Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims:
we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags:
guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns:
homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations:
named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…
Webtures
(https://webtures.com) 📸 Data Snapshot: May 16, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Webtures | Digital Strategy & AI Visibility Consulting (https://webtures.com)
Title
Webtures | Digital Strategy & AI Visibility Consulting
Meta
Webtures provides digital strategy consulting. With an AI-First SEO approach, it addresses brand visibility across search engines and AI-powered platforms.
H1 Strengthen your SEO and AI Search visibility with Webtures
H2 Data-driven digital growth stories.
H2 Benefit from end-to-end digital marketing expertise
H2 Outcome-focused growth.
H2 What professionals say after working with us.
H2 Why partner with Webtures
H2 We are here with our digital ecosystem experience.
H2 We design the right growth program for your brand.
H2 Elevating With us .
H2 Webtures Insights
H2 Let's write the next chapter of your digital growth together.
H3 A 133% increase in conversions through an SEO strategy focused on user intent.
H3 Witness Kidolog’s transformation through the brand’s own perspective.
H3 Pilot Garage’s SEO & GEO-Focused Growth Success
H3 Dalkılıç Spor’s Story of Standing Out in Category Competition
H3 ZEN Diamond Achieved a Total Organic Traffic Increase of +264,000 in 1 Year!
H3 Search & AI Visibility Audit
H3 GEO & AI Search Strategy
H3 SEO & Content Engine
H3 Paid Visibility Layer
H3 Authority & Expansion
H3 Continuous Optimization
H3 Generative AI
H3 Marketing
H3 Strategy
H3 Performance
H3 Data & Analytics
H3 Çağın Ofis
H3 Star Akım
H3 Yargı Yayınevi
H3 Akşam
H3 How to Prepare Product Data for ChatGPT Search
H3 What Is Perplexity SEO? An Optimisation Guide for Brands
H3 Artificial Intelligence Integration in the Travel and Hospitality Industry
H3 Mobile & Web Analytics
H3 Boost Your Brand Visibility with Knowledge Graph Optimization
H3 Generative Engine Optimization (GEO): The Future of SEO
H3 Future-Proofing Search: Comparing the Top GEO Tools
H3 What Are GEO and SEO Training? Certified Google SEO Specialist Training
H4 AI-First SEO
H4 Generative Engine Optimization (GEO)
H4 Visibility Intelligence
H4 AI Readiness Assessment
H4 Search Everywhere Optimization
H4 SEO & Content Engine
H4 Social Media Strategy
H4 Content Production
H4 PR & Authority Building
H4 Digital Strategy
H4 Brand Positioning
H4 Market & Competitor Analysis
H4 Conversion Architecture
H4 Google Ads Management
H4 Meta & TikTok Advertising
H4 Programmatic & DSP
H4 CRO & Funnel Optimisation
H4 Analytics Architecture
H4 Attribution & MMM
H4 CDP & Segmentation
H4 Dashboarding & Reporting
NAV_HEADER_HEADING_REPEATED_BODY Brands Growing with Webtures (https://webtures.com/our-references/)
Title
Brands Growing with Webtures
Meta
We have supported the digital growth journey of more than 4,000 brands.
H1 Brands Growing with Webtures
H2 Where the work lives.
H2 Our Customers We Work With
H3 Pilot Garage’s SEO & GEO-Driven Growth Success
H3 Dalkılıç Spor SEO & GEO Success Story
H3 bahs. SEO & GEO Success Story
H3 Achieving 670%+ Growth in Organic Traffic Within One Year
H3 252% Increase in Sensatia’s Organic Traffic: An SEO & GEO Success Story
H3 96% Year-over-Year Increase in Kiperin’s Blog Traffic
H3 B2B
H3 Furniture
H3 E-Commerce
H3 Automotive
H3 Industrial
H3 Industry
H3 Finance
H3 Technology
H3 Electronics
H3 Home
H3 Textile & Fashion
H3 Beauty & Accessories
H3 Insurance & Security
H3 Food
H3 Real
H3 Software
H3 Education
H3 Health
H3 Transportation & Logistics
H3 Sport
H3 Media
H3 Entertainment
H3 Corporate
H3 Civil Society
H3 Tourism
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER AI Agent Readiness — Free Website AI Readiness Audit | Webtures (https://webtures.com/ai-agent-readiness/)
Title
AI Agent Readiness — Free Website AI Readiness Audit | Webtures
Meta
Audit how ready your website is for AI agents. 30+ signals across schema, llms.txt, AI bot access, content quality and API readiness — free, in
H1 Is your brand ready for theAgentic Web era?
H2 Analysing your site
H2 Analysis failed
H2 AI Readiness Score
H2 The digital world is no longer just human traffic.
H2 AI no longer reads content —it picks sources.
H2 What you get in the AI era.
H2 What does Webtures AI Readiness cover?
H2 One panel, eight readiness dimensions.
H2 Not a one-off check;continuous transformation.
H2 Concrete benefits you get from AI Readiness.
H2 Get your brand's AI readiness scorein the time it takes to drink a coffee.
H2 Let's write the next chapter of your digital growth together.
H3 How to improve your score
H3 Category scores
H3 AI bot access
H3 All checks
H3 AI View
H3 AI Readiness Files
H3 Actions
H3 Current state audit
H3 Risk & impact map
H3 Action & roadmap
H4 —
H4 Stay visible in generative AI answers
H4 Understand real AI agent behaviour
H4 Make your content AI-readable and citable
H4 Thrive beyond traditional SEO
H4 Measure AI search visibility, prove impact
H4 Ship fast, stay ahead of AI changes
H4 AI Bot Accessibility
H4 Content & Semantic Structure
H4 Tech Foundation & Actionability
H4 AI Citation & Referenceability
H4 Structured Data
H4 AI Discoverability
H4 Content Readability
H4 Technical Foundation
H4 API Readiness
H4 Agent Protocol
H4 AI Visibility
H4 Entity Authority
NAV_HEADER_HEADING_REPEATED_BODY Web Analytics & Data Consulting | GA4, GTM & Looker Studio — Webtures (https://webtures.com/google-analytics-4/)
Title
Web Analytics & Data Consulting | GA4, GTM & Looker Studio — Webtures
Meta
GA4 setup, GTM integration, Looker Studio reporting and mobile analytics consulting. End-to-end data analytics for e-commerce, finance and SaaS brands.
H1 Web Analytics & Data Analysis Consulting.
H2 What is web analytics consulting?
H2 The analytics services we offer.
H2 Google Analytics 4 setup and consulting.
H2 Google Tag Manager setup and data-layer design.
H2 Turning data into insight.
H2 Reporting and dashboard design with Looker Studio.
H2 Mobile and app analytics.
H2 Conversion rate optimisation.
H2 Our analytics implementation process.
H2 Why Webtures for analytics consulting?
H2 Brands growing with Google Analytics 4.
H2 Frequently asked questions.
H2 Let's write the next chapter of your digital growth together.
H3 GA4 setup & configuration
H3 Google Tag Manager integration
H3 Looker Studio dashboard design
H3 Mobile & app analytics
H3 How GA4 differs from earlier versions.
H3 Our GA4 implementation process.
H3 Event tracking and custom conversions.
H3 User segmentation.
H3 Behavioural analysis.
H3 Attribution (attribution) models.
H3 VSY Biotechnology
H3 CaddeYıldız Mobilya
H3 Kiperin
H3 E-Çerez
H3 GA4 Advanced Features and Technical Capabilities
H3 Looker Studio Technical Details and Advanced Capabilities
H4 Executive dashboard
H4 Campaign dashboard
H4 E-commerce dashboard
H4 Organic dashboard
H4 Content dashboard
H4 Critical mobile metrics we track
H4 Typical CRO workflow
H4 Discovery & audit
H4 Measurement-plan sign-off
H4 Technical build
H4 QA & validation
H4 Dashboards & reporting
H4 Training & ongoing support
H4 16 years of agency experience
H4 Google Cloud Partner
H4 E-commerce focus
H4 Vertical expertise
H4 Ready for the GEO era
H4 GDPR/KVKK-compliant setup
H4 Istanbul & London
H4 BigQuery raw data export
H4 Consent Mode v2 setup
H4 Server-side tracking (sGTM)
H4 Custom dimensions and metrics
H4 Enhanced ecommerce — full scope
H4 Predictive audiences
H4 Roll-up configuration
H4 What's the difference?
H4 LookML and a custom data model
H4 Looker Studio vs Tableau vs Power BI
H4 Third-party integrations
H4 Security and data retention
H4 ROI and budget tracking
H4 Scheduled delivery
NAV_HEADER_HEADING_REPEATED_BODY Performance Marketing — Webtures (https://webtures.com/ads/)
Title
Performance Marketing — Webtures
Meta
Conversion-focused growth with data-driven strategies. Setup, measurement, analysis, optimisation — every penny of your ad budget serves the goal.
H1 Performance Marketing.
H2 Pay for results, not the show.
H2 Systematic approach, measurable outcome.
H2 Wherever your audience is, action-based.
H2 What does Google Ads bring your company?
H2 Frequently asked, carefully answered.
H2 Brands growing with Performance Marketing.
H2 Let's write the next chapter of your digital growth together.
H3 Budget under control. Action under measurement.
H3 BKM Kitap — same budget, 775% revenue growth in 1 month.
H3 Search Network Ads
H3 Video Ads
H3 Display Network
H3 Mobile Advertising
H3 Shopping Ads
H3 App Ads
H3 Email Ads
H3 Brand visibility, frequency, awareness, trust.
H3 How much budget should we allocate to ads?
H3 How much do we pay per click?
H3 How does your workflow go?
H3 What happens if competitors keep clicking on our ads?
H3 Can we see results from ads immediately?
H3 What is your service fee?
H3 Childgen
H3 E-Çerez
H3 CaddeYıldız Mobilya
H3 VSY Biotechnology
H4 Setup
H4 Measurement
H4 Analysis
H4 Optimisation
H4 Visibility & frequency
H4 Click quality
H4 Conversion optimisation
H4 Integrity & consistency
NAV_HEADER_HEADING_REPEATED_BODY Conversion Rate Optimization (CRO) – Webtures (https://webtures.com/cro/)
Title
Conversion Rate Optimization (CRO) – Webtures
Meta
We combine deep analytics, experimentation, and UX insights to lift the percentage of visitors who reach their intended action.
H1 Conversion Rate Optimization (CRO)
H2 What is CRO?
H2 What CRO Unlocks for Your Business
H2 When Do You Need CRO?
H2 Conversion Audit: The Diagnostic Layer of CRO
H2 Conversion Audit in 4 Steps
H2 Structured CRO methodology
H2 What Metrics Does CRO Improve?
H2 CRO Instruments
H2 CRO Focus Areas
H2 CRO Trends
H2 AI-Powered CRO Approach
H2 Frequently asked,carefully answered.
H2 Brands growing with Conversion Rate Optimization.
H2 Let's write the next chapter of your digital growth together.
H2 Let's find the right solution for your business
H3 Reduce friction on the journey
H3 Align UX with expectations
H3 Test before you build
H3 Define the goal
H3 Collect data
H3 Barriers & opportunities
H3 Action plan
H3 Behavioral telemetry
H3 Testing platforms
H3 Traffic quality
H3 Micro-conversions
H3 Checkout & forms
H3 Cross-device journeys
H3 AI-assisted personalization
H3 Data layer governance
H3 How soon can we see results?
H3 Do we need to redesign every page?
H3 Can CRO work with my marketing stack?
H3 How is CRO different from UX or SEO?
H3 Mayi Tuz
H3 CaddeYıldız Mobilya
H3 Kiperin
H3 Ersa Saat
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://webtures.com) Webtures | Digital Strategy & AI Visibility Consulting
[H1] Strengthen your SEO and AI Search visibility with Webtures We deliver measurable growth for your brand through SEO, Generative Engine Optimization (GEO), performance marketing, and data analytics. [IMG: memorial] [IMG: is bankasi] [IMG: celebi] [IMG: halic] [H2] Data-driven digital growth stories. [IMG: A 133% increase in conversions through an SEO strategy focused on user intent.] Pulses CASE 01 Duru Pazar [H3] A 133% increase in conversions through an SEO strategy focused on user intent. The SEO growth model developed for Duru Pazar was shaped around strengthening the technical infrastructure, enriching category content, and building a blog strategy aligned with long-tail search demand. Through this content and optimization framework, the brand achieved an increase of +150,000 in organic traffic within 1 year while also gaining strong momentum in visibility, conversion performance, and brand engagement. Explore the case → [IMG: Witness Kidolog’s transformation through the brand’s own perspective.] Health 02 Kidolog [H3] Witness Kidolog’s transformation through the brand’s own perspective. Explore → [IMG: Pilot Garage’s SEO & GEO-Focused Growth Success] Automotive 03 Pilot Garage [H3] Pilot Garage’s SEO & GEO-Focused Growth Success Explore → [IMG: Dalkılıç Spor’s Story of Standing Out in Category Competition] E-commerce 04 Dalkılıç Spor [H3] Dalkılıç Spor’s Story of Standing Out in Category Competition Explore → [IMG: ZEN Diamond Achieved a Total Organic Traffic Increase of +264,000 in 1 Year!] Beauty & Accessories 05 ZEN [H3] ZEN Diamond Achieved a Total Organic Traffic Increase of +264,000 in 1 Year! Explore → More case studies → × × ♦ HİZMETLERİMİZ [H2] Benefit from end-to-end digital marketing expertise Whether you want to consult an idea, add missing capabilities, quickly expand your team, or hand over a project — we've got you covered. 01 – 04 / 06 hizmet [IMG: Search & AI Visibility Audit] VISIBILITY · 001 [H3] Search & AI Visibility Audit We measure your real visibility across Google, ChatGPT, Gemini, and your competitors. [IMG: GEO & AI Search Strategy] STRATEGY · 002 [H3] GEO & AI Search Strategy We position your brand for LLMs with the right entity, content, and source architecture. [IMG: SEO & Content Engine] CONTENT · 003 [H3] SEO & Content Engine We build classic SEO and AI-search-ready content and page architecture. [IMG: Paid Visibility Layer] PAID · 004 [H3] Paid Visibility Layer We capture high-intent users through Google Ads and social platforms. [IMG: Authority & Expansion] AUTHORITY · 005 [H3] Authority & Expansion We turn your brand into a trusted source across AI systems and search engines. [IMG: Continuous Optimization] OPTIMIZATION · 006 [H3] Continuous Optimization We continuously optimize visibility as AI models, rankings, and the market evolve. Live performance [H2] Outcome-focused growth. We don't just increase visibility; we turn it into sales and demand. 145 %+ Growth in qualified traffic from organic channels. 85 %+ First-page visibility for targeted commercial keywords. 75 %+ Increase in search-driven conversion rates. 3 x Visibility expansion across high purchase-intent new queries. ♦ CLIENT VOICES [H2] What professionals say after working with us. 01 / 07 Since we started working with Webtures, we have experienced a truly visible transformation on the digital side. To be honest, we did not expect to achieve this level of results in such a short period of time. In the last 3 months, our blog performance has almost doubled. Achieving a 96% increase in organic clicks has not only been a metric for us, but also a very clear indicator that we are on the right path. Seeing the impact of our work, especially on the collagen category, so clearly has been an additional source of motivation for us. Becoming visible in the majority of the queries we track through Brantial clearly demonstrates how accurate and strategic the work has been. But for us, the most valuable part has not only been the numbers. Throughout the process, the Webtures team’s ownership of the work, their continuous flow of new ideas, and their constant availability have truly made a difference. As Kiperin Türkiye, Webtures has played a major role in helping us achieve this momentum in digital. We are glad to be working together 🙌 [IMG: Cemrenur Erdal] Cemrenur Erdal Kiperin Kiperin → 02 / 07 500% organic traffic growth. Over two years of working with Webtures as our solution partner, we witnessed every step of our website project from crawling to running. Webtures's proactive approach, ability to think outside the box, and skill in internalizing the projects they work on have been a crucial support in reaching our goals faster and more solidly. As OBN, we are delighted to extend our gratitude to Webtures, whom we position as a critical solution partner, and their qualified and dynamic team. [IMG: Cem Akçakayalı] Cem Akçakayalı VSY Biotechnology VSY Biotechnology → 03 / 07 During our collaboration with Webtures, we achieved remarkable success in organic traffic and advertising performance. In our partnership approaching 1 year, we captured a 516% organic traffic increase compared to our starting point. From SEO efforts to advertising management, the Webtures team's expertise and solution-oriented approach made significant contributions at every stage. Their continuous guidance in the rapidly changing digital world, helping us take the right steps, has been one of our most valuable gains. We thank the Webtures team for their professional yet sincere approach that inspires confidence. [IMG: Buse Öngen] Buse Öngen ChildGen Childgen → 04 / 07 With Webtures's support in both content and software, we achieved our website goals. Our hospital has been serving in the healthcare field for 20 years. During this time, we had content-heavy pages on our website. By reviewing and organizing these contents to align with SEO, our pages reached the targeted success. Their approach to problems, solutions even outside their direct scope, and harmonious working style add real value to our institution. [IMG: Furkan Tarhan] Furkan Tarhan Administrative Director, NPİSTANBUL Brain Hospital NPİSTANBUL Beyin Hastanesi → 05 / 07 We have been working with Webtures for more than a year. We started with our SEO processes and later managed all our ad operations with Webtures. Since we started, we have seen positive growth across our website's organic traffic flow, customer experience, and ad performance. In a fast-changing sector, the Webtures team follows innovations closely, adapts quickly, and keeps us informed. Their solution-oriented and sincere approach has given us great confidence throughout the process. We thank the Webtures team for all of this. [IMG: Sibel Gözüyukarı] Sibel Gözüyukarı Mayi Tuz Mayi Tuz → 06 / 07 Since we started working with Webtures, our organic traffic has increased significantly. We have successfully achieved and continue to achieve the goals we set as a result of working with the experienced team that carries out SEO processes. We have achieved a very serious increase in organic searches in the watch sector. Thank you for the harmonious and regular work of the Webtures team. [IMG: Kutlu Karatay] Kutlu Karatay Digital Marketing Specialist Ersa Saat → 07 / 07 Webtures, which has adopted strategic digital marketing activities and quality as its mission, has contributed greatly to our brand in SEO activities with its specialised and experienced team. While continuing our work on our website, we have made important initiatives in the field of e-commerce thanks to their interest and support. It also facilitated the visibility and easy accessibility of our brand. We would like to thank the Webtures team for helping us achieve this success we have targeted. [IMG: Emre Çaprak] Emre Çaprak Founder, E-cerez.com E-Çerez → [H2] Why partner with Webtures We are growth partners for brands with years of experience, high client satisfaction, and an end-to-end consulting model. 15+ Years of industry experience. 65+ Experts on our team. Our biggest strength 4000 + Digital strategy consulting engagements. [H2] We are here with our digital ecosystem experience. We help brands transform their digital ecosystems with data-driven strategies, AI-powered approaches, and scalable solutions. [IMG: isbank] [IMG: Electrolux] [IMG: inciaku] [IMG: garantifilo] [IMG: pindrinks] [IMG: kigili] [IMG: acibadem] [IMG: celebi] [IMG: pakettaxi] [IMG: akcansa] [IMG: anadolu] [IMG: memorial] Generative AI Marketing Strategy Performance Data & Analytics Move between categories — each preview reveals the measurement model, deliverables and case examples behind a service. Explore all services → [H3] Generative AI [H4] AI-First SEO Restructure your classic SEO foundation into an architecture AI agents can read, understand and cite. From page speed and indexability to passage-level content structure — we translate every signal into a shared language between Google's classic SERP and AI answer engines. Deliverable 01: AI-ready technical SEO auditDeliverable 02: Entity & schema architectureDeliverable 03: Passage-level content structureDeliverable 04: Monthly AI + classic SERP report Organic + AI traffic / 12mo: +185% · Pages optimised: 60 · Authority: AA Google · AI Overviews · ChatGPT · Perplexity · Bing [H4] Generative Engine Optimization (GEO) End-to-end GEO program that positions your brand as the authoritative source ChatGPT, Gemini, Perplexity and Google AI Overviews cite. We rearchitect your content for the way large language models compile and attribute — measuring and optimising your share of voice across AI engines every month. Deliverable 01: Entity & Knowledge Graph mapDeliverable 02: Passage-level content rewriteDeliverable 03: AI citation tracker (weekly)Deliverable 04: LLM-ready schema & provenance AI citation share / 6mo: +47% · Engines: 12 · Authority score: A ChatGPT · Gemini · Perplexity · AI Overviews · Copilot [H4] Visibility Intelligence Measures your visibility across AI and classic search, benchmarks against competitors and turns it into an action plan. Search, generative engines, social and news signals merged into a single hexagon panel; competitor benchmarks drive a weekly action queue. Deliverable 01: Hexagon visibility indexDeliverable 02: Competitor & sector benchmarkDeliverable 03: Signal alert systemDeliverable 04: Quarterly C-level brief Signal sources: 06 · Index: 92 · Monitoring: 24/7 Google · LLMs · News · Social · Maps [H4] AI Readiness Assessment Evaluates your brand's readiness for AI-powered search across technology, content and data layers. A 72-checkpoint readiness score and 90-day roadmap covering technical foundation, content architecture, schema coverage and brand discourse. Deliverable 01: 72-check diagnostic reportDeliverable 02: Readiness score (0–100)Deliverable 03: 90-day action planDeliverable 04: Investment priority matrix Checkpoints: 72 · Day plan: 90 · C-level brief: C Tech · Content · Schema · Brand · Data [H4] Search Everywhere Optimization Search Everywhere Optimization gets your digital ecosystem ready for every search surface, holistically. From TikTok search to Reddit threads, App Store to AI Overviews — we build a consistent, verifiable presence on every surface where user intent meets your brand. Deliverable 01: Surface map (12+ channels)Deliverable 02: Channel-specific content kitDeliverable 03: Single-pane measurementDeliverable 04: Monthly optimisation sprints Search surfaces: 12+ · Panel: 1 · Monthly sprint: M Google · TikTok · Reddit · YouTube · App Stores [H3] Marketing [H4] SEO & Content Engine We build classic SEO and AI-Search-ready content alongside your page architecture. Keyword, intent and passage-level architecture under one editorial process — a scalable content engine. Deliverable 01: Content & entity architectureDeliverable 02: Editorial calendarDeliverable 03: On-page + technical SEODeliverable 04: Monthly performance report Organic traffic / year: +312% · Pillar pages: 40 · Authority: AA Google · Bing · News · Discover [H4] Social Media Strategy Editorial content and community management that translate your brand narrative into channel logic. We rewrite your brand voice to each platform's rhythm and bring community management and content production into one team. Deliverable 01: Channel-specific content kitDeliverable 02: Community managementDeliverable 03: Influencer integrationDeliverable 04: Monthly panel Active channels: 5 · Engagement: +220% · Editors: 7 Instagram · LinkedIn · TikTok · X · YouTube [H4] Content Production Editorial quality + SEO discipline: brand, product and thought-leadership content. We produce brand, product and thought-leadership content in an editorial process optimised for both human and AI readers. Deliverable 01: Editorial style guideDeliverable 02: 12+ long-form pieces / monthDeliverable 03: Visual & video assetsDeliverable 04: Publish & distribute Long-form / month: 12+ · Editors: 4 · Quality: AA Blog · LinkedIn · Newsletter · PR [H4] PR & Authority Building Place your brand voice on the right surfaces with the right context. We position your brand voice on industry publications, podcasts and events — with the right context and the right sources. Deliverable 01: PR strategy docDeliverable 02: Publication & podcast networkDeliverable 03: Voice guidelinesDeliverable 04: Authority report Publication network: 40+ · Podcasts: 12 · Authority: A Press · Podcasts · Events · Awards [H3] Strategy [H4] Digital Strategy 12-month growth roadmap: targets, channel portfolio and investment model. We build your annual growth plan as a single document — targets, channel portfolio, investment model and measurement framework in one. Deliverable 01: 12-month roadmapDeliverable 02: Channel & investment modelDeliverable 03: Measurement frameworkDeliverable 04: Quarterly C-level brief Month plan: 12 · Quarter briefs: 4 · C-level: C Vision · Channels · Budget · Org · KPI [H4] Brand Positioning Brand narrative, message architecture and category positioning. We align your brand narrative, message architecture and category positioning with the real queries running in your market. Deliverable 01: Brand narrative docDeliverable 02: Message architectureDeliverable 03: Category mapDeliverable 04: Voice guidelines Narrative: 1 · Message pillars: 4 · Variants: ∞ Brand · Messaging · Category · Voice [H4] Market & Competitor Analysis Sector, intent and opportunity mapping; quarterly priority matrix. We combine sector dynamics, user intent and competitor moves into a quarterly priority matrix. Deliverable 01: Sector & intent reportDeliverable 02: Competitor benchmarkDeliverable 03: Opportunity matrixDeliverable 04: Monthly brief Competitors tracked: 20+ · Sectors: 4 · Month
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SUB-PAGE (https://webtures.com/our-references/) Brands Growing with Webtures
[H1] Brands Growing with Webtures We have supported the digital growth journey of more than 4,000 brands. [IMG: webtures-hero-banner] [IMG: Pilot Garage’s SEO & GEO-Driven Growth Success] [IMG: Pilot Garage’s SEO & GEO-Driven Growth Success] Automotive [H3] Pilot Garage’s SEO & GEO-Driven Growth Success The SEO & GEO approach developed for Pilot Garage transformed the brand’s sectoral authority into stronger search visibility and a more sustainable organic growth structure.Read [IMG: Dalkılıç Spor SEO & GEO Success Story] [IMG: Dalkılıç Spor SEO & GEO Success Story] E-commerce [H3] Dalkılıç Spor SEO & GEO Success Story Discover how Dalkılıç Spor continues to build a more visible, accessible, and performance-driven presence in the highly competitive e-commerce market through SEO & GEO strategies.Read [IMG: bahs. SEO & GEO Success Story] [IMG: bahs. SEO & GEO Success Story] E-Commerce [H3] bahs. SEO & GEO Success Story Through the SEO and GEO-driven growth strategies implemented in the bahs. project, the brand increased its organic visibility and achieved a stronger, more sustainable, and conversion-focused performance in highly competitive categories.Read [IMG: Achieving 670%+ Growth in Organic Traffic Within One Year] [IMG: Achieving 670%+ Growth in Organic Traffic Within One Year] Health [H3] Achieving 670%+ Growth in Organic Traffic Within One Year Over the past year, we achieved more than 670% growth in organic traffic, while also establishing strong and sustainable improvements in SEO visibility.Read [IMG: 252% Increase in Sensatia’s Organic Traffic: An SEO & GEO Success Story] [IMG: 252% Increase in Sensatia’s Organic Traffic: An SEO & GEO Success Story] E-Commerce [H3] 252% Increase in Sensatia’s Organic Traffic: An SEO & GEO Success Story Organic traffic at Sensatia increased by 252%. With SEO and GEO efforts, visibility grew nearly tenfold and rankings improved significantly.Read [IMG: 96% Year-over-Year Increase in Kiperin’s Blog Traffic] [IMG: 96% Year-over-Year Increase in Kiperin’s Blog Traffic] Food [H3] 96% Year-over-Year Increase in Kiperin’s Blog Traffic A 96% year-over-year increase in traffic was achieved across Kiperin’s blog pages. With SEO and GEO strategies, visibility nearly tripled and overall organic performance significantly strengthened.ReadLoad more→ BY SECTOR [H2] Where the work lives. A rolling share of engagements in the past twenty-four months, weighted by retainer size and scope. Retail & E-com 26% Finance & Fintech 17% B2B & SaaS 15% Health 13% Education 9% Travel & Hospitality 7% Automotive 7% Food & Beverage 6% [H2] Our Customers We Work With [H3] B2B [IMG: pwc2] [IMG: set2] [IMG: iss2] [IMG: kombassan2] [IMG: sovos2] [IMG: otsimo2] [IMG: t ho] [IMG: grasstik] [IMG: litum] [IMG: akturk] [IMG: schroder] [H3] Furniture [IMG: ersa] [IMG: yatas2] [IMG: kelebek2] [IMG: yildizmobilya2] [IMG: kilim] [IMG: enginev] [IMG: cagin ofis] [IMG: cagin ofis 1] [IMG: cellini] [IMG: rug] [H3] E-Commerce [IMG: migros] [IMG: gcn] [IMG: teknosa] [IMG: bkm] [IMG: babil] [IMG: itopya] [IMG: ereyon] [IMG: 1001] [IMG: alfheim] [IMG: buy4store] [IMG: cafe] [IMG: cimritilkik] [IMG: duyumarket] [IMG: mayi] [IMG: teaco] [IMG: atmaca] [IMG: mamamax] [IMG: muralium] [IMG: sumosu] [IMG: chilgen] [IMG: banyo] [IMG: electrolux] [H3] Automotive [IMG: ispark] [IMG: ford2] [IMG: mondial] [IMG: mondial 1] [IMG: brc] [IMG: drd] [IMG: pilot garage] [IMG: parcatek] [IMG: servislet] [IMG: kymco] [IMG: pece] [IMG: markt] [H3] Industrial [IMG: izocam 1] [IMG: tav] [IMG: buderus] [IMG: mt] [IMG: fair ats] [IMG: hekimholding] [IMG: starcold] [IMG: bonus yatirim] [IMG: elif] [IMG: tenteks] [IMG: roder2] [IMG: ufs] [IMG: celebi] [IMG: daxler] [H3] Industry [IMG: borusan] [IMG: gamak] [IMG: izocam 1] [IMG: latro] [IMG: akcansa] [IMG: entes-logo] [IMG: gucbir] [IMG: milvus] [IMG: yagmaksan] [H3] Finance [IMG: turan-1] [IMG: is bankasi] [IMG: garanti] [IMG: paynet] [IMG: bitay] [IMG: papara] [IMG: egemoney] [IMG: lidio] [IMG: integral] [IMG: bpn] [IMG: maxi] [IMG: maximum] [IMG: nays] [IMG: privia] [IMG: iscep] [IMG: vakif] [IMG: is-faktoring] [H3] Technology [IMG: teknotel logo] [IMG: doruknet] [IMG: datamarket] [IMG: shopi] [IMG: elektraweb] [IMG: extenship] [H3] Electronics [IMG: bosh] [IMG: inciaku] [IMG: starakim] [IMG: starakim 1] [H3] Home [IMG: tefal] [IMG: finish] [IMG: kilim] [IMG: tchibo] [IMG: ukinox] [H3] Textile & Fashion [IMG: us polo] [IMG: kigili] [IMG: pierre cardin] [IMG: perspective] [IMG: scooter] [IMG: clandestino] [IMG: sateen] [IMG: sahinler] [IMG: martinvallen] [IMG: cengiz] [H3] Beauty & Accessories [IMG: veet] [IMG: ersasaat] [IMG: fonex] [IMG: derma] [IMG: sensatia] [IMG: blue] [IMG: zen pirlanta] [H3] Insurance & Security [IMG: oyak] [IMG: zurich] [IMG: karel] [IMG: anadolu] [H3] Food [IMG: droetker] [IMG: elvan] [IMG: e cerez] [IMG: sekercicafer] [IMG: melodi] [IMG: kiperin] [IMG: melodi-1] [IMG: pinar] [IMG: duru] [IMG: bahs] [H3] Real [IMG: zingat] [IMG: dovec] [IMG: kilicoglu] [IMG: igd] [IMG: megaroncari] [IMG: mab] [IMG: dubai] [H3] Software [IMG: kentkart] [IMG: dataroid] [IMG: uyumsoft] [IMG: platin] [IMG: arel] [IMG: keepnet] [IMG: lets-1] [IMG: eguven] [IMG: bimser] [H3] Education [IMG: halic-1] [IMG: uskudar-1] [IMG: kworks] [IMG: nun] [IMG: ecodation] [IMG: yargi] [IMG: btm] [IMG: ecodation 1] [IMG: united] [IMG: index] [H3] Health [IMG: memorial 7] [IMG: acibadem] [IMG: florence] [IMG: liv] [IMG: maya] [IMG: venividi] [IMG: longevita] [IMG: np istanbul] [IMG: kidolog] [IMG: dentgroup] [IMG: akdeniz dis ve sagligi] [IMG: doktorsitesi] [IMG: ersoy] [IMG: mcan] [IMG: clinic] [IMG: vsy] [IMG: happ] [IMG: team miracle] [IMG: gelisim] [IMG: lema-dental] [IMG: omer] [H3] Transportation & Logistics [IMG: metro] [IMG: ekol] [IMG: kurye] [IMG: paket] [H3] Sport [IMG: gym market] [IMG: balaban-logo] [H3] Media [IMG: webtekno] [IMG: donanim haber] [IMG: cumhuriyet] [IMG: star] [IMG: 24] [IMG: 360] [IMG: aksam] [IMG: alem] [IMG: interesting] [IMG: gunes] [IMG: girisimci kafasi] [H3] Entertainment [IMG: joygame] [IMG: lig radyo] [H3] Corporate [IMG: youthall] [IMG: sorwe] [IMG: metropol] [IMG: elemannet] [IMG: eleman] [IMG: thomas] [H3] Civil Society [IMG: girisimci kafasi] [IMG: tegv] [IMG: yyd] [IMG: aiesec] [H3] Tourism [IMG: haydimaldivlere] [IMG: sapancaotelleri] [IMG: valstur] [IMG: nikki beach] [IMG: otelz]
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SUB-PAGE (https://webtures.com/ai-agent-readiness/) AI Agent Readiness — Free Website AI Readiness Audit | Webtures
AI Readiness Assessment · 50+ Criteria / Webtures · 2026 [H1] Is your brand ready for theAgentic Web era? GPT, Claude, Perplexity and Gemini have turned search into an answer-generation and decision layer. Is your site readable, citable and trusted by AI agents? Webtures audits 50+ technical and content signals, prioritises risk areas and hands you an actionable plan. Scope Why It Matters 50+ Audit Criteria 8 Readiness Dimensions ~14days Roadmap 4 AI Models Tested ◆ Free Analysis · drop your URL, get a score in 60 seconds 50+ signals · 4 LLMs tested · 14-day roadmap One clickNo signupWe don't store your site data ~ 60-second average scan time [H2] Analysing your site Connecting to server... Usually takes 20-60 seconds. Please don't close this tab. ! [H2] Analysis failed Try again 0 /100 0Checks 0Passed 0Issues 0Pages Crawled [H3] Category scores [H3] AI bot access [H3] All checks All Issues Passed [H3] AI View See how AI agents like ChatGPT, Claude and Perplexity perceive your website. — AI View Loading AI view... Could not fetch the AI view. The site may block Jina Reader. [H4] — 0/100 Content Score 0Words 0Headings 0Links 0Images 0Lists [H3] AI Readiness Files [H3] Actions + New analysis ⎘ Copy URL Talk to our team Talk to our team Definition · New Order [H2] The digital world is no longer just human traffic. AI systems crawl content, summarise information, compare brands and recommend on behalf of users. GPT, Claude, Perplexity and Gemini actively shape decisions about which brand is more trustworthy and which product fits best. Where does your brand stand in this new order? Is your content readable by AI? Is your tech stack open to AI bots? Is your brand positioning clear and citable? In the Agentic Web era, being ready isn't just technical compliance — it's a strategic positioning matter. AGENT · MAP Live SCH 88 DSC 64 API 32 PRT 18 Being ready means being the source of the answer. AR · 001 Why It Matters [H2] AI no longer reads content —it picks sources. Models compare and recommend on behalf of users. Your site has to be ready not just for search engines but for AI agents. The numbers below show the structural shift in search behaviour across 2025–2026. 01 – 04 / 06 stats ‹ › ~58% More than half of Google searches now end in zero clicks. Source · SparkToro 2024 800M+ Weekly active ChatGPT users; search has become an answer-generation layer. Source · OpenAI +1300% Growth in referral traffic shifting from classic SERPs to LLM surfaces. Source · SimilarWeb 2025 %47 Of B2B buyers research purchase decisions via ChatGPT or Perplexity. Source · Gartner 2025 %64 Brands planning a separate AI Search Optimization budget line in 2026. Source · Forrester 2025 3.2x Citation frequency in LLMs for sites optimised with llms.txt and structured data. Source · Webtures Lab Features · 6 [H2] What you get in the AI era. Six concrete outcomes that begin where classic SEO ends. Every one is measurable, every one ships. AI Search Visibility [H4] Stay visible in generative AI answers We position your brand as the source ChatGPT, Perplexity, Gemini and Copilot cite. Your customers discover you, not your competitors. Data-Driven Insights [H4] Understand real AI agent behaviour Go beyond keywords. We analyse how AI agents perceive your content to uncover intent, trends and opportunities. LLM Optimization [H4] Make your content AI-readable and citable From schema markup to contextual optimisation, we structure your content so large language models recognise and cite your brand. Future-Proof Strategy [H4] Thrive beyond traditional SEO As organic search declines, we adapt with GEO (Generative Engine Optimization) and LLMO — sustainable visibility in the AI era. Analytics & Tracking [H4] Measure AI search visibility, prove impact Track how often your brand appears in AI answers, which pages get cited, and what converts. We turn prompts and citations into clear KPIs. Speed & Adaptability [H4] Ship fast, stay ahead of AI changes The AI search ecosystem shifts weekly. We iterate content, schema and entity signals rapidly, test across models and roll out updates without touching your core stack. Scope · 4 Pillars [H2] What does Webtures AI Readiness cover? We audit your site through 50+ criteria — not just from an SEO lens, but from how AI systems read, evaluate and pick sources. 01 · Access [H4] AI Bot Accessibility Robots.txt configuration, GPTBot/ClaudeBot/PerplexityBot allow rules, firewall constraints and dynamic-content access for agents. Output · Access Map 02 · Meaning [H4] Content & Semantic Structure Heading hierarchy, semantic HTML, structured data, entity clarity and your content's citability by models. Output · Schema + Entity Score 03 · Action [H4] Tech Foundation & Actionability Server-side render, API access, form & checkout automation, structured commerce and the data layer's machine readability. Output · API + SSR Report 04 · Authority [H4] AI Citation & Referenceability Likelihood your content is picked as a source, model-level visibility, citation frequency and brand mention density. Output · Citation Index Framework · 8 Dimensions [H2] One panel, eight readiness dimensions. Each dimension is built from measurable criteria. A single score; baseline, target and progress spoken in the same language. 01 [H4] Structured Data Schema.org coverage, JSON-LD format, critical properties (Org/Product/FAQ/Review) and rich properties. 8 checks 02 [H4] AI Discoverability llms.txt, llms-full.txt, AGENTS.md, skill.md, sitemap, robots, canonical, OG and meta description. 11 checks 03 [H4] Content Readability Heading hierarchy, semantic HTML, alt-text discipline and content-block structure. 4 checks 04 [H4] Technical Foundation HTTPS, mobile viewport, page speed (Core Web Vitals) and low error rate. 4 checks 05 [H4] API Readiness Public API endpoint, OpenAPI documentation and CORS configuration. 3 checks 06 [H4] Agent Protocol MCP manifest, function-calling readiness and OpenAI Plugin/Actions structure. 3 checks 07 [H4] AI Visibility How often your brand is cited as a source on GPT, Claude, Perplexity and Gemini. 4 platforms 08 [H4] Entity Authority Knowledge-graph clarity, external reference consistency and brand entity links. 5 checks Process · 3 Steps [H2] Not a one-off check;continuous transformation. Webtures audits the current state, clarifies risk areas and produces a prioritised action plan. Throughout, we don't just diagnose — we deliver actionable recommendations and progress tracking. 01Analyse [H3] Current state audit The site is reviewed against 50+ criteria. AI bot accessibility, content architecture, structured data and technical foundation are assessed individually. 02Prioritise [H3] Risk & impact map Identified gaps are classified by impact level. Areas that move AI visibility most are surfaced clearly and action priority is set. 03Apply [H3] Action & roadmap Concrete, actionable recommendations are prepared per risk area. Tech, content and strategy work is sequenced into a 14-day roadmap. ◆ Benefits · 10 [H2] Concrete benefits you get from AI Readiness. Every item is a measurable output of our consulting process — not intuition, evidence. 01 Lifts your citation rate on AI surfaces. + 02 Builds an open and readable infrastructure for agents. + 03 Earns correct classification via structured data. + 04 Clarifies and consolidates your brand entity. + 05 Aligns you with the new llms.txt standards. + 06 Opens an interaction layer via agent protocols. + 07 Makes your data actionable via APIs. + 08 Hands you a prioritised action plan. + 09 Provides continuous measurement and progress. + 10 Makes you the source in a zero-click world. + Start · Free [H2] Get your brand's AI readiness scorein the time it takes to drink a coffee. We scan 50+ criteria, measure GPT/Claude/Perplexity/Gemini visibility and prepare your 14-day prioritised action plan. Start Free Analysis→ See Scope [H2] Let's write the next chapter of your digital growth together. Share your goals, we'll come back with a custom growth plan within one business day. A strategy lead will reach out personally. Get in touch →
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SUB-PAGE (https://webtures.com/google-analytics-4/) Web Analytics & Data Consulting | GA4, GTM & Looker Studio — Webtures
Home ◆ Services ◆ Web Analytics Consulting GA4 · GTM · Looker Studio · Mobile Analytics [H1] Web Analytics & Data Analysis Consulting. From GA4 and Google Tag Manager setup to Looker Studio dashboards, server-side tracking to mobile app analytics — end-to-end analytics consulting. Built on 16 years of Webtures experience turning data into growth. Get a free analytics audit See service packages 4,000+ brandsGoogle Cloud PartnerISO 9001GDPR-compliant setup ◆ 01 — Definition [H2] What is web analytics consulting? Not a tool — a system. Capturing user data across a brand's digital properties, making sense of it, and turning it into business decisions. Web analytics consulting is the practice of collecting, processing, interpreting and converting the user data that forms across a brand's digital properties — website, mobile app, campaign landing pages — into business decisions. Most brands install Google Analytics yet use only 10–15% of the data it produces. The issue isn't the tool — it's that the measurement foundation was never built, conversions are mislabelled, and reports are designed to "show numbers" rather than drive decisions. At Webtures we deliver analytics consulting across three layers. Each layer completes the one before it and is always tied to a business goal. 01Collection layerGA4 + GTM + server-side tracking capture data safely and accurately — Consent Mode v2 and GDPR compliance included.02Interpretation layerSegmentation, funnel analysis and data-driven attribution models turn raw data into meaning.03Action layerLooker Studio dashboards and A/B tests convert findings into marketing, product and sales decisions. ◆ 02 — Services [H2] The analytics services we offer. Four core service areas that together form a single end-to-end data system — each also available standalone. [H3] GA4 setup & configuration GA4 from scratch, custom event taxonomy, enhanced measurement, conversion setup, Google Ads and Search Console integrations. Details → [H3] Google Tag Manager integration GTM container setup, data layer design, event triggers, custom HTML tags and server-side GTM architecture. Details → [H3] Looker Studio dashboard design Action-ready dashboards combining GA4, Google Ads, Meta Ads, Search Console and CRM data — tailored by role. Details → [H3] Mobile & app analytics Firebase Analytics, GA4 for Apps and Mixpanel integrations — in-app event tracking, attribution, funnel and retention. Details → ◆ 03 — GA4 [H2] Google Analytics 4 setup and consulting. Google's only supported analytics platform since 1 July 2023. An event-based data model, ML-powered insights, and web + app data unified under a single property. [H3] How GA4 differs from earlier versions. Universal Analytics was session-based. GA4 moved to an event-based model — every interaction is processed as a single data point. This enables cross-device tracking, far more flexible conversion definitions, and mobile + web data in one property. Engaged session — Replaces bounce rate by measuring actual user engagement.Conversion definition — The goal concept is gone; any event can be marked as a conversion.Enhanced Measurement — Scroll, outbound click, video view and similar events are collected automatically.BigQuery raw data export — Free in the standard tier, not just the 360 SKU like UA.Predictive Audiences — High purchase-intent and churn-risk users are detected with machine learning. [H3] Our GA4 implementation process. Not a prepackaged playbook — we build every setup on a measurement plan tailored to the brand. A typical engagement runs 2–3 weeks for a baseline and extends to 6–8 weeks with enhanced ecommerce + server-side + Looker. 01Discovery & measurement planWe learn your business model, conversion points and KPIs, then produce an event-taxonomy document covering every user action to be measured.02GTM container setupWe deploy a Google Tag Manager container for every GA4 tag and design the data layer — so future event additions need minimal developer involvement.03GA4 property & data streamProperty settings, data retention, IP anonymisation and cross-domain tracking are all configured to be KVKK/GDPR compliant.04Event & conversion definitionsEnhanced ecommerce event set for e-commerce; for lead gen we add custom events like form_submit / file_download / phone_click.05IntegrationsWe connect Google Ads, Search Console, Merchant Center, BigQuery and your CRM, and activate audience sharing.06Validation & QATag Assistant, DebugView and BigQuery export verify that every event fires correctly, values are accurate and there are no duplicate records.07Training & handoverWe train your team on the GA4 interface, custom reports and the Looker dashboard — and hand over full technical documentation. [H3] Event tracking and custom conversions. GA4's power lies in a well-defined event structure. Below is the baseline set we use for e-commerce brands — for B2B and lead-gen we add custom events like lead_quality_score, pricing_page_view and demo_request. EventDescriptionConversion view_itemProduct detail page viewNoadd_to_cartProduct added to cartYes · Microbegin_checkoutEnters checkoutYes · MicropurchaseOrder completeYes · Macrosign_upAccount sign-upYesgenerate_leadForm submission / inquiryYes Curious about GA4's deeper technical capabilities?Explore advanced topics like BigQuery export, Consent Mode v2, server-side tracking and custom dimensions. Advanced GA4 features → ◆ 04 — GTM [H2] Google Tag Manager setup and data-layer design. Manage every measurement and marketing tag on your website and app from a single panel. Reduces developer dependency and ships measurement changes without waiting for a release. Google Tag Manager is the free tag-management system that lets you control every measurement and marketing tag on your website and mobile app — GA4, Meta Pixel, Google Ads, LinkedIn Insight, TikTok Pixel — from a single panel. An analytics setup without GTM forces you to request developer help for every new event, ship fragmented code that slows the site, and wait for a deployment any time you need to update measurement. 01Container setup & data-layer designA central data-layer architecture that feeds every event — designed and handed off to your development team.02Tag & trigger managementThird-party tags (GA4, Meta Pixel, Google Ads Conversion, LinkedIn Insight, TikTok Pixel) managed from one panel.03Server-side GTM (sGTM)A server-side container on Google Cloud improves measurement accuracy against iOS ITP and ad-blockers by 15–30%.04Consent Mode v2KVKK/GDPR-compliant consent; even when consent is denied, modelled conversion data is still produced. ◆ 05 — Data analysis [H2] Turning data into insight. Collecting data is only half the job. Real value emerges when the data is analysed with the right questions and converted into business decisions. ◆ 01 · Segmentation [H3] User segmentation. Rather than sending everyone the same message, we group users by behaviour, demographics and purchase intent. Standard segments we build for e-commerce clients: High-intent non-converters — Users who added to cart but never purchased; critical for remarketing.Repeat buyers — 2+ purchases in the last 90 days; ideal for loyalty programmes.Lapsed customers — 180+ days since last purchase; fuel for win-back campaigns.High-value organic users — Arrived via SEO and purchased with high AOV. ◆ 02 · Behaviour & funnel [H3] Behavioural analysis. We analyse the path users take through your site step by step. A typical e-commerce funnel looks like: Home → Category → Product detail → Cart → Checkout → Thank-you Measuring drop-off at each step surfaces the real bottlenecks and lets us recommend priority-ranked optimisations — the exact approach we apply at BKM Kitap, Childgen and CaddeYıldız Mobilya. ◆ 03 · Attribution [H3] Attribution (attribution) models. "Which channel drove this sale?" — the oldest question in digital marketing. GA4's data-driven attribution model uses machine learning to assign weight to every touchpoint. We activate multi-touch attribution in both GA4 and Google Ads.We build custom attribution models on top of the BigQuery export.We de-duplicate conversions that overlap between Meta Ads and Google Ads.We feed offline sales (phone, store, CRM) back into GA4 via Offline Conversion Import. ◆ 06 — Looker Studio [H2] Reporting and dashboard design with Looker Studio. Google's free reporting platform unifies dozens of sources — GA4, Google Ads, Meta Ads, Search Console, CRM and Sheets — on a single screen. We design dashboards tailored to each brand's own KPIs. C-Level [H4] Executive dashboard Total revenue, ROI, channel contribution and period-over-period comparison, all on one screen.Marketing [H4] Campaign dashboard Campaign-level CPA, CTR, ROAS, conversion paths and budget pacing.E-commerce [H4] E-commerce dashboard Product-level revenue, cart abandonment, category performance and return rate.SEO [H4] Organic dashboard Organic traffic, average position, CTR and Core Web Vitals.Content [H4] Content dashboard Blog traffic, read time, and per-conversion content contribution. ServiceScope Custom dashboard designAn interactive 1–5 page dashboard mapped to your goals.Data-source integrationConnections to GA4, Google Ads, Meta Ads, Search Console, Bing Ads, LinkedIn Ads, Shopify, Ticimax and CRM.BigQuery integrationCustom SQL queries on top of BigQuery exports for large datasets.Automated reportingWeekly / monthly PDF reports by email and Slack alerts.Dashboard maintenanceMonthly data validation, new metric additions and visual refinement. Curious about Looker Studio's deeper capabilities?Explore LookML, Tableau comparisons, API integrations and security features. Looker technical details → ◆ 07 — Mobile analytics [H2] Mobile and app analytics. Fundamentally different from web: sessions become session_start events, page views become screen_views, conversions become in-app events. After Apple's ATT policies, getting the setup right matters more than ever. Mobile app analytics is fundamentally different from web analytics. Sessions are replaced by the session_start event, page views by screen_view, and conversions by in-app events. After Apple's SKAdNetwork and App Tracking Transparency policies, correct implementation matters far more than before. Firebase AnalyticsGoogle's free analytics SDK for iOS and Android. Unifies with GA4 under a single property.GA4 for AppsVisualise the data flowing in from Firebase inside the GA4 interface.AppsFlyer / AdjustMobile paid-campaign attribution — optional, depending on budget.Mixpanel / AmplitudeProduct analytics — especially for SaaS mobile apps. [H4] Critical mobile metrics we track Day 1 / 7 / 30 retention▲ 48% → 22% → 14%DAU / MAU (stickiness)28%Session length4m 12sIn-app purchase ARPU$3.80Crash-free users99.6%Push open rate8.4% ◆ 08 — CRO & A/B testing [H2] Conversion rate optimisation. Analytics data produces no value on its own — value emerges when it drives the next action. We feed the infrastructure we build into A/B testing and CRO programmes. In a typical CRO project, from hypothesis generation to shipping the winning variant, we combine three inputs: GA4 data, user interviews and Hotjar session recordings. For test tooling — following Google Optimize's sunset — we migrate existing clients to VWO or AB Tasty. For engineering teams we recommend GrowthBook for combined feature flagging + A/B testing. ◆ VWOEnterprise-grade A/B and multivariate testing.◆ AB TastyVisual editor marketers can operate without developer help.◆ GrowthBookFeature flagging + A/B testing for engineering teams.◆ HotjarHeatmaps, session recording and qualitative data capture. [H4] Typical CRO workflow 01Hypothesis generation — Observations mined from GA4 + Hotjar data.02Test design — Statistical power calculation and sample-size plan.03Variant build & QA — Mobile and desktop testing.04Launch — Data collection and daily monitoring.05Significance analysis — Bayesian or frequentist test.06Ship & document — Ongoing monitoring of the winning variant. ◆ 09 — Process [H2] Our analytics implementation process. We work in six clear steps. Each one starts only once the previous deliverable is signed off — no surprises, fully traceable. 01 / 06 [H4] Discovery & audit We review your current measurement stack, list broken or missing events, and draft the measurement plan. 02 / 06 [H4] Measurement-plan sign-off We document the event taxonomy, KPI set and dashboard plan, then hand it over for approval. 03 / 06 [H4] Technical build GTM container, GA4 property, data layer and server-side tracking are built out. 04 / 06 [H4] QA & validation DebugView, Tag Assistant and the BigQuery export verify that every data flow is accurate. 05 / 06 [H4] Dashboards & reporting Custom dashboards are designed in Looker Studio and automated report delivery is configured. 06 / 06 [H4] Training & ongoing support We train your team and run monthly data-health checks to keep the setup sustainable. ◆ 10 — Why Webtures? [H2] Why Webtures for analytics consulting? Beyond tool setup — a team that thinks about the whole digital ecosystem, backed by 16 years of agency experience. ◆ 01 / 07 [H4] 16 years of agency experience One of Türkiye's oldest digital-marketing agencies, with 4,000+ brand engagements behind us.◆ 02 / 07 [H4] Google Cloud Partner A certified team across the GA4, BigQuery and Looker Studio stack.◆ 03 / 07 [H4] E-commerce focus Proven results at e-commerce brands such as BKM Kitap, Childgen and CaddeYıldız Mobilya.◆ 04 / 07 [H4] Vertical expertise Industry-specific event-taxonomy templates for finance (Papara, İntegral Forex), healthcare (VSY), SaaS (Uyumsoft) and logistics (Ekol).◆ 05 / 07 [H4] Ready for the GEO era With the rise of AI-powered search, we extend analytics from GA4 and traditional SEO all the way into GEO metrics.◆ 06 / 07 [H4] GDPR/KVKK-compliant setup Consent Mode v2, IP anonymisation and retention policies aligned with KVKK and GDPR standards.◆ 07 / 07 [H4] Istanbul & London Local in Türkiye, global in Europe. Two offices, one team. ♦BRANDS GROWING WITH US [H2] Brands growing with Google Analytics 4. A selection of brands we've partnered with on Google Analytics 4. [IMG: VSY Biotechnology logo] ♦ Sağlık [H3] VSY Biotechnology 500% organic traffic growth. Over two years of working with Webtures as our solution partner, we witnessed every step of our website project from crawling to running. Webtures's proactive approach,... Explore → [IMG: CaddeYıldız Mobilya logo] ♦ Furniture [H3] CaddeYıldız Mobilya With the cooperation we started in 2014, we entrusted all SEO work on our website to the Webtures team. As CaddeYıldız, we would like to thank the qualified Webtures team for the upward momentum th... Explore → [IMG: Kiperin logo] ♦ Food [H3] Kiperin Since we started working with Webtures, we have experience
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SUB-PAGE (https://webtures.com/ads/) Performance Marketing — Webtures
Webtures / Services / Performance Marketing Conversion-focused · measurable · risk-controlled [H1] Performance Marketing. Conversion-focused growth through efficient strategies. The Webtures performance marketing process runs in four stages — setup, measurement, analysis and optimisation — under the most competitive conditions, until every penny of your ad budget serves the goal. Get in touch → See the process ◆ Campaign Control · Last 7 days● Live ROAS · updating6.8× Spend$184K+12%Conversions2,417+38%CPA$76−24% Search — Brand DefenseGoogle Ads 8.4× $42 ◆ Active Shopping — BestsellersGoogle Ads 6.1× $88 ◆ Active Performance Max — Category 03Google Ads 4.9× $124 ◆ Optimise YouTube — RemarketingVideo 3.2× $192 ◆ Optimise ◆ 4 campaigns · 14 ad groups◆ Auto-optimisation on → 775%◆ Revenue growth · BKM Kitap9×◆ Conversion rate · 1 month−691%◆ Transaction cost7/24◆ Campaign oversight ◆ What is performance marketing? [H2] Pay for results, not the show. Performance marketing — also called affiliate marketing — is a results-oriented approach that uses action-based advertising models to reach wider audiences. It is economical, measurable and advantageous in risk management. [H3] Budget under control. Action under measurement. The brand must clarify its target audience, identify the channels where the audience spends most of its digital time, and build the right partnerships with publishers. The advertiser defines a specific action — sale, lead, click — and only pays when that action occurs. Large companies can allocate millions to branding, while most businesses must use their budget carefully for profitability. Performance marketing is a method that progresses under the advertiser's control. To raise brand awareness and get effective results, it is critical to advance with professional marketing strategies. 01 EconomicalYou buy action, not space. Budget is spent only on measurable output. 02 MeasurableEvery click, conversion, revenue and cost on a single panel — not claim, data. 03 Risk-managedUnderperforming channels are closed early; budget is shifted to winning channels. 04 ScalableWhen a profitable campaign is found, budget is increased; cost is stable, revenue grows. ◆ Performance marketing process [H2] Systematic approach, measurable outcome. A four-stage process delivers maximum efficiency and measurable output for your ad campaigns. Each stage feeds off the previous one's data — no step is random. Step 0101 [H4] Setup We blend historical data in your account with current data, analyse it, and redesign the campaign structure to deliver maximum performance. Step 0202 [H4] Measurement To clearly see which portion of your spend produces results, we target maximum data measurement — attribution, events, pixels. Step 0303 [H4] Analysis After measuring data we make sense of it and prepare it for optimisation. Signal separates from noise and becomes decision-ready. Step 0404 [H4] Optimisation All data is action-ready. We take the necessary steps to move ad performance to the top — the loop repeats continuously. ◆ Case studyE-commerce · Publishing [H3] BKM Kitap — same budget, 775% revenue growth in 1 month. Special offer strategies, smart category groupings, comprehensive data analysis, optimised Google Ads campaigns, targeted remarketing lists and continuous optimisation — the budget did not change, the return multiplied. This success concretely illustrates the impact data-driven performance marketing creates when applied with the right expertise. BKM Kitap success story → 775%◆ Revenue growth693%◆ Transaction growth9×◆ Conversion rate−691%◆ Transaction cost ◆ Performance marketing channels [H2] Wherever your audience is, action-based. The advertiser defines the action — sale, lead, click, install. Payment happens when the action occurs. This approach allows budget to be used efficiently, with every channel focused on what it does best. 01 [H3] Search Network Ads The intent is already there; we simply connect the buyer with the brand on the search results page. Highest conversion rate channel. ◆ Google AdsCPC · CPA 02 [H3] Video Ads Through YouTube and OTT, story meets conversion — ideal for moving from top-funnel awareness to mid-funnel consideration. ◆ YouTubeCPV · CPM 03 [H3] Display Network Banner and remarketing across 2M+ publisher sites; the most efficient channel for bringing cart abandoners back to the brand. ◆ GDNCPC · CPM 04 [H3] Mobile Advertising Reach mobile-first audiences with location, device and app context — bring the brand forward at instant decision moments. ◆ Multi-networkCPC · CPI 05 [H3] Shopping Ads When your product feed is structured correctly, Google Shopping delivers the highest ROAS for e-commerce — image + price + trust. ◆ ShoppingCPC · ROAS 06 [H3] App Ads With App Campaigns we reach high-intent users and keep CAC under control via an install-based payment model. ◆ UACCPI · CPA 07 [H3] Email Ads Your own opted-in list is the most profitable channel. With segmentation and automation we measure each send's contribution to conversion. ◆ CRMCPM · CPA ◆ Google Ads benefits [H2] What does Google Ads bring your company? At Webtures we optimise your Google Ads campaigns for maximum performance at minimum cost and make sure your ad budget serves your business objectives. [H3] Brand visibility, frequency, awareness, trust. We strengthen recognition and trust by appearing consistently in front of your target audience. With strategic optimisation and effective ad copy, we improve click-through rates and drive more qualified visitors to your site. Through consumer behaviour analysis we aim for action-oriented engagement growth across social media, website, email and phone. We run every campaign component together, inside a data-driven framework that protects brand integrity. Google Ads benefits → V [H4] Visibility & frequency Consistent presence in front of the target audience raises both recognition and trust index together. C [H4] Click quality Smart copy, match types and audience layers bring only qualified traffic to your site. O [H4] Conversion optimisation From bid strategy to landing page — every stage is aligned for conversion. I [H4] Integrity & consistency Campaigns do not exclude each other; brand and performance work inside the same data frame. ◆ Frequently asked [H2] Frequently asked, carefully answered. Everything you may want to know before starting a performance marketing project — from approach to pricing, reporting to team structure. Written by the team doing the work. 01 [H3] How much budget should we allocate to ads? It varies by industry, audience and competition. We start with a test budget in the first month and redistribute to winning channels. For e-commerce a monthly minimum of ≈ $4–6K is recommended; starting low and scaling is also possible. 02 [H3] How much do we pay per click? CPC is determined by the competition of the keyword and quality score. Branded terms $0.10–0.30, competitive commercial queries may go $1.50–8.00. The target is not CPC but CPA. 03 [H3] How does your workflow go? Four-stage loop: setup → measurement → analysis → optimisation. Weekly working meeting, monthly strategy review, 24-hour response guarantee. Slack/Teams/email — your choice. 04 [H3] What happens if competitors keep clicking on our ads? Google automatically detects invalid clicks and refunds them. We add IP blocks, behavioural filters and third-party click-fraud protection. Unusual traffic is reported and appealed. 05 [H3] Can we see results from ads immediately? Yes — unlike SEO, ads bring traffic instantly. But for lasting performance, machine learning needs its learning window; the campaign structure stabilises after 14–30 days. 06 [H3] What is your service fee? A percentage of the ad budget or a fixed monthly retainer. Starter pack for small accounts, custom pricing for enterprise. We offer a transparent proposal after the first call — no middleman commission. ♦BRANDS GROWING WITH US [H2] Brands growing with Performance Marketing. A selection of brands we've partnered with on Performance Marketing. [IMG: Childgen logo] ♦ E-commerce [H3] Childgen During our collaboration with Webtures, we achieved remarkable success in organic traffic and advertising performance. In our partnership approaching 1 year, we captured a 516% organic traffic incr... Explore → [IMG: E-Çerez logo] ♦ Food [H3] E-Çerez Webtures, which has adopted strategic digital marketing activities and quality as its mission, has contributed greatly to our brand in SEO activities with its specialised and experienced team. Whil... Explore → [IMG: CaddeYıldız Mobilya logo] ♦ Furniture [H3] CaddeYıldız Mobilya With the cooperation we started in 2014, we entrusted all SEO work on our website to the Webtures team. As CaddeYıldız, we would like to thank the qualified Webtures team for the upward momentum th... Explore → [IMG: VSY Biotechnology logo] ♦ Sağlık [H3] VSY Biotechnology 500% organic traffic growth. Over two years of working with Webtures as our solution partner, we witnessed every step of our website project from crawling to running. Webtures's proactive approach,... Explore → [H2] Let's write the next chapter of your digital growth together. Let's lay out a performance plan where every penny of your ad budget reaches conversion. A strategy lead will reach back within one business day. Get in touch →
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SUB-PAGE (https://webtures.com/cro/) Conversion Rate Optimization (CRO) – Webtures
[H1] Conversion Rate Optimization (CRO) CRO is a structured program that removes friction from every step of the visitor journey—from awareness to final conversion. By merging behavioural data with thoughtful experimentation, we deliver uplift that scales alongside your traffic. Definition [H2] What is CRO? Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the rate at which users visiting your website or digital product take a desired action.We work toward goals such as increasing form completion rates, reducing cart abandonment, improving registration flows, and strengthening page engagement. By cycling through data collection, analysis, hypothesis development, and controlled experiments, every decision is grounded in measurable data. [IMG: cro-optimization] Impact [H2] What CRO Unlocks for Your Business Every insight collected during the CRO cycle translates into a clearer moment of truth for your visitors. We dig beyond averages to understand how real humans interact with your brand. [H3] Reduce friction on the journey We find the critical moments where hesitations occur—form fields, checkout flows, onboarding steps—and revamp them through smaller experiments that feed the larger roadmap. [H3] Align UX with expectations Behavioral patterns tell us what visitors expect. We align your UI copy, layout, and CTAs with those expectations so the path to conversion feels intuitive. [H3] Test before you build Every hypothesis is validated with controlled experiments. That means fewer blind redesigns and more confident roll-outs that protect revenue. Timing [H2] When Do You Need CRO? If your traffic is adequate but conversion rates remain below expectations, if your ad spend is rising while returns decline, or if users are dropping off heavily on specific pages, a CRO program delivers high impact.CRO is also the most effective way to extract maximum value from existing traffic during a new product launch, a major site overhaul, or when experiencing high abandonment rates in checkout or registration flows. [IMG: cro-optimization] Diagnostic Layer [H2] Conversion Audit: The Diagnostic Layer of CRO A conversion audit is the first and most critical layer of any CRO program. It systematically inspects every page, every form and every funnel step of your site or app — surfacing where visitors drop off, which micro-conversions are missed and which barriers cap your revenue.We combine behavioural tooling like Google Analytics 4, Hotjar and Microsoft Clarity with your analytics data layer to produce a measurable, prioritised action plan. CRO experiments stop being guesses and start being data-backed decisions that move revenue every sprint. [IMG: cro-optimization] Conversion Audit Process [H2] Conversion Audit in 4 Steps Every conversion audit moves through these four stages before experiment design begins. [H3] Define the goal Sale, subscription, lead or in-app action — we clarify what a successful conversion means and align the measurement plan with that goal. [H3] Collect data We blend GA4 events, session recordings, heatmaps and survey data, then surface behavioural patterns by segment. [H3] Barriers & opportunities Which steps stop visitors, which micro-conversions get missed — we pair quantitative signal with qualitative feedback. [H3] Action plan Prioritised hypotheses, experiment design and KPI tracking ready to feed the first round of the CRO roadmap. [H2] Structured CRO methodology The CRO pipeline ties diagnostics, experimentation, and scaling together so each round of learning builds a more confident conversion funnel. 01 Diagnostics We audit analytics, session recordings and heatmaps to find where visitors drop off, why goals are missed, and what micro-conversions are within reach. WAS THIS HELPFUL? Yes Needs more ASK A FOLLOW-UP → 02 Hypothesis workshops Cross-functional teams align around the highest-impact ideas. We build experiments that focus on behaviour, not just aesthetics, and that map directly to revenue. WAS THIS HELPFUL? Yes Needs more ASK A FOLLOW-UP → 03 Experimentation A/B tests, split URL experiments, or multivariate setups run depending on the signal. Results are tracked with the same rigor as revenue channels.With server-side experiments, feature flag-based tests, and segment-level personalization experiments, we optimize not just the interface but product behavior itself. This approach takes CRO beyond marketing pages to produce measurable gains at the product level. WAS THIS HELPFUL? Yes Needs more ASK A FOLLOW-UP → 04 Learn & scale Victories and misses alike feed the knowledge base. We document learnings, standardize guardrails, and scale the wins across other flows. WAS THIS HELPFUL? Yes Needs more ASK A FOLLOW-UP → Metrics [H2] What Metrics Does CRO Improve? Conversion rate (CVR), form completion rate, cart abandonment rate, average order value (AOV), time-on-page engagement, micro-conversion rates, and customer acquisition cost (CAC)—a CRO program systematically improves all of these.We develop separate hypotheses for each metric, validate them with controlled experiments, and scale the gains.A CRO program doesn't just aim to increase conversion rate; it accelerates experimentation velocity, raises decision confidence, and reduces product development risk. Teams learn faster and make safer decisions as a result. [IMG: cro-optimization] Tools [H2] CRO Instruments Every experiment needs reliable signals—these are the tools that power our validations. CRO work doesn't run independently of the analytics infrastructure. Measurement planning, event modeling, and data layer design form the foundation of experiment accuracy and ensure all experiment results are interpreted reliably. Analytics [H3] Behavioral telemetry Google Analytics, GA4, and server-side tracking reveal the flow. We merge them with session replay data to understand intent before the experiment starts. Experimentation [H3] Testing platforms Optimizely, GrowthBook, and internal experiment squads are used to test microcopy, layout, and personalization hypotheses with reliable audiences. Focus Areas [H2] CRO Focus Areas These are the levers we pull to turn visitors into customers. [H3] Traffic quality We ensure the top of the funnel attracts the right visitors whose intent matches the desired conversion before we optimise the rest. [H3] Micro-conversions Every supporting action—signups, downloads, 'start the trial' clicks—is tracked and optimised as part of the bigger flow. [H3] Checkout & forms Form design, field logic, and error messaging are refined through data-backed decisions to reduce abandonment. [H3] Cross-device journeys We experiment with multi-step funnels so conversions stay consistent whether visitors start on mobile, desktop, or a social channel. Trends [H2] CRO Trends We keep the program future-ready, balancing experimentation with stable delivery. AI + CRO [H3] AI-assisted personalization We use AI to surface contextual insights—like which user segments respond to urgency language—before the experiment ships. With AI-driven modeling, we predict in advance which user segments are most responsive to which variants, making experiment prioritization data-driven. Data Quality [H3] Data layer governance We strengthen the data layer so experiments rely on clean, accountable inputs—avoiding surprise regressions when you scale. Artificial Intelligence [H2] AI-Powered CRO Approach Artificial intelligence is used as a layer that accelerates and deepens the CRO process. We integrate AI-powered tools into the experimentation cycle for segment-based behavior prediction, automated hypothesis suggestions, personalization engines, and anomaly detection.The result: less manual analysis, faster hypothesis cycles, and more precise experiment designs. [IMG: cro-optimization] [H2] Frequently asked,carefully answered. Everything you might wonder before starting a CRO project with us. From our approach to pricing, reporting, team structure, and contract terms — written by the team that does the work. 01 [H3] How soon can we see results? After auditing the funnel, we launch quick-win experiments within a few weeks. Larger experimentation programs deliver statistically significant wins in 2–3 months. WAS THIS HELPFUL? Yes Needs more ASK A FOLLOW-UP → 02 [H3] Do we need to redesign every page? No. CRO prioritises the elements that matter most to your goals, so we change what moves the needle and preserve what already works. WAS THIS HELPFUL? Yes Needs more ASK A FOLLOW-UP → 03 [H3] Can CRO work with my marketing stack? Yes. We integrate with your analytics, personalization tools, and experimentation framework to keep a single source of truth for conversion data. WAS THIS HELPFUL? Yes Needs more ASK A FOLLOW-UP → 04 [H3] How is CRO different from UX or SEO? CRO blends UX and analytics with testing to focus squarely on converting the visitors you already have, regardless of acquisition channel. WAS THIS HELPFUL? Yes Needs more ASK A FOLLOW-UP → ♦BRANDS GROWING WITH US [H2] Brands growing with Conversion Rate Optimization. A selection of brands we've partnered with on Conversion Rate Optimization. [IMG: Mayi Tuz logo] ♦ Food [H3] Mayi Tuz We have been working with Webtures for more than a year. We started with our SEO processes and later managed all our ad operations with Webtures. Since we started, we have seen positive growth acro... Explore → [IMG: CaddeYıldız Mobilya logo] ♦ Furniture [H3] CaddeYıldız Mobilya With the cooperation we started in 2014, we entrusted all SEO work on our website to the Webtures team. As CaddeYıldız, we would like to thank the qualified Webtures team for the upward momentum th... Explore → [IMG: Kiperin logo] ♦ Food [H3] Kiperin Since we started working with Webtures, we have experienced a truly visible transformation on the digital side. To be honest, we did not expect to achieve this level of results in such a short peri... Explore → [IMG: Ersa Saat logo] ♦ Beauty & Accessories [H3] Ersa Saat Since we started working with Webtures, our organic traffic has increased significantly. We have successfully achieved and continue to achieve the goals we set as a result of working with the exper... Explore → [H2] Let's write the next chapter of your digital growth together. We combine deep analytics with behavioral insights to increase the share of visitors who turn into customers. Get in touch → With our services [H2] Let's find the right solution for your business Tell us about your goals and we'll get back to you with a tailored growth plan. We get back to you as soon as possible. Istanbul London New York Shanghai We get back to you as soon as possible.
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
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| / (home) | 67 | 1 |
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| /ai-agent-readiness/ | 38 | 1 |
| /google-analytics-4/ | 12 | 1 |
| /ads/ | 10 | 1 |
| /cro/ | 10 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
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"addressLocality": "Kartal",
"addressRegion": "Istanbul",
"postalCode": "34870",
"addressCountry": "TR"
},
"telephone": "+90 216 599 0495",
"email": "hello@webtures.com",
"areaServed": "TR"
},
{
"@type": "ProfessionalService",
"@id": "https://www.webtures.com/#london-office",
"name": "Webtures — London",
"url": "https://www.webtures.com",
"parentOrganization": {
"@id": "https://www.webtures.com/#organization"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "494a Fulham Road",
"addressLocality": "London",
"addressRegion": "England",
"postalCode": "SW6 5NH",
"addressCountry": "GB"
},
"email": "hello@webtures.com",
"areaServed": "GB"
},
{
"@type": "WebPage",
"@id": "https://www.webtures.com/google-analytics-4/#webpage",
"url": "https://www.webtures.com/google-analytics-4/",
"name": "Web Analytics & Data Consulting | GA4, GTM & Looker Studio — Webtures",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.webtures.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.webtures.com/google-analytics-4/#primaryimage"
}
},
{
"@type": "ImageObject",
"@id": "https://www.webtures.com/google-analytics-4/#primaryimage",
"url": "https://www.webtures.com/img/40fc5ed6-076b-4ef0-4ff7-9b87baba1600/og",
"contentUrl": "https://www.webtures.com/img/40fc5ed6-076b-4ef0-4ff7-9b87baba1600/og",
"width": 1200,
"height": 630,
"caption": "Web Analytics & Data Consulting | GA4, GTM & Looker Studio — Webtures",
"inLanguage": "en"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.webtures.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Analytics & Data Consulting | GA4, GTM & Looker Studio — Webtures",
"item": "https://www.webtures.com/google-analytics-4/"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"serviceType": "Web Analytics & Data Consulting",
"provider": {
"@type": "Organization",
"name": "Webtures",
"url": "https://www.webtures.com"
},
"areaServed": [
"TR",
"GB",
"AE"
],
"description": "GA4 setup, GTM integration, Looker Studio reporting and mobile analytics consulting. End-to-end data analytics for e-commerce, finance and SaaS brands.",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is migrating from Universal Analytics to GA4 mandatory?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Google sunset Universal Analytics on 1 July 2023 and shut down access to UA historical data on 1 July 2024. Every brand must be on GA4."
}
},
{
"@type": "Question",
"name": "How long does a GA4 setup take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A baseline setup on a standard e-commerce site is 2–3 weeks; a full setup including enhanced ecommerce, server-side GTM and Looker dashboards runs 6–8 weeks."
}
},
{
"@type": "Question",
"name": "Will my existing GA4 data be affected?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Restructuring does not delete existing data. Only the forward-looking event structure is updated. Renaming critical events can introduce gaps in historical comparisons — we discuss this during the measurement-plan stage."
}
},
{
"@type": "Question",
"name": "Is server-side tracking necessary?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Not mandatory, but recommended. For iOS-heavy e-commerce brands, ITP and Safari cookie restrictions cause 15–30% data loss on client-side tracking. Server-side GTM closes most of that gap."
}
},
{
"@type": "Question",
"name": "What is Consent Mode v2, do I need it?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Consent Mode v2 still sends anonymous signals to Google when users decline cookies, enabling modelled conversions via machine learning. For EEA users it has been mandatory for Google Ads remarketing since March 2024. Not mandatory in Türkiye, but recommended for KVKK alignment."
}
},
{
"@type": "Question",
"name": "Wouldn't Power BI or Tableau be better than Looker Studio?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It depends on budget, data volume and existing stack. Looker Studio integrates tightly with the Google ecosystem, is free, and is enough for most non-enterprise brands. Power BI fits Microsoft-heavy stacks; Tableau shines on large-scale data and complex visualisation. We deliver on all three platforms."
}
},
{
"@type": "Question",
"name": "Do you also consult on mobile apps?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Full-scope analytics consulting for iOS and Android apps, including Firebase Analytics, GA4 for Apps and AppsFlyer/Adjust setup."
}
},
{
"@type": "Question",
"name": "What does analytics consulting cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It depends on scope. We offer packages ranging from a basic GA4 + GTM audit all the way to a full-stack build with enhanced ecommerce, server-side and Looker dashboards. The initial call and audit are free — we quote after understanding your needs."
}
}
]
}
]
/ads/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.webtures.com/#organization",
"name": "Webtures",
"legalName": "WEBTURES DİJİTAL BİLİŞİM ANONİM ŞİRKETİ",
"alternateName": "Webtures Dijital Bilişim A.Ş.",
"url": "https://www.webtures.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.webtures.com/webtures-logo.svg",
"width": 290,
"height": 88
},
"image": "https://www.webtures.com/webtures-logo.svg",
"foundingDate": "2011",
"address": {
"@type": "PostalAddress",
"streetAddress": "Esentepe Mahallesi, Milangaz Caddesi No:77 A2 Blok Kat:32-33 D:219",
"addressLocality": "Kartal",
"addressRegion": "Istanbul",
"postalCode": "34870",
"addressCountry": "TR"
},
"location": [
{
"@id": "https://www.webtures.com/#istanbul-office"
},
{
"@id": "https://www.webtures.com/#london-office"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "+90 216 599 0495",
"email": "hello@webtures.com",
"areaServed": [
"TR",
"GB"
],
"availableLanguage": [
"tr",
"en"
]
}
],
"email": "hello@webtures.com",
"telephone": "+90 216 599 0495",
"areaServed": [
"TR",
"GB"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": 142,
"bestRating": "5",
"worstRating": "1"
},
"sameAs": [
"https://www.linkedin.com/company/webtures/",
"https://www.instagram.com/webtures/",
"https://www.youtube.com/@Webturescom",
"https://www.facebook.com/webtures/",
"https://x.com/webtures",
"https://open.spotify.com/show/0p47rU8DXS3pXaBYSxBBrg"
],
"slogan": "Digital strategy for the AI era — visibility that survives generative search.",
"priceRange": "$$$",
"knowsAbout": [
"Generative Engine Optimization",
"Answer Engine Optimization",
"AI Agent Readiness",
"Search Engine Optimization",
"Visibility Intelligence",
"Performance Marketing",
"Conversion Rate Optimization",
"Web Analytics",
"Brand Strategy",
"Schema.org Structured Data",
"llms.txt",
"Model Context Protocol"
]
},
{
"@type": "WebSite",
"@id": "https://www.webtures.com/#website",
"name": "Webtures",
"url": "https://www.webtures.com",
"publisher": {
"@id": "https://www.webtures.com/#organization"
}
},
{
"@type": "ProfessionalService",
"@id": "https://www.webtures.com/#istanbul-office",
"name": "Webtures — Istanbul",
"url": "https://www.webtures.com",
"parentOrganization": {
"@id": "https://www.webtures.com/#organization"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Esentepe Mahallesi, Milangaz Caddesi No:77 A2 Blok Kat:32-33 D:219",
"addressLocality": "Kartal",
"addressRegion": "Istanbul",
"postalCode": "34870",
"addressCountry": "TR"
},
"telephone": "+90 216 599 0495",
"email": "hello@webtures.com",
"areaServed": "TR"
},
{
"@type": "ProfessionalService",
"@id": "https://www.webtures.com/#london-office",
"name": "Webtures — London",
"url": "https://www.webtures.com",
"parentOrganization": {
"@id": "https://www.webtures.com/#organization"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "494a Fulham Road",
"addressLocality": "London",
"addressRegion": "England",
"postalCode": "SW6 5NH",
"addressCountry": "GB"
},
"email": "hello@webtures.com",
"areaServed": "GB"
},
{
"@type": "WebPage",
"@id": "https://www.webtures.com/ads/#webpage",
"url": "https://www.webtures.com/ads/",
"name": "Performance Marketing — Webtures",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.webtures.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.webtures.com/ads/#primaryimage"
}
},
{
"@type": "ImageObject",
"@id": "https://www.webtures.com/ads/#primaryimage",
"url": "https://www.webtures.com/img/40fc5ed6-076b-4ef0-4ff7-9b87baba1600/og",
"contentUrl": "https://www.webtures.com/img/40fc5ed6-076b-4ef0-4ff7-9b87baba1600/og",
"width": 1200,
"height": 630,
"caption": "Performance Marketing — Webtures",
"inLanguage": "en"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.webtures.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Performance Marketing — Webtures",
"item": "https://www.webtures.com/ads/"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Performance Marketing",
"serviceType": "Performance Marketing Consulting",
"description": "Conversion-focused growth with data-driven strategies. Setup, measurement, analysis, optimisation and continuous performance improvement for paid media programs.",
"url": "https://www.webtures.com/ads/",
"mainEntityOfPage": "https://www.webtures.com/ads/",
"provider": {
"@type": "Organization",
"name": "Webtures",
"url": "https://www.webtures.com/"
},
"areaServed": [
"Turkey",
"Global"
],
"audience": {
"@type": "Audience",
"audienceType": "Brands, marketing teams, and business decision-makers"
},
"availableChannel": {
"@type": "ServiceChannel",
"serviceUrl": "https://www.webtures.com/ads/",
"availableLanguage": [
"English",
"Turkish"
]
}
}
]
/cro/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.webtures.com/#organization",
"name": "Webtures",
"legalName": "WEBTURES DİJİTAL BİLİŞİM ANONİM ŞİRKETİ",
"alternateName": "Webtures Dijital Bilişim A.Ş.",
"url": "https://www.webtures.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.webtures.com/webtures-logo.svg",
"width": 290,
"height": 88
},
"image": "https://www.webtures.com/webtures-logo.svg",
"foundingDate": "2011",
"address": {
"@type": "PostalAddress",
"streetAddress": "Esentepe Mahallesi, Milangaz Caddesi No:77 A2 Blok Kat:32-33 D:219",
"addressLocality": "Kartal",
"addressRegion": "Istanbul",
"postalCode": "34870",
"addressCountry": "TR"
},
"location": [
{
"@id": "https://www.webtures.com/#istanbul-office"
},
{
"@id": "https://www.webtures.com/#london-office"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "+90 216 599 0495",
"email": "hello@webtures.com",
"areaServed": [
"TR",
"GB"
],
"availableLanguage": [
"tr",
"en"
]
}
],
"email": "hello@webtures.com",
"telephone": "+90 216 599 0495",
"areaServed": [
"TR",
"GB"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": 142,
"bestRating": "5",
"worstRating": "1"
},
"sameAs": [
"https://www.linkedin.com/company/webtures/",
"https://www.instagram.com/webtures/",
"https://www.youtube.com/@Webturescom",
"https://www.facebook.com/webtures/",
"https://x.com/webtures",
"https://open.spotify.com/show/0p47rU8DXS3pXaBYSxBBrg"
],
"slogan": "Digital strategy for the AI era — visibility that survives generative search.",
"priceRange": "$$$",
"knowsAbout": [
"Generative Engine Optimization",
"Answer Engine Optimization",
"AI Agent Readiness",
"Search Engine Optimization",
"Visibility Intelligence",
"Performance Marketing",
"Conversion Rate Optimization",
"Web Analytics",
"Brand Strategy",
"Schema.org Structured Data",
"llms.txt",
"Model Context Protocol"
]
},
{
"@type": "WebSite",
"@id": "https://www.webtures.com/#website",
"name": "Webtures",
"url": "https://www.webtures.com",
"publisher": {
"@id": "https://www.webtures.com/#organization"
}
},
{
"@type": "ProfessionalService",
"@id": "https://www.webtures.com/#istanbul-office",
"name": "Webtures — Istanbul",
"url": "https://www.webtures.com",
"parentOrganization": {
"@id": "https://www.webtures.com/#organization"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Esentepe Mahallesi, Milangaz Caddesi No:77 A2 Blok Kat:32-33 D:219",
"addressLocality": "Kartal",
"addressRegion": "Istanbul",
"postalCode": "34870",
"addressCountry": "TR"
},
"telephone": "+90 216 599 0495",
"email": "hello@webtures.com",
"areaServed": "TR"
},
{
"@type": "ProfessionalService",
"@id": "https://www.webtures.com/#london-office",
"name": "Webtures — London",
"url": "https://www.webtures.com",
"parentOrganization": {
"@id": "https://www.webtures.com/#organization"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "494a Fulham Road",
"addressLocality": "London",
"addressRegion": "England",
"postalCode": "SW6 5NH",
"addressCountry": "GB"
},
"email": "hello@webtures.com",
"areaServed": "GB"
},
{
"@type": "WebPage",
"@id": "https://www.webtures.com/cro/#webpage",
"url": "https://www.webtures.com/cro/",
"name": "Conversion Rate Optimization (CRO) - Webtures",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.webtures.com/#website"
},
"datePublished": "2026-04-16T21:23:25.179Z",
"dateModified": "2026-04-16T21:23:24.369Z",
"primaryImageOfPage": {
"@id": "https://www.webtures.com/cro/#primaryimage"
}
},
{
"@type": "Service",
"@id": "https://www.webtures.com/cro/#service",
"name": "Conversion Rate Optimization (CRO)",
"description": "We combine deep analytics, experimentation, and UX insights to lift the percentage of visitors who reach their intended action.",
"url": "https://www.webtures.com/cro/",
"inLanguage": "en",
"provider": {
"@id": "https://www.webtures.com/#organization"
},
"image": {
"@id": "https://www.webtures.com/cro/#primaryimage"
}
},
{
"@type": "ImageObject",
"@id": "https://www.webtures.com/cro/#primaryimage",
"url": "https://www.webtures.com/img/40fc5ed6-076b-4ef0-4ff7-9b87baba1600/og",
"contentUrl": "https://www.webtures.com/img/40fc5ed6-076b-4ef0-4ff7-9b87baba1600/og",
"width": 1200,
"height": 630,
"caption": "Conversion Rate Optimization (CRO)",
"inLanguage": "en"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.webtures.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.webtures.com/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Conversion Rate Optimization (CRO)",
"item": "https://www.webtures.com/cro/"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"@id": "https://www.webtures.com/cro/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "How soon can we see results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "After auditing the funnel, we launch quick-win experiments within a few weeks. Larger experimentation programs deliver statistically significant wins in 2–3 months."
}
},
{
"@type": "Question",
"name": "Do we need to redesign every page?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. CRO prioritises the elements that matter most to your goals, so we change what moves the needle and preserve what already works."
}
},
{
"@type": "Question",
"name": "Can CRO work with my marketing stack?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We integrate with your analytics, personalization tools, and experimentation framework to keep a single source of truth for conversion data."
}
},
{
"@type": "Question",
"name": "How is CRO different from UX or SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "CRO blends UX and analytics with testing to focus squarely on converting the visitors you already have, regardless of acquisition channel."
}
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Marketing, SEO & Advertising Agencies
45.1 Avg BS
Based on 1861 businesses audited.
✓ Less BS than average
Webtures has 29.1 points less BS than the average for Marketing, SEO & Advertising Agencies.
BS Detector
Marketing, SEO & Advertising Agencies BS: Webtures (webtures.com)
https://webtures.com
📍 Industry: Marketing, SEO & Advertising Agencies
16
BS / 100
Webtures is a high-substance agency that has successfully pivoted its brand identity into the AI era without losing its analytical foundation. The site replaces typical agency fluff with technical roadmaps and hard forensic data, achieving one of the lowest BS scores in the digital marketing category. It is a rare example of an agency that proves its ‘data-driven’ claim through its own content architecture.
Info Density
Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
2
10% BS
Commodity Fingerprint
Detection of industry clichés/templates.
4
27% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
1. Deploy Person schema for the 65+ experts mentioned to bridge the ‘team expertise’ authority gap. 2. Replace the repetitive ‘Let’s write the next chapter’ H2 on every page with page-specific value propositions. 3. Integrate external proof links to third-party review platforms (Clutch, G2) directly within the body text to increase the proof_links_count metadata. 4. Explicitly state the ‘Investment priority matrix’ methodology to further differentiate it from standard agency proposals.
The company perfectly matches the Marketing, SEO & Advertising Agencies classification. Content across all pages focuses on high-level digital strategy, performance marketing, and specialized emerging fields like Generative Engine Optimization (GEO).
“The score of 16 is driven primarily by minor concept repetition and a slight authority gap regarding team member footprints. The site scored 0 in semantic coherence due to perfect alignment between AI-first marketing claims and technical service deliverables. Trust and proof scores were excellent due to the presence of hard metrics and named B2B clients across the entire ecosystem.”
Verified Analysis Date: May 16, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Webtures, captured on May 16, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Webtures: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://webtures.com to view the most current version of its content and learn from the source what this company is about and what it offers.