Training Example: Estately – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Real Estate, Property & Lettings
Generic Claims: your dream home awaits, local experts with global reach, trusted property professionals, we know the local market…
Red Flags: no professional body membership displayed, no client money protection evidence, fees available only on request, sold claims without verifiable evidence…
Semantic Drift Patterns: homepage claims luxury property specialist but listings are average stock, claims local expertise but covers an unrealistically wide area, homepage promises marketing package but services page is basic listing, claims investment expertise but no investment-specific services offered…
Proof Expectations: Propertymark or RICS membership details, client money protection certificate, current property listings with real images, specific sold or let track record with evidence…

Estately

(https://estately.com) 📸 Data Snapshot: May 28, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Estately | Homes for Sale, MLS-based Real Estate (https://estately.com)
Title

Estately | Homes for Sale, MLS-based Real Estate

Meta

Estately has the most accurate index of homes for sale, straight from the MLS. Estately is an award winning, free real estate resource where you can search by neighborhood, zip code, city or county.

H1 Where will you live next?
H2 The Most Trusted Source
H2 Fast, Accurate & Easy
H2 Expert Partner Agents
H2 Explore the newest listings
H2 Connect with an Agent
H2 Where is Estately?
H2 Notifications
H3 Thank you
H3 States
H3 Largest Cities
H3 Some of the Multiple Listing Services we work with
H3 Questions?
H4 Hello ?
H4 Buy
H4 Rent
NAV_HEADER_HEADING_REPEATED Real Estate & Homes for Sale – Estately (https://estately.com/map/)
Title

Real Estate & Homes for Sale – Estately

H2 House For Sale 2085 Poplar Court, Muskegon, MI
H2 House For Sale 3720 Runway Drive, Sophia, NC
H2 Condo For Sale 6973 Chester Drive Unit E, Madison, WI
H2 House For Sale 150 Rochdale St, Auburn, MA
H2 House For Sale 44 Valleyside Drive S, Dallas, GA
H2 House For Sale 2107 Tacoma Court, Tacoma, WA
H2 Condo For Sale 1818 Moore Boulevard Unit 248, Davis, CA
H2 House For Sale 4304 19th AVENUE, Kenosha, WI
H2 House For Sale 9239 Bellagio Rd, Santee, CA
H2 House For Sale 878 West Wakefield, Winchester, CT
H2 House For Sale 22205 Frio Drive, Galveston, TX
H2 House For Sale 1924 Down Hollow Lane, WINDERMERE, FL
H2 Land For Sale 86 Xx Beacon Avenue S, Seattle, WA
H2 House For Sale 59 Deborah Rd, Newton, MA
H2 House For Sale 7042 Martin Lane, Morganton, NC
H2 Notifications
H3 Questions?
H4 Hello ?
H4 Buy
H4 Rent
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Real Estate & Homes for Sale – Estately (https://estately.com/sitemap/)
Title

Real Estate & Homes for Sale – Estately

Meta

Find Homes For Sale in USA. Estately is the most comprehensive source for real estate, recently sold homes, new homes, foreclosures, school information, and much more.

H1 USA Real Estate — Find Homes For Sale
H2 Notifications
H3 Questions?
H4 Hello ?
H4 Buy
H4 Rent
HEADING_REPEATED_BODY_FOOTER Estately.com – Privacy (https://estately.com/about/privacy/)
Title

Estately.com – Privacy

Meta

Find homes for sale on Estately. Search MLS listings, foreclosures, new homes, school information and much more…

H1 Privacy Notice
H2 SECTIONS
H2 1. SCOPE OF THIS PRIVACY NOTICE
H2 2. OUR COLLECTION OF PERSONAL INFORMATION
H2 3. PURPOSES AND LEGAL BASIS FOR OUR PROCESSING
H2 4. DISCLOSURE OF PERSONAL INFORMATION
H2 5. AGGREGATE AND NON-IDENTIFIABLE DATA
H2 6. COOKIES, TRACKING, AND ANALYTICS
H2 7. INTEREST-BASED ADVERTISING
H2 8. SOCIAL FEATURES AND THIRD-PARTY PLUG INS
H2 9. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
H2 10. SECURITY
H2 11. DATA RETENTION
H2 12. YOUR RIGHTS AND CHOICES
H2 13. CHILDREN
H2 14. THIRD-PARTY WEBSITES
H2 15. CHANGES TO THIS PRIVACY NOTICE
H2 16. CONTACT US
H2 17. ADDITIONAL INFORMATION FOR CERTAIN JURISDICTIONS
H2 Notifications
H3 Not covered by this Privacy Notice
H3 Additional privacy notices
H3 Information we collect directly
H3 Information we collect from third party sources.
H3 Information we collect automatically or derive about you.
H3 Legal bases under certain privacy law.
H3 Purposes of collection and processing.
H3 Cookies
H3 Pixel tags and other similar technologies
H3 Log files
H3 Third party analytics tools
H3 Browser signals
H3 Marketing
H3 Cookies preferences
H3 Deactivation
H3 Access, amendment and deletion
H3 A. EEA and the United Kingdom
H3 B. California Residents
H3 C. Residents of Other U.S. States
H3 Questions?
H4 Categories of personal information that we collect and disclose
H4 Categories of third parties
H4 Sales and sharing
H4 Sources of Personal Information
H4 Purposes of Collection, Use and Disclosure
H4 Retention
H4 Rights of California Residents
H4 California residents’ rights
H4 Submitting CCPA Requests
H4 Requests to Opt Out
H4 Financial Incentives
H4 Rights Under California Shine the Light Law
H4 Hello ?
H4 Buy
H4 Rent
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://estately.com) Estately | Homes for Sale, MLS-based Real Estate
[H1]
Where will you live next?
Recent search Resume your last search
[H2]
The Most Trusted Source
Estately’s data comes straight from the Multiple Listing Service (widely known as the MLS), considered the most authoritative, up-to-date, accurate, and complete source of real estate for sale across the nation. Unlike advertisers, who often miss out on listings, Estately is a licensed real estate brokerage with full access to all public listings, in MLSes covering most of the US.
[H2]
Fast, Accurate & Easy
Looking for a new home? Find the key information you need—fast, simple and accurate. We are devoted to updating house info as fast as possible, so you don’t miss out on your dream home. Clean listing pages, simple maps, and instant alerts for the homes you care about. And no ads!
[H2]
Expert Partner Agents
Request a free tour and we’ll connect you with a top-rated, hand-picked Estately Partner Agent, established and knowledgeable in your area. We choose the best agents from the best brokerages—only 1 in 10 meet our standards. There’s no obligation—you can cancel any time.
[H2]
Explore the newest listings
This is a carousel with property cards. Use the previous and next buttons to navigate, or jump to a slide using the slide dots.
Loading…
$000,000
—
Beds—
Baths—
Sqft
Loading…
Loading…
$000,000
—
Beds—
Baths—
Sqft
Loading…
Loading…
$000,000
—
Beds—
Baths—
Sqft
Loading…
Loading…
$000,000
—
Beds—
Baths—
Sqft
Loading…
Loading…
$000,000
—
Beds—
Baths—
Sqft
Loading…
Loading…
$000,000
—
Beds—
Baths—
Sqft
Loading…
Loading…
$000,000
—
Beds—
Baths—
Sqft
Loading…
Loading…
$000,000
—
Beds—
Baths—
Sqft
Loading…
Loading…
$000,000
—
Beds—
Baths—
Sqft
Loading…
Go to slide 1
Go to slide 2
[H2] Connect with an Agent
We'll match you with one of our top-rated Estately partner agents, best suited to help in your home journey needs.
Or Call Toll Free
1-800-377-0462
We guarantee that we’ll never spam you.
* indicates a required field
[H3] Thank you
We’ll be in touch soon to confirm your request.
Questions? Call 1-888-545-5523 or contact us.
[H2] Where is Estately?
[H3] States
Alabama Homes for Sale
Arizona Homes for Sale
California Homes for Sale
Colorado Homes for Sale
Connecticut Homes for Sale
Delaware Homes for Sale
District of Columbia Homes for Sale
Florida Homes for Sale
Georgia Homes for Sale
Hawaii Homes for Sale
Idaho Homes for Sale
Illinois Homes for Sale
Indiana Homes for Sale
Iowa Homes for Sale
Kansas Homes for Sale
Louisiana Homes for Sale
Maine Homes for Sale
Maryland Homes for Sale
Massachusetts Homes for Sale
Michigan Homes for Sale
Minnesota Homes for Sale
Missouri Homes for Sale
Nevada Homes for Sale
New Hampshire Homes for Sale
New Jersey Homes for Sale
New Mexico Homes for Sale
New York Homes for Sale
North Carolina Homes for Sale
North Dakota Homes for Sale
Ohio Homes for Sale
Oregon Homes for Sale
Pennsylvania Homes for Sale
Puerto Rico Homes for Sale
Rhode Island Homes for Sale
South Carolina Homes for Sale
Tennessee Homes for Sale
Texas Homes for Sale
Utah Homes for Sale
Vermont Homes for Sale
Virginia Homes for Sale
Washington Homes for Sale
West Virginia Homes for Sale
Wisconsin Homes for Sale
[H3] Largest Cities
Los Angeles, CA Real Estate
Houston, TX Real Estate
Philadelphia, PA Real Estate
New York, NY Real Estate
San Antonio, TX Real Estate
Chicago, IL Real Estate
Atlanta, GA Real Estate
Denver, CO Real Estate
Phoenix, AZ Real Estate
Lehigh Acres, FL Real Estate
Miami, FL Real Estate
Queens, NY Real Estate
Cape Coral, FL Real Estate
Austin, TX Real Estate
Dallas, TX Real Estate
Jacksonville, FL Real Estate
Nashville, TN Real Estate
Charlotte, NC Real Estate
Detroit, MI Real Estate
Fort Worth, TX Real Estate
New Orleans, LA Real Estate
Washington, DC Real Estate
Colorado Springs, CO Real Estate
Indianapolis, IN Real Estate
Boston, MA Real Estate
Las Vegas, NV Real Estate
Scottsdale, AZ Real Estate
Aurora, CO Real Estate
Fort Lauderdale, FL Real Estate
San Jose, CA Real Estate
Baltimore, MD Real Estate
Memphis, TN Real Estate
San Diego, CA Real Estate
Miami Beach, FL Real Estate
Seattle, WA Real Estate
Tampa, FL Real Estate
North Port, FL Real Estate
Naples, FL Real Estate
St. Petersburg, FL Real Estate
Henderson, NV Real Estate
View more areas
[H3] Some of the Multiple Listing Services we work with
[IMG: MLS of Miami logo]
[IMG: Beaches Multiple Listing Service logo]
[IMG: All Jersey MLS logo]
4390 chars
SUB-PAGE (https://estately.com/map/) Real Estate & Homes for Sale – Estately
Results.
Zoom
in for more
Sort by
Newest
Price
Lowest Price
Highest Price
Days on Site
Newest
Oldest
Square Feet
Smallest Home
Largest Home
Lot Size
Smallest Lot
Largest Lot
Beds
Least Beds
Most Beds
Baths
Least Baths
Most Baths
Trashed
40 photos
[IMG: Michigan Regional Information Center, LLC logo]
Keller Williams Realty Rivertown
[H2]
House For Sale
2085 Poplar Court, Muskegon, MI
$400,000
3
beds
3
baths
1,680
sqft
~1/2
acre lot
Trashed
29 photos
[IMG: Triad Multiple Listing Service, Inc. logo]
[H2]
House For Sale
3720 Runway Drive, Sophia, NC
$259,900
3
beds
2
baths
–
sqft
~1/2
acre lot
Trashed
23 photos
[IMG: Wisconsin Real Estate Exchange logo]
First Weber, Inc
[H2]
Condo For Sale
6973 Chester Drive Unit E, Madison, WI
$299,900
2
beds
1.5
baths
1,099
sqft
Trashed
31 photos
Real Broker MA, LLC
[H2]
House For Sale
150 Rochdale St, Auburn, MA
$620,000
4
beds
2
baths
2,376
sqft
~3/4
acre lot
Trashed
47 photos
[IMG: Georgia Multiple Listing Service logo]
[H2]
House For Sale
44 Valleyside Drive S, Dallas, GA
$500,000
8
beds
4
baths
4,281
sqft
~1/2
acre lot
Trashed
35 photos
[IMG: Northwest MLS logo]
[H2]
House For Sale
2107 Tacoma Court, Tacoma, WA
$390,000
2
beds
3
baths
1,268
sqft
1,080
sqft lot
Trashed
33 photos
Real Brokerage
[IMG: MetroList Services, Inc. logo]
MLS# 226067548
[H2]
Condo For Sale
1818 Moore Boulevard Unit 248, Davis, CA
$518,000
2
beds
2
baths
1,235
sqft
1,272
sqft lot
Trashed
[IMG: Wisconsin Real Estate Exchange logo]
Cove Realty, LLC
[H2]
House For Sale
4304 19th AVENUE, Kenosha, WI
$250,000
3
beds
1
baths
1,294
sqft
3,485
sqft lot
Trashed
58 photos
[H2]
House For Sale
9239 Bellagio Rd, Santee, CA
$1,075,000
5
beds
2
baths
1,497
sqft
8,000
sqft lot
Trashed
24 photos
[IMG: Smart MLS logo]
LPT Realty
[H2]
House For Sale
878 West Wakefield, Winchester, CT
$998,000
4
beds
3
baths
3,330
sqft
15,246
sqft lot
Trashed
50 photos
[IMG: Houston Association of Realtors logo]
KJ Platinum Properties LLC
[H2]
House For Sale
22205 Frio Drive, Galveston, TX
$799,000
3
beds
3
baths
1,498
sqft
6,080
sqft lot
Trashed
Open
Fri 5/29
4pm-7pm
86 photos
[IMG: My Florida Regional MLS DBA Stellar MLS logo]
THE REAL ESTATE COLLECTION LLC
[H2]
House For Sale
1924 Down Hollow Lane, WINDERMERE, FL
$1,680,000
3
beds
3
baths
1,962
sqft
~2
acre lot
Trashed
12 photos
[IMG: Northwest MLS logo]
[H2]
Land For Sale
86 Xx Beacon Avenue S, Seattle, WA
$195,000
–
beds
–
baths
–
sqft
13,504
sqft lot
Trashed
41 photos
Redfin Corp.
[H2]
House For Sale
59 Deborah Rd, Newton, MA
$2,050,000
3
beds
3
baths
3,189
sqft
10,323
sqft lot
Trashed
31 photos
[IMG: Canopy MLS logo]
[H2]
House For Sale
7042 Martin Lane, Morganton, NC
$359,900
3
beds
2
baths
864
sqft
~4
acre lot
End of Results
No homes match your search. Try resetting your search criteria.
Reset search
[IMG: Northwest MLS logo]
This "Three Trees" icon indicates a listing provided courtesy of NWMLS.
Based on information submitted to the MLS GRID as of Thu May 28 2026 02:21 AM. All data is obtained from various sources and may not have been verified by broker or MLS GRID. Supplied Open House Information is subject to change without notice. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information.
To submit a request for a takedown notice per the Digital Millennium Copyright Act (the “DMCA”) for any NWMLS listings please see these guidelines and follow the instructions provided.
[IMG: Canopy MLS logo]
The data relating to real estate on this website derive in part from the Internet Data Exchange program. Brokers make an effort to deliver accurate information, but buyers should independently verify any information on which they will rely in a transaction. All properties are subject to prior sale, change or withdrawal. Neither Estately, Inc. nor any listing broker shall be responsible for any typographical errors, misinformation, or misprints, and they shall be held totally harmless from any damages arising from reliance upon this data. This data is provided exclusively for consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties they may be interested in purchasing. Properties displayed may be listed or sold by various participants in the MLS. Some IDX listings have been excluded from this website. Listings courtesy of Canopy MLS as distributed by MLS GRID. © 2026 Canopy MLS
Based on information submitted to the MLS GRID as of {{updated_at}}. All data is obtained from various sources and may not have been verified by broker or MLS GRID. Supplied Open House Information is subject to change without notice. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information.
[IMG: First Multiple Listing Service logo]
Listings identified with the FMLS IDX logo come from FMLS and are held by brokerage firms other than the owner of this website and the listing brokerage is identified in any listing details. Information is deemed reliable but is not guaranteed. If you believe any FMLS listing contains material that infringes your copyrighted work, please click here to review our DMCA policy and learn how to submit a takedown request. © 2026 First Multiple Listing Service, Inc.
Stellar MLS Data last updated: 02:20 on May 28
[IMG: Garden State MLS logo]
The data displayed relating to real estate for sale comes in part from the IDX Program of Garden State Multiple Listing Service, L.L.C. Real estate listings held by other brokerage firms are marked as IDX Listing.
This information is being provided for Consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties Consumers may be interested in purchasing.
Notice: The dissemination of listings displayed herein does not constitute the consent required by N.J.A.C. 11:5.6.1 (n) for the advertisement of listings exclusively for sale by another broker. Any such consent must be obtained in writing from the listing broker.
Information deemed reliable but not guaranteed. Copyright © 2026 Garden State Multiple Listing Service, L.L.C. All rights reserved.
Listed Courtesy of: ARMLS, GAMLS, SOMO, BRIGHT, NORTHSTAR, MLSPIN, NWMLS, CMLS, REALCOMP, SMART_MLS, MRED, MIBOR, DMLS, TRIAD, RMLS, HAR, FMLS, STELLAR_MLS, LCAR, MLSM, CCAR, FGCMLS, MLSLISTINGS, WPML, GLOBAL_MLS, SABOR, WIREX_SCW, CRMLS_CA, BRIDGE, BMLS, MICHRIC, HIVE, WIREX_METRO, MLSSAZ, GSMLS, METROLIST, HMLS, IRMLS   |   Disclaimer
|  “Days” means days on Estately
6629 chars
SUB-PAGE · THIN (https://estately.com/sitemap/) Real Estate & Homes for Sale – Estately
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Browse All Homes for Rent
530 chars
SUB-PAGE (https://estately.com/about/privacy/) Estately.com – Privacy
[H1] Privacy Notice
Effective Date: April, 15, 2025
We are committed to privacy and to transparency in our information practices. This Privacy Notice describes how we collect, use, disclose, and otherwise process the personal information described in this Privacy Notice, as well as the rights and choices individuals have regarding such personal information. This Privacy Notice applies to the extent we process personal data on our own behalf, as a controller or business.
If you are a California resident, please be sure to review
Section 17B. California Residents
for important information about the categories of personal information we collect and disclose as well as your rights under California privacy laws, including your right to opt out of sales and sharing of personal information.
You can click the links below to go directly to a particular section in our Privacy Notice.
[H2] SECTIONS
SCOPE OF THIS PRIVACY NOTICE
OUR COLLECTION OF PERSONAL INFORMATION
PURPOSES AND LEGAL BASIS FOR OUR PROCESSING
DISCLOSURE OF PERSONAL INFORMATION
AGGREGATE AND NON-IDENTIFIABLE DATA
COOKIES, TRACKING, AND ANALYTICS
INTEREST-BASED ADVERTISING
SOCIAL FEATURES AND THIRD-PARTY PLUG INS
INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
SECURITY
DATA RETENTION
YOUR RIGHTS AND CHOICES
CHILDREN
THIRD-PARTY WEBSITES
CHANGES TO THIS PRIVACY NOTICE
CONTACT US
ADDITIONAL INFORMATION FOR CERTAIN JURISDICTIONS
EEA and the United Kingdom
California Residents.
Residents of Other U.S. States
[H2] 1. SCOPE OF THIS PRIVACY NOTICE
This Privacy Notice applies to our collection, use, disclosure, and other processing of personal information related to:
Our websites (each, a "Website") and mobile applications (each, an "App") that display or link to this Privacy Notice and our other services, products, and technology solutions (collectively, the "Services").
Former, current, and prospective clients, brokers, independent agents, real estate professionals, loan officers, and customers.
Other individuals who use our Services, whose personal information we receive related to the Services, or who otherwise interact or communicate with us related to our Services or our business.
Our collection, use, disclosure, and processing of personal information about individuals will vary depending upon the circumstances. This Privacy Notice is intended to describe our overall privacy and data protection practices.
[H3] Not covered by this Privacy Notice
This Privacy Notice does not apply to our employees and non-employee workers.
[H3] Additional privacy notices
In some cases, different or additional notices about our data collection and processing practices may be provided and apply to our processing of certain personal information. The additional notice will control to the extent there is a conflict with this Privacy Notice, with respect to your personal information that is subject to that notice.
[H2] 2. OUR COLLECTION OF PERSONAL INFORMATION
Generally, we collect your personal information on a voluntary basis. However, if you decline to provide certain personal information that is marked mandatory, you may not be able to access certain Services or we may be unable to fully respond to your inquiry.
We may collect personal information directly from individuals, automatically related to the use of the Services, and in some cases, from third parties (such as social networks, platform providers, payment processors, data providers, and operators of certain third- party services that we use). In some cases (such as where required by law), we ask for your consent or give you certain choices prior to collecting or using certain personal information.
[H3] Information we collect directly
We collect information that you provide to us when you: create an account with us or register to use certain Services; execute documents related to the Estately Land Lease program; submit a webform to us or otherwise contact us; participate in surveys or promotions; register for events that we sponsor; or, submit information about real estate interests and preferences (e.g., search criteria for new home purchases). This personal information we may collect generally includes:
Contact information and profile data:
such as your name, address, email and other contact information, as well as any personal data you post or submit, such as demographics, preferences, or that you otherwise submit to us through your account.
Real estate and property information:
information about past and present property purchases, sales and listings (such as address, price, photos, and property details) and other information you provide such as real estate searches and preferences, information provided when making offers on or going under contract on properties for which you may utilize the Estately Land Lease program, whether you plan on buying or selling real estate, home search criteria and preferences, language preferences, household members, information about financing for the purchase of real estate, co-owners, and other information related to the purchase or sale of real estate.
Payment and purchase information:
in some circumstances, we may collect purchase and payment information in order to process payments to or from you, such as your credit card number, direct deposit or financial account number, billing address, and other account information.
Communications and interactions:
when you email, call, chat live with one of our representatives or chat with our chatbot, or otherwise communicate with us and with members of our team, we collect and maintain a record of your contact details, communications and our responses. We also maintain records, communications and information that you post in chat sessions, forums and in other areas of the Services, as well as on our social media channels, and information you provide to us related to any customer support requests.
Surveys and promotions:
if you participate in surveys, contests or promotions that we offer, we will collect your name, age, email address, and other registration information, as well as your responses to any survey questions or other requests.
Events and other requests:
if you register for or attend an event that we host or sponsor, we may collect information related to your registration for and participation in such event, including name, contact information, and professional affiliations, as well as any dietary restrictions or other requested accommodations. When you fill out a ‘Contact Us’ form, signup for our mailing lists, or otherwise request information from us, we collect and maintain records of your requests.
Other information:
in some cases, we may collect personal information, such as driver’s license, SSN, tax IDs, and other government identifiers. For example, where necessary to establish or verify your identity, complete a transaction or comply with a legal obligation. This information is considered sensitive personal information under certain privacy laws. We do not sell or share this information or use it for marketing purposes.
[H3] Information we collect from third party sources.
We may collect or receive personal information about you and your property from third party sources, such as public databases, joint marketing partners, social media platforms (including from people with whom you are friends or otherwise connected), brokers and affiliated real estate agents, and other real estate professionals, and third parties. For example:
Information from social media and third-party platform:
If you post information about us or engage with us on third party platforms, or choose to link to or log in to our Services with a third-party account, we may collect personal information about you from that third party platform or account. We may also collect other information that you share or make public on your account. These third-party platforms and services control the information they collect and share about you. For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy notices.
Listing, search and other real estate information:
if you interact or list a property with a broker, independent real estate agent, or other real estate professional associated with us, we may receive personal information about you and your property from them, such as your name and property address, property and listing details, contact information, search criteria and preferences, household members, and co-owners, among other things. These real estate professionals may be affiliated with independently owned and operated brokerages.
Property records:
we may collect information about individuals and real estate property through public databases, such as property ownership, purchase and sale transactions and data (including purchase/sale price), buyer and seller names and contact information, and tax records maintained by state, local and county agencies.
[H3] Information we collect automatically or derive about you.
We automatically collect personal data related to your use of our Services and interactions with us and others, including information we collect automatically (e.g., using cookies and pixel tags), as well as information we derive about you and your use of the Services. Such information includes:
Device and browsing information:
we automatically collect information when you visit a Website or user our Services, such as IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring and exiting URLs, operating system, language, clickstream data, and similar device and usage information. For more information, see Section 6. Cookies, Tracking and Analytics, below.
Activities and usage:
we also automatically collect activity information related to your use of the Services, such as information about the links clicked, searches, properties viewed, features used, items viewed, time spent within the Services.
Location information:
We may collect or derive location information about you, such as through your IP address. Further, with your permission, we may collect geolocation information from your device. You may turn off location data sharing through your device settings.
Profiling and characteristics:
we may also derive information about you based upon the other information we have collected, such as whether you may be interested in selling or buying a home and what types of homes you may be interested in purchasing.
[H2] 3. PURPOSES AND LEGAL BASIS FOR OUR PROCESSING
Certain laws, including the EU General Data Protection Regulation (“GDPR”), UK and Brazil data protection law, and similar laws, require that we inform applicable individuals of the legal basis for our use and other processing of their personal information. In this section, we describe the purposes for which we will collect, use, disclose and otherwise process personal information, as well as the legal bases for such processing, generally, under such privacy laws.
[H3] Legal bases under certain privacy law.
Pursuant to the GDPR, UK and Brazil data protection law, and similar laws, we collect, use and otherwise process personal information for the following legal bases:
Performance of contract:
as necessary to enter into or carry out the performance of our contract with you
Compliance with laws:
for compliance with legal obligations and/or defense against legal claims, including those in the area of labor and employment law, social security, data protection, tax, and corporate compliance laws.
Our legitimate interests:
in furtherance of our legitimate business interests including, for example:
Performance of contracts with franchisees and other parties
Implementation and operation of global support (e.g., IT) services for our business operations
Customer relationship management and improving our Services, including marketing and analytics
Marketing and advertising
Fraud prevention, including misuse of company IT systems or money laundering
Physical, IT, and network perimeter security
Internal investigations
Mergers, acquisitions, and reorganization, and other business transactions
With your consent:
in some cases, we rely on your consent to collect and process your personal information. (See
Section 17A
below for information about withdrawing your consent.)
In addition, we may process your personal information where necessary to protect the vital interests of any individual.
[H3] Purposes of collection and processing.
We use, disclose and otherwise process the personal information (described above) that we collect, for the purposes set forth below. (We have also noted the legal basis for such processing, as applicable under the GDPR, UK and Brazil data protection laws, and similar laws).
In general, we use the personal information we collect in order to respond to your request and provide you with the Services or information you have requested. This may include, for example, if you have requested information about property listings or to be connected with buyer or seller agents to assist you with home searches and real estate transactions, we may collect and disclose information about you and your request in order to facilitate communications among you, independent real estate professionals, our affiliated entities, and other users of the Services. If you express an interest in a listing or request information, we may send you information in response to your request and we may share your information so that a broker or agent can respond to your request.
We may also process the personal information (described above) that we collect, for the following business and commercial purposes:
Providing support and related services:
to operate our Services; to communicate with you about your access to and use of our Services; to respond to your inquiries; to provide troubleshooting, fulfill your requests, and provide technical support; and for other customer service and support purposes. (Legal basis: performance of our contract with you; and our legitimate interests)
Analyzing and improving our business:
including to better understand how users access and use our Services, to evaluate and improve our Services and business operations, and to develop new features, offerings, and services; to conduct surveys, and other evaluations, such as customer satisfaction surveys; and for other research and analytical purposes. (Legal basis: our legitimate interests)
Personalizing content and experiences:
including to provide or recommend features, content, social connections, and referrals; tailor content we send or display on our Services; to offer location customization and personalized help and instructions; and to otherwise personalize your experiences. (Legal basis: our legitimate interests and/or with your consent)
Advertising, marketing and promotional purposes:
including to reach you with more relevant ads and to evaluate, m
15000 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
19Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0
/map/ 3 0
/sitemap/ 0 0
/about/privacy/ 16 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Estately",
    "legalName": "Estately",
    "url": "https://www.estately.com/",
    "logo": "/estately_logos/estately_wordmark_orange.png",
    "foundingDate": "2006-12-01",
    "founders": [
        {
            "@type": "Person",
            "name": "Douglas Cole"
        },
        {
            "@type": "Person",
            "name": "Galen Ward"
        }
    ],
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Seattle",
        "addressRegion": "WA",
        "addressCountry": "USA"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "customer support",
        "telephone": "1-888-545-5523",
        "email": "support@estately.com"
    },
    "sameAs": [
        "https://www.facebook.com/Estately",
        "https://twitter.com/estately",
        "https://www.linkedin.com/company/estately"
    ]
}
/map/
{
    "0": {
        "0": {
            "@context": "https://schema.org/",
            "@type": "SingleFamilyResidence",
            "name": "2085 Poplar Court",
            "description": "House For Sale - 2085 Poplar Court, Muskegon, MI 49445",
            "url": "https://www.estately.com/listings/info/2085-poplar-court-muskegon-mi-49445--1",
            "image": "https://images.estately.net/160_26025187_0_1779959885_636x435.jpg",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": 43.29346,
                "longitude": -86.191549
            },
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "2085 Poplar Court",
                "addressLocality": "Muskegon",
                "addressRegion": "MI",
                "postalCode": "49445"
            },
            "floorSize": {
                "@type": "QuantitativeValue",
                "@context": "https://schema.org/",
                "unitCode": "FTK",
                "value": 1680
            },
            "numberOfRooms": {
                "@type": "QuantitativeValue",
                "@context": "https://schema.org/",
                "value": 3,
                "unitText": "Beds"
            },
            "numberOfBathroomsTotal": 3,
            "yearBuilt": 2021
        },
        "1": {
            "@context": "https://schema.org/",
            "@type": "Product",
            "name": "2085 Poplar Court",
            "description": "House For Sale - 2085 Poplar Court, Muskegon, MI 49445",
            "url": "https://www.estately.com/listings/info/2085-poplar-court-muskegon-mi-49445--1",
            "image": "https://images.estately.net/160_26025187_0_1779959885_636x435.jpg",
            "offers": {
                "@type": "Offer",
                "url": "https://www.estately.com/listings/info/2085-poplar-court-muskegon-mi-49445--1",
                "availability": "https://schema.org/InStock",
                "price": 400000,
                "priceCurrency": "USD",
                "validFrom": "2026-05-28T02:18:03.054-07:00"
            }
        },
        "_truncated": true,
        "_original_size": 23292
    },
    "1": {
        "0": {
            "@context": "https://schema.org/",
            "@type": "SingleFamilyResidence",
            "name": "3720 Runway Drive",
            "description": "House For Sale - 3720 Runway Drive, Sophia, NC 27350",
            "url": "https://www.estately.com/listings/info/3720-runway-drive-sophia-nc-27350",
            "image": "https://images.estately.net/28_1222254_0_1779959886_636x435.jpg",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": 35.829932,
                "longitude": -79.932327
            },
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "3720 Runway Drive",
                "addressLocality": "Sophia",
                "addressRegion": "NC",
                "postalCode": "27350"
            },
            "numberOfRooms": {
                "@type": "QuantitativeValue",
                "@context": "https://schema.org/",
                "value": 3,
                "unitText": "Beds"
            },
            "numberOfBathroomsTotal": 2,
            "yearBuilt": 1972
        },
        "1": {
            "@context": "https://schema.org/",
            "@type": "Product",
            "name": "3720 Runway Drive",
            "description": "House For Sale - 3720 Runway Drive, Sophia, NC 27350",
            "url": "https://www.estately.com/listings/info/3720-runway-drive-sophia-nc-27350",
            "image": "https://images.estately.net/28_1222254_0_1779959886_636x435.jpg",
            "offers": {
                "@type": "Offer",
                "url": "https://www.estately.com/listings/info/3720-runway-drive-sophia-nc-27350",
                "availability": "https://schema.org/InStock",
                "price": 259900,
                "priceCurrency": "USD",
                "validFrom": "2026-05-28T02:18:01.953-07:00"
            }
        },
        "_truncated": true,
        "_original_size": 23292
    },
    "2": {
        "0": {
            "@context": "https://schema.org/",
            "@type": "SingleFamilyResidence",
            "name": "6973 Chester Drive Unit E",
            "description": "Condo For Sale - 6973 Chester Drive Unit E, Madison, WI 53719",
            "url": "https://www.estately.com/listings/info/6973-chester-drive-madison-wi-53719--4",
            "image": "https://images.estately.net/96_2024193_0_1779959787_636x435.jpg",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": 43.016413,
                "longitude": -89.503168
            },
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "6973 Chester Drive Unit E",
                "addressLocality": "Madison",
                "addressRegion": "WI",
                "postalCode": "53719"
            },
            "floorSize": {
                "@type": "QuantitativeValue",
                "@context": "https://schema.org/",
                "unitCode": "FTK",
                "value": 1099
            },
            "numberOfRooms": {
                "@type": "QuantitativeValue",
                "@context": "https://schema.org/",
                "value": 2,
                "unitText": "Beds"
            },
            "numberOfBathroomsTotal": 2,
            "yearBuilt": 1997
        },
        "1": {
            "@context": "https://schema.org/",
            "@type": "Product",
            "name": "6973 Chester Drive Unit E",
            "description": "Condo For Sale - 6973 Chester Drive Unit E, Madison, WI 53719",
            "url": "https://www.estately.com/listings/info/6973-chester-drive-madison-wi-53719--4",
            "image": "https://images.estately.net/96_2024193_0_1779959787_636x435.jpg",
            "offers": {
                "@type": "Offer",
                "url": "https://www.estately.com/listings/info/6973-chester-drive-madison-wi-53719--4",
                "availability": "https://schema.org/InStock",
                "price": 299900,
                "priceCurrency": "USD",
                "validFrom": "2026-05-28T02:16:22.963-07:00"
            }
        },
        "_truncated": true,
        "_original_size": 23292
    },
    "3": {
        "0": {
            "@context": "https://schema.org/",
            "@type": "SingleFamilyResidence",
            "name": "150 Rochdale St",
            "description": "House For Sale - 150 Rochdale St, Auburn, MA 01501",
            "url": "https://www.estately.com/listings/info/150-rochdale-st-auburn-ma-01501",
            "image": "https://images.estately.net/155_73525612_0_1779959669_636x435.jpg",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": 42.212639,
                "longitude": -71.859833
            },
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "150 Rochdale St",
                "addressLocality": "Auburn",
                "addressRegion": "MA",
                "postalCode": "01501"
            },
            "floorSize": {
                "@type": "QuantitativeValue",
                "@context": "https://schema.org/",
                "unitCode": "FTK",
                "value": 2376
            },
            "numberOfRooms": {
                "@type": "QuantitativeValue",
                "@context": "https://schema.org/",
                "value": 4,
                "unitText": "Beds"
            },
            "numberOfBathroomsTotal": 2,
            "yearBuilt": 1978
        },
        "1": {
            "@context": "https://schema.org/",
            "@type": "Product",
            "name": "150 Rochdale St",
            "description": "House For Sale - 150 Rochdale St, Auburn, MA 01501",
            "url": "https://www.estately.com/listings/info/150-rochdale-st-auburn-ma-01501",
            "image": "https://images.estately.net/155_73525612_0_1779959669_636x435.jpg",
            "offers": {
                "@type": "Offer",
                "url": "https://www.estately.com/listings/info/150-rochdale-st-auburn-ma-01501",
                "availability": "https://schema.org/InStock",
                "price": 620000,
                "priceCurrency": "USD",
                "validFrom": "2026-05-28T02:14:26.608-07:00"
            }
        },
        "_truncated": true,
        "_original_size": 23292
    },
    "4": {
        "0": {
            "@context": "https://schema.org/",
            "@type": "SingleFamilyResidence",
            "name": "44 Valleyside Drive S",
            "description": "House For Sale - 44 Valleyside Drive S, Dallas, GA 30157",
            "url": "https://www.estately.com/listings/info/44-valleyside-drive-s-dallas-ga-30157--5",
            "image": "https://images.estately.net/146_10772914_0_1779959660_636x435.jpg",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": 33.9162122,
                "longitude": -84.76446039999999
            },
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "44 Valleyside Drive S",
                "addressLocality": "Dallas",
                "addressRegion": "GA",
                "postalCode": "30157"
            },
            "floorSize": {
                "@type": "QuantitativeValue",
                "@context": "https://schema.org/",
                "unitCode": "FTK",
                "value": 4281
            },
            "numberOfRooms": {
                "@type": "QuantitativeValue",
                "@context": "https://schema.org/",
                "value": 8,
                "unitText": "Beds"
            },
            "numberOfBathroomsTotal": 4,
            "yearBuilt": 2000
        },
        "1": {
            "@context": "https://schema.org/",
            "@type": "Product",
            "name": "44 Valleyside Drive S",
            "description": "House For Sale - 44 Valleyside Drive S, Dallas, GA 30157",
            "url": "https://www.estately.com/listings/info/44-valleyside-drive-s-dallas-ga-30157--5",
            "image": "https://images.estately.net/146_10772914_0_1779959660_636x435.jpg",
            "offers": {
                "@type": "Offer",
                "url": "https://www.estately.com/listings/info/44-valleyside-drive-s-dallas-ga-30157--5",
                "availability": "https://schema.org/InStock",
                "price": 500000,
                "priceCurrency": "USD",
                "validFrom": "2026-05-28T02:14:17.144-07:00"
            }
        },
        "_truncated": true,
        "_original_size": 23292
    },
    "_items_truncated": true
}
/sitemap/ — no schema detected (entity gap)
/about/privacy/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Real Estate, Property & Lettings
47.2 Avg BS

Based on 351 businesses audited.

BS Detector

Real Estate, Property & Lettings BS: Estately (estately.com)

https://estately.com 📍 Industry: Real Estate, Property & Lettings
29 BS / 100

Estately is a high-utility, low-BS platform that prioritizes data delivery over marketing fluff. Its few instances of bullshit are restricted to standard real estate superlatives and unverified ‘1 in 10’ agent quality claims.

Info Density Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
11
55% BS
Commodity Fingerprint Detection of industry clichés/templates.
8
53% BS
Identity & Authority Expert verifiability & Schema depth.
2
13% BS

Link the ‘award winning’ claim in the meta description to a dedicated press or awards page. Replace the vague ‘1 in 10 meet our standards’ heading with a link to the actual vetting checklist used for partner agents. Integrate founder bios and photos into the ‘About’ section to move authority from the schema into the visible UI. Provide direct links to the third-party platforms where the 16 reviews originated.

The site is a textbook example of a real estate brokerage and data aggregator. The content strictly adheres to industry norms by displaying Multiple Listing Service (MLS) data, property attributes, and agent referral mechanisms.

“The score of 29 reflects a site with high substantive value and technical integrity. The points are primarily driven by unverified trust theatre (review counts without links) and the use of industry-standard marketing cliches in the primary headings.”

Verified Analysis Date: May 28, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result