Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims:
we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags:
guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns:
homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations:
named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…
Made Simple Media
(https://www.madesimplemedia.co.uk) 📸 Data Snapshot: May 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Web Design Agency Horsham & London (https://www.madesimplemedia.co.uk)
Title
Web Design Agency Horsham & London
Meta
We are a highly experienced, friendly and reliable website design agency based in Horsham and London. For over 5 years, we have helped "make digital simple" for our happy clients! Transform your business
H1 Web Design Agency in Horsham & London
H2 Making digital simple, in Horsham, London and beyond!
H2 Cutting-edge web design agency
H2 A web design agency you can trust to deliver excellent returns
H2 What’s included with every website?
H2 Charity web design
H2 Recruitment agency websites
H2 Ecommerce websites
H2 Our clients
H2 Frequently asked questions
NAV_HEADER_HEADING_REPEATED_BODY Web Design Service – Made Simple Media (https://madesimplemedia.co.uk/web-design-services/)
Title
Web Design Service – Made Simple Media
Meta
Our focus is creating a cutting edge website experience, beautifully designed and built, and easier to manage than anything you’ve worked with before. Get in touch with us today so we can begin transforming your business
H1 Web design services
H2 Web design services for businesses and charities
H2 A service designed to solve your website problems
H2 Web design services made simple
H2 Comprehensive web design service features
H2 Websites designed to be better
H2 Web design clients
H2 More about web design…
NAV_HEADER_HEADING_REPEATED_BODY SEO Agency UK – Made Simple Media (https://madesimplemedia.co.uk/seo/)
Title
SEO Agency UK – Made Simple Media
Meta
Get found on Google. More traffic, more enquiries and ultimately more sales! Search Engine Optimisation made simple. Tell us about your business, where you want to be and we
H1 SEO Agency
H2 Why do you need an SEO agency?
H2 Our SEO Process
H2 How can we Help?
H2 What can you expect from our SEO agency?
H2 How is the Budget Spent?
H2 Do we propose SEO for everyone?
H2 Discover more…
H3 Case Study: Horace Fuller
H3 Case Study: At Home Estate and Lettings Agency
H3 Case Study: Restaurant Property
H3 Case Study: About Mortgages
H4 Discover
H4 Audit & Proposal
H4 Finalised Plan & Onboarding
H4 Consolidate On-page Foundations
H4 Campaign Momentum – Link Building & Blog Uploads
H4 Consistent Review of Success
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Services – Made Simple Media (https://madesimplemedia.co.uk/services/)
Title
Services – Made Simple Media
Meta
We envisage making digital solutions simple by providing every client with access to the easiest to use technology platform and a website their users can use and their customers can easily engage with.
H1 Services
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Our work – Made Simple Media (https://madesimplemedia.co.uk/our-work/)
Title
Our work – Made Simple Media
Meta
Here are a few projects that we have worked on from new websites to project rescue and maintenance.
H1 Our work
H2 The Phoenix Stroke Club
H2 Whiteley Village
H2 MCA Consulting Engineers
H2 Johnsons Insulation Supplies
H2 Julian Gyll-Murray
H2 Monsieur Restaurant, Café, and Bar
H2 Infinity Solutions
H2 Cecil Macdonald
H2 CPD4U
H2 CordobaQ
H2 The Badminton Zone
H2 CosMed Wellness
H2 Nigel James Associates
H2 Wake QA
H2 Paws Grooming Empire
H2 Restaurant Property
H2 Brooklands Museum
H2 Angus Whiteside
NAV_HEADER_REPEATED_BODY_FOOTER Why Us? – Made Simple Media (https://madesimplemedia.co.uk/why-us/)
Title
Why Us? – Made Simple Media
Meta
We keep relationships simple by helping you out and then delivering for you every time. That
H1 Why us?
H2 Our mission
H2 Our values
H2 Methodology
H2 Experience
H2 Giving back
H2 Leadership Team
H2 Our Story
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.madesimplemedia.co.uk) Web Design Agency Horsham & London
[IMG: web-design-service2.jpg] Web designYour website should look great and constantly deliver sales. But sadly most websites FAIL! We offer websites that are planned, designed and built to propel your online growth! [IMG: concrete-cms-devices.jpg] Concrete CMSA purpose built CMS. Fit for purpose. Point and click. Any change. Any time. Website editing made simple. Welcome to the platform that puts you in full control of your website. [IMG: charity-web-design.jpg] Charity web designIs your website working hard for your charity? It’s your main digital asset, it needs to drive donations and volunteers and promote your great work! [IMG: recruitment-agency-websites2.jpg] Recruitment agency websitesOptimise your recruitment strategy with the World’s #1 talent attraction platform. Take your recruitment agency to the next level with a powerful, extensible platform and special recruiter features. [IMG: ecommerce-websites.jpg] Ecommerce websitesWe offer a simple choice of ecommerce packages to suit your requirements, making pricing simple and offering all the features you want to include in your exciting new ecommerce project! [IMG: social-media-instagram.jpg] ServicesWe envisage making digital solutions simple by providing every client with access to the easiest to use technology platform and a website their users can use and their customers can easily engage with. [IMG: msm-sign.jpg] Why us?We keep relationships simple by helping you out and then delivering for you every time. That's why we have an incredible 94% retention rate of happy customers over the last 5 years. [H2] Making digital simple, in Horsham, London and beyond! We take time to understand you and where you want to be, so we can propose a tailor-made website and/or marketing for you. We make digital simple. From start to finish, we handle it all, using years of experience to craft a website in Horsham, West Sussex and London, for local businesses and charities. The plan? To create a site that doesn’t just look amazing, but outperforms anything you’ve had before. Your website is your main asset, it must perform well, as the platform for everything, sending enquiries to your inbox all the time! We know you’re not a developer (and probably not a marketer too), which is why having a technical partner like us adds huge value to everything you do online. Whether you need our web design service, SEO or any other service, we’re here for you, so book a Discovery call so we can learn more about you and help you get where you want to be! We work with Concrete CMS and WordPress and offer ongoing support and services that keep our customers ahead of the curve. Check out our blog for the latest web design and marketing insights. Websites and their ranking within Google are both critical to our clients, so we also have ongoing success as an SEO agency and in other areas of digital marketing. Made Simple Media’s experienced and friendly team has completed a wide range of web design and development projects for all kinds of clients from start-ups and local enterprises to multinational companies. Our ability to provide genuinely simple and easy-to-use websites for both you and your users not only makes working with what we design and build an absolute joy for your content or marketing team but also becomes a key defining factor in your ability to adapt and constantly evolve your digital presence easily. We become your technical partner, offering advice on web design, SEO, hosting, domains, DNS, email, the list goes on. We’ve rescued wayward projects and won over clients who’ve had bad experiences elsewhere and retained clients over the last years with our "can do" attitude, no matter what the request. Check out our testimonials page to hear what they have to say. Being based in West Sussex and London, we’re perfectly placed to offer businesses in the South East a convenient and personable service. We're not too far from Brighton either so can help clients down south. Additionally, we have a dedicated London address to help clients further afield in the north too. Contact us for more information or a no-obligation quote. [H2] Cutting-edge web design agency Every bespoke website that we create for our clients is different because we discuss what you do and who your clients are, and make sure that your new website will be a huge success for your business. However, every single site that our web design agency produces revolves around the same integral core elements. Planning - The first thing we do is have a Discovery Call so that we can ask each other questions and get a thorough understanding of the project. This includes your organisations history, where you want to be, who are your competitors and your current pain points, relating to your website. We then work on a sitemap and wireframes to explore site architecture and layout prior to the design. Bespoke Design - As an experienced and forward-thinking web design agency, we design and then custom code a unique and bespoke design that is personalised to the clients business. Our clients are involved every step of the way in a collaborative design process, always taking into account customer feedback along each step of the design. CMS - Our web design agency team specialise in Concrete CMS; a purpose built system that is straightforward for site owners to edit and make changes to the front-end themselves without needing to delve into the HTML. Mobile Compliant - All of our websites that we design and launch are mobile compliant and work just as well as they do on desktop - an essential part of modern, online business with more and more searches carried out by users on mobile devices. E-commerce - We have numerous e-commerce clients on our books, all of whom contacted our web design agency for a seamless and efficient product listing and navigation system for their website, something which Concrete CMS is well-suited for bringing to fruition. SEO Foundations - Our SEO consultants play a key role in creating the sitemap and alleviating any user experience issues, enabling strong technical foundations for performing well in the eyes of Google and search engines alike. We also offer full SEO services or strategy consultancy once your website is live. Security - Every website owner wants the safe haven of knowing their website is secure. The websites that we launch are constantly updated with new security updates to help maintain security from virus/malware, bots and hackers. Support & Maintenance - Forget the need to worry about security and site upgrades yourself courtesy of our available support & maintenance packages; ranging from basic, business to enterprise depending on the size of your website and business. Hosting - Ideal for all Concrete CMS and Wordpress websites, we offer fast, reliable and stress-free hosting through our UK provider so your site maintains a high level of performance. Social Media - Our specialist team helps integrate your social media friendly website with the power of online social networks to increase sales, leads, brand awareness & recognition, plus customer experience & insights. [H2] A web design agency you can trust to deliver excellent returns Our agency of website designers has fine-tuned and perfected the art of delivering websites that leave our clients delighted and importantly, truly reflecting the quality of their services. The Made Simple Media process includes: 1. Exploration We carry out research and competitor analysis of websites within your niche to help form a clear and successful plan of foundations. 2. Wireframing We produce sitemaps and wireframes that create a clear structure of how the website will function and operate. 3. Design A collaborative process where we add your branding (logo/graphics/images/colour scheme). 4. Development Our front and back-end developers help transition the design into an interactive stage with custom coding. 5. Web Content Content, either produced in-house or by our copywriting team is added to pages throughout the website. 6. Testing Before we hand it over, we undertake thorough and stringent testing of all website aspects. 1. Exploration We carry out research and competitor analysis of websites within your niche to help form a clear and successful plan of foundations. 2. Wireframing We produce sitemaps and wireframes that create a clear structure of how the website will function and operate. 3. Design A collaborative process where we add your branding (logo/graphics/images/colour scheme). 4. Development Our front and back end developers help transition the design into an interactive stage with custom coding. 5. Web Content Content, either produced in-house or by our copywriting team is added to pages throughout the website. 6. Testing Before we hand it over, we undertake thorough and stringent testing of all website aspects. Contact us to see how we can help you! Tell me more [IMG: video-call-parallax.jpg] [IMG: web-design-tablet-desk.jpg] [IMG: cecil-macdonald.jpg] [H2] What’s included with every website? Is your website an asset or a liability? Not only should your website beautifully represent your brand, but drive enquiries, sales and business your way! Sadly not many websites manage this balance! Bespoke design - perfectly represent your brand Conversion optimised design - more sales / enquiries than you’ve had before Easy to edit CMS - any change, any time, website editing made simple Great foundation - for Ads, SEO, content marketing etc. Guarantee - design and coding, satisfaction guaranteed Full agency support - we’re here whenever you need us Extensible - so you can build on it, not hit a wall like with DIY website builders And much more... Your DREAM website needs professional hands on it! You want to grow your business with the support of a team who are with you, always. Book a FREE Call [IMG: msm-sign.jpg] [IMG: riskcare-website-project.jpg] [IMG: charity-donations-square.jpg] [H2] Charity web design Benefit from 10+ years experience of planning, designing, building and supporting successful charity websites. Is your website performing well for your charity? It’s your main digital asset, it needs to drive donations and volunteers and promote your great work! Learn more [IMG: charity-agency-support.jpg] [H2] Recruitment agency websites Level up your recruitment agency with a powerful, extensible platform and special recruiter features. Your website is your most important asset! It should save you time and actively help fill job roles quickly. Learn more [IMG: recruitment-img-top.jpg] [H2] Ecommerce websites Your website IS your business! Make it stand out, drive sales, and do everything you need it to. More sales start with a smarter site. Combine conversion-focused design with expert support, and you’re unstoppable! Learn more [IMG: ecommerce-websites.jpg] [H2] Our clients Check out some of the recent work we've done for our lovely clients... Our work [H2] Frequently asked questions What does a website cost? Every business is unique, which is why we create custom websites tailored to your specific needs. Our pricing is primarily based on the number of hours required to plan, design, develop, and launch your site. For an accurate estimate, we recommend reaching out for a personalized quote. To get started, we usually suggest a brief Discovery call via Zoom or phone. It’s a chance for us to connect, understand your goals, and ask a few key questions that help us provide the most accurate proposal for your new website. What are the on-going costs? Our websites are built on a low-maintenance platform, meaning ongoing support retainers are typically unnecessary, but sometimes we'll allow a small monthly amount together with hosting fees for the website. That said, occasional software updates are inevitable, so we recommend budgeting a few hours for periodic maintenance. Larger or more complex sites may require additional updates and thorough testing to ensure continued performance and security. What website platforms do you work with? We work primarily with Concrete CMS and WordPress. Both are Open-Source, extensible and lend themselves to most applications. Do you offer marketing to promote my site? Yes, we offer Search Engine Optimisation (SEO) if suitable. SEO is not suitable for every business, so we also offer marketing strategy and find you the most cost effective way of promoting your business. Do I need to buy my own domain and hosting? You don't need to, we are happy to supply both to make life easier for you and to ensure your website has maximum up-time, using our quality hosting provider. What areas do you cover? We are based in Horsham and London, but cover a much wider area with clients throughout the South East, South West and beyond. We have worked for clients in Europe and the USA too! Thanks to remote working we can support clients globally. Are your websites mobile compatible? Absolutely! It's essential you have a fully mobile optimised website so you can offer an easy to use website experience to all your clients, no matter what device they use. [IMG: cyber-essentials.png] [IMG: concretecms-partner.png] [IMG: sussex-chamber-member.png] [IMG: sightsavers.png] 95+ Happy clients 150+ Websites in our care 10+ Years trading 94% Client retention [IMG: ihc-tablet.jpg] Google Reviews We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout. Jack Dixon, Imperial Health Charity [IMG: tbz-first-tab
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SUB-PAGE (https://madesimplemedia.co.uk/web-design-services/) Web Design Service – Made Simple Media
Rated 5/5 by UK business owners like you! Websites that are planned, designed and built to propel your online success! [H1] Web design services Book a FREE Call Scroll to content [H2] Web design services for businesses and charities We design and build bespoke websites for clients in Horsham, West Sussex, London and beyond! New websites for your business of charity Website redesigns, to get them working harder for you High quality hosting for websites and email Support, maintenance and digital marketing We want to be your technical partner, making digital simple for you and driving growth for your organisation. Book a FREE Call [H2] A service designed to solve your website problems Do you hate your website? It’s your most important asset! Your website should look great and constantly deliver sales. But sadly most websites FAIL to do this! Dated unprofessional design? - it’s a BIG turnoff! Hard/impossible to edit, with an unresponsive agency? - You can’t grow! Visitors are not turning into sales? - You’re wasting your marketing spend. Website has been hacked or keeps going down? - Security non-negotiable! Your DREAM website needs professional hands on it! You want to grow your business with the support of a team who are with you, always. Book a FREE Call [IMG: concrete-cms-parallax@2x.jpg] [IMG: High-Fidelity Designs (In Figma / XD)] [IMG: afasic-north-surrey.jpg] [H2] Web design services made simple Our simple, 3 step process to solving your pain! You need a foundation that you love, and that Google loves, which will take your business to a whole new level. Without trying to fry your brain too much at this stage, here are your 3 simple steps to growth: [IMG: Simple Process Steps] [IMG: Simple Process Steps] Book a FREE Call [H2] Comprehensive web design service features Unlock the full potential of your website, with this complete service. Plan structure and content, to perform better than before Bespoke design, 100% aligned with you brand Easy to use platform, so you can edit everything Developers supporting you, helping you extend your site as you grow with powerful new functionality Hosting and enhanced security, for your total peace of mind [IMG: web-design-tablet-desk.jpg] [IMG: mobiles-showing-websites.jpg] [IMG: desktop-and-laptop-screens-with-websites.jpg] [H2] Websites designed to be better Imagine your lovely new site delivers a huge increase in enquiries, without any additional marketing spend? A dated, or hard-to-use website turns away customers like nothing else! A professional design fixes this, increasing your brand awareness, and most importantly, leading to an increase in enquiries straight-away! Book a FREE Call [IMG: Cecil Macdonald Website Design Testimonial] [H2] Web design clients We continue to work with a range of amazing UK businesses including... Our work [IMG: Discover more about web design] [H2] More about web design... Check out these useful pages related to web design: What are the 6 stages of our web design service? What do web design services include? Web Design London Responsive Web Design Charity web design Recruitment agency websites [IMG: cyber-essentials.png] [IMG: concretecms-partner.png] [IMG: sussex-chamber-member.png] [IMG: sightsavers.png] 95+ Happy clients 150+ Websites in our care 10+ Years trading 94% Client retention [IMG: henfield-theatre-company.jpg] Google Reviews Great personal service from Made Simple Media to understand our requirements, and explain every step in the design process for our new website. They are always on hand to give support and guidance, and we now have a professional website that is attractive and easy to manage. Many thanks! Peter, Henfield Theatre Company [IMG: land-solutions-south.jpg] Google Reviews Dave was so patient and understanding when it came to explaining the process and how things work. I highly recommend MSM to anyone who needs that extra help understanding the fundamentals of website building. Matt, Land Solutions (South) Ltd [IMG: independant-jewellery.jpg] Google Reviews I honestly could not of fell on my feet more with made simple media. Everything I asked for has been done, simplifying things i was unsure about and basically made what I had in my head become a reality. A big thing for me is the availability of being able to get in touch when needed to and this was no issue what so ever. I can’t thank you enough Dave Bobby Lord, Independant Jewellery [IMG: cecil-tablet2.jpg] Google Reviews Would highly recommend Dave Reeder at Made Simple Media. From the initial meeting he understood our needs and wants and was able to enhance our ideas, incorporating the new website into our company rebrand. We are delighted with the final result, which has already resulted in new enquiries for our business. And all in a timely fashion and within budget. Steve [IMG: sir-simon-milton-foundation.jpg] Google Reviews I am Chief Executive of a charity. When I took over our website crashed and we lost all our data. We switched hosts to Made Simple Media, took on a brand new CMS and we have never looked back. Dave was fantastic then and remains so. Always approachable, quick to respond and great tools to help you on your way. Matthew Sykes, Sir Simon Milton Foundation
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SUB-PAGE (https://madesimplemedia.co.uk/seo/) SEO Agency UK – Made Simple Media
[H1] SEO Agency Get found on Google with the help of our SEO agency. More traffic, more enquiries and ultimately more sales! Search Engine Optimisation made simple. Tell us about your business, where you want to be and we'll help you drive more traffic and more sales. Get a quote Scroll to content [H2] Why do you need an SEO agency? The internet is an ever-increasingly competitive place with online business more prevalent than ever, and because of this you need to be at the top of page one in the rankings. Google have a huge market share in the search engine space. If you want to sell your products or services online then ranking high on Google's results pages is an essential part of your marketing and sales strategy. According to industry experts Hubspot, 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads! 68% of online experiences begin with a search engine. [Source] [H2] Our SEO Process Following a process is key to delivering results time after time. Here is a brief overview of our process: 01 [H4] Discover Initial exchanges with our team to learn about your targets and goals in mind when it comes to requesting the assistance of an SEO service. The discovery phase is key to gage the essential details before we carry out the next steps. We are keen to hear from you about your website, the service you provide and your target audience. It is also helpful to relay to our team whether you have any previous experience of SEO, either personally or through a prior agency. Read more 02 [H4] Audit & Proposal We perform a site-wide audit on your website and put together a tailored SEO proposal with initial plans included. Once we have confirmed your viability to be the recipient of an SEO service, our team will execute a site-wide audit covering each critical SEO aspect (technical/on-page/off-page) which helps evaluate the current position of your website and where gains can be made. Initial plans and suggestions are included in our tailored proposal so you can get an idea of what you will be receiving in order to transform your organic returns. Read more 03 [H4] Finalised Plan & Onboarding Agree the final components and both sides sign a set agreement for the upcoming retainer. Once a monthly price has been agreed between both parties we will sit down with you and go through our finalised SEO campaign plan. This will contain a rough guide on how we see it panning out across each month/quarter, our methodical strategies to reach these goals and when you can expect to see a substantial transformation in results. We will request access to your website and any other platforms such as a Google My Business listing, Google Search Console. Read more 04 [H4] Consolidate On-page Foundations We create new content pages where required and optimise your existing pages to provide you with the key ingredients for SEO success. All constructs of an SEO campaign will contribute to providing the best chance for your content to thrive on the SERPs. We carry out thorough keyword research to ensure the content on your website is targeting the most lucrative and realistic search terms which will result in an increase in leads and business. Read more 05 [H4] Campaign Momentum - Link Building & Blog Uploads Once the technical and service page content groundwork is completed, we move onto the other central pillars of an SEO campaign to consistently shine a light on your website. We research the best informational content in your niche that not only provides helpful content to users but is favourable in the eyes of the search engines to bring in more relevant traffic and attract links organically. Our team will build links via manual outreach to websites either in the same industry as yours or in your geographical area. Both will help increase your domain and page authority. Read more 06 [H4] Consistent Review of Success You can look forward to and expect a month by month review of the tasks completed and results from Search Console. We like to keep our clients fully in the loop and aware of what their SEO budget is going towards. At the end of every month we will construct a summary review of the individual completed tasks and a deep dive in the results using data from your Google Search Console. We always communicate with you any plans for big changes so you're fully onboard with the direction of travel. Read more [IMG: seo-results-laptop-crop.jpg] [IMG: the-impact-of-web-design-on-seo.jpg] [IMG: seo-google-results.jpg] [H2] How can we Help? Our SEO agency team provides expertise in search engine marketing, covering every aspect of search engine marketing, from technical website changes to copywriting and link building. But, before we take on a new client we make sure we can definitely help you. Whilst every website benefits from an increased quality and quantity of website visitors, we understand that a monthly SEO retainer isn’t necessarily the best fit for every business. Therefore, we offer our SEO agency expertise in three different options: Done For You SEO Standard retainer model, our team of SEO experts deliver the full range of services. SEO is full of pitfalls, but we can remove those frustrations by handling it for you, leaving you to focus on what you do best - running your business! 2. Done With You SEO Perfect for businesses who want to handle some tasks in-house, but still want to leave most of the specialist work to the experts. We are flexible in working with graphic designers, copywriters, developers or any other provider to deliver an SEO package tailored around your requirements. 3. Do It Yourself SEO If your business is wanting to handle your own SEO but would appreciate being pointed in the right direction, our team can provide a very detailed but easy to understand set of instructions in the form of an Audit and Strategy document. We’ll then be on hand to answer any questions you might have along the way. Every discussion starts with an in-depth audit of your current standings and a discussion as to where you want to get to. It’s SEO made simple. Talk to us to get started. Did you know that 92.42% of keywords get ten monthly searches or fewer? This is where our keyword research will get your going in the right direction from the start. Our SEO agency team will research the right keywords to make sure you are going to get huge results! [H2] What can you expect from our SEO agency? You can expect great communication and a transparent service from the start and throughout the length of the campaign. Our clients receive monthly reports showcasing the work we have done and the progress your website is making as it rises up the Google rankings! Here are the simple reasons as to why the Made Simple Media SEO agency team are a great solution for online marketing of your business: More website traffic More brand exposure More enquiries More sales! Of course, it is up to you to convert enquiries to sales, but we are always here for help and advice along the way. Our SEO packages are offered with no contract or tie-in and represent excellent value for money. We strive for long term working relationships with our clients through exceptional work and results rather than contractual obligations. [H2] How is the Budget Spent? There are a lot of factors that affect how your website ranks in Google, meaning where it appears in the search results. Your budget will be spent wisely on the key factors that will bring the most benefit: Working with you to determine your goals and requirements from the SEO work Researching client and competitors existing rankings Technical set up and changes on your website Content research and writing Link building Your monthly reports We don't take short cuts or use "tricks", your monthly budget will be wisely spent on effective search engine marketing methods with lasting results. If you're unsure what budget will work for your desired outcome, simply get in touch for a free, no-obligation chat with a member of our SEO agency team. [IMG: SEO Client] [IMG: SEO Results] [IMG: SEO Results] [H3] Case Study: Horace Fuller As part of our web design services for Horace Fuller, we also incorporated a search engine optimisation package to promote their website. Here are some of the results we achieved over the first 9 months: Local SEO - Local outreach numbers have grown by over 2,500% since the campaign began. They are in the top 3 rankings for popular niche-relevant keywords such as 'garden machinery supplier Horsham' and 'lawnmower servicing Horsham'. Google My Business star rating increased from 3.9 to 4.2. National SEO - Horace Fuller is now ranking for over 600 business related keywords within the UK, a 150% increase. Page 1 in the UK for many keywords including 'Westwood Mowers' 'Weibang lawn mowers' 'Ariens' 'Garden machinery servicing' ‘Garden Machinery repairs’ ‘Garden machinery west sussex’. [H3] Case Study: At Home Estate and Lettings Agency Following the launch of their new website, At Home were keen to explore how they could increase their exposure in their local area. Their team had strong content writing abilities, so they were keen for a ‘Done with you’ SEO strategy. Our team put together the step by step instructions to create carefully curated location specific landing pages to help bump At Home up the Google rankings for a range of different villages that they serve. The result? These location-specific landing pages such as ‘Estate Agent Southwater’ now rank in position one for a very high intent keyword that delivers significant search traffic. Importantly, due to a well-implemented internal linking strategy, the home page also ranks in position two, meaning the client occupies the two top positions, despite very strong opposition from rival agencies. [H3] Case Study: Restaurant Property Whilst the client was happy with their pre-existing website built elsewhere, they contacted our team of digital strategists to help devise a DIY strategy document. Our team took the time to identify the most pertinent keywords, taking into consideration the business objectives, search volume and keyword difficulty. As Restaurant Property were industry leaders in their niche, their wealth of knowledge provided great opportunities for organic backlinks by providing very factual and in-depth blogs providing industry insight. The first blog their team wrote, focusing on the keyword ‘Sui Generis’ , delivered such high quality information that the article is now being used as a referenced source for large websites such as Wikipedia. The end result? The blog is now ranking as a ‘Featured Snippet’ for keyword related searches, helping to improve website traffic by over 25% with relevant visitors. [H3] Case Study: About Mortgages The About Mortgages team were keen to explore the ways they could make the most of the Concrete5 website we had previously built them. Through a 'DIY SEO' plan, their team of content writers have been following a keyword strategy that is starting to pay dividends in terms of organic traffic. As a relatively new site, the keyword strategy had to be realistic to their budget constraints and low authority score. Longtail keyword phrases with high relevancy were chosen as the primary target, helping to inform the content team which service pages and blogs they should be focusing upon. For example, the blog about mortgages in principle is ranking for 38 related, relevant keywords. [H2] Do we propose SEO for everyone? No, before we offer our SEO service to you, we will look at your business and assess whether SEO is right for you by assessing a range of factors such keywords, potential traffic and cost. Only if we see a good return on investment will be give you an SEO proposal. Get in touch [IMG: Discover more about web design] [H2] Discover more... Here are some other pages you may be interested in reading: 5 FREE tools to help with SEO (Search Engine Optimisation) Why is SEO so crucial for every type of online business? 10 ways to build a winning SEO strategy on a shoestring budget YouTube SEO: How to optimise videos for YouTube search [IMG: cyber-essentials.png] [IMG: concretecms-partner.png] [IMG: sussex-chamber-member.png] [IMG: sightsavers.png] 95+ Happy clients 150+ Websites in our care 10+ Years trading 94% Client retention [IMG: the-performance-zone.jpg] Google Reviews Due to business expansion I needed to make some amendments to a existing WordPress website. I asked Made Simple Media for some suggestions on the ideas I had and he was super helpful and came up with some great ideas to make the website perform and navigate better. Him and his team then did a great job in putting the ideas to practice and I was kept informed as the work was underway. Highly recommend Dave and his team! Matthew Naylor, The Performance Zone [IMG: ihc-tablet.jpg] Google Reviews We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout. Jack Dixon, Imperial Health Charity [IMG: workmaster-boots.jpg] Google Reviews Made Simple Media have made a number of websites for us and their work is always of a high standard. They are fast acting when we need help and I would happily recommend Made Simple Media to anyone looking for web development help. Chris, Respirex International [IMG: fusion-tablet.jpg] Google Reviews Having never had the responsibility of creating a new website for the business before, Made Simple Media could not have made it a more easier and pleasurable experience. From the initial meeting to the end product, we could not have been happier. Made Simple Media
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SUB-PAGE · THIN (https://madesimplemedia.co.uk/services/) Services – Made Simple Media
[H1] Services We make digital solutions simple by providing every client with access to the easiest-to-use platform and a website their users love to interact with, leading to increased engagement and sales. Get in touch Scroll to content
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SUB-PAGE (https://madesimplemedia.co.uk/our-work/) Our work – Made Simple Media
[H1] Our work Making it simple for you, and simple for your users. Here are some of the great projects we have built for our clients. Our clients Scroll to content [IMG: phoenix-thumb.jpg] [H2] The Phoenix Stroke Club Based in Horsham, West Sussex, The Phoenix Stroke Club are celebrating over 45 years of restoring confidence and improving communication and mobility for stroke survivors. Web Design & Development ConcreteCMS Hosting Maintenance & Support [IMG: whiteley-village-thumb.JPG] [H2] Whiteley Village The Whiteley Homes Trust has been supporting older people in need for over a century, offering housing to 350 people in their beautiful retirement village. Web Design & Development ConcreteCMS Hosting Maintenance & Support SEO Charity Web Design [IMG: mca-thumb.jpg] [H2] MCA Consulting Engineers MCA are a multi award winning building services design team who use their innovative thinking to create healthier, safer, and more comfortable spaces for future occupants. Web Design & Development ConcreteCMS Hosting Maintenance & Support [IMG: jis-thumb.jpg] [H2] Johnsons Insulation Supplies Established in 1984, Johnsons Insulation Supplies Ltd is a family run business that prides itself in providing a quality service to the building industry and allied trades. Web Design & Development ConcreteCMS Hosting Maintenance & Support SEO ECommerce [IMG: julian-gyll-murray-thumb.jpg] [H2] Julian Gyll-Murray Julian Gyll-Murray is an award-winning writer and novelist who works in multiple genres, from ghostwriting memoirs and true crime to publishing works in fantasy, thriller, horror, literary and… Web Design & Development ConcreteCMS Hosting Maintenance & Support [IMG: monsieur-thumb.jpg] [H2] Monsieur Restaurant, Café, and Bar Based in North London, Monsieur Restaurant, Café, and Bar offers an exciting new culinary experience, seamlessly blending elegance with authentic Persian flavours. Web Design & Development ConcreteCMS Hosting [IMG: infinity-thumb.jpg] [H2] Infinity Solutions Infinity Solutions have over 30 years experience in digital transformation, through programme & project execution. Web Design & Development ConcreteCMS Hosting Maintenance & Support [IMG: cecil-thumb.jpg] [H2] Cecil Macdonald Cecil Macdonald are a leading supplier of branded beers, wines, spirits, and snacking products to the UK Travel Retail market. Web Design & Development ConcreteCMS Hosting [IMG: cpd4u-thumb.jpg] [H2] CPD4U Tony has worked with some of the most prestigious construction, property and construction organisations in the UK, providing surveying and management roles on £ multimillion projects. Web Design & Development ConcreteCMS Hosting [IMG: cordobaq-thumb.jpg] [H2] CordobaQ Cordobaq LTD is a consultancy dedicated to helping aviation companies harness the full capabilities of their software and systems to fuel operational excellence. Web Design & Development ConcreteCMS Hosting [IMG: tbz-thumb.jpg] [H2] The Badminton Zone Would you like to improve your game, extend your learning on and off the court, but don’t have the resources for regular individual coaching? The Badminton Zone is here for you. Web Design & Development ConcreteCMS Hosting Maintenance & Support [IMG: cosmed-thumb.jpg] [H2] CosMed Wellness CosMed Wellness offer a transformative experience where science, skill, and care come together to enhance your well-being. Web Design & Development ConcreteCMS Hosting [IMG: nja-thumb.jpg] [H2] Nigel James Associates NJA are a growing, boutique recruitment consultancy with a combined 40 years experience working within the industry, making them specialists in their field Web Design & Development ConcreteCMS Hosting Recruitment Agency Website [IMG: wakeqa-thumb.jpg] [H2] Wake QA Wake (QA) Ltd aims to be the global leader in increasing Operational Safety for the Aviation Industry, with the sole purpose of making the aviation environment the safest place in which to travel and… Web Design & Development ConcreteCMS Hosting Maintenance & Support [IMG: paws-thumb.jpg] [H2] Paws Grooming Empire The client approached us, desperate to get more business! Their current website was not ranking or converting users to new clients and drastic action was required. Web Design & Development ConcreteCMS Hosting SEO [IMG: rp-thumb.jpg] [H2] Restaurant Property Restaurant Property are the leading specialist in leisure property such as restaurants, bars, pubs and hotels, with global connections throughout the leisure property industry. Web Design & Development ConcreteCMS Hosting Maintenance & Support [IMG: VICKERS045.jpg] [H2] Brooklands Museum We worked closely with Premm Design to deliver a website that not only looks amazing, but is easy to navigate and clearly presents a wealth of content and imagery about the amazing Brooklands Museum. Web Development ConcreteCMS Hosting Maintenance & Support [IMG: angus-thumb.jpg] [H2] Angus Whiteside Up and coming racing driver, Angus Whiteside approached us to design a new website to help promote his personal brand, with future races, news, media galleries and a profile page. Web Design & Development Web Development ConcreteCMS Hosting Maintenance & Support ← Previous1 (current)23Next →
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SUB-PAGE (https://madesimplemedia.co.uk/why-us/) Why Us? – Made Simple Media
Rated 5/5 by UK business owners like you! [H1] Why us? We keep technology simple, with no jargon, great in-house experience and killer support. That's why when we checked, we found we had an incredible 94%+ client retention rate! Meet the team Scroll to content [H2] Our mission We make digital simple. Our purpose is to simplify your frustrations in digital and solve the challenges you face to help make you more money and progressively grow your business. Our mission was devised following an intensive positioning workshop and aims to remind us of what we have achieved so far and what we want to continue to grow and work in the future. This mission gives our company focus and drive and helps deliver great results to our clients. [H2] Our values You’ll find that our focus on overdelivery drives a fantastic level of quality and our mantra and values demonstrate that quality is underpinned by everything we do for you. During our projects our promise to you is this, we will always strive to be; Purposefully Proactive With proven ideas, we are analytical, professional and proactive. Thoughtful before, throughout and during, we strive to exceed targets. Reassuringly Relaxed Whether it’s a new website launch, increasing your current website performance beyond what you thought was previously possible, identifying and fixing those frustrating technical issues that just get in the way of making digital simple or being the calm in the digital storm we’ve got your back. Distinctively Delivered Quality - For us it’s all about making digital simple. Less Haste. More Speed. Focusing on simple and better ways of delivering uncomplicated digital solutions for you. Overdeliver on quality and we find the rest takes care of itself. Exceeding targets is our expectation, not the nice to have. Habitually Happy Remember that time you last felt happy? It’s the number one emotion we strive to create in our clients. Not just a state of mind. It’s the state we promise to leave you in as we hand over your completed web or digital project. The secret sauce to this? Giving you more than we take. Delivering you great value. Making you happy and actually being great to work with along the way. [H2] Methodology At Made Simple Media we plan, we design, and we build your next stand out website keeping simplicity at the core of everything we do. Our focus is creating a cutting edge website experience, beautifully designed and built, and easier to manage than anything you've worked with before. Making it simple for you, and simple for your users. Plan it Right, Design it Right, Build it Right. Get in touch to see how we will make digital simple for you. [H2] Experience We established Made Simple Media Ltd in 2015, but our experience goes back way longer than that. What we have learned with experience is that client's don't just want beautiful designs and impressive technology, they want great customer service knowing they can phone up and just talk too. You want good old fashioned Communication, not an agency who runs when the phone rings. You want a reliable extension to your team. Our technical knowledge and customer service experience is a formidable combination. [H2] Giving back We are so fortunate in the UK to have so much, especially great healthcare. We take it for granted but so many countries don't have a high level of healthcare and this leads to curable diseases and illnesses being a huge problem for them. As creatives, we can't imagine not having our eyesight and being able to work on great things. This is why we chose to support Sightsavers in their mission to prevent avoidable blindness throughout the world. Read more about their amazing mission in this blog post. Please choose... Our mission Our values Methodology Experience Giving back [H2] Leadership Team We have an amazing team of hard-working, dedicated and enthusiastic people who live technology and strive to keep our clients happy. Our core Leadership Team will ensure your project is delivered to the highest standard, delivering results for you, your users and your organisation. [IMG: dave-26-05-22@2x.jpg] Dave Managing Director David is founder and Managing Director of Made Simple Media Ltd. He has over fourteen years experience in web design and development and has over seven years experience in project and team management. Before starting Made Simple Media David worked for various other agencies, his last role was as Creative Director for an Automotive Website specialist company. [IMG: emma@2x.jpg] Emma Director Emma helps with the day-to-day running of the company and business development. Emma brings valuable managerial experience and a range of skills including customer service, sales and staff management. Emma is extremely practical and has an invaluable way of seeing things clearly and helping run the business with Dave. [IMG: sam@2x.jpg] Sam Marketing Manager Sam’s route into Digital Marketing began at UCL researching the Kremlin’s use of Social Media to manipulate Foreign Affairs, including the 2016 US Presidential Election. Sam took this intricate understanding of targeting, retargeting, influencing and converting to the business world instead. [IMG: ollie@2x.jpg] Ollie SEO Consultant Following on from a Sports Science Data Analysis role at Birmingham City FC, Ollie joined us as specialist in Search Engine Optimisation, helping businesses to increase their organic traffic through ranking higher on search engines. Ollie works closely with the creative team, strategists and web developers to craft and implement content-based digital strategies. [IMG: alex@2x.jpg] Alex Senior Web Developer Alex is an incredibly talented developer with over 10 years experience. Alex has previously worked in various programming languages and technologies like Java Servlets & JSP, .NET, Delphi, CBuilder, Cold Fusion, MS Access, Posgre SQL, Joomla CMS etc. and has even developed his own CMS a long time ago when WordPress and the other big CMS's were just starting! [IMG: karthik.jpg] Karthik Senior Web Developer Karthik has 9 years experience working with Concrete CMS and adds hugely valuable input into daily projects at Made Simple Media. He never rests until he has found the solution to a problem and is always determined to deliver amazing functionality to our clients. [IMG: jodie2@2x.jpg] Jodie Copywriter Jodie is a copywriter, who weaves words to help businesses get more brand awareness. By educating your audience on what you do, you will build better relationships with your target audience. creating captivating content that attracts your ideal customers/clients to your website. As a result, your traffic grows steadily, and more opportunities arise. Contact us [IMG: msm-sign.jpg] [IMG: mca-mobiles.jpg] [IMG: desktop-and-laptop-screens-with-websites.jpg] [H2] Our Story Made Simple Media was born in 2015 when David decided to leave his job as a Creative Director for a Web Agency and start up on his own. It was the same year he and Emma were expecting their first child, Jack. The pressure was on, Emma was giving up her job to become a full-time mum. In that first year David managed to make more money than he did in his job and a successful business (as well as baby Jack) was born! We grew our client base before Covid hit, and ended up with a strong, resilient business that saw us through that tough time. But what was seen as a necessity, became a passion. It was frustrating to see how many agencies overcharge and under-deliver for their clients. That was never going to be the story for Made Simple Media, every client must receive excellent value and great results! Years later, we continue to create amazing solutions that deliver excellent value and results and build lasting, successful relationships with our clients. [IMG: FAMILY.jpg] [IMG: cyber-essentials.png] [IMG: concretecms-partner.png] [IMG: sussex-chamber-member.png] [IMG: sightsavers.png] 95+ Happy clients 150+ Websites in our care 10+ Years trading 94% Client retention [IMG: st-andrews-n16.jpg] Google Reviews We are delighted with the website that Made Simple Media created for St Andrew's Church, N16. They really understood our vision for the project and turned it into reality, whilst suggesting additional ideas throughout. The whole project was seamless and enjoyable. Stuart Smith, The Smithy Creative [IMG: workmaster-boots.jpg] Google Reviews Made Simple Media have made a number of websites for us and their work is always of a high standard. They are fast acting when we need help and I would happily recommend Made Simple Media to anyone looking for web development help. Chris, Respirex International [IMG: park-avenue.jpg] Google Reviews We started working with David at Made Simple Media when we needed alterations and pages added to our website. He has advised us well on what we might like to add, has always been a pleasure to deal with, is reliable, and responds quickly. I would highly recommend working with David and MSM! Ella, Park Avenue Recruitment [IMG: the-performance-zone.jpg] Google Reviews Due to business expansion I needed to make some amendments to a existing WordPress website. I asked Made Simple Media for some suggestions on the ideas I had and he was super helpful and came up with some great ideas to make the website perform and navigate better. Him and his team then did a great job in putting the ideas to practice and I was kept informed as the work was underway. Highly recommend Dave and his team! Matthew Naylor, The Performance Zone [IMG: cecil-tablet2.jpg] Google Reviews Would highly recommend Dave Reeder at Made Simple Media. From the initial meeting he understood our needs and wants and was able to enhance our ideas, incorporating the new website into our company rebrand. We are delighted with the final result, which has already resulted in new enquiries for our business. And all in a timely fashion and within budget. Steve
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
174Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 34 | 1 |
| /web-design-services/ | 45 | 1 |
| /seo/ | 46 | 1 |
| /services/ | 4 | 1 |
| /our-work/ | 5 | 1 |
| /why-us/ | 40 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"availableLanguage": "https://en.wikipedia.org/wiki/List_of_dialects_of_the_English_language",
"telephone": "+441403907890",
"contactType": "customer support",
"@id": "https://www.madesimplemedia.co.uk/contact-us"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"description": "Made Simple Media is a web design company based in Horsham. We service clients based in Horsham, West Sussex and the surrounding areas.",
"priceRange": "1000-80000",
"url": "https://www.madesimplemedia.co.uk/",
"currenciesAccepted": "GB",
"hasMap": "https://maps.google.com/?cid=15315418584239186129",
"logo": "https://www.madesimplemedia.co.uk/application/themes/website_by_madesimplemedia/images/madesimplemedia-bk.svg",
"serviceArea": {
"@type": "GeoCircle",
"name": "Made Simple Media service area",
"geoMidpoint": {
"@type": "GeoCoordinates",
"postalCode": "RH13 9XJ",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"geoRadius": "75000",
"description": "Made Simple Media proudly serves the South East of England and London"
},
"sameAs": [
"https://www.facebook.com/madesimplemedia/",
"https://www.facebook.com/madesimplemedia/"
],
"@id": "https://www.madesimplemedia.co.uk/"
}
]
/services/
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"name": "Made Simple Media",
"openingHours": "Mo 0900-1730 Tu 0900-1730 We 0900-1730 Th 0900-1730 Fr 0900-1730",
"additionalProperty": "https://en.wikipedia.org/wiki/Web_design",
"additionalType": "http://productontology.org/id/Web_design",
"areaServed": {
"@type": "GeoCircle",
"name": "Made Simple Media service area",
"geoMidpoint": {
"@type": "GeoCoordinates",
"postalCode": "RH13 9XJ",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"geoRadius": "75000",
"description": "Made Simple Media proudly serves the South East of England and London"
},
"email": "info@madesimplemedia.co.uk",
"address": {
"@type": "PostalAddress",
"postalCode": "RH13 9XJ",
"addressRegion": "England",
"addressCountry": "GB",
"streetAddress": "52 York Close",
"addressLocality": "Southwater"
},
"paymentAccepted": "BACS, Cash, Debit Card, Paypal Credit Card",
"telephone": "+441403907890",
"image": {
"@type": "ImageObject",
"name": "Made Simple Media image",
"url": "https://www.madesimplemedia.co.uk/application/files/1315/3683/0677/web-design.jpg"
},
"ContactPoint": {
"@type": "ContactPoint",
"name": "Made Simple Media inquiry",
"availableLanguage": "https://en.wikipedia.org/wiki/List_of_dialects_of_the_English_language",
"telephone": "+441403907890",
"contactType": "customer support",
"@id": "https://www.madesimplemedia.co.uk/contact-us"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"description": "Made Simple Media is a web design company based in Horsham. We service clients based in Horsham, West Sussex and the surrounding areas.",
"priceRange": "1000-80000",
"url": "https://www.madesimplemedia.co.uk/",
"currenciesAccepted": "GB",
"hasMap": "https://maps.google.com/?cid=15315418584239186129",
"logo": "https://www.madesimplemedia.co.uk/application/themes/website_by_madesimplemedia/images/madesimplemedia-bk.svg",
"serviceArea": {
"@type": "GeoCircle",
"name": "Made Simple Media service area",
"geoMidpoint": {
"@type": "GeoCoordinates",
"postalCode": "RH13 9XJ",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"geoRadius": "75000",
"description": "Made Simple Media proudly serves the South East of England and London"
},
"sameAs": [
"https://www.facebook.com/madesimplemedia/",
"https://www.facebook.com/madesimplemedia/"
],
"@id": "https://www.madesimplemedia.co.uk/"
}
/our-work/
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"name": "Made Simple Media",
"openingHours": "Mo 0900-1730 Tu 0900-1730 We 0900-1730 Th 0900-1730 Fr 0900-1730",
"additionalProperty": "https://en.wikipedia.org/wiki/Web_design",
"additionalType": "http://productontology.org/id/Web_design",
"areaServed": {
"@type": "GeoCircle",
"name": "Made Simple Media service area",
"geoMidpoint": {
"@type": "GeoCoordinates",
"postalCode": "RH13 9XJ",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"geoRadius": "75000",
"description": "Made Simple Media proudly serves the South East of England and London"
},
"email": "info@madesimplemedia.co.uk",
"address": {
"@type": "PostalAddress",
"postalCode": "RH13 9XJ",
"addressRegion": "England",
"addressCountry": "GB",
"streetAddress": "52 York Close",
"addressLocality": "Southwater"
},
"paymentAccepted": "BACS, Cash, Debit Card, Paypal Credit Card",
"telephone": "+441403907890",
"image": {
"@type": "ImageObject",
"name": "Made Simple Media image",
"url": "https://www.madesimplemedia.co.uk/application/files/1315/3683/0677/web-design.jpg"
},
"ContactPoint": {
"@type": "ContactPoint",
"name": "Made Simple Media inquiry",
"availableLanguage": "https://en.wikipedia.org/wiki/List_of_dialects_of_the_English_language",
"telephone": "+441403907890",
"contactType": "customer support",
"@id": "https://www.madesimplemedia.co.uk/contact-us"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"description": "Made Simple Media is a web design company based in Horsham. We service clients based in Horsham, West Sussex and the surrounding areas.",
"priceRange": "1000-80000",
"url": "https://www.madesimplemedia.co.uk/",
"currenciesAccepted": "GB",
"hasMap": "https://maps.google.com/?cid=15315418584239186129",
"logo": "https://www.madesimplemedia.co.uk/application/themes/website_by_madesimplemedia/images/madesimplemedia-bk.svg",
"serviceArea": {
"@type": "GeoCircle",
"name": "Made Simple Media service area",
"geoMidpoint": {
"@type": "GeoCoordinates",
"postalCode": "RH13 9XJ",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"geoRadius": "75000",
"description": "Made Simple Media proudly serves the South East of England and London"
},
"sameAs": [
"https://www.facebook.com/madesimplemedia/",
"https://www.facebook.com/madesimplemedia/"
],
"@id": "https://www.madesimplemedia.co.uk/"
}
/why-us/
[
{
"@context": "http://schema.org",
"@type": "Product",
"name": "Web Design Services",
"brand": "Made Simple Media",
"description": "Web design, development and marketing services",
"image": [
"https://www.madesimplemedia.co.uk/application/themes/website_by_madesimplemedia/images/madesimplemedia.png"
],
"sku": "001",
"mpn": "925872",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "36"
}
},
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"name": "Made Simple Media",
"openingHours": "Mo 0900-1730 Tu 0900-1730 We 0900-1730 Th 0900-1730 Fr 0900-1730",
"additionalProperty": "https://en.wikipedia.org/wiki/Web_design",
"additionalType": "http://productontology.org/id/Web_design",
"areaServed": {
"@type": "GeoCircle",
"name": "Made Simple Media service area",
"geoMidpoint": {
"@type": "GeoCoordinates",
"postalCode": "RH13 9XJ",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"geoRadius": "75000",
"description": "Made Simple Media proudly serves the South East of England and London"
},
"email": "info@madesimplemedia.co.uk",
"address": {
"@type": "PostalAddress",
"postalCode": "RH13 9XJ",
"addressRegion": "England",
"addressCountry": "GB",
"streetAddress": "52 York Close",
"addressLocality": "Southwater"
},
"paymentAccepted": "BACS, Cash, Debit Card, Paypal Credit Card",
"telephone": "+441403907890",
"image": {
"@type": "ImageObject",
"name": "Made Simple Media image",
"url": "https://www.madesimplemedia.co.uk/application/files/1315/3683/0677/web-design.jpg"
},
"ContactPoint": {
"@type": "ContactPoint",
"name": "Made Simple Media inquiry",
"availableLanguage": "https://en.wikipedia.org/wiki/List_of_dialects_of_the_English_language",
"telephone": "+441403907890",
"contactType": "customer support",
"@id": "https://www.madesimplemedia.co.uk/contact-us"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"description": "Made Simple Media is a web design company based in Horsham. We service clients based in Horsham, West Sussex and the surrounding areas.",
"priceRange": "1000-80000",
"url": "https://www.madesimplemedia.co.uk/",
"currenciesAccepted": "GB",
"hasMap": "https://maps.google.com/?cid=15315418584239186129",
"logo": "https://www.madesimplemedia.co.uk/application/themes/website_by_madesimplemedia/images/madesimplemedia-bk.svg",
"serviceArea": {
"@type": "GeoCircle",
"name": "Made Simple Media service area",
"geoMidpoint": {
"@type": "GeoCoordinates",
"postalCode": "RH13 9XJ",
"latitude": "51.0242078",
"longitude": "-0.3463282",
"description": "Our office location can be found here.",
"name": "Made Simple Media geo location"
},
"geoRadius": "75000",
"description": "Made Simple Media proudly serves the South East of England and London"
},
"sameAs": [
"https://www.facebook.com/madesimplemedia/",
"https://www.facebook.com/madesimplemedia/"
],
"@id": "https://www.madesimplemedia.co.uk/"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Marketing, SEO & Advertising Agencies
44.6 Avg BS
Based on 1741 businesses audited.
BS Detector
Marketing, SEO & Advertising Agencies BS: Made Simple Media (www.madesimplemedia.co.uk)
https://www.madesimplemedia.co.uk
📍 Industry: Marketing, SEO & Advertising Agencies
25
BS / 100
Made Simple Media is a rare example of a marketing agency that actually uses its own website to demonstrate technical competence rather than just selling air. The BS score is low because they name names, cite specific dates, and commit to a non-standard CMS niche. It is a high-substance, locally-focused service provider.
Info Density
Power-words vs. Substance ratio.
12
40% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint
Detection of industry clichés/templates.
6
40% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
Integrate Person schema for the leadership team to link named experts to LinkedIn profiles or professional footprints. Consolidate the ‘digital simple’ messaging to reduce the concept repetition penalty. Replace generic H2 headings like ‘Websites designed to be better’ with more specific, metric-oriented headings. Add outbound links to the third-party review platforms (Clutch or Google Maps) to increase the proof_links_count.
The company perfectly fits the Marketing, SEO & Advertising Agencies category. The content is heavily focused on the technical delivery of web design and search engine optimization, specifically emphasizing Concrete CMS and WordPress platforms for local businesses and charities.
“The score is primarily driven by Information Density (12) due to high repetition of the core tagline. Trust and Proof (4) and Commodity Fingerprint (6) scores are low because the site provides named clients and specific technical niche expertise (Concrete CMS) that most generic agencies lack.”
Verified Analysis Date: May 21, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Made Simple Media, captured on May 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Made Simple Media: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.madesimplemedia.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.