Training Example: Jungle Formula – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Medical Devices, Pharma & Biotech
Generic Claims: advancing human health, breakthrough innovation, life-changing therapies, transforming patient outcomes…
Red Flags: FDA cleared used interchangeably with FDA approved, clinical claims without published study citations, breakthrough claims for incremental improvements, regulatory status implied but not specified…
Semantic Drift Patterns: homepage claims breakthrough but pipeline page shows preclinical only, FDA approved claims but only for one indication, marketed broadly, claims clinical evidence but links to poster presentations not published studies, claims global reach but regulatory approvals are single-market…
Proof Expectations: specific regulatory clearance numbers (FDA 510(k), CE, TGA), published clinical trial results with ClinicalTrials.gov registration, ISO 13485 and GMP certification details, peer-reviewed publication citations…

Jungle Formula

(https://jungleformula.co.uk) 📸 Data Snapshot: May 31, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home – Jungle Formula | Insect Repellent (https://jungleformula.co.uk)
Title

Home – Jungle Formula | Insect Repellent

Meta

Find out why Jungle Formula is the UK's favourite insect repellent brand, protecting your family from insect bites from your own back garden, to the great outdoors.

H1 INSECTS OFF! ADVENTURE ON!
H2 The UK's favourite insect repellent brand
H2 Our Products
H2 Where to buy
H2 Protection
H2 FAQs
H2 Navigation
NAV_HEADER_HEADING_REPEATED_BODY products – Jungle Formula (https://jungleformula.co.uk/products/)
Title

products – Jungle Formula

Meta

Jungle Formula, the UK's No.1 best selling insect repellent gives all the family long lasting protection from insect bites. Try Jungle Formula products now!

H1 Products
H2 Jungle Formula Maximum Range
H2 Jungle Formula Dry Protect Range
H2 Jungle Formula Plug-in
H2 Navigation
H3 Our Jungle strength
H3 ADD TO YOUR ONLINE SHOP
H3 Non-greasy, skin friendly, strong protection
H3 ADD TO YOUR ONLINE SHOP
H3 Keeping your room free from bugs
H3 ADD TO YOUR ONLINE SHOP
NAV_HEADER_HEADING_REPEATED_BODY Protection – Jungle Formula (https://jungleformula.co.uk/protection/)
Title

Protection – Jungle Formula

Meta

Find out more information on how Jungle Formula insect repellent can protect you and your family whilst you're out enjoying the outdoors.

H1 Protection
H2 Find more information about protecting you and your family.
H2 Malaria
H2 Zika Virus
H2 Dengue Fever
H2 Yellow Fever
H2 West Nile Virus
H2 Chikungunya
H2 Navigation
H3 Malaria is a serious and sometimes fatal disease transmitted to people through the bites of infected female Anopheles mosquitoes.
H3 In 2015, an outbreak of the zika virus occurred in the Caribbean, Central and South America with some cases also reported in Oceania and parts of Asia.
H3 The global incidence of dengue has grown dramatically in recent decades.
H3 Yellow fever is a serious viral infection, which is spread by the Aedes aegyptii mosquito and is endemic in Africa and South America.
H3 West Nile virus can infect humans, birds, mosquitoes, horses and some other mammals, but is most common in birds.
H3 Chikungunya is a viral disease transmitted to humans by the Aedes mosquito.
H4 Overview
H4 Areas of Risk
H4 Symptoms
H4 Treatment
H4 Overview
H4 Areas of Risk
H4 Symptoms
H4 Treatment
H4 Zika and Pregnancy
H4 Overview
H4 Areas of Risk
H4 Symptoms
H4 Treatment
H4 Overview
H4 Symptoms
H4 Treatment
H4 Overview
H4 Areas of Risk
H4 Symptoms
H4 Treatment
H4 Overview
H4 Areas of Risk
H4 Symptoms
H4 Treatment
NAV_HEADER_HEADING_REPEATED_BODY FAQ's – Jungle Formula (https://jungleformula.co.uk/faqs/)
Title

FAQ's – Jungle Formula

Meta

For help and support with any queries related to use of Jungle Formula insect repellent browse through our frequently asked questions.

H1 FAQs
H2 All insect repellents work in a similar way by repelling and deterring insects.
H2 What is Jungle Formula?
H2 Where can I buy Jungle Formula?
H2 Is Jungle Formula safe to use?
H2 Where can I find out more information related to Jungle Formula?
H2 Do I need a prescription?
H2 Who do I contact if I have questions about Jungle Formula?
H2 Has there been an artwork update?
H2 Can I use more of the products in Jungle Formula range at once?
H2 Are Jungle Formula products suitable for people with allergies?
H2 What Jungle Formula products are most suitable for asthmatics?
H2 Can I wear sunscreen with Jungle Formula products?
H2 Can Jungle Formula products stain my clothes?
H2 Should I reapply after swimming?
H2 Where should I apply Jungle Formula?
H2 What insects are repelled?
H2 Can DEET damage grass or flora?
H2 Why are there different instructions on the newest batches of this product?
H2 Navigation
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE · THIN (https://jungleformula.co.uk) Home – Jungle Formula | Insect Repellent
[H2] The UK's favourite insect repellent brand
Offering your family protection against insects, from the jungle, to your back garden
Find out more

[H1] INSECTS OFF! ADVENTURE ON!
Jungle Formula provides immediate protection for up to 12 hours, even against aggressive insects.
OUR PRODUCTS   DISCOVER HOW TO STAY BITE FREE

[IMG: Banner]

[H2] Our Products
Discover which of our products is right for you,
whoever you are and wherever you’re going.
More
[H2] Where to buy
More
[IMG: Protection]
[H2] Protection
[H3]
Find more information about protecting you and your family.
More

[IMG: FAQs]
[H2] FAQs
[H3]
Find out more about Jungle Formula and read our FAQs.
More
689 chars
SUB-PAGE (https://jungleformula.co.uk/products/) products – Jungle Formula
[H1] Products
[IMG: Maximum Range]
Maximum Range
[IMG: Dry Protect Range]
Dry Protect Range
[IMG: 2Pin Plug-in]
2Pin Plug-in
[H2] Jungle Formula Maximum Range
[H3] Our Jungle strength
Tested against the mosquitoes that you’ll find in most tropical destinations* the Jungle Formula maximum range is ideal for you if you are travelling long haul or if you’re just one of those people who get bitten all over!
Our range is scientifically proven to provide active protection from mosquitoes.
Repels mosquitoes and biting insects
Maximum strength for travel to long haul destinations
Contains 50% DEET (the strength recommended by the WHO)
Available in aerosol, pump spray or roll on formats
*Most relevant species for tropical destinations such as the Aedes and Anopheles mosquitoes which can carry Yellow Fever, Zika, Malaria, Dengue and Chikungunya.
[H3] ADD TO YOUR ONLINE SHOP
[IMG: Amazon]
[IMG: ASDA]
[IMG: Boots]
[IMG: Morrisons]
[IMG: Sainsburys]
[IMG: Tesco]
[IMG: Weldricks]
[IMG: Chemist4U]
[IMG: Well]
[IMG: Ocado]
Back to Carousel
[H2] Jungle Formula Dry Protect Range
[H3] Non-greasy, skin friendly, strong protection
Non-greasy, skin friendly, strong protection. Specifically formulated for Europe and the UK, with a pleasant fragrance.
Our range is scientifically proven to provide active protection from mosquitoes.
Non-greasy
Skin friendly, with soothing ingredients
DEET free
Repels all mosquito species
Also protects against ticks, horse flies, sand flies, black flies, midges & other biting insects
[H3] ADD TO YOUR ONLINE SHOP
[IMG: Amazon]
[IMG: Boots]
[IMG: Morrisons]
[IMG: Sainsburys]
[IMG: Tesco]
[IMG: Weldricks]
[IMG: Well]
[IMG: Ocado]
Back to Carousel
[H2] Jungle Formula Plug-in
[H3] Keeping your room free from bugs
So you’ve escaped the bugs during the day, make sure you’re not attacked at night! Jungle Formula Plug-in is ideal left in the room while you’re out, giving you a bug free room, ready for a restful night sleep. Jungle Formula plug in is scientifically proven to kill mosquitoes, midges and other small flying insects.
Kills mosquitoes and biting insects
Comes in plug in and refill formats
Not suitable for use by pregnant women
Suitable for ages 8 and upwards
Two pin style plug – suitable for many destinations
Contains prallethrin which works by releasing a long lasting odourless insecticide vapour.
45 days use when used an average of 8-10 hours a night.
[H3] ADD TO YOUR ONLINE SHOP
[IMG: Amazon]
[IMG: Boots]
[IMG: Weldricks]
[IMG: Chemist4U]
[IMG: Ocado]
Back to Carousel
2528 chars
SUB-PAGE (https://jungleformula.co.uk/protection/) Protection – Jungle Formula
[H1] Protection

[H2] Find more information about protecting you and your family.
MalariaZika VirusDengue FeverYellow FeverWest Nile VirusChikungunya
[H2] Malaria
[H3] Malaria is a serious and sometimes fatal disease transmitted to people through the bites of infected female Anopheles mosquitoes.
[H4] Overview
You cannot be vaccinated against malaria, but you can protect yourself against this disease using the ABCDE approach to prevention.
Awareness, bite prevention, chemoprophylaxis (taking malaria prevention tablets), diagnosis, emergency standby medication for malaria.
For full information please go to FitForTravel.nhs.uk.
The Anopheles mosquito is most active at night and so prevention measures should be taken during this time.
[H4] Areas of Risk
In 2015, 91 countries had ongoing malaria transmission*. Malaria is widespread in many tropical and subtropical countries, particularly Sub-Saharan Africa which carries a disproportionately high share of the global malaria burden with 90% of global cases. However, South-East Asia, Latin America and the Middle East, are also at risk.
*http://www.who.int/mediacentre/factsheets/fs094/en/
[H4] Symptoms
Malaria is an acute feverish illness. Symptoms appear between 1 and 2 weeks after the infective mosquito bite. The first symptoms – fever, headache, chills and vomiting – may be mild and difficult to recognize as malaria. If not treated within 24 hours the most serious forms of the diease can progress in severity, and become life-threatening.
[H4] Treatment
Early diagnosis and treatment of malaria reduces disease and prevents deaths. If you suspect you have malaria you should seek emergency medical treatment as soon as possible and mention that you have travelled to a malaria zone as soon as possible. If you’re diagnosed with malaria, your doctor must tell the public health authorities. It’s important that anybody you travelled with is warned, so that they can look out for symptoms themselves.
More Info at who.intMore Info at nhs.uk
[H2] Zika Virus
[H3] In 2015, an outbreak of the zika virus occurred in the Caribbean, Central and South America with some cases also reported in Oceania and parts of Asia.
[H4] Overview
The zika virus is primarily spread by mosquitoes, predominantly the Aedes mosquito. The Aedes mosquito is particularly active during the day. As there is still no available vaccination, bite prevention is the main form of protection from zika.
[H4] Areas of Risk
High risk areas include South and Central America and the Caribbean as well as parts of Florida in the USA and Thailand. Some counties in Africa, the Pacific Islands and Asia have reported zika in the past but the risk to travellers here is much lower than in countries with zika epidemics.
[H4] Symptoms
For most people zika symptoms involve a very mild infection which isn’t harmful. Symptoms can include fever, headache, muscle pain, joint pain, skin rash and conjunctivitis.
[H4] Treatment
There is no specific treatment for the zika virus. Treatment is primarily to relieve symptoms. Take paracetamol to reduce fever and pain and drink plenty of water. Do not take aspirin or ibuprofen as this can increase the risk of bleeding. If you are pregnant and suspect you have zika, contact a doctor immediately and inform him of your travel history.
[H4] Zika and Pregnancy
Zika virus can be passed from a pregnant woman to her foetus.
Infection during pregnancy can cause certain birth defects such as microcephaly. zika primarily spreads through infected mosquitoes but you can also get zika through sex. Pregnant women or couples planning a pregnancy are advised to postpone all non-essential travel to zika affected areas.
If travel is essential – mosquito bite prevention and contraceptive measures are advised.
If your partner has travelled to a zika affected area, protect yourself from sexual transmission by using a condom for at least 6 months after travel.
Couples should contact their doctor after visiting a zika affected area, even if you do not feel sick.
More Info at gov.ukMore Info at cdc.gov
[H2] Dengue Fever
[H3] The global incidence of dengue has grown dramatically in recent decades.
[H4] Overview
As many as 400 million people a year are infected by dengue. It is caused by any one of four related viruses transmitted to humans by the Aedes mosquito. The Aedes mosquito is particularly active during the day in the early morning and late afternoon.
[H4] Areas of Risk
In many parts of the tropics and subtropics, dengue is endemic, in that it occurs every year, usually during a season when Aedes mosquito populations are high, often during rainy season.
[H4] Symptoms
About half of the worlds population is now at risk. Dengue fever is a severe, flu-like illness but seldom causes death. Dengue should be suspected when a high fever is accompanied by 2 of the following symptoms: severe headache, pain behind the eyes, muscle and joint pains, vomiting, swollen glands or rash. Symptoms usually appear 4-10 days after the infected bite.
Severe dengue is a potentially deadly complication, warning signs occur 3–7 days after the first symptoms in conjunction with a decrease in temperature (below 38°C/100°F) and include: cold clammy skin, severe abdominal pain, persistent vomiting, breathing difficulties, bleeding gums, and blood in vomit. The next 24–48 hours of the critical stage can be lethal; proper medical care is needed to avoid complications and risk of death.
[H4] Treatment
There is no specific treatment for dengue. Treatment is primarily to relieve symptoms. Take paracetamol to reduce fever and pain and drink plenty of water. Do not take aspirin or ibuprofen as this can increase the risk of bleeding.
More Info at cdc.govMore Info at nhs.uk
[H2] Yellow Fever
[H3] Yellow fever is a serious viral infection, which is spread by the Aedes aegyptii mosquito and is endemic in Africa and South America.
[H4] Overview
Although a very rare disease, if infection occurs the risk of dying from yellow fever is significant.
[H4] Symptoms
Initial symptoms occur 3 to 6 days after exposure and include fever, nausea, vomiting, stomach-ache, headache and muscle pain. In severe cases jaundice occurs, which is the classic symptom of yellow fever, yellow skin and eyes.
[H4] Treatment
Seek professional medical advice prior to visiting a high-risk area. There is no treatment for yellow fever and this disease can only be prevented by immunisation and mosquito bite avoidance.
Travellers should alert their GP of any fever like illness occurring after leaving an endemic area.
[H2] West Nile Virus
[H3] West Nile virus can infect humans, birds, mosquitoes, horses and some other mammals, but is most common in birds.
[H4] Overview
Spread by the bite of an infected mosquito, in humans it generally produces only a mild illness. But, like many other arboviruses, it can produce serious infection of the brain, or encephalitis.
[H4] Areas of Risk
It is found in Africa, West Asia, Australasia, the Middle East and in North America*.
*http://www.who.int/mediacentre/factsheets/fs354/en/
[H4] Symptoms
The incubation period is between 3 to 14 days – however, 80% of those infected will not experience any symptoms and 20% will develop flu-like symptoms, including fever, headache and general aches and pains. Less than 1% of people infected with WNV will develop severe infection leading to encephalitis, which can be fatal. Severe infection is more likely in people over 50 and those with a weak immune system.
[H4] Treatment
Seek professional medical advice prior to visiting a high-risk area. The best protection against this virus is bite prevention.
Travellers should alert their GP of any fever like illness occurring after leaving an endemic area.
[H2] Chikungunya
[H3] Chikungunya is a viral disease transmitted to humans by the Aedes mosquito.
[H4] Overview
The Aedes mosquito is particularly active during the day in the early morning and late afternoon.
[H4] Areas of Risk
Chikungunya has been identified in over 60 countries in Asia, Africa, Europe and the Americas.
[H4] Symptoms
The symptoms of chikungunya can be severe and disabling and in rare cases, result in death. Chikungunya is characterised by an abrupt onset of fever frequently accompanied by joint pain. Other common signs and symptoms include muscle pain, headache, nausea, fatigue and rash. Most patients will feel better within a week but in rare cases joint pain may persist for months. People at risk from complications of chikungunya include newborns infected around the time of birth, older adults (≥65 years), and people with medical conditions such as high blood pressure, diabetes, or heart disease.
[H4] Treatment
There is no specific treatment for chikungunya. Treatment is primarily to relieve symptoms. Take paracetamol to reduce fever and pain and drink plenty of water. Do not take aspirin or ibuprofen until dengue can be ruled out to reduce the risk of bleeding.
More Info at who.intMore Info at cdc.gov
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SUB-PAGE (https://jungleformula.co.uk/faqs/) FAQ's – Jungle Formula
[H1] FAQs

[H2] All insect repellents work in a similar way by repelling and deterring insects.
Insects are repelled from people wearing Jungle Formula and are less likely to feed if they encounter skin that has been treated.
For any further enquiries please contact us.
[H2] What is Jungle Formula?
Jungle Formula is the UK’s number 1 insect repellent range.
[H2] Where can I buy Jungle Formula?
You can purchase Jungle Formula from most major retailers and pharmacists, as well as online.
[H2] Is Jungle Formula safe to use?
Jungle Formula products are suitable for use as insect repellents/insecticides. To ensure safe use of the products, you should always read the label and use in line with the instructions for use.
[H2] Where can I find out more information related to Jungle Formula?
If you have any questions about Jungle Formula please contact us at: 0203 598 9603 or by email: [email protected]
[H2] Do I need a prescription?
Jungle Formula products are available for purchase without a prescription.
[H2] Who do I contact if I have questions about Jungle Formula?
If you have any questions about Jungle Formula please contact us at: 0203 598 9603 or by email: [email protected]
[H2] Has there been an artwork update?
The overall design of the range of Jungle Formula products has changed, there have been updates to the instructions for use to help you get effective use from the product, and to comply with updates in regulations.
[H2] Can I use more of the products in Jungle Formula range at once?
We recommend using a Jungle Formula most suited to your skin sensitivity and where you are travelling to. Jungle Formula Plug In, Kids Bracelet and Bite & Sting Spray can be used with the other Jungle Formula products.
[H2] Are Jungle Formula products suitable for people with allergies?
Jungle Formula products should not be used with anyone who has any allergies to the ingredients in the product. If you have any specific allergies, please let us know and we will check whether the product contains them. We do not process any nuts in our plant nor do the products contain any latex so we would consider our products to be safe for use. However, if the person has several allergies, we would advise to try the product on a small spot before treating the whole body. The products contain several essentials oils which inherently contain some potential allergens.
[H2] What Jungle Formula products are most suitable for asthmatics?
The pump sprays, lotion and roll-on are suitable. It is best to avoid aerosols.
[H2] Can I wear sunscreen with Jungle Formula products?
We advise to read the label in the first instance, as it should state if you cannot use other skin products like sunscreen at the same time. Where simultaneous use of sunscreen and insect repellents occurs, the sunscreen should be applied before the repellent. Once the sunscreen is dry the insect repellent spray can then be applied. This method of application should avoid the sunscreen masking the smell and efficacy of the repellent.
[H2] Can Jungle Formula products stain my clothes?
We currently have a warning against the use of Jungle Formula products around materials such as synthetics, fabrics, plastics and lacquered surfaces. Unfortunately, we are not able to recommend a specific product to help remove the stain but we would suggest that a regular laundry detergent should help.
[H2] Should I reapply after swimming?
It is advisable to do so, provided it’s in line with the instructions for use.
[H2] Where should I apply Jungle Formula?
Insect repellents should be applied to exposed areas of the skin, commonly the arms and legs, in line with instructions for use. We recommend using clothing to limit the amount of skin exposed to mosquitoes. Caution should be taken in areas around the face. For ease of application Jungle Formula Sprays and Aerosols are ideal for the body, but for more sensitive areas like the face and neck, lotions and roll-ons are more appropriate.
[H2] What insects are repelled?
The Jungle Formula range has products that repel mosquitoes, midges and ticks. There are no studies conducted on other insects e.g. fleas, wasps and spiders. For other insects, we are unable to claim that Jungle Formula will be guaranteed to provide effective protection. Jungle Formula Outdoor & Camping also repels midges, wasps, mosquitoes, bees, and horseflies. Jungle Formula Plug in kills mosquitoes and other small insects.
[H2] Can DEET damage grass or flora?
DEET, the active ingredient in most mosquito repellents will burn the foliage of many plants and if sprayed with a heavy dose can completed desiccate even large plants. Years ago one of the major chemical companies investigated developing DEET as a herbicide but it was too expensive to manufacture and formulate and efforts to register the active ingredient was discontinued. The herbicidal action of DEET is contact and can be considered similar to any contact herbicide like paraquat, Liberty, Cobra, etc. It has limited translocation in the plant so any of the growing points not injured by the spray will develop branches and regrowth will occur.
[H2] Why are there different instructions on the newest batches of this product?
We have updated the instructions for use across multiple products within the Jungle Formula range, in line with current regulations. There will be a period of time that the product you are using may contain instructions which are different to the most recent advice. It is always appropriate to follow the instructions given on the product labelling. However, if you wish to follow the most recent advice, you can do this at your discretion.
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
25Review mentions (all pages)
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🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
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                "caption": "Jungle Formula"
            },
            "image": {
                "@id": "https://www.jungleformula.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/Jungle_Formula"
            ]
        }
    ]
}
/protection/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.jungleformula.co.uk/protection/",
            "url": "https://www.jungleformula.co.uk/protection/",
            "name": "Protection - Jungle Formula",
            "isPartOf": {
                "@id": "https://www.jungleformula.co.uk/#website"
            },
            "datePublished": "2016-12-07T15:20:10+00:00",
            "dateModified": "2017-04-05T14:39:36+00:00",
            "description": "Find out more information on how Jungle Formula insect repellent can protect you and your family whilst you're out enjoying the outdoors.",
            "breadcrumb": {
                "@id": "https://www.jungleformula.co.uk/protection/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.jungleformula.co.uk/protection/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.jungleformula.co.uk/protection/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.jungleformula.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Protection"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.jungleformula.co.uk/#website",
            "url": "https://www.jungleformula.co.uk/",
            "name": "Jungle Formula",
            "description": "Insect Repellent",
            "publisher": {
                "@id": "https://www.jungleformula.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.jungleformula.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.jungleformula.co.uk/#organization",
            "name": "Jungle Formula",
            "url": "https://www.jungleformula.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.jungleformula.co.uk/#/schema/logo/image/",
                "url": "https://www.jungleformula.co.uk/wp-content/uploads/2016/12/jungle-formula-logo.png",
                "contentUrl": "https://www.jungleformula.co.uk/wp-content/uploads/2016/12/jungle-formula-logo.png",
                "width": 422,
                "height": 289,
                "caption": "Jungle Formula"
            },
            "image": {
                "@id": "https://www.jungleformula.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/Jungle_Formula"
            ]
        }
    ]
}
/faqs/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.jungleformula.co.uk/faqs/",
            "url": "https://www.jungleformula.co.uk/faqs/",
            "name": "FAQ's - Jungle Formula",
            "isPartOf": {
                "@id": "https://www.jungleformula.co.uk/#website"
            },
            "datePublished": "2016-12-07T15:20:25+00:00",
            "dateModified": "2021-11-16T05:14:38+00:00",
            "description": "For help and support with any queries related to use of Jungle Formula insect repellent browse through our frequently asked questions.",
            "breadcrumb": {
                "@id": "https://www.jungleformula.co.uk/faqs/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.jungleformula.co.uk/faqs/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.jungleformula.co.uk/faqs/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.jungleformula.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "FAQ’s"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.jungleformula.co.uk/#website",
            "url": "https://www.jungleformula.co.uk/",
            "name": "Jungle Formula",
            "description": "Insect Repellent",
            "publisher": {
                "@id": "https://www.jungleformula.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.jungleformula.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.jungleformula.co.uk/#organization",
            "name": "Jungle Formula",
            "url": "https://www.jungleformula.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.jungleformula.co.uk/#/schema/logo/image/",
                "url": "https://www.jungleformula.co.uk/wp-content/uploads/2016/12/jungle-formula-logo.png",
                "contentUrl": "https://www.jungleformula.co.uk/wp-content/uploads/2016/12/jungle-formula-logo.png",
                "width": 422,
                "height": 289,
                "caption": "Jungle Formula"
            },
            "image": {
                "@id": "https://www.jungleformula.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/Jungle_Formula"
            ]
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Medical Devices, Pharma & Biotech
40.8 Avg BS

Based on 587 businesses audited.

BS Detector

Medical Devices, Pharma & Biotech BS: Jungle Formula (jungleformula.co.uk)

https://jungleformula.co.uk 📍 Industry: Medical Devices, Pharma & Biotech
37 BS / 100

Jungle Formula is a high-authority legacy brand that effectively uses ‘credibility by association’ with the NHS and WHO to mask a lack of direct clinical transparency. It is a professionally executed site where the BS is not in the science of the ingredients, but in the unverified ‘Trust Theatre’ of its market-leadership claims.

Info Density Power-words vs. Substance ratio.
12
40% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
12
60% BS
Commodity Fingerprint Detection of industry clichés/templates.
7
47% BS
Identity & Authority Expert verifiability & Schema depth.
4
27% BS

Replace the generic UK’s No. 1 claim with a cited reference to market data, such as Nielsen or IQVIA audit figures including the specific year. Add a Clinical Data section that links ‘scientifically proven’ claims to actual study abstracts or internal testing white papers. Implement a third-party review verification system (e.g., Trustpilot) to provide a proof path for the review counts currently displayed. Include HSE registration numbers or regulatory clearance IDs for the biocidal products to ground the marketing in official regulatory substance.

The website strongly aligns with the Pharma and Medical category, specifically within consumer health and biocides. It uses industry-standard technical language regarding DEET concentrations, World Health Organization (WHO) recommendations, and specific pathogen vectors like Aedes and Anopheles mosquitoes.

“The score of 37 is driven by the Trust and Proof pillar and Information Density. Specifically, the Trust Theatre flag was triggered by the presence of review counts without verification links, and the Information Density score was penalized for the high frequency of the 'UK's No. 1' claim without a primary source. The site's near-perfect Semantic Coherence score (2) prevented it from entering the high-BS range.”

Verified Analysis Date: May 31, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result