Training Example: Get Active ABC – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Fitness, Gyms & Sports Clubs
Generic Claims: transform your body, the best gym in town, results guaranteed, your fitness journey starts here…
Red Flags: transformation photos with suspicious editing, guaranteed body composition changes, trainer certifications not from recognized bodies, no facility photos or stock gym images…
Semantic Drift Patterns: homepage shows elite athletes but facility is basic, claims expert coaching but trainer qualifications are entry-level, homepage promotes transformation but no before-and-after evidence, claims cutting-edge equipment but facility photos show dated gear…
Proof Expectations: trainer qualifications with certifying body names (NASM, ACE, CIMSPA), real facility photographs, specific equipment brands and lists, genuine member transformation stories with consent…

Get Active ABC

(https://getactiveabc.com) 📸 Data Snapshot: May 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Get Active ABC – Armagh City, Banbridge & Craigavon Borough Council Health and Recreation Department (https://getactiveabc.com)
Title

Get Active ABC – Armagh City, Banbridge & Craigavon Borough Council Health and Recreation Department

Meta

getactiveabc is the umbrella brand for the Health and Recreation department in Armagh, Banbridge and Craigavon Borough Council and offers a unique mix of health and fitness activities, memberships, water sports, snow sports, dry land activities, golf and swimming. Our nine indoor leisure facilities comprise Orchard Leisure Centre, Banbridge Leisure Centre, South Lake Leisure Centre, Gilford Community Centre, Dromore Community Centre, Rathfriland Community Centre, Richhill Recreation Centre, Tandragee Recreation Centre and Keady Recreation Centre.Our outdoor facilities comprise Craigavon Golf & Ski Centre, Kinnego Marina, Kinnego Bushcraft Centre, Loughgall Golf & Country Park, South Lake Watersports, Gosford Forest Park, Clare Glen Caravan Park, Ardmore Recreation Centre, Cathedral Road Recreation Centre as well as a host of parks and open spaces including Lurgan Park, Palace Demesne, Solitude Park, Banbridge, Dromore Park, Portadown Peoples Park and Craigavon City Park incorporating Tannaghmore Gardens and Animal Farm. Our Sports Development team carry out a varied programme of activities throughout the year to get everyone active, moving and outdoors across Armagh, Banbridge and Craigavon. The team also provides an important link to governing bodies of sport and Sport NI and is the ‘go to’ for all sports persons from grass roots to elite athletes in the local area. The team is responsible for delivering the Sports Forum, funding for clubs, education courses, schools programmes, sport and exercise programmes for the public and the annual Sports Awards ceremony.

H1 Our Events
H2 Get Running
H2 Get Walking
H2 Get Active
H2 Get Outdoors
H3 Menu
H3 Get Active
H3 Get Moving
H3 Get Outdoors
H3 BOOK ONLINE
H3 BOOK ONLINE
H3 MEMBERSHIPS
H3 NEWSLETTER
H4 Privacy Overview
H5 Legal Information
H5 Useful Links
H5 Contact Us
NAV_HEADER_HEADING_REPEATED_BODY CHOOSE A GETACTIVEABC MEMBERSHIP – Get Active ABC (https://getactiveabc.com/memberships/)
Title

CHOOSE A GETACTIVEABC MEMBERSHIP – Get Active ABC

H1 MEMBERSHIP TYPES
H2 GET READY TO FLEX
H2 REAP THE BENEFITS
H2 GO FOR IT – GO GETACTIVE!
H2 Single membership
H2 Family membership
H2 Corporate Membership
H2 Tier 2 membership
H2 Swim membership
H2 Teen membership [12 – 15 years]
H2 Junior membership [8 – 11 years]
H2 Carer membership
H2 Information for members on booking watersports equipment
H2 Information for members on booking cycle equipment
H2 Information for members on booking footgolf
H2 Click on the Getactiveabc Membership brochure below
H2 NINE CENTRES – ONE GOAL
H2 FITNESS FOR EVERYBODY
H2 #meetthemotivators
H3 Menu
H3 FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP
H3 FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP
H3 FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP
H3 FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP
H3 FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP
H4 Learn More
H4 Learn More
H4 Learn More
H4 Learn More
H4 Learn More
H4 Learn More
H4 Learn More
H4 Learn More
H4 Learn More
H4 Learn More
H4 Privacy Overview
H5 Legal Information
H5 Useful Links
H5 Contact Us
NAV_HEADER_HEADING_REPEATED_FOOTER Facilities – Get Active ABC (https://getactiveabc.com/facilities-2/)
Title

Facilities – Get Active ABC

Meta

You can find all our facilities in the Armagh, Banbridge and Craigavon area here. Just scroll down or use the search bar to find what you're looking for

H1 Facilities
H2 Facilities Map
H3 Menu
H3 You can search our facilities by clicking on the desired activity below or enter the facility name in the search box.
H4 Privacy Overview
H5 Legal Information
H5 Useful Links
H5 Contact Us
NAV_HEADER_HEADING_REPEATED_BODY Get Moving ABC – Get Active ABC (https://getactiveabc.com/get-moving/)
Title

Get Moving ABC – Get Active ABC

Meta

Find here many ways to get active in and around Armagh, Banbridge and Craigavon. From Yoga to Triathalon's, theres plenty to choose from.

H1 Get Moving ABC
H2 GET MOVING ABC FRAMEWORK 2020-2030
H2 Get Schools Moving
H2 Get Businesses Moving
H2 Physical Activity Guidelines
H2 Latest Blog & News
H2 Meet The Team
H2 PHYSICAL ACTIVITY IS GOOD FOR ME BECAUSE…
H3 Menu
H4 BIRTH – 5 YEARS
H4 5 – 18 YEARS
H4 ADULTS & ELDERLY
H4 PREGNANT WOMEN
H4 Gillian Dewart
H4 Sarah Aiken
H4 Amanda Mogey
H4 Laura O’Hagan
H4 Clare Weir
H4 Roisin O’Hagan
H4 Alex Clifford
H4 Edel Ferson
H4 Nuala McVeigh
H4 Colleen Connolly
H4 Martin Quick
H4 Christie McMahon
H4 John Boyle
H4 James Kane
H4 Conan Judge
H4 Eimear Haddock
H4 Privacy Overview
H5 Legal Information
H5 Useful Links
H5 Contact Us
NAV_HEADER_HEADING_REPEATED_FOOTER Activities – Get Active ABC (https://getactiveabc.com/activities/)
Title

Activities – Get Active ABC

Meta

Find all the activities available to you right here! There is something for all ages and ability, from Archery to Waterskiing

H1 Activities
H3 Menu
H4 Privacy Overview
H5 Legal Information
H5 Useful Links
H5 Contact Us
NAV_HEADER_HEADING_REPEATED_BODY GET INSPIRED OUTDOORS – Get Active ABC (https://getactiveabc.com/getoutdoors/)
Title

GET INSPIRED OUTDOORS – Get Active ABC

H1 GET INSPIRED OUTDOORS
H2 GET OUTDOORS
H3 Menu
H4 Privacy Overview
H5 Legal Information
H5 Useful Links
H5 Contact Us
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://getactiveabc.com) Get Active ABC – Armagh City, Banbridge & Craigavon Borough Council Health and Recreation Department
[H2] Get Running
Craigavon Lake Run 2026
Register Now

[H2] Get Walking
National Walking Month Programme
Learn More

[H2] Get Active
May Bank Holiday Weekend Adventure
Learn More

[H2] Get Outdoors
May at South Lake Watersports
Learn More

[IMG: Get Active]

[H3] Get Active

Get motivated by an extensive
activity programme in our
leisure facilities and multiple
indoor facility membership
packages.
MORE INFO

[IMG: Get Moving]

[H3] Get Moving

Get engaged with our Sports
Development team and
strategic partners, who are journeying together today for
a fitter tomorrow.
MORE INFO

[IMG: Get Outdoors]

[H3] Get Outdoors

Get inspired by our lush green
havens, full of exciting activities to get the heart pumping – which one will you check out first?
MORE INFO

[H1] Our Events

[IMG: Couch to 5k]
Couch to 5k

[IMG: Pilates on the Lake]
Pilates on the Lake

[IMG: Kids Multi-Activity Days at South Lake]
Kids Multi-Activity Days at South Lake

[IMG: Family Multi-Activity Day at South Lake]
Family Multi-Activity Day at South Lake

[IMG: New Walking Netball starts Fri 10 April at Banbridge Leisure Centre]
New Walking Netball starts Fri 10 April at Banbridge Leisure Centre

[IMG: RYA Accredited Sailing Courses]
RYA Accredited Sailing Courses

[IMG: Craigavon Lake Run]
Craigavon Lake Run

[IMG: Learn to Paddle, Sail & Shoot/Archery Tasters]
Learn to Paddle, Sail & Shoot/Archery Tasters

[H3] BOOK ONLINE

[IMG: BOOK ONLINE]
Indoor Activities

Gym
Classes
Splash Sessions / Family Swim
Swimming
Soft Play

[H3] BOOK ONLINE

[IMG: BOOK ONLINE]
Outdoor Activities

Cycle Hire
Paddle Board Hire
Kayak Hire
Aqua Inflatable
Snowtubing
Silverwood Golf & FootGolf
Loughgall Golf
Tennis
Pitches
Camping & Caravanning
Dog Run

[H3] MEMBERSHIPS

[IMG: MEMBERSHIPS]
VIEW PACKAGES

[H3] NEWSLETTER

[IMG: NEWSLETTER]
SIGN-UP

[H1] Our Facilities

South Lake Leisure Centre
South Lake Leisure Centre

Banbridge Leisure Centre
Banbridge Leisure Centre

Orchard Leisure Centre
Orchard Leisure Centre

Craigavon Golf and Ski Centre
Craigavon Golf and Ski Centre

South Lake Watersports
South Lake Watersports

Gosford Forest Park
Gosford Forest Park

Loughgall Golf Course
Loughgall Golf Course

Loughgall Country Park & Golf Course
Loughgall Country Park & Golf Course

View All Facilities

[H1] Our Latest Video

[H4]

[H4]

[H4]

[H1] Our Latest News

May 05, 2026
ABC Sports Forum affiliation now open!
Team up with the ABC Sports Forum for tailored support, resources, guidance and much more to take your game to the next level! Working in partnership with Armagh City, Banbridge and Craigavon Borough Council, the ABC Sports Forum is a voluntary body that provides a voice for local sport and works to encourage its development…
Read More

April 24, 2026
Craigavon Lake Run is back for 2026!
Athletes, fun runners and active families – get ready! The annual Craigavon Lake Run and Wheelchair Race is set to take place on Wednesday 3 June 2026. Sponsored by Rushmere Shopping Centre, McKeever Sports, Lidl, Tesco, Eurospar, Lake Road Centra and organised by Armagh City, Banbridge and Craigavon Borough Council, this 1K, 5K and 10K…
Read More

April 16, 2026
May Bank Holidays 2026 Opening Hours
Please see below May Bank Holiday opening hours for all indoor and outdoor leisure facilities. Looking for inspiration on how to spend your bank holiday weekends, check out activities across the borough here Ardmore Recreation CentreMon 4 & 25 May Closed Banbridge Leisure CentreMon 4 & 25 May 9.00am – 5.00pm All activities finish at…
Read More

March 30, 2026
Top talent honoured at ABC Senior Sports Awards
Over 130 guests gathered at Craigavon Civic and Conference Centre on Friday 27 March for the annual ABC Senior Sports Awards, which honour and celebrate the local sporting community and their impressive achievements over the past year. Organised by Armagh, Banbridge and Craigavon (ABC) Sports Forum and headline sponsor McKvr, the awards celebrate the individuals,…
Read More

[H1] Our Blog

April 30, 2026
We’ve got your May bank holiday weekend sorted!
Read More

April 23, 2026
Sit less and move more for ‘On Your Feet Britain’ day
Read More

March 04, 2026
How to have cracking fun this Easter!
Read More

February 09, 2026
This is your place to move and feel good
Read More

February 04, 2026
Get loving our heart happy Valentine’s specials!
Read More

January 19, 2026
Even blue Monday can’t dim a bright mindset
Read More
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SUB-PAGE (https://getactiveabc.com/memberships/) CHOOSE A GETACTIVEABC MEMBERSHIP – Get Active ABC
[H3] FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP

NO JOINING FEE

[H3] FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP

USE OF MULTIPLE CENTRES

[H3] FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP

7 DIFFERENT MEMBERSHIP PACKAGES

[H3] FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP

260+ CLASSES

[H3] FIND YOUR PERFECTGETACTIVEABC MEMBERSHIP

EIGHT DAYS ADVANCE ONLINE BOOKING

[H2] GET READY TO FLEX
A membership with getactiveabc promises flexible fitness and gives you access to nine different facilities for one price. We all know being active makes us happier and healthier. With us, fitting fitness into your lifestyle has never been simpler. Whether you work in one location in the borough and live in another, like to work out early in the morning or at lunchtime, we have a wide variety of activities throughout our nine facilities to keep you motivated.
↘️ Pools, gyms, variety of fitness classes and view class timetables across our nine facilities.
↘️ Learn more about our racquet sports – pickleball, squash, badminton & table tennis.
↘️ Paddleboard & kayak hire, cycle hire, footgolf  benefits .
↘️ New indoor ‘The Beast’ aqua inflatable sessions & splash sessions
↘️ South Lake outdoor aqua inflatable
↘️ New seasonal instructor-led learn to sail & paddle and archery taster sessions.
↘️ New supervised beginner climbing sessions at Gilford Community Centre
See below for 7 different membership options and join online.
Book a tour with your chosen centre and have a chat with one of our Fitness Advisors.

[H2] REAP THE BENEFITS
1 Membership 9 Centres
Extensive Indoor & Outdoor Activity Programme
8 Days Advance Online Booking for Fitness Classes
No Contract
No Admin or Induction Fee
Freeze Option

Join Now

Book a Tour

[H2] GO FOR IT - GO GETACTIVE!

[H1] MEMBERSHIP TYPES

[H2] Single membership
[H4] Learn More
What’s included?
Use of all gyms
Use of all Fitness Classes
Swimming at all pools
Free indoor inflatable obstacle course sessions at SLLC pool*
Racquet sports – pickleball, squash, badminton & table tennis (where available)
Climbing wall at Gilford Community Centre
Use of Sanarium at Banbridge Leisure Centre and Relaxation Suite at Orchard Leisure Centre excluding Steam Room, excludes The Health & Wellbeing Suite at South Lake Leisure Centre, this is an additional £16.25 per month.
Free Kayak, Paddleboard and Canoe Hire at South Lake Watersports *
Free Cycle Hire at South Lake Watersports *
Free outdoor inflatable sessions at South Lake Watersports*
Free Footgolf at Craigavon Golf & Ski Centre
How much?
Monthly
Standard £33.00 | Concession £27.00
Annual
Standard £346.50 | Concession £286.00
What Centres are included?
All 9 Centres
The Health & Wellbeing Suite at South Lake Leisure Centre is an additional £16.50 per month bolt-on.
*Subject to seasonal opening hours. Please speak to centre directly for more information
Join Now

[H2] Family membership
[H4] Learn More
What’s included?
Maximum Of 2 Adults And A Maximum Of 3 Children (Persons Of 17 Years Of Age and Under)
Use of all gyms
Use of all Fitness Classes
Swimming at all pools
Free indoor inflatable obstacle course sessions at SLLC pool*
Racquet sports – pickleball, squash, badminton & table tennis (where available)
Climbing wall at Gilford Community Centre
Use of Sanarium at Banbridge Leisure Centre and Relaxation Suite at Orchard Leisure Centre excluding Steam Room, excludes The Health & Wellbeing Suite at South Lake Leisure Centre, this is an additional £16.25 per month.
Use of the Soft Play areas at the Orchard Leisure Centre and South Lake Leisure Centre
Use of Dromore Mini-Bowling and Games Room
Free Kayak, Paddleboard and Canoe Hire at South Lake Watersports *
Free Cycle Hire at South Lake Watersports *
Free outdoor inflatable sessions at South Lake Watersports*
Free Footgolf at Craigavon Golf & Ski Centre
Splash sessions at South Lake Leisure Centre
How much?
Monthly
Standard £51.00 | Concession £39.95
Annual
Standard £535.50 | Concession £420
What Centres are included?
All 9 Centres
Please note that adults and children included in the Family Membership package must be resident at the same address.
*Subject to seasonal opening hours. Please speak to centre directly for more information
Further Details on Family MembershipJoin Now

[H2] Corporate Membership
[H4] Learn More
What’s included?
Use of all gyms
Use of all Fitness Classes
Swimming at all pools
Free indoor inflatable obstacle course sessions at SLLC pool*
Racquet sports – pickleball, squash, badminton & table tennis (where available)
Climbing wall at Gilford Community Centre
Use of Sanarium at Banbridge Leisure Centre and Relaxation Suite at the Orchard Leisure Centre excluding Steam Room, excludes The Health & Wellbeing Suite at South Lake Leisure Centre, this is an additional £16.25 per month.
Free Kayak, Paddleboard and Canoe Hire at South Lake Watersports *
Free outdoor inflatable sessions at South Lake Watersports*
Free Cycle Hire at South Lake Watersports *
Free Footgolf at Craigavon Golf & Ski Centre
Who’s eligible?
Available to businesses [min 10 people signing up]. If you feel that your business could provide 10 or more interested people/employees to sign up we would be delighted to hear from you. Simply email us via the button below. For individual enquiries about corporate memberships and whether your organisation is included in our current corporate scheme please contact your preferred centre directly.
Benefits
Create an active healthy workforce
Make Savings
What Centres are included?
All 9 Centres
*Subject to seasonal opening hours. Please speak to centre directly for more information
Further Details on Corporate MembershipBlue Light Card MembershipEnquire Now If >10 Employees

[H2] Tier 2 membership
[H4] Learn More
What’s included in Tier 2 membership?
Use of all gyms
Use of all Fitness Classes
Racquet sports – pickleball, badminton & table tennis (where available)
Climbing wall at Gilford Community Centre
How much?
Monthly
Standard £24.50  | Concession £20.00
Annual
Standard £257.00 | Concession £210.00
What Centres are included?
Gilford Community Centre
Keady Recreation Centre
Rathfriland Recreation Centre
Richhill Recreation Centre
Tandragee Recreation Centre
Join Now

[H2] Swim membership
[H4] Learn More
What’s included in Swim membership?
Swimming at all pools
Use of Sanarium at Banbridge Leisure Centre and Relaxation Suite at Orchard Leisure Centre excluding Steam Room, excludes The Health & Wellbeing Suite at South Lake Leisure Centre, this is an additional £16.25 per month.
How much?
Monthly
Standard £21.95  | Concession £18.50
Annual
Standard £229.00 | Concession £189.00
What Centres are included?
South Lake Leisure Centre
Banbridge Leisure Centre
Orchard Leisure Centre
Join Now

[H2] Teen membership [12 - 15 years]
[H4] Learn More
What’s included?
Use of all gyms*
Swimming at all pools
Fitness Classes accompanied by an adult attending the class
*Teen gym times vary from centre to centre. Teen members may use the gym outside of these times but must be accompanied by an adult. Please see further details about Teen membership and Teen gym times here
Monthly
Concession £17.50
Annual
Concession £183.75
What Centres are included?
All 9 Centres
Join Now

[H2] Junior membership [8 - 11 years]
[H4] Learn More
What’s included?
Swimming at all pools
Monthly
Concession £13.00
Annual
Concession £136.50
What Centres are included
All 9 Centres
Join Now

[IMG: Woman exercising in South Lake Leisure Centre gym]

[H2] Carer membership

Must have a SHSCT Carers Get Active Card

More details

[IMG: Group kayak]

[H2] Information for members on booking watersports equipment
[H4] Learn More
Pre-booking is essential for all watersports equipment and these activities at South Lake Watersports, Craigavon are not instructor-led.  Wetsuits and buoyancy aids are provided.
To avail of the free member benefits, just book the activity session with your membership number and present your membership card on arrival at South Lake Watersports. Please arrive 15 minutes before activity session.
Pre-book via the getactiveabc app or via links below.
More information on kayak and paadleboard hire sessions here
Equipment is available for members to use between April to September.
Members are welcome at any stage to enrol in one of our ‘Learn To’ kayak, canoe and paddleboard courses and are encouraged to join our South Lake Paddlers Club.
Bookings open April 2026

[IMG: kids cycling south lake]

[H2] Information for members on booking cycle equipment
[H4] Learn More
Pre-booking is essential for all outdoor cycling and these activity sessions are not instructor-led.
Pre-book via the getactiveabc app or via links below.
To avail of the free member benefits, just book the activity session with your membership number and present your membership card on arrival at South Lake Watersports. Please arrive 15 minutes before activity session.
Helmets are provided
More information on cycle hire here
Bookings open April 2026

[H2] Information for members on booking footgolf
[H4] Learn More
Pre-booking is essential for Footgolf activity sessions.
MEMBERS NEED TO REGISTER IN PERSON AT Craigavon Golf & Ski Centre, Craigavon ON THEIR FIRST VISIT. BRING YOUR GETACTIVEABC MEMBERSHIP CARD.
Pre-book online for subsequent sessions and remember to present your membership card on arrival at Craigavon Golf & Ski.
Footgolf available to book during Craigavon Golf & Ski opening hours:
March – September | 9.00am – 9.00pm
October – February | 9.00am – 10.00pm
Weekends throughout the year 9.00am – 5.00pm.
More information on Footgolf here
Book Footgolf
[H2] Click on the Getactiveabc Membership brochure below

[H2] NINE CENTRES – ONE GOAL

South Lake Leisure Centre

Banbridge Leisure Centre

Orchard Leisure Centre

Rathfriland Community Centre

Dromore Community Centre

Richill Recreation Centre

Keady Recreation Centre

Tandragee Recreation Centre

Gilford Community Centre

[H2] FITNESS FOR EVERYBODY
CONCESSIONS EXPLAINED
In order to qualify for a Concession Membership a person must demonstrate that they belong to one of the following groups:
Adults of 60 years of age | Documentary proof of identification and age
Students | Documentary proof of student status
Disabled | Receipt of Disability Living Allowance [DLA], P.I.P or holder of a ‘Blue Badge’
Those in receipt of benefits | Documentary proof required [to be produced every 2 months]

[H2] #meetthemotivators
Set to an incredible, chart-topping soundtrack from local music legend Martin Rafferty, getactiveabc members and instructors share inspiring stories about their own fitness journey. We know that visiting our leisure centres means something different to everyone. For some it’s a chance for a little ‘me’ time, for others it’s about achieving a personal best, and for many it’s a place they can connect with others. Everybody is welcome at getactiveabc and, as Marty sings ?, ‘you’ll never be alone’.
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SUB-PAGE (https://getactiveabc.com/facilities-2/) Facilities – Get Active ABC
[H3] You can search our facilities by clicking on the desired activity below or enter the facility name in the search box.

Select ActivityFilter - AllCamping and CaravanningGolfOutdoor FacilitiesLeisure Centre

South Lake Leisure Centre
View Facility

Banbridge Leisure Centre
View Facility

Orchard Leisure Centre
View Facility

Craigavon Golf and Ski Centre
View Facility

South Lake Watersports
View Facility

Gosford Forest Park
View Facility

Kinnego Marina
View Facility

Loughgall Golf Course
View Facility
[IMG: Loughgall Country Park & Golf Course]
Loughgall Country Park & Golf Course
View Facility
[IMG: oxford island park]
OXFORD ISLAND
View Facility

Tandragee Recreation Centre
View Facility
[IMG: gilford community centre climbing wall]
Gilford Community Centre
View Facility

Rathfriland Community Centre
View Facility

Kinnego Bushcraft Centre
View Facility

Dromore Community Centre
View Facility

Ardmore Recreation Centre
View Facility

Clare Glen Caravan Park
View Facility

Cathedral Road Recreation Centre
View Facility

Keady Recreation Centre
View Facility
[IMG: Richill Recreation Centre]
Richhill Recreation Centre
View Facility

[H2] Facilities Map
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SUB-PAGE (https://getactiveabc.com/get-moving/) Get Moving ABC – Get Active ABC
Get Moving ABC is a Borough wide targeted initiative, with a collective effort by a range of local organisations and groups to motivate and support as many people as possible to work towards and achieve the recommended physical activity levels.

The Get Moving ABC Partnership’s target is to get more of our population moving and become the most physically active borough in Northern Ireland. The focus will be on increasing sport and physical activity within homes, communities, workplaces and schools, with a view to motivating and encouraging as many people as possible to meet and exceed the recommended levels of physical activity in line with government guidance, as well as develop more positive attitudes towards being active.

[H2] GET MOVING ABC FRAMEWORK 2020-2030

[IMG: WATCH OUR VIDEO - IN MEMORY OF DAMIAN MCCONVILLE]
WATCH OUR VIDEO - IN MEMORY OF DAMIAN MCCONVILLE

[IMG: VIEW THE GET MOVING ABC FRAMEWORK]
VIEW THE GET MOVING ABC FRAMEWORK

[H2] Get Schools Moving

Understanding Physical Literacy Workshop – South Lake Leisure Centre – Wed 25 Feb 2026
Armagh City, Banbridge and Craigavon Borough (ABC) Council is calling on primary schools across the borough to put movement and play at the heart of school life by signing up to become a ‘Get Moving School.’
By signing up to the programme, schools are pledging their commitment to providing a high-quality play, physical activity and sports offering.
The ‘Get Moving ABC’ partnership recognises that schools are a key setting where children and young people get the opportunity to take part in daily physical activity and develop a love for movement. Evidence shows that children and young people who are physically active every day, are more likely to have higher levels of physical and mental wellbeing leading to the development of healthy habits for life.
As a ‘Get Moving School’, schools will be supported by the council’s Sports Development team to ensure children have the opportunity to meet and exceed the Chief Medical Officer’s guidance of 60 active minutes a day.
Schools will also be introduced to support organisations including The Daily Mile, Sustrans NI and the National Governing Bodies of Sport. Schools will also receive guidance on council sports, play and community programmes, training and development opportunities and funding available.
The ‘Get Moving School’ programme is supported by the Southern Health and Social Care Trust, Sport NI, The Community and Voluntary Sector Panel, Public Health Agency, Education Authority, NI Chest Heart and Stroke, Ulster GAA and ABC Council.
For more information on becoming a Get Moving School, please contact Amanda Mogey  or call 07816341112.

[H2] Get Businesses Moving

[IMG: manfreight]
Through the ‘Get Business Moving’ initiative, council can help you explore, coordinate and plan how to motivate and support your employees to lead an active and fulfilling life, inside and outside of work.
According to the Chartered Institute of Personal Development (CIPD), investing in employee health and wellbeing can lead to increased resilience, better employee engagement, reduced sickness absence and higher productivity.
Each business who signs up to the scheme will get started by having a meeting with our experts who will help to identify the needs of staff members, before developing a bespoke package that will meet those needs.
Some of the programmes can include: becoming part of a Corporate Indoor Leisure Membership Scheme; support and guidance through Couch to 5K/10K; opportunity to enter a workplace team into a Business Games Day; information on how to sign your work place up to an active travel scheme; collaboration with the NI Chest, Heart and Stroke charity’s Live Well Work Well programme – plus lots more!
If you would like to sign your business up or to seek more information on becoming a Get Moving ABC Partner, please contact: Laura O’Hagan on 07436 537 846 or email
The Get Moving ABC Workplace Scheme is supported by Southern Health and Social Care Trust, Sport NI, The Community and Voluntary Sector Panel, Public Health Agency, Education Authority, NI Chest Heart and Stroke, Ulster GAA and ABC Council.
Get Systems Moving Proposal

[IMG: Get Business Moving]

[IMG: Get Business Moving]

[IMG: Get Business Moving]

[IMG: Get Business Moving]

[IMG: Get Business Moving]

[IMG: Get Business Moving]

We thoroughly enjoyed the business games last time! We loved the competitive nature of the first half of the day and then it was nice to just participate in the second half just for fun. It was so well organised overall. The lunch was lovely and the goodie bag was a lovely touch. We would definitely like to participate again and maybe even bring two teams.

The only thing I would say is that it’s a lot more physical than we thought, which we didn’t mind at all, in fact we enjoyed that aspect as we were all fairly fit and I wouldn’t change that.
Orla | Interface

As a team, we found the business games to be great fun and a good way to bring the team together. Activities such as the netball shooting and bowling tested team work, leadership and discipline. The set up was great and the instructors were all very friendly and clear on what to do. The tai chi I think it was at the end was really nice after an active morning!

I thought the tea time break food and lunch provided was delicious.

Hope we get an opportunity to participate again as a team.
Linda | Ripple

My feedback is all positive, I thought the individual games were a good idea as I've heard that in previous years there was a lot of competitiveness between teams that caused some conflict.
Due to our numbers dwindling at one point, it was great to involve bystanders to join our team and help us out.
The food was great along with the goodie bag
Turkington

The feed back was all good! The circuits where all set up and monitored efficiently. There was a slight bit of competition but nothing we couldn’t handle lol
At break/lunch time they had an excellent spread on for us all, plus a goodie bag at the end. Was a great day!’
Turkington

[H2] Physical Activity Guidelines

[IMG: Get Moving]
Physical activity or exercise can improve your health. It takes many forms, occurs in many settings, and has many purposes – daily activity, active recreation, and sport. Spreading activity across the day or week can help make guidelines achievable within daily living; for example, walking, wheeling or cycling for daily travel is often the easiest way to get physically active.
Activity can reduce the risk of developing several diseases like type 2 diabetes, cancer and cardiovascular disease. Physical activity and exercise can have immediate and long-term health benefits. Small changes can make a big difference if they are sustained over time and can improve your quality of life.

[H4] BIRTH - 5 YEARS
[IMG: physical_activity_pdf_title]

[H4] 5 - 18 YEARS
[IMG: physical_activity_pdf_title]

[H4] ADULTS & ELDERLY
[IMG: physical_activity_pdf_title]

[H4] PREGNANT WOMEN
[IMG: physical_activity_pdf_title]

[H2] Latest Blog & News

3 FEBRUARY 2025
Active Rest
Read More

10 DECEMBER 2024
Be Seen & Safe
Read More

20 DECEMBER 2024
World Heart Day - Stuart's Story
Read More

VIEW ALL NEWS

VIEW ALL BLOGS

[H2] Meet The Team

[H4] Gillian Dewart
Sports Development Manager
Email
07766477221

[H4] Sarah Aiken
Sports Development Assistant Manager
Email
07733596612

[H4] Amanda Mogey
Sports Development Officer
Email
07816 341112

[H4] Laura O’Hagan
Sports Development Officer
Email
07436537846

[H4] Clare Weir
Community Sport Active Inclusion Officer
Email
07919 563164

[H4] Roisin O’Hagan
Community Sports Development Officer
Email
03000300900 ext: 61572

[H4] Alex Clifford
Community Sports Development Officer
Email
07436537845

[H4] Edel Ferson
Community Sports Development Officer
Email
07775 868463

[H4] Nuala McVeigh
Macmillan Move More Co-Ordinator
Email
07711756836

[H4] Colleen Connolly
Inclusive Sports & Leisure Officer
Email
07769250885

[H4] Martin Quick
Active Recreation Officer
Email
07392170746

[H4] Christie McMahon
Get Moving ABC Coach
Email
07500961296

[H4] John Boyle
Get Moving ABC Coach
Email
07345998727

[H4] James Kane
MUGA Co-ordinator
Email

[H4] Conan Judge
MUGA Co-ordinator
Email
07920365932

[H4] Eimear Haddock
Sports Administrator
Email
0300 0300 900 ext: 61585
8693 chars
SUB-PAGE (https://getactiveabc.com/activities/) Activities – Get Active ABC
Select ActivityFilter - AllAll ActivitiesOutdoor ActivitiesIndoor ActivitiesWatersportsSnowsports

[IMG: Aqua Obstacle Course & Ride]
Aqua Inflatable Splash Zone
Read More

Archery & Battle Bows - Let It Fly!
Read More

Badminton & Table Tennis - Dare To Win
Read More

Bushcraft - Learn To Survive
Read More

Camping & Caravanning - Into The Wild
Read More

Climbing - View Life From Above
Read More

Cycling - A Journey, Not A Race!
Read More

Fishing - Get Hooked
Read More
[IMG: Fitness]
Fitness Classes - In This Together
Read More

Football - Play The Beautiful Game
Read More

Footgolf - Two Sports In One
Read More

Forest School - Discover & Create
Read More

Free Green Gym Programme - Cultivate
Read More

Golf - Tee it up and watch it fly!
Read More

Gym Sessions - Fuel For Your Dreams
Read More

Gymnastics - Let's Get Ready To Tumble
Read More

Open Water Swimming - No Limits
Read More

Paddlesports - Steer Your Own Course
Read More
[IMG: pickleball doubles match]
Pickleball - Pick Up A Paddle & Play!
Read More

Sailing - Let The Wind Carry You
Read More

Skiing - Like Having Wings
Read More

Skiing - Like Having Wings
Read More

Snowboarding - Adjust Your Altitude
Read More
[IMG: snow tubing at Craigavon Golf & Ski]
Snowtubing - Whizz down - on repeat!
Read More

Softplay - Play, Discover, Learn
Read More

Squash - Play the Walls
Read More

Swim - Like There's No Tomorrow
Read More

Tennis - Serve An Ace
Read More

Walking - One Step At A Time
Read More
1593 chars
SUB-PAGE (https://getactiveabc.com/getoutdoors/) GET INSPIRED OUTDOORS – Get Active ABC
[H2] GET OUTDOORS
Get inspired by nature...explore...breathe in new experiences

PLAN A VISIT - PARKS AND OPEN SPACES

BOOK OUTDOOR ACTIVITIES
VISIT OUR OUTDOOR FACILITIES
DISCOVER WALKING ROUTES
EXPLORE CYCLING ROUTES

BOOK CAMPING AND CARAVANNING
USE OUR OUTDOOR GYMS
LET'S PLAY - JOIN IN!

Our borough enjoys plenty of natural wonders and offers so many opportunities for exploration and adventure. From Armagh’s Palace Demesne to the wide green spaces of parks in Lurgan, Loughgall and Gosford Forest, from the southern shores of Lough Neagh to watersports on the lakes at Craigavon City Park, we have some of Northern Ireland’s best havens for relaxation and recreation.

To encourage and inspire people to come and visit, we have launched a new interactive Get Outdoors GIS Map that enables users to view information on the wide variety of outdoor spaces available across the borough. It showcases all council parks and open spaces, walking, cycling and canoeing trails, play parks, outdoor facilities and activities, providing access to up-to-date information at the touch of a button.
Our aim is to get everyone active, by using this platform to plan their next trip into our great outdoors.
1244 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
28Review mentions (all pages)
18External proof links (all pages)
PageReviewsProof links
/ (home) 5 3
/memberships/ 2 3
/facilities-2/ 2 3
/get-moving/ 15 3
/activities/ 2 3
/getoutdoors/ 2 3
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://getactiveabc.com/",
            "url": "https://getactiveabc.com/",
            "name": "Get Active ABC - Armagh City, Banbridge & Craigavon Borough Council Health and Recreation Department",
            "isPartOf": {
                "@id": "https://getactiveabc.com/#website"
            },
            "datePublished": "2015-07-21T13:58:04+00:00",
            "dateModified": "2026-05-02T12:23:55+00:00",
            "description": "getactiveabc is the umbrella brand for the Health and Recreation department in Armagh, Banbridge and Craigavon Borough Council and offers a unique mix of health and fitness activities, memberships, water sports, snow sports, dry land activities, golf and swimming. Our nine indoor leisure facilities comprise Orchard Leisure Centre, Banbridge Leisure Centre, South Lake Leisure Centre, Gilford Community Centre, Dromore Community Centre, Rathfriland Community Centre, Richhill Recreation Centre, Tandragee Recreation Centre and Keady Recreation Centre.Our outdoor facilities comprise Craigavon Golf & Ski Centre, Kinnego Marina, Kinnego Bushcraft Centre, Loughgall Golf & Country Park, South Lake Watersports, Gosford Forest Park, Clare Glen Caravan Park, Ardmore Recreation Centre, Cathedral Road Recreation Centre as well as a host of parks and open spaces including Lurgan Park, Palace Demesne, Solitude Park, Banbridge, Dromore Park, Portadown Peoples Park and Craigavon City Park incorporating Tannaghmore Gardens and Animal Farm. Our Sports Development team carry out a varied programme of activities throughout the year to get everyone active, moving and outdoors across Armagh, Banbridge and Craigavon. The team also provides an important link to governing bodies of sport and Sport NI and is the ‘go to’ for all sports persons from grass roots to elite athletes in the local area. The team is responsible for delivering the Sports Forum, funding for clubs, education courses, schools programmes, sport and exercise programmes for the public and the annual Sports Awards ceremony.",
            "breadcrumb": {
                "@id": "https://getactiveabc.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://getactiveabc.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://getactiveabc.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://getactiveabc.com/#website",
            "url": "https://getactiveabc.com/",
            "name": "Get Active ABC",
            "description": "Armagh City, Banbridge and Craigavon Borough Council Health and Recreation Department",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://getactiveabc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/memberships/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://getactiveabc.com/memberships/",
            "url": "https://getactiveabc.com/memberships/",
            "name": "CHOOSE A GETACTIVEABC MEMBERSHIP - Get Active ABC",
            "isPartOf": {
                "@id": "https://getactiveabc.com/#website"
            },
            "datePublished": "2020-12-17T20:30:36+00:00",
            "dateModified": "2026-04-02T10:31:46+00:00",
            "breadcrumb": {
                "@id": "https://getactiveabc.com/memberships/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://getactiveabc.com/memberships/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://getactiveabc.com/memberships/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://getactiveabc.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "CHOOSE A GETACTIVEABC MEMBERSHIP"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://getactiveabc.com/#website",
            "url": "https://getactiveabc.com/",
            "name": "Get Active ABC",
            "description": "Armagh City, Banbridge and Craigavon Borough Council Health and Recreation Department",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://getactiveabc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/facilities-2/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://getactiveabc.com/facilities-2/",
            "url": "https://getactiveabc.com/facilities-2/",
            "name": "Facilities - Get Active ABC",
            "isPartOf": {
                "@id": "https://getactiveabc.com/#website"
            },
            "datePublished": "2016-10-11T11:03:15+00:00",
            "dateModified": "2026-05-14T10:27:42+00:00",
            "description": "You can find all our facilities in the Armagh, Banbridge and Craigavon area here. Just scroll down or use the search bar to find what you're looking for",
            "breadcrumb": {
                "@id": "https://getactiveabc.com/facilities-2/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://getactiveabc.com/facilities-2/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://getactiveabc.com/facilities-2/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://getactiveabc.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Facilities"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://getactiveabc.com/#website",
            "url": "https://getactiveabc.com/",
            "name": "Get Active ABC",
            "description": "Armagh City, Banbridge and Craigavon Borough Council Health and Recreation Department",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://getactiveabc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/get-moving/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://getactiveabc.com/get-moving/",
            "url": "https://getactiveabc.com/get-moving/",
            "name": "Get Moving ABC - Get Active ABC",
            "isPartOf": {
                "@id": "https://getactiveabc.com/#website"
            },
            "datePublished": "2025-01-15T15:07:04+00:00",
            "dateModified": "2026-03-18T19:27:27+00:00",
            "description": "Find here many ways to get active in and around Armagh, Banbridge and Craigavon. From Yoga to Triathalon's, theres plenty to choose from.",
            "breadcrumb": {
                "@id": "https://getactiveabc.com/get-moving/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://getactiveabc.com/get-moving/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://getactiveabc.com/get-moving/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://getactiveabc.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Get Moving ABC"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://getactiveabc.com/#website",
            "url": "https://getactiveabc.com/",
            "name": "Get Active ABC",
            "description": "Armagh City, Banbridge and Craigavon Borough Council Health and Recreation Department",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://getactiveabc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/activities/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://getactiveabc.com/activities/",
            "url": "https://getactiveabc.com/activities/",
            "name": "Activities - Get Active ABC",
            "isPartOf": {
                "@id": "https://getactiveabc.com/#website"
            },
            "datePublished": "2016-11-14T11:04:03+00:00",
            "dateModified": "2021-04-09T14:50:46+00:00",
            "description": "Find all the activities available to you right here! There is something for all ages and ability, from Archery to Waterskiing",
            "breadcrumb": {
                "@id": "https://getactiveabc.com/activities/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://getactiveabc.com/activities/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://getactiveabc.com/activities/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://getactiveabc.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Activities"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://getactiveabc.com/#website",
            "url": "https://getactiveabc.com/",
            "name": "Get Active ABC",
            "description": "Armagh City, Banbridge and Craigavon Borough Council Health and Recreation Department",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://getactiveabc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/getoutdoors/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://getactiveabc.com/getoutdoors/",
            "url": "https://getactiveabc.com/getoutdoors/",
            "name": "GET INSPIRED OUTDOORS - Get Active ABC",
            "isPartOf": {
                "@id": "https://getactiveabc.com/#website"
            },
            "datePublished": "2026-01-27T10:56:24+00:00",
            "dateModified": "2026-02-25T15:52:51+00:00",
            "breadcrumb": {
                "@id": "https://getactiveabc.com/getoutdoors/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://getactiveabc.com/getoutdoors/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://getactiveabc.com/getoutdoors/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://getactiveabc.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "GET INSPIRED OUTDOORS"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://getactiveabc.com/#website",
            "url": "https://getactiveabc.com/",
            "name": "Get Active ABC",
            "description": "Armagh City, Banbridge and Craigavon Borough Council Health and Recreation Department",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://getactiveabc.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Fitness, Gyms & Sports Clubs
35.9 Avg BS

Based on 432 businesses audited.

BS Detector

Fitness, Gyms & Sports Clubs BS: Get Active ABC (getactiveabc.com)

https://getactiveabc.com 📍 Industry: Fitness, Gyms & Sports Clubs
11 BS / 100

A masterclass in utility-first web design. The site functions as a legitimate public resource rather than a marketing funnel, evidenced by the total absence of ‘body transformation’ fluff and the abundance of granular, verifiable data. It is a rare example of a site with high information density and near-zero bullshit.

Info Density Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
0
0% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
2
13% BS

Implement granular Person schema for the 16 listed team members to link their professional credentials to the main Organization schema. Upgrade the interactive GIS map mentioned in the text to include real-time facility status to further enhance substance. Add direct links to the RYA and Sport NI certifications mentioned to create an even stronger proof path for their instructional courses. Ensure all ‘Read More’ buttons lead to specific pricing and equipment lists for the more niche outdoor activities like Bushcraft.

The site perfectly matches the Fitness, Gyms & Sports Clubs category as the umbrella brand for Armagh City, Banbridge & Craigavon Borough Council’s recreational department. The content goes far beyond standard gym offerings, including niche sports like snowtubing, bushcraft, and marina facilities, all grounded in a community-centric delivery model.

“The exceptionally low BS score of 11 is driven by the site's absolute transparency regarding pricing, personnel, and event scheduling. Minor points were lost only for standard action-oriented headings (e.g., 'Get Active') and a basic schema implementation that lacks SameAs links to official government portals. The site is a benchmark for high-substance, low-signal-drift communication.”

Verified Analysis Date: May 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result