Training Example: Hootsuite – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Drive real business impact with the world’s deepest social intelligence and management platform
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[H2] See risk, prove impact, and spot opportunity
Schedule, engage, monitor, and analyze social media posts so you know exactly what’s driving revenue. Plus, protect your brand with world-class social listening.Safeguard your brand’s reputationStay one step ahead of negativity and misinformation with real-time mention alerts, sentiment tracking, and predictive crisis monitoring. Track mentions across 30+ social media networks, 300+ review sites, and 150+ million websites.Learn moreProve your social media ROITrack hundreds of social media metrics and grow faster on social with custom reports and report templates, industry and competitor benchmarking, report scheduling and exporting, paid and organic performance reporting, and more.Learn moreGo to market with confidence Know your market inside and out with AI-powered market research tools. Monitor millions of real-time conversations and uncover deeper audience demographics, conversation forecasts, and review themes.Learn moreStreamline your social workflowSchedule or publish social media posts across social media networks in one place. Instantly generate brand-approved captions, video scripts, creative briefs, and messages. Generate brand-approved copy and images or use built-in Canva and Adobe Express templates.Learn more
[IMG: Hootsuite dashboard showing Starbucks brand engagement, media mentions, and reputation metrics across outlets like CNN, BBC, and Fox.]
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[H2] What can Hootsuite do for you?
46%Barceló Hotel Group used Hootsuite to centralize their brand strategy, deliver better customer care, and grow new followers by 46%.
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$1.5mDaVita saved an equivalent of $1.5 million in ad value with the help of Hootsuite Amplify and their team of employee ambassadors.
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31%Mapfre grew their online interactions by 31% using Hootsuite Enterprise to consolidate their account management to a single platform.
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[H2] See what’s trending on social media right now
Instantly view what's trending on social media today with our free trend analysis tool. See trending topics and hashtags by type, industry, and region.Try it now
[H2] Save time, simplify, and grow faster on social media
Hootsuite is designed to help you manage social media faster, smarter, and with way less effort.
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[H2] Boost engagement, reach, and follower count with less effort
See the content that brings in the most engagement and revenue and measure how you’re performing against your competitors. Plus, get personalized suggestions for how to win in your industry. And, with reports that show you the best time to post for every network, you can say goodbye to hop-scotching between network tabs for good.Learn more
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[H2] Respond to social media messages and comments in one place
Bring all your engagements to a single inbox for private and public messaging. Reply to DMs and comments faster with saved and suggested replies, automated Instagram DMs, and message routing. Tackle your inbox as a team with message assignments, internal notes, and more.Learn more
[IMG: A social media analytics dashboard showing key metrics, channel growth stats, and top health-related themes like Wellness and Healthcare.]
[H2] Stay ahead of the latest trends and boost your chances of going viral
Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends. You can also search by topic, company, and hashtag to discover what’s getting the most action in your niche.Learn more
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[H2] Beat your competitors to the next big thing
Track the performance, posting frequency, and strategies of your competitors across all media. Keep an eye on the public’s perception of your competitors with thorough sentiment analyses that show what people think and say about your brand and competitors. Learn more
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[H2] Turn passionate employee advocates into engagement and reach
Don’t miss out on your greatest untapped growth lever — employee advocacy. Hootsuite Amplify provides your team with pre-approved, on-brand content for your employees to share across their social networks in seconds. Learn more
[H2] Why Hootsuite?
Don’t worry, we won’t make you read our 2,000+ five-star reviews. A few highlights: superior customer service, top-notch security features, and the best blog, webinars, and social media academy in the industry.
[H3] 18 years and 25 million users
Hootsuite was the first, and we’re still the most popular 18 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.More about us
[H3] The ultimate AI for social media
Hootsuite helps you automate every part of social media management and social listening. Create, enhance, and distill millions of data points into digestible summaries.Learn more
[H3] The largest library of integrations
Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).Explore integrations
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[H2] Hootsuite is G2's #1 best software product for 2026
Our customers ranked us #1 across multiple G2 categories this year, including Best Software Products and Best Marketing Products. G2 is one of the largest independent software review platforms, driven by verified customer reviews.Learn more
[H2] See how brands grow with Hootsuite
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[H3] A global hospitality leader scales a unified social strategy across 250+ accounts
46%increase in new followers after one year30%reduction in reporting timeRead the full case study
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[H3] The Gym Group empowers hundreds of local gyms with Hootsuite
240+gyms onboarded to Hootsuite in just five months7+%engagement rate (double the industry average)Read the full case study
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[H3] A global insurance provider drives millions in business impact with social
$42.7mrevenue generated via new customers acquired through social media$24.8mcost savings through operations efficiency Read the full case study
[H2] Follow us on social. It's where we thrive.
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@hootsuiteThe next time someone asks you what Hootsuite does, please share this video with them ❤️@hootsuite
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HootsuiteDec 29, 2025What’s your “sorry not sorry” as a marketer?Read more on LinkedIn
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HootsuiteJan 05, 2026Sending you all positive vibes on this first Monday of 2026 ? (No circle-backs yet, we hope)Read more on LinkedIn
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@hootsuiteOur top prediction for 2026 is that brands will start hiring for this role ☝️@hootsuite
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@hootsuiteThere’s only one report that distills billions of social conversations into one clear picture.
Hootsuite Social Media Trends 2026 gives leaders a clear view of what’s shifting — and teams a place to begin.
And as of right now, it’s live.
Comment "Trends" to get it now!@hootsuite
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@hootsuiteYou heard it here first. Schedule those posts and log off ✌️@hootsuite
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@hootsuiteaccording to Owly’s research, these are the times you should be posting on social media ☝️#socialmediamanager #besttimetopost #besttimetopostontiktok #socialmedstrategy@hootsuite
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[IMG: TikTok screenshot with Owly and words that read "Good riddance. You know who we]
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@hootsuiteThe next time someone asks you what Hootsuite does, please share this video with them ❤️@hootsuite
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HootsuiteDec 29, 2025What’s your “sorry not sorry” as a marketer?Read more on LinkedIn
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HootsuiteJan 05, 2026Sending you all positive vibes on this first Monday of 2026 ? (No circle-backs yet, we hope)Read more on LinkedIn
[IMG: Job listing for Culture and Social Listening Lead position at Not Real Company in Seattle, showing key responsibilities and salary range]
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@hootsuiteOur top prediction for 2026 is that brands will start hiring for this role ☝️@hootsuite
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[IMG: Professional in white collar shirt against red background with]
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@hootsuiteThere’s only one report that distills billions of social conversations into one clear picture.
Hootsuite Social Media Trends 2026 gives leaders a clear view of what’s shifting — and teams a place to begin.
And as of right now, it’s live.
Comment "Trends" to get it now!@hootsuite
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[IMG: A tweet from Hootsuite showing their New Year]
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@hootsuiteYou heard it here first. Schedule those posts and log off ✌️@hootsuite
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@hootsuiteaccording to Owly’s research, these are the times you should be posting on social media ☝️#socialmediamanager #besttimetopost #besttimetopostontiktok #socialmedstrategy@hootsuite
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[H2] Unlock insights tailored to your business
Get your zero-risk trial to see how Hootsuite powered by TalkwalkerAI can power brand growth with the industry’s deepest insights.Request a demoStart your free trial

[H1] Pick the plan that's right for you
Manage all of your social media in one place.+
[H2] Standard
per monthper user/mo*Free 30-day trialSkip trial, get 25% off*Features included:Up to 10 social accountsUnlimited post scheduling**Best time to post recommendationsAI assistant with image and caption generatorCanva and Adobe Express templatesOne inbox for all social accountsDM automations Search the past 7 days for brand and competitor mentionsAnalyze brand and competitor sentimentBenchmark against 5 competitorsAssign DMs to teammates***… and much more!Learn more about StandardMost popular+
[H2] Advanced
per monthper user/mo*Free 30-day trialSkip trial, get 25% off*Everything in Standard, PLUS:Unlimited social accountsCustomizable analytics reports and templatesSaved message replies and auto-responsesBulk schedule up to 350 posts at once**Auto-route and tag messagesBenchmark against 20 competitorsExport, email, and schedule reportsSearch the past 30 days for brand and competitor mentionsOutbound post tagging and reporting… and much more!Learn more about Advanced+
[H2] Enterprise
CustomRequest a DemoEverything in Advanced, PLUS:A fully customized plan to maximize your investmentAdd as many users as you needExclusive access to our most powerful toolsEnterprise customer supportSingle sign-on (SSO) Maximize performance with:Employee Advocacy (Amplify)Listening powered by TalkwalkerAdvanced Analytics Advanced InboxGenerative AI ChatbotReview ManagementPremier ServicesSocial SellingSalesforce integrationCompliance integration (Proofpoint)Learn more about Enterprise*Prices displayed in , based on annual billing, but do not include applicable taxes. Skip trial discount only applies when you pay annually.**Trial accounts have daily posting limits (10–20 posts per organization, depending on plan). Bulk scheduling is not available during trial. ***Available with multiple users
[H2] Compare Hootsuite features side-by-side
LegendIncluded with plan* Available with multiple usersStandardper user/month, billed annuallyper user/mo*, billed annuallyFree 30-day trialMost popularAdvancedper user/month, billed annuallyper user/mo*, billed annuallyFree 30-day trialEnterpriseContact for pricingRequest a Demo
[H2] General
Social accountsConnect accounts to publish, schedule, and manage all your content in one place.10UnlimitedUnlimitedUser seatsThe number of users that can collaborate within your Hootsuite account.1+1+5+Departmental organizationEnable employee collaboration, streamline workflows, and manage permissions.**Notification managementCustomize what you get notified about so that you can focus on what matters to you.
[H2] Publishing and content curation
Draft, schedule, and publish postsDraft, schedule, and publish posts to keep your content flowing.UnlimitedUnlimitedUnlimitedSchedule posts across networksSchedule a post to multiple networks or customize your post for each network.Social content calendarSee all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view.Recommended times to publishSee when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics.AI assistant (OwlyGPT)Use OwlyGPT to generate social posts, campaign strategies, insights and more in your brand voice and based on the latest trends and conversations on social.AI content and ideas generatorLet AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.AI caption enhancementsEnhance and refine posts with AI (OwlyWriter). Fix spelling and grammar, optimize the length of your caption, change the tone, or make your post actionable.AI hashtag suggestionsAutomatically generate hashtags based on your content as you draft posts.Adobe Express and Canva templatesAccess Canva and Adobe Express design templates or create new visuals directly in Hootsuite.Free stock photos and GIPHY libraryFind free stock images and GIFs for your social posts right in the Hootsuite media library.Social content calendar exportingEasily export your social media calendar as a .csv or .pdf file to share with others.Whiteboard planning spaceCollaborate and plan with a centralized workspace where users can create, organize, and share notes and ideas for content.Target audience settingsSelect the specific audience who can see your Facebook or LinkedIn Page posts.Internal commentsEmpower collaboration through conversation, mentions, and notifications on your social posts.**Link in bio tool (Hootbio)Create a custom link in bio page to drive traffic from social to your websites.Bulk schedulingUse Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file.Link shortening and trackingShorten links (Ow.ly links) to keep posts tidy and save on your caption character count.Custom-branded URLs (vanity URLs)Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics.Automated link tracking and shorteningSet up link setting presets to automatically shorten and track links.Integrate with BitlyUse the Bitly link shortening and management platform with Hootsuite.Suspend scheduled postsPause your scheduled posts to revise, edit, or reschedule for later.Digital media editingOptimize your images and videos with built-in editing and sizing tools without leaving Hootsuite.Asset and content libraryStreamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse.Outbound message taggingMeasure and compare campaign performance using predefined tags on all posts.Approval workflowsKeep your brand voice consistent by allowing team members to approve posts before publishing.
[H2] Analytics
Customizable reports and templatesPick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team.Select report templatesTrack social performance across networks with pre-designed report templates, including audience growth and post engagement reports.Post performance reportsFind out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best.Multiple networks reportingA side-by-side comparison of the most important metrics for all your social networks.Industry benchmarkingDiscover how you compare with others in your industry and find smart new ways to improve.Competitive benchmarkingCompare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more.5 competitors20 competitors20 competitorsBest times to publish chartsSee when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal.Social performance scoreView a weekly or monthly snapshot of your social media performance across Facebook, Instagram, and LinkedIn.Personalized recommendationsGet insights and recommendations to improve your social performance score and drive more impact from social.Team productivity reportingTrack team metrics to monitor customer response and resolution times.Analytics report notesLeave notes on reports to ask team members questions, provide context, or highlight specific results.Add logo or image to reportAdd your brand logo or image on your analytics reports.Basic report exportingExport your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account.Basic report schedulingAutomatically set up an emailed report schedule to keep track of important metrics.Advanced report exportingExport your analytics reports in .csv or .xlsx.Share analytics reports within HootsuiteShare reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time.**Export to an external emailSend analytics reports to an external email address on a set schedule.ROI reporting and analysisSee how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic.
[H2] Messaging and customer service
All-in-one centralized inboxManage public and private social media conversations across social networks in one place.DM automationsSet up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM.Saved repliesUse saved replies to quickly respond to common customer messages.Automated message responsesSet up auto-responses based on keywords and your business hours to save time and keep your inbox tidy.Assign messages to teammatesAssign messages to a specific agent or team to route them to experts and provide customers with consistent experiences.***Tags and tag automationsUse tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow.Topics and topic automationsUse topics help group, route, and prioritize conversations in the queue. Teams settingsControl the conversations that teams have access to so that team members can resolve conversations more efficiently.***Inbox searchEasily search to find conversations, keywords in messages, or contacts.Conversation and contact notesAdd and view internal notes for other agents about a conversation or contact. Internal notes are not viewable to customersMessage maskingAutomatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox.Cross-channel conversation historyView a customer's conversation history across networks and see if they've been working with another agent.Set your business hoursSet your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs).Agent collision avoidanceAvoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing").***Chat with other agentsEngage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers.**Configurable auto-resolve conversationsAuto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more).Resolve reasonsPrompt agents to select a reason or topic or leave a comment when they resolve conversations.Skill-based routingAuto-assign messages to the right individuals so customers get quicker responses from the right people.**Customer service surveys and notificationsMeasure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation.Data exportCreate and export .csv file reports with up to 18 months of your inbox data.Build complete contact profilesBuild stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together.Generative AI chatbotProvide 24/7 support for high-volume questions with a generative AI chatbot.Salesforce integrationConnect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks. AI-powered smart repliesAutomatically generate AI-powered smart replies that your agents can use to create on-brand, context-aware responses to social media comments, mentions, and messages.Inbox team productivity reportingTrack team metrics to monitor customer response and resolution times.
[H2] Social listening
Quick Search (7 days)Search trends and mentions from the past 7 days across select websites and social media channels.Quick Search (30 days)Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels.Discover trending topicsView trending topics by interest or use Quick Search to see what people are talking about right now. Plus, set up search streams to monitor trends and surface content to share on social.Compare resultsCompare how your brand name or a specific topic shows up online vs. competitors or competing topics. Benchmark sentiment, mention volume, engagement, and more. 255Blue Silk™ AI summariesAnalyze extensive data and conversations with condensed summaries in an easy-to-read format. Blue Silk™ AI is a proprietary AI designed specifically for social media listening.Sentiment analysisUncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement.Image recognitionDetect your visual brand presence online, including logos in images, photos, and videos.Peak detectionDetect peaks in volume, engagement, and reach over time and gain insight into the reasons behind the increased activity.BenchmarkingSee how your search results change over time, with up to 13 months of historical data.Basic data sourcesSearch news websites, newsletters, blogs, forums, Facebook, X, BlueSky, YouTube, Quora, and podcasts.Results exportingEasily export attractive reports in .pdf or PowerPoint format to share with team members.ForecastingAI forecasts 90-day trends in conversation volume and engagement for any brand or topic.Historical data (13 months)Search trends, mentions, and data from the past 13 months.Advanced data sourcesSearch trends and mentions across all basic data sources plus Instagram, Threads, LinkedIn, Reddit, BlueSky, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line, and more.AlertsGet notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more. Scheduled reportsSchedule reports for your saved searches.
[H2] Campaign and ad management
Social ads publishing and schedulingPublish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, X, and Reddit.Social ads analytics and reportingAnalyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X.Boost posts across networksTurn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite.Automatically boost postsTurn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook, Instagram, and LinkedIn ads by setting criteria that determines which posts to automatically boost for you.
[H2] Get more out of social media
Employee advocacyEmpower employees to share your posts across their own social networks.Advanced analytics for social attributionUnderstand, improve, and showcase the business value of social media.Advanced inbox for social customer careEmpower your teams with Hootsuite’s social and messaging engagement platform.Listening solutions powered by TalkwalkerMonitor data across more than 150 million sources and 18

[H1] See what’s trending on social media right now
Track what’s trending, identify hot topics, and stay on the cutting-edge of social media relevance. Filter by region, industry, and more to get results tailored to your brand and strategy.Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for any use you make of content generated by this tool.
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Track, monitor, and predict social media trendsWith Hootsuite powered by Talkwalker, you can track and predict trends across every major social media network, plus forums, news sites, traditional media, and more.Request a demo
[H2] See what’s trending today before everyone else
You could spend hours scrolling social media to find out what’s trending. (Fun? Yes. Healthy? No.) Or you could bookmark this free trend tracker tool and get your daily rundown in seconds. Love it or hate it: the brands that know how to leverage social media trends are the ones that are the most likely to go viral, stick in the minds of consumers, and dominate their markets. And behind every viral campaign is a chronically online marketer who’s spent thousands of hours swiping, bookmarking, analyzing, and deep-diving…Until now.
[H2] What is a social media trend tracker?
A social media trend tracker is a tool that helps you see what’s trending right now across social platforms by analyzing real-time conversations, hashtags, keywords, and engagement data. Instead of manually checking each network, it brings the most relevant trends into one place so you can quickly understand what’s gaining momentum.With our free social media trend tracker, you can view a real-time snapshot of social media trends this week and trending hashtags and keywords. Plus, get insights into each trend’s engagement, sentiment, and momentum signals to help you understand the ways people feel about and interact with each trend.
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2026 Social Media Trend Report: What to expect on social this yearRead this year’s free trend report and get in-depth data, insight from platform insiders, and tactical guidance for tracking trends.Read now
[H2] How does AI detect social media trends?
Hootsuite’s live trend tracker is powered by Talkwalker’s proprietary social listening technology. Talkwalker’s AI continuously monitors millions of sources across social media and the web, including major social networks like Instagram, Facebook, Reddit, YouTube, X, and Bluesky. It also monitors across news sites, blogs, forums, and review platforms.As people post, comment, and share across networks, the system captures mentions, hashtags, keywords, and brand references in real time, ensuring the trends you see reflect what’s happening right now.Once data is collected, Talkwalker’s AI analyzes it using advanced natural language processing and visual recognition. This allows the technology to understand sentiment, context, and intent across multiple languages, as well as detect logos, objects, and scenes in images and videos.AI-driven trend detection identifies spikes in conversation, emerging topics, and shifts in momentum, helping surface the latest social media trends early — not after they’ve already peaked.
[H2] How to use this free social media trend tracker
Using Hootsuite’s free trend tracker is simple, and you don’t need an account to get started.Start by scanning the trending topics list to see what’s gaining attention today. Each trend includes key metrics like mentions, engagement, and sentiment to help you gauge momentum at a glance.Next, use the filters to narrow trends by industry, region, or trend type. This helps you focus on current trends on social media that are actually relevant to your audience, not just what’s popular globally.You can also search for a specific brand, topic, or keyword to see whether it’s trending right now.
[H2] Social media trends today matter more than ever
Annual forecasts and reports, including our latest social media trends for 2026, are valuable for long-term planning. But they don’t help you respond to what’s happening today.Social platforms move faster than most content calendars. A topic that’s trending this week can feel outdated by next Monday, and brands that wait too long often miss the opportunity to join the conversation authentically.In 2026, current trends on social media are shaped by cultural moments, breaking news, creator behavior, and algorithmic amplification. Trends rarely stay on one platform. They spread quickly across networks, formats, and regions.Understanding emerging and new social media trends allows teams to make smarter decisions in real time, whether that means reacting to a cultural moment, validating a content idea, or monitoring brand conversations as they unfold.
[H2] Take trend tracking to the next level with Hootsuite powered by TalkwalkerAI
Hootsuite powered by TalkwalkerAI is more than a social media trend tracker. It’s a full-scale consumer trend analysis platform that not only helps you understand what’s trending — but also why it matters — so you can move from awareness to action faster.With a paid Hootsuite plan, you can: See trends early, not after they peakSpot spikes in mentions, hashtags, and keywords before they go mainstreamIdentify emerging topics while there’s still time to act, not reactUnderstand what’s driving the trendUse conversation clustering and topic analysis to uncover the narratives behind the buzzSee what people are saying, how they feel, and which sub-themes are driving engagementTrack trends across platforms, regions, and formatsMonitor trends across social networks, news sites, blogs, forums, and languagesDetect visual trends using AI-powered image and video recognition, including logos, objects, scenes, and visual stylesTurn insights into actionGenerate timely content ideas, captions, and creative inspiration based on what’s trending right now in your industryUse real-time sentiment analysis to adjust tone and messaging as conversations evolveStay ahead with alerts, benchmarking, and forecastingBenchmark your brand against competitors to see who’s leading the conversation and where risks or opportunities are emergingSet up custom alerts for spikes in conversation volume or sentimentUse AI-powered trend forecasting to surface early signals about which topics and themes are likely to gain momentum next
[H2] The deepest trend tracking tool
The free social media trend tracker helps you see what’s trending today. It’s a fast, accessible way to stay informed and build the habit of trend monitoring.When you’re ready to go deeper, Hootsuite powered by TalkwalkerAI helps you understand the full trend landscape. From early detection and analysis to alerts, benchmarking, and forecasting, it gives you the tools to move faster with confidence.
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Catch every brand or competitor mentionNever miss a brand or competitor mention. Set up real-time alerts and discover the sentiment behind any topic or trend with Hootsuite powered by TalkwalkerAI.Request a demo
[H2] Frequently Asked Questions (FAQs)
What is the best way to stay updated with social media trends?There are a few reliable ways to stay updated with social media trends, and most teams use a mix of approaches. Scrolling through social platforms directly can help you spot early signals, especially by paying attention to trending hashtags, suggested searches, and discovery surfaces like TikTok’s search bar or explore pages. These native cues are often where trends first start to surface.However, relying on individual platforms alone can be time-consuming and fragmented. Trends often move across networks quickly, and what’s trending on one platform may already be gaining traction elsewhere. Using a social media trend tracker helps centralize this information by showing what’s trending right now across platforms, along with engagement and momentum data.For teams that need deeper context and ongoing monitoring, tools like Hootsuite powered by TalkwalkerAI can provide real-time alerts and analysis that explain why trends are emerging and how they’re spreading. Together, these approaches help you stay informed without relying solely on endless scrolling or guesswork.What kinds of trends can I track with this tool?You can use the trend tracker to explore a range of trend types, including hashtags, events, brands, people and public figures, and emerging keywords or topics. This makes it easy to monitor everything from cultural moments to brand conversations and fast-moving industry topics.Can I use this tool to discover trends in specific industries?Yes. The tool lets you filter trends by industry, so you can focus on the conversations most relevant to your work.Supported industries include business and finance, entertainment, fashion, healthy living, home, healthcare, music, politics, pop culture, real estate, science, shopping, sports, travel, government, education, and more. Filtering by industry helps you avoid generic trends and zero in on what’s happening in your space.Can I filter trends by region or geography?Yes. You can view trends worldwide or narrow results by region, including North America, Europe, Asia, South America, Africa, and Oceania. This is especially useful for teams managing regional or global audiences who want localized trend insights.Which social networks does the trend tracker cover?Our free trend tracker displays aggregated data across popular social networks. You can filter by social network and build network-specific reports by signing up for Hootsuite powered by TalkwalkerAI.What do the trend metrics mean?Each trend includes key metrics to help you understand momentum and impact. Mentions show how often a topic appeared in the past 24 hours, while engagements reflect interactions such as likes, comments, and shares during the same period. Sentiment indicates whether conversations are generally positive, negative, or neutral. You’ll also see comparisons to the previous 24 hours so you can quickly gauge whether interest is rising or falling.How often is the data updated?The trend data behind our free trend tracker is refreshed daily and reflects conversations from the past 24 hours. This ensures you’re always looking at current social media trends rather than outdated insights.
[IMG: Analytics dashboard showing positive metrics with results of 1.2M, engagement of 7.5M, 62.9% positive sentiment, and 1.1M authors]
[H2] Tracking trends is interesting. Turning trends into revenue is better.
From early detection to real-time analysis, Hootsuite powered by TalkwalkerAI helps you turn social trends into impact you can prove.Request a demo

Resource Library
[H1] Social media is in our DNA
Explore hundreds of free resources to help you succeed in social.
[H2] Resources
ApplyClearConsumer intelligence snacking report: The trends shaping the future of snacking Discover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases.Research & Trends
[H3] Consumer intelligence snacking report: The trends shaping the future of snacking
Discover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases.Social Media Trends 2026 Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends.Research & Trends
[H3] Social Media Trends 2026
Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends.How can a global hospitality leader scale a unified social strategy across 250+ accounts? Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%.Case Studies
[H3] How can a global hospitality leader scale a unified social strategy across 250+ accounts?
Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%.Can an enterprise organization drive millions in business impact with social? How a global insurance provider drove $76 million in revenue and savings with HootsuiteCase Studies
[H3] Can an enterprise organization drive millions in business impact with social?
How a global insurance provider drove $76 million in revenue and savings with Hootsuite5 Influencer Marketing Myths, Busted Discover how to build successful influencer campaigns by authentically connecting with creators, fostering long-term partnerships, and driving measurable ROI.Strategy & Tactics
[H3] 5 Influencer Marketing Myths, Busted
Discover how to build successful influencer campaigns by authentically connecting with creators, fostering long-term partnerships, and driving measurable ROI.101 Prompts to Drive Value with Social AI Unlock instant insights, supercharge your content strategy, and impress your boss with OwlyGPT. Strategy & Tactics
[H3] 101 Prompts to Drive Value with Social AI
Unlock instant insights, supercharge your content strategy, and impress your boss with OwlyGPT. Social Media Competitive Analysis Template Benchmark your performance, track the competition, and uncover new content opportunities. Fill in the form to get instant access to our free Social Media Competitive Analysis Template.Strategy & Tactics
[H3] Social Media Competitive Analysis Template
Benchmark your performance, track the competition, and uncover new content opportunities. Fill in the form to get instant access to our free Social Media Competitive Analysis Template.Social Media Policy Template To start protecting your brand on social media, just fill in the form to get instant access to your Social Media Policy Template.Strategy & Tactics
[H3] Social Media Policy Template
To start protecting your brand on social media, just fill in the form to get instant access to your Social Media Policy Template.How The Gym Group activated 240+ local gyms on social media in just five months The Gym Group’s social media team empowered hundreds of local gyms with Hootsuite to boost community engagement and manage brand riskCase Studies
[H3] How The Gym Group activated 240+ local gyms on social media in just five months
The Gym Group’s social media team empowered hundreds of local gyms with Hootsuite to boost community engagement and manage brand riskAn NBA team scores fan engagement with a data-driven social strategy How the social team drove 4x more video views  — and won budget for a new hire — by leveraging audience and sentiment insightsCase Studies
[H3] An NBA team scores fan engagement with a data-driven social strategy
How the social team drove 4x more video views  — and won budget for a new hire — by leveraging audience and sentiment insightsHow to uncover actionable social media insights Your guide to gathering the data-backed insights you need to make smarter decisions and drive the highest ROI from social media. Strategy & Tactics
[H3] How to uncover actionable social media insights
Your guide to gathering the data-backed insights you need to make smarter decisions and drive the highest ROI from social media. How Athletico whipped its social media strategy into shape through employee advocacy Athletico Physical Therapy's social media team expanded its reach by 40% with Hootsuite Enterprise and AmplifyCase Studies
[H3] How Athletico whipped its social media strategy into shape through employee advocacy
Athletico Physical Therapy's social media team expanded its reach by 40% with Hootsuite Enterprise and Amplify1go to page 1......14go to page 14