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Ritual
(https://ritual.com) 📸 Data Snapshot: May 25, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
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HOMEPAGE Ritual (https://ritual.com)
Ritual
Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each product for efficacy.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Skin Hydration Supplement*: HyaCera™ | Ritual (https://ritual.com/products/hyacera-for-skin-hydration/)
Skin Hydration Supplement*: HyaCera™ | Ritual
Support skin hydration from within with HyaCera™, a supplement formulated with Ceratiq® and hyaluronic acid.*
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Gut Health Supplement*: Synbiotic+® | Ritual (https://ritual.com/products/synbiotic-plus-for-gut-health/)
Gut Health Supplement*: Synbiotic+® | Ritual
Support a balanced gut microbiome with Synbiotic+. A 3-in-1 blend of prebiotics, probiotics, and a postbiotic—science-backed and Made Traceable®.*
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Shop Multivitamin & Nutrients | Ritual (https://ritual.com/collections/multivitamins-nutrients/)
Shop Multivitamin & Nutrients | Ritual
Clean, vegan, backed by science. Formulated to meet our Made Traceable® standards, because every ingredient counts.
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HOMEPAGE (https://ritual.com) Ritual
[IMG: Load video:] The future of health is clear Build your Ritual and save up to 30% this Memorial Day. Shop the Sale Shop Bestsellers Shop All Best Seller [H3] Women’s Multivitamin 18+ Essential for Women From Sale price $26.40 Regular price $33.00 Unit price / per [H3] Prenatal Multivitamin Essential for Women From Sale price $31.20 Regular price $39.00 Unit price / per [H3] Synbiotic+ Gut Health From Sale price $43.20 Regular price $54.00 Unit price / per [H3] HyaCera™ Wrinkle Support From Sale price $43.20 Regular price $54.00 Unit price / per [H3] Omega-3 DHA & EPA Brain & Heart Health From Sale price $26.40 Regular price $33.00 Unit price / per 2.6 Billion Capsules Sold Clean Label Project Certified 100% Ingredients Made Traceable $5M Investment in Clinical Studies Formulated by Dietitians & Scientists Vegan & Non-GMO [IMG: Ritual Essential Multivitamin] Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each product for efficacy. Our Standards Our Clinical Studies “Clean” isn’t clear enough. We’re traceable. From rigorous heavy metal testing to human rights audits, our visible supply chain is the first of its kind. Check Our Ingredients Impact Report [IMG: Load video:] Find your Ritual [IMG: Ritual Essential Multivitamin] [H3] Bundle & Save [IMG: Ritual for Pregnancy] New [H3] Pregnancy [IMG: Ritual Essential Multivitamin] [H3] Multivitamin & Nutrients [IMG: Ritual Stress Relief] New [H3] Relaxation [IMG: Ritual Gut Health Dietary Supplement] [H3] Gut Health [IMG: Ritual Hyacera for Skin] [H3] Skin [IMG: Ritual Protein for Performance & Recovery] New [H3] Performance & Recovery “I normally don't write reviews for products but I have noticed significant positive changes after taking this product consistently…. Definitely worth the money!” Monica G. Synbiotic+ “… Has all the vitamins that I need and I love the fact that they are vegan.” Alejandra C. Essential for Women 18+ “Love the research that goes behind this brand…I always have issues with iron containing tablets but not with this one. My stomach takes these tablets really well.” Wiam M. Essential Prenatal “Love the clean ingredients and it tasted delicious.” Savannah D. Essential Protein “My husband randomly told me that my skin looks youthful. I’ll take it!” Jessica G. HyaCera Scientific and Women's Health Leadership What happens when a Harvard-trained physiologist and a mom of three walk into a lab? A new standard for women’s health. [IMG: Expert Panel Kat] [H3] Katerina Schneider Founder & Chief Executive Officer [IMG: Expert Panel Nima] [H3] Dr. Nima Alamdari PhD Chief Scientific Officer [IMG: Expert Panel Mastaneh] [H3] Dr. Mastaneh Sharafi PhD, RD SVP, Science and Innovation [IMG: Expert Panel Marie] [H3] Dr. Marie Caudill PhD, RD Professor, Cornell University [IMG: Expert Panel Jason] [H3] Dr. Jason Rothbart MD, FACOG Physician, Cedars-Sinai For Skeptics, By Skeptics Join us to advocate for the future of traceable health. Sound like you? [IMG: Load video:] [IMG: Load video:] [IMG: Load video:] [IMG: Load video:] [IMG: Ritual Ball Pit] [IMG: Load video:] [IMG: Ritual World Tour Sweatshirt] [IMG: Load video:] [IMG: Ritual Cocktails] More daily essentials backed by the first visible supply chain of its kind. [IMG: Ritual Essential Multivitamin] [H3] Multivitamin & Nutrients [IMG: Daily Gut Health Supplement] [H3] Gut Health [IMG: Hyacera Skin Health] [H3] Skin Health [IMG: Stress Relief Supplement] [H3] Relaxation [IMG: Protein Daily Shake] [H3] Performance & Recovery
SUB-PAGE (https://ritual.com/products/hyacera-for-skin-hydration/) Skin Hydration Supplement*: HyaCera™ | Ritual
[IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [IMG: Ritual HyaCera Daily Skin Hydration dietary supplement] [H1] HyaCera™ Wrinkle Support Clinically proven to reduce wrinkles and fine lines and improve skin smoothness, all in one daily capsule.*† Sale price $43.20 Regular price $54.00 Unit price / per Memorial Day Sale: 20% off your first month [H6] Good value(s) 30 day, money-back guaranteeDon't love it within 30 days? It's on us. Delivered monthlyWith flexible delivery options and easy anytime cancellation. Subscriptions Ship FreeEven if you need to snooze or rush your order. Supplement Facts [H2] Supplement Facts Clinical Study Vegan Gluten Free Made Traceable® Third Party Tested (for heavy metals and microbes) [H3] Supplement Facts Serving Size: One (1) vegan capsule Servings Per Container: 30 Amount Per Serving%DV Calories5 Sodium5mg <1% Wheat (Triticum vulgare) oil extract1 350mg ** Sodium hyaluronate2 [95% Hyaluronic acid] 120mg ** ** Daily Value (DV) not established. Other Ingredients: Outer and inner vegan capsule (hypromellose), cellulose, ascorbyl palmitate, silica, mixed tocopherols, sunflower oil.Contains Wheat: The wheat has been processed to allow this food to meet the Food and Drug Administration (FDA) requirements for gluten-free foods.1Ceratiq®, 2Hyabest® How to Use [H2] How to Use Take one capsule per day — with or without food. AM or PM. Our Signature Scent Tab—infused with essential oil to add a pop of bright, yummy flavor. Certificate of Traceability [H2] Certificate of Traceability Your product passed our rigorous traceability and sustainability standards, from ingredients sourcing to third-party testing to independent certifications. [H5] Heavy Metals We third-party test every product lot for heavy metals to ensure our high standards and compliance with state and federal regulations. Tested for Arsenic < 10 mcg Cadmium <4.1 mcg Lead <0.5 mcg Mercury <0.3 mcg [H5] Certifications Your product has been independently certified for quality and purity. Non-GMO Project Verified Non-GMO Project verified that your product is formulated with non-GMO ingredients. Clean Label Project Purity Award Independent testing for over 200 environmental contaminants and harmful chemicals like heavy metals, pesticide residues, glyphosate, plasticizers, and antibiotic residues. ClimeCo Certified We've offset the total carbon of this product through renewable energy investments. While we know offsetting the carbon from our products will not solve the climate crisis, there is still value in renewable energy investments while decarbonizing our supply chain. Certified B Corporation As a Certified B Corporation we've been comprehensively evaluated based on Ritual's impact on customers, workers, governance, community, and the environment. [H5] Carbon Footprint The product carbon footprint for each bottle of product measures everything from the individual ingredients, production, transportation, packaging, consumer use and what happens to the bottle when you're done with your Ritual. 1.994kg of CO2e total emissions calculated Carbon Footprint Provided by PlanetFWD [H5] Packaging Materials are selected with sustainability top of mind, while always working to protect the integrity of your product. 55% of Packaging from recycled materials Based on a Ritual internal Life Cycle Assessment [H5] Ingredients Your product is formulated with traceable ingredients selected by our team of world-class scientists. See our doses per serving, supplier names, and final place of manufacturing firsthand. Hyabest® 120 mg Kewpie Corporation — Goka, Japan Ceratiq® 350 mg PLT Health Solutions ARCO (Robertet Group) — Grasse, France [H5] Allergens We third-party test every product for major US food allergens to verify that they are not in your product. Tested for Gluten Egg Soy Tree Nuts Peanuts Fish Shellfish Milk Sesame [H5] Microbiological We third-party test every product lot for microbes to assure strict safety standards. Tested for Total Aerobic Count Yeast and Mold Salmonella E. Coli S. Aureus Clinically-Proven Results Loading… [H2] Put the fiiiiiiiine back into lines. Reframe the wrinkle by approaching skin health from the inside out, with clinically proven results in 90 days.*† Reduce Crow's Feet Wrinkles HyaCera™ is clinically proven to reduce wrinkles & fine lines within 90 days.*† Improve Skin Smoothness HyaCera™ is clinically proven to increase skin smoothness within 90 days.*† Improve Skin Elasticity In a clinical study, more HyaCera™ participants reported an improvement in skin elasticity, glow & radiance within 90 days.*†‡ †Based on a 12-week randomized, double-blind, placebo-controlled clinical study on 63 women and men ages 26 to 64 years old ‡Compared to placebo [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H2] Skincare at a deeper level* Clinically-studied Ingredients With two of the best clinically-studied ingredients shown to help minimize wrinkles and hydrate skin.* Single-nested, Vanilla-essenced Capsule One daily capsule to enhance your skincare routine from the inside out.* Ingredient Integrity Designed with moisture control bottle technology to protect hygroscopic hyaluronic acid from absorbing water. Traceable Ingredients Ritual products are Made Traceable®, and our visible supply chain tells you what you're putting into your body, where it comes from, and why. Source A bio-fermented, lower molecular weight Hyaluronic Acid. Supplier Kewpie Corporation Function Dietary Ingredient Final Location of Manufacturing Goka, Japan Source A sustainably harvested plant oil extract containing glycolipids and ceramides. Supplier PLT Health Solutions ARCO (Robertet Group) Function Dietary Ingredient Final Location of Manufacturing Grasse, France You May Also Like Shop All Frequent Questions Is HyaCera™ right for me? HyaCera™ includes two of the best clinically studied ingredients (Hyabest® and Ceratiq®) that are shown to help minimize wrinkles and hydrate skin in one daily capsule.* What purchase and delivery options does Ritual offer? 1-Month Subscription: Enjoy automatic delivery of a 30-day supply every 30 days with free shipping for convenient, consistent replenishment. All subscriptions renew automatically, but you’re always in control. You can pause, skip, change your delivery date, or cancel anytime from your Account Page. What testing do you complete for HyaCera™? Each batch of HyaCera™ is tested for identity and dose so we can be sure that what’s on the label is what’s in the capsules. We also complete Third-Party testing to ensure our products are compliant with regulations and guidelines for heavy metals and microbes and to help assure the quality and safety of our products.* What is the packaging made from? The current packaging is made from mixed materials, including polypropylene for the bottle and 100% PCR polypropylene for the cap. The bottles are not currently recyclable due to their mixed materials, but we are continually looking for updated formats that allow us to deliver a fresh product in a sustainable format. Additionally, your first month is shipped in a recyclable box, and recurring orders are shipped in mailers made from 100% recycled content (the paper used to make our mailers is 100% garbage-repurposed newsprint and plant fibers). Any collateral included is also made of 100% recycled materials. When will I see the results from HyaCera™? The ingredients in HyaCera™, Ceratiq®, and Hyabest® have been shown to support hydrated skin after 90 days of daily use.* See All FAQS Our Scientific Advisory Board [IMG: Expert Panel Kat] [H3] Katerina Schneider Founder & Chief Executive Officer [IMG: Expert Panel Serena] [H3] Serena Williams Women’s Health Advisor [IMG: Expert Panel Nima] [H3] Dr. Nima Alamdari PhD Chief Scientific Officer [IMG: Expert Panel Mastaneh] [H3] Dr. Mastaneh Sharafi PhD, RD SVP, Science and Innovation [IMG: Expert Panel Marie] [H3] Dr. Marie Caudill PhD, RD Professor, Cornell University [IMG: Expert Panel Jason] [H3] Dr. Jason Rothbart MD, FACOG Physician, Cedars-Sinai Transparency, Backed by Reviews Filters Write a Review (Opens in a new window) 70 reviews Sort Kim 3 minutes ago Rated 5 out of 5 stars5 StarsVERY PLEASED! Excellent quality, weight and color. Definitely recommend.Repeat CustomerRead MoreRead more about this review Christina 8 hours ago Rated 5 out of 5 stars5 StarsMy skin has never lookedbetter. I am typically pretty skeptical about products like this but this has been a great add to my supplement and skin routine.Read MoreRead more about this review Kristina 5 days ago Rated 5 out of 5 stars5 StarsLove this seems to really helping.Read MoreRead more about this review Fawn L. Verified Buyer 1 week ago Rated 2 out of 5 starsWanted it to work so badly!I just didn't see any difference after using this product for a few months. Sadly, will be discontinuing it.Read MoreRead more about this review R [IMG: Profile picture for Ritual] Ritual 6 days ago Thanks for giving HyaCera™ a try! We’re sorry to hear you haven’t noticed a difference yet. HyaCera™ is designed to support skin health from the inside out, and in our clinical study, we saw results in 90 days.*† We really appreciate you sharing your feedback, and we’re here if you have any questions. Karen 2 weeks ago Rated 5 out of 5 stars5 StarsFriends are saying they see a differenceRead MoreRead more about this review Loading... Loading...
SUB-PAGE (https://ritual.com/products/synbiotic-plus-for-gut-health/) Gut Health Supplement*: Synbiotic+® | Ritual
[IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [IMG: Ritual Synbiotic+ dietary supplement] [H1] Synbiotic+ Gut Health Probiotic Blend from two of the world’s most clinically-studied strains 3-in-1 clinically-studied prebiotics, probiotics and postbiotic to support a balanced gut microbiome.* Sale price $43.20 Regular price $54.00 Unit price / per Memorial Day Sale: 20% off your first month [H6] Good value(s) 30 day, money-back guaranteeDon't love it within 30 days? It's on us. Delivered monthlyWith flexible delivery options and easy anytime cancellation. Subscriptions Ship FreeEven if you need to snooze or rush your order. Supplement Facts [H2] Supplement Facts Shelf stable Vegan Gluten & Major Allergen Free Made Traceable® No Artificial Colorants [H3] Supplement Facts Serving Size: one (1) vegan capsule Servings Per Container: 30 Amount Per Serving%DV Calories5 Probiotic Blend Lactobacillus rhamnosus (LGG®) Bifidobacterium animalis ssp. lactis (BB-12®) 40mg 11B CFUs† ** PreforPro® LH01 - Myoviridae, LL5 - Siphoviridae T4D - Myoviridae, LL12 - Myoviridae 15mg ** Tributyrin (as CoreBiome®) 300mg ** ** Daily Value (DV) not established.†At Expiration Date under recommended storage conditions Other Ingredients: Stomach acid-resistant outer vegan capsule (hypromellose, gellan gum), medium chain triglycerides (from coconut) inner vegan capsule (hypromellose), silica, cellulose.PreforPro® is a trademark of Deerland Enzymes, Inc. How to Use [H2] How to Use Take one capsule per day — with or without food. AM or PM. Our Signature Scent Tab—infused with essential oil to add a pop of bright, yummy flavor. Certificate of Traceability [H2] Certificate of Traceability Your product passed our rigorous traceability and sustainability standards, from ingredients sourcing to third-party testing to independent certifications. [H5] Heavy Metals We third-party test every product lot for heavy metals to ensure our high standards and compliance with state and federal regulations. Tested for Arsenic Cadmium Lead Mercury [H5] Certifications Your product has been independently certified for quality and purity. Non-GMO Project Verified Non-GMO Project verified that your product is formulated with non-GMO ingredients. Clean Label Project Purity Award Independent testing for over 200 environmental contaminants and harmful chemicals like heavy metals, pesticide residues, glyphosate, plasticizers, and antibiotic residues. ClimeCo Certified We've offset the total carbon of this product through renewable energy investments. While we know offsetting the carbon from our products will not solve the climate crisis, there is still value in renewable energy investments while decarbonizing our supply chain. Certified B Corporation As a Certified B Corporation we've been comprehensively evaluated based on Ritual's impact on customers, workers, governance, community, and the environment. [H5] Carbon Footprint The product carbon footprint for each bottle of product measures everything from the individual ingredients, production, transportation, packaging, consumer use and what happens to the bottle when you're done with your Ritual. 0.280kg of CO2e total emissions calculated Carbon Footprint Provided by PlanetFWD [H5] Packaging Materials are selected with sustainability top of mind, while always working to protect the integrity of your product. 55% of Packaging from recycled materials Based on a Ritual internal Life Cycle Assessment [H5] Ingredients Your product is formulated with traceable ingredients selected by our team of world-class scientists. See our doses per serving, supplier names, and final place of manufacturing firsthand. Probiotic Blend (Lactobacillus rhamnosus (LGG®) Bifidobacterium animalis ssp. lactis (BB-12®)) 40 mg (11 billion CFU) Chris Hansen — Hvidovre, Denmark PreforPro® (LH01 - Myoviridae, LL5 - Siphoviridae, T4D - Myoviridae, LL12 - Myoviridae) 15 mg Deerland — Kennesaw, GA Tributyrin (as CoreBiome®) 300 mg Compound Solutions — Sevilla, Spain [H5] Allergens We third-party test every product for major US food allergens to verify that they are not in your product. Tested for Gluten Egg Wheat Soy Tree Nuts Peanuts Fish Shellfish Milk Sesame [H5] Microbiological We third-party test every product lot for microbes to assure strict safety standards. Tested for Total Aerobic Count Yeast and Mold Salmonella E. Coli S. Aureus Gut Model Study Loading… [H2] Culture that moves you forward. Reshape your relationship to your gut with our cutting-edge approach to digestive support.* Regularity & Bloat Support Probiotic strains LGG® & BB-12® support healthy regularity as well as relief of occasional discomforts such as mild and occasional bloating, gas, and diarrhea.* Maintain Good Growth The prebiotics are designed to target undesirable bacteria in the gut and support the growth of beneficial gut bacteria.* Gut Barrier Health The postbiotic provides fuel to the cells that make up the gut lining and supports gut barrier function.* Immune Support Probiotics help support immune health. It’s estimated that 70% of the immune system is located in the gut.* [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H2] The future of gut health Clinically-studied Probiotics With 11b CFUs for digestive support, plus two of the world's most clinically studied strains. One single-nested, minty capsule One daily capsule for simple, streamlined gut support.* Designed to thrive Delayed-release capsule designed to help reach the colon (not the stomach), an ideal place for probiotics to survive and grow.* No refrigeration needed Designed with moisture-controlled bottle technology to protect probiotic strains. Traceable Ingredients Ritual products are Made Traceable®, and our visible supply chain tells you what you're putting into your body, where it comes from, and why. Source Prebiotic bacteriophage blend Supplier Deerland Function Dietary Ingredient Final Location of Manufacturing Kennesaw, GA Source Strains of live bacteria Supplier Chr. Hansen Function Dietary Ingredient Final Location of Manufacturing Hvidovre, Denmark Source A short chain fatty acid Supplier Compound Solutions Function Dietary Ingredient Final Location of Manufacturing Sevilla, Spain You May Also Like Shop All Frequent Questions Is Synbiotic+ right for me? Synbiotic+ is a 3-in-1 clinically-studied prebiotics, probiotics, and postbiotic to support a balanced gut microbiome.* Probiotics are only able to stay in the gut for a few days or weeks at a time, and consistent use can help support the benefits (hello gut health, digestive health, and immune health) of the clinically studied probiotic strains.* What purchase and delivery options does Ritual offer? 1-Month Subscription: Enjoy automatic delivery of a 30-day supply every 30 days with free shipping for convenient, consistent replenishment. All subscriptions renew automatically, but you’re always in control. You can pause, skip, change your delivery date, or cancel anytime from your Account Page. What testing do you complete for Synbiotic+? Each batch of Synbiotic+ is tested for identity, purity, strength, and composition so we can be sure that what’s on the label is what’s in the capsules. We also complete third-party testing to ensure our products are compliant with regulations and guidelines for heavy metals, microbes, and major allergens and to help assure the quality and safety of our products. Additionally, we conducted a scientific study for Synbiotic+®, our daily 3-in-1 gut support supplement featuring prebiotics, probiotics, and a postbiotic designed to support gut, digestive, and immune health.* What is the packaging made from? The current packaging is made from mixed materials, including polypropylene for the bottle and 100% PCR polypropylene for the cap. The bottles are not currently recyclable due to their mixed materials, but we are continually looking for updated formats that allow us to deliver a fresh product in a sustainable format. Additionally, your first month is shipped in a recyclable box, and recurring orders are shipped in mailers made from 100% recycled content (the paper used to make our mailers is 100% garbage-repurposed newsprint and plant fibers). Any collateral included is also made of 100% recycled materials. What can I expect while taking Synbiotic+? When first starting, your gut microbiome may need time to adjust. You may experience side effects such as minor gas, bloating, or stomach rumbling, which should subside with ongoing use. Consult your healthcare professional if symptoms continue after two weeks. That said, like any new diet change, by constant use, the body will begin to acclimate to the introduction of daily prebiotics, probiotics, and a postbiotic. Probiotics are only able to stay in the gut for a few days/weeks at a time. Consistent use helps support the benefits of the clinically studied probiotic strains.* Can I take Synbiotic+ if I am pregnant or nursing? Synbiotic+ has been evaluated in a safety study to be safe for use by pregnant and nursing women. However, we recommend that you consult your healthcare practitioner before using if you are pregnant or nursing. See All FAQS Our Scientific Advisory Board [IMG: Expert Panel Kat] [H3] Katerina Schneider Founder & Chief Executive Officer [IMG: Expert Panel Serena] [H3] Serena Williams Women’s Health Advisor [IMG: Expert Panel Nima] [H3] Dr. Nima Alamdari PhD Chief Scientific Officer [IMG: Expert Panel Mastaneh] [H3] Dr. Mastaneh Sharafi PhD, RD SVP, Science and Innovation [IMG: Expert Panel Marie] [H3] Dr. Marie Caudill PhD, RD Professor, Cornell University [IMG: Expert Panel Jason] [H3] Dr. Jason Rothbart MD, FACOG Physician, Cedars-Sinai Transparency, Backed by Reviews Filters Write a Review (Opens in a new window) 172 reviews Sort Kim 4 minutes ago Rated 5 out of 5 stars5 StarsVERY PLEASED! Excellent quality, weight and color. Definitely recommend.Repeat CustomerRead MoreRead more about this review Evelyn 5 days ago Rated 5 out of 5 stars5 StarsAlways greatRead MoreRead more about this review Stacy R. Verified Buyer Product Standouts Great Quality, Value for Money 6 days ago Product Standouts Great Quality, Value for MoneyRated 5 out of 5 starsSo good!I have taken many vitamins but Ritual is the GOAT! Read MoreRead more about this review Karyn B. Verified Buyer 1 week ago Rated 5 out of 5 starsRitual symbiotic I've been taking this fir two weeks and so far so good! Read MoreRead more about this review ingrid Verified Reviewer 1 week ago Rated 5 out of 5 starsexcellentLove the fresh mint taste, no problems or discomfort to take without eating... I m a fan!Read MoreRead more about this review Loading... Loading...
SUB-PAGE (https://ritual.com/collections/multivitamins-nutrients/) Shop Multivitamin & Nutrients | Ritual
Multivitamins & Nutrients Clean, vegan, backed by science. Formulated to meet our Made Traceable® standards, because every ingredient counts. Daily Health Multivitamins & Nutrients Gut Health Skin Relaxation Performance & Recovery Best Seller [H3] Women’s Multivitamin 18+ Essential for Women From Sale price $26.40 Regular price $33.00 Unit price / per [H3] Women’s Multivitamin 50+ Essential for Women From Sale price $31.20 Regular price $39.00 Unit price / per [H6] OUR PATENTED TECHNOLOGY [H5] Designed for Optimal Absorption Delayed-release capsules are designed to dissolve later in the small intestine, an optimal place to absorb nutrients.* [IMG: Load video:] [H6] OUR PATENTED TECHNOLOGY [H5] Designed for Optimal Absorption Delayed-release capsules are designed to dissolve later in the small intestine, an optimal place to absorb nutrients.* [IMG: Load video:] [H3] Prenatal Multivitamin Essential for Women From Sale price $31.20 Regular price $39.00 Unit price / per [H3] Postnatal Multivitamin Essential for Women From Sale price $31.20 Regular price $39.00 Unit price / per [H3] Men’s Multivitamin 18+ Essential for Men From Sale price $26.40 Regular price $33.00 Unit price / per [H3] Men’s Multivitamin 50+ Essential for Men From Sale price $31.20 Regular price $39.00 Unit price / per [H6] DIALED-IN SUPPORT* [H5] The Power of One (Key Ingredient) For zeroing in where it counts: clean, simple, and science-backed. [H6] DIALED-IN SUPPORT* [H5] The Power of One (Key Ingredient) For zeroing in where it counts: clean, simple, and science-backed. [H3] Magnesium+ Mind & Muscle Relaxation‡* From Sale price $40.00 Regular price $50.00 Unit price / per [H3] Omega-3 DHA & EPA Brain & Heart Health From Sale price $26.40 Regular price $33.00 Unit price / per New [H3] Iron BioSeries™ Technology From Sale price $17.60 Regular price $22.00 Unit price / per [H6] A WORD ON HIS/HERS [H5] Our multis are gendered — but nutrient support is for anyone.* We use clinical studies to formulate our products. For now, that clinical data tends to be reported using a gender binary. Read Full Article [H6] A WORD ON HIS/HERS [H5] Our multis are gendered — but nutrient support is for anyone.* We use clinical studies to formulate our products. For now, that clinical data tends to be reported using a gender binary. Read Full Article More daily essentials backed by the first visible supply chain of its kind. [IMG: Ritual Multivitamins] [H3] Shop Daily Health [IMG: Prenatal & Postnatal Ritual] [H3] Shop Pregnancy [H3] Shop Bestsellers [IMG: Pregnancy Protein] [H3] Shop All [IMG: Bundle & Save] [H3] Bundle & Save [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) [H6] NON-GMO [H6] VEGAN [H6] NO SYNTHETIC COLORANTS [H6] TRACEABLE NUTRIENTS [H6] THIRD-PARTY TESTED (FOR MICROBES AND HEAVY METALS) We’re redefining what “clean” supplements can really mean. Whether you need a high quality women’s multivitamin, vegan Omega-3, designed to be gentle-on-the-stomach Iron supplement, Natal Choline for pregnancy and postpartum, or vegan Magnesium—we’ve got you covered. Our science-backed formulas are Clean Label Project Certified™ and Made Traceable®, so you know what you’re putting in your body and why.*
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 726 | 1 |
| /products/hyacera-for-skin-hydration/ | 867 | 1 |
| /products/synbiotic-plus-for-gut-health/ | 870 | 1 |
| /collections/multivitamins-nutrients/ | 574 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ritual",
"logo": "https://ritual.com/cdn/shop/files/Logo.svg?v=1766566154&width=500",
"sameAs": [
"",
"https://www.facebook.com/ritual",
"http://pinterest.com/myritual/",
"http://instagram.com/ritual/",
"http://tiktok.com/@ritual",
"",
"",
"https://www.youtube.com/@ritualvitamins",
""
],
"url": "https://ritual.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Ritual",
"potentialAction": {
"@type": "SearchAction",
"target": "https://ritual.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://ritual.com"
}
]
/products/hyacera-for-skin-hydration/
[
{
"@context": "http://schema.org/",
"@id": "/products/hyacera-for-skin-hydration#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Ritual"
},
"category": "Multivitamin Supplements",
"description": "Clinically proven to reduce wrinkles and fine lines and improve skin smoothness, all in one daily capsule.*†",
"gtin": "850031975309",
"image": "https://ritual.com/cdn/shop/files/PDP_HYA_Bottle_1.jpg?v=1770263106&width=1920",
"name": "HyaCera™",
"offers": {
"@id": "/products/hyacera-for-skin-hydration?variant=42144416923742#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "61.36",
"priceCurrency": "USD",
"url": "https://ritual.com/products/hyacera-for-skin-hydration?variant=42144416923742"
},
"sku": "SKNCVA0MUS",
"url": "https://ritual.com/products/hyacera-for-skin-hydration"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ritual",
"logo": "https://ritual.com/cdn/shop/files/Logo.svg?v=1766566154&width=500",
"sameAs": [
"",
"https://www.facebook.com/ritual",
"http://pinterest.com/myritual/",
"http://instagram.com/ritual/",
"http://tiktok.com/@ritual",
"",
"",
"https://www.youtube.com/@ritualvitamins",
""
],
"url": "https://ritual.com"
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "HyaCera™",
"image": "https://ritual.com/cdn/shop/files/PDP_HYA_Bottle_1_450x450.jpg?v=1770263106",
"description": "Clinically proven to reduce wrinkles and fine lines and improve skin smoothness, all in one daily capsule.*†",
"mpn": "7482572701790",
"brand": {
"@type": "Brand",
"name": "Ritual"
},
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "61.36",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "Ritual"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.9",
"ratingCount": "70"
}
}
]
/products/synbiotic-plus-for-gut-health/
[
{
"@context": "http://schema.org/",
"@id": "/products/synbiotic-plus-for-gut-health#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Ritual"
},
"category": "Digestive Supplements",
"description": "3-in-1 clinically-studied prebiotics, probiotics and postbiotic to support a balanced gut microbiome.*",
"gtin": "850031975248",
"image": "https://ritual.com/cdn/shop/files/PDP-SYN-Bottle.jpg?v=1770263121&width=1920",
"name": "Synbiotic+",
"offers": {
"@id": "/products/synbiotic-plus-for-gut-health?variant=42144416890974#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "61.36",
"priceCurrency": "USD",
"url": "https://ritual.com/products/synbiotic-plus-for-gut-health?variant=42144416890974"
},
"sku": "SYNBMT0MUS",
"url": "https://ritual.com/products/synbiotic-plus-for-gut-health"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ritual",
"logo": "https://ritual.com/cdn/shop/files/Logo.svg?v=1766566154&width=500",
"sameAs": [
"",
"https://www.facebook.com/ritual",
"http://pinterest.com/myritual/",
"http://instagram.com/ritual/",
"http://tiktok.com/@ritual",
"",
"",
"https://www.youtube.com/@ritualvitamins",
""
],
"url": "https://ritual.com"
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Synbiotic+",
"image": "https://ritual.com/cdn/shop/files/PDP-SYN-Bottle_450x450.jpg?v=1770263121",
"description": "3-in-1 clinically-studied prebiotics, probiotics and postbiotic to support a balanced gut microbiome.*",
"mpn": "7482572669022",
"brand": {
"@type": "Brand",
"name": "Ritual"
},
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "61.36",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "Ritual"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"ratingCount": "172"
}
}
]
/collections/multivitamins-nutrients/
[
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/products/essential-for-women-multivitamin",
"name": "Women’s Multivitamin 18+"
},
{
"@type": "ListItem",
"position": "2",
"url": "/products/essential-multivitamin-for-women-over-50",
"name": "Women’s Multivitamin 50+"
},
{
"@type": "ListItem",
"position": "3",
"url": "/products/essential-prenatal-multivitamin",
"name": "Prenatal Multivitamin"
},
{
"@type": "ListItem",
"position": "4",
"url": "/products/essential-postnatal-multivitamin",
"name": "Postnatal Multivitamin"
},
{
"@type": "ListItem",
"position": "5",
"url": "/products/essential-multivitamin-for-men",
"name": "Men’s Multivitamin 18+"
},
{
"@type": "ListItem",
"position": "6",
"url": "/products/essential-multivitamin-for-men-over-50",
"name": "Men’s Multivitamin 50+"
},
{
"@type": "ListItem",
"position": "7",
"url": "/products/magnesium",
"name": "Magnesium+"
},
{
"@type": "ListItem",
"position": "8",
"url": "/products/omega-3-dha-epa",
"name": "Omega-3 DHA & EPA"
},
{
"@type": "ListItem",
"position": "9",
"url": "/products/iron-bioseries",
"name": "Iron"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ritual",
"logo": "https://ritual.com/cdn/shop/files/Logo.svg?v=1766566154&width=500",
"sameAs": [
"",
"https://www.facebook.com/ritual",
"http://pinterest.com/myritual/",
"http://instagram.com/ritual/",
"http://tiktok.com/@ritual",
"",
"",
"https://www.youtube.com/@ritualvitamins",
""
],
"url": "https://ritual.com"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 173 businesses audited.
Ritual has 30.5 points less BS than the average for Wellness, Therapy & Mental Health.
Wellness, Therapy & Mental Health BS: Ritual (ritual.com)
Ritual is a forensic-grade anomaly in the wellness space, trading high-concept fluff for a rigorous, data-first transparency model. The site effectively uses ‘Traceability’ as a weapon against industry bullshit, providing enough granular evidence to satisfy even the most cynical consumers. It is the architectural antithesis of a standard fluff-heavy supplement brand.
Integrate Person schema for all Scientific Advisory Board members to strengthen the digital authority footprint beyond plain text. Add direct outbound links to peer-reviewed journal entries for all cited clinical studies to facilitate independent verification. Provide a live-updating ‘Traceability’ dashboard for recent production lots to move from static claims to real-time proof. Reduce the use of repeated brand slogans like ‘The future of health is clear’ in H2 tags to further increase information density.
The site is primarily a nutritional supplement company, but it intersects with the wellness and mental health category through products targeting relaxation (Magnesium+) and gut-brain axis support (Synbiotic+). It avoids almost all generic therapy cliches, favoring clinical and technical specifications over the typical ‘healing journey’ narratives found in this industry category.
“The score of 15 reflects one of the lowest BS ratios in the industry. The primary drivers of the remaining 15 points are minor authority gaps in structured data (Step 5), repetitive brand slogans (Step 1), and standard e-commerce template structures (Step 4). The site's commitment to naming suppliers and clinical parameters effectively neutralized all high-point BS penalties.”
This training module utilizes a snapshot of public data from Ritual, captured on May 25, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Ritual: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ritual.com to view the most current version of its content and learn from the source what this company is about and what it offers.