Training Example: SIXGUN – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] We help ambitious brands be found, by the people who matter most

We partner with you to craft campaigns that drive traffic and deliver results. Book a free audit with one of our digital marketing specialists now.

Free audit

[H2] Who we are

[H2] Melbourne’s premier digital marketing agency

We’re an award-winning digital marketing agency based in Melbourne. We obsess about details and results like your business and marketing are our own. We pride ourselves on technical excellence and aim to become a real extension of your own team.

Learn More

[H3] Search Engine Optimisation
Search engine optimisation is where it all began for SIXGUN. Our Melbourne-based team is dedicated to helping businesses of all shapes and sizes improve their web presence and reach their audiences more efficiently.

Learn More

[H3] Google Ads
Those entries you see at the very top of the search engine results page? Google Ads is how you get there. Our team can plan and implement a Google Ads campaign for you, then monitor it to ensure you're getting the best return on your ad spend.

Learn More

[H3] Google Penalty Recovery Assistance
If you've chosen the wrong SEO agency or provider and been ripped off with shoddy services, you might have a Google penalty problem. We can help.

Learn More

[H3] Recruitment Marketing
Transform your hiring strategy into a magnet for top-tier talent. Farewell the job board monopoly and put the spotlight on your careers page with our laser-focused campaigns, cutting-edge technical mastery, and multichannel approach.

Learn More

[H3] Google Analytics
Businesses live and die on their ability to track trends and adapt their approach as necessary. Google Analytics lets you look at the performance of your website in fine detail and make necessary adjustments in the right direction.

Learn More

[H3] Conversion Rate Optimisation
Once you get people to take a look at your website, your next objective is to convert them into customers and connections. All the traffic in the world is no help if no one is completing the journey. That's where we come in.

Learn More

[H3] Social Media Marketing
We can help yo harness the full spectrum of social media channels to catapult your brand into the global limelight. No matter the size or industry of your business, our innovative, data-driven social media marketing solutions are tailor-made to elevate your brand’s voice, widen your customer reach, and supercharge your sales.

Learn More

[H3] Search Engine Marketing
We’ll implement SEM strategies and tactics to maximise your bottom line. We’ll even show you, step by step, how we do it.

Learn More

[H3] Linkedin Marketing
LinkedIn marketing is less overt than other channels, focusing on brand awareness and engagement more than just a hard sell. As a leading LinkedIn marketing agency in Melbourne, we can help you get the word out about your brand and target an audience that’s much more professional and engaged than other social channels.

Learn More

[H3] YouTube Marketing
Video is everywhere. Tap into the YouTube market with our help and get your brand in front of the audience you need most. If you need a YouTube advertising campaign but don't know where to start, get in touch.

Learn More

[H3] Google Remarketing
Ever think that websites are reading your mind? Do you browse online, decide to take some time to think about whether to make the purchase, then spend the rest of the week seeing ads for the exact thing you were looking at? It might seem uncanny and like some coincidence, but it’s not. It’s Google remarketing. We can help you set it up.

Learn More

[H3] Google Shopping
SIXGUN can help you partner with Google Ads to create an unrivalled shopping experience for your customers, with the trusted and recognised name of the world’s biggest search engine behind you.

Learn More

[H3] Enterprise SEO
We’re Melbourne’s leading enterprise search engine optimisation agency—with a track record of successful SEO solutions for larger enterprises and websites.

Learn More

[H3] Ecommerce SEO
Navigating the complex world of ecommerce can often feel overwhelming, especially when it comes to SEO. That’s where SIXGUN comes in. As a leading ecommerce search engine optimisation agency in Melbourne, we’re here to make the journey simpler and more fruitful.

Learn More

[H3] Multi-region / International SEO
Sometimes Australia can feel a million miles away from the big European, American and Asian markets. We can help you shrink the globe and bring in clients from around the world to grow your business.

Learn More

[H3] Local SEO
People love to support local business. But if they can’t find you, they’ll go elsewhere. Let your local area know you’re exactly what they’re looking for with the SIXGUN approach to local SEO.

Learn More

[H3] Instagram Marketing
Instagram provides a complete targeted marketing experience, taking your business to the phones and eyes of Instagram users everywhere. We can help you with the technical stuff.

Learn More

[H3] Facebook Marketing
Unleash the full potential of your business with our elite Facebook marketing strategies. No matter the size or nature of your business, our customised, data-backed Facebook marketing campaigns can grow your online presence, capture your target audience’s attention, and fuel your revenue growth.

Learn More

[H3] Content Writing
Lots of people will tell you content is king. But few take the time to really value it. Based in Melbourne, we offer a robust suite of content writing and content marketing services to businesses operating in sectors such as IT, procurement, allied health, insurance, tech, and more.

Learn More

[H5] How we’re different

[H3] Technical firepower
Award-winning technical firepower. We tailor a strategy that is unique to your goals.

[H3] Transparency
Hyper-transparency and unrivalled communication in everything we do.

[H3] Team integration
Our internal teams integrate not only together but as an extension of yours to deliver powerful, long-term results.

[H3] Real social impact
We support a number of social initiatives including our partnership to offset carbon emissions & plant trees with Ecologi.

[IMG: Novotel Logo]

[H5]
84% increase in organic purchasers.289% increase in organic sessions.2,772 increase in ranking performance for tracked keywords.

[H5]
98% increase in organic conversions.52% increase in organic sessions.608 increase in ranking performance for tracked keywords.

[H5]
Enhanced data insights and operational efficiency.Streamlined data reporting.

[H5]
59% increase in revenue.138% increase in ROAS.

[H5]
24X increase in the overall conversions.95% reduction in the cost per conversion.440% increase in the conversion rate.

[H5] Novotel

[H3] Novotel Melbourne Airport was a new hotel location opened in July 2024 to provide a premium travel base for travellers transiting through Melbourne.

View Case Study

View Case Study

[H5] Ray White Commercial

[H3] Ray White Commercial Western Sydney are a team of commercial real estate specialists operating in and as part of the Western Sydney community.

View Case Study

View Case Study

[H5] Peter MacCallum Cancer Centre

[H3] Peter MacCallum Cancer Centre is a world leading cancer treatment, research, and education centre dedicated to caring for people affected by cancer.

View Case Study

View Case Study

[H5] Edgar’s Mission

[H3] Edgar’s Mission is a non-profit farm sanctuary in Victoria, dedicated to supporting rescued farm animals in need of a better life.

View Case Study

View Case Study

[H5] Hussmann

[H3] Hussmann, a Panasonic owned company, is a leading supplier of commercial refrigeration systems and support services to larger scale enterprises such as supermarkets and independent retailers.

View Case Study

View Case Study

[IMG: novotel-logo-img]
[IMG: sea-sheperd-logo-img]
[IMG: tig-logo-img]
[IMG: yarra-valley-water-logo-img]
[IMG: Dodo]
[IMG: AusPost]
[IMG: RayWhite]
[IMG: Roll_d]
[IMG: Drake]
[IMG: EdgarsMission]
[IMG: CountryRoadGroup]
[IMG: FleetPartners]
[IMG: Hussmann]
[IMG: Oolio]
[IMG: PeterMac]
[IMG: PeterSheppard]
[IMG: Ansvar]

[H5] Our philosophy

We’re firm believers in strong fundamentals, organic reach and sustainable, long-term growth that compounds over time. We know that you already understand the importance of performance marketing. We’re here to serve as an extension of your business, and we’re here for the long haul.Armed with industry-leading technical proficiency, our data-driven team is concerned with tackling the big problems standing between your business and your target audience.Forget buzzwords and industry jargon—we don’t hide behind complicated reports, optimisation scores, technical upgrades and other ambiguous outcomes. Using clear and simple language, we’ll demonstrate to you what strategies we’ve put in place to boost your rankings and increase your exposure, and we’ll explain why these strategies are effective.There’s no cookie cutter approach with SIXGUN. We deliver bespoke solutions for your marketing strategy, treating every different business we work with as exactly that—a unique, individual business that deserves its own tailored marketing approach.

[H2] A digital agency devoted to connecting seekers with sellers

SIXGUN partners with your business to craft bespoke campaigns that drive traffic and deliver results to match your ambitions. We aren’t just another digital marketing agency—we operate as if we’re a department within your business. Your dedicated SIXGUN Account Manager serves as a seamless conduit between your team and ours.This integrated approach ensures crystal-clear communication and a detailed understanding of your industry and goals, enabling us to deliver exceptional work, quickly and effectively.

[H2] Let Melbourne’s premier digital marketing agency help you navigate the digital landscape

Are you producing high-quality content to ensure you maintain rankings on valuable keywords?
How often are you adjusting your social media marketing strategy to tackle shifts in the market?
Are your current Google Ads campaigns focused on reaching a wider audience, or the right audience?

No matter whether your industry is fashionwear, cloud IT solutions, or plumbing supplies, no business wants to be hidden back on the second, third, or 80th page of Google search results. This applies to sole traders, small independent businesses and large-scale enterprises alike—your rank on search engines is essential for the growth of your business.At SIXGUN, we focus on scaling organisational growth and building sustainable results for long-term success. Our approach to digital marketing is data-driven, and we develop our strategies based on detailed analysis of user behaviour and market trends. We’re passionate about delivering exceptional results and tailored solutions that match your business ambitions.

[H2] Partner with a Melbourne agency that lives and breathes digital marketing

We stay ahead of the game with the latest trends and innovations, and we thrive on seeing our clients grow. Based in Richmond, we have the expertise and leverage to deliver unparalleled performance. SIXGUN is at the cutting edge of search engine marketing, and we continually refine and improve our strategy to ensure our clients get the best possible results.

[H2] Effective digital marketing requires a unilateral approach across multiple channels. By taking a holistic approach involving all of the channels listed below, we’re able to form the full marketing picture for your business.

[H3] Search engine optimisation (SEO)

SEO focuses on optimising your website’s content and structure to improve its ranking in organic search results. The goal of SEO is to increase the visibility of your website in search engines like Google, Bing and Yahoo, which can ultimately drive more traffic, leads and sales.SEO works by making your website more attractive to search engines, leading to a higher rank in results pages. Our team makes strategic changes to your website’s content, technical structure, and design to make it easier for search engine crawlers and algorithms to understand what your website is about and how it relates to specific search queries.We specialise in SEO for Shopify, WordPress, BigCommerce and Webflow. We also specialise in SEO for a range of industries including law firms, real estate agencies, accountants, dental practices, psychologists, chiropractors, plumbers and electricians.

[H3] Search engine marketing

Search engine marketing (or SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility on search engine results pages (SERPs). In simple terms, the idea is to get your website to appear at the top of the search results when people search for keywords related to your business or industry. The way to do this is through paid advertising on search engine platforms like Google Ads and Bing Ads.So, how does SEM work? Paid search advertising involves creating ads that appear at the top of search results when people search for specific keywords. Advertisers bid on keywords, and the ads that have the highest bids and best relevance to the search term are shown at the top of the results page.By leveraging the power of search engines, SIXGUN can help your business attract more traffic, generate more leads, and ultimately drive more sales.

[H3] Social media marketing

Social media marketing (SMM) involves creating and sharing content on media channels like Facebook, Instagram, Twitter, LinkedIn, TikTok and more.It’s no secret that social media has become an integral part of people’s lives, with billions of users worldwide. This means that social media platforms offer a huge audience that businesses can tap into to reach potential customers (not to mention build relationships with existing ones).We start by creating a bespoke social media strategy that aligns with your business’s goals and target audience. This includes crafting content that resonates with your audience, such as images, videos, blog posts and infographics, and then posting this content regularly on the appropriate social media channels.

[H3] Google Analytics

Google Analytics involves tracking and analysing data about your website visitors, their behaviour, and their interactions with your site. Armed with highly granular data from An

[H1] Need a Google Ads agency in Melbourne? We’ve got you covered.

True to our goal of operating like an extension of your own business, when we run a Google Ads campaign, we spend your money like it’s ours—very carefully. Tell us what your goals are, and we’ll take care of planning, implementation, and reporting.

[H5] The Google ads experts in Melbourne

Google Ads isn’t just a shortcut to the front page. It’s a powerful tactic for improving your brand recognition and driving traffic. We have the industry knowledge and technical expertise to explore all the Google Ads options that are open to you—from selecting words and phrases that will most easily find your audience, to setting bidding amounts to ensure you are getting the best possible return on your investment.We’re passionate about high-quality work done with speed and efficiency. This requires fast, seamless communication from digital marketing experts who integrate with your business to ensure nothing is lost in translation. When you work with SIXGUN, you’ll notice that we’re a little different. To achieve the best results and ensure that your money is well-spent, our team becomes your team.

Need help with your Google Ads management from and company you can trust?

At SIXGUN, our commitment to your success goes beyond execution. It’s about forming a partnership built on trust and accessibility. We leverage industry insights and technical proficiency, then pass these on to you, ensuring your Google Ads campaigns yield measurable results and propel your business towards its goals. Whether you have a question, an idea to discuss, or need immediate assistance, our team is on hand. Our dedication to fast, seamless communication ensures that your concerns are addressed promptly, allowing for agile decision-making and efficient campaign management.

If you’re in Melbourne and require onsite Google Ads work—we can arrange a visit.

Get in touch to start putting our award-winning search experience to work.

[H2] Speak directly to your audience

While organic SEO relies on the quality of your content, the relevance of your business and the efficiency of your site structure to push your site up the search engine results, Google Ads is a quick way to the top. By choosing phrases and paying money to Google, your website is elevated to the top of the page when those phrases are searched. Even if your organic ranking is on the second or third page, a paid result will take you to the top.Our team has many years of industry experience, and a deep understanding of how Google Ads can help you choose the right phrases and words, and how to set a realistic budget. In competitive industries, where the price per word/phrase is high, we think laterally, get inside your audience’s head and devise phrases that will offer greater chance of a return on your investment. This is what makes us a leading Google Ads agency.

[H2] Why wouldn’t everyone pay to be at the top?

The short answer is cost. Just like how keywords and phrases are competitive for SEO, the same concept applies for Google Ads. This is where your budget will be determined. If your business is attempting to rank for highly competitive phrases, you’ll need to outbid other businesses to get a spot at the top. Spending the most money is one way to make it to the top, but this approach is only sustainable for the very largest of businesses.Google also likes to play it fair. They know that not all of the small players can compete with the big dogs so Google uses your ad rank (i.e. Quality Score) as a contributing factor to how often and how high on Google’s SERPs your ad will show. Quality Score is made up of 3 components; ad relevance, expected CTR and landing page experience. We can help you navigate these factors.

Read More

[IMG: Mister Bartender Logo]

[H5]
24X increase in the overall conversions.95% reduction in the cost per conversion.440% increase in the conversion rate.

[H5]
142% increase in organic revenue.426% increase in Google Ads revenue.95% increase in Meta Ads revenue.

[H5]
223% increase in impressions.392% increase in clicks.52% increase in click-through rate.

[H5]
1806% increase in organic sessions.511% increase is Google Ads clicks.60% reduced cost per click.

[H5]
414% increase in organic key events.91% decrease in the paid cost per conversion.1,600% increase in paid key events.

[H5]
852% increase in organic sessions.1,803% increase in organic conversions.35% increase in Google Ads conversions.

[H5]
36% increase in organic sessions.86% increase in organic goal completions.187% increase in Google Ads goal completions.

[H5]
Increased Google Ads conversions by 61%.Reduced the Google Ads cost per conversion by 60%.2,675 keyword position increases for tracked keywords.

[H5] Hussmann

[H3] Hussmann, a Panasonic owned company, is a leading supplier of commercial refrigeration systems and support services to larger scale enterprises such as supermarkets and independent retailers.

View Case Study

View Case Study

[H5] Peter Sheppard

[H3] With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.

View Case Study

View Case Study

[H5] Festool

[H3] Festool designs tools that change the way people work. Saving you time, improving quality and enhancing safety.

View Case Study

View Case Study

[H5] Yourtoolkit.com

[H3] Yourtoolkit.com provides a free, step-by-step guide on personal safety, support services and money matters for people facing family and domestic violence.

View Case Study

View Case Study

[H5] Mister Bartender

[H3] Mister Bartender is a luxury mobile bar hire business that provides custom cocktails and mobile bar services for special events across Melbourne.

View Case Study

View Case Study

[H5] BM Spares

[H3] BM Spares is not your standard wrecking yard—they are an advanced BMW dismantling operation.

View Case Study

View Case Study

[H5] coreplus

[H3] coreplus is a leading digital practice management software designed for the Allied Health sector.

View Case Study

View Case Study

[H5] Tile Solution Australia

[H3] Tile Solution Australia specialises in tile and stone cleaning, polishing, restoration, and sealing across Melbourne.

View Case Study

View Case Study

[IMG: novotel-logo-img]
[IMG: sea-sheperd-logo-img]
[IMG: tig-logo-img]
[IMG: yarra-valley-water-logo-img]
[IMG: Dodo]
[IMG: AusPost]
[IMG: RayWhite]
[IMG: Roll_d]
[IMG: Drake]
[IMG: EdgarsMission]
[IMG: CountryRoadGroup]
[IMG: FleetPartners]
[IMG: Hussmann]
[IMG: Oolio]
[IMG: PeterMac]
[IMG: PeterSheppard]
[IMG: Ansvar]

[H5] OUR PEOPLE

[H2] Meet our Google Ads team

Learn More

[IMG: Harris Panayi]

[IMG: Harris Panayi]

[H5] Harris Panayi

Client Services Director

[H3] About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
[H3] Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
[H3] Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.

[IMG: Matthew Cullen]

[H5] Matthew Cullen

Strategy Director

[H3] About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
[H3] Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
[H3] Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.

[IMG: Alan Trinh]

[H5] Alan Trinh

Performance Media Director

[H3] About
Leading the Performance Media department at SIXGUN, Alan manages a dynamic team of high-performing paid media specialists. The Performance Media team specialises in Google Ads, social media marketing, email marketing, and more.
[H3] Experience
With nine years of experience in marketing, Alan's journey encompasses diverse roles, from crafting impactful paid media strategies to orchestrating successful marketing events. Alan takes pride in fusing creativity with data-driven tactics, propelling brands to the forefront of the digital landscape, and mentoring his team to excel.
[H3] Fun Fact
Once upon a time, Alan was a qualified hairdresser who specialised in haircutting. He even entered a few hair competitions (but didn't win an award). That could explain the career change.

[IMG: Nando Iorio]

[H5] Nando Iorio

Lead Account Manager

[H3] About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
[H3] Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
[H3] Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.

[IMG: Dylan Charisis]

[IMG: Dylan Charisis]

[H5] Dylan Charisis

Lead Performance Media Specialist

[H3] About
Dylan is a part of the Performance Media team at SIXGUN, developing strategic paid media campaigns to help clients be seen by their ideal audiences despite the crowded digital landscape.
[H3] Experience
With more than five years’ experience in digital marketing, Dylan’s expertise has many facets beyond paid media, including analytics, PR, communications, and everything in between.
[H3] Fun Fact
Like many others at SIXGUN, on the weekends Dylan can be seen hitting a ball with a stick (golf), enjoying a run or visiting one of Melbourne’s many sandwich shops.

[IMG: Evan Pavlidis]

[H5] Evan Pavlidis

Senior Digital Marketing Strategist

[H3] About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
[H3] Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
[H3] Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).

[IMG: Nelson Pak]

[H5] Nelson Pak

Senior Account Manager

[H3] About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
[H3] Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
[H3] Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.

[IMG: Janelle Wong]

[H5] Janelle Wong

Junior Performance Media Specialist

[H3] About
Janelle is a digital marketing all-rounder who's dedicated to mixing creativity into her strategies. With experience in social media content creation and SEO, she's now blending her career know-how and diving deep into paid media strategies.
[H3] Experience
Janelle's digital marketing journey has spanned diverse sectors like education, engineering, finance, beauty, and ecommerce. Her expertise extends to creating and editing video content across YouTube and TikTok.
[H3] Fun Fact
Outside of work, you can find Janelle cafe-hopping with friends and taking aesthetic pics for the ‘Gram. You might also find her hanging from a piece of fabric in the aerial yoga studio.

[H3] Google Ads as part of a complete digital marketing strategy

SIXGUN helps sole traders, small businesses and those with a limited marketing budget develop a Google Ads campaign that wrings the most value out of every dollar. We know that every cent counts and we spend the money you invest with us as if it were our own. Instead of simply throwing money at a Google to get a result, we use our guile and creativity to ensure you aren’t over investing and runni

[H1] A LinkedIn marketing agency that will help you reach an engaged, professional audience

Target the business community, establish credibility, and drive meaningful interactions for your brand by elevating your presence on LinkedIn. This isn’t about the hard sell—it’s about small increments.

[H5] Linkedin Marketing Expertise

LinkedIn was once the uncool younger brother of Facebook—it was more serious, and focused on building business connections online to influence businesses offline.These days, LinkedIn is a fully fledged social network, and while it still offers a reprieve from the memes and baby photos of other networks, it has become a go-to place for people who want to expand their business by engaging with like-minded professionals.Connect with your audience in many different ways, including:

Sponsored content and promoted blogs
Display ads
Text ads
Ads that prompt users to follow your business’ profile
Direct marketing via InMail
Showcase pages

SIXGUN has the expertise to create LinkedIn marketing campaigns that get results. As a premier LinkedIn advertising agency in Melbourne, we’ve assembled a wide array of talent, which enables us to provide our clients unique solutions, tailored specifically to your business. SIXGUN isn’t interested in fast results for short term success. We are committed to sustainable tactics that perform over the long-term, offering a real return on your investment that you can see on your bottom line.

[H2] Complete your marketing package with our agency’s LinkedIn advertising expertise

LinkedIn’s data set enables marketers to target audiences in a different way to Facebook, Instagram, Twitter or the other mainstream social channels. Instead of the movies and music people like, it looks at their work experience. Instead of the photos they’re tagged in, LinkedIn considers someone’s education history. This enables businesses to create ads that go beyond the superficial likes and dislikes model, tapping into their actual life history in a more meaningful way.SIXGUN can help you make the most of LinkedIn marketing and create advertisements that capture the imagination—this is what our agency stands for.Beyond the standard “put an ad up and hope” approach, LinkedIn marketing is a powerful tool for building connections with people and other businesses. It’s not simply a way for job seekers and recruiters to make eyes at each other—LinkedIn marketing allows connections to engage with your company in a real way, watch your updates and follow your projects. In a world where online reputation and trustworthiness are becoming highly valued commodities, these connections are invaluable for your brand.

[H2] More than an agency, we become your very own LinkedIn advertising and digital marketing department

SIXGUN isn’t your average digital marketing agency. Where standard marketing agencies offer you a package they dreamed up to get the most value for themselves, SIXGUN is different.We start by learning about your business. We conduct a full audit of your website and existing marketing tactics to establish a benchmark. From there, we discuss your goals and create a bespoke strategy to help you achieve them. Every SIXGUN client is different, so we tailor our LinkedIn marketing services to suit you.Once we’re underway with your campaign, SIXGUN is right by your side the entire time. If you need some advice or have questions that need answers, we’re just a phone call away. Our success is based on your success, which makes it imperative that we treat every marketing campaign as if we were doing it for ourselves.

Read More

[H5]
59% increase in revenue.138% increase in ROAS.

[H5]
142% increase in organic revenue.426% increase in Google Ads revenue.95% increase in Meta Ads revenue.

[H5] Edgar’s Mission

[H3] Edgar’s Mission is a non-profit farm sanctuary in Victoria, dedicated to supporting rescued farm animals in need of a better life.

View Case Study

View Case Study

[H5] Peter Sheppard

[H3] With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.

View Case Study

View Case Study

[IMG: novotel-logo-img]
[IMG: sea-sheperd-logo-img]
[IMG: tig-logo-img]
[IMG: yarra-valley-water-logo-img]
[IMG: Dodo]
[IMG: AusPost]
[IMG: RayWhite]
[IMG: Roll_d]
[IMG: Drake]
[IMG: EdgarsMission]
[IMG: CountryRoadGroup]
[IMG: FleetPartners]
[IMG: Hussmann]
[IMG: Oolio]
[IMG: PeterMac]
[IMG: PeterSheppard]
[IMG: Ansvar]

[H5] OUR PEOPLE

[H2] Meet our LinkedIn team

Learn More

[IMG: Harris Panayi]

[IMG: Harris Panayi]

[H5] Harris Panayi

Client Services Director

[H3] About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
[H3] Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
[H3] Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.

[IMG: Matthew Cullen]

[H5] Matthew Cullen

Strategy Director

[H3] About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
[H3] Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
[H3] Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.

[IMG: Alan Trinh]

[H5] Alan Trinh

Performance Media Director

[H3] About
Leading the Performance Media department at SIXGUN, Alan manages a dynamic team of high-performing paid media specialists. The Performance Media team specialises in Google Ads, social media marketing, email marketing, and more.
[H3] Experience
With nine years of experience in marketing, Alan's journey encompasses diverse roles, from crafting impactful paid media strategies to orchestrating successful marketing events. Alan takes pride in fusing creativity with data-driven tactics, propelling brands to the forefront of the digital landscape, and mentoring his team to excel.
[H3] Fun Fact
Once upon a time, Alan was a qualified hairdresser who specialised in haircutting. He even entered a few hair competitions (but didn't win an award). That could explain the career change.

[IMG: Nando Iorio]

[H5] Nando Iorio

Lead Account Manager

[H3] About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
[H3] Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
[H3] Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.

[IMG: Dylan Charisis]

[IMG: Dylan Charisis]

[H5] Dylan Charisis

Lead Performance Media Specialist

[H3] About
Dylan is a part of the Performance Media team at SIXGUN, developing strategic paid media campaigns to help clients be seen by their ideal audiences despite the crowded digital landscape.
[H3] Experience
With more than five years’ experience in digital marketing, Dylan’s expertise has many facets beyond paid media, including analytics, PR, communications, and everything in between.
[H3] Fun Fact
Like many others at SIXGUN, on the weekends Dylan can be seen hitting a ball with a stick (golf), enjoying a run or visiting one of Melbourne’s many sandwich shops.

[IMG: Evan Pavlidis]

[H5] Evan Pavlidis

Senior Digital Marketing Strategist

[H3] About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
[H3] Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
[H3] Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).

[IMG: Nelson Pak]

[H5] Nelson Pak

Senior Account Manager

[H3] About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
[H3] Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
[H3] Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.

[IMG: Janelle Wong]

[H5] Janelle Wong

Junior Performance Media Specialist

[H3] About
Janelle is a digital marketing all-rounder who's dedicated to mixing creativity into her strategies. With experience in social media content creation and SEO, she's now blending her career know-how and diving deep into paid media strategies.
[H3] Experience
Janelle's digital marketing journey has spanned diverse sectors like education, engineering, finance, beauty, and ecommerce. Her expertise extends to creating and editing video content across YouTube and TikTok.
[H3] Fun Fact
Outside of work, you can find Janelle cafe-hopping with friends and taking aesthetic pics for the ‘Gram. You might also find her hanging from a piece of fabric in the aerial yoga studio.

[H3] Get in touch with the team at SIXGUN to get started today

Find out more about the power of LinkedIn marketing by getting in touch with the SIXGUN team. We’ll be happy to discuss your requirements and business, then tailor a solution to suit your unique needs. Call us on 1300 127 361 to speak with one of our experts, or leave your information in our contact form and we will get back to you as soon as we can. Start your LinkedIn marketing journey today with SIXGUN.

[H5] Our Thinking

[H2] Industry insights and tips

Learn More

[IMG: ChatGPT Ranking Guide]
[H5]
[AI SEO]
[H4] How to rank better in ChatGPT (and every other AI search tool)

[IMG: SEO & Digital Marketing Statistics in Australia]
[H5]
[SEO]
[H4] Key SEO & digital marketing statistics for businesses in Australia

[IMG: Google Analytics 4 and GTM checklist]
[H5]
[Analytics]
[H4] The ultimate GA4 and GTM implementation checklist

[IMG: Generative AI for marketing in 2025? The good, the bad, and the ugly]
[H5]
[Marketing Strategy]
[H4] The good, the bad, and the ugly: generative AI in marketing in 2025

[IMG: B2B marketing strategies for Australian businesses]
[H5]
[Marketing Strategy]
[H4] 6 crucial B2B marketing strategies for Australian businesses in 2024

[H5]
[Analytics]
[H4] The sun has set on Universal Analytics: time to upgrade to GA4

[IMG: The Ultimate Guide to Recruitment Marketing]
[H5]
[Recruitment]
[H4] The Ultimate Guide to Recruitment Marketing

[IMG: Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]]
[H5]
[Marketing Strategy]
[H4] Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]

[IMG: Design a Content Strategy You Will Actually Use]
[H5]
[Content]
[H4] Design a Content Strategy You Will Actually Use

[IMG: Email Marketing Mistakes That You Must Avoid]
[H5]
[Email]
[H4] Email Marketing Mistakes That You Must Avoid

[IMG: How to Effectively Grow Your Blog Following]
[H5]
[Blogging]
[H4] How to Effectively Grow Your Blog Following

[IMG: 5 Ways to Write an Effective About Us Page]
[H5]
[Content]
[H4] 5 Ways to Write an Effective About Us Page

[IMG: Avoid Buzzwords to Connect With Your Audience]
[H5]
[Content]
[H4] Avoid Buzzwords to Connect With Your Audience

[IMG: Use Social Media to Build Your Brand]
[H5]
[Social Media]
[H4] Use Social Media to Build Your Brand

[IMG: The Rise of 10X Content Marketing]
[H5]
[Content]
[H4] The Rise of 10X Content Marketing

[IMG: Google Analytics Attribution Basics]
[H5]
[Analytics]
[H4] Google Analytics A

[H1] Innovative Instagram marketing from a client-first boutique agency in Melbourne

Ignite your brand’s presence on Instagram with our expert guidance. Get your Instagram ad content in front of your audience, foster engagement, and achieve impactful results, with a little help from our team.

[H5] Your Leading Instagram Marketing Agency

Instagram was relatively late to the game when it comes to marketing, but that doesn’t make it any less worthwhile. In fact, it has been used as an unofficial marketing channel for a long time, with celebrity endorsements, geotagged pictures of lunches and dinners, and photographs of virtually every product and service known to humanity.Now, Instagram provides a complete targeted marketing experience, taking your business to the phones and eyes of Instagram users everywhere.

[H2] Give your business a visual edge, with our agency’s cutting-edge Instagram marketing solutions

Instagram’s power is based on the fast, hyper-visual style of updates, making it ideal for showcasing the aesthetics of products and capturing them in action. This is perfect for clothing and footwear, technology and consumer electronics, and almost every product imaginable.SIXGUN can devise a strategy that showcases the best visual aspects of your business for an Instagram audience. Taking good photos has been made incredibly simple, with the latest smartphones capable of recording HD video and super high-resolution photos, complete with stabilisation and focus to allow even the shakiest hands to create great looking visuals.

[H2] Turn to us for a comprehensive, bespoke Instagram marketing solution from our dedicated Melbourne team

SIXGUN doesn’t work to a template, and we don’t have prepared packages for you to choose from. We know that your business is unique, so it needs a digital marketing strategy that is designed specifically to meet your goals.We start by getting to know your business and industry. We research the market and conduct a full audit on your current strategy. Once we’ve established a benchmark, we then construct a campaign to take your Instagram ads management into the future.SIXGUN is different from the big digital marketing agencies in Melbourne and Australia. We aren’t standing off to the side, waiting to see if our plan succeeds. We work right alongside you, becoming an extension of your business and functioning as your own in-house department. This highly integrated approach ensures that communication is clear and smooth, enabling us to create solutions that drive traffic, improve your conversion rate and contribute significantly to your company’s success.

Read More

[H5]
59% increase in revenue.138% increase in ROAS.

[H5]
142% increase in organic revenue.426% increase in Google Ads revenue.95% increase in Meta Ads revenue.

[H5] Edgar’s Mission

[H3] Edgar’s Mission is a non-profit farm sanctuary in Victoria, dedicated to supporting rescued farm animals in need of a better life.

View Case Study

View Case Study

[H5] Peter Sheppard

[H3] With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.

View Case Study

View Case Study

[IMG: novotel-logo-img]
[IMG: sea-sheperd-logo-img]
[IMG: tig-logo-img]
[IMG: yarra-valley-water-logo-img]
[IMG: Dodo]
[IMG: AusPost]
[IMG: RayWhite]
[IMG: Roll_d]
[IMG: Drake]
[IMG: EdgarsMission]
[IMG: CountryRoadGroup]
[IMG: FleetPartners]
[IMG: Hussmann]
[IMG: Oolio]
[IMG: PeterMac]
[IMG: PeterSheppard]
[IMG: Ansvar]

[H5] OUR PEOPLE

[H2] Meet our Instagram team

Learn More

[IMG: Harris Panayi]

[IMG: Harris Panayi]

[H5] Harris Panayi

Client Services Director

[H3] About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
[H3] Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
[H3] Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.

[IMG: Matthew Cullen]

[H5] Matthew Cullen

Strategy Director

[H3] About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
[H3] Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
[H3] Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.

[IMG: Alan Trinh]

[H5] Alan Trinh

Performance Media Director

[H3] About
Leading the Performance Media department at SIXGUN, Alan manages a dynamic team of high-performing paid media specialists. The Performance Media team specialises in Google Ads, social media marketing, email marketing, and more.
[H3] Experience
With nine years of experience in marketing, Alan's journey encompasses diverse roles, from crafting impactful paid media strategies to orchestrating successful marketing events. Alan takes pride in fusing creativity with data-driven tactics, propelling brands to the forefront of the digital landscape, and mentoring his team to excel.
[H3] Fun Fact
Once upon a time, Alan was a qualified hairdresser who specialised in haircutting. He even entered a few hair competitions (but didn't win an award). That could explain the career change.

[IMG: Nando Iorio]

[H5] Nando Iorio

Lead Account Manager

[H3] About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
[H3] Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
[H3] Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.

[IMG: Dylan Charisis]

[IMG: Dylan Charisis]

[H5] Dylan Charisis

Lead Performance Media Specialist

[H3] About
Dylan is a part of the Performance Media team at SIXGUN, developing strategic paid media campaigns to help clients be seen by their ideal audiences despite the crowded digital landscape.
[H3] Experience
With more than five years’ experience in digital marketing, Dylan’s expertise has many facets beyond paid media, including analytics, PR, communications, and everything in between.
[H3] Fun Fact
Like many others at SIXGUN, on the weekends Dylan can be seen hitting a ball with a stick (golf), enjoying a run or visiting one of Melbourne’s many sandwich shops.

[IMG: Evan Pavlidis]

[H5] Evan Pavlidis

Senior Digital Marketing Strategist

[H3] About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
[H3] Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
[H3] Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).

[IMG: Nelson Pak]

[H5] Nelson Pak

Senior Account Manager

[H3] About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
[H3] Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
[H3] Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.

[IMG: Janelle Wong]

[H5] Janelle Wong

Junior Performance Media Specialist

[H3] About
Janelle is a digital marketing all-rounder who's dedicated to mixing creativity into her strategies. With experience in social media content creation and SEO, she's now blending her career know-how and diving deep into paid media strategies.
[H3] Experience
Janelle's digital marketing journey has spanned diverse sectors like education, engineering, finance, beauty, and ecommerce. Her expertise extends to creating and editing video content across YouTube and TikTok.
[H3] Fun Fact
Outside of work, you can find Janelle cafe-hopping with friends and taking aesthetic pics for the ‘Gram. You might also find her hanging from a piece of fabric in the aerial yoga studio.

[H3] Talk to our Melbourne-based team today and find out more about our agency’s Instagram marketing solutions

If you need an agency that is committed to your success, SIXGUN is here for you. We treat every campaign as we would our own digital marketing, spending every dollar carefully and always aiming for maximum value. We understand that margins can be tight and marketing budgets need to be put to efficient use. You can trust SIXGUN to always have your business’s best interests at heart. SIXGUN is built on a foundation of strong client relationships, ensuring that we provide sustainable, long-term results that move your business forward and reach your ambitions.

[H5] Our Thinking

[H2] Industry insights and tips

Learn More

[IMG: ChatGPT Ranking Guide]
[H5]
[AI SEO]
[H4] How to rank better in ChatGPT (and every other AI search tool)

[IMG: Meta Andromeda]
[H5]
[Social Media Marketing]
[H4] What Meta’s Andromeda update means for businesses

[IMG: SEO & Digital Marketing Statistics in Australia]
[H5]
[SEO]
[H4] Key SEO & digital marketing statistics for businesses in Australia

[IMG: Google Analytics 4 and GTM checklist]
[H5]
[Analytics]
[H4] The ultimate GA4 and GTM implementation checklist

[IMG: Generative AI for marketing in 2025? The good, the bad, and the ugly]
[H5]
[Marketing Strategy]
[H4] The good, the bad, and the ugly: generative AI in marketing in 2025

[IMG: B2B marketing strategies for Australian businesses]
[H5]
[Marketing Strategy]
[H4] 6 crucial B2B marketing strategies for Australian businesses in 2024

[H5]
[Analytics]
[H4] The sun has set on Universal Analytics: time to upgrade to GA4

[IMG: Allied Health Marketing: The Complete Guide]
[H5]
[Allied Health]
[H4] Allied Health Marketing: The Complete Guide

[IMG: Understanding Facebook Ads Target Audiences]
[H5]
[Social Media]
[H4] Understanding Facebook Ads Target Audiences

[IMG: The Ultimate Guide to Recruitment Marketing]
[H5]
[Recruitment]
[H4] The Ultimate Guide to Recruitment Marketing

[IMG: Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]]
[H5]
[Marketing Strategy]
[H4] Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]

[IMG: Design a Content Strategy You Will Actually Use]
[H5]
[Content]
[H4] Design a Content Strategy You Will Actually Use

[IMG: How to Effectively Grow Your Blog Following]
[H5]
[Blogging]
[H4] How to Effectively Grow Your Blog Following

[IMG: 5 Ways to Write an Effective About Us Page]
[H5]
[Content]
[H4] 5 Ways to Write an Effective About Us Page

[IMG: Avoid Buzzwords to Connect With Your Audience]
[H5]
[Content]
[H4] Avoid Buzzwords to Connect With Your Audience

[IMG: Use Social Media to Build Your Brand]
[H5]
[Social Media]
[H4] Use Social Media to Build Your Brand

[IMG: The Rise of 10X Content Marketing]
[H5]
[Content]
[H4] The Rise of 10X Content Marketing

[IMG: Google Analytics Attribution Basics]
[H5]
[Analytics]
[H4] Google Analytics Attribution Basics

[H2] You might be wondering...

[H4] 01. What types of businesses benefit the most from Instagram marketing?

Instagram is a visually driven platform that provides a fantastic avenue for businesses to showcase their products, services, and brand personality. It’s especially powerful for industries that have a strong visual or lifestyle component. However, with the right strategy, almost any business can leverage Instagram to their advantage.Retail and e-comme

[H1] Cutting-edge Facebook marketing from Melbourne’s leading boutique agency

Harness the power behind one of the world’s most-visited websites with our Facebook marketing services. Reach, engage, and convert your audiences through tailored strategies from our expert team.

[H5] More Than Just Likes And Shares

We bring together a wide range of expertise, covering every aspect of the digital marketing and SEO journey. Our team achieves exceptional results for you by becoming a part of your business. We take the time to learn about your company, your audience and your ambitions for the future.

[H2] A service that goes well beyond your typical Facebook marketing agency in Melbourne

Our team is on hand whenever you need us, applying the same attention to detail and precision we would to our own marketing campaigns. We understand that marketing budgets can be tight, and we don’t spend a cent of your investment on anything we wouldn’t for our own business. Our success is based on yours, which motivates us to look for the best solution, not simply the first or most obvious.SIXGUN helps you create the ideal Facebook marketing and remarketing campaigns. Rest assured, we have the experience and expertise to help you get the most from Facebook; with memorable, engaging advertisements, both for the initial visit and the remarketing ones that bring visitors back for a second look. We will help you build a Facebook business page that makes it simple for your audience to get the answers they want and to contact your business.

[H2] Transparent reporting for your Facebook ads management

With our comprehensive reporting and performance analysis, you’ll have full visibility into the effectiveness of your Facebook marketing efforts. We provide detailed insights into key metrics such as reach, engagement, conversions, and return on spend, letting you to make informed decisions and refine your strategy for optimal results. Our transparent reporting ensures that you’re fully across the impact of your investment, letting you make informed decisions toward your business objectives through Facebook marketing.

[H2] Facebook ads marketing: more than just likes and shares

Facebook isn’t simply a way to put ads in front of users. Sure, that is part of it, but more than that, Facebook is an ecosystem. It’s a place where people find news and reviews, connect with their friends and family, and discover and interact with businesses. In fact, some businesses find that Facebook’s messaging app is one of the primary ways that customers make contact.Facebook remarketing works in a similar way to Google remarketing, but instead of following your customers across the internet, it reminds them of products and services within Facebook itself. The average time spent on Facebook per day is 20 minutes. That isn’t much, and Facebook remarketing allows you to stay in front of your audience for as much of that time as possible.

Read More

[H5]
59% increase in revenue.138% increase in ROAS.

[H5]
142% increase in organic revenue.426% increase in Google Ads revenue.95% increase in Meta Ads revenue.

[H5] Edgar’s Mission

[H3] Edgar’s Mission is a non-profit farm sanctuary in Victoria, dedicated to supporting rescued farm animals in need of a better life.

View Case Study

View Case Study

[H5] Peter Sheppard

[H3] With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.

View Case Study

View Case Study

[IMG: novotel-logo-img]
[IMG: sea-sheperd-logo-img]
[IMG: tig-logo-img]
[IMG: yarra-valley-water-logo-img]
[IMG: Dodo]
[IMG: AusPost]
[IMG: RayWhite]
[IMG: Roll_d]
[IMG: Drake]
[IMG: EdgarsMission]
[IMG: CountryRoadGroup]
[IMG: FleetPartners]
[IMG: Hussmann]
[IMG: Oolio]
[IMG: PeterMac]
[IMG: PeterSheppard]
[IMG: Ansvar]

[H5] OUR PEOPLE

[H2] Meet our Facebook team

Learn More

[IMG: Harris Panayi]

[IMG: Harris Panayi]

[H5] Harris Panayi

Client Services Director

[H3] About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
[H3] Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
[H3] Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.

[IMG: Matthew Cullen]

[H5] Matthew Cullen

Strategy Director

[H3] About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
[H3] Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
[H3] Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.

[IMG: Alan Trinh]

[H5] Alan Trinh

Performance Media Director

[H3] About
Leading the Performance Media department at SIXGUN, Alan manages a dynamic team of high-performing paid media specialists. The Performance Media team specialises in Google Ads, social media marketing, email marketing, and more.
[H3] Experience
With nine years of experience in marketing, Alan's journey encompasses diverse roles, from crafting impactful paid media strategies to orchestrating successful marketing events. Alan takes pride in fusing creativity with data-driven tactics, propelling brands to the forefront of the digital landscape, and mentoring his team to excel.
[H3] Fun Fact
Once upon a time, Alan was a qualified hairdresser who specialised in haircutting. He even entered a few hair competitions (but didn't win an award). That could explain the career change.

[IMG: Nando Iorio]

[H5] Nando Iorio

Lead Account Manager

[H3] About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
[H3] Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
[H3] Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.

[IMG: Dylan Charisis]

[IMG: Dylan Charisis]

[H5] Dylan Charisis

Lead Performance Media Specialist

[H3] About
Dylan is a part of the Performance Media team at SIXGUN, developing strategic paid media campaigns to help clients be seen by their ideal audiences despite the crowded digital landscape.
[H3] Experience
With more than five years’ experience in digital marketing, Dylan’s expertise has many facets beyond paid media, including analytics, PR, communications, and everything in between.
[H3] Fun Fact
Like many others at SIXGUN, on the weekends Dylan can be seen hitting a ball with a stick (golf), enjoying a run or visiting one of Melbourne’s many sandwich shops.

[IMG: Evan Pavlidis]

[H5] Evan Pavlidis

Senior Digital Marketing Strategist

[H3] About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
[H3] Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
[H3] Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).

[IMG: Nelson Pak]

[H5] Nelson Pak

Senior Account Manager

[H3] About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
[H3] Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
[H3] Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.

[IMG: Janelle Wong]

[H5] Janelle Wong

Junior Performance Media Specialist

[H3] About
Janelle is a digital marketing all-rounder who's dedicated to mixing creativity into her strategies. With experience in social media content creation and SEO, she's now blending her career know-how and diving deep into paid media strategies.
[H3] Experience
Janelle's digital marketing journey has spanned diverse sectors like education, engineering, finance, beauty, and ecommerce. Her expertise extends to creating and editing video content across YouTube and TikTok.
[H3] Fun Fact
Outside of work, you can find Janelle cafe-hopping with friends and taking aesthetic pics for the ‘Gram. You might also find her hanging from a piece of fabric in the aerial yoga studio.

[H3] Talk to our specialist team today and learn more about how we can help with your Facebook Ads campaign

Unleash the full potential of your business with our elite Facebook marketing strategies. As a leading Facebook ads agency in Melbourne, we specialise in transforming ordinary brands with sustainable and well-built Facebook campaigns.
No matter the size or nature of your business, our customised, data-backed Facebook marketing campaigns can grow your online presence, capture your target audience’s attention, and fuel your revenue growth.

[H5] Our Thinking

[H2] Industry insights and tips

Learn More

[IMG: ChatGPT Ranking Guide]
[H5]
[AI SEO]
[H4] How to rank better in ChatGPT (and every other AI search tool)

[IMG: Meta Andromeda]
[H5]
[Social Media Marketing]
[H4] What Meta’s Andromeda update means for businesses

[IMG: SEO & Digital Marketing Statistics in Australia]
[H5]
[SEO]
[H4] Key SEO & digital marketing statistics for businesses in Australia

[IMG: Google Analytics 4 and GTM checklist]
[H5]
[Analytics]
[H4] The ultimate GA4 and GTM implementation checklist

[IMG: Generative AI for marketing in 2025? The good, the bad, and the ugly]
[H5]
[Marketing Strategy]
[H4] The good, the bad, and the ugly: generative AI in marketing in 2025

[IMG: B2B marketing strategies for Australian businesses]
[H5]
[Marketing Strategy]
[H4] 6 crucial B2B marketing strategies for Australian businesses in 2024

[H5]
[Analytics]
[H4] The sun has set on Universal Analytics: time to upgrade to GA4

[IMG: Allied Health Marketing: The Complete Guide]
[H5]
[Allied Health]
[H4] Allied Health Marketing: The Complete Guide

[IMG: Understanding Facebook Ads Target Audiences]
[H5]
[Social Media]
[H4] Understanding Facebook Ads Target Audiences

[IMG: The Ultimate Guide to Recruitment Marketing]
[H5]
[Recruitment]
[H4] The Ultimate Guide to Recruitment Marketing

[IMG: Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]]
[H5]
[Marketing Strategy]
[H4] Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]

[IMG: Design a Content Strategy You Will Actually Use]
[H5]
[Content]
[H4] Design a Content Strategy You Will Actually Use

[IMG: How to Effectively Grow Your Blog Following]
[H5]
[Blogging]
[H4] How to Effectively Grow Your Blog Following

[IMG: 5 Ways to Write an Effective About Us Page]
[H5]
[Content]
[H4] 5 Ways to Write an Effective About Us Page

[IMG: Avoid Buzzwords to Connect With Your Audience]
[H5]
[Content]
[H4] Avoid Buzzwords to Connect With Your Audience

[IMG: Use Social Media to Build Your Brand]
[H5]
[Social Media]
[H4] Use Social Media to Build Your Brand

[IMG: The Rise of 10X Content Marketing]
[H5]
[Content]
[H4] The Rise of 10X Content Marketing

[IMG: Google Analytics Attribution Basics]
[H5]
[Analytics]
[H4] Google Analytics Attribution Basics

[H5] Facebook Business: starting with the basics

A well-organised Facebook Business page is the cornerstone of an effective Facebook marketing strategy. We’ll help you ensure that all essential business information is accurately filled out. We can also help craft a compelling ‘About’

[H1] Melbourne’s leading SEO agency. We live and breathe digital.

SEO is a core service at SIXGUN, and we stand by our work. Working from deep technical expertise, our team values honesty and clarity. We’ll never promise results we can’t deliver.

[H5] Award-Winning Melbourne SEO

We offer bespoke solutions to your SEO requirements, whether as part of a complete digital marketing plan or to complement and work closely with your in-house department. We don’t do set-and-forget solutions; instead, each campaign is tailored to your industry and long-term ambitions.

[H2] An experienced, expert Melbourne-based SEO agency to bring your campaign to life

Our team is hand-picked to ensure that we have the best people working on your websites. Each member of our team brings a comprehensive set of search engine optimisation and digital marketing skills, with the experience and ingenuity to develop and execute campaigns in any industry. We aren’t a huge corporation with hundreds of disengaged employees clocking in and out every day. Our reputation and success depends on your business flourishing too. When you work with SIXGUN, you aren’t hiring a bunch of clock watchers and cheque cashers – you’re teaming up with a driven Melbourne based SEO agency committed to getting the best value for your money.

[H2] The collaborative approach to SEO

We view our clients as partners, not just customers. We take a collaborative approach to every SEO and digital marketing project we take on. Your input and feedback are invaluable to us, helping us tailor our strategies to align with your unique goals and challenges. Whether you’re a small startup or a large corporation, we’ll work closely with you to achieve tangible results that drive your business forward.

[H2] A Melbourne-based and Australian-owned SEO company

Digital marketing and SEO is different all around the world. What works in one market won’t have the same impact in another country, which makes it vital for Australian businesses to pair with a team that can deliver locally relevant work for small businesses, while still maintaining an international outlook for larger businesses and those with ambitions to expand into other markets.SIXGUN takes a 360-degree view of your SEO, providing a comprehensive service that doesn’t leave anything to chance. We focus on building solid strategies exclusively for your company. Our experienced marketing strategists include technical experts, content writers, web and graphic designers, and all the people you’ll need to push your company forward.

[H2] We’ll start by conducting a thorough SEO audit of your website to see where things stand—from there, we can begin optimising and refining your entire digital presence

SIXGUN doesn’t focus on making ranking guarantees. Instead, we offer a long-term solution that will continue to support and improve your business, rather than focusing on early big results that will fade quickly.If you have a Google penalty on your site, our team can nurse your site back to health. We’ll manage the interaction with Google, remove or disavow all the offending content and links, then replenish it with high-quality content, optimising the site structure for better performance. Book a free consult to start a conversation now.We service all locations across Victoria, including Geelong, Bendigo and Ballarat.

Read More

[IMG: Novotel Logo]

[IMG: Mister Bartender Logo]

[H5]
84% increase in organic purchasers.289% increase in organic sessions.2,772 increase in ranking performance for tracked keywords.

[H5]
98% increase in organic conversions.52% increase in organic sessions.608 increase in ranking performance for tracked keywords.

[H5]
142% increase in organic revenue.426% increase in Google Ads revenue.95% increase in Meta Ads revenue.

[H5]
211% increase in organic sessions.182% increase in organic conversions.3,282 increase in ranking performance for tracked keywords.

[H5]
133% increase in organic sessions.63% increase in organic website conversions.3,478 increase in ranking performance for tracked keywords.

[H5]
1806% increase in organic sessions.511% increase is Google Ads clicks.60% reduced cost per click.

[H5]
71% increase in organic conversions.48% increase in organic website sessions.1,396 keyword position increases for tracked keywords.

[H5]
414% increase in organic key events.91% decrease in the paid cost per conversion.1,600% increase in paid key events.

[H5]
852% increase in organic sessions.1,803% increase in organic conversions.35% increase in Google Ads conversions.

[H5]
36% increase in organic sessions.86% increase in organic goal completions.187% increase in Google Ads goal completions.

[H5]
Significant UX improvement over the old website.Decrease in homepage load time from 3.08 seconds to 1.37 seconds.

[H5]
224% increase in organic users.183% increase in booking form submissions.1,465 increase in ranking performance for tracked keywords.

[H5]
Increased Google Ads conversions by 61%.Reduced the Google Ads cost per conversion by 60%.2,675 keyword position increases for tracked keywords.

[H5]
73% increase in organic sessions.159% increase in organic key events.

[H5] Novotel

[H3] Novotel Melbourne Airport was a new hotel location opened in July 2024 to provide a premium travel base for travellers transiting through Melbourne.

View Case Study

View Case Study

[H5] Ray White Commercial

[H3] Ray White Commercial Western Sydney are a team of commercial real estate specialists operating in and as part of the Western Sydney community.

View Case Study

View Case Study

[H5] Peter Sheppard

[H3] With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.

View Case Study

View Case Study

[H5] Good Marks Tattoo

[H3] Good Marks Tattoo is a local tattoo parlour on the edge of Melbourne’s CBD in West Melbourne.

View Case Study

View Case Study

[H5] Essendon Natural Health

[H3] Essendon Natural Health is a natural health practice founded by Robert Gentile specialising in a range of therapies.

View Case Study

View Case Study

[H5] Yourtoolkit.com

[H3] Yourtoolkit.com provides a free, step-by-step guide on personal safety, support services and money matters for people facing family and domestic violence.

View Case Study

View Case Study

[H5] McKean McGregor

[H3] McKean McGregor is a locally owned and operated real estate and livestock clearing agency which has been operating in Central Victoria for over 100 years.

View Case Study

View Case Study

[H5] Mister Bartender

[H3] Mister Bartender is a luxury mobile bar hire business that provides custom cocktails and mobile bar services for special events across Melbourne.

View Case Study

View Case Study

[H5] BM Spares

[H3] BM Spares is not your standard wrecking yard—they are an advanced BMW dismantling operation.

View Case Study

View Case Study

[H5] coreplus

[H3] coreplus is a leading digital practice management software designed for the Allied Health sector.

View Case Study

View Case Study

[H5] Drake International

[H3] Beginning their recruitment journey in 1951, Drake International is a leading Australian and international recruitment agency.

View Case Study

View Case Study

[H5] Centre for Clinical Psychology

[H3] The Centre for Clinical Psychology is a Melbourne based psychology practice, specialising in the treatment of trauma, perinatal conditions, anxiety, and depression.

View Case Study

View Case Study

[H5] Tile Solution Australia

[H3] Tile Solution Australia specialises in tile and stone cleaning, polishing, restoration, and sealing across Melbourne.

View Case Study

View Case Study

[H5] HQ Law

[H3] HQ Law is a regional law firm in Bendigo, providing services in Child Protection, Commercial, Conveyancing, Family, and Wills & Estates law.

View Case Study

View Case Study

[IMG: novotel-logo-img]
[IMG: sea-sheperd-logo-img]
[IMG: tig-logo-img]
[IMG: yarra-valley-water-logo-img]
[IMG: Dodo]
[IMG: AusPost]
[IMG: RayWhite]
[IMG: Roll_d]
[IMG: Drake]
[IMG: EdgarsMission]
[IMG: CountryRoadGroup]
[IMG: FleetPartners]
[IMG: Hussmann]
[IMG: Oolio]
[IMG: PeterMac]
[IMG: PeterSheppard]
[IMG: Ansvar]

[H5] OUR PEOPLE

[H2] Meet our SEO team

Learn More

[IMG: Harris Panayi]

[IMG: Harris Panayi]

[H5] Harris Panayi

Client Services Director

[H3] About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
[H3] Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
[H3] Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.

[IMG: Matthew Cullen]

[H5] Matthew Cullen

Strategy Director

[H3] About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
[H3] Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
[H3] Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.

[IMG: Cameron Milner]

[H5] Cameron Milner

SEO & Data Director

[H3] About

Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.

[H3] Experience

With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.

[H3] Fun Fact

Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.

[IMG: Nando Iorio]

[H5] Nando Iorio

Lead Account Manager

[H3] About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
[H3] Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
[H3] Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.

[IMG: Christopher Zerafa]

[H5] Christopher Zerafa

Lead SEO Specialist

[H3] About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
[H3] Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
[H3] Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.

[IMG: Evan Pavlidis]

[H5] Evan Pavlidis

Senior Digital Marketing Strategist

[H3] About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
[H3] Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
[H3] Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).

[IMG: Nelson Pak]

[H5] Nelson Pak

Senior Account Manager

[H3] About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implemen