Training Example: Kevin Moxon Family Funeral Directors – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Wellness, Therapy & Mental Health
Generic Claims: transform your life, find your inner peace, healing starts here, you deserve to feel better…
Red Flags: no professional registration number, guaranteed mental health outcomes, coaching certificates presented as therapy qualifications, testimonials making clinical outcome claims…
Semantic Drift Patterns: homepage claims evidence-based but offers unregulated modalities, claims clinical expertise but qualifications are coaching certificates, homepage targets clinical conditions but practitioner is not clinically trained, claims therapy but services page includes unregulated wellness offerings…
Proof Expectations: professional registration number (BACP, UKCP, HCPC, BPS), specific qualifications and training listed, clinical supervision arrangements disclosed, clear fee structure per session…

Kevin Moxon Family Funeral Directors

(https://kevinmoxonfunerals.com) 📸 Data Snapshot: May 21, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Funeral Directors Scarborough & Hull – Trusted (https://kevinmoxonfunerals.com)
Title

Funeral Directors Scarborough & Hull – Trusted

Meta

Compassionate, SAIF-accredited care with transparent prices and 24/7 support. Personal funerals in Scarborough & Hull. Call now for guidance.

H1 Welcome To Moxon's
H2 Here for You, Every Step of the Way
H2 Our Client Charter
H2 Reviews
H2 Simply Brass
H2 Find Your Local Branch
H2 Send us a Message
H3 Registering a Death
H3 Bereavement Aftercare
H3 “Friendly helpful service under difficult and sad circumstances. Recommended to us, we were not disappointed. Kevin was very reassuring about every aspect of the funeral,which included a burial. I must mention Helen, who was amazing and helped us through with love, care and understanding. Thank you all..”
H3 “Kevin and his team were absolutely wonderful. I have known Kevin personally for many years and he maintains a wonderful balance between being professional, and being a personal friend. Nothing was too much trouble for the team. On the day the bearers and vehicles were immaculate and looked the part. They dealt with us compassionately and professionally. I would recommend to anyone.”
H3 “My wife passed away last Wednesday and I didn't know where to turn moxons funeral directors sorted everything out for me. They was totally amazing Julie was always helpful considerate always ready to give a hug if needed I would definitely recommend them. They take all the stress of you.”
H3 "The support they gave a family member of a deceased was outstanding at the last minute."
H3 Scarborough Branch
H3 Hull Branch
H5 Price List
H5 Funeral Brochure
H5 Our Services
H5 Guidance & Support
H5 Personal Service
H5 Family Run since 2016
H5 Transparent Approach
H5 Scarborough
H5 Hull
H5 Useful Links
H5 Scarborough Office
H5 Hull Office
NAV_HEADING_REPEATED_BODY About Kevin Moxon – Trusted Funeral Directors (https://kevinmoxonfunerals.com/about/)
Title

About Kevin Moxon – Trusted Funeral Directors

Meta

Family-run, SAIF-accredited funeral directors with 25+ years’ care. Learn our story, values and client charter. Call for compassionate support today.

H1 About us
H2  Welcome!
H2 Our Client Charter
H2 Our Team
H2 Our Funeral Premises
H2 Our Ceremonial Fleet
H2 Funeral Transport Choices
H2 Our Coffin Choices
H2 Music For Services
H2 Flowers and Floral Tributes
H2 Memorial Masonry
H2 Personal Keepsakes and Jewellery
H3 Society of Allied and Independent Funeral Directors (SAIF)
H3 Our Griffin Logo
H3 Kevin
H3 Julie
H3 Helen
H3 Roy
H3 Steve
H3 Mike
H3 Martin
H3 Andy
H3 Glenn
H3 5 Ramshill Road
H3 Personal Service
H3 Professional Qualifications
H3 Chapel of Rest – ‘Lady Jayne’
H3 Partnerships
H3 Chapel of Rest – ‘Ramshill’
H3 Our Modern Volvo S80 Based Hearse
H3 Volvo S80 Based Hearse
H3 6 Door Limousine and Volvo S80 Based Hearse
H3 Silver 'Private Ambulance'
H3 Silver 'Private Ambulance'
H3 Mercedes Estate
H3 Limo For Use on Weddings
H3 Bespoke Coffins
H3 Wicker Coffin
H3 Solid Oak Coffin
H3 Solid Oak Coffin
H3 Wicker Coffin
H3 Slide title
H3 Slide title
H3 Slide title
H4 Horse Drawn Hearse& Two Black Horses
H4 Horse Drawn Hearse& Two Black Horses
H4 For The Land RoverEnthusiasts
H4 Other Possibilities
H5 Our Own Silk Floral Arrangements
H5 Useful Links
H5 Scarborough Office
H5 Hull Office
NAV_HEADING_REPEATED_BODY Register a Death – Trusted First Steps (https://kevinmoxonfunerals.com/first-steps/)
Title

Register a Death – Trusted First Steps

Meta

Register a death in Scarborough or Hull: who can register, documents needed, registry contacts. Compassionate support—call today.

H1 First Steps
H2 Registering a Death
H2 Information & Documents for the Registrar
H2 Registrar’s Contact Details
H2 Advice on Funerals From SAIF
H4 Need More Information?
H5 We’re here to help guide you with compassion and clarity.
H5 Useful Links
H5 Scarborough Office
H5 Hull Office
NAV_HEADING_REPEATED_BODY Funeral Prices Scarborough & Hull – Transparent (https://kevinmoxonfunerals.com/our-news/)
Title

Funeral Prices Scarborough & Hull – Transparent

Meta

Transparent, all-inclusive costs in Scarborough & Hull—from direct cremation to traditional services. See packages & funeral finance. Call today.

H1 Our Funeral Prices
H2 Our Funeral Arrangements
H3 Planning Ahead – Funeral Plans
H3 About Open Prepaid Funerals
H3 Why Choose a Prepaid Funeral Plan
H4 Direct Cremation Arrangement
H4 Simple Funeral Arrangement
H4 Signature Funeral Arrangement
H4 Cardinal Funeral Arrangement
H4 Need More Information?
H5 Our Fair Funeral Pledge
H5 Funeral Finance
H5 Flexible and Bespoke
H5 Unattended Service or Direct Cremation
H5 Simple Funeral Arrangement
H5 Signature Funeral Arrangement
H5 Cardinal Funeral Arrangement
H5 We’re here to help guide you with compassion and clarity.
H5 Useful Links
H5 Scarborough Office
H5 Hull Office
NAV_HEADING_REPEATED_BODY Funeral Directors – Contact Scarborough & Hull (https://kevinmoxonfunerals.com/contact/)
Title

Funeral Directors – Contact Scarborough & Hull

Meta

Speak to our family-run, SAIF-accredited team in Scarborough or Hull. 24/7 support, transparent guidance. Call, email, or visit today.

H1 Contact Us
H2 Find Your Local Branch
H2 Send us a Message
H5 Scarborough
H5 Hull
H5 Useful Links
H5 Scarborough Office
H5 Hull Office
NAV_HEADING_REPEATED Online Obituaries Scarborough & Hull – Free (https://kevinmoxonfunerals.com/remembrance/)
Title

Online Obituaries Scarborough & Hull – Free

Meta

Celebrate a life with a free online memorial. Share photos, leave tributes, light a virtual candle, donate to charity. Create a tribute today.

H1 Our Remembrance Page
H2 Memorials, Obituaries & Tributes
H2 Personalised Details & Memories
H2 Personalised Details & Memories
H2 Donations in Memory
H2 Simple, Thoughtful, and Accessible
H2 Simple, Thoughtful, and Accessible
H2 View Our Rembrance Page
H4 Celebrate Their Life
H4 Leave a Tribute
H4 Light a Virtual Candle
H4 Connect and Remember Together
H5 Useful Links
H5 Scarborough Office
H5 Hull Office
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://kevinmoxonfunerals.com) Funeral Directors Scarborough & Hull – Trusted
07703 294915kevinmoxon@sky.comSCARBOROUGH | HULL

Hull Office

Scarborough Office

[H1] Welcome To Moxon's

[H1] Family Funeral Directors
Caring for Your Family as Our Own
DISCOVER

[H5] Price List
Transparent pricing to help you plan with confidence

VIEW PRICE LIST

[H5] Funeral Brochure
Comprehensive guide to our services and options

VIEW BROCHURE

[H5] Our Services
Personalised funeral services for every need

EXPLORE SERVICES

[H5] Guidance & Support
Compassionate help and advice at every step

CONTACT US

[H2] Here for You, Every Step of the Way

Moxon's Family Funeral Directors is a family-run business serving Scarborough and Hull. Founded by Kevin in 2016, our team brings over 25 years of experience in guiding families through one of life’s most difficult moments. We are known for providing personal, compassionate, and sensitive care, helping you honour your loved one with dignity and respect.
ABOUT US

[H5] Personal Service

[H5] Family Run since 2016

[H5] Transparent Approach

[H2] Our Client Charter

Our team are highly trained, experienced and friendly, and we work hard to maintain our enviable reputation for exceptional personal service and transparency. At the heart of our business ethos is our client charter. We promise to give you the EARTH without charging for it. We aim to be:  ✓ Ethical Our focus is on you and your family, not management targets, shareholders or profits.  ✓ Affordable We offer fully inclusive arrangements with set prices. We can also advise about spreading payments.  ✓ Reliable From the first conversation, we form a friendly and supportive relationship with each family. We aim to be available for you throughout the process. No concern is too small.
✓ Transparent We want families to know exactly what the costs and fees are from the outset with no financial surprises.  ✓ Honest We work closely with you and your family to plan the send-off that you want for your loved one.
ABOUT US

[H3] Registering a Death

LEARN MORE

[H3] Bereavement Aftercare

LEARN MORE

[H2] Reviews

[H3] Scarborough Branch

LEAVE A GOOGLE REVIEW

[H3] Hull Branch

LEAVE A GOOGLE REVIEW

[H2] Simply Brass

Performing ‘Eventide’ arranged by Steve Hague. Recorded at Seamer Methodist in May 2017.

[H2] Find Your Local Branch

[H5] Scarborough
? 5 Ramshill Road, North Yorkshire, YO11 2LN? 01723 366111 | 07703 294915 kevinmoxon@sky.com

[H5] Hull
? 1042 Anlaby Rd, East Yorkshire, HU4 7RA? 01482 504842 | 07703 294915 kevinmoxon@sky.com

[H2] Send us a Message

[H3]

Thank you for contacting us.We will get back to you as soon as possible
Oops, there was an error sending your message.Please try again later

[H5] Useful Links

[H5] Scarborough Office
? 5 Ramshill Road, North Yorkshire, YO11 2LN ☎ 01723 366111 | 07703 294915
✉
kevinmoxon@sky.com
[H5] Hull Office
?1042 Anlaby Rd, East Yorkshire, HU4 7RA ☎ 01482 504842 | 07703 294915
✉
kevinmoxon@sky.com

© 2026
All Rights Reserved | Moxon's Family Funeral Directors (Scarborough & Hull) | Privacy Policy

Website Designed by
Up2Speed Marketing Limited
3277 chars
SUB-PAGE (https://kevinmoxonfunerals.com/about/) About Kevin Moxon – Trusted Funeral Directors
07703 294915kevinmoxon@sky.comSCARBOROUGH | HULL

Hull Office

Scarborough Office

About

[H1] About us

[H2]  Welcome!

Moxon's Family Funeral Directors is an independent family business started by Kevin in 2016 with over 25 years of experience. Since opening, we have developed an enviable reputation for providing personal and sensitive care at a difficult time.From our funeral premises on Ramshill Road in South Cliff, we are proud to offer a personal, bespoke and flexible service to the families of the Scarborough district and the wider Yorkshire region.The Hull branch was officially opened in October 2023 on Anlaby Road to serve the Hull area and offer a cost-effective but professional funeral service in the city.With over 20 years of experience as a funeral director and manager, Kevin knows how important it is to sensitively guide families through funeral arrangements at what is often a difficult and sad time. We are known for regularly going the extra mile to meet families’ needs. We are passionate about providing a high-quality and personal service at a fair, transparent and affordable price. As an independent business, we can offer maximum flexibility, ensuring that your loved one gets the send-off they deserve, planned to your exact requirements. Our aim is to treat your loved one the same way we would treat our loved ones.
JOIN US

[H2] Our Client Charter

Our team are highly trained, experienced and friendly, and we work hard to maintain our enviable reputation for exceptional personal service and transparency. At the heart of our business ethos is our client charter. We promise to give you the
EARTH without charging for it. We aim to be:  ✓ Ethical Our focus is on you and your family, not management targets, shareholders or profits.  ✓ Affordable We offer fully inclusive arrangements with set prices. We can also advise about spreading payments.  ✓ Reliable From the first conversation, we form a friendly and supportive relationship with each family. We aim to be available for you throughout the process. No concern is too small.   ✓ Transparent
We want families to know exactly what the costs and fees are from the outset with no financial surprises.  ✓ Honest We work closely with you and your family to plan the send-off that you want for your loved one.

[H3] Society of Allied and Independent Funeral Directors (SAIF)
We are proud to be accredited members of SAIF. Accreditation by this organisation can only be achieved following a rigorous inspection by an independent assessor against a raft of standards and compliances. We are delighted that our membership confirms that we offer the highest standards of care and professional operating methods, similar to those offered by a modern hospital. Membership also means we can offer access to Funeral Planning advice, Bereavement support and more.

Learn more

[H3] Our Griffin Logo
Our logo incorporates a mythical creature – the Griffin. With the body of a lion and head and wings of an eagle, this majestic creature was renowned for ‘guarding treasures and priceless possessions’. We like to think this sums up our approach to caring for your loved ones.

Learn more

[H2] Our Team

[H3] Kevin
Owner & Funeral Director

[H3] Julie
Branch Manager/Arranger Hull

[H3] Helen
Branch Manager - Scarborough

Button

[H3] Roy
Funeral Assistant -Scarborough

[H3] Steve
Funeral Assistant - Hull

Button

[H3] Mike
Funeral Operative - Scarborough

Button

[H3] Martin
Funeral Assistant - Hull

Button

[H3] Andy
Funeral Assistant - Scarborough

Button

[H3] Glenn
Funeral Assistant - Scarborough

Button

[H2] Our Funeral Premises

Button

Button

Button

Button

Button

Button

[H3] 5 Ramshill Road
We are always happy for you to pop in for a chat or to answer any concerns you may have.

Learn more

[H3] Personal Service
Our office is welcoming and friendly. We also have a separate private arrangement room if you prefer.

Learn more

[H3] Professional Qualifications
Our staff hold a number of relevant qualifications, memberships and awards.

Learn more

[H3] Chapel of Rest – ‘Lady Jayne’
Our Chapels provide a quiet, private space to spend time with loved ones in contemplation or remembrance.

Learn more

[H3] Partnerships
We benefit from the affiliation and membership of several professional associations.

Learn more

[H3] Chapel of Rest – ‘Ramshill’
We provide a quiet and intimate space for personal prayer or quiet time with your loved one.

Learn more

[H2] Our Ceremonial Fleet

[H3] Our Modern Volvo S80 Based Hearse

Button

[H3] Volvo S80 Based Hearse

Button

[H3] 6 Door Limousine and Volvo S80 Based Hearse
Modern limousine to match our hearse. Carries 6/7 persons plus driver.

Button

[H3] Silver 'Private Ambulance'

Button

[H3] Silver 'Private Ambulance'

Button

[H3] Mercedes Estate

Button

[H3] Limo For Use on Weddings

Button

View more

[H2] Funeral Transport Choices

[H4] Horse Drawn Hearse& Two Black Horses

For those wanting something different, we can supply Horse Drawn Hearse for your loved one’s final journey.

[H4] Horse Drawn Hearse& Two Black Horses

Available in Different Colours NOT just the Traditional Black Horse Drawn Hearse.

[H4] For The Land RoverEnthusiasts

How about choosing a Land Rover Defender as your Hearse?

[H4] Other Possibilities

There are a number of specialist Hearse suppliers from Motorcycles to Tractors and Buses. If you want a totally unique and special send-off talk to us about your ideas. We will endeavour to turn your wishes into reality.

CONTACT US

[H2] Our Coffin Choices

[H3] Bespoke Coffins
We can supply Picture or themed coffins, Solid Coffins or Wicker. You choose what you would like and we tailor it and make it Bespoke to your requirements.

[H3] Wicker Coffin
Willow or Wicker Coffins are a popular choice for some families.

[H3] Solid Oak Coffin
Solid Oak coffin with raised tiered lid and panelled sides.

Button

[H3] Solid Oak Coffin
Solid Oak coffin with raised tiered lid and panelled sides.

Button

[H3] Wicker Coffin
Willow or Wicker Coffins are a popular choice for some families.

Button

View more

[H2] Music For Services

Kevin is a noted brass musician and choir member. Playing in local Brass Bands, Brass groups, and other musical ensembles, he is uniquely placed to provide bespoke musicians for services. From playing the Last Post for Military funerals or civic events to providing a full ensemble, we will be happy to discuss any specific musical requirements.If you need help choosing music suitable for any service, then we are ideally experienced to be able to offer good advice on this matter.

On With the Motley – Kevin performing On With The Motley, Soprano Cornet Solo at Bolsover Festival of Brass with York RI Band 2016.

[H2] Flowers and Floral Tributes

[H5] Our Own Silk Floral Arrangements

[H4]
We have a number of Silk Floral Arrangements that clients may choose to use for the service which reduces costs and waste. They are free to use. We recognise some may wish to perhaps place a single flower, say a Red or White Rose on the coffin, as well as the main spray and for some families they may prefer a coffin spray made from real flowers. Whatever your wishes we can arrange them for you or you may choose to use our nominated florist or one of your choice.
CONTACT US

[H2] Memorial Masonry

We will be happy to discuss your requirements for memorial masonry and headstones. We can offer anything from a Cremation Tablet to full-size memorials. Call and discuss your requirements and we will obtain you a no-obligation quote for any work required

Button

Button

[H2] Personal Keepsakes and Jewellery
We can now offer clients a service with our partners at Legacy Life Expressions to provide a unique keepsake or piece of jewellery containing the fingerprint of your loved one. If you wish to use the service, we use a handheld scanner to digitally capture your loved one's fingerprint, and this is then stored electronically and can be used at any time to create a unique piece of jewellery, such as a necklace or ring, or etched onto a glass ornament. Once a fingerprint is obtained, any items can be ordered at any time now or in the future and offer a unique means to remember your loved one.
FIND OUT MORE

[H3] Slide title
Write your caption here

Button

[H3] Slide title
Write your caption here

Button

[H3] Slide title
Write your caption here

Button

[H5] Useful Links

[H5] Scarborough Office
? 5 Ramshill Road, North Yorkshire, YO11 2LN ☎ 01723 366111 | 07703 294915
✉
kevinmoxon@sky.com
[H5] Hull Office
?1042 Anlaby Rd, East Yorkshire, HU4 7RA ☎ 01482 504842 | 07703 294915
✉
kevinmoxon@sky.com

© 2026
All Rights Reserved | Moxon's Family Funeral Directors (Scarborough & Hull) | Privacy Policy

Website Designed by
Up2Speed Marketing Limited
9504 chars
SUB-PAGE (https://kevinmoxonfunerals.com/first-steps/) Register a Death – Trusted First Steps
07703 294915kevinmoxon@sky.comSCARBOROUGH | HULL

Hull Office

Scarborough Office

First Steps

[H1] First Steps

[H2] Registering a Death

Every death must be registered. Below you’ll find what you’ll need, who can register the death, and contact details for local Registry Offices.
Who May Register: A relative of the deceasedA person present at deathA person arranging the funeral (not the Funeral Director)In certain circumstances, others such as care home administrators

[H2] Information & Documents for the Registrar

You'll need the following information: Forename(s) and surnameDate and place of deathDate and place of birth (town and county)Occupation or previous occupationUsual addressSpouse’s date of birth (if married)NHS number (take Medical Card if available)Pension or allowance details (if applicable)
Bring to your appointment: Birth and/or marriage certificatesLetter from DWP or document with National Insurance number

[H2] Registrar’s Contact Details

Many Registry Offices are only open part-time — always ring for an appointment.
North Yorkshire County Council: Full details and an online booking service are available via the
NYCC Registering a Death page.
Registry Office Locations: ? Scarborough: 69 Burniston Road, YO12 6PH ? 01609 780780
? Whitby: Farndale House, Church Square, YO21 3EG ? 01609 780780
? Malton: Ryedale House, Old Malton Road, YO17 0HH ? 01609 780780
?
Bridlington: Town Hall, Quay Road, YO16 4LP ? 01262 422662

[H2] Advice on Funerals From SAIF
The Funeraladvice.org website has lots of helpful information to support you in arranging a funeral. We are always happy to offer you our advice and chat about arrangements without obligation.
FIND OUT MORE

[H4] Need More Information?

[H5] We’re here to help guide you with compassion and clarity.

Whether you’d like to discuss our funeral arrangements, prepaid plans, or need immediate assistance, our friendly team is just a call or message away.

Hull Office

Scarborough Office

Email Us

[H5] Useful Links

[H5] Scarborough Office
? 5 Ramshill Road, North Yorkshire, YO11 2LN ☎ 01723 366111 | 07703 294915
✉
kevinmoxon@sky.com
[H5] Hull Office
?1042 Anlaby Rd, East Yorkshire, HU4 7RA ☎ 01482 504842 | 07703 294915
✉
kevinmoxon@sky.com

© 2026
All Rights Reserved | Moxon's Family Funeral Directors (Scarborough & Hull) | Privacy Policy

Website Designed by
Up2Speed Marketing Limited
2521 chars
SUB-PAGE (https://kevinmoxonfunerals.com/our-news/) Funeral Prices Scarborough & Hull – Transparent
07703 294915kevinmoxon@sky.comSCARBOROUGH | HULL

Hull Office

Scarborough Office

Our Funeral Prices

[H1] Our Funeral Prices

[H5] Our Fair Funeral Pledge

We have signed up for the Fair Funerals Pledge from the Quaker Society and endorsed by SAIF. This free and voluntary commitment ensures we:
✓
Recognise that funerals can be expensive and many people struggle with the cost.
✓  Help
people to find funerals that are within their means.
✓  Are open about our most affordable options in initial conversations, within our price lists and on our website.

[H5] Funeral Finance

We offer funeral finance through our partners at Funeral Safe. They can help you with financing the cost of your chosen funeral arrangement, which can then be repaid over a period of time to suit you. It may be that there are no ‘liquid’ assets in the deceased estate and the only asset may be in a house for sale, etc. Funeral Safe and also Trust Inheritance can help you with the costs now and recoup the monies from the estate later. Ask them for advice or speak to us for further help. You can apply directly from our page and see what the monthly costs are at the outset.

APPLY FOR FINANCE

Tagline
[H2] Our Funeral Arrangements

[H5] Flexible and Bespoke

Our Arrangements are designed to be all-inclusive with no hidden costs. However, we are happy to discuss other combinations and services. We offer a choice of transport options, various coffins and caskets, fully itemised and estimated to fit your requirements and budget. Just ask, and we’ll do our best to help.

[H4] Direct Cremation Arrangement

[H5] Unattended Service or Direct Cremation
£1595.00 All InclusiveWho Is
Direct Cremation For? A direct cremation is perfect for those who wish to commemorate their loved one in their own way. Aside from the obvious savings, direct cremation offers you more flexibility, allowing you to pay a lower cost for the services that are needed while avoiding the costs for some services not appropriate for you. This service includes Our Services, Coffin, Cremation fees & Doctor’s fees. Some restrictions apply – this is strictly an Unattended Service.Call us for more information – certain restrictions apply

[H4] Simple Funeral Arrangement

[H5] Simple Funeral Arrangement
£3200.00 Fully InclusiveWe offer a
‘Simple Funeral Arrangement’ for those wanting a ‘no frills’ service at the Crematorium or Graveside. Includes Cremation fees, Doctor’s fees, Our Professional Services, a Simple Coffin and transport by Hearse (including staff) direct to the Crematorium on the day of service.Some restrictions apply to this service: viewing of your loved one during office hours only and no embalming included. This does not include fees for a Minister or Celebrant, but this can be discussed depending on the type of service you require.Please contact us to discuss the requirements

[H4] Signature Funeral Arrangement

[H5] Signature Funeral Arrangement
£3600.00 Fully InclusiveThis is for those families wanting a more traditional service. This arrangement includes leaving from a specified address and can include a service at a church or crematorium prior to committal at Crematorium or Cemetery.It can include Embalming and offers unrestricted visiting of your loved one, day and night, to suit you.Also included are an Oak Veneered Coffin, our Professional Services, transport by hearse with staff, and ALL fees for Cremation, Doctor and Minister/Celebrant.

[H4] Cardinal Funeral Arrangement

[H5] Cardinal Funeral Arrangement
£3800.00 Fully InclusiveWe offer our
‘Cardinal’ Funeral Arrangement.This arrangement is for those wanting a traditional funeral with a hearse and following limousine to take the family to a service venue or Church prior to committal at a Crematorium or Cemetery. This arrangement includes: Professional services, a Quality Oak Veneered coffin, a Hearse and a Limousine with staff. Embalming is included when requested, and there are no restrictions on visiting your loved one, day or night. Includes ALL Fees for Cremation, Doctor’s Certificate and Minister/Celebrant.* The only additional costs would be floral tributes, newspaper notices or Church Fees.

[H3] Planning Ahead – Funeral Plans

Planning a funeral can be a sensitive topic, which is why many people choose to arrange and pay for their own funeral in advance. A prepaid funeral plan can ease both the emotional and financial burden on loved ones when the time comes.At Kevin Moxon Family Funeral Directors, we are an Introducer Appointed Representative (IAR) of Open Prepaid Funerals, who offer flexible, tailor-made funeral plans to suit individual needs and preferences.All prepaid funeral plans are authorised and regulated by the Financial Conduct Authority (FCA), ensuring your money and wishes are fully protected.Kevin Moxon, trading as
Kevin Moxon Funeral Directors, is an Introducer Appointed Representative of Open Prepaid Funerals Limited, authorised and regulated by the Financial Conduct Authority. (Firm Reference Number: 962403.)

LEARN MORE

[H3] About Open Prepaid Funerals

Founded in 2003, Open Prepaid Funerals has an experienced team who manage the financial side of your plan while we ensure your personal wishes are fulfilled with care and attention.They offer a range of plans — from simple, unattended cremations to fully personalised services — allowing you to choose the level of detail and budget that suits you best.Open will guide you through every step of arranging your prepaid funeral plan and handle all financial aspects securely. You can view their standard plans and prices on our dedicated Open Prepaid Funerals page.All plans are held in the Open Prepaid Funerals Trust, providing strong protection for you and your family. We at Kevin Moxon Family Funeral Directors will be responsible for carrying out your wishes when the time comes.

[H3] Why Choose a Prepaid Funeral Plan

A prepaid funeral plan is a simple and thoughtful way to ensure everything is taken care of in advance, easing both emotional and financial pressures on loved ones.Key benefits include: ✓
Reduces financial worry – pay upfront or in instalments to ease the burden later. ✓
Less emotional stress – your wishes are arranged and clear in advance. ✓
Personalised choices – decide every detail to suit your own preferences. ✓
Fixed funeral director fees – our professional services are secured at today’s price. ✓
Trusted protection – all plans are managed and safeguarded by Open Prepaid Funerals.As your local independent funeral directors, we’ll ensure your plan is handled with care and carried out exactly as you wish.

LEARN MORE

[H4] Need More Information?

[H5] We’re here to help guide you with compassion and clarity.

Whether you’d like to discuss our funeral arrangements, prepaid plans, or need immediate assistance, our friendly team is just a call or message away.

Hull Office

Scarborough Office

Email Us

[H5] Useful Links

[H5] Scarborough Office
? 5 Ramshill Road, North Yorkshire, YO11 2LN ☎ 01723 366111 | 07703 294915
✉
kevinmoxon@sky.com
[H5] Hull Office
?1042 Anlaby Rd, East Yorkshire, HU4 7RA ☎ 01482 504842 | 07703 294915
✉
kevinmoxon@sky.com

© 2026
All Rights Reserved | Moxon's Family Funeral Directors (Scarborough & Hull) | Privacy Policy

Website Designed by
Up2Speed Marketing Limited
7504 chars
SUB-PAGE (https://kevinmoxonfunerals.com/contact/) Funeral Directors – Contact Scarborough & Hull
07703 294915kevinmoxon@sky.comSCARBOROUGH | HULL

Hull Office

Scarborough Office

Contact Us

[H1] Contact Us

[H2] Find Your Local Branch
Please feel free to call in and see us in person!We greatly value our customers, so feel free to visit during normal business hours for any help, advice or just a chat and a drink. Always welcome.

[H5] Scarborough
? 5 Ramshill Road, North Yorkshire, YO11 2LN? 01723 366111 | 07703 294915 kevinmoxon@sky.com

[H5] Hull
? 1042 Anlaby Rd, East Yorkshire, HU4 7RA? 01482 504842 | 07703 294915 kevinmoxon@sky.com

[H2] Send us a Message

[H3]

Thank you for contacting us.We will get back to you as soon as possible
Oops, there was an error sending your message.Please try again later

[H5] Useful Links

[H5] Scarborough Office
? 5 Ramshill Road, North Yorkshire, YO11 2LN ☎ 01723 366111 | 07703 294915
✉
kevinmoxon@sky.com
[H5] Hull Office
?1042 Anlaby Rd, East Yorkshire, HU4 7RA ☎ 01482 504842 | 07703 294915
✉
kevinmoxon@sky.com

© 2026
All Rights Reserved | Moxon's Family Funeral Directors (Scarborough & Hull) | Privacy Policy

Website Designed by
Up2Speed Marketing Limited
1206 chars
SUB-PAGE (https://kevinmoxonfunerals.com/remembrance/) Online Obituaries Scarborough & Hull – Free
07703 294915kevinmoxon@sky.comSCARBOROUGH | HULL

Hull Office

Scarborough Office

Remembrance

[H1] Our Remembrance Page

Welcome to our Remembrance Page — a heartfelt space where memories live on and connections are never lost. Here you can honour your loved ones, revisit cherished moments and leave a lasting tribute that speaks from the heart.

View Obituaries

[H4] Celebrate Their Life

[H4] Leave a Tribute

[H4] Light a Virtual Candle

[H4] Connect and Remember Together

[H2] Memorials, Obituaries & Tributes

Through our trusted partners at
Funeral Guide, we’re proud to offer every family a
free online obituary and funeral planner. This thoughtful service provides a dedicated space to celebrate the life of your loved one — preserving treasured memories, photographs, and stories for family and friends to revisit whenever they wish.Once created, families have
full control
over the content, ensuring every detail reflects the individuality and legacy of their loved one.

[H2] Personalised Details & Memories

Your online memorial can include: Photographs and meaningful details about the person’s lifeService times and venue information, complete with
Google Maps links for those travelling from further afieldPersonal messages and uploaded photos shared by friends and familyThe opportunity to
light a virtual candle in lasting memory
Each page becomes a beautiful, ever-growing tribute — a comforting place to return to and reflect.

[H2] Personalised Details & Memories

Your online memorial can include: Photographs and meaningful details about the person’s lifeService times and venue information, complete with
Google Maps links for those travelling from further afieldPersonal messages and uploaded photos shared by friends and familyThe opportunity to
light a virtual candle in lasting memory
Each page becomes a beautiful, ever-growing tribute — a comforting place to return to and reflect.

[H2] Donations in Memory

The online obituary is also an ideal way to
collect donations in memory of your loved one. Families can select one or more charities that held special meaning, and visitors can
donate securely online.For eligible donors,
Gift Aid can be added automatically, increasing the total contribution at no extra cost. The page also keeps a
running total of all donations, so you can see the collective generosity made in your loved one’s honour.

[H2] Simple, Thoughtful, and Accessible

Every element of the service has been designed with
ease and compassion in mind. Whether sharing funeral details, uploading memories, or making a charitable donation, everything can be managed in one secure, user-friendly space.It’s a gentle way to keep memories alive, connect loved ones near and far, and celebrate a life that will never be forgotten.

[H2] Simple, Thoughtful, and Accessible

Every element of the service has been designed with
ease and compassion in mind. Whether sharing funeral details, uploading memories, or making a charitable donation, everything can be managed in one secure, user-friendly space.It’s a gentle way to keep memories alive, connect loved ones near and far, and celebrate a life that will never be forgotten.

[H2] View Our Rembrance Page

View Obituaries

[H5] Useful Links

[H5] Scarborough Office
? 5 Ramshill Road, North Yorkshire, YO11 2LN ☎ 01723 366111 | 07703 294915
✉
kevinmoxon@sky.com
[H5] Hull Office
?1042 Anlaby Rd, East Yorkshire, HU4 7RA ☎ 01482 504842 | 07703 294915
✉
kevinmoxon@sky.com

© 2026
All Rights Reserved | Moxon's Family Funeral Directors (Scarborough & Hull) | Privacy Policy

Website Designed by
Up2Speed Marketing Limited
3801 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
45Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 12 3
/about/ 8 1
/first-steps/ 6 1
/our-news/ 6 1
/contact/ 7 1
/remembrance/ 6 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Kevin Moxon Family Funeral Directors",
    "url": "https://www.kevinmoxonfunerals.com/"
}
/about/ — no schema detected (entity gap)
/first-steps/ — no schema detected (entity gap)
/our-news/ — no schema detected (entity gap)
/contact/ — no schema detected (entity gap)
/remembrance/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Wellness, Therapy & Mental Health
46.5 Avg BS

Based on 258 businesses audited.

BS Detector

Wellness, Therapy & Mental Health BS: Kevin Moxon Family Funeral Directors (kevinmoxonfunerals.com)

https://kevinmoxonfunerals.com 📍 Industry: Wellness, Therapy & Mental Health
12 BS / 100

This site is a benchmark for low-BS service marketing. It swaps ‘disruptive’ and ‘world-class’ fluff for Volvo hearses, wicker coffins, and fixed prices, providing exactly the substance a grieving customer requires without the marketing theater.

Info Density Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
2
10% BS
Commodity Fingerprint Detection of industry clichés/templates.
3
20% BS
Identity & Authority Expert verifiability & Schema depth.
2
13% BS

1. Upgrade schema_json to include LocalBusiness or FuneralService types with geo-coordinates and opening hours. 2. Add the SAIF membership number to the footer for immediate regulatory verification. 3. Implement Person schema for the team members listed on the About page to link their 25 years of experience to a verifiable digital identity. 4. Explicitly link the ‘Simply Brass’ mention to a portfolio or media page to further solidify the unique service offering.

The classification ‘Wellness, Therapy & Mental Health’ is an approximate match; the business is a funeral director service that primarily addresses the logistics of death care and bereavement support. It lacks the clinical jargon (CBT, EMDR) of the therapy dictionary because its focus is on compassionate vocational service rather than clinical intervention.

“The exceptionally low BS score of 12 is driven by the 'Our Funeral Prices' page, which provides rare financial transparency in a historically opaque industry. Minor points were lost only for technical schema omissions and the use of industry-standard emotive headers on the homepage. The presence of named staff and a highly specific ceremonial fleet prevents any meaningful commodity fingerprints from forming.”

Verified Analysis Date: May 21, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation