Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims:
we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags:
guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns:
homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations:
named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…
Cognism
(https://cognism.com) 📸 Data Snapshot: May 29, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Your No. 1 Choice in Premium Sales Intelligence | Cognism (https://cognism.com)
Title
Your No. 1 Choice in Premium Sales Intelligence | Cognism
Meta
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.
H1 Europe's most trusted B2B data for growing pipeline.
H2 The Cognism experience
H2 See Cognism in action
H2 For teams at every stage of growth
H2 Work with the tools your team already uses
H2 Frequently asked questions…
H2 Ready to see Cognism for yourself?
H3 Sales Intelligence
H3 Data enrichment
H3 Data-as-a-Service (DaaS)
H3 Why Cognism Data is different
H3 The Signals of the Business Economy: What’s Really Driving GTM Change in 2026?
H3 SDR Zone
H3 5 Steps to Better Outbound in 2026
H3 GTM cheat codes
H3 AI & Data in Marketing (2026)
H4 An average of 20-40% pipeline increase for Cognism customers.
H5 European Expertise
H5 Phone-verified data
H5 Decision-maker coverage
H5 Compliance
H5 SMB
H5 Mid-Market
H5 Enterprise
H5 Who is Cognism best suited for?
H5 How quickly can we get set up and start seeing value?
H5 Do you have pricing or plans designed for small teams?
H5 How accurate is your data, and how often is it refreshed?
H5 Are you GDPR/UK GDPR compliant?
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Accelerate Your Growth | Request a Demo Today | Cognism (https://cognism.com/demo/)
Title
Accelerate Your Growth | Request a Demo Today | Cognism
Meta
See Cognism
H1 Let's solve your GTM data challenges together.
H4 “Cognism’s data quality was about 30% better than everything else we were looking at at the time.”
H4 An average of 20-40% pipeline increase for Cognism customers.
H5 Request a demo
NAV_HEADER_REPEATED_FOOTER Case Studies & Customer Success Stories | Cognism (https://cognism.com/case-studies/)
Title
Case Studies & Customer Success Stories | Cognism
Meta
Meet some of the 4000+ companies that EXCEED targets with Cognism. Read our best success stories and learn how to boost results with sales intelligence.
H1 Trusted by over 4000 organisations worldwide.
H3 Explore Case Studies
H4 An average of 20-40% pipeline increase for Cognism customers.
NAV_HEADER_REPEATED_FOOTER Our Data | A New Quality Standard in B2B Data (https://cognism.com/our-data/)
Title
Our Data | A New Quality Standard in B2B Data
Meta
Cognism is setting a new standard for b2b data quality and compliance. Cognism leads the way in correctness, coverage and compliance.
H1 B2B data that makes your team fluent in the companies that matter.
H2 How Cognism delivers data you can trust
H2 Ready to turn better data into pipeline?
H2 Ready to see Cognism for yourself?
H3 Scoring and matching
H3 Data verification
H3 Compliance checks
H3 Human validation
H3 Customer feedback loop
H3 Data coverage and claims that count…
H3 Contacts without context only gets you so far
H3 Hiring Trends
H3 Funding alerts
H3 Technographics
H3 M&A Alerts
H3 Intent
H3 What makes our data special? Hear it from our customers
H3 Data FAQs
H4 “Cognism’s data quality was about 30% better than everything else we were looking at at the time.”
H4 An average of 20-40% pipeline increase for Cognism customers.
H5 Cognism data
H5 Enabling 4,000+ teams with better data.
H5 What is phone-verified data?
H5 How accurate is phone-verified data?
H5 How does Cognism manage data refresh rates?
H5 What are verified emails?
H5 What is Signal Data?
H5 What is Technographic Data?
H5 What is Intent Data?
H5 How does Cognism handle security and compliance?
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://cognism.com) Your No. 1 Choice in Premium Sales Intelligence | Cognism
[H1] Europe's most trusted B2B data for growing pipeline. Become fluent in your market with precise, compliant data for the companies and decision-makers that matter. Book a Demo Calculate ROI Join 4000+ revenue teams exceeding targets daily [IMG: Asana-white] [IMG: aircall logo blanc] [IMG: AVEVA_White-1] [IMG: Logos 130x26px - White_Comply Advantage] [IMG: notion-white] [IMG: Logos 130x26px - White_Seismic] [IMG: Why Cognism] Cognism data quality was 30% better than other providers. — Managing Director @ Mollie See the results [IMG: Why Cognism] Cognism drove 4x ARR growth in just six months. — VP Sales @ DinMo See the results [IMG: Why Cognism] We achieved 800% more demos and doubled daily call volume. — CEO @ Zick Learn See the results [IMG: Why Cognism] 60% of sales leads come directly from Cognism. — Head of Sales @ BearingPoint See the results Our platform [H2] The Cognism experience Sales prospecting CRM enrichment Data-as-a-Service (DaaS) [H3] Sales Intelligence Find the right people and turn insight into action. Connect with the right contacts quicker through recommended contact suggestions and phone-verified data Phone-verified data Premium contact data verified through additional manual and automated checks to improve accuracy and increase your chances of reaching the right decision-maker. . Act on actionable signals like intent, hiring, job join and funding announcements. Filter, segment and perfect your target accounts and assign them in seconds. Help your team prospect with more precision using accurate contact data, account context and timely signals. Prospect with precision [IMG: Cognism_Infographic 12 (Light)-cropped] [H3] Data enrichment Enrich your sales and marketing data at scale. Identify gaps in your database and quickly see which contacts are missing key fields or contain outdated information. Enrich the records that matter most by prioritising ICP segments, personas and high-value contacts instead of bulk updates. Automatically enrich new inbound leads so records are complete, routable and ready for sales follow-up from the moment they enter your CRM. Maintain a marketing database that stays accurate, actionable and aligned with sales without constant manual clean-ups. Enrich your data [IMG: Enriched contact 1-2] [H3] Data-as-a-Service (DaaS) Cognism’s Data-as-a-Service gives you real-time access to verified B2B data. Fetch data instantly via API or work with us to schedule batch delivery. GDPR & CCPA compliant data sourcing. Expert support for custom integrations and strategy. Boost pipeline performance with the leading provider of European B2B data. Deliver data instantly [IMG: Cognism_Infographic 3 (Light)-cropped] [IMG: datapoints] [IMG: Cognism_Infographic 9-cropped] [H3] Why Cognism Data is different Anyone can give you more data. Cognism helps you act on the right data, with the context and confidence to build better pipeline. [H5] European Expertise Built for growth in Europe. Europe is complex. Markets differ, regulations matter, and local context changes how teams sell. Cognism helps you navigate that complexity with precise data built for the reality of European growth. [H5] Phone-verified data Phone-verified mobiles that help teams connect faster. Our phone-verified mobiles go through additional verification layers to improve accuracy and reliability. That means fewer dead ends, more conversations with the right people and up to 3x higher connect rates. [H5] Decision-maker coverage Decision-maker data, refreshed every 30 days. Identify and engage senior buyers with accurate, compliant data that is continuously refreshed, so your team knows where to focus and when to act. [H5] Compliance Compliance-first posture, built in. Operate with confidence using compliance-first B2B data, strong governance standards and extensive Do-Not-Call coverage across Europe. [IMG: LeadIntelligence_Leader_Enterprise_EMEA_Leader] [IMG: LeadIntelligence_Leader_Mid-Market_Leader] [IMG: LeadIntelligence_BestResults_Enterprise_Total] [IMG: LeadIntelligence_MostImplementable_Enterprise_Total] [IMG: LeadIntelligence_MomentumLeader_Leader] [IMG: LeadMining_Leader_Enterprise_Leader] [H2] See Cognism in action Explore Cognism with a short interactive walkthrough and see how our platform helps revenue teams find, connect with and convert their ideal buyers. Step through key features at your own pace and discover how high-quality, compliant B2B data can help your team build pipeline faster and start more meaningful conversations with the right prospects. Try interactive demo [IMG: arrow] Built on better data [H2] For teams at every stage of growth [IMG: datapoints] [H5] SMB For SMB teams that need pipeline now. With accurate contact data and phone-verified mobiles, your team can focus their effort where it counts and build pipeline without the overhead of complex tooling. Find and research prospects in seconds Reach decision-makers with accurate contact data Build pipeline faster with a lean sales team Explore SMB solutions [H5] Mid-Market For mid-market teams scaling predictable pipeline. With reliable contact data and signals that show when to act, your team can target the opportunities most likely to convert. Prioritise accounts that match your ideal customer profile Reach decision-makers with accurate, refreshed contact data Build predictable pipeline with signal-driven targeting Explore mid-market growth [H5] Enterprise For enterprise teams managing complex buying groups. With high-quality data and compliance built in, your teams can focus on building relationships and closing high-value deals with confidence. Identify and map enterprise buying groups Reach senior stakeholders with accurate contact data Navigate complex organisations with confidence Explore enterprise solutions [IMG: Cognism_Infographic 8-cropped] [IMG: datapoints] [IMG: Cognism_Infographic 5 (Dark)] [H2] Work with the tools your team already uses Bring Cognism into your existing workflows with integrations that keep your data moving and your teams aligned. Export seamlessly to Salesforce, HubSpot, Pipedrive and more Send accurate contact data straight into the systems your teams rely on Prospect and enrich data within the workflows you already use Explore integrations [IMG: arrow] Featured [H3] The Signals of the Business Economy: What’s Really Driving GTM Change in 2026? Discover how leadership churn, AI-driven intent signals, and shifting GTM strategies are reshaping how companies grow, compete, and win in today’s business economy. Across millions of live data points, Cognism’s research shows a market not slowing down, but recalibrating, where efficiency, data quality, and speed of decision-making define competitive advantage. Industry patterns reveal accelerating leadership turnover, shrinking tech stacks, and buyer intent consolidating around AI, automation, and productivity. Within this environment, companies that act on real-time signals - from executive movement to intent data - are outperforming, building leaner systems, and adapting faster to constant change. Read the full analysis → Resource [H3] SDR Zone We’ve collated our best and most entertaining resources for SDRs and their sales leaders to access on demand. Explore proven scripts, podcasts, and sales tactics designed to help SDRs book more meetings, hit quota faster, and grow with confidence. Hit quota faster → Blog [H3] 5 Steps to Better Outbound in 2026 Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue. Outbound guide → Cheat codes [H3] GTM cheat codes Tactical cheat codes for Sales, Marketing & RevOps. Struggling with stalled deals, leaky funnels, or wasted ad spend? Our proven GTM plays help you fix what’s broken—fast. Explore cheat codes → Blog [H3] AI & Data in Marketing (2026) Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems. Smarter AI use → What growing teams want to know [H2] Frequently asked questions... [H5] Who is Cognism best suited for? Cognism is leveraged by Enterprise and mid-market sales, marketing and revenue operations teams working in B2B markets. Teams with at least 5 salespeople often see the most value, especially those prospecting into Europe, but speak to us today about your requirements. [H5] How quickly can we get set up and start seeing value? After initial onboarding, you'll be able to get started straight away. We'll give you the resources you need to start building your target lists, ideal personas or discover new contact information in old places, and explore the opportunities within our database. [H5] Do you have pricing or plans designed for small teams? Cognism pricing is based on your business needs. Cognism costs do differ depending on the package you choose, but we have no hidden cost associated with access to the platform, keeping your outgoings predictable. All packages include contact and company data, including our phone-verified contacts, target market analytics and integrations to leading CRM and engagement tools. [H5] How accurate is your data, and how often is it refreshed? Cognism’s proprietary data fusion engine is responsible for sourcing data from across the internet - everything from news reports, press releases, earnings reports, public registries and validated third-party vendors. Our AI stitches hundreds of pieces of data together per company before filtering it through a series of verification layers to create high-quality company and contact records. We do all this to find you the key phone-verified decision makers. Our Director level and above data is continually refreshed on a 30 day basis to maintain accuracy and completeness across our database. [H5] Are you GDPR/UK GDPR compliant? Security is a top priority for Cognism because it’s fundamental to everything we do, our customers and our product. Our security and compliance teams are dedicated to maintaining parity with ISO 27001 and SOC2 frameworks. Our global database complies with the latest in international privacy laws, including GDPR and CCPA, helping you connect with prospects with confidence. Learn more about our compliance programme on our compliance hub. [IMG: Cognism Woman Portrait 1] [H2] Ready to see Cognism for yourself? Book a discovery session with our team and they'll show you how Cognism can give you the data you need to reach your goals. Book a demo [IMG: arrow]
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SUB-PAGE (https://cognism.com/demo/) Accelerate Your Growth | Request a Demo Today | Cognism
[H1] Let's solve your GTM data challenges together. Instead of a generic sales pitch, we'll deliver a bespoke session focused on your specific GTM challenges and show how companies like yours have: Increased connect rates by 80% Expanded total addressable market by 50% Saved each rep 10 hours per week on prospecting If there's a fit, we'll arrange clear next steps; if not, no hard follow-ups. [H4] “Cognism’s data quality was about 30% better than everything else we were looking at at the time.” Dave Smallwood - Managing Director @ Mollie View Case Study [IMG: Dave Smallwood] [H5] Request a demo [IMG: br26-asana-mono] [IMG: br26-hootsuite-mono] [IMG: br26-seismic-mono] [IMG: br26-notion-mono] [IMG: br26-deel-mono] [IMG: br26-monday-mono] [IMG: br26-mollie-mono] [IMG: br26-xero-mono]
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SUB-PAGE (https://cognism.com/case-studies/) Case Studies & Customer Success Stories | Cognism
[H1] Trusted by over 4000 organisations worldwide. Meet some of the 4000+ companies that EXCEED targets with Cognism. Read our best success stories and learn how to boost results with sales intelligence. View all stories [IMG: arrow] [IMG: Redgate] Redgate Achieves a 42% Increase in Pipeline With Cognism FEATURED STORY 42% increase in BDR pipeline Read story [IMG: Mollie] Mollie Improves Connect Rates by 80% With Cognism FEATURED STORY 80% Connect rate improvement Read story [IMG: Druva] Cognism Drives 22% Growth in Quarterly Pipeline for Druva FEATURED STORY 22% Growth in Quarterly Pipeline Read story [IMG: Docfield] Docfield Uses Cognism to Improve Connect Rates by 20% FEATURED STORY 80% data accuracy Read story [IMG: Stuart] Stuart Generates 25% of Its Opportunities With Cognism FEATURED STORY €225,000 ARR from one account Read story [IMG: CEC Marketing] CEC Marketing Generates 40% of Leads With Cognism FEATURED STORY 40% increase in webinar and event sign ups Read story [H3] Explore Case Studies Industry Computer Software Services Economic Development Information Technology and Services Management Consulting Marketing and Advertising Staffing and Recruiting Education & Training Financial Services Manufacturing Size 1-50 51-200 201-1,000 1,000+ Use case Data Quality Intelligence Personalisation Compliance Department CEO Marketing Operations Sales Region UK EMEA US APAC Integrations Salesforce Hubspot Salesloft Outreach Microsoft Dynamics Pipedrive Bullhorn Zapier Competitors ZoomInfo Lusha Apollo.io Seamless AI Clay Clear filters Industry Size Use Case Department Region Integrations Competitors Sorry, we don't have anything that matches those filters, please make another selection. [IMG: BearingPoint] [IMG: BearingPoint] 60% sales qualified leads Use case: Compliance, Data Quality, Intelligence, Personalisation Company size: 1,000+ employees Industry: Information Technology and Services Teams using: Sales 60% of all sales qualified leads come from Cognism, making it the most impactful source for an outbound-driven pipeline. Frank Duscheck, Head of Sales Read story [IMG: SaleCycle] [IMG: SaleCycle] 10 hours per rep each week saved Use case: Data Quality, Intelligence, Personalisation Company size: 51-200 employees Industry: Information Technology and Services Teams using: Sales, Marketing "The team spends about 60% of their planning and research time sourcing prospects from Cognism. With this, they’re each saving around 2 hours per day - 10 hours per week - in manual efforts, which really is a lot.” Jonathan Keighley, CRO Read story [IMG: zick learn] [IMG: zick learn] 800% increase in demos Use case: Data Quality, Intelligence, Personalisation, Compliance Company size: 1-50 employees Industry: Information Technology and Services Teams using: Sales "Thanks to Cognism we’ve doubled the amount of calls per day and achieved 800% more demos." Matteo Penzo, CEO Read story [IMG: DinMo] [IMG: DinMo] 4x ARR in 6 months Use case: Data Quality, Intelligence, Personalisation Company size: 1-50 employees Industry: Computer Software Teams using: Sales, Marketing, Operations “We’ve 4x’d ARR in just six months, and we’re on track to 10x the business. Cognism has been central to that success.” David Bentham, VP of Sales at DinMo Read story [IMG: AVEVA] [IMG: AVEVA] 40% outbound pipeline generated Use case: Data Quality, Intelligence, Personalisation Company size: 1,000+ employees Industry: Information Technology and Services Teams using: Sales "Overall, more than 40% of the outbound pipeline we generated last year came from Cognism prospecting.” Adina Apachitei, Global Director Best Practices Program Read story [IMG: CEC Marketing] [IMG: CEC Marketing] 40% increase in webinar and event sign ups Use case: Data Quality Company size: 1-50 employees Industry: Information Technology and Services Teams using: Marketing "Around 300 of the 753 leads generated in 3 months came directly from Cognism, making up 40% of the total.” Dom Verrall, Global Director of Dat Read story [IMG: Stuart] [IMG: Stuart] €225,000 ARR from one account Use case: Data Quality, Compliance Company size: 201-1,000 employees Industry: Information Technology and Services Teams using: Sales "So far, a few opportunities we’ve closed with Cognism have generated €225,000 ARR in sales from just one account." Grégoire Berthet, Head of Sales France Read story [IMG: Docfield] 80% data accuracy Use case: Data Quality Company size: 1-50 employees Industry: Information Technology and Services Teams using: Sales, Marketing "We’re really happy with Cognism’s data quality, which was 80% accurate after evaluation. Apollo and Lusha had inconsistent data, especially for European prospects." Victor Van Overbeek, Founder Associate Read story [IMG: Druva] [IMG: Druva] 22% Growth in Quarterly Pipeline Use case: Data Quality Company size: 1,000+ employees Industry: Information Technology and Services Teams using: Sales, Marketing "Cognism was a lot easier in terms of functionality. The intent data is good for us, and the Diamond Data made it a lot easier to get through on the phone and have a conversation." Antony Arcan, SDR Manager, EMEA Read story [IMG: Mollie] [IMG: Mollie] 80% Connect rate improvement Use case: Intelligence Company size: 201-1,000 employees Industry: Financial Services Teams using: Sales "Cognism’s data quality was about 30% better than everything else we were looking at at the time." Dave Smallwood, Managing Director Read story [IMG: UpCloud] [IMG: UpCloud] 100% opportunities generated Use case: Data Quality Company size: 51-200 employees Industry: Information Technology and Services Teams using: Sales “We started using Cognism in January 2025, and in 2 months alone, we have seen the same number of sales opportunities generated as the whole of Q4 before using Cognism.” “With this trend continuing, we will see a 100% increase in opportunities this quarter.” Dan Orbach, Head of Sales & Partnerships Read story [IMG: SUB1] [IMG: SUB1] 80% increase in mobile data quality Use case: Data Quality Company size: 1-50 employees Industry: Services Teams using: Sales "Since using Cognism, we’ve seen an 80% increase in mobile data quality compared to Apollo. We reach key decision-makers like VPs of Real Estate and CTOs, boosting our email reply rates from 2-5% to over 20%.” Stevie Howlett, Director of Business Development Read story [IMG: Redgate] 42% increase in BDR pipeline Use case: Data Quality Company size: 201-1,000 employees Industry: Information Technology and Services Teams using: Sales "Since implementing Cognism in 2024, we have seen a 42% increase in EMEA BDR pipeline." Jordan Veglio, Global Sales Development Leader Read story [IMG: Lalaleads] [IMG: Lalaleads] 70% database from Cognism Use case: Data Quality Company size: 1-50 employees Industry: Marketing and Advertising Teams using: Sales “Thanks to Cognism, we can get contact details of those who comment and participate in our customers' LinkedIn events.. Cognism makes it easy to find information. We use it every day, and it’s a key tool at Lalaleads. 70% of our database comes from Cognism.” Antonio Teixeira, Growth & Tool Manager Read story [IMG: Environmental Services Company] 17% SQLs from Cognism Use case: Data Quality, Compliance, Personalisation Company size: 201-1,000 employees Industry: Services Teams using: Sales, Marketing “17% of our sales-qualified leads come from Cognism, in total around 1,400 SQLs. The sales organisation is generating more SQLs as a result. This means that we have future opportunities that are set to be vested by these SQLs.” Marketing Manager Read story See More [IMG: demandDrive] [IMG: demandDrive] 100-200 meetings per week Use case: Data Quality Company size: 201-1,000 employees Industry: Marketing and Advertising Teams using: Sales, Marketing “Recently, we’ve been generating around 100-200 new meetings per week, and a high proportion of that comes from our Cognism licenses.” Darren Zawada, Operations Manager Read story [IMG: Sparta Global] [IMG: Sparta Global] 200% increase in leads Use case: Data Quality Company size: 201-1,000 employees Industry: Staffing and Recruiting Teams using: Sales, Marketing “Compared to the tool we were using before, we’ve seen a 200% increase in the leads we’ve made and contacts we’ve reached out to.” Jack Brewster, Digital Marketing Manager Read story [IMG: Axys] [IMG: Axys] 40 opportunities generated Use case: Data Quality, Intelligence Company size: 201-1,000 employees Industry: Management Consulting Teams using: Sales, Marketing “Today, we can say that 40 of our opportunities came from contacts sourced from Cognism." El-Hadi Kacimi, Business Developer Read story [IMG: Openprise] 86% deals influenced Use case: Data Quality, Intelligence, Personalisation Company size: 51-200 employees Industry: Computer Software Teams using: Marketing, Sales “Looking at opportunities over the last year, between 72-77% were influenced by Cognism. This means that Cognism provided one or more of the contacts involved in the deal.” “Cognism influenced 86% of our open late-stage deals.” “And 56% of the opportunities we’ve closed/won over the last year were influenced by Cognism.” Director of Revenue Operations Read story [IMG: Lockton] [IMG: Lockton] 30 minutes time saved per day Use case: Data Quality Company size: 1,000+ employees Industry: Financial Services Teams using: Sales, Marketing “We’ve definitely seen results improve since we switched from Lusha to Cognism.” “I save maybe 30 minutes to an hour a day, but more than anything, I spend more time on the platform compared to Lusha because I know I’m more likely to get results from it.” Jack Hooper, SDR Read story [IMG: UserEvidence] [IMG: UserEvidence] 33% increase in pipeline Use case: Data Quality Company size: 1-50 employees Industry: Computer Software Teams using: Marketing, Sales “When looking at the 3 months prior with ZoomInfo and in the same period of 3 months, the same team of 16 were averaging 7.6 opportunities each, totalling 121 opportunities.” “That’s a 33% increase in pipeline within 3 months.” Amanda Newman, SDR Manager Read story [IMG: JOMA Packaging] [IMG: JOMA Packaging] 30-40% more leads Use case: Data Quality Company size: 51-200 employees Industry: Manufacturing Teams using: Marketing, Sales "We sometimes have an average of 30 to 40 percent more leads in our pipeline than we did three or four years ago." “Cognism is central to our digitisation and optimisation of marketing and sales.” Paul Weissenstein, Area Sales Manager Read story [IMG: Darwinbox] [IMG: Darwinbox] 90% data accuracy Use case: Data Quality, Personalisation, Intelligence Company size: 1,000+ employees Industry: Computer Software Teams using: Marketing, Sales, Operations “Overall, Cognism had the most accurate contact details, and for US data alone, it was easily greater than 90% accuracy on data quality.” Siddhartha Jain, Head of Marketing Strategy and Operations Read story [IMG: Austrian Agency] 1/3 webinar participants from Cognism Use case: Data Quality, Compliance Company size: 1-50 employees Industry: Services Teams using: Sales "The webinar was very successful with 200 participants and at least a third of the participants came via Cognism's contact details.We were able to realise the campaign in a short time with the help of Cognism." Regional Director Read story [IMG: A Pharmadata Company] 200% increase in prospect meetings Use case: Data Quality Company size: 1,000+ employees Industry: Information Technology and Services Teams using: Sales “I’ve increased my number of prospect meetings by 200% compared to last quarter. This is because Cognism allows me to spend less time searching for contact details, freeing up more time for quality prospecting and connecting with the right leads.” Business Development Manager Read story [IMG: An Enterprise Logistics Company] £500,000+ pipeline generated Use case: Data Quality Company size: 1,000+ employees Industry: Services Teams using: Sales “It helped us generate just over half a million pounds worth of revenue in 2023.” National Sales Manager Read story [IMG: Scompler] [IMG: Scompler] €1 million in pipeline Use case: Data Quality Company size: 51-200 employees Industry: Computer Software Teams using: Marketing, Sales “Since we started using it, we have been able to build up over one million pipelines in three months.” Toni Liebetrau, VP Sales Read story [IMG: Polish Trade Org] 6.25x efficiency previously had Use case: Data Quality, Compliance Company size: 1,000+ employees Industry: Services Teams using: Marketing “Just before we adopted Cognism, we were given about 33 days to find 13 buyers for an event we were hosting. Once we adopted Cognism, we were given only 10 days to find as many buyers as possible. We found 59 buyers." “That’s 6.25x the efficiency we previously had. We went
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SUB-PAGE (https://cognism.com/our-data/) Our Data | A New Quality Standard in B2B Data
[H5] Cognism data [H1] B2B data that makes your team fluent in the companies that matter. Explore Cognism data [IMG: arrow] Book a demo [IMG: arrow] [H4] “Cognism’s data quality was about 30% better than everything else we were looking at at the time.” Dave Smallwood - Managing Director @ Mollie View Case Study [IMG: Dave Smallwood] [H5] Enabling 4,000+ teams with better data. [IMG: br26-asana-mono] [IMG: br26-hootsuite-mono] [IMG: br26-seismic-mono] [IMG: br26-notion-mono] [IMG: br26-deel-mono] [IMG: br26-monday-mono] [IMG: br26-mollie-mono] [IMG: br26-xero-mono] [H2] How Cognism delivers data you can trust When your team is fluent in data, they know exactly which companies to target, who to speak to and when to act. Cognism provides precise, compliant B2B data that helps revenue teams reach the right buyers and build pipeline with confidence. Explore our Trust Centre [IMG: arrow] Cognism's AI calculates a confidence score for each data point.Our data engine simulates human-like web searches to fuse data points from press releases, company websites, news articles, earnings releases, public registries, and validates 3rd party sources. Cognism's AI scans metadata to verify email addresses and mobile numbers.We verify the data using sophisticated machine learning models and systematic testing frameworks to ensure quality of each B2B contact. Cognism's AI filters data against do-not-call (DNC) lists.We deploy a strict governance framework and cross-check data against 15 DNC lists globally - more than any other B2B data provider. Cognism's AI aggregates manual overrides and data changes to ensure the highest quality data.Our data scientists manually verify our outputs and make deletions and edits to incorrect data. The AI continually learns from the error-checking trends to optimise future actions, becoming a self-correcting system. Cognism's AI builds usage scores to understand data popularity and continually refines and optimises the data that users want most.Our AI analyses data usage and creates a ‘popularity’ score to determine which contacts and companies our customers deem most valuable. This popularity score tells Cognism AI which profile to prioritise for freshness and accuracy checks. [IMG: COG028_Data Page_1] [IMG: COG028_Data Page_2] [IMG: COG028_Data Page_3_alt] [IMG: COG028_Data Page_4] [IMG: COG028_Data Page_5] [IMG: datapoints] [H3] Data coverage and claims that count... Our extensive data set defines your success, whether this is in Europe or around the globe, we've got your back. 0 Do Not Call Lists globally 0 Connect rate with verified mobile numbers 0 Director level and above contacts refreshed every 30 days 0 Coverage of Director-level and above contacts in Europe and US 0 Coverage of revenue and headcount data for companies with 50+ enployees 4.6/5 on G2 Get tailored pricing [IMG: trust-g2-grey] 4.6/5 on G2 [IMG: trust-capterra-grey] 4.7/5 on Capterra [IMG: trust-icon-grey] Trusted by 4000+ Companies Worldwide [H3] Contacts without context only gets you so far Cognism’s signal data ensures that phone-verified records are enriched with the right context so that you never miss a window of opportunity to reach the right decision-makers at the right time. [H3] Hiring Trends Track job changes, company expansions, and executive appointments to target teams hiring for roles aligned with your product. [H3] Funding alerts Monitor funding rounds and acquisitions to spot businesses ready to invest in new technology. [H3] Technographics Access a database of over 20,000 technologies to identify what products your prospects are using and when they could be up for renewal. [H3] M&A Alerts Dive deeper into key company transactions that define the purchase or consolidation of business assets to better understand your audiences. [H3] Intent Understand the who, the what and the when by using intent topics that signify interest in a solution similar to yours to tailor your pitch and meet prospects needs. [H3] What makes our data special? Hear it from our customers [IMG: logo_primary_singlestore_white-1] [IMG: singlestore-logo-colour] “We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.” Alex Porter Global Sales & Business Development Director @ SingleStore 300% increase in dials weekly [IMG: Logos 130x26px - White_Comply Advantage] [IMG: Logos 130x26px_Comply Advantage-1] “Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.” Read the full case study Jonny Fianu Global Head of Revenue Operations @ ComplyAdvantage 10% new business meetings booked with Cognism data [IMG: Mollie-Logo-White-2023] [IMG: Mollie-Logo-Black-2023-Clearspace] “It's like a companion that does a lot of thinking for me, highlighting the contacts that are important for the team to reach out to, without them having to think about it. It provides signals to the team without them having to go three layers deep to try and surface in themselves, saving them time and making them more effective” Dave Smallwood Managing Director @ Mollie [IMG: UserEvidence_Logo-white] [IMG: UserEvidence_Logo+Wordmark (1) (1)] “When looking at the 3 months prior with ZoomInfo and in the same period of 3 months, the same team of 16 were averaging 7.6 opportunities each, totalling 121 opportunities.” Read the full case study Amanda Newman SDR Manager @ User Evidence 33% increase in pipeline in 3 months [IMG: lead forensics-3] [IMG: Lead Forensics Logo] “We tested a US competitor vs Cognism for EU data. Cognism converted 60% better.” Read the full case study Paul Thomas CEO @ Lead Forensics 60% better conversion rates [H3] Data FAQs [H5] What is phone-verified data? Cognism's phone-verified mobiles are premium records which go through additional layers of verification checks. Each contact is verified using manual and automated processes to ensure accuracy. This significantly increases the likelihood of connecting with the intended decision-maker. [H5] How accurate is phone-verified data? Expect a 3x improvement in connect rates with phone-verified mobiles compared to industry average. Various factors influence connect rates, but phone-verified mobiles significantly boosts your chances. [H5] How does Cognism manage data refresh rates? Our Director level and above data is continually refreshed on a 30 day basis to maintain accuracy and completeness across our database.Our proprietary data fusion engine, uses a multi-step process that ensures the correct filtering and verification process occurs with the ingestion of each new record and drives updates on a regular cadence. [H5] What are verified emails? Verified emails have undergone rigorous checks to ensure deliverability and reach inboxes, boosting your outreach and campaign success. [H5] What is Signal Data? Cognism’s Signal Data ensures you never miss a window of opportunity. By identifying buying signals and key market changes, this data allows you to reach decision-makers at the ideal moment and includes: Hiring trends: Track job changes, company expansions, and executive appointments to target teams hiring for roles aligned with your product. Funding alerts: Monitor funding rounds and acquisitions to spot businesses ready to invest in new technology. Technographics: A database of over 20,000 technologies to identify what products your prospects are using. News signals: Real-time alerts about significant events impacting a company such as product launches, partnerships, and earnings announcements. Intent data: Behavioural signals that indicate a company’s interest in a specific product, service, or topic. [H5] What is Technographic Data? Technographic data refers to information about the technologies and software products that a business uses. This may span technology such as a company’s CRM software, cloud services, web analytics tools or payment processor. Cognism give you access to a database of over 20,000 technologies to identify what products your prospects are using and how long they have been used for. This allows you to pitch complementary or competitive solutions at the right time. [H5] What is Intent Data? Intent data refers to behavioural signals that indicate a company’s interest in a specific product, service, or topic. It helps businesses identify prospects who are actively researching solutions, allowing for more timely and relevant outreach. Cognism uses Bombora's Company Surge® data to pinpoint accounts currently researching topics related to your offerings. Account admins can select from over 11,000 topics. [H5] How does Cognism handle security and compliance? Security is a top priority for Cognism because it’s fundamental to everything we do, our customers and our product.Our security and compliance teams are dedicated to maintaining parity with ISO 27001 and SOC2 frameworks.Our global database complies with the latest in international privacy laws, helping you connect with prospects with confidence.Learn more about our compliance programme on our compliance hub and trust centre. [H2] Ready to see Cognism for yourself? Book a discovery session with our team and we'd be more than happy to run a few searches together and see how Cognism can give you the data you need to reach your goals. Book a demo [IMG: arrow]
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
219Review mentions (all pages)
1External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /demo/ | 7 | 0 |
| /case-studies/ | 69 | 0 |
| /our-data/ | 136 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/demo/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Request a Demo",
"url": "https://www.cognism.com/demo",
"description": "Request a personalised demo of Cognism’s B2B sales intelligence platform.",
"mainEntity": {
"@type": "SoftwareApplication",
"name": "Cognism",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All"
},
"potentialAction": {
"@type": "Action",
"name": "Request Demo",
"target": "https://www.cognism.com/demo"
}
}
/case-studies/ — no schema detected (entity gap)
/our-data/
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.cognism.com/our-data"
},
"headline": "Our Data | A New Quality Standard in B2B Data",
"description": "Cognism is setting a new standard for b2b data quality and compliance. Cognism leads the way in correctness, coverage and compliance.",
"image": "",
"author": {
"@type": "Organization",
"name": ""
},
"publisher": {
"@type": "Organization",
"name": "Cognism",
"logo": {
"@type": "ImageObject",
"url": ""
}
},
"datePublished": "2025-03-18"
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Marketing, SEO & Advertising Agencies
45.1 Avg BS
Based on 1852 businesses audited.
✓ Less BS than average
Cognism has 30.1 points less BS than the average for Marketing, SEO & Advertising Agencies.
BS Detector
Marketing, SEO & Advertising Agencies BS: Cognism (cognism.com)
https://cognism.com
📍 Industry: Marketing, SEO & Advertising Agencies
15
BS / 100
Cognism provides a masterclass in substance-led SaaS marketing, weaponizing customer metrics to effectively silence the usual industry fluff. It is the rare site where the H1 is actually the weakest claim because every sub-page proves it four times over with named entities and hard data. The only room for improvement is the formalization of its expert relationships and identity via structured data.
Info Density
Power-words vs. Substance ratio.
3
10% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
6
30% BS
Commodity Fingerprint
Detection of industry clichés/templates.
2
13% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
Deploy Organization and Person schema across all case study pages to link cited executives to their digital footprints. Correct the heading hierarchy on the ‘Our Data’ page where H5 elements currently precede the H1. Add direct outbound links to G2 and Capterra profiles to increase the proof_links_count metadata and neutralize trust theatre flags. Explicitly link the ‘European Expertise’ claim to the Compliance Hub in the hero section to close the evidence loop immediately.
The site is a textbook match for B2B Sales Intelligence and GTM SaaS, though it is categorized under Marketing and Advertising. Its content focus on pipeline growth, CRM enrichment, and data compliance confirms its role as a technical data provider for the marketing sector.
“The low score of 15 reflects a site with very high substance. The remaining points were primarily triggered by the trust_theatre_flag and the lack of external proof links in the structured metadata, alongside minor identity schema gaps. Information Density and Semantic Coherence pillars performed near-perfectly, indicating a high-integrity digital presence.”
Verified Analysis Date: May 29, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Cognism, captured on May 29, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Cognism: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cognism.com to view the most current version of its content and learn from the source what this company is about and what it offers.