Training Example: Wistia – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Video management, webinar hosting, and meaningful insights—together at last.See our plans
[H3] Trusted by over 440,000 customers
[H2] Tired of tool overload?
We get it. That’s why we made Wistia—a video platform that helps you do it all, from “action” to analytics.
[H3] Video hosting & management
Embed videos anywhere with our ad-free, customizable player. Plus, keep your video library organized with folders, filters, and tags.Learn more
[IMG: Woman in video player interface with customization and playlist options shown on a pink background.]
[H3] Webinars
When you host a webinar with Wistia, you can customize the branding, connect to your marketing tools, and use your webinar recording as evergreen content.Learn more
[IMG: Man hosting a live webinar with participant thumbnails and chat interface on a yellow background.]
[H3] Recording & editing
No studio needed. Just grab your laptop to start recording. Then, use our AI editing tools to polish up your content.Learn more
[IMG: Video software UI showing a video timeline and a video recorder and an image of a smiling man at a laptop recording a video.]
[H3] Actionable insights
See exactly how viewers engage with your content, and instantly sync that data with your marketing tech stack.Learn more
[IMG: Image of a smiling woman pointing at a desktop computer screen and video software UI showing an engagement chart and video total play performance]
[H2] Wistia syncs with your tech stack
Automate your workflows with video data when you connect Wistia to your favorite tools.Visit the Wistia integrations directory
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[H2] Like what you see?
Sign up for free
[H2] Read all about it
Our team has you covered with expert advice to help you fine-tune your video strategy.
[IMG: Graphic with gradient background featuring large text stating ‘2026 State of Video Report’ in bold blue and green lettering.]
[H3] 2026 State of Video Report
We analyzed over 13 million videos to surface the trends and benchmarks you need to shape your video marketing strategy.Get your copy
[IMG: Blue gradient graphic with bold white text reading “AI video marketing trends,” and a pink label that says “for 2026,” surrounded by decorative, hand-drawn white arrows.]
[H3] AI Video Marketing Trends
See how teams like yours use AI to work smarter, make better videos, and engage audiences. Then, try it yourself.Read on
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[H3] Choosing between Wistia & Vimeo?
See how they stack up on the stuff that really matters, like branding, analytics, integrations, and more. Read on
[H3] Top-notch customer support
Using Wistia to boost your video marketing is about as easy as it gets. But if you need a hand, our in-house experts are just an email or chat away.
[H2] We think you’ll love Wistia, but don’t take our word for it.
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“Wistia has helped streamline video production.”Wistia is key for me to find clips, make notes and edits, and collaborate with vendors and internal teams.Gabriel Carrejo Head of Global Content Marketing at Automation AnywhereSourced by G2“Video management made easy!”Thanks to Wistia, anyone on the team can easily upload, organize, and showcase our entire portfolio of videos in a sleek and searchable video gallery. The intuitive interface ensures quick access to all our content.Scarlett Bush Director of Operations at ExplainlySourced by G2“Elevated video marketing strategy made simple.”Wistia’s found the perfect balance for a video hosting platform. We use it for everything: lead capture for marketing videos, chaptered long-form webinars, internal documentation—the works.M. Tre Gonzalez Director of Growth at OnCourse Systems for EducationSourced by G2“The best video marketing platform.”The analytics capabilities within the tool are really well built. I have used a couple of competitors in the past that weren’t nearly as streamlined and easy to use as Wistia!Jake Matulewicz Director of Marketing & Customer Experience at Symmons IndustriesSourced by G2Video marketing platform
[H2] Ready to take Wistia for a spin?
Sign up for freeGet in touch

[H1] Welcome to the Wistia Learning Center ?
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Select a category to see more related contentMarketingProductionProduct UpdatesWistia CultureSales
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[H3] Explore articles
[H2] Fix My Setup
[H3] Helping you go from webcam zero to video marketing hero.
[H2] $1k, $10k, $100k
[H3] A video production challenge with three very different budgets.

[H1] Explore plans & pricing
MonthlyAnnualSave 20%
[H2] Free
$0Create, host, and share polished videosSign up nowNo credit card requiredWhat’s included25 GB storage1 user onlyClick to view features
[H2] Business
$79/monthbilledannuallyTurn videos into leads, insights, and resultsStart a free trialNo credit card requiredWhat’s included250 GB storage3 users includedClick to view features
[H2] Enterprise
CustomRun video across teams with control and scaleTalk to salesWhat’s included1TB storageCustom usersClick to view featuresAutomation Suite$250/mobilled annually
[H3] Make video engagement part of every campaign
Views, clicks, and watches become signals your stack can use. With the Automation Suite, you can score leads, trigger campaigns, and tie video to revenue.Connect with the Automation Suite
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Start a free trialStart a free trialNo credit card required. Available on the Business plan.MonthlyAnnualSave 20%
[H2] Business
$79/monthbilledannuallyTurn videos into leads, insights, and resultsWhat’s included250 GB storage3 users includedClick to view featuresCreationHostingAnalyticsMarketingAutomation Suite$250/mobilled annually
[H3] Make video engagement part of every campaign
Views, clicks, and watches become signals your stack can use. With the Automation Suite, you can score leads, trigger campaigns, and tie video to revenue.Connect with the Automation Suite
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[IMG: Marketo logo]
[IMG: Pardot logo]
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[IMG: Active Campaign logo]
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Start a free trialStart a free trialNo credit card required. Available on the Business plan.Choose a pricing planFreeBusinessEnterpriseStart a free trialNo credit card required
[H3] Key Features
Users3+Price per additional user$25Storage250 GB+Bandwidth1 TBWebinars$
[H3] Creation
[H4] Virtual Recording Studio
High-quality recording studioScreen and webcam recordingVirtual backgrounds and layoutsBuilt-in teleprompterAutomatic backups and local recording
[H4] Editing and AI Enhancements
Agentic video editingTranscript-based editingEnhance speechAI silence and filler removalAI highlights and social clipsRoyalty free background musicTime-coded commenting
[H3] Hosting
[H4] Hosting & Player Experience
Professional hostingCustomizable playerVideo SEONo-code replaceAI chapteringRemove Wistia brandingVideo Collections and playlists
[H4] Media Management & Collaboration
Centralized media libraryFolders and sub-foldersFile transferTime-coded commentingTeam accounts
[H4] Accessibility & Localization
Automated transcripts and captionsTranscript and caption translationsAI audio descriptions$Video dubbing and lip syncing$
[H3] Analytics
Account and media-level analyticsEmbed location analyticsHeatmaps and engagement graphsA/B testingCompare media performanceExport data as CSV
[H3] Marketing
In-video CTAsLead capture formsSocial media integrationsEmail integrationsGoogle Analytics integration
[H3] Webinars
[H4] Event Setup & Hosting
Live webinar hosting$Simulive and pre-recorded events$RTMP ingest$Panelist and backstage mode$Custom branding and design$Event registration pages$Embedded registration and event pages$Automatic recording$
[H4] Audience Engagement
Live chat, Q&A, and polls$Simulcast to LinkedIn Live$Automated follow-up$
[H4] Webinar Insights
Registration and attendance tracking$Attendee-level analytics$Heatmaps and engagement graphs$Source & UTM tracking$Export registration and engagement data$
[H3] Governance
Private sharingPassword protectionExpiring linksSingle sign-on (SSO)Video playback protectionTeam accounts
[H3] Support & Services
Email supportLive chatCustomer success manager
[H3] Trusted by over 440,000 customers
[H2] See all features & compare plans
FeatureFree$0/moSign up for freeBusiness$79/moStart a free trialEnterpriseCustomTalk to salesKey features
[H5] Users
Add teammates to your account. User types control their access.Users13+Custom
[H5] Price per additional user
The price to add an extra teammate beyond what's included in your plan.Price per additional user$25Custom
[H5] Storage
The amount of video storage your plan includes. More is available if you need it.Storage25 GB250 GB+1 TB+
[H5] Bandwidth
How much video viewing your plan includes. Most customers never hit this limit.Bandwidth200 GB1 TB2 TB
[H5] Webinars
Host, record, and repurpose live or pre-recorded webinars—all within Wistia.Webinars$CreationVirtual Recording Studio
[H5] High-quality recording studio
Record with up to 9 people remotely in one high-quality virtual studio.High-quality recording studio
[H5] Screen and webcam recording
Capture your screen, webcam, or both for product demos, tutorials, and more.Screen and webcam recording
[H5] Virtual backgrounds and layouts
Add branded backgrounds or custom layouts to your recordings.Virtual backgrounds and layouts
[H5] Built-in teleprompter
Stay on script with a built-in teleprompter overlay.Built-in teleprompter
[H5] Automatic backups and local recording
Safeguard every recording with automatic cloud and local copies.Automatic backups and local recordingEditing and AI Enhancements
[H5] Agentic video editing
Use a chat-style interface to edit, add voice over, slides, and from your footage.Agentic video editing
[H5] Transcript-based editing
Make edits like you would a doc by removing the text in your video's transcript.Transcript-based editing
[H5] Enhance speech
Automatically improve speech clarity and reduce background noise.Enhance speech
[H5] AI silence and filler removal
Use AI to trim awkward pauses and filler words automatically.AI silence and filler removal
[H5] AI highlights and social clips
Repurpose your videos by turning key moments into social-ready clips.AI highlights and social clips
[H5] Royalty free background music
Add licensed background music directly from Wistia's library.Royalty free background music
[H5] Time-coded commenting
Leave feedback tied to specific moments in the video.Time-coded commentingHostingHosting & Player Experience
[H5] Professional hosting
Ad-free, high-quality playback with global CDN delivery.Professional hosting
[H5] Customizable player
Match your brand with custom colors, controls, and calls-to-action.Customizable player
[H5] Video SEO
Optimize your videos for search engines (and LLMs) automatically.Video SEO
[H5] No-code replace
Swap an uploaded video without breaking embeds or analytics.No-code replace
[H5] AI chaptering
Automatically generate chapters based on your video's content.AI chaptering
[H5] Remove Wistia branding
Create a fully white-labeled viewing experience.Remove Wistia branding
[H5] Video Collections and playlists
Group related videos into organized, bingeable experiences.Video Collections and playlistsMedia Management & Collaboration
[H5] Centralized media library
Keep all your videos and podcasts in one organized place.Centralized media library
[H5] Folders and sub-folders
Organize your content for easy team access and permissions.Folders and sub-folders
[H5] File transfer
Easily upload large files and download completed videos.File transfer
[H5] Time-coded commenting
Leave comments that are anchored to specific timestamps.Time-coded commenting
[H5] Team accounts
Add more teams to your account with centralized access and oversight.Team accountsAccessibility & Localization
[H5] Automated transcripts and captions
Instantly generate captions to make your videos accessible.Automated transcripts and captions
[H5] Transcript and caption translations
Translate text into multiple languages for global audiences.Transcript and caption translations
[H5] AI audio descriptions
Narration that describes on-screen visuals for accessibility.AI audio descriptions$
[H5] Video dubbing and lip syncing
Create multilingual versions of your videos with lip-synced voiceovers.Video dubbing and lip syncing$Analytics
[H5] Account and media-level analytics
Track performance across your entire account or individual videos.Account and media-level analytics
[H5] Embed location analytics
See where your videos are embedded and how they perform.Embed location analytics
[H5] Heatmaps and engagement graphs
Visualize how viewers watch and rewatch your videos.Heatmaps and engagement graphs
[H5] A/B testing
Compare two videos to see which performs better.A/B testing
[H5] Compare media performance
Benchmark multiple videos or webinars side by side.Compare media performance
[H5] Export data as CSV
Download analytics for reporting or deeper analysis.Export data as CSVMarketing
[H5] In-video CTAs
Add clickable calls-to-action directly in your videos.In-video CTAs
[H5] Lead capture forms
Collect viewer information without leaving the video.Lead capture forms
[H5] Social media integrations
Share and track performance across social channels.Social media integrations
[H5] Email integrations
Embed videos into your email campaigns seamlessly.Email integrations
[H5] Google Analytics integration
View video engagement alongside the rest of your site analytics.Google Analytics integrationWebinarsEvent Setup & Hosting
[H5] Live webinar hosting
Stream real-time webinars with presenters and audience interaction.Live webinar hosting$
[H5] Simulive and pre-recorded events
Host pre-recorded sessions that play as if live.Simulive and pre-recorded events$
[H5] RTMP ingest
Stream from external encoders or production tools directly into Wistia.RTMP ingest$
[H5] Panelist and backstage mode
Manage speakers behind the scenes before going live.Panelist and backstage mode$
[H5] Custom branding and design
Make your event pages and player match your brand.Custom branding and design$
[H5] Event registration pages
Collect attendee signups through Wistia-hosted pages.Event registration pages$
[H5] Embedded registration and event pages
Add registration and event experiences directly to your site.Embedded registration and event pages$
[H5] Automatic recording
Every event is automatically saved for on-demand viewing.Automatic recording$Audience Engagement
[H5] Live chat, Q&A, and polls
Interact with your audience in real time.Live chat, Q&A, and polls$
[H5] Simulcast to LinkedIn Live
Stream your webinar simultaneously to LinkedIn.Simulcast to LinkedIn Live$
[H5] Automated follow-up
Send recap emails or recordings automatically post-event.Automated follow-up$Webinar Insights
[H5] Registration and attendance tracking
Monitor who registered and attended.Registration and attendance tracking$
[H5] Attendee-level analytics
See engagement metrics for each participant.Attendee-level analytics$
[H5] Heatmaps and engagement graphs
Understand viewer attention across the event.Heatmaps and engagement graphs$
[H5] Source & UTM tracking
Attribute signups and attendance to marketing channels.Source & UTM tracking$
[H5] Export registration and engagement data
Download key metrics for reporting.Export registration and engagement data$Governance
[H5] Private sharing
Share videos securely with selected viewers.Private sharing
[H5] Password protection
Lock videos or collections behind a password.Password protection
[H5] Expiring links
Set expiration dates for shared links.Expiring links
[H5] Single sign-on (SSO)
Simplify and secure logins for your team.Single sign-on (SSO)
[H5] Video playback protection
Prevent unauthorized downloads and embeds.Video playback protection
[H5] Team accounts
Control access and roles for everyone on your team.Team accountsSupport & Services
[H5] Email support
Get help from Wistia's support team via email.Email support
[H5] Live chat
Chat directly with support for faster troubleshooting.Live chat
[H5] Customer success manager
Receive personalized guidance and strategy support.Customer success manager
[H3] Looking for webinar plans? We’ve got options.
[H2] We think you’ll love Wistia, but don’t take our word for it.
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[H3] Have questions? We have answers.
Reach out to support to get all the As to your Qs.Visit Help CenterContact Sales
[H4] Is the Free Plan really free?
Yes! No credit card required, Wistia's Free plan gives you 25 GB of storage for hosting, AI creation tools, and basic analytics.
[H4] Where should I get started?
Most teams start with the Business plan, which you can trial first with no credit card required! Business is Wistia's core plan and includes everything you need to create with AI, host, manage, and measure video as a business. As you grow, you can expand your account's capacity and capabilities with à la carte add-ons.
[H4] How does storage work?
All of the files stored in your Wistia account, which includes the account-wide content library, individual user libraries, and archived content, contribute to storage usage.You can purchase additional storage upfront to avoid usage costs, and otherwise you will be charged for usage beyond what's included in your plan and/or prepaid.
[H4] Can I add more users?
Yes, users can be added on all paid plans, which often include a number of seats. You'll be billed for usage beyond what is included in your plan as you add and remove users from your account.
[H4] What is the Automation Suite?
The Automation Suite, which can be added to your Business plan, lets you connect video engagement to your marketing tools, so you can capture leads, trigger campaigns, and measure impact automatically. Top integrations include HubSpot, Adobe Marketo Engage, and Pardot.The Automation Suite is included in Webinars and does not need to be added additionally.
[H4] What's included in Wistia's webinar product?
Wistia gives teams everything they need to host live and on-demand webinars from end-to-end. That includes registration, follow-up, chat and Q&A, along with the Automation Suite that integrates the engagement data to pipeline.
[H4] What if my webinar or live event exceeds my plan's per-event limits?
We have additional usage fees for our webinars and live events to help cover the non-trivial costs associated with live streaming. Our webinar products have an included number of attendees and event duration minutes per event (i.e. not cumulative across multiple events).Additional attendees are charged at the current rate of $0.20 each, and additional duration minute

Wistia brings your video and webinar workflows into one powerful platform so you can move faster, stay organized, and (gasp!) actually enjoy the process.See our plans
[H3] Trusted by over 440,000 customers
[H4] Host
Manage, embed, and share your videos from one place.Learn more →
[H4] Market
Capture leads, run webinars, and get more from every video.Learn more →
[H4] Create
Record & edit videos. No extra software required.Learn more →
[H4] Analyze
Understand video performance down to the individual viewer.Learn more →Host
[H2] Your team's video hub
Keep your videos and webinars organized, on-brand, and ready to share, all without digging through email or jumping between tools.Learn more about hosting
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[H3] Keep it all organized
Use folders, tags, and filters to keep your library clean and easy to search.Learn more
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[H3] Customize your player
Use your brand colors, add your company’s logo, and pick the playback controls.Learn more
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[H3] Embed your videos
Drop videos into your site or emails with simple, reliable embed codes.Get started
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[H3] Take your videos global
Translate videos into 50+ languages with AI-powered video dubbing and lip-sync.Learn more
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[H3] Dream it, then build it with Wistia’s API
Create custom video experiences that play velvety smooth for any audience and integrate seamlessly with your site or app.Learn more “Video management made easy!”Thanks to Wistia, anyone on the team can easily upload, organize, and showcase our entire portfolio of videos in a sleek and searchable video gallery. The intuitive interface ensures quick access to all our content.Scarlett Bush Director of Operations at ExplainlyMarket
[H2] Videos & webinars that work harder
Make your content more strategic with features that attract, convert, and keep your audience coming back.
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[H3] Webinars
Host engaging, on-brand webinars complete with Q&A, polling, and audience chat. Then keep the leads flowing with on-demand recordings.Learn more
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[H3] Leads
We’ve got everything you need to capture and nurture leads, from email collection forms to integrations with your marketing automation platform.Learn more
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[H3] Video collections
Create spiffy hubs for your branded series, podcast episodes, or other related videos in minutes. No coding required.Learn more“Elevated video marketing strategy made simple.”Wistia’s found the perfect balance for a video hosting platform. We use it for everything: lead capture for marketing videos, chaptered long-form webinars, internal documentation—the works.M. Tre Gonzalez Director of Growth at OnCourse Systems for EducationCreate
[H2] Make more videos, and make 'em faster
Just open up your browser, and you can go from idea to shareable content with a single tool.
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NEW!
[H3] 2026 State of Video Report
We asked 1,000 video marketers how they're managing tighter budgets and bigger expectations. Then, we rounded up the top takeaways.See what we learned
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[H3] Record
Capture your face, your screen, or both with Wistia’s easy-to-use browser-based software.Learn more
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[H3] Edit
Trim clips, add polish, and pull social-ready cuts with AI.Learn more
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[H3] Collaborate
Streamline feedback and speed up approvals with time-stamped comments all in one place.Learn more“Wistia has helped streamline video production.”Wistia is key for me to find clips, make notes and edits, and collaborate with vendors and internal teams.Gabriel Carrejo Head of Global Content Marketing at Automation AnywhereAnalyze
[H2] Stats, meet strategy
See how every video and webinar performs, from total plays to individual viewer behavior. Use heatmaps and A/B testing to optimize your content, then send viewer data right into your other marketing tools.Learn more about analytics
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“The best video marketing platform.”The analytics capabilities within the tool are really well built. I have used a couple of competitors in the past that weren’t nearly as streamlined and easy to use as Wistia!Jake Matulewicz Director of Marketing & Customer Experience at Symmons Industries
[H2] Do more with our integrations
Take your marketing and sales game up a notch when you connect Wistia to your favorite platforms.Visit the Wistia integrations directory
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[H2] Do all things video with Wistia
We’ve got the tools you need to squeeze more juice out of your videos.
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[H3] Recording
Create super polished videos with just your laptop.
[H3] Collaboration
We’ve made getting feedback simple and fun. Really!
[H3] Management
Store, organize, find, and archive your videos in a jiffy.
[H3] Webinars
Hosting webinars is now a piece of cake. Preferably red velvet.
[H3] Podcasting
Upload your pod and we’ll distribute it to top directories like Apple and Spotify.
[H3] Engagement
Key features that turn passive viewers into active ones.
[H3] Editing
Zhuzhing up your videos has never been easier.
[H3] Video galleries
Build an on-brand page for all your content. No coding required.
[H3] Embedding
Copy and paste our embed code onto your page for reliable playback on any device.
[H3] Video analytics
Get nerdy with key metrics, heatmaps, and A/B testing at your fingertips.
[H3] SEO
We automatically optimize your videos for search to get you more views.
[H2] Ready to take Wistia for a spin?
Sign up for freeGet in touch