Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims:
we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags:
guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns:
homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations:
named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…
SiteCrafting
(https://www.sitecrafting.com) 📸 Data Snapshot: May 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Tacoma Website Design & Digital Marketing | SiteCrafting (https://www.sitecrafting.com)
Title
Tacoma Website Design & Digital Marketing | SiteCrafting
Meta
SiteCrafting is a full-service digital agency located in Tacoma, WA. We specialize in website design and development, branding, digital marketing and research.
H1 A Full-Service Web Design Agency
Creating impact through
research
strategy
development
design
UX
content
branding
SEO
marketing
research, strategy, development, design, UX, content, branding, SEO, and marketing
H2 Everything you need to know to make the web better for all
H2 We help make the world a better place by building relationships and engineering web solutions.
H2 Articles
H2 Our Partners
H2 Want to do work that helps our clients, communities and teams succeed?
H2 Let's make something that matters.
H3 Research
H3 Development
H3 Creative
H3 Strategy
H3 Washington State Fair Event Center
H3 The Puyallup Tribe of Indians
H3 Vancouver Clinic
H3 Darigold
H3 Alaska Seafood Marketing Institute
H3 When to Let the Robots Into the Room
H3 The “Fine” vs. The Feeling: Why Your Brand Needs a Soul (and a Human)
H3 Community is What You Make It
H3 Keep on Exploring
H4 Turning Clicks into Memories: A Website Built for Eventgoers
H4 Connecting a Sovereign Nation with Responsive, Intuitive Website Design
H4 Transforming a Healthcare Website to Match Its Bold Vision
H4 New Web Presence Plus SEO Helps Darigold Be Udderly Amazing
H4 Sharing the Story of Alaska Seafood From Catch to Code to Consumers
H4 Culture
H4 Services
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Our Work | Tacoma Web Design Agency | SiteCrafting (https://sitecrafting.com/work/)
Title
Our Work | Tacoma Web Design Agency | SiteCrafting
Meta
From enterprise solutions to nonprofit websites, we are proud to partner with organizations to power the websites that power communities. Take a behind-the-scenes look at some of our projects.
H1 From enterprise solutions to nonprofit websites, we are proud to partner with organizations to power the websites that power communities.
H2 We value our partnerships.
H2 Let's make something that matters.
H3 Mary Bridge Children's Hospital & Health Network
H3 City of Tacoma
H3 The Institute for Functional Medicine
H3 Museum of History and Industry
H3 Washington State Fair Event Center
H3 Vancouver Clinic
H3 The Puyallup Tribe of Indians
H3 Lumicor
H3 Mission Fed
H3 MultiCare
H3 Keep On Exploring
H4 User-Centered Design Connects Patients with Family-Centered Care
H4 A New Website for the City of Destiny
H4 Developing a Website to Scale for a Global Audience
H4 Bridging Seattle’s History with Digital Evolution
H4 Turning Clicks into Memories: A Website Built for Eventgoers
H4 Transforming a Healthcare Website to Match Its Bold Vision
H4 Connecting a Sovereign Nation with Responsive, Intuitive Website Design
H4 Aligning with Brand and Improving User Experience
H4 Personalizing a Digital Experience for Credit Union Members and Community
H4 Supporting the Needs of Growing Health System
H4 Blog
H4 Services
NAV_HEADER_HEADING_REPEATED_FOOTER Contact Us | SiteCrafting (https://sitecrafting.com/contact/)
Title
Contact Us | SiteCrafting
Meta
Contact SiteCrafting at hello@sitecrafting.com or call us at 253-272-2248 to get in touch about a new web project.
H1 Do you have a project, idea or product? We would love to help.
H2 Say Hello
H2 Visit
H2 Social
H2 Current Clients
H2 Connect with Us
H2 Let's make something that matters.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Articles | Website Development, SEO, Marketing | SiteCrafting (https://sitecrafting.com/articles/)
Title
Articles | Website Development, SEO, Marketing | SiteCrafting
Meta
SiteCrafting's insights and expertise on web development, design, research, marketing, strategy, and more.
H1 Insights, ideas and resources from our developers, marketers, researchers and designers.
H2 When to Let the Robots Into the Room
H2 Let's make something that matters.
H3 Angie Carson
H3 The “Fine” vs. The Feeling: Why Your Brand Needs a Soul (and a Human)
H3 Community is What You Make It
H3 Mariners and Marketing: A Case Study in Sustainable Strategy
H3 Too Good to Be True: Portable Documents
H3 What Does Branding Have To Do with Internal Communications?
H3 Community 101: A Case Study in Financial Institutions
H3 Puyallup Tribal Health Authority’s Website Redesign
H3 Optimizing for AI: A Marketer’s Strategy for AEO and GEO
H3 It’s Always More Than a Website
H3 Three Things We’re Thinking About in 2026
H3 Tacoma’s Most Magical Holiday Events
H3 Kitsap Bank and SiteCrafting: A Longstanding Partnership Supporting Community and Digital Growth
H3 Creating a Connected Government Experience
H3 Your Website is Not a Utility
H3 Keeping AI Human-Centered
H3 Why Website Accessibility Is an Extension of Your Brand
H3 DOJ Issues Final ADA Title II Rule: What Local and State Government Agencies Need to Know
H3 A Masterclass in Branding, Marketing and Engagement from the Savannah Bananas
H4 Director of Strategy
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Services | SiteCrafting (https://sitecrafting.com/services/)
Title
Services | SiteCrafting
H1 We partner with organizations and leaders to drive outcomes, build connections and empower teams.
H2 Let's make something that matters.
H3 More to See
H4 Research
H4 Strategy
H4 Creative
H4 Development
H4 Support
H4 Our customer support team, flexible plans and ongoing evaluation ensure every digital experience evolves and remains relevant.
H4 View Our Work
H4 Visit the Blog
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER About Our Company & Team | Tacoma Web Design | SiteCrafting (https://sitecrafting.com/about/)
Title
About Our Company & Team | Tacoma Web Design | SiteCrafting
Meta
We are problem solvers. Our team of developers, designers and strategists are dedicated to getting S#!* done to create unique and innovative web solutions.
H1 We are connected by a shared purpose for helping people succeed and making the web better for everyone.
H2 How We Work
H2 Our Team
H2 Do work that solves problems and makes a difference.
H2 Let's make something that matters.
H3 Build Trust
H3 Dedication
H3 Teamwork
H3 Research
H3 Get $#!* Done
H3 Stay Curious
H3 Web Developer
H3 Senior Developer
H3 Web Production Manager
H3 Director of Strategy
H3 President and Founder
H3 Principal Project Manager
H3 Marketing Specialist
H3 Director of Research
H3 Principal Project Manager
H3 Senior Developer
H3 Office Dog
H3 Design Director
H3 Director, Brand and Marketing
H3 Principal Project Manager
H3 Web Production Manager
H3 User Experience Architect
H3 Operations Specialist
H3 Senior Front-End Developer
H3 Director of Customer Success
H3 Quality Assurance
H3 VP Operations
H3 Vice President
H3 Manager of Content Strategy
H3 Software Architect
H3 Front-End Development Manager
H3 Senior Developer
H3 Development Manager
H3 Development Manager
H3 Senior Developer
H3 Marketing & Content Strategy Coordinator
H3 Keep On Exploring
H4 Albert Zaballero
H4 Alexander Merk
H4 Andrzej Koziol
H4 Angie Carson
H4 Brian Forth
H4 Carrie Barker
H4 Charlotte Forth
H4 Chuck Johnston
H4 Crissy Pagulayan
H4 Daniel Knoben
H4 Frankie
H4 Glen Weiman
H4 Jen Rittenhouse
H4 Jenny Carr
H4 Ken Foubert
H4 Kramer Canfield
H4 Kyndall Hoff
H4 Leah Ruisenor
H4 Mark Neidlinger
H4 Matt Schnepf
H4 Megan Boly
H4 Mike Ash
H4 Natalie Waring
H4 Phil Price
H4 Reena Hensley
H4 Ryan Hendrickson
H4 Scott Dunham
H4 Sean Dean
H4 Steve Bentley
H4 Tiffany Guarnes
H4 Work
H4 Services
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.sitecrafting.com) Tacoma Website Design & Digital Marketing | SiteCrafting
[H1] A Full-Service Web Design Agency Creating impact through research strategy development design UX content branding SEO marketing research, strategy, development, design, UX, content, branding, SEO, and marketing View Our Work [IMG: SiteCrafting] Designing for Inclusion [H2] Everything you need to know to make the web better for all Learn More We believe websites have the power to grow communities, support businesses, launch movements and connect people. What can we build for you? [H3] Research [H3] Development [H3] Creative [H3] Strategy Our Work [H2] We help make the world a better place by building relationships and engineering web solutions. Who We Work With [IMG: Young girl with curly hair laughing while riding a carousel] [H3] Washington State Fair Event Center [H4] Turning Clicks into Memories: A Website Built for Eventgoers Read Washington State Fair Event Center Case Study [IMG: Puyallup Tribe of Indians Logo] [H3] The Puyallup Tribe of Indians [H4] Connecting a Sovereign Nation with Responsive, Intuitive Website Design Read The Puyallup Tribe of Indians Case Study [IMG: The Vancouver Clinic building on at dusk] [H3] Vancouver Clinic [H4] Transforming a Healthcare Website to Match Its Bold Vision Read Vancouver Clinic Case Study [IMG: Darigold worker holding reigns to a black and white cow in a field with mountains in the background.] [H3] Darigold [H4] New Web Presence Plus SEO Helps Darigold Be Udderly Amazing Read Darigold Case Study [IMG: Man on boat holding very large crab in each hand on a sunny day.] [H3] Alaska Seafood Marketing Institute [H4] Sharing the Story of Alaska Seafood From Catch to Code to Consumers Read Alaska Seafood Marketing Institute Case Study [H2] Articles [IMG: C-3PO from Star Wars] [H3] When to Let the Robots Into the Room May 13, 2026 Development, Strategy Read When to Let the Robots Into the Room [H3] The “Fine” vs. The Feeling: Why Your Brand Needs a Soul (and a Human) April 22, 2026 Brand Read The “Fine” vs. The Feeling: Why Your Brand Needs a Soul (and a Human) [IMG: New York city skyline at sunset] [H3] Community is What You Make It April 15, 2026 Community Read Community is What You Make It View All Articles [H2] Our Partners [IMG: The Association of Washington Business logo.] [IMG: Darigold logo] [IMG: Parks Tacoma Logo] [IMG: Mission Fed Credit Union] [IMG: Kois Center logo] [IMG: MultiCare logo] [IMG: Alaska Seafood Logo] [IMG: Tacoma Public Utilities logo] [IMG: The Washington State Historical Society logo.] [IMG: Mohai Logo] [IMG: Washington State Fair Events Center Logo] [IMG: Puyallup Tribe of Indians Logo] [IMG: Employees brainstorming in a conference room.] Join the Team [H2] Want to do work that helps our clients, communities and teams succeed? Job Opportunities [H3] Keep on Exploring [H4] Culture What Connects Us [H4] Services What We Do
3136 chars
SUB-PAGE (https://sitecrafting.com/work/) Our Work | Tacoma Web Design Agency | SiteCrafting
Our Work [H1] From enterprise solutions to nonprofit websites, we are proud to partner with organizations to power the websites that power communities. Filter By Service [IMG: Mary Bridge Children] [H3] Mary Bridge Children's Hospital & Health Network [H4] User-Centered Design Connects Patients with Family-Centered Care Read Mary Bridge Children's Hospital & Health Network Case Study [IMG: Birdseye view of downtown Tacoma] [H3] City of Tacoma [H4] A New Website for the City of Destiny Read City of Tacoma Case Study [IMG: The Institute for Functional Medicine logo] [H3] The Institute for Functional Medicine [H4] Developing a Website to Scale for a Global Audience Read The Institute for Functional Medicine Case Study [IMG: MOHAI website] [H3] Museum of History and Industry [H4] Bridging Seattle’s History with Digital Evolution Read Museum of History and Industry Case Study [IMG: Young girl with curly hair laughing while riding a carousel] [H3] Washington State Fair Event Center [H4] Turning Clicks into Memories: A Website Built for Eventgoers Read Washington State Fair Event Center Case Study [IMG: The Vancouver Clinic building on at dusk] [H3] Vancouver Clinic [H4] Transforming a Healthcare Website to Match Its Bold Vision Read Vancouver Clinic Case Study [IMG: Puyallup Tribe of Indians Logo] [H3] The Puyallup Tribe of Indians [H4] Connecting a Sovereign Nation with Responsive, Intuitive Website Design Read The Puyallup Tribe of Indians Case Study [IMG: Lumicor website screenshots in desktop and phone view.] [H3] Lumicor [H4] Aligning with Brand and Improving User Experience Read Lumicor Case Study [IMG: Mission Fed logo] [H3] Mission Fed [H4] Personalizing a Digital Experience for Credit Union Members and Community Read Mission Fed Case Study [IMG: MultiCare website screenshots in desktop and phone view] [H3] MultiCare [H4] Supporting the Needs of Growing Health System Read MultiCare Case Study [H2] We value our partnerships. [IMG: The Association of Washington Business logo.] [IMG: Darigold logo] [IMG: Parks Tacoma Logo] [IMG: Mission Fed Credit Union] [IMG: Kois Center logo] [IMG: MultiCare logo] [IMG: Alaska Seafood Logo] [IMG: Tacoma Public Utilities logo] [IMG: The Washington State Historical Society logo.] [IMG: Mohai Logo] [IMG: Washington State Fair Events Center Logo] [IMG: Puyallup Tribe of Indians Logo] [H3] Keep On Exploring [H4] Blog What We Know [H4] Services What We Do
2577 chars
SUB-PAGE · THIN (https://sitecrafting.com/contact/) Contact Us | SiteCrafting
Contact [H1] Do you have a project, idea or product? We would love to help. [H2] Say Hello hello@sitecrafting.com 253-272-2248 [H2] Visit 2716 A Street Tacoma, WA 98402 [H2] Social [H2] Current Clients Client Portal Accounting [H2] Connect with Us
283 chars
SUB-PAGE (https://sitecrafting.com/articles/) Articles | Website Development, SEO, Marketing | SiteCrafting
Our Blog [H1] Insights, ideas and resources from our developers, marketers, researchers and designers. [IMG: C-3PO from Star Wars] 05.12.26 Development, Strategy [H2] When to Let the Robots Into the Room [IMG: Angie Carson] [H3] Angie Carson [H4] Director of Strategy More articles by Angie Carson [H3] The “Fine” vs. The Feeling: Why Your Brand Needs a Soul (and a Human) April 22, 2026 Brand Read The “Fine” vs. The Feeling: Why Your Brand Needs a Soul (and a Human) [IMG: New York city skyline at sunset] [H3] Community is What You Make It April 15, 2026 Community Read Community is What You Make It [IMG: View of the baseball diamond at T-Mobile park] [H3] Mariners and Marketing: A Case Study in Sustainable Strategy March 23, 2026 Marketing, Strategy Read Mariners and Marketing: A Case Study in Sustainable Strategy [IMG: PDF file icon on a purple background] [H3] Too Good to Be True: Portable Documents March 11, 2026 Accessibility Read Too Good to Be True: Portable Documents [IMG: Hand holding a megaphone on a pink background] [H3] What Does Branding Have To Do with Internal Communications? February 18, 2026 Brand, Marketing Read What Does Branding Have To Do with Internal Communications? [IMG: Icon of two hands holding a coin] [H3] Community 101: A Case Study in Financial Institutions February 10, 2026 Strategy Read Community 101: A Case Study in Financial Institutions [IMG: Laptop displaying the Puyallup Tribal Health Authority website] [H3] Puyallup Tribal Health Authority’s Website Redesign February 3, 2026 Strategy Read Puyallup Tribal Health Authority’s Website Redesign [IMG: Abstract representation of modern AI search technology, featuring a glowing, futuristic search interface.] [H3] Optimizing for AI: A Marketer’s Strategy for AEO and GEO January 20, 2026 Brand, SEO Read Optimizing for AI: A Marketer’s Strategy for AEO and GEO [H3] It’s Always More Than a Website January 12, 2026 Strategy Read It’s Always More Than a Website [IMG: Stylized icon of a person with a glowing lightbulb above their shoulder, symbolizing a new idea.] [H3] Three Things We’re Thinking About in 2026 January 6, 2026 Community, Strategy Read Three Things We’re Thinking About in 2026 [IMG: Large decorated Christmas tree outside of Tacoma] [H3] Tacoma’s Most Magical Holiday Events December 4, 2025 Community Read Tacoma’s Most Magical Holiday Events [IMG: Photo of Kitsap Banks Tacoma Branch] [H3] Kitsap Bank and SiteCrafting: A Longstanding Partnership Supporting Community and Digital Growth November 25, 2025 Community, Culture Read Kitsap Bank and SiteCrafting: A Longstanding Partnership Supporting Community and Digital Growth [H3] Creating a Connected Government Experience November 19, 2025 UX Read Creating a Connected Government Experience [IMG: SiteCrafting employee Jen Rittenhouse holding a phone to her ear with her feet propped up on desk.] [H3] Your Website is Not a Utility November 19, 2025 Strategy Read Your Website is Not a Utility [IMG: Two SiteCrafting employees reviewing a user experience goal setting workshop presentation] [H3] Keeping AI Human-Centered November 12, 2025 UX Read Keeping AI Human-Centered [IMG: person holding phone with digital icons levitating out of it] [H3] Why Website Accessibility Is an Extension of Your Brand October 21, 2025 Accessibility, Brand Read Why Website Accessibility Is an Extension of Your Brand [IMG: Icon of person on computer page with question marks around them.] [H3] DOJ Issues Final ADA Title II Rule: What Local and State Government Agencies Need to Know October 15, 2025 Accessibility, UX Read DOJ Issues Final ADA Title II Rule: What Local and State Government Agencies Need to Know [IMG: SiteCrafting employee and her family smiling at the ballpark during a Savannah Bananas baseball game] [H3] A Masterclass in Branding, Marketing and Engagement from the Savannah Bananas October 8, 2025 Brand, Marketing Read A Masterclass in Branding, Marketing and Engagement from the Savannah Bananas
4228 chars
SUB-PAGE (https://sitecrafting.com/services/) Services | SiteCrafting
Services [H1] We partner with organizations and leaders to drive outcomes, build connections and empower teams. [H4] Research We take a human-centered, data-informed approach that is fueled by your objectives. User Experience User Testing Accessibility Testing User Research [H4] Strategy We distill the big picture into ideas and action that achieve your goals on your website — and in real life. Consulting Content Strategy Marketing Communications [H4] Creative We find the intersection of your ethos and what matters to your stakeholders to bring ideas to life with influence and impact. Branding Web Design Campaigns Graphic Design [H4] Development We customize solutions and build digital experiences people want to engage with. Front-End Development Web Development API Integration Technical Architecture [H4] Support [H4] Our customer support team, flexible plans and ongoing evaluation ensure every digital experience evolves and remains relevant. Managed Hosting 24/7 Support Project Management Reporting The team at SiteCrafting is a dream. They are always such a pleasure to work with. I can’t say enough about their quality of work or their professional demeanor. Tafline Laylin Darigold [H3] More to See [H4] View Our Work Case Studies [H4] Visit the Blog Latest Articles
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SUB-PAGE (https://sitecrafting.com/about/) About Our Company & Team | Tacoma Web Design | SiteCrafting
Who We Are [H1] We are connected by a shared purpose for helping people succeed and making the web better for everyone. Mission: To craft digital experiences that inspire, empower and delight. Vision: Thriving employees, organizations and communities. Creating impact through technology. [H2] How We Work [H3] Build Trust We believe that honesty and transparency help build trust, which creates strong relationships. Trust allows us to do our best work as a team and with our clients. [H3] Dedication We believe our work has a real impact on our community – it is more than just a job. It’s everyone’s responsibility to hold ourselves to high standards and refuse to let each other fail. This dedication and hard work allows us to focus our energy on delivering quality results to our clients in a timely manner. [H3] Teamwork We support each other both professionally and personally. “That’s not my job” is not part of our vocabulary. We take ownership of issues and collaborate with others, because we know that we can accomplish more together. We care about each other and value strong, positive relationships. [H3] Research To build the best product or user experience for our clients, we take the time to do our research. We pay attention to the details, audit frequently, and take a data-informed approach to how we solve problems. [H3] Get $#!* Done We always move forward, looking for ways to better ourselves and our projects. We embrace new challenges to create the best possible products and user experiences for our clients. [H3] Stay Curious We believe that new ideas can come from anyone, at any time, and know that the diversity of our experiences contributes to making our team stronger. We encourage curiosity and invest in our team to continuously learn and evolve. [H2] Our Team [IMG: Albert Zaballero] [H3] Web Developer [H4] Albert Zaballero Read About Albert Zaballero [IMG: Alexander Merk] [H3] Senior Developer [H4] Alexander Merk Read About Alexander Merk [IMG: Andrzej Koziol] [H3] Web Production Manager [H4] Andrzej Koziol Read About Andrzej Koziol [IMG: Angie Carson] [H3] Director of Strategy [H4] Angie Carson Read About Angie Carson [IMG: Brian Forth] [H3] President and Founder [H4] Brian Forth Read About Brian Forth [IMG: Carrie Barker] [H3] Principal Project Manager [H4] Carrie Barker Read About Carrie Barker [H3] Marketing Specialist [H4] Charlotte Forth Read About Charlotte Forth [IMG: Chuck Johnston 1] [H3] Director of Research [H4] Chuck Johnston Read About Chuck Johnston [IMG: Crissy Pagulayan] [H3] Principal Project Manager [H4] Crissy Pagulayan Read About Crissy Pagulayan [IMG: Daniel Knoben] [H3] Senior Developer [H4] Daniel Knoben Read About Daniel Knoben [IMG: Frankie] [H3] Office Dog [H4] Frankie Read About Frankie [IMG: Glen Weiman] [H3] Design Director [H4] Glen Weiman Read About Glen Weiman [IMG: Jen Rittenhouse] [H3] Director, Brand and Marketing [H4] Jen Rittenhouse Read About Jen Rittenhouse [IMG: Jenny Carr] [H3] Principal Project Manager [H4] Jenny Carr Read About Jenny Carr [IMG: Ken Foubert] [H3] Web Production Manager [H4] Ken Foubert Read About Ken Foubert [IMG: Kramer] [H3] User Experience Architect [H4] Kramer Canfield Read About Kramer Canfield [IMG: Kyndall Hoff] [H3] Operations Specialist [H4] Kyndall Hoff Read About Kyndall Hoff [IMG: Leah Ruisenor] [H3] Senior Front-End Developer [H4] Leah Ruisenor Read About Leah Ruisenor [IMG: Mark Neidlinger] [H3] Director of Customer Success [H4] Mark Neidlinger Read About Mark Neidlinger [IMG: Matt Schnepf] [H3] Quality Assurance [H4] Matt Schnepf Read About Matt Schnepf [IMG: Megan Boly] [H3] VP Operations [H4] Megan Boly Read About Megan Boly [IMG: Mike Ash] [H3] Vice President [H4] Mike Ash Read About Mike Ash [IMG: Natalie Waring 1] [H3] Manager of Content Strategy [H4] Natalie Waring Read About Natalie Waring [IMG: Phil Price] [H3] Software Architect [H4] Phil Price Read About Phil Price [IMG: Reena Hensley] [H3] Front-End Development Manager [H4] Reena Hensley Read About Reena Hensley [IMG: Ryan Hendrickson, Developer at SiteCrafting] [H3] Senior Developer [H4] Ryan Hendrickson Read About Ryan Hendrickson [IMG: Scott] [H3] Development Manager [H4] Scott Dunham Read About Scott Dunham [IMG: Sean Dean] [H3] Development Manager [H4] Sean Dean Read About Sean Dean [IMG: Steve Bentley] [H3] Senior Developer [H4] Steve Bentley Read About Steve Bentley [IMG: Tiffany] [H3] Marketing & Content Strategy Coordinator [H4] Tiffany Guarnes Read About Tiffany Guarnes [IMG: SiteCrafting employees working in a conference room.] Careers [H2] Do work that solves problems and makes a difference. Open Positions [H3] Keep On Exploring [H4] Work Who We Work With [H4] Services What We Do
5090 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
17Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /work/ | 2 | 1 |
| /contact/ | 2 | 2 |
| /articles/ | 3 | 1 |
| /services/ | 6 | 1 |
| /about/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sitecrafting.com/",
"url": "https://www.sitecrafting.com/",
"name": "Tacoma Website Design & Digital Marketing | SiteCrafting",
"isPartOf": {
"@id": "https://www.sitecrafting.com/#website"
},
"about": {
"@id": "https://www.sitecrafting.com/#organization"
},
"datePublished": "2021-07-21T19:55:09+00:00",
"dateModified": "2025-12-30T23:15:15+00:00",
"description": "SiteCrafting is a full-service digital agency located in Tacoma, WA. We specialize in website design and development, branding, digital marketing and research.",
"breadcrumb": {
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},
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sitecrafting.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sitecrafting.com/#website",
"url": "https://www.sitecrafting.com/",
"name": "SiteCrafting",
"description": "",
"publisher": {
"@id": "https://www.sitecrafting.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sitecrafting.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sitecrafting.com/#organization",
"name": "SiteCrafting",
"url": "https://www.sitecrafting.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sitecrafting.com/#/schema/logo/image/",
"url": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"contentUrl": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"width": 543,
"height": 543,
"caption": "SiteCrafting"
},
"image": {
"@id": "https://www.sitecrafting.com/#/schema/logo/image/"
}
}
]
}
/work/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sitecrafting.com/work/",
"url": "https://www.sitecrafting.com/work/",
"name": "Our Work | Tacoma Web Design Agency | SiteCrafting",
"isPartOf": {
"@id": "https://www.sitecrafting.com/#website"
},
"datePublished": "2021-09-09T21:09:22+00:00",
"dateModified": "2024-09-26T20:54:43+00:00",
"description": "From enterprise solutions to nonprofit websites, we are proud to partner with organizations to power the websites that power communities. Take a behind-the-scenes look at some of our projects.",
"breadcrumb": {
"@id": "https://www.sitecrafting.com/work/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sitecrafting.com/work/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sitecrafting.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sitecrafting.com/#website",
"url": "https://www.sitecrafting.com/",
"name": "SiteCrafting",
"description": "",
"publisher": {
"@id": "https://www.sitecrafting.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sitecrafting.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sitecrafting.com/#organization",
"name": "SiteCrafting",
"url": "https://www.sitecrafting.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sitecrafting.com/#/schema/logo/image/",
"url": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"contentUrl": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"width": 543,
"height": 543,
"caption": "SiteCrafting"
},
"image": {
"@id": "https://www.sitecrafting.com/#/schema/logo/image/"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sitecrafting.com/contact/",
"url": "https://www.sitecrafting.com/contact/",
"name": "Contact Us | SiteCrafting",
"isPartOf": {
"@id": "https://www.sitecrafting.com/#website"
},
"datePublished": "2021-10-12T20:49:25+00:00",
"dateModified": "2026-02-05T22:50:15+00:00",
"description": "Contact SiteCrafting at hello@sitecrafting.com or call us at 253-272-2248 to get in touch about a new web project.",
"breadcrumb": {
"@id": "https://www.sitecrafting.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sitecrafting.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sitecrafting.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sitecrafting.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sitecrafting.com/#website",
"url": "https://www.sitecrafting.com/",
"name": "SiteCrafting",
"description": "",
"publisher": {
"@id": "https://www.sitecrafting.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sitecrafting.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sitecrafting.com/#organization",
"name": "SiteCrafting",
"url": "https://www.sitecrafting.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sitecrafting.com/#/schema/logo/image/",
"url": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"contentUrl": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"width": 543,
"height": 543,
"caption": "SiteCrafting"
},
"image": {
"@id": "https://www.sitecrafting.com/#/schema/logo/image/"
}
}
]
}
/articles/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.sitecrafting.com/articles/",
"url": "https://www.sitecrafting.com/articles/",
"name": "Articles | Website Development, SEO, Marketing | SiteCrafting",
"isPartOf": {
"@id": "https://www.sitecrafting.com/#website"
},
"datePublished": "2021-07-21T19:55:24+00:00",
"dateModified": "2024-04-15T04:31:39+00:00",
"description": "SiteCrafting's insights and expertise on web development, design, research, marketing, strategy, and more.",
"breadcrumb": {
"@id": "https://www.sitecrafting.com/articles/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sitecrafting.com/articles/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sitecrafting.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Articles"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sitecrafting.com/#website",
"url": "https://www.sitecrafting.com/",
"name": "SiteCrafting",
"description": "",
"publisher": {
"@id": "https://www.sitecrafting.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sitecrafting.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sitecrafting.com/#organization",
"name": "SiteCrafting",
"url": "https://www.sitecrafting.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sitecrafting.com/#/schema/logo/image/",
"url": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"contentUrl": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"width": 543,
"height": 543,
"caption": "SiteCrafting"
},
"image": {
"@id": "https://www.sitecrafting.com/#/schema/logo/image/"
}
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sitecrafting.com/services/",
"url": "https://www.sitecrafting.com/services/",
"name": "Services | SiteCrafting",
"isPartOf": {
"@id": "https://www.sitecrafting.com/#website"
},
"datePublished": "2025-05-20T19:18:13+00:00",
"dateModified": "2025-08-01T13:59:38+00:00",
"breadcrumb": {
"@id": "https://www.sitecrafting.com/services/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sitecrafting.com/services/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sitecrafting.com/services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sitecrafting.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sitecrafting.com/#website",
"url": "https://www.sitecrafting.com/",
"name": "SiteCrafting",
"description": "",
"publisher": {
"@id": "https://www.sitecrafting.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sitecrafting.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sitecrafting.com/#organization",
"name": "SiteCrafting",
"url": "https://www.sitecrafting.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sitecrafting.com/#/schema/logo/image/",
"url": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"contentUrl": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"width": 543,
"height": 543,
"caption": "SiteCrafting"
},
"image": {
"@id": "https://www.sitecrafting.com/#/schema/logo/image/"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sitecrafting.com/about/",
"url": "https://www.sitecrafting.com/about/",
"name": "About Our Company & Team | Tacoma Web Design | SiteCrafting",
"isPartOf": {
"@id": "https://www.sitecrafting.com/#website"
},
"datePublished": "2021-09-07T22:11:35+00:00",
"dateModified": "2025-08-14T17:24:28+00:00",
"description": "We are problem solvers. Our team of developers, designers and strategists are dedicated to getting S#!* done to create unique and innovative web solutions.",
"breadcrumb": {
"@id": "https://www.sitecrafting.com/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sitecrafting.com/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sitecrafting.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sitecrafting.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sitecrafting.com/#website",
"url": "https://www.sitecrafting.com/",
"name": "SiteCrafting",
"description": "",
"publisher": {
"@id": "https://www.sitecrafting.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sitecrafting.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sitecrafting.com/#organization",
"name": "SiteCrafting",
"url": "https://www.sitecrafting.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sitecrafting.com/#/schema/logo/image/",
"url": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"contentUrl": "https://www.sitecrafting.com/wp-content/uploads/sitecrafting-gear-logo.png",
"width": 543,
"height": 543,
"caption": "SiteCrafting"
},
"image": {
"@id": "https://www.sitecrafting.com/#/schema/logo/image/"
}
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Marketing, SEO & Advertising Agencies
45 Avg BS
Based on 1858 businesses audited.
BS Detector
Marketing, SEO & Advertising Agencies BS: SiteCrafting (www.sitecrafting.com)
https://www.sitecrafting.com
📍 Industry: Marketing, SEO & Advertising Agencies
22
BS / 100
SiteCrafting is a high-substance, low-BS agency that trades on local authority and extreme team transparency. By naming dozens of staff members and a roster of prestigious regional clients, they bypass the ‘black box’ agency model and provide high information density.
Info Density
Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
25% BS
Commodity Fingerprint
Detection of industry clichés/templates.
6
40% BS
Identity & Authority
Expert verifiability & Schema depth.
1
7% BS
Integrate specific KPIs into the Case Study blurbs (e.g., percentage increase in patient engagement for Mary Bridge). Add outbound links to third-party review platforms or developer profiles (e.g., GitHub or Clutch) to move past the internal trust theatre. Consolidate the repetitive ‘Let’s make something that matters’ H2 footer into a more variety-driven call to action to reduce semantic fatigue. Add Person schema for key leadership to bridge the minor authority gap in the JSON-LD implementation.
The content perfectly aligns with the Marketing, SEO & Advertising Agencies category. The pages provide granular detail on technical services like API integration, technical architecture, and user research, confirming it as a high-substance service provider rather than a fluff-based marketing firm.
“The score of 22 is primarily driven by small penalties in Commodity Fingerprint (use of standard agency templates) and Trust and Proof (lack of third-party validation links). It remains in the Minimal BS range because it provides an abundance of named staff and named client evidence that most agencies hide behind generic fluff.”
Verified Analysis Date: May 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from SiteCrafting, captured on May 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to SiteCrafting: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.sitecrafting.com to view the most current version of its content and learn from the source what this company is about and what it offers.