Training Example: Embarque – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H1] sEO For Traffic & Leads. Rank on Search & AI
A+ team forGlobal SEOSEO for LLMsCROContentFast-growing companies like VEED and Riverside have used Embarque to significantly get more clients through SEO. Why haven't you? Take your growth to the next level. Pay monthly. Cancel anytime. Money-back guarantee.PRICINGemail nowCase study: How MentorCruise increased its YoY revenue by 1600% with Embarque
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Book NowSEO Partners of:
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[H2] Some SEO Wins We're Proud Of
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+525.73%Increase In Signups
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+1,600%YoY Revenue Growth
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+14,637%Increase In Organic Traffic
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+833%Increase In MRR
[H2] Here's What They're Saying Regarding Our Services...
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Dominic MonnMentorCruise
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"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."
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Adrian SpataruCleanvoice
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"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."
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Mackenzie TaylorFlick
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"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."
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Daniel ChSaaS Reddit & SignHouse
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"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."
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Xyrenne Khaice EustaquioValheim Server Hosting
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"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."
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James DevonportUserLoop
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"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."
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Phil McParlane4 day week
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"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
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Jonas KurzwegUX Cam
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"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."
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Ayush ChaturvediElephasElephas"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."
[H2] How We Stack Against Other Options
EmbarqueFreelanceInhouseUnified multi-expertise teamNo hiring & management requiredRapid & scalable deploymentEnd-to-end strategy & executionPerformance & ROI focus
[H2] How Our SEO Services Work
You place an orderAfter placing an order for our SEO services, you’ll have a questionnaire to complete around your situation and needs.01We’ll do the workWe'll then provide an action plan you'll have to approve.02SubmitYou'll get a monthly report detailing the tasks we've done and why we've done them.03SCHEDULE A CALL
[H2] Case Studies
[H2] Browse Through Our 0 SEO Case Studies
How We Grew Kodesage's Organic Traffic 8,000% and Built Category AuthorityRead moreHow We Helped Apadana Grow Impressions by 99% and Dominate Local SearchRead moreHelping a Financing Platform Kickstart Their SEO Read moreHow We Grew Embarque’s Organic Traffic to 49,000 Monthly VisitsRead moreHow we 6x’d organic traffic for a wealth management platform in 6 months.Read moreHow We Grew A Betting Software’s Organic Traffic 29x in Under 12 MonthsRead moreHow We Grew Kodesage's Organic Traffic 8,000% and Built Category AuthorityRead moreHelping a Financing Platform Kickstart Their SEO Read moreHow We Grew Embarque’s Organic Traffic to 49,000 Monthly VisitsRead moreHow We Grew A Betting Software’s Organic Traffic 29x in Under 12 MonthsRead more$250K in 6 Months: How Hyper-Specific Content Transformed an Enterprise MDM PlatformRead moreFrom Traffic to Revenue: How We Helped Picflow Boost Blog Conversions by 460%Read moreBeyond Traffic: How We Doubled Growform's Growth by Focusing on User ActionsRead moreFrom 52 to 7,663 Monthly Visitors: How We Helped BlueTally Achieve a 14,637% Traffic IncreaseRead moreHow We Helped Instatus Boost Traffic by 1,500% and MRR by 833%Read moreHow We Took SignHouse from Zero to 60,000 Monthly Organic Visitors in Just 6 MonthsRead moreAI SEO: A 300% Increase in MRR through SEORead moreHelping UXCam Target Commercial, BOFU QueriesRead more60x Organic Traffic to a Client’s Website Using Linkbuilding Techniques in a YearRead moreSignificantly Growing the Organic Traffic of a SaaS from ScratchRead moreReaching 9.6M in yearly traffic under 12 months w/ a SaaS toolRead moreRanking a SaaS in featured snippet for a +17k traffic keyword with 0 backlinks in under 30 daysRead moreHow We Helped a B2B Marketing Agency Scale SEO: 12 Clients in 5 MonthsRead moreZero to 8,500: Kids Club HQ's SEO Growth EngineRead moreFrom 10K to 40K: How We Increased Marketplace Traffic in Just 1 Year with Killer Content & Smart BacklinksRead moreHelping a job platform get 21,000 monthly search clicks in under 3 monthsRead moreMarketplace SEO: 16X YoY Revenue Growth through SEO w/ a 3-Year ClientRead moreHow a Gaming Server Increased their Marketing ROI by 170% with UsRead moreShopify App SEO: 4x Increase in Organic Traffic in 5 Months Read more Recovering the Organic Traffic & Improving Conversions of a Downloadable App Through Commercial QueriesRead moreHelping a gaming server replace paid search with organic SEORead moreHow we 6x’d organic traffic for a wealth management platform in 6 months.Read moreHow We Helped an AI Podcast Editing SaaS Earn 271,000 AI Citations in 90 DaysRead moreHow We Helped a Creative Workflow SaaS Earn 924,000 AI Citations in 90 DaysRead moreHow We Drove 25K LLM Traffic, Converting at 17% for a Cross-Platform Video DownloaderRead moreHow We Helped an AI Chat Platform Grow to 183K Monthly Clicks With Technical SEORead moreHow we use programmatic SEO to drive traffic and conversions at scale Read moreAI SEO: How Our Clients Are Getting Picked Up by AI Search Results and Driving TrafficRead moreAI Writing SEO: +3,000% Organic Traffic in 2 MonthsRead moreAI SEO: A 300% Increase in MRR through SEORead moreZero to 8,500: Kids Club HQ's SEO Growth EngineRead moreHow We Helped Instatus Boost Traffic by 1,500% and MRR by 833%Read moreHow We Took SignHouse from Zero to 60,000 Monthly Organic Visitors in Just 6 MonthsRead moreAI SEO: A 300% Increase in MRR through SEORead moreSignificantly Growing the Organic Traffic of a SaaS from ScratchRead moreShopify App SEO: 4x Increase in Organic Traffic in 5 Months Read moreHow We Helped a Niche Job Board Earn 62,700 AI Citations in 90 DaysRead moreHow Space Crew Generated 160K+ Clicks in 3 Years as a Niche Job BoardRead moreHelping a job platform get 21,000 monthly search clicks in under 3 monthsRead moreHow We 3X’ed Traffic for an Asset Protection Law FirmRead moreHow We Drove 25K LLM Traffic, Converting at 17% for a Cross-Platform Video DownloaderRead moreHow We Helped an AI Chat Platform Grow to 183K Monthly Clicks With Technical SEORead more
[H2] Choose Your SEO Success Plan
Fully customizable SEO services designed to boost your online presence. Our plans can be easily swapped to fit your specific needs.Trusted by teams at:
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Tier 1Best for lean teams building steady, sustainable growth.$2,799/monthBOOK CALLIncluded Capacity - 40 hrs/month of growth & optimization work.What's IncludedContent creationBacklinksAccount managementRevenue based strategy & trackingGMB listing optimizationLocalized directory listings inclusionBasic optimisationsMonthly reportsExample Monthly PlansThese are example monthly deliverables.3 or 6 month plans. Paid upfront for momentumTier 2Best for teams ready to accelerate traffic and revenue.$4,900/monthBOOK CALLIncluded Capacity - 82 hrs/month — more execution power behind your strategy.What's IncludedEverything in Tier 1, plusHeatmap trackingAI/LLM SEO Reddit and forum marketingGrowth EngineExample Monthly PlansThese are example monthly deliverables.3 or 6 month plans. Paid upfront for momentumGrowth EngineTier 3Best for companies pushing aggressive growth.$5,999/monthBOOK CALLIncluded Capacity - 120 hrs/month — equivalent to a part-time SEO team.What's IncludedAll tier 2 servicesProgrammatic SEOTechnical SEOMultilanguage SEOScale Engine3 or 6 month plans. Paid upfront for momentumEnterpriseTailored for enterprises demanding full-funnel analytics, A/B testing, and custom dashboards.Every tier 3 capability, plus:A/B testingFull-funnel analytics integrationProgrammatic SEO Multilanguage SEOStarting at$11,000/monthBOOK CALLlearn more
Embarque SEO Package Finder

Step 1 of 5

Step 1 of 5
What stage is your website at?
Pick the option that best describes where you are right now.

Just launched or under 6 months old
Fresh site, little to no organic presence yet.

Established but not ranking well
Site exists, some traffic, but SEO hasn't really worked yet.

Ranking but want more traffic
Getting results, want to push harder and grow faster.

Strong traffic, want to scale revenue
Solid organic presence — now it's about converting and dominating.

Please select an option to continue.

Step 2 of 5
What's your current monthly organic traffic?
Check Google Search Console or Analytics — an estimate is fine.

0 – 5,000
Just getting started

5,000 – 20,000
Early traction building

20,000 – 40,000
Growing momentum

40,000 – 60,000
Solid organic presence

60,000 – 100,000
Established, scaling up

100,000+
High volume, enterprise scale

Please select an option to continue.

Step 3 of 5
What's your biggest SEO challenge right now?
Select all that apply — we'll factor every one into your recommendation.

We're invisible on Google
No meaningful rankings, barely any organic traffic.

Traffic is declining or stagnating
Rankings have slipped or growth has flatlined and we need to recover.

We get traffic but it doesn't convert
Visitors arrive but don't become leads or customers.

Competitors consistently outrank us
We need more content, better links, or a smarter strategy.

We're not showing up in AI search
ChatGPT, Perplexity, and AI Overviews aren't featuring us.

We need content and links at serious scale
Multiple markets, programmatic pages, or aggressive expansion.

Please select at least one option to continue.

Step 4 of 5
What does your team look like?
This helps us understand how much we need to own end-to-end.

Solo founder or tiny team
Just me, or 1–2 people — no dedicated marketing resource.

Small team, no dedicated SEO
We have a team but SEO isn't anyone's full-time focus.

Marketing team, need SEO expertise
We have marketers but need a specialist partner to lead SEO.

Large org or enterprise
Complex structure — need strategic oversight and custom reporting.

Please select an option to continue.

Step 5 of 5
Where should we send your plan?
We'll show your recommendation instantly — no spam, ever.

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Calculating your recommendation…

Your recommended plan
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3-month minimum commitment · Paid monthly · Cancel after initial term

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[H2] Frequently Asked Questions
[H3] What makes Embarque different from other SEO agencies?
Just look at our case studies. We have 28+ published.‍We don’t optimize for traffic in isolation. Everything we do is anchored to commercial intent, conversion paths, and revenue impact.‍That means fewer vanity keywords, more focus on pages that influence buying decisions, and a strategy designed to compound over time, not just look good in reports.
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[H3] How's the collaboration process?
The collaboration is designed to be predictable, low-friction, and transparent.‍In the first month, we align on goals and budget the work upfront so priorities, scope, and timelines are clear early. That removes surprises later and lets us focus on execution and results instead of renegotiating scope.‍From there:- We submit your deliverables monthly- We also review/adjust your strategies quarterly based on performance and opportunities we discover down the line. ‍You’ll have:- A dedicated project manager running delivery- An account manager focused on alignment and strategy- A monthly alignment call- Weekly updates during execution- A monthly analytics + deliverables report, so you can see exactly what shipped and whyIf priorities change or a higher-impact opportunity appears, we’ll surface it early and propose adjustments,  rather than blindly following the original plan.
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[H3] What can I expect from the project manager?
You’ll have both a dedicated project manager and account manager.In the first month, we plan and budget the

[H1] Browse through our 37 SEO case studies
Companies like VEED and Riverside use Embarque to get more clients through SEO. Why not you? No long-term contracts. Money-back guarantee.
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★★★★★5.0 Rating
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5.0 RatingSEO Partners of:
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[H2] Featured Case Studies
"Since working with Embarque, we've increased our YoY revenue by 1600%."Dominic MonnMentorcruise"Compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."Mackenzie TaylorFlick"After 2 months, Embarque already gets us more than 4,000 clicks per month (!!!) from Google."Phil McParlane4 day week"Embarque offers a great price for the level of service they provide."Jonas KurzwegUX Cam"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic."Adrian SpataruCleanvoice"Since working with Embarque, we've increased our YoY revenue by 1600%."Dominic MonnMentorcruise"Compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."Mackenzie TaylorFlick"After 2 months, Embarque already gets us more than 4,000 clicks per month (!!!) from Google."Phil McParlane4 day week"Embarque offers a great price for the level of service they provide."Jonas KurzwegUX CamThis is some text inside of a div block.
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"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic."Adrian SpataruCleanvoiceThis is some text inside of a div block.
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[H2]  Success stories from businesses that trust us
Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.SaaS SEOto read...How We Grew Kodesage's Organic Traffic 8,000% and Built Category AuthorityWe took Kodesage from almost no organic visibility to category authority in legacy modernisation by building topical depth in the right sequence, targeting buyer-intent searches, and growing authority with links from day one. The result: 846+ monthly organic visitors10.3K clicks112 ranking keywordsDR growth from 2.2 to 28Visibility across AI search resultsRead Case StudyRead Case StudyPreviewSaaS SEOWe took Kodesage from almost no organic visibility to category authority in legacy modernisation by building topical depth in the right sequence, targeting buyer-intent searches, and growing authority with links from day one. The result: 846+ monthly organic visitors10.3K clicks112 ranking keywordsDR growth from 2.2 to 28Visibility across AI search resultsRead Case Study
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Local SEO4 minutesto read...How We Helped Apadana Grow Impressions by 99% and Dominate Local SearchWe helped a luxury rug retailer expand beyond branded search and build a scalable SEO engine, driving a 99% increase in impressions and strong Local 3 Pack visibility across high-value areas.What we helped with:Local SEO optimization across key locationsService and category page expansionNon-branded keyword targetingOn-page and internal linking improvementsOngoing content and visibility growthImpact:99% increase in organic impressionsConsistent Local 3 Pack rankings (avg. position 3.8)Multiple #1 rankings in key townsImproved average ranking positionRead Case StudyRead Case StudyPreviewLocal SEOWe helped a luxury rug retailer expand beyond branded search and build a scalable SEO engine, driving a 99% increase in impressions and strong Local 3 Pack visibility across high-value areas.What we helped with:Local SEO optimization across key locationsService and category page expansionNon-branded keyword targetingOn-page and internal linking improvementsOngoing content and visibility growthImpact:99% increase in organic impressionsConsistent Local 3 Pack rankings (avg. position 3.8)Multiple #1 rankings in key townsImproved average ranking positionRead Case Study
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SaaS SEO4 minutesto read...Helping a Financing Platform Kickstart Their SEO We helped a revenue-based financing platform build the first foundation for their SEO strategy and start capturing demand from founders searching for funding solutions.What we helped with:SEO baseline audit and opportunity mappingCompetitor and search landscape analysisFoundational content strategyStartup and funding SEO content creationEarly authority and keyword growthRead Case StudyRead Case StudyPreviewSaaS SEOWe helped a revenue-based financing platform build the first foundation for their SEO strategy and start capturing demand from founders searching for funding solutions.What we helped with:SEO baseline audit and opportunity mappingCompetitor and search landscape analysisFoundational content strategyStartup and funding SEO content creationEarly authority and keyword growthRead Case Study
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SaaS SEO4 minutesto read...How We Grew Embarque’s Organic Traffic to 49,000 Monthly VisitsWe applied the same SEO framework we use for clients and turned our site into a predictable inbound channel. Traffic grew from 6,528 to 49,121 monthly sessions, with a strong share landing on high-intent pages that drive discovery calls.What we helped with:Programmatic SEO micro toolsCommercial content campaignsGlossary and topical authority buildoutFocused link building to converting pagesOngoing content updates and optimisationOffsite authority across YouTube and RedditRead Case StudyRead Case StudyPreviewSaaS SEOWe applied the same SEO framework we use for clients and turned our site into a predictable inbound channel. Traffic grew from 6,528 to 49,121 monthly sessions, with a strong share landing on high-intent pages that drive discovery calls.What we helped with:Programmatic SEO micro toolsCommercial content campaignsGlossary and topical authority buildoutFocused link building to converting pagesOngoing content updates and optimisationOffsite authority across YouTube and RedditRead Case Study
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AI SEOMarketplace & Platforms SEO4 minutesto read...How we 6x’d organic traffic for a wealth management platform in 6 months.We helped an international wealth management firm grow organic traffic from 300 to 1,800 monthly visits in 6 months with a focused retirement SEO strategy.What we helped with:Retirement-focused SEO roadmapStrategic content planningAuthority-building link strategyTechnical and on-page optimisationRead Case StudyRead Case StudyPreviewAI SEOMarketplace & Platforms SEOWe helped an international wealth management firm grow organic traffic from 300 to 1,800 monthly visits in 6 months with a focused retirement SEO strategy.What we helped with:Retirement-focused SEO roadmapStrategic content planningAuthority-building link strategyTechnical and on-page optimisationRead Case Study
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SaaS SEO4 minutesto read...How We Grew A Betting Software’s Organic Traffic 29x in Under 12 MonthsThis case study shows how we grew Pinnacle Odds Dropper’s organic traffic 29x in under a year, driving ~1,800 high-intent users monthly. By building a scalable SEO engine with BOFU content, link building, and site optimization, we secured top rankings for key product terms.‍Read Case StudyRead Case StudyPreviewSaaS SEOThis case study shows how we grew Pinnacle Odds Dropper’s organic traffic 29x in under a year, driving ~1,800 high-intent users monthly. By building a scalable SEO engine with BOFU content, link building, and site optimization, we secured top rankings for key product terms.‍Read Case Study
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Job BoardsSaaS SEO4 minutesto read...How We Helped a Niche Job Board Earn 62,700 AI Citations in 90 DaysThis case study covers how we helped a niche job board show up consistently in that conversation on Bing Copilot and their AI partners… from the content topics we targeted to how we made their existing pages work harder for citations.‍Read Case StudyRead Case StudyPreviewJob BoardsSaaS SEOThis case study covers how we helped a niche job board show up consistently in that conversation on Bing Copilot and their AI partners… from the content topics we targeted to how we made their existing pages work harder for citations.‍Read Case Study
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AI SEOSaaS SEO4 minutesto read...How We Helped an AI Podcast Editing SaaS Earn 271,000 AI Citations in 90 DaysThis case study breaks down the content and GEO strategies that drove 271,000 AI citations for an AI podcast editing SaaS over the last 90 days.Read Case StudyRead Case StudyPreviewAI SEOSaaS SEOThis case study breaks down the content and GEO strategies that drove 271,000 AI citations for an AI podcast editing SaaS over the last 90 days.Read Case Study
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AI SEOSaaS SEO4 minutesto read...How We Helped a Creative Workflow SaaS Earn 924,000 AI Citations in 90 DaysIn this case study, we'll walk you through the strategies that drove this amazing result. You'll see how we approached Bing as a foundational AI source layer, built citation-worthy content assets, and kept the site consistently visible to LLMs through smart content and link building decisions.‍Read Case StudyRead Case StudyPreviewAI SEOSaaS SEOIn this case study, we'll walk you through the strategies that drove this amazing result. You'll see how we approached Bing as a foundational AI source layer, built citation-worthy content assets, and kept the site consistently visible to LLMs through smart content and link building decisions.‍Read Case Study
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AI SEOTechnical SEO4 minutesto read...How We Drove 25K LLM Traffic, Converting at 17% for a Cross-Platform Video DownloaderA Cross-Platform Video Downloader Needed Visibility Beyond Google.Had strong SEO results. But search behavior is shifting — more users now ask ChatGPT and Claude for software recommendations instead of Googling. We needed to ensure their brand appeared in those AI answers while keeping organic traffic stable.Results:25,000+ LLM-driven visits across the content ecosystem4,866 completed downloads17% conversion rate — far above typical benchmarksIncreased branded search volume and AI-generated visibilityRead Case StudyRead Case StudyPreviewAI SEOTechnical SEOA Cross-Platform Video Downloader Needed Visibility Beyond Google.Had strong SEO results. But search behavior is shifting — more users now ask ChatGPT and Claude for software recommendations instead of Googling. We needed to ensure their brand appeared in those AI answers while keeping organic traffic stable.Results:25,000+ LLM-driven visits across the content ecosystem4,866 completed downloads17% conversion rate — far above typical benchmarksIncreased branded search volume and AI-generated visibilityRead Case Study
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Technical SEOAI SEO4 minutesto read...How We Helped an AI Chat Platform Grow to 183K Monthly Clicks With Technical SEOAn AI Q&A Platform had a serious visibility problem. Despite publishing over 45,000 pages of AI-generated threads and answers, most of it was invisible to search engines. We rebuilt the technical SEO foundation. Here’s how it paid off:Results:Platform now averages 183,000 organic clicks per monthIndexing improved steadily as crawlability issues were resolvedSite now drives ~11,000 clicks per dayKey topic pages rank for high-intent, competitive queriesRead Case StudyRead Case StudyPreviewTechnical SEOAI SEOAn AI Q&A Platform had a serious visibility problem. Despite publishing over 45,000 pages of AI-generated threads and answers, most of it was invisible to search engines. We rebuilt the technical SEO foundation. Here’s how it paid off:Results:Platform now averages 183,000 organic clicks per monthIndexing improved steadily as crawlability issues were resolvedSite now drives ~11,000 clicks per dayKey topic pages rank for high-intent, competitive queriesRead Case Study
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AI SEO4 minutesto read...How we use programmatic SEO to drive traffic and conversions at scale Embarque used lean programmatic SEO to scale structured content without dev support. Here’s how the approach paid off:Results:Growform glossary content moved users toward the productProgrammatic AI tool pages became part of our conversion pathOrganic traffic grew 93% year-over-year after rolloutMonthly traffic tripled within a few months‍Read Case StudyRead Case StudyPreviewAI SEOEmbarque used lean programmatic SEO to scale structured content without dev support. Here’s how the approach paid off:Results:Growform glossary content moved users toward the productProgrammatic AI tool pages became part of our conversion pathOrganic traffic grew 93% year-over-year after rolloutMonthly traffic tripled within a few months‍Read Case Study
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Job Boards4 minutesto read...How Space Crew Generated 160K+ Clicks in 3 Years as a Niche Job BoardSpace Crew, a niche job board for the space industry, struggled to compete with job board giants. Here’s a rundown of how we helped them scale:.Results:160,000+ clicks generated from 18 blog postsDomain Rating grew from zero to 27Outranked major job platforms for space industry searchesConsistent traffic growth and revenue impact years laterRead Case StudyRead Case StudyPreviewJob BoardsSpace Crew, a niche job board for the space industry, struggled to compete with job board giants. Here’s a rundown of how we helped them scale:.Results:160,000+ clicks generated from 18 blog postsDomain Rating grew from zero to 27Outranked major job platforms for space industry searchesConsistent traffic growth and revenue impact years laterRead Case Study
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SaaS SEO5 minutesto read...$250K in 6 Months: How Hyper-Specific Content Transformed an Enterprise MDM PlatformThis MDM platform had decent traffic but struggled to turn visitors into customers. We built a revenue-driven content strategy that focused on high-intent leads.Results:Over $250,000 in qualified sales pipeline generatedOrganic traffic increased by 130% (3,708 to 8,541 monthly visits)Domain Rating improved from 49 to 5594 new Top 3 keyword positions addedRead Case StudyRead Case StudyPreviewSaaS SEOThis MDM platform had decent traffic but struggled to turn visitors into customers. We built a revenue-driven content strategy that focused on high-intent leads.Results:Over $250,000 in qualified sales pipeline generatedOrganic traffic increased by 130% (3,708 to 8,541 monthly visits)Domain Rating improved from 49 to 5594 new Top 3 keyword positions addedRead Case Study
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Legal SEO5 minutesto read...How We 3X’ed Traffic for an Asset Protection Law FirmThis

Table Of ContentBook intro callCase studiesOur Clients
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MentorCruise is an online platform offering mentorships from people working at top technology companies worldwide, such as Google, Apple, and GitHub.MentorCruise was getting high-quality traffic and revenue through SEO, but the platform knew that they were fully taking advantage of the channel. For many lucrative queries they needed to rank for, they were mostly on the second page of Google Search. After being unsatisfied with results from other content marketing agencies, MentorCruise decided to try out Embarque’s services. In this case study, we will explore how we helped MentorCruise increase their search traffic to more than 2 million visits per year, have a year-on-year growth of 1,600% over the three years they’ve been a client, and monthly trials by 1,000% in the past 18 months.As of 2023, MentorCruise has been a client for more than three years. Our long-term partnership is a testament to the success and longevity of our strategy. At Embarque, we still make experimentations to scale MentorCruise’s revenue and traffic growth via SEO.
[H2] The Problem - MentorCruise didn’t have a proper SEO strategy set in place
MentorCruise is a platform led by experienced tech professionals. Despite having brilliant mentors, they struggled to unlock their maximum potential in revenue and traffic. At the time, it was evident that their SEO content strategy was the issue. Many people tend to discover MentorCruise through Google through their mentorship landing pages and blog content, but they weren’t optimized for search, and there wasn’t a clear strategy set in place to increase traffic and revenue growth through SEO.‍Because of this, their ranking was lackluster and they weren’t bringing in as much revenue as they could have. Optimizing their platform for SEO seemed like the best way to resolve their dilemma. In fact, they have been meaning to try their hand at SEO for a while. “SEO has always been our most attractive channel, with conversion rates up to 5x higher than any other. Investing in it was a no-brainer,” says Dominic Monn, the founder of MentorCruise.But with minimal time available to create great SEO content regularly, Dominic decided to have a go at working with content marketing agencies. Needless to say, he wasn’t happy with the results. These were his problems: The keyword research wasn’t targeted enough for needs and included suggestions that MentorCruise would not have been able to rank for The content lacked depth The content didn't cater to MentorCruise’s target personasIn other words, the content was too generic.The content provided by the agencies they worked with did not represent their brand well nor did it appeal to their target audience. The platform experienced minimal to no positive changes in exposure because they weren’t targeting the right keywords. There was no significant increase in MentorCruise’s conversions because their content was not dynamic enough to grab their audience’s attention. Even with the help of different marketing agencies, there was a lack of growth in MentorCruise’s traffic and revenue. At this point, it was clear that MentorCruise could only overcome this issue if they optimized their platform from a new perspective. Now, as our client of 3 years, Dominic and his team have finally succeeded in growing their business. With our help, they were able to increase their flow of traffic and year on year revenue using their newly SEO-optimized content. “The content we’ve gotten from other services was flat and unexciting and served purely for SEO reasons. Since working with Embarque, we are getting compliments on the insights of our content too. It’s priceless,” says Dominic.
[H2] The Solution - Focusing on implementing SEO content systems and optimizing old content
MentorCruise was still at the beginning of its SEO strategy, which meant we were able to help it grow fast by focusing on ranking for low-competition, high-volume queries. We’ve taken the following steps to create an SEO-based customer acquisition funnel for MentorCruise:Prioritized low-level keyword research. MentorCruise had a domain rating (DR) of 35. Today, it’s on 63. While this DR was still below many of its competitors, there were already many low-level, high-volume keywords we could rank for. This gave us an opportunity to help MentorCruise stand out among their competitors by targeting dynamic and highly effective keywords to replace their previous generic content. Targeted key customer segments. Career mentorship attracts many different types of people. Gathering data from customer questionnaires and traffic sources helped us identify key customer segments. These included people in the midst of changing careers, entrepreneurs, and technology professionals. Through this research, we’ve come to the realization that MentorCruise has an extensive range of topics to cover and produce helpful content around. We used this data to create engaging content for various customer segments. This resulted in higher conversion rates. Targeting keywords with a high purchase intent. These consisted of queries searched by people looking for paid mentorship platforms. By doing this, we were able to improve their ranking, provide relevant and high-quality content, and highlight MentorCruise’s mentorship offerings to drive more sales. Setting blog processes and branding guidelines. We scaled up a process for ensuring that every blog post is aligned with MentorCruise’s branding guidelines. Every piece of content was to be optimized for branding, the target audience, and search. We ensured that their brand was consistently well-represented across all new content. We aimed to maintain their brand identity as their platform steadily gained more traffic and conversions. Opening up the blog for mentors. By doing this, we were able to take advantage of community-generated content for SEO, boost community engagement, foster loyalty, and highlight mentorship stories we love to hear.Executed on an SEO content calendar. We started creating great content around low-level, high-volume keywords searched by relevant customer segments. This organized system provided a steady supply of well-written and SEO-optimized content to maintain MentorCruise’s flow of traffic and revenue. Content republishing. Aside from generating new content, we also found potential in optimizing the existing material on MentorCruise’s website. We’ve gone through blog posts and landing pages that were over a year old and could be optimized to target specific keywords. Old blog posts tend to rank faster because Google has already indexed them in some form or another.
[H2] Results - More than 1,600% increase in annual revenue
With our help, MentorCruise experienced the following changes in 18 months: Search traffic went from a little over 450,000 visits to over 2 million More than 433% increase in monthly trials More than 1,600% increase in annual revenue, year on year By scaling its SEO content marketing processes, MentorCruise saw results after a couple of months. We were able to transform MentorCruise’s platform with our unique approach to SEO optimization.Over the past 3 years, MentorCruise experienced a level of growth that other content marketing agencies could not provide. The content we created for their brand brought an influx of traffic to their platform, which paved the way for higher conversion rates, an increase in their monthly trials, and significant growth in their annual year on year revenue. “Embarque’s services didn’t just feel like another writing gig, but they also offered a high-level SEO strategy and framework to drive more traffic to my business,” says Dominic.Since starting on our SEO content strategy, MentorCruise’s traffic increased by 114%. Today, MentorCruise’s top 10 website pages were created by Embarque.Old blog posts that received 0 traffic immediately saw 100 new visitors just a week after initiating content updates. For instance, the republished article “The meaning and definition of mentorship, mentor and mentee” quickly rose from its position at #30 in the U.S. to #5 in a week.According to Dominic, the biggest eye-opener happened during the republishing. “Suddenly, the old blog post I personally wrote two years ago became the biggest traffic magnet of all blog posts!”Conversions significantly went up too. After targeting keywords searched by people who are actively looking for mentorship and optimizing each blog post for conversion, we achieved a 433% increase in monthly trials.“I can see the payoff on a weekly basis,” Dominic says. “As we’re targeting more and more low-level keywords, with each bringing at least several additional hundred people to the website every month.”
[H2] Takeaways
You can significantly expand your reach through SEO. Through effective keyword research and targeting, we harnessed the potential MentorCruise had in considerably increasing its organic search traffic. According to Dominic, it’s exciting to see such rapid growth and realize that this is only the beginning of their SEO strategy journey. Your SEO efforts will never be in vain. Through content updates, old blog posts quickly rose to the top 10 results for relevant keywords. Dominic says he now realizes that SEO content is ultimately a long-term investment, which will inevitably pay, even when the returns don’t initially seem clear-cut. SEO is a distribution channel optimized for scale. MentorCruise already validated the need for its services. By fleshing out its target audience segments, we were able to do effective keyword research and target a wide range of people searching for many different topics related to career-based help.
[H2] Create great SEO content at scale with Embarque
Mentorship is an area that touches many different industries and can target various types of professionals at a range of career stages. Though MentorCruise is just at the beginning of its SEO journey to drive in relevant traffic and increase its revenue, we’re expecting even bigger results in the next few months.Do you have a business that can benefit from scaling your SEO processes? Email julian@embarque.io today for more information.‍Julian CanlasI’m Julian, the founder of Embarque.io. I’m an SEO content strategist by trade. My line of work involves creating a revenue-focused SEO strategy for brands based on their current needs.linklinklinkWeekly newsletterNo spam. Just the latest releases and tips and interesting articles in your inbox every week.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this postCopy linklinklinklinkWant predictable growth from SEO?We help brands turn search into pipeline and revenue. The only question is, will yours be next?Book your growth sessionSome SEO Wins
[IMG: Pickflow logo]
+525.73%Increase In Signups
[IMG: Mentor cruise logo]
+1,600%YoY Revenue Growth
[IMG: bluetally logo]
+14,637%Increase In Organic Traffic
[IMG: Instatus logo]
+833%Increase In MRR
[H2] Julian Canlas
I’m Julian, the founder of Embarque.io. I’m an SEO content strategist by trade. My line of work involves creating a revenue-focused SEO strategy for brands based on their current needs.linklinklink

Table Of ContentBook intro callCase studiesOur Clients
[IMG: flick logo]
[IMG: Mailjet logo]
[IMG: Pickflow logo]
[IMG: Signwell logo]
[IMG: riverside fm logo]
[IMG: Veed logo]
[IMG: Buy me a coffee logo]
[IMG: email octopus logo]
The team at CleanVoice — a SaaS that uses artificial intelligence to scrub out filler words in audio recordings — had a lot of work cut out for them when they decided to invest in SEO. The niche for AI-powered tools has been incredibly competitive since 2020, naturally making ranking and standing out from competitors difficult. But with the aid of Embarque, in only around six months, their site achieved some spectacular stats:+30k in monthly SEO trafficAverage click-through-rate (CTR): 7.9%Monthly average organic traffic: >40kImpressions: >1MAvg. position: 23In this case study, we’ll showcase how we achieved the above results with:A content strategy with a focus on trending topics that would eventually become evergreenGoogle Search Console to optimise content for topics that competitors underuse.A content update system to continuously find and optimise articles to improve their ranking potential.
[H2] The Challenge — Highly Competitive Niche, Non-Existent SEO
When Embarque took over their content and SEO operation, CleanVoice didn’t have a blog or an SEO content strategy set up. This allowed us to build this acquisition channel from scratch.That said, given the incredibly competitive AI niche, we would need to put in more work and be more creative than usual to win the case.“I hired Embarque to strategically choose key SEO topics and create high-quality SEO content that would help us rank on the first page for important queries.” - Founder, CleanVoice
[H2] The Strategy — Targeted Content and Focus on Trending Topics and Keywords with High Chance of Turning Evergreen
We immediately established that we didn’t have the resources or time to compete with bigger podcasting tools that had more robust, long-established SEO on popular topics and keywords. That’s why we pivoted toward targeting new topics that aren’t highly competitive yet — but have a good chance of becoming trending within the next few months. For example, some such topics that have popped up over the last six months include ChatGPT and AI-related queries.By being the first on the market to target these topics, even with a “weaker” SEO. By being the first to provide answers to these new queries, we position ourselves to rank higher over time. That’s the advantage of being the first mover.
[H2] The Solution — Conducting Market and Keyword Analysis, then Build a Content Plan Around the Result
SEO tools like Ahrefs need 3-6 months to assess the search volume of these queries. By the time they report on these topics, they’d have already become evergreen. As a result, we really need to get our hands dirty to find actionable intel on potential topics to target. For a few weeks, our team:Trawl through relevant communities on social media and compile a series of topics and trends.Read industry news.Keep tabs on several relevant subreddits and forums.Subscribe to dozens of industry newsletters.… all with the express purpose of finding the correct topics to target for CleanVoice.At the same time, our keyword analysts search for suitable keywords that CleanVoice could realistically rank for.This data is compiled into a single content plan, laying the foundation for everything from the topics to target, the keywords, the style, tone, and language of each article. Even the number of articles Embarque would deliver monthly is included in this plan.In addition to the content plan, we also lay out a content update system. This involves updating existing content to meet higher standards to help them rank better. Future content produced by Embarque may also undergo periodic updates to ensure they perform well.
[H2] The Results — A CTR That Defies Norms
In the last 3 months alone, our content has generated for CleanVoice over 1 million impressions. Thanks to a high CTR of 7.9%, we collected about 82.5k clicks out of them. This is an excellent conversion rate, especially considering how these stats only cover a short stretch of 3 months.According to CleanVoice’s CEO, the content update system is one of the key reasons behind their dramatic search traffic growth.“Our podcasting name generator gets thousands of search clicks thanks to their content update that targeted long-tail variations around the topic of generating a great podcast name.” - Founder, CleanVoice
[H2] Key Takeaways
First-mover advantage is key to growth in high-pressure markets: CleanVoice is part of a super competitive niche that’s hard to grow in, by being the first to target emerging topics that big players have not covered. This first-mover advantage allowed them to rank even with less robust SEOBeing proactive with your market analysis pays off: To find emerging topics and keywords, Embarque actively engages with communities, news, and newsletters. This effectively negates the long lead time that SEO tools need to index trending topics and keywords.A comprehensive content plan is critical: All of our insights go into a content plan, ensuring that the content production process goes smoothly and according to plan from start to finish.Ongoing content optimisation and update matters: Articles don’t maintain their ranking potential forever. A content update system helps us build and keep their performance high for months to come, contributing to CleanVoice’s growth.
[H2] Set New SEO Standards with Embarque!
Whether your market is emerging or super competitive, like in the case of CleanVoice, you can count on Embarque to create a strong SEO plan, guide you in putting it into action, and take your brand to new heights!Reach out to our CEO at julian@embarque.com, and our team will get back to you with a clear action plan to get started!‍Julian CanlasI’m Julian, the founder of Embarque.io. I’m an SEO content strategist by trade. My line of work involves creating a revenue-focused SEO strategy for brands based on their current needs.linklinklinkWeekly newsletterNo spam. Just the latest releases and tips and interesting articles in your inbox every week.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this postCopy linklinklinklinkWant predictable growth from SEO?We help brands turn search into pipeline and revenue. The only question is, will yours be next?Book your growth sessionSome SEO Wins
[IMG: Pickflow logo]
+525.73%Increase In Signups
[IMG: Mentor cruise logo]
+1,600%YoY Revenue Growth
[IMG: bluetally logo]
+14,637%Increase In Organic Traffic
[IMG: Instatus logo]
+833%Increase In MRR
[H2] Julian Canlas
I’m Julian, the founder of Embarque.io. I’m an SEO content strategist by trade. My line of work involves creating a revenue-focused SEO strategy for brands based on their current needs.linklinklink

Table Of ContentBook intro callCase studiesOur Clients
[IMG: flick logo]
[IMG: Mailjet logo]
[IMG: Pickflow logo]
[IMG: Signwell logo]
[IMG: riverside fm logo]
[IMG: Veed logo]
[IMG: Buy me a coffee logo]
[IMG: email octopus logo]
Instatus is a tool that delivers beautiful, functional status pages without breaking the bank.In a niche filled with bloated, expensive options, Instatus’ offer of a lightweight, customizable alternative was definitely compelling. The team just needed to get it in front of the right audience of DevOps, SaaS, and IT teams.To do this, the Instatus team decided to partner with Embarque for a comprehensive SEO and content marketing campaign.
[H3] What We’ll Cover
In this case study, we cover the exact strategy we used to compete against giants like PagerDuty and Atlassian for lucrative keywords and boost Instatus’ organic traffic by over 1,500% in less than 2 years.
[H2] The Problem –  Instatus Was New to SEO
Instuses biggest problem when they partnered with us back in October 2021 was the complete lack of an SEO strategy. The founders simply hadn’t found the time to focus on SEO.But still, they were excited about the potential of a solid SEO plan.Why? Because their direct competitors were almost entirely focused on PPC.At the time, standalone status page builders were rare. They were typically bundled into bigger, bulkier products and ecosystems like Atlassian. As a result, not many companies were ready to devote serious resources to ranking organically for keywords related to status page tools.This meant PPC was quick, competitive, inefficient……while SEO was filled with untapped potential.The Instatus team correctly recognized this potential. They just needed an experienced partner to guide them in the right direction. That’s where Embarque came in.
[H2] The Solution – Finding Instatus’ Topics
Our strategy for Instatus started by identifying three segments that were most likely to become customers—SaaS, developers, and DevOps.We quickly realized that while the former two segments were overserved with content, DevOps teams and professionals were often overlooked. To capitalize, we identified four verticals to build content around:DevOps (guides)Status pages (alternatives, product listicles)Incident management (guides, alternatives, product listicles)Monitoring (guides, alternatives, product listicles)To get more specific, we looked for keywords within these verticals that met a few criteria:Low-competition (KD > 20)Mid- to high-volume (GSV > 500)Commercial and informational (60/40 split)Instatus already had a great domain rating thanks to a solid backlink profile, so we could theoretically target higher-competition keywords. However, we still stuck with the low-competition approach to maximize quick wins and revenue for Instatus.We also prioritized “jobs to be done” keywords searched by DevOps, like “how to create a status page” and “incident triage” to connect with ICPs.
[H2] The Results – +1,500% Organic Traffic and +833% MRR
How did the strategy perform? Pretty darn well.Here’s a quick summary of the key results:Instatus’ organic traffic has increased by 1,536% since we started creating SEO content for them. Over time, we’ve adjusted the SEO strategy to accommodate search algorithm changes. Instatus is ranking top five for 348 lucrative keywords with a combined monthly search volume of more than 88,000. Expand this to include top ten keywords and the number jumps to 633 keywords with a combined monthly search volume of over 195,000.Instatus’ MRR increased by 833% in just 11 months. This is down to our focus on low-competition, high-ROI keywords and creating authoritative, comprehensive content that brings in targeted traffic.
[H2] Takeaways
When paid search becomes crowded and ineffective, it’s often a sign that your competitors aren’t focusing on SEO. That might be a good opportunity for you to take advantage of and increase your organic presence.Don’t blindly target all customer segments with SEO—prioritize. That doesn’t just mean looking at revenue attribution data. Prioritize segments that are important and underserved with content.Take a systematic approach to content. You may be able to see a few short-term gains from a piecemeal strategy, but long-term SEO success comes when your strategy is organized around your strengths.
[H2] Capitalize on Opportunities With Embarque
Is there an opportunity for SEO success in your niche that you want help capitalizing on? Not sure (and want to find out)? At Embarque, we help startups build SEO strategies that maximize revenue in the short term while still looking out for long-term success. Our team will help identify the right segments to target, create high-quality content that resonates, and develop a comprehensive SEO strategy that makes your traffic hockey stick.Source: Marketplace SEO: 16X YoY Revenue Growth through SEO w/ a 3-Year Client‍Julian CanlasI’m Julian, the founder of Embarque.io. I’m an SEO content strategist by trade. My line of work involves creating a revenue-focused SEO strategy for brands based on their current needs.linklinklinkWeekly newsletterNo spam. Just the latest releases and tips and interesting articles in your inbox every week.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this postCopy linklinklinklinkWant predictable growth from SEO?We help brands turn search into pipeline and revenue. The only question is, will yours be next?Book your growth sessionSome SEO Wins
[IMG: Pickflow logo]
+525.73%Increase In Signups
[IMG: Mentor cruise logo]
+1,600%YoY Revenue Growth
[IMG: bluetally logo]
+14,637%Increase In Organic Traffic
[IMG: Instatus logo]
+833%Increase In MRR
[H2] Julian Canlas
I’m Julian, the founder of Embarque.io. I’m an SEO content strategist by trade. My line of work involves creating a revenue-focused SEO strategy for brands based on their current needs.linklinklink

Table Of ContentBook intro callCase studiesOur Clients
[IMG: flick logo]
[IMG: Mailjet logo]
[IMG: Pickflow logo]
[IMG: Signwell logo]
[IMG: riverside fm logo]
[IMG: Veed logo]
[IMG: Buy me a coffee logo]
[IMG: email octopus logo]
4 day week is a new job platform for job openings offering 32-hour work weeks that wanted to scale growth through SEO. After seeing the results we’ve provided for our clients on Twitter, Phil McParlane, the platform’s founder, decided to work with us to scale its search traffic to the next level.In less than a month, our articles published on their blog began ranking for relevant target queries and provided thousands of search visits. In fact, our article “Amazon PTO & Vacation Policy (2022)” began appearing on the first page for our target queries within two hours of being published. Phil says, “After two months, Embarque had written six articles for us, and they already get more than 4,000 clicks per month from Google - growing steadily.” In this case study, you’ll learn how we’ve helped 4 day week:Refine their SEO blogging strategy.Rank for lucrative queries in under a day.Get thousands in search traffic in the first month.To understand how this growth happened so quickly, here’s the framework we used to accelerate results.
[H2] Problem
When Phil reached out to us, he had already tried a variety of content writing services but was disappointed with the services provided. While the articles followed the brief and were optimized for search, most were poorly written and had errors throughout. According to him, “I wanted to have more blog posts to increase my organic traffic but didn't have the time to do this myself. I tried some other similar services, but the results weren't very good. I then tried Embarque and was blown away with the results.”Keen to get started on his SEO strategy, Phil tried out our services after finding us on Twitter and reading through our samples. As he says, “I read the articles they had written and thought the quality was excellent, so I decided to sign up for a monthly ongoing contract.” At the same time, he also had a backlog of unpublishable content he needed to edit and fact check. When we started working with Phil, he didn’t fully grasp what an SEO editorial calendar entailed. In fact, some of the blog posts they had published didn’t have anything to do with career advice and weren’t relevant to the platform’s target audience, which mainly consists of people working in tech.
[H2] Solution
After a short meeting where we clarified the company’s priorities and extensive keyword research, we decided on an SEO content strategy targeting queries related to interviews at large tech companies, as they were already ranking for similar queries. Therefore, we created a content calendar of topics with relevant high volume and low competition queries searched by those working in tech, including:Twitter Interview Process: Everything You Need To KnowThe Stripe Interview Process and How to Ace itAmazon PTO & Vacation Policy (2022)Since Phil was working on a relatively tight budget, we focused on expanding the platform’s topical authority on queries around tech job interviews, as it was a niche that he was already ranking in.We also rewrote the articles Phil had in the backlog and ensured that the information provided was correct and up to date. For instance, here are some of our edits on the article “What Are The Highest Paid Programming Languages?”Building on the platform’s topical authority quickly paid off. The articles we wrote for Phil started ranking within a few days, with some ranking a day after being published.“The quality of their content and attention to detail are unrivaled,” Phil exclaims. “Other content writing services don't really care about quality - they only care about word count length and completing the task.”
[H2] Results
In Phil’s words, "Embarque genuinely wants to help me and has a result-driven approach." Since becoming a client on October 20, 2021, 4 day week has achieved the following:Its average weekly visits went from around 1,000 to 4,500 in three months.Fast forward to 2025, and that number has scaled to almost 60,000 visits per month.‍Most of the articles we have published began ranking in less than five days. One article ranked in under a day for high volume queries.The blog is now the domain’s leading traffic generator, garnering more than 21,000 search clicks per month with an average time on page of 4 minutes and 24 seconds.Google considers 4 day week as a topical authority for tech interviews, such that it’s ranking for related queries in as little as a few days.
[H2] Takeaways
A great SEO content writing partner can help move your business forward. Content quality is an important ranking factor. Without a reliable content writing service provider, 4 day week wouldn’t have a successful SEO strategy.High-quality SEO content will lead to quality results. As seen in this case study, high-quality SEO content can help businesses rank faster. Thin content has little SEO value and can be money poured down the drain in most cases.Topical authority can help a new domain outrank large incumbents. It’s important to realize that 4 day week is only a year old. By utilizing a topical authority strategy, we’ve managed to overtake large incumbents such as LinkedIn and Indeed in the search results page.
[H2] Scale Growth through SEO with Embarque
4 day week is still rapidly growing and remains one of Embarque’s most loyal clients. The job board has successfully recommended us to other businesses that might need our help scaling growth through SEO.Interested in our services? Feel free to email our founder today: julian@embarque.io.Julian CanlasI’m Julian, the founder of Embarque.io. I’m an SEO content strategist by trade. My line of work involves creating a revenue-focused SEO strategy for brands based on their current needs.linklinklinkWeekly newsletterNo spam. Just the latest releases and tips and interesting articles in your inbox every week.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this postCopy linklinklinklinkWant predictable growth from SEO?We help brands turn search into pipeline and revenue. The only question is, will yours be next?Book your growth sessionSome SEO Wins
[IMG: Pickflow logo]
+525.73%Increase In Signups
[IMG: Mentor cruise logo]
+1,600%YoY Revenue Growth
[IMG: bluetally logo]
+14,637%Increase In Organic Traffic
[IMG: Instatus logo]
+833%Increase In MRR
[H2] Julian Canlas
I’m Julian, the founder of Embarque.io. I’m an SEO content strategist by trade. My line of work involves creating a revenue-focused SEO strategy for brands based on their current needs.linklinklink