Training Example: HEY (37signals) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Finally a privacy-respecting inbox

Email has been re-invented

I’m loving the HEY Calendar app

See how HEY works

[H3] People *really* like HEY

Tens of thousands of people have already made the switch from Gmail, Yahoo Mail, Outlook, and other email + calendar services.

Just got a demo of HEY with @jasonfried. ❤️ The level of product thinking that’s gone into rebuilding email from scratch.

[IMG: Ryan Hoover on X]

Ryan Hoover

In positive news, HEY seems to have finally solved email (!!!). Been using it several weeks and no longer dealing with spam, long lists of “unread” messages, or sorting out annoying but important docs. The relief is so real. ?

[IMG: Darya Rose on X]

Darya Rose

HEY is the most exciting app I’ve used in years. A complete rethinking of email, full of bold, brilliant ideas. Highly recommended. Not only for the product itself, but because its boldness will inspire you to question your assumptions and think differently.

[IMG: Adrian Holovaty on X]

Adrian Holovaty

Gmail and virtually all of its competitors assume anyone should be able to email you and then you should store and sort and search and categorize those messages. HEY assumes that only the people you want email from should be able to email you.

[IMG: Ezra Klein NYT Op-Ed]

Ezra Klein

If you designed email from scratch such that it vigorously protected your privacy and your time, this is what it would look like. I think you’re going to love it. ?

[IMG: Mike Davidson on X]

Mike Davidson

HEY is a game changer for email and owning your time. A big part of my work is diving into new teams and email gets flooded quickly. @jasonfried, @dhh and their team are changing the foundation for my work and it’s amazing.

[IMG: Chantal Ireland on X]

Chantal Ireland

I just got an early demo of HEY from @jasonfried. I can confirm this will be my new default email over Gmail… it’s a beautiful rethinking of everything wrong with email. I can’t wait for you all to play with it soon.

[IMG: Kevin Rose on X]

Kevin Rose

Let me tell ya’ll something: HEY is going to change the way we use email. Bye-bye Gmail. Helllooooo HEY.

[IMG: Kris Smith on X]

Kris Smith

Happy to say that HEY is every bit as clever as I expected, a radical rethinking of email and dramatically better in a dozen ways. (And because it’s by the @basecamp team, I know it won’t get swallowed up by BigTechCo a month after launch.)

[IMG: Andy Baio on X]

Andy Baio

There’s plenty more where those came from — keep reading the nice things people are saying about HEY.

[H3] Screen emails like you screen your calls

The first time someone emails you they land in The Screener. You decide if you want to hear from them or not. Yes and they’re in, No and you’ll never hear from them again. You’re in control.

[IMG: The Screener]

[H3] The Imbox is for your important email

When you say “Yes”, their email lands in the Imbox by default. It’s the place for emails you actually want to read, from important people and services you absolutely want to hear from.

[IMG: Imbox]

[H3] A Paper Trail for receipts and transactions

Keep transactional email clutter in one place, out of your face. When you need to refer to a receipt, order confirmation, service notification, etc. just head over to the Paper Trail.

[IMG: Paper Trail]

[H3] The Feed is for your casual, whenever reads

The Feed turns newsletters and long-reads into a browsable, casual newsfeed. Just scroll, everything’s open already. See something you like? Click it and read the whole thing right in place.

[IMG: The Feed]

[H3] Calendaring sucked for years, we fixed it

Digital calendars have barely evolved for decades. Our all-new Calendar is a modern, breath-of-fresh-air take on calendaring.

[IMG: HEY Calendar]

[H3] And there’s so much more

When you put it all together — power over who gets through to you, purpose-built boxes for the different flavors of emails, dedicated workflows, strong privacy protections, and an innovative, integrated calendar — it’s like magic.

Hey everyone—
I’m Jason, CEO here at 37signals.
Email gets a bad rap, but it shouldn’t. Email’s a treasure.
It feels great to get an email from someone you care about. Or a newsletter you enjoy. Or an update from a service you like. That’s how email used to feel all the time.
But things changed.
You started getting stuff you didn’t want from people you didn’t know. You lost control over who could reach you. An avalanche of automated emails cluttered everything up.
And Gmail, Outlook, Yahoo, and Apple just let it happen.
Now email feels like a chore, rather than a joy. Something you fall behind on. Something you clear out, not cherish. Rather than delight in it, you deal with it.
And yet, email remains a wonder. Thanks to email, people across cultures, continents, countries, cities, and communities communicate every day. It’s reliable. It’s simple. It makes it easy for two humans to share their love, and for millions of people to earn a living.
So good news, the magic’s still there. It’s just obscured — buried under a mess of bad habits and neglect. Some from people, some from machines, a lot from email software.
Email deserves a dust off. A renovation. Modernized for the way we email today.
With HEY, we’ve done just that. It’s a redo, a rethink, a simplified, potent reintroduction of email. A fresh start, the way it should be.
HEY is our love letter to email and calendars, and we’re sending it to you on the Web, Mac, Windows, Linux, iOS, and Android.

Jason Fried
Co-founder & CEO

Close

Magical calendar experience indeed

Makes scheduling surprisingly fun

Excellent flow and thoughtful design

Take a tour of the HEY Calendar

[H3] Week after week, not month after month

People think in days and weeks, not months. What’s tomorrow? Later this week? Next week? The HEY Calendar is built around how you think, not how paper calendars were designed.

[H3] Time never stops, life is like a filmstrip

Life doesn’t look like a boxy calendar, it feels like a filmstrip. HEY Calendar’s timeline-based day view is designed to tell the continuous story of your life, one moment flowing into the next.

[H3] Habits, time tracking, highlights, photos, journal

Establish a habit and stick with it. Track time spent on any activity. Highlight important events so they stand out. Fill your days with pictures, memories, or moments — not just events. Write a journal entry to reflect on the day.

[H3] “Sometime this week” mimics real life

Need to get an oil change? Get some cash from the ATM? Write a thank you note? Maybe this week or next, just not exactly sure when you’ll have a chance? HEY knows “maybe” is a real thing.

[H3] Get to know your freetime

You don’t add things to your calendar, you carve them out from your freetime. The HEY Calendar highlights long uninterrupted blocks of freetime so you can look forward to nothing.

[H3] There’s plenty more

The HEY Calendar is a full-featured calendar with many original twists on common — and not so common — conventions. Soon you’ll wonder why all calendars don’t work like this.

Import from Google, Outlook, and Apple
Share calendars with other HEY users
Add events directly from email invites
Full multi-timezone support

Set countdowns for anticipated events
Use Day Labels to add context to days
Set up color-coded sub-calendars
Flexible reminders so you don’t miss out

[H3] On the go for iOS and Android

And be sure to grab the HEY Calendar mobile app for iOS and Android. It’s separate from the HEY Email app.

Close

Pulled the trigger and switched to @heyhey as my primary email away from gmail. Good job @dhh and @jasonfried. It’s rare that I pay for online services.
Mempko

I’ve literally been using HEY for less than an hour and I’m pretty sure I’m head over heels in ❤️ with it. Amazing pivot on email @jasonfried and @dhh!! Bravo!
Rachel Davis

Finally got my HEY invite. Five minutes into using it and I’m ready to move completely off Gmail and iCloud. Yet another great example of how small tech can indeed out-innovate big tech. Well done @basecamp @dhh @jasonfried!
Jason Turan

Got myself a HEY email address, one that hopefully won’t be quite so difficult to spell out as my first name and last name. Looking forward to this experience a lot! So far, impressions are very good! @dhh @jasonfried fantastic work from the Basecamp team!
Katherine Cramer

Probably one of the easiest buying decisions I’ve ever made! Thank you @heyhey @jasonfried @dhh for providing such a good product!
Torben

Pulled trigger on HEY. Waited 2d after trial ended but missed it greatly. Huge time saver, email process the right way. Respect the culture @jasonfried @dhh have built (modeling our own after it). If I can learn more by using HEY, it’s worth multiples of its annual fee.
Dan Cosgrove

It‘s Christmas time ?. Got my invitation code for HEY So happy and looking forward to experience the new way of doing Emails. Thanks to @dhh, @jasonfried, @jonasdowney and the @basecamp Team for getting me so excited. Waiting was worth it ??
Simon Öfner

Celebrating my next level of performance. Just upgraded with HEY. Thank you @dhh and @jasonfried — love my experience so far.
Silke Zanker

Dear @dhh and @jasonfried, I hate you. You’ve made me love email. Bunch of jerks.
Mike Tanner

Great onboarding experience with HEY, nicely done @dhh @jasonfried, and the whole @basecamp Team! ?
Kiran

@dhh @jasonfried wow I just got my invite code… I cannot believe how smooth the UI is especially on mobile screen! More amazing is the quick loading of different pages — it’s like instant load. Great work @basecamp team.
Imad Sabonji

Didn’t expect my HEY invite today and it’s living nicely on my dock. Such a fantastic email experience. Happily support the great work @jasonfried @dhh and the entire @basecamp team!
Caleb

After using HEY for email for the past couple weeks. I just love it. Reply Later is awesome. Helps me focus.
Jethrojones

You have made a great product. It is so well designed. Take my money. Using Outlook for work after using HEY is like pulling teeth.
The wisdom in design

Finally, I got on HEY I must say the design looks flawless, enjoying it a lot so far. If somebody wants to “hey” me, you can do it — nikolay.tsanov@hey.com, surprised that somebody already took nikolay@hey.com. Thanks @dhh @jasonfried @jonasdowney and rest ?
Nikolay Tsanov

Love, customer for life. I can only imagine what they will do from here ✨
Adelle Charles

In the past 15 years, we have been heavy Gmail users. Call it early adopters. It was free and exciting. But this is a new era, and @jasonfried and @dhh just fixed email ? We understand that there’s no such thing as free. You pay with your data! Stoked with the invitation? guys!
livethelifetv.eth

HEY, this finally feels like email designed in 2020! ? Loving the onboarding experience, setting up forwarding now; annoying sellers shall not pass the screener! ?‍♀️ Thanks, @jasonfried @dhh & the rest of the @basecamp team! ?
Alja Isakovic

I got my HEY invite while waiting for my first haircut in 5 months. Guess which one I’m more excited about?! Never thought I’d be excited to check my inbox when I get home! @jasonfried @dhh
Peter Nguyen

Just got my invite to try out @dhh and @jasonfried’s HEY. Someone had to change the way we think about email, and they nailed it!
Oscar Peña

@jasonfried I’m several minutes into “Take a tour of HEY” on YouTube after setting up my email, thanks for invite and have to say, “Wow!” Seriously! Awesome!
Randy Castillo

It has taken me just half a day to become a new HEY customer. I’m already convinced that HEY will save plenty of hours of my time. Multiple times what it costs (if you value your time!). Great product @dhh and @jasonfried
Jordi Cabot

Yay ? finally my HEY is working ? Thanks ⁦@jasonfried⁩ ⁦@dhh⁩ and of course the whole ⁦@basecamp⁩ team!!! Starting right away to forward all my emails to HEY and enjoy email again.
moisesbm

I just received my invite to use HEY and is awesome!! Thank you so much and congrats for the work @dhh, @jasonfried, and @basecamp!
Breno Moura

HEY! Finally got my account and boy what an onboarding ! Hit me up at jthomas@hey.com / Congrats for the email REWORK, will greatly ease REMOTE work and a perfect tool to SHAPE UP ! Thanks @jasonfried @dhh @rjs and the @basecamp team!
Jérémie Thomas

12 hours into using HEY, and it’s clear that it’s one of those rare products that’s valuable through making it easy to do less. Less reading, searching, categorizing, blocking, remembering, worrying, and less wasted time. Well done @dhh, @jasonfried and everyone at Basecamp! ?
Mike Carter

HEY, I’ve been using HEY for exactly 1 day and I already can’t stand to use Gmail for work. I use priority inbox and keep marking unread important stuff all the damn time! Thanks @jasonfried and @dhh…
Tiago Peixoto

12 hours into using HEY, and it’s clear that it’s one of those rare products that’s valuable through making it easy to do less. Less reading, searching, categorizing, blocking, remembering, worrying, and less wasted time. Well done @dhh, @jasonfried and everyone at Basecamp! ?
Mike Carter

Just paid for @heyhey email after a great experience during the trial. Bundles, renaming threads, and big time-saver with “Read Together” have been quite powerful.
Serge Doubinski

Perks of having an uncommon name. I got jaye@hey.com. It rhymes ? The onboarding experience was smooth, the app is VERY fast ⚡️ Currently exploring all that HEY has to offer. @dhh @jasonfried @basecamp great job on sending out invite codes quickly!
Jaye Hernandez

While HEY email takes a bit of time to get used to, it’s such a fantastic experience! Email hasn’t been so empty and quiet in years. Kudos to @dhh, @jasonfried, and the whole @basecamp team! Can’t wait for the business version!
Taras Zubyak

Gotta admit — I haven’t been this excited to change my email workflow since… the original gmail beta 16 years ago? Taking HEY out for a spin this week — really impressed by how real world user-centric the service is! Also, @jasonfried and @dhh occupy 17% of my b-school bookshelf.
Andy Yen

My hey email: omar.nasr@hey.com. Why am I comfortable giving you that. Its because hey allows you to approve or deny what emails come to your “Imbox”. I like the simplicity of the UI and the on-boarding experience is fantastic. Well done @dhh @jasonfried and team
Omar Nasr

Just created my brand spankin’ new HEY email account. Thank you @jasonfried, @dhh, and @basecamp for giving us an email service provider that doesn’t sell our personal information and provides a calm, intuitive user experience.
Jennifer Taylor Chan

Finally got my HEY invite. Five minutes into using it and I’m ready to move completely off Gmail and iCloud. Yet another great example of how small tech can indeed out-innovate big tech. Well done @basecamp @dhh @jasonfried!
Jason Turan

After only a week of trialing HEY I am absolutely sold. Now when I wake up in the morning I don’t start the day with 10+ unread emails. I find myself checking my email less and browsing the marketing crap only once a day. Absolutely worth it.
Jared White

Wow wow wow wow I’m in love ?
Ma. Cristina Cordova

During all the buzz, I got my HEY invitation today. Feels like a fresh and unique approach by @dhh @jasonfried to decluttering your email client and boost productivity. Two features I really loved are The Screener and The Reply Later.
Jim Raptis

I just got a HEY invite. The product overview by @jasonfried basically has me sold. There are some really intriguing product design decisions. Can’t lie though, I’ll have to get used to the UI, but I’m excited to dive in and get my hands dirty.
Stephen Asonye

@jasonfried @dhh oh my god. I got an invite finally today earlier. Secured amits@hey.com — though couldn’t get only my name. But no problem! I am happy. Excellent job done @basecamp team — was never excited this while exploring web app :-)
Amit

Got my HEY invite but couldn’t secure remi@hey.com. So I had to go for the next best thing: 2 first letters of my first & last names ? Thx @jasonfried, @dhh & @basecamp team for kicking the anthill and making email exciting again ?
Remi Knudsen Allegre

Just started exploring HEY and so far it’s a really well thought of product. Focus & Reply, set aside and feed are really useful features. @dhh @jasonfried really good stuff, emails looking slick and colorful.Time to try screener, send emails to talha@hey.com
Talha Izhar

Genuinely and unexpectedly impressed!??? Screening is brilliant but the weirdest thing is that privacy is actually something you enjoy after you have been given the option! Thank you @dhh and @jasonfried!!! ?
Katerina Limpitsouni

Thanks @jasonfried and @dhh for producing email at next level. Signed up and paid for a year within 15 minutes. My new email for work + freelancing is now jamesperkins@hey.com
James Perkins

I never thought I’d use “magical” to describe email, but HEY is pretty magical. If you wondered what an email client would look like if you built it around how you actually wanted to interact with emails, this is it. Hat tip, @jasonfried @dhh.
Lars Schmidt

Excited to try my HEY trial! Even after just a few minutes I can understand the benefits and I am enjoying the friendly & obvious design. Forwarded all my gmail there and will give it a try for a few days but it looks great! Nice work @jasonfried and @dhh.
Paul Carpenter

And one more thing. The HEY web site is brilliant. The way you explain the “WHY?” behind the product is just spot on. The problem is, we, developers always know WHY we do what we do, we know why we build things the way we do… But you’ve got this great way of explaining it!
Michael Sliwinski

Just received my HEY! invite as I was finishing the tour. Great timing! Already set up and I love it! Can’t wait to use it for @RunyanCPA business email when it’s available. It’s a game changer for sure. Thanks @basecamp @jasonfried @dhh
Jonathan Runyan

Paid for an email service (HEY) for the first time in my life and weirdly enough, I am happy! Thanks @jasonfried @dhh and team for a quality product!
Ganesh Sundaresan

Finally got my invite to HEY email!!! Blazing fast in all the environments! Congrats @dhh @jasonfried
Riccardo Merolla

Special birthday gift: my HEY invite just arrived. Thanks @jasonfried and @dhh, getting more privacy and better email experience for my next decade is exactly what I need :-)
Bernard Lambeau

The four sweetest words I can think of to start off this week. Thanks @jasonfried and the amazing @basecamp team for the HEY invite. I cannot wait to go all in on this tremedous product. (Plus, I got the email address I wanted too!)The joy is palpable.
Bodie Quirk

I’ve needed 10 minutes in free trial before upgrading to a full account. I never imagined that email could be actually an enjoying experience, instead of a time-consuming mess crowded with ads. I don’t see myself going back to gmail. Ever. Thank you @heyhey team. ?
Roberto Díaz

Just got my HEY invitation… setup was a breeze & I looking forward to like loving email again… now I just need to decide if I cancel my custom domain on Google & swap the spend… rather give the revenue to @dhh and @jasonfried
Ben Rust

Set up my HEY email address. I have to say, their onboarding experience is really good. Helpful step-by-step instructions without too much hand-holding. Great work @jasonfried and @dhh. Excited to begin using this as my primary non-work email system.
James Eaton

Got a chance to use HEY at last. Just when you’d think emails might be consigned to oblivion, people like @jasonfried & @dhh reanimate a sleeping giant to relevance.
Pratham

Outstanding product. Makes email a joy as opposed to an annoying chore.
Bilal

My invite for HEY arrived and I’m thrilled. Need to unlearn legacy email and its just pure joy @dhh @jasonfried
Thomas Schneider

Am a happy user of HEY and just bought it…Email is a crucial part of the #openweb to invest in & already feels good to be away from gmail’s spying eyes… Thx to @dhh @jasonfried and team…
Tim Chambers

Finally got my HEY invite yay!. Kudos to @basecamp @jasonfried @dhh. wow, great onboarding experience.
Albert Sema

I’m 5 days in to using HEY & it is a delight! It requires a mindset shift but the now & later approach results in much less email worry. I love The Feed, it’s like an RSS feed reader for your newsletters. Kudos @dhh, @jasonfried & all the @basecamp team. ❤️?
Daryl Feehely

So excited to have my HEY email and I love it already! Freedom! Huge thanks @dhh and @jasonfried
Yvonne Crocker

Just got my invite… HEY, pretty amazing! ❤️? Great job and I love the design work you have done!! @dhh @jasonfried @basecamp #HeyEmail
Tommy Back

Fresh new inbox!! Just got my #heyinvite and I’m so excited for email that I love instead of dread. Thanks @dhh
Meghan Gaffney

Today, with 11 days left on my 14 day trial, I purchased my one year subscription to HEY Just took me a few days to know that email is being changed for the better. Thanks @dhh and @jasonfried
Micah Malloy

Loving HEY. Finally have a sense of sanity and order and I’m now able to handle the deluge. Not treating all emails as equal and creating different surfaces and formats (feed, paper trail, Imbox) to presort and consume emails makes a lot of sense.
Akshay Bhandary

It looks like an absolutely brilliant product, can’t wait to try it out. On step towards changing the world. Wishing you all the best!
Glenn André

I just screened out my first email using HEY, and the feeling I got knowing I would never see that noise again in my Imbox is worth the $99/year. Thanks @dhh + @jasonfried.
Andre Plaut

Gotta say everything @jasonfried, @dhh, and their team do is consistently clear, intentional, and thought-through. It shows from their marketing copy to their onboarding UX.
Stephen Ou

I just screened out my first email using HEY, and the feeling I got knowing I would never see that noise again in my Imbox is worth the $99/year. Thanks @dhh + @jasonfried.
Andre Plaut

Finally have had a chance to try HEY @basecamp’s privacy-first email service. It’s a f

Say goodbye to email pile-ups!
Spending too much time going through unread emails? Power Through New is an easy way to power through your unread messages without interrupting your flow.

The HEY Calendar
The HEY Calendar is a full-featured calendar with many original twists on common — and not so common — conventions. Soon you’ll wonder why all calendars don’t work like this.

A dedicated spot for daily notes
The HEY Calendar gets even more personal with the addition of Journal. Use it to jot down reminders, take notes during a meeting, or simply reflect on the day — it’s your private space to use as you’d like!

Screen emails like you screen calls
You screen your calls, why can’t you screen your emails? With HEY, you can. HEY puts you in complete control of who’s allowed to email you. The first time someone emails you, you get to decide if you want to hear from them again.

Exclusive to HEY for You

Send an email to the web
Personal publishing has never been easier. Send an email to world@hey.com from your personal HEY account to publish it on a webpage that the whole world can see. People can subscribe via email, or follow along via RSS.

The Imbox: It’s not a typo
Everyone hates their bloated inbox, so HEY has a focused Imbox instead. Your Imbox is where important, immediate emails go from people or services you care about. No random receipts, no “I rarely read these” newsletters, and no special offers crowding out the stuff you really care about.

Track an email’s progress through stages
Things can get messy when you’re handling a situation with numerous email threads and multiple steps. With HEY, use Workflows to define stages and visually track an email’s progress through a multi-step process.

Add a simple, searchable note to any contact
Need to remember details about a contact? Where you met, their phone number, when to follow-up, etc. Contact Notes are a great way to document details about a contact without having to go digging through your emails.

Quiet by default, loud at your discretion
HEY push notifications are off by default so your phone doesn’t steal your attention every time an inconsequential email hits your Imbox. However, HEY lets you selectively turn them on for specific contacts or threads so you don’t miss the things you really care about.

A “Reply Later” workflow built-in
What if you need to reply, but you don’t have time right now? With HEY, just click the “Reply Later” button to move an email to a dedicated “Reply Later” pile at the bottom of the screen so you don’t lose or forget it.

Just set it aside
Sometimes you get emails you need to reference later — travel info, links, numbers you need, etc. With HEY, you can “Set Aside” any email in a neat pile for easy access whenever you need it. At hand, but out of your face.

Blocking email spies 24-7-365
Many companies track which emails you open, how often you open them, and even where you were when you opened them. It’s a massive invasion of your privacy. HEY blocks these trackers and tells you who’s spying on you.

E pluribus unum
Doesn’t it suck when someone emails you separate threads about the same thing? Yup! With HEY, you can merge separate emails into one so you can keep everything together on a single page. No more dealing with fragmented conversations across separate threads.

Add some style to your Imbox with Cover Art
HEY is all about letting it flow, but some folks prefer to take an “out of sight, out of mind” approach with email. That’s where Cover Art comes in. Choose a style or upload your own image, and a cover will slide up over your previously seen emails. It’s a great way to add some life to your Imbox.

Link accounts and see all your email in one place
If you have multiple HEY accounts — like one for personal use and one for work — you can view them together without having to log in and out. Personal emails are marked with a ▲, work ones with a ◼️.

Spread ’em out, read ’em together
Say you have 7 unread emails. Why do you have to open one, close one, open one, close one, open one, close one, and so on. It’s ridiculously inefficient. With HEY, you can open multiple emails at once and scroll through them, just like you would a newsfeed. It’s a revolutionary way to read your emails. You’ll never go back to the old way.

Collaborate with Collections
Projects get done over email all the time, but they’re often comprised of multiple threads with a bunch of different recipients. That gets messy quickly. With HEY, Collections let you combine multiple threads on a single page and give it all a name. And if you use HEY for Domains you can share everything with a single invite. It’s a massive sanity saver.

Focus & Reply: Line ’em up, knock ’em down
You’ve finally got 30 minutes to knock out the 12 emails that need a reply, but new stuff keeps popping into your inbox. It’s so hard to focus! Not with HEY. HEY allows you to “Focus & Reply” which only shows you emails you’ve marked as “Reply Later”. Then it lets you reply to one after another, without having to look back at your Imbox. It’s amazing.

Bundle dominating senders into one line
It’s frustrating when a service floods your email with notifications. With HEY, you can bundle any sender’s emails together. No matter how many emails they send you, they’ll only take up a single row in your Imbox or Paper Trail.

Send massive files without using other apps
Sending big files via email is a hassle. You usually have to use Dropbox, yousendit, WeTransfer, or something like that. Nonsense. With HEY, just attach the file and we’ll send the recipient a direct link to download it.

Surface bits, don’t dig for them
Need quick access to a phone number, a link, address, or confirmation number that’s buried deep in an email thread? With HEY, you can “clip” any text and add it to your Clips Library for immediate, anytime reference without having to frantically dig for it when you need it.

The Speakeasy code
Sometimes you give someone your email at a conference — maybe a prospect, maybe a vendor — and you want to be sure to know when they email you. With HEY, you can give them your special Speakeasy code. If they include that code in the subject line, their email will bypass The Screener and be given special treatment in your Imbox so you don’t miss it.

Stick it to an email
Everyone else can put stuff in your inbox, but you can’t. With HEY you can. HEY lets you add personal sticky notes to any email in your Imbox. They’re great for jotting down phone numbers, dates, addresses, links, and personal, private thoughts you’ll need next time you reference that email.

Exclusive to HEY for Domains

Collaborate without the CCs and side-threads
Teams use email to collaborate all the time, but it’s frustrating at best. CC’s, FWD’s, and side threads make all but the simplest conversations a hassle to piece back together. With HEY, you can share any thread with other people on your team, and they’ll see the whole conversation plus any future replies. You can even add private comments that only your team can see, ensuring that the entire conversation is always in one place.

Send from an external email address using SMTP
Now you can send email from your @hey.com address plus external email addresses, domains hosted elsewhere, work accounts on other systems, etc.

Exclusive to HEY for You

Add private “notes to self” to any email thread
Conversations may start in email, but sometimes they continue somewhere else. Some emails turn into lunches, or calls, or video chats. Where do you put the notes from those — especially if they relate to the initial email message? With HEY, you can add personal, private notes (and files) to any thread. This way you keep everything related to the conversation on one page, even if it didn’t all happen via email.

New For You & Previously Seen
Inboxes are often an intertwined mess of new and old messages haphazardly mixed together. With HEY, new messages are always grouped together at the top, and previously seen emails are always at the bottom. It’s neat, it’s predictable, it’s orderly, and it’s automatic in HEY.

A love letter to newsletters
Newsletters are great, but they can get in the way of more important emails. HEY has a separate, dedicated space where they can shine called The Feed. The Feed shows all of your newsletters — already open — with the newest at the top. Just scroll to read. It’s like a Facebook, Instagram, or LinkedIn feed, but for email.

Put receipts in the Paper Trail
Receipts, confirmations, and transactional emails getting in your way? With HEY, you can send those types of emails to the Paper Trail where they’ll be out of your way, but easy to find when you need them.

Set emails to Bubble Up to the top of your Imbox
You know how sometimes you get an email now, that you don’t really need until later? With HEY, you can use “Bubble Up” to put an email away for a while and then have it float back to the top of your Imbox.

Snippets
No one wants to type the same message over and over. Snippets let you quickly insert a few sentences or an entire email, which means less time wasted on repetitive work. To add a snippet, click the HEY menu › Snippets.

Get off threads without having to ask
Stuck on a mega email chain and want off? Good luck asking someone to remove you. With HEY, you can unfollow any thread and replies won’t show up as new emails anymore. Out of your face forever.

Secure by design
Email’s the skeleton key to your digital life, so HEY goes to great lengths to keep you protected. From strong password requirements, to mandatory Two-Factor Authentication (2FA) for all paying customers, to supporting hardware security keys and fingerprint readers, HEY’s got your back.

Exclusive to HEY for Domains

Easily add sales@, info@, press@, etc addresses
HEY’s Extensions are perfect for groups like support or sales teams where multiple people handle emails that are sent to a single address. After you create an Extension, everyone involved will see emails sent to the group address, as well as any replies and private comments from teammates.

Autorespond when you’re away, out, etc.
Away on vacation, out of the office, or otherwise unavailable for a while? Just flip the switch on HEY’s autoresponder, add a personal away message, and HEY will automatically reply to the sender on your behalf.

Send the same reply to multiple emails
Have you ever wanted to send the same reply to a bunch of emails all at once? Now you can, and HEY makes it super easy with Reply to Everyone.

Share an email via a link
With HEY, you can share a direct link to any email thread with anyone you’d like — even if they don’t use HEY. They’ll see the whole thread and any future emails/replies sent to that thread — all on a nicely formatted single page.

HEY Spam Corps: Enlist in the fight against spam
HEY’s spam filters catch spam so you never have to see it, but sometimes spam sneaks through. With your help, we can improve. When you join the HEY Spam Corps you’ll unlock a new button to mark emails as spam right in The Screener. We’ll use that feedback to improve HEY’s spam filtering.

Fix bad subjects without busting threads
If you don’t start the thread, you’re often stuck with other people’s generic, non-descriptive email subjects. With HEY, you can rename a subject so it makes sense for you without changing things for the other person.

Find files without digging through threads
If you’re looking for an attachment, why do you have to find an email first? That’s backwards. With HEY, you get an attachment library that gathers up every attachment you’ve ever received in one organized, siftable place.