Split URL Testing

Multipage Testing

–

Multivariate Testing
Costs extra as Add-on in VWO Growth.

–

Mobile Website Testing

Cross Domain Testing

Popular
Full Stack
With VWO Server Side testing product.

–

Visual Editor

Code Editor

40+ Filter Targeting Engine

Custom Javascript Targeting
Costs extra as Add-on in VWO Growth.

Custom Tag Targeting
Costs extra as Add-on in VWO Growth.

Popular
Behavior Based Targeting
Costs extra as Add-on in VWO Growth & Pro.

Cookie Based Targeting
Costs extra as Add-on in VWO Growth.

Geotargeting
Costs extra as Add-on in VWO Growth.

–

Device Targeting

Weather Targeting

–

Traffic Source Targeting

Time of Day Targeting
Costs extra as Add-on in VWO Growth.

Language Targeting

Advanced Targeting

Data Sources

Advanced Post Segmentation
Costs extra as Add-on in VWO Growth & Pro.

Advanced Goals

Advanced Rule Builder

Manual Activation
Update to "Advanced triggering costs extra (VWO Trigger Plus Add-on) in Growth & Pro."

Add New Elements

Popular
SRM Checks

Collision Prevention
Costs extra as Add-on in VWO Growth & Pro.

Default Anti-flicker

Popular
Frequentist & Bayesian Stats Engine

Popular
Sequential Testing

–

Experimental Heatmaps

Bring Your Own ID (BYOID)

–

–

Add Observations

Knowledge Base

Popular
QA Wizard

Dynamic Web Triggers

Upon Location Run Only

Import / Export Templates

Import Only

Live Duration Insights® for Primary Goal

Live Duration Insights® for Entire Report

–

Environments

Bulk Editing

Custom Domains (CNAME)

–

1

2

Additional Custom Domains (CNAME): $1000/year per domain

–

API Access
Costs extra as Add-on in VWO Growth & Pro.

Popular
Traffic Allocation

Collaborators

One-Tag Integrations

Number of 3rd Party
Integrations

90+

90+

90+

Live Logs

Change History

–

Data Segregation

–

–

Scroll Goal
15000 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
58Review mentions (all pages)
7External proof links (all pages)
PageReviewsProof links
/ (home) 10 1
/features/ 9 1
/privacy/ 8 1
/pricing/ 31 4
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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            "name": "Convert.com A/B Testing Tool. Reliable & Affordable.",
            "isPartOf": {
                "@id": "https://www.convert.com/#website"
            },
            "about": {
                "@id": "https://www.convert.com/#organization"
            },
            "datePublished": "2012-07-19T16:02:35+00:00",
            "dateModified": "2025-12-02T12:41:12+00:00",
            "description": "Convert.com’s A/B testing tool has split testing, personalization, advanced goals, fast support, and monthly payments.",
            "breadcrumb": {
                "@id": "https://www.convert.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
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                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.convert.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Convert"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.convert.com/#website",
            "url": "https://www.convert.com/",
            "name": "Convert.com",
            "description": "Convert Experiences is a privacy-first A/B testing and experimentation platform for mid-market e-commerce brands and CRO agencies. Features include client-side and server-side testing, feature flags, and 90+ integrations.",
            "publisher": {
                "@id": "https://www.convert.com/#organization"
            },
            "alternateName": "[\"Convert Experiences\", \"Convert Insights Inc.\", \"Convert\"]",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.convert.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.convert.com/#organization",
            "name": "Convert Insights Inc.",
            "alternateName": "[\"Convert Experiences\", \"Convert.com\", \"Convert\"]",
            "url": "https://www.convert.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.convert.com/#/schema/logo/image/",
                "url": "https://www.convert.com/wp-content/uploads/2021/01/convert-logo-black-transparent.png",
                "contentUrl": "https://www.convert.com/wp-content/uploads/2021/01/convert-logo-black-transparent.png",
                "width": 567,
                "height": 122,
                "caption": "Convert Insights Inc."
            },
            "image": {
                "@id": "https://www.convert.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/convert",
                "https://x.com/convert",
                "https://www.linkedin.com/company/convert-com",
                "http://pinterest.com/convertcom/",
                "https://www.youtube.com/channel/UCb3MRutvDELM_843ZJ-5tww",
                "https://www.g2.com/products/convert-experiences/reviews/",
                "https://www.tiktok.com/@convert.insights",
                "https://www.instagram.com/convertinsightsinc/"
            ],
            "description": "Convert Experiences is a privacy-first A/B testing and personalization platform founded in 2009 and headquartered in Claymont, Delaware, USA. It is built for marketers, CRO agencies, developers, and growth teams who need a full-featured experimentation tool without enterprise pricing or vendor lock-in. Convert competes with platforms such as VWO, Optimizely, Kameleoon, and Intelligems, and is differentiated by its transparent pricing, ethical business practices, and a long-standing commitment to privacy and data sovereignty. The parent company is Convert Insights Inc.",
            "telephone": "+1-888-666-9711",
            "legalName": "Convert Insights Inc.",
            "foundingDate": "2009-01-01",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "51",
                "maxValue": "200"
            },
            "publishingPrinciples": "https://www.convert.com/write-for-us/",
            "ownershipFundingInfo": "https://www.convert.com/llm-info/",
            "ethicsPolicy": "https://www.convert.com/conscious-business/",
            "diversityStaffingReport": "https://www.convert.com/jobs/",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "2093 Philadelphia Pike #9985",
                "addressLocality": "Claymont",
                "addressRegion": "DE",
                "postalCode": "19703",
                "addressCountry": "US"
            },
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "+1-888-666-9711",
                "contactType": "sales",
                "availableLanguage": [
                    "English"
                ]
            }
        },
        {
            "@type": "SoftwareApplication",
            "@id": "https://www.convert.com/#softwareapplication",
            "name": "Convert Experiences",
            "applicationCategory": "BusinessApplication",
            "applicationSubCategory": "A/B Testing Software",
            "operatingSystem": "Web-based",
            "url": "https://www.convert.com/",
            "description": "Convert Experiences is a privacy-first A/B testing and experimentation platform used by over 40,000 websites since 2009. Provides full-stack experimentation including client-side A/B testing, server-side feature flags, and multivariate testing with GDPR, HIPAA, ISO 27001, and SOC 2 Type 2 compliance.",
            "featureList": [
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                "Full-Stack Experimentation",
                "Feature Flags",
                "Server-Side Testing",
                "Audience Targeting with 40+ Filters",
                "Advanced Goal Tracking",
                "90+ Native Integrations",
                "GDPR, HIPAA, SOC 2 Type 2 Compliant"
            ],
            "screenshot": "https://www.convert.com/wp-content/uploads/2024/08/Pricing-page-meta-2024.jpg",
            "provider": {
                "@id": "https://www.convert.com/#organization"
            }
        }
    ]
}
/features/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.convert.com/features/",
            "url": "https://www.convert.com/features/",
            "name": "Convert Experience Features: CRO Tool Must-Haves",
            "isPartOf": {
                "@id": "https://www.convert.com/#website"
            },
            "datePublished": "2013-07-09T01:29:39+00:00",
            "dateModified": "2026-01-07T18:39:07+00:00",
            "description": "Ab testing software meets split testing and multivariate testing tool. That’s Convert Experiences. Learn about our features that support landing page testing and website conversion optimization.",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "[DEPTH_TRUNCATED]"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.convert.com/#website",
            "url": "https://www.convert.com/",
            "name": "Convert.com",
            "description": "Convert Experiences is a privacy-first A/B testing and experimentation platform for mid-market e-commerce brands and CRO agencies. Features include client-side and server-side testing, feature flags, and 90+ integrations.",
            "publisher": {
                "@id": "https://www.convert.com/#organization"
            },
            "alternateName": "[\"Convert Experiences\", \"Convert Insights Inc.\", \"Convert\"]",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "[DEPTH_TRUNCATED]",
                        "urlTemplate": "[DEPTH_TRUNCATED]"
                    },
                    "query-input": {
                        "@type": "[DEPTH_TRUNCATED]",
                        "valueRequired": "[DEPTH_TRUNCATED]",
                        "valueName": "[DEPTH_TRUNCATED]"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.convert.com/#organization",
            "name": "Convert Insights Inc.",
            "alternateName": "[\"Convert Experiences\", \"Convert.com\", \"Convert\"]",
            "url": "https://www.convert.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.convert.com/#/schema/logo/image/",
                "url": "https://www.convert.com/wp-content/uploads/2021/01/convert-logo-black-transparent.png",
                "contentUrl": "https://www.convert.com/wp-content/uploads/2021/01/convert-logo-black-transparent.png",
                "width": 567,
                "height": 122,
                "caption": "Convert Insights Inc."
            },
            "image": {
                "@id": "https://www.convert.com/#/schema/logo/image/"
            },
            "sameAs": {
                "0": "https://www.facebook.com/convert",
                "1": "https://x.com/convert",
                "2": "https://www.linkedin.com/company/convert-com",
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                "_items_truncated": true
            },
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            "telephone": "+1-888-666-9711",
            "legalName": "Convert Insights Inc.",
            "foundingDate": "2009-01-01",
            "numberOfEmployees": {
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                "minValue": "51",
                "maxValue": "200"
            },
            "publishingPrinciples": "https://www.convert.com/write-for-us/",
            "ownershipFundingInfo": "https://www.convert.com/llm-info/",
            "ethicsPolicy": "https://www.convert.com/conscious-business/",
            "diversityStaffingReport": "https://www.convert.com/jobs/",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "2093 Philadelphia Pike #9985",
                "addressLocality": "Claymont",
                "addressRegion": "DE",
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            },
            "contactPoint": {
                "@type": "ContactPoint",
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                "contactType": "sales",
                "availableLanguage": [
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                ]
            }
        },
        {
            "@type": "FAQPage",
            "@id": "https://www.convert.com/features/#faq",
            "mainEntity": {
                "0": {
                    "@type": "Question",
                    "name": "What are tested users?",
                    "acceptedAnswer": {
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                        "text": "[DEPTH_TRUNCATED]"
                    }
                },
                "1": {
                    "@type": "Question",
                    "name": "Does Convert Experiences apply sampling?",
                    "acceptedAnswer": {
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                        "text": "[DEPTH_TRUNCATED]"
                    }
                },
                "2": {
                    "@type": "Question",
                    "name": "Does Convert Experiences allow server side testing?",
                    "acceptedAnswer": {
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                        "text": "[DEPTH_TRUNCATED]"
                    }
                },
                "3": {
                    "@type": "Question",
                    "name": "How well does Convert Experiences work with Single Page Applications (SPA)?",
                    "acceptedAnswer": {
                        "@type": "[DEPTH_TRUNCATED]",
                        "text": "[DEPTH_TRUNCATED]"
                    }
                },
                "4": {
                    "@type": "Question",
                    "name": "How can you track revenue/transactions for eCommerce stores using Convert Experiences?",
                    "acceptedAnswer": {
                        "@type": "[DEPTH_TRUNCATED]",
                        "text": "[DEPTH_TRUNCATED]"
                    }
                },
                "_items_truncated": true
            }
        },
        {
            "@type": "SoftwareApplication",
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            "name": "Convert Experiences",
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            "applicationSubCategory": "A/B Testing Software",
            "operatingSystem": "Web-based",
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            "featureList": {
                "0": "A/B Testing",
                "1": "Split URL Testing",
                "2": "Multivariate Testing",
                "3": "Full-Stack Experimentation",
                "4": "Feature Flags",
                "_items_truncated": true
            },
            "screenshot": "https://www.convert.com/wp-content/uploads/2024/08/Pricing-page-meta-2024.jpg",
            "provider": {
                "@id": "https://www.convert.com/#organization"
            }
        }
    ],
    "_truncated": true,
    "_original_size": 12039
}
/privacy/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.convert.com/privacy/",
            "url": "https://www.convert.com/privacy/",
            "name": "Privacy - A/B Testing Software",
            "isPartOf": {
                "@id": "https://www.convert.com/#website"
            },
            "datePublished": "2019-01-31T13:10:39+00:00",
            "dateModified": "2020-08-25T15:38:35+00:00",
            "description": "Why is Convert Experiences the most privacy focused A/B testing tool in the market? We list the privacy measures we take on this page.",
            "inLanguage": "en-US",
            "potentialAction": [
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                    "@type": "ReadAction",
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                "@id": "https://www.convert.com/#organization"
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            "alternateName": "[\"Convert Experiences\", \"Convert Insights Inc.\", \"Convert\"]",
            "potentialAction": [
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            },
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                "GDPR, HIPAA, SOC 2 Type 2 Compliant"
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                "@id": "https://www.convert.com/#organization"
            }
        }
    ]
}
/pricing/
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    "@context": "https://schema.org",
    "@graph": {
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            "@id": "https://www.convert.com/pricing/",
            "url": "https://www.convert.com/pricing/",
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            },
            "primaryImageOfPage": {
                "@id": "https://www.convert.com/pricing/#primaryimage"
            },
            "image": {
                "@id": "https://www.convert.com/pricing/#primaryimage"
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            "thumbnailUrl": "https://www.convert.com/wp-content/uploads/2024/08/Pricing-page-meta-2024.jpg",
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                {
                    "@type": "ReadAction",
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                }
            ],
            "mainEntity": {
                "@id": "https://www.convert.com/#product"
            }
        },
        "1": {
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            "contentUrl": "https://www.convert.com/wp-content/uploads/2024/08/Pricing-page-meta-2024.jpg",
            "width": 1200,
            "height": 600,
            "caption": "Convert Pricing Featured Image"
        },
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            "@type": "WebSite",
            "@id": "https://www.convert.com/#website",
            "url": "https://www.convert.com/",
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                "@id": "https://www.convert.com/#organization"
            },
            "alternateName": "[\"Convert Experiences\", \"Convert Insights Inc.\", \"Convert\"]",
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                    },
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                    }
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        },
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            "url": "https://www.convert.com/",
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                "@id": "https://www.convert.com/#/schema/logo/image/"
            },
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Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Marketing, SEO & Advertising Agencies
45.1 Avg BS

Based on 1856 businesses audited.

BS Detector

Marketing, SEO & Advertising Agencies BS: Convert Insights Inc. (convert.com)

https://convert.com 📍 Industry: Marketing, SEO & Advertising Agencies
16 BS / 100

Convert.com is a forensic anomaly: a marketing-related site that actually values technical precision over fluff. The distance between what they claim and what they prove is microscopic, making it a high-substance benchmark for the SaaS industry.

Info Density Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
3
15% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
2
13% BS

To achieve a sub-10 score, the site should add ‘Person’ schema for key leadership to bridge the minor authority gap regarding human expertise. Update the ‘Easiest Setup Fall 2025’ badges to ensure they don’t appear stale as the temporal anchor of May 2026 approaches. Finally, link the ‘Award Winning E-com Experiment’ directly to a case study PDF or page to provide a 1:1 proof path for that specific H4 claim.

While the target industry is classified as Marketing, SEO & Advertising Agencies, Convert.com is specifically a Software-as-a-Service (SaaS) platform for A/B testing. It serves this industry by providing the technical infrastructure for CRO agencies to execute experiments, which the content confirms through specific agency-focused features and pricing.

“The score of 16 is driven by the high technical specificity in headings and the total absence of semantic drift. The few points lost are due to the use of standard industry jargon (ROI-driven, data-driven) which, while functional here, still matches the commodity fingerprint filters. The trust_and_proof pillar scored well due to verified external review links and named client metrics.”

Verified Analysis Date: May 29, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation