Training Example: Buffer – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] Buffer APIis here
Dev mode
[H1] Buffer
[H2] Your social media workspace
Share consistently without the chaosInstagram selectedSelect LinkedInSelect FacebookSelect TikTokSelect XSelect YouTubeSelect ThreadsSelect BlueskySelect PinterestSelect MastodonSelect Google Business ProfileDrag & drop or select a file2200
[H2] Buffer is trusted by over 100,000 businesses and individuals
People and brands using Buffer100,000236,869Posts published last month8,754,24810,942,810Social platforms supported011
[H2] Core features
[H3] Publish
The most complete set of publishing integrations, ever
[IMG: Buffer Publish space with a queue for multiple social media accounts, a calendar view, and scheduling options.]
Schedule your content to the most popular platforms including Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon and X.Learn more about Publish
[H3] Create
Turn any idea into the perfect post
[IMG: Buffer Create space with columns and sorting for content ideas, including an AI Assistant for generating posts and refining content.]
Whether you’re flying solo or working with a team, Buffer has all the features to help you create, organize, and repurpose your content for any channel. There’s also an AI Assistant if you need it.Learn more about Create
[H3] Community
Reply to comments in a flash
[IMG: Buffer Community space with filterable and sortable comments across multiple social media accounts.]
Engage with your audience across all your channels at 10x speed. Buffer will help you triage and respond to comments from one simple dashboard.Learn more about Community
[H3] Analyze
Answers, not just analytics
[IMG: Buffer Analyze space with engagement metrics for recent posts across multiple social media accounts.]
Whether it’s basic analytics or in-depth reporting, Buffer will help you learn what works and how to improve.Learn more about Analyze
[H2] …and so much more!
[IMG: Buffer Collaborate space with a publishing calendar and team approval workflows.]
[H3] Collaborate
Manage, edit, and approve social media posts from your team.Learn more about Collaborate
[IMG: Buffer mobile app with multiple social media accounts and a publishing queue.]
[H3] Mobile app
Manage your social media accounts from anywhere.Learn more about Mobile app
[IMG: Buffer Start Page social bio with custom theming, images, and links.]
[H3] Start page
Turn your social bio into a powerful, personalized hub.Learn more about Start page
[IMG: Buffer AI Assistant with options to generate posts from prompts and refine content.]
[H3] AI assistant
Brainstorm ideas, rewrite content, and craft platform-specific posts.Learn more about AI assistant
[H2] Connect your favorite accounts
Buffer × BlueskyBuffer × BlueskyBuffer × FacebookBuffer × FacebookBuffer × Google Business ProfileBuffer × Google Business ProfileBuffer × InstagramBuffer × InstagramBuffer × LinkedInBuffer × LinkedInBuffer × MastodonBuffer × MastodonBuffer × PinterestBuffer × PinterestBuffer × ThreadsBuffer × ThreadsBuffer × TikTokBuffer × TikTokBuffer × XBuffer × XBuffer × YouTubeBuffer × YouTube
[H2] Whoever you are, we’ve got you covered
CreatorsSmall businessesAgencies
[H4] Grow from zero to → one to → one million
Whether you’re just getting started on your creator journey or scaling your audience to new heights, Buffer will get your content in front of more people.Save all your ideas as inspiration strikesLearn exactly what content works best and whyCreate once, crosspost everywhere
[H4] The Buffer creator community
[H5] Rita Iglesias
ChannelXUsername@rita_codesFollowers34.9k followers on X
[H5] Paul de La Baume
ChannelLinkedInUsername@PauldelabaumeFollowers21k followers on LinkedIn
[H5] Lola Tatiana Veiga Bastos
ChannelInstagramUsername@yola_bastosFollowers14.6k followers on Instagram
[H4] Level up your social presence without draining your time
Every minute and every dollar counts when you’re running a small business. Buffer multiplies your efforts and keeps your online presence thriving with minimal effort.Schedule content weeks or even months in advanceSee all your posts in one simple dashboardWorld-class customer support
[H4] The Buffer small business community
[H5] Midmodmood
ChannelInstagramUsername@midmod.moodFollowers236k followers on Instagram
[H5] Tina Larsson, The Folson Group
ChannelLinkedInUsername@tinalarssonliFollowers12k followers on LinkedIn
[H5] Pia Cato
ChannelInstagramUsername@vanillapodbakeryFollowers5.5k followers on Instagram
[H4] The most trusted tool for freelancers and agencies
Buffer has been helping freelancers, consultants, and agencies grow their client accounts for more than a decade.Intuitive review and approval workflowsCustom access and permissionsUnlimited user invitesPricing that scales with your business99% post reliability
[H4] The Buffer agency community
[H5] Red Pigeon Media
ChannelInstagramUsername@redpigeonmediaFollowers2.2k followers on Instagram
[H5] Shored Up Digital
ChannelInstagramUsername@shoredupdigitalFollowers2.5k followers on Instagram
[H5] Influence Media
ChannelInstagramUsername@weareinfluencemediaFollowers5.5k followers on Instagram
[H2] Customer Support
Human support, worldwideOur global Customer Advocacy team is spread across time zones to make sure help is always nearby. Whether you have a quick question, need technical support, or just want to connect, we’re here for you — no bots, just real people who care.Visit the Help CenterJoin DiscordWe prioritize customer connection as a company and you could end up speaking with a teammate in any role at Buffer, from Marketers to Engineers.Learn more about our global team
[H2] Resources
Fuel your social media successEverything you need to level up your social strategy—in one place.
[H3] Free Marketing Tools
A collection of free tools to make your social media marketing easier and more effective
[H3] Social Media Glossary
A glossary of the most popular terms to help you make sense of all the social media lingo
[H3] Social Media Marketing 101
Your go-to guide for mastering the basics of social media and beyond
[H3] Best Time to Post
Discover the best times to post on social media to maximize your engagement
[H3] Social Media Resources
A collection of articles and interviews packed with tips, stories, and insights to level up your social media marketing game
[H2] About us
We are an open companySince 2013, we’ve shared Buffer’s finances, team salaries, and other key metrics openly. Our commitment to transparency is rooted in our belief that it fosters trust, keeps us accountable, and helps drive positive change within our industry.Open dashboardMAUMonthly active users236,869Total customersTotal customers77,724TeammatesAcross 15 countries73ARRAnnual recurring revenue$25.4MOpen dashboard
[H2] Grow your social presence with confidence
Get started for freeNo credit card needed. Free forever.

[H1] Policies and procedures
[H2] About
We are committed to our users’ rights to privacy. We promise to share transparently all aspects of how the Buffer product and website work in regards to privacy, terms, and personal data, and we are in full support of efforts to ensure your protection online.The following is a collection of information and resources to help answer any questions you have about your experience with Buffer. We’re grateful for your interest and proud to have you as a part of our community!
[H2] Current Terms of Use
Archived Terms of Use2023 Terms of UseLegal languageSummaryThe following sets forth Buffer’s Terms of Use. We know how tempting it is to skip these Terms of Use, but it’s important to establish what you can expect from us as you use Buffer’s Service, and what we expect from you. The Terms of Use is a binding legal document, and you are required to read and accept it in full in order to use our Service.This column provides a short explanation of the Terms of Use (as set forth in the left column). It is for informational purposes only and is not a substitute for the full text of the Terms of Use.
[H4] Buffer, Inc Terms of Use
Welcome, and thank you for your interest in Buffer, Inc. (“Buffer,” “we,” or “us”) and our website at buffer.com, along with our related websites, networks, hosted applications, mobile or other downloadable applications, API and other services provided by us (collectively, the “Service”). These Terms of Use are a legally binding contract between you and Buffer regarding your use of the Service.PLEASE READ THE FOLLOWING TERMS CAREFULLY:BY CLICKING “I ACCEPT,”OR BY DOWNLOADING, INSTALLING, OR OTHERWISE ACCESSING OR USING THE SERVICE, YOU AGREE THAT YOU HAVE READ AND UNDERSTOOD, AND, AS A CONDITION TO YOUR USE OF THE SERVICE, YOU AGREE TO BE BOUND BY, THE FOLLOWING TERMS AND CONDITIONS, INCLUDING BUFFER’S PRIVACY POLICY https://buffer.com/legal#privacy-policy AND ANY ADDITIONAL TERMS AND POLICIES BUFFER MAY PROVIDE FROM TIME TO TIME (TOGETHER, THESE “TERMS”). If you are not eligible, or do not agree to the Terms, then you do not have our permission to use the Service. YOUR USE OF THE SERVICE, AND BUFFER’S PROVISION OF THE SERVICE TO YOU, CONSTITUTES AN AGREEMENT BY BUFFER AND BY YOU TO BE BOUND BY THESE TERMS.By using Buffer Services, you agree to all the terms provided in the Terms of Use and our Privacy Policy (available at https://buffer.com/legal#privacy-policy).Arbitration NOTICE. Except for certain kinds of disputes described in Section 14, you agree that disputes arising under these Terms will be resolved by binding, individual arbitration, and BY ACCEPTING THESE TERMS, YOU AND BUFFER ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN ANY CLASS ACTION OR REPRESENTATIVE PROCEEDING.The Terms of Use contain a binding arbitration provision. Except for certain kinds of disputes, you agree that disputes arising under those Terms will be resolved by binding, individual arbitration.1. SERVICE AND ACCOUNT1.1 Service Overview.The Service provides a social media management tool that enables users to release posts on social platforms at a scheduled time, in addition to other design and analytics tools to help bolster users’ social media content.1.2 Modification of the ServiceBuffer reserves the right to modify or discontinue all or any portion of the Service at any time (including by limiting or discontinuing certain features of the Service), temporarily or permanently, without notice to you. Buffer will have no liability for any change to the Service, including any paid-for functionalities of the Service, or any suspension or termination of your access to or use of the Service. Service fees are not refundable. You should retain copies of any User Content you Post to the Service so that you have permanent copies in the event the Service is modified in such a way that you lose access to User Content you Posted to the Service.Buffer service helps you manage and bolster your social media posts. We reserve the right to modify our Service at any time.2. EligibilityYou must be at least 18-years old to use the Service. By agreeing to these Terms, you represent and warrant to us that: (a) you are at least 18-years old; (b) you have not previously been suspended or removed from the applicable Service; and (c) your registration and your use of the Service is in compliance with any and all laws and regulations. If you are an entity, organization, or company, the individual accepting these Terms on your behalf represents and warrants that they have authority to bind you to these Terms and you agree to be bound by these Terms.To use our Service, you must be 18 years old or above.3. Accounts and RegistrationTo access most features of the Service, you must register for an account. When you register for an account, you may be required to provide us with some information about yourself, such as your name, email address, or other contact information. You agree that the information you provide to us is accurate, complete, and not misleading, and that you will keep it accurate and up to date at all times. When you register, you will be asked to create a password. You are solely responsible for maintaining the confidentiality of your account and password, and you accept responsibility for all activities that occur under your account. If you believe that your account is no longer secure, then you should immediately notify us at hello@buffer.com.To use our Service, you need to create your own account by providing us accurate information about yourself.4. Payment TermsSome features of the Service may require you to pay fees upon registering for the applicable subscription. Before you pay any fees, you will have an opportunity to review and accept the fees that you will be charged. All fees are in U.S. Dollars and are non-refundable unless otherwise specifically provided for in these Terms. Fees vary based on the plan, with different pricing schemes for individual users and organizations.Some Service features may require you to pay fees. If that is the case and you provided a payment method, when the fee becomes due, you will be charged. You may cancel such fee-based Service at any time; when you do, you will not be charged in the next billing cycle.4.1 PriceBuffer reserves the right to determine pricing for the Service. Buffer will make reasonable efforts to keep pricing information published on our website up to date. We encourage you to check our pricing page periodically for current pricing information, located here: https://buffer.com/pricing. If you cancel your subscription you may forego your current price. If you reactivate at a later date, please check https://buffer.com/pricing for our current pricing. Buffer may change fees for any feature of the Service. Buffer, at its sole discretion, may make promotional offers with different features and different pricing to any of Buffer’s customers. These promotional offers, unless made to you, will not apply to your offer or these Terms. Quotes provided for our Service are subject to change at any time.4.2 AuthorizationYou authorize Buffer to charge all sums for the orders that you make and any level of Service you select as described in these Terms or published by Buffer, including all applicable taxes, to the payment method specified in your account. If you pay any fees with a credit card, then Buffer may seek pre-authorization of your credit card account prior to your purchase to verify that the credit card is valid and has the necessary funds or credit available to cover your purchase.4.3 Subscription ServiceThe Service may include certain subscription-based plans with automatically recurring payments for periodic charges (“Subscription Service”). The “Subscription Billing Date” is the date when you purchase your first subscription to the Service. The Subscription Service will begin on the Subscription Billing Date and continue for the subscription period that you select on your account (such period, the “Initial Subscription Period”), and will automatically renew for successive periods of the same duration as the Initial Subscription Period (the Initial Subscription Period and each such renewal period, each a “Subscription Period”) unless you cancel the Subscription Service or we terminate it. If you activate a Subscription Service, then you authorize Buffer and its third-party payment processors to periodically charge, on a going-forward basis and until cancellation of the Subscription Service, all accrued sums on or before the payment due date. For information on the “Subscription Fee”, please see our pricing page at https://buffer.com/pricing . Your account will be charged automatically on the Subscription Billing Date and thereafter on the renewal date of your Subscription Service for all applicable fees and taxes for the next Subscription Period. You must cancel your Subscription Service before it renews in order to avoid billing of the next periodic Subscription Fee to your account. Buffer or its third-party payment processor will bill the periodic Subscription Fee to the payment method associated with your account or that you otherwise provide to us during registration (or to a different payment method if you change your payment information). You may cancel the Subscription Service by accessing your account settings at: https://publish.buffer.com/settings/billing and clicking on the “Cancel Plan” option or by contacting us at: hello@buffer.com. Your cancellation must be received before the renewal date in order to avoid charge for the next subscription period.4.4 Delinquent AccountsBuffer may suspend or terminate access to the Service, including fee-based portions of the Service, for any account for which any amount is due but unpaid. In addition to the amount due for the Service, a delinquent account will be charged with fees or charges that are incidental to any chargeback or collection of any the unpaid amount, including collection fees. If your payment method is no longer valid at the time a renewal Subscription Fee is due, then reserves the right to delete your account and any information or User Content (defined below) associated with your account without any liability to you.We set the price for our products. From time to time we may change the price. We will always provide advance notice if your price changes.5. LICENSE TO BUFFER SERVICES5.1 Limited LicenseSubject to your complete and ongoing compliance with these Terms, Buffer grants you, solely for your a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to: (a) install and use one object code copy of any mobile or other downloadable application associated with the Service obtained from a legitimate marketplace (whether installed by you or pre-installed on your mobile device by the device manufacturer or a wireless telephone provider) on a mobile device that you own or control; and (b) access and use the Service.5.2 License RestrictionsExcept and solely to the extent such a restriction is impermissible under applicable law, you may not: (a) reproduce, distribute, publicly display, publicly perform, or create derivative works of the Service; (b) make modifications to the Service; or (c) interfere with or circumvent any feature of the Service, including any security or access control mechanism. If you are prohibited under applicable law from using the Service, then you may not use it.We authorize you to use our Service on the condition that you respect our intellectual property rights in the Service and don’t interfere with the Service.5.3 FeedbackWe respect and appreciate the thoughts and comments from our users. If you choose to provide input and suggestions regarding existing functionalities, problems with or proposed modifications or improvements to the Service (“Feedback”), then you hereby grant Buffer an unrestricted, perpetual, irrevocable, non-exclusive, fully-paid, royalty-free right and license to exploit the Feedback in any manner and for any purpose, including to improve the Service and create other products and services. We will have no obligation to provide you with attribution for any Feedback you provide to us.We welcome and appreciate your feedback. When you provide feedback, you authorize us to use your feedback for any purposes at our discretion.6. API License and Usage Policy6.1 API LicenseBuffer may make application programming interfaces and associated tools, software, code, materials, and documentation (collectively “API”), available that are designed to enable you to integrate your systems and tools with the Service. Subject to your complete and ongoing compliance with these Terms and all applicable API documentation, Buffer grants you a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to internally use the API in connection with the Service. You have no right to distribute or allow access to the stand-alone API and your rights to the API are subject to Section 6.2 (API Usage Policy) and the restrictions set forth in Section 10 (Prohibited Conduct).6.2 API Usage Policya. Rate Limits. Your use of the API may be subject to rate limits, which specify the maximum number of requests you can make within a given timeframe. These limits are subject to change at Buffer’s discretion. You will be notified of any significant changes to rate limits.b. Throttling. If you exceed the applicable rate limits, Buffer may temporarily or permanently throttle your API access.c. Reasonable Use. You agree to use the API in a fair and reasonable manner and not to engage in excessive or abusive usage that could negatively impact the performance or availability of the API for other users.d. Technical Requirements. You are responsible for ensuring that your systems and software meet the technical requirements for accessing and using the API.e. Monitoring and Logging. Buffer reserves the right to monitor and log your API usage for security, performance monitoring, compliance, and improvement purposes.f. Modification. Buffer reserves the right to modify or update this Section 6.2 (API Usage Policy) at any time.6.3 Limiting API Usage (Enforcement)Buffer may enforce API usage limits through technical and contractual measures, including the following:Rate Limiting: Restricts the number of individual API requests allowed within short, defined timeframes (e.g., calls per second/minute) to prevent sudden spikes and protect immediate server stability.Quota Limiting: Sets a maximum number of total requests allowed over longer periods (e.g., daily or monthly calls) to enforce billing tiers and control overall resource consumption.Concurrent Request Limits: Defines the maximum number of simultaneous connections an API key can have running to manage server resources and prevent resource exhaustion.API Client and Usage Limits: Limits the number of API clients that may be created or used per account. For free a

[H1] Collaborate
Collaboration without chaosKeep your workflow seamless with easy content collaboration, approval workflows, and smart permissions — all in one place.Get started for free
[IMG: Buffer approvals view with comments and options to add an unscheduled post to your queue, edit, or move to drafts.]
[H2] Benefits
[H3] Effortless team management
Invite collaborators and assign the right permissions so everyone can contribute without the chaos.
[H3] Approval workflows, simplified
Keep content on-brand and error-free with built-in approval steps before publishing.
[H3] Real-time collaboration
Share feedback, add notes, and refine ideas together, all within Buffer.
[H3] Smarter content planning
Stay ahead with a shared content calendar, so your team knows exactly what's going live and when.
[H2] Invite your team
Create better, togetherWork together with flexible roles and permissions, making content collaboration smooth and stress-free — no matter who you're collaborating with.
[IMG: Buffer approval screen with comment threads, add to queue, move to drafts, and edit options.]
[H2] Post approvals
Streamline your approval processSay goodbye to last-minute edits and scattered feedback. With Buffer's approval workflows, you can review content before it goes live, ensuring every post is on-brand and mistake-free.Get started for free
[IMG: Buffer post approvals view with add to queue and move to drafts options.]
[H2] Brainstorm
Leave notes, share ideas, and keep the magic flowingDiscuss ideas, refine drafts, and leave feedback right where you're working. No need for endless email chains or Slack messages to get your content published.Get started for free
[IMG: Buffer post approvals with comment threads to collaborate on improving post ideas.]
[H2] Shared calendar view
Plan together, stay aheadKeep everything visible, organized, and running smoothly for everyone with a shared content calendar and ensure your posts always go live on time.Get started for free
[IMG: Buffer shared calendar view with upcoming posts with tags for draft and awaiting approval.]
[H2] What people are saying
“Buffer is the perfect tool to maintain a consistent posting schedule, especially if you're juggling content across multiple channels. We can manage all posts in one place and it's easy to use. It's a real lifesaver.Luke ThorntonInfluence Media
[H2] Resources
Master social media collaborationLearn expert tips and best practices to keep your team aligned and your content on point.
[H3] A Guide to Social Media Collaboration
Learn how strategic partnerships on social media can expand your reach, boost engagement, and open new opportunities for growth.
[H3] Social Media Automation Strategy: 10 Tasks You Can Automate
Learn about ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.
[H3] How to Use Instagram Collab Posts (+ Collab Ideas to Boost Engagement and Reach)
Discover how to use Instagram Collab posts to co-author content with up to five accounts, expanding your reach and boosting engagement.
[H2] FAQs
[H3] How do I add team members to my Buffer account?
Adding a team member to your Buffer account is easy. Go to 'Manage Your Team' in Buffer, click 'Invite a Team Member,' enter their email, and set their permissions. They'll receive an invite to join your organization.
[H3] How do permission levels work?
Buffer's permissions levels let you choose who can post to each of your channels. You can assign different access levels, from full posting access to approval-only roles. This keeps your content secure while giving your team the flexibility they need. Learn more about team member permission levels.
[H3] How does the approval workflow work?
Team members can draft posts and submit them for approval. Admins or managers can review, edit, and approve before they're scheduled to go live. Learn more about managing and approving drafts.
[H3] Can I leave feedback on drafts and posts?
Yes! Use the Notes feature to add comments directly to posts, making it easy to collaborate and refine content in one place. Learn more about collaborating on content with Notes.
[H3] Can I change a team member's permissions later?
Absolutely! We know collaborators and teammates change, so you can adjust permissions anytime from the 'Manage Your Team' section in Buffer.
[H2] Grow your social presence with confidence
Get started for freeNo credit card needed. Free forever.

[H1] Schedule Instagram posts, reels, and stories
Instagram on easy-modeTake the admin out of staying consistent on Instagram so you can focus on ✨ creating ✨. Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools.Get started for free
[IMG: A post on Instagram surrounded by floating graphs for followers and engagement rate.]
[IMG: A post on Instagram surrounded by floating graphs for followers and engagement rate.]
[H2] Benefits
[H3] Schedule everything
Set posts, stories, and reels to auto-publish, or get notifications to post at just the right time.
[H3] Learn what actually works
Get analytics that tell you exactly when and what to post.
[H3] Save and brainstorm new ideas
Save your ideas in a single hub, and get AI help generating new ones.
[H3] Reply to comments
All your comments from Instagram and Facebook in a single hub.
[H2] One tool, endless possibilities
Buffer's tools for Instagram go beyond just scheduling. Explore how Buffer's social media toolkit can make creating — and growing — on Instagram so much simpler.
[H3] Schedule
Prep today, post tomorrow (or whenever!)Buffer can auto-post for you, or send you notifications to finish the post yourself, so you can easily add trending audio, captions, stickers, and more. More flexibility, more creative control.Get started for free
[IMG: Buffer Instagram editor with a text editor, image attachments, and scheduling options.]
[H3] Analyze
Learn what your audience lovesWhen is the best time to post? What type of content performs best? Who is engaging with your content? Buffer's advanced Instagram Analytics crunches the numbers to give you personalized recommendations based on your content performance.Get started for free
[IMG: Instagram post surrounded by floating graphs for engagement rate, followers, and recommended best day to post, best type of post, and best frequency to post.]
[H3] Plan
Fresh ideas at your fingertipsSave and organize all your ideas in Buffer's Create space when inspiration strikes. (With our app, you can do this on the go, too!) And when you need a little help brainstorming or refining new posts, Buffer's AI Assistant is on hand to, well, assist.Get started for free
[IMG: Buffer Instagram Create space with ideas in columns by category and an AI assistant to generate ideas.]
[H3] Community
Never miss a comment againStay on top of every comment on your posts and reels, and reply directly in Buffer. You'll even see the sentiment of each comment so you know where to focus your attention first. Bonus: Your Facebook Page comments will appear here, too.Get started for free
[IMG: Buffer Community comment reply screen with create post from my reply option.]
[IMG: Buffer Instagram editor with a text editor, image attachments, and scheduling options.]
[IMG: Instagram post surrounded by floating graphs for engagement rate, followers, and recommended best day to post, best type of post, and best frequency to post.]
[IMG: Buffer Instagram Create space with ideas in columns by category and an AI assistant to generate ideas.]
[IMG: Buffer Community comment reply screen with create post from my reply option.]
[H2] Resources
Want to grow your following on Instagram? Let's get you started.Whether you're starting a new account from scratch or looking to boost your reach and growth, we've got you covered.
[H3] How the Instagram Algorithm Works: Insider's Guide to Increasing Your Reach
Take a deep dive into Instagram's algorithm. We'll go through the latest factors that influence the ranking of your content and how to make them work for you.
[H3] 14 Ways to Get More Followers on Instagram in 2026
Growing on Instagram takes time and effort — but with these tried-and-tested tips, the path to an engaged following is a lot more straightforward than you might think.
[H3] The Best Time to Post on Instagram for Max Engagement
We analyzed more than 5.5 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
[H2] What people are saying
Thanks to Buffer I stay consistent and schedule content ahead. I have now reached over 130K Instagram followers including some major celebrities!YounesMIDMODMOODPrevious testimonialNext testimonial
[H2] FAQs
[H3] How does Instagram scheduling work?
With Buffer's Instagram scheduler, you can plan, collaborate on, and publish content that drives meaningful engagement and growth for you or your brand. You can organize your content ideas, schedule posts for the optimal times, manage your comments, and analyze your performance.You can schedule Instagram image posts, video posts, carousel posts (up to 10 images), stories, and reels with Buffer.
[H3] Can I schedule Instagram posts to publish automatically?
Yes, Buffer offers both automatic publishing and notification publishing. With notification publishing, Buffer will send you a notification when it's time to post, so that you can finish the post yourself on Instagram.
[H3] Can I schedule Instagram Reels for free?
You sure can! With our platform, you can plan, edit, draft, and schedule Reels to Instagram, for free. We've got you covered when it comes to maximizing your Instagram Reel strategy.
[H3] Can I schedule carousel posts to publish automatically?
Yes, you can schedule carousel posts to be published automatically to Instagram with Buffer.
[H3] Can I schedule Instagram stories to publish automatically?
Yes! You can schedule your Instagram Stories to publish automatically at your desired date and time.
[H3] How do I schedule Instagram posts?
Scheduling Instagram posts through Buffer is super easy. Here's how:To get started, log in to your Buffer account.Select your Instagram account on the left-hand side of your dashboardOpen the composer at the top of your queueChoose to schedule your post as a Post, Reel, or StoryRead our full guide on how to plan, schedule, and publish to Instagram.
[H3] How do I schedule Instagram Stories?
Instagram Stories are a powerful channel to build your brand and engage your followers. With Buffer, you can plan, prepare, and schedule your Instagram Stories. Here's how:To get started, log in to your Buffer account.Select your Instagram account on the left-hand side of your dashboardOpen the composer at the top of your queueChoose to schedule your post as a StoryRead our full guide on how to plan, schedule, and publish to Instagram.
[H3] Why should I schedule Instagram posts?
If you're a creator, small business owner, or social media manager, there are many benefits to scheduling your Instagram posts. Here are a few reasons why people prefer to schedule:It saves them time and mental energyIt ensures that they post consistently (and keeping a consistent schedule helps you maximize engagement and reach)It allows you to easily schedule to other platforms at the same timeIt gives you better control over your Instagram contentIt enables you to plan and post to Instagram from your desktop
[H3] How do I start scheduling my Instagram posts?
With Buffer, you can schedule, plan, analyze, engage, and much more. Get started with a 14-day free trial, connect your Instagram channel, and start scheduling immediately.
[H3] Why do some of my scheduled Reels and Stories only send me a notification instead of auto-posting?
Some Instagram Reels and Stories switch to notification-based posting when Instagram's API can't support full auto-publishing. Common triggers include using a personal account, adding music, stickers, links, or collaborators, or using unsupported sizes or lengths. In those cases, Buffer schedules a reminder so you can finish posting manually in the Instagram app.
[H3] Do I need to convert my Instagram account to a business profile to use Buffer's scheduling features?
You can use Buffer with a personal Instagram account, but personal accounts only support notification-based posting. For auto-publishing and features like advanced analytics, locations, and replying to comments in Buffer, Instagram requires a professional account (Business or Creator) linked to a Facebook Page.
[H3] Why are my analytics in Buffer different from what I see in Instagram Insights?
Buffer's Instagram analytics come from Meta's API, but differences in date ranges, time zones, metric definitions, backfill limits, and how certain formats like Reels and Stories are counted can cause numbers to differ from Instagram's in-app Insights. Aligning the same time range and definitions usually explains the mismatch.
[H3] How does Buffer determine the best time to post for my Instagram account?
Buffer's best-time recommendations are based mainly on your account's recent Instagram performance. Analyze's Answers feature looks at when your posts historically get the strongest engagement and suggests days, times, and posting frequency that tend to work best for your audience in your selected time zone.
[H3] Can I schedule Instagram Stories with music, stickers, and polls, or do I need to add those manually?
You can schedule the media for Instagram Stories in Buffer, but Instagram does not allow third-party tools to auto-apply music, stickers, polls, links, or other interactive elements. To use those, schedule the Story as a notification and add the interactive elements inside Instagram when you post.
[H3] Where can I save and organize my Instagram content ideas before I'm ready to schedule them?
Use Buffer's Ideas space in Create to store rough Instagram concepts, hooks, notes, and media before they are ready to schedule. You can organize ideas and later turn the best ones into scheduled posts without rewriting everything from scratch.
[H3] Can I reply to Instagram comments directly in Buffer, and will I see all of them?
Yes. If your Instagram is a professional account connected through Facebook, you can reply to comments on posts and Reels in Buffer's Community inbox. You will not see DMs or Story replies there, and some gaps can occur due to Instagram API limits or permission issues.
[H3] Does Buffer work for Instagram if I don't have or want a Facebook Page?
Yes, but with limits. Without a Facebook Page and professional account, Instagram only allows notification-based posting for personal accounts. To unlock auto-publishing, analytics, locations, and comment management, Instagram requires a professional account linked to a Facebook Page through Meta's systems.