Training Example: LOCOMOTIVE Agency – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H1] We’re the engine that powers your brand’s visibility.
By connecting search, brand and creative into one data-led strategy, we help businesses drive sustainable, long-term growth. Talk to a strategist See our work Award-Winning Performance
[H2] A Full-Funnel Approach From First Touch to Final Click
See how we drive results Create Demand Put your brand in front of the right people. Capture Demand Be visible when your audience is ready to search. Convert Demand Make every click, visit, and interaction count.
[H2] The Results Speak for Themselves
See all case studies Tipalti 48% More Leads Through Video & Google Display Smartmove 764% Increase in Leads by Creating 2,000+ City Pages With Targeted Data Intelligo Brand Overhaul Primes SaaS Company for International Acquisition Driving Today's Top Brands Forward
[H2] Proprietary AI Tools, Only at LOCOMOTIVE
[H4] We're always asking questions and building tools to find the answers. Here's our latest creation:
AI Brand Perception Gap Analysis Plenty of tools can tell you whether LLMs mention your brand. But none of them can show you how AI actually understands your brand based on all the info it collects from across the internet — until now. Our Expertise
[H2] Solutions Built Around Your Biggest Growth Challenges
We offer a full suite of services, but ultimately, it comes down to solving the right problems with the right strategies across the funnel. Modern search now goes beyond Google. So do we. From traditional search to smart assistants and AI summaries, we make sure your brand is visible. Be seen in search SEO Content Paid Media New markets require a new playbook. Targeting a new territory takes more than just copying what’s worked before. Enter a new market The wrong audience guarantees the wrong leads. If you’re not getting quality leads, it’s because you’re not reaching the right people — yet. Get the right leads You can’t align what you haven’t defined. Get clarity on what you need, what you don’t, and which services will drive real results. Define your strategy Awareness drives attention. Attention drives growth. People don’t buy what they don’t notice. We’ll help you get seen. Build brand awareness Poor site design and performance cost you more than you think. Outdated design, legacy code, and slow load times can frustrate users and impact your growth. Elevate your website The clicks are coming, but the conversions aren’t. The user experience looks seamless on paper, but the numbers say otherwise. We’ll close that gap. Optimize the customer journey
[H2] Expertise That Crosses Borders and Industries
Our international team has offices in both Europe and North America, bringing a global perspective and proven results — no matter the market or model. Meet our global team
[H2] Insights from the Engine Room
See all articles AI Search LLM Seeding: Getting your brand cited by AI Search Engines Dark Funnel Explained: The Visibility Gap Your Analytics Can’t See Search Engines How to Optimize Content for AI & Search Engines in 2026

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[H1] Connect With Our Team
Whether you have a big idea, a small question, or anything in between, we’re here to help. Simply fill out the form and we’ll be in touch.Once you hit send, a member of our team will follow up to learn more about your needs.
[H6] Ready to accelerate your brand? 
We’re here, and we’re listening.
[H2] Rooted in North Carolina. Connected Worldwide
Though LOCOMOTIVE is proudly headquartered in North Carolina, our reach is international. With an office in Ireland and teammates in the U.S., UK, Brazil, Spain, China, and more, we’ve built a staff from around the globe.This global presence means we bring fresh perspective and regional expertise to every project. Whether you’re entering a new market or scaling an established brand, we understand how to think globally and act locally.

[H1] Custom SEO Strategies That Turn Rankings Into Revenue
With a data-first approach that blends technical expertise with content, creative, and more, we’re not just following SEO best practices — we’re setting them. Connect with us Award-Winning Performance "Even with the rise of AI, most agencies are still just optimizing for where SEO is … or was. We’re building LOCOMOTIVE for where it’s going. That’s the difference." JR Oakes, VP, Strategy
[H2] How We Do SEO Differently
Tools You Won’t Find Anywhere Else We’re always questioning what’s possible. Our curiosity has led us to build dozens of powerful proprietary tools designed to uncover insights that most platforms overlook. A Truly Full-Funnel Approach Most SEO agencies focus on the same metrics: rankings and traffic. We go further by aligning SEO with brand, content, paid media, and more to create demand, capture it, and convert it into real business results. More Focus on ROI and Conversions While clicks and impressions are great vanity metrics, we care more about what really matters — pipeline, revenue, and sustainable growth. Let’s talk about your SEO needs
[H2] The Results Speak for Themselves
See all case studies Dundle 163% Increase In Revenue Through A Technical & International SEO Campaign Amada 74% More New Users with a Hyper-Local Campaign SmartMove 764% Increase In Leads By Creating 2,000+ City Pages With Targeted Data
[H2] SEO Services We Offer
Technical SEO Optimize your site speed, structure, and crawlability to help search engines find and rank your content more effectively. Enterprise SEO We help enterprise organizations manage SEO at scale, supporting large, complex websites and internal teams. International SEO With a global SEO team, we’re better positioned to align our strategies with your regional search behavior and implement the proper “hreflang” tags. Local SEO Ideal for franchises and multi-location brands, our local services boost your visibility across maps, listings, and location pages. E-Commerce SEO Increase your product visibility and conversions with ecommerce SEO tailored to online retailers, from category structure and schema to performance and UX. B2B SEO We develop SEO for the long sales cycles and high-value buyers in B2B and SaaS. From awareness to conversion, you’ll show up at every stage of the journey.
[H2] Why Partner with LOCOMOTIVE?
[H4] Big results don’t require a big agency — just the right one. Here’s what sets us apart:
[H3] Relentless About the Why
Surface-level strategy is not our style. We constantly question, test, and optimize everything until we know exactly what’s driving (or stalling) performance. That’s how we deliver SEO that drives growth, not just rankings.
[H3] Unmatched Technical Expertise
From crawling errors to site performance issues, we know how to identify and fix anything that’s holding your site back. In fact, when other SEO agencies run into complex technical problems they can’t solve, they turn to us.
[H3] Transparent Reporting
Many businesses and marketing teams don’t know what’s really making an impact. We give you clear, honest reporting that connects the dots between search and website performance.
[H2] Ready for SEO That Drives Results?
Let's talk about your goals and how we can help. Contact us
[H2] Inside Our Proprietary Tech Stack
[H4] The tools we build in-house power the strategies behind our wins.
AI Visibility & Coverage Analysis Simulate AI Overviews to reveal how often your content shows up, which sections are driving visibility, and where competitors are winning. This tool delivers clear, section-level insights to help you close gaps and earn placement in AI-generated results. Query Conversion Correlation Tool See which search terms actually lead to revenue, not just traffic. This tool prioritizes high-impact keywords so we can focus on what actually moves the needle. Striking Distance Tool Find quick SEO wins hiding in plain sight. This tool highlights high-potential pages that are just shy of top rankings, so you know exactly where your quick wins are.
[H2] Our SEO Process
[H3] Discovery & Kickoff
Every partnership starts with an onboarding call to meet your dedicated support team, align on goals, determine the KPIs, and more.
[H3] Deep-Dive Auditing
Depending on your needs, we conduct technical, content, and local SEO audits to get a complete picture of your performance and opportunity areas.
[H3] Strategy Development
Using audit findings, market data, and insights from our in-house toolset, we build a custom 90-day strategy with clearly prioritized recommendations.
[H3] Strategy Presentation
We present your roadmap, align on priorities, and finalize the game plan. You’re in control, so you decide whether to execute internally, with our support, or both.
[H3] Implementation & Execution
Whether you need technical updates, content additions, reporting dashboards, or any other solution, we can implement them all or collaborate with your team to get it done.
[H3] Ongoing Optimization
With regular reporting, check-ins, and strategy refinement, we stay accountable, proactive, and focused on your results — every step of the way.
[H2] FAQs
[H3] How long does SEO take to see results?
Though SEO is often viewed as a long-term strategy, we don’t see it that way. Depending on your current situation, competitors, and goals, it could take several months to see growth in some areas. However, our approach includes finding quick wins to support faster growth while setting up the foundation for long-term performance.
[H3] Do you offer one-time SEO projects or only ongoing support and campaigns?
We offer both. Some clients partner with us for SEO audit services, migrations, or focused technical SEO work. Others stay on for long-term support that includes content strategy, paid media services, branding, data intelligence, and more. We’re here for you, regardless of your needs.
[H3] What happens in the first 30 days of working together?
In the first 30 days of our partnership, our team will get to know your business and then dive into your website. That deep dive will include a full technical and content audit, a competitive analysis, and a clear roadmap, including quick wins and long-term goals.
[H3] Do you work with companies in different markets?
Yes, with a global team, we have experience working with international brands across multiple regions, markets, and languages. Our team fully understands how to properly implement “hreflang” tags and align strategies with global search behaviors.
[H3] Can you take over from our current SEO agency or team?
Yes, whether you’re transitioning from another agency or simply need to support your internal team, our services can be customized to fit your needs. We will work as an extension of your team to help you grow sustainably and effectively.
[H3] Will our account be managed by the same team throughout our engagement?
Yes, every client is assigned a dedicated team from day one, including a project manager, SEO analyst, and an experienced technical director. You will also be supported by our in-house specialists in data, development, and content. That consistency allows us to build deeper industry knowledge and a stronger understanding of your business, so we can align every recommendation to your long-term goals.
[H3] Do you offer ecommerce SEO for large product catalogs?
Yes, and catalog size is the part most teams underestimate. Our ecommerce SEO services cover crawl budget on faceted navigation, product and category templates, out of stock and seasonal handling, and internal linking that pushes authority to the products with margin. The audit says which of those is costing you revenue before anyone touches a template.
[H3] What does an SEO audit cover?
Our SEO audit services look at four things: what search engines can crawl and render, what the site says about the topics you want to own, what competitors rank for that you do not, and what your analytics is measuring wrong. You get a prioritized list with an owner and an effort estimate on every line, not a 90 page PDF.
[H3] Can you advise our in-house team instead of running the work?
Yes. Our SEO consulting services suit teams that have writers and developers but no one setting direction. We build the roadmap, review the work, and train the people doing it. Teams without that capacity get more from a full engagement, and we will say which one fits on the first call.
[H3] Do we need a technical SEO agency if we already have developers?
The gap is usually not the developers. It is somebody who can tell them which of 400 crawl errors moves rankings and which is noise, then write the ticket in their language. That triage is the job a technical SEO agency does, which is why our audits arrive as prioritized tickets instead of a findings document.

[H1] Smarter Paid Media That Converts Clicks Into Customers
Most agencies focus on vanity metrics, such as impressions, clicks, and low-quality leads. We focus on what matters to B2B PPC buyers: qualified leads, lower acquisition costs, and sustainable revenue. Connect with us Award-Winning Performance "Paid media only truly works when it’s connected to the rest of your system. That’s why we don’t treat clicks as the end goal. We treat them as the beginning of the process." Kyle Banik, Director of Paid Media
[H2] How We Do Paid Media Differently
Strategy Before Spend Before we spend a single dollar, we audit, analyze, and map out the best path forward. By aligning with your buyer’s intent and search behavior, we make sure your budget is never wasted. Proprietary Tools That Find What Others Miss From predictive quality score forecasts to automated ad copy analyses and more, our AI- and LLM-powered tools give your paid campaigns a technical edge. Integrated With SEO, Brand, and Data Paid media works better when all solutions work together. That’s why we make sure your campaigns are driven by data, built around your brand, and aligned with your SEO strategy. Let’s unlock the full potential of your paid budget
[H2] The Results Speak for Themselves
See all case studies Tipalti 48% More Leads Through Video & Google Display Beyond Identity 60% Increase in MQLs Through CRM Integration & Optimization
[H2] Paid Media Services We Offer
Paid Search Target high-intent buyers through Google and Microsoft Ads with PPC management that focuses on ROI, not just clicks Paid Social Reach your audience where they’re already spending time with scroll-stopping creative and platform-specific strategies on Meta, LinkedIn, TikTok, and more. Account-Based Marketing (ABM) Speak directly to decision-makers with ABM campaigns built to identify, reach, and convert your highest-value accounts across channels. Shopping Ads & Performance Max Drive stronger product visibility at scale through optimized campaigns on Google Shopping, Microsoft Shopping, Meta, Pinterest, and TikTok.
[H2] Why Partner with LOCOMOTIVE?
[H4] Big results don’t require a big agency — just the right one. 
Here’s what sets us apart:
[H3] Award-Winning Success
Our work doesn’t just perform, it gets noticed. We’ve won multiple US Search Awards, including Best Use of Search in Finance and Best Small PPC Agency.
[H3] Built-In Conversion Strategies
Getting the right traffic from paid search advertising is only half the job. To make sure your campaigns always convert, we also optimize your landing pages, user flows, and on-site actions.
[H3] Google Premier Partner & Microsoft Ads Elite Partner
Our partnerships give you early access to new tools, beta programs, and platform insights. With this edge, your campaigns stay current, competitive, and built to perform.
[H2] Ready for Paid Media That Drives Results?
Let's talk about your goals and how we can help. Contact us
[H2] In-House Tools You Won’t Find Anywhere Else
[H4] We build our own tools to answer the questions other platforms can’t, giving you powerful performance that outpaces your competition.
Ad Copy Drilldown Tool See what resonates and where to differentiate. This tool analyzes competitor ads and identifies messaging trends, then groups the results based on product or problem focus. Google Ads Quality Score Analysis Tool Catch issues early, optimize faster, and protect your ROI. This tool uses predictive modeling to evaluate historical quality scores and forecast future shifts more accurately.
[H2] Our Paid Media Process
[H3] Discovery Kickoff
Every partnership starts with an onboarding call to meet your dedicated support team, align on goals, determine the KPIs, and more.
[H3] Full-Funnel Audit & Opportunity Analysis
Depending on your needs, we audit your ad platforms, track setup, CRM lifecycle, and competitors to get a complete picture of your performance and opportunity areas.
[H3] Strategy Development & Presentation
Based on the audit findings, market data, and insights from our in-house toolset, we build a 90-day strategy with planned launches, optimizations, and long-term goals.
[H3] Implementation & Execution
Once your team gives the green light, we handle every detail of the setup, launch, and ongoing management of your campaigns. That way, you can focus on the big picture.
[H3] Ongoing Optimization
With regular reporting, check-ins, and strategy refinement, we stay accountable, proactive, and focused on your results — every step of the way.
[H2] FAQs
[H3] Do you work across both B2B and B2C?
Yes, though our strength is in high-consideration, multi-touch environments, especially in B2B, SaaS, fintech, and complex buyer journeys. Our strategies are designed to create demand, capture it, and convert it over time.
[H3] What industries do you specialize in?
We specialize in industries where marketing needs to do more than just drive clicks, including B2B SaaS, construction, healthcare, fintech, franchise, manufacturing, education, and energy. From regulated markets to long buying cycles, we’re built for complexity.
[H3] Can your team take over and improve our existing paid campaigns?
Yes, many partners come to us with underperforming or expensive B2B PPC campaigns. We start by auditing your account, performance data, and funnel. Then, we rebuild where needed without starting from scratch. That means you get faster results without wasting your budget.
[H3] How much should we budget for paid media?
Most of our paid media partners run between $30,000 and $250,000 a month in media spend, and our management fee scales with that. Below roughly $20,000 a month, paid search alone tends to beat a multi-channel program, and we will tell you so on the first call rather than sell you a bigger plan.
[H3] Should we start with paid search or paid social?
Start with paid search when buyers already search for what you sell, because you are capturing demand that exists. Start with paid social when the category is new to your buyer and demand has to be created first. Most B2B programs end up running both, with paid search carrying the pipeline and paid social feeding it.

[H1] Content That Starts With Strategy and Ends With Results
As AI fills the web with more content, visibility gets harder. We help brands break through the noise with strategic, original content built for discoverability in search, LLMs, and beyond. Connect with us “AI can generate more content, but it can’t create insight, authority, or trust. That’s where we come in.” Jeremy Ott, Director of Content Strategy
[H2] How We Do Content Differently
Human, Not Robotic While other agencies are churning out loads of AI-generated content, we prioritize originality. Our content is designed to be worth reading (and ranking). Quality Over Quantity Every piece of content we create is intentional — it serves a purpose. Because one high-performing page is worth more than 20 that go unnoticed. Strategy Before Sentences We don’t start writing until we fully understand your brand and audience. Our content is backed by credible research and driven by user intent. Let’s talk about your content needs
[H2] The Results Speak for Themselves
See all case studies StreamSafely 2,481% Organic Traffic Increase Through SEO & Content Creation Smartmove 764% Increase In Leads By Creating 2,000+ City Pages With Targetted Data
[H2] Content Services We Offer
Content Writing From blogs to landing pages and everything in between, we research, write, and optimize copy that’s tailored to your brand and audience. Thought Leadership Your team has the expertise. We help shape it into articles, insights, and perspectives that establish authority and build trust with your audience. Lead Magnets Whether it’s eBooks, white papers, or interactive content pieces, we can design strategic assets to convert interest into qualified leads. Graphic Design Great content is both well-written and visually engaging. We create custom visual elements that enhance the story and drive deeper engagement.
[H2] Why Partner with LOCOMOTIVE?
[H4] Big results don’t require a big agency — just the right one. 
Here’s what sets us apart:
[H3] Shifting From Chaos to Clarity
Content performs better when it’s connected. Instead of publishing into the void, our strategies bring structure to your content to help both people and search engines find and navigate your site.
[H3] Expert Content Creators
Our team isn’t made up of generalists. From writers and editors to strategists and designers, each team member is an expert in their craft. That means the content we deliver has higher standards than most agencies.
[H3] Tracked, Tested, & Proven
When we create content, we don’t guess. Every page is measured for performance, so we can learn, improve, and keep building what works.
[H2] Ready for Content That Drives Results?
Let’s talk about your goals and how content can help. Contact us
[H2] Content Tools You Won’t Find Anywhere Else
[H4] We’re not working with a basic tech stack. Our proprietary tools are designed to give you a competitive edge.
User Conversion Path Analysis This highlights user paths with the highest conversion potential, helping you identify testing opportunities and improve your content performance. Deep Content Audits Our tools can take 20,000 rows of keyword data and group them into understandable buckets so you can focus on topics instead of keywords.
[H2] Our Content Process
[H3] Discovery & Kickoff
Every partnership starts with an onboarding call to meet your dedicated support team, align on goals, determine the KPIs, and more.
[H3] Deep-Dive Auditing
Depending on your needs, we conduct technical, content, and local SEO audits to get a complete picture of your performance and opportunity areas.
[H3] Strategy Development
Using audit findings, market data, and insights from our in-house toolset, we build a custom 90-day strategy with clear, prioritized recommendations.
[H3] Strategy Presentation
We present your roadmap, align on priorities, and finalize the game plan. You’re in control, so you decide whether to execute internally, with our support, or both.
[H3] Implementation & Execution
Whether you need technical updates, content additions, reporting dashboards, or anything else, we can implement it or collaborate with your team to get it done.
[H3] Ongoing Optimization
With regular reporting, check-ins, and strategy refinement, we stay accountable, proactive, and focused on your results, every step of the way.
[H2] FAQs
[H3] How do you create content for highly regulated or complicated industries or services?
Our in-house content team uses detailed style guides and expert writers with industry experience to make sure every piece of content we create is accurate, on-brand, and compliant. Our process also includes thorough editorial reviews and close collaboration with your internal team to get the details right without slowing down production.
[H3] How involved will we be in the process?
Our approach gives you the opportunity to be as involved as you would like to be. We bring the strategy and execution, but we will always loop in your team to make sure the deliverables reflect your voice and brand.
[H3] Do you only create new content or can you improve the content we already have?
Our team is set up to do either or both. It ultimately depends on your needs and your situation. For some clients, we create new content assets each month to build ongoing authority and expertise. For other clients, we focus on improving the content that has failed to perform. Regardless of your needs, our team is here to help.
[H3] What happens in the first 30 days of our partnership?
In the first 30 days of working together, our team will get to know your business and create a content audit. This will include understanding your SERP visibility, the gaps between you and your competitors, and creating a roadmap that includes quick wins and long-term opportunities. From there, we will make recommendations and plan for next steps to begin creating content.