Training Example: Delsym – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Medical Devices, Pharma & Biotech
Generic Claims: advancing human health, breakthrough innovation, life-changing therapies, transforming patient outcomes…
Red Flags: FDA cleared used interchangeably with FDA approved, clinical claims without published study citations, breakthrough claims for incremental improvements, regulatory status implied but not specified…
Semantic Drift Patterns: homepage claims breakthrough but pipeline page shows preclinical only, FDA approved claims but only for one indication, marketed broadly, claims clinical evidence but links to poster presentations not published studies, claims global reach but regulatory approvals are single-market…
Proof Expectations: specific regulatory clearance numbers (FDA 510(k), CE, TGA), published clinical trial results with ClinicalTrials.gov registration, ISO 13485 and GMP certification details, peer-reviewed publication citations…

Delsym

(https://delsym.com) 📸 Data Snapshot: May 26, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Delsym: 12 Hour Cough Relief | Delsym (https://delsym.com)
Title

Delsym: 12 Hour Cough Relief | Delsym

Meta

Delsym offers trusted cough relief for adults and children. Explore our brand and range of products to find relief for your cough symptoms.

H1 Say hello to our new look
H2 Popular Products
H2 Benefits of Delsym
H3 Delsym® 12 Hour Orange Flavored Cough Liquid
H3 Delsym® 12 Hour Grape Flavored Children’s Cough Liquid
H3 Delsym® Cough+ Chest Congestion DM Liquid
H3 Delsym® 12 Hour Grape Flavored Cough Liquid
H3 CONTACT US
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Explore Delsym Products | Delsym (https://delsym.com/collections/all/)
Title

Explore Delsym Products | Delsym

Meta

Discover a range of effective cough relief solutions with Delsym products. From liquid cough medicine to caplets, find the right remedy for your needs.

H1 All Products
H3 Filter Products:
H3 Delsym® 12 Hour Flavored Cough Liquid — Orange or Grape
H3 Delsym® Maximum Strength Cough Suppressant Caplets
H3 Delsym® 12 Hour Orange Flavored Children’s Cough Liquid
H3 Delsym® 12 Hour Cough Liquid and Nighttime Fast Release Combo
H3 Delsym® 12 Hour Grape Flavored Cough Liquid
H3 Delsym® 12 Hour Orange Flavored Cough Liquid
H3 Delsym® 12 Hour Grape Flavored Children’s Cough Liquid
H3 Delsym® Cough+ Sore Throat Honey Flavored Liquid
H3 Delsym® Nighttime Cough Liquid
H3 Delsym® Cough+ Chest Congestion DM Liquid
H3 CONTACT US
H4 For
H4 Format
H4 Symptoms
H4 Packaging
H4 Preference
NAV_HEADER_HEADING_REPEATED_FOOTER Learn More About Our Brand | Delsym (https://delsym.com/about-delsym/)
Title

Learn More About Our Brand | Delsym

Meta

As the first cough liquid brand to deliver 12 hours of cough relief, Delsym® offers a line of products for the entire* family with day & nighttime formulas.

H1 About Delsym®
H2 A Winning Cough Solution for the Whole Family
H2 Suitable for Ages 4 and Up
H2 Benefits of Delsym
H3 CONTACT US
NAV_HEADER_HEADING_REPEATED_FOOTER Helpful Tips & Resources | Delsym (https://delsym.com/tips-and-resources/)
Title

Helpful Tips & Resources | Delsym

Meta

Go to our website and visit Delsym's 'Tips & Resources' section, where you will find all kinds of content to help you with your cold and flu symptoms.

H1 Tips & Resources
H2 The Difference Between an Allergy Cough and a Cold or Flu Dry Cough
H2 Your Cough Decoder: How to Know the Difference Between Coughs
H2 How to Help Your Kids Prevent Spreading a Cough
H2 Tips to Get Kids to Take Their Cough Medicine
H2 Choosing Wisely: The Benefits of Liquid Cough Medicine for Effective Relief
H2 How to Make a Cough More Productive for Quicker Relief
H2 Differentiating Between a Productive and Non-Productive Cough
H2 Must-Have Essentials When You Have a Chronic Cough
H2 Easing a Dry Cough in Children
H2 How Dextromethorphan Works to Suppress Coughs
H2 All you need to know about cough medicine for kids
H2 How to Prevent Germs from Spreading When You Cough
H2 Ways You Can Boost Your Immune System to Help Prevent a Dry Cough
H2 How to get rid of a dry cough
H2 Dry Cough Causes and Prevention Tips
H2 Winter Cough Remedies
H2 6 SIMPLE WAYS TO RELIEVE YOUR DRY COUGH
H2 How Does 12 Hour Cough Relief Medicine Work on Dry Coughs
H2 Traveling With a Lingering Cough
H2 Home Remedies For Chest Congestion Symptoms
H2 When to Treat Your Lingering Cough With Over the Counter Medication vs. Doctor Visits
H2 How to Return to Work After Sickness & Cough
H2 5 Ways to Clear Chest Congestion Symptoms
H2 Why Do I Have A Lingering Cough
H2 Best Sleep Positions to Stop Coughing at Night
H2 Effective Cough Medicine for Wet Cough
H2 Exercises to Remove Mucus from Lungs
H2 Sinus Infection and Cough
H2 How Long Can the Flu Last?
H2 The Connection Between Cough and Dehydration
H2 What Is a Non-Productive Cough and How to Manage It
H2 Allergy Cough: Causes, Symptoms, and Treatments
H2 How to Manage Excessive Coughing During Pregnancy
H2 Understanding Chest Congestion and Cough
H2 Why Cough Gets Worse at Night?
H2 Understanding Coughing After Running
H2 A Guide to Finding the Best Position to Sleep with a Cold and Cough
H2 What You Need to Know About Cough & Cold Medicine for Adults
H2 Warm Drinks for Cough Relief: Best Choices
H3 CONTACT US
H4 Symptoms
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://delsym.com) Delsym: 12 Hour Cough Relief | Delsym
Shop all products
[IMG: delsym]
[IMG: Delsym - Say hello to new look]
[H2] Popular Products
[H3] Delsym® 12 Hour Orange Flavored Cough Liquid
NIGHT & DAY
[IMG: Delsym® 12 Hour Orange Flavored Cough Liquid]
[H3] Delsym® 12 Hour Grape Flavored Children’s Cough Liquid
DAY & NIGHT
[IMG: Delsym® 12 Hour Grape Flavored Children’s Cough Liquid]
[H3] Delsym® Cough+ Chest Congestion DM Liquid
DAY & NIGHT
[IMG: Delsym® Cough+ Chest Congestion DM Liquid]
[H3] Delsym® 12 Hour Grape Flavored Cough Liquid
NIGHT & DAY
[IMG: Delsym® 12 Hour Grape Flavored Cough Liquid]
Show 1 of 4
[H2] Benefits of Delsym
Delsym 12 Hour provides long lasting cough relief for the entire family.* When used twice daily, you’ll be able to control your cough for up to 24 hours. There’s no need to re-dose all throughout the day.Delsym 12 Hour is free from alcohol and sulfites. It is also available in comforting grape and orange flavored liquids.*Ages 4+
[IMG: Delsym® 12 Hour Grape Flavored Children’s Cough Liquid]
1009 chars
SUB-PAGE (https://delsym.com/collections/all/) Explore Delsym Products | Delsym
All ProductsNew Look.Same great product.
[IMG: delsym]
[IMG: All Products New Look. Same great product.]
Delsym® has a full line of cough medicine products for both adults and children, starting at ages 2+. This includes 12 hour products which provide long lasting cough relief with every dose, and Cough+ products which relieve cough as well as other cold symptoms. Also try our No Mess Vapor Roll-On for topical cough relief!
[H3] Filter Products:
[H4] For
[H4] Format
[H4] Symptoms
[H4] Packaging
[H4] Preference
Products (10)
[H3] Delsym® 12 Hour Flavored Cough Liquid — Orange or Grape
DAY & NIGHT
[IMG: Delsym® 12 Hour Flavored Cough Liquid — Orange or Grape]
[H3] Delsym® Maximum Strength Cough Suppressant Caplets
DAY & NIGHT
[IMG: Delsym® Maximum Strength Cough Suppressant Caplets]
[H3] Delsym® 12 Hour Orange Flavored Children’s Cough Liquid
DAY & NIGHT
[IMG: Delsym® 12 Hour Orange Flavored Children’s Cough Liquid]
[H3] Delsym® 12 Hour Cough Liquid and Nighttime Fast Release Combo
NIGHT & DAY
[IMG: Delsym® 12 Hour Cough Liquid and Nighttime Fast Release Combo]
[H3] Delsym® 12 Hour Grape Flavored Cough Liquid
NIGHT & DAY
[IMG: Delsym® 12 Hour Grape Flavored Cough Liquid]
[H3] Delsym® 12 Hour Orange Flavored Cough Liquid
NIGHT & DAY
[IMG: Delsym® 12 Hour Orange Flavored Cough Liquid]
[H3] Delsym® 12 Hour Grape Flavored Children’s Cough Liquid
DAY & NIGHT
[IMG: Delsym® 12 Hour Grape Flavored Children’s Cough Liquid]
[H3] Delsym® Cough+ Sore Throat Honey Flavored Liquid
NIGHT & DAY
[IMG: Delsym® Cough+ Sore Throat Honey Flavored Liquid]
[H3] Delsym® Nighttime Cough Liquid
NIGHT
[IMG: Delsym® Nighttime Cough Liquid]
[H3] Delsym® Cough+ Chest Congestion DM Liquid
DAY & NIGHT
[IMG: Delsym® Cough+ Chest Congestion DM Liquid]
1791 chars
SUB-PAGE (https://delsym.com/about-delsym/) Learn More About Our Brand | Delsym
About Delsym®
[IMG: delsym]
[IMG: A boy happily playing with his father]
Delsym® revolutionized cough medicine in the 1980s by pioneering the first 12-hour cough suppressant liquid. Its innovative delivery system, which inspired the brand name “DELivery SYsteM,” set a new standard in long-lasting cough relief.
[H2] A Winning Cough Solution for the Whole Family
Today, Delsym® continues to lead with its 12-hour cough medicine featuring an advanced time-release formula. This allows for up to 12 hours of continuous cough control. You can manage your cough around the clock without frequent re-dosing with twice-daily dosing. The Delsym® 12-Hour line is alcohol-free and has soothing grape and orange flavors.
[H2] Suitable for Ages 4 and Up
Delsym® is a top-rated 12-hour cough suppressant, highly recommended in the Adult Cough and Cold category. It’s also the #1 pharmacist-recommended cough suppressant and children’s cough brand, according to the Pharmacy Times OTC Guide (2023-2024).Additionally, Children’s Delsym® is the #1 pediatrician-recommended over-the-counter cough suppressant for children aged 4 and older, based on the IQVIA ProVoice Survey (2024).
[H2] Benefits of Delsym
Delsym 12 Hour provides long lasting cough relief for the entire family.* When used twice daily, you’ll be able to control your cough for up to 24 hours. There’s no need to re-dose all throughout the day.Delsym 12 Hour is free from alcohol and sulfites. It is also available in comforting grape and orange flavored liquids.*Ages 4+
[IMG: Delsym® 12 Hour Grape Flavored Children’s Cough Liquid]
1584 chars
SUB-PAGE (https://delsym.com/tips-and-resources/) Helpful Tips & Resources | Delsym
[H4] Symptoms
Articles (39)Read More
[H2] The Difference Between an Allergy Cough and a Cold or Flu Dry Cough
COUGH FROM ALLERGIES VS. COUGH FROM COLD OR FLU Annoying dry coughs typically stem from either allergies or cold and flu. We’ve put together...
[IMG: img]
Read More
[H2] Your Cough Decoder: How to Know the Difference Between Coughs
WET COUGH VS. DRY COUGH You don't need us to tell you that a pesky cough is annoying (those sleepless nights speak for themselves....
[IMG: img]
Read More
[H2] How to Help Your Kids Prevent Spreading a Cough
PREVENTING KIDS FROM SPREADING GERMS BY COUGHING As a parent, you take pride in being on top of things in the prevention department: you...
[IMG: img]
Read More
[H2] Tips to Get Kids to Take Their Cough Medicine
GETTING KIDS TO TAKE MEDICINE FOR COUGHS 1. Stay Positive Kids are like sponges. If you approach medicine time by saying, “This won’t be...
[IMG: img]
Read More
[H2] Choosing Wisely: The Benefits of Liquid Cough Medicine for Effective Relief
When it comes to self-care for common coughs and respiratory illnesses, choosing between different forms of liquid cough medicine is a crucial consideration. While...
[IMG: Choosing Wisely: The Benefits of Liquid Cough Medicine for Effective Relief]
Read More
[H2] How to Make a Cough More Productive for Quicker Relief
When a persistent, non-productive (dry) cough occurs, it can be uncomfortable and painful. However, there are effective at-home remedies on how to make your...
[IMG: How to Make a Cough More Productive for Quicker Relief]
Read More
[H2] Differentiating Between a Productive and Non-Productive Cough
Many people are aware of dry and wet coughs. But they're technically categorized into two main types: productive (wet) and non-productive (dry). Coughing is...
[IMG: Differentiating Between a Productive and Non-Productive Cough]
Read More
[H2] Must-Have Essentials When You Have a Chronic Cough
MUST HAVE ESSENTIALS FOR CHRONIC COUGH TREATMENT Maybe it started out as a common cold, complete with a sore throat, congestion, headache, fever and...
[IMG: Delsym Logo]
Read More
[H2] Easing a Dry Cough in Children
DRY COUGH IN CHILDREN: SYMPTOMS AND SOLUTIONS That dry, hacking cough that makes your child miserable during the day and keeps them up at...
[IMG: Delsym Logo]
Read More
[H2] How Dextromethorphan Works to Suppress Coughs
The physical effects of a cold — the headaches, the cough, interrupted sleep and raw sore throat — are unfortunately all too familiar. But...
[IMG: Delsym Logo]
Read More
[H2] All you need to know about cough medicine for kids
HOW TO CHOOSE THE BEST KID'S COUGH MEDICINE It’s a sound you can’t ignore. Your child starts coughing, and you know it’s likely to...
[IMG: Delsym Logo]
Read More
[H2] How to Prevent Germs from Spreading When You Cough
It starts small — your child comes home with a cough that hangs on a little too long. Soon, your whole family is coughing,...
[IMG: Delsym Logo]
Read More
[H2] Ways You Can Boost Your Immune System to Help Prevent a Dry Cough
How to increase immunity against colds and coughs With symptoms like disrupted sleep and throat irritation, it’s easy to see why the effects of...
[IMG: Delsym Logo]
Read More
[H2] How to get rid of a dry cough
Runny nose, gone. Sore throat, gone. But that hacking cough just won't go away. It's keeping you and your loved ones up at night...
[IMG: Delsym Logo]
Read More
[H2] Dry Cough Causes and Prevention Tips
It’s that hacking that just won’t seem to let go. Dry coughing can go from a tickle in your throat to exhausting pain, keeping...
[IMG: Delsym Logo]
Read More
[H2] Winter Cough Remedies
When dreaming of how you would spend the holidays this year, you probably didn’t anticipate that a cough would come along, unpack its bags...
[IMG: Delsym Logo]
Read More
[H2] 6 SIMPLE WAYS TO RELIEVE YOUR DRY COUGH
When that dry, scratchy hacking won’t quit, all you want is relief. More than just irritating, a dry cough can make it difficult to...
[IMG: Delsym Logo]
Read More
[H2] How Does 12 Hour Cough Relief Medicine Work on Dry Coughs
HOW DOES COUGH SUPPRESSANT WORK? As far as coughs go, a dry, nonproductive cough 12 Hour seems a bit less dramatic than its productive...
[IMG: Delsym Logo]
Read More
[H2] Traveling With a Lingering Cough
Whether you’re traveling for business or pleasure, the last thing you want to deal with on the road is a persistent cough — especially...
[IMG: Delsym Logo]
Read More
[H2] Home Remedies For Chest Congestion Symptoms
Dealing with a cough is no fun, and that goes double if you’re also suffering from chest congestion. Chest congestion is caused by excess...
[IMG: Delsym Logo]
Read More
[H2] When to Treat Your Lingering Cough With Over the Counter Medication vs. Doctor Visits
WHEN TO GO TO THE DOCTOR FOR A LINGERING COUGH The fatigue and discomfort of a lingering cough is annoying enough, without disrupting your...
[IMG: Delsym Logo]
Read More
[H2] How to Return to Work After Sickness & Cough
You've been sick in bed for long enough and leaping back to your typical lifestyle is tempting. According to a study published in Annals...
[IMG: Delsym Logo]
Read More
[H2] 5 Ways to Clear Chest Congestion Symptoms
HOME REMEDIES FOR CHEST CONGESTION SYMPTOMS Dealing with a cough is no fun, and that goes double if you’re also suffering from chest congestion....
[IMG: Delsym Logo]
Read More
[H2] Why Do I Have A Lingering Cough
No one likes a guest that overstays his or her welcome, and that's especially true if the "guest" is a lingering cough. Whether your...
[IMG: Delsym Logo]
Read More
[H2] Best Sleep Positions to Stop Coughing at Night
Persistent nighttime coughing can be frustrating, disrupting your sleep and leaving you exhausted the next day. While coughing...
[IMG: Best sleeping positions to stop cough at Night]
Read More
[H2] Effective Cough Medicine for Wet Cough
A wet cough, also known as a productive cough, is often accompanied by the expulsion of mucus or phlegm from the respiratory tract. It's typically...
[IMG: A Man Suffering from Wet Cough covering his mouth with arm]
Read More
[H2] Exercises to Remove Mucus from Lungs
Excess lung mucus can lead to discomfort, difficulty breathing, and persistent coughing. While mucus...
[IMG: Exercises to Remove Mucus from Lungs]
Read More
[H2] Sinus Infection and Cough
Sinus infections, or sinusitis, are a common condition that can result in a persistent sinus infection cough. This connection often arises due to post-nasal drip...
[IMG: Sinus Infection and Cough]
Read More
[H2] How Long Can the Flu Last?
The flu, or influenza, is a common viral infection that affects millions of people worldwide each year. While most cases of the flu resolve on their own with time, understanding the typical....
[IMG: How Long can the Flu Last]
Read More
[H2] The Connection Between Cough and Dehydration
Coughing is a common symptom of various health conditions, from colds and allergies to chronic respiratory issues. However, what many...
[IMG: The Connection Between Cough and Dehydration]
Read More
[H2] What Is a Non-Productive Cough and How to Manage It
Coughing is a common reflex action that helps clear irritants and mucus from your airways. However, not all coughs are the same....
[IMG: What Is a Non-Productive Cough and How to Manage It]
Read More
[H2] Allergy Cough: Causes, Symptoms, and Treatments
Coughing is often associated with the common cold, flu, and other respiratory infections. However, these viruses aren’t the only possible cause of coughing: Allergies...
[IMG: Allergy Cough: Causes, Symptoms, and Treatments]
Read More
[H2] How to Manage Excessive Coughing During Pregnancy
Along with that radiant pregnancy glow, pregnancy brings on a plethora of new symptoms, from nausea and fatigue to mood swings and food cravings. Hormonal....
[IMG: How to Manage Excessive Coughing During Pregnancy]
Read More
[H2] Understanding Chest Congestion and Cough
Chest congestion and coughing are uncomfortable symptoms that often accompany respiratory illnesses. They occur when the airways produce excess mucus or become....
[IMG: Understanding Chest Congestion and Cough]
Read More
[H2] Why Cough Gets Worse at Night?
If you’re lying in bed, tossing and turning as persistent hacking bars you from a peaceful slumber, you may be asking: Why is a cough worse at night?
[IMG: Why Cough Gets Worse at Night?]
Read More
[H2] Understanding Coughing After Running
Running is a great way to stay fit, improve cardiovascular health, and boost your mood. However, for many people, it’s common to experience coughing after running, especially following intense.....
[IMG: Why You Cough After Running?]
Read More
[H2] A Guide to Finding the Best Position to Sleep with a Cold and Cough
Sleep is essential for the body's healing process, especially when sick. But as most people have experienced, finding the best position to sleep with a cold and cough can be a real challenge....
[IMG: Best Position to Sleep with a Cold and Cough]
Read More
[H2] What You Need to Know About Cough & Cold Medicine for Adults
Whether from the common cold, a sinus infection, seasonal allergies, or another health condition, coughing can be uncomfortable, to say the least. Thankfully, many different types of cough medicine are conveniently available from local drugstores.....
[IMG: The Right Cough Medicine for Adults]
Read More
[H2] Warm Drinks for Cough Relief: Best Choices
Sipping a steaming mug of tea is a simple comfort we can all enjoy, especially on a cold, stormy day. But did you know that a warm beverage can also comfort a cough? That’s right—the combination of steam and warm liquid...
[IMG: Warm Drinks for Cough Relief: Best Choices]
9686 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
37Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 9 0
/collections/all/ 9 0
/about-delsym/ 9 0
/tips-and-resources/ 10 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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                "position": 2
            },
            {
                "@type": "ListItem",
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                "position": 3
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-12-hour-cough-and-nighttime-fast-release-combo/",
                "position": 4
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-12-hour-grape-flavored-cough-syrup/",
                "position": 5
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-12-hour-orange-flavored-cough-syrup/",
                "position": 6
            },
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                "item": "https://www.delsym.com/products/12-hour-delsym-childrens-cough-medicine-grape/",
                "position": 7
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-cough-sore-throat-honey/",
                "position": 8
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-nighttime-cough/",
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            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-cough-chest-congestion-dm/",
                "position": 10
            }
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    }
]
/about-delsym/
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        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "",
        "logo": "https://eu-images.contentstack.com/v3/assets/blt5088c07559fc83f1/blte8252324a97b1a92/67d1859fce7a161c852809a6/Logo_Delsym_RGB.avif",
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                "@type": "ListItem",
                "name": "Learn More About Our Brand ",
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        "@type": "WebPage",
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                "name": "Delsym"
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        }
    }
]
/tips-and-resources/
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        "@type": "Organization",
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            },
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                "name": "Tips & Resources",
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    },
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                "position": 1
            },
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                "@type": "ListItem",
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                "position": 2
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                "position": 3
            },
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                "position": 4
            },
            {
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                "item": "https://www.delsym.com/tips-and-resources/benefits-of-liquid-cough-medicine-for-effective-relief/",
                "position": 5
            },
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                "position": 6
            },
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                "position": 7
            },
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                "item": "https://www.delsym.com/tips-and-resources/must-have-essentials-when-you-have-a-chronic-cough/",
                "position": 8
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                "position": 9
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/how-dextromethorphan-works-to-suppress-coughs/",
                "position": 10
            },
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                "item": "https://www.delsym.com/tips-and-resources/all-you-need-to-know-about-cough-medicine-for-kids/",
                "position": 11
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/how-to-prevent-germs-from-spreading-when-you-cough/",
                "position": 12
            },
            {
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                "item": "https://www.delsym.com/tips-and-resources/ways-you-can-boost-your-immune-system-to-help-prevent-a-dry-cough/",
                "position": 13
            },
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                "@type": "ListItem",
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                "position": 14
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                "item": "https://www.delsym.com/tips-and-resources/dry-cough-causes-and-prevention-tips/",
                "position": 15
            },
            {
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                "position": 16
            },
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                "item": "https://www.delsym.com/tips-and-resources/6-simple-ways-to-relieve-your-dry-cough/",
                "position": 17
            },
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                "item": "https://www.delsym.com/tips-and-resources/how-does-12-hour-cough-relief-medicine-work-on-dry-coughs/",
                "position": 18
            },
            {
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                "item": "https://www.delsym.com/tips-and-resources/traveling-with-a-lingering-cough/",
                "position": 19
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/home-remedies-for-chest-congestion-symptoms/",
                "position": 20
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                "position": 21
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                "position": 22
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                "item": "https://www.delsym.com/tips-and-resources/5-ways-to-clear-chest-congestion-symptoms/",
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                "position": 25
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                "position": 26
            },
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                "position": 27
            },
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                "position": 28
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                "position": 29
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                "position": 30
            },
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                "position": 31
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                "position": 35
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                "position": 37
            },
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                "item": "https://www.delsym.com/tips-and-resources/cough-medicine-for-adults/",
                "position": 38
            },
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                "item": "https://www.delsym.com/tips-and-resources/warm-drinks-for-cough/",
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]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Medical Devices, Pharma & Biotech
40.7 Avg BS

Based on 784 businesses audited.

BS Detector

Medical Devices, Pharma & Biotech BS: Delsym (delsym.com)

https://delsym.com 📍 Industry: Medical Devices, Pharma & Biotech
38 BS / 100

Delsym is a substance-heavy consumer brand that successfully avoids most generic pharma fluff but falls into the trap of ‘Trust Theatre’ by hosting unverified reviews. It effectively leverages its 1980s heritage and survey rankings to compensate for a lack of named scientific leadership and outbound clinical citations.

Info Density Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
13
65% BS
Commodity Fingerprint Detection of industry clichés/templates.
6
40% BS
Identity & Authority Expert verifiability & Schema depth.
8
53% BS

First, replace the H1 ‘Say hello to our new look’ with a substance-driven H1 that quantifies the brand’s primary therapeutic benefit. Second, implement Person schema and ‘Reviewed By’ signatures for the 39 blog articles to bridge the expert authority gap. Third, link the ‘pediatrician recommended’ claims directly to the survey methodology or a summary of the IQVIA data to move from ‘Trust Theatre’ to ‘Verified Proof.’ Finally, move internal reviews to a third-party verified platform to validate the review_count of 10.

The site perfectly aligns with the Pharma & Biotech industry, specifically in the Over-the-Counter (OTC) consumer health segment. It focuses heavily on dosage forms, specific active ingredient mechanisms (dextromethorphan), and age-appropriate indications.

“The score of 38 reflects a brand with high substance but weak verification. The Trust and Proof pillar (13/20) and Identity/Authority pillar (8/15) drove the score upward due to the lack of external proof paths and anonymous medical advice. Information Density (9/30) and Semantic Coherence (2/20) are exceptionally strong, keeping the site out of the 'High BS' categories.”

Verified Analysis Date: May 26, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation